<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

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“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

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Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

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Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

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Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

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Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Brighton apartments

Kervale has completed ESSENCE Brighton, the first of its two&nbsp;<a href="/developments/brighton-vic-3186">Brighton apartment developments</a>&nbsp;currently in market.

Kervale, who are currently also developing Mode de Vie in Brighton, has taken the wraps off the two-building project on Black Street. Each building, designed by Bruce Henderson Architecture &amp; Interiors, homes 11 apartments.

The final four apartments have just been released to the market, part of ESSENCE's Lux Living Collection. The three-bedroom, north-facing units are priced from $2.4 million.

[smartcode_project:default project_id=112893 project_image_fid=229988]

Kervale is on its way to delivering another exceptional Brighton project, with construction on track at their newest Brighton residence, Mode de Vie. Promising to be a highly sought-after development, offering a stunning fusion of Parisian sophistication and contemporary Australian design.&nbsp;

The Luxe Living Collection within ESSENCE are priced from $2.4 million and are all three-bedroom, north-facing apartments.&nbsp;

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Each room features a clean, neutral palette within, while adding modern touches with natural stone and VZUG and Liebeherr appliances.

The expansive resident amenities and facilities include a wine cellar, a lounge area, a private dining room, a state-of-the-art gym with a yoga space, as well as integrated dog and car care facilities, inclusive of EV charging stations.

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Bruce Henderson Architects Managing Director &amp; Corporate Director, Graham Morrison, said the amenities on offer are reminiscent of a 6-star hotel.&nbsp;

“The idea behind the design was to be able to provide people with large homes a downsizing option, but still have the facilities they’re used to,"&nbsp;Morrison says.

"The types of amenities on offer are luxuries often reserved for larger homes, meaning purchasers can downsize without compromising their lifestyle, rather they can elevate it.&nbsp;

“The project is not just a vision anymore, it has beautifully transitioned from render to reality, with each meticulously planned and executed design element infused into the final product - a true testament to all the collaborators involved in bringing ESSENCE to life."

Kervale Director Rob Moolman said completing ESSENCE was a proud milestone.

"A true reflection of the harmonious collaboration with Kervale, Bruce Henderson Architects &amp; Interiors, and Markscon Construction. Together, we've created a remarkable space that will stand the test of time,” Moolman said.

[smartcode_project_cta:default project_id=112893]

The final four apartments have just been released to the market, part of ESSENCE's Lux Living Collection

Staff Writer

Kervale complete Brighton apartment development ESSENCE Brighton

Joint venture partners Thomas Constructions and QB Constructions have completed their boutique Brighton apartment development, 32 Black Street.

The builder developers have put the finishing touches on the three-level building designed by Architecture Works. It has just six two-bedroom apartments and two penthouses.

[smartcode_project:default project_id=108268 project_image_fid=219007]

Off the plan buyers have moved into the project, which is just five minutes from the Middle Brighton train station. Only two apartments remain for sale. The two-bedroom penthouse priced from $2.25 million.

Each apartment in 32 Black Street was designed with a spacious open-plan living area with a gas fireplace, a fully-equipped kitchen featuring top of the range Miele appliances, a study room, and expansive balconies looking back to the Melbourne skyline.

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The location of 32 Black Street is undoubtedly one of its most appealing features, offering residents easy access to attractions and amenities. Residents can conveniently shop and dine in the upscale shops and restaurants along the nearby Church Street or visit Brighton Baths, Brighton Yacht Club, and the very popular Brighton Dog Beach.

Noorden Property selling agent David Lamond said the project suited those wanting to downsize in the area without needing considerable amount of space.

"A lot of the apartment product in Brighton is geared toward three bedrooms, but some downsizers don't need that amount of space. It might just be their lock up and leave, city bolthole."

[smartcode_project_cta:default project_id=108268]

Off the plan buyers have moved into the project, which is just five minutes from the Middle Brighton train station.

mikah.m@urban.com.au

Buyers move into Brighton apartment development 32 Black Street

Willow, the recently completed <a href="/developments/brighton-vic-3186">Brighton apartment development</a> by <a href="/developers/samuel-property">Samuel Property</a>, has garnered attention for its exceptional landscaping, showcasing a biophilic design that prioritises the health and well-being of its residents.

The landscape architecture practice responsible for Willow's design, Acre, drew inspiration from nature to create a harmonious and elemental approach, resulting in a sensory delight at every turn.

With careful research and innovative thinking, the project team aimed to establish a connection between residents and the living world, complementing the architectural design and enhancing the overall project outcome.

[smartcode_project:default project_id=27554 project_image_fid=214579]

The success of biophilic design at <a href="/buildings/willow-brighton-74-78-well-street-brighton">Willow</a> lies in its ability to create a sanctuary that truly feels like home. The design seamlessly integrates with Melbourne's distinct seasons, providing an environment that welcomes and embraces the changes throughout the year.

The award-winning team said it's a landscape designer's role to help complement the architect and improve the overall outcome for the project and its residents by creating a connection to the living world. At <a href="/buildings/willow-brighton-74-78-well-street-brighton">Willow</a>, this was certainly achieved.

“We understand the benefits that having a connection to nature has on human well-being," Acre Creative Director, Brett Robinson, said.

[smartcode_project:default project_id=27554 project_image_fid=214529]

"With this in mind, it is our role to connect residents with their natural sanctuaries – spaces for them to come home to, unwind and relax."

On approach to the development, the landscaped foreground guides residents on a journey, even before stepping foot inside. The strategic placement of large windows establishes a strong visual connection to nature, framing the lush green terrace and allowing natural light to flood the interiors.

Completed in February 2023, <a href="/buildings/willow-brighton-74-78-well-street-brighton">Willow</a> comprises a collection of only 14 residences nestled along a tranquil, tree-lined side street, moments away from the beach and the vibrant Church Street.

[smartcode_project_cta:default project_id=27554]

Acre drew inspiration from nature to create a harmonious and elemental approach, resulting in a sensory delight at every turn

alisonwarters@gmail.com

How Acre turned Willow Brighton into a biophilic haven 

CBG Architects has been at the forefront of innovative design for over four decades, having been founded by&nbsp;Luch Crema and Con Bahramis, both distinguished graduates in Architecture from the University of Melbourne.

In 1997, the firm joined forces with award-winning designer Pietro Giordano to form CBG Architects, further solidifying their position as industry leaders.

Their most recent designs were for Circa Property Group's Live <a href="/developments/brighton-vic-3186">Brighton</a>, on the edge of renowned Church Street strip.

The Bryson Avenue development&nbsp;presents a thoughtful and reflective design that pays homage to the neighbourhood's rich botanical and architectural heritage.

[smartcode_project:default project_id=21860 project_image_fid=37860]

The building's form is skilfully softened by subtle curves and textural renders, which wrap around the facade in structural bands. These bands give rise to generous, cantilevered balconies that offer both privacy and a seamless connection to the outdoors.

The upper levels feature bladed details that enhance privacy while adding a touch of character to the overall design. With a maximum of three residences per floor, the building's distinctive style combines open, light-filled spaces with a visually striking exterior, exuding presence, texture, and solidity.

The interiors of Live have been curated by the renowned designers at Mim Design. The ground-floor layout of the expansive two and three-bedroom residences showcases a blend of natural light, soft lines, and warm textures. Sumptuous curves and textured plasterwork reinforce the soothing ambiance, guiding the eye towards banks of northern glass and garden spaces beyond, coupled with high ceilings and wide-board Oak flooring.

The kitchen, a central hub for cooking, dining, and socialising, reflects a clear sense of purpose and original design. Mim Design's concept elevates the kitchen to the realm of finely crafted furniture. Subtle rolled edges and contrasting geometric forms, paired with a restrained tonal palette, create a dynamic space. Swirling marble details and sophisticated metal finishes bring the kitchen to life, while soft shades of grey joinery, stone surfaces, and brushed metal splashbacks open up the space, integrating it with the living areas.

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Premium appliances from Wolf, Asko, and Liebherr are integrated within the cabinetry, while a concealed butler's pantry adds a touch of practicality. The island bench, with its stone base and cantilevered stone top, enhances functionality and provides additional seating and dining space.

The open apartment plans at Live are designed to be personalised and welcoming. Full-height glass sliders create a seamless relationship between the indoors and the outdoors, allowing sunlight to wash over the interiors.&nbsp;

A feature fireplace with honed marble and patinated brass surrounds anchors the space, inviting guests to linger. The joinery, designed as bespoke furniture, combines function and aesthetics seamlessly. Floor-to-ceiling glass cabinetry with metal shelves and marble interiors adds a touch of elegance, while a sliding timber panel conceals the television, adding to the overall sense of design.&nbsp;

[smartcode_project:default project_id=21860 project_image_fid=37879]

To cater to the refined tastes of residents, most apartments at Live come with a private wine room. Designed as a natural extension of the living area, the integrated spaces offer a thoughtful alternative to traditional cellars. The wine rooms feature backlit walls of wine enclosed in double glazed glass, complete with temperature and humidity control.

The interiors seamlessly transition to expansive balconies that overlook the lush green canopies of Brighton, with views of Melbourne's city skyline. Set into the building form, these balconies offer a protected and private space, becoming an open-air extension of the living zone. Walls of glazing can be peeled back to dissolve the boundaries between indoors and outdoors, providing a welcoming space for dining, entertaining, and enjoying the sun, regardless of the season.

A central lift and staircase connect each home to the basement level, which includes secure parking for two cars, private lockable storage, and bicycle bays.

[smartcode_project_cta:default project_id=21860]

The Bryson Avenue development presents a thoughtful and reflective design that pays homage to the neighbourhood's rich botanical and architectural heritage

How CBG Architects and Mim Design teamed up at Live Brighton apartments

In the upscale neighbourhood of Brighton, a new residential project is capturing attention and redefining the meaning of luxury living.

Fifty Two Black, a collaboration by renowned designers Nicholas Day, Jack Merlo, Gregory Tuck, and Meg Sharpe, introduces a distinctive design that combines elegance, exclusivity, and a private elevated lifestyle.

[smartcode_project:default project_id=106713 project_image_fid=213832]

With only five residences, Fifty Two Black offers house-like proportions, furnished in partnership with Ralph Lauren Home. As the first project in Australia to be entirely furnished with Ralph Lauren Home pieces, the development introduces a new class of elegance and exclusivity to Brighton.

Each is defined by one of three distinct design inspirations, crafted by Meg Sharpe, with Californian Romantic, Desert Equestrian, and Deco Moderne concepts, featuring&nbsp;three bedrooms, two living areas, and a generous terrace.

Upon entering the homes at Fifty Two Black, soaring ceilings of up to 3.3 meters and European anodized bronze windows create a grand sense of space and light, coupled with warm timber floors arranged in a chevron pattern.

[smartcode_project:default project_id=106713 project_image_fid=213834]

The apartments expansive living areas also feature a stone fireplace, as well as a feature chandelier and handcrafted finishes.&nbsp;

The European kitchens include a butler's pantry, with hand selected marble adorning the benchtops and splashbacks,&nbsp;while pendant lights by Ralph Lauren Home illuminate the classic white joinery.

[smartcode_project_cta:default project_id=106713]

Fifty Two Black is the first project in Australia to be entirely furnished with Ralph Lauren Home pieces

The design behind Brighton's Fifty Two Black apartments

Melbourne-based developer Primeland is planning to create a $120 million luxury apartment and townhouse project on the site of Brighton's former Savoy Hotel.

The developer has ambitious plans to transform the 3400 sqm site into a mix of two and three bedroom apartments with unobstructed views across the bay from all three levels, private rooftop gardens for the penthouses, and a separate collection of luxury townhouses to the rear of the site.

Set to cater to the high-net worth local Bayside community, the residences will be priced between $5 million and $20 million, with the penthouse slated to be around 600 sqm.

Located at 150 Esplanade, Brighton, the site was first established as a private residence in 1909 before it was transformed into the Savoy Hotel in 1959 and later purchased by the Lee family in 1967, where it had remained under ownership for 55 years until Primeland’s acquisition.

The site is located less than 100 metres from Brighton’s most famed assets – the Brighton Bathing Boxes that proudly line Brighton Beach. They fetch between $300,000 - $400,000 when they ever come up for auction, but are more likely to stay in families for many generations.

Primeland chairman Robert Brij said the acquisition of the Savoy Hotel underpinned the developer’s strategic focus on the ultra-luxury residential sector.

“This site is a prime jewel in the crown of Brighton; the fact that it has only transacted once in 55 years underpins its rarity and location overlooking the bay," Brij said.

“The vision for this project is to create a luxury experience that is befitting of this superior address, that will stand as a landmark for not only Brighton but all of Melbourne.

“The last few years have seen significant growth in our portfolio and capabilities as we focus on building a mixed-use pipeline across Australia in the hotel, industrial and residential sectors."

Brij believes there's a huge opportunity in Melbourne's ultra-high end residential market.

"We are confident in the continued demand for ultra-high end assets noting that this end of the market is largely unaffected by macro-economic factors or interest rate rises."

On the Savoy, Brij said it's the&nbsp;type of development site that will allow them to create something that will honour its location along one of Australia’s most famed Esplanades.

"We are excited to appoint a leading architect that shares this vision in the coming months and progress to the planning stage with council in due course,” he said.

Primeland has super-charged its pipeline in the residential sector in recent years with a string of acquisitions adding a number of hotel, mixed-use, residential and community-based infrastructure developments to its established industrial portfolio, taking the developer’s pipeline to a combined end value over $1 billion.

The more recent acquisitions include a boutique hotel/hospitality development to be designed by Cera Stribley, and a joint venture residential project with Pelligra - both in East Melbourne - where multidisciplinary design practice Carr is currently designing 14 ultra-luxury residences for the high-end market.

Set to cater to the high-net worth local Bayside community, the residences will be priced between $5 million and $20 million, with the penthouse slated to be around 600 sqm

Primeland buy Brighton's former Savoy Hotel, plan $120 million residential redevelopment

Architecture firm Bayley Ward pushed the envelope when designing Willow, the newest addition to the luxury Brighton apartment market.

The striking curved facade creates a street presence on the tree-lined Well Street. Still, it remains quietly shielded by the generous setback from the street and extensive landscaping providing greenery throughout the building's front facade.&nbsp;

From the outset, Bayley Ward focused on delivering elegance through arches defining each residence's façade and many interior spaces.

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Internally, the residences are light-filled in abundance, with three-metre, floor-to-ceiling windows providing generous natural light and ventilation into each space.

"We wanted each owner to experience a home that’s truly a step above," says Romy Jackson, Development Director at Samuel Property.

"Every residence is tailored to sit comfortably within the tranquillity of the leafy streetscape, whilst optimising the quality of views, light, acoustics and air quality.&nbsp;

“Willow has been designed and built for longevity. We consider the final outcome to be a timeless contribution to the character of the neighbourhood."

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The award-winning team at ACRE, who delivered the extensive greenery in the project, says it's a landscape designer's role to help complement the architect and improve the overall outcome for the project and its residents by creating a connection to the living world. At Willow, this was certainly achieved.&nbsp;

The project team's focus on biophilic design creates a sanctuary to be lived in - a home that feels welcoming and also embraces each of Melbourne's seasons. The goal was also to enhance the streetscape of Well Street, Brighton, which is already a prime location.

Beyond the incredible design and layout of each two, three, and four-bedroom home, Willow also exceeded expectations by delivering luxury finishes that make each residence special.

Willow is also in the best part of Brighton. Just a few hundred metres from the convenience of retail and hospitality on Church Street - the perfect reason downsizers chose this Bayside address.&nbsp;

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Darren Blair of Blair Property Group, who is selling the residences at Willow, says interest has been the strongest from those already living in the Bayside area and looking to downsize.

"We've had significant interest from those in Brighton who have been wanting to downsize for a while but haven't found anything suitable; this project ticks so many boxes for that forever home," Blair says.

Blair says several buyers from suburbs like Sandringham, Hampton, and Toorak are a testament to how good this location is - its proximity to Church Street makes the perfect daily stroll for a coffee or glass of wine.

"The striking building is unique because it has an extensive street frontage that commands a presence on esteemed Well Street. &nbsp;

"The way Willow was conceptualized, it acts as a quiet retreat. However, location-wise, it has everything a downsizer would need, from the Church Street shops to the train station within walking distance".

Each residence features the highest level of design, finish, and appliances, with Liebherr and Vzug featuring in the kitchens.&nbsp;

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Willow residents also have access to a communal wine space, a large temperature-controlled wine room with allocated storage for each residence. One of the penthouses in Willow sold for an undisclosed price in August 2022, at the time setting a Brighton record.

Three-bedroom residences starting from $1,665,000.&nbsp;

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From the outset, Bayley Ward focused on delivering elegance through arches defining each residence's façade and many interior spaces

The curved new entry to Brighton: Samuel Property complete Willow apartments

When designing Hub Property Group's Ten to Twelve apartment development in Brighton, architect&nbsp;Paul Conrad envisioned the project to be a haven of thoughtful forms and confident materiality, with the design maximising the abundant natural light, spaciousness, and the inherent allure of Lindsay Street.

The now completed development of just 10 residences had the interiors crafted by interior design legend Miriam Fanning to exude&nbsp;warmth, depth, and sophistication.

Embracing a contemporary aesthetic while honouring timeless elements, the interiors offer a seamless blend of elegance and functionality, with materials such as natural stone adorning the spaces.

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Collaborating alongside Conrad Architects and Mim Design was renowned landscaper Jack Merlo, who handled the greenery, and Cobild, who handled the construction.

Merlo has enveloped the building in a lush green embrace, connecting it with the canopy of plane trees that grace Lindsay Street, with the verdant courtyards, rooftop gardens, and a harmonious mix of evergreen and deciduous plantings contributing to a natural environment.&nbsp;

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Quality is at the forefront of the development, with appliances boasting up to 5-year warranties and a 6-year building warranty for added peace of mind, while Brodware tapware and Miele appliances further enhance the luxurious experience throughout each.

Situated just a two-minute walk from Church Street, residents have easy access to an array of shops, cafes, and amenities, while Middle Brighton Station is also within proximity, just a few hundred meters away, providing connectivity to the wider Melbourne area.

The three-bedroom apartments feature two-bathrooms and two car spaces, with prices from&nbsp;$2.395 million.

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The now completed development of just 10 residences had the interiors crafted by interior design legend Miriam Fanning to exude warmth, depth, and sophistication

Inside design trio's Ten to Twelve, Brighton apartments

Boxshall, the latest residential collaboration by Jacmax, brings together a renowned international team to create 15 apartments in the heart of Brighton.

Positioned within the prestigious Middle Crescent residential precinct, Boxshall is located across from a verdant park and the historic Town Hall, with the tree-lined neighbourhood epitomising&nbsp;the coveted Brighton lifestyle.

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Presenting as the final opportunity to own an apartment in the Piet Boon-designed development, the last remaining park-facing apartments include a range of three-bedroom floorplans.

The Dutch interior designers collaborated with local architects, Cera Stribley and landscape designers, Myles Baldwin in their first Australian project, which fuses European architecture with the character of Bayside.&nbsp;

The apartments come with spacious living areas, in addition to oversized balconies, which take in park views.

Each apartment has also been designed to maximise natural light and ventilation.

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Residents will enjoy the best of both worlds, with the bustling village atmosphere of Church Street just a short walk away, while the calming oceanside is also nearby.&nbsp;

The location also provides easy access to some of the city's best schools, shopping centres, and medical facilities.

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Presenting as the final opportunity to own an apartment in the Piet Boon-designed development, the last remaining park-facing apartments include a range of three-bedroom floorplans

Final release of park facing apartments on offer at Boxshall, Brighton

Developer Kervale has seen a strong uptake in both of their off the plan, under construction apartment developments in Bayside Brighton.

They've achieved the milestone 50 per cent sold status at their ESSENCE project, the $25 million worth of sales primarily driven by rightsizers, and their more affordable project Mode de Vie.

Both projects are currently under construction, with neither requiring a set amount of pre-sales due to Kervale being a privately-funded developer.

Kervale Managing Director Rob Moolman says the ability to see the project out of the ground and that it isn’t a waiting game has been a key deciding factor for some buyers.

“Confidence is everything in this market and buyers are hesitant to buy off the plan if they don’t know who is building their future home, or what the timeline looks like," Moolman says.

"Buyers want the confidence that their home will be delivered as promised and this is becoming more evident in the current economic climate.”

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Mode de Vie,&nbsp;located in and around Brighton's bustling community and shopping streets,&nbsp;offers a more affordable entry into the Brighton market compared to both ESSENCE and other competing Brighton apartment developments.

There's extensive customisation opportunity at Mode de Vie, something which Moolan says is very rare.

“We believe that it is very rare to find an apartment where you can customise a residence to such an extent, at such an attainable price point, with such a strong environmental focus,” Moolan says.

There are a number of energy efficient features at Mode de Vie, including&nbsp;electric vehicle chargers, solar panels and a battery backup pack, which will lead to significant savings for the purchaser in the long term, and allow owners to charge their EV vehicles from solar power.

On the other end of the spectrum, the penthouse within ESSENCE is one of the suburb’s most expensive apartment sales to date, selling for $10.2 million to someone currently living in Hawthorn.

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“Even with the increased price tag, the people buying in ESSENCE are also looking for a connection to a thriving shopping strip, communal amenities that enhance their apartment living, and spaces that enable them to express themselves," Moolman added.

"We have two very unique projects on either end of the price scale and both are doing exceptionally well in the current market."

ESSENCE is due for completion in late 2023 and Mode De Vie is due for completion in the second half of 2024.

Both projects are currently under construction, with neither requiring a set amount of pre-sales due to Kervale being a privately-funded developer

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