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Days after being submitted for approval to state planning body DTPLI, the first image of what is believed to be the current design for 97 Franklin Street within Melbourne's northern CBD has surfaced. <a href="http://www.trafficonsulting.com/index" target="_blank">ML Traffic Engineers</a> have recently added the below render of the mind boggling, almost whimsical mixed-use tower of near 200 metres to their website.

ML Traffic Engineers also anticipate a construction cost of approximately $200 million for the 60 level complex which is slated to hold a mixture of apartments, serviced apartments, retail and office space according to the state planning register.

<figure><img alt="" class="image-article_half_width_290px" height="620" src="/sites/urbanmelbourne.info/files/styles/article_half_width_290px/public/pictures/article-images/97franklin_2.jpg?itok=CTHHzqTH" title="Image courtesy Traffic Consulting" width="290"><figcaption>Image courtesy Traffic Consulting</figcaption></figure>The site itself was sold by then land holder <a href="http://www.bancogroup.com.au/" target="_blank">Banco Group</a> to an unknown purchaser during mid 2013 according an article published online via the Sydney Morning Herald. Subsequently consulting firm <a href="http://www.urbis.com.au/" target="_blank">Urbis</a> has handled the pre-approval process, submitting an application last Friday on behalf of Artemis Hotel Group (Australia) Pty Ltd.

An online search shows Artemis Hotel Group (Australia) Pty Ltd to be based in Doncaster, with Artemis International Hotel the likely operating name for the serviced apartment component.

Working on the strong likelihood that the above image is in fact the submitted version of 97 Franklin Street, the design is unique to Melbourne and stupendously impressive. Atop the seven level podium sits a perpendicular mid-rise section, only for the high-rise section to once more shift 90 degrees in a fashion that seems to defy engineering common sense and gravity for that matter.

While the architect is unknown at this stage, Apartments.com.au will soon enough <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">cover this planning application in detail</a> and I for one hope the incredible design (assuming it is the design submitted for approval) sees the light of day.

See our piece from May 2014: <a href="/news/a-point-of-difference-97-franklin-street-melbourne">A Point of Difference &gt; 97 Franklin Street</a>.
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silvermb

97 Franklin Street simply mind boggling

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Proponents have said little publicly while opponents suggest that Hosier Lane's internationally renowned arts culture is in jeopardy.

Regarding the proposed rejuvenation of the Forum Theatre at 150-162 Flinders Street and adjoining high-rise hotel, local community association <a href="http://hosierrutledge.wordpress.com/" target="_blank">Hosier Inc</a> maintains that "Fundamentally the development proposal in its current form will adversely affect the social &amp; organic processes developing in the precinct." Further, "The proposed streetscape clearly compromises the current street culture &amp; fabric. The notoriety of this area with its current tourist trade &amp; affiliated businesses will surely be adversely affected."

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_17.jpg" rel="gallery-all" title="Image © Bates smart"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_17.jpg?itok=o1KLLehm" title="Image © Bates smart" width="580"></a>

According to Hosier Inc, the following points of contention were discussed during a community meeting last week:

<ul>
<li>The Heritage overlay that encompasses the area has a discretionary height limit of 40m, but the proposed development proposes to reach 106m.</li>
	<li>The proposed demolition of the historic Russell St theatre will remove the last remaining Robin Boyd structure in the CBD.</li>
	<li>This proposal will deliver sheer faces on all four sides, breaking the longstanding convention of ‘podium and tower’ style buildings and setting a very bad precedent for future developments.</li>
	<li>The traffic report within the proposal does not adequately explain how pedestrian &amp; emergency services access and ingress will be managed in Hosier Lane, and proposes all loading for the hotel, commercial and residential activities will take place from a loading ‘dock’ adjacent to the new building in Hosier Lane.</li>
	<li>Hosier Lane has an internationally respected art culture — using the current lane way for marketing for the new hotel is not going to be sustainable and it is anticipated that the new hotel will impact adversely on the nature and vibrancy of the culture of the area.</li>
	<li>Combining the proposals for the purpose of side-lining the council is not acceptable.</li>
	<li>The proposed hotel development has the potential to change the amenity of the area and will influence the activities that will be possible in adjoining properties.</li>
	<li>The proposed development will significantly impact the surrounding heritage properties, vibration from plant, overwhelming visual impact and encroaching on airspace.</li>
	<li>The interface between the new building and Hosier Lane is not consistent with or sympathetic with the current conditions and use of the space.</li>
	<li>The space would be better suited to a development that addresses the real needs of the local area.</li>
	<li>What is this development creating as precedent for the future of Melbourne and are we selling our heritage out by allowing such ordinary purpose for this unique area</li>
	<li>The complete overshadowing of the Atrium will impact significantly on this ‘Winter Garden’ that is integral to the design of Fed Square.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_24.jpg" rel="gallery-all" title="The proposed Hosier Lane. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_24.jpg?itok=IJOaWKfh" title="The proposed Hosier Lane. Image © Bates Smart" width="580"></a>

Having traversed the area often enough over the last year and watching how individuals and groups interact and flow through the precinct, it's understandable that local interest groups such as Hosier Inc have raised concerns. Augmenting one of Melbourne's heavily trafficked cultural, physical and emotional icons is nothing new of late (read Windsor Hotel or Palace Theatre), and runs the risk of producing a far from satisfactory result according to objectors.

Within the coming week Laurence Dragomir will provide a thorough rundown of the 150-162 Flinders Street planning application, certainly one of the more intriguing planning applications currently before State planning body <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a>.
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Progressive development or cultural vandalism?

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It's not every day an inner city island site of over 8,000 square metres with a 20 year pre-commitment from one of Australia's largest retailers is offered for sale. Earlier this month site proponent Woolworths listed for sale with CBRE 101-117 Canning Street, North Melbourne.
Covered extensively throughout the media, Woolworths battle to win approval for the site culminated in success at VCAT during May 2013. Much to the chagrin of local action groups such as RAID/3051 Integrated who voiced concerns over height, scale, traffic and liquor availability, VCAT ruled to uphold the Planning Minister's initial approval of the project.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/main_0.jpg" rel="gallery-all" title="Marketing material for the site in question"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/main_0.jpg?itok=h_Ges8U3" title="Marketing material for the site in question" width="580"></a>
In its report, VCAT remarked:
<blockquote>
	On many levels this proposal will ‘lead the way’ in terms of the urban renewal that is sought in this precinct, in a manner that achieves a high level of architectural merit and urban design outcomes.
	We find that the overwhelming opportunity that this site presents to achieve a substantial intensification of development in a location which is extremely well serviced, must be given greater weight than any desire to achieve a development that respects the existing scale of development in the surrounding neighbourhood.
</blockquote>
Designed by Buchan Group, 101-117 Canning Street features:
<ul>
<li>
		Two residential towers of 10 &amp; 16 levels or 36 &amp; 54 metres in height</li>
	<li>
		304 apartments in total</li>
	<li>
		611 car parking spaces</li>
	<li>
		5,860sqm of retail space</li>
	<li>
		4,350sqm Woolworths on a 20 year lease</li>
	<li>
		staged development potential</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2solo.jpg" rel="gallery-all" title="Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2solo.jpg?itok=cH8UTYCf" title="Image © Buchan Group" width="580"></a>
101-117 Canning Street is for now North Melbourne's largest development site until <a href="http://www.gramercyparks.com.au/" target="_blank">Gramercy Parks</a> by HWD Australia is formalised. Masterplanned by Plus Architecture, the Gramercy Parks project will carry "6 buildings with over 700 residences and a fabulous collection of shops, cafes, restaurants, in addition to a school, childcare and medical centre, eco-gymnasium, community centre and offices." A tower of 30 levels is expected for the site.
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Woolies North Melbourne site for sale

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Apartments.com.au recently had the privilege of being the only media outlet invited to peruse the recently completed Wrap apartment complex located at 133-139 City Road, Southbank. Championed initially by Melbourne based multi-disciplinary property company <a href="http://baracon.com.au/" target="_blank">Baracon</a>, project partners Leighton Properties, Qualitas and Baron Corporation joined the team prior to construction. Contexx Probuild act as head contractor for the $175 million dollar project, which saw site piling begin early 2012.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/4.1.jpg" rel="gallery-all" title="Image © Baracon"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/4.1.jpg?itok=Oayhb_U3" title="Image © Baracon" width="580"></a>

Designed by Plus Architecture, the 41 level complex was christened Wrap due to the unique exterior feature frame that envelopes the facade. Drawing inspiration from Melbourne's Arts Centre spire and Beijing's Birds Nest Olympic Stadium, the white lattice structure was married to the tower progressively during construction to create a distinctive form, distinguishing itself from other more generic developments nearby.

A heritage warehouse fronting city road was incorporated into the tower's podium and marks the entrance to the residential development. Upon entry reflective glass floor panels and a podium void promoting a sense of light and space soon give way to one of, if not the most impressive common areas that we've viewed within any residential development.

Included within the ground floor are a cafe, bar, lounge and high end lobby. Whilst projects can be lost in marketing hyperbole when describing facilities and finishes, Wrap Southbank's communal space is genuinely a quality space. An understated elegance is perhaps the best way to describe the area which features marble, recycled brick and dark trim that combines to produce a warm, earthy space - a space where residents and visitors alike would want to go!

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3871.jpg" rel="gallery-all" title="Wrap Southbank's enclosed pool. "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3871.jpg?itok=n5umdlrj" title="Wrap Southbank's enclosed pool. " width="580"></a>

Sauna, pool and gymnasium round out residents facilities atop the podium whilst the proceeding 31 levels host a majority of the 300 1 bedroom, 1+study, 2 bedroom and penthouse apartments. One of the premier apartments in the tower is afforded to the live-in manager however; a massive abode within the podium running the entire southern boundary of the complex.

Plus Architecture describe the interiors as "Sophisticated luxury meets contemporary living...the fixture and fittings within each apartment are unsurpassed." Apartments are well presented with extra's such as etched kitchenette splashbacks available at time of purchase, which add yet another dimension to an already impressive space. And of the buyer who at the time of combined two adjoining apartments, we should all be so lucky.

Dual penthouses are afforded massive wraparound terraces, ideal for taking in the spectacular panorama (or a game of cricket). Much like the development itself, the views are far from being crowded out and provide a unique experience on an ever expanding Southbank.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3885.jpg" rel="gallery-all" title="The penthouse view"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3885.jpg?itok=ocfW8o_3" title="The penthouse view" width="580"></a>

And what next for Baracon following the success of Wrap Southbank? An even grander project looms large as Baracon teams with Urban Matrix &amp; Urban Cube to deliver the spectacular 54 Clarke Street.

At 74 levels and 244 metres in height, 54 Clarke Street will be a revolutionary 288 apartment project incorporating a modular building method and a unique almost scaled facade. Launching a public sales campaign during the latter part of 2014, Baracon expect 54 Clarke Street will appear unlike any other tower on Melbourne's skyline.

Definitely one to watch for, but for those wanting more, registrations of interest can be submitted <a href="http://baracon.com.au/54-clarke-street-southbank/" target="_blank">here</a>.

In the mean time enjoy the image set below, taken during Apartments.com.au's recent visit to Wrap Southbank.
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In Focus > Wrap Apartments @ 133-139 City Road, Southbank

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Last Thursday Apartments.com.au glossed over <a href="/news/hotspot-video-smith-street-apartment-boom-in-focus" target="_blank">16 separate residential projects</a> within close proximity to, or located on Smith Street which bisects Collingwood and Fitzroy. Later that day we received a press release from the Smith Street Action Group entitled "Rear Window becomes Next Window as Inappropriate Density Invades."

A full copy of the media release is available for reading.

SSAG's release is worth reading and carries some valid points. "Appropriate gentrification is good, considering that living spaces do allow people to live well" is their overall stance, however the approved 237 Smith Street development has raised the group's level of discontent.

I'll play the devil's advocate today in order to further explore the issues at hand by posing a series of questions.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/231%20smith%201.jpg" rel="gallery-all" title="237 Smith Street. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/231%20smith%201.jpg?itok=oABMMLrc" style="height:405px; width:580px" title="237 Smith Street. Image © Hayball"></a>

<h2>Free market</h2>

<blockquote>
A 6 level building, proposed to sit atop the hugely popular Messina Gelato, 237 Smith Street is an example of the new micro and highly dense apartment building that will soon populate Melbourne’s inner suburbs.
</blockquote>

Are apartment buyers/investors required to purchase micro and highly dense apartments? Last I checked, no. 33 square metre apartments are insanely small, yet if the developer sees fit to cater for (perceived) demand by adding micro apartments to their development profile, good luck to them. The market will dictate whether this is an act of frivolity or otherwise.

<h2>Lines of sight and sighting the sun</h2>

<blockquote>
“The building has sight lines directly into my apartment, not only does it completely cancel my northside view, but what I will be serving for dinner will be clearly visible to my neighbours, they will be able to count the peas on my plate.” Owen Harris
</blockquote>

What can I say? To lessen confusion, 231 Moor Street and 231 Smith Street occupy the same buildings - Panama House on the intersection of Smith &amp; Moor. Directly north of the recently completed Panama House apartment conversion at 231 Smith Street will sit 237 Smith Street.

One obscured light well (material 9 in image below) and one 700mm high glazed southeast corner window are the only non precast/metal areas to the southern boundary. Unless Inspector Gadget is counting your peas, overlooking is a moot point. Having said that the prospect of being greeted by a blank wall every day is somewhat depressing.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/237smith.jpg" rel="gallery-all" title="237 Smith Street southern elevation. Image © Hayball"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/237smith.jpg?itok=D_Wox5PK" style="height:413px; width:580px" title="237 Smith Street southern elevation. Image © Hayball"></a>

<h2>Developer on the cross</h2>

<blockquote>
231 Moor Street developers Neometro were given written notice for 237 Smith Street proposal as early as September 2012 and the 229 Smith Street development as early as March 2013 and did not inform their purchasers.
</blockquote>

What place for Caveat emptor? I was always under the impression that developers had no requirement to inform buyers of proposed neighbouring developments, rather the onus was on the individual - after all the burden rests with the individual buying the property to consider and essentially accept that at some point in the future, a development may encroach upon their amenity and views. "Views are a privilege, not a right."

Why attempt to hold Neometro to account when the rest of the industry does not operate to that standard.

<h2>Paterson's conversion</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg" rel="gallery-all" title="Image © Homeworks Design"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/PageImage-519722-4255759-VIEW1.jpg?itok=Ogh0UXXI" style="height:435px; width:580px" title="Image © Homeworks Design"></a>

Is this an acceptable development? One that escaped attention in last week's article is the conversion of the most magnificent Patersons Building from a general arts/office space into private apartments. The redeveloped apartments will be <a href="http://www.thepatersonsfitzroy.com.au/images/patersons_fitzroy_floorplans.pdf" target="_blank">positively spacious</a> compared to what is proposed for 237 Smith Street yet will prospective buyers for <a href="http://www.thepatersonsfitzroy.com.au/index" target="_blank">The Patersons</a> consider that airspace surrounding their complex may be lost in years to come...unlikely.

Ultimately as much as action groups serve their purpose and highlight poor outcomes in both planning and development, from a buyer's perspective future disputes and disappointments can be for the most avoided by genuinely considering the dynamics of the location of your intended purchase both now and into the future. Sometimes that's easier said than done.

Feel the need to disagree, correct or corroborate any of the above content by posting a comment below.
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Smith Street Action Group's take on development

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What do you do when you're a Malaysian Government-backed property developer intent on breaking into the hotly contested Melbourne apartment scene? Why you go big...really big with two grandiose towers!
Not content with dipping their toes into local waters, <a href="http://www.uemsunrise.com/UEMSunrise/Home" target="_blank">UEM Sunrise</a> will rather perform the mother of all bombs as it seeks to implement itself firmly at the pointy end of Melbourne's apartment development scene. As has been well documented the wholly owned <a href="http://www.uem.com.my/" target="_blank">UEM Group</a> subsidiary purchased two prime CBD sites late last year with grand intentions.
Asked of the two projects which are expected to go to public sales late 2014, UEM Sunrise Chief operating officer Raymond Cheah stated "Both projects will change the landscape of Melbourne city," Let's have a closer look at the two designs in question:
9-23 McKenzie Street
<ul>
<li>
		Site size - 2,030 sqm</li>
	<li>
		Site purchased for $22.5 million or $11,084 per sqm</li>
	<li>
		Height - 35 floors and approximately 120 metres</li>
	<li>
		388 Apartments</li>
	<li>
		Design - Cox Architecture</li>
	<li>
		one-, two- and three-bedroom apartments</li>
	<li>
		preliminary priced between A$400,000 to A$600,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Bdk94HhCEAEpRzw.jpg" rel="gallery-all" title="McKenzie Street at tweeted by project architect Cox"><img alt="" class="image-article-full-width-580px" height="1395" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Bdk94HhCEAEpRzw.jpg?itok=eC18hVW_" title="McKenzie Street at tweeted by project architect Cox" width="580"></a>
224-252 La Trobe Street
<ul>
<li>
		Site area - 3,197 sqm</li>
	<li>
		Site purchased for $43.15 million or $13,497 per sqm</li>
	<li>
		Height - 82 floors and 265 metres</li>
	<li>
		1343 dwellings</li>
	<li>
		Design - Elenberg Fraser</li>
	<li>
		one-, two- and three-bedroom apartments + serviced apartments</li>
	<li>
		preliminary price from AA$450,000 and A$650,000 each</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image23_2.jpg" rel="gallery-all" title="Raymond Cheah and the La Trobe Street project"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image23_2.jpg?itok=007WqZQD" title="Raymond Cheah and the La Trobe Street project" width="580"></a>
Both designs are a-typical in shape, owing to the developers intent in delivering a product that makes a design statement, and in the case of 224-252 La Trobe Street, a monolithic statement at that.
According to Cheah, "We decided on Melbourne first as there is high population growth rate, with 1,750 people moving to the city every week. The occupancy rate for apartments in Melbourne is about 97 per cent. The student population is also growing, helped by major universities set up in the city. We expect a lot of Malaysians investing in our two projects".
Watch for a review of the respective planning applications in coming weeks.
&gt;&gt; Content in part sourced from <a href="http://www.malaysia-chronicle.com/index.php" target="_blank">Malaysia Chronicle</a> and <a href="http://www.businesstoday.net.my/" target="_blank">Business Today</a>.
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UEM Sunrise intent on making a statement

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Ideally bland designs have no place in our fair city so a degree of quirkiness is generally a good trait when you're a leading architecture firm. <a href="http://eatas.com.au/" target="_blank">Architects EAT</a> certainly can't be accused of being dull, with their website carrying a host of interesting, visually appealing projects located both in Melbourne and the Philippines.

So it was with great mirth that Architects EAT list Darth Vader sporting purple sunnies as the principal inspiration for an in progress apartment development on Emo Road, Malvern East.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo01__large-landscape.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo01__large-landscape.jpg?itok=cEkiS-EO" title="Image © Architects EAT" width="580"></a>

In the words of Architects EAT:

<blockquote>
Located in Malvern East near the university precinct, this is a 5 storey plus basement apartment building, containing 35 apartment units across 3400sqm. It features landscape and roof top garden design by renowned landscape architect Jack Merlo. The double curved, bluestone clad facade is a design response for experiencing architecture form from a vehicular perspective.

The highly reflective facade, both stone and glazing, will mirror the surrounding mature trees and further enhance the transient experience of passing by. Darth Vadar finally gets the SPF that he needs from purple Frogskins!
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg?itok=s_qCEXaX" title="Image © Architects EAT" width="580"></a>

The Emo Road project does look to be a quality apartment development for Malvern East, but it's not alone. With the possible exception of The Clarence, nearby current apartment developments such as <a href="/buildings/vanguard-781-807-dandenong-road-malvern-east" target="_blank">Fortuna</a> and Gascoigne Apartments exercise a high degree of architectural nous, that is they're articulated, interesting designs that aren't visually offensive.

Naturally to some readers any development of this size in an established suburb such as Malvern East would be totally reprehensible. Fair Enough. But I would counter that view by saying that if small and mid size apartment developments are to become more common (and they will), I'd rather they carry a high degree of design integrity than not.

Hats off, or in this instance helmets off to Architects EAT for their Emo Road design!
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Some Architects EAT style for Malvern East

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I recall over a decade ago venturing into Docklands with camera, thinking what wondrous experience could those in charge create over time - how times change.
Peddle Thorp recently released a swag of new designs on show for the first time via their website. One of which is a concept for the Docklands Aquatic Centre which sees an integrated facility located between Etihad Stadium and Victoria Harbour.
As a stand alone concept, the sinuous facility looks great although when in situ one thought sprung to mind. Does Docklands really need another large, isolated structure that has little by way of interaction with passers-by? Etihad Stadium, parts of Yarra's Edge and AXA's 750 Collins Street amongst others already take that mantle, serving as Dockland's Achilles heel.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image20_0.jpg" rel="gallery-all" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image20_0.jpg?itok=9BG0QAiH" title="Concept for the Docklands Aquatic Centre. Image © Peddle Thorp" width="580"></a>
Naturally the question becomes, what does Docklands really need? This question is asked in respect to advancing the precinct in the eyes of the common person who for lack of interest or experience, tend to dismiss the area out of hand.
Up until recently I would have thought community facilities were a must, yet they tend to serve the wants and needs of a vocal, local population - and fair enough. The most recent planning application for Lend Lease's Victoria Harbour is a Boating and Family Services Hub, seen below. Designed by Hayball, this odd duo will meld under the same roof providing services such as consulting rooms, workstations, playgrounds, function areas and boat storage/rigging spaces.
As part of Victoria Harbour's civic precinct, two more development lots have been set aside for human services buildings. These are all great initiatives located in one pocket of Docklands but they won't generate markedly increased foot traffic through the precinct.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image24_1.jpg" rel="gallery-all" title="Boating and family services complex. Image © Hayball"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image24_1.jpg?itok=fOsYBser" title="Boating and family services complex. Image © Hayball" width="580"></a>
What does Docklands really need? Intimacy... pure and simple.
When so many of Docklands' buildings are large, independent and isolated, the result is a rather sterile, disconnected experience. The intimacy of the CBD's laneway network is a success because the average person is confronted with sensory overload. Sights, smells and constantly changing shop fronts stimulate and entice, coaxing the average person into an enjoyable experience. The generic aluminium-framed, street level glazed facades of Docklands simply disappoint.
It's no coincidence that NewQuay's waterfront and Lend Lease's Merchant Street area are the most frequented as the pedestrian experience is dynamic, green (Merchant Street at least) and interesting. Some may say Harbour Town Docklands pursues the model of intimacy and diversity. Yes it tries to, but it also succeeds at being cheap, isolated and dare I say gimmicky - no authenticity there.
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg" rel="gallery-all" title="Image © Australian Traveller"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/100-Things-To-Do-Before-You-Die-79-Melbourne-Laneways-Featured-Image.jpg?itok=8wuVpx89" title="Image © Australian Traveller" width="580"></a>
Can Docklands generate intimacy? Mmmmm... no.
So much has been spoken about what could and should be done to enhance the Docklands experience, nothing tangible has eventuated. The cost to retrofit massive swathes of inactive street frontage is prohibitive and I just can't help but feel Docklands will retain the feel of a large suburban office park at the foot of the CBD.
The solution - aside from demolishing a few buildings and starting over, better luck with Fishermans Bend!
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What Docklands really needs?

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Most readers would be aware of the AXF Group project titled Sovereign Square which has garnered considerable media attention of late owing to the fact it will become suburban Melbourne's tallest building. Whilst Sovereign Square has moved to public registrations of interest via its <a href="http://www.sovereignsquare.com.au/" target="_blank">website</a>, a raft of other projects in Box Hill are set to rapidly transform the scale and feel of the area.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/External%20Image_0.jpg" rel="gallery-all" title="Sovereign Square. Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="1030" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/External%20Image_0.jpg?itok=PWdsKFr_" title="Sovereign Square. Image © Buchan Group" width="580"></a>

Looking through the Apartments.com.au database Sovereign Square is one of nine projects in Box Hill and Box Hill North that are at various stages of the development cycle. Together these projects will deliver near 1000 new dwellings to the area.

With established education, health, transport and retail options plus a diversified population base Box Hill also lends itself to a myriad of mixed-use developments. Leading the charge is the currently under construction 20 level, near 80 metre office complex at 913 Whitehorse Road. Built by Grocon for Cromwell Property Group, the 19,680 square metre facility is 97% leased to the Australian Taxation Office and marks a break-out tower for Box Hill both in terms of height anf bulk.

On the hotel scene, 1 Elland Avenue (below left) is currently for sale with a pre-lease for the development's 49 serviced apartments held by City Edge Apartment Hotels, adding further diversity to the City of Whitehorse's primary hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_14.jpg" rel="gallery-all" title="1 Ellard Avenue &amp; 913 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image6_14.jpg?itok=vx-F4vSc" title="1 Ellard Avenue &amp; 913 Whitehorse Road" width="580"></a>

The latest proposal for Box Hill comes in the form of a dual tower development designed by Peddle Thorp Architects. At 26 levels the complex may well raise eyebrows in the area due to size and height, yet the approval of Sovereign Square has set a precedent to a degree.

Peddle Thorp's take on the project:

<blockquote>
The Box Hill Mixed Use Development will consist of 330 apartments over 26 levels. The residential tower amenities are enhanced by the new 'retail street' at ground level. At podium level the 'sky garden' gives access to a range of cafes, bars and restaurants that spill onto a sun filled green space. The second skin to the residential tower allows the occupants to control the light and privacy in their homes, whilst creating a facade which is 'alive' and forever changing.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image18_1.jpg" rel="gallery-all" style="font-size: 12px;" title="Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="718" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image18_1.jpg?itok=LsIedXDk" title="Image © Peddle Thorp" width="580"></a>

So what will the Box Hill of the future resemble? South Yarra immediately comes to mind, particularly in terms of developing a mini-skyline with similar proportional characteristics - a throng of medium sized towers of 7-12 levels perforated by a handful of high-rise buildings nearing or beyond the 100 metre mark.

The major advantages that Box Hill holds over suburban centres such as South Yarra, Doncaster Hill or Preston is its well established and centralised institutional and commercial sectors which act as strong employment generators for the area, allowing in part apartment developments to flourish. All the ingredients are there for Box Hill to expand immensely, the question posed is how big could Box Hill of the future become?
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Box Hill gathers momentum

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News broke yesterday of Victoria Racing Club's new premium 18,000 square metre members stand to be situated on the site of what is now the Members' Old Grandstand.
Dubbed The Club Stand, the facility is expected to be operational by November 2017 and further boost VRC's member count beyond the current 30,000.  Whilst VRC has done a mighty job promoting the new venue, we thought we'd highlight architect Bates Smart's take on The Club stand.
<blockquote>
	"In contrast to traditional sports stadia, the Club Stand presents itself in the round.  In doing so it captures the spirit of the promenading which enhances enjoyment of a day at the races.  The sweeping curvilinear forms promote this unique movement and energy.
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_22.jpg" rel="gallery-all" title="Eastern curves of The Club stand. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_22.jpg?itok=nHJa6A1g" title="Eastern curves of The Club stand. Image © Bates Smart" width="580"></a>
<blockquote>
	The design acknowledges site context in which the theatre of horse racing is played out on all sides - mounting yard, track and members’ lawn to the south; parade ring and day stalls to the east; betting ring to the north; existing grandstands and winning post to the west. 
	The spaces inside the building are to be imbued with a sense of history without feeling beholden to it - featuring elements of the past, but interpreted with clean and sophisticated lines in a modern style, using warm materials. The story of Flemington Racecourse and the VRC is to be woven into the fabric of the building through material, pattern, pictorial and artefact reference and displays.
	The Club Stand is designed to build on the existing heritage at Flemington, and in turn to be an iconic part of the heritage of Flemington’s future."
</blockquote>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_23.jpg" rel="gallery-all" title="Anticipated timeline. Image © VRC"><img alt="" class="image-article-full-width-580px" height="187" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_23.jpg?itok=bLOhUEWP" title="Anticipated timeline. Image © VRC" width="580"></a>
Whilst the existing stand is heritage listed, the VRC is confident that the new facility will proceed.  Should it do so, owing to its shape "The five-level Club Stand offers sweeping 360-degree views of the Mounting Yard, race track and Members’ Lawn to the south; Parade Ring and raceday horse stalls to the east; Betting Ring to the north; and existing grandstands and Winning Post to the west."  Let's not neglect the CBD, Dandenongs and Bay views as well.
Given the VRC sold near on 3 hectares of unused land fronting Epsom Road to Chinese developer Greenland Group in order to part finance the new Club Stand, one wonders whether the image below will be framed by residential towers in the not too distant future?
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image9_16.jpg" rel="gallery-all" title="Frontal exposure. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image9_16.jpg?itok=TRWzF5WT" title="Frontal exposure. Image © Bates Smart" width="580"></a>
Further reading:
<ul>
<li>
		http://media.melbournecup.com/site_media/uploads/vrc-new-club-stand-brochure-2014.pdf</li>
	<li>
		http://www.batessmart.com.au/uploads/projects/03_Hospitality/victoria-racing-club/VRC_2pp.pdf</li>
</ul>
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Bates Smart's take on The Club Stand

Abadeen has released the whole-floor penthouse crowning its recently completed <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences</a> development in Cremorne, bringing the near-300 sqm residence to market for the first time.

Occupying the entire top floor of the boutique Lower North Shore development, the penthouse includes 221 sqm of internal living and a 74 sqm wraparound terrace, with a prized north-facing aspect taking in views across Middle Harbour.

The residence has been completed and fully furnished following a collaboration between Abadeen Executive Chairman Justin Brown and internationally recognised interior designer Jack Freeman, Founder and Managing Director of FREEMAN &amp; CO.

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and Freeman approached the penthouse as a finished home, sourcing furniture, artwork, lighting and objects from Australia and overseas.

[smartcode_project:default project_id=114246 project_image_fid=378718]

Pieces from Parisian design house Pierre Augustin Rose sit alongside contemporary artworks and bespoke lighting, with Freeman drawing on recent visits to PAD Paris and Salone del Mobile Milano for the final collection.

Brown said the aim was to create a penthouse that felt more like a large-scale private home than a traditional apartment.

"The experience begins the moment the lift doors open. You're welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.

"Every time someone walks through the front door they pause. It's not just the view, it's the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly.

"It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living."

[smartcode_project:default project_id=114246 project_image_fid=378713]

A secure lift provides exclusive access to the penthouse level, opening to a dedicated arrival foyer and dining area before the residence expands into its main living and entertaining spaces.

Floor-to-ceiling glazing runs across the northern side of the home, connecting the interiors with the terrace and Middle Harbour outlook.

The penthouse also features a fireplace and substantial chef's kitchen, while the wraparound terrace has been designed to accommodate both everyday outdoor living and larger-scale entertaining.

[smartcode_project:default project_id=114246 project_image_fid=378720]

Freeman said the interiors had been deliberately kept restrained to complement the scale, natural light and outlook already established by the architecture.

"The penthouse is a serene study in quiet luxury," Freeman said.

"The interior pairs soft, sculptural forms with warm timber, pale stone and a restrained neutral palette. Curated artwork and metallic accents add depth, while abundant natural light creates a calm, effortlessly refined atmosphere. In my world, less is always more."

Freeman said the approach was centred around collecting individual pieces rather than simply decorating the apartment.

"Every material, every object and every piece of furniture has been curated with intention. I am a true believer in collecting versus decorating.

"The architecture already provided extraordinary natural light, remarkable volume and an uninterrupted connection to Middle Harbour. Our role was to complement those qualities with unique one-of-a-kind pieces of fine art and collectible design sourced from recent travels around the world."

[smartcode_project:default project_id=114246 project_image_fid=378694]

Among the collection are solid bronze sculptures by Lorenzo Quinn, alongside a curated crystalware collection and pieces sourced from international design fairs.

Park Residences sits opposite Cammeray Golf Club, Cammeray Croquet Club and Grand Slam Tennis Cammeray, around 300 metres from Neutral Bay Village and its established collection of restaurants, cafés and retail.

Brown said the combination of a whole-floor floorplan, northern aspect and proximity to Neutral Bay was becoming increasingly difficult to find on the Lower North Shore.

"Completed whole-floor penthouses with a sun-drenched north-facing aspect and sweeping Middle Harbour views are exceptionally rare," Brown said.

"Add a quiet position opposite golf, croquet and tennis facilities, a level walk to Neutral Bay Village and only minutes to the CBD, and you have a lifestyle that's incredibly difficult to replicate.

"This is a home that offers the privacy and generosity of a luxury residence together with the convenience of one of Sydney's best-connected harbourside locations."

The penthouse will be exclusively marketed by SRM Residential.

[smartcode_project_cta:default project_id=114246]

Joel Robinson

Abadeen unveils penthouse at Park Residences in Cremorne

New Brisbane developer Dalcott has unveiled Marrone, the first of three residential projects it is planning in and around Browning Street in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a> will comprise 97 predominantly two- and three-bedroom apartments, with larger residences aimed squarely at the owner-occupier market.

The project will sit in a quiet pocket of South Brisbane between South Bank and West End, close to the restaurants, cultural attractions and riverfront amenity that have driven the suburb's continued transformation.

Dalcott is targeting buyers looking for more space and amenity than has traditionally been offered in the inner-city apartment market, particularly downsizers and professionals wanting to remain close to the city.

[smartcode_project:default project_id=149951 project_image_fid=377072]

Resident facilities will be concentrated around an extensive rooftop amenity offering, including a swimming pool, spa, infrared sauna, warm and cold magnesium plunge pools, private lounge, dining room and outdoor entertaining areas.

Dalcott Managing Director Lachlan Cottee said South Brisbane's combination of lifestyle, connectivity and established character had been central to the approach to Marrone.

“South Brisbane offers a combination of lifestyle, connectivity and character that’s difficult to replicate elsewhere in Brisbane,” Cottee said.

“Our focus has been on creating homes that feel connected to that environment while providing the level of design, functionality and quality that today's owner-occupiers expect.”

The residences will feature an expressive material palette. Italian Calacatta Viola marble, known for its deep burgundy veining, will be paired with aged brass tapware, Chestnut engineered timber flooring and Tuscan Oak joinery.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="b8d833da-3b30-496a-ae30-07bdff371b50" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.35%E2%80%AFAM.png?VersionId=P6DAgOfaQzIXljKKK5j3e5NhWtrHIu9G" />

Bathrooms will feature Nara Japanese ceramics and glass bricks, while clay, walnut and brass lighting will be used throughout the apartments.

Dalcott has appointed Realm Projects, led by Managing Director Shane Foley, to handle sales and marketing following previous sold-out collaborations between the groups.

Foley said the Brisbane apartment buyer had become increasingly focused on the quality of the home itself rather than simply securing an inner-city address.

“We expect to see strong demand from buyers who still want all the advantages of inner-city living but aren’t prepared to compromise on the quality of their home,” Foley said.

“Many will be downsizers looking to leave behind the maintenance of a traditional family home without giving up the space they enjoy, while others are likely to be professionals wanting a residence that reflects the way they live today.”

“Marrone responds directly to that demand, with generous floorplans, exceptional resident amenity and a location that places some of Brisbane’s best dining, entertainment and cultural attractions within walking distance.”

<img alt="Marrone" data-entity-type="file" data-entity-uuid="61f7b22f-899e-4c0f-940a-7d3ab1bfb93a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.44%E2%80%AFAM.png?VersionId=PvN1JYxBgUpyCB7efKo52WGdSDs9nmim" />

Marrone will be the first project delivered as part of Dalcott's broader investment in the precinct.

It will be followed by La Terra, a boutique project comprising penthouse-style, single-level apartments on a northeast corner site with extensive resident amenity and city views.

Cottee said Marrone represented the first stage of the group's longer-term plans for the area.

Dalcott was established in 2025 by Lachlan Cottee and Ben Dalgliesh, combining development and construction capability under an integrated model and focusing on architecturally considered residential projects.

Marrone will initially be offered through a pre-release registration campaign ahead of its broader public launch.

Dalcott targets owner-occupiers with South Brisbane debut Marrone

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

&nbsp;

&nbsp;

&nbsp;

Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

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ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

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"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

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The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Mark Baljak

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