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The rivalry between Australia’s east coast capitals seems to extend to every aspect of our lifestyle, from sport, to culture, and of course, liveability. Melbourne has been acclaimed for striking a balance between affordability and standard of living, being named the world’s most liveable city for seven years on end, while the steep Sydney housing market has made first home purchases almost impossible, and encouraged many young people to focus their search elsewhere. The housing market in Australia continues to be one of the driving factors in the ongoing debate between Sydney vs Melbourne.

That is not to say that the Melbourne market has not experienced growth. In fact, both capitals continue to record growth across the housing market in Australia, although to vastly different effect.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/housing-market-sydney-vs-melbourne-2.jpg">

<h2>Steady vs Unsteady Markets</h2>

But, contrary to popular belief, not all growth is necessarily a good thing. Investors looks for stability when looking for their next solid portfolio opportunity, which is of course a long-term prospect. A fluctuating or temperamental market is an immediate red flag. When taking this approach to comparing Sydney vs Melbourne, particularly in light of the exponential Sydney boom, there is simply nowhere to go but down, leaving experts giving the harbour city a wide berth.

And indeed, that tipping point may be already beginning. Over the third quarter of 2017, housing in Australia rose by only 0.5%, which is the slowest rate since the second quarter of 2016. The worst-performing capital city was Sydney with only 0.2% growth recorded in the same period. Should this slowdown in Sydney be viewed as a relief for first home buyer hopefuls, or a warning sign to stay away?

<h2>Melbourne Still Ripe for Investment</h2>

This is the turning point in the Sydney vs Melbourne dilemma. Turning to Melbourne, we are able to see the result of a steadier growth over time, rather than a boom and bust trajectory. Over the past 12 months alone, both Sydney and Melbourne recorded double digit value growth. But while Sydney grew by only 0.2% in the last quarter, Melbourne grew by 2%—10 times the growth of its east coast rival. Even when all the markets in Australia are slowing, Melbourne is still coming out on top.

This is a stark contrast to Sydney’s recent 20% increase in a single year—a figure which is simply unsustainable. A steady increase in population in Melbourne, has meant that demand has continued to dominate over supply, despite increased construction, making the city resilient in the face of nation-wide slowed growth.

Amid the mess that the Sydney market finds itself in, buyers, owners, and experts alike are similarly doubtful of the way forward. Although the growth is slowing, there is still little hope for first home buyers. This slowing is only happening now after a period of five and a half years, leaving the market at a point still far beyond the long-term average.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/housing-market-sydney-vs-melbourne-3.jpg">

<h2>Investors’ and First Home Buyers’ Delight</h2>

Melbourne remains in the sweet spot for housing in Australia, one of the few places where it is possible to enter the market as a first home buyer, and steady predicted growth also ensures that the purchase is a solid investment for the future. As such, it’s a hotspot for investors’ portfolio purchases as well as being a first home buyers’ ideal location to start a family.

Melbourne’s average house price hit $880,902 in the third quarter of 2017, whereas Sydney clocked in at a staggering $1,167,516. Many Sydney investors are recognising that they are sitting at the top of the housing market in Australia and looking at a long way down. If they spook and jump ship, putting their investment on the market, then we risk a serious oversupply as demand migrates interstate seeking more affordable housing.

First home buyers who aren’t able to commit to a house still have opportunity to purchase in the ideal Melbourne conditions, turning towards apartments and units. The apartment market broke the $500,000 mark for the first time in the last quarter, with a steady increase of 3.4%. As more and more first timers shift their focus away from houses, the unit and apartment market is growing more significantly, particularly in the outer suburbs. Experts agree that at the lower end of the housing market, there is always a scramble to get a foot in the door, meaning rising apartment and unit prices still offer a promising investment.
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urban.com.au

Housing Market: Sydney vs Melbourne

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In a climate of crisis when it comes to housing affordability on the east coast of Australia, it is no surprise that we’re seeing an increase in long-term, or even ‘permanent’ renters, as would-be buyers turn to other living arrangements. It is this increase in rental demand which offers younger investors a unique opportunity, and could hold the key to unlocking housing affordability long term.

Approximately 25% of households live in private rental accommodation, according to the Australian Bureau of Statistics. Rental conditions are far from stable for a lot of renters, be they families, young couples, or singles. Indeed, recent findings suggest that there is widespread uncertainty of the short term future, with 83% of renters admitting they have no fixed-term lease or are on leases less than 12 months, and 62% of those surveyed felt that they were unable discuss longer-term rental security. Added to that was the persistent threat of rental increases, making for a largely anxious rental population.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/build-to-rent-2.jpg">

<h2>What is Build to Rent?</h2>

Herein lies the problem, and a promising solution has been put forward to address it. A build to rent scheme would incentivise developers to construct housing not with the intention to sell, but instead to rent out at a capped price bracket to cater to low-income families.

Government funding in some form is essential in order to make build to rent a viable solution to the housing affordability crisis. Affordable rent, gathered from low-income families, would simply not be able to cover the cost of building and operating housing in order to make it an enticing prospect for developers. Therefore, some financial incentive must be offered.

<h2>Fundamentals of Successful Build to Rent Strategies</h2>

By focusing on the four areas of functional design and layout, bespoke management, amenities and secure tenancy terms, build to rent schemes can work for both the tenants they are designed for, and be a profitable investment for the developer.

Design encompasses both the overall appearance of the home, which in turn can shift the reputation and value of a neighbourhood, as well as the interior functionality for the tenant. Effective design, reflective of tenants’ needs, must be based in evidence, rather than speculation, if it is to be truly in demand. Building to the specifications of what tenants look for, as well as what will be considered a good long-term investment, are both key starting points.

Fostering a sense of community will inform both management and amenities. Communal spaces, transport accessibility and proximity to schools, universities and suburban hubs are all examples of features that many of us would value in a home, but often aren’t on the table for renters. And in order to strengthen that community over time, longer-term leases will help to offer security and a sense of stability when raising a family for renters. Leases of 3, 5 or even 10 years could become the new norm in these developments.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/build-to-rent-3.jpg">

<h2>What is Next?</h2>

Build to rent sounds like a dream solution, but there are still plenty of wrinkles to iron out.

There must be barriers in place to stop developers from charging what a landlord would, or raising their rent over time, in order for it to be truly affordable to those who need it.

If backed by an institution—essential in order to get funding in the first place—responsibility may fall off the shoulders of the developers when it comes to maintenance and upkeep. By moving away from the local landlord, we risk losing the communication, trust and reliability that comes with it.

Developers must also follow the fundamentals outlined above to ensure a higher standard of housing, rather than receiving guaranteed funding for a poorer job. Rental housing need not be of a lower standard than owned housing, and that stigma needs to be overcome.

Once these concerns are addressed, a build to rent scheme, with government support, could spell the end of the housing crisis that has plagued Australia for the past decade. Further, it could begin to repair the damage to the rental market that has been done, helping to reassure renters that affordable, pleasant, and tenant-centric housing is available. If successful, the build to rent scheme could facilitate increased personal savings, and put an end to talk of a generation of ‘permanent renters’.
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Build to Rent: A Key to Housing Affordability

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When scrolling through property sites, or during those first chats with agents, long-term leases are rarely on the table. It seems that there are so many hopefuls vying for those 12-month and six-month leases, that negotiating anything more would kiss goodbye to your chances. But the experts agree that longer leases work for both renters and landlords alike, giving investors the security of income they desire, and renters the ability to create a space that feels like home over a number of years. But how exactly are these elusive deals arranged? It takes a strategic approach to negotiate a rental lease like this, and there are a number of tips for long-term lease success.

<h2>Come Across as the Perfect Tenant</h2>

First of all, you want to come across as the ideal candidate for the house, in order to knock out any competition. In order to stand out as the obvious choice, you’ll want to cover two key areas: that you’ll pay on time, and that you’ll take good care of the house as if it were your own. This latter category includes having a good relationship with your agent and proactively reporting any issues as they arise.

While these factors might be difficult to prove when you first sit down with an agent, after a year of good behaviour you might see the odds stacked in your favour to negotiate a rental lease that better suits your long-term goals. That’s why one of the most common tips for long-term lease success is to rent there for a year first to prove yourself.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/negotiate-for-long-term-rental-lease-2.jpg">

<h2>Back It Up With Evidence</h2>

While you may have spent a year making sure no toe is out of line, your agent is only going to rely on hard evidence to pass on to their client. Throughout that first year, collect your receipts for rental and bill payments, have your income figures ready, and even chat to someone at your long-term job about being a referee. Approaching an agent to discuss a longer term lease is almost like completing that first application—make it so compelling that they can’t refuse. As well as chatting face to face, having your request in writing can be a good strategy. Make sure that your tone isn’t overly presumptuous; no matter how well you dress it up, you are still essentially asking a favour of your landlord.

<h2>Sell It From Their Point of View</h2>

Just like with any argument, try to negotiate a rental lease from the opposing point of view. If you can convince your landlord that it makes complete sense for them to agree to a longer term lease, then you’re as good as signed. When renters move out on a yearly basis, there’s a period of time when the landlord won’t be making any income. Added to that is the cost of putting the place back on the market and reviewing applications, and it can be a huge dent on an otherwise profitable investment strategy.

Your angle to your landlord should be that as well as guaranteeing year-round rental income, you’ll also minimise the wear and tear that accompanies moving furniture in and out every 12 months. If your neighbours can also put in the good word that there are no quarrels, then a longer leases immediately seems like the right choice.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/negotiate-for-long-term-rental-lease-1.jpg">

<h2>Look Towards the Future</h2>

One of the most common reasons why landlords stick to traditional 12-month leases is because they can easily raise the rental costs without consequence in line with demand. If you want to know how to get the right rental lease, you have to be aware of the current market and exactly how much your property is worth and will be worth into the future. A five-year lease might need to incorporate a rental increase for inflation, for example. Alternatively, you might opt to discuss a flat price which is slightly above the market value, in order to accommodate this future increase.

With the right approach, a long term lease is achievable, and it may be easier to attain than you might think. At every opportunity you get, drop into conversations with your agent that you’d like to work towards a longer term lease and build a life in the home you’re renting. By gently increasing their confidence and trust in you as a tenant, that final discussion is going to be much more easy to navigate.
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Negotiate for a Long-term Rental Lease

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Moving into a new neighbourhood after buying your first home is an exciting prospect, but it also means leaving behind the comforts of your old neck of the woods. These five tips for home movers will make sure that you feel at home in your new place as soon as possible, and can start establishing some long-term roots within the community.

<h2>Introduce Yourself</h2>

It might seem like an obvious first step, but something as simple as an introduction and a handshake can move mountains in those first days of settling in. Not only will it make you feel like you’re living next to real people and not just faceless neighbours, you might even make some new friends out of it.

Not all neighbours will want to be your best friends, and that’s perfectly fine. If your neighbours seem a little on the reserved side, then an introduction will be a good way to get a feel for any boundaries that will be in place. Do they have young kids? How do they feel about pets? Maybe they’re very particular about their perfectly manicured front lawn. Everyone has their quirks and their pet peeves, and getting to know your neighbours’ sooner rather than later could mean a less abrasive relationship in the future.

If you’ve missed those first few days to knock on the door and say hello, then you might find yourself scrambling for an excuse to introduce yourself. Why not be a cliche and bake some cookies, or even host a small get together as a housewarming party. The shy ones among us might hesitate at the thought of being out of their comfort zone, but this way there’s a reason behind your visit so there’s no need to feel awkward.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/settling-in-your-new-neighborhood-copy-3.jpg">

<h2>Unpack Within the Week</h2>

If you’re lucky enough to have some time off work during the move, then put it to good use and unpack every single box. Nesting is a key part of making a house feel like a home, and so arranging all of your personal belongings in their new space can do wonders for making you feel more relaxed and comfortable. Plus, if your house is in order straight away, you can make the most of any opportunities to invite the new neighbours in for a cup of tea.

<h2>Get Involved With the Community</h2>

You can get involved with people in your new neighbourhood either formally—as part of a board or strata committee—or informally, as part of a social group. You might find that your new neighbourhood hosts a weekly farmers market or an annual street parade. As well as attending these events, get chatting about whether you can help out with setting up. Going out of your way to help someone else is a fantastic way to show your community spirit from the get go.

If kids are part of the equation, then offering to lend a hand through the school community can also help to strengthen those ties. Strike up a conversation with other parents at the school drop off, and welcome opportunities to meet other parents if your kids suggest playdates or parties.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/settling-in-your-new-neighborhood-copy-2.jpg">

<h2>Get to Know Your Area</h2>

Taking the dog for a walk is a great tip for new movers looking to bump into locals, as well as having a chance to stroll through your new suburb’s streets. If you don’t have a pet, then maybe it’s time to start going for a morning jog, or taking the kids to the local park on the weekends. Bonding with the locals is about more than just a chat over the fence; every activity is an opportunity to strike up a conversation and start bonding.

Explore your new suburb through the eyes of a tourist—dine out once a week to taste what’s on offer, go for coffee on lazy Sunday mornings, and look for free things to see and do with the family or your partner. Moving in can be a stressful experience, so take some time out to unwind, and see what hidden gems you can stumble across in your own backyard.

<h2>Try Not to Rustle Any Feathers</h2>

Whichever neighbourhood you move to, there are likely to be some traditionalists who will scoff at the newcomers with their grand plans and modern architecture. If you are planning to renovate, erect a new fence, or drastically alter the facade of your home, then it might be worth thinking twice about it in those first few months. Chat to your neighbours to get an idea of the status quo for these sorts of things, particularly if you’re located in a heritage or traditional area.

Together, these tips and guidelines for new movers will have you part of the community in no time.
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How to Settle Into Your New Neighbourhood

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For the seventh time in a row, experts have deemed Melbourne the world’s most liveable city. It is the only time a city has been crowned number one for so many consecutive years.

Each year, the Economist Intelligence Unit (EIU) assess 140 cities worldwide as part of the Liveability Index, ranking them according to 30 qualitative and quantitative factors across the five broad categories of stability, healthcare, culture and environment, education, and infrastructure. Melbourne living continued to impress, and the city scored highly for its low crime rate, quality of infrastructure and accessibility, as well as the artistic culture and environment.

The ranking is a win for business, with the city’s firm reputation attracting investment. Tourists will continue to flock, and Australia’s top minds will continue to congregate to make the most of education and growing career opportunities.

<h2>Always Room for Improvement</h2>

But, despite its seven-year reign, Melbourne is far from infallible. Though it received a score of 97.5 from the EIU, planners and housing experts don’t share politicians’ and residents’ faith in the scores. The population is swelling by as many as 2,000 people a week, 500 of whom are fleeing Sydney in favour of better liveability. For now, Melbourne’s streamlined transportation network is able to keep up with demand.

Melbourne has also seen a slight increase in homelessness in the past 12 months, and the gap between rich and poor is growing. There was also increased robbery and theft noted, and it wouldn’t be too far of a stretch to infer that these are merely symptoms of the rising cost of housing. Surprisingly, the affordability of housing is not a factor considered in the Liveability Index. As Melbourne’s Lord Mayor announced, the city has room for improvement, and didn’t outshine rivals in any obvious area. Instead, it was the all-round higher scores which helped it to take the win.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/most-livable-city-2.jpg">

<h2>Active Ageing</h2>

An Australia-wide issue, the ageing population does not discriminate Melbourne in adding pressure to the economy, healthcare and housing. As we move forward, ageing is going to be a key consideration to inform city planning. One of the most important concepts is in urban planning encouraging activity and exercise, essentially reducing the healthcare burden and helping people to lead fuller, happier and healthier lives.

Five key factors influence how cities can have this impact. Open spaces and parks, urban design, transport, schools, and workplaces all contribute to how people learn, feel and behave. When each of these elements is designed to facilitate an active lifestyle, the direct results can include reduced crime, business growth, better air quality and even reduced stress levels.

While these boxes are all mostly ticked within the heart of the CBD, the surrounding suburbs don’t fare so well. Due to sudden city expansion, the quality of infrastructural planning couldn’t keep up with the population. What we need to consider now is how to continue to make Melbourne the most liveable city, so that we can continue the Melbourne living lifestyle we’ve all grown to love.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/most-livable-city-3.jpg">

<h2>The Future of Investment in Melbourne</h2>

Many experts are beginning to turn towards Melbourne’s outskirts, tipping these as the hotspot for future investment. Take Rockbank, for example. At 28km west of the city, it had an incredible year, with median house prices skyrocketing by almost 50%. However, the further away from the city, the higher the risk of a volatile market. While an investment here could end in a big win, it could also swing the other way. Generally speaking, the closer you buy to the city, the more stable your profit will be.

Experts agree that finding a property in the ‘sweet spot’, where a property is rented out just below the median rent, encouraging a steady yield in a competitive market. No matter what area you’re looking to invest in, your strategies of rental yield versus capital growth should be considered. In any case, it’s about catering to the vibe of Melbourne living.

For those looking closer into the city, it is worthwhile to know your market. Of the 130,000 thousand people who live in Melbourne’s CBD, more than half are aged 15–34. What’s more, 50% of the CBD population is living in single-person or couple households without children, thanks to Melbourne’s high proportion of students. By knowing your potential renter to a tee, you will be able to make your property that much more attractive—the most liveable home in the worlds’ most liveable city.
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The World’s Most Liveable City Keeps Moving Forward

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Property has long been seen as one of the most stable and profitable assets. While most of us pinch our pennies and place a percentage of our income into savings, it is the housing market that is widely regarded as the most sure-fire path to lifelong wealth.

And while it is certainly true that the housing market is less volatile than shares or stocks, and a large number of owners have seen skyrocketing profit during the most recent spike in the market, wealth from property is by no means a guarantee.

For first home buyers and young families, it’s important to understand that our entire borrowing system relies on the assumption that value will rise. After all, that’s why we’re happy to pay interest on our loan. But when the market hits a standstill, or worse, falls, then inexperienced buyers can find themselves in serious financial strain. It’s crucial to discover this effect on housing that buyers need to know.

<h2>Recent Research on Housing Capital Gain</h2>

Recent growth phases in the housing market have meant that homes are worth more than ever. We’ve seen the average house price tip over $1 million in Sydney, and Melbourne isn’t far behind. While these markets may be more difficult to enter than ever, those fortunate enough to have owned during the past decade have seen significant wealth accumulation.

In Sydney and Melbourne, the number of homes which are worth more than double what they were purchased for has increased over the past 10 years, from 37.2% up to 48.1%. That means almost half of homeowners have made 100% profit from their investment.

But while these two cities get most of the limelight, it may surprise you to know that these trends aren’t shared across the board. Outside of Sydney and Melbourne, that same statistic has dropped in the past decade, from 45.4% to 39.1%. Regional areas, particularly in WA where the aftermath of the mining boom has seen prices plummet, were worst hit. This region came in at the highest proportion of homes worth 10% less than what they were bought for.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/housing-market-effect-on-wealth-copy-2.jpg">

<h2>The Wealth Effect</h2>

Humans are biased creatures, and so we often exhibit tendencies which might not always be entirely rational. One of these tendencies is the wealth effect, a phenomenon in which we associate rising asset prices with an increased notion of wealth. If our housing market is on the rise, we immediately feel richer, and start spending up on everything from retail goods to stocks and even taking out larger loans. It might make sense that we could expect our home’s value to rise in line with a good market, but until the hammer falls, there is no real evidence of increased wealth. The point is, we get too excited before the money is actually in our pockets.

Without the physical wealth in our bank accounts, we start using our homes as ATMs, borrowing against them, dipping into our newly discovered equity and spending money that we don’t have, all because of this delusion that we are richer than we really are. And there are knock on effects that keep the cycle perpetuating. Our spending activity directly supports employment and increased income.

But we run into trouble when those all-important house values start to plateau. We begin to cut down on spending, repaying the debt that we have found ourselves in. Just as income and employment rose before, now it begins to fall.

Economists call this rise and fall a positive feedback loop. The good times are good, but the bad times are bad. It’s the perfect storm for a cycle of booms and busts. Throughout the 2000s, as asset prices continued to rise, so did spending. When the GFC hit, our own spending-induced debt coupled with the fall in asset prices was enough to ruin people.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/housing-market-effect-on-wealth-copy-3.jpg">

<h2>Lessons to be Learned</h2>

Increased spending during these growth times means less is being put away into savings. For young families, or those owner occupiers who have just bought their first home, beware of the temptations of increasing housing markets. Some of our incomes should always be put away into savings, and now that you’ve landed a house, things are no different. Instead of saving for a deposit, it might be for a holiday, your next deposit, or just a rainy day. Circumstances can change unexpectedly, and now that you have a mortgage to pay off, you should always have a solid chunk of savings behind you, to tide you over for at least six months if something were to happen.

Understanding trends in the market, as well as your own financial situation and spending habits, are just some of the lessons to learn as a first home buyer.
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Housing Market Effect on Wealth

As more highly sustainable, well-built apartments are being constructed across Australia, purchasing <a href="/new-apartments">off-the-plan</a> is becoming an attractive option for discerning property seekers.&nbsp;It works out to be a win-win situation for both buyers and developers in many cases, as developers are able to secure capital early on in the development process, and buyers are rewarded with low deposit rates, and sometimes early-bird financial incentives. Buyers are often also offered a range of government subsidies when purchasing <a href="/new-apartments">off-the-plan</a> – including stamp duty concessions, first home buyer grants and more.

If you're considering buying <a href="/new-apartments">off-the-plan</a>, here are&nbsp;some tips&nbsp;that will help you with the process of acquiring your new home.

<h2>1. Know your budget</h2>

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/offtheplan-1.jpg"><img alt="" data-entity-type="" data-entity-uuid="" height="388" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/offtheplan-1.jpg?itok=4om5YJCQ" width="580" /></a></figure>

Purchasing an existing property is a huge decision, and requires you to save up a substantial deposit and budget for weekly mortgage repayments. One could argue that an off-the-plan property could require even more planning, due to the ability for the property value to fluctuate during the construction period. This shouldn't put you off buying off the plan if you&nbsp;do sufficient research prior to purchase.&nbsp;Once you've paid your deposit, you'll have no formal financial obligations, other than your own savings regime leading up to settlement (which can take a number of years depending on the extent of the build). A good way to alleviate stress once that day arrives is to make regular "mortgage payments"&nbsp;into a savings account during the construction period, so you'll have back up funds once you're paying the real mortgage on your new property.&nbsp;&nbsp;

<h2>2. First in, best dressed</h2>

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The earlier you lock in an off the plan contract, the lower the cost. One of the biggest barriers to buying off the plan is that buyers can’t actually see how the home will look and feel once completed. Instead, you have to rely on blueprints and 3D renders to decide whether the proposed development will meet your lifestyle requirements. If this doesn't phase you, then once you've decided that you like the architect and developer's previous projects, you're happy with the construction materials/fixtures used in the design, and you love the&nbsp;location, then you could be ready to look at placing an offer early on in the planning process.

Pre-existing dwellings require the buyer to come up with the full deposit immediately, while off-the-plan developments give the buyer the flexibility to pay a small percentage to secure the property and the rest upon completion (or at settlement).&nbsp;

Finally, this longer settlement will also improve your long-term financial position. A 10% deposit might set you back $50,000 with two years until settlement. However, with standard inflation and in a growth market, 10% of that same home after those two years might be much higher. Essentially, you’re getting a future home’s equity or value at today’s presumably lower prices.

<h2>3. Read your contract, and re-read it 100x</h2>

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/offtheplan-4.jpg"><img alt="" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/offtheplan-4.jpg?itok=Wq7awQeL" width="580" /></a></figure>

Contrary to popular belief, off the plan apartments are anything but identical to one another. In fact, there is a significant amount of flexibility when it comes to finishings, fittings, and even the layout of your floor plan. Don’t assume that a display home shows you the minimum inclusions. If the display suite boasts Miele appliances and marble benchtops, it'll pay to check whether certain items will be included with the property you're specifically interested in.

Expected construction timeframes should&nbsp;often be taken as a guide, rather than a rule. Obstacles can occur, design changes are regularly made and council approval can hold up the construction progress. It's always a good idea to be&nbsp;aware of your rights, who your direct point of contact is, and how to obtain construction updates.&nbsp;

It's also important to think about what happens once you move into your new house. Who will fix things when they break? What are your entitlements and warranties?&nbsp;What if the apartment is not as described?&nbsp;Has adequate consent been obtained and appropriate materials used? Can you change your mind, or are you locked in? If the building is fewer than three stories, you’ll also want to double-check that home warranty insurance is included. Remember that this is a contract that will serve you both now and several years into the future while the home is under construction, so it’s best to protect yourself early on in the buying stages.

<h2>4. Understand the legalities</h2>

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/offtheplan-6.jpg"><img alt="" data-entity-type="" data-entity-uuid="" height="870" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/offtheplan-6.jpg?itok=_kfPK03Q" width="580" /></a></figure>

Hiring&nbsp;a conveyancing lawyer to ensure the purchasing process is conducted in a professional manner is a great way to reduce the pressure of making a significant purchase, sight unseen. You'll also need to research your state government's&nbsp;rules when it comes to Sunset Clauses, lending criteria, grants/concessions and more.&nbsp;

<h2>5. Due diligence is essential</h2>

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/offtheplan-5.jpg"><img alt="" data-entity-type="" data-entity-uuid="" height="326" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/offtheplan-5.jpg?itok=KcSsTYaO" width="580" /></a></figure>

Last but certainly not least, research is vital when buying any property. Without being able to see the home you're buying, you're unable to inspect the quality, design, space, outlook and future development within the area. Visit council planning websites to determine which developments have been pitched in surrounding suburbs. Will any of those potentially block your view or reduce your property value? Research the team behind the development and decide whether you like the quality of their previous projects. Seek out the developer's previous buyers and ask if they were happy with their purchase. Talk to friends, family, colleagues and seek professional advice to ensure you evaluate every aspect of the design and to ensure you don't miss any important questions.

<figure><a href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/asset_8.png"><img alt="" data-entity-type="" data-entity-uuid="" height="1760" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/asset_8.png?itok=quzfmFDv" width="580" /></a>

<figcaption>Guide to Buying Off The Plan Apartments in 2019 Infographic.</figcaption>
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Guide to Buying Off The Plan Apartments in 2020

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When you’re on the hunt for a new home, building up strong relationships with a network of real estate agents soon becomes top of your priority list. Agents act as the gatekeepers between you and your dream home, and so getting on their good side is crucial to ensure you’re in the running amidst a crowd of competition. But when it comes to negotiating a deal that’s as equally good for you as it is the vendor, how do you toe the line between friendly and firm? If you want to know how to negotiate a great deal, you’ve first got to think about your tone and approach, conducting thorough research of the area, as well as having a good old fashioned positive attitude. We’ve collated some first-hand tips for <a href="https://www.mortgagechoice.com.au/caroline.jean-baptiste/blog/questions-to-ask-the-agent-before-you-make-your-offer/">negotiating with real estate agents</a> to land yourself your ideal property.

<h2>1. Strike up a conversation</h2>

Real estate agents want what’s best for their client, the vendor, but that doesn’t mean that they’re out to get you either. The more contact you have with them, starting by simply striking up a conversation and talking about the area, the more they will be able to pick out your face in the crowd. Property negotiation is as much about connecting with a person as arguing about a home’s value. There’s no harm in extending the olive branch, and you may just be rewarded with some handy information about how the buyer prefers to communicate, or if they’re looking to sell immediately. This insight may inform the way you approach the purchase, such as by offering a shorter settlement period. The more you understand the vendor’s motivations, the more easily and reliably you can present yourself as the ideal buyer. Never underestimate the power of a hello and a how are you.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/negotiating-with-real-estate-agents-02.jpg">

<h2>2. Do your homework</h2>

You wouldn’t try to write an essay without a completely foreign concept. This logic applies quite readily to your property negotiation preparation. Without a firm understanding of the market, backed up with tangible evidence of recent comparable sales in the area, you won’t be able to adequately construct your argument—and that’s what property negotiation essentially is. Without the facts and figures, a negotiation can risk roaming into emotional territory, blowing completely out of proportion without reason to ground it. For first home buyers and inexperienced buyers, the thought of negotiating with an agent can be incredibly daunting, because there’s no previous knowledge to back you up. Your best line of attack is read widely, and try to retain a few go-to figures to avoid being bamboozled by the experts.

You will also want to do a bit of background digging on your agent and agency. How do they do business? What are their expected timelines? How do they best communicate? Getting to know some context surrounding who you’re dealing with will lay the foundations for a great negotiation. If you weren’t aware that all offers are immediately communicated to the vendor, for example, then you might be still waiting after a week to hear back, and during that time have missed your window to up the ante.

<h2>3. Find your balance between flexible and firm</h2>

There’s nothing more off putting or desperate than a buyer who constantly goes back on their ‘final offer’. It tells the agent that your word doesn’t mean much, and also that you could probably be coerced into just about any situation. Similarly, a buyer who won’t budge from their first figure thrown into the conversation is also a turn off. A sale is a delicate art of negotiation. It will involve some back and forth, but its success also demands some boundaries. If you are in the position to begin your property negotiation, make sure that your limit is firm in your head, but that you ease into talking to the agent.

When it comes to the fine print of your offer, you will want to carefully consider whether you have any conditions, such as a cooling off period, sunset clause or extended settlement period. Unconditional offers will immediately stand out to a vendor, but they may not suit your requirements.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/negotiating-with-real-estate-agents-03.jpg">

<h2>4. Don’t be afraid to drop in a plan B</h2>

Agents weren’t born yesterday. Understanding how to negotiate with a real estate agent also involves you appreciating that they do this every day. They will likely be aware of your tactics, and if you start to push too hard they will spot it in an instant. That said, it doesn’t hurt to think about how you come across, and try to gently suggest that there are other offers or options on the table. If you genuinely have a plan B and the home in question isn’t the be all and end all of your property dreams, then it certainly doesn’t hurt to drop it into the conversation. Ultimately, real estate agents want to sell the property to a suitable buyer, and if you’re leading the pack then they might think twice about having you drop out of the race.
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Tips for Negotiating with Real Estate Agents

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A home to call our own is a big part of the Great Australian Dream. But in today’s real estate climate, getting a foot in the door can seem out of reach. Aside from escalating house prices, the process itself can be confusing too. Approvals processes, first home owners grant applications, understanding your financial situation and getting to know the local market all require careful research and planning. These five key points will help to demystify the process, and help you ask the right questions when buying your first home.

<h2>1. Learn your ballpark</h2>

Even with a sizeable deposit, your earning potential will limit how much banks will be willing to lend you. After all, it is a big risk on their behalf, with the majority of loans constituting 80% or more of the purchase amount.

Lenders will assess how much you can realistically afford to pay back each month, and this will inform what price bracket you can explore. Recent payslips, your latest tax return, and proof of ongoing income are all standard in order to prove that you are a safe bet.

Of course, the monthly repayments will vary depending on the length and interest rate of your loan. This is where it pays to shop around and explore your options with lenders.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/first-home-buyers-02.jpg">

<h2>2. Save a realistic deposit</h2>

The deposit is the biggest barrier to buying your first home. While there is no shortage of 10% or even 5% deposit offers, the smaller your deposit, the greater your risk of future financial struggle. Should the market suddenly plummet, you may risk owing more than your home is worth.

A deposit of 20% or more will often waive Lenders Mortgage Insurance (LMI), an additional fee that lenders charge in order to balance out their increased risk. While LMI can be paid upfront, it can be $10,000 or more, and so many first home buyers decide to add it onto their loan (and pay the required interest).

Of course, that LMI may be worth the risk to you, especially if the costs of renting for another few years dramatically outweigh the fee. There is no hard and fast rule for deposit amounts, only several factors which can inform an individual decision for each buyer.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/first-home-buyers-03.jpg">

<h2>3. Understand the fees</h2>

While most first home buyers are focused on pinching their pennies to scrape together a deposit, it’s worth being aware that there are a number of other costs involved in buying a home.

Stamp duty varies between states, but can be up to another 5% of the purchase price in states such as South Australia. For new and established first homes under $600,000 in Victoria, where the buyer will be an owner-occupier, stamp duty is exempt. While not nearly so costly, added extras such as inspection fees, transfer fees, mortgage registration fees, home insurance and legal fees can all be unexpected surprises for first home buyers.

<h2>4. Get to know your grants</h2>

There are a range of incentives which aim to help first home buyers overcome their tough position and start climbing the property ladder. The First Home Owners Grant (FHOG) again varies between states. For Victoria, new homes under $750,000 that are either built or bought, may be eligible for a $10,000 grant. It’s worth noting that this sum doubles for rural property purchases.

You can learn more about eligibility requirements <a href="http://www.sro.vic.gov.au/first-home-owner/apply-first-home-owner-grant-fhog">here</a>.

This grant should be applied for at the same time as your home loan. Lodge it through your lender for a speedier approval process. In most cases, it will be processed by settlement, or for those building a new home, by the first construction loan payment.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/first-home-buyers-04.jpg">

<h2>5. Start the search</h2>

Now that all the boxes are ticked and the processes are in place, you can get onto the fun part of buying your first home—open inspections!

The best advice here is to be aware of your emotional biases. Heading into an inspection with a list of your must-haves and nice-to-haves will help you to make a more rational decision. It’s easy to get carried away by a pool or gimmicky features, but you have to constantly ask yourself how much value do they add to your lifestyle, and to the cost of the house itself?

Many buyers quickly become disillusioned with what’s on offer in their price range. Consider adjacent suburbs, as it is often the case that a property in a similar area but without the designer suburb name might attract a more reasonable price. Delve into market data and come to terms with how different areas become popular. Hitting onto an up and coming suburb which hasn’t made headlines yet could see you net a tidy profit in a few short years.

Don’t forget to take a list of questions to ask when buying your first home. Things like the condition of the house, the possibilities of expansion, or heritage listing status can often get swept under the rug.

And finally, remember that a home is much more than the bricks and mortar of the property. The location—including transport, facilities and proximity to schools—is something that can’t be easily adjusted. A home renovation however is something that can be easily done to ensure you home grows as you do.
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5 Tips Every First Home Buyer Needs To Know

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Property is at the heart of successful investing, but there are as many traps as there are opportunities—so how do you go about ensuring your investment is a boom rather than a bust? Even in a market amid much debate, successful investing hinges on the same principle as it did 20 years ago: buying the right home is key. If you get this right, the benefits of buying for investing are immense.

Head Over Heart

This is the simplest tenet yet also the most common stumbling block for first timers. The simple truth is that buying a first home to build a life in could not be more opposite to buying your first investment property. In a home to live in, you’re likely to be swayed by those quirky features that make the house a home. But when it comes to investment property, you’re aiming for a well presented blank slate for someone else to put their stamp on. A lick of paint and some clean lines will go a long way, but don’t take it much further than that.

Unlike buying shares and other investments, property value isn’t absolute. A number of factors can come into play, and ultimately, it is only worth what someone is willing to pay for it. In order to best calibrate your sense of value, you’ll need to conduct some extensive research over time, visiting properties, attending auctions, and speaking with agents. Without this knowledge, you’re at risk of buying too high and missing out on capital gain. The benefits of buying for investing are only tangible if you’re strategic in your approach.

<img alt="" src="/sites/urban.melbourne/files//pictures/article-images/buying-right-investment-wise-1.jpg">

Buying, Not Selling, is Key

It’s quite easy to fall into the trap of thinking that housing will always increase in value. While a steady profit is common, it cannot be relied upon in totality. Holding out for that golden time when prices suddenly spike and you can sell for a fortune is unrealistic. The most solid route to property profit is through buying right in an up and coming area, and perhaps adding some of the polish yourself through renovations and additions. Talk to your agent about any vendors who may need to sell urgently.

Listen to an Expert, Not Hearsay

Everyone has to start somewhere, so we are all new to the property game at some point. Rather than try to navigate the wealth of information out there without any solid direction, chat to a consultant, coach, or personalised agent who will be able to lay the foundations for you. They’ll be well versed on the current opportunities of interest, trends, and best investing practices, rather than outdated tip offs.

Know Your Finances

Investing carries a different risk to banks than owner-occupying, and as such, the lending criteria may be quite different to your expectations. While you may only need a 5–10% deposit for a home to live in, investment deposit may need to be higher so that your loan to value ratio (LVR) comes down. Talking to a professional will also put you in good stead for understanding what fees and costs you can claim on tax, and how your can utilise equity to your advantage to build your portfolio over time. Buying right is not a skill that comes overnight.

Buy With Consideration of Your Area

You may have found a unit that’s in a desirable neighbourhood at a reasonable price. A smart investment, right? Now consider that the area is full of families rather than couples, and there’s an oversupply of units compared to houses. Now it seems like less of a good buy. It’s a common pitfall to be so convinced that you’ve nabbed a bargain, that you overlook the potential red flags. Know your demographic, their buying tendencies, and your strategy for the area, and buying the right home will be possible. Perhaps you want to purchase a block of land in an area that you expect will appreciate quickly. Perhaps you need a steady rental income to fuel other investments, your own rent or even your mortgage.

Buying the right home for investment is a business decision, not an emotional one. It has got to have the features on paper, as well as the physical pull when you walk in the door. A rational approach, working out the figures you expect to make versus what you must invest, and weighing up the pros and cons, is the best way forward.
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Buying Right: Investment Wise

Abadeen has released the whole-floor penthouse crowning its recently completed <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences</a> development in Cremorne, bringing the near-300 sqm residence to market for the first time.

Occupying the entire top floor of the boutique Lower North Shore development, the penthouse includes 221 sqm of internal living and a 74 sqm wraparound terrace, with a prized north-facing aspect taking in views across Middle Harbour.

The residence has been completed and fully furnished following a collaboration between Abadeen Executive Chairman Justin Brown and internationally recognised interior designer Jack Freeman, Founder and Managing Director of FREEMAN &amp; CO.

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and Freeman approached the penthouse as a finished home, sourcing furniture, artwork, lighting and objects from Australia and overseas.

[smartcode_project:default project_id=114246 project_image_fid=378718]

Pieces from Parisian design house Pierre Augustin Rose sit alongside contemporary artworks and bespoke lighting, with Freeman drawing on recent visits to PAD Paris and Salone del Mobile Milano for the final collection.

Brown said the aim was to create a penthouse that felt more like a large-scale private home than a traditional apartment.

"The experience begins the moment the lift doors open. You're welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.

"Every time someone walks through the front door they pause. It's not just the view, it's the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly.

"It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living."

[smartcode_project:default project_id=114246 project_image_fid=378713]

A secure lift provides exclusive access to the penthouse level, opening to a dedicated arrival foyer and dining area before the residence expands into its main living and entertaining spaces.

Floor-to-ceiling glazing runs across the northern side of the home, connecting the interiors with the terrace and Middle Harbour outlook.

The penthouse also features a fireplace and substantial chef's kitchen, while the wraparound terrace has been designed to accommodate both everyday outdoor living and larger-scale entertaining.

[smartcode_project:default project_id=114246 project_image_fid=378720]

Freeman said the interiors had been deliberately kept restrained to complement the scale, natural light and outlook already established by the architecture.

"The penthouse is a serene study in quiet luxury," Freeman said.

"The interior pairs soft, sculptural forms with warm timber, pale stone and a restrained neutral palette. Curated artwork and metallic accents add depth, while abundant natural light creates a calm, effortlessly refined atmosphere. In my world, less is always more."

Freeman said the approach was centred around collecting individual pieces rather than simply decorating the apartment.

"Every material, every object and every piece of furniture has been curated with intention. I am a true believer in collecting versus decorating.

"The architecture already provided extraordinary natural light, remarkable volume and an uninterrupted connection to Middle Harbour. Our role was to complement those qualities with unique one-of-a-kind pieces of fine art and collectible design sourced from recent travels around the world."

[smartcode_project:default project_id=114246 project_image_fid=378694]

Among the collection are solid bronze sculptures by Lorenzo Quinn, alongside a curated crystalware collection and pieces sourced from international design fairs.

Park Residences sits opposite Cammeray Golf Club, Cammeray Croquet Club and Grand Slam Tennis Cammeray, around 300 metres from Neutral Bay Village and its established collection of restaurants, cafés and retail.

Brown said the combination of a whole-floor floorplan, northern aspect and proximity to Neutral Bay was becoming increasingly difficult to find on the Lower North Shore.

"Completed whole-floor penthouses with a sun-drenched north-facing aspect and sweeping Middle Harbour views are exceptionally rare," Brown said.

"Add a quiet position opposite golf, croquet and tennis facilities, a level walk to Neutral Bay Village and only minutes to the CBD, and you have a lifestyle that's incredibly difficult to replicate.

"This is a home that offers the privacy and generosity of a luxury residence together with the convenience of one of Sydney's best-connected harbourside locations."

The penthouse will be exclusively marketed by SRM Residential.

[smartcode_project_cta:default project_id=114246]

Joel Robinson

Abadeen unveils penthouse at Park Residences in Cremorne

New Brisbane developer Dalcott has unveiled Marrone, the first of three residential projects it is planning in and around Browning Street in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a> will comprise 97 predominantly two- and three-bedroom apartments, with larger residences aimed squarely at the owner-occupier market.

The project will sit in a quiet pocket of South Brisbane between South Bank and West End, close to the restaurants, cultural attractions and riverfront amenity that have driven the suburb's continued transformation.

Dalcott is targeting buyers looking for more space and amenity than has traditionally been offered in the inner-city apartment market, particularly downsizers and professionals wanting to remain close to the city.

[smartcode_project:default project_id=149951 project_image_fid=377072]

Resident facilities will be concentrated around an extensive rooftop amenity offering, including a swimming pool, spa, infrared sauna, warm and cold magnesium plunge pools, private lounge, dining room and outdoor entertaining areas.

Dalcott Managing Director Lachlan Cottee said South Brisbane's combination of lifestyle, connectivity and established character had been central to the approach to Marrone.

“South Brisbane offers a combination of lifestyle, connectivity and character that’s difficult to replicate elsewhere in Brisbane,” Cottee said.

“Our focus has been on creating homes that feel connected to that environment while providing the level of design, functionality and quality that today's owner-occupiers expect.”

The residences will feature an expressive material palette. Italian Calacatta Viola marble, known for its deep burgundy veining, will be paired with aged brass tapware, Chestnut engineered timber flooring and Tuscan Oak joinery.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="b8d833da-3b30-496a-ae30-07bdff371b50" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.35%E2%80%AFAM.png?VersionId=P6DAgOfaQzIXljKKK5j3e5NhWtrHIu9G" />

Bathrooms will feature Nara Japanese ceramics and glass bricks, while clay, walnut and brass lighting will be used throughout the apartments.

Dalcott has appointed Realm Projects, led by Managing Director Shane Foley, to handle sales and marketing following previous sold-out collaborations between the groups.

Foley said the Brisbane apartment buyer had become increasingly focused on the quality of the home itself rather than simply securing an inner-city address.

“We expect to see strong demand from buyers who still want all the advantages of inner-city living but aren’t prepared to compromise on the quality of their home,” Foley said.

“Many will be downsizers looking to leave behind the maintenance of a traditional family home without giving up the space they enjoy, while others are likely to be professionals wanting a residence that reflects the way they live today.”

“Marrone responds directly to that demand, with generous floorplans, exceptional resident amenity and a location that places some of Brisbane’s best dining, entertainment and cultural attractions within walking distance.”

<img alt="Marrone" data-entity-type="file" data-entity-uuid="61f7b22f-899e-4c0f-940a-7d3ab1bfb93a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.44%E2%80%AFAM.png?VersionId=PvN1JYxBgUpyCB7efKo52WGdSDs9nmim" />

Marrone will be the first project delivered as part of Dalcott's broader investment in the precinct.

It will be followed by La Terra, a boutique project comprising penthouse-style, single-level apartments on a northeast corner site with extensive resident amenity and city views.

Cottee said Marrone represented the first stage of the group's longer-term plans for the area.

Dalcott was established in 2025 by Lachlan Cottee and Ben Dalgliesh, combining development and construction capability under an integrated model and focusing on architecturally considered residential projects.

Marrone will initially be offered through a pre-release registration campaign ahead of its broader public launch.

Dalcott targets owner-occupiers with South Brisbane debut Marrone

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

&nbsp;

&nbsp;

&nbsp;

Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

[smartcode_project_cta:default project_id=95606]

ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

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