Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

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Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Main Beach apartments

The penthouse offering atop Main Beach’s luxury ARI residential tower was unveiled this week.

The two-level design boasts a private rooftop terrace with a pool, spa and barbecue facilities, for the exclusive use of the penthouse owner, along with space to lounge in the open air.

Set on levels 18 and 19, the penthouse and rooftop expose 360-degree views spanning the Pacific Ocean, the city skyline, the Broadwater, and the <a href="/new-apartments/gold-coast-qld">Gold Coast</a> hinterland.

The Melbourne-based Stamoulis Property Group is developing the project, which has been designed by Bayden Goddard's&nbsp;BGD Architects.

[smartcode_project:default project_id=112163 project_image_fid=217022]

Kollosche's Michael Kollosche, who is selling <a href="/new-apartments/ari-3555-main-beach-parade-main-beach">ARI</a> with Harry Kakavas, said there are few comparable penthouses on the Gold Coast market.

“We’re expecting strong interest from buyers who want the best of location, lifestyle and luxury in one package,” Kollosche says.

“To acquire a penthouse in a luxury boutique residential building, with its own private rooftop, on a triple block with 30-metre beach frontage truly is a rare opportunity.”

[smartcode_project:default project_id=112163 project_image_fid=217021]

Priced at $19.75 million, the sprawling penthouse suite spans 759 sqm in total, 436 sqm of internal living space and a further 296 sqm of outdoor living.

There are three living areas and a dining area, a gourmet kitchen plus a scullery, a temperature-controlled wine cellar, a separate study, a powder room, and five car spaces.

The penthouse has soaring 4.5-metre ceilings and full-height glass windows which curve around the open plan main living and dining area, taking&nbsp;full advantage of views to South Stradbroke Island and south to <a href="/new-apartments/coolangatta-qld-4225">Coolangatta</a>.

[smartcode_project:default project_id=112163 project_image_fid=217019]

The residents-only tower comprises 26 half-floor residences and three full-floor sky homes. Half-floor apartments with three bedrooms start from 288 sqm and range in size to 325 sqm, while full-floor apartments with four bedrooms range in size from 567 sqm to 618 sqm.

Kollosche said that current demand had seen a number of half-floor residences amalgamated.

<a href="/new-apartments/ari-3555-main-beach-parade-main-beach">ARI</a> residents will enjoy exclusive access to resort-class amenities including a heated 25-metre lap pool, a gym, steam room, sauna, cold plunge pool, residents lounge and business centre.

[smartcode_project:default project_id=112163 project_image_fid=216350]

More than half of the available apartments in ARI have sold since the project launched in May.

Kollosche said buyers have responded to the absolute beachfront location, the architectural design, the high standard of finish, and uninterrupted ocean view lines.

“Brand new apartments on the absolute beachfront are few in <a href="/developments/main-beach-qld-4217">Main Beach</a> and redevelopment options are even fewer,” Kollosche says.

“The <a href="/developments/main-beach-qld-4217">Main Beach lifestyle</a> is a major drawcard for owner-occupiers with the beach and the Tedder Avenue village centre all on the doorstep.

“Nearby Marina Mirage and The Spit precinct are earmarked for major redevelopment in coming years which only adds to the value of any investment in Main Beach.”

ARI apartments are priced from $5.9 million.

[smartcode_project_cta:default project_id=112163]

Kollosche's Michael Kollosche said there are few comparable penthouses on the Gold Coast market

ARI Main Beach penthouse seeks nearly $20 million

The display suite at the $250 million Masthead Ocean Club, a project with connections to the Royal family, opened with a bang last week, with every buyer promised a BMW electric car.

Masthead is being developed in partnership by Australian businessman Rory O'Brien and Banda, a world-leading interior design studio and development business founded by Edo Mapelli Mozzi, husband of Princess Beatrice.

The luxury display suite features a full scale all marble kitchen imported from Italy as well as a dynamic and interactive fully detailed apartment walkthrough utilising the latest gaming technology.

[smartcode_project:default project_id=134759 project_image_fid=211819]

"We are thrilled to be officially showcasing the most exclusive residential offering in Australia," O’Brien said.&nbsp;

"Masthead Ocean Club represents a new pinnacle of luxury living on the Gold Coast. We have spared no expense in creating an exclusive haven that combines breath-taking design, impeccable craftsmanship, and world-class amenities.

“Our partnership with Banda brings a unique blend of sophistication and elegance to Masthead. With their expertise in interior design and development, we have curated a living experience that exceeds expectations and redefines luxury.

“We look forward to welcoming our guests and giving them a taste of the luxurious seven star lifestyle that awaits at Masthead Ocean Club."

[smartcode_project:default project_id=134759 project_image_fid=211827]

Once complete, Masthead will comprise an boutique collection of 28 whole floor apartments capturing sweeping, protected views of the Pacific Ocean, Broadwater, and Hinterland.

Melbourne based Mim Design has been engaged to design Masthead’s 20 luxury apartments, whilst Banda will be designing the five sky homes, two sub-penthouses and the one quad-level super penthouse.

Each whole floor apartment will provide 317 sqm of living space, with picturesque views from every room, as well as private direct and secure lift access, double garaging, and state-of-the-art technology.

Masthead will also see the delivery of one of the world’s most elite in-house residents’ only club providing an ultra-luxe comprehensive amenities range, to be known as ‘The Ocean Club’.

With membership only accessible via a Masthead apartment purchase, The Ocean Club will encompass premium in-home facilities including a sophisticated wine and champagne lounge, a whiskey lounge, the Index Cigar lounge, private dining space, coffee bar, a library and business meeting areas.

[smartcode_project:default project_id=134759 project_image_fid=211817]

Residents will have 24/7 access to a health and wellness club where they can rejuvenate in a wet edge pool, spa, steam room and sauna, while fitness enthusiasts can relish in a state-of- the-art world class gym and unwind in yoga and Pilates studios.

Members will also receive additional benefits from luxury brands including Chairman’s Club membership to Levantine Hill Winery in The Yarra Valley, participation in Newgate’s 2023 racing&nbsp;syndicate, which will also include attendance at select race days in Newgate’s own suite at Randwick Racecourse, and a complimentary new BMW electric car.

Setting a new benchmark for luxury living in Main Beach, Masthead Ocean Club residences are priced from $5.9 million.

[smartcode_project_cta:default project_id=134759]

The luxury display suite features a full scale all marble kitchen imported from Italy as well as a dynamic and interactive fully detailed apartment walkthrough utilising the latest gaming technology

alisonwarters@gmail.com

UK Royal's $250 million Masthead Ocean Club display suite officially opens 

The allure of downsizing from a spacious acreage lifestyle to a sleek and modern apartment has led the Turner family to make a significant change after 20 years of living in the Moreton Bay Region of Brisbane.

Their recent purchase of a 131 sqm two-bedroom plus multi-purpose room apartment in the Lagoon development has set the stage for their new chapter.

The journey to finding their dream home began with a simple internet search, which eventually led them to fill out an inquiry for Lagoon.

According to the Turners', it was the location of the development that first caught their attention. However, several factors worked in harmony to solidify their decision.

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"We looked for 18 months and narrowed down the location for our next move to Teneriffe, Milton/Toowong, Broadbeach and Main Beach," the Turners' said.

"We were looking at established developments, townhouses, units, and houses on small blocks, through to new developments"

Although they came close to purchasing elsewhere, the Turner's had a strong gut feeling that Lagoon was the ideal choice for them.

"We went close to buying others, but we just knew that Lagoon was our preferred development."

The location played a massive role in their decision making process, while the building's&nbsp;design, size, and ample space within the apartment sealed the deal.&nbsp;

"We were also confident to purchase as we have faith in Hutchies delivering the product, in part due to the really good level of pre sales that had occurred at the time we bought."

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The excitement surrounding the Turner's move to Main Beach and their new home in Lagoon is palpable.

"We have gone from saying, 'if only we could live in Main Beach' and 'maybe when the kids finish school,' to 'we are moving to Main Beach, we are moving into Lagoon, and we are so excited,'" the couple shared.

Their anticipation for the completion of the development is evident, with the Turners' using a photo of the building as their iPhone screensaver for daily motivation. They also receive regular updates from residents in the area, who share their excitement for the project.

"I hate wishing our lives away, but 2025 can't come soon enough," they added.

As the Turners' story demonstrates, Lagoon has managed to check all the boxes for discerning buyers looking for a new beginning.

The development's seamless blend of location, architectural brilliance, and the promise of an exceptional living experience has made it the preferred choice for those ready to embark on their next chapter in Main Beach.

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As the Turners' story demonstrates, Lagoon has managed to check all the boxes for discerning buyers looking for a new beginning

From Brisbane acreage to Main Beach apartment: Why Lagoon Main Beach ticks the downsizer box

Drew Group's Main Beach apartment development, Lagoon, is creating quite a buzz among buyers with its incredible value proposition.

The project has released its final collection of one-bedroom apartments, and they are proving to be a hit due to their spacious layouts and attractive price point.

The one-bedders span 93 sqm in total, making them some of the most spacious one-bedroom apartments on the Gold Coast market. They are priced from $745,000, which equates to $8,000 per sqm.&nbsp;

The lack of one-bedders currently available in the market is also driving strong buyer interest to Lagoon, with the one-beds also coming with one car space.

Pezet Matheson are marketing Lagoon, with Managing Director Jayde Pezet saying new one-bedroom apartments are increasingly scarce across the Gold Coast, primarily due to lack of space for car parking in basements and development sites becoming smaller. &nbsp;

"Lagoon offers purchasers an opportunity to secure a rarely available new one-bedroom apartment at an exceptional rate per sqm, so not only are people purchasing a unique property, but they are also realising incredible value in todays market,” Pezet&nbsp;said.

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Crafted by Plus Architecture, there's only a limited collection of one-bed plus multi-purpose room apartments remaining in Lagoon, with each boasting northerly aspects.

The apartments benefit from adjoining balconies, which drench each residence with natural light, while also creating a seamless transition between indoor and outdoor living.&nbsp;

The kitchens are home to suite of Smeg appliances, including an oven, dishwasher, and microwave, coupled with brushed nickel tapware, an abundance of storage space and an engineered stone island bench.&nbsp;

The homes also include separate laundry space with storage included, in addition to built-in robes to the bedrooms.&nbsp;

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Positioned as the largest Main Beach apartment development in three decades, the $390 million twin-tower project was fast-tracked to the market in response to the overwhelming interest it has generated.

Apart from spacious apartments, Lagoon boasts an array of high-end amenities designed to complement the coastal way of life.

Residents will have access to a pool oasis complete with private cabanas, inviting indoor and outdoor lounges, a state-of-the-art fitness centre, a serene yoga deck, surfboard storage, a business hub, and a heated spa.&nbsp;

Construction is well underway, with Hutchinson Builders handling the build. The completion of Lagoon is expected in the third quarter of 2025.

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The lack of one-bedders currently available in the market is also driving strong buyer interest to Lagoon, with the one-beds also coming with one car space

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