Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

[smartcode_project:default project_id=152579 project_image_fid=376250]

55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

[smartcode_project:default project_id=152579 project_image_fid=376253]

At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

[smartcode_project:default project_id=152579 project_image_fid=376252]

Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

[smartcode_project_cta:default project_id=152579]

Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

[smartcode_project:default project_id=135149 project_image_fid=377495]

For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

[smartcode_project:default project_id=135149 project_image_fid=377494]

“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

[smartcode_project:default project_id=135149 project_image_fid=377688]

McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

[smartcode_project:default project_id=135149 project_image_fid=377687]

Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

[smartcode_project_cta:default project_id=135149]

From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

[smartcode_project:default project_id=134873 project_image_fid=376196]

Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

[smartcode_project:default project_id=134873 project_image_fid=376194]

The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

[smartcode_project:default project_id=134873 project_image_fid=376181]

Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

[smartcode_project_cta:default project_id=134873]

The Maybelle brings 27-storey parkside tower to market near North Strathfield

Richmond

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An award winning architects Jackson Clements Burrows-designed home has sold in Richmond.
The early 2000s design maintained the traditional Victorian aesthetics and contrasted them with contemporary design.
The property sold for $4.32 million at auction after selling agents Andrew Macmillan and Jodie McCarthy of Jellis Craig Real Estate.
They had initial hopes of over $3 million. It last traded at $398,500 in 1998 when bought by the vendors whose son is the architect Jon Clements.
Four bidders took the weatherboard property onto the market at $3.5 million.
The modern four bedroom, three bathroom home at <a href="https://www.realestateview.com.au/Real-Estate/38-richmond-terrace-richmond/Property-Details-sold-residential-9705048" target="_blank">38 Richmond Terrace</a> includes a service lift, a library and a home office.
The living and dining areas are surrounded by landscaped outdoor gardens with ample dining areas on the 547 sqm block.
The property features a rooftop terrace with 360 degree views of the streetscape and the entire city skyline.
One of Richmond’s largest residential properties, Araluen, at 207 Lennox Street, hold the suburb record having recently sold for $5.13 million.
Araluen last sold in 1958 when bought by the Ballerini family. <a href="https://www.realestateview.com.au/Real-Estate/207-lennox-street-richmond/Property-Details-sold-residential-8634864" target="_blank">The five bedroom 1856 home</a> had been listed through Abercromby's agents Jock Langley and Hugh Hardy. 
It is one of Richmond’s earliest homes sitting on a substantial 1478 square metres on the corner of Goodwood Street, about a kilometre from the CBD.
Title Tattle gleans it has been bought by Scott and Julia McKay, descendants of the industrialist inventor of the Sunshine Harvester.
The comedic radio broadcaster Hamish Blake and wife Zoe Foster Blake, the author wife, had held the previous record $4.25 million in Richmond for a home (below) featured on <a href="https://www.propertyobserver.com.au/https://www.completehome.com.au/articles/grand-designs-australia-richmond-inner-city-house/36365" target="_blank">Grand Designs Australia in 2013</a>. 
The three-bedroom, four-bathroom Richmond house was designed by neilarchitecture for Darren and Ruth Rogers.
<img class="js-first-image" src="https://b.domainstatic.com.au/w800-h534-8733637_1_pi_150319_100547" alt="79a rowena parade richmond VIC 3121">
They built the home on a block bought in 2009 for $920,000 with the works cost estimated at $3.3 million.
 
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jchancellor-FAypfDUnLy

Richmond Jackson Clements Burrows-designed home $4.32 million sale

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A spacious Richmond warehouse conversion sold at weekend auction for $2,225,000.
The conversion reportedly sold by aerial skier and former politician Kirstie Marshall.
It attracted 15 bidders when <a href="https://www.realestate.com.au/property-house-vic-richmond-120292913" target="_blank">69 Wellington Street</a> sold through Biggin &amp; Scott.
The three-bedroom converted warehouse sold after being declared on the market at $1.9 million. 
Marshall was elected to represent the seat of Forest Hill in the 2002 state election. She lost her seat in 2010, with local residents citing her choice to live in Richmond rather than the electorate as one reason.
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Converted Richmond warehouse sale

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A two level Victorian property with ground floor retail access and a self-contained upstairs living space has been sold to a private investor for $1.55 million.
The property, on 468 Bridge Road Richmond was sold subject to a five year lease with a five year option, returning $5,000 per annum net.
The sale at the Burnley Street end was brokered by Teska Carson agents Matthew Field and Larry Takis.
It sold at $835,000 in 2008.
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mick.cee-iDmgDDAmu8

Investor buys Richmond retail on 3.8% yield

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Recently Apartments.com.au was invited to inspect the display suite for <a href="http://www.palmerstreetjaques.com.au">Palmer St</a>, the third and final stage of Riverside Group's Jaques development in Richmond. Located just three kilometres from the Melbourne CBD, the site was was once occupied by the renowned Jaques factory.

Founded in 1885 by Edward Jaques who along with his family fled Revolutionary France, his company produced rock crushers for quarries, a specialty in which Jaques would become world leaders with their Palmer Street Plant in Richmond. Jaques machines are still an integral part of the mining and quarry industries with Melbourne’s City Loop employing Jaques burrowing machines to dig its tunnels.

The Richmond plant was eventually sold in 1997 when the company relocated to Clayton South, and it's the site's rich industrial heritage that served as the context for the design of Jaques development.

Designed by Fender Katsalidis as per earlier stages, Palmer St features 56 boutique apartments across a 6-storey wedge-shaped building. A signature café/restaurant of approximately 200sqm will be located on the ground floor at the pointed edge of its wedge-shaped base, while a gym on level one for exclusive use by Palmer St residents will add further to the overall activity created by the development.

The building's exterior is contemporary in design, providing a contrasting counterpoint to the red brick built form of the former factory. It aims to achieve a "lightness of presence" primarily through its articulated glazed façade and tapered footprint.

Although contemporary in nature, Palmer St has been designed to partner with the more industrial referenced Stages 1 and 2, through the application of robust copper panels, white polished pre-cast frame, metal features and copper framing. These have been used in a restrained way to enrich the building and compliment the red brick of the remnants of the factory facades.

<blockquote>
We wanted to create beautiful architecture without alienating the neighbourhood. We’ve worked hard to make Palmer St something the community will love. We wanted to create architecture that while referencing the heritage of the site, is also primarily very contemporary.
<cite>Karl Fender, FKA</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jacques_stage_2.jpg" rel="gallery-all" title="Stage 2 currently under construction. © Riverside Group"><img alt="" class="image-article-full-width-580px" height="324" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jacques_stage_2.jpg?itok=Be1xJo5s" title="Stage 2 currently under construction. © Riverside Group" width="580"></a>

<figcaption>Stage 2 currently under construction. © Riverside Group</figcaption></figure>The currently under construction Stage 2 features a mix of 229 apartments spread across two buildings; the 10-storey 5 Tonne Apartments, and the 6-storey Iron Works Building. This followed hot off the heels of the success of Stage 1's 126 apartments and townhouses, completed in 2013.

The success of the project is largely attributed to the building’s floor plans which have been designed to appeal to locals that expect and appreciate quality, with 80% of the 300 sales in the Jaques development to date being local buyers the majority of which hail from within a 5-7km radius. Further to this 75% of all purchases have been made by owner-occupiers.

<blockquote>
Richmond is emerging as a top market for empty nesters and downsizers who require luxurious, quality larger format apartments when they sell the family home and want to move closer to the city.

We have limited the number of apartments per floor in order to create larger residences that will meet the needs of owner occupiers. The premium level of finish aims to appeal to buyers who don’t want to compromise – whether they are upgrading their life and home, or downsizing from the family home.
<cite>Kristine Lee, Riverside Group sales and marketing director</cite>
</blockquote>

Apartment layouts feature bedrooms separated by living areas for improved privacy and to provide a lifestyle more akin to a home than an apartment. A linen press, coat cupboard, imported Italian double wardrobes and walk-in-robes provide extensive storage, which the design team has noted as being a valuable selling point.

Flexibility of use has also been provided for in some apartments, where a room accessed by a sliding door can be sectioned off for a bedroom or opened to further enlarge generous living areas. A number of studies have been designed as big enough to fit a single bed in, aimed at empty nesters as an extra option when the grandchildren come to stay.

<blockquote>
The inspiration came from thinking about how people really live in apartments. We wanted it to feel chic but casual, stylish yet understated. The application of colour blocking has been used in the kitchens and bathrooms and gives the interiors some edge. It is the fundamental blend of beauty and functionality, which makes for easy living.
<cite>Samantha Eades, interior designer</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/internal_living.jpg" rel="gallery-all" title="Apartment interior. © Riverside Group"><img alt="" class="image-article-full-width-580px" height="292" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/internal_living.jpg?itok=gDy2WaFP" title="Apartment interior. © Riverside Group" width="580"></a>

<figcaption>Apartment interior. © Riverside Group</figcaption></figure>Palmer St is expected to begin construction in July of this year with completion scheduled to coincide with Stage 2 in August 2016.

An assortment of photos of the completed first stage and the under construction Stage 2 can be viewed below.
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Laurence Dragomir

Palmer St - The final stage of Jaques Richmond

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The business travel management solutions company, 1000 Mile Travel has agreed terms on a new lease in Richmond.
Set within the SJB architects’ designed Cirque apartment development at 2-6 Lord Street, the property comprises a 105 square metre retail ground floor space.
The deal was done by Savills Australia Victorian retail director, Michael Di Carlo with CBD Fringe leasing executive, Tim Sugar.
1000 Mile has taken a three year lease at $460 a square metre net, relocating from its current premises in Queens Road, Melbourne.
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1000 Mile Travel off to Richmond 

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The struggles of Bridge Road have been well documented both on Apartments.com.au and via many other media outlets. For so long synonymous with 'warehouse fashion' shopping, many have said Bridge Road has suffered a sustained decline due to the rise of DFO's and the substantial investment pumped into the CBD's retail offerings in recent years.

Remedies such as <a href="/expert-insights/buying/will-free-parking-save-bridge-road">free parking</a> have been put forward, while others such as Fred Nucara of Beller Commercial suggested during 2014 that Bridge Road is due for a <a href="/news/bridge-roads-apartment-transformation-gathers-pace">fundamental shift</a> in how and who uses and peruses the precinct. As destination shoppers choosing Bridge Road diminish, the struggling retail segment is likely to drift toward catering for the burgeoning population now choosing to call the area home.

This reshaping of Bridge Road into an apartment hotspot has gathered a head of steam over the preceding six months in particular, with a raft of residential planning applications in progress. Now three more new residential projects seek to compound the trend, appearing on City of Yarra's Major Development page within the last fortnight. They are in no particular order:

<h2>195 Bridge Road</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image109.jpg" rel="gallery-all" title="The slight 195 Bridge Road. Image courtesy Archsign"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image109.jpg?itok=EoVW3Nxg" title="The slight 195 Bridge Road. Image courtesy Archsign" width="580"></a>

<figcaption>The slight 195 Bridge Road. Image courtesy Archsign</figcaption></figure>This eight storey building designed by Archsign on behalf of a private developer seeks to fill a slender site with Bridge Road frontage. Located next to the at sales <a href="/new-apartments/richmond-vic-3121">Newbridge Apartments</a>, 195 Bridge Road would maintain a simple form behind a retained frontage holding a 130sqm retail space.

With only 10 apartments split between 7 one-bedroom, 2 two-bedroom and 1 three-bedroom options, 195 Bridge Road's apartments will range between 52sqm for a single bedroom apartment through to a dual level 228sqm penthouse of sorts. Two car parking spaces have been included with general access via Leggo Place.

<h2>19-21 Judd Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image112.jpg" rel="gallery-all" title="19-21 Judd Street. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="382" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image112.jpg?itok=126Kjm3e" title="19-21 Judd Street. Image courtesy Hayball" width="580"></a>

<figcaption>19-21 Judd Street. Image courtesy Hayball</figcaption></figure>50 dwellings are included within this Hayball-designed planning application. Holding 5 one-bedroom, 44 two-bedroom and 1 three-bedroom apartments, the distinctly precast design is initially valued at $12 million and is on behalf of Bridge Road-based G3 Projects.

Included at ground level is a 33sqm cafe while 33 car parking and 59 bicycle spaces have been catered for. 19-21 Judd Street finds itself in close proximity to Charlie Richmond; the 96-apartment development on of the area's early large-scale residential developments.

<h2>239-245 Church Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image111_0.jpg" rel="gallery-all" title="Armsby Architects' 239-245 Church Street."><img alt="" class="image-article-full-width-580px" height="643" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image111_0.jpg?itok=gY4u8sBJ" title="Armsby Architects' 239-245 Church Street." width="580"></a>

<figcaption>Armsby Architects' 239-245 Church Street.</figcaption></figure>Consultancy Planned FX has lodged documents on behalf of Katama Pty Ltd and Bider Pty Ltd for a redevelopment of a low-rise string of retail tenancies metres from Bridge Road. A structure dated 1925 is amongst the buildings slated to go in favour of an eight level apartment block with an initial development value of $8.5 million.

With basement car parking, the Armsby Architects-designed building will hold 53 apartments, split between 16 one-bedroom, 29 two-bedroom and 8 three-bedroom options. Retail tenancies line Church Street while basement access is via Tullo Place to the rear.

<h2>A bridge from here to there</h2>

The fresh planning applications above join the list of eleven projects either on or in the immediate vicinity of Bridge Road as seen below. At varying stages of the planning process, only Isola is at construction with Collingwood-based construction firm Lexicon at the reigns of the build which is in its infancy.

Estelle by Milbex and Newbridge Apartments on behalf of Longriver Group are at sales, with the remainder at lower rungs of the development process.

If the projects shown above and below are realised, the Apartments.com.au Project Database indicates that in excess of 1,130 new apartments will be pumped into the Bridge Road Precinct in the medium term. Add large-scale peripheral projects such as Lend Lease's Studio 9 and Riverlee's multi-staged Jaques site redevelopment, and the transformation of Bridge Road from retail destination to a strip serving the needs of a burgeoning and immediate population looks to be in full swing.
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silvermb

Bridge Road's apartment transformation gathers pace

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If you look back at the history of Richmond Station's proposed redevelopment, it begins to sound altogether very familiar - much like the proposed deck over the Jolimont Railyards which it abuts - and altogether very average. The sustained inability of successive governments to achieve anything more than chatter about the project is a poor reflection on the State's inability to deliver on this particular project.

Talk of the redevelopment has intermittently surfaced over the last decade, with seemingly no concrete process in place to advance the cause. Multi-disciplinary firm GHD produced the ZERO concept (seen below) for the site during 2007/2008, it was placed <a href="http://www.heraldsun.com.au/news/victoria/all-change-at-richmond-station/story-e6frf7kx-1226007837931">on the agenda</a> by then minister Matthew Guy during 2011, and <a href="http://www.theage.com.au/victoria/richmond-station-lined-up-for-major-revamp-20140526-38zdb">once again</a> during 2014.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/855253-richmond-station-revamp_0.jpg" rel="gallery-all" title="Zero by GHD"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/855253-richmond-station-revamp_0.jpg?itok=ok41psUP" title="Zero by GHD" width="580"></a>

<figcaption>Zero by GHD</figcaption></figure>The Property Council of Australia consider it as one of their 20 best and most crucial development sites in Victoria, yet a sweep of the Major Projects Victoria, VicTrack or Places Victoria websites has it absent from all three. Granted the project is not the highest priority on the State to-do list, but nor is it a project worth disregarding by Spring Street; at least that's the impression garnered from the distinct lack of public activity surrounding the project.

<h2>Enter another concept</h2>

In what seems to be a creative exercise Fraser Paxton Architects have recently added a design for a renewed Richmond Station to their website. While nothing more than a concept, the design does explore the possibilities of adding any potential development bulk west of the station in what would be the likely positioning of any high-rise towers, should any development occur down the track… so to speak.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1fpx.jpg" rel="gallery-all" title="Richmond Station redevelopment concept. Image courtesy Fraser Paxton"><img alt="" class="image-article-full-width-580px" height="170" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1fpx.jpg?itok=oScCHLi8" title="Richmond Station redevelopment concept. Image courtesy Fraser Paxton" width="580"></a>

<figcaption>Richmond Station redevelopment concept. Image courtesy Fraser Paxton</figcaption></figure><blockquote>
Long will this site be argued about by the bureaucrats. One of the most underused and under developed sites in Melbourne, we thought it would be a good idea to give it a kick start and have a crack at designing what it needs.

450 residential units soar toward the city in a horizontal skyscraper filled wih amenity and retail through it's belly that scrapes the rail below.

Homage to the MCG by not blocking any view to it, this building would be magnificent, stretching, trying to reach the city and in it's finest moment, accessing 12 train lines to different part of metropolitan Melbourne right at it's door step.
<cite>Fraser Paxton Architects</cite>
</blockquote>

As is the case with the many times spoken of deck and civic space over the Jolimont Railyards, any revamp of Richmond Station looks like little more than a pipe dream at this stage. Maybe it's time Major Projects Victoria look a leaf out of the <a href="/news/jewell-stations-redevelopment-a-step-closer">Jewell Station redevelopment</a> book which sees a State-owned enterprise partner with a private developer to create a viable redevelopment plan for a key infrastructure asset; after all managing complex public private partnership construction projects under the Partnerships Victoria framework is part of Major Projects Victoria's charter.

Under a public private partnership Richmond Station's proposed redevelopment could be pushed through at a much quicker pace whilst in theory still maintaining key public design features such as amenity and public permeability etc. that are often neglected by purely private developments.
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Has Richmond Station's revamp disappeared into the ether?

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I once again delve into the Laurence Dragomir RMIT School of Architecture and Design archive today, this time focusing on a Punt Road oval rebirth from way back in 2008. Part of a design studio titled "Football, Meatpies and Holden Cars" it was run by RRR's The Architects very own Christine Phillips and centred around the redevelopment of Punt Road alongside the point where Suters Architects were developing their scheme which has since been built.

The schemes developed were to house the Richmond Football Club's administration, training, membership and merchandise facilities in addition to some provision of community shared space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/punt_rd_montage_02.jpg" rel="gallery-all" title="Punt Road oval montage framing the Jack Dyer Stand."><img alt="" class="image-article-full-width-580px" height="112" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/punt_rd_montage_02.jpg?itok=VI66Xb9V" title="Punt Road oval montage framing the Jack Dyer Stand." width="580"></a>

<figcaption>Punt Road oval montage framing the Jack Dyer Stand.</figcaption></figure>Now this isn't a real scheme so certain liberties have obviously been taken - personally if I had my time again I'd likely reconsider the visual expression of the Punt Road elevations. More than anything I'm hoping this might encourage architecture students out there that read the site to get in touch and publish their projects on Urbam Melbourne.

Note this was during my McBride Charles Ryan-inspired origami phase which also appeared in <a href="/expert-insights/buying/fed-square-east-some-food-for-thought-part-one">last week's Fed Square East two part-icle</a>.

<h2>Project Synopsis</h2>

<blockquote>
The basis for our final design is the origami tiger as a means of generating form. The rationale behind this approach is origami which started as the Chinese art of paper folding. In Chinese there is a phrase, ‘zhi laohu’ which translates to ‘paper tiger’ in English.

The term refers to something which appears ferocious but in reality is as harmless as paper. We are of the belief that this is the view held by oppostion supporters and the Football world in general, with regard to the Richmond Football Club's premiership aspirations.

In recent times the Tigers have teased with glimpses, that time and time again have resulted in nothing more than a ninth placed finish. A gutsy, hard fought win is often followed by a battering from a top 8 side the following week and/or vice versa.

By scaling up the origami tiger and applying the wallpaper of the 5 Richmond ‘Immortals’ (Jack Dyer, Francis Bourke, Kevin Bartlett, Royce Hart &amp; Tom Hafey) in the form of brickwork, we are providing this ‘paper tiger’ with strength and an intimidating aura, as it dominates its site along Punt Rd like a fortified base. Its siting allows for the framing of the Jack Dyer Stand between the two larger volumes as Building 02’s roof cantilevers overhead.

This exposure of the Jack Dyer Stand from Punt Rd can be interpreted as being the heart and soul of the Richmond Football Club, a relic of the past, but also inspiration for future success. It is hoped this ‘vista’ will remind passersby of the Tigers of old... strong and bold. Oh we're from Tiger... YELLOW &amp; BLACK!!! - with Michael Topic
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jack_dyer_stand_montage.jpg" rel="gallery-all" title="Jack Dyer Stand montage."><img alt="" class="image-article-full-width-580px" height="144" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jack_dyer_stand_montage.jpg?itok=rvT3qAHO" title="Jack Dyer Stand montage." width="580"></a>

<figcaption>Jack Dyer Stand montage.</figcaption></figure>From an site perspective the origami tiger has been employed as a large scale urban gesture that provides infill development to the awkward wedges that are the subsequent result of placing an oval on a largely rectangular site. The grassy knolls which become occupied are transferred to the roofs of the buildings providing another elevated viewing vantage point.

In doing this it also provides a visual connection to the Jack Dyer Stand from Punt Road oval while also creating a pedestrian link to Richmond Station by way of the tiger's tail which becomes a bridge over Brunton Avenue. The form of the tiger isn't immediately understood particularly at street level - this only really becomes apparent once the observer is elevated.

Please enjoy the slideshow below which illustrated the design development process via a series of diagrams. If nothing else I hope at the very least you come away from this with the knowledge and ability to make an origami tiger. Until next time.

If you're an aspiring student with a design to share, <a href="mailto:laurence@urbanmelbourne.info">send an email my way</a> and more likely than not you'll find yourself on Apartments.com.au.
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Taking a Punt at Tigerland

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Working at Tract Consultants near Bridge Road in Richmond gives me a front-row seat on the city's sad trend of high-street decline. Every day, I watch one of the city's key retail strips slowly lose tenants. Walking to get my lunch, I often pass three or four empty shops in a row - and the ones that are still open are having closing-down sales. My guess is that 30% of the shops are vacant.

This decline has been going on for a while, but yesterday I noticed a new sign of desperation: a number of shops on the street are displaying this poster in their windows.

<img alt="" height="429" src="/sites/urbanmelbourne.info/files/pictures/article-images/free-parking-sign-bridge-road.jpg" width="286">

This campaign felt misguided to me, but I couldn't quite put my finger on why.

That evening I walked past the new H&amp;M and UNIQLO - where there are still queues out the door on some nights. Next, I got home and unwrapped a parcel, containing a new pair of shoes I'd bought online, cheaply, from Asos in England.

It dawned on me - rather guiltily - that if our inner-urban shopping strips die, parking won't be the reason.

High-street retailers face two brutal competitors, in the form of big-box retail and online shopfronts. Both are vastly better at marketing, and have the advantage of advanced supply chains and economies of scale. This enables them to easily undercut small operators, even displacing the outlet stores of Bridge Road. They're simply more competitive - if you're only looking at prices.

The thing is, nobody dreams of living on a quaint little street with a friendly local lKEA, Zara and DFO. Large retailers, while cheap, are just as anonymous as eBay; they add no identity to the places they set up in, nor do their owners truly belong to the community in the way a small business owner does.

Small retailers are essential to the fine-grained, individual appeal of our Main Streets. These active, diverse frontages create the walkable, interesting environments that Australians from other cities marvel at. In short, small retail is an essential part of Melbourne's livability.

Despite this vital contribution to our city, the vacancies I see on Bridge Road suggest that we're collectively putting low prices first - or that at times we're content to act as 'free riders' by enjoying these beautiful streets while shopping in cheaper, less distinctive places. Maybe this is because we're subject to a constant economic narrative of 'belt-tightening'; maybe we just like having more stuff. Maybe shopping on the couch with iPad in hand is just easier.

Either way, the fact that residential development in these areas is moving at a crawl certainly isn't helping local retailers keep up. Sure, there are some apartment towers popping up behind the shops, buts this growth is too slow to offset the loss of regional customers. The local customer base isn't growing very fast, but the overheads - and competitors - are. Meanwhile, residential growth at the fringe (and in the CBD) continues apace, where regulations are more conducive.

I spoke to The University of Melbourne's Kim Dovey, Professor of Architecture and Urban Design, and he agrees that parking isn't the problem - but he isn't convinced that retail is in serious trouble.

<blockquote>
Bridge Road might be losing some retail space to online competitors, but high street retail will generally be fine. I'm hopeful that the less successful strips will become mixed spaces, with small-scale production workshops and studios filling the gaps between surviving stores.
<cite>Kim Dovey, Professor of Architecture and Urban Design, University of Melbourne</cite>
</blockquote>

I like the vision of Bridge Road as a place where things get made. Watching a 3D printer do its thing might be just as good as window shopping. I'm also hopeful that a rise in shop-top residential could effectively cross-subsidise street retailers, providing landlords with a new income stream and enabling them to ease off on retail rental rates, which are often blamed for high vacancy rates. Perhaps Bridge Road will simply shift from its regional factory outlet role into one focused on day-to­day local needs; this is working very well for Swan Street nearby.

Tract will be conducting a corporate forum on revitalizing Main Streets later this year, focusing on our doorstep - Bridge Road. Hosted from some vacant Bridge Road shops, our range of local and interstate experts will shed some light on why some streets thrive and why others dwindle.

From what I've seen, the successful Main Streets display authenticity, localism, and retail diversity. They need amenity from high quality streetscapes, an active trader association, and a growing residential catchment. Parking does matter, but it's only one factor among many and it doesn't solely explain the decline of Bridge Road. I look forward to a broader discussion later this year to bring out some really inspired ideas for the future of this iconic street.

Thami Croeser is an Assistant Town Planner at Tract Consultants and studies at the University of Melbourne. This article first appeared in Planning Institute of Australia, Victoria Division's "Planning News" June 2014 issue.
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Tract TC

Will free parking save Bridge Road?

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Tony Macvean, managing partner at law firm Hall &amp; Wilcox and a Committee of Melbourne board member, didn't sell his three-bedroom warehouse conversion on Richmond Hill under the hammer at weekend auction.
It was passed in at $1.1 million. But elsewhere Richmond agents secured under the hammer sales sales in 12 of their 14 weekend offerings, while the suburb's star AFL forward Jack Riewoldt was in Sydney kicking his bag of 11 goals against the GWS team.
Macvean and Amy Carroll bought the then newly converted property at 6/10 Waltham Place (pictured above) as a family home in 2004 for $780,000. And after it was passed in at a reserve of $1,215,000, post auction negotiations actually took the selling price to $265,000 above the reserve, according to the buyers' agent Frank Valentic.
They have rented it out more recently, initially in 2008 at around $780 a week. They are selling it to purchase a beach shack at Wye River.
The three-level property comes with two living areas. The second terrace has city views taking in the famous Pelaco sign. There is basement parking for two cars.
<a href="https://www.propertyobserver.com.au/https://www.bigginscott.com.au/property/details/17129" target="_blank">Julie Taylor of Biggin &amp; Scott</a> expected $1.2 million-plus.
<a href="/news">Richmond</a>'s weekend sales ranged between $285,000 to $1.19 million. The cheapest had been tipped to fetched $270,000 plus.
The top sale was another warehouse apartment, this one sold by Marek Olech, of Nelson Alexander, who was quoting $980,000 to $1.05 million for <a href="https://www.realestate.com.au/property-house-vic-richmond-116833807" target="_blank">3 Stewart Place</a> (pictured below) which was bought as a shell about 12 years ago. It has three bedrooms and top-floor open-plan living-dining with a terrace featuring MCG and city views. It came with a home office, dumb waiter and tandem garage.
<img src="/images/2014/05/26/richmond%20may%2026%20two.jpg" alt="">
The most popular suburb for auction listings at the weekend in metro Melbourne was <a href="/news">Glen Iris</a> in the inner east with 25.
There were 19 auctions including <a href="/news">South Yarra</a>, <a href="/news">Brighton</a> and <a href="/news">Northcote</a> in the north east.
<a href="/news">Preston</a> in the north east had 17 auctions listed followed by <a href="/news">Bentleigh East</a> in the inner south with 16.
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