It's taken less than nine months for developer Sherpa Property Group to sell out all 51 apartments in its <a href="https://www.apartments.com.au/new-apartments/flourish-oasis-palm-beach-7-9-sixth-avenue-palm-beach-qld-4221">Flourish Oasis</a> development in <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a>, over a year before its anticipated completion.

&nbsp;

Located at 7-9 Sixth Avenue, the $67 million development has resonated strongly with both local owner-occupiers and downsizers seeking high-quality apartments within walking distance of the beach, dining precincts and everyday amenities.

[smartcode_project:default project_id=151449 project_image_fid=357458]

Christie Leet, Founder of <a href="https://www.apartments.com.au/developers/sherpa-property-group">Sherpa Group</a>, said the sell-out reflected both the strength of the Palm Beach market and the success of Sherpa's community-first approach to development.

"The sell-out of Oasis is a fantastic outcome and reinforces the strong demand we're seeing for thoughtfully designed apartments in lifestyle locations," Leet said.

"From the outset, our vision was to create a development that genuinely enhanced the Palm Beach community while providing residents with exceptional homes and wellness-focused amenities.

"We've been incredibly encouraged by the level of local support throughout the campaign, 72.5 per cent of buyers are locals, with a significant proportion of purchasers choosing Oasis as their future home rather than an investment."

[smartcode_project:default project_id=151449 project_image_fid=357463]

Construction is now progressing following development approval, with trusted builder LPS Group delivering the project and completion anticipated in Q3 2027.

Oasis forms part of Sherpa Group's successful Flourish collection, which has become recognised for its focus on wellness, community and elevated coastal living.

[smartcode_project:default project_id=151449 project_image_fid=357469]

Residents will have private access to a rooftop amenity space featuring a pool, gym, sauna, steam room, hot and cold plunge pools, spa and barbecue facilities.

"The success of Oasis demonstrates that buyers continue to prioritise quality, location and lifestyle," Leet said.

"We are proud to have delivered a project that has resonated so strongly with the market and look forward to bringing Oasis to life for our future residents."

Sherpa recently launched <a href="https://www.apartments.com.au/new-apartments/flourish-soleira-palm-beach-1150-1160-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a>, its third instalment of the Flourish brand in Palm Beach following Flourish Oasis and <a href="https://www.apartments.com.au/new-apartments/amargo-6-12-sixth-avenue-palm-beach-qld-4221">Flourish Amargo</a>.

[smartcode_project_cta:default project_id=151449]

Joel Robinson

Sherpa sells out Flourish Oasis in booming Palm Beach

Urban Property Group's <a href="https://www.apartments.com.au/new-apartments/la-vera-macquarie-park-94-talavera-road-macquarie-park-nsw-2113">La Vera</a> is leading the next phase of Macquarie Park's residential evolution, with the new apartment development set to become the first of several new apartment projects in the precinct to complete.

The 169-apartment building has now topped out ahead of its scheduled completion in the third quarter of 2026, as new residential investment continues to reshape one of Sydney's largest employment hubs into a true mixed-use precinct.

[smartcode_project:default project_id=134951 project_image_fid=368645]

Cox Architecture has designed La Vera to capture the best of its unique positioning on Talavera Road, orienting the building towards Lane Cove National Park.&nbsp;The building features a sculpted northern façade with flowing curves inspired by the surrounding landscape, while its city-facing elevation adopts a more structured architectural expression to maximise skyline views.

"The vision for the project was to conceive a building that adopted an organic and curvilinear form to the northern portion that faces the Lane Cove National Park," <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a> Director Felipe Miranda said.

"The residents that reside in the northern portion of the building benefit by having beautifully crafted curved balconies that speak to the natural context and heighten the relationship of their internal living spaces to the external balconies."

[smartcode_project:default project_id=134951 project_image_fid=358802]

La Vera offers a diverse mix of one, two, three, and four-bedroom configurations, with prices currently starting from $740,000. Buyers so far have been a mix of Sydney-based investors,&nbsp;metro commuters, owner-occupiers and downsizers from surrounding North Shore suburbs.

Both investors and owner-occupiers have been drawn to La Vera's proximity to Macquarie University, Macquarie University Hospital, Macquarie Centre and the Sydney Metro, infrastructure that supports both strong rental demand and a convenient lifestyle for residents.

The apartments feature full-height glazing, timber flooring throughout living areas, stone kitchen benchtops, SMEG appliances, floor-to-ceiling bathroom tiling and ducted air conditioning.

Residents will have access to a rooftop recreation level featuring a swimming pool, sauna, barbecue facilities and landscaped relaxation areas, complemented by additional communal space at ground level. Many apartments enjoy uninterrupted views across Lane Cove National Park, reinforcing the project's connection to its natural setting.

[smartcode_project:default project_id=134951 project_image_fid=364551]

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a>, a family-owned developer and builder with nearly four decades of experience, holds a 4.5-star iCIRT rating and was Australia's first developer to introduce 10-Year Latent Defects Insurance (LDI). La Vera is the first apartment development in <a href="https://www.apartments.com.au/developments/macquarie-park-nsw-2113">Macquarie Park</a> approved to offer the additional insurance protection, alongside a five-year warranty on SMEG appliances.

Urban Property Group CEO Patrick Elias said the additional protection reflects changing buyer expectations in the off the plan market.

"Consumers are a lot more weary and a lot more concerned in buying off the plan than they ever have been. Having LDI is a tool to portray the confidence that we have in our product, and a confidence we want buyers to share," Elias said.

Following completion of the building later this year, buyers will move into their apartments well before Christmas.

[smartcode_project_cta:default project_id=134951]

La Vera closes in on completion as Macquarie Park continues residential transformation

Brisbane developer Red &amp; Co's decision to include dual key apartments in its debut Gold Coast apartment development, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO Varsity Lakes</a>, is proving to be one of the project's biggest drawcards, with buyers quickly snapping up the flexible residences.

More than half of the project's 36 dual key apartments have already sold, helping drive COMO beyond the 50 per cent sold mark within the first month of launch.

The strong response highlights growing demand for apartment designs that can adapt to changing lifestyles, with buyers increasingly looking for homes that accommodate multi-generational living, provide rental income opportunities or simply offer greater flexibility over time.

Located on the shores of Lake Orr, COMO will deliver 156 apartments across 16 levels, with the dual-key residences forming a limited release within the broader development.

Each combines a primary two-bedroom apartment with a fully self-contained studio on a single title, connected by a shared foyer and lockable internal door. The design allows owners to house ageing parents, adult children or guests while maintaining privacy, or lease the secondary residence to generate additional income.

Just 17 of the original 36 dual key apartments remain available.

[smartcode_project:default project_id=135546 project_image_fid=367096]

The innovative configuration combines two fully self-contained residences on a single title, typically comprising a primary two-bedroom apartment alongside a separate studio residence, connected via a shared foyer and lockable internal door.&nbsp;

The model is proving particularly attractive to owner occupiers navigating changing family dynamics and the realities of the current housing crisis.&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363511]

<a href="https://www.apartments.com.au/project-marketer/npa">NPA</a>&nbsp;CEO Andrew Erwin said dual key living was resonating strongly with modern buyers because it delivered both financial flexibility and practical lifestyle benefits.&nbsp;

“The housing crisis and rising cost of living are fundamentally changing how Australians think about home ownership,” Erwin said.&nbsp;

“Dual key apartments provide a genuine solution for families who want to stay connected while maintaining independence. Parents can help adult children save for a future home, ageing parents can remain nearby without moving into aged care, and owners still retain privacy and flexibility.

“Importantly, buyers are also recognising the financial advantages. It creates the opportunity to generate additional income from part of the home without the holding costs associated with owning a separate investment property.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363509]

Unlike traditional dual occupancy arrangements, the residences operate under a single title, meaning owners only incur one set of body corporate fees, council rates and holding costs.&nbsp;

The secondary residence can also evolve over time - functioning as guest accommodation, a home office, creative studio or private retreat before later becoming an income-producing asset.

<a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a>&nbsp;Director and Co-Founder David Laverty said the strong early sales reflected growing buyer urgency and changing priorities within the market.&nbsp;

“Securing more than half of COMO’s residences within such a short timeframe is an outstanding result and a clear endorsement of both the design and location,” Laverty said.&nbsp;

“Buyers are responding to the combination of location, connectivity and amenity, but ultimately it’s value relative to other East Coast markets that is driving enquiry.”&nbsp;

“We’re also seeing strong interest from owner occupiers looking for homes that can adapt with them over time. Flexibility has become one of the most important considerations for buyers in today’s market.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363515]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, COMO features a mix of one-, two- and three-bedroom residences with 2.7-metre ceilings and larger-format floorplans aimed at owner occupiers, downsizers and lifestyle-focused buyers.&nbsp;

The development will feature an extensive rooftop recreation and wellness offering including a 25-metre lap pool, sundeck, barbecue and dining areas, gym, sauna, plunge baths, landscaped gardens, wellness spaces and rooftop pickleball and paddleball courts.

The remaining dual key apartments range from 137 sqm to 167 sqm and include generous three-bedroom layouts with separate self-contained studio accommodation and dual parking.&nbsp;

Erwin said the dual key concept represented a broader shift in how Australians would live in the future.

“People want homes that can evolve with their lives,” he said.&nbsp;

“A dual key apartment can suit a family today, support an ageing parent tomorrow, and potentially generate income later on. That adaptability is becoming incredibly valuable in the current environment.”

Prices currently range from $2,115,750 to $2,583,000.&nbsp;

[smartcode_project_cta:default project_id=135546]

Inter-generational living drives demand for COMO’s dual key apartments as housing pressures reshape buyer priorities 

Builder-developer&nbsp;<a href="https://www.apartments.com.au/developers/ceerose">Ceerose</a> has doubled down on its Leichhardt ambitions, lodging its second State Significant Development Application (SSDA) in the suburb in the last six months.

Their newest proposal seeks to transform a former industrial precinct into a new residential community centred around the adaptive reuse of one of the site's heritage warehouse buildings.

The new project, on a 6,930 sqm block at&nbsp;<a href="https://www.apartments.com.au/new-apartments/40-76-william-street-leichhardt-nsw-2040">40–76 William Street</a>, will bring more than 200 apartments to a suburb that has seen little to no new supply in recent years. It follows Ceerose's late 2025 SSDA for a mixed-use apartment project on nearby Parramatta Road, signalling the developer's growing investment in Sydney's Inner West.

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, the redevelopment would involve the demolition of four existing industrial buildings while retaining and adaptively reusing the site's most significant warehouse. The retained structure would anchor a new residential precinct comprising five interconnected buildings arranged around a large central landscaped courtyard, with heights stepping from five storeys along the surrounding residential streets to 11 storeys at the William Street corner.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="7258c54c-8167-479e-8361-2d5fca9915b4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010B%20-%20CGI%20-%20View%202.jpg?VersionId=S9DQfxu_jpcB5LrAEYFUbyMzg5odW6i5" />

According to the Architecture Design Report by Woods Bagot, the proposal "seeks to create a residential village centred around a generous green heart while celebrating the site's industrial heritage through the adaptive reuse of the existing warehouse building."

The development would comprise 203 apartments, with 188 proposed as build-to-sell residences, alongside 15 affordable housing apartments.

Rather than treating the retained warehouse as a standalone heritage object, Woods Bagot has sought to weave the site's industrial history throughout the masterplan. The proposal retains the north and west facades of the landmark corner warehouse, while new buildings reinterpret the site's brick-and-steel industrial language through their material palette and architectural expression.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="9e8c64c2-881b-49e1-8c90-6b6acaaa45b6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010C%20-%20CGI%20-%20View%203.jpg?VersionId=Qm8_8H_Xrg_sc4Mdjc59vlAcKF_5wRTb" />

The design is organised around what Woods Bagot describes as a "green heart", a landscaped communal open space that reinstates the leafy character removed when the site became an industrial storage facility. A new pedestrian laneway running through the site would improve permeability between William, North and Francis streets, linking residents through landscaped public spaces while activating the ground plane.

Residents would have access to communal gardens, rooftop open space and shared recreation areas distributed throughout the development. Sustainability has also been prioritised, with the project targeting an average 7.9-star NatHERS rating. Proposed initiatives include rooftop solar generation, rainwater harvesting, passive solar design, naturally ventilated lobbies, extensive cross-ventilation and the reuse of existing building fabric to reduce embodied carbon.

The adaptive reuse strategy became a defining feature of the application after heritage investigations found only one of the site's industrial buildings could feasibly be retained. The Heritage Impact Statement concludes that preserving the key warehouse façades while referencing the site's industrial character throughout the new development provides an appropriate balance between renewal and conservation.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="efffafdb-594f-4e2b-a067-921fd51c05e1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010D%20-%20CGI%20-%20View%204.jpg?VersionId=DPmE4.k16YRt0i27hEZVtJAffarpvUfx" />

"Retention and adaptation of the site buildings has been explored but found not to be feasible except for the tallest building, whose street facades will be retained," the heritage report states.

"The proposed building will interpret the brick and steel character of the subject site, including reuse of some components and construction of a large 'sawtooth' structure in the proposed open space."

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="3bfef2b5-83f5-40cd-9cab-767092f34266" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010E%20-%20CGI%20-%20View%205.jpg?VersionId=7asb3i_ql4ybbuJOUb5UHBEIy0Q9t.DF" />

The William Street site is located around 300 metres from Leichhardt North Light Rail station and a short walk to Norton Street's retail, dining and hospitality precinct. The surrounding area has increasingly become a focus for urban renewal given its proximity to public transport and the Parramatta Road corridor.

Ceerose, founded by Edward Doueihi in 1998, has become one of Sydney's more active apartment developers, with completed projects including The Alex Collective in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay. They are currently delivering Belgravia, 17 luxury apartments in Potts Point.

First look: Ceerose doubles down in Leichhardt with adaptive reuse of former warehouse site

Melbourne developer Spacious Group has completed Voyage Altona, one of the closest new apartment developments to Altona Beach.

Off the plan purchasers have started moving into the 49-apartment project on Pier Street, with the remaining move-in-ready one-, two- and three-bedroom apartments starting from just over $500,000.

Display apartments have now been fitted out, allowing prospective buyers to inspect the completed residences by appointment.

[smartcode_project:default project_id=112195 project_image_fid=372638]

The completed apartments feature open-plan living and dining areas which extend onto private balconies and terraces, while full-height glazing maximises natural light throughout the interiors.&nbsp;

Hybrid timber-look flooring, stone benchtops, Miele appliances, porcelain-tiled bathrooms and generous storage feature throughout the building which also features landscaped communal areas, expansive shared terraces, lift access and secure on-grade parking.

Drawing inspiration from its bayside setting, Voyage adopts a restrained palette of warm neutral tones and textured finishes. Many of the apartments take advantage of views across Port Phillip Bay, while the indoor-outdoor living spaces have been designed to make the most of the coastal outlook.

[smartcode_project:default project_id=112195 project_image_fid=3286]

Voyage was developed to address what Spacious Group identified as an undersupply of higher-quality apartment product in Altona, with a focus on owner-occupiers looking to remain within the bayside community.

"Voyage responds to very strong local buyer demand for quality, owner-occupier-focused product," says Barry Plant Projects Director Jarrod Farey, who has handled sales since the project's launch.

"The project delivers an elevated lifestyle proposition, with its design and quality of finish far exceeding anything previously produced in the area, as well as its proximity to Pier Street Village and the beach."

The majority of purchasers have been local downsizers and owner-occupiers looking to stay within the Altona community but who previously had limited opportunities to buy a brand-new apartment.

[smartcode_project_cta:default project_id=112195]

Spacious Group completes Voyage Altona in Altona's beachside precinct

Underquoting

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GUEST OBSERVATION
The NSW Baird Government’s recent ‘blitz’ on real estate agents , and specifically underquoting, is political grandstanding of the highest order.
By their own admission there were only 82 complaints to NSW Fair trading last year on under quoting – coming from over 200,000 property transactions.
All this in a rising market where it is extremely difficult to very accurately price property based on historical comparable sales.
The current Fair Trading Minister and Premier Baird should be consulting with the industry to arrive at the best long term solutions rather than their current actions obviously designed to win a few more votes. If they are serious about taking appropriate action to avoid any possibility of underquoting there are three steps they should take;
<ul>
<li>Eliminate the growing trend of ‘offers from’. This does no favours for the real estate industry, frustrates consumers and gives the impression the agent hasn’t a clue on assessing the value of a property. Traditionally, there are three main methods of sale – private treaty with a firm asking price; public auction and tender or expressions of interest , both methods, with a firm deadline and a concealed price. The government should insist on one of these 3 methods being employed by agents with no mention of price in an auction or tender process. 
</li>
<li>The NSW government and the Real Estate Institute should be heavily promoting buyers agents in every transaction. This would mean all purchasers had professional representation in the transaction thereby eliminating disputes surrounding price levels, gazumping and the general belief that ,an agent being paid by the vendor, is also acting for the purchaser. This initiative would almost entirely eliminate disputes and ensure a purchaser had advice on market research, price levels, buying strategies and professional negotiating. 
</li>
<li>Increase the education requirements for agent licensing. It is now well documented that the current education requirements are at their lowest levels in NSW history . The entry requirements must be increased and preferably aligned to the best education levels of other States. In addition, the Continuing Professional Development rules should be modified to being less prescriptive and broaden the annual learning requirements.</li>
</ul>
The government’s current actions where they recently ‘raided’ numerous agents in the Sutherland Shire and announced a blitz on under quoting has to be seen very cynically so close to an election. It is akin to taking a chainsaw to a small bonsai plant.
Tony Brasier is managing director of <a href="https://www.prdnationwide.com.au/" target="_blank">PRDnationwide</a>.
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po-LsXgBTHBmX

Baird's underquoting blitz just political grandstanding: Tony Brasier

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If the topic of underquoting and misleading advertising wasn’t so serious, the <a href="/expert-insights/buying/smart-gimmicky-1-blacktown-reserve-valentines-day-auction-sells-for-565-000">Valentines Day $1 auction campaign</a> would make a great comedy screenplay.
At a moment of reflection, I ponder which actors would suit the roles of the Premier calling for industry reform, or the CEO of the REINSW as well as the <a href="https://www.fairtrading.nsw.gov.au/ftw/About_us/News_and_events/Media_releases/2015_media_releases/20150315_sydney_agents_to_face_claims.page" target="_blank">agents facing allegations of underquoting</a>.
It’s time I believe we unravel the possible motives behind the Valentines Day $1 auction. Was it worth the trouble and who paid the ultimate price?
As I discuss the outcome of the auction with industry groups, we feel that there are now more questions than answers. These are questions that are now being asked of the real estate industry (REI) as a whole now that the dust has finally settled.
<h3>The facts as we see it</h3>
<ul>
<li>First marketing campaign: Sale by private treaty</li>
</ul>
 
<img src="/images/2015/03/25/230_blacktown_sale-by-private-treaty-offers-above570K-copy.jpg" alt="">
Source: CoreLogic RP Data
On or about November-December 2014, the home was advertised as "private treaty sale” for offers over $560,000, to offers over $570,000.
The records procured from CoreLogic are significant. At the very least, these records, I feel, evidence the real price sought by the vendor and the agent. It may also assist, to help clarify their true intentions. Other sites tell the same story.
Information provided above, also obtained from another free to access website. A site property buyers should frequent: onthehouse.com.au. The graph shows the advertising pattern of the property's marketing campaign.
<ul>
<li>New campaign: Sale by auction $1 reserve</li>
</ul>
<img src="/images/2015/03/25/onthehouse_notice-of-sale-and-advertising.jpg" alt="">
<a href="https://www.domain.com.au/property/sold/house/nsw/blacktown/?adid=2011564208&amp;sp=1" target="_blank">A new campaign, and a newly devised strategy, is concocted</a> to create interest among the general public and the media. On this note, I take my hat off to the parties; a strategy that didn’t even "personally offend" the CEO of the REINSW.
<img src="/images/2015/03/25/valentines-day-auction-tim-McGibbin.jpg" alt="">
However, a strategy that only served one purpose, to lure a crowd of potential bidders that were never going to get a bargain. Buyers that invested time and money and made an emotional investment, under the belief that they would get a bargain.
<ul>
<li>
The outcome: <a href="https://www.domain.com.au/property/sold/house/nsw/blacktown/?adid=2011564208&amp;sp=1" target="_blank" style="font-size: 12.1599998474121px; line-height: 1.3em;">Sold at auction $565,000</a>
</li>
</ul>
The property sells for $565,000. Bring out the marching band, drums and all. The vendor and the agent can now get some sleep and stop biting their nails.
Meanwhile, on the other side of the fence, innocent buyers walk away with greater cynicism about the REI. This is on top of walking away with a financial hole in their wallets, one to match their unchanged perceptions of the REI.
"Hey! You weren’t going to buy it for '$2 bucks mate', stop your whinging," is the taunt from the industry, while the agents and auctioneers beat their chests after so-called achievements of 20%-30% prices above reserves throughout Sydney.
On the contrary , I personally encourage you to keep complaining about what just happened. You got ripped off, conned and all recorded on National TV, to remind you in future. There should be an entrenched pathway already, leading to the Premier's office, to voice your complaints.
You took the time and organised; pest and building inspections, sought legal advice and invested time and emotion. All this on the belief a bargain was to be had.
After all, you’re a reasonable person and all you expected was a reasonable chance, a fair crack of the whip. Like the magic cures and elixir sales of yesteryears, all you got was conned.
Who will repay you for time lost and money spent? Well, you did perhaps get to see your face on national TV. Perhaps, both the agent and vendor think this is good enough?
<ul>
<li>Cost to the industry:</li>
</ul>
I don’t believe there will be a substantive cost to the REI at all. Here's why:
First reason: <a href="https://www.dailytelegraph.com.au/news/nsw/premier-mike-baird-pledges-crackdown-on-real-estate-agents-who-underquote-no-fines-issued-since-2004/story-fni0cx12-1227251897133" target="_blank" style="font-size: 12.1599998474121px; line-height: 1.3em;">No auction campaign that stoops into under-quoting has been prosecuted in the last 10 years</a>. It's become a free for all. The agents get paid their commission regardless, the vendors get to see a crowd being spurred on by emotion. Happy days for the REI.
Second reason:
<ul>
<li>Will you personally sell your own home now, and not use an agent?</li>
<li>Will you now terminate the agency agreements with the current agents that are selling your home?</li>
<li>Will you stop attending auctions?</li>
<li>Most of all, will you stop looking to buy?</li>
</ul>
I can say with all confidence, no you won't. Therefore, there is no cost that will hurt the REI as much as it will hurt you.
<ul>
<li>Cost to the Real Estate Agent:</li>
</ul>
Apart from further sleepless nights now that Fair Trading NSW is on the war path, the thought of being investigated and the thought of not keeping the commission may be all that is lost for now.
Perhaps more sleepless nights will become pertinent, should Mr Baird step in and make his words felt and act on the deception and misrepresentation. Direct action that should stem from industry conduct that cost the public dearly. Shameful conduct, to warrant clawing back the commission earned at the expense of many innocent buyers that attended the $1 auction.
<ul>
<li>Cost to the vendor:</li>
</ul>
A bit of time, a little more vendor paid advertising perhaps? Unfortunately time wasted may be all the vendor loses at this point.
Hopefully, the vendor too is losing sleep after misleading the public with this fiasco of a campaign. Or will he?
Well, maybe and one can only hope as it may be a fitful ending to the comedy screenplay, should the agent end his dialog with: <a href="https://news.domain.com.au/domain/real-estate-news/underquoting-real-estate-agents-have-nowhere-to-hide-if-they-break-the-law-20150316-1m0amu" target="_blank">“the vendor made me do it”, as the agent faces the Tribunal</a>.
A further token reward, would be for the vendor to face the Tribunal and be fined. We can only once again corss our fingers and see.
Should we hold our breath? <a href="https://www5.austlii.edu.au/au/legis/nsw/consol_reg/psabar2014476/sch1" target="_blank">Will the law be enforced? </a>
<ul>
<li>What can we learn from this?</li>
</ul>
Many agents and the general public are not aware that just about everything in relation to property is stored. From advertising to sales figures and even as far as mortgage holder's records. It is collected, collated and stored for various reasons.
Property valuers use the stored information to set their estimates. Banking institutions and government bodies use this information for research and other purposes to suit their needs. Yes, we the REI use these figures to compare prices and check sales history and put together market appraisals.
With some websites, we incur charges to obtain more information than what the general public sees. Others sites like, onthehouse.com.au also have good insights, and for free, but this information may take time to source. However, the paid for sites will deliver information at a glance.
Unfortunately, the governing and licencing bodies, such as Fair Trading NSW, are just understaffed and overworked already and lack the resources to research all the sales as we do. Our estimate is that there are 23,000 registered selling REAs in NSW. To police most of the transactions will be a monumental task.
If the Premier wants to get serious about his promises in this area, he needs to look closely at the root issue of Fair Trading NSW being understaffed.
Now there are lies and there are real estate auction campaigns. Some would say both are the same, just packaged in different wrapping.
I can only sit back and wait for some of my peers to try and convince me otherwise.
EDWIN ALMEIDA is licensee in charge of <a href="https://www.just-thin.com.au/" target="_blank">Just Think Real Estate</a>.<a href="https://www.just-thin.com.au/"> </a>
He is also the creator of <a href="https://www.youtube.com/user/JustThinkProperty" target="_blank">Oz Real Estate.TV</a> and a presenter for <a href="https://propertyinvestingvault.com/" target="_blank">propertyinvestingvault.com</a>.
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ealmedia-arK4DBYLjS

Lies and real estate auction campaigns: Edwin Almeida

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The chief cause of underquoting, according to the president of the Real Estate ­Institute of NSW Malcolm Gunning, was agents being “lured” into under quoting by home owners with unrealistic expectations.
“I think vendors think they know more than the agents at this stage,” Gunning told The Sunday Telegraph, adding that television shows were contributing to the situation.
Gunning added agents think they have to get a crowd.
“If I get a crowd I’ll get competition and someone will fall in love with the house and get it towards that price the vendor wants. That’s why agents under quote, it’s the by-­product,” he said.
He also claimed the industry watchdog was at fault, allowing agent education levels to slip to their lowest ever.
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jchancellor-FAypfDUnLy

Greedy vendors the main underquoting cause: REINSW 

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“Price it low, watch it go” is another real estate industry (REI) mantra. It's a saying that is more prevalent among real estate agents (REA) that heavily promote auction campaigns. 
And it's a mantra that is more damaging than the one I wrote about before: <a href="https://www.edwinalmeida.com/blog/real-estate-buyers-are-liars-vendors-are-cheats" target="_blank" style="font-size: 12.1599998474121px; line-height: 1.3em;">“buyers are liars and vendors are cheats”</a>.
For years now, I have been very vocal about "underquoting" with respect to the damage and aftermath it causes among well-intending buyers. Damages and costs are being borne by purchasers in the form of emotional expenditure and financial burden.
Yet agents and auctioneers are well aware, some are even well entrenched, in the seemingly unlawful use of deceptive and tactical advertising to draw a bigger crowd. <a href="https://www.linkedin.com/pulse/lie-lies-real-estate-property-auction-campaigns-edwin-almeida" target="_blank">This illusion and make-believe</a>, created by the REA’s to convince buyers the property will sell at a low price.
A crowd drawn by the notion of low pricing, creates in the potential buyers mind, a greater sense of urgency. A belief of missing out if they don’t attend and bid. Consequently, the fear of missing out and the competition on the day spurs on emotional bidding, rather than rational common sense, placing people in financial over commitment.
The industry makes admissions, why not listen?
I have had a few chats over coffee with my peers, both REA’s and auctioneers, and I can categorically and emphatically say my peers have admitted that this practise goes on and the affect it has on buyers is well known. In fact both camps will go as far as saying that it is wrong, but simultaneously, question my reasoning and my hard line stand on this topic. Yet, in public view, the REI seems to believe it is “squeaky-clean”. A thought perhaps <a href="https://news.domain.com.au/domain/real-estate-news/agent-underquoting-in-government-crosshairs-20140426-37ax9" target="_blank">far removed from John McGraths mind?</a>
I have been accused of not playing the game, “bagging the industry that pays me” and even as far as turning my back on the industry. Why? All because, when rogue auctioneers and REAs beat their chests in glory for achieving 20 to 25% over the reserve, I question their initial price guides given to the buyers. Price guides that were well below their figures achieved on the day. Once you add the true difference, the figures show more of a 30% separation from values given (i.e. price guides), to those actually achieved on the day of the auction.
I hope for the sake of the REI, <a href="https://www.dailytelegraph.com.au/news/nsw/premier-mike-baird-pledges-crackdown-on-real-estate-agents-who-underquote-no-fines-issued-since-2004/story-fni0cx12-1227251897133" target="_blank">Mr Baird’s campaign to address this cancerous practice of underquoting</a> isn’t a political stunt. I hope it doesn’t fizzle in the desert of forgotten political promises like the one in our sister state of Victoria.
Where are the heavyweights - Where are our guardians? 
In all this, where are the so called heavyweights - the guardians of the REI both in NSW and Victoria? It appears that one of the institute bodies has become mute on the subject matter altogether. Particularly after its long support of <a href="https://news.domain.com.au/domain/real-estate-news/reiv-forced-by-members-to-address-political-involvement-20150310-13zrc7" target="_blank">political campaigning in Victoria</a>.
Perhaps, both the REIV and REINSW are more entertained with the notion and ambition of their pursuits in politics than they are in the dubious and borderline behaviour of its members. Or is their lack of action stemming from fear of losing membership support? Clean up the membership base; I’ll remain a member and so will the majority.
Ironically, <a href="https://www.reinsw.com.au/imis15_prod/web/Posts/Promoted_Latest_News/REINSW_CEO_explains_reason_behind_real_estate_political_party.aspx" target="_blank">Tim McKibbin’s explanation of the reasons behind the REINSW’s political pursuits</a> has some of the merit required to introduce positive changes to the REI. Changes that will only begin when the REINSW cleans out its own house before trying to sweep the streets.
Here are some suggestions to creating notable policy for the political branch the REI NSW desires:
<ul>
<li>Deregister from REINSW membership; agents and agencies that are practicing underquoting. 
</li>
<li>Push for the introduction of pest and building inspection reports to form part of the contract of sale. 
</li>
<li>Push for the introduction of independent valuations to form part of the contracts of sale.</li>
</ul>
What will it take for the awful taste underquoting leaves in buyers' mouths to be controlled and eradicated once and for all?
Most definitely, the answer is not going down the path of the REI's being converted into political parties. We can only wait and see if the REIQ got it right.
For more property discussions join me on Twitter <a href="https://twitter.com/justthink1" target="_blank">@justthink1</a>and you can contact me on <a href="https://www.edwinalmeida.com/" target="_blank">edwinalmeida.com</a>. 
EDWIN ALMEIDA is licensee in charge of <a href="https://www.just-thin.com.au/" target="_blank">Just Think Real Estate</a>.<a href="https://www.just-thin.com.au/"> </a>
He is also the creator of <a href="https://www.youtube.com/user/JustThinkProperty" target="_blank">Oz Real Estate.TV</a> and a presenter for <a href="https://propertyinvestingvault.com/" target="_blank">propertyinvestingvault.com</a>.
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What will it take to eradicate underquoting for good? Edwin Almeida

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RealAs advised 80% of home auctions in metropolitan Melbourne suburbs were "underquoted" in February 2015 with buyer price guidance.
Box Hill South had the biggest gap between estate agent price guidance and the final auction selling price.
The realAs website alleges Victoria holds the title as the worst underquoting state in Australia.
<table style="width: 460px;">
<colgroup>
<col width="22">
<col width="150">
<col width="90">
</colgroup>
<tbody>
<tr>
<td>
 
</td>
<td>
Top 10 VIC gaps
</td>
<td>
Sold Price vsAgent Quote
</td>
</tr>
<tr>
<td>
1
</td>
<td>
Box Hill South
</td>
<td>
32%
</td>
</tr>
<tr>
<td>
2
</td>
<td>
Bulleen
</td>
<td>
31%
</td>
</tr>
<tr>
<td>
3
</td>
<td>
Templestowe Lower
</td>
<td>
30%
</td>
</tr>
<tr>
<td>
4
</td>
<td>
Burwood
</td>
<td>
29%
</td>
</tr>
<tr>
<td>
5
</td>
<td>
Armadale
</td>
<td>
29%
</td>
</tr>
<tr>
<td>
6
</td>
<td>
Carlton North
</td>
<td>
29%
</td>
</tr>
<tr>
<td>
7
</td>
<td>
Doncaster
</td>
<td>
28%
</td>
</tr>
<tr>
<td>
8
</td>
<td>
Burwood East
</td>
<td>
28%
</td>
</tr>
<tr>
<td>
9
</td>
<td>
Caulfield South
</td>
<td>
27%
</td>
</tr>
<tr>
<td>
10
</td>
<td>
Carnegie
</td>
<td>
27%
</td>
</tr>
<tr>
<td>
 
</td>
<td>
Source: realAs.com
</td>
<td>
  
</td>
</tr>
</tbody>
</table>
The realAs.com price predictions website was co-founded by Australia’s first buyers’ advocate, David Morrell.
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Box Hill South agents can't get their price estimates close to auction results: realAs

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Strong Sydney weekend auction results included 1 Stansell Street, Gladesville (pictured above) which sold at $2.85 million through Paul Tassone &amp; Ahmad Malas of Professionals Ermington.
Auctioneer Rob Trovato of Auction Services saw a huge crowd of around 300 people with 28 registered bidders for the small cottage nestled between a unit block and a service station.
I<a href="https://www.domain.com.au/property/sold/house/nsw/gladesville/?adid=2011759011" target="_blank">t had a zoning of R4 Mixed Use</a> for its 714 square metre holding.
There were reports the property - described as a highly sought after opportunity in the marketing - sold at $1.1 million above the out of line reserve to a developer who plans to rent it out before eventually redeveloping the site.
Even before Saturday's auction, Gladesville agents were having serious issues with getting their pre-auction price estimates close to final sale price.
February results saw Gladesville top the list across Sydney in February when they studied price guidance against sold price.
RealAs advised 60% of home auctions in metropolitan Sydney suburbs were "underquoted" in February 2015 with buyer price guidance.
<table style="width: 460px;">
<colgroup>
<col width="22">
<col width="150">
<col width="90">
</colgroup>
<tbody>
<tr>
<td> </td>
<td>
Top 10 NSW gaps
</td>
<td>
Sold Price vs
Agent Quote
</td>
</tr>
<tr>
<td>
1
</td>
<td>
Gladesville
</td>
<td>
28%
</td>
</tr>
<tr>
<td>
2
</td>
<td>
Ryde
</td>
<td>
23%
</td>
</tr>
<tr>
<td>
3
</td>
<td>
Marsfield
</td>
<td>
21%
</td>
</tr>
<tr>
<td>
4
</td>
<td>
Cammeray
</td>
<td>
20%
</td>
</tr>
<tr>
<td>
5
</td>
<td>
Wahroonga
</td>
<td>
18%
</td>
</tr>
<tr>
<td>
6
</td>
<td>
Carlingford
</td>
<td>
16%
</td>
</tr>
<tr>
<td>
7
</td>
<td>
Balmain
</td>
<td>
16%
</td>
</tr>
<tr>
<td>
8
</td>
<td>
Beecroft
</td>
<td>
16%
</td>
</tr>
<tr>
<td>
9
</td>
<td>
Manly
</td>
<td>
16%
</td>
</tr>
<tr>
<td>
10
</td>
<td>
Lilyfield
</td>
<td>
15%
</td>
</tr>
<tr>
<td> </td>
<td>
Source: realAs.com
</td>
<td> </td>
</tr>
</tbody>
</table>
The site said low price guidance wasted home buyers’ time, money and causes heart ache.
"Home buyers and property investors spend their time attending open for inspections and auctions, money on building inspections, legal fees and rental appraisals only to have their hearts broken on auction day when their dream home sells for way higher than what their budget allowed," realAs director Josh Rowe said.
The New South Wales Government has said it will crack down on underquoting behaviour.  
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Gladesville price quotes at way below actual selling prices: realAs

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Two prominent Sydney real estate industry operatives and authors, Peter O'Malley and Neil Jemnan, have seized on the underquoting reforms signalled by the NSW government to highlight their trenchant opposition to the auction system.
Peter O'Malley says if the Baird government actually policed under quoting by estate agents, "it will cruel the auction system".
"The auction system relies on under quoting," Peter O'Malley tweeted.
Overquoting to sellers and underquoting to buyers was at epidemic proportions nationally, according Jenman.
"Thousands of agents do it!," he tweeted.
The anti-auction campaigner added that many buyers so detest auctions, they won't even inspect homes for auction.
"So, if you're selling, don't lose buyers by auctioning your home," he suggests.
"Yes, you can get a high price with auction but you rarely get the highest price."
Jeman also added at least 80% of money spent on real estate ads is needless.
"Sellers are ripped-off," he said adding the newspapers stay silent as they need the money.
He revealed one "big" agent admitted that the kickbacks he got from newspapers on sellers' advertising money paid the lease payments on his flash car.
Victorian estate agent John Keating, who believes in reserve prices disclosed during auction marketing, commented the call for real estate auction rules reform to stop the insidious practice of underquoting should be coming from within the profession and be a bipartisan political issue.
"Stopping underquoting would be welcomed by nearly everyone from first home buyers to the Reserve Bank - except perhaps some rogue estate agents," Keating said.
"Rogue agents, many of whom have very high profiles and systemically deceive buyers with underquoting, bring the trustworthiness of all estate agents into disrepute."
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Under and overquoting agents at epidemic proportions: Jenman and O'Malley seize the issue

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The Sunday Telegraph has revealed that NSW Fair Trading has accused the BresicWhitney agency of advertising two auction properties — in Double Bay and in Surry Hill — at prices below estimates that were given to sellers in written agreements.
The agency only learnt of the court action on Friday night and was yet to decide whether it would defend the claims, but accepts it needs to ensure future compliance.
The consumer watchdog will reveal its case in the Parramatta Local Court later this month.
The more serious price discrepancy alleged was at Double Bay, where the publicly published price guidance reputedly did not match the private agency agreement documentation in the office paperwork.
The Murilla apartment at <a href="https://www.bresicwhitney.com.au/buy/543-545-new-south-head-road-double-bay-9956" target="_blank">62/543-545 New South Head Road</a> had a reported price guide of over $1.5 million last November, but Fair Trading investigations revealed the selling price estimate in the agency agreement at the low end of $1.6 million.
The late 1950s, A.M. Bolot-designed, company title apartment (below) was reported in the Wentworth Courier as sold for $1.79 million (and at $1.76 million by the Sunday Telegraph) through agent Walter Burfitt-Williams. The three bedroom sub-penthouse had 176 square metres space in the eight storey block above Redleaf Pool at the corner of New South Head and Victoria roads. The previous time it was marketed for sale was in 1989.
<img src="/images/2015/03/16/oduble-bay-march-16-one.jpg" alt="">
When contacted by The Sunday Telegraph cost of living editor, John Rolfe, before its front page splash, Walter Burfitt-Williams said: “The owner gave us instructions.”
At Surry Hills an 1890s terrace house at <a href="https://www.realestate.com.au/property-house-nsw-surry+hills-118276043" target="_blank">14 Collins Street</a> was advertised last November with a price guide of over $1.05 million, but the estimate in the agency agreement was $1.1 to $1.2 million. The guidance was lifted from $1,025,000 during the marketing campaign.
The two bedroom terrace (below) actually sold for $1.07 million through Nic Krasnostein, so it appears, with benefit of hindsight, he may have been overly ambitious in his pitch to the vendor. It sold to an investor who sought to rent it out at $850 a week. It had previously sold at $610,000 in 2005.
<img src="/images/2015/03/16/surry%20hills%20mar%2016%20one.jpg" alt="">
The prosecutions are the third in a decade.
“We believe we’ve found evidence to prove the agent has under quoted,” Commissioner Rod Stowe told The Sunday Telegraph who published a Warren cartoon too.
<img src="/images/2015/03/16/cartoon%20march%2016.jpg" alt="">
Source: Sunday Telegraph
<a href="/news/sydney-agency-under-fair-trading-investigation-for-underquoting">Last December, Property Observer reported p</a><a href="/news/sydney-agency-under-fair-trading-investigation-for-underquoting">ossible underquoting activity</a> from an undisclosed agency was under investigation.
Operation Balaya, an investigation specifically developed to look at real estate compliance, was launched on agencies operating in the inner-city.
 Officers were also checking licences, certificates, current continuing professional development, professional indemnity insurance and current and past financial year qualified audits.
“During its inspections, NSW Fair Trading identified certain information that requires further investigation to establish whether or not representations made by a real estate agency in relation to a number of recent sales were misleading,” the Minister for Fair Trading Matthew Mason-Cox said.
“Agents who engaged in this illegal practice could face a maximum penalty of $22,000 or depending on the severity of the breaches an agency could have its license cancelled.”
The NSW Premier Mike Baird recently elevated the issue into an election policy.
<div>
NSW estate agents were reminded last weekend that they must tell buyers the same price guidance estimate they have given to their vendors.
Depending on the success of his re-election, Baird has vowed to crackdown on price underquoting… and overquoting too.
<a href="/expert-insights/investing/estate-agent-commissions-to-be-at-risk-as-nsw-premier-mike-baird-seeks-house-price-underquoting-review">Not only fines</a>, but also the loss of sale commissions for any such sale where there is intentional false feedback.
Property Observer gleans the genesis of the policy was when the Mason‐Cox was quoted a price on a Sydney unit, only for him to discover it sold for 25% more a few days later. 
There has, however, not been a fine on an agent for underquoting since 2004 when an agent was fined more than $14,000 by NSW Fair Trading. In 2008 another agent was disqualified from holding a licence for five years for underquoting, The Daily Telegraph reported.
</div>
"There are some agents that bend the rules and waste everyone's time," Baird said.
"The practice of underquoting has to end."
"This is aimed at those who advertise a price that they know is not fair value for a property."
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NSW Fair Trading prosecutes Double Bay and Surry Hills auction price underquoting allegations

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Possible underquoting activity from an agency in Sydney is under investigation, according to NSW Fair Trading Minister Matthew Mason-Cox.
Operation Balaya, an investigation specifically developed to look at real estate compliance, was launched last month. The operation included intelligence gathering to look for underquoting.
The investigation was on agencies operating in the inner-city and Haymarket area. Officers checked licences, certificates, current continuing professional development, professional indemnity insurance and current and past financial year qualified audits.
“During its inspections, NSW Fair Trading identified certain information that requires further investigation to establish whether or not representations made by a real estate agency in relation to a number of recent sales were misleading,” Mason-Cox said.
“Agents who engaged in this illegal practice could face a maximum penalty of $22,000 or depending on the severity of the breaches an agency could have its license cancelled.”
He said that underquoting is a serious offence and that Fair Trading will not tolerate it.
“Not only does it seriously compromise the integrity of the real estate market, it puts enormous financial stress on innocent homebuyers,” he said.
Fair Trading’s results from Operation Balaya will continue to focus on underquoting and they have announced that enforcement action against those found to be non-compliant will be taken.
“From the 836 licences checked, 24 penalty infringement notices were issued valued at $27,100 for a range of breaches, including operating without a licence, failure to lodge an audit or complete continuing professional development before the renewal of a licence or certificate,” Mason-Cox said.
This is the 10th operation targeting the real estate industry across Sydney this year, with more than 762 agents visited and the licences or certificates of 1,342 agents sighted.
More than 59 penalty infringement notices have been issued – including for failing to have a licence and failing to supervise staff and business.
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jduke-EHk3XBmHkn

Sydney agency under Fair Trading investigation for underquoting

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A new Underquoting Advisory Panel was launched late last month by the Real Estate Institute of South Australia (REISA) with the aim of assisting the CEO and the Professional Standards Committee with progressing formal complaints about underquoting.
Effectively, they will look at the information and evidence to see whether it is sufficient to progress the complaint.
They mention that along with the legislation, the REISA requires members to provide an honest, researched and realistic appraisal of market value through the Code of Conduct.
Their official release notes that from “time to time” they are advised of possible instances of underquoting, and note that it can be “a very difficult complaints to manage and determine due to the various opinions and views on pricing representations with regard to selling real estate.”
The new panel will guide the initial complaint, subsequent referral and determination by the Professional Standards Committee.
They also referenced the <a href="/expert-insights/investing/victorian-election-real-estate-dramas-underquoting-and-election-stunts">previo</a><a href="/expert-insights/investing/victorian-election-real-estate-dramas-underquoting-and-election-stunts">usly mooted approach to underquoting that became an election issue last week</a>, noting that the South Australian legislation is even tougher than the suggested Victorian laws. In South Australia, the agent is required to give evidence of their genuine estimate to the vendor and the reserve is linked to the vendor’s acceptable price.
They also put out a reminder as to the rules of price guidance.
REISA considers that the following six examples are in breach of the legislation:
<ul>
<li>Offers considered over $400,000</li>
<li>Lots ranging from $400,000</li>
<li>Properties ranging from $400,000 to $1m</li>
<li>Price guide $400,000</li>
<li>Price guide $400,000 - $440,000</li>
<li>Advising purchasers of comparable sales (if one of the sales is less than the prescribed minimum advertising price and / or if the range of sales exceeds the 10% limit rule).</li>
</ul>
It is an offence to mislead on this matter which, in South Australia, can lead to a $20,000 fine, one year imprisonment, loss of commission and disqualification from being a registered agent or sales representative.
The four panel members have not all been officially announced but will include m3 Property’s Kym Dreyer and Herron Todd White director Bill Waterhouse.
An alternative suggestion to further regulating underquoting came from Miriam Sandkuhler. She suggests that <a href="/expert-insights/its-time-to-appoint-a-real-estate-ombudsman">a Real Estate Ombudsman is needed</a>.
{mijopolls 66}
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