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Could this be Fishermans Bend's first tower to reach construction? A planning application first highlighted on Apartments.com.au during August 2013 looks likely to take the title of Fishermans Bend's first project to become reality.

<a href="/news/planning-application-91-montague-street-south-melbourne">91 Montague Street</a>, now better known as Gravity Tower @ 89 Gladstone Street is the latest project to be delivered by assiduous Melbourne-based developer Blue Earth Group. In line with Blue Earth Group's business plan the tower won't proceed to retail sales, but will be moved as investment stock nationally via a network of partners as per their previous projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/render001_exterior-ground1_1.jpg" rel="gallery-all" title="89 Montague Street's distinctive facade. Image courtesy Fraher Design 3D"><img alt="" class="image-article-full-width-580px" height="1051" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/render001_exterior-ground1_1.jpg?itok=KKHmNKg4" title="89 Montague Street's distinctive facade. Image courtesy Fraher Design 3D" width="580"></a>

<figcaption>89 Montague Street's distinctive facade. Image courtesy Fraher Design 3D</figcaption></figure>Gravity Tower itself is a 28 level building designed by Plus Architecture which carries 144 residential apartments according to Blue Wealth Property's <a href="http://issuu.com/bluewealthproperty/docs/141105_-_gravity_tower_-_ddr__pdf_">due diligence</a> report on the project. One bedroom apartments begin from $405,000 at 51sqm whilst dual bedroom apartments begin at $549,000 and 68sqm as shown in the due diligence document.

Chinese website Yeeyi is also carrying <a href="http://translate.google.com.au/translate?hl=en&amp;sl=zh-CN&amp;u=http://www.yeeyi.com/bbs/thread-1733533-1-1&amp;prev=search">sales material</a> for the tower which shows a rooftop communal area, open air cinema and plunge pool whilst a retail space will be included at ground level. Given Gravity Tower looks set to be the first project within Fishermans Bend to reach construction, it will be afforded unfettered views upon completion.

Gravity Tower may not be alone for long with a number of additional projects within the Urban Renewal Area looking for imminent sales launches. Guangzhou-based R&amp;F Properties heads the list as it's reportedly preparing for the launch of <a href="/new-apartments/60-82-johnson-street-south-melbourne">60-82 Johnson Street</a> following its acquisition of the site during 2014.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_0.jpg" rel="gallery-all" title="Artist's impression of Grivity Towers' views. Image courtesy Fraher Design 3D"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image5_0.jpg?itok=G0_RArny" title="Artist's impression of Grivity Towers' views. Image courtesy Fraher Design 3D" width="580"></a>

<figcaption>Artist's impression of Gravity Towers' views. Image courtesy Fraher Design 3D</figcaption></figure>There is to a degree an implied assumption that Gravity Tower will proceed to construction based upon the previous work of Blue Earth Group; the company has become adept at advancing projects to construction with very little if any public knowledge of the project.

Recently competed apartment complexes by Blue Earth Group include Geox, Stratus and Mink Essendon whilst their current project, <a href="/buildings/a-apartments-92-albert-street-brunswick-east">A Apartments</a> at 92 Albert Street East Brunswick, is under construction and would have escaped public attention but for its listing on Apartments.com.au. In addition Blue Earth Group look to have found a willing cohort with Hamilton Marino undertaking their five most recent builds, hinting that Gravity Tower is indeed close to reality and that a builder may well be in place.
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silvermb

Gravity Tower poised to become Fishermans Bend's first build

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Architecture practice Rothelowman has capped an impressive year by scooping a number of prestigious awards recently. In addition to collecting UDIA Awards for Excellence in both Victoria and Queensland, earlier this month, UDIA Victoria also named Rothelowman as Consultancy of the Year.

The Victorian acknowledgement covers a commendation for Medium Density Development via their Lex Apartments design in South Yarra, as well the Award for Excellence in the Urban Renewal category for the adaptive reuse of Tip Top Brunswick.  Regular readers will be aware of Apartments.com.au's coverage of the Tip Top development, both from a <a href="/news/public-permeability-and-the-tip-top-brunswick-east-development">urban perspective</a> and also as an <a href="/news/little-projects-current-success-and-future-intent">onsite guest</a> of Little Projects Managing Director Michael Fox.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0779_0.jpg" rel="gallery-all" title="Rothelowman's Tip Top Brunswick upon completion"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0779_0.jpg?itok=WzmdVSUI" title="Rothelowman's Tip Top Brunswick upon completion" width="580"></a>

<figcaption>Rothelowman's Tip Top Brunswick upon completion</figcaption></figure>With 2014 the most successful year of Rothelowman's 23-year history in which the firm on average was commissioned to commence a new project every second day, Rothelowman have built upon their success by recently opening a Sydney office.  Apartments.com.au spoke with the new Principal of Rothelowman's NSW/ACT branch, Ben Pomroy recently in order to explore what lies ahead for the Harbour City and Rothelowman.

Having worked in an architectural practice elsewhere in Sydney Ben joined Rothelowman seven months ago with the Melbourne-based firm already enjoying a Sydney presence by way of a well-earned reputation with national clients.  It's this national understanding mixed with firsthand knowledge of Sydney's planning and design landscape that Ben believes will propel the Sydney practice forward rapidly.

Questioned on the state of the Sydney residential market Ben suggests that Sydney has been somewhat sluggish in recent years, although 2015 will bring the Harbour City back in line with Melbourne and Brisbane, which are both enjoying buoyant markets.  B-Point Tower seen below is the maiden Sydney project and features a 22 storey residential apartment building with146 apartments plus 7,900sqm of Gross Floor Area.  

<blockquote>
Through innovative design and spatial planning, Rothelowman have created a contemporary and sophisticated building that sits in direct contrast to its older style high rise neighbours. A true mixed use building, the blend of residents across all age groups, and a highly active ground plane provides a look at the future for Burwood CBD.

In a new and evolving context of taller buildings in Sydney, Rothelowmn have designed an iconic tower for Burwood Town Centre. The articulated and active retail podium sits directly adjacent the main train station. The podium responds to the immediate lower scale context, with the tower setback above street level to respond better to the district scale and access expansive views to the Sydney CBD.
<cite><a href="http://www.rothelowman.com.au/projects/project/135/bpoint-tower">B-Point Tower, rothelowman.com.au</a></cite>
</blockquote>

The Burwood project leads a string of projects, a mix of high and low rise, along with mixed-use buildings currently on the drawing board.  Though there a target number of projects/apartments to be delivered per annum has not been set, Ben points out that Sydney has suffered several consecutive years of dwelling supply shortfall relative to demand.  Prosperity for both Sydney and Rothelowman appear certain.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2bp.jpg" rel="gallery-all" title="Burwood's B-Point Tower. Image courtesy Rothelowman"><img alt="" class="image-article-full-width-580px" height="755" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2bp.jpg?itok=ZcyHlUPX" title="Burwood's B-Point Tower. Image courtesy Rothelowman" width="580"></a>

<figcaption>Burwood's B-Point Tower. Image courtesy Rothelowman</figcaption></figure>Local knowledge also comes into play, with the design dynamic naturally differing between each city. Recognising that New South Wales planning controls too play a part, with existing laws very much catered toward low and mid-rise multi-unit developments as opposed to high-rise apartment living. As Ben suggests, this leads to implications on apartment sizes and configurations, which require a new design approach if they are to be adapted to taller buildings. Commenting on the changes that are currently in motion, Ben said Sydney is “waking up" to high-rise amenity with New South Wales planning controls for high-density living realigning more closely with Victoria's.

Also managed via Rothelowman’s Darlinghurst office is the firm’s ACT and regional New South Wales operations. With many organisations and government departments holding national interests in Canberra, Ben sees the ACT yielding strong results. Though geographically small, Ben believes the ACT is a high-quality market that he is actively exploring.
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Rothelowman's expansion plans pay dividend

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Think of Melbourne's surge in residential towers over the preceding 18 months and one firm immediately springs to mind. Elenberg Fraser have nabbed the lion's share of large-scale apartment designs in and around the CBD of late and have become synonymous with tall towers.

In a refreshing move the integrated design and architecture practice has delivered a bespoke project on behalf of developer Sterling Global located on Toorak Road, South Yarra which highlights the subtle design nuances employed by the firm in respecting the heritage and parkland settings which define the site. Far from the 1000-apartment projects Elenberg Fraser are currently overseeing, Ralston South Yarra speaks a different architectural language to many of their other ongoing projects.

Apartments.com.au recently spoke with Elenberg Fraser's Project Leader and Senior Architectural Technician Nick Bruford as to why Ralston holds its own.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ralston_ext.jpg" rel="gallery-all" title="Ralston's subdued exterior"><img alt="" class="image-article-full-width-580px" height="362" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ralston_ext.jpg?itok=KECvtA-c" title="Ralston's subdued exterior" width="580"></a>

<figcaption>Ralston's subdued exterior</figcaption></figure>The obvious distinction between Elenberg Fraser's CBD projects and Ralston is location and scale. While the CBD towers are each set to house many hundreds of people upon completion, Ralston is a six level development fronting Toorak Road in the heart of an established low-rise precinct.

With a new developer and architect superseding previously endorsed plans for the site, both parties set out to deliver a project sympathetic to its surrounds while also representative of prospective buyers wishes. Typical undulating glazed facades have been replaced by stone and plaster wash finish panels in order to provide a level of rhythm and context. The facade is most prominent at street level, providing a level of privacy to ground level dwellings, and slowly opens up over upper levels allowing for panoramic CBD views.

In addition to providing scale the vertical panels also compliment the retained historic streetscape fronting Toorak Road. Melding original structures with new forms is a method that has been shied away from in recent Elenberg Fraser CBD designs; perhaps more a reflection of developers wishes than anything else. Regardless the revised plans for Ralston were received warmly by City of Stonnington.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ralston_pent.jpg" rel="gallery-all" title="A penthouse resplendid with fireplace and expansive views"><img alt="" class="image-article-full-width-580px" height="310" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ralston_pent.jpg?itok=8kTL8Ciu" title="A penthouse resplendid with fireplace and expansive views" width="580"></a>

<figcaption>A penthouse resplendent with fireplace and expansive views</figcaption></figure>Nick Bruford explains the project has been a chance to explore different design qualities and opportunities, giving rise to an increased amount of detail throughout the development. Rather than statement exteriors and ample communal facilities typical of much taller projects in the CBD which are designed to attract volume buyers, Ralston delivers a understated yet refined development aimed toward the owner-occupier in what has traditionally been a sought after location.

Internally too Ralston features a variety of living options ranging from tri-level townhouses fronting Caroline Park through to two and three bedroom apartments ranging in size from 110sqm to 160sqm with large balconies in tow. Two penthouses crown the development and occupy the top two levels.

According to Nick hundreds of interior finish combinations were considered before the design team settled upon the chosen configurations which are evidenced within the complete display suite onsite. Chevroned wood floors and bathroom wall tiles are a standout and are ably supported by brass fittings, Combi ovens, composite marble splash backs and stone bench-tops in the kitchen. Sculptural lighting by Melbourne-based industrial designer Christopher Boots also point toward the heightened level of consideration given toward internal finishes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1ralston.jpg" rel="gallery-all" title="Display suite finishes"><img alt="" class="image-article-full-width-580px" height="270" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image1ralston.jpg?itok=ZqY9Kb__" title="Display suite finishes" width="580"></a>

<figcaption>Display suite finishes</figcaption></figure>This 'departure from the norm' for Elenberg Fraser has produced results with 65% of apartments within the development sold after three weeks. Construction is set to commence on the Ralston in the new year and Apartments.com.au hopes to tour the completed complex in due course.
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Ralston South Yarra brings out Elenberg Fraser's subtle side

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The lead image says it all really. CBD-based aerial photography firm <a href="http://www.lensaloft.com.au/">Lenasoft</a> captured Melbourne at its magnificent best, with no shortage of cranes visible. In a year like no other relating to development, we've witnessed an ever increasing batch of highly impressive projects come into the pipeline, while the overall construction scene has never been busier.

Opinions will vary tremendously, but this is Apartments.com.au's the good, the bad and the ugly for 2014.

<h2>The Good</h2>

The continued influx of Asian developers has bought on a different design dynamic throughout 2014. With comparatively grander intentions than domestic developers and with the financial backing to match, some exceptional proposals have been put forward and approved in the course of this year. If development is to occur, it should be of the highest possible design quality and our perception is there's no shortage at the moment; <a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale Street</a> nudging out all others as our favourite design for 2014.

In a market sense, Melbourne just keeps going! Perhaps it is a sign of the underlying strength of the residential sector, but I can't think of an apartment project during 2014 that failed to materialise once sales had begun; there'd be a handful out there no doubt. Elsewhere commercial, retail and particularly institutional development has fired throughout the year. Has the development cycle flattened out to be perpetually busy in a sign of Melbourne's increasing population and overall maturity?

<h2>The bad</h2>

Is there an ongoing, subtle erosion of Melbourne's heritage character? Yes.

I'm not necessarily referring to headline firestorms such as The Palace on Bourke Street, but the smaller projects that only garner comment on websites and forums dedicated to such matters. 36-40 La Trobe Street and 137 Bourke Street have been demolished while <a href="/news/planning-application-488-494-la-trobe-street-west-melbourne">488-494 La Trobe Street</a> looks to be going the same way. Is facadism better than nothing? Have City of Melbourne and state authorities implemented adequate heritage controls?

No doubt buyers in <a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne</a> would be ill at ease after the marquee project has been in hiatus for 2014, as two rival developers have been mired down in legal wrangling regarding adjoining developments. A bad outcome all round!

On a micro level, we've had more than enough individual correspondence this year involving the average domestic buyer (such as you or I) - in the position of finding the best apartments within a given project - have been snapped up either by channel investors or overseas buyers. As always opportunity will arise and the market will address this by innovative means, look no further than Apartment Register.

<h2>The ugly</h2>

The two-horse race will continue into 2015, but there's no doubt the two ugliest affairs of 2014 were The Palace saga and East West Link.

The Palace involved a fourth planning application for the site this year, belated height controls for the precinct, public discontent, the removal of what many consider to be treasured interiors of the venue; Benny Hill show, anyone? While so many planning applications delivered excellent outcomes over the course of the year, The Palace leaves a sour taste in the mouth in so much that it's the pin-up for what happens when developers with intent meet with lackluster planning controls. Everything has gone wrong!

The key to East West Link is also mass (and I emphasize mass) public discontent, for it doesn't occur all that often. From protests early in the year to the tearing up of contracts, it's never been far from the headlines.

The advancement of the city's infrastructure which will cater for our booming population is of paramount importance; no politics thanks although unfortunately one feels both are intrinsically entwined. How much of a financial and infrastructure blunder the East West Link will be seen as will only become apparent during 2015, when the build consortium is remunerated and more importantly how quickly and to which replacement infrastructure projects will funding flow to.

<h2>Thanks to those who matter</h2>

After a long year, we've forged ahead thanks to the hard work and dedication of a select group of people (you know who you are) and the ever present support from many, many industry participants as well.

With all said and done for 2014, we wish all our readers a relaxing and fulfilling festive period. Apartments.com.au will see you again - and be back to our normal publishing regime - on Monday January 12th 2015.
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The year that was 2014

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Melbourne-based developer <a href="/developers/golden-age-group">Golden Age Group</a> will this week begin handing over apartments within their latest residential project dubbed <a href="/buildings/emerald-35-albert-road-south-melbourne">The Emerald</a>. Only a select few of the 289 dwellings remain available within the tower located in a pocket of Melbourne becoming increasingly popular with apartment developers and owner-occupiers alike.

Head contractor <a href="/developers/equiset">Equiset</a> has joined Golden Age Group in the final stages of inspection and delivery of all apartments, slightly beyond two years since enabling works commenced for the project. Golden Age Group's Project Management and Sales Director Ronald Chan was at hand to explain to Apartments.com.au why The Emerald exceeded all expectations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3121.jpg" rel="gallery-all" title="The vertical aspect from Albert road"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_3121.jpg?itok=FXDz4oko" title="The vertical aspect from Albert road" width="580"></a>

<figcaption>The vertical aspect from Albert Road</figcaption></figure><blockquote>
The tower features a striking organic rippling form and comprises a 5-storey podium containing car parking and services, surmounted by a further 15 levels of residential apartments. There are 289 apartments and 294 car spaces, as well as a shared roof-top garden with spa pools, amenities and BBQ area for both visitors and residents.

The building design achieves 5-star Green Star rating eco rating.
<cite>Buchan Group website</cite>
</blockquote>

Externally the tower's facade is infused with shades of green and silver, giving rise to The Emerald. As stated architecture firm <a href="/architects/the-buchan-group">Buchan Group's</a> irregular use of floor plates has come together to produce one of Melbourne's more recognisable buildings in line with Golden Age Group's ethos of creating quality buildings both internally and externally.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3135.jpg" rel="gallery-all" title="Reflections upon reflection. The undulating exterior"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_3135.jpg?itok=VqnN_atD" title="Reflections upon reflection. The undulating exterior" width="580"></a>

<figcaption>Reflection upon reflection. The undulating exterior of 35 Albert Road</figcaption></figure>It is internally where The Emerald shows its true colours as a discerning development catering for owner-occupiers; Ronald Chan explains the foyer and internal areas are understated but comparatively spacious in relation to masses of other contemporary developments. Given the tower was pitched toward owner-occupiers emphasis was placed upon a spacious, functional development matched by an exceedingly high level of workmanship to all apartments.

Indeed in Apartments.com.au's visits to many a recently completed apartment project, we were impressed at the very few workmanship defects detected in the course of final inspections occurring throughout The Emerald. To that end buyer's faith in the project has been repaid with a mixture local and overseas purchasers able to take possession of their property on time. Ronald Chen believes limited apartment resales reflects upon the excellent location and positive stature in which the project is held.

Westerly apartments overlooking Albert Park and Port Phillip Bay were snapped up within a matter of days post release, although easterly aspects over the Shrine of Remembrance and Melbourne's CBD also command impressive views. Golden Age Group have acted to maintain the pedigree of their latest development by purchasing a strata office in the adjoining westerly office complex, effectively maintaining the right to veto any future development of that site. The adjoining easterly site is Government owned according to Ronald Chan and unlikely to see development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3145.jpg" rel="gallery-all" title="Penthouse kitchen featuring marble finishes"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_3145.jpg?itok=LhaY9zse" title="Penthouse kitchen featuring marble finishes" width="580"></a>

<figcaption>Penthouse kitchen featuring marble finishes</figcaption></figure>Communal areas have intentionally been kept to a minimum given the wide choice of recreational areas within a short walk of The Emerald, although a rooftop communal area with barbecue and plunge pool takes full advantage of the panoramic views on offer.

The full gamut of living options are available within the project, with a 48sqm single bedroom apartment and 250sqm penthouse opened for viewing. All dwellings feature timber flooring and a light finish to apartments while the penthouse highlighted above and below has been slated for Golden Age Group principal Jeff Xu and features massively proportioned living areas, high-end finishes and appliances plus three different aspects.

Completion of The Emerald coincides with construction commencing on Golden Age Group's next project: <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a>. With completion of Victoria One expected late 2017, two new Melbourne projects will begin marketing during 2015 highlighting the rapid ascendancy of Golden Age Group as an industry leading development firm. The 55-level <a href="/buildings/collins-house-melbourne-460-466-collins-street-melbourne">Collins House Melbourne at 466 Collins Street</a> and <a href="/buildings/opera-450-st-kilda-road-melbourne">Opera at 450 St Kilda Road</a> seek to carry forth the momentum generated to date by Golden Age Group.

An image set of The Emerald during Apartments.com.au's visit can be seen below.
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In focus > The Emerald @ 35 Albert Road, Melbourne

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One of 2014's largest planning applications has had its turn before the Future Melbourne (Planning) Committee, with the associated report on the intended mixed-use tower raising a number of concerns.

Championed by Singaporean tycoon Koh Wee Meng via his property development arm <a href="/developers/fragrance-group">Fragrance Group</a>, the tower seeks to stand at 284 metres above Spencer Street on what was/is the Savoy Tavern. Having paid $44.5 million for the site during June, Fragrance Group submitted initial plans during August, with a refined amendment put forward during September 2014 in response to a request for further information sought by State body DPTLI.

<h2>134-160 Spencer Street, Melbourne summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21aa.jpg" rel="gallery-all" title="Artist's impressions of the proposed tower. Image courtesy Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="509" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image21aa.jpg?itok=tA7QWzl8" title="Artist's impressions of the proposed tower. Image courtesy Elenberg Fraser" width="580"></a>

<figcaption>Artist's impressions of the proposed tower. Image courtesy Elenberg Fraser</figcaption></figure><ul>
<li>134-160 Spencer Street joins <a href="/developments/melbourne-vic-3000">555 Collins Street</a> as Fragrance Group's <a href="/new-apartments/melbourne-vic">Melbourne projects</a>.</li>
	<li>Architect: <a href="/architects/fraser-partners-0">Elenberg Fraser</a>.</li>
	<li>Current 1,833sqm site use: Savoy Tavern bar/kitchen/pub.</li>
	<li>Revised application submitted September 2014.</li>
	<li>Proposed: 89 level residential tower at 284 metres to roof.</li>
	<li>990 apartments and 280 hotel suites.</li>
	<li>Likely hotel operator: Parc Sovereign.</li>
	<li>10 retail spaces between 35sqm and 47sqm.</li>
	<li>​Basement catering for 164 car parking spaces and 229 bicycles.</li>
	<li>GFA: 90,739 sq.m.</li>
</ul>
<h2>Shake, rattle and roll</h2>

While the top and bottom form of <a href="/buildings/premier-tower-134-160-spencer-street-melbourne">134-160 Spencer Street's tower</a> component remains constant, the indicative floor plan below demonstrates the sizeable floor plate shift designed into the midriff. Beyond level 15 to 85 floor plates slink every second level, essentially producing 35 separate, undulating floor plates which from a distance creates a sensuous form.

General arrangements sees the hotel component located over floors 6 to 15 with 28 suites over each floor ranging between 20sqm and 39sqm. Perhaps the limited size of the hotel suites points toward affordable hotel chain Parc Sovereign expanding into Melbourne; a brand also <a href="http://www.forbes.com/sites/forbesasia/2014/07/23/property-developer-koh-wee-meng-seek-terrain-in-australia/">controlled by Koh Wee Meng</a>.

Level 5 will host indoor/outdoor communal facilities with strata offices, a restaurant, conference centre and function room plus fitness centre and gymnasium located through the podium. Level 87 will also carry residential recreation facilities. The balance of the tower is dedicated to the 990 apartments of one, two and three bedrooms. For the lucky few, the top floor of residential living at level 86 will carry a majority of one bedroom apartments, allowing for impeccable views without the penthouse price.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image23aa.jpg" rel="gallery-all" title="Expected level 86 floor plan. Image courtesy Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="373" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image23aa.jpg?itok=TJ01loSr" title="Expected level 86 floor plan. Image courtesy Elenberg Fraser" width="580"></a>

<figcaption>Expected level 86 floor plan. Image courtesy Elenberg Fraser</figcaption></figure><h2>A question of height</h2>

As mentioned a handful of concerns were raised, generally regarding matters surrounding access and vehicle parking. While the report to Future Melbourne considered these issues rectifiable, a more pressing concern regarding height has been raised:

<blockquote>
The shadow diagrams submitted with the application indicate that the proposed building will overshadow Batman Park and the north bank of the Yarra. Buildings to the north of this park are generally modelled to ensure that shadows cast do not extend within 15 m of the north bank of the river between 11.00 am and 2.00 pm on 22 June. This being the case, the height of the building is considered excessive and will detract from or diminish the leisure and recreational purpose of Batman Park and Northbank promenade.

A condition is therefore recommended requiring the height of the building to be reduced so that there is no additional overshadowing of the Northbank Promenade by the proposed building. This might equate to a reduction of approximately 11 levels.
<cite>Report to the Future Melbourne (Planning) Committee</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22aa.jpg" rel="gallery-all" title="The expected shadow as seen within the Future Melbourne report"><img alt="" class="image-article-full-width-580px" height="636" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image22aa.jpg?itok=Vljt9eJ7" title="The expected shadow as seen within the Future Melbourne report" width="580"></a>

<figcaption>The expected shadow as seen within the Future Melbourne report</figcaption></figure><h2>Comment</h2>

134-160 Spencer Street along with a handful of other key large-scale projects within inner Melbourne will act as a litmus test of sorts for the new State Government with Richard Wynne (assuming full health) set to define his tenure with a number of key planning decisions early in the new year. Will 134-160 Spencer Street remain unchanged or will the the recommendations to the Future Melbourne (Planning) Committee be adopted at a state level which would see the tower essentially lopped to approximately 250 metres in height?

Much can be drawn from the eventual decision laid down by the State Government.

Machinations aside 134-160 Spencer Street is a true statement delivered by Elenberg Fraser worthy of such a prominent position with Melbourne's skyline. I'd be delighted if the design were to remain as is although I suspect the State Government will take a stance in line with that of City of Melbourne's recommendations for height reduction.
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Future Melbourne and 134-160 Spencer Street

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A Fishermans Bend planning application of heightened interest has passed through the planning process in recent months, with the pending decision eagerly anticipated by City of Port Phillip in particular. Voicing concerns that the project if approved as is would establish a precedent for other buildings to exceed the preferred yet non binding height limit for the land parcel, City of Port Phillip have requested that the Metropolitan Planning Authority impose a number of conditions upon the development.

<h2>171-183 Ferrars Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_0.jpg" rel="gallery-all" title="171-183 Ferrars Street hero perspective. Image courtesy DCM"><img alt="" class="image-article-full-width-580px" height="917" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image68_0.jpg?itok=MLX0-oAL" title="171-183 Ferrars Street hero perspective. Image courtesy DCM" width="580"></a>

<figcaption>171-183 Ferrars Street hero perspective. Image courtesy DCM</figcaption></figure><ul>
<li>Current site use: dual level office complex.</li>
 <li>Developer: Portal.</li>
 <li>Architect: Denton Corker Marshall.</li>
 <li>24 levels at 82.5 metres in height.</li>
 <li>122 apartments.</li>
 <li>42 car spaces, one motorcycle space and 39 bicycle spaces.</li>
 <li>Pedestrian link, restaurant and bar over ground level layout.</li>
 <li>Through link bridge to light rail platform.</li>
</ul>
<h2>City of Port Phillip says</h2>

City of Port Phillip released a media statement late November regarding the proposal, excerpts of which are seen below.

<blockquote>
Port Phillip Council will ask the Metropolitan Planning Authority to reduce the height of a planned tower near the proposed Ferrars Street primary school in South Melbourne to avoid setting a concerning precedent. Councillors decided at a Statutory Planning Committee Meeting last night to advise the MPA that the 24 storey building proposed by the developer was inconsistent with the 18-storey limit recommended in the State Government’s Strategic Framework Plan.

“This height is more than 30 per cent higher than the preferred building scale for this area and would set a precedent for other buildings to exceed 18-storeys,” Mayor Amanda Stevens said. “While the SFP provides discretion to exceed the maximum preferred height, Council believes new planning approvals should reflect the area and not detract from the liveability of this growing community.”

“Council is also concerned about the cumulative impact of this sort of density on the general character and congestion of the Fishermans Bend community.”

<cite>City of Port Phillip media release</cite>
</blockquote>

According to planning documents 171-183 Ferrars Street abuts a four storey (15m) preferred height precinct to the south, and is also opposite to an eight storey (27m) preferred height precinct. With non binding Framework Plan Design Guidelines recommending a tower of 18 levels or 60 metres and a school earmarked nearby on Ferrars Street, City of Port Phillip believe the current design would be out of context.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_0.jpg" rel="gallery-all" title="Railway Place through link.Image courtesy DCM"><img alt="" class="image-article-full-width-580px" height="699" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image69_0.jpg?itok=ODxWyt7k" title="Railway Place through link.Image courtesy DCM" width="580"></a>

<figcaption>Railway Place through link. Image courtesy DCM</figcaption></figure><h2>Victorian Design Review Panel response</h2>

Denton Corker Marshall presented their scheme to the Victorian Design Review Panel during 2014 with the following text providing contrast to City of Port Phillip's stance.

<blockquote>
This proposal is for a rationally resolved building offering an elegant and appropriate design for the site. It establishes a benchmark for Fishermans Bend, given the clear commercial objectives of use, apartment amenity and approach to car parking are all carefully considered and offer enhancement of the standard podium/tower model.

We support the logic informing the resultant design quality of this proposal and anticipate it could be a building that contributes positively to the South Melbourne streetscape.

The proposed height of 23 storeys is above the 18 storey discretionary limit identified in the Framework Plan. Without clear direction on the nature and extent of discretionary height decisions, the additional 5 storeys was supported on the basis that it created a more slender and elegant building.

The idea of a link from Ferrars Street through the northern side of the ground floor is supported as an innovative proposal. The creation of a new street link through the continuation of Thistlethwaite Street to Railway Place is a positive contribution to the precinct.
<cite>Geoffrey London, Victorian Government Architect</cite>
</blockquote>

<h2>As it stands</h2>

City of Port Phillip have indicated in principle support for the project to deciding body the Metropolitan Planning Authority, although it will be subject to a number of stipulations should they get their way. Chief among these will be the reduction of height to 18 levels or 60 metres and that the first floor through link be deleted from the design.

As with many other proposals for Fishermans Bend awaiting an outcome, the Metropolitan Planning Authority is expected to deliver its verdict on 171-183 Ferrars Street, South Melbourne in the first quarter of 2015.
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We say, they say > 171-183 Ferrars Street, South Melbourne

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A joint venture between Alamar AV Communications Pty Ltd, publisher of Apartments.com.au and My Real Estate Mate takes effect today with the latter's <a href="https://urbanmelbourne.info/apartment-register?utm_source=um_editorial&amp;utm_medium=link&amp;utm_campaign=AR_UM">Apartment Register</a> platform now a permanent feature on Apartments.com.au. The joint venture will operate for the express purpose of allowing those who register to hold first priority pick of new apartment developments, gain and attend exclusive previews for apartment projects prior to public launch and tailor their choice of apartments to personal parameters such as location, price and floor plan layout.

Formerly Executive Director of Apartments for a large Melbourne-based real estate firm, My Real Estate Mate and Apartment Register principal Cameron Clarke spearheads the team which holds all the necessary accreditation to help any prospective buyer make an informed choice according to their personal criteria. With the backing of many of Melbourne's most prominent developers, Apartment Register is now an easy and highly efficient first choice option for apartment buyers to utilise.

<h2>What it means for the apartment buyer</h2>

Feedback over Apartments.com.au's social media platforms and messages by website members point toward local buyers often missing out on their apartment of choice due to the intense competition from international and channel sales. The joint venture between Apartments.com.au and Apartment Register seeks to empower the prospective apartment buyer at the most earliest stage possible.

Quite simply the joint venture will bring together both members respective strengths. Apartments.com.au's greatest asset, its comprehensive project database listing near on 650 apartment developments from planning to construction will now have a qualified, accredited means by which readers will be able to register their interest and the Apartment Register team will then take over the apartment sourcing and sales process.

In this way Apartment Register via Apartments.com.au will introduce a new method by which the buyer will on many occasions not need to wait until a select project reaches retail or public sales, but rather take the initiative and seek an apartment and/or project(s) out prior to their reaching public sales, with the intent of securing their desired property according to their criteria.

On top of the generic sign up form, Apartment Register will also have exclusive access to pre-sale campaigns, with a number of initial projects in which Apartment Register has secured pre-sales rights due to appear on Apartments.com.au in the coming weeks and months.

<h2>How to register</h2>

Simply click on any of the prominent Apartment Register ads on Apartments.com.au or head directly to the <a href="https://urbanmelbourne.info/apartment-register?utm_source=um_editorial&amp;utm_medium=link&amp;utm_campaign=AR_UM">Urban.com.au's Apartment Register page</a> and complete the required fields.

In addition to the suburb of interest, those wishing to register are urged to utilise the Question &amp; Further Information field. According to My Real Estate Mate, preliminary enquiries have noted preferences such as budget range, suburb, apartment orientation and preferred level of occupation, apartment layout/square metreage and preferred year of completion.

The more information and/or preferences listed, the greater the chance the team at My Real Estate Mate will find the apartment you desire. Upon submitting the form on Apartments.com.au, the data is transmitted securely to the My Real Estate Mate platform and the Apartment Register team then takes over the personalised research and sales process.

<h2>The Developer's Advantage</h2>

Apartment Register also opens up a myriad of possibilities for developers. For instance should a developer be looking to purchase a site or be poised to take a project to market, they can draw upon the knowledge accumulated via Apartment Register to tailor their site/project format to what the individual or aggregated market currently desires, i.e. gaining product opinion prior to design.

This credible knowledge base accumulated by Apartment Register is matched by Apartments.com.au's industry leading <a href="/developments">project database</a> which allows the public and prospective apartment purchasers to track new projects from the planning assessment stage.

<h2>An industry perspective</h2>

The Apartment Register network is supported by over 300 Australian and International City websites funneling prospective buyers researching Melbourne property to the platform. In this regard Apartments.com.au today joins the Apartment Register network.

Apartments.com.au's project database attracts a diverse audience and thanks to 12 months of user surveys conducted by Effective Measure, we know that 25% of all unique visits are buyers conducting research to buy apartments. We have always been about continuous improvement and Alamar AV Communications Pty Ltd is delighted to have entered into a joint venture with My Real Estate Mate which we believe will suit this sizable audience segment well over the long-term.

It must be noted that the service offering from an Apartments.com.au perspective will cover the lead generation from the main<a href="https://urbanmelbourne.info/apartment-register?utm_source=um_editorial&amp;utm_medium=link&amp;utm_campaign=AR_UM"> Apartment Register</a> page and may include individual project registration forms where My Real Estate Mate has exclusive pre-sale rights.

Our Project Launch and Database Upgrade packages remain outside the joint venture we are announcing today and the product suite has been tweaked to include the removal of Apartment Register ads when a developer or sales agent independently upgrades a listing on Apartments.com.au.

Developers or sales agents looking to include a new channel partner are encouraged to contact Cameron Clarke at <a href="http://myrealestatemate.com.au/?utm_source=Urban_Melbourne&amp;utm_medium=editorial_link&amp;utm_campaign=UM_AR">My Real Estate Mate</a> directly.

<h2>A broader context</h2>

Apartment Register as well as being a mainstay on Apartments.com.au will also be applied the forthcoming Urban Sydney website. Due for launch early 2015, the Urban Sydney platform has been built and is currently having its initial run of content added to it with the extensive task of entering the many hundreds of apartment projects underway.

Alamar AV Communications Pty Ltd, publisher of Apartments.com.au and the upcoming Urban Sydney site, is also in discussion with Brisbane interests with the prospect of Urban Brisbane firmly on the radar. Should all go to plan the intent remains to create a strong presence in Australia's three largest apartment markets, in line with industry requests and the expansion plans of our joint venture partner, My Real Estate Mate.

The joint venture with Apartments.com.au is the first of a number of structural and commercial changes that will be applied to the website over the coming new year holiday period. In addition to revamping Apartments.com.au's Off The Plan section highlighting the best of Melbourne's current apartment projects, changes to Apartments.com.au's front page appearance will allow for easier navigation about the website.

Through extensive demographic data research, the changes are designed to cater for the increasing number of apartment buyers who view Apartments.com.au in order to research their pending property acquisition.

These changes will also serve to enshrine and enhance the principles that Apartments.com.au was created upon; the free and extensive aggregation of planning application data relating to Melbourne's booming apartment sector, fostering discussion in both public and industry circles relating to Melbourne's insatiable appetite for higher-density living and shining a spotlight upon the policies, infrastructure and trends that will shape the city's future.

Vires Acquirit Eundo.
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Apartment Register and Urban.com.au - it's just the beginning

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West Melbourne continues its impressive run toward the latter part of 2014 with yet another large-scale planning application currently before authorities. Located on the northern side of La Trobe Street between Spencer and King, City of Melbourne is currently assessing the merits of the residential tower which may accommodate 247 apartments if approved.

Sold by agent Savills during August 2014, new owner Spacious Property Development Group is behind the current 488-494 La Trobe Street proposal which is adjacent to a large vacant block, itself expected to become a prime residential development in due course.

<h2>488-494 La Trobe Street West Melbourne summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image73.jpg" rel="gallery-all" title="Immediate built form. Image courtesy Rothelowman"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image73.jpg?itok=DACJ-zG6" title="Immediate built form. Image courtesy Rothelowman" width="580"></a>

<figcaption>Immediate built form. Image courtesy Rothelowman</figcaption></figure><ul>
<li>Current 1,011sqm site use: dual level office building with 1,312sqm of leasable space.</li>
	<li>Planning application submitted November 2014.</li>
	<li>Proposed: 32 level residential tower at 102.35 metres.</li>
	<li>​Total GFA: 32,910sqm.</li>
	<li>​247 apartments: 113*1BR / 134*2BR</li>
	<li>​Basement catering for 38 car parking spaces and 77 bicycles.</li>
	<li>Rooftop garden at 135sqm, residential amenity and cinema at 148.5sqm</li>
</ul>
<h2>Design concept</h2>

<blockquote>
The concept for the exterior design has evolved from a carefully considered desire to create a timeless design solution. One which contributes a strong, elegant and pure form to the city's skyline. Notions of balance and symmetry lead to the pure vertical expression of tower, and created a 'Ying and Yang' dynamic between the key components.

This dynamic also allowed for a refined palette of materials. With the central component representing the solidity and strength of stone, while the northern and southern components mirror each other, and represent the graceful shimmer of water. The podium levels also take these concepts further at a scale designed to relate to the public realm.
<cite>Rothelowman, planning documents</cite>
</blockquote>

<h2>From the ground up</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15488.jpg" rel="gallery-all" title="Artist's impression of the development. Image courtesy Rothelowman"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image15488.jpg?itok=aGHE98u2" title="Artist's impression of the development. Image courtesy Rothelowman" width="580"></a>

<figcaption>Artist's impression of the development. Image courtesy Rothelowman</figcaption></figure>Atop three basement levels sits a ground floor heavy with building services. With three apartments located to the northern edge of the ground floor, the La Trobe Street frontage is dominated by the building substation, car park entry and hydrant booster resulting in little activation to the main pedestrian thoroughfare.

Subsequent podium levels are almost exclusively devoted to two bedroom dwellings with a smattering of single bedroom apartments included. Designed to the eastern boundary, the tower element will maintain a setback to the western boundary of 5.5 metres with an almost generic floor plan incorporated over levels 6-30. Eight apartments per level is the norm where two bedroom apartments are to floor plate corners while single bedroom apartments are clustered around the lift well to the centre of the proposed tower.

Crowning the development would be an external CBD-facing terrace of 135sqm supplemented by in excess of 140sqm internal residential amenity, consisting of dining, lounge and cinema areas.

<h2>Comment</h2>

<iframe frameborder="0" height="450" src="https://www.google.com/maps/embed?pb=!1m0!3m2!1sen!2sau!4v1417910929727!6m8!1m7!1sE0ccIS3j9iGTfFsXab8SKw!2m2!1d-37.81277595239187!2d144.9526244996608!3f322.965594420637!4f4.526909773882068!5f0.7820865974627469" style="border:0" width="600"></iframe>

A number of salient points have been made in forum discussion regarding the recent planning application for 488-494 La Trobe Street. While the existing building onsite has not been included in the City Heritage Review, its loss would represent a further erosion of the historic fabric of inner Melbourne.

It's most definitely a shame the existing frontage has not been incorporated into the proposed tower, but we're not privy to development team discussions and must assume there remains an overpowering reason for the deletion of the existing structure.

Overall the curtain facade offset by a strong vertical element provides a sharp contrast to the many existing and proposed apartment towers, while also providing a practical common wall to the east and west boundaries. While these flanks represent "The solidity and strength of stone," they in actuality would consist of precast panels in varied colours and finishes according to the materials schedule; not quite the refined finish of polished concrete or stone.

<h2>488-494 La Trobe Street West Melbourne development team</h2>

<ul>
<li>Architecture: Rothelowman</li>
	<li>​Urban Planning: Urbis</li>
	<li>Wind mitigation: Mel Consultants</li>
	<li>Traffic engineering: Cardno</li>
	<li>Environmental Sustainable Design: ADP Consulting</li>
	<li>Waste management: Leigh Design</li>
	<li>Tree Protection: Galbraith &amp; Associates</li>
</ul>
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Planning Application > 488-494 La Trobe Street, West Melbourne

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Peruse the <a href="http://www.majorprojects.vic.gov.au/project/federation-square-east/">Federation Square East</a> website and the shutters have been put up in accordance with the caretaker conventions of the forthcoming State election. Expressions of interest for the 3.3 hectare site have been open for slightly over two months, and as is the case with such pursuits, public information is scant although the parameters for the EOI campaign are anything but.

We have covered a number of <a href="/news/federation-square-east-an-urban-ecologies-perspective">conceptual designs for the site</a> which acts more as a nexus between water and skyline, and another has been presented by Georgina Tiernan. Currently with New York-based SHoP Architects and formerly with Fender Katsalidis architects, Georgina has presented Apartments.com.au with her interpretation of Federation Square East with a heavy bias toward urban ecology.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/accamera_17aaa.jpg" rel="gallery-all" title="An atypical proposal. Image courtesy Georgian Tiernan"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/accamera_17aaa.jpg?itok=Yozet-CI" title="An atypical proposal. Image courtesy Georgian Tiernan" width="580"></a>

<figcaption>An atypical proposal. Image courtesy Georgia Tiernan</figcaption></figure><blockquote>
This thesis project explores the increasing disconnection between urbanism and agriculture. The project aims to connect everyday urban life with agricultural food production and culture.

Bridging the Jolimont Railyards in Melbourne the project reconnects the city to the landscape by dissolving the hard urban edge of the city grid into the landscaped banks of the Yarra River and Birrarung Marr Park through new hybrids of agricultural/architectural form.

By morphing varying agricultural and urban program with architecture, the project explores a new productive architecture in which habitable space is placed in and amongst agricultural systems of food production to create environments that reveal the entire farm-to-table process to the city.
<cite><a href="http://georgina-tiernan.squarespace.com">georgina-tiernan.squarespace.com</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tower-view-1a.jpg" rel="gallery-all" title="Tower view. Image courtesy Georgian Tiernan"><img alt="" class="image-article-full-width-580px" height="452" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/tower-view-1a.jpg?itok=1CI7VJlK" title="Tower view. Image courtesy Georgian Tiernan" width="580"></a>

<figcaption>Tower view. Image courtesy Georgian Tiernan</figcaption></figure>To see an extensive image set and further information on the Federation Square East proposal by Georgina Tiernan, visit her site at <a href="https://georgina-tiernan.squarespace.com/#/urban-ecologies-2/">georgina-tiernan.squarespace.com</a>.

<h2>Comment</h2>

Apartments.com.au produces our fair share of concept designs, with towers featuring predominantly. Federation Square East on the other hand had the team leaning toward a different outcome; an outcome that is not necessarily tall but distinctive in its cutting edge, sustainable design; a showcase precinct if you will.

Does Melbourne really want or need another podium-tower typology to define this precinct? Let's hope those charged with selecting the successful consortium for Federation Square East do so in the knowledge that this site is like no other; it demands a unique statement that will further define Melbourne and provide a focal point much like the original Federation square did and continues to do. A concept such as Georgina Tiernan's fits the bill perfectly to our way of thinking!

Thinking outside the square. It's easier said than done!
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Federation Square East: an Urban Ecologies perspective

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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