<a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> has lodged plans for a $750 million, three-tower mixed-use precinct that would complete the long-running redevelopment of Carlton's former Carlton United Breweries site.

The proposal at <a href="https://www.apartments.com.au/new-apartments/185-195-queensberry-street-carlton-vic-3053">46-78 Bouverie Street and 185-195 Queensberry Street</a> spans a 6,468 sqm site, the last remaining undeveloped parcels within the former brewery's 2007 masterplan.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the development will comprise two purpose-built student accommodation towers and a third build-to-sell apartment tower above a shared commercial podium and basement.

Across the three towers, SP Setia is proposing 606 build-to-sell apartments and 1,499 student accommodation units containing 2,009 beds.

The apartments will sit in the tallest tower, which will rise nearly 200m and 55 storeys. It will become&nbsp;one of the more substantial new build-to-sell apartment projects at the northern edge of Melbourne's CBD.

The apartment mix is weighted toward smaller inner-city product, with 188 studios, 206 one-bedroom apartments, 192 two-bedroom apartments and 20 three-bedroom apartments

<img alt="First look: SP Setia plans three-tower finale for Carlton’s former CUB precinct" data-entity-type="file" data-entity-uuid="8271bc87-1b0a-41b7-ac73-a425ee375261" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/3_2.png?VersionId=G4lw23o90B1boX4k4dj7rdz2ZEajS9wy" />

Part of the precinct will be a large-scale&nbsp;3,684 sqm supermarket and a further 2,198 sqm of speciality retail, creating close to 5,900 sqm of new commercial space within the precinct.

But one of the biggest components of the proposal is what sits between the buildings.

Around 4,650 sqm, or roughly 72 per cent of the site, will be publicly accessible open space, incorporating plazas, pedestrian connections, landscaped laneways and retail spill-out areas.

The ground plane is intended to finally complete pedestrian connections envisaged when the CUB masterplan was first approved nearly two decades ago, stitching together Victoria Street, Queensberry Street, Bouverie Street and Swanston Street through the former brewery precinct.

Urbis said the development would "complete the CUB precinct", with the public realm providing important north-south and east-west connections through what is currently the final undeveloped portion of the masterplanned site.

SP Setia is also exploring a new linear park within the Bouverie Street road reserve, with the concept to be developed further with the City of Melbourne through the planning process.

The proposal is being pursued through the Victorian Government's Development Facilitation Program under Clause 53.23 for significant residential development with affordable housing.

The planning report acknowledges the proposed heights exceed those contemplated under the original Comprehensive Development Plan and masterplan, but argues the built-form context has changed considerably over the past two decades.

Urbis said the three towers would instead create a stepped transition between Carlton and the Hoddle Grid, rising progressively from the 94.1-metre Tower One along the Queensberry Street edge to the 199.44-metre Tower Three closer to the established CBD-scale buildings to the south.

<img alt="SP Setia" data-entity-type="file" data-entity-uuid="e885a07a-592c-40fc-bf82-e6dbaf32da54" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.52.24%E2%80%AFAM.png?VersionId=7s_ErUkSKAdY1mAWp3GRZgMNCGtwhk5m" />

SP Setia plans to deliver the development across three stages.

Stage One would deliver the basement, podium and retail areas for the entire precinct alongside the first student tower. Tower Two would follow in Stage Two, before the 606-apartment Tower Three is delivered as the final stage.

If approved and delivered, the project would close out a redevelopment process that has been underway since the former brewery masterplan was approved in 2007, adding more than 2,600 student beds and apartments to a precinct already home to Swanston Central, the Barak Building, RMIT Design Hub and several large student accommodation developments.

&nbsp;

&nbsp;

Joel Robinson

SP Setia plans three-tower finale for Carlton’s former CUB precinct

Melbourne developer Lowe Living is seeking to add to its growing bayside apartment pipeline, filing plans for a boutique eight-residence development in tightly held Middle Park.

Lowe Living, which has built much of its development portfolio across Melbourne's affluent bayside and south-east suburbs, is behind the plans for the 730 sqm site at <a href="https://www.apartments.com.au/new-apartments/123-125-erskine-street-middle-park-vic-3206">123-125 Erskine Street</a>, just off Armstrong Street and within the Armstrong Street Neighbourhood Activity Centre.

The developer is seeking approval for a five-storey residential building above two basement levels, with just eight large-format apartments and 18 car spaces.

“This is a deliberately very different proposition for us,"&nbsp;Tim Lowe, Co-Founder of Lowe Living, said.

"Eight residences is exceptionally boutique, but that's precisely what this site calls for.

“There is a strong community in Middle Park and the surrounding suburbs who have spent decades building a life here. They no longer want the maintenance of a large period home, but they aren't prepared to compromise on space, quality or location. We think there is a real opportunity to capture that hyper local market. A site like this rarely comes to market.”

<img alt="Lowe " data-entity-type="file" data-entity-uuid="875fe572-0f14-4d90-9e11-55b28dd07731" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.42.49%E2%80%AFAM.png?VersionId=GDNQRv9BfpR9r1zkZ5UDyUM4ZvpIksut" />

The low-density proposal has been designed by Cera Stribley and is being progressed through the Victorian Government's Great Design Fast Track pathway, having already secured eligibility from the Minister for Planning.

The Office of the Victorian Government Architect supported its eligibility after finding the proposal demonstrated consistency with the program's seven design principles, while the project's financial feasibility has also been independently confirmed by Invest Victoria.

The project is targeting the downsizer market, with the planning documents describing the homes as larger-format residences and noting the two penthouses could otherwise have been configured as four separate apartments.

<img alt="Lowe 2" data-entity-type="file" data-entity-uuid="60ab0987-2da6-4175-adac-315dcf6053c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.15%E2%80%AFAM.png?VersionId=bOCPH0B2MFwlmaRW.TTCF9TzyifgVoQI" />

The site has dual frontage to Erskine Street and Canterbury Place and currently comprises a collection of commercial buildings used as offices, including a former heritage bakehouse, a former stable, a later gabled addition and a central courtyard.

It sits within the Commercial 1 Zone and the Armstrong Street Commercial Precinct heritage overlay, with the existing property classified as a contributory heritage place.

Heritage has subsequently played a significant role in Cera Stribley's design.

The front section of the former bakehouse facing Erskine Street will be retained, including its return walls, street-facing hipped roof and chimneys, while the Erskine Street façade and part of the western return wall of the former stable will also be incorporated into the new development.

Levels four and five will be set back five metres from the retained stable façade, while bricks removed through demolition are proposed to be salvaged and reused within the new building where possible.

<img alt="Lowe 3" data-entity-type="file" data-entity-uuid="e97927a9-a2de-4a0f-83b6-65451238abfa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.06%E2%80%AFAM.png?VersionId=VR44AChLrX9q1XPB9GvVQV.ALXXbe4gC" />

Rather than presenting as a single five-storey building to Erskine Street, Cera Stribley has broken the development into a series of distinct forms.

A three-storey infill element will sit between the retained bakehouse and stable façades, with the upper levels recessed behind the heritage fabric. Canterbury Place will similarly feature two three-storey podium forms, separated by a central pedestrian accessway, before the upper two levels step back from the street.

A pedestrian through-link will run through the centre of the project between Erskine Street and Canterbury Place, creating entrances from both sides of the site and introducing landscaping and communal areas through the ground plane.

Landscape architect Acre has designed planting across the ground level, private terraces and upper levels, including a feature canopy tree at level three and integrated planting and arbours across the level four terraces. Five existing Erskine Street trees are proposed to be retained.

Sustainability is also a significant component of the Great Design Fast Track application. The apartments are targeting an average eight-star NatHERS rating, with no residence below 6.5 stars, while the project has achieved a 75 per cent BESS score. Seven of the eight apartments are designed for cross-ventilation, with the remaining residence using mechanically assisted natural ventilation.

The plans also incorporate an 8kWp rooftop solar system, a 5,000-litre rainwater tank and infrastructure allowing future electric vehicle charging for every residence.

Lowe has a strong portfolio across Melbourne's blue-chip suburbs. They recently launched <a href="https://www.apartments.com.au/new-apartments/jardin-house-by-lowe-living-camberwell-335-camberwell-road-camberwell-vic-3124">Jardin House by Lowe Living</a> in Camberwell, their first development in the Stonnington LGA.

Lowe Living unveils Middle Park apartment development

Article summary

<ul data-end="888" data-start="289">
	<li data-end="442" data-section-id="8tsh6o" data-start="289">DVB Projects is preparing to launch its second Gold Coast apartment development, with demolition now underway at 137 Old Burleigh Road, Broadbeach.</li>
	<li data-end="573" data-section-id="1nyxl3e" data-start="443">The 34-level tower will comprise just 49 ultra-luxury residences, including half-floor, full-floor and penthouse apartments.</li>
	<li data-end="717" data-section-id="oiyimj" data-start="574">The launch follows strong demand at DVB's nearby Sea Glass project, which is more than 50 per cent sold and currently under construction.</li>
	<li data-end="888" data-section-id="epk9o9" data-start="718">The development adds to the transformation of Old Burleigh Road, with premium beachfront apartment projects continuing to reshape the tightly held Broadbeach strip.</li>
</ul>

<a href="https://www.apartments.com.au/developers/dvb-projects">DVB Projects</a> is preparing to launch its second Gold Coast apartment development, with demolition now underway on the Broadbeach site as the Sydney developer moves closer to bringing the ultra-luxury project to market.

The 34-level tower at <a href="https://www.apartments.com.au/new-apartments/137-old-burleigh-road-broadbeach-qld-4218">137 Old Burleigh Road</a> will comprise just 49 residences, ranging from half-floor apartments through to full-floor homes and a penthouse. The launch follows the strong sales performance of DVB's nearby Sea Glass development. More than half of the apartments at Sea Glass, on the other side of Broadbeach, have been snapped up, well ahead of its late 2027 completion

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="2944b4be-c84e-4b54-8dc1-c712e76704c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E02_Exterior_Street%20Level%20Entrance.jpg?VersionId=YoNig7pRdrE3HCue7sUj78LzJteeQf3H" />

The start of demolition at 137 Old Burleigh Road signals DVB Projects’ underlying confidence in the Gold Coast’s luxury beachside apartment sector.

“We see the Gold Coast as one of the most compelling lifestyle markets in Australia, particularly at the premium end where demand continues to deepen,” said Dean Brown, Managing Director of DVB.&nbsp;

“This project has been carefully designed to respond to that demand - delivering large-format residences with a level of quality, privacy and amenity that is still relatively rare in the apartment market on the beachside."

Brown says the site itself is "exceptional."

"Old Burleigh Road is one of the most tightly held beachfront strips, and opportunities to deliver a project of this scale and calibre in this location are extremely limited.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="398f377a-c037-455e-9250-0c5e0d84c35b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/I12_FF%20Balcony.jpg?VersionId=NwOiRWGMubR1c8wthuEfggklcja7al9." />

The project will comprise 40 half-floor residences of approximately 260 sqm, alongside eight full-floor residences spanning around 524 sqm.

A single penthouse will crown the building, featuring a private pool, barbecue area, indoor gym and dedicated entertaining spaces.

Residents will have access to a resort-style suite of amenities, including a 20-metre pool with daybeds, a gymnasium, hot and cold plunge pools, a sauna, and private residents’ lounge and dining facilities.

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="d1642bb0-9a66-4427-a022-dfc0988c6287" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/A02_Pool%20to%20View.jpg?VersionId=c0IXPyn_Gp_Kn3XCwzMrqIVkAdCEwVXP" />

Sales agent Todd Matheson, of <a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a>, which is marketing both 137 Old Burleigh Road and Sea Glass, said 137 Old Burleigh Road would address a clear gap in the market for genuine luxury products.

“There are very few opportunities on the Gold Coast where buyers can secure a residence of this size and quality in a new building,” Matheson said.

“What we’re seeing is a growing cohort of downsizers and interstate buyers who still want space - they’re not willing to compromise on living area, entertaining or finishes.

“This project has been designed with that buyer in mind. It offers the scale of a home, combined with the convenience and security of apartment living, in one of the coast’s most desirable positions.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="59aae0ca-5639-4320-8aca-d0bf60f48e43" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E01_Exterior%20Hero.jpg?VersionId=DS8Zfy2WtgUEtdfe0TEUuf1W1GfcZq8S" />

Located on a 1,156 sqm site one block from the beachfront, the development will replace an ageing walk-up building and is expected to contribute to the ongoing transformation of the Old Burleigh Road strip into one of the Gold Coast’s most prestigious residential corridors.

With the development moving into the delivery phase, 137 Old Burleigh Road is slated to hit the market later this year.

[smartcode_project_cta:default project_id=145141]

DVB Projects to launch second Broadbeach apartment tower as demolition commences

<a data-end="327" data-is-only-node="" data-start="250" href="https://www.apartments.com.au/developers/norus-projects" rel="noopener" target="_new">Norus Developments</a> has lodged plans for a new apartment development in Clayton that would add further momentum to the suburb's emerging Green Street corridor.

Plans have been lodged for the consolidated site at <a href="https://www.apartments.com.au/new-apartments/1359-1365-centre-road-clayton-vic-3168">1359-1365 Centre Road</a>, where Norus is seeking approval for 218 apartments across a 12-storey apartment building designed by <a href="https://www.apartments.com.au/architects/life-architecture-and-urban-design">Life Architecture</a>.

The proposal sits within the Clayton Major Activity Centre at the threshold of the planned Green Street corridor, a landscaped pedestrian connection intended to improve links through the precinct towards Clayton Railway Station.

The development would replace the site's existing collection of low-scale residential and commercial buildings with a single consolidated building, introducing significantly greater housing density to this part of Centre Road.

A retail tenancy is proposed at ground level to activate the Centre Road frontage, accompanied by transparent street interfaces and landscaping intended to create a more pedestrian-focused edge to the development.

<img alt="First look: Norus Developments plans landscape-led apartment project for Clayton’s emerging Green Street" data-entity-type="file" data-entity-uuid="0a5a763a-d9e9-4253-af2f-88008de27ebf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Clayton%20a.png?VersionId=S2WJJbat1XVkZwB9SnYtygirXgWHiklX" />

The building has been designed with stepped massing and upper-level setbacks to manage its transition towards surrounding residential properties. The planning report describes the approach as one that integrates the building into the landscape rather than treating landscaping as a secondary element.

"A strong landscape and public realm strategy underpins the proposal," Urbis states in the planning report.

"Public benefits include an affordable housing contribution, a new pocket park, generous landscaped setbacks, deep soil planting and integrated Water Sensitive Urban Design."

The report adds that these elements are intended to create "a permeable, pedestrian-focused ground plane that enhances walkability, supports urban cooling and reinforces the emerging Green Street character."

Biophilic and passive design principles extend through the residential levels, with planting, daylight, natural ventilation and views towards landscaped areas forming part of the amenity strategy.

Parking would be concentrated away from the public realm, with 145 car spaces proposed from the rear laneway rather than dominating the Centre Road frontage.

The proposal follows an extensive pre-application process with the City of Monash. Three formal meetings were held between the project team and Council from December 2025 to March 2026, with the scheme evolving through several concept iterations before the current design was lodged.

The project arrives as Clayton prepares for substantial change around its established activity centre and the wider Suburban Rail Loop precinct. Its position on Centre Road places the development within an existing concentration of shops, services and public transport, while the Green Street connection is intended to strengthen pedestrian access towards Clayton Railway Station.

First look: Norus plans landscape-led apartment project for Clayton’s emerging Green Street

<a href="https://www.apartments.com.au/developers/gardner-vaughan-group">Gardner Vaughan Group</a> has officially commenced construction on Bronze on Chevron, celebrating the sod turning of its first-ever Gold Coast development and marking a significant milestone in the company's continued expansion across South East Queensland.&nbsp;

Following the successful delivery of premium residential developments throughout Brisbane and the Sunshine Coast, <a href="https://www.apartments.com.au/new-apartments/bronze-on-chevron-8-mawarra-street-chevron-island-qld-4217">Bronze on Chevron</a> represents Gardner Vaughan Group's entry into the Gold Coast market. Bronze will deliver 119 one, two, three and four-bedroom apartments above two ground-level retail tenancies.

[smartcode_project:default project_id=107520 project_image_fid=367193]

The recent sod turning ceremony was attended by Deputy Mayor Mark Hammel, President of the Surfers Paradise Surf Life Saving Club, Cassandra Sedgman, project consultants, purchasers, project partners and invited guests to celebrate the commencement of construction.&nbsp;

Gardner Vaughan Group Chief Executive Officer Simon Betteridge said Bronze on Chevron represented an exciting new chapter for the business.&nbsp;

"We've spent almost four decades building homes that respond to the way people want to live, and we're excited to bring that experience to <a href="https://www.apartments.com.au/developments/chevron-island-qld-4217">Chevron Island</a>," Betteridge said.

"Bronze on Chevron is particularly significant because it marks Gardner Vaughan Group's first development on the Gold Coast following many successful projects across Brisbane and the Sunshine Coast."

[smartcode_project:default project_id=107520 project_image_fid=367183]

Betteridge said the ground breaking is a proud moment for the&nbsp;team and their purchasers, who can now see their future homes beginning to take shape.&nbsp;

"As both developer and builder, we're able to oversee every aspect of the project from design through to construction, ensuring the quality and attention to detail Gardner Vaughan Group has become renowned for."&nbsp;

Designed by acclaimed architectural practice <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a>, Bronze on Chevron has been thoughtfully designed to complement Chevron Island's evolving streetscape while embracing its relaxed coastal lifestyle.

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029.&nbsp;

[smartcode_project_cta:default project_id=107520]

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029

Gardner Vaughan Group breaks ground on first Gold Coast development, Bronze on Chevron

New Developments

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The $150 million Mon Komo development in South East Queensland from Kyko Group has totalled $10.848 million in sales for the first half of 2014.
The multi-tower <a href="https://www.monkomo.com.au/" target="_blank">Mon Komo </a>complex on the waterfront, on the Redcliffe Peninsula, sold 19 residential and short stay apartments in the past six months – a balance of owner occupiers and investors – between both towers. Of the buyers, 75% were from South East Queensland or Brisbane.
<img src="/images/2014/07/29/redliffe-july-29-three.jpg" alt="">
TOTAL Property Group managing director and Mono Komo marketing manager, Adrian Parsons, said that Redcliffe has been an evolving area, and the new development at 99 Marine Parade is becoming a local landmark.
“It has become a vibrant beachside suburb, ideally positioned close to Brisbane city, Brisbane Airport and Moreton Bay Region, while still encapsulating the relaxed, bayside lifestyle it is well-known for. 
“It is also being dubbed one of Queensland’s top property hotspots and boom suburbs by respected property analysts – spurring interest in the local market,” he said. 
It appears it’s <a href="/news/qld/close-to-11-million-of-new-apartment-sales-recorded-at-mon-komo-development-redcliffe">a slow burn for the development</a>, in February noting that they’d sold $11 million, or 17 of the apartments, over three months.
Prices in Mon Komo’s residential tower start from $325,000, and include one-bedrooms from 82 square metres up to three-bedroom plus study penthouses of 247 square metres. Short stay apartments are available from $275,000, from one-bedroom 58 square metre properties to 170 square metre configurations.
<img src="/images/2014/07/29/Mon%20Komo%20at%20Redcliffe.jpg" alt="">
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jduke-EHk3XBmHkn

South East Queensland development Mon Komo sells nearly $11 million in first half of 2014

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A 350-apartment development is coming to Brisbane's inner north.
The Arden Group has launched Jade, a $200 million master planned community set on 1.4 hectares by Ascot, Clayfield and Hamilton. The first sales stage will comprise 150 apartments over two six storey buildings. The first, called 'Sage', will have 60 apartments, while 'Fern' will have 90 apartments.
With completion expected in late 2015, the development will offer one, two and three bedroom apartments, ranging from 60 square metres to 160 square metres. Off the plan prices begin at $392,000, with the most expensive three bedroom apartment costing $990,000. Prices for the 24 three bedroom apartments begin at $670,000.
According to Arden Group director Steve Walsh, the development is located in a rapidly growing lifestyle market.
"Jade’s convenient location less than 10 minutes from Brisbane’s CBD and airport as well as its close proximity to Brisbane’s best urban restaurants and lifestyle precincts makes it an excellent choice for owner resident buyers,” said Walsh.
“High quality, affordable apartment product in Albion is hard to come by due to the suburb’s highly constrained land supplies and we’re anticipating a lot of interest in this particular development.
There will be four towers in total at Jade, each six levels high, with construction expected to complete in December 2015.
“Apartments of this size are experiencing the highest demand in a decade, particularly for young professionals looking for convenience and empty nesters looking to downsize and remain within easy reach of the city,” said Walsh.
“Combined with the development’s competitive price points and more buyers being drawn to property in the area, we’re expecting a strong level of enquiry.”
Jade will include three "park-like areas", with two barbecue areas. There will also be a gym and pool with sun deck and spa. Each apartment will include at least one secure basement car park.
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jrichardson-uRX5hFdKfN

Arden Group launches $200 million Albion development

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The much-offered, much altered 420 Spencer Street residential development project site, on the western gateway to Melbourne’s CBD, has been relisted for sale.
The West Melbourne offering now comes with approval for a 438 unit, 38 level tower designed by Fender Katsalidis Mirams.
<img src="/images/2014/07/30/west-melbourne-july-30-one.jpg" alt="">
It was one of the development sites given approval for tall residential towers by Planning Minister Matthew Guy in the so-called "Super Tuesday" announcement in February.
The project incorporates the art deco facade of the existing 1930s-era building, on Dudley Street, the former showrooms for Australian Glass Manufacturers.
<a href="https://rca.colliers.com.au/property-land+development-vic-melbourne-501225147" target="_blank">Colliers International’s Matt Stagg and Daniel Wolman</a> anticipate a price of $35 million plus. Offers are due August 28.
It is a 2,250 square metre property was last in the news in 2011, when the Planning Minister, Matthew Guy, approved the tower within an area that was quickly becoming a residential development hotspot.
<img src="/images/2014/07/30/4.jpg" alt="">
Constructed in 1930 as the headquarters showroom for Australian Glass Manufacturers, 420 Spencer Street was recognised by the National Trust for its then-modern design.
Back in 2003 then planning minister Mary Delahunty approved the building's demolition, to be replaced by a 26-level Fender Katsalidis tower. That tower would have risen 83 metres, three times council-supported height, and was another not to proceed.
The site last sold at $3.15 million in 2003 when bought by a company associated with Paul McBain.
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jchancellor-FAypfDUnLy

Spencer Street, West Melbourne residential site offering with art deco facade

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Back in February 2012, I published a post on the subject “smaller apartments to be the norm, not the exception”. 
Now almost two and a half years later we are starting to see projects that were then on the drawing board either finished or mostly sold off the plan.
As was already apparent back in 2012, today the reality is that generally apartments have in fact gotten smaller. However, via skillful design and by responding to buyer feedback, smaller now also generally means better. While size is still important, it’s not the most important factor.
Over the same time frame Sydney has also retained it’s place (which depending upon your circumstances and point of view is either a good or bad thing) among the world’s most expensive cities to buy a home. In 2012 there was the certainty that new apartment designs were set to be smaller but also hopefully more efficient with changes being driven mainly by price ceiling constraints and lifestyle demands.
What we have seen over the intervening years has been a remarkable shift in design standards and buyers have also shown little or no resistance to smaller apartments. From a marketing perspective this shift has been driven by a number of factors, mainly quality, good planning and lifestyle shifts. But there has also been the expectation that smaller did not mean inferior.
Smaller Apartments, Big on Design
Apartment buyers are a pretty smart bunch, developers know this and as marketers we also respect how much more engaged buyers have become. When buyers approach off the plan projects they do so with confidence but that is also matched by a much more discriminating buyer.
There have been a number of key facts driving this trend. Higher prices are key; this applies to all buyers as investors are no less demanding of quality. There has also been greater competition for the best locations.
I get constant feedback that in a nut-shell goes like this: Buyers are looking for well-designed, carefully planned projects, that are well located, close to local shops (and that is within walking distance), with access to good public transport. Most buyers are willing to move down in apartment size, but they expect location and services to be top rate. They also have a clear checklist of what they expect internally.
I also think that this has a lot to do with market education that comes via reality TV. There are now so many home renovation shows and I think this has been a factor in educating buyers. They are more aware of good design.
Like the food revolution that has in part grown out of the saturation of cooking TV shows, I think the same can be linked to a cultural shift that has buyers thinking about the design and function of apartments. This also extends more than ever to the reputation of the developer and builder.
First Impressions
One of the most telling ways to judge how people are reacting to smaller and smarter projects is to see how they first respond, what questions are generally top of mind and what first impression is created at a sales and display centre.
They are very keen to see how the space is used; they look beyond the finishes to how the space will function and what the developer has done to make the space work.
I have also noticed buyers are keen to see how the project sits within the neighbourhood and what sort of brand message does the exterior design of the building broadcast. They are quick to spot gimmicks, but there is an appetite for themed buildings that reflect the local environment.
It’s fairly clear that a good project team has to work hard to get the mix just right, this is now essential as apartments are not seen as a stepping stone any more, they are home to more and more of us. Between 2009 and 2012 the supply of new apartments increased by 56% and over the same period the numbers of new detached dwellings fell by 13%.
Article continues on the next page. Please click below.
<hr class="system-pagebreak">
Some Trends
Looking at one of our most recent developments, Woolooware Bay, near Cronulla, in Sydney’s Sutherland Shire, there’s a variety of one, two and three bedroom apartments which range in size across an assortment of designs which include: (internal) 59 square metres for a one bed, 78 square metres for a two bed and 114 square metres for a three bed. These apartments being developed by Bluestone help highlight how good design is being delivered.
Some of the features include; a multi-purpose or shared zone, which might have been a media-nook or study, but has now evolved to a shared space for work, study or pleasure. Apartment kitchens have also evolved, perhaps more than any other area, kitchens are now almost a ‘piece of furniture’ with varied surfaces, textured finishes, display cupboards, recessed lighting, and so just having stainless steel appliances no longer makes the grade.
Other design features include the use of windows and balcony access to create good air circulation, and balconies even, when they are small, are now more private, attractive ‘rooms’. Most of the larger three bed apartments at Woolooware Bay provide balcony access from all main rooms and all bedrooms. The use of high-set windows and privacy screens are now more common features, and there’s a deliberate aim to create separation and privacy for bedrooms.
Another area of design, and this might well help make smaller apartments even more functional, is the use of technology to create ‘smart apartments’ where the push of a button might one day do much more than switch on the lights and TV.
We aren’t fully there yet, but at almost every consumer electronic show manufacturers now display even more smart-home devices. The spread of smart-phones and tablets could soon see apartments online and residents able to switch their lights on or off, tweak the air conditioning, order in dinner, and make sure those houseplants and pets are looked after.
Buyers are skeptical when it comes to ‘gimmicks’, but this does not mean that as apartments are smaller there is not a need for well-planned building facilities. Alongside better interior design these facilities have also evolved and in addition to lap pools and well-equipped BBQ areas. We now have contemplation gardens, wine cellars, common rooms, a library and indoor and outdoor cinemas. However, when these facilities are included, buyers are still keen to see strata levies at manageable levels alongside the focus on quality management.
The end result of all of these trends is the ready comprehension among developers and buyers that smaller apartments are workable and popular, but this needs to be balanced with really assiduous design, great quality and the continued quest for well thought-out locations and buildings with sought-after facilities.
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When it comes to apartments, smaller really can be better

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If you live in Melbourne, you no doubt recognise one of the many marks Jeff Xu has made on the city in recent years.
The property developer's Golden Age Group has had its fingers in hospitality, leisure and residential projects across Melbourne's CBD. You may have dined on dumplings at Hu Tong, warbled off-key at Rainbow Karaoke, or stayed at the new Sheraton Hotel at the top of Little Collins Street. Or perhaps you're bought into Xu's latest venture, the 75 storey Victoria One tower. 
The $350 million residential tower, coming to the corner of Elizabeth Street and Franklin Street, will bring 629 apartments to the western precinct of Melbourne's CBD.
According to Xu, the structure was built with the Victorian way of life in mind, with its green facade and fins reminiscent of the Victorian landscape. He said the apartments were intended for both investors and owner occupiers.
"We wanted to show that an investment product doesn't mean a cheap product," Xu said, adding that with a 24 hour concierge, the tower would "feel like a hotel".
The 241 metre tall tower on a 932 square metre site will include 115 one bedroom, 482 two bedroom and 32 three bedroom apartments, with two levels of commercial space facing Elizabeth and Franklin Streets. With the smallest apartment coming in at 41 square metres of floor space, the units would not meet proposed minimum space requirements for Melbourne apartments, which specify a 50 square metre minimum for one bedroom units.
But buyers don't seem to mind the squeeze: about 60% of the stock in Victoria One has already sold, with more than half going to local buyers. One bedroom apartments are priced from $370,000, with two bedroom apartments starting at $473,000 and three bedroom apartments selling from $890,000.
The tower will also include 163 car parks, a pool, spa, gym and a communal entertaining area. Construction is set to begin late this year, with completion due for 2016.
Xu and Golden Age continue to keep busy with other Australian projects, including The Emerald, a 282-apartment tower at 35 Albert Street. There is also 450 St Kilda Road, the low-rise overlooking the Botanical Gardens that Xu purchased from the Carter family for a reported $20 million sum earlier this year.
His CBD spending isn't reserved for towers and restaurants alone. Xu and affiliated parties were also major donors to Melbourne Lord Mayor Robert Doyle's re-election campaign.
With more than 1,000 apartments on the way, Xu isn't worried about the sustainability of Melbourne's appetite for high density inner city residences.
"We're not scared of the boom and bust cycle," said Xu. "That's where opportunities come from."
Property professionals are invited to sign up for the <a href="/news">upcoming Property Observer webinar on Off the Plan Marketing and Sales Masterclass</a>.
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Jeff Xu ushers in Melbourne's apartment age with Victoria One

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Each week I receive phone calls from people who have started a property development and then fallen into trouble.  
I can't help taking these SOS calls from fellow developers but I've noticed a pattern...there seems to be three different areas in which the issues fall:
<ul>
<li><a href="/expert-insights/the-three-most-common-first-time-property-developer-mistakes-site-selection">Site selection</a></li>
<li><a href="/expert-insights/the-most-common-first-time-property-developer-mistakes-team-selection">Team selection</a></li>
<li>Not understanding the development process</li>
</ul>
The development process is complex - there is no two ways about it. Even what may seem the most simplest development can turn into a very time consuming project.  Although Property Bloom has completed over 80 developments, all of which I have personally overseen, I still find tiny nuances that make each development unique and challenging. 
However, if you have some understanding of the steps needed to be taken on your property development journey, then the development process can be simplified.
The development process can be broken down into a number of steps:
 
<ul>
<li>
Research or due diligence  Most of your research should have been done by now because choosing  the right location for your development cannot be underestimated. Once you've narrowed down the area you're going to work in, you need to research the needs of your target market.  Your target market is either the people you'll be renting to if you hold onto the dwellings you build or the people you'll be selling to. What do they want in a property? You need to balance this with what you can afford to build, always be careful not to overcapitalise by assuming you have to give everything. 
</li>
<li>
Designing your project is the next step in the process. Use either a builder's design and make some minor changes to suit your needs or use an architect or drafting service to design exactly what you want. In more upmarket areas, you may want to deliver something more unique so spending time and money on coming up with the right design is important. 
</li>
<li>
The planning process is another very important processes. Ensure you are meeting the requirements of the local council's Development Control Plan and Local Environmental Plan. This is complex and unless you want to spend days studying these enormous documents, engage a planning consultant or architect that understand these local requirements. This should save time so when you lodge your DA there should be little hold up in having to make changes to your plans. 
</li>
<li>
Engineering for storm water management, driveways and slab design is required to obtain the final approval of your Construction Certificate. Again, engage a good engineer but make sure you have a basic understanding of what they are designing.  Don't be afraid to ask questions. I was able to reduce some costs on a three villa project by questioning the number of storm water detention tanks required under the driveway. I knew each tank meant more costs so just by asking the engineer to check the water volume calculations meant  if we could cut two of the eight tanks required in that project. 
</li>
<li>
Once you have all your Planning Consents, then it's important to have a good understanding of the building process which will help you as you review your builder's contract. You need to understand terms such as 'Provisional Items' and 'Excluded items' as if one of these blows out, so can your development profit.  Check the contract and discuss with the builder so that they can explain clauses to you. You can also have your solicitor look over the contract. Many builders will use a standard Housing Industry Association contract. Check the drawdown schedule as this will impact on your holding costs. 
</li>
<li>
Maximising your finance and getting the best deal is an important step in the process.  Your bank will need a number of documents such as the consents and builder's contract before they can give you unconditional finance approval. Make sure you allocate four to eight weeks in your schedule to get your finance in place. This often draws out depending on how slow your bank is. The longer they take, the more holding costs you are paying waiting for finance. Your builder cannot start construction without a Letter to Commence from your bank. 
</li>
<li>
Once the builder has this permission to commence work, you move into an exciting but still risky part of the development - the build phase. The main area for cost variation can be in the site preparations and slab work. Until your site is cut, retained and slabs are piered and then laid you will not really know the true costs of your building works as most Provisional items are loaded into this early stage of building works. 
</li>
<li>
It's exciting to see your project come out of the ground and as the building works draw to a close, the process then moves into the completion stage. Now you need to maximize your rental and depreciation benefits or sale return. You will need to choose your management or sales agent carefully. Brief your quantity surveyor at this point to start work on your depreciation schedules and make sure you include all consultant fees, including project management if you have used a professional project manager.   
</li>
<li>
You cannot relax just yet. You need to, attend the practical completion and handover inspections with your builder and have a good understanding of their warranty periods. You need to obtain Occupation Certificates which will not be issued unless everything is complete.
</li>
</ul>
 
As project managers, our job is to manage all the fine details of the development process. There are many areas that need your undivided attention at the time. 
As part of our project management process, we prepare a detailed weekly report for clients including milestones met that week, goals for the following week to achieve and photos showing the progress. Also included is news reports in the local area that may impact on the end result. Our job is to focus entirely on the process so that our clients don't have to. It can be beneficial for inexperienced developers to use a project manager to minimise and help them through the challenges a property development can bring.
<a href="https://www.propertybloom.com.au" target="_blank">www.propertybloom.com.au</a>
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jochivers-wq5Bp59R5a

The most common first time property developer mistakes: Not understanding the development process

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The first homes and roads at Mirvac’s Harold Park residential Glebe development have been opened, marking the completion of Harold Park’s first precinct, Locarno.
It comprises 298 apartments and terraces in the precinct that will see around 2,500 people live in the 10.6 hectare park side development.
It was August 2011 when Mirvac began marketing its proposed <a href="https://haroldparkbymirvac.com" target="_blank">Harold Park</a> development less than a week after taking ownership of the former harness racing ground. The first sales came in November when prices started from $499,000 for studios, one bedders from $550,000; two bedroom apartments from $775,000; and three bedroom units from $1,245,000.
<img src="/images/2014/07/24/locarno%20harold%20park.jpg" alt="">
Mirvac’s CEO and managing director, Susan Lloyd-Hurwitz, said today that Harold Park set a benchmark for residential development, balancing density, sustainability and quality of life.
“The inner-city will gain a new park that leads right down to the harbour, another two km of cycle paths, easier access to Jubilee light rail station and a new community space with the proposed future restoration and adaptive reuse of the Tramsheds." Ms Lloyd-Hurwitz said.
"Sustainability was at the heart of the way in which Mirvac conducted its business, developing land for housing and employment,” she said.
Harold Park exceeds BASIX targets by 25%.
"That in turn means it offers a better quality of living for residents and becomes an asset for the whole community,” she added.
Lord Mayor Clover Moore said the project was an "achievement for the city".
"The people who will live here will be blessed," she said.
<img src="/images/2014/07/24/harold%20july%2025%20one.jpg" alt="">
Buildings and roads at Harold Park acknowledge the champions of the paceway from 1911 until the final race in December 2010. 
The first precinct, Locarno, was named after the 1980 Miracle Mile Winner, driven by New Zealand owner-trainer Robin Butt, who was at Harold Park for the official opening.
The newly opened streets, Grattan Close and Scotsman Street, were inspired by 1974 Miracle Mile winner Hondo Grattan and the 1979 winner The Scotsman. 
Construction of Harold Park began in 2012, with completion anticipated in 2017. More than 4000 jobs will be generated throughout the life of the project. 
Strong sales have meant that release dates for the six Harold Park precincts have typically been brought forward to meet demand. The most recent precinct release, Altivolo, sold out in a day and Mirvac is currently awaiting DA approval for the fifth precinct.
Some 900 sales have been achieved to date.
With an estimated $30 million cost, the Tram Shed Depot at the northern end of the site, built in 1904 to serve Sydney’s growing network of tram lines, will be adaptively reused to become a market style retail destination and community hub.
HISTORIC TIMELINE FOR HAROLD PARK 
1828 – Suburb of Glebe proclaimed
1890 – Harold Park established with pony racing, trotting, bicycle races and athletics the featured events. 
1904 – Rozelle Tram Depot built to the north of the racecourse and brought punters in their thousands. 
1929 - The racecourse was officially re-named Harold Park 
1939 – US Army commandeered the park for use through the Second World War. 
1958 – Rozelle Tram Depot closed when the Glebe line shut down. 
1967 – Harold Park’s signature race, the Miracle Mile, was introduced. 
1987 – Greyhound racing, which had begun in the inter-war period, ended. 
1987 – Live televising of races which marked the end of the big crowds at Harold Park. 
2009 – The NSW Harness Racing Club moved to Tabcorp Park at Menangle. 
2010 – Site sold to Mirvac 
2010 – On Friday 17 December, the last race meeting was held at Harold Park. 
2012 – City of Sydney Lord Mayor Clover Moore turned the first sod 
2014 – On 24 July, The Lord Mayor and Mirvac CEO and Managing Director Susan Lloyd-Hurwitz declare the first precinct, Locarno, officially open. 
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"Blessed" buyers start residing in Mirvac's Harold Park 

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Charter Hall launched the start of construction for their 333 George Street office building project last night, with the support of Lord Mayor Clover Moore.
The new office building at <a href="https://333george.com.au/" target="_blank">333 George Street</a> will include 12,500 square metres of open, flexible office space on 15 levels, aiming to be part of the wave of flexible working, or hot-desking, that has been an increasingly popular trend. It has been designed by Grimshaw and Crone Partners, with construction partners Watpac.
It also includes 2,100 square metres of retail at street level. The entire development is valued at $250 million.
Typical office spaces will be 970 square metres in adaptable configurations, and the entire building is targeting a 5 star NABERS rating.
Moore explained to Property Observer that the revitalization of George Street is one of the city's larger current ongoing projects, and will take some years to complete. While surrounding laneways such as Angel Place will be the focus of revitalisation efforts, Moore pointed to Town hall as a potential next project.
<img src="/images/2014/07/24/ignite-july-24-three.jpg" alt="">
Speaking at the construction launch, held at 1 Martin Place, Moore said developments like the 333 George Street project are Sydney needs to stay abreast of its international competitors.
However, the journey has not been straightforward for the site. This was Charter Hall's third acquisition, and among all of their $7 billion worth of office buildings, managing director David Harrison said it was one of their most exciting. They have 100% ownership as the developer, through Core Plus Office Fund.
Despite being an early acquisition, it took some time for the project to be completed. Harrison said that the GFC did delay the project, but that it was always a “crappy building in a magnificent location… Martin Place is the business core of Sydney CBD”. The existing building, that's currently in demolition phase, is a 1970s construction.
The building is neighboured by retail outlets including Louis Vuitton, Burberry and an Apple store.
Tenant pre-commitments for the development are being sought, with completion expected for mid-2016.
Charter Hall is well known for their Melbourne work on 171 Collins Street.
It seems the City of Sydney and Charter Hall are focused on one word: "vision".
The concept of a vision for the site was mentioned by many at the launch event, and is the focus of their marketing material for the development.
<img src="/images/2014/07/24/ignite-july-24-one.jpg" alt="">
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The vision for Sydney's George Street

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The subtly marketed Sydney Olympic Park Opal Tower has selected Bates Smart to undertake the architectural design.
The 30-level apartment <a href="https://www.propertyobserver.com.au/Opaltower.com.au" target="_blank">Opal Tower</a> from developer Ecove will have green walls and elevated communal courtyards every five levels.
It is the fourth residential building from Ecove and will be the most prominent of the Australia Avenue set.
 Bates Smart had previously designed stage two and three – Australia Towers II and One Australia Avenue, which are scheduled for completion in late-2014 and mid-2015 respectively.
Australia Avenue II is 25 storeys, while One Australia Avenue is 30 storeys. All three of the towers have so far sold out, with 216, 287 and 320 apartments for the three stages.
Opal Tower will bring large four-bedroom apartments to market of around 160 square metres internally, and on the upper levels with views to Homebush Bay, Sydney CBD and Bicentennial Park.
Marketing director of Ecove, Sue Ballesty, said that they are an alternative to a family home and that these are something in retrospect they would have built previously.
“We will be one of the few apartment developers in Sydney catering for families,” said Ballesty.
First tower, Australia Towers, currently has more than 600 residents since its 2012 completion.
“The influx of residents has made Sydney Olympic Park into a fully functioning suburb,” she said.
“There is a real sense of community here, and residents appreciate the benefits of living in the sporting and entertainment heart of Sydney and having 430 hectares of parklands as their backyards.”
Marketing isn’t <a href="/expert-insights/buying/subtle-marketing-but-opal-tower-not-expected-to-see-bad-luck">expected to start until later this year</a>.
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Sydney Olympic Park’s Opal Tower selects architect

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The Pace Development Group has secured the Smith Family headquarters in Collingwood.
The prominent 1,139-square-metre site, will now get an apartment complex, Nina, named after the Nina Proudman character in Channel 10 series Offspring, which is filmed around Collingwood.
Pace directors Shane Wilkinson and Cameron Yates, who presumably are fans of the Asher Keddie-played role, expect to start off the market marketing the apartments next year.
The Smith Family bought the Collingwood building 15 years ago with plans to now relocate to smaller, leased premises and use money from the sale of 73-77 Wellington Street for statewide education programs.
The building was built in the 1970s so showing its age and is no longer appropriate to The Smith Family’s needs.
The Smith Family’s Victorian general manager, Anton Leschen, said the sale reflected the charity’s desire to make sure its resources weren’t tied up unnecessarily.
The site is bound by Cambridge, Langridge and Wellington streets.
<a href="https://www.realcommercial.com.au/property-land+development-vic-collingwood-501171563" target="_blank">It sold through CBRE for $8.8 million earlier this month</a>, so apartment design plans are yet to become available.
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