A new 25-storey apartment tower proposed for Mercer Street would push Geelong’s western gateway skyline higher, with Morphy Birrell Property Group lodging plans for a project directly beside one of the city’s most significant heritage streetscapes.

The <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>-designed development at <a href="https://www.apartments.com.au/new-apartments/65-67-mercer-street-geelong-vic-3220">65-67 Mercer Street</a> has now been referred to Victoria’s Planning Minister. The site sits opposite the Geelong rail corridor and immediately south of the heritage-listed St Peter and Paul’s Catholic Church and Ashby Hall precinct.

Rather than compete with the neighbouring ecclesiastical buildings, the proposal adopts a sculpted podium intended to reference the materiality and scale of the heritage context. Planning documents note the design draws cues from the “dark stone brick” church and surrounding masonry buildings, while the tower above transitions into a softer, curved form oriented toward Corio Bay and the Geelong waterfront.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="b797d10c-d4a6-47af-b8df-1aeaa3b382be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/public%20square.png?VersionId=QGIpcz1x1hKB6lQLl2iobyHqb6PS2Ztc" />

The development forms “Stage 5” of Morphy Birrell Property Group’s broader Mercer Street precinct strategy, following the completion of the 21-storey Miramar tower on Cavendish Street and several additional approved redevelopment stages nearby. Planning consultants Ratio said the proposal “represents an exemplary development outcome” aligned with the strategic ambitions for Central Geelong’s continued urban renewal.

The mixed-use project would replace an existing low-rise commercial building and surface parking area on the 3,320 sqm corner site. FK’s urban context report describes the proposal as a residential development comprising apartments, resident amenities, commercial space, and integrated landscaping positioned to maximise bay views and northern sunlight access.

Renders show a deeply articulated tower with curved balconies stepping above a lower masonry podium that frames a landscaped forecourt facing Mercer Street. The design intentionally preserves sightlines toward the adjacent church buildings, with the podium scaled to reinforce the heritage edge before the tower recedes upward.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="2bdca91e-66f7-4ac7-8baa-2f93bd5b564e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/geelong%20site.png?VersionId=QOhbino4ZgzKYw5dW3QE14E.2yq.Sv87" />

The planning report highlights the site’s strategic location within 400 metres of key Geelong destinations including Cunningham Pier, the Geelong Station precinct, Deakin University, and the convention centre. Bus services run directly along Mercer Street, while the Corio Bay foreshore sits around 100 metres north of the site.

The proposal arrives amid accelerating redevelopment across central Geelong, where planning policy continues to encourage higher-density housing close to transport infrastructure and the waterfront. Mercer Street in particular has emerged as a focal point for taller apartment development due to its proximity to Geelong Station, the bay, and major civic infrastructure.

Joel Robinson

Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct

Development giant&nbsp;<a href="https://www.apartments.com.au/developers/hamton">Hamton</a> and joint venture partner Hostplus have revealed the next residential stage of their $3 billion Moonee Valley Park masterplan, lodging plans for 512 more apartments within the precinct on surplus racecourse land at 110 Wilson Street, Moonee Ponds.

The proposed development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/trackside-house-110-wilson-street-moonee-ponds-vic-3039">Trackside Gardens</a>&nbsp;in the planning application, follows the <a href="https://www.apartments.com.au/news/vic/first-look-exclusive-hamton-and-hostplus-reveal-sixth-stage-of-moonee-valley-park-masterplan">recent unveiling of the sixth-stage Cox Place Precinct</a> and continues the long-running transformation of the Moonee Valley Racecourse into one of Melbourne’s largest urban renewal projects.

Positioned on the north-eastern edge of the racecourse adjacent to CityLink, Trackside Gardens will comprise three residential buildings rising between 61.8 metres and 86.4 metres within a heavily landscaped precinct shaped by Hamton’s Nature Based Cities framework.

The project forms part of the broader Moonee Valley Park redevelopment being delivered by Hamton, Hostplus and the Moonee Valley Racing Club, which is reshaping the 40-hectare racecourse site into a mixed-use neighbourhood with housing, retail, commercial space, hotels, parkland and community infrastructure.

Trackside Gardens sits separately to the recently proposed Cox Place Precinct, a five-building stage comprising around 1,100 residences, two build-to-rent buildings, two build-to-sell towers, retail, office space, and a hotel overlooking the racetrack. Together, the projects continue to accelerate housing delivery across the precinct.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="5fc1941e-52d3-41c6-abc4-0f13fe8ae5ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/DA%20Edits%20%281%29.png?VersionId=7qwRHq5dcvXWNot2hNOgoQhN2GIWudNK" />

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> with landscape architecture by Tract, Trackside Gardens has been conceived as a botanical-style residential precinct prioritising canopy planting, communal green space, and vertical landscaping.

“The architectural vision for the proposed development centres around buildings in a botanical park setting that champions the important role of nature,” the planning submission states.

“The proposal incorporates principles of biophilic design, with landscape and environmentally sustainable development influencing the ultimate design response of the buildings and prioritising the ground plane to ensure a high amenity for both occupants and visitors.”&nbsp;

Trackside Gardens will deliver 512 apartments across the three buildings, alongside 518 basement car spaces and 523 bicycle spaces. Around 20 per cent affordable housing is proposed across the broader North East Precinct, equating to around 158 dwellings.&nbsp;

The affordable housing component will be concentrated within the Wilson East building, while the remaining apartments are expected to be delivered as build-to-sell residences.

Trackside Gardens has been designed around Hamton’s Nature Based Cities initiative, founded by Executive Chair Paul Hameister OAM in partnership with the University of Melbourne, Urbis, Ark Resources and Tract. The initiative promotes integrating higher-density urban development with significant biodiversity, tree canopy and landscape outcomes.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="89353449-7b3c-42fd-8fd8-8bf64a5ef80f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_4.png?VersionId=X8jRt0P2L7fIWjLhfX6gPknXToXIBeLj" />

A comprehensive landscape strategy would introduce deep soil planting, vertical greening, communal gardens, and new pedestrian links throughout the site.

Planning documents state the development is targeting a 5 Star Green Star Buildings rating, a 7.5-star average NatHERS rating, and “Exemplary” Nature Based Cities certification.&nbsp;

The proposal joins an expanding pipeline of approved and proposed buildings within Moonee Valley Park, including the recently launched Eveline apartments and the approved Grandstand North and South towers.

Hamton has increasingly focused on precinct-scale, nature-led communities across Melbourne’s middle-ring suburbs, with projects spanning Hawthorn, Kew, and Moonee Ponds.

Hampton unveils Trackside Gardens, latest stage of $3 billion Moonee Valley Park masterplan

The Paul Gedoun-led <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Group</a> has achieved another milestone in its $1 billion transformation of Rainbow Bay on the southern Gold Coast with the completion of the company’s third project in four years, the $160 million <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a> residences.

Delivered by <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a> and designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker Architects</a>, Esprit buyers have now moved into the 94 apartments across two interconnected buildings at 217-227 Boundary Street.

The successful settlement of Esprit marks another astounding chapter in the S&amp;S story, which launched its highly successful Flow apartments three years ago and created its own ultra-luxury branded fingerprint on an area craving new luxury residences.

Most early purchasers have secured gains of well over $1 million since the project launched in 2021.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

S&amp;S Projects Founding Director Paul Gedoun said the completion of Esprit reflects sustained demand for premium apartments in tightly held coastal locations.&nbsp; 
&nbsp;&nbsp; &nbsp; 
“Esprit has attracted buyers seeking a combination of quality design, considered amenity and a location that is becoming increasingly difficult to replicate,” said Gedoun.

“We identified some years ago that Rainbow Bay is a unique market where supply of luxury residences is limited, and we see the settlements in Esprit further underpinning this thinking - that for both owner-occupiers and investors.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

A key feature of the development is ‘Club Esprit’, a 1,000sqm residents-only rooftop level combining wellness and recreation, believed to be a first for the Gold Coast, and which is fast becoming a signature of the S&amp;S brand.

Positioned to capture views across Snapper Rocks, Rainbow Bay and the Tweed River, the rooftop includes a 25-metre lap pool, gym, yoga lawn, sauna and steam facilities, ice bath, private dining spaces, outdoor cinema and landscaped areas for residents.&nbsp;

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> Director Jayde Pezet, who led the sales campaign for Esprit and S&amp;S’s Flow and Awaken apartments, said the project’s performance reflects both the strength of the product and the depth of demand for premium apartments on the southern Gold Coast.&nbsp;

“In some cases, we’ve seen values double since launch, which is a clear reflection of how tightly held Rainbow Bay has become and the level of demand for well-executed projects in this market,” said Pezet.&nbsp;

“Buyers recognised early what S&amp;S Projects was delivering here, and that conviction has been rewarded as the project has progressed towards completion.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

Esprit offers a mix of two- three and four-bedroom apartments and sits within walking distance of the beachfront, cafés and local amenities, reinforcing its appeal as both a lifestyle and investment destination.

The project is the third completed by S&amp;S Projects in Rainbow Bay, following Flow Residences and Awaken Residences, which together have contributed to the suburb’s emergence as one of the Gold Coast’s most sought-after coastal pockets. &nbsp;

S&amp;S Projects is continuing its investment in the area with Radia, a $215 million development currently under construction.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172175]

Gedoun said the completion of Esprit signals continued confidence in the southern Gold Coast market.&nbsp;

“We’ve seen strong interest in well-located, high-quality apartments, particularly in areas where future development opportunities are limited."

“That’s been a key factor in the performance of Esprit and the broader Rainbow Bay market”.

[smartcode_project_cta:default project_id=102921]

Owners move in as Esprit completes at Rainbow Bay

Few developers can boast a portfolio across South East Queensland's luxury markets quite like <a href="https://www.apartments.com.au/developers/mosaic-property-group">Mosaic Property Group</a>.

The builder-developer, founded in 2004 by Managing Director Brook Monahan, has projects in planning, on the market, and under construction, from Burleigh Heads and Broadbeach to Kangaroo Point and South Brisbane.

With a pipeline exceeding $2 billion, Mosaic remains highly selective when it comes to development sites, having spent years refining its strategy around feasibility research and product planning. The group is set to continue growing into 2026 and beyond.

In Brisbane, Mosaic currently has three projects in the market. It is in the final release stage at <a href="https://www.apartments.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point-qld-4169">The Bedford</a> in Kangaroo Point, which is approaching complete sellout ahead of its late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328123]

Designed in collaboration with <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, The Bedford comprises 128 two- and three-bedroom residences. A selection of ultra-luxury Masterpiece Series Skyhomes, positioned across the top levels, offer expansive floor plans and sweeping views of the river and city.

High-end inclusions, such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature throughout all apartments, alongside the Rooftop Recreation &amp; Retreat Sky Terrace. This includes a resort-style pool with sun deck and loungers, spa, cold plunge pool, sauna, steam room, private dining room with a full kitchen, residents' lounge, multiple barbeque and relaxation zones, an outdoor viewing deck, and landscaped gardens with water features, all oriented to sweeping city and river views.

A gym with indoor and outdoor zones, and a golf simulator, further enhances recreational choice within the building.

[smartcode_project:default project_id=134792 project_image_fid=328119]

A defining feature of the development is its integrated mixed-use component, which will deliver Kangaroo Point's first major supermarket, alongside a café and liquor store, bringing long-awaited convenience to the peninsula.

Monahan says The Bedford represents the culmination of a near-decade-long journey, after first identifying the A-grade Prospect Street site in 2016. While they came close to acquiring it at the time, the site was ultimately purchased by Woolworths' development arm, Fabcot. The opportunity resurfaced in 2024 when the site, vacant for nearly three decades, was brought back to market.

Monahan says Mosaic projects often begin years before any formal plans are drawn. Their new South Brisbane development is no exception, with the site first earmarked in 2018.

"We aren't opportunistic," Monahan says. "Every site purchase is carefully considered. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we're looking at now that we may not secure for several years."

[smartcode_project:default project_id=141711 project_image_fid=353495]

A similar story unfolded at <a href="https://www.apartments.com.au/new-apartments/the-carter-by-mosaic-77-linton-street-kangaroo-point-qld-4169">The Carter</a> in Kangaroo Point, opposite The Gabba. Like The Bedford, it is also approaching sellout of its 125 two- and three-bedroom apartments. The majority of sales are attributed to returning customers and referrals, with a balanced mix of investors and a strong majority of owner-occupiers.

BDA Architecture was again engaged to design the 22-storey building, which will feature a suite of wellness and lifestyle amenities, including a golf simulator and cinema, a commercial-grade gym, and a rooftop recreation level with a pool, steam room, sauna, cold plunge, teppanyaki bar, private dining spaces, and landscaped terraces.

Construction is on track for completion in mid-2027.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Mosaic's latest offering is its most ambitious yet, boasting a rare, north-facing riverfront position on Montague Road in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/the-riversdale-by-mosaic-south-brisbane-91-montague-road-south-brisbane-qld-4101">The Riversdale by Mosaic</a> is a 39-storey tower comprising just over 200 residences and Masterpiece Series Sky Homes. Designed in partnership with Bureau Proberts, it will feature nearly 3,000 sqm of genuine, internationally benchmarked six-star, hotel-style amenities, including a wellness precinct, pool, gym, massage and treatment rooms, cinema, golf simulator, and extensive outdoor dining areas across a two-level rooftop deck.

Early works are underway, with full construction expected to commence in the second half of 2026, and an anticipated late 2029 completion.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Since 2012 alone, Mosaic has completed more than $2 billion in projects and is set to deliver another $2 billion worth of developments, comprising hundreds of luxury apartments, each defined by Mosaic's signature standards of quality, detail, and delivery.

"We never arrive, there is no finish line," says Monahan. "Our ambition is to keep evolving what luxury means, creating design- and lifestyle-led residences in incredible locations, places people genuinely aspire to and want to live, homes that are loved deeply and endure long beyond their moment."

Mosaic's Midas Touch

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> (Urban) has broken ground at Keira Place, its new major mixed-use residential precinct in the heart of Wollongong CBD.

Held at 120-122 Smith Street, the groundbreaking marked the commencement of construction on Stage 1 of <a href="https://www.apartments.com.au/new-apartments/keira-place-120-122-smith-street-wollongong-nsw-2500">Keira Place</a>, with the opening of the new display suite. 
&nbsp; 
Keira Place is a State Significant Development that will deliver new housing supply, affordable homes and inclusive living options within walking distance of Wollongong’s CBD, coastline, transport, hospital and education precincts.

[smartcode_project:default project_id=144442 project_image_fid=369868] 
&nbsp; 
Stage 1 is now under construction and will deliver 150 apartments across two residential buildings, including 27 affordable housing apartments and 18 specialist disability accommodation dwellings, along with activated ground-floor retail and commercial space. 
&nbsp; 
Urban Co-CEO Patrick Elias said the groundbreaking represented a significant milestone for Wollongong and reflected Urban’s long-term commitment to regional cities.

“Today’s groundbreaking is about turning approvals into homes and moving quickly to deliver much-needed housing in Wollongong’s city centre,” Elias said. 
&nbsp; 
“Keira Place will provide a diverse mix of homes close to jobs, transport and services, while setting a high benchmark for quality, durability and consumer protection.”

[smartcode_project:default project_id=144442 project_image_fid=369869] 
&nbsp; 
Hon. Paul Scully MP, Minister for Planning and Public Spaces, Member for Wollongong said Keira Place is exactly the kind of development Wollongong needs – delivering new homes close to transport, employment and services, while supporting the continued growth and renewal of the CBD.

"This project reflects the Minns Labor Government's commitment to increasing housing supply in well-located areas." 
&nbsp; 
Wollongong Lord Mayor Cr Tania Brown said Keira Place would deliver lasting community benefits for the city. 
&nbsp; 
"Keira Place is a welcome addition to Wollongong's CBD delivering new housing, affordable homes and activated street-level spaces that will benefit our community for years to come," Brown said. 
&nbsp; 
"Urban Property Group's investment reflects the confidence that quality developers have in Wollongong's future, and I look forward to seeing this precinct come to life."

[smartcode_project:default project_id=144442 project_image_fid=369867] 
&nbsp; 
Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, with interiors by <a href="https://www.apartments.com.au/interior-designers/dko">DKO,</a> Keira Place prioritises liveability and long-term performance, with landscaped shared spaces, generous apartment layouts and a pedestrian-friendly streetscape along Smith Street. 
&nbsp; 
Residents will have access to landscaped podium areas, communal rooftop amenities with views to Mount Keira and the Wollongong skyline, and convenient ground-level retail.

The development will have 10-year Latent Defects Insurance by Resilience Insurance.

[smartcode_project_cta:default project_id=144442]

Groundbreaking marks start of construction at Keira Place in Wollongong CBD

Rainbow Bay

Rainbow Bay is renowned for its beaches and laid-back lifestyle.

It is within this picturesque setting that Cottee Parker drew inspiration for S&amp;S Project's development Esprit, which will deliver a mix of two and three-bedroom apartments upon completion.&nbsp;

Designed to capture the essence of the Gold Coast's subtropical lifestyle, Esprit offers a harmonious blend of coastal style and contemporary luxury.

Cottee Parker Director Sandra Browne said they wanted to evoke that feeling of a Queenslander by the beach.&nbsp;

“The generous interiors, deep balconies and nods to coastal design provide a relaxed sense of luxury," Browne said.

"It’s getting down the nostalgic grassroots of holidays of the past, so you feel at home and comfortable."

&nbsp;

&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

The first thing that catches the eye is Esprit's façade, which pays homage to the tidal pools of Snapper Rocks. The design choice not only adds a touch of visual intrigue to the building but also serves as a nod to the natural beauty that surrounds Rainbow Bay.

Step inside these thoughtfully designed apartments, and you'll immediately feel the seamless fusion of breezy coastal style and contemporary opulence.

The open plan living spaces are generous, providing ample room for both relaxation and entertaining. Whether you choose an apartment with an ocean view or one overlooking the tranquil river, you'll have an idyllic backdrop to complement your lifestyle.

&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214820]

Esprit takes full advantage of the region's enviable climate, allowing residents to embrace the subtropical weather year-round. The living areas extend to a large, covered balcony, blurring the lines between indoor and outdoor spaces.&nbsp;

The heart of any home is the kitchen, and Esprit understands this well. The kitchens in these residences are designed with attention to detail, featuring premium finishes and European appliances. The intuitive design ensures that functionality and style go hand in hand, making the kitchen a central hub for daily living.

Residents of Esprit will also have exclusive access to what will be the Gold Coast's first rooftop wellness club.

Club Esprit will span more than&nbsp;1,100 sqm and will feature every wellness and recreational amenity, dubbed as offering&nbsp;an elite-athlete standard of physical and mental rejuvenation.

[smartcode_project:default project_id=102921 project_image_fid=172129]

There is set to be&nbsp;a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre lap pool and poolside cabanas.

The wellness amenity is balanced by an expansive recreational space, including a children’s lawn with play equipment, a private dining room, private terraces, BBQ areas and an outdoor cinema.

[smartcode_project_cta:default project_id=102921]

Designed to capture the essence of the Gold Coast's subtropical lifestyle, Esprit offers a harmonious blend of coastal style and contemporary luxury

alisonwarters@gmail.com

Evoking a feeling of a Queenslander by the beach: How Cottee Parker designed Esprit, Rainbow Bay

Gold Coast developer S&amp;S Projects, Paul Gedeoun's development company which&nbsp;is reshaping Rainbow Bay with two striking apartment developments currently under construction and one recently completed, is set to bring a fourth project to the coastal hotspot.

S&amp;S has lodged plans with the <a href="/developments/gold-coast-qld?sort=">Gold Coast</a> City Council for <a href="/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, a 13-level tower with just 33 apartments at 271 Boundary Street, toward the eastern end of the sought-after street just a stone's throw from the famous Point Danger headland.

The $140 million development will follow the recently completed&nbsp;$90 million Flow residences, the sold-out $48 million Awaken which is adjacent to the new project, and $140 million <a href="/new-apartments/esprit-217-227-boundary-street-coolangatta">Esprit</a>. The latter of the two projects are currently being built.

“Our confidence in the southern Gold Coast market has never been stronger, especially at Rainbow Bay which epitomises the sophisticated beach lifestyle overlooking the region’s world-famous surf breaks and close to the vibrant heart of Coolangatta,” said Gedoun.

“Our latest project in this highly sought-after precinct is inspired by the success of our previous developments and has been designed to meet the demand we continue to experience for luxury residences in this special part of the Coast.”

<a href="/developers/ss-projects">S&amp;S Projects</a> has enlisted award-winning firm Cottee Parker Architects, the design partner for all of its Rainbow Bay developments, to create a building that responds to its laid-back coastal location, while offering generous views and privacy for residents.

The building will feature a luxury subtropical design achieved through light building materials, deep recesses and vegetation throughout built form.

<img alt="S&amp;S Projects" data-entity-type="file" data-entity-uuid="95d7a993-9ce6-41b7-a689-f0239c2c41d0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-06-08%20at%208.48.28%20am.png?VersionId=xmpu.5_JuWgOWvlf4RJpNDKqOqQ.HshM" />

The boutique development will comprise eight two-bedroom apartments and 17 three- bedroom apartments, topped off by eight three-bedroom penthouses and sub-penthouses on the upper levels.

The residences will each offer generous floor plans ranging from 100 sqm to 174 sqm for the two-bedroom apartments, including balconies.

Three-bedroom residences will have living areas from 172 sqm to 255 sqm, including balconies, while sub-penthouses offer expansive spaces of between 333 sqm and 340 sqm.

Levels 11 and 12 of the development will house two sprawling penthouses of 504 sqm and 569 sqm each, including balconies, while offering spectacular coastal views high on the hill at Rainbow Bay.

Residents also will enjoy a host of amenities including a ground-floor recreation area comprising a swimming pool, outdoor dining and barbecue area, communal private dining, kitchen and wine tasting rooms, a business centre meeting room, a wellness centre and gym.

The development is located a short stroll to Rainbow Bay, Greenmount Beach and Coolangatta Beach, home to the southern Gold Coast’s thriving café culture and extensive retail facilities.

Jayde Pezet of Pezet Matheson, which has successfully marketed the three S&amp;S projects, said there was an over-subscription of buyers for luxury product in Rainbow Bay.

“We’ve had interested parties who were not able to get into Paul’s first three projects that are waiting for more quality new product to enter the market,” Pezet said.

“S&amp;S Projects has introduced a quality of product never seen before at Rainbow Bay and there is still very strong interest in luxury end user focussed product in the area.

“On that basis we’re very keen to get this project to the market subject to council approval.”

Pezet says, pending council approvals, they are anticipating an official launch by the end of this year.

Gedeoun's luxury projects, Flow and Awaken, have set a luxury and price benchmark for the southern Gold Coast which has seen affluent buyers flock to what is regarded as one of Australia’s premier north facing beaches overlooking the world famous Snapper Rocks.

Flow apartments achieved an average price record of $3.5 million per apartment while Awaken’s penthouse sold for $9 million and is heading for completion later this year.

S&S Projects has enlisted award-winning firm Cottee Parker Architects, the design partner for all of its Rainbow Bay developments, to create a building that responds to its laid-back coastal location

S&S Projects file for fourth Rainbow Bay apartment project, Radia Rainbow Bay

The Rainbow Bay lifestyle is one that focuses on wellbeing.&nbsp;

Known to locals as 'the island' the idyllic stretch of coastline has long been sought after, due to its laid-back and relaxed atmosphere, making it the perfect place to escape the hustle and bustle of city living.&nbsp;

Paul Gedoun's S&amp;S Group have taken the vibe of the suburb and put that into their latest residential development, Esprit, which adds a new addition to the skyline.

[smartcode_project:default project_id=102921 project_image_fid=172174]

Not your typical high-rise apartment complex. Crowning Esprit is Club Esprit, a unique residential rooftop deck that's designed to promote wellbeing and self-care among its residents.&nbsp;

The centrepiece of Club Esprit is its 25 metre magnesium lap pool, which is surrounded by wet daybeds and poolside cabanas, where residents will be able to lounge by the pool, soak up the sun and take in views of the coastline.

There are also multiple barbecue areas, which gives residents the ability to dine alfresco.

Club Esprit also has a yoga and relaxation play lawn where residents can unwind and stretch, with the lush greenery and serene atmosphere transporting any user to a state of zen.

[smartcode_project:default project_id=102921 project_image_fid=172175]

For those who love to entertain, Club Esprit has a private dining room with a kitchen scullery, bar, lounges, and an outdoor terrace, positioned as the perfect setting for a dinner party or special occasion.&nbsp;

Club Esprit also boasts a rooftop wellness centre that's fully equipped with a Technogym, ice bath, infra-red sauna, steam room, thermal room, and treatment room.&nbsp;

The ice bath, infra-red sauna, and steam room provide the perfect recovery after a workout, while the thermal room is a unique feature that combines different types of heat therapy to improve circulation, boost the immune system, and relieve stress.&nbsp;If you're in need of some TLC, the treatment room is the place to be.

[smartcode_project:default project_id=102921 project_image_fid=172173]

Hutchinson Builders are currently construction Esprit, which is slated for completion by mid-2024.

There will be 94 apartments delivered across the dual frontage site at&nbsp;217-227 Boundary Street,&nbsp;with a mix of two and three-bedroom apartments.

Cottee Parker has designed the apartments, with prices starting from just under $900,000 for a two-bed, two-bathroom and one car space apartment. The three-bedders come with two car spaces at Esprit. They range from $1,915,000 to $2,555,000.

[smartcode_project_cta:default project_id=102921]

Known to locals as 'the island' the idyllic stretch of coastline has long been sought after, due to its laid-back and relaxed atmosphere

Club Esprit: The ultimate rooftop retreat for wellness and self-care

The Gold Coast is always at its busiest over Christmas, as southern capital dwellers heading to the Sunshine State over the holidays.

And that's not lost on some developers who know there is always a considerable amount of interest in property over the booming December and January period.

Online search is up, and so is foot traffic. With just two months to go until the end of the year, a number of developers have seen enough early enquiry to be getting their projects in market before we close 2022 and new projects start launching in 2023.

We've had a look at the best Gold Coast projects launching before the end of 2022.

<h2>Project: North 
Developer: Gallery Group 
Address: 211 Surf Parade, Surfers Paradise 
Apartments: 93</h2>

The national property developer Gallery Group is set to launch North, its sister project to Chalk on Surf Parade, in the coming weeks.

There will be 93 apartments in North, which will be taller than Chalk at 28 levels. Over two thirds of the product mix in North is two-beds. There will be 26 three-bed apartments and two four-bedroom skyhomes, as well as a ground level business centre, a gym on level 11, and a pool on level 12.

<img alt="North pool" data-entity-type="file" data-entity-uuid="e9c20931-776f-48ad-af1d-ad9afd4dbc0d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%203.34.38%20pm.png?VersionId=4Wrb8HmKOV.kxsPf2lI93rRPbozlZGjH" />

&nbsp;

North has been designed by architects MAS, who&nbsp;took cues from Chalk. The aim was to create a "distinctly recognisable form that integrates into the established character of the area, whilst complementing its southern neighbour.

"Apartments have been designed with coastal living at the forefront of mind, with expansive living zones transitioning out to articulated balconies, offering privacy and comfort and encouraging the notion of sub-tropical Queensland living," MAS noted in their submission to the Gold Coast Council.

<h2>Project: Holm Rainbow Bay 
Developer: Chapter Two 
Address: 44-50 Eden Avenue, Rainbow Bay 
Apartments: 86</h2>

The Brisbane developer Chapter Two is set to break into the Gold Coast market with its much anticipated Holm, Rainbow Bay development.

The development approved project, in the sought-after Rainbow Bay pocket in Coolangatta, will see 86 apartments developed across the 12-level project on Eden Avenue, just one row back from Rainbow Bay Beach and Greenmount Beach.

<img alt="Holm Rainbow Bay" data-entity-type="file" data-entity-uuid="ef92df29-9fbe-49ed-a972-0d56f4ed208e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.18.30%20pm.png?VersionId=JI6vj6900rq9eXO7y8NEO2klBxeCreJO" />

Two-bedroom apartments are expected to start in the $800,000's, one of the most affordable products in the area which has been one of the hottest pockets since the pandemic.

They'll offer a rare trifecta of views, with ocean river and Gold Coast hinterland outlooks, including views over Snapper Rocks.

Designed by Plus Architecture, some&nbsp;of the two-bedders will offer additional multi-purpose rooms, the same deal with the three-bedroom apartments.

<img alt="Holm" data-entity-type="file" data-entity-uuid="2d030112-6935-4f15-a1f6-a5b5d4cf4d17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.12.06%20pm.png?VersionId=eZVoip58gGvml87XjerkM0i8ZNquRp.3" />

The development will incorporate a top-floor residents’ club on level 12 that will include an ocean view infinity-edge pool; spa, sauna and steam room; a modern gymnasium and yoga deck; an outdoor dining area with barbecue facilities; and a fire pit space.

CBRE Gold Coast will be handling the sales.

<h2>Name: The Rochester 
Developer: Polycell 
Address: 143 Surf Parade, Broadbeach 
Apartments: 170</h2>

The busy Broadbeach market is set for another tower with the recently approved The Rochester by Polycell Group set to launch in mid-November.

The 39-level, BDA-designed tower, on a three-site amalgamation put together and sold by GV Property Group, will have 170 two, three and four-bedroom apartments, as well as two huge five-bedroom penthouses.

The two-bedders start from 93 sqm of internal space, 111 sqm including balconies.

<img alt="Rochester" data-entity-type="file" data-entity-uuid="0efb3860-9771-46d2-ba76-00f43a5356ed" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%201.34.05%20pm.png?VersionId=SIqlmXvL7mOCJL_p9YagOd2.lftyKRJx" />

There are two levels of amenity, the outdoor leisure facilities on level four including a swimming pool, play pool, spa, gym, gym studio, yoga lawn, sauna, and outdoor barbecue with dining spaces.

The Club Floor is located on level 26 and features a&nbsp;resident lounge, reading room, sky lounge, resident club, co-working space, media lounge and games lounge.

MOTIV will be handling the sales.

<h2>Name: Eternity 
Developer: Bassar Construction Group 
Address:&nbsp;14-18 Mary Avenue, Broadbeach 
Apartments: 88</h2>

Following the success of their Infinity, Broadbeach development, Bassar Construction Group are set to launch their next in Broadie.

Bassar, who sold out the 62-apartment, 39-storey Infinity development in March, currently under construction on the corner of Surf Parade and George Avenue, will be creating a Eternity, around the corner at 14-18 Mary Avenue Eternity.

<img alt="Bassar Eternity" data-entity-type="file" data-entity-uuid="f0a6c3f3-08e8-4046-baae-f9dcedd9068e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%201.37.49%20pm.png?VersionId=5LkJPjbDqW5VLiHQRaGLzvCx_06P8o6F" />

“The major appeal of this site is the unobstructed ocean views because that is what people expect when they visualise their sea change on the Gold Coast,” said Leo Sarris, who heads up Bassar Construction Group alongside Simon Bassil.

“Our commitment and focus remain in Broadbeach because we feel it is the suburb that caters for everyone and everything you need is within walking distance.” Located opposite Broadbeach State School, the site is currently home to two seventies-style blocks of flats across two titles."

Gold Coast-based Plus Architecture was engaged to conceive a slender design which improves upon an existing development approval sold with the site.

Eternity will offer three and four-bedroom floor plans ranging from 190 sqm to 300 sqm, in addition to the 500 sqm for the penthouse suites.

Apartments will each have a double garage, while the penthouses come with triple car parking, a rooftop terrace and a plunge pool.

Residents will also benefit from a magnesium pool and spa, infrared sauna, steam room, gym and residents’ lounge.

Kollosce will be handling the sales.

<h2>Name: Crest 
Developer: Morris Property Group 
Address:&nbsp;13 Armrick Avenue, Broadbeach QLD 4218 
Apartments: 157</h2>

The longstanding ACT and Gold Coast apartment developer, Morris Property Group, will be launching two projects before the year is up.

The first is in Broadbeach, where Morris has big plans both this year and next. Another launching in mid-November, Crest, will have 157 apartments across a 37-level tower designed by the Canberra architecture firm Guida Moseley Brown.

The two and three-bedroom apartments start from level five, above the three podium levels and level four amenity.

<img alt="Crest" data-entity-type="file" data-entity-uuid="a4bd70be-b27f-4223-b733-c7218ac7227b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.35.29%20pm.png?VersionId=f8m69Y0ErlGP4cn6REfKLOI99s2K__Ex" />

The extensive amenity, wrapped in terraces with seating and dining areas, features a pool, gym, lounge space, a private barbecue and dining space which can be hired, and a communal barbecue area.

Also part of the level is extensive co-working space, with a number of single desk pods, office spaces, and boardroom-style rooms.

<img alt="Crest Broadbeach" data-entity-type="file" data-entity-uuid="90cfdf7c-aaf6-4302-a005-55185b3383c4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.35.55%20pm.png?VersionId=O_tJQxvdLKam9JU8WBODkmFLTC.Gitke" />

There will be a maximum of&nbsp;five apartments per floor, with just three three-bedroom apartments per level on the higher floors.&nbsp;

Morris secured the two side by side Armrick Avenue sites last year, the two 647 sqm blocks totalling&nbsp;1294 sqm.

<h2>Name: TBC 
Developer: Morris Property Group 
Address:&nbsp;1873-1875 Gold Coast Highway, Burleigh Heads 
Apartments: 175</h2>

Morris Property Group's second project is in Burleigh Heads, where they'll be launching a 25-level development around Christmas.

The new residential apartment building will comprise a majority of two-bedroom apartments with limited three-bedrooms located on levels 19 and above.

The building will also include four levels of underground car parking and an entire level dedicated to residents recreational facilities.

<img alt="Morris Burleigh" data-entity-type="file" data-entity-uuid="88dd3ecd-6669-49e6-901e-7f493dd02f25" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%202.01.35%20pm.png?VersionId=E6RxihROQg9Q7TIPBinEm6i4NuCm4dVg" />

Company director Barry Morris acquired the double-block site last year through Antonio Mercuri’s GV Property Group following an expressions of interest campaign.

"We saw a great opportunity for this site as it's ideally positioned to offer direct access to popular destinations including James Street and Goodwin Terrace," Morris told Urban.

The planned apartment building is next to the previous MPG project Boardwalk Burleigh and will be the group's&nbsp;fifth project in Burleigh Heads.

MPG are currently building Sanbar Burleigh Beach nearby.

The top 6 Gold Coast apartment developments still to launch in 2022

S&amp;S Projects has started construction on their third development transforming Rainbow Bay into one of the Gold Coast’s most sought-after beachfront suburbs.

Hutchinson Builders, one of Queensland’s largest construction companies, has been appointed to deliver the $150 million Esprit project after the luxury apartment development was swamped by an initial $71 million wave of buyers.&nbsp;

Comprising 94 apartments spanning two interconnected buildings, Esprit will take luxury amenities to a new level with the Gold Coast’s first ever residents’ only wellness rooftop and luxurious recreation area, Club Esprit.

[smartcode_project:default project_id=102921 project_image_fid=172129]

The Cottee Parker Architects-designed Esprit features a collection of floorplans, including spacious two and three-bedroom residences spanning the lengths of the 12 and seven-storey buildings.

Jayde Pezet, of Pezet Matheson, said Hutchinson Builders infallible reputation across the construction industry and great balance sheet to back it up offers certainty and peace of mind to buyers.

“As one of Queensland’s largest construction companies, Hutchinson’s are well equipped to ensure the viability of the project and navigate the challenges facing the industry at this time, which provides our buyers with peace of mind,” Pezet said.

Centrally located in the heart of Rainbow Bay’s relaxed beachside community, Esprit will offer café culture and natural amenity at its doorstep, while the rooftop will deliver sweeping views in every direction across the world-famous Snapper Rocks and Rainbow Bay Beachfront.

[smartcode_project:default project_id=102921 project_image_fid=172173]

S&amp;S Projects has announced the final release of apartments at Esprit, priced from $995,000 for the two-bedroom, two-bathroom apartments and from $1.95 million for the three-bedroom residences. Two- bedroom residences offer living spaces from 109 sqm to 128 sqm, while three-bedroom designs span from 151 sqm to 215 sqm.

When completed, Esprit residents will not only secure a well-designed apartment but will also enjoy a lifetime membership to one of the most impressive and exclusive wellness clubs on the Gold Coast.

Club Esprit will deliver&nbsp;a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre infinity edge lap pool and poolside cabanas.

“When you consider the level of amenity residents are buying into, the superb location, and the superiority of design, you genuinely can’t find better value on the coast right now,” said Pezet.

“Residents are essentially securing an immaculately designed home as well as a lifetime membership to one of the most impressive and exclusive wellness clubs to exist on the Coast.”

[smartcode_project:default project_id=102921 project_image_fid=172175]

The exercise amenity is balanced by a sprawling residents’ recreational space, including a children’s play lawn complete with modern play equipment, private dining room, private terraces, barbecue areas and an outdoor cinema.

Esprit is expected to be completed in the first half of 2024.

With Esprit now in the construction phase, it brings to three the number of active developments under way by S&amp;S Projects in the coastal hotspot, all of which have hit the spot with lifestyle buyers.

Esprit comes on the heels of the company’s $74 million Flow Residences, hailed as one of Australia’s best-selling beachfront projects, and Awaken Residences, which set a record penthouse sale price of $8.15 million for the Coolangatta area.

Construction of Flow has reached a milestone with the building topping out and edging closer to completion later this year, while construction is progressing at Awaken with the basement completed of the boutique 12-level project starting to take shape on a prime site atop Point Danger.

S&amp;S Project’s Director Paul Gedoun said with the construction of the first two projects having now considerably progressed, it only made sense to begin works on the group’s third Rainbow Bay development.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

“Our trilogy of stunning developments has been exceptionally well received by the market and they undoubtedly set a new standard of modern coastal living on the southern Gold Coast,” he said.&nbsp;

“Each of these projects will deliver their own unique interpretation of relaxed beachfront sophistication that we believe has set Rainbow Bay apart as one of the Gold Coast’s most desirable places to live.

“We are excited to have Hutchinson Builders on Esprit with their local Coolangatta team on the job. They are locals and employ locals and that is important to us,” Gedoun added.&nbsp;

[smartcode_project_cta:default project_id=102921]

Esprit will take luxury amenities to a new level with the Gold Coast’s first ever residents’ only wellness rooftop and luxurious recreation area, Club Esprit.

Final release of apartments at Esprit, Rainbow Bay, as Hutchies start construction

Coolangatta's Rainbow Bay area has arguably been the hottest proposition for apartment seekers since the pandemic drove the masses toward the Gold Coast.

Local and interstate buyers were swooping on anything that came on to the market, and even before then, with a number of developers securing sell outs before the general public could even enquire.

Chapter Two,&nbsp;a development group led by Jon Quayle and Oliver Bagheri, in collaboration with Summa Group, identified a gap in the market with their newly approved Eden Avenue project, Holm.

They're offering&nbsp;buyers a chance to secure a spot in the sought-after enclave, without the price tags of some of the more high-end, boutique developments closer to the beach.

Holm, on a generous 1,924 sqm site 44 -50 Eden Ave, will comprise 86 apartments across its 12 levels, with the two-bedroom units starting from in the $800,000's, one of the most affordable products in the area.

They'll offer a rare trifecta of views, with ocean river and Gold Coast hinterland outlooks, including views over Snapper Rocks.

Designed by Plus Architecture, some&nbsp;of the two-bedders will offer additional multi-purpose rooms, the same deal with the three-bedroom apartments.

<a href="/new-apartments/holm-rainbow-bay-44-50-eden-avenue-coolangatta"><img alt="" data-entity-type="" data-entity-uuid="" height="750" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/holm_kitchen.jpg" width="1200" /></a>

There will also be two unique townhouses and a courtyard unit located on ground floor, adding to the diversity of the residential offering.

“In all our developments, we love to showcase built form inspired by the natural beauty that surrounds it.," Jon Quayle, Chapter Two Director said.

"Holm’s flowing curves, lush greenery, natural elements and light filled spaces are timelessly Rainbow Bay."

“Rainbow Bay is recognised as one of Australia’s premier beach destinations, north facing like Noosa and Byron Bay but more accessible and attainable, with stunning lifestyle amenity, natural beauty and some of the coast’s best dining and entertainment.

"Holm has been designed to echo this, providing premium living spaces with superb resident amenities that bring together all the elements that people seek in sophisticated coastal living.”

The development will incorporate a top-floor residents’ club on level 12 that will include an ocean view infinity-edge pool; spa, sauna and steam room; a modern gymnasium and yoga deck; an outdoor dining area with barbecue facilities; and a fire pit space.

<a href="/new-apartments/holm-rainbow-bay-44-50-eden-avenue-coolangatta"><img alt="" data-entity-type="" data-entity-uuid="" height="500" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/holm_pool.jpg" width="1200" /></a>

It will also include a dedicated work-from-home area with private office studios, resident’s library and function room.

The entry has been designed to give residents a luxury welcome, with natural stone features, timber flooring, Italian appliances, full-height glazed windows, and secure resident parking.

Holm is the third project that has seen Chapter Two team up with Summa Group, following Calista, a collection of four townhouses in Palm Beach, and Eden Collection, another boutique collection of just five townhomes which are set to launch in Tugun soon.

Demand for apartments on the southern Gold Coast has never been stronger with the latest Urbis Apartment Essential report revealing the Southern Beaches market, which includes Coolangatta, remains in serious undersupply.

CBRE Gold Coast has been appointed to handle the sales and marketing of Holm as it launches to the market in the coming months.

Chapter Two was formed a little over a year ago by corporate property veterans Jon Quayle and Oliver Bagheri. Since then, the company has secured a pipeline of 13 residential projects across Brisbane and the Gold Coast totalling over $300 million in gross value.

Holm, at 44 -50 Eden Ave, will comprise 86 apartments across its 12 levels, with the two-bedroom units starting from well under $1 million.



Rainbow Bay set for new $110 million apartment development as Holm secures development approval

It was a stellar 2021 for the Gold Coast apartment developer, S&amp;S Projects.

They sold out Awaken, their Rainbow Bay project of just nine apartments, with a top sale of $8.15 million secured for the penthouse, which was bought by a US couple.

Their nearby project, Esprit, is over 80 per cent sold, and there are plans already on the desk of the Gold Coast City Council for their next project, a rare mixed-use apartment and hotel development in Palm Beach.

Urban recently caught up with S&amp;S Projects director Paul Geddoun to discuss the Gold Coast apartment market.

JC: How did you view the performance of the off the plan market in 2021, and what are the strongest positive and negative factors that will influence outcomes in 2022 and 2023?

PG: 2021 saw an insatiable appetite for off the plan projects in premium locations.&nbsp;

Although the less premium project markets has been strong, the price growth has not been at the same level as premium projects. Sales volumes at record pricing in premium projects is unlike anything we have seen previously.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

We expect the market to remain strong in 2022 and 2023 however the growth will not be at the same level as there was a little bit of catch up along with more limited stock which has driven these markets at these levels where there is no more projects available and increased competition which will slow the growth.&nbsp;

The negatives are that there has been a shortage in materials and labour due to border restrictions along with globally driven stimulus which has put excess funding into the market with international infrastructure upgrades for job creation to stem any recession fears as a result of Covid which has forced up the cost of construction which may cause some project issues. 
&nbsp; 
JC: What trend (short term or long term) has prompted your greatest enthusiasm for the apartment market, and what is the issue of most concern to you and or your clients?

PG: In general, real estate has seen great growth which has provided many with increased equity which has driven decisions for holiday homes and downsizing into apartments. The greatest concern in the near future is interest rates and people being overextended.

[smartcode_project:default project_id=102921 project_image_fid=172173]

JC: Has urbanisation stalled amid the rush to the regions and what will it look like over the decade ahead?&nbsp;

PG: I think urbanisation is strong with price growth and competition allowing developers to create better built form outcomes and develop sites in areas where the feasibilities once didn&rsquo;t allow it.&nbsp;

I think the future looks strong for many new areas that have been the recipients of this higher-grade development creating better urban areas.

[smartcode_project:default project_id=102921 project_image_fid=172175]

JC: How important do you view the push for sustainability practices in the apartment market, and what initiative has seized your interest or focus?&nbsp;

PG: There is a strong focus on sustainability, and this is being most represented in the fixtures and fittings being installed which are more efficient and it is also common practice to place as much solar on the roof of project to assist in the ongoing sustainability and costs of the operating buildings.

It was a stellar 2021 for the Gold Coast apartment developer, S&S Projects

jchancellor-FAypfDUnLy

"2021 saw an insatiable appetite for off the plan projects in premium locations." Five Minutes with Paul Geduon from S&S Projects

Buyers are set to get another opportunity to secure an apartment in the tightly held, and incredibly highly sought-after, Rainbow Bay.

Kingbella Group, led by Joel and Laura Percey, and&nbsp;Steer Developments, ran by Robert Steer, are teaming up again for the project, having been working in partnership for a number of years.

They&#39;ve also got&nbsp;Oliver Bagheri, Jon Quayle at Chapter Two on board for Eden Ave, proposing&nbsp;a 12-level development on the dress circle Eden Avenue, which will home 91 apartments and three townhouses.

Plus A​rchitecture​ has drawn up the plans for the Eden Avenue development, describing the tower as &quot;beachside luxe living&quot;.

It will sit across four amalgamated lots totalling 1,924 sqm between 44 and 50 Eden Avenue.

<img alt="" height="901" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_2.jpg" width="1200" />

There will be 70 two-bedroom apartments, varying in sizes and aspects,&nbsp;with each having either a&nbsp;multi-purpose room or study.&nbsp;

To keep up to date with the development and its launch, enquire here

The 24 three-bedroom apartments are located on levels nine and up.&nbsp;A unique feature of the design are the proposed two-storey &ldquo;beach houses&rsquo; that fringe the building on the ground plane.&nbsp;

The residences boast their own private street access and provide owners with all the creature comforts of a modern day beach house but with the benefit of access to resort style facilities.

The development will be&nbsp;crowned by a rooftop amenity level featuring an infinity edge pool, sun beds, adjoining spa, a wet deck, garden day beds and barbecue booths.

<img alt="" height="724" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_3.jpg" width="1200" />

An emphasis on health and wellness is apparent with a gym, sauna and steam room proposed, as well as a rare inclusion for apartment projects, an open air ice bath.

The team discussed the popular working from home trend and believe that many new apartment buildings don&rsquo;t provide the necessary space and amenity for residents.&nbsp;

In doing so, the developer revealed their plan to deliver a designated professional work space on the rooftop with six private work from home offices, or &ldquo;zoom rooms&rdquo; as many are now calling them, as well as a function room and boardroom with private outdoor dining space.

<blockquote>
&quot;Bringing a natural elegance to the barefoot beach house&quot;

Plus A​rchitecture​
</blockquote>

The development is expected to launch around Easter 2022.

To keep up to date with the development and its launch, enquire here

There&#39;s expected to be huge interest given the location, which has seen unprecedented demand in the last 12 months.

<img alt="" height="725" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_4.jpg" width="1200" />

Miles Residences kicked off the boom back in Christmas last year, when the first stage of the wider $380 million KTQ Group redevelopment of the Kirra Beach Hotel, secured a sell-out after thousands of enquiries flooded in from all over the country.

Rockpool at Rainbow Bay, the luxury apartment project of the architect-turned developer Joe Adsett, sold out before even launching. That&#39;s located just in front of Eden Ave.

There&#39;s the nearly sold-out Esprit, by S&amp;S Projects on Boundary Street, with its own luxury wellness rooftop.&nbsp;

Currently selling are the luxury developments The Emerson, by developer&nbsp;Hirsch &amp; Faigen, which has just 22 apartments, and SUR Kirra Beach, from the local Cru Collective, which has just 10 apartments, starting from $4 million.

Plus A​rchitecture​ has drawn up the plans for the Eden Avenue development, describing the tower as "beachside luxe living".

"Beachside luxe living" set for Rainbow Bay as new apartment tower proposed

There&#39;s a fresh opportunity for the luxury Gold Coast apartment buyer, with the local developer Cru Collective launching sales for Sur Kirra Beach, their hotly anticipated boutique residential tower on the Coolangatta dress circle Musgrave Street.

Cru, led by managing director Chris Bolger, are offering just the 10 apartment across the 13-level tower which has been&nbsp;designed by BDA Architecture. BDA&nbsp;was&nbsp;inspired by the longboards that established the Kirra surfing culture in the 1960s.

The unique site pocket at 2 Musgrave Street allows for a distinct floor plan that is fin like in shape, capturing views from every angle of the property.

Crowning the development will be a two-level penthouse.&nbsp;

Bolger expects buyers to be predominantly locals.

&quot;The location is iconic and we have an extensive waiting list of people from the immediate area or those that have holidayed in Kirra or rainbow Bay for years,&quot; Bolger says.

[smartcode_project:default project_id=102920 project_image_fid=180635]

&quot;It&#39;s a&nbsp;very nostalgic location for loyal Kirra fans.&quot;

Apartments in Sur, meaning above and beyond, will span&nbsp;300 sqm apartments will have three ensuited bedrooms, including a huge master wing with walk-in wardrobe, two living areas, a kitchen with butler&#39;s pantry, wine cellar, and a dry bar with built in ice maker.

Each apartment will have their own private foyer, direct from the lift.

Balconies have been oriented to face east, to capture views from Rainbow Bay to Stradbroke Island, with the rear balconies to look back to the hinterland, offering views that will never be built out.

[smartcode_project:default project_id=102920 project_image_fid=180640]

Cru Collective decided to refine the already approved plans, which saw the levels, and in turn apartments, reduced.

Bolger said the size was dropped to make Sur more in-keeping with Kirra Beach.

&ldquo;At the heart of Cru Collective&rsquo;s design approach is the desire to create exceptional living spaces in extraordinary locations that meet the expectation of the sophisticated buyer,&rdquo;&nbsp;Bolger said.

[smartcode_project:default project_id=102920 project_image_fid=180639]

&ldquo;By reducing the volume of apartments and raising ceiling heights of the original plans for the Kirra site we will deliver spaciousness and opulence that is typically reserved for high-end standalone houses.

[smartcode_project:default project_id=102920 project_image_fid=180035]

Prices start from $4 million, with the price yet to be established for the&nbsp;penthouse.

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna. 
 
&ldquo;Sur Kirra Beach is our latest commitment to always producing premium quality homes that substitute the conventional high density apartment trope for a boutique approach to vertical living,&quot; Bolger added.

&ldquo;Over the past few months since we acquired the site, we have already received an astounding amount of local and national interest in what will be a striking addition to the Kirra beachfront. It&rsquo;s such a unique and iconic location.&rdquo;

Cru Collective is launching Sur Kirra Beach with a view to commencing construction in early 2022.

[smartcode_project:default project_id=102920 project_image_fid=180639]

<h2>About the developer</h2>

The local Gold Coast-based Cru Collective have a proven track record, selling out&nbsp;Acqua in Palm Beach and Arcadia Rise in Currumbin.

The award-winning developer has more than a decade of experience in residential and commercial property across south-east Queensland,&nbsp;currently delivering a development pipeline totalling $150 million in projects.

Sur Kirra Beach follows the sell-out and completion of Cru Collective&rsquo;s $40 million Siarn Palm Beach North apartment project.

&nbsp;

[smartcode_project_cta: project_id=102920]

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna

Inside Cru Collective's new luxury Kirra Beach apartment development, Sur Kirra Beach

The Gold Coast is set for its first ever residential rooftop wellness centre at Esprit, the new Rainbow Bay, Coolangatta apartment development by S&amp;S Projects.

Dubbed Club Esprit,&nbsp;the wellness rooftop will sit above&nbsp;97 apartments at 6432 Boundary Street, two interconnected buildings&nbsp;above Rainbow Bay Village. It&#39;s being dubbed as fit for purpose for an elite athlete.

Club Esprit will sit on the rooftop of the 11-level building. KMSM agent Jayde Pezet will handle the sales.

S&amp;S director Paul Gedoun says Esprit will re-shape the way residents experience their new beachside home.

[smartcode_project:default project_id=102921 project_image_fid=172174]

&ldquo;We wanted to create a recreational space that went beyond functionality, we wanted an oasis catered to creating a sense of community among like-minded residents,&rdquo;&nbsp;Gedoun said.

&ldquo;There is nothing in the same league of Club Esprit across the entire Gold Coast and we believe it will revolutionise the way our residents experience the beachside way of life.&rdquo;

Club Esprit will span over 1,100 sqm&nbsp;and will feature an extensive list of&nbsp;wellness and recreational amenity. There will be&nbsp;exercise and recovery facilities, including a&nbsp;gym and yoga lawn, as well as a&nbsp;private remedial treatment room, ice bath, infrared sauna, and steam rooms.

[smartcode_project:default project_id=102921 project_image_fid=172129]

A 25-metre lap pool and poolside cabanas will run the whole length of the rooftop, offering 360 degree views, from Snapper Rocks and Rainbow Bay to the&nbsp;city skyline and hinterland.

Club Esprit will include a children&rsquo;s play lawn, complete with play equipment and breakout&nbsp;recreational spaces. Residents will be able to book the private dining room, designed with hosting a number of guests. There&#39;s a number of private terraces, barbecue areas, and an outdoor cinema.

[smartcode_project:default project_id=102921 project_image_fid=172173]

&ldquo;Rainbow Bay&rsquo;s natural amenity organically inspires an active lifestyle, whether it&rsquo;s surfing the world class point breaks or traversing the beachside recreation paths, and so we wanted our residences to provide the necessary outlets to complement this,&rdquo;&nbsp;Gedoun added.

Esprit has been designed by&nbsp;Cottee Parker Architects.

[smartcode_project:default project_id=102921 project_image_fid=172175]

Sandra Brown, director of Cottee Parker, says they&nbsp;&nbsp;wanted to evoke that feeling of a Queenslander by the beach.

&quot;The generous interiors, deep balconies and nods to coastal design provide a relaxed sense of luxury,&rdquo; Browne said.

S&amp;S are now strangers to the area, having sold out their $74 million Flow Residences, as well as the recent sell out of Awaken Residences.

S&S director Paul Gedoun says Esprit will re-shape the way residents experience their new beachside home

Rainbow Bay

Editor's Picks

Have something to contribute?

Developments

New apartments

New townhouses

News

Rainbow Bay

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

Developments

New apartments

New townhouses

News