A year has passed since JW Land went on a media blitz promoting their intended development of 699-701 Park Street in Brunswick at the top of Princes Park.

Plans for what is currently the Best Western Princes Park Motor Inn were lodged with Council during 2016, although Architectus has veered away from the previous design path with&nbsp;a revised development application which was submitted late last year. Gone is the undulating and bulky glass-clad tower of the initial proposal, with Architectus instead favouring a more subdued approach to the prospective development.

The revised application would result in lowered development expectations for JW Land; an initially sought&nbsp;333 apartments within the project has been cut to 255 apartments and&nbsp;12 townhouses, as per the application which is fresh to advertising.

For locals concerned with the height of the development, there will be little relief as the revised application has increased in height from 13 to 14 levels, effectively compensating for lower built form height to the street and greater setbacks.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image102_3.jpg" rel="gallery-all" title="A comparative view of old and new. Images: JW Land and Architectus"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image102_3.jpg?itok=Us83SZRC" title="A comparative view of old and new. Images: JW Land and Architectus" width="580" /></a>

<figcaption>A comparative view of old and new. Images: JW Land and Architectus</figcaption>
</figure>

Development plans for the 6,463 square metre site sparked the&nbsp;creation of an action group dubbed&nbsp;Protect Park St Precinct, which was set up specifically to tackle JW Land's development.

Among the action group's concerns was the&nbsp;proposed scale and impact of the&nbsp;13-storey development, lessening the&nbsp;qualities of our neighbourhood, the inclusion of borrowed light apartments and the lack of any additional open recreational space for the new residents. Based upon feedback from Council and the development team's need to&nbsp;the comply with the Better Apartment Design Standards&nbsp;requirements, the Park Street application was completely overhauled.

Expected now is an eight-level mixed use building fronting Brunswick Road, a 14 level main tower set well back from the respective street frontages and a seven level building on the corner of Park Street and Sydney Road/Royal Parade corner.

The large land area allows for a single level basement of 401 parking spaces to service the development; it along with the built form above ground equates to a development Plot Ratio of 6.43. A roof terrace, retail tenancy, 1,300 square metre childcare centre and community hub which is expected to be leased to Moreland City Council round out the development.

126 single&nbsp;bedroom apartments are included, as are 88 two bedroom apartments, 29 three bedroom apartments and 12 townhouses account for the development's living options.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image103_1.jpg" rel="gallery-all" title="Royal Parade perspective. Planning image: Architectus"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="404" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image103_1.jpg?itok=997ajUjN" title="Royal Parade perspective. Planning image: Architectus" width="580" /></a>

<figcaption>Royal Parade perspective. Planning image: Architectus</figcaption>
</figure>

The site has&nbsp;three separate preferred height controls from 10.5 metres through to 25 metres, or 8 levels. At 14 levels&nbsp;699-701 Park Street would reach&nbsp;a maximum height of 45.25 metres.

According to planning report author Urbis, the additional height is considered appropriate due to the majority of the site being well below the preferred height control, improved setbacks and the introduction of high-quality external finishes as part of the redesign introducing&nbsp;the notion that "the building seeks to blend in with its surrounds and be a discrete element within the skyline of Brunswick."

Whether Moreland City Council perceives the project in the same fashion remains to be seen.

<h2>699-701 Park Street development team</h2>

<ul>
	<li>Developer: JW Land</li>
	<li>Architect &amp; Urban Context Report: Architectus</li>
	<li>Planning: Urbis</li>
	<li>Heritage Report: Bryce Raworth Heritage Conservation</li>
	<li>Traffic Report: Traffix</li>
	<li>Waste Management Plan: Leigh Design</li>
	<li>Landscape: MALA</li>
	<li>Sustainable Management Plan, Acoustic &amp; Stormwater: Wood and Grieve Engineers</li>
</ul>

silvermb

JW Land's Park Street proposal goes down a different design path

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As far back as 2015, there was a discernible shift in buyer sentiment throughout Melbourne's apartment market.

Articles over the course of 2015 <a href="/news/is-melbournes-apartment-boom-concentrated-in-the-inner-city">here</a>, <a href="/news/buyer-sentiment-what-the-market-is-telling-us">here</a> and <a href="/news/bellers-andrew-fawell-on-the-spring-property-market-and-prevailing-trends">here</a> from a variety of industry voices, combined with Apartments.com.au's accumulation of Project Database information confirmed that an increasing number of Melbourne apartment buyers favoured middle ring suburbs over the traditional CBD, Docklands and Southbank trio.

Industry consultancy Urbis <a href="/news/urbis-quantifies-the-apartment-shift-to-melbournes-middle-and-outer-suburbs">underlined this trend during 2017</a>, quantifying the increased push of apartments into Melbourne's middle and outer ring suburbs. This went hand in hand with investor grade apartment stock ceding to owner-occupied projects.

Now Urbis’ latest Apartment Essentials report for the December quarter 2017 once again confirms the continuing trend, albeit in a softer apartment market. Urbis assert that although new apartment project launches have further stagnated, the new sales rate has increased.

Urbis formulated its findings based upon 47 off the plan projects sampled in the December 2017 quarter, amounting to 9,692 apartments, in addition to keeping tabs on the status of 177 actively selling projects around Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image96_3.jpg" rel="gallery-all" title="Kokoda Property Group's The Mowbray is representative of in demand apartment living"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image96_3.jpg?itok=wvfp0bC8" title="Kokoda Property Group's The Mowbray is representative of in demand apartment living" width="580"></a>

<figcaption>Kokoda Property Group's The Mowbray is representative of in demand apartment living</figcaption></figure>Urbis research shows that an expected slowdown in the third quarter of 2017 - due to stamp duty changes - did eventuate, although sales activity increased in the fourth quarter to near equivalent levels in the corresponding 2016 period.

Of the 47 surveyed projects selected from inner and middle Melbourne, 70% of projects managed to sell 70% or more of their available stock. 

Existing stock was moved relatively easily due to the restricted release of new apartment projects across Melbourne. Urbis note that four new projects amounting to 1,828 apartments launched in inner Melbourne during the December quarter, which in terms of total apartment numbers comfortably outpaced the previous quarter.

<h2>Bedroom breakdown</h2>

Unsurprisingly two-bedroom, two-bathroom apartments were the most popular product type in the December 2017 according to Urbis, accounting for 47% of sales. Single bedroom apartments with a car park were next in line, accumulating 23% of sales in the quarter.

<blockquote>
 Both of these product types increased from the previous quarter, with fewer two-bedroom, one-bathroom and one-bedroom, zero car park apartments transacting compared to the previous quarter.

Two-bedroom, two-bathroom apartments were the most popular product type in the Inner East, Inner South, Inner West and middle-ring precincts. However, the Inner North precinct recorded a majority of one-bedroom apartments with a car park and the Central precinct recorded the majority of sales of one-bedroom apartments without a car park.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/meilleur_malvern.jpg" rel="gallery-all" title="Millieur Malvern's apartment formats target owner occupiers"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/meilleur_malvern.jpg?itok=z6zjKB_d" title="Millieur Malvern's apartment formats target owner occupiers" width="580"></a>

<figcaption>Millieur Malvern's apartment formats target owner occupiers</figcaption></figure><h2>Apartments.com.au analysis</h2>

There are currently 306 apartment projects noted as being at registrations or sales within the Apartments.com.au Project Database.

The trend in recent years has seen a greater number of developers gravitate to Stonnington and Boroondara above all other municipalities, where demand for quality owner-occupier stock as at its greatest. Suburbs such as Hawthorn, Kew, Malvern, Glen Iris and Toorak are all sporting a relatively high number of apartment projects available for purchase.

The overall Stonnington and Boroondara number of projects which are at sales but yet to reach construction stands at 55.

Comparatively Yarra, Moreland and Port Phillip and Moonee Valley combined have 59 apartment projects at sales.

<h2>Urbis Melbourne Apartment Essentials Q4 2017 snapshot</h2>

<ul>
<li>Urbis assessed sales from 47 off the plan projects comprising a total dwelling stock of 9,692 apartments</li>
	<li>In 159 monitored selling projects in Inner Melbourne, over 16,000 apartments are in Presales (48%) and a further 35% have commenced construction.</li>
	<li>Urbis recorded 344 off the plan sales in the December 2017 quarter. Of these, 54% were in the Inner Melbourne area, while 46% were recorded in Melbourne’s middle ring.</li>
	<li>Within Inner Melbourne, 48% of sales were recorded in the Inner North Precinct, followed by the Central Precinct (21% sales), Inner East (18% of sales), Inner West (11% sales) and Inner South (2% sales).</li>
	<li>The weighted average sales price for the December 2017 quarter was $692,592 for the Inner Melbourne precincts and $588,114 for the middle ring.</li>
	<li>Two-bedroom, two-bathroom product accounted for 47% of total sales across Inner and Middle Melbourne, and 40% of total sales in Inner Melbourne (compared to 27% in the previous quarter). One-bedroom apartments across Inner and Middle Melbourne accounted for 35% of total sales, though this quarter a larger majority contained a car park.</li>
	<li>Four new projects amounting to 1,828 apartments launched in Inner Melbourne this quarter, compared to five new projects amounting to 1,119 units in the previous quarter.</li>
</ul>
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Urbis affirms Melbourne's affinity with the middle ring

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Monash City Council has provided Salta's latest pursuit within their Nexus Corporate mixed-use precinct a Notice of Decision to Grant a Planning Permit, with final approval little more than a formality. Last month Apartments.com.au <a href="/news/salta-pursues-mulgraves-first-hotel">outlined</a> the mixed-use proposal at 12 Nexus Court, which now stands to become Mulgrave's tallest building.

Indicative renders suggest that Tribe Hotel Group may have earmarked Salta Properties' intended Mulgrave mixed-use development as their second Melbourne port of call.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image92_3.jpg" rel="gallery-all" title="12 Nexus Court in full. Planning image: Gray Puksand / Technē"><img alt="" class="image-article-full-width-580px" height="684" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image92_3.jpg?itok=68C163kW" title="12 Nexus Court in full. Planning image: Gray Puksand / Technē" width="580"></a>

<figcaption>12 Nexus Court in full. Planning image: Gray Puksand / Technē</figcaption></figure>139 residential hotel rooms are expected within the 'pod' aspect of the building designed jointly between Gray Puksand and Technē.

The application documents presented for approval sees the building sporting Tribe signage on the distinctive bronze hotel component, although no agreement between either developer or hotel operator has been publicly announced.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image93_5.jpg" rel="gallery-all" title="12 Nexus Court rendered in place alongside the Monash. Planning image: Gray Puksand / Technē"><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image93_5.jpg?itok=_Z5_pknh" title="12 Nexus Court rendered in place alongside the Monash. Planning image: Gray Puksand / Technē" width="580"></a>

<figcaption>12 Nexus Court rendered in place alongside the Monash. Planning image: Gray Puksand / Technē</figcaption></figure>What isn't in doubt is Tribe Hotel Group nominating Collingwood as their first Melbourne location.

Earlier this year the relatively new yet bullish hotel operator entered into a joint partnership with Salta Properties and Victor Smorgon Group, with an eye toward <a href="https://www.traveldailynews.asia/tribe-hotel-group-acquires-property-site-from-peregrine-pro">developing 60 Langridge Street</a>. Fellow developer Peregrine Projects divested itself of the 1,056 square metre Collingwood site late last year, which formed part of a larger land holding.

Colliers agent Guy Wells said the following of the Tribe Collingwood project:

<blockquote>
Given the surrounding lifestyle amenity of Smith and Gertrude Streets and the ongoing office development in the area, with over 30,000m2 of office to be developed in the short to medium term, Collingwood has been sought after by numerous hotel developers and operators.

A Tribe hotel will work seamlessly with the growing corporate and existing leisure market in the Collingwood area.
</blockquote>

The Collingwood, and potentially Mulgrave Tribe Hotel locations follow on from the operator's first Australian property in Perth which opened during June last year, and includes 126 hotel rooms across 7 levels. Tribe Hotel Group's expansion plans have reportedly seen the operator acquire sites in Hobart and Adelaide as well.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/a20170817121120.jpg" rel="gallery-all" title="60 Langridge Street has been hived off a larger development site. Image: CRE"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/a20170817121120.jpg?itok=k-V_d00X" title="60 Langridge Street has been hived off a larger development site. Image: CRE" width="580"></a>

<figcaption>60 Langridge Street has been hived off a larger development site. Image: CRE</figcaption></figure>
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Nexus Court's hotel receives the nod

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The city of Stonnington is assessing a recent application across 835-853 High Street for boutique developer Moda. Accustomed to smaller projects in Melbourne's inner eastern suburbs, Moda has stepped up in scale for the proposed Armadale apartment project.

Moda's project lead Carr Architecture has, in turn, created a stylish 7-storey project housing 27 double bedroom and 8 triple bedroom apartments.

Apartments aside, 2 retail tenancies of 550 and 117 square metres are incorporated at ground floor across the site which spans 1,501 square metres in total, and has a High Street frontage of 50.6 metres. Costing $20 million to deliver, the development also includes a dual basement for 65 vehicles and 45 bicycles.

Carr Architecture's simple grid pattern, restrained finishes and ample greenery make for a visually satisfying design, although not all residents in the surrounding area share the same perspective.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image129_2.jpg" rel="gallery-all" title="A simple facade format up close. Image: Moda"><img alt="" class="image-article-full-width-580px" height="578" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image129_2.jpg?itok=RhiwconR" title="A simple facade format up close. Image: Moda" width="580"></a>

<figcaption>A simple facade format up close. Image: Moda</figcaption></figure>The application has garnered 26 separate objections as residents voice their concerns over the intended project's scale.

The primary grievance against the development is 835-853 High Street's size and bulk, with a single storey dwelling abutting the western boundary. Elimination of natural light from certain aspects, lower amenity and a disregard for heritage features in the immediate area are also cited as concerns.

Objector concerns can essentially be summarised by one particular admission:

<blockquote>
The excessive bulk, form and appearance proposed will adversely affect the significance of the adjoining heritage properties on New Street and will greatly detract from the outlook, character and appearance of this heritage precinct. Clause 34.01−8 states that the development should have 'regard to the interface with adjoining zones, especially the relationship with residential areas'.

The adjoining Neighborhood Residential Zone accommodates and anticipates lower density 1−2 story built form. The proposed development does not provide for appropriate heights or transition that suitably integrates with this lower rise, built form character.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image128_3.jpg" rel="gallery-all" title="Top floor terrace. Image: Moda"><img alt="" class="image-article-full-width-580px" height="309" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image128_3.jpg?itok=RqVQ-YIb" title="Top floor terrace. Image: Moda" width="580"></a>

<figcaption>Top floor terrace. Image: Moda</figcaption></figure>Whilst many objectors were not against the site's redevelopment, they feel a more appropriate design is required. Conversely, the development team has referenced the adjoining built form which may act as height precedents.

Builder Hacer Group recently oversaw completion of 881 Armadale which holds 67 apartments and reaches 6 levels. Taller still is 863 High Street which sits between 881 Armadale and Moda's intended development, although 835-853 High Street will be even taller.

Advertising has just commenced for Moda's intended apartment project; a final decision is some time away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image132_3.jpg" rel="gallery-all" title="881 Armadale at completion. Image: Hacer Group"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image132_3.jpg?itok=fTGxZP7l" title="881 Armadale at completion. Image: Hacer Group" width="580"></a>

<figcaption>881 Armadale at completion. Image: Hacer Group</figcaption></figure>
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High class and high fuss on High Street: Carr Architecture's latest for Moda

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ASX listed property player Stockland is intent on adding to its <a href="https://www.stockland.com.au/retirement-living">already extensive portfolio</a> of Melbourne retirement living villages by seeking to hive off a part of The Pines Shopping Centre in Doncaster East for hundreds of new retirement living apartments.

Although keen to diversify uses across the centre, Stockland may find it more difficult to realise the outer suburban project in its submitted form. Last week Manningham City Council released a planning report for the proposed 283 retirement living apartments, waving away any intentions of approval.

At 181 Reynolds Road the Doncaster East development sits on the perimeter of Stockland's The Pines Shopping Centre which accounts for a considerable 77,633 square metre footprint.

Stockland and Plus Architecture have positioned the new development on the Reynolds Road and Blackburn Road intersection, replacing an open air car park south and west of the existing shopping centre.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image91_4.jpg" rel="gallery-all" title="Street level perspective. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image91_4.jpg?itok=EH_ddIQO" title="Street level perspective. Planning image: Plus Architecture" width="580"></a>

<figcaption>Street level perspective. Planning image: Plus Architecture</figcaption></figure>Four multi-storey buildings constitute the development and are supplemented by communal facilities and 835 car spaces (with a portion dedicated to shoppers). Owing to the gradient of the site the tallest building spans approximately 35 metres above the street level.

Manningham City Council's response has been less than ideal from Stockland's perspective.

Council has listed a raft of issues with the Doncaster East application, ranging from non compliance with aspects of The Pines Activity Centre Structure Plan, insufficient community benefit and architectural excellence relative to height and scale, inadequate protection of internal amenity and concerns relating to any future expansion of the shopping centre and bus interchange.

Consequently, Manningham City Council's internal planners have recommended that the proposal be rejected outright.

Accounting for 21,478 square metres of the existing site, the buildings would also include 7 retail spaces amounting to 1,003 square metres, and a medical centre for 10 practitioners over a 500 square metre foorrprint.

Of the 835 car spaces included in the project, 342 are dedicated to residents, 28 to visitors and a hefty 465 would add to the already 1,000 plus which are rolled into the centre.

Manningham City Council last week ruled against the proposal. Having been at planning since mid 2017 and based upon Council's decision, Stockland likely now faces a stint at VCAT or a substantial redesign in order to add the Doncaster East site to its retirement living portfolio.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image147_0.jpg" rel="gallery-all" title="Render from inside the centre. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image147_0.jpg?itok=0Bga6sgv" title="Render from inside the centre. Planning image: Plus Architecture" width="580"></a>

<figcaption>Render from inside the centre. Planning image: Plus Architecture</figcaption></figure>Aged care and retirement living in the area has been boosted of late by two other significant projects. Cockram during 2017 completed the first stage of a significant CHT Architects-designed independent living centre in Templestowe; it includes 150 bedrooms over four levels plus associated amenites and admin offices.

Urban.com.au during March highlighted <a href="/news/benetas-goes-bigger-on-doncaster-hill">Benetas' bid to upscale their Doncaster Road development</a> to include 74 independent living units and a 128 room residential aged care wing.
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Stockland pushes for The Pines to include retirement apartments

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In light of news breaking over the weekend regarding <a href="/news/royal-society-of-victoria-floats-a-plan-for-melbournes-tallest-skyscraper">efforts to provide Melbourne with a new tallest building dubbed Magic</a>, it's an opportune time to cast a brief glance over the sizeable group over towers across Melbourne in development beyond 200 metre height mark.

Whilst Magic shapes as Melbourne's most monumental tower, it has yet to reach planning. Thus the number of towers confirmed beyond the 200 metre height mark currently stands at 27.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image25_11.jpg" rel="gallery-all" title="Magic in the making or merely a magic trick. Image: Decibel Architecture"><img alt="" class="image-article-full-width-580px" height="316" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image25_11.jpg?itok=lXyUdV8t" title="Magic in the making or merely a magic trick. Image: Decibel Architecture" width="580"></a>

<figcaption>Magic in the making or merely a magic trick. Image: Decibel Architecture</figcaption></figure>These are projects ranging from planning through to construction and exclude towers already completed. The overall figure would be higher but for a handful of applications that have over the last 18 months had their heights cut significantly whilst at planning.

With no new towers beyond the 200 metre mark submitted for quite some time, a brief overview of the confirmed 27 projects and potentially a 28th at 158 City Road reads as follows:

Central Business District

Melbourne's CBD continues to roll along as the primary hub for 200 metre towers in development. One of <a href="/developments">Queens Place</a>'s dual 246 metre towers is under construction, as are two of <a href="http://West%20Side%20Place">West side Place</a>'s four 200 plus metre towers.

Further tall towers at construction include <a href="/buildings/premier-tower-134-160-spencer-street-melbourne">Premier Tower</a>, <a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale</a>, the hulking <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> and <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a>, with the latter racing toward completion.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_6.jpg" rel="gallery-all" title="Premier Tower and 380 Lonsdale are at construction"><img alt="" class="image-article-full-width-580px" height="205" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_6.jpg?itok=v0YLngIV" title="Premier Tower and 380 Lonsdale are at construction" width="580"></a>

<figcaption>Premier Tower and 380 Lonsdale are at construction</figcaption></figure>The next line of CBD projects covers those at sales. <a href="/buildings/sapphire-by-the-gardens-63-la-trobe-street-melbourne-vic-3000">Sapphire by the Gardens</a>' two towers, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">Uno Tower</a> and <a href="/buildings/aspire-melbourne-301-king-st-melbourne">299 King Street</a> have established marketing campaigns whilst the remaining towers that constitute West Side Place are about to launch to market.

This in effect leaves Sterling Global's 242 metre <a href="/developments/melbourne-vic-3000">383 La Trobe Street</a> and Brady Group's 210 metre <a href="/new-apartments/272-282-queen-street-melbourne">272-282 Queen Street</a> as approved developments in waiting.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image31_9.jpg" rel="gallery-all" title="Uno Tower, 299 King Street and West Side Place"><img alt="" class="image-article-full-width-580px" height="262" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image31_9.jpg?itok=fvk9f3ey" title="Uno Tower, 299 King Street and West Side Place" width="580"></a>

<figcaption>Uno Tower, 299 King Street and West Side Place</figcaption></figure>The remaining project holding approval is <a href="/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> which also happens to be listed for sale. The site is one of three Melbourne developments across the CBD and Carlton being divested by Sydney-based developer Besgate Group.

Southbank

The prospect of Magic aside, Southbank remains Melbourne's stronghold for tall towers. <a href="/buildings/australia-108-southbank-70-southbank-boulevard-southbank">Australia 108</a> and one of <a href="/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a>'s two 200 metre plus towers are under construction, with the balance of projects holding approval. 

<a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">1 Queensbridge Street</a>, <a href="/new-apartments/51-65-clarke-street-southbank">51-65 Clarke Street</a>, <a href="/new-apartments/elysium-54-clarke-street-southbank">54 Clarke Street</a>, <a href="/new-apartments/293-297-city-road-southbank-vic-3006">295 City Road</a>, <a href="/new-apartments/38-freshwater-place-southbank">38 Freshwater Place</a> and <a href="/new-apartments/the-queensbridge-building-southbank-90-queensbridge-street-southbank">88 Queensbridge</a> have the green light to proceed when their respective developers see fit, although only 88 Queensbridge is at sales.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29_16.jpg" rel="gallery-all" title="Australia 108 and dual Clarke Street skyscrapers. Photo: Adrian"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image29_16.jpg?itok=wr34Wful" title="Australia 108 and dual Clarke Street skyscrapers. Photo: Adrian" width="580"></a>

<figcaption>Australia 108 and dual Clarke Street skyscrapers. Photo: Adrian</figcaption></figure>Last week one of the above approved towers, namely <a href="http://55%20Clarke%20Street%20project%20have%20put%20the%20site%20up%20for%20sale%20through%20Colliers%20International.">51-65 Clarke Street was listed for sale</a> via Colliers International. Newcity Group has elected to sell the permit approved development which spans 73 levels or approximately 230 metres in height.

<a href="/developments/southbank-vic-3006">158 City Road</a> is potentially the 28th tower to join the list and remains the only 200 metre plus tower at planning. It's still noted as at assessment after a bid to increase its approved height significantly from approximately 160 metres to above the 200 metre threshold was lodged some time ago.

It is worth noting that Beulah International's intended development of the BMW Southbank site which is currently <a href="/news/a-design-tour-de-force-beckons-for-beulah-internationals-bmw-southbank-site">subject to a design competition</a> will likely yield one of not two towers beyond the 200 metre mark.

Carlton

<a href="/buildings/swanston-central-168-victoria-street-carlton">Swanston Central</a> is Carlton's sole tower beyond 200 metres and will likely remain so for a very long time. Multiplex have taken the build to approximately the 30 level mark, and will eventually span 72 Levels with 1039 apartments included.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/41853838312_bfe411e86a_h_0.jpg" rel="gallery-all" title="Carlton's tallest on the rise. Image: Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="871" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/41853838312_bfe411e86a_h_0.jpg?itok=NOYrr1EV" title="Carlton's tallest on the rise. Image: Ryan Seychell" width="580"></a>

<figcaption>Carlton's tallest on the rise. Image: Ryan Seychell</figcaption></figure>
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Melbourne's 200 metre development club revisited

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Carlingford's apartment credentials continue to gather momentum, as evidenced by the latest offering from property developer Merc Capital.

City of Parramatta has just fielded a fresh development application on behalf of Merc Capital, with Marchese Partners leading the design effort for the expected Shirley Street project. Set across 8-10 Shirley Street, the mid-rise apartment block is the latest in the area for Merc Capital which has been active in Carlingford for many years.

Efforts to amalgamate various Carlingford sites by the developer began in earnest during the mid 2000s, with the latest development application another step in the bid to bring greater density to the suburb.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image126_0.jpg" rel="gallery-all" title="East perspective. Planning image: Marchese Partners"><img alt="" class="image-article-full-width-580px" height="515" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image126_0.jpg?itok=1SHIjXe8" title="East perspective. Planning image: Marchese Partners" width="580"></a>

<figcaption>East perspective. Planning image: Marchese Partners</figcaption></figure>For its part, Merc Capital is hoping to realise 49 apartments across 11 levels of living, heavily weighted toward two bedrooms dwellings with only 5 single and 5 triple bedroom options included. The aggregated site amounts to 1,881 square metres which creates an allowable floor space ratio of 1.8:1, although the proposal seeks a 2.3:1 outcome.

8-10 Shirley Street is serviced by 2 underground levels containing 55 car parking spaces.

Holding a development cost of $25 million, Merc Capital's latest development is a continuation of their penchant for developing across Sydney's northwest suburbs. In addition to Carlingford, Merc Capital has been active in apartment projects across Baulkham Hills, Kellyville, Killara and Castle Hill in the past.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image127.jpg" rel="gallery-all" title="Carlingford Road is typical of the suburb's growing density. Image: Favor Design"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image127.jpg?itok=6uCo6qZZ" title="Carlingford Road is typical of the suburb's growing density. Image: Favor Design" width="580"></a>

<figcaption>Carlingford Road is typical of the suburb's growing density. Image: Favor Design</figcaption></figure>Located directly north of Telopea which is itself inline for <a href="/news/telopeas-transformation-moves-to-the-eoi-stage">major urban renewal</a>, Carlingford's apartment market has been subject to strong growth in recent years. 2016 <a href="http://www.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC10818">census figures</a> showed the suburb's population was approaching 25,000, with one in three having Chinese ancestry.

In addition to locally based developers such as Merc Capital, Carlingford has also drawn the attention of Chinese-backed developers. Recently Yifang Australia <a href="/news/yifang-australia-works-closer-to-a-positive-carlingford-outcome">amended development plans</a> in order to create 118 new apartments on the adjacent block to Shirley Street whilst other developers such as JQZ have been active in Carlingford.

Currently, we're tracking 15 separate apartment projects across Carlingford, equating to 856 potential new dwellings in the suburb's development pipeline.
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Merc Capital adds to Carlingford's apartment popularity

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Glen Eira is currently the number one municipality outside of City of Melbourne in terms of the number of apartment projects at construction.

Edging out Stonnington, Moreland and Port Phillip, Apartments.com.au is tracking 25 noteworthy projects with 10 or more dwellings that are now in the hands of builders. Carnegie and Bentleigh are driving Glen Eira's construction boom, with the typical project between 4-6 levels and for the most likely to contain approximately 40 apartments.

Whilst it may not be the highest number of apartments under construction in any given municipality, Glen Eira's leading project at construction count sees 1,348 dwellings heading toward completion.

<h2>The everyday small</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image146_3.jpg" rel="gallery-all" title="A quartet of Glen Eira apartment projects at construction"><img alt="" class="image-article-full-width-580px" height="638" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image146_3.jpg?itok=hM18ksCk" title="A quartet of Glen Eira apartment projects at construction" width="580"></a>

<figcaption>A quartet of Glen Eira apartment projects at construction</figcaption></figure>Glen Eira's zoning has for the most ruled out apartment projects beyond the 4-6 level bracket, although this has done little to dampen developers enthusiasm for the municipality.

Local developer Steller is by far and away the most active developer within Glen Eira, and their current project list reflects this. Steller has a half dozen project at construction across Carnegie, Glen Huntly and Bentleigh, reinforcing their liking for the area which has seen them create more three bedroom apartments in the municipality than any other developer.

The municipality is also not without international interest as three Malaysian-backed development firms are overseeing current builds in Carnegie. Matrix Concepts Holdings Berhad is behind M Carnegie, SP Setia is developing Maison and MRCB Land is jointly developing 1060 Carnegie with Chinese-linked partner Fortune Property Group.

The latter project is due to commence construction immediately.

<h2>Big and bigger</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image144_1.jpg" rel="gallery-all" title="The Mark, Elsternwick. Image: Merbo Project Mnagement"><img alt="" class="image-article-full-width-580px" height="255" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image144_1.jpg?itok=1gnQJogI" title="The Mark, Elsternwick. Image: Merbo Project Mnagement" width="580"></a>

<figcaption>The Mark, Elsternwick. Image: Merbo Project Management</figcaption></figure>Two apartment projects comprehensively rule the roost for size relative to all other projects at construction within Glen Eira.

Hacer Group will soon have <a href="/new-apartments/the-mark-441-glen-huntly-road-elsternwick">The Mark</a>, Elsternwick at 441-461 Glen Huntly Road excavated to its third basement level. Over the next 12-14 months, 173 new apartments will be built above and alongside a new Coles Supermarket and Liquorland outlet.

Larger still is the second stage of Caulfield Village which is BECK Property Group and Probuild's joint development of formerly vacant land adjacent to Caulfield Racecourse. With Caulfield Heath completed last year, a third tower crane will soon appear on the current build which sees 390 apartments across 4 buildings spanning up to 10 levels in height.

Ultimately the development partnership will introduce varies uses such as retail and services in future stages, in addition to the 1,500 apartments envisaged.
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Apartments spur Glen Eira's construction boom

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Council planners have paved the way for a substantial residential development within the Highpoint Major Activity Centre.

Last week Council ruled upon the proposal that accounts for an amalgamated 4,928 square metre site at 19-21 White Street. It represents the first application lodged for the immediate area since the land was rezoned into a mixed-use setting, and gained in-principle support from Maribyrnong City Council planners.

Council's City Development Special Committee considered the proposal last week for the site which runs off Rosamond Road, and which seeks to replace two large warehouses.

19-21 White Street sees developer Hengmao Australia and Elenberg Fraser converge once more; Hengmao Australia had a hand in <a href="https://www.hengmaoaustralia.com/projects">South Yarra's Lucia Apartments</a> which was designed by Elenberg Fraser. Whilst that project included 448 apartments, 19-21 White Street is set to yield a more modest 268 apartments.

<h2>19-21 White Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image95_4.jpg" rel="gallery-all" title="Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image95_4.jpg?itok=HdyFZUaN" title="Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>Standing out in the expanses of Maribyrnong. Planning image: Elenberg Fraser</figcaption></figure><ul>
<li>Expected development cost: $80 million</li>
	<li>Site area: 4,928 square metres with 70.3 metre frontage</li>
	<li>12 storey mixed-use building: maximum building height of 41 metres</li>
	<li>268 dwellings: 75 x 1BR, 173 x 2BR, 20 x 3BR</li>
	<li>2 tenancies: 881 square metres</li>
	<li>Communal open space &amp; amenities: 1026 square metres</li>
	<li>2 basement levels: 363 car spaces &amp; 140 bicycles</li>
</ul>
<h2>First in for design </h2>

<blockquote>
The proposed development is the first ‘cab of the rank’ in this precinct of the Highpoint Major Activity Centre and sets a benchmark for a high quality design that should be used as an example in future development proposals.

The provision of a public plaza, visually interesting façade and provision of an active frontage with retail space at ground level should be applauded. The application also involves the consolidation of three lots which has attributed to the high quality design and equitable development opportunities for adjoining sites.

Site consolidation is also specifically encouraged by Council policy at this location.

The significant landscaping at podium level further softens the form and draws the attention away from the taller element. It is acknowledged that without the proposed separation, landscaping, site consolidation and recessed nature the additional height would have not been supported.
<cite>Report to Maribyrnong's City Development Special Committee</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image96.jpg" rel="gallery-all" title="Going green at street level. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="399" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image96.jpg?itok=k9lkJNdq" title="Going green at street level. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>Going green at street level. Planning image: Elenberg Fraser</figcaption></figure><h2>Excellence over height</h2>

Despite a preferred height of ten storeys, planners saw fit to gloss over the extra two levels incorporated into the design.

Principally they believe that 19-21 White Street will set a design precedent for future projects within the activity centre. Site consolidation, building separation, a recessed taller element above the podium and an overall high architectural quality are stand out aspects of the H-shaped design.

Council planners also lauded the overall quality of finishes incorporated across the design, labelling the architectural expression "bold and striking." Pewter-coloured glazing dominates, supported by dark grey painted concrete and silver powder-coated metal screening. 

Surrounded by big-box retail outlets for the foreseeable future, the White Street proposal also includes two large-scale retail tenancies at ground level, with the larger tenancy at approximately 600 square metres.
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Hengmao Australia moves on Maribyrnong's activity centre

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City of Melbourne did not mince their words last night in reacting to Heritage Victoria's refusal to allow Council to temporarily remove heritage sheds in order to facilitate the wider Queen Victoria Market rejuvenation.

Citing uncertainty as to whether the sheds could be returned to their original condition, coupled with the belief that the overall character of the market would be unacceptably altered, Heritage Victoria made their choice.

In response, a statement was circulated by Acting Lord Mayor Arron Wood conveying Council's dismay at Heritage Victoria's decision, which appears to be a backflip relative to earlier negotiations. Warning that Queen Victoria Market was at risk of being "loved to death", the bulk of the statement reads as follows:

<blockquote>
Government bureaucracy now threatens the viability of the entire Queen Victoria Market Precinct Renewal Program. We will appeal this baffling decision which puts 60,000 future jobs, a new public open space and vital community facilities at risk.

The independent business case by SGS's highly respected and regarded Marcus Spiller stated that the renewal project would spur a $1.2 billion net community benefit to Victoria.

The benefit to cost ratio is 5:1 which is extremely high. This compares with the Melbourne Metro Rail Project at 1.5:1.

Heritage Victoria's decision has blindsided us: they have not consulted SGS to interrogate the veracity of their assessments. The public have a right to see the business case upon which Heritage Victoria have made this decision but this has been a closed door, bureaucratic process.

Strengthening of the heritage sheds must occur: it is an OHS issue, they are at danger of buckling during strong winds. If you don't renovate and repair heritage structures they will crumble, fall and be lost forever.

I find it hard to believe that they can restore the Parthenon but we can't restore the heritage sheds at Queen Victoria Market. 

Acting Lord Mayor Arron Wood
</blockquote>

The statement went on to mention that Council and the State Government both deem the renewal integral to the market's long-term viability, but based on Heritage Victoria's decision the business case for the renewal has changed significantly. This is particularly the case for Council-controlled Queen Victoria Market Pty Ltd which is overseeing the project.

A significant financial impost would be in turn placed upon Council's forecast budgets for the next 30 years.

Ramping up its dismay, City of Melbourne make note that "more than 60 comprehensive studies have been undertaken for every aspect of renewal including economic assessment and business cases, heritage studies, thematic studies, retail plans, masterplans, conservation and cultural heritage plans, structural and sustainability plans."

Furthermore council has effectively called Heritage Victoria hypocritical regarding their decision, noting that the former CEO of Heritage Victoria wrote to the City of Melbourne during 2016 stating "we understand the rationale for this and accept your advice that there is a need to treat the structures off-site and also to ensure their structural strengthening."

Beyond Council's initial reaction, an appeal to the Heritage Council is being prepared in order to effectively save the redevelopment.

Lead image: CBD News
</body></html>

City of Melbourne lambaste Heritage Victoria, Queen Vic Market development "loved to death"

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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