<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

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“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

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[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

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[smartcode_project:default project_id=149670 project_image_fid=360966]

Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

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[smartcode_project:default project_id=149670 project_image_fid=360969]

Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

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Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Sustainability

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SPONSORED POST
The benefits of living in a sustainable home include a more attractive and healthier environment, and lower costs through savings on energy and water bills.
But encouraging sustainability in the residential building sector has presented challenges.
“The residential sector is in some ways more complex than any other sector in that there are an incredible number of private owners, a pretty average National Construction Code, and huge gaps in knowledge both of residents and house builders,” says Vice-Chair of the Board for the Living Future Institute of Australia, Stephen Choi.
“Housing in general – and particularly our existing homes – is one of the most important and to some extent, ‘untouched’ areas of the built environment when it comes to providing better places to live.”
Despite the barriers, Choi is encouraged by progress in areas such as the ‘fabric first’ approach, which aims to maximise the performance of the components that make up the building fabric itself. Passivhaus is an energy performance standard that uses this approach to set targets for the thermal performance of buildings, including homes.
About 30,000 buildings worldwide have been constructed to the Passivhaus standard. The standard encourages the use of insulation, passive solar design, making a property airtight to minimise unwanted heat loss or gain, and good indoor air quality provided by mechanical ventilation and heat recovery systems.
A home’s thermal performance has a major effect on its energy consumption.
About 40 percent of household energy is used for heating and cooling, according to the Australian Government’s Your Home website.
“This rate could be cut to almost zero in new housing through sound climate responsive design,” the website says.
Energy and water saving measures that reduce utility costs are popular in residential properties but beyond the cost savings it has been difficult to engage consumers’ interests in sustainable development, says Frasers Property Australia’s general manager of sustainability Paolo Bevilacqua.
As such, sustainability in residential developments has tended to focus on initiatives outside of individual apartments or houses.
The residential buildings at Central Park in Sydney share energy and air conditioning facilities rather than each building having its own facility, for
instance. This allows for a more efficient system overall. Residential developments are increasingly providing access to public transport, cycle paths and pedestrian footpaths to ensure residents aren’t restricted to travelling by car.
Some developments include fitness facilities, swimming pools and walking trails to promote residents’ health. Similarly, parks and gardens, including roof top and vertical gardens where space is limited, are becoming more common.
Bevilacqua says the green walls at One Central Park is one example of how green elements can be successfully introduced into an urban development.
“From a visual point of view it has benefits for people living in those buildings. It’s a beautiful outlook and improves air quality,” he says.
Better air purification, access to day light and lighting that works with people’s circadian rhythms are priorities gaining traction in residential developments as people begin to understand the impact on their health and wellbeing, Bevilacqua says.
For more information, download our eBook <a href="http://propertyobserver.com.au/forward-planning/tools/ebooks-and-webinars/52152-australia-aspires-to-global-green-leadership-the-living-building-challenge" target="_blank">here</a>. 
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What are the future trends in sustainable residential development?

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SPONSORED POST
The materials and techniques used to build a retail centre will have a significant effect on the development’s sustainability over time.
Trends towards sustainable development are shifting the way the property industry thinks about the materials used in construction to focus on their entire life span from extraction or manufacture to disposal, rather than solely the period during which they are used in a building.
To meet the highest standards of sustainability, builders are eliminating products that harm the environment and human health – such as chlorofluorocarbons and hydrochlorofluorocarbons that were once common in air conditioning and refrigeration units, toxins such as lead, mercury, and wood treatments containing creosote, arsenic or pentachlorophenol.
The Living Building Challenge standard includes a “Red List” of materials or chemicals that cannot be used in developments seeking to meet its criteria.
But sustainability is affected by more than the choice of materials: the way in which products are sourced also plays a role. Sustainable development emphasises selecting locally sourced materials where possible to support and invest in the local economy as well as to eliminate unnecessary transportation. This also includes contractors and consultants who advise on the project.
The LBC standard, for instance, requires projects to source at least 20 percent of the materials they use from manufacturers located within 500km of the construction site. A further 30 percent of the materials construction budget must come from within 1000 km. Another 25 percent of materials must be sourced from within 5000km, and only 25 percent can be sourced from further afield.
Consultants must come from within 2500 km of the project location.
The Living Building Challenge’s focus on a sustainable, regenerative future considers the use of materials from the design phase through to the end-of-life deconstruction phase. The Challenge allows only for minimal disposal, requiring waste to be eliminated or diverted. Leftover products are collected for reuse and recycling.
On the 5.8 hectare Central Park site in Sydney, developed by Frasers Property Australia and Sekisui House, 93 percent of demolition waste was recycled.
Lendlease’s development at Barangaroo South targeted diverting 97 percent of its construction waste away from landfill.
Other examples of sustainability during the construction phase include employing building practices to minimise dust, noise and disruption to the surrounding community during construction, and seeking community input and engagement during development.
For more information, download our eBook <a href="http://propertyobserver.com.au/forward-planning/tools/ebooks-and-webinars/52152-australia-aspires-to-global-green-leadership-the-living-building-challenge" target="_blank">here</a>.
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What new building techniques and materials will future sustainable retail centres incorporate?

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The Living Future Institute of Australia (LFIA) has launched the Brickworks Living Building Challenge design competition, pressing the go button for designers, built environment professionals and students around the world to conceptualise what the world's most sustainable retail centre ought look like.
The Living Building Challenge is an international sustainable building certification program, advocacy tool and philosophy.
The Brickworks Living Building Challenge design competition, run by the Living Future Institute of Australia with principal partner Frasers Property Australia, aims to explore the boundaries of sustainable design within the retail environment and redefine ‘best practice’ for the sector.
It is the world's most aspirational and rigorous green building performance standard. The Challenge is comprised of seven performance categories called Petals: Place, Water, Energy, Health &amp; Happiness, Materials, Equity and Beauty.
The Living Building Challenge (LBC) has never before had a retail centre as its centrepiece, nor has an Australian project been subject to such a design competition before. 
The Living Building challenge boldly aspires to regenerative development, not simply sustainable development, and can be applied to almost every conceivable building project, or any scale and location.
For more information, download our eBook <a href="/images/2016/green_leadership/Australia_aspires_to_global_green_leadership.pdf" target="_blank">here</a>.
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Australia aspires to global green leadership: The Living Building Challenge

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What does the world’s most sustainable retail centre look like?
One might get a glimpse of it at the Living Building Challenge, an international sustainable design competition that will be held in Australia for the first time.
Presented by the Living Future Institute of Australia (LFIA) and its main partner Frasers Property Australia, the competition will focus on a retail building design for the first time, with Frasers' The Brickworks masterplanned community in Melbourne’s Burwood being the site upon which all designs must be based, in terms of the location of designed centres and their suitability.
Registrations opened February 18 with a formal launch in Melbourne on March 3. 
The Brickworks Living Building Challenge design competition aims to attract designers, professionals, environmental experts, students and anyone interested in a cleaner, regenerative future to submit their ideas and help re-imagine the possibilities when it comes to the design of retail centres. 
“Retail is a sector regrettably grounded in excess and waste. Shopping centre signs buzz at night, in-store mannequins are individually lit long after the customers have gone home, and we have somehow got to a point where we call natural daylight and fresh air ‘best practice’,” said Stephen Choi, vice-chair of the Living Future Institute of Australia. 
“This challenge is a first in a number of respects: the Living Building Challenge has never before had a retail centre as its centrepiece, nor has an Australian project been subject to such a design competition.”
The International Living Future Institute, the parent organisation to LFIA, is an environmental non-government organisation headquartered in Seattle, USA  that says it is working toward the transformation toward communities that are socially just, culturally rich and ecologically restorative. The Living Building Challenge is one of its key visionary programs. 
The closing date for entries is May 6 and there will be technical and procedural help on hand throughout the submission period. 
The winner will be announced in June 2016 and will share in prize money totaling more than $30,000. 
Local primary schools will also have the opportunity to participate – and make their school more sustainable in the process. 
 
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Melbourne to host international design contest for retail based on Frasers project

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GUEST OBSERVER
What types of communities do the best job of living with a minimal impact on the planet? I asked myself this question when I read a recent article which argued that even if everyone on Earth lived in an ecovillage we would still be using too many resources.
I am more optimistic — some ecovillages provide a much better blueprint than others.
As a 2013 study of 14 ecovillages by US political scientist Karen Litfin shows, ecovillages can be regarded as “pioneer species”. They show people how to improve their sustainability: the ecovillages Liftin studied used 10–50% fewer resources than their home-country averages and, being whole communities, were more influential than a single sustainable household.
Litfin’s assessment took in a wide range of factors – ecological, economic, even psychological – but one example of how ecovillages show the way forward is in power consumption.
Mainstream households tend to rely on national or regional supplies of gas or electricity, with no (or little) control over their sources. In places like Victoria, which has a very emissions-intensive power sector, this can make it difficult to make sustainable choices. However, ecovillage neighbours who have banded together to access renewable energy, say solar or wind power, can make off-grid environmental savings.
While there are financial (and other) barriers to setting up environmentally sound residential neighbourhoods, there are useful rules of thumb. In general, small is beautiful and sharing is efficient. One simply cannot fit as much “stuff” into a smaller house, and sharing accommodation often economises on consumption of goods and services.
Some ecovillages shame others in reducing their environmental footprint. Where ecovillages re-inhabit and renovate old buildings, they save on resources. A good example is the postcapitalist eco-industrial Calafou colony, northwest of Barcelona, which houses some 30 people in an old textile factory complex.
Members of another community that I have stayed at, Ganas in New York City, live in renovated residential buildings and operate several second-hand businesses at which residents work. Residents at Twin Oaks in Virginia, where I worked for three weeks, have a surprising level of collective sufficiency, with residents working on farming and making hammocks and tofu to sell, the proceeds of which are shared between the group.
Such experiments can be scaled up, settling residents in ex-commercial and ex-industrial premises — effectively shrinking cities by encouraging higher-density, more sustainable collective communities.
The global village
This feeds into the idea of “planned economic contraction” or “degrowth”, which as Samuel Alexander argued on The Conversation is necessary in order to live sustainably. But I don’t share his pessimism about the ability of ecovillages to show us a way towards this sustainable life.
An analysis of Findhorn ecovillage in Scotland showed that an average resident travels by air twice as much as an average Scot, yet their total travel and overall ecological footprint was half the Scottish and UK averages.
Residents of Findhorn and of another UK ecovillage, Beddington Zero Energy Development (BedZED), make significant savings in terms of car travel. It follows that just by avoiding air travel, these residents would have even more environmentally sound practices.
Managing without money?
Members of ecovillages such as Twin Oaks not only share “one purse”, but also complement their efforts at collective sufficiency with minimal use of money. (Avoiding money is part of the culture of squatters generally.) Members of Calafou put in money to the community on the basis of their individual capacity but share governance and benefits equally. Here social and environmental values dominate.
In contrast, money is the principle on which capitalism revolves. If we reduce consumption — and we will need to, to become sustainable — then production has to be reduced. But capitalist producers have no successful operating systems for shrinking. Most often, when consumption decreases it results in unemployment and austerity, rather than orderly degrowth.
Money pressures us to opt for more rather than less, or else risk poverty and powerlessness. Thus it applies a systemic pressure to expand. Growth is not simply a result of people’s greed – even not-for-profit cooperatives aim to create a monetary surplus. How would you run a business or your household using money income in a shrinking market? What would happen to prices and savings?
Many suggest a guaranteed minimum income, but the value of the currency will prove unstable in such conditions and, anyway, what really matters to us is what we can purchase with that income (meaning that prices matter).
Such questions lead us to the conclusion that strategies for degrowth must leap not only beyond capitalism but also beyond money. This is the strength of Litfin’s focus on ecology, community and consciousness, incorporating skills which we need to replace production for trade on the principle of money.
In the future, collectively sufficient ecovillages could operate environmentally efficiently on the basis of direct democracy and arrange production and exchange within the commons they lived off without the use of money. Instead, ecovillagers would make non-monetary exchanges, where necessary, on the basis of social and environmental values.
Thus we could reduce our footprint and stay within Earth’s capacity.
Anitra Nelson is associate professor, Centre for Urban Research at RMIT University and author for The Conversation. She can be contacted <a href="https://theconversation.com/profiles/anitra-nelson-6527" target="_blank">here</a>.
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