Abadeen has released the whole-floor penthouse crowning its recently completed <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences</a> development in Cremorne, bringing the near-300 sqm residence to market for the first time.

Occupying the entire top floor of the boutique Lower North Shore development, the penthouse includes 221 sqm of internal living and a 74 sqm wraparound terrace, with a prized north-facing aspect taking in views across Middle Harbour.

The residence has been completed and fully furnished following a collaboration between Abadeen Executive Chairman Justin Brown and internationally recognised interior designer Jack Freeman, Founder and Managing Director of FREEMAN &amp; CO.

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and Freeman approached the penthouse as a finished home, sourcing furniture, artwork, lighting and objects from Australia and overseas.

[smartcode_project:default project_id=114246 project_image_fid=378718]

Pieces from Parisian design house Pierre Augustin Rose sit alongside contemporary artworks and bespoke lighting, with Freeman drawing on recent visits to PAD Paris and Salone del Mobile Milano for the final collection.

Brown said the aim was to create a penthouse that felt more like a large-scale private home than a traditional apartment.

"The experience begins the moment the lift doors open. You're welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.

"Every time someone walks through the front door they pause. It's not just the view, it's the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly.

"It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living."

[smartcode_project:default project_id=114246 project_image_fid=378713]

A secure lift provides exclusive access to the penthouse level, opening to a dedicated arrival foyer and dining area before the residence expands into its main living and entertaining spaces.

Floor-to-ceiling glazing runs across the northern side of the home, connecting the interiors with the terrace and Middle Harbour outlook.

The penthouse also features a fireplace and substantial chef's kitchen, while the wraparound terrace has been designed to accommodate both everyday outdoor living and larger-scale entertaining.

[smartcode_project:default project_id=114246 project_image_fid=378720]

Freeman said the interiors had been deliberately kept restrained to complement the scale, natural light and outlook already established by the architecture.

"The penthouse is a serene study in quiet luxury," Freeman said.

"The interior pairs soft, sculptural forms with warm timber, pale stone and a restrained neutral palette. Curated artwork and metallic accents add depth, while abundant natural light creates a calm, effortlessly refined atmosphere. In my world, less is always more."

Freeman said the approach was centred around collecting individual pieces rather than simply decorating the apartment.

"Every material, every object and every piece of furniture has been curated with intention. I am a true believer in collecting versus decorating.

"The architecture already provided extraordinary natural light, remarkable volume and an uninterrupted connection to Middle Harbour. Our role was to complement those qualities with unique one-of-a-kind pieces of fine art and collectible design sourced from recent travels around the world."

[smartcode_project:default project_id=114246 project_image_fid=378694]

Among the collection are solid bronze sculptures by Lorenzo Quinn, alongside a curated crystalware collection and pieces sourced from international design fairs.

Park Residences sits opposite Cammeray Golf Club, Cammeray Croquet Club and Grand Slam Tennis Cammeray, around 300 metres from Neutral Bay Village and its established collection of restaurants, cafés and retail.

Brown said the combination of a whole-floor floorplan, northern aspect and proximity to Neutral Bay was becoming increasingly difficult to find on the Lower North Shore.

"Completed whole-floor penthouses with a sun-drenched north-facing aspect and sweeping Middle Harbour views are exceptionally rare," Brown said.

"Add a quiet position opposite golf, croquet and tennis facilities, a level walk to Neutral Bay Village and only minutes to the CBD, and you have a lifestyle that's incredibly difficult to replicate.

"This is a home that offers the privacy and generosity of a luxury residence together with the convenience of one of Sydney's best-connected harbourside locations."

The penthouse will be exclusively marketed by SRM Residential.

[smartcode_project_cta:default project_id=114246]

Joel Robinson

Abadeen unveils penthouse at Park Residences in Cremorne

New Brisbane developer Dalcott has unveiled Marrone, the first of three residential projects it is planning in and around Browning Street in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a> will comprise 97 predominantly two- and three-bedroom apartments, with larger residences aimed squarely at the owner-occupier market.

The project will sit in a quiet pocket of South Brisbane between South Bank and West End, close to the restaurants, cultural attractions and riverfront amenity that have driven the suburb's continued transformation.

Dalcott is targeting buyers looking for more space and amenity than has traditionally been offered in the inner-city apartment market, particularly downsizers and professionals wanting to remain close to the city.

[smartcode_project:default project_id=149951 project_image_fid=377072]

Resident facilities will be concentrated around an extensive rooftop amenity offering, including a swimming pool, spa, infrared sauna, warm and cold magnesium plunge pools, private lounge, dining room and outdoor entertaining areas.

Dalcott Managing Director Lachlan Cottee said South Brisbane's combination of lifestyle, connectivity and established character had been central to the approach to Marrone.

“South Brisbane offers a combination of lifestyle, connectivity and character that’s difficult to replicate elsewhere in Brisbane,” Cottee said.

“Our focus has been on creating homes that feel connected to that environment while providing the level of design, functionality and quality that today's owner-occupiers expect.”

The residences will feature an expressive material palette. Italian Calacatta Viola marble, known for its deep burgundy veining, will be paired with aged brass tapware, Chestnut engineered timber flooring and Tuscan Oak joinery.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="b8d833da-3b30-496a-ae30-07bdff371b50" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.35%E2%80%AFAM.png?VersionId=P6DAgOfaQzIXljKKK5j3e5NhWtrHIu9G" />

Bathrooms will feature Nara Japanese ceramics and glass bricks, while clay, walnut and brass lighting will be used throughout the apartments.

Dalcott has appointed Realm Projects, led by Managing Director Shane Foley, to handle sales and marketing following previous sold-out collaborations between the groups.

Foley said the Brisbane apartment buyer had become increasingly focused on the quality of the home itself rather than simply securing an inner-city address.

“We expect to see strong demand from buyers who still want all the advantages of inner-city living but aren’t prepared to compromise on the quality of their home,” Foley said.

“Many will be downsizers looking to leave behind the maintenance of a traditional family home without giving up the space they enjoy, while others are likely to be professionals wanting a residence that reflects the way they live today.”

“Marrone responds directly to that demand, with generous floorplans, exceptional resident amenity and a location that places some of Brisbane’s best dining, entertainment and cultural attractions within walking distance.”

<img alt="Marrone" data-entity-type="file" data-entity-uuid="61f7b22f-899e-4c0f-940a-7d3ab1bfb93a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.44%E2%80%AFAM.png?VersionId=PvN1JYxBgUpyCB7efKo52WGdSDs9nmim" />

Marrone will be the first project delivered as part of Dalcott's broader investment in the precinct.

It will be followed by La Terra, a boutique project comprising penthouse-style, single-level apartments on a northeast corner site with extensive resident amenity and city views.

Cottee said Marrone represented the first stage of the group's longer-term plans for the area.

Dalcott was established in 2025 by Lachlan Cottee and Ben Dalgliesh, combining development and construction capability under an integrated model and focusing on architecturally considered residential projects.

Marrone will initially be offered through a pre-release registration campaign ahead of its broader public launch.

Dalcott targets owner-occupiers with South Brisbane debut Marrone

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

&nbsp;

&nbsp;

&nbsp;

Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

[smartcode_project_cta:default project_id=95606]

ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Far East Consortium brings Eliza Collection to 640 Bourke Street ahead of October construction start

Technè

<html><body>
Developer Riverlee is hoping to add to City of Yarra's substantial commercial development pipeline by way of a mixed-use, multi-storey building at 484-486 Swan Street.

Utilising entity Killara Quest Pty Ltd, Riverlee has applied to deliver a major commercial and retail building spanning 14 levels which would be located adjacent to Burnley Station. Technè Architecture and Interior Design have conceived the design, marking their first high-rise project within the Apartments.com.au Project Database.

Aside from twelve floors of dedicated office accommodation, the project would also include five separate food/drink tenancies, including one which spans the entire first floor. Technè have a particularly strong background in designing hospitality spaces.

According to planning documents, various parties have shown interest in the office and restricted retail spaces although none have formally committed to the lease. 

<h2>484-486 Swan Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_11.jpg" rel="gallery-all" title="484-486 Swan Street adjacent to the rail line. Planning image: Technè"><img alt="" class="image-article-full-width-580px" height="291" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_11.jpg?itok=pSQdvVSX" title="484-486 Swan Street adjacent to the rail line. Planning image: Technè" width="580"></a>

<figcaption>484-486 Swan Street adjacent to the rail line. Planning image: Technè</figcaption></figure><ul>
<li>Lodged June 2017</li>
	<li>Combined site area: 2,334sqm</li>
	<li>Current use: low-rise commercial</li>
	<li>Proposed 14 storey development at 56.8 metres in height</li>
	<li>GFA: 25,655sqm</li>
	<li>Commercial office space: 13,623sqm</li>
	<li>1 retail tenancy of 226sqm &amp; 5 food/drink tenancies amounting to 2,170sqm</li>
	<li>155 car parking spaces within a 3 level basement</li>
	<li>240 bicycle spaces</li>
	<li>4 separate outdoor terraces</li>
	<li>Estimated cost of development: $42 million</li>
</ul>
<h2>Urbis planning statement</h2>

<blockquote>
484-486 Swan Street is located in one of Richmond’s most prominent areas, which is renowned for its economic diversity. The rich history of industrial uses still lives strong today, but has encouraged other forms of commerciality to the area, such as hospitality, retail, showrooms and large corporate offices.

The proposed development recognizes this site’s opportunity for a precedent setting architectural gesture. The proposal acknowledges its role within a largely activated and dynamic communal context, as a catalyst for functional and amenity driven program.

The building’s proximity to public transport and location on the street, provides ideal conditions for a ‘transport hub’ offering, contributing a significant portion of its ground plane, for public through block connections, uses encouraging activation and visitors beyond those of the office building, and meaningful landscaping.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image14_14.jpg" rel="gallery-all" title="484-486 Swan Street in a future built form context. Planning image: Technè"><img alt="" class="image-article-full-width-580px" height="288" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image14_14.jpg?itok=dsNBHlGI" title="484-486 Swan Street in a future built form context. Planning image: Technè" width="580"></a>

<figcaption>484-486 Swan Street in a future built form context. Planning image: Technè</figcaption></figure><h2>Swan Street becomes increasingly popular</h2>

Other developers are also looking to transform Swan Street in line with the <a href="http://file:///C:/Users/silvermb/Downloads/Swan%20Street%20Structure%20Plan.pdf">Swan Street Structure Plan</a>. 

Adjoining 484-486 Swan Street, Elenberg Fraser have designed a sizeable scheme for 462-482 Swan Street. The predominantly residential development for Bamfa Properties includes in excess of 200 apartments and 3,400sqm of retail space.

Also at planning is <a href="/developments/richmond-vic-3121">370-374 Swan Street</a> with over 14,000sqm of office accommodation earmarked for the project. Add a raft of smaller commercial and residential developments in progress and the area particularly around Burnley Station is leading Swan Street's push as a new higher density frontier.

<h2>484-486 Swan Street development team</h2>

<ul>
<li>Developer: Riverlee (Killara Quest Pty Ltd)</li>
	<li>Architecture: Techne Architecture and Interior Design</li>
	<li>Urban Context Analysis and Design Response: Techne Architecture and Interior Design</li>
	<li>Planning Report: Urbis</li>
	<li>Traffic Impact Assessment: Ratio Consultants</li>
	<li>Sustainability Management Plan: Arcadis</li>
	<li>Waste Management Plan: Ratio Consultants</li>
</ul>
</body></html>

silvermb

Riverlee eyes Swan Street for Richmond's next major development

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As part of their ongoing development at Victoria Harbour, Lendlease have engaged Techne Architecture and Interior Design to deliver their new Victoria Harbour Sales and Leasing Centre. The completed centre has been designed to help to market and sell Lendlease’s remaining developments in Victoria Harbour, whilst also aiding in the approximately 1,500 apartment settlements expected over the next 18 months.

The sales centre is locate in close proximity to Victoria Harbour’s most recent developments, offering dual frontage to Collins and Bourke streets and proximity to the 888 Collins Street visual light display. Unlike a traditional display suite that presents a 1:1 scale version of a finished apartment, the 300sqm centre envisions the future precinct through a number of interactive and immersive installation zones. 

<blockquote>
We were conscious of the need to articulate the potential experience to the customer, without a tangible product and, in a constantly evolving location. Responsiveness to the precinct’s established blend of technological innovation and public interaction was integral to our design, and ultimately saw us take a more modern approach to marketing property.
<cite>- Justin Northrop, Technē Director</cite>
</blockquote>

Immersive design features are critical elements of the customer experience and include a 20-screen media wall, interactive digital scale model, theatrical ceiling light display, and large-scale Lego model of the Collins Wharf masterplan.

Urban.com.au spoke to Technē Senior Associate, Gabriella Gulacsi about the firm's design thinking and some of the challenges associated with designing a display suite that is adaptable over the course of the next 5-10 years.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/techne_vicharbourlr-15.jpg" rel="gallery-all" title="Victoria Harbour Sales and Leasing Centre features a Lego model. Image courtesy Techne"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/techne_vicharbourlr-15.jpg?itok=2E0k9aoy" title="Victoria Harbour Sales and Leasing Centre features a Lego model. Image courtesy Techne" width="580"></a>

<figcaption>Victoria Harbour Sales and Leasing Centre features a Lego model. Image courtesy Techne</figcaption></figure>Urban.com.au: What were some of the design drivers for the display suite design?

Gabriella Gulacsi: The design drivers for the display suite design centred primarily on the layering of space, both horizontally and vertically, and the overarching project objectives which called for the use of timeless materials and finishes, an adaptable floorplan and sustainability.

The layering of spaces allows for the defined zones and sales information, and also helps to prioritise the sales tools. A sculptural ceiling installation provides visual interest in the open plan space, and introduces an innovative lighting solution to create ambience within the suite. UM: Were Techne engaged following their previous work with Lend Lease on the Melbourne Quarter residential display suite?

GG: Yes. Due to the success of Melbourne Quarter we were recommended for the Victoria Harbour project.

UM: What were some of the challenges the design team faced?

GG: The site was impressive with high ceilings throughout however the wedge shaped geometry of the site didn’t afford easy spatial organisation - a challenge when articulating a clear sales journey to potential buyers.

We were also conscious of the potential for the space’s large size, strong connection to the street, and visually busy facades to distract from the sales journey. To ensure customers would feel comfortable and could focus on the sales message, the design incorporates ample natural lighting, defined zones throughout the tenancy and a large centralised digital display.

UM: Was adaptability considered for the suite with Victoria Harbour still evolving over the next 5-10 years? How do you design with that in mind?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/techne_vicharbourlr-17.jpg" rel="gallery-all" title="The colourful interior. Image courtesy Techne"><img alt="" class="image-article-full-width-580px" height="869" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/techne_vicharbourlr-17.jpg?itok=266DOCAL" title="The colourful interior. Image courtesy Techne" width="580"></a>

<figcaption>The colourful interior. Image courtesy Techne</figcaption></figure>GG: The brief called for a design that would respond to the constantly evolving nature of the precinct. Each area that is adaptable over the five to 10-year life span was designed as a focal point, featuring elements that can be tailored for new developments within the precinct. This flexibility in the design comprises physical and digital displays and, allows for future technological advancements such as virtual reality.

Techne’s experience in workplace design means that future-proofing is inherent in each of our design responses. The ability to draw from our work across sectors provides an informed basis for the design intent of a project.

UM: And lastly, What sort of lifespan has the design suite been designed for?  
  GG: The suite has been designed to appeal to a broad target market for apartments and facilitate the sale of multiple product types over the next five to ten years.
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Laurence Dragomir

Technē designs an immersive experience for the Victoria Harbour Sales and Leasing Centre

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<a href="http://gardenstatehotel.com.au/">Garden State Hotel</a> is a highly impressive, purpose-built four storey bar and hospitality venue at 101 Flinders Lane. Formerly the site of iconic ’80s and ’90s hospitality venue Rosati, and once a beacon for the city’s social scene, Garden State Hotel is now owned and operated by Sand Hill Road, the hospitality group behind a string of successful high-end pubs including Bridge Hotel, Richmond Club Hotel, Terminus Hotel and Prahran Hotel.

As with the reinvention of these now iconic venues, Sand Hill Road has once again tasked <a href="/architects/techne-architecture-interior-design">Technē</a> with transforming the venue into the Garden State Hotel.

Technē has completely redesigned the venue while preserving its distinctive exterior as well as other elements of the building's fabric, itself a heritage Victorian era building that began life as a textile mill in 1896. New materials enhance, compliment and draw on the existing characteristics of the site, while displaying an aesthetic very much in the vein of Technē's previous works.

The Technē design centres on a large multi-level beer garden, an oasis of sorts in the middle of the <a href="/new-apartments/melbourne-vic">Melbourne CBD</a> and a far cry from the multi-level hotel once proposed for the site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shr_gardenstatehtl_-smg_252862.jpg" rel="gallery-all" title="Interconnectivity is at the heart of the Garden State Hotel's design. Image courtesy Sand Hill Road"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shr_gardenstatehtl_-smg_252862.jpg?itok=oMQrLHQV" title="Interconnectivity is at the heart of the Garden State Hotel's design. Image courtesy Sand Hill Road" width="580"></a>

<figcaption>Interconnectivity is at the heart of the Garden State Hotel's design. Image courtesy Sand Hill Road</figcaption></figure>Instead a series of spaces - a procession of contraction, expansion and again contraction - beginning with the front bar are evident. These are tied together by a timber pergola structure which reinforces the importance and role of the central courtyard filled with plants and trees. Reflecting this verdant theme, the name Garden State Hotel borrows Victoria’s century-old state title, ‘The Garden State’.

Urban.com.au met with Technē director Justin Northrop for a tour of the venue, who described the project, built by <a href="/builders/schiavello-constructions">Schiavello Constructions</a>, as an unprecedented opportunity to reinvigorate a substantial CBD site for the hospitality sector.

The 2,000sqm project has a capacity for 840 guests, and preserves much of the original textile factory’s saw tooth roof while opening its central bays to form a terraced beer garden that has the feel of a Victorian conservatory, one which encourages exploration and discovery of its various spaces.

The contemporary pub is a versatile space, with different rooms and areas to support varied audiences and functions as pubs are traditionally very much voyeuristic places.

<blockquote>
Within the Melbourne CBD there is probably no other hospitality venue, based on the spirit of a pub, that offers a comparable variety of spaces and experiences under the one roof. Additionally we are able to work effortlessly with Sand Hill Road, having developed effective communication, trust and understanding over a number of years.

For Garden State Hotel, together we explored planning diagrams in three dimensional models because the vertical connection between spaces is so critical to encourage patrons to move throughout the whole venue.

<cite>- Justin Northrop, Technē director</cite>
</blockquote>

According to Northrop, one of the challenges the site presented was the change in level between Flinders Lane and Duckboard Place to the rear. This presented an opportunity for the project to act as a mediator, helping patrons negotiate this level change through their movement through the spaces with the central courtyard allowing for circular traffic through and around while creating lines of sight from one space to the next.

<blockquote>
All spaces have an outlook… the project's biggest gesture is interconnection.

<cite>- Justin Northrop, Technē director</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shr_gardenstatehtl_-smg_253225.jpg" rel="gallery-all" title="The front bar which greets visitors at the entry from Flinders Lane. Image courtesy Sand Hill Road"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shr_gardenstatehtl_-smg_253225.jpg?itok=lE7MjqD2" title="The front bar which greets visitors at the entry from Flinders Lane. Image courtesy Sand Hill Road" width="580"></a>

<figcaption>The front bar which greets visitors at the entry from Flinders Lane. Image courtesy Sand Hill Road</figcaption></figure>In addition to the multi-level beer garden at its core, the project involved the creation of a street level public bar at the front of the site. It was critical that patrons arriving at the front were greeted by a member of the bar staff.

While the front bar is still likely to be a vibrant community watering hole, bespoke dining areas and private function rooms create opportunities where the pub now services the entire hospitality spectrum, from casual get-togethers to finer dining and corporate events. The venue is very much egalitarian, says Northrop with everyone and anyone welcome.

He expects a broad patronage, underpinned largely by professionals in adjoining buildings, but sees the venue as "somewhere you could also bring your mother for lunch."

A self contained dining area dubbed Garden Grill, inspired by the bistros of New York and France, borders the courtyard and features the Raw Bar, serving Melbourne’s freshest seafood. The ambience is soft and warm with a strong sense of tradition.

The basement-level Rose Garden is an intimate cocktail bar with chandeliers, eclectic antique wall décor, repurposed oregon purlins and giant rose motifs hand-painted by local artisans and can be accessed off Duckboard Place. Northrop describes the space as very much as a mash up of old and new.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shr_gardenstatehtl_-smg_252762.jpg" rel="gallery-all" title="The Rose Garden located in the basment. Image courtesy Sand Hill Road"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shr_gardenstatehtl_-smg_252762.jpg?itok=l3yQo_pc" title="The Rose Garden located in the basment. Image courtesy Sand Hill Road" width="580"></a>

<figcaption>The Rose Garden located in the basment. Image courtesy Sand Hill Road</figcaption></figure>New concrete columns support the upstairs kitchen and the other upper level spaces including the Balcony Dining Room, for small group bookings. The Observatory is the venue’s premier functions space, which will hold up to 120 people in a light-filled room with views onto both the garden below and over to the city outside.

What Garden State Hotel shares in common with other Technē and Sand Hill Road projects is a dynamism evident in its various internal spaces. Technē’s design for Garden State Hotel links vertically integrated spaces across four levels both physically and visually, encouraging a sense of exploration and movement throughout the venue.

I encourage all Melburnians to get down to Garden State Hotel and explore for themselves, and at the very least appreciate the nuances in the design.
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Garden State Hotel (Previously Known as Rosati)

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Last week Apartments.com.au explored the <a href="/news/two-classic-melbourne-pubs-set-to-make-way-for-apartment-developments">increasing number of inner-city pubs making way for apartment developments</a>, with the two latest proposals likely to be Port Melbourne's London Hotel and South Melbourne's Palmerston Hotel.

While the lure of comparatively quick gains has proven to be too great an incentive for numerous pub/hotel owners, one venue has bucked the trend by incorporating apartments into an ongoing hotel operation rather than completely shutting its doors. With approval in place, St Kilda's Village Belle Hotel will during 2016 undergo a multi-million dollar redevelopment.

Overlooking the southern end of Acland Street, Village Belle Hotel will be overhauled at the hand of prolific hospitality design firm Technē Architecture and Interior Design, with a double-storey winter beer garden set to stand side by side with a new apartment building fronting Smith Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unspecified.jpg" rel="gallery-all" title="The Village Belle with a new addition"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/unspecified.jpg?itok=0uMkmhIW" title="The Village Belle with a new addition" width="580"></a>

<figcaption>The Village Belle with a new addition</figcaption></figure>With the origins of the pub circa 1890, the overhaul is in part designed to coincide with City of Port Phillip’s plans to upgrade Acland Street into a plaza by closing traffic to the thoroughfare and moving the No.96 tram terminus 54 metres into Acland Street itself. In effect the hotel will be opened up to Acland Street.

In terms of the new addition, 12 apartments will be added over a new three level structure abutting the existing pub, and will be split evenly between 6 one bedroom and 6 two bedroom dwellings. Being in close proximity to the pub, the apartment building will receive a heightened level of engineering to achieve an acceptable acoustic result for apartment dwellers.

The apartments' high end finish will be targeted at young professionals wanting to enter the St Kilda market with the pub's entertaining area connected to the apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/unspecified1aa.jpg" rel="gallery-all" title="A closer view of Village Belle's new interior"><img alt="" class="image-article-full-width-580px" height="397" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/unspecified1aa.jpg?itok=8BVFmez4" title="A closer view of Village Belle's new interior" width="580"></a>

<figcaption>A closer view of Village Belle's new interior</figcaption></figure>In terms of Village Belle's new interior, Technē provided the following comments:

<blockquote>
Creating an architectural language that sits next to a heritage structure requires a great degree of care and finesse.

Working with heritage buildings can also be like opening up a can of worms and there have been numerous surprises within the existing structure. It’s about achieving a balance between the old and the new.
<cite>Tim Angus, Technē architect and project lead for Village Belle</cite>
</blockquote>

Village Belle's new space will be set among a steel-framed structure covered with operable glazed glass walls. A mechanism with pulleys will move the windows, adding to the industrial theme of the renovation while also allowing to space's climate to respond to changing weather conditions.

According to Technē the beer garden has been designed as an urban extension, opening up Acland Street and bringing further activity into the pub with greenery set throughout the new space.

In difference to many recent pub knock-downs, Village Belle has maintained the existing pub structure with the two new additions either side in proportion to the heritage pub.

Village Belle will remain open throughout the duration of the redevelopment.
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A model whereby apartments and hotels coexist

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Founded in 2002, <a href="http://www.techne.com.au/">Technè Architecture + Interior Design</a> is a practice that has built an impressive portfolio across a broad section of project types. Although they have completed projects across hospitality, single and multi-residential, commercial, automotive and retail, they are probably best known for their work in hospitality on projects such as The Prahran Hotel, The Bridge Hotel, Terminus and Jimmy Grants.

The name Technè comes from the ancient Greek word which means "to make, poetically" and is at the heart of what the practice strives to achieve and what it stands for.

Urban.com.au recently caught up with Technè Directors Nick Travers and Justin Northrop in their Hardware Lane offices to find out a bit more about the burgeoning practice's beginnings and their aspirations for the future.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/prahran_hotel_530.jpg" rel="gallery-all" title="Prahran Hotel exterior and interior. Image courtesy of Technè. "><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/prahran_hotel_530.jpg?itok=i2uPTDcZ" title="Prahran Hotel exterior and interior. Image courtesy of Technè. " width="580"></a>

<figcaption>Prahran Hotel exterior and interior.</figcaption></figure>Travers and Northrop have worked together for nearly 20 years. First meeting during 1998 as fresh-faced architectural graduates in the design department of a large commercial architectural practice, their day-to-day work on major projects evolved into a partnership of weekend work that ultimately led to the creation of Atelier Technè.

The office currently employs a staff of 27 including architects, interior designers, graduates and students. According to Northrop the size of the current team provides a good opportunity to consolidate their skills and focus on what they're currently doing. The duo doesn’t hold ambitions of growing the office into a big practice; rather they are content to see where opportunities and the collective capabilities of the team might take them.

Having grown organically over the years, Technè 's origins as a partnership saw them sublet space with <a href="http://sixdegrees.com.au/">Six Degrees</a> in West Melbourne. The catalyst project for the pair was The Deanery bar and restaurant, kicking off their hospitality work in the process.

Their co-location with Six Degrees in their infancy was a good move according to Travers; personally not keen on working out of the corner of his apartment, he wanted to feel the sense of collegiality that Six Degrees offered. Even though they were working on their own projects Travers and Northrop both felt like they were a part of something bigger. The sublet also gave the duo access to a great resource with a wealth of knowledge and experience that could be drawn on.

<blockquote>
The experience we had at that time was primarily large-scale concept work. We went from this to running a small studio so we couldn’t have been more ill-prepared [laughs] in terms of our on-the-job training.

This is another reason why it was useful working in the same space as Six Degrees, we were able to reach out to them for advice when we needed it.
<cite>Justin Northrop</cite>
</blockquote>

Beyond that point Technè has experienced steady growth. The studio was able to land a large commercial client Porsche within the first five years of their business, which signalled a change for the practice.

The relationship with Porsche came about initially through Travers’ passion for cars. Porsche were considering options for decanting their leased warehouse space at Tullamarine and subsequently purchasing a property to develop a warehouse for their parts distribution nationally. This required a business case to be put forward to their management in Germany.

Porsche came to Technè asking if they could build a model of their current capacity vs their future needs and how the two didn't align. The model was presented in Germany and they received sign off to begin looking at acquiring a site to build what was essentially a 3,000sqm shed.

Technè assisted with scoping and securing of the site, feasibility studies and eventually designed and documented the facility. Not long after, Porsche asked Technè to work on the refurbishment of Porsche Centre Melbourne on Victoria Parade leading to the practice becoming the national representatives for the design of Porsche dealerships throughout the country.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/techne_porschedoncaster_0099_full.jpg" rel="gallery-all" title="Porche Doncaster. Image courtesy of Technè."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/techne_porschedoncaster_0099_full.jpg?itok=2I-BY631" title="Porche Doncaster. Image courtesy of Technè." width="580"></a>

<figcaption>Porche Doncaster.</figcaption></figure>When the global financial crisis hit, the office had about half the staff they currently employ. Fortunately, due to the diversity of projects they were involved with at the time they were able to navigate through what was a tough period for many other practices. Even though Porsche presents as a blue chip client Travers explains Technè has never relied on one particular type of project or one big return client, instead holding a broad list of clients.

<blockquote>
It's been a good process, having grown organically. Even our own personal growth and improvement in our capabilities and our confidence is a big part of it. The capacity to employ good people is important - we're starting to employ people that can do a better job than we can [laughs].

We’re now hiring more senior people. We have a really good mix of experience in the studio – it’s very balanced.
<cite>Nick Travers</cite>
</blockquote>

Northrop adds in that the way the office operates now, the directors are able to let senior team members take the lead on projects. The growing experience and expertise in the team has provided Technè with the ability and confidence to seek out opportunities for other types of projects. The studio has established a particular focus on the expansion into workplace, hotels, retail and multi-residential.

<blockquote>
It's interesting how small jobs, a singular sketch or a model can lead to bigger projects. It's a reminder of why it's foolish to turn away jobs if they’re small – there’s always potential behind them.

We've always tried to look after those jobs because you never know what they might lead to.
<cite>Justin Northrop</cite>
</blockquote>

According to Travers, being responsive when clients are relying on them to make big decisions is critical to building trust and a strong client relationship.

Travers cites their pub work as some of his most enjoyable projects. He sees the collaborative process and effort required as part of the reason the outcomes are so special and unique. The fact that unlike other projects the pubs can be enjoyed by the design team socially presents a unique opportunity to see first hand how people are making use of the spaces they have designed.

Places such as The Prahran Hotel and Terminus are "fun places" says Northrop and that comes from the team's enjoyment working on them.

Technè currently has a number of projects on the drawing board including a boutique hotel, the redevelopment of a historic pub in Melbourne’s CBD, the riverfront precinct at the Alphington Paper Mill site. Also upcoming is a restaurant, bar and boutique brewery within the bluestone walls of the heritage-listed former Pentridge laundry as part of <a href="http://www.futureestate.com.au/">Future Estate's</a> development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image37_4.jpg" rel="gallery-all" title="A selection of Technè projects."><img alt="" class="image-article-full-width-580px" height="334" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image37_4.jpg?itok=UTWXC4k0" title="A selection of Technè projects." width="580"></a>

<figcaption>A selection of Technè projects.</figcaption></figure>
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