Free Wandin Valley building block giveaway to prompt Pitt Town buying urgency

The location of the long-running television series A Country Practice is being subdivided for house-and-land packages.

And one buyer in JPG Property’s Pitt Town land release on the north-west outskirts of Sydney will win a lot for free once all 31 lots in the latest Fernville release are sold.

It’s a one-in-31 chance of winning back the outlay spent on a block valued somewhere between $358,000 and $501,000 in a marketing stunt by JPG founder Keith Johnson, who said he was trying to stimulate the market.

“People say they will buy, but there is no urgency,” he says, adding that the block prices had already been cut by $100,000 to $200,000.

“We are trying to create some urgency. And we need cashflow,” he told the Australian Financial Review.

The project, called Vermont Living, will consists of about 1,000 lots, including its Riverland and Bona Vista releases, set on the Hawkesbury River about 58 kilometres from the Sydney central business district.

Johnson says the project is pitched at second-home buyers from the nearby Hills District.

Lots range in size from 550?square metres to 1,543 square metres, which Johnson says are being sold “without much margin”.

Johnson estimates each block had already accrued $15,400 in land tax, another $25,700 in infrastructure charges by the local Hawkesbury City Council and $50,000 in charges by NSW government instrumentalities.

Already 130 homes have been built in the project, which took?about 15 years to gain rezoning.

“There is a lack of confidence in the federal government and in the state government,” Johnson says.