Project marketing agency Pontem have joined forces with the ASX-listed The Agency to create what they're hoping will be a partnership which will redefine&nbsp;how property developments are marketed and sold in the region.

The Agency, is known for its dynamic approach to the industry, and this partnership with Pontem underscores their commitment to pushing the boundaries of traditional marketing practices. With an eye toward the future, they plan to employ a cutting-edge digital sales technology platform to immerse prospective buyers in the vision and design of developer clients' projects.

Sally O’Connell, The Agency's GM of Sales Victoria, said they will utilise a digital sales technology platform whereby developer clients can showcase their projects by fully immersing purchasers in their vision and design.

"The Agency’s new Projects Team office in Melbourne’s Armadale will service our Victorian base of clients, extending our national reach with their showcase immersion suite and premium experience unlike any other," O'Connell said.&nbsp;

The move signifies a significant shift in the real estate sector towards a more immersive and digitally driven marketing approach, with The Agency aiming to provide a unique and engaging experience for both developers and potential buyers.&nbsp;

The brains behind Pontem, Edi Zhubi and Fil Gacesa, are confident that their vision aligns seamlessly with The Agency's commitment to offering premium and unique experiences to consumers.

“We use the latest digital technology to create an unmatched gold class experience,” they said.&nbsp;

"It is not only being embraced by consumers but developers too who not only see significant cost savings but the environmental benefits as it ranks highly in terms of sustainability."

“Our vision and values align with The Agency in regard to creating premium and unique experiences for consumers outside the traditional realm and our approach is a big step forward for the industry.” &nbsp;

The Agency's Projects team already boasts a strong presence across Australia, with existing teams in Sydney, the Gold Coast, and Perth. The addition of Pontem to their Victoria team adds another layer of expertise and innovation to their expanding network.

Under the leadership of The Agency Co-Founder Steven Chen in Perth and Projects (WA) Principal Daniel-Paul Filippi, The Agency's Projects team is set to redefine how real estate developments are marketed and sold across the country.

The expansion into Victoria represents a strategic move to cater to a growing demand for unique, immersive, and sustainable marketing solutions in the ever-evolving real estate market.

alisonwarters@gmail.com

Pontem join The Agency to bolster Melbourne project marketing division

A Broadbeach Waters resident has amalgamated three apartments in Florian, the popular Surfers Paradise riverfront apartment development by Pacifico Investments.

Peter Kerr, who runs PLK DESIGN, has worked with Pacifico and architect Mode to create what will be a 450 sqm, full-floor penthouse with four bedrooms and four bathrooms.

Kerr's PLK DESIGN recently won the Yacht Interior design award for Best Salon at the International Design Et Al Yachting and Aviation awards, presented in June 2023 at the Cipriani in Venice, so the designer knew what to look for when searching for an apartment.&nbsp;

"As the director of my local interior design studio PLK DESIGN, I am looking forward to fully customising the apartment to exactly what I want," Kerr said.&nbsp;

[smartcode_project:default project_id=7349 project_image_fid=207397]

Kerr said he decided on Florian&nbsp;due to the smaller number of apartments within the building, just 45, compared to a lot of other developments on the market.&nbsp;

"After looking at the quality of other projects the developer and builder have completed, I knew it was the place for me."

The location was a key element for Kerr. The site shares two boundaries with Cascade Gardens and Little Tallebudgera Creek, meaning view lines will never be built out,&nbsp;which is a rarity.&nbsp;

"Its close enough to walk to the beach, but much less busy than the tourist focused area closer to the beach. The pool, gym and barbecue amenities on the rooftop are an added bonus."

[smartcode_project:default project_id=7349 project_image_fid=207395]

Having moved from Melbourne a few years ago, Florian will be Kerr's home base when he's in the Gold Coast. It's also only a short move from where he currently resides on Monaco Street in Broadbeach Waters, meaning he's not giving up his favourite cafe, Coffee Sisters, which he can easily walk to from Florian, or the 40-acre Albert Park lake were he walks his dog.&nbsp;

It's Kerr's first time purchasing off the plan, but he noted the ease of the process.&nbsp;

"I’m downsizing from a large parcel of land, so I’m looking forward to more of a maintenance free lifestyle," he said.&nbsp;

"After spending two of years building my previous house, the ease of purchasing off the plan was too hard to pass up."

[smartcode_project:default project_id=7349 project_image_fid=207399]

The striking modern tower sets itself apart by offering a coveted riverside-facing lifestyle.&nbsp;

Drawing inspiration from the French Riviera, with interiors designed by Coco Republic, the apartments are flooded with natural light, through expansive full-height glass windows and high ceilings, while generously-sized balconies offer&nbsp;panoramic vistas of the river, parkland, and hinterland.

Crowning the 17-storey tower will be a rooftop pool, spa and sauna, offering the perfect setting to enjoy the sub-tropical climate the Gold Coast is renowned for.&nbsp;

Pacifico are soon to start construction on the Monaco Street site, with completion slated for 2025. Pacifico recently responded to buyer demand and tweak some configurations, offering more two-bedroom apartments with multi-purpose rooms.

[smartcode_project_cta:default project_id=7349]

Peter Kerr, who runs PLK DESIGN, has worked with Pacifico and architect Mode to create what will be a 450 sqm, full-floor penthouse with four bedrooms and four bathrooms

Buyer creates full floor penthouse at Florian, Surfers Paradise

Sydney-based developer Haitchin Group has officially commenced construction on the residential part of their Norwest mixed-use development, Infinity Park.

Infinity Park comprises three distinct residential buildings which will home 290 apartments.

The tallest tower, Marquee, at 25 levels, is accompanied by two five-level, low-rise buildings Alpha and Omega. Alpha and Omega will offer the most premium two and three-bedroom apartments in the precinct.

The three buildings are expected to complete half way through 2025. Construction company CJCA is handling the build.

[smartcode_project:default project_id=94408 project_image_fid=214928]

Adjacent to the residential buildings is a seven-level commercial tower which have 95 strata commercial suites and a 193 sqm rooftop fine-dining restaurant led by acclaimed chef Joshua Mason.

Construction on the commercial tower commenced in September 2022, and that's slated for completion in April 2024.

Situated atop Norwest's highest point, Infinity Park boasts panoramic views of The Hills District. The development will be anchored by a tropical lagoon-style swimming pool, the largest of its kind in Norwest.

Designed by Turner, Infinity Park comprises one, two and three-bedroom apartments which start at $630,000.

[smartcode_project:default project_id=94408 project_image_fid=214929]

Haitchin Group's General Manager Robert Tasevski said Infinity Park offers an enviable lifestyle, with a major drawcard being within walking distance of the picturesque Castle Hill Country Club.

"Our generously-sized apartments and balconies are designed with downsizers and those seeking more space than the average Sydney apartment in mind," Tasevski says.

"The larger two and three-bedroom apartments will cater to local downsizers looking for a stunning new home, close to all amenities, including the Castle Hill Country Club, Norwest Metro station, Norwest Shopping Centre, and local schools."

Tasevski said through the delivery of Infinity Park, their vision is to contribute to the long-term development of Norwest, providing an ideal opportunity for local downsizers and professional families to upgrade or rightsize.

[smartcode_project:default project_id=94408 project_image_fid=214927]

David Inkster, Director of PRD Norwest, said Norwest is undeniably one of Sydney's fastest-growing suburbs, with several hundred apartments currently under construction or set to begin soon.

"Once these projects are completed, there will be no further opportunity to purchase," Inkster says.

"Infinity Park stands out as one of the most premium mixed-use communities in Norwest. The project has already generated strong interest, particularly among local downsizers who recognise the unique opportunity it presents."&nbsp;

[smartcode_project_cta:default project_id=94408]

Infinity Park comprises three distinct residential buildings which will home 290 apartments

Construction commences on Infinity Park apartment development in Sydney's Norwest 

Queensland property developer MAYD Group is set to bring a $350 million luxury hotel and residential masterplan development to North Kirra, lodging plans for a prime 4,742 sqm beachfront site overlooking North Kirra Beach.

The North Kirra project has been inspired by Kirra and the site’s qualities; the size and location, presenting apartment buyers with a unique and limited opportunity to own a prestige apartment overlooking the beach.

MAYD, led by founder and director Todd Mould, amalgamated&nbsp;eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street. The plans are for a 160-key hotel room and 60 luxury residences including two penthouses and five unique double-storey beach houses.&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="660755cf-e537-4e7b-83d3-307511448357" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_4%20%281%29.jpg?VersionId=A2OiKnn4Fc06h0.ioLhhdbnNBZes00hj" />

“We were fortunate to have been able to acquire eight adjoining sites to create one large beachfront site for our signature masterplan at North Kirra,” Mould said.&nbsp;

“The opportunity to develop such a large beachfront site in North Kirra is a rare one that required a development design of architectural excellence and we are very pleased with the plans that we have created in collaboration with award-winning MAS Studio.

“We have been working with Gold Coast City Council on lodging the development application to deliver a landmark building of high distinction for such a prominent site, keeping the local environment and community front of mind."

Positioned at the gateway to the famous Kirra Beach, Coolangatta and Tweed Heads, MAS Studio designed the 10-storey building at 2-6 Pacific Parade&nbsp;in collaboration with award-winning interior design specialists, Mim Design.&nbsp;

“The Gold Coast is a world-renowned tourism and lifestyle destination and spots like Kirra are among the most popular with locals and visitors," Mould added.

"Given the site is just 1km from the Gold Coast Airport that is being expanded for extra capacity to attract new carriers and new international and domestic flight connections, we recognised the need for a five-star hotel, as well as private apartment residences, to meet demand from global travellers and people who work remotely.

“With 90 metres of beach frontage, holidaymakers and residents will enjoy sweeping beach and ocean views from their hotels and apartments, enjoying easy access to the white sands of North Kirra Beach, plus it’s only a short stroll to Kirra where there are restaurants, cafes&nbsp;and boutique stores.”&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="81aa63d5-65aa-4c9a-b6f7-cdf4a0a720f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_1.jpg?VersionId=74P_vrviXz0ihmKqLfyB5l5g98trcdRo" />

The residences have been designed with the owner-occupier in mind, offering a range of two, three and four-bedroom floorplans, many even benefitting from multipurpose rooms.&nbsp;

Exclusive to the building's residents will be an array of resort-style amenities, including a private pool area with a sunken lounge and wet edge, a relaxation zone with sauna, shower and spa, yoga lawn, bar, barbecue facilities, a lounge and a cinema. Residents are also set to benefit from the hotel's five-star facilities, including a port cochere, valet room and laundry services, as well as the hotel pool, lounges and restaurant.

MAS Studio director and lead architect Nick Symonds said inspiration for the masterplan design of the North Kirra project responded to the large site’s prominent position at the gateway to Kirra.

“From the outset of our design process, we have been aware of the importance of this highly visible site and the obligation to create a statement entrance to Kirra, while at the same time blending in with the surrounding built forms," Symonds said.

“The design is strongly influenced by local context, reflecting the unique beauty of North Kirra Beach and relaxed beachside lifestyle, elevating it with luxury dwellings for those who share the passion of this unique lifestyle and location."

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="03aecbb4-0284-4819-9ebb-556c0103005b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_2.jpg?VersionId=TEaSA7CAstwheDPuIpLbXxgZ4u8lUoo4" />

There will be abundant greenery on the podium, which aims to cool the street where a row of beach houses, complete with their own private green courtyards, will provide a residential scaled address to the street.

“The building designs feature deep usable balconies, sunhoods, screens, and an abundance of greenery to compliment South East Queensland’s sub-tropical climate and provide privacy, while expansive windows capture breathtaking views, drawing in the natural light and air deep into apartments," Symonds added.

MAYD Group is known for developing some of the most exclusive property projects in South East Queensland’s most sought-after postcodes. They are currently in negotiations with a global five-star hotel operator to deliver the luxury beachfront resort, which will be a major bonus for tourism in the southern Gold Coast region.

Amalgamating eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street has given MAYD the rare opportunity to create a five-star 160-key hotel, complimented by 60 premium private residences, including two penthouses and five unique double-storey beach houses. 

MAYD Group lodges plans for premium five-star hotel and residential masterplan at North Kirra Beach

First home buyers have been drawn to Sekisui House Australia's ambitious $5 billion Melrose Park North development in Sydney's northwest.

Over 1,000 apartments have already sold in the 30-hectare community which will becomes its own mini suburb with around 5,000 homes, a town centre with retail and commercial tenancies, and expansive parklands.

Rhys Morgan, of Boston Project, who has been selling the project since its inception, expressed his enthusiasm about the appeal of Melrose Park North to first home buyers.

Around 60 per cent of the 1,000 sales have gone to first home buyers.

He emphasised that the latest stage, Melrose Park Village, caters to the evolving needs of young professionals, with features such as business workspaces, wellness facilities, and a generous internal private park.

"For young buyers looking to work from home more into the future, the latest stage, Melrose Park Village, has it all," Morgan said.

"There is a lot of strength in the apartment market, with limited stock, and many people, including first home buyers, still struggling to get into the market. Melrose Park Village offers an excellent option."

The project was launched with the award-winning One Melrose during a downturn in the apartment property market in 2017.

Since then, Melrose Park North has consistently garnered positive feedback from buyers, such as offering well-priced apartments with high-quality fit-outs and build, as well as for being a good investment options, with major government projects underway, and for its public transport connections and extensive recreational facilities and new Town Centre.&nbsp;

Sekisui House Australia's CEO for Apartment and Mixed-Use Developments, Hide Seguchi, expressed his delight at the overwhelming success of the project.

"One thousand apartments sold is a remarkable result&lt;" Seguchi said.

"This project really does epitomise the Sekisui House philosophy of building a well-designed and finished apartment but also a happy and healthy place to live."

Seguchi highlighted the large internal park as a standout feature of the latest stage, which unsurprisingly has been attracting strong sales from various buyers.

Over 1,000 apartments have already sold in the 30-hectare community which will becomes its own mini suburb with around 5,000 homes, a town centre with retail and commercial tenancies, and expansive parklands

Sekisui House Australia's Melrose Park North attracts first home buyers in record numbers

Sunkin Property Group has already sold half of the apartments in the Park House, the first stage of their ambitious Net Zero community in Highett, Highett Common.

Park House, comprising 83 apartments of varying one, two, and three-bedroom configurations, stands as a testament to Sunkin's commitment to innovative and sustainable living spaces.

Highett Common is designed to be the first Net Zero Community in Victoria. The project seamlessly combines built structures and natural surroundings, embodying the concept of biophilic design. Several environmentally conscious initiatives have been integrated into the development, showcasing a dedication to a sustainable future.

[smartcode_project:default project_id=108019 project_image_fid=212651]

The development boasts a distinctive blend of natural landscapes and meticulously crafted built environments. Over 42 percent of the site is dedicated to open green space, including a sprawling three-hectare nature reserve and a one-hectare community park. This unique blend seamlessly integrates the tranquility of nature with refined urban living in the heart of Highett.

Designed by ClarkeHopkinsClarke, the architecture of Park House prioritises the infusion of natural light, warmth, and space into each apartment. Every home features an open-plan design, private outdoor living areas, and expansive walls of windows that frame the lush green vistas, connecting residents with the surrounding natural beauty.

Residents of Park House will also enjoy an array of amenities that enhance their daily lives, including both indoor and outdoor pools, wellness hubs catering to fitness and yoga enthusiasts, and a new library that will serve for both residents and the broader community.

With construction underway, residents are expected to move into Park House by mid-2025.

[smartcode_project:default project_id=108019 project_image_fid=213936]

Following the success of Park House, the next phase of development in the 9.3-hectare precinct will be a collection of three and four-bedroom luxury townhomes. The homes will be nestled within four hectares of parkland, mirroring the balance between exposed brickwork and modern, earthy materials found in the existing architecture.&nbsp;

The townhomes will feature open and flexible three and four-bedroom floorplans across two and three levels, providing residents with the versatility to adapt their living spaces as their needs change. With living areas on the lower level, the upper levels offer spacious retreats, accommodating additional living zones, home offices, or hobby and media rooms.

[smartcode_project_cta:default project_id=108019]

Designed by ClarkeHopkinsClarke, the architecture of Park House prioritises the infusion of natural light, warmth, and space into each apartment

Sunkin's Park House at Highett Common hits 50% sold

The 1908-built Cairns Post Office is set to undergo a major redevelopment which will seek to create a new hub for the Far North Queensland hub.

Sky Commercial Pty Ltd, directed by Alex Seckler, is seeking to redevelop the old 1908-built Cairns Post office at 22-34 Abbott Street in the heart of Cairns' CBD. Seckler, who acquired the heritage-listed building in 2021 for nearly $4 million, promptly expanded his holdings to include the adjacent strip of shops, creating an impressive 1.1-hectare amalgamated site.

The more than 100-year-old Cairns Post building has been dormant for many years since the newspaper's operations ceased on the site.

The development application, prepared by Kelly Reaston Development and Property Services and designed by Hunt Design, outlines a vision that combines luxury accommodation, dining, and shopping along Abbott Street. The premium apartments planned for the site aim to cater to a unique market demand in Cairns.

"The overarching design concept is to create a poster child for tropical urbanism, to formulate a building that amplifies that Cairns is a city in a tropical garden," the application states.

At the heart of the development is a tower that will rise above the existing structures, offering an array of amenities and lifestyle options. The tower's design incorporates three levels of parking, a residents' recreation area with a pool, and eight levels of short-term accommodation, featuring 75 units.

<img alt="Render of the proposed Cairns development " data-entity-type="file" data-entity-uuid="57f71331-a1db-493a-8692-073596010e96" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-09-22%20at%201.28.57%20pm.png?VersionId=f6YexpiuF4FnL.lrW7PpOLNA6N5_6HrC" />

A mix of one, two and three-bedroom apartments will be on offer, ranging in size from 67 sqm to 178 sqm.&nbsp;

The architects have responded to the evolving desire of people to return to city living, seeking the convenience of having everything at their doorstep.

"The introduction of a suite of new residences are designed to attract buyers seeking a premium product with limited intervention on maintenance, security and offering high levels of amenity," the Design Report noted.

This trend has been on the rise, driven by factors like proximity to The Esplanade with its various attractions, dining options, entertainment venues, professional services, and a diverse range of retail and commercial outlets.

The tower's design takes full advantage of the natural beauty and climate of Cairns. On the first accommodation floor, residents will enjoy a recreation area complete with a gym, spa, amenities, and a swimming pool. The pool features a glass frontage four levels above the street, creating a visually captivating element, while a wide sun deck on the same level enhances the overall experience, creating a tranquil space that further separates the tower from the lower-level heritage buildings.

The tower's aesthetic is characterised by its highly articulated design, with wide balconies that create horizontal lines and shadowed building facades. The architects have ingeniously employed a setback of the carpark face and a recessive treatment to allow the heritage buildings on the ground level to stand beside the tower structure.

Sustainability was also a focus in the design, with wide doors incorporated throughout that&nbsp;open alongside openable windows, facilitating cross-ventilation, naturally cooling the living spaces and minimising the need for air-conditioning.

The more than 100 year old Cairns Post building has been dormant for many years since the newspaper's operations ceased on the site

Tropical residential tower set to top former Cairns Post office

Evoke Property Group, led by seasoned Queensland developer Paul Spina, has officially commenced construction on their Palm Beach apartment development, Elevaire.

They've appointed Stokes Wheeler to build the 40-apartment project at 1409-1411 Gold Coast Highway,&nbsp;just a stone's throw away from the shores of Palm Beach.

Boasting a collection of two and three-bedroom residences, Elevaire has garnered significant attention from prospective buyers hailing not only from Queensland but also from Victoria.

The Cottee Parker tower has nine levels and a&nbsp;ground-floor wellness centred recreational area, featuring hot and cold magnesium pools, an open beach shower, sauna, and day beds.

[smartcode_project:default project_id=112941 project_image_fid=216016]

Each residence within Elevaire has been crafted to capture distinct aspects of its surroundings, be it the vast expanse of the coastline, the elevated vantage point, or the scenic hinterland views.&nbsp;

Francis Greenman, the creative mind behind Cottee Parker's design, says Elevaire is inspired by the glistening ocean waves and the rolling sand dunes.

"The interior palette is subtle and inviting, understated in its connection to the surroundings."

[smartcode_project:default project_id=112941 project_image_fid=216018]

Every residence has been designed to foster an unbroken flow of idyllic indoor-outdoor spaces that seamlessly connect residents with the natural beauty that surrounds them.

Situated in the coveted North Palm Beach pocket, Elevaire epitomises the true spirit of Gold Coast living in perfect harmony with its natural surroundings. Here, residents are at home on Australia's premier cosmopolitan coastline, with an array of epicurean features, from hinterland retreats to vibrant artisan cafes, restaurants, and beachfront bars.

[smartcode_project_cta:default project_id=112941]

They've appointed Stokes Wheeler to build the 40-apartment project at 1409-1411 Gold Coast Highway, just a stone's throw away from the shores of Palm Beach

Evoke Property Group breaks ground on Elevaire Palm Beach apartment development

It was 2020 when longstanding Brisbane developer Pikos Group snapped up one of the best sites in Brisbane for its next residential project.

The 2,230 sqm site, atop the Kangaroo Point cliffs on the corner of River Terrace and Main Street, was picked up from international hotels group Banyan Tree.

Pikos went about making amends to what was already proposed. They brought in Conrad Gargett to create two 13-level buildings joined by a sky bridge.

Skye Residences will home just 68 luxury apartments which have been designed to take in views of the city skyline and the Brisbane River.

[smartcode_project:default project_id=90059 project_image_fid=218023]

The site is unrepeatable because of its corner position at the top of River Terrace. Nothing can be built in front of it, given its prime spot opposite Kangaroo Point Cliffs Park, while anything built next door or further down the street will unlikely impact any view lines looking down the river.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8BjF94r36kI?si=6130_R8x4XgKMFr5" title="YouTube video player" width="560"></iframe>

No building can get closer to the steps down to Kangaroo Point Cliffs Park than Skye Residences. The easy access opens up the opportunity for future residents to be less than a minute from a walk along The Cliffs Boardwalk or a picnic on the grass looking across the river to the Botanic Gardens.

A short bus ride away is Captain Burke Park, which too offers picturesque views of&nbsp;the Brisbane River and the iconic Story Bridge.

[smartcode_project:default project_id=90059 project_image_fid=218025]

Also across the road from Skye is the popular Italian restaurant Joey's. That serves morning coffees all the way through to fine dining at night, with a terrace that takes in the best views in Kangaroo Point.

The nearby Dockside precinct and the vibrant South Bank cultural precinct also offer a variety of cafes, restaurants, and boutique stores, expanding the choices for where to relax and enjoy a meal with family and friends.

Skye Residences is perfectly positioned for those who value a hassle-free commute, with easy access to public transport options, including several bus stops along Main Street. The Holman Street Ferry Terminal is just over a kilometre away from the project, offering a more scenic commute than the norm.

[smartcode_project:default project_id=90059 project_image_fid=218024]

Skye Residences may also suit the family buyer, given the size of the apartments, the 1,000 sqm rooftop amenity in the form of an infinity pool and leisure precinct, and the project's proximity to schools.&nbsp;

St. Joseph's Primary School, one of the oldest and highest ranked Catholic Primary Schools in the state,&nbsp;is 700 metres away, while Brisbane State High School, Anglican Church Grammar School, St. Laurence's College and Shafston International College are all nearby.

Last month Pikos hit a <a href="/news/qld/pikos-advance-construction-at-kangaroo-point-apartment-development-skye-residences">major milestone in the construction progress</a> of Skye Residences. Builder Tomkins Commercial completed the excavation of the basement, dug out to home 165 resident vehicles.

[smartcode_project_cta:default project_id=90059]

Skye Residences will home just 68 luxury apartments which have been designed to take in views of the city skyline and the Brisbane River

Skye Residences: The Kangaroo Point clifftop location offering the best of Brisbane

The allure of Queensland's Sunshine Coast has for a long time attracted buyers both locally and interstate.&nbsp;The sought-after location is renowned for its pristine beaches, far-reaching views, and a burgeoning seaside culture that's second to none.

Brisbane developer Gardner Vaughan Group has sought to tap into the owner-occupier, downsizer market with the first tower in the final stage of its Bokarina Beach apartment development, Bask. They've just released a collection of three and four-bedroom apartments, a product which is incredibly scarce in the Sunshine Coast market.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220616]

The newly released apartments each have at least two bathrooms and two car spaces. They start from 120 sqm and range in size to the largest four-bed on offer which spans a generous 361 sqm.

Bask, a certified UDIA EnviroDevelopment which means it has been independently verified as achieving an outstanding performance across a range of sustainability features, comprises 135 one, two, three and four-bedroom apartments, just 100 metres from the dog-friendly Bokarina Beach.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220609]

The all-inclusive development group has designed the apartments to be the jewel within Stockland's acclaimed Bokarina masterplanned community, boasting a central location which seamlessly connects residents to the seaside culture.&nbsp;

The development features nine retail spaces, which includes a cafe and boutique shops, offering a world of leisure and convenience on the doorstep of the homes.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220616]

Bask is a place where lifestyle and function collide, with convenient amenities like a DIY dog wash and car wash, as well as&nbsp;communal relaxation spaces with pergolas, day beds, barbecue facilities, entertaining zones, a function room,&nbsp; heated pool, gym, and herb and vegetable gardens.&nbsp;

[smartcode_project_cta:default project_id=141609]

Gardner Vaughan Group launch first tower of final apartments at Bask Bokarina

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Alison Warters

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