Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

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The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

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Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

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Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

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The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

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Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

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“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

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Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Coronation Property

Sydney developer Coronation Property has expanded its presence in the heritage-conservation suburb of Ashbury in Inner West Sydney.

They've secured the neighbouring development site to their current project, Ashbury Terraces, spending $45 million on the 1.64 hectare site that was listed by Michael Teplitsky, Felix Milgrom and Boris Markovsky.

The shovel-ready project at&nbsp;149-163 Milton Street has plans for 59 apartments and 68 multi-level townhouses designed by SJB.

Coronation's Managing Director Joe Nahas called the acquisition a "no brainer."

&nbsp;

<img alt="Render of the proposed second Ashbury development" data-entity-type="file" data-entity-uuid="a2651fa7-5014-45e0-9dbe-2d3c62e38703" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Ashbury%20Stage%202%20-%20001.jpg?VersionId=RDPtg5BW.z83wcNnf_PXMe6ZhusmsGGD" />Render of Coronation's new Ashbury development site. Credit: SJB

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“Off the back of the incredible sales success at Ashbury Terraces with more than 50 percent of the terraces and over 50 percent of apartment sales, it was a no brainer for us to acquire the adjacent site to offer additional quality housing stock to our purchasers," Nahas said.

“SJB’s early engagement, coupled with the existing involvement of our in-house design team, dedicated development, construction, and sales and marketing teams working on Ashbury Terraces, it will be a seamless and efficient progression for us to extend our efforts next door."

The original Ashbury development was a shortlisted finalist in the 2022 World Architecture Festival (awards) for Future Projects. That too features a mix of apartments and terraces. They recently announced they've sold out 80 per cent of stage two of the project, with the final release of residences expected hit the market at the beginning of next year.&nbsp;

Ashbury Terraces is on track for completion by the end of 2024.

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NSW Premier Chris Minns recently announced plans to help tackle the existing housing crisis by streamlining and accelerating the approval process, given the&nbsp;population of New South Wales estimated to increase by 85,000 residents per year until 2041, meaning there is an urgent need for 314,000 new dwellings over the next five-year period.

To expedite new housing supply, the Premier’s proposal will provide developers access to a fasttrack approval process through a ‘state significant development’ pathway for projects exceeding $75 million and comprising a minimum 15 percent affordable housing.

Nahas welcomed Minns’ announcement, saying it’s encouraging to see the Premier taking significant steps to facilitate an increase in affordable housing availability in the market and an overall boost in the number of new homes for the residents of New South Wales.

"As a company, we value our capacity to offer highly sought-after, quality residences. With this new initiative, we firmly believe that we can efficiently deliver a balanced combination of quality off-the-plan, build-to-rent, and key worker dwellings within a reduced timeframe," Nahas said.&nbsp;

"This will not only provide a broad range of housing options but importantly will make a significant contribution to meeting the escalating demand for new homes across Sydney in particular.”

[smartcode_project_cta:default project_id=112253]

The shovel-ready project at 149-163 Milton Street has plans for 59 apartments and 68 multi-level townhouses designed by SJB

Coronation Property expands its Ashbury Terraces site with $45 million purchase

Ashbury Terraces, the Coronation Property development located in Sydney's inner west, has reached a major milestone.

Stage one of the project has officially sold out, with stage sales sitting at 80 per cent sold. The final release of residences is expected to go on the market at the beginning of next year.&nbsp;

Joe Nahas, Managing Director at Coronation Property, said the suburbs’ appealing characteristics, including its convenient location in the Inner West, abundant amenities, and thriving community atmosphere, have significantly contributed to the area’s popularity among homebuyers.

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“It really is the best of all worlds at Ashbury – it offers an untouched green oasis for buyers who want the connectivity of inner-west living, while being surrounded by parklands and diverse amenities,” Nahas Said.

“We are excited to have reached this sales milestone at Ashbury Terraces and look forward to launching the final release of the development early next year.”

With its unparalleled charm and exceptional amenities, the collection of terrace homes and park-side apartments has captivated buyers seeking refined living close to nature.

Comprising 59 over-sized garden terraces and 74 park-side apartments, Ashbury Terraces offers an exclusive opportunity for those desiring a harmonious blend of luxury and tranquility.

Nestled beside the picturesque W H Wagener Oval, the development is just 10 kilometres away from the bustling heart of Sydney CBD, making it an ideal haven for residents seeking a serene retreat without sacrificing urban convenience.

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The allure of Ashbury Terraces lies not only in its idyllic location but also in its array of residential amenities designed to enhance the quality of life for its residents, including a heated pool, outdoor dining spaces, barbecue facilities, and a fully equipped gym.

Renowned architects SJB and 360 Degrees Landscape Architecture have joined forces to create a living environment that is both visually striking and functionally efficient.

The Terrace Collection, which encompasses three-bedrooms, two bathrooms, and two parking spaces, offers multi-level garden terrace homes immersed in lush greenery. Inside, residents will find carefully selected materials, high-end Miele appliances, and ample storage, elevating these homes to the pinnacle of luxury living.

The garden terraces themselves boast multi-level open atriums, overhead skylights, private rooftop retreats, and expansive backyards and courtyards, providing residents with ample space to unwind and entertain while being surrounded by nature.

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For those seeking a more compact yet equally elegant living option, the Apartment Collection at Ashbury Terraces presents a range of one, two and three-bedroom park-side apartments.

Designed to maximise space, sunlight, and views over the neighbouring parklands, the apartments showcase elevated interior styles with large kitchens and free-flowing indoor-outdoor spaces, coupled with high ceilings and generous entertaining balconies.

In further proof of the design quality of Ashbury Terraces, the project earned recognition as a Shortlisted Finalist in the 2022 World Architecture Festival - Future Projects, Residential category.&nbsp;

One, two and three-bedroom floorplans are available in the development, with both a mix of apartment and townhouse options.&nbsp;

[smartcode_project_cta:default project_id=112253]

Comprising 59 over-sized garden terraces and 74 park-side apartments, Ashbury Terraces offers an exclusive opportunity for those desiring a harmonious blend of luxury and tranquility

alisonwarters@gmail.com

Coronation Property sell out 80% of stage two at Ashbury Terraces

Merrylands is about to witness the emergence of a new vibrant heart, as Mason &amp; Main takes shape under the collaborative efforts of Coronation Property and renowned architectural firm Woods Bagot.

With construction underway, the development has recently achieved a major milestone, with over 60 per cent of its 346 apartments spoken for.

Joe Nahas, Managing Director at Coronation Property, said the achievement reflects the overwhelming demand and trust Mason &amp; Main customers have placed in Coronation’s vision for the development.

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“The response from homebuyers, especially first home buyers, has been truly incredible, reaffirming our commitment to delivering exceptional properties that transform the local areas in which we develop,” Nahas Said.

“We are grateful for the confidence shown in our project and look forward to welcoming the new residents to their future homes, where they will experience a lifestyle beyond their expectations."

At Mason &amp; Main, residents can expect an array of thoughtfully designed floorplans and apartment layouts that cater to their individual needs.

The residences include large multipurpose rooms, providing residents with versatile spaces that can serve as home offices, additional bedrooms, or nurseries, while further customisation is available through a choice of two colour schemes.

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Each home adjoins to spacious balconies, providing the perfect setting for alfresco dining, with views to the Blue Mountains and CBD.&nbsp;

A suite of wellness-focussed facilities have also been included in Mason &amp; Main, with a dedicated pool and gym on the resort level, in addition to a resident-only level boasting lush gardens, barbecue facilities and cabanas.&nbsp;

Adding to the appeal of Mason &amp; Main is its proximity to various amenities. Located just 350 metres from Merrylands Train Station and directly opposite Stockland Shopping Centre, residents have convenient access to transportation and a wide range of retail options.

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The development is also in close proximity to Parramatta CBD, which is only a short six-minute train ride away.&nbsp;

As the construction of the Mason &amp; Main precinct progresses, new retail announcements are expected to follow, including a vibrant eat street and a fresh food marketplace. These additions will further enhance the lifestyle offered by the development and provide residents with a diverse range of dining and shopping experiences.

Limited studio, one, two and three-bedroom floorplans are still remaining in the project, with prices starting from&nbsp;$413,000.

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Limited studio, one, two and three-bedroom floorplans are still remaining in the project, with prices starting from $413,000

Coronation Property's Mason & Main Merrylands project hits over 60% sold

The great Australian dream of owning a home is getting further and further out of reach for many. House prices in Sydney have jumped 113 per cent in the last decade, while unit prices have gone up 64 per cent Sydney-wide, property data house CoreLogic note.

Earlier this year the housing market saw its biggest 12 month growth in two decades, up 26 per cent over the year to March, CoreLogic data found.

Stamp duty, and the now required 10 per cent deposit request by banks, has first home buyers needing to dig all the way to the lining of their pockets before even starting to pay off their mortgage.

The NSW government recently announced a sweeping reform of stamp duty which gives prospective home buyers in New South Wales a leg up. They can opt to pay stamp duty, which only kicks in for property higher than $650,000, or pay a smaller annual property tax, for properties under $1.5 million.

But before the government announced the reform in June, some developers were already consciously trying to help buyers get on the property ladder.

In March, local Sydney developer Coronation Property launched a new scheme that allows buyers looking for an apartment to be able to pay with just a one per cent deposit, opposed to the standard 10 per cent deposit upfront. The ‘1% Own Way scheme’ allows buyers to then save the rest of the deposit over the next 12 months and pay over monthly instalments. A win for the buyers to save, while also increasing the potential of further price growth the earlier the property is bought.

Joseph Nahas, the Managing Director of Coronation Property, says the program was primarily designed to support first home buyers and young families, who are consistently priced out of the housing market.

“As Sydney property prices continue to grow, and reasonable entry into the market continues to decrease, we understand there’s been little opportunity for first home buyers to get on the property ladder in emerging areas close by to Sydney’s CBD,” Nahas says.

“The Own Way Program has been designed to help first home buyers, and young families, to live in suburbs that have previously been inaccessible to them because of the daunting prospect of a 10 per cent deposit payment. Through the Own Way Program, they are able to buy quality assets in quality suburbs, at today’s prices, with just one per cent providing peace of mind. We ultimately hope to achieve for our buyers a brighter financial future, and an attainable entry into the property market.

"The Sydney property market continues to grow and grow, which has meant there's been little opportunity for first home buyers to get on the ladder in area's close to the city," Nahas says.

Coronation Property trialled the scheme in 2021 and had positive feedback and a strong uptake from buyers. First home buyer Soomin Lee, who purchased at Coronation Property’s Mason &amp; Main development, said she would have had to have waited another two to three years to buy her first property if she had to save up the 10 per cent deposit.

“I feel like we’re always told to buy house and land, but the 10 per cent upfront deposit wasn’t feasible,” Lee says. “By locking in an apartment on a one per cent upfront deposit instead, and then having time to save the remaining portion of the deposit, I was able to get into the property market straight away and have the convenience of being able to pay the remaining balance over a reasonable timeframe.

Coronation Property’s Head of Sales Cameron Porter says they know how tough saving for a home deposit can be in today’s climate.

“As property prices continue to climb, we believe it’s important to support aspiring home buyers to take a step up the increasingly competitive property ladder,” Porter says.

The scheme is part of Coronation’s ethos to build for the owner-occupier, an ethos which puts the design of a project even more in the spotlight.

“Our attention to design attracts a high number of owner-occupiers,” Porter says. Last year Coronation made the decision to build their own in-house design team, Studio Circle &amp; Co, who start thinking about the potential design of a project even before a site is secured.

Porter says the design-focused approach was a major driver at The Paper Mill Precinct in Liverpool. Around half of the buyers in the striking urban regeneration project were first home buyers. “The Paper Mill precinct set a new benchmark for design and architecture previously unseen in Liverpool, which attracted a high percentage of locals who hadn’t been able to find anything in their price range worth purchasing,” Porter says.

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In a similar but very different vein is Coronation’s Ashbury Terraces, again aimed at the owner-occupier, but more geared toward downsizers and upsizers. The project of 59 terraces has been designed by SJB and focuses primarily on garden terrace homes filled with natural light which connects to the surrounding nature of the suburb.

“We understood that a large portion of our buyers for this project would be upsizers or downsizers, and designed the terraces to respond with inclusions such as large backyards and courtyards, oversized living and dining areas, multi-level gardens and generous master suites,” Porter added.

The owner-occupier focus sees Coronation secure a number of repeat purchasers, those who have been a first home buyer in a Coronation Property project a few years ago and are looking at upsizing and already have that developer trust that is needed in the off the plan industry.

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Developing for the owner-occupier is generally considered a more rounded approach for developers. Owner-occupiers tend to care more about the building they own a part of, and its shared amenity, as well as a better sense of community and neighbourship when there are more permanent residents within the development as opposed to the transient nature of tenants.

While building for owner-occupiers naturally brings owner-occupiers and first home buyers, an owner-occupier approach will inevitably lead to investors buying the apartments, given that’s exactly the target market they’re seeking as a landlord.&nbsp;

While the majority of apartments were snapped up by owner-occupiers, The Paper Mill boasts a 0 per cent vacancy rate for those investors in the project, while apartments are only on the market for an average of seven days before being snapped up.

Coronation Property’s Managing Director, Joseph Nahas, and Head of Sales, Cameron Porter, discuss the importance of developing with first home buyers and owner occupiers in today’s climate

How Coronation Property focuses on first home buyers and owner-occupiers to ensure long-term success

When people hear Sydney’s inner west, they think of the cafe culture of Newtown and Leichhardt, the brewing mecca of Marrickville, and to a lesser extent, the beautiful Balmain peninsula.

But the tightly-knit suburb of Ashbury, just past Dulwich Hill and south of Ashfield, offers an untouched leafy oasis for prospective purchasers who want the connectivity of inner-west living, while being surrounded by tree-lined streets and abundant parklands.&nbsp;&nbsp;

Despite the suburb's leisurely pace, Ashbury’s proximity to the inner-west’s bustling cultural and dining scenes leaves the suburb within easy reach of everything, giving its residents the best of all worlds.&nbsp;

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The majority of Ashbury is designated as a heritage conservation area, and is dominated by post-war brick bungalows, which has meant there’s been little to no opportunity to buy into the quaint suburb that is called home by only 3,000 or so people. There have been no apartments or townhouses in the suburb that spans just one square kilometre, until now.

Sydney developer Coronation Property has recently secured development approval for its owner-occupier focused development, Ashbury Terraces, which has been designed to be in keeping with Ashbury’s existing heritage topography.

The combination of the project’s rarity as the only townhouse development in the suburb, the suburbs convenient locations just 10km from the Sydney CBD, and Coronation Property’s reputable track record, has seen buyer enquiry since it launched earlier this year buck the trend of the dampening property market sentiment.&nbsp;

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Coronation Property Project Director Con Athanassiou says Ashbury is a unique inner west suburb.

"It has a very quaint village like feel, yet its also close to suburbs like Marrickville, Petersham and in about 25 minutes you'll be in the centre of Sydney,"&nbsp;Athanassiou says.&nbsp;

"The community is made up of people who have been living here for 30, 40 , even 50 years, so there's a stability in an area where properties don't change hands.

"New parents will be able to see their children grow up in the local parklands and streets just as I did when I grew up here."

Local inner west residents have dominated enquiry so far. Buyers are seeing value in the larger terrace style homes with communal amenity and oversized backyards – a unique feature to Sydney developments.

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The location of Ashbury Terraces has been a major drawcard, set opposite W H Wagener Oval and just a few hundred metres to Peace Park. The design of Ashbury Terraces has been inspired by the area’s parklands and well-defined heritage character of Ashbury. Landscape architects 360 Degrees Studio worked alongside the revered architecture firm SJB to create the lush landscaping throughout the development.

Families have shown interest in the terraces, not only for the striking design and abundance of space, but also for its proximity to local schools. Within a one kilometre radius is St Francis Xavier Catholic School, Trinity Grammar School in Summer Hill, and the local Ashfield Public School, which is just a five minute walk from Ashbury Terraces.

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The closest coffee stop is 3 Tomatoes, a seven minute walk. Just north is Georges River Road which is lined with cafes and restaurants.&nbsp;

The easily accessible transport to the city has been another tick for buyers who are needing to commute, with Ashfield Train Station just 1.5km away. South of the station is Ashfield’s busiest retail precinct, Ashfield Mall, where there’s a Woolworths and an Aldi, as well as a Chemist Warehouse, butchers, more cafes and restaurants, and the Ashfield Library.&nbsp;

Canterbury Park Racecourse is just over a kilometre south of Ashbury Terraces, on the banks of the Cooks River where there’s Croydon Park and Lees Park.

Ashbury Terraces will likely stand as one of the only new developments in the suburb given that most of the surrounding Federation-style bungalows are under heritage conservation, which will mean the charming village-style suburb will be protected for years to come. There are just 59 terraces on offer in the sought-after development, which has already been a hit with locals.

"This development was not about fitting the maximum built form into the available space. we wanted to partner with someone who could respect the existing suburb as well as the modern development we wanted to create," Athanassiou added.

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Despite the suburb's leisurely pace, Ashbury’s proximity to the inner-west’s bustling cultural and dining scenes leaves the suburb within easy reach of everything, giving its residents the best of all worlds

The small inner-west suburb attracting attention

The display suite is one of the most important parts in an off t​he plan buyers journey.

While technology has evolved and renders are looking more and more realistic, there&#39;s nothing like being able to touch and feel the apartment you&#39;re going to buy. Display suites act&nbsp;as a bridge between buying&nbsp;o​ff the plan and buying an established property.

They&#39;re also an essential point of difference for property developers, often proving the difference between whether buyers purchase in your project, or in a neighbouring suburb at a similar project.

There&#39;s a rivalry in the Gold Coast, with SPG going head to head with Gu​rner on their display suites. Hardly a display suite, they&#39;re more a display experience.

SPG had their commissioned builder, Hutch​insons, create the $4 million, 750 sqm building, making it the largest sales gallery of any new development in the southern hemisphere. It takes up 2,000 sqm of the Fer​ny Ave site which SPG are set to create nearly 800 apartments across three towers.

Gu​rner just opened theirs across the road for their equally large La Pelago, which will have over 900 apartments across four towers.

Display suites tend to be reserved for the larger, multi-res projects. Small boutique developments, maybe less than 40 or so apartments, often don&#39;t have the budget for a fully fledged display suite.

The Sydney developer Coronation Property have long known the importance of the display suite, with their last five display suites featuring full scale apartments in the future development.

<img alt="" height="2250" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/coronation_masonmain_260422_219168.jpg" width="3000" /> 
The display suite at Mason &amp; Main. Image supplied

Coronation Property&#39;s Head of Sales and Marketing Cameron Porter says display suites have come a long way over the last decade.

&quot;While previously&nbsp;display&nbsp;suites were ordinarily quite sterile with little more than demountable floor plans and finishes boards, we&rsquo;ve seen the&nbsp;display&nbsp;suite journey for off-th​e-plan apartments over the last five to 10&nbsp;years come a very long way,&quot; Porter says.

&quot;Nowadays, any premium&nbsp;display&nbsp;suite journey includes a fully immersive and engaging experience for purchasers that touches on all the senses &ndash; sight, sound, touch smell and taste.&quot;

Porter says they&nbsp;want people to walk in and start envisaging the new building, picturing exactly how it could become a place they could call home.

Despite the changes and evolution of the display suite experience as technology advances, Porter notes that&nbsp;display&nbsp;suites have, and always will&nbsp;be, about creating trust between the developer, the prospective purchasers, and the community in which the development is being built.

Coronation took that belief into its under construction Merrylands project, Mason &amp; Main, the mini-community designed by Woods Bagot with its own&nbsp;vibrant market-style laneways with retail and dining precinct underneath nearly 800 apartments.

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Since opening the display suite in 2020, the space has evolved.&nbsp;Coronation have created&nbsp;a caf&eacute; for the community and purchasers to get a sense of what&rsquo;s to come, as well as two&nbsp;built-to-scale apartments in differing schemes to show buyers exactly what they&rsquo;ll get,&nbsp;a very rare offering. They also&nbsp;included varying building and design features that showcase the intricate architectural detailing of the Mason &amp; Main development. It allows buyers to literally picture themselves in what will be produced.

&quot;Beyond just a&nbsp;display&nbsp;suite, we wanted to create a space that was an experience. We wanted to create a connection,&quot; Porter says.

<img alt="" height="1106" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-28_at_9.08.56_am.png" width="842" />

The community-led display&nbsp;suite at Mason &amp; Main. Image supplied

Coronation has always placed a strong emphasis on creating a display suite that to help buyers feel &nbsp;confident in purchasing off t​he plan.

The display suites in their two&nbsp;latest developments, Mason &amp; Main and Ashbury Terraces, include life-size apartments and features, with various colour schemes and finishes available. Their significant investment in the display suite experience was also prevalent across their previous developments, 8 Phillip St in Parramatta, Charlie Parker in Harr​is Park and the acclaimed Paper Mill Precinct in Liverpool.&nbsp;

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&quot;Buying a home can be daunting, especially when you can&rsquo;t physically see the property,&quot; Porter adds.

&quot;It&rsquo;s our responsibility to make the process as seamless and stress-free as possible. As part of this process, it&rsquo;s important for buyers to see and feel the different aspects of their future home.

<img alt="" height="992" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-28_at_9.15.31_am.png" width="836" />

The display suite at Ashbury Terraces. Image supplied

&quot;As one of the biggest investments most people make in a lifetime, we believe a premium&nbsp;display&nbsp;suite experience is integral to facilitating trust and assurance that what you&rsquo;re buying of​f-the-plan will be delivered come handover.

Porter suggests that beyond showcasing their built product, they also&nbsp;believe the&nbsp;display&nbsp;experience is essential for prospective purchasers and developers to understand each other.

&quot;By taking prospective purchasers on tours of our&nbsp;displays, we have the space to better understand what their individuals needs and aspirations are, to ensure they feel comfortable with what they&rsquo;re purchasing, to learn more about the developer and design team, and help them to better understand the process of buying off the pl​an.&quot;

Coronation Property's Head of Sales and Marketing Cameron Porter says display suites have come a long way over the last decade

The importance of the display suite for an off the plan apartment buyer

In a time of building insolvency, increasing material costs, and supply chain issues, off-the​-plan purchasers are demanding greater quality assurance from developers and builders.

While there&rsquo;s no overnight fix for rising construction fees, Sydney-based developer Coronation Property believes investing in new processes and people will provide customers the quality assurance they crave while giving developers and builders a competitive edge in a changing industry climate.

It takes a number of moving parts, and more importantly, moving specialist teams, to create exceptional mixed-use developments with collaboration and communication between in-house teams and external consulting agencies including architects, placemaking specialists, engineers, and subcontractors integral to the success of a project.

Further investing in their fully integrated business model, Coronation Property recently announced the formation of a new in-house design team to bridge the gap between their development teams, construction arm and external agencies.

Anticipating the needs of a changing industry, Coronation Property&rsquo;s new in-house design team, Studio Circle &amp;&nbsp;Co will be integral to the ongoing protection of their customers. The team will ensure the original design intent of projects is carried through from early design concept to construction completion and customer handover.

The quality assurance initiative will see new processes put in place to support compliance with the Design and Building Practitioners Act, with a specific focus on Class 2 mixed-use multi-residential developments.

While many larger publicly listed developers such as LendLease and Mir​vac have been doing this for some time, very few privately owned developers who dominate Sydney&rsquo;s residential market have their own construction arm and in-house design teams.

Studio Circle &amp;&nbsp;Co is led by experienced architect Mona Chao, the former co-head of architecture at apartment giant Meri​ton.

&quot;As a business, we are constantly evaluating opportunities that will better serve our customers and communities,&quot;&nbsp;says Chao.

&quot;Having an in-house design team ensures meticulous quality control throughout every phase of the build and allows the business to remain agile in the management and execution of industry regulatory framework,&quot;&nbsp;she adds.

Chao says the team is an important cog in the whole process of the development, not just in ensuring design intent is carried through the build.

Chao&#39;s team is engaged at the earliest point in the development before the site is even acquired.

They help scope out what is possible with the site, and what the site lends itself to in terms of density of buildings, number of apartments, and ultimately how well the design can fit into the current landscape of the area.

Studio Circle &amp; Co has been supporting the business&rsquo;s growth plans following the announcement of new site acquisitions in Chatswood and Erski​neville, boosting the company&rsquo;s development pipeline to more than $7 billion.

&quot;We collaborate with our acquisition team to test feasibility before a site is acquired which provides the business with confidence to proceed with purchase as a baseline, compliant architectural model has been developed and verified in-house,&quot;&nbsp;Chao says.

Studio Circle &amp;&nbsp;Co will collaborate with Coronation Property&rsquo;s award-winning architectural partners to push design boundaries early in the planning process.

&ldquo;It takes a certain type of person to work with, and for work for Coronation and we&rsquo;re proud of our longstanding relationships. We really demand the best from our chosen collaborators to ensure we are constantly evolving to better serve our customers and communities&rdquo;

Anticipating the needs of a changing industry, Coronation Property’s new in-house design team, Studio Circle & Co will be integral to the ongoing protection of their customers

How in-house design teams can benefit off-the-plan buyers amidst industry uncertainty

Prominent Australian developer and builders, Coronation Property has announced its continued expansion into Sydney&rsquo;s inner-city ring with the acquisition of a $200 million mixed-use development site in Chatswood.

Located at 57-61 Archer Street, the site sits in the centre of the suburb and across the road from key amenities including Westfield Chatswood and Chatswood Chase. It&#39;s also just&nbsp;a 10-minute walk to Chatswood Station.

Coronation Property will utilise the connected site to deliver a mixed-use precinct with around 2,000 sqm of retail space and 130 residential dwellings.

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Head of Urban Transformations at Coronation Property, Aras Labutis said the acquisition represents an important milestone for the company as they continue to focus on mixed-use sites around Sydney.

&ldquo;The Chatswood site presented a unique opportunity for Corontion Property to contribute to what we see as one of Sydney&rsquo;s fastest-growing precincts. With the State and Willoughby Councils committed to further developing Chatswood as a major employment and residential hub, we are excited to respond to the demand for more housing in the area and build upon an already highly sought-after community.&rdquo;

&ldquo;The site is in an ideal location, in a blue-chip area that is currently experiencing extensive investment into its town centre and the surrounding infrastructure. These factors will drive further growth in the area and make Chatswood an excellent opportunity for owner-occupiers and investors,&rdquo; Labutis added.

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Over the last five years, the Council has been in talks with the Chatswood community, developing a strategy to grow the town centre as a major employment hub and a vibrant residential precinct.

Coronation Property&rsquo;s project will tie into the overarching vision to enhance Chatswood&rsquo;s evolving growth strategy, with the group intending to work closely with both the State and Willoughby Council throughout the citywide rezoning process.

&ldquo;The new development represents a continuation of Coronation Property&rsquo;s strategy to focus on transformative placemaking and aspirational inner-city residential projects,&rdquo; said Labutis.

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The Chatswood project further solidifies the group&rsquo;s already robust development pipeline, which currently has over $5.2 billion in major mixed-use projects, including the underway 8 Phillip Street in Paramatta development, Charlie Parker in Harris Park, Mason &amp; Main in Merrylands, Ashbury Terraces in Ashbury and Moore Point in Liverpool.

Construction for the Chatswood site is set to commence in 12 to 18 months, pending development approval.

Coronation Property will utilise the connected site to deliver a mixed-use precinct with around 2,000 sqm of retail space and 130 residential dwellings

Coronation Property acquires $200 million Chatswood development site, expect 130-apartment tower

Ashbury has long been cherished as a suburb known for its tight-knit community.

With its abundant parklands, heritage charm and proximity to Sydney&rsquo;s CBD, Ashbury combines a vibrant city fringe lifestyle with all the best attributes of neighbourhood living.&nbsp;

Nestled in one of Sydney&rsquo;s greenest pockets, Ashbury is renowned for its tree-lined streets, Victorian rooftops, manicured gardens, and abundance of parklands that surround the residences, including the fields of Pratten Park and Yeo Park.

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Many of the Federation style bungalows are under heritage conservation meaning the character of Ashbury&rsquo;s streetscapes will be protected for years to come, adding to the list of reasons that make it such a unique and timeless development.

With consideration for Ashbury&rsquo;s existing local fabric, the evolution of Ashbury Terraces unfolded organically. Coronation Property brought together a team of Sydney&rsquo;s leading designers from SJB Architects and 360 Degree&rsquo;s Landscaping to ensure the development was just as charming as the suburb it&rsquo;s built in.

SJB Architects looked to the area&rsquo;s parklands and well-defined heritage character to honour its setting, and to build a solid foundation for its evolution, while 360 Degree&rsquo;s Landscape ensured every green space connected seamlessly to the built environment The architecture of Ashbury Terraces promotes diversity, character, and high amenity, just like its location. &nbsp;

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Detailed use of brickwork in the fa&ccedil;ades creates a synergy between old and new, drawing inspiration from the suburb&rsquo;s current materiality and creating a familiar yet unique addition to the landscape.

&ldquo;Our shared vision with Coronation was to create a collection of residences built on community and amenity &ndash; a place that truly improves as it ages,&rdquo; said Adam Haddow, Principal Architect and Director, SJB.

&ldquo;The suburb of Ashbury has heavily influenced our approach; it is contemporary yet also at one with the surrounding streets and neighbouring parkland. Within such a unique setting, we have the luxury of designing a variety of homes. In that way, we can invite people and families at every stage of life and create a true community,&rdquo; he added.

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With its serene location next to W H Wagener Oval, Ashbury Terraces has been designed to include a new pedestrian walkway to connect Milton St to the park. The oval acts as an extension of the already sizeable backyards while giving the wider community direct access to the park. In addition to an abundance of greenery created through the walkway, the development is centred around &lsquo;The Garden&rsquo; &ndash; a large communal green space that will feature places for retreat, dining areas, a gym, and large swimming pool.

Ashbury Terraces is within easy reach of everything residents will ever need. Living here means being connected with nature, while having access to leading education, well-connected transport links, thriving cultural scenes, coveted dining spots, gourmet food stores, stylish boutiques, and vibrant lifestyle precincts; at Ashbury Terraces, it&rsquo;s all just minutes away.

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As part of a heritage conservation area with local significance, the character of Ashbury’s streetscapes will be protected for years to come, adding to the list of reasons that make it such a desirable development.

How Ashbury Terraces responds to the local neighbourhood’s heritage charm

Mason &amp; Main is set to become one of Western Sydney&rsquo;s most thriving hubs, intentionally designed in collaboration with the multi-award-winning architects from Woods Bagot as a new town centre for Merrylands.

Its prime location on Merrylands Road is perfectly positioned between Sydney&rsquo;s two CBDs, just five-minutes from Parramatta and a 25-minute drive to Sydney&rsquo;s CBD.

With an exciting pipeline of new infrastructure on the horizon for the area it&rsquo;s no wonder the yet to be completed&nbsp;development has already hit over 60 per cent sold.

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Demand for property in Merrylands remains strong as the area has seen significant investments in infrastructure and continued community development.

&ldquo;We&rsquo;re seeing strong interest from first-home buyers wanting to get a foot into the competitive property market. The amenity on offer at Mason &amp; Main is unlike anything else currently on offer in the area which has garnered strong interest from the local demographic priced out of Parramatta,&quot; said&nbsp;Cameron Porter, Head of Sales and&nbsp;Marketing at Coronation.&nbsp;

Cumberland City Council have long publicised their commitment to urban transformation and connectivity between Merrylands and Parramatta CBDs. The significant investment in infrastructure around Merrylands and its strong projected population growth of 1.36 per cent&nbsp;by 2036, guarantees a&nbsp;positive future for the suburb making it a lucrative investment opportunity.

$11 million has been invested into the development of Merrylands Civic Square, which is expected to be complete by 2023. Located just 50-meters from Mason &amp; Main, this will be a new hub for businesses and residents to come together, enhancing the sense of community in the already vibrant suburb. Merrylands Civic Square will also be a great connection to Mason &amp; Main&rsquo;s Eat Street, further enriching the value of the precinct.

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$2.4 billion has been injected into the Parramatta Light Rail, significantly improving public transport options and connectivity across the Western Suburbs, allowing people to move more efficiently through surrounding areas like Carlingford, Westmead, Sydney Olympic Park and Strathfield.

This project will cement Parramatta as Sydney&rsquo;s second CBD, positioning Merrylands as a promising location for people seeking first-class apartments and amenity close Parramatta&rsquo;s CBD, with completion expected for around 2023.

$12 billion has also been put toward the Sydney Metro West, which is expected to be complete by 2030. The new underground railway will create greater connectivity between Western Sydney and the Sydney CBD, and generate thousands of new jobs for Western Sydney. As Merrylands Train Station connects with Parramatta and Sydney CBDs, travel time between the central business districts will be heavily reduced.

The Powerhouse Museum Parramatta is a $840 million project which will see the new Museum reside on the Parramatta River. Set to become a tourist and community hub for arts and culture, Mason &amp; Main residents will sit just 15 minutes-drive away.

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With so much expected for the future, a number of projects around the area have already been completed, including the $2.7 billion Parramatta Square. As one of the largest urban renewal projects in the country, the Parramatta Square redevelopment offers premium grade office spaces, a multi-level retail podium, and civic facilities to entice people to the area, positioning itself as a thriving hub for businesses and individuals.

$1 billion redevelopment of Westmead Hospital has also been completed. As Australia&rsquo;s largest medical precinct, the Westmead Health and Medical Research Precinct redevelopment plans are a major boost for the area, while the expansion also bodes well for Mason &amp; Main residents as an investment opportunity by adding lasting value and long-term housing demand to the area.

A newly built Western Sydney University has recently opened nearby to Mason &amp; Main, with the campus in the heart of Bankstown. Western Sydney University (WSU) partnered with Walker Corporation to deliver the $340 million campus, triggering the creation of hundreds of new jobs in the surrounding suburbs, as well as another top-line education option for Mason &amp; Main residents.

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Offering a mix of studio, one, two, and three-bedroom configurations starting from $394,00, the residences have piqued the interest of investors with the forecast average rental return of over four per cent, along with the unique design, high quality finishes, promising location and adaptability of the apartments.

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With an exciting pipeline of new infrastructure on the horizon for the area it’s no wonder the yet to be completed development has already hit over 60 per cent sold.



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