Construction has commenced&nbsp;<a href="https://www.apartments.com.au/new-apartments/kew-palm-house-bellevue-hill-88-birriga-road-bellevue-hill-nsw-2023">Kew Palm House</a>, marking a significant milestone for the boutique Bellevue Hill apartment project on one of the suburb's best streets.

Developer <a href="https://www.apartments.com.au/developers/kew">KEW</a> recently hosted the traditional ground-breaking ceremony, joined by key project partners, officially turning the soil on what will become one of Bellevue Hill's most impressive new developments in one of&nbsp;Sydney’s most tightly held residential markets.

[smartcode_project:default project_id=133966 project_image_fid=352214]

Set across two low-rise buildings on the dress circle Birriga Road, Kew Palm House will deliver a mix of 16 two-, three-, and four-bedroom residences, including whole-floor homes and penthouses, responding to sustained demand from downsizers and owner-occupiers seeking high-quality apartment living without leaving the suburb.

The project occupies an amalgamated 3,000 sqm site bordering the Royal Sydney Golf Club, a rarity for new apartment development in <a href="https://www.apartments.com.au/developments/bellevue-hill-nsw-2023">Bellevue Hill</a>.

Architecture by Woods Bagot takes a townhome-inspired approach, with finely detailed façades and layered massing designed to sit comfortably within the established streetscape.

[smartcode_project:default project_id=133966 project_image_fid=352216]

The buildings are surrounded by landscaped gardens by <a href="https://www.apartments.com.au/landscape-architect/dangar-barin-smith">Dangar Barin Smith</a>, with communal pathways leading to a pool house and shared alfresco spaces intended to support a quieter, more residential form of apartment living.

Interiors will feature natural materials including travertine, stone and engineered timber, alongside V-ZUG kitchen appliances, with layouts prioritising generous proportions, privacy and indoor-outdoor connection.

Each residence has been designed to maximise natural light while maintaining separation from neighbouring homes.

[smartcode_project:default project_id=133966 project_image_fid=352222]

Kew Palm House forms part of KEW’s growing Eastern Suburbs portfolio under the Positive Investment Enterprise group. It follows the completion of Kew Bondi on Bondi Road, with Kew Hillcrest in Rose Bay also currently under construction. Palm House reflects the developer’s longer-term commitment to Bellevue Hill, where opportunities for new, design-led apartment projects remain limited.

Kew Palm House is targeting completion in late 2027, with construction to be delivered by Harvestland Construction. KEW also has Kew Hillcrest in Rose Bay under construction, just five luxury apartments near the beach.

[smartcode_project_cta:default project_id=133966]

Staff Writer

Construction commences at Kew Palm House in Bellevue Hill

Brisbane-based <a href="https://www.apartments.com.au/developers/spyre-group">Spyre Group</a> is continuing to bolster its impress SEQ development pipeline with one of its most ambitious projects to date.

The developer, led by Daniel Laruccia and Andrew Malouf, is planning just over 300 apartments across three towers on the prized beachfront side of Main Beach Parade in Main Beach.

The prized 3,344 sqm site at&nbsp;<a href="https://www.apartments.com.au/new-apartments/3640-main-beach-parade-main-beach-qld-4217">3640-3642 Main Beach Parade</a> also fronts Stafford and Montgomery Avenue and will offer street-level hospitality.

<img alt="3640 Main Beach Parade, MAIN BEACH QLD 4217" data-entity-type="file" data-entity-uuid="18bfcdb3-b958-4b20-a85b-c61e3dbf81b9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Spyre%20DA%20pers.png?VersionId=QvGNOHg6KDoScJZw2nAkvbun0DT2gUn1" />

The project has been designed by New Zealand-based architecture firm Monk Mackenzie, whose scheme references the fluidity of coastal forces. The smallest tower will be 37 storeys, with the other two topping out at 41 storeys. The sculptural form intends to "resonate with the site's unique peninsular position between the Coral Sea and the Broadwater."

The southernmost tower will have just 59 four-bedroom apartments, above two food and drinks venues. Towers two and three, the tallest, will have 125 two- and three-bedroom apartments in each.

“The towers stand not in opposition to the dynamic coastal landscape, but in dialogue with it,” the architects wrote in their Design Report.

“Like tide posts embedded in sand, they register change. The movements of water, light, air, and human circulation gather and disperse around them”.

<img alt="3640 Main Beach Parade, MAIN BEACH QLD 4217" data-entity-type="file" data-entity-uuid="cb2f3eb7-c517-47e5-afc8-01685c658a82" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/spyre%20podium.png?VersionId=hYe0w7UBEVNY7LPcoK9PnO9myEGn_xES" />

The podiums of each tower will feature landscaped communal open spaces, pools, and active wellness zones with spas, saunas and gyms with outdoor areas, as well a cinema and dining spaces.

Spyre's application describes the site as “uniquely positioned” to accommodate such scale, noting its separation from other towers, underutilised status, and alignment with the Gold Coast’s Light Rail Urban Renewal overlay. The staging strategy allows the towers to be delivered independently. Before it's amalgamation to make it a larger site, Spyre had approved plans for MARI, a 19-storey building with 15 apartments

<img alt="3640 Main Beach Parade, MAIN BEACH QLD 4217" data-entity-type="file" data-entity-uuid="ef40ca57-1c77-4568-a8aa-91c742334bef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/spyre%20amenities.png?VersionId=BcaHvU4UeLkabtNlqydmvkuTEyuYmpft" />

Spyre’s wide-ranging portfolio includes Watts &amp; Wright in Bulimba, Moray House in New Farm, and ARC Residences in Toowong, all of which are approaching completion. It also includes Hampden Ltd in Melbourne’s Bayside, marking the company’s first project in Victoria’s capital.

Spyre has previously achieved significant success on the Gold Coast, setting region-breaking records at Glass House by Spyre in Burleigh Heads, where apartments sold for $24 million and $24.54 million. Cala Dei in Coolangatta also sold out in record time.

Spyre will soon launch Echo by Spyre, a boutique development of just nine villas in Tugun.

Joel Robinson

Spyre's three-tower beachfront plans for Main Beach

IPM Property is progressing plans for its third development in Mona Vale in Sydney's Northern Beaches, and its latest will be the biggest yet.

IPM, led by Steven Sroba and Chris Webster, has filed a State Significant Development Application to the NSW Government's Housing Delivery Authority for 82 apartments on a prime 6,122 sqm site stretching across <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and just under 800m from Mona Vale town centre.

They've had <a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a> draw up the plans for the three-building development which will offer a mix of 26 two-bedroom units and 56 three-beds with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a>.

According to the Design Report by PBD, the built form "responds to the site’s natural fall, solar orientation, and established vegetation, creating a layered architectural expression that balances scale, materiality, and landscape”.

<img alt="159-167 Darley Street West, Mona Vale" data-entity-type="file" data-entity-uuid="44040ed2-13c6-4f18-8326-a51467cb8532" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Mona%20vale%20pers.png?VersionId=4H1gEiyyCX2yT_fYV6kAdWaaVlCttC6P" />

The proposal aims to maximise passive design outcomes, with the site’s northern orientation supporting solar access and cross-ventilation. Building footprints have been shaped to preserve high-retention trees and accommodate an overland flow path, which runs diagonally through the rear of the site.

The development includes several sustainability initiatives, such as full electrification, EV charging provisions, and generous communal open spaces integrated across the ground and rooftop levels. As outlined in the planning documents, the buildings have been stepped in both plan and elevation to reduce bulk and provide separation to adjacent dwellings, in line with the Apartment Design Guide and local controls.

The project site falls just within the 800-metre radius covered by the NSW Government’s Low and Mid-Rise Housing Reforms, which entered their second stage in February 2025. These reforms introduce specific planning controls that significantly increase the potential for medium-density housing growth within 800 metres of the Mona Vale town centre.

<img alt="159-167 Darley Street West, Mona Vale" data-entity-type="file" data-entity-uuid="5df61e6d-0696-4c1e-81c2-8d3535228878" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_9.png?VersionId=vWjI2oCZhAkCPKv4xMEVLdVNkn.keD6_" />

IPM has been active in the local market for several years. Its recent projects include Maya on Bungan Street near the town centre, a 33-apartment development completed in late 2024, and Iluka on beachfront Golf Avenue, a boutique project of just 14 apartments. Iluka set a local record in 2021 when a full-floor, three-bedroom apartment sold off the plan for $4.775 million.

Nearby in Palm Beach, IPM is also delivering Snappermans, a collection of just five luxury apartments designed by Koichi Takada Architects, located steps from Pittwater. The developer has also recently completed Como Coogee, a 20-apartment development on Carrington Road.

First look: IPM plans third Mona Vale project

With demand for high-quality family homes in the inner west continuing to rise, young families are increasingly turning to new forms of multi-generational living.

At <a href="https://www.apartments.com.au/buildings/ashbury-terraces-ashbury-165-171-milton-street-ashbury-nsw-2193">Ashbury Terraces</a>, Nikki Pham and Danny Lai are among the growing number of residents choosing the precinct for its space, design integrity and strong sense of community.

For Nikki and Danny, purchasing a three-storey terrace was about securing a long-term home for their young family. Having spent most of their lives in the inner west, they first discovered the project while it was under construction.

“We walked past and had a look during the build and instantly felt the vibe. It had everything we were looking for,” said Nikki.

A return to green, open spaces was a major drawcard after living closer to the CBD.

“We like going for walks, and here it feels like a mini oasis while still being central to everything we need,” she said.&nbsp;

[smartcode_project:default project_id=112253 project_image_fid=354944]

Inside, the couple were immediately drawn to the craftsmanship.&nbsp;

“I love the Calacatta marble and timber detailing. If I’d designed it myself, these are exactly the fittings and fixtures I would have picked,” Nikki said. “There’s actually very little I’d change.

“We’ve found the craftsmanship has been great and I believe the beautiful arches and curves, including on our stunning staircase, are all made by hand.”

Since moving in with their seven-month-old baby in mid-August, the family has been making the most of the amenities, especially the pool.&nbsp;

“We love using the shallow area with the baby. It’s great for kids, and the sunbeds are perfect when it’s not too hot,” Danny said.

[smartcode_project:default project_id=112253 project_image_fid=354939]

The home features kitchen, living and dining areas on the ground floor with courtyard access to the pool, two bedrooms and a study on the middle level, and a master suite on the top floor. The proximity to local parks, childcare, and schools also made it an easy choice.

Nikki has noticed the project is sparking interest from the extended families of new residents.&nbsp;

“Several of our neighbour’s parents have now bought here too. It’s ideal for multi-generational living because everyone has their own space but you’re still close by.”

<h2>A growing trend in the inner west</h2>

Aras Labutis, Head of Urban Transformations at <a href="https://www.apartments.com.au/developers/coronation-property">Coronation Property</a>, said families like Nikki and Danny’s reflect a broader shift.

“Ashbury Terraces was designed for families at different life stages who want to stay connected to the inner west, including multi-generational households," Labutis said.

"Some terraces even include lifts, which make them ideal for older residents who want to remain independent while living close to children or grandchildren."

[smartcode_project:default project_id=112253 project_image_fid=354936]

Recent ABS data shows around one in five Australian households is now multigenerational, following a 22 per cent rise in the five years to 2021.

“The demand we’re seeing aligns with broader national data showing ongoing growth in multi-generational living as families look for practical, long-term solutions in well-connected suburbs.”

<h2>Milton Estate launches as the precinct’s next chapter</h2>

Following this strong response, Coronation is now registering expressions of interest for Milton Estate, the next evolution of the precinct. Strong sales and sustained interest in family-focused inner west homes have underpinned the decision to bring this next stage to market sooner than anticipated.&nbsp;

[smartcode_project:default project_id=112253 project_image_fid=358839]

The new collection continues the same design principles, quality materials, heritage sensitivity and family-focused layouts, and its launch reflects demand from both local buyers and extended families who want to remain part of the growing community at Ashbury Terraces.

<h2>A new neighbourhood taking shape</h2>

Designed by award-winning architects <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, and brought to life with landscaping by <a href="https://www.apartments.com.au/landscape-architect/360-degrees-landscape">360 Degrees</a>, Ashbury Terraces comprises 136 residences across five low-rise buildings, supported by amenities including a pool, gym and landscaped communal spaces.

For Nikki and Danny, it already feels like a place to grow for years to come.

“We’ve found great childcare nearby, and Ashbury Primary and Trinity Grammar are within easy reach. There are other excellent public and private school options too,” Nikki said.

“It’s hard to find something like this in the Inner West,” she added. “It’s certainly unique in <a href="https://www.apartments.com.au/developments/ashbury-nsw-2193">Ashbury</a>. We’ve got everything we need here and it already feels like home.”

[smartcode_project_cta:default project_id=112253]

Ashbury Terraces proves a perfect fit for growing families and multi-generational living

An exclusive collection of luxury Sky Homes featuring sweeping water views, each with their own private rooftop terrace and marina berth, are part of the latest release at Lewis Land’s visionary <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplanned community.&nbsp;

The Sky Homes, which sit within the Signature Collection, have been designed by&nbsp;<a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>&nbsp;and&nbsp;feature contemporary light-filled coastal interiors, accented by natural textures of timber and stone. The homes range from 282 sqm to 367sqm and offer three bedrooms, three bathrooms, multiple living zones, three car parks, large private balconies, and their own rooftop terraces. &nbsp;

[smartcode_project:default project_id=113271 project_image_fid=359204]

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the three double-storey Sky Homes occupying the &nbsp;upper levels of The Waterline apartment building formed part of the masterplan’s Signature Collection of &nbsp;luxury residences. &nbsp;

“The exclusive Sky Homes are more than penthouses, they are double-storey homes featuring expansive living spaces and outdoor terraces,” Mr Long said.&nbsp;

“Located on levels five and six of The Waterline, each Sky Home includes its own private marina berth with direct Broadwater access and carefully curated high-end finishes throughout.”&nbsp;

&nbsp;

[smartcode_project:default project_id=113271 project_image_fid=359206]

The launch of The Signature Collection coincides with the milestone topping out of The Waterline, the first of three residential collections being delivered in the first stage of Harbour Shores.&nbsp;

Residents will also have access to a private pool and other resident-only amenities including a large &nbsp;lagoon pool, social clubhouse, tennis court, gym, yoga and sauna facilities. &nbsp;

Prices for the Sky Homes start from $3.65 million. &nbsp;

&nbsp;

[smartcode_project:default project_id=113271 project_image_fid=290031]

The Signature Collection also features The Residences, an exclusive release of six premium waterfront villas, positioned directly on the 1.2km waterfront boardwalk.&nbsp;

The Residences offer more than 350 sqm of contemporary living with premium finishes throughout and &nbsp;dining spaces that flow seamlessly to the outdoor entertaining area on the ground floor. Each have their own private plunge pool overlooking the water, and a private marina berth.

All villas include two secure car parks and residents have access to the extensive amenities within the broader precinct. Prices start from $3.05 million. &nbsp;

[smartcode_project:default project_id=113271 project_image_fid=290030]

Harbour Shores is a resort-style community focused on lifestyle and wellness where neighbourhoods &nbsp;are connected by extensive landscaping, green spaces and pedestrian networks, including a 1.2- kilometre waterfront boardwalk.&nbsp;

Boasting a 6 Star Green Star Communities V1.1 rating, the highest level of sustainability of any project &nbsp;on the Gold Coast, Harbour Shores will deliver more than 2,000 homes over the next decade.&nbsp;

Colliers is marketing Harbour Shores, and has seen significant demand from local owner-occupiers.

[smartcode_project_cta:default project_id=113271]

Lewis Land unveils Harbour Shores’ double-storey sky homes with private marina berths

Amazon

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Stockland has partnered with Amazon to offer Amazon Locker, a secure, self-service kiosk for parcel pickups.
Stockland has recently installed Amazon Locker across a number of retail locations in NSW and Victoria.
Locations include the Piccadilly Centre in Sydney CBD, Stockland Green Hills in Maitland, Stockland The Pines in Doncaster East as well as Stockland centres in Merrylands, Baulkham Hills, Balgowlah, Glendale, Nowra, Shellharbour, Wetherill Park, Point Cook and Wendouree, and others. 
Amazon Locker provides customers with the flexibility to pick up a package at a convenient time, rather than having it delivered to a home or business address.
Shipping to an Amazon Locker at Stockland is available at no additional cost.
During checkout, customers will select a Locker at the nearest Stockland location as their shipping address. Once their package is ready for pickup, customers will receive an e-mail along with a barcode that they’ll use to pick up their package during store hours.   
“Our customers continue to demonstrate their desire for innovative in-centre features, tech-integrated amenity and convenience led initiatives to enhance their everyday shopping experience. It is integral that Australian shopping centres continue to evolve and adapt to retailer, customer and global demands,” Stockland Group Executive and CEO of Commercial Property, Louise Mason said. 
“This partnership with Amazon is another way we are curating our offering to what our customers really want. We view online shopping on platforms such as Amazon as an extension of what our retail town centres can provide customers.
“At Stockland we believe the future of retail is about creating places that are at the heart of communities, provide exceptional convenience and offer tailored and unique experiences for customers.”
 
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j.ballantyne1990-6AQqhLzZaK

Stockland partners with Amazon Locker

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Amazon's Australian headquarters will be on Market Street in the Sydney CBD.
As the technology giant steps up its expansion, Amazon already occupied office space at 2 Park Street.
The Australian Financial Review says it is now set to occupy 2 Market Street.
Allianz is leaving the building after it sold its half-stake in the tower to Charter Hall.
Allianz occupies more than 18,000 square metres in the building's total of nearly 40,000 square metres in office space.
The second largest tenant is Caltex with 9,000 sq m. The Commonwealth Bank of Australia will be vacating in 2021.
Amazon's distribution centres started in Melbourne's Dandenong South, securing a 24,387 square metre former Bunnings distribution centre from Melbourne's Pellicano family.
The online retailer will open its second distribution centre in Sydney's south-west after leasing a 43,000 square metre facility at Moorebank from Goodman Group.
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Amazon's new Australian headquarters location revealed 

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GUEST OBSERVATION
Online retail giant Amazon’s decision to block Australian shoppers from its US website has prompted an outpouring of anger from its customers. However, economic statistics indicate the actual value of online purchased products entering Australia from international marketplaces is relatively low. While some shoppers will be disappointed by Amazon’s decision, others will simply find ways around the geoblock.
The federal government has been <a href="https://www.2gb.com/gst-on-online-shopping-should-have-happened-ten-years-ago-gerry-harvey-says/" target="_blank">under pressure from legacy retailers like Gerry Harvey</a>, who have called for an end to the GST exemption on overseas online purchases worth less than A$1,000.
Federal Treasurer Scott Morrison last year <a href="http://parlinfo.aph.gov.au/parlInfo/search/display/display.w3p;query=Id%3A%22chamber%2Fhansardr%2F345ee0b5-7f9d-47ea-a37c-53d1b10edff0%2F0030%22" target="_blank">introduced legislation</a> for this measure, arguing it will “establish a level playing field for our domestic retailers”. From July 1, 2018, GST will apply to all overseas online purchases.
The Australian Retailers Association has proposed a “<a href="https://www.retail.org.au/mediacentre/ara-calls-productivity-commission-widen-net-gst/" target="_blank">vendor collection model</a>” under which foreign retailers would collect the GST at the time of purchase and then pay it to the Australian Taxation Office.
But the fact is that these measures won’t level the playing field. Overseas online prices for many items are so low that that even if GST were added, they would still be <a href="https://www.choice.com.au/shopping/online-shopping/buying-online/articles/buying-cheaper-clothing-online" target="_blank">far cheaper than they are in Australia</a>. For example, a recent search showed Levi’s 510 jeans for A$115 at Myer, compared with A$74.85 in the United States; and a Uniqlo Women’s ultralight down jacket for A$200 here, versus A$154.10 over there.
In 2017 Australians spent an estimated <a href="https://business.nab.com.au/wp-content/uploads/2018/02/NORSI-DEC-2017.pdf" target="_blank">A$24.2 billion online</a>. Yet this is just 7.8% of the amount spent at bricks-and-mortar shops. And more than 80% of online spending was through domestic retailers, which are subject to GST.
With only A$4.84 billion spent via overseas retailers, a quick calculation indicates that adding 10% GST to those purchases would have added A$484 million to the government’s coffers last year.
<h2>Why has Amazon blocked Australia?</h2>
Amazon has <a href="https://www.nytimes.com/aponline/2018/05/31/world/asia/ap-as-australia-amazon" target="_blank">blamed the new GST rules</a> for its decision to bar Australian shoppers, arguing that the vendor collection model would create significant operational difficulties:
<blockquote>
While we regret any inconvenience this may cause customers, we have had to assess the workability of the legislation as a global business with multiple international sites.
</blockquote>
Yet rival online seller eBay seems to have managed to <a href="https://sellercentre.ebay.com.au/content/gst-fees-ebaycomau" target="_blank">implement the vendor collection model</a> without undue trouble. It looks as if Amazon, which generated <a href="https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/" target="_blank">almost US$180 billion in sales last year</a>, views the Australian market as just too small to justify the hassle. In fact, one study has estimated that Amazon will only gain a <a href="https://www.macquarie.com/au/advisers/expertise/market-insights/is-amazon-the-end-of-australian-retail-as-we-know-it/" target="_blank">16% share of Australian online retail sales by 2025</a>.
Amazon’s view on Australia’s red tape may well be right. Modelling by Australia Post suggests that if the postal service were tasked with assessing and collecting the GST on international deliveries, it would cost almost A$900 million to collect A$300 million in revenue.
<h2>Who are the winners and losers?</h2>
As mentioned above, Amazon probably won’t suffer much from cutting loose its relatively small Australian customer base. But what about the customers themselves, and Amazon’s competitors?
When <a href="https://www.amazon.com.au/" target="_blank">Amazon Australia</a> (not to be confused with the now geoblocked US site) launched in December 2017, just in time for the Christmas rush, <a href="https://www.smartcompany.com.au/industries/retail/amazon-australia-3-8-million-aussies-december" target="_blank">3.8 million Australians visited the site</a> during that month alone. But this is well short of the <a href="https://www.smh.com.au/business/small-business/does-amazon-australias-retail-launch-spell-the-end-of-ebay-20171205-gzywck" target="_blank">11 million Australian shoppers</a> who visit eBay each month.
Amazon’s withdrawal will undoubtedly benefit eBay and other sites such as <a href="https://www.alibaba.com/countrysearch/AU/australia" target="_blank">Alibaba</a>, which look set to attract shoppers who are still hungry for an international bargain.
While some dedicated fans of Amazon’s US site are <a href="https://www.news.com.au/national/nsw-act/we-regret-any-inconvenience-this-may-cause-amazon-to-stop-shipping-to-australia-from-july-1/news-story/f90d87e59d29cc589ea9c184f3f5f40b" target="_blank">understandably annoyed</a>, most customers simply won’t notice the difference. Customers will be automatically directed to Amazon’s domestic offering, which claims to stock more than 60 million products.
For Australia’s traditional retailers, the playing field still isn’t really “level”, even without access to Amazon US. Don’t expect everyone to suddenly start banging down Harvey Norman’s doors come July 1. In reality the impact will be minimal.
<h2>How to get around the geoblock</h2>
For the very determined shopper who demands access to Amazon US, there are naturally ways around geoblocking technology, such as re-shipping services, freight forwarders, and <a href="https://www.choice.com.au/electronics-and-technology/internet/internet-privacy-and-safety/articles/bypass-geo-blocking" target="_blank">VPNs</a>.
<img src="https://counter.theconversation.com/content/97612/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">But given that the <a href="https://gopages.neto.com.au/rs/618-SCT-255/images/The%20State%20of%20Ecommerce%20Guide%202017.pdf" target="_blank">average online shopping basket</a> was worth A$145 in 2017, it seems like a lot of trouble to go to just to avoid paying A$14.50.
<a href="https://theconversation.com/profiles/gary-mortimer-1322" target="_blank">Gary Mortimer</a>, Associate Professor in Marketing and International Business, <a href="http://theconversation.com/institutions/queensland-university-of-technology-847" target="_blank">Queensland University of Technology</a>
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/fear-not-shoppers-amazons-australian-geoblock-wont-cramp-your-style-97612" target="_blank">original article</a>.
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Online overseas shopping not prevalent before Amazon geoblock

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<div>
Amazon has leased a 43,000sq m industrial facility in Sydney's Moorebank, at the Goodman Centenary Distribution Centre.
It is due to start operations in the second half of the year, Robert Bruce, Amazon Australia's operations director said.
"We are thrilled to be establishing our next fulfilment centre in Sydney and working with incredible people in the local community around Moorebank.
"Sydney represents another important development for our growth strategy in Australia, following a steady and progressive increase in customer demand," Robert Bruce said.
</div>
<div>
"This new facility builds on the capabilities of our first centre in Dandenong South, allowing us to continue to fulfil our commitment to fast and reliable deliveries for Australian customers."
<div id="article-inline-ad">Amazon's Australian debut was in Melbourne's Dandenong South last year, securing a 24,387sq m former Bunnings distribution centre from Melbourne's Pellicano family.</div>
</div>
<div class="cq-article-content-paras section">
The new Sydney warehouse would allow the company to speed up delivery to customers, Amazon said.
Liverpool Mayor Wendy Waller was pleased to welcome Amazon which employs around 1200 already in Australia.
“This is a great win for our local community; the Amazon facility will be a boon for South West Sydney and we look forward to having good jobs for people close to where they live and having a partner involved in the local community.”
 
</div>
 
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Amazon takes Moorebank warehouse space in first South West Sydney lease 

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The Amazon effect has clearly set in.
Long before the online retail giant stepped into Australia, there was nervousness among retailers here.
Now, with Amazon officially launching its marketplace, Myers and Woolworths are among those who are preparing for the increased competition. So are other leading retailers such as JB Hifi and Harvey Norman, among others.
Myer has come up with The Myer Market, which launched recently and is a marketplace that allows third parties to sell their wares, similar to eBay.
At Woolworth's annual general meeting, its Chairman Gordon Cairns said the supermarket chain was ramping up its online offering in response to Amazon’s entry.
Meanwhile, at Mirvac's annual meeting in November, its chief executive Susan Lloyd-Hurwitz said she was looking forward to Amazon’s arrival.
"Our view is that the fear is far worse than the reality's going to be," Lloyd-Hurwitz told The Australian Financial Review after the AGM.
Mirvac’s portfolio includes the country's most productive mall, the Broadway, in uptown Sydney.
Mirvac's specialty sales growth, a key indicator, is also rising. In the September quarter, specialty sales growth hit 6 per cent among Mirvac's malls, unlike many other malls 
As online shopping surges, it has also had another effect.
Real estate developers are investing record sums of money into new warehouse space, building bigger, taller structures to meet the needs of e-commerce - and the robots that help it along, Bloomberg reported.
Builders spent $US2.7 billion on US warehouse construction in October, the most since the census started keeping track in 1993.
The size of the average warehouse completed this year was 188,000 square feet, more than double the size in 2001, according to a CBRE report cited by Bloomberg.
"It's the notion of the endless aisle," said Joe Dunlap, a managing director at CBRE.
A retailer stocking 30,000 items in its stores might offer 10 times as many items for sale online. More stock means larger footprints. Higher ceilings accommodate mezzanine levels, letting operators cram more shelves into a building.
Amazon recently bought more than 2 hectares of land in Sydney’s southwest, next to a warehouse it has a lease for. It paid $7 million for the land, according to News.com.au.
Earlier this year, Amazon secured its first distribution centre in Melbourne's outer south eastern suburbs (picture above).
The online retail giant had earlier missed its widely anticipated launch on Black Friday.
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Australian retail biggies beef up online presence to combat Amazon

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Did you know that Australians can partner with Amazon, the world’s largest online retailer ($136 billion in sales last year in 11 global markets)?
You can build your own business on their platform without having the usual e-commerce business challenges such as building a website, finding customers or shipping products to those customers.
Amazon is your chance to escape the rat race. Imagine being paid every 2 weeks no matter where in the world you are...you could be travelling, enjoying quality time with your family or helping make the world a better place.
Treat an Amazon business like an investment rather than a traditional business.
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People (justlikeYOU) are building aside-business by selling products on Amazon.
Adam Hudson, Leading Amazon expert, serial entrepreneur &amp; founder of Reliable Education is keen to show you How to Partner with Amazon to generate a RELIABLE INCOME that gives you FINANCIAL &amp; TIME FREEDOM!
In his <a href="https://online.reliable.education/free-amazon-training-course?affiliate_id=799620&amp;aff_sub=&amp;aff_sub2=&amp;nopopup=false&amp;noautoplay=false&amp;cookiepreview=false" target="_blank">Free 4 Part Video Series</a> Adam tells you why Amazon’s such an incredible business opportunity &amp; teaches key principles for starting an Amazon business.
Adam's been featured in Sky Business News, ABC News, USA Today, The Wall Street Journal, WebRetailer.com, Inc.com and Newsweek. Adam's offering you FREE access to his <a href="https://online.reliable.education/free-amazon-training-course?affiliate_id=799620&amp;aff_sub=&amp;aff_sub2=&amp;nopopup=false&amp;noautoplay=false&amp;cookiepreview=false" target="_blank">4 Part Amazon Training Course</a> over flowing with everything you need to know to get started.
Here’s what Reliable Education students had to say about the course:
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This is <a href="https://online.reliable.education/free-amazon-training-course?affiliate_id=799620&amp;aff_sub=&amp;aff_sub2=&amp;nopopup=false&amp;noautoplay=false&amp;cookiepreview=false" target="_blank">practical Business Education</a> with tangible results! Here are real Reliable Education students who decided to take action &amp; put into practise what they learnt:
Ben...."I sold my engineering company after working with Adam. Now I work from home, see my kids and run a successful Amazon business"
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You’ve not missed the boat on Amazon...NOW is a great time. RIGHT NOW!!!
Everyday our students are going live on Amazon in the US...and preparing themselves for the Amazon Australia launch!
This is a HUGE business opportunity for savvy Australia entrepreneurs!
Don’t sit on the sidelines and watch as Amazon disrupts the Australian market place - be a part of it... take the <a href="https://online.reliable.education/free-amazon-training-course?affiliate_id=799620&amp;aff_sub=&amp;aff_sub2=&amp;nopopup=false&amp;noautoplay=false&amp;cookiepreview=false" target="_blank">FREE course to get STARTED</a>!
 
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spost-fCfKtoCdFu

Right Place, Right Time - Build An Amazon Business Today!

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GUEST OBSERVER
The loss of the high-value young grocery shopper is the biggest risk facing Coles and Woolworths when Amazon disrupts the Australian grocery market.
According to a major new survey of 20,000 Australians conducted by the Roy Morgan Research Institute, while younger Australians like Millennials represent future value for supermarket giants, they also represent the consumers most at risk from the Amazon juggernaut expected to sweep Australian shores in coming months.
An advance briefing by Roy Morgan on their Supermarket Survival Survey revealed that 73 per cent of the highest value younger consumers known as NEO-Millennials already shop online. And they are 85 per cent more likely than the average Australian to shop online. They and their equivalents in Gen X are the fertile feeding ground for Amazon in Australia.
Despite this major shift in the future of shopping behaviour, the survey reveals that supermarket chains have been focusing on what is known as ‘owned media’ – media channels they own and run very well. The best examples of supermarket owned media are their magazines and catalogues.
Their magazine titles, for example, dominate the entire magazine market. The Coles Magazine is Australia’s most read title with 3.2 million readers of an average issue, ahead of Woolworth’s Fresh on 2.7 million readers – both well ahead of Better Homes and Gardens (1.81m), Women’s Weekly (1.76m) and Woman’s Day (1.56m).
However, the research reveals that incumbent supermarket brands may need a new approach to their magazines and catalogues – particularly with the spectre of Amazon looming on the horizon.
The survey reveals that only 2.2 per cent of Australians find magazines useful when purchasing groceries, compared to 49 per cent who find catalogues a useful tool. The Internet (20 per cent), newspapers (6 per cent) and television (5 per cent) are all ahead of magazines as grocery influencers.
In the supermarket category, catalogues rule. In an average 4 weeks 7,179,000 Australians read a Woolworths catalogue, and 7,115,000 read a Coles catalogue. This balance in favour of Woolworths is borne out in the shopping behaviour of Australians with 4.5 million mainly shopping at Woolworths compared to 4.3 million at Coles.
However, future shareholder value and profitable growth of Australia’s supermarket brands lie in the hands of the younger generations like Millennials – particularly the highest value NEO-Millennials. Australia’s 1.5 million NEO-Millennials are even less influenced by magazines with only 1.7 per cent finding them useful when shopping for groceries – in stark contrast to the power of the Internet with 39 per cent using it to inform their grocery spending. Ninety-one per cent of NEO-Millennials are in the top third of discretionary spenders in the economy – and supermarkets are chock-full of discretionary products.
Alarmingly, this high-value supermarket shopper is 157 per cent more likely than the average Australian to buy groceries online. Why is this alarming? While it’s true that a quarter (25.4 per cent) of all Australians say they’d like to buy their groceries online, only 3.7 per cent actually do, seemingly quarantining the big supermarket brands from the Amazon threat.
Elsewhere in the world, the average online grocery behaviour of Amazon-targeted countries is reportedly between 25 and 30 per cent, enabling Amazon to simply transfer online shoppers from existing brands to their Amazon Fresh or Amazon Prime offerings.
In Australia, however, with less than 4 per cent shopping for groceries online, Amazon has to grow the pie before it can take its slice. So, NEO-Millennials are a juicy target for Amazon. They spend their lives online and their online grocery shopping is already approaching 10 per cent. Add to that the fact that sixteen per cent of NEO-Millennials already are Amazon shoppers – 82 per cent more than the average Australian – they have to be considered easy pickings for Amazon.
And because they are younger, they represent lifetime value to the big supermarket chains.
So, how can Australia’s supermarket brands best prepare themselves for the Amazon assault? Certainly not on price or delivery. On all available data, Coles and Woolworths simply cannot win a price war with Amazon. And, despite Coles’ current fulfilment trial using UberRUSH to deliver groceries in Melbourne, the incumbents can’t win on delivery either.
An incumbent supermarket brand may have great supply chain, discounts, sale events, efficient &amp; inexpensive fulfilment, but it had better not have the second-best discounts &amp; fulfilment. When Amazon hits town, every retail brand in its merchandise category line-of-fire will be second best.
The American price / delivery battlefield provides stark evidence. Just look at Walmart, legendary in the US for the cheapest prices across its myriad grocery and general merchandise categories. A US study by Business Insider found that over a diverse basket of 25 grocery &amp; electronics products, Amazon was $US161.05 cheaper than Walmart. And Amazon keeps gazumping it on delivery cost and speed. Unimaginable just a few years ago.
So, what then of the incumbents’ catalogues and magazines? Are they part of the solution?
According to the Supermarket Survival Survey, magazines have a future role to play if the big incumbents adopt the new mantra of ‘think small’. The Supermarket Survival Survey reveals that the biggest threat to the supermarket categories is losing the high-value cohorts across younger generations, those shoppers most likely to already shop online and already consider a familiar Amazon more frictionless, relevant and trustworthy than their brands. These are the consumers motivated by the personal, the local, the handmade and who are moving towards zero friction and the ‘right to forget money’. They are ripe for disruption.
To retain them, Coles or Woolworths might, for example, position Amazon as the global giant, and then make their digital catalogue and magazine content relevant to different (small) communities – geographic communities, NEO-Millennials and communities of interest. Such a strategy would serve to replace the rapidly disappearing local media, highlighting not only the incumbents’ ubiquity but also their local proximity and relevance. Amazon will win on price and delivery but can never win on local authenticity.
So, the catalogues and magazines published by the supermarket incumbents have an opportunity to become their most potent weapons in the looming grocery war, but only with granular sociographic mapping of consumer types, like NEO-Millennials – way beyond geo-demographics and into the realms of local relevance and authenticity.
Dr Ross Honeywill is a social scientist and internationally published author. Executive Director of the Centre for Social Economics, he advises national and global clients on the peak-value consumer ecosystem and can be contacted <a href="https://rosshoneywill.com" target="_blank">here</a>.
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jchancellor-FAypfDUnLy

New Amazon threat to Coles and Woolworths

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<img src="https://counter.theconversation.edu.au/content/82307/count.gif?distributor=republish-lightbox-advanced" alt="The Conversation" width="1" height="1">
GUEST OBSERVER
There was genuine positivity at this year’s Australian Booksellers’ Association Conference in Melbourne in June.
The mood was one of camaraderie and optimism at the sharing of good news. And it only brightened with the news that our National Bookshop Day was to be rebranded this year as Love Your Bookshop Day. Why not?
Saturday is that day. Expect to see your local bookshop buntinged, postered, streamered and perhaps offering special bargains. Assuming, of course, you have a local bookshop. 
Store numbers have steadied in recent years and, as was reported at the conference, both independent and chain or franchise booksellers are expanding. Children’s book sales in particular are performing well. (“The bookshop is dead. Long live the bookshop,” reads a plaque at Embiggen Books in Melbourne’s CBD.) 
But over the past couple of decades the sector has wrestled with the challenges of superstores, GST, the GFC, one-sided international post deals, ebooks and online-only undercutters.
Now the greatest of these online stores, certainly in terms of market share, will soon be competing with Australian bookstores from a new base here. Amazon has secured a massive distribution centre site near Dandenong in outer-eastern Melbourne. Dire predictions for parts of the Australian retail sector have already been made. 
Local booksellers too will need to adjust to this new environment, in which Amazon will likely reduce its delivery time and charges significantly. This will place downward pressure on book prices, and thus booksellers’ margins and capacity to survive.
Amazon has itself experimented with physical bookstores in recent times, to underwhelming reviews, but its primary focus has, of course, been on being able to offer “everything” at the “everyday low prices” of its American precursors (and sometime role models), Walmart and Costco.
Today’s booksellers must choose what to put on their shelves from around 7,000 new releases each month. As all of these will be on the “shelves” of Amazon, local booksellers will need to maintain an intimate knowledge of what will appeal to their customer base.
This curatorial role, which has always been part of what good booksellers do, takes on extra importance in the digital age. Curating, one might say, is the opposite approach to that of Amazon, which instead expertly removes barriers to purchasing, encouraging impulse buying. The extra services local booksellers provide, in addition to low prices and the range of stock, will likely need beefing up also. Community building will be the order of the day.
The current shrinkage of review pages of broadsheet newspapers will also hurt many bookshops, as they depend on a degree of consensus as to what is important and valuable to read.
Price instability may well grow in Australia with the arrival of Amazon. Publishers have argued over the decades that this instability also discourages consumer confidence.
The Productivity Commission doesn’t accept arguments in favour of maintaining price levels for some products in order to keep the costs of others down. But regulatory bodies have special challenges when confronted with large, diverse conglomerates, such as Amazon. It has the capacity to drop prices for products in one category (such as books) to maximise competitiveness, while the overall bottom line is propped up by more profitable parts of the business (such as Amazon Web Services).
In the face of aggressive price cutting from firms like … well, Amazon … regulatory bodies concerned with fair prices for consumers are yet to find an effective means of properly accounting for the fact that its success has been partly based on exploiting publicly developed (and funded) technology and infrastructure, determined strategies of tax minimisation, aggressive use of IP and patent law, and sustained intransigence towards its workforce’s self-organisation and unionisation.
On Tuesday morning this past week, a crowd of parents and kids waited in the cold out the front of our local suburban bookshop till, at 9 o’clock, they could rush in and buy the latest Treehouse book, by Andy Griffiths. The bookseller handed out free copies of a quality cookbook to parents. Community spirit, human connectedness and customer loyalty all bloomed nicely.
As the legendary Collins bookseller, Michael Zifcack, recalled in his memoirs, “I realised early on that customer service was the secret of successful bookselling.”
I’ll be heading to that local shop on Saturday, but can also, of course, appreciate the access to more or less every available product that online shopping provides. No doubt there is room for both retail models within our society.
What remains most important, when thinking about the health of the book industry here, is that no matter how cheap we make these products, there won’t be effective demand for them unless people have the time and desire to read. 
This desire, in turn, rests most powerfully on the belief that what one knows and says matters; that democracy, its public sphere, and reason, evidence and logic are the driving forces of one’s society. For all of us, that challenge is ongoing and, broadly speaking, we will get the books and bookshops we deserve.
<a href="https://theconversation.com/profiles/nathan-hollier-13619" target="_blank">Nathan Hollier</a> is Director, Monash University Publishing, Monash University and author for <a href="https://theconversation.com/au" target="_blank">The Conversation</a>.
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Love of bookshops in a time of Amazon and populism

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Amazon's arrival in the Australian retail market has been pinpointed as likely given suggestions it has secured its first distribution centre in Melbourne's outer south eastern suburbs.
Amazon has agreed to lease the 24,387 square metre former Bunnings distribution centre at 29 National Drive in Dandenong (above) within the M2 Industry Park, owned by Melbourne's wealthy Pellicano family, according to the AFR.
The vacant A-Grade warehouse, which stands on a large 7.7 hectare site, could potentially be doubled in size to suit Amazon's needs. 
It has been available for lease since October 2014 with an asking rent of $75 per square metre (or $1.8 million per annum).
The online giant, founded by Jeff Bezos in 1994, has been scouting for logistics hubs in Sydney and Melbourne since revealing its ambitions earlier this year to offer it full retail offering in Australia,
In Sydney, it is understood there's a deal looming between Amazon and industrial developer Goodman Group on a large fulfillment facility in the west, rumoured to be the Oakdale Industrial Estate, on Old Wallgrove Road, at Eastern Creek. 
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Amazon secures first Aussie distribution centre

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<img src="https://counter.theconversation.edu.au/content/78534/count.gif?distributor=republish-lightbox-advanced" alt="The Conversation" width="1" height="1">
GUEST OBSERVER
E-commerce giant Amazon has struck a deal to acquire Whole Foods Market, an American supermarket chain with more than 400 stores.
The move has put even more pressure on Australian retailers as Amazon sets up shop in Australia. 
But the real threat to Australian retail lies in Amazon’s business model. It is a low-margin retailer that owns several other highly profitable and fast-growing businesses, such as cloud services. These other businesses can and do cross-subsidise its retail operations.
JB Hi-Fi and Harvey Norman have suggested they will compete with Amazon on price, but given the cost structure of Australian retailers this may not be possible.
Amazon is very lean
While Amazon is extremely large, it is very lean. In 2016 alone, Amazon sold US$94.7 billion of product globally. But the cost of buying (or manufacturing) these products was US$88.3 billion, leading to a gross profit of just US$6.4 billion. 
This means the mark-up Amazon puts on its products is very small. For example, in 2016 Amazon’s gross profit margin (gross profit divided by sales revenue) was just 6.8%. JB Hi-Fi had a margin of 21.9%, Woolworths26.8%, Wesfarmers 31.0%, Harvey Norman 31.4%, Myer 42.1% and Super Retail Group a whopping 43.4%.
But Australian retailers also face high operational costs (wages, advertising, marketing and leases). The two largest, Wesfarmers and Woolworths, both have operating expenses in excess of 24.0% of sales revenue, while Myer, Super Retail Group and Harvey Norman are all around 40.0%. JB Hi-Fi is an outlier at just 16.3%.
Another important measure to consider is the net profit margin. This shows what percentage of each dollar of sales the company ultimately earns after all costs (including tax) are factored in. Net margin is calculated by dividing net profit after tax by sales revenue.
The net profit margins for Australian retailers are, for the most part, quite low – around 2-3%. This means they don’t have much room to move on price. If they drop prices, many will become unprofitable. So even if Amazon doesn’t start a price war in Australia, its business model is such that prices will be extremely competitive. 
Amazon has other businesses
Most Australian retailers are only retailers. Some of the larger groups, such as Myer and Wesfarmers, operate across a few industries. But they ultimately still earn nearly all their revenue from buying and then re-selling physical products.
Amazon, on the other hand, has a profitable and booming services business. Its “services sales” represents about US$41.3 billion in sales, or 30% of its revenue. This covers third-party seller fees (Amazon charges other companies for access to its marketplace and warehouses), Amazon Web Services (a fast-growing provider of cloud services), digital subscriptions, advertising services and co-branded credit card fees.
In its 2016 annual report, Amazon reported US$12.2 billion in revenue from Amazon Web Services alone. The scariest thing for Australian retailers is that this has increased four-fold since 2013, and is responsible for nearly 75% of Amazon’s operating profit. 
Amazon, then, not only has a large, low-margin online retail offering, but is supported by a fast-growing, high-margin cloud service. 
Finding new ways to compete
Most Australian retailers will need to look at other ways of saving costs if they are to remain competitive with Amazon. For example, Coles and Woolworths can put even more pressure on suppliers to reduce their costs. Coles has recently signalled that it will pursue this strategy. And all of our retailers can try to reduce the cost of leases, and shift or reduce staff.
The small margins of most Australian retailers mean reducing prices alone isn’t a viable long-term strategy, especially as Amazon Web Services gains steam and Amazon is profitable in other countries.
Not every retailer will come under the same pressure, though. In the short term at least, groceries are still likely to be purchased in stores. But the same can’t be said of clothing and electronics. This means Woolworths and Wesfarmers should not be as concerned as Myer, Super Retail Group and JB Hi-Fi. 
The answer for retailers may be to look past price and compete on other aspects of the shopping experience, such as convenience or customer service. But only time will tell if that’s what the Australian public wants.
David Bond is Senior Lecturer, Accounting Discipline Group, University of Technology Sydney and author for The Conversation. He can be contacted <a href="https://theconversation.com/profiles/david-bond-172639" target="_blank">here</a>.
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