Project marketing agency Pontem have joined forces with the ASX-listed The Agency to create what they're hoping will be a partnership which will redefine&nbsp;how property developments are marketed and sold in the region.

The Agency, is known for its dynamic approach to the industry, and this partnership with Pontem underscores their commitment to pushing the boundaries of traditional marketing practices. With an eye toward the future, they plan to employ a cutting-edge digital sales technology platform to immerse prospective buyers in the vision and design of developer clients' projects.

Sally O’Connell, The Agency's GM of Sales Victoria, said they will utilise a digital sales technology platform whereby developer clients can showcase their projects by fully immersing purchasers in their vision and design.

"The Agency’s new Projects Team office in Melbourne’s Armadale will service our Victorian base of clients, extending our national reach with their showcase immersion suite and premium experience unlike any other," O'Connell said.&nbsp;

The move signifies a significant shift in the real estate sector towards a more immersive and digitally driven marketing approach, with The Agency aiming to provide a unique and engaging experience for both developers and potential buyers.&nbsp;

The brains behind Pontem, Edi Zhubi and Fil Gacesa, are confident that their vision aligns seamlessly with The Agency's commitment to offering premium and unique experiences to consumers.

“We use the latest digital technology to create an unmatched gold class experience,” they said.&nbsp;

"It is not only being embraced by consumers but developers too who not only see significant cost savings but the environmental benefits as it ranks highly in terms of sustainability."

“Our vision and values align with The Agency in regard to creating premium and unique experiences for consumers outside the traditional realm and our approach is a big step forward for the industry.” &nbsp;

The Agency's Projects team already boasts a strong presence across Australia, with existing teams in Sydney, the Gold Coast, and Perth. The addition of Pontem to their Victoria team adds another layer of expertise and innovation to their expanding network.

Under the leadership of The Agency Co-Founder Steven Chen in Perth and Projects (WA) Principal Daniel-Paul Filippi, The Agency's Projects team is set to redefine how real estate developments are marketed and sold across the country.

The expansion into Victoria represents a strategic move to cater to a growing demand for unique, immersive, and sustainable marketing solutions in the ever-evolving real estate market.

alisonwarters@gmail.com

Pontem join The Agency to bolster Melbourne project marketing division

A Broadbeach Waters resident has amalgamated three apartments in Florian, the popular Surfers Paradise riverfront apartment development by Pacifico Investments.

Peter Kerr, who runs PLK DESIGN, has worked with Pacifico and architect Mode to create what will be a 450 sqm, full-floor penthouse with four bedrooms and four bathrooms.

Kerr's PLK DESIGN recently won the Yacht Interior design award for Best Salon at the International Design Et Al Yachting and Aviation awards, presented in June 2023 at the Cipriani in Venice, so the designer knew what to look for when searching for an apartment.&nbsp;

"As the director of my local interior design studio PLK DESIGN, I am looking forward to fully customising the apartment to exactly what I want," Kerr said.&nbsp;

[smartcode_project:default project_id=7349 project_image_fid=207397]

Kerr said he decided on Florian&nbsp;due to the smaller number of apartments within the building, just 45, compared to a lot of other developments on the market.&nbsp;

"After looking at the quality of other projects the developer and builder have completed, I knew it was the place for me."

The location was a key element for Kerr. The site shares two boundaries with Cascade Gardens and Little Tallebudgera Creek, meaning view lines will never be built out,&nbsp;which is a rarity.&nbsp;

"Its close enough to walk to the beach, but much less busy than the tourist focused area closer to the beach. The pool, gym and barbecue amenities on the rooftop are an added bonus."

[smartcode_project:default project_id=7349 project_image_fid=207395]

Having moved from Melbourne a few years ago, Florian will be Kerr's home base when he's in the Gold Coast. It's also only a short move from where he currently resides on Monaco Street in Broadbeach Waters, meaning he's not giving up his favourite cafe, Coffee Sisters, which he can easily walk to from Florian, or the 40-acre Albert Park lake were he walks his dog.&nbsp;

It's Kerr's first time purchasing off the plan, but he noted the ease of the process.&nbsp;

"I’m downsizing from a large parcel of land, so I’m looking forward to more of a maintenance free lifestyle," he said.&nbsp;

"After spending two of years building my previous house, the ease of purchasing off the plan was too hard to pass up."

[smartcode_project:default project_id=7349 project_image_fid=207399]

The striking modern tower sets itself apart by offering a coveted riverside-facing lifestyle.&nbsp;

Drawing inspiration from the French Riviera, with interiors designed by Coco Republic, the apartments are flooded with natural light, through expansive full-height glass windows and high ceilings, while generously-sized balconies offer&nbsp;panoramic vistas of the river, parkland, and hinterland.

Crowning the 17-storey tower will be a rooftop pool, spa and sauna, offering the perfect setting to enjoy the sub-tropical climate the Gold Coast is renowned for.&nbsp;

Pacifico are soon to start construction on the Monaco Street site, with completion slated for 2025. Pacifico recently responded to buyer demand and tweak some configurations, offering more two-bedroom apartments with multi-purpose rooms.

[smartcode_project_cta:default project_id=7349]

Peter Kerr, who runs PLK DESIGN, has worked with Pacifico and architect Mode to create what will be a 450 sqm, full-floor penthouse with four bedrooms and four bathrooms

Buyer creates full floor penthouse at Florian, Surfers Paradise

Sydney-based developer Haitchin Group has officially commenced construction on the residential part of their Norwest mixed-use development, Infinity Park.

Infinity Park comprises three distinct residential buildings which will home 290 apartments.

The tallest tower, Marquee, at 25 levels, is accompanied by two five-level, low-rise buildings Alpha and Omega. Alpha and Omega will offer the most premium two and three-bedroom apartments in the precinct.

The three buildings are expected to complete half way through 2025. Construction company CJCA is handling the build.

[smartcode_project:default project_id=94408 project_image_fid=214928]

Adjacent to the residential buildings is a seven-level commercial tower which have 95 strata commercial suites and a 193 sqm rooftop fine-dining restaurant led by acclaimed chef Joshua Mason.

Construction on the commercial tower commenced in September 2022, and that's slated for completion in April 2024.

Situated atop Norwest's highest point, Infinity Park boasts panoramic views of The Hills District. The development will be anchored by a tropical lagoon-style swimming pool, the largest of its kind in Norwest.

Designed by Turner, Infinity Park comprises one, two and three-bedroom apartments which start at $630,000.

[smartcode_project:default project_id=94408 project_image_fid=214929]

Haitchin Group's General Manager Robert Tasevski said Infinity Park offers an enviable lifestyle, with a major drawcard being within walking distance of the picturesque Castle Hill Country Club.

"Our generously-sized apartments and balconies are designed with downsizers and those seeking more space than the average Sydney apartment in mind," Tasevski says.

"The larger two and three-bedroom apartments will cater to local downsizers looking for a stunning new home, close to all amenities, including the Castle Hill Country Club, Norwest Metro station, Norwest Shopping Centre, and local schools."

Tasevski said through the delivery of Infinity Park, their vision is to contribute to the long-term development of Norwest, providing an ideal opportunity for local downsizers and professional families to upgrade or rightsize.

[smartcode_project:default project_id=94408 project_image_fid=214927]

David Inkster, Director of PRD Norwest, said Norwest is undeniably one of Sydney's fastest-growing suburbs, with several hundred apartments currently under construction or set to begin soon.

"Once these projects are completed, there will be no further opportunity to purchase," Inkster says.

"Infinity Park stands out as one of the most premium mixed-use communities in Norwest. The project has already generated strong interest, particularly among local downsizers who recognise the unique opportunity it presents."&nbsp;

[smartcode_project_cta:default project_id=94408]

Infinity Park comprises three distinct residential buildings which will home 290 apartments

Construction commences on Infinity Park apartment development in Sydney's Norwest 

Queensland property developer MAYD Group is set to bring a $350 million luxury hotel and residential masterplan development to North Kirra, lodging plans for a prime 4,742 sqm beachfront site overlooking North Kirra Beach.

The North Kirra project has been inspired by Kirra and the site’s qualities; the size and location, presenting apartment buyers with a unique and limited opportunity to own a prestige apartment overlooking the beach.

MAYD, led by founder and director Todd Mould, amalgamated&nbsp;eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street. The plans are for a 160-key hotel room and 60 luxury residences including two penthouses and five unique double-storey beach houses.&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="660755cf-e537-4e7b-83d3-307511448357" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_4%20%281%29.jpg?VersionId=A2OiKnn4Fc06h0.ioLhhdbnNBZes00hj" />

“We were fortunate to have been able to acquire eight adjoining sites to create one large beachfront site for our signature masterplan at North Kirra,” Mould said.&nbsp;

“The opportunity to develop such a large beachfront site in North Kirra is a rare one that required a development design of architectural excellence and we are very pleased with the plans that we have created in collaboration with award-winning MAS Studio.

“We have been working with Gold Coast City Council on lodging the development application to deliver a landmark building of high distinction for such a prominent site, keeping the local environment and community front of mind."

Positioned at the gateway to the famous Kirra Beach, Coolangatta and Tweed Heads, MAS Studio designed the 10-storey building at 2-6 Pacific Parade&nbsp;in collaboration with award-winning interior design specialists, Mim Design.&nbsp;

“The Gold Coast is a world-renowned tourism and lifestyle destination and spots like Kirra are among the most popular with locals and visitors," Mould added.

"Given the site is just 1km from the Gold Coast Airport that is being expanded for extra capacity to attract new carriers and new international and domestic flight connections, we recognised the need for a five-star hotel, as well as private apartment residences, to meet demand from global travellers and people who work remotely.

“With 90 metres of beach frontage, holidaymakers and residents will enjoy sweeping beach and ocean views from their hotels and apartments, enjoying easy access to the white sands of North Kirra Beach, plus it’s only a short stroll to Kirra where there are restaurants, cafes&nbsp;and boutique stores.”&nbsp;

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="81aa63d5-65aa-4c9a-b6f7-cdf4a0a720f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_1.jpg?VersionId=74P_vrviXz0ihmKqLfyB5l5g98trcdRo" />

The residences have been designed with the owner-occupier in mind, offering a range of two, three and four-bedroom floorplans, many even benefitting from multipurpose rooms.&nbsp;

Exclusive to the building's residents will be an array of resort-style amenities, including a private pool area with a sunken lounge and wet edge, a relaxation zone with sauna, shower and spa, yoga lawn, bar, barbecue facilities, a lounge and a cinema. Residents are also set to benefit from the hotel's five-star facilities, including a port cochere, valet room and laundry services, as well as the hotel pool, lounges and restaurant.

MAS Studio director and lead architect Nick Symonds said inspiration for the masterplan design of the North Kirra project responded to the large site’s prominent position at the gateway to Kirra.

“From the outset of our design process, we have been aware of the importance of this highly visible site and the obligation to create a statement entrance to Kirra, while at the same time blending in with the surrounding built forms," Symonds said.

“The design is strongly influenced by local context, reflecting the unique beauty of North Kirra Beach and relaxed beachside lifestyle, elevating it with luxury dwellings for those who share the passion of this unique lifestyle and location."

<img alt="Render of the North Kirra Beach project" data-entity-type="file" data-entity-uuid="03aecbb4-0284-4819-9ebb-556c0103005b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/00_2.jpg?VersionId=TEaSA7CAstwheDPuIpLbXxgZ4u8lUoo4" />

There will be abundant greenery on the podium, which aims to cool the street where a row of beach houses, complete with their own private green courtyards, will provide a residential scaled address to the street.

“The building designs feature deep usable balconies, sunhoods, screens, and an abundance of greenery to compliment South East Queensland’s sub-tropical climate and provide privacy, while expansive windows capture breathtaking views, drawing in the natural light and air deep into apartments," Symonds added.

MAYD Group is known for developing some of the most exclusive property projects in South East Queensland’s most sought-after postcodes. They are currently in negotiations with a global five-star hotel operator to deliver the luxury beachfront resort, which will be a major bonus for tourism in the southern Gold Coast region.

Amalgamating eight sites fronting Pacific Parade, Golden Four Drive and Musgrave Street has given MAYD the rare opportunity to create a five-star 160-key hotel, complimented by 60 premium private residences, including two penthouses and five unique double-storey beach houses. 

MAYD Group lodges plans for premium five-star hotel and residential masterplan at North Kirra Beach

First home buyers have been drawn to Sekisui House Australia's ambitious $5 billion Melrose Park North development in Sydney's northwest.

Over 1,000 apartments have already sold in the 30-hectare community which will becomes its own mini suburb with around 5,000 homes, a town centre with retail and commercial tenancies, and expansive parklands.

Rhys Morgan, of Boston Project, who has been selling the project since its inception, expressed his enthusiasm about the appeal of Melrose Park North to first home buyers.

Around 60 per cent of the 1,000 sales have gone to first home buyers.

He emphasised that the latest stage, Melrose Park Village, caters to the evolving needs of young professionals, with features such as business workspaces, wellness facilities, and a generous internal private park.

"For young buyers looking to work from home more into the future, the latest stage, Melrose Park Village, has it all," Morgan said.

"There is a lot of strength in the apartment market, with limited stock, and many people, including first home buyers, still struggling to get into the market. Melrose Park Village offers an excellent option."

The project was launched with the award-winning One Melrose during a downturn in the apartment property market in 2017.

Since then, Melrose Park North has consistently garnered positive feedback from buyers, such as offering well-priced apartments with high-quality fit-outs and build, as well as for being a good investment options, with major government projects underway, and for its public transport connections and extensive recreational facilities and new Town Centre.&nbsp;

Sekisui House Australia's CEO for Apartment and Mixed-Use Developments, Hide Seguchi, expressed his delight at the overwhelming success of the project.

"One thousand apartments sold is a remarkable result&lt;" Seguchi said.

"This project really does epitomise the Sekisui House philosophy of building a well-designed and finished apartment but also a happy and healthy place to live."

Seguchi highlighted the large internal park as a standout feature of the latest stage, which unsurprisingly has been attracting strong sales from various buyers.

Over 1,000 apartments have already sold in the 30-hectare community which will becomes its own mini suburb with around 5,000 homes, a town centre with retail and commercial tenancies, and expansive parklands

Sekisui House Australia's Melrose Park North attracts first home buyers in record numbers

Sunkin Property Group has already sold half of the apartments in the Park House, the first stage of their ambitious Net Zero community in Highett, Highett Common.

Park House, comprising 83 apartments of varying one, two, and three-bedroom configurations, stands as a testament to Sunkin's commitment to innovative and sustainable living spaces.

Highett Common is designed to be the first Net Zero Community in Victoria. The project seamlessly combines built structures and natural surroundings, embodying the concept of biophilic design. Several environmentally conscious initiatives have been integrated into the development, showcasing a dedication to a sustainable future.

[smartcode_project:default project_id=108019 project_image_fid=212651]

The development boasts a distinctive blend of natural landscapes and meticulously crafted built environments. Over 42 percent of the site is dedicated to open green space, including a sprawling three-hectare nature reserve and a one-hectare community park. This unique blend seamlessly integrates the tranquility of nature with refined urban living in the heart of Highett.

Designed by ClarkeHopkinsClarke, the architecture of Park House prioritises the infusion of natural light, warmth, and space into each apartment. Every home features an open-plan design, private outdoor living areas, and expansive walls of windows that frame the lush green vistas, connecting residents with the surrounding natural beauty.

Residents of Park House will also enjoy an array of amenities that enhance their daily lives, including both indoor and outdoor pools, wellness hubs catering to fitness and yoga enthusiasts, and a new library that will serve for both residents and the broader community.

With construction underway, residents are expected to move into Park House by mid-2025.

[smartcode_project:default project_id=108019 project_image_fid=213936]

Following the success of Park House, the next phase of development in the 9.3-hectare precinct will be a collection of three and four-bedroom luxury townhomes. The homes will be nestled within four hectares of parkland, mirroring the balance between exposed brickwork and modern, earthy materials found in the existing architecture.&nbsp;

The townhomes will feature open and flexible three and four-bedroom floorplans across two and three levels, providing residents with the versatility to adapt their living spaces as their needs change. With living areas on the lower level, the upper levels offer spacious retreats, accommodating additional living zones, home offices, or hobby and media rooms.

[smartcode_project_cta:default project_id=108019]

Designed by ClarkeHopkinsClarke, the architecture of Park House prioritises the infusion of natural light, warmth, and space into each apartment

Sunkin's Park House at Highett Common hits 50% sold

The 1908-built Cairns Post Office is set to undergo a major redevelopment which will seek to create a new hub for the Far North Queensland hub.

Sky Commercial Pty Ltd, directed by Alex Seckler, is seeking to redevelop the old 1908-built Cairns Post office at 22-34 Abbott Street in the heart of Cairns' CBD. Seckler, who acquired the heritage-listed building in 2021 for nearly $4 million, promptly expanded his holdings to include the adjacent strip of shops, creating an impressive 1.1-hectare amalgamated site.

The more than 100-year-old Cairns Post building has been dormant for many years since the newspaper's operations ceased on the site.

The development application, prepared by Kelly Reaston Development and Property Services and designed by Hunt Design, outlines a vision that combines luxury accommodation, dining, and shopping along Abbott Street. The premium apartments planned for the site aim to cater to a unique market demand in Cairns.

"The overarching design concept is to create a poster child for tropical urbanism, to formulate a building that amplifies that Cairns is a city in a tropical garden," the application states.

At the heart of the development is a tower that will rise above the existing structures, offering an array of amenities and lifestyle options. The tower's design incorporates three levels of parking, a residents' recreation area with a pool, and eight levels of short-term accommodation, featuring 75 units.

<img alt="Render of the proposed Cairns development " data-entity-type="file" data-entity-uuid="57f71331-a1db-493a-8692-073596010e96" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-09-22%20at%201.28.57%20pm.png?VersionId=f6YexpiuF4FnL.lrW7PpOLNA6N5_6HrC" />

A mix of one, two and three-bedroom apartments will be on offer, ranging in size from 67 sqm to 178 sqm.&nbsp;

The architects have responded to the evolving desire of people to return to city living, seeking the convenience of having everything at their doorstep.

"The introduction of a suite of new residences are designed to attract buyers seeking a premium product with limited intervention on maintenance, security and offering high levels of amenity," the Design Report noted.

This trend has been on the rise, driven by factors like proximity to The Esplanade with its various attractions, dining options, entertainment venues, professional services, and a diverse range of retail and commercial outlets.

The tower's design takes full advantage of the natural beauty and climate of Cairns. On the first accommodation floor, residents will enjoy a recreation area complete with a gym, spa, amenities, and a swimming pool. The pool features a glass frontage four levels above the street, creating a visually captivating element, while a wide sun deck on the same level enhances the overall experience, creating a tranquil space that further separates the tower from the lower-level heritage buildings.

The tower's aesthetic is characterised by its highly articulated design, with wide balconies that create horizontal lines and shadowed building facades. The architects have ingeniously employed a setback of the carpark face and a recessive treatment to allow the heritage buildings on the ground level to stand beside the tower structure.

Sustainability was also a focus in the design, with wide doors incorporated throughout that&nbsp;open alongside openable windows, facilitating cross-ventilation, naturally cooling the living spaces and minimising the need for air-conditioning.

The more than 100 year old Cairns Post building has been dormant for many years since the newspaper's operations ceased on the site

Tropical residential tower set to top former Cairns Post office

Evoke Property Group, led by seasoned Queensland developer Paul Spina, has officially commenced construction on their Palm Beach apartment development, Elevaire.

They've appointed Stokes Wheeler to build the 40-apartment project at 1409-1411 Gold Coast Highway,&nbsp;just a stone's throw away from the shores of Palm Beach.

Boasting a collection of two and three-bedroom residences, Elevaire has garnered significant attention from prospective buyers hailing not only from Queensland but also from Victoria.

The Cottee Parker tower has nine levels and a&nbsp;ground-floor wellness centred recreational area, featuring hot and cold magnesium pools, an open beach shower, sauna, and day beds.

[smartcode_project:default project_id=112941 project_image_fid=216016]

Each residence within Elevaire has been crafted to capture distinct aspects of its surroundings, be it the vast expanse of the coastline, the elevated vantage point, or the scenic hinterland views.&nbsp;

Francis Greenman, the creative mind behind Cottee Parker's design, says Elevaire is inspired by the glistening ocean waves and the rolling sand dunes.

"The interior palette is subtle and inviting, understated in its connection to the surroundings."

[smartcode_project:default project_id=112941 project_image_fid=216018]

Every residence has been designed to foster an unbroken flow of idyllic indoor-outdoor spaces that seamlessly connect residents with the natural beauty that surrounds them.

Situated in the coveted North Palm Beach pocket, Elevaire epitomises the true spirit of Gold Coast living in perfect harmony with its natural surroundings. Here, residents are at home on Australia's premier cosmopolitan coastline, with an array of epicurean features, from hinterland retreats to vibrant artisan cafes, restaurants, and beachfront bars.

[smartcode_project_cta:default project_id=112941]

They've appointed Stokes Wheeler to build the 40-apartment project at 1409-1411 Gold Coast Highway, just a stone's throw away from the shores of Palm Beach

Evoke Property Group breaks ground on Elevaire Palm Beach apartment development

It was 2020 when longstanding Brisbane developer Pikos Group snapped up one of the best sites in Brisbane for its next residential project.

The 2,230 sqm site, atop the Kangaroo Point cliffs on the corner of River Terrace and Main Street, was picked up from international hotels group Banyan Tree.

Pikos went about making amends to what was already proposed. They brought in Conrad Gargett to create two 13-level buildings joined by a sky bridge.

Skye Residences will home just 68 luxury apartments which have been designed to take in views of the city skyline and the Brisbane River.

[smartcode_project:default project_id=90059 project_image_fid=218023]

The site is unrepeatable because of its corner position at the top of River Terrace. Nothing can be built in front of it, given its prime spot opposite Kangaroo Point Cliffs Park, while anything built next door or further down the street will unlikely impact any view lines looking down the river.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8BjF94r36kI?si=6130_R8x4XgKMFr5" title="YouTube video player" width="560"></iframe>

No building can get closer to the steps down to Kangaroo Point Cliffs Park than Skye Residences. The easy access opens up the opportunity for future residents to be less than a minute from a walk along The Cliffs Boardwalk or a picnic on the grass looking across the river to the Botanic Gardens.

A short bus ride away is Captain Burke Park, which too offers picturesque views of&nbsp;the Brisbane River and the iconic Story Bridge.

[smartcode_project:default project_id=90059 project_image_fid=218025]

Also across the road from Skye is the popular Italian restaurant Joey's. That serves morning coffees all the way through to fine dining at night, with a terrace that takes in the best views in Kangaroo Point.

The nearby Dockside precinct and the vibrant South Bank cultural precinct also offer a variety of cafes, restaurants, and boutique stores, expanding the choices for where to relax and enjoy a meal with family and friends.

Skye Residences is perfectly positioned for those who value a hassle-free commute, with easy access to public transport options, including several bus stops along Main Street. The Holman Street Ferry Terminal is just over a kilometre away from the project, offering a more scenic commute than the norm.

[smartcode_project:default project_id=90059 project_image_fid=218024]

Skye Residences may also suit the family buyer, given the size of the apartments, the 1,000 sqm rooftop amenity in the form of an infinity pool and leisure precinct, and the project's proximity to schools.&nbsp;

St. Joseph's Primary School, one of the oldest and highest ranked Catholic Primary Schools in the state,&nbsp;is 700 metres away, while Brisbane State High School, Anglican Church Grammar School, St. Laurence's College and Shafston International College are all nearby.

Last month Pikos hit a <a href="/news/qld/pikos-advance-construction-at-kangaroo-point-apartment-development-skye-residences">major milestone in the construction progress</a> of Skye Residences. Builder Tomkins Commercial completed the excavation of the basement, dug out to home 165 resident vehicles.

[smartcode_project_cta:default project_id=90059]

Skye Residences will home just 68 luxury apartments which have been designed to take in views of the city skyline and the Brisbane River

Skye Residences: The Kangaroo Point clifftop location offering the best of Brisbane

The allure of Queensland's Sunshine Coast has for a long time attracted buyers both locally and interstate.&nbsp;The sought-after location is renowned for its pristine beaches, far-reaching views, and a burgeoning seaside culture that's second to none.

Brisbane developer Gardner Vaughan Group has sought to tap into the owner-occupier, downsizer market with the first tower in the final stage of its Bokarina Beach apartment development, Bask. They've just released a collection of three and four-bedroom apartments, a product which is incredibly scarce in the Sunshine Coast market.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220616]

The newly released apartments each have at least two bathrooms and two car spaces. They start from 120 sqm and range in size to the largest four-bed on offer which spans a generous 361 sqm.

Bask, a certified UDIA EnviroDevelopment which means it has been independently verified as achieving an outstanding performance across a range of sustainability features, comprises 135 one, two, three and four-bedroom apartments, just 100 metres from the dog-friendly Bokarina Beach.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220609]

The all-inclusive development group has designed the apartments to be the jewel within Stockland's acclaimed Bokarina masterplanned community, boasting a central location which seamlessly connects residents to the seaside culture.&nbsp;

The development features nine retail spaces, which includes a cafe and boutique shops, offering a world of leisure and convenience on the doorstep of the homes.&nbsp;

[smartcode_project:default project_id=141609 project_image_fid=220616]

Bask is a place where lifestyle and function collide, with convenient amenities like a DIY dog wash and car wash, as well as&nbsp;communal relaxation spaces with pergolas, day beds, barbecue facilities, entertaining zones, a function room,&nbsp; heated pool, gym, and herb and vegetable gardens.&nbsp;

[smartcode_project_cta:default project_id=141609]

Gardner Vaughan Group launch first tower of final apartments at Bask Bokarina

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

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Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

Joel Robinson

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

[smartcode_project_cta:default project_id=95606]

ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Far East Consortium brings Eliza Collection to 640 Bourke Street ahead of October construction start

By the time S&amp;S Projects began planning <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia</a>, the developer already had three Rainbow Bay projects from which to draw.

Flow, Awaken and Esprit had given <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Projects</a> experience developing in the southern Gold Coast enclave, as well as buyer feedback that could be carried into its fourth project, a boutique collection of 38 residences at 271 Boundary Street.

“We have experienced a lot of success in this location and as this was our fourth building we had taken all of the learnings and buyer feedback from previous projects to arrive at a design and apartment mix that we believe had captured all of that experience and remained a true S&amp;S Project in its design and amenity,” the developer said.

That experience has translated into a collection of two, three, four and five-bedroom residences including two penthouses positioned on an elevated corner in Rainbow Bay, where the site opens to multiple coastal view corridors and the area's distinctive north-facing bay.

[smartcode_project:default project_id=140491 project_image_fid=284542]

S&amp;S Projects says the Boundary Street site took years to assemble, having previously comprised six units, a house and a duplex. The developer worked individually with the existing owners to bring the properties together after an earlier attempt to sell the site had been complicated by the number of parties involved.

“We are constantly looking for properties that meet our brand standards of location, views, and sites that are rare with unique aspects that we can develop to maximise the lifestyle of residents who live in our buildings,” S&amp;S Projects said.

The Boundary Street site gave <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a> a different set of conditions to work with.&nbsp;

“Our design brief was to design a building that took advantage of its unique elevated corner siting offering a range of spectacular view corridor opportunities,” Cottee Parker said.

“The design had to reinforce the strong brand pillars of S&amp;S which are quality, luxury and superior resident amenity.”

[smartcode_project:default project_id=140491 project_image_fid=284543]

Cottee Parker responded with a sculptural floorplate and strong horizontal banding, with continuous balconies and landscaped planters wrapping the building. Operable screens along the balcony edges allow residents to manage light and shade while creating an additional layer of pattern across the facade.

The tower rises above a heavily landscaped podium incorporating the entry lobby and recreational level, while the broader architectural expression takes cues from Rainbow Bay's coastal environment through its organic forms and light material palette.

Cottee Parker says the design has also been developed to complement S&amp;S Projects’ three previous Rainbow Bay developments while retaining its own architectural identity.

Inside, the residences continue that coastal response through two interior schemes centred on warm timbers and neutral tones, alongside patterned natural stone and fluted detailing.

Floor-to-ceiling sliding glass doors connect open-plan living areas to wraparound balconies, while natural stone is used across benchtops, splashbacks and bathroom walls. Specifications also include light-washed timber flooring, gas fireplaces, integrated bar and wine fridges, freestanding stone baths and 100 per cent wool carpet.

[smartcode_project:default project_id=140491 project_image_fid=284559]

Cottee Parker Director Sandra Brown said the intention was to create an architectural response closely connected to its surroundings.

“Imagine architecture that breathes with the rhythm of nature, where every curve and line flows seamlessly – creating spaces that dance with the elements, where sunlight kisses every surface and the gentle sea breeze fills every space,” Brown said.

The lessons S&amp;S Projects carried into Radia also extend to its resident amenity, with a substantial collection of shared facilities planned for just 38 residences.

A dedicated Residents Club will include a lap pool and spa, gymnasium, ice bath, sauna, steam room and hot rocks sauna. A residents' lounge, private dining room, outdoor dining and barbecue area and business centre are also planned, along with storage and dedicated surfboard and beach lockers.

S&amp;S Projects Founding Director Paul Gedoun said the facilities were also designed around the project's Rainbow Bay setting.

“Each amenity is designed to capitalise on the lifestyle of Rainbow Bay, ensuring residents can enjoy the relaxed coastal experience the enclave is famous for,” Gedoun said.

[smartcode_project:default project_id=140491 project_image_fid=284555]

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> says purchasers to date have predominantly included local downsizers, interstate lifestyle investors and families, alongside a strong contingent of repeat S&amp;S purchasers.&nbsp;

According to the project sales team, feedback has centred on the natural stone and joinery, generous floorplans, natural light and the ability for residences to capture views in multiple directions. The completed Flow, Awaken and Esprit developments have also provided prospective purchasers with an existing reference point for S&amp;S Projects' delivery in Rainbow Bay.

There has also been interest from high-profile surfers and people connected to the surf community, with the elevated building providing outlooks towards several of the area's recognised surf breaks.

Radia continues S&amp;S Projects' concentration of development in a tightly held part of the southern Gold Coast, close to Rainbow Bay Beach, Snapper Rocks, Duranbah Beach, Greenmount Beach and the Tweed River. The neighbourhood also includes a growing collection of hospitality venues, while Coolangatta Airport provides connections beyond the southern Gold Coast.

Hutchinson Builders is now delivering Radia, continuing the project from early works privately funded by S&amp;S Projects. The $250 million development is expected to reach completion in the third quarter of 2027.

“With our history in Rainbow Bay, we have been fortunate to be heavily involved in how the development landscape has unfolded and this project slides into the property landscape comfortably and will feel like it was always there,” the developer said.

[smartcode_project_cta:default project_id=140491]

How three Rainbow Bay projects shaped S&S Projects' fourth, Radia

Nearly 40 years after <a href="https://www.apartments.com.au/developers/sheida-group">The Sheida Group</a> began working on the northern Gold Coast, the family-owned developer is continuing its involvement in Hope Island with Marina Point Apartments, where apartment scale has been a central part of the development.

Across the 235-apartment waterfront community, the developer has prioritised larger floorplans, substantial open space and marina access, responding to a purchaser base that has predominantly comprised local owner-occupiers and downsizers moving from larger homes.

"Having already delivered Anchorage nearby, we also understood this particular market and how people live here," developer Rick Sheida said.

"<a href="https://www.apartments.com.au/new-apartments/marina-point-apartments-hope-island-66-view-line-terrace-hope-island-qld-4212">Marina Point&nbsp;Apartments</a> gave us the opportunity to build on those lessons and create the next evolution of our work in Hope Island."

[smartcode_project:default project_id=136992 project_image_fid=293151]

The Sheida Group acquired the Marina Point land around 2018. Its appeal, Sheida says, went beyond having a waterfront address.

"What attracted us was not simply that the site was waterfront, but the way it meets the water," he said.

"It sits at the junction of broad waterways, creating long sightlines, changing views and a sense of movement throughout the day. Its shape also allowed us to orient the buildings outward, improve privacy between residences and make better use of natural light and breezes."

The buildings have subsequently been positioned around the perimeter of the site, allowing most apartments to take in water views while others look across the resort amenity or hinterland. Once all four buildings are complete, approximately one hectare of the site is expected to remain as open space.

The waterfront also provides the potential for up to 50 marina berths, with berths ranging from 15 to 24 metres and options designed to accommodate wider vessels including catamarans. Access from the marina to the Gold Coast Seaway is bridge-free.

[smartcode_project:default project_id=136992 project_image_fid=293149]

The developer says purchasers to date have predominantly been owner-occupiers and downsizers from <a href="https://www.apartments.com.au/new-apartments/marina-point-apartments-hope-island-66-view-line-terrace-hope-island-qld-4212">Hope Island</a> and elsewhere on the Gold Coast, generally aged between 45 and 70. Many have sold larger family homes or properties requiring significant upkeep.

That purchaser profile informed a design brief centred on retaining the space and functionality of a larger home within an apartment format.

"Many of our buyers are coming from large, well-appointed homes in Sanctuary Cove and the surrounding area," the project team said.

"They are accustomed to generous spaces and thoughtful design, so it was important that the apartments delivered the same sense of comfort and functionality.

"Every room needed to feel well proportioned, every space needed a clear purpose and nothing could feel compromised."

Residences range from 139 sqm through to 319 sqm penthouses, with two car spaces provided to apartments and three to penthouses. Minimum 2.7-metre ceilings, floor-to-ceiling glazing, entertainer's kitchens with butler's pantries, substantial storage and balconies ranging from 18 sqm to 37 sqm further reflect the emphasis on space.

One purchaser from Sanctuary Cove has taken the concept further, combining two of Marina Point's largest apartments to create a 552 sqm residence with raked ceilings reaching up to 4.5 metres.

[smartcode_project:default project_id=136992 project_image_fid=293155]

With Building 1 now complete, the developer is also seeing its original design assumptions tested against purchaser feedback.

Three completed display residences allow prospective purchasers to compare apartment sizes, layouts, finishes and outlooks in person. The sales team says one of the most consistent responses has been to the scale of the apartments, with visitors describing them as feeling more like homes than conventional apartments.

The first stage of resident amenity is also operational, including a 25-metre heated lap pool, Technogym-equipped gym, infrared sauna, golf simulator and yoga room. Future facilities are set to include a resort-style pool and spa, waterfront barbecue area and a residents' lounge with a library, fireplace, pool table, kitchen and bar.

Rather than treating the four buildings independently, the design brief called for a complete waterfront neighbourhood, balancing private residences with landscaping, open space, marina access and shared amenity.

[smartcode_project:default project_id=136992 project_image_fid=293152]

For Sheida, Marina Point Apartments is ultimately an extension of the developer's longer-term involvement in Hope Island and its view of how the suburb is evolving.

"We were equally interested in the long-term future of Hope Island," he said.

"Its position between Brisbane and the central Gold Coast gives residents access to both, while improving transport connections are making the northern Gold Coast increasingly attractive as a permanent place to live."

Hope Island Marketplace is 1.3 kilometres from Marina Point, while Sanctuary Cove and Paradise Point are within six kilometres. Links Hope Island, The Pines and The Palms golf courses are also nearby, and the new Hope Island train station is under construction around five kilometres from the development.

Building 2 is under construction, with completion scheduled for 2027.

[smartcode_project_cta:default project_id=136992]

Alison Warters

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