SMA Projects

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Developer SMA Projects has partnered with Hayball architects to develop a seven-storey apartment building on one of the last development sites on Fitzroy’s Gore Street.

Situated at 250 Gore Street, the development which will be known as Fitzroy Ltd draws on the raw and refined materiality of Fitzroy's industrial past.

Fitzroy Ltd represents SMA Projects third foray on Gore Street and follows on from The Lyric - also designed by Hayball - and the completed Veludo development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/hodgson_street_elevation.jpg" rel="gallery-all" title="Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects "><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/hodgson_street_elevation.jpg?itok=eL-5OnzH" title="Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects " width="580"></a>

<figcaption>Fitzroy Ltd's Hodgson Street elevation. Image: SMA Projects</figcaption></figure>The development will feature a mix of one, two and three-bedroom apartments, in addition to a full-floor penthouse.

Fitzroy Ltd has been designed to sit comfortably within the streetscape and is located in close proximity to both Fitzroy and Carlton Gardens.

The building's exterior will feature materials such as bluestone and metal, while the textured brickwork will add to the fine grain character, complementing the neighbouring Victorian terraces.

A private rooftop offering residents respite and city views within a garden setting will crown the building and comes complete with outdoor dining, a BBQ and firepit.

According to SMA Projects, Fitzroy Ltd is expected to appeal buyers seeking Fitzroy's socially and culturally diverse lifestyle.

SMA Projects has engaged interior designer Kate Roach for the Fitzroy Ltd interiors, with buyers offered the opportunity to collaborate one-on-one with Roach to suit their individual style and needs.

Demolition is due to begin in December with construction proper commencing early 2019 and an anticipated completion date of December 2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/montage_fitzroyltd.jpg" rel="gallery-all" title="Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects"><img alt="" class="image-article-full-width-580px" height="255" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/montage_fitzroyltd.jpg?itok=JNqnHOt7" title="Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects" width="580"></a>

<figcaption>Vignette's of the entry experience, streetscape and ground floor apartment. Images: SMA Projects</figcaption></figure><h2>What they say...</h2>

<blockquote>
Fitzroy Ltd will appeal to buyers who are looking for a home which is bespoke, functional and different from the norm.

The location is just 50m from Smith Street offering residents premium shopping and dining amenities, with the Melbourne CBD a short walk, cycle or tram ride away.

SMA Projects has now successfully secured approvals for six residential developments in Fitzroy and the surrounding suburbs. Fitzroy Ltd is a further testament to our ability to create homes that are sympathetic to the heritage and unique character of this area and the people who live within it.

Certain features at Fitzroy Ltd can be attributed to purchaser feedback from our previous developments such as the kitchen design, bathroom functionality and apartment storage. It’s the little things that count at Fitzroy Ltd. 

- Robert Murphy, SMA Projects development manager
</blockquote>

 

<blockquote>
When considering the interiors for Fitzroy Ltd, I was inspired by the sense of place and the people who wanted to live there. I wanted to take a more classic direction to ensure we celebrated Fitzroy’s unpretentious ‘cool.

The suite of materials we’ve chosen for Fitzroy Ltd have created a more discerning finish that is less overt and celebrates the natural and untreated aesthetic of the Fitzroy neighbourhood.

-  Kate Roach, Interior Designer
</blockquote>
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Laurence Dragomir

SMA Projects and Hayball team up on Gore Street

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Developer SMA Projects is garnering public opinion prior to submitting plans with Stonnington City Council for a residential building that would be the nation's first set above rail lines. Addressed at 24-26 Chapel Street Windsor, <a href="http://24chapelstreet.com.au">24chapelstreet.com.au</a> has been launched in order to raise awareness of the project that challenges the norm.

<blockquote>
24 Chapel Street thinks differently about building now for Melbourne’s future. From the inception of transforming air over a rail precinct into remarkable living spaces and through each stage of engineering and architectural reinvention the unparalleled innovation of this project commands new expectations.
<cite>SMA Projects</cite>
</blockquote>

Along with SMA Projects, VicTrack, JCB Architects, SJB Planning, and Aspect Studios all have a hand in the Australian-first design.

Positioned as more than a simple apartment development, the team behind 24 Chapel Street see the project as a pioneering concept and a future design benchmark.  At the southern end of Chapel Street, the proposal incorporates various sustainable design features such as vertical landscaping and solar capture technology that has the project seeking a ‘net-zero’ apartment electricity benefit.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66_5.jpg" rel="gallery-all" title="24-26 Chapel Street perspectives"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66_5.jpg?itok=y1wkreMZ" title="24-26 Chapel Street perspectives" width="580"></a>

<figcaption>24-26 Chapel Street perspectives</figcaption></figure><blockquote>
Melbourne’s population has increased by more than 1.2 million people since 2001, if we are going to maintain the City’s renowned liveability, halt urban sprawl, and locate residents next to the services demanded in a 21st century city, we need to begin looking at under-utilised assets such as the air space above rail lines to address these needs.

To meet the complex demands of developing a building over an active rail corridor the proposed development considers all aspects of challenging engineering, completely accounted for to deliver an architecturally excellent building with exemplary public transport connectivity, street activation, and the incorporation multiple uses all while celebrating its unique place. 
This project provides an example of building for the future – delivering best practice standards in all aspects of the project. We’ve launched 24chapelstreet.com.au to highlight each of the proposal’s attributes and provide the public with an opportunity to give feedback. We look forward to receiving any responses the community has about the development.
<cite>Robert Murphy: Development Manager, SMA Projects</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/12_3.jpg" rel="gallery-all" title="Ground level activation"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/12_3.jpg?itok=nUIK8f44" title="Ground level activation" width="580"></a>

<figcaption>Ground level activation</figcaption></figure>15 of the tower's 20 levels are dedicated to residential living, encompassing 45 apartments in the slim-form building complete with exoskeleton.

With 24 Chapel Street's site located above rail lines, it means the project faces a range of engineering challenges.

As an Australian first, the development team believes that have met these challenges and see 24 Chapel Street as a stepping stone to future projects that will "unlock the potential for other underutilised airspace sites to be transformed into leading-edge, mixed-use buildings, paving the way for the State to unlock value for Victorian’s in progressive and connected neighbourhoods."

Identified project highlights include:

<ul>
<li>Celebrates and improves the site while meeting the technical and engineering challenges of the unique location.</li>
	<li>Employs highly decorated structural, civil and electrical engineers to ensure innovative solutions can be achieved while meeting all requirements.</li>
	<li>Engages with highly skilled robotic engineers to design a car parking solution with the ability to be located above an active rail line.</li>
	<li>Identifies as a southern gateway to Chapel Street and the City of Stonnington.</li>
	<li>Provides benefits in several forms for the city and state.</li>
	<li>Initiates progression in the Windsor activity precinct creating a landmark building that maintains sight to the rail corridor from street level.</li>
	<li>Ensures meeting and in some areas exceeding the intent and objectives of state and local planning policies.</li>
	<li>Provides a new benchmark of sustainable design in Melbourne.</li>
	<li>Integrates a tall building on a small site providing sympathy to overlays in the vicinity and fine grain nature of the area it surrounds while providing equitable opportunity to its adjoining 'Key Development Sites'.</li>
	<li>Provides internal adaptability to be celebrated by future generations</li>
</ul>
The wider public now has the opportunity to pass comment on the proposal <a href="http://24chapelstreet.com.au/">here</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/13_5.jpg" rel="gallery-all" title="Expected views from the development"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/13_5.jpg?itok=JJSU6key" title="Expected views from the development" width="580"></a>

<figcaption>Expected views from the development</figcaption></figure>
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silvermb

SMA Projects reveals Australia's first above rail line residential building 

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The rebirth of <a href="/new-apartments/collingwood-vic-3066">Collingwood's</a> Yorkshire Brewery is complete with the local landmark now standing resplendently as a residential apartment complex. Located at 1-21 Robert Street Collingwood, the redevelopment includes townhouses, 338 apartments over multiple new buildings and retail spaces at ground level.

The foundation stone for the retained heritage elements onsite was laid during 1876, with the brick tower the site's most intriguing feature. Over time Yorkshire Brewery has hosted both brewing and cooperage activities, although in recent decades the complex has remained largely abandoned save for the odd squatter.

<a href="/developers/sma-projects">SMA Projects</a>, architect <a href="/architects/hayball">Hayball</a> and contractor <a href="/builders/icon">Icon</a> formed the core of the project development team, undertaking the task of bringing the landmark back to life over an 18 month build period and along the way seeking a 5 Green Star energy rating.

Prior to the development parties such as the Collingwood Historical Society were requesting a "Development that will respect and enhance its heritage significance." How the existing fabric of the historic onsite buildings is interwoven with the new builds is a subjective matter, nonetheless the amount of public space available within the development is altogether impressive.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_3.jpg" rel="gallery-all" title="Inside the newly finished complex"><img alt="" class="image-article-full-width-580px" height="440" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_3.jpg?itok=xQm60Evn" title="Inside the newly finished complex" width="580"></a>

<figcaption>Inside the newly finished complex</figcaption></figure>Hayball describe the project as follows:

<blockquote>
A contemporary new residential neighbourhood, anchored by the restoration and adaptive re-use of the heritage-listed former Yorkshire Brewery

Located in close proximity to the CBD, parklands and myriad dining and entertainment options, 1-21 Robert Street is a strategic new neighbourhood-oriented development in Collingwood. At the core of the project is the sensitive restoration and adaptive reuse of the former Yorkshire Brewery, coupled with exceptional design quality, residential amenity and public open space.

By reducing site coverage and providing higher built form away from the heritage fabric, a vibrant heritage precinct can accommodate ground-level retail, a 480sqm neighbourhood Square at the base of the brew tower and provision for heritage interpretation.

As well as offering environmental sustainability, diversity and affordability, the development will provide greater amenity and access to the site for residents, neighbours and the general public.
<cite><a href="http://www.hayball.com.au/projects/yorkshire-brewery-apartments/">Hayball: Yorkshire Brewery Apartments</a> </cite>
</blockquote>

Most interesting is the placement of multiple visual markers throughout the site which provide a historic snapshot and visual accompaniment to the site's varied past. This is a unique touch among contemporary Melbourne apartment developments and is aimed at visitors moving through the site, as is the Melbourne Bike Share station located within the development.

Much like Brunswick's <a href="/buildings/tip-top-brunswick-170-edward-street-brunswick-east">Tip Top development</a> which was completed during 2014, Yorkshire Brewery doesn't hold absolute frontage to a prime street and consequently won't have waves of pedestrian traffic passing through. Nonetheless a very pleasant outcome has been created with strong ground level permeability throughout the site.

Should the light commercial sites immediately south of Yorkshire Brewery be developed, the potential exists for a network of laneways to be implemented. In many ways the area has the appropriate scale, history and urban character for such a move to succeed if attempted.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8397.jpg" rel="gallery-all" title="Yorkshire Brewery has a story to tell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8397.jpg?itok=CKQTYtEl" title="Yorkshire Brewery has a story to tell" width="580"></a>

<figcaption>Yorkshire Brewery has a story to tell</figcaption></figure>Post Yorkshire Brewery, SMA Projects will now turn its attention to three forthcoming projects. Hayball have been retained as the architect of choice and look to have taken their design queue from Yorkshire Brewery with a similar exterior design theme from across both <a href="/buildings/fitzroy-ltd-250-gore-street-fitzroy">250 Gore Street</a> and <a href="/buildings/the-lyric-338-gore-street-fitzroy">338 Gore Street</a>, both in Fitzroy.

A third as yet unnamed project is also planned by the Southbank developer.

See below a host of images taken of Yorkshire Brewery in recent days.
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