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A planning application of some difference finds itself in focus, as the typical glass and/or horizontal bands of many of the city's current crop of residential towers makes way for a design with unique external properties. Lodged mid-year and having been given brief credence in the mainstream media, Hayball's design for 334-344 City Road is distinguished by its teardrop form and angular, modular facade.

334 City Road may also act as a nexus between the established Southbank and the Montague Precinct within the forthcoming Fishermans Bend urban renewal; at 270 metres it sits on the border of the two slated high density zones.

<h2>Summary</h2>

<ul>
<li>Currently site use: Urban Central hostel and Eve nightclub</li>
	<li>Application for development lodged July 2014</li>
	<li>82-storey building with residential apartments, hotel and cafe at 270.41 metres</li>
	<li>​578 apartments (156*1 / 407*2 / 15*3)</li>
	<li>198 hotel suites</li>
	<li>154 car parking spaces &amp; 315 bicycles</li>
	<li>GFA: 83,196sqm</li>
	<li>Retail space: Approximately 119 sqm</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image25334.jpg" rel="gallery-all" title="Artist's interpretation of 334 City Road. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image25334.jpg?itok=pR-hHEQ3" title="Artist's interpretation of 334 City Road. Image courtesy Hayball" width="580"></a>

<figcaption>Artist's interpretation of 334 City Road. Image courtesy Hayball</figcaption></figure><h2>Laid out</h2>

Interestingly enough the tower has been submitted with two separate residential layouts. The intended yield sees a total of 578 apartments and 198 hotel suites whilst the alternative layout provides for 482 apartments with the identical number of hotel suites. This discrepancy is explained by the difference in apartment types where the baseline layout carries 156 single and 15 three bedroom apartments whilst the alternative sees only 12 single bedroom dwellings countered by a whopping 159 three bedroom dwellings.

Hotel accommodation size varies between 27sqm and 50sqm over the allocated 11 floors. This is further broken down into 132 hotel rooms and 66 hotel suites which as seen below are more generous in size.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image23334.jpg" rel="gallery-all" title="The expected hotel floorplan. Image courtesy Hayball planning report"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image23334.jpg?itok=4Xqs0B7w" title="The expected hotel floorplan. Image courtesy Hayball planning report" width="580"></a>

<figcaption>The expected hotel floorplan. Image courtesy Hayball planning report.</figcaption></figure><h2>Designed to be different</h2>

<blockquote>
The elliptical tower form has been developed through detailed analysis of the subject site’s urban morphology, and an intelligent response to the building setback objectives of the Planning Scheme. The orientation of the tower and its aerofoil profile delivers oblique views to and from surrounding developments that are predominately rectilinear and orientated to property boundaries.

The Environmental Wind Assessment prepared by Mel Consultants in conjunction with the proposal, also demonstrates that the building form is very effective in mitigating effects of the strong winds from the southwest impacting on the exposed site, and delivering a comfortable environment for pedestrians at ground level.

The façade comprises a system of highly repetitive L-shaped precast concrete panels which interact with metal clad infill panels, and expand and contract to express different building functions. The lapped panel set-out addresses the elliptical tower form and provides further depth and interest.

A spiral motif is overlaid providing a formal mechanism to transition between façade elements associated with different programmes:

<ul>
<li>Podium green wall to apartment balconies;</li>
	<li>Hotel windows to apartment balconies; and</li>
	<li>Apartment balconies to winter garden windows</li>
</ul>
<cite>Hayball - 334 City Road planning application</cite>
</blockquote>

334 City Road's facade is similar to Hayball's awarded <a href="http://www.archdaily.com/65105/the-canada-hotel-hayball/">Canada Hotel</a> development in Carlton where a series of facade panels essentially interlock to create a repetitive pattern. Add the subtle use of coloured metal spandrel panels and a diagonal visual rhythm becomes evident over the proposed tower.

<h2>Ground zero</h2>

The planning application addresses what is a problem the length of City Road: active street level frontages or lack thereof. Hayball and Tract Consultants have jointly provided for a softening of the existing harsh street level environment by way of an indented ground level with an overhung podium.

In this way increased area is given to the public realm at ground level with bluestone paving to all frontages, public bench seats, a green feature wall, planters and scope for public sculpture artwork all envisaged. In addition the adjoining dead space under the neighbouring West Gate Freeway is also earmarked for urban revitalisation. Seen below are precedents which could be applied to the undercroft, delivering some much needed useable public space to City Road in the process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28.jpg" rel="gallery-all" title="Existing undercroft and possible urban solutions. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image28.jpg?itok=L8FKXPAZ" title="Existing undercroft and possible urban solutions. Image courtesy Hayball" width="580"></a>

<figcaption>Existing undercroft and possible urban solutions. Image courtesy Hayball</figcaption></figure><h2>A likely starter</h2>

It is worth noting that 334 City Road's urban context report does state that developer EAG Pty Ltd has had a presence on City Road for some years and has committed to delivering the project. According to a Fairfax Media <a href="http://www.smh.com.au/business/southbank-skyscraper-to-soar-over-city-20140715-zt8ix">report</a> site owner EAG Pty Ltd is tied to BRW rich lister Giuseppe “Joe” Catalfamo who owns the current Urban Central accommodation onsite.

Prolific builder LU Simon is also listed as a project partner within the submitted documents, suggesting that should it gain approval 334 City Road looks to have both the financial basis and building expertise in place turn the paper project into reality.

<h2>Development Team</h2>

<ul>
<li>Developer: EAG Pty Ltd</li>
	<li>Architect: Hayball</li>
	<li>Intended builder: LU Simon</li>
	<li>Planning Consultant: Urbis</li>
	<li>Structural Engineer: Rinovitch Consultants</li>
	<li>Services / ESD: ALA</li>
	<li>Building Surveyor: Gardner Group</li>
	<li>Landscape Architect: Tract</li>
	<li>Wind Engineer: MEL Consultants</li>
	<li>Fire Engineer: Thomas Nicolas</li>
	<li>Traffic Engineer: Traffix</li>
	<li>Waste Management: Leigh Design</li>
</ul>
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silvermb

Planning application > Hayball's 270 metre 334 City Road

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In recent weeks numerous vacant central Dandenong development lots have been placarded with 'Land for sale" signage, representing a sizeable chunk of real estate within the precinct controlled by Places Victoria. According to the Victorian Government’s property development agency who controls Dandenong's CBD under the Revitalising Central Dandenong initiative, "Further sites will be brought to the market in line with demand."

Four to five sites have been spotted with signage, predominantly on and around Walker Street which represents the epicentre of recent and current construction activity in the precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1815.jpg" rel="gallery-all" title="Up for grabs - another Dandenong development site "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1815.jpg?itok=YGDtwrwY" title="Up for grabs - another Dandenong development site " width="580"></a>

<figcaption>Up for grabs - another Dandenong development site</figcaption></figure>State held development sites aren't the only to be offered at the moment with two enduring privately held blocks also set for sale. Both <a href="/new-apartments/dandenong-vic-3175">285 Thomas Street</a> and <a href="/buildings/the-lonsdale-27-scott-street-dandenong-vic-3175">27 Scott Street</a> have been on the radar for some time with the latter maintaining a sales campaign for over two years, but to no avail.

Pointing to the difficulties in establishing a viable high-density residential market in Dandenong, 285 Thomas Street began as the design highlighted below only to morph into an office project once residential demand was deemed to be inadequate. 27 Scott Street was initially a taller building and had Platinum Construction appointed as builder, but now also finds itself for sale as a vacant development site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_0.jpg" rel="gallery-all" title="285 Thomas Street &amp; 27 Scott Street, Dandenong"><img alt="" class="image-article-full-width-580px" height="279" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image4_0.jpg?itok=T5-SnBb8" title="285 Thomas Street &amp; 27 Scott Street, Dandenong" width="580"></a>

<figcaption>285 Thomas Street &amp; 27 Scott Street, Dandenong</figcaption></figure>It's not all a state of flux in Dandenong with three projects maintaining a degree of forward momentum in the area. The Australian Taxation Office's new Dandenong outlet at 11-13 Robinson Street continues to make rapid progress with the 13,803 square metre facility expected to be tenant ready by September 2015.

In addition Burbank's <a href="/buildings/mosaic-living-80-cheltenham-rd-dandenong">Mosaic</a> apartment project is nearing completion while Pellicano have initiated construction works at Quest Dandenong, a 55 bed serviced apartment building situated on the corner of Mason and Walker.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5.jpg" rel="gallery-all" title="The current state of play"><img alt="" class="image-article-full-width-580px" height="560" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image5.jpg?itok=UqBIEVBb" title="The current state of play" width="580"></a>

<figcaption>The current state of play</figcaption></figure><h2>Comment</h2>

Observing Revitalising Central Dandenong since inception, it's fair to say demand for the precinct has been moderate; sufficient, almost measured but by no means overwhelming. Project delivery has been patchy with a fair list of projects that have never seen the light of day, so it's somewhat baffling that Places Victoria has released multiple sites for development simultaneously.

While demand for inner-city sites is rampant, those same factors underpinning Melbourne do not apply to Dandenong. It's difficult to see the rationale behind offering these sites for sale concurrently when market demand doesn't look to match.

Whether it be an opportunistic and well timed move by Places Victoria or essentially a fire sale of underperforming assets, the results will make for interesting reading.
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Is Dandenong headed for a fire sale?

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During the week City of Melbourne was heralded as a world leader in community engagement by winning recognition for its feats. Scooping the Australasian and International Organisation of the Year at the International Association of Public Participation (IAP2) Core Values Awards, it is kudos for the steps taken by City of Melbourne to engage its constituents and the wider public.

Key platforms for City of Melbourne's success has seen the public involved in city-shaping projects such as the Swanston Street redevelopment, the Urban Forest Strategy, the Queen Victoria Market renewal and Future Melbourne, a ground-breaking project that canvassed the views of 15,000 individuals, businesses, organisations and community groups, according to City of Melbourne's press release.

Further City of Melbourne has convened a People’s Panel which during November will allow 46 everyday Melburnians the opportunity to provide advice/ideas to Council on spending and revenue priorities for its first 10-Year Financial Plan.

Held in Sydney, the award evening was recognition of City of Melbourne's prowess in creating opportunities for all members of public to access or become involved in key decisions and projects that interest and impact upon them. This has in part been achieved by pop-up public consultation meetings and an online engagement portal named <a href="http://participate.melbourne.vic.gov.au/">Participate Melbourne</a>.

<blockquote>
From pop-up consultation meetings to our online engagement portal Participate Melbourne and convening a people’s panel to advise on the financial priorities for the next decade, we’re dedicated to offering the community opportunities to take part in meaningful engagement.

Our job as a capital city council is to bring the very best experts – engineers, urban designers, community planners – together with our community to create a vision for our future city and solve the problems we collectively face.

Community engagement allows for "Informed feedback from residents, ratepayers, businesses and residents about what matters to them, with outcomes from each engagement activity formally presented to Council to inform its decisions.
<cite>Chief Executive Officer Dr Kathy Alexander</cite>
</blockquote>

<h2>Comment</h2>

Is it time for City of Melbourne to initiate a sustained, open discussion on the future of the inner Melbourne relating to built form and design? Perhaps a new topic for Participate Melbourne could see a question posed along the lines of "What is more important to a developing Melbourne, negating building height or maximising ground level amenity?

Seems of late City of Melbourne have railed against a number of high-rise proposals for a variety of reasons, yet green lighted the CBUS Collins Street development at near on 300 metres that would overshadow Southbank. In line with the campaigns above that have just been awarded, it would be interesting to see what consensus those who live within the City of Melbourne come to if given the opportunity to voice their opinion on the matter.

A heightened discussion indeed!

Lead image courtesy Glynn Lavender.
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City of Melbourne's community engagement stance pays dividends

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Recently an enterprising young university student posed a direct question to Apartments.com.au:

<blockquote>
Your opinion on whether or not the Minister of Planning should have the power to approve projects over certain thresholds. For instance any building over 25,000sqm of gross floor area?

Should this legislation in the planning scheme be changed or reviewed considering the amount of development within this threshold is now more common than perhaps when the legislation was created? Also should local councils and other parties such as the Mayor of Melbourne or different lobbying groups from the public such as Save Our Suburbs be entitled to some input?
<cite>Adam Steel</cite>
</blockquote>

In light of the events of recent weeks this has become quite topical. I'm not going to talk on behalf of Apartments.com.au, but rather as an individual who's observed Melbourne's development scene for well over a decade and has gleaned more of an industry/developer perspective since Apartments.com.au's inception.

I'll also preface this piece by saying that once upon a time I masqueraded as an Economics student and certain habits die hard, hence my point of view on certain topics will no doubt be wildly different to other readers.

<h2>On the 25,000sqm threshold</h2>

There's always been a dichotomy between City of Melbourne (CoM) and the State Government on this issue - and there should be. CoM are naturally concerned about planning on a micro level as that is their charge but I've always perceived the State Government (irrespective of which party has been in power) to view development on a macro scale.

Whereas CoM focus far more on the intimacy of a project and what it means to City of Melbourne and its immediate residents/users, the State Planning Minister should factor in a variety of other concerns in addition to the worthiness of a given planning application. We live in a competitive world and yes domestic and foreign investment matters; if for instance CoM took a much sterner line with planning application approvals, would the construction and associated services employment sector be so buoyant?

External factors theoretically shouldn't apply to the merits of a planning application but in certain cases they are relevant, and that's the bigger picture that's swept away with talk of reverting control of planning applications back to CoM of other municipalities.

To scrap the 25,000sqm threshold and cede powers to City of Melbourne would be akin to stymieing the inner city's population growth and placing that burden elsewhere - an elsewhere which already excludes huge areas of inner Melbourne thanks to the new residential zones implemented during 2014. Consequently do we send residents to the urban fringes to exist without living or simply say we're full, go away. The latter on many levels is harmful to the economy.

It is to a degree a simple supply and demand equation in which Melbourne and surrounding areas such as Fishermans Bend, Docklands and Southbank must carry the burden of population growth - a point which I've heard countless times from planners and architects recently. To quote a hapless man we are beyond the rubicon - the new residential zones equates to inner Melbourne committing itself irrevocably to a higher density formula of living.

For City of Melbourne and the Lord Major to seek to repeal the 25,000sqm threshold is a self serving position, but highly likely to the Government of the day dismissing the notion out of hand.

<h2>A case in point</h2>

In response to the City of Melbourne 2014 State Election Questionnaire, Leader of the Victorian Greens Greg Barber responded with the following

<blockquote>
Question 1: Will you remove the 25,000 sqm threshold where the Minister for Planning becomes the Responsible Authority for planning applications, returning Responsible Authority status to the City of Melbourne?

YES. Under the old parties, planning ministers have been given successively greater powers to ride roughshod over local governments and community groups. These fast and loose laws have let Matthew Guy approve poorly planned developments with no consultation. The role of assessing planning applications should sit with Council as it does in other municipalities.
</blockquote>

Did I miss something here? No consultation? That is a flawed comment on a number levels and is typical of the politicisation of the planning process. I get the distinct impression if the Greens had their way every person and their dog would be sought for comment on any given planning application - economic realities dictate this is bad for generating and/or maintaining investment.

Assume for one moment it came to be that CoM regained power for approval over all planning applications. Almost instantly investment and growth would be hamstrung as fewer developments would be approved. An assumption yes but even the perception of a less that workable planning system means certain developers will neglect the market in favour of other cities etc. - that is fact.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_1.jpg" rel="gallery-all" title="Depending upon what you read, this could be the impression you get"><img alt="" class="image-article-full-width-580px" height="420" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image4_1.jpg?itok=WW5lYezZ" title="Depending upon what you read, this could be the impression you get" width="580"></a>

<figcaption>Depending upon what you read, this could be the impression you get</figcaption></figure><h2>A change in legislation?</h2>

Quite simply, no! I find the criticism of Matthew Guy in recent times excessively hard to swallow, particularly with The Age and their incessant use of Michael Buxton as a means of attacking the incumbent Planning Minister. Quite simply Matthew Guy has presided over an unparalleled period of inner-city growth in Melbourne's history.

To suggest it is his fault for approving more towers as if he were solely responsible for initiating the increased number of planning applications beyond 25,000sqm is farcical. Those increased applications are a function of the free market in which local or overseas developers make their own assessments and proceed with projects as they see fit.

Stripping away any political overtones the ultimate question is this: would this even be an issue if Melbourne maintained its previous level of planning applications rather than the heightened current number? Most people would answer no so therefore if it was in fact an issue previously why wasn't it brought up in preceding years?

<h2>Giving the little person their say</h2>

Well the heading is an oversimplification somewhat. Local councils (where applicable) and the Lord Major (regarding CoM) do have the means to address a planning application if it's the responsibility of the State. In the case of the latter this is done more so by City of Melbourne's planning officers which provide reports to State planning body DTPLI/Planning Minister via CoM's Future Melbourne (Planning) Committee.

As for lobby groups such as Save Our Suburbs or Fishermans Bend Network having a say on specific planning applications; more times than not that is an exercise in futility! These groups are far better served being given an official voice in shaping the development parameters for an urban renewal area or suburban activity centre prior to its commencement.

In this way they can shape an area from its outset with requests for certain infrastructure or community space or education requirements. Fishermans Bend Urban Renewal Area would have benefited greatly from its inception by having community groups lay out their vision early days rather than question every planning application thereafter as being too tall or some such.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/710c_05_edit.png" rel="gallery-all" title="Upsizing doesn't necessarily mean approval. Image courtesy Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/710c_05_edit.png?itok=iPywBe0K" title="Upsizing doesn't necessarily mean approval. Image courtesy Laurence Dragomir" width="580"></a>

<figcaption>Upsizing beyond 25,000sqm doesn't necessarily mean approval. Image courtesy Laurence Dragomir</figcaption></figure><h2>The system works</h2>

To put the topic in the most basic of terms, the current system is not perfect but it does work exceedingly well. Recent big ticket planning application refusals such as <a href="/developments/docklands-vic-3008">710 Collins Street</a> (rendered above) and <a href="/buildings/avant-60-abeckett-street-melbourne">54-64 A'Beckett Street</a> demonstrates we are not in a state of planning carte blanche. The key to this argument is to have as much relevant information on hand as possible in order to make a considered opinion.

To that end my opinion is simply that, I'd like to hear yours...

You can read co-editor Alastair Taylor's <a href="/expert-insights/buying/25-000sqm-threshold-yes-it-is-time-to-review-it">view on the same topic</a>.
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State Ministers and the 25,000sqm threshold: is it time for a review?

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In excess of 100 guests gathered earlier this week at the Fulton Lane construction site to witness the project's topping out ceremony. In a sign of Malaysian-based developer SP Setia's propensity to be seen to be proactive, the sizeable crowd amassed for what is generally only a builders tradition which sees a juvenile tree placed atop of the newly completed concrete structure.

But on this occasion in a very public ceremony three separate trees of Australian, Malaysian and Greek origins were hoisted by tower crane to meet waiting key members of the developer/build team while guests were treated to a hawker-style market arrangement at ground level. The Australian eucalypt reflects Fulton Lane's location, while Malaysian and Greek trees provided a nod to the heritage of both developer and head contractor, Hickory Group.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1573.jpg" rel="gallery-all" title="The obligatory cutting of the ribbon"><img alt="" class="image-article-full-width-580px" height="437" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1573.jpg?itok=-p0t1iCn" title="The obligatory cutting of the ribbon" width="580"></a>

<figcaption>The obligatory cutting of the ribbon</figcaption></figure>On show during the event was the rudimentary ground floor layout; while many finishes have yet to be applied the basic premise of the space was evident. Sitting at the base of the dual towers containing 816 residential apartments, retail will take centre stage once complete, encouraging activity to Franklin Street in particular which is best described as ancillary to Melbourne's streetscape at best.

Currently the largest residential project under construction in Melbourne and with a construction value of $221 million, the design is the work of architecture firm Fender Katsalidis. Perhaps Fulton Lane's highlight is the rapidly emerging exterior façade which is a contrast of black glazing accentuated by angular aluminium composite panel clad that changes colour from green to yellow to silver depending upon the viewer's angle.

Closer to street level podium to both residential towers are heavy with timber and a green arbor façades, providing a more engaging interface with the streetscape.

According to Hickory Group highlights of the Fulton Lane build include:

<ul>
<li>Extensive value management including reworking B3 basement size to reduce piling and excavation, two stage construction programme starting with public areas in Stage 1</li>
	<li>Environmental efficiencies to achieve a 4 star rating including energy efficient lighting, use of recycled materials, recycling rainwater for common toilets and irrigation</li>
	<li>At Level 41, one third of the floor plate is a ‘skydeck’ which will be exclusively available to residents as an interactive community area.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1536.jpg" rel="gallery-all" title="Fulton Lane as seen from QVM"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1536.jpg?itok=1lKm_V3r" title="Fulton Lane as seen from QVM" width="580"></a>

<figcaption>Fulton Lane as seen from QVM</figcaption></figure>While Apartments.com.au hopes to tour Fulton Lane when complete - which is expected during June 2015 - SP Setia have just signed off on a construction contract for their latest Melbourne development titled Parque Melbourne at 555 St Kilda Road. Hickory Group have snared the build once more for the curvaceous tower which is also designed by Fender Katsalidis.

In complete contrast to Fulton Lane's angular design, the flowing lines of Parque signifies a step-up in presence for SP Setia in Melbourne, with the St. Kilda Road development billed as one of Melbourne most prestigious.

But as for SP Setia's entry project into Australia, no doubt the 1500 future residents of Fulton Lane will like what they see.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15.jpg" rel="gallery-all" title="Ceremonial trees are hoisted and the exterior facade at its best angle"><img alt="" class="image-article-full-width-580px" height="434" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15.jpg?itok=fDJ6tXtE" title="Ceremonial trees are hoisted and the exterior facade at its best angle" width="580"></a>

<figcaption>Ceremonial trees are hoisted and the exterior facade at its best angle</figcaption></figure>
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Fulton Lane on show during its topping out ceremony

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Apartments.com.au relishes the prospect of highlighting projects which depart form the sometimes monotonous nature of contemporary apartment design. 2 Girls Buildings in Abbotsford is such a building.

Located at 11-19 Lithgow Street, Abbotsford opposite Abbotsford Primary School, <a href="http://www.2girlsbuilding.com.au/">2 Girls Building</a> represents the joint efforts of developer Domain Hill Property Group, architects Kavellaris Urban Design and local artist Samantha Everton.

The end result is a dynamic apartment building that melds external and internal spaces to create a sizeable piece of art.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1687.jpg" rel="gallery-all" title="Yet to be completed"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1687.jpg?itok=0Ge_kHgL" title="Yet to be completed" width="580"></a>

<figcaption>Works still continue on the intricate facade</figcaption></figure><blockquote>
A fusion of high-art photography and architecture, the impressive project sets to redefine and innovate inner city contemporary living. The majority of the Masquerade image will be transparently infused within the glass, a highly reflective medium that fluidly converses with and reflects its surroundings. The rest will sinuously merge into the building being embossed within the concrete.

There is something otherworldly about this project, as the image seamlessly embeds within the façade of the building and then transcends itself, extending out into three-dimension to light up its surroundings.
<cite>artistprofile.com.au</cite>
</blockquote>

Clearly the building's main feature is the DigiGlass facade which depicts Melbourne-based photographer Samantha Everton's Masquerade artwork. Coupled with patterned precast panels and a protruding lamp which doubles as a street light upon completion, 2 Girls Buildings distinguishes itself in terms of design.

According to the project website the artwork continues internally with the entry foyer and corridors lined with numerous artworks, acting as a gallery space of sorts. The project is limited to 15 apartments, each of which has also been adorned with artwork and unique fittings.

But until completion, the external facade fronting Lithgow Street is the champion element of the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1688.jpg" rel="gallery-all" title="No ordinary apartment facade"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1688.jpg?itok=EAn9Vf5H" title="No ordinary apartment facade" width="580"></a>

<figcaption>No ordinary apartment facade</figcaption></figure><h2>Comment</h2>

Last year Apartments.com.au nominated The Commons in Brunswick as the best all-round apartment development of 2013, which went on to recently scoop the Premiers Design Award for <a href="http://www.premiersdesignawards.org.au/2014/10/02/2014-premiers-design-award-winner-goes-to-innovative-and-sustainable-apartment-block-the-commons/">Innovative and Sustainable Apartment Design</a>. It won't be too far a stretch to suggest that 2 Girls Buildings will be front and center in the next round of Premiers Design Awards, and any other award for that matter.

Very few buildings have the ability to intrigue and stop pedestrians in their tracks; based on observations 2 Girls Building is certainly capable of doing so. Kudos to the development team headed by Domain Hill Property Group which chose an outcome less common (and more expensive to deliver).

I already consider 2 Girls Building to be in the top bracket of what Melbourne has to offer architecturally. More please!
</body></html>

2 Girls Abbotsford gains its facade

Long before the shadow cast by Asian-backed property developers over the Melbourne apartment market, local developers were delivering projects in a altogether typical fashion. For a variety of limiting factors it&#39;s near on impossible for the vast majority of local property developers to bust into the apartment market with grandiose projects in the vicinity of 1000 dwellings, as has been the case recently.

Rather the slow and steady increase of developments in terms of scale and complexity was the norm. In talking to Little Projects&#39; Managing Director Michael Fox recently, the discussion veered into how the now considerably sized property player began in the Melbourne market.

&quot;Why, we started with townhouses like everyone else&quot; was the reply from the head of a firm that has a rash of apartments currently in planning. This in turn prompted Apartments.com.au to sift through the considerable list of Melbourne-based property players via our Project Database in an attempt to identify the next small to medium sized apartment developer ready to step up to the next level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9ef.jpg" rel="gallery-all" title="Essence at 52 Park Street, South Melbourne. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image9ef.jpg?itok=NIHJ5l2z" title="Essence at 52 Park Street, South Melbourne. Image © Elenberg Fraser" width="580" /></a>

<figcaption>Essence at 52 Park Street, South Melbourne. Image &copy; Elenberg Fraser</figcaption>
</figure>

We suspect that next firm is Milbex. From conception in 2004 with a dual townhouse project in <a href="/developments/elwood-vic-3184">Elwood</a>, a handful of lower density projects were undertaken until their breakout project titled Essence was completed during late 2013. Now a year later the developer has taken the leap to the next level with three apartment projects of note.

<h2>The current stable</h2>

Moorabbin&#39;s Bayside Tower has commenced construction; after a brisk sales campaign, builder Hamilton &amp; Marino has advanced the build to the lower basement level. Located in Richmond, <a href="/new-apartments/richmond-vic-3121">Estelle</a> is still before City of Yarra although a decision is expected shortly given the length of time it has been at planning.

With an active website seeking registrations of interest, <a href="http://estelleapartments.com.au/">Estelle&#39;s</a> 91 apartments look set to join Bayside&#39;s 128 dwellings in due course.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10milbex.jpg" rel="gallery-all" title="Clockwise sees Bayside, 39W &amp; Estelle. Images courtesy Milbex"><img alt="" class="image-article-full-width-580px" height="619" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image10milbex.jpg?itok=_sMHkJ9c" title="Clockwise sees Bayside, 39W &amp; Estelle. Images courtesy Milbex" width="580" /></a>

<figcaption>Clockwise sees Bayside, 39W &amp; Estelle. Images courtesy Milbex</figcaption>
</figure>

Next in line is a project dubbed 39W. Currently under assessment with City of Port Phillip, 37-43 Park Street South Melbourne spans 12 levels and seeks to hold 120 apartments, ground level retail space and office space through the podium.

The existing 39 Park Street low-rise commercial complex is available for short term lease indicating demolition may not be all that far away.

<h2>When it works... it works!</h2>

Milbex look to have settled upon a successful formula as their developments increase in frequency. Elenberg Fraser&#39;s experience with the developer at Essence has led to the prolific architecture firm designing Bayside, Estelle and 39W.

Add Hamilton &amp; Marino builders into the mix for both Essence and Bayside and the trend of familiarity emerges. Not specific to Milbex, this practice is prevalent with other developers who maintain multiple projects on the go at any given time, thus streamlining the development process via a ongoing working relationship.

From the casual observers perspective Milbex is on an upward trajectory, and may well soon enough sit in the same bracket as Caydon or Pace Development Group within the Melbourne development scene. As for who will be the next small-scale developer to make the jump to the next level, there&#39;s no shortage of local developers vying for the distinction!

Milbex follows a tried and true path

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Project manager <a href="http://www.pdsgroup.com.au/">PDS Group</a> yesterday announced that one of Melbourne's largest residential buildings has been given the green light to proceed. 224-252 La Trobe Street Melbourne will now head to sales under the moniker Aurora Melbourne Central.

Designed by Elenberg Fraser, the scheme was initially referred to as "<a href="/news/the-answer-224-252-la-trobe-street-melbourne">The Answer</a>" within early planning documents, relating to the all-encompassing nature of the design. Changes ensued in line with planning authority recommendations which resulted in a leaner tower with increased setbacks and an altogether more curvaceous form.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55.jpg" rel="gallery-all" title="Aurora Melbourne Central"><img alt="" class="image-article-full-width-580px" height="860" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image55.jpg?itok=XiKp9Qt_" title="Aurora Melbourne Central" width="580"></a>

<figcaption>Aurora Melbourne Central</figcaption></figure>The latest figures as released by PDS Group see 941 residential apartments and 208 serviced apartments within the 92 level structure which differs to the 88 levels initially called for. Podium levels will house a minimum of 300 car parking spaces and 781 bike spaces, in addition to commercial office space.

Aurora Melbourne Central will also connect to the north exit of Melbourne Central Train Station, a scenario which <a href="/news/changes-afoot-for-224-252-la-trobe-street">was explored in detail</a> previously.

<h2>What they say</h2>

<blockquote>
PDS Group is exceptionally proud of the team who have worked meticulously over the past 11 months to ensure the project was brought to market in accordance with world class design and our client’s expectations
<cite>Andrew Fortey, PDS Group Director</cite>
</blockquote>

<blockquote>
The tower's elegant tapering curves revolve seamlessly around its axial symmetry. Its complexity and beauty are created through rigorous geometric exploration of repetition and transition.
<cite>Callum Fraser, Architect</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image57.jpg" rel="gallery-all" title="What's in a logo - Aurora Melbourne Central"><img alt="" class="image-article-full-width-580px" height="275" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image57.jpg?itok=7UHGKlTu" title="What's in a logo - Aurora Melbourne Central" width="580"></a>

<figcaption>What's in a logo - Aurora Melbourne Central</figcaption></figure>Aurora Melbourne Central's developer UEM Sunrise also has planning consent for another nearby project, <a href="/buildings/conservatory-9-23-mackenzie-street-melbourne">Conservatory</a>. Together these two projects spearhead the push into the Australian market by the leading Malaysian property developer.

Marketing for Aurora Melbourne Central will begin in Melbourne shortly.
</body></html>

The answer becomes Aurora Melbourne Central upon approval

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With a total site area of 13,390sqm in their keeping, Leighton Properties have chosen to divide the prized Readings Moonee Ponds site into separate development parcels, the first of which has recently been lodged with City of Moonee Valley. Highlighted by Apartments.com.au during May 2013, the then sales campaign included an <a href="/news/finally-readings-moonee-ponds-for-sale">indicative development scheme of 30 levels</a>.

Subsequently parent company Leighton Holdings was revealed as the buyer and approximately a year later have presented in conjunction with project partner Qualitas a planning submission with the intent of delivering a substantial apartment project.

<h2>Application summary</h2>

<ul>
<li>Stage 1 development: 40 Hall Street, Moonee Ponds</li>
	<li>Current site use: at grade car park (formerly Moonee Ponds Market)</li>
	<li>Application for development lodged September 2014</li>
	<li>15 levels @ 49.2 metres</li>
	<li>Site area: 2,388sqm</li>
	<li>162 apartments (1/2 bedroom) &amp; 2 retail tenancies over 437sqm</li>
	<li>137 car spaces &amp; 70 bicycle spaces</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3hall.jpg" rel="gallery-all" title="Artist's impression of 40 Hall Street . Image © Plus"><img alt="" class="image-article-full-width-580px" height="773" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image3hall.jpg?itok=1hqoX-oL" title="Artist's impression of 40 Hall Street. Image © Plus" width="580"></a>

<figcaption>Artist's impression of 40 Hall Street . Image © Plus</figcaption></figure><h2>Design impetus</h2>

Plus Architecture have employed a gentle undulating facade over the tower with a variety of materials on display. Differing glaze colours are joined by metal cladding, masonry and applied finishes (assumed precast) to create the external look.

<blockquote>
The articulation of the building envelope is both unifying and highly adaptive. The design presents a singular bold expression to Hall Street, providing the relatively short building the required gravitas to anchor the future precinct in a clear and calm manner .

The design considerations have resulted in a unique and contemporary design response that will contribute significantly to this streetscape and the overall centre. The development displays a high amount of glazing, including a mixture of tinted glazing and glass balustrades. The proposal will incorporate quality materials and finishes, including a mix of applied light and dark colours to respond to the highly innovative architectural design of the overall building.
<cite>Plus Architecture: planning application design statement</cite>
</blockquote>

<h2>Communal focus</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8.jpg" rel="gallery-all" title="Expected ground level layout. Image © Oculus"><img alt="" class="image-article-full-width-580px" height="481" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image8.jpg?itok=eECzrxOl" title="Expected ground level layout. Image © Oculus" width="580"></a>

<figcaption>Expected ground level thoroughfare. Image © Oculus</figcaption></figure>Consisting of recycled brick and concrete pavers, 40 Hall Street seeks a new north-south pedestrian link with a likely future extension through to Homer Street. Beyond ground, a 482sqm resident's communal garden is included over the mezzanine level whilst level 5 also carries a communal terrace complete with mature trees.

A 147sqm roof garden is proposed to supplement the indoor/outdoor rooftop communal terrace area. Included is a kitchen, dining area and lounge space whilst the external area holds a BBQ and dining/entertaining space. It's envisaged an easily reconfigured terrace could also hold an outdoor cinema with the CBD as a backdrop.

<h2>One of many</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2_0.jpg" rel="gallery-all" title="Readings overview with 40 Hall Street in red. Image courtesy Urbis planning report"><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2_0.jpg?itok=wM5hu9tv" title="Readings overview with 40 Hall Street in red. Image courtesy Urbis planning report" width="580"></a>

<figcaption>Readings overview with 40 Hall Street in red. Image © Urbis</figcaption></figure>Prior to 40 Hall Street's submission, City of Moonee Valley had indicated that 17 levels was an appropriate outcome of the Readings site. With scope for an additional four or five apartment towers onsite and the nearby Moonee Valley Racecourse seeking 25 level towers as part of its redevelopment, it remains to be seen whether Leighton will push for future towers in the 25-30 level vicinity.

In the wider context Urbis' 40 Hall Street planning report states "Moonee Ponds is expected to undergo a shift in character to a taller, higher density precinct. There are also a number of new developments under construction or approved in the wider area." Indeed Moonee Ponds continues on an upward trajectory in terms of apartment development.

Currently three separate apartment buildings fronting Moore Street are under construction whilst The Montgomery and MOPO are both at sales, yielding a combined 178 apartments. Other projects currently of note within the Moonee Ponds Activity Centre include the 10 level 6-14 Young Street and Moloney Group's 33 Hall Street at 14 levels.

<h2>40 Hall Street development team</h2>

<ul>
<li>Developer: Leighton Properties / Qualitas</li>
	<li>Architect: Plus Architecture</li>
	<li>Planning: Urbis</li>
	<li>Transport: GTA Consultants</li>
	<li>Landscape: Oculus</li>
	<li>Sustainability: Lucid Consulting Australia</li>
	<li>Waste Management: Leigh Design</li>
</ul>
</body></html>

Leighton initiate the Readings Moonee Ponds transformation

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Assorted media were on hand yesterday to witness Melbourne Lord Major Robert Doyle preside over the official topping out 567 Collins Street, located in the CBD's west end. In reaching its high point during the construction process, 567 Collins Street has achieved the feat near on two years after initial construction had begun.

Also on hand were developer Leighton Properties’ National Head of Commercial Andrew Borger, Michael Loterzo Building Division Manager Leighton Contractors and Peter Menegazzo Fund Manager Investa Commercial Property, who spoke on varying aspects of what is Melbourne's newest Premium Grade office accommodation project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1072.jpg" rel="gallery-all" title="Dignitaries pose for a photo moment"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1072.jpg?itok=YDjGZ9OT" title="Dignitaries pose for a photo moment" width="580"></a>

<figcaption>Dignitaries during a photo moment</figcaption></figure>At 26 levels, 567 Collins Street will add an additional 50,000 sqm of commercial floor space to the Melbourne market, with 75% of space now leased. Utilities provider Jemena has joined key anchor tenants Corrs Chambers Westgarth and Leighton Contractors, with Melbourne’s second Virgin Active Health Club spread over levels 1 and 2.

<blockquote>
The building’s end-of-trip facilities encourage a balanced, healthy lifestyle. It’s a design philosophy that provides tenants with a unique workplace culture, offering openness, transparency and a communal approach to business.
<cite><a href="http://567collins.com.au/lifestyle/">567 Collins Street website</a></cite>
</blockquote>

Known as ‘the GRID,’ lower level facilities will pay homage to Melbourne's laneway culture, housing a mixture of cafes, restaurants and convenience retail spread over the 3,942 sqm site footprint. A split 2-3 level high foyer will welcome pedestrians in a grand entrance fronting Collins Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1291.jpg" rel="gallery-all" title="The current state of play"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_1291.jpg?itok=Gd02seSf" title="The current state of play" width="580"></a>

<figcaption>The current state of works</figcaption></figure>With the site remaining vacant for many years a handful of development proposals had come and gone over time, ranging from a Bruce Henderson-designed office tower to a stand-alone Spowers design for a substantial office complex. Ultimately Spowers and Cox teamed to produce the striking, currently under construction, design.

Defined by its royal blue facade and 'fractured' design feature splitting the height of the northern facade, 567 Collins Street is also pursuing an environmentally friendly standard that has seen the development registered to target a 5 Star Green Star – Office Design v3 rating with the Green Building Council of Australia. Employed are the latest technology surrounding minimal water usage, improved indoor air quality and efficiency and the promotion of sustainable transport initiatives.

In reaching its peak 567 Collins Street still has quite a distance to the construction finish line with the 567 Collin street website nominating August 2015 as the point where the tower will be completed and tenant ready.

See below a brief chronology of 567 Collins Street, from early uses to construction to the latest project renders.
</body></html>

567 Collins Street marks its place in the skyline

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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