Perth’s new apartment market recorded its strongest quarter of sales since Q4 2021, with 412 apartments sold in Q1 2026 and a record quarterly sold value of $537 million, according to Urbis’ latest Apartment Essentials results.

Urbis said the March quarter result reflects strong, highly product‑specific demand across both ends of the market, from more attainable projects delivering at scale, through to premium stock being absorbed by equity‑rich downsizers.&nbsp;

David Cresp, Partner at Urbis, said the key story in Perth is not demand, it is the market’s ability to convert demand into delivered housing.&nbsp;

“This is the strongest sales quarter since Q4 2021, and it reinforces that demand in Perth is real and it’s local,” David Cresp said. “But the task now is delivery, turning that demand into projects that can actually be built and completed.”&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=302785]

<h2>Affordable product leads, premium demand remains resilient</h2>

Sales in Q1 were led by more affordable projects, with The Boulevard (SKS Group) recording 115 sales in the quarter, the presentation noting this is only the second time a single project has surpassed 100 quarterly sales. The project was able to offer more affordable housing product right next to a train station.&nbsp;

Palmyra West (Finbar) also delivered strong results with 28 sales in Q1, following 84 sales in Q4, with an average price of under $800,000, underscoring depth of demand for well‑located, attainable new stock.&nbsp;

At the premium end, Urbis said downsizer demand is continuing, with the results highlighting Romeo (Applecross, Finbar) recording 75 sales and reaching almost 50% sold in one quarter.

Jual (Shenton Park, Celsius Property) also posted a strong quarter with 28 sales, reaching 39% sold in one quarter.

Urbis noted that Perth apartment demand is not speculative, not investor‑led, and not uniform, describing it as localised, often equity‑driven and highly product‑specific, a pattern reflected in the polarisation between strong “attainable” performers and premium downsizer product.&nbsp;

[smartcode_project:default project_id=148957 project_image_fid=364102]

<h2>Prices underpinned by costs, and the delivery risk is growing</h2>

Urbis said pricing pressure is cost not demand‑driven: construction costs and delivery risk are now a central constraint, with the results noting build costs remain elevated and volatile, and that energy, fuel and labour uncertainty weigh on feasibility.

David Cresp said a growing challenge for private Build‑to‑Sell developers is simply securing a builder in the current environment.

“Developers are really feeling the pressure from a building market that was operating at capacity and securing a builder is challenging,” David Cresp said, adding that even where a builder can be secured, “trying to get to the price that makes the development financially viable is incredibly challenging in the current market.”&nbsp;

Urbis’ broader WA commentary also notes that industry remains at or above capacity with lot and housing creation, and that many builders are limiting new sales to manage stretched workforces and fixed‑price contract pressures, conditions that flow directly into apartment feasibility and delivery timing.

[smartcode_project:default project_id=108869 project_image_fid=317905]

<h2>Supply: improving later, but still constrained, and Perth lags eastern benchmarks</h2>

While near‑term supply remains constrained, Urbis’ forecast shows completions lifting “Supply is forecast to be back above 1,500 apartments per annum for the first time since 2019”, with 1,775 completions forecast for 2026, and volumes remaining above that level over the following years.&nbsp;

Looking further ahead, completions are forecast to reach 2,500 in 2028, with the report noting 32% of that total is social/affordable, reflecting the role of government‑supported delivery in rebuilding the pipeline.&nbsp;

However, Urbis said Perth remains behind comparable markets on pipeline scale. In a national comparison of projects under construction, the report shows under construction Perth Build‑to‑Sell (BTS) at 3,446 apartments versus the Gold Coast at 7,922. Mr Cresp said “The challenge for Perth is how to we grow the delivery pipeline”.

Urbis’ conclusion is that Perth’s market is increasingly defined by product discipline and delivery certainty, with the research identifying “delivery certainty is key” and calling out builder risk and procurement models as core success factors, alongside “timing and staging”.&nbsp;

Joel Robinson

Perth apartment sales hit strongest pace since late 2021 as builder capacity tightens

<a href="https://www.apartments.com.au/developers/sammut-developments">Sammut Group</a> has secured development approval for its latest Brisbane apartment project, marking the Sydney developer’s next step in expanding its Queensland pipeline following the success of its debut Gold Coast development, Coast.

The approved project at <a href="https://www.apartments.com.au/new-apartments/44-glen-road-toowong-qld-4066">44 Glen Road, </a><a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> will deliver a 15-storey riverfront apartment building with 42 residences, significantly increasing the scale of the site’s previous approval for a smaller luxury scheme. Designed by Bureau^proberts, the development will comprise a mix of predominantly four-bedroom and two-bedroom apartments positioned to maximise Brisbane River and city views.

Sammut Director Julian Sammut said the group had been actively searching Brisbane for several years before identifying Toowong as the right fit.

“Brisbane was the right step for Sammut,” Sammut said.

“With the success of Coast we thought we should definitely look to do more in Queensland alone. We then pushed up to look at Brisbane. We've been looking for I'd say two to three years actually and it was hard to find the right location.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-12-23%20at%203.27.14%E2%80%AFPM.png?VersionId=dYAVIL7qdcGA8ojvkslSrLjczXFejSSx" />

Sammut said suburbs including New Farm and Teneriffe were considered before the group ultimately focused on Toowong due to its strong downsizer demographic and limited supply of developable riverfront land.

The site was acquired off-market after what Sammut described as a lengthy negotiation and planning process, with the developer pursuing an uplift to the original approval.

“We are DA approved now which is very exciting,” Sammut said.

“We've had our change approval come through and we've obviously doubled the height, 15 storeys plus rooftop. We've got 42 amazing apartments that are going to be coming to market soon.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-23%20at%203.27.26%E2%80%AFPM.png?VersionId=ohkRkY0dIZlqdfME2EZePsCQavRiBadE" />

Bureau^proberts said the design responds to Toowong’s evolving urban character, balancing contemporary apartment living with the area’s established residential identity.

“A place where traditional Queensland living has taken place for centuries; Toowong is seeing a shift of contemporary influence, commercial and retail hubs mixed with well-considered residential offerings – all the while maintaining its character and charm,” the architect noted in planning documents submitted to Brisbane City Council.

The architecture practice said the project’s form was shaped by its riverfront setting, flood considerations, neighbouring building scales, and view corridors.

“They said the mix of four and two-bedroom apartments capture the ‘fundamental qualities of Queenslander living,’ translated into the context of a contemporary subtropical building.”

The development sits just off Coronation Drive within walking distance of Toowong’s retail precinct and the upgraded Regatta ferry terminal, while also benefiting from proximity to the incoming green bridge connection to West End. Sammut said the accessibility and amenity offering were central to the site’s appeal.

The approval adds to growing residential activity along the Toowong riverfront, joining nearby projects including Consolidated Properties’ Monarch Residences and Spyre Group’s ARC Residences.

Sammut secures approval for debut Brisbane apartment development in Toowong

Developer Lanevick is heading back into Sydney’s apartment market after focusing more heavily on the luxury townhouse and terrace sector in recent years.

Lanevick, founded and directed by Steve Maroun, is expecting to receive approval in the coming months for a new apartment development in Gladesville, with the aim to launch it to the market later this year.

The 51-apartment project, designed by Studio Johnston, will comprise a mix of one-, two-, and three-bedroom apartments positioned toward the Hunters Hill downsizer market.

“Traditionally it’s been difficult for people in that market to downsize because there just hasn’t been the right product available,” Maroun said.

“We’re targeting buyers who might have 30 to 40 per cent of their house value sitting in the bank after downsizing.

“They still want good spacious entertaining areas, they still want quality design, but they also want flexibility and the ability to enjoy life a bit more after working hard for a long time.”

The project sits near Boronia Park and within close proximity to the Parramatta River foreshore, an area Maroun says offers more of a Hunters Hill lifestyle than a traditional apartment precinct.

“From a lifestyle perspective, it’s really more Hunters Hill than Gladesville,” Maroun said. “You’re close to the foreshore, close to parklands, and still connected back into the village precinct.”

From level four and above, apartments will capture water views&nbsp;toward Sydney Harbour. Communal amenity will include rooftop entertaining areas, wellness spaces, and a gym tailored toward owner-occupier buyers.

“We’ve really designed these apartments around that buyer coming from the Hunters Hill LGA and what they’re actually looking for in their next chapter.”

The proposed development has also been designed to respond to the changing character of the broader Gladesville town centre, where a growing number of mixed-use and residential proposals are expected to emerge over the coming years.

“Gladesville presented a rare opportunity to deliver a genuinely design-led residential project within an evolving lifestyle precinct, just moments from the growing Gladesville town centre, and we’ve approached the project with a strong focus on architecture, liveability and long-term community value,” Maroun said.

Maroun said Lanevick saw a first-mover advantage within the precinct as planning controls continue to evolve to accommodate greater housing density.

“We think there’s a real opportunity there that hasn’t really been serviced properly yet,” he said.

“There’s going to be a broader evolution of the whole Gladesville village precinct over time, particularly with more activation and mixed-use outcomes.”

The Venus Street proposal will include a commercial and retail component at ground level designed to contribute to that evolving streetscape activation.

“A big part of the thinking was how do you activate that area properly and create more vibrancy and amenity, which is what Hunters Hill has been looking for,” Maroun said.

Lanevick’s focus since 2020 has largely been on smaller-scale luxury townhouse and terrace developments. The developer recently completed Royale Randwick, also designed by Studio Johnston, where prices reached $3.65 million. The project was featured in the UDIA NSW 2026 Professional Development Prospectus and was also named a finalist for Development of the Year.

&nbsp;

Lanevick to cater for Hunters Hill downsizers with new Gladesville apartment development

Property developer One Living, backed by former Macquarie banker turned investment manager Chris Green’s investment firm, has unveiled plans to bring more institutional capital into housing to help address the national supply crisis.

The New York-based investor has focused his firm, GreenPoint Partners, on addressing the supply shortage hitting middle market housing in Australia.

It is backing the new One Living business to develop more than 1000 units along the eastern seaboard. The new firm is starting with a development on Mona Vale Road, on the border of Mona Vale and Pymble, in Sydney’s Northern Beaches, with around 140 apartments planned. They are eyeing off more sites across the city.

With cost pressures rising in the industry, One Living’s model is to be a vertically integrated developer-builder, so it can respond directly to the housing gap by removing the cost inefficiencies embedded in traditional residential delivery.

“We are building a platform designed to operate at scale and starting in a market where there’s a clear need for quality, attainable housing,” One Living joint managing director Joseph Scuderi said.

“It’s that missing middle – it’s that attainable end of housing… that’s what most Australians invest into and what Australians can actually afford.”

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="798dfa93-4941-4db6-a696-31e9dc18e81c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.31.50%E2%80%AFPM.png?VersionId=mKBqi5C_DmeiXS.AtJkcR8LQIxqCqmFi" />

GreenPoint Partners brings years of experience assembling and scaling real estate operating businesses across major markets. And Green sees a big opportunity in Australia.

“For its size, sophistication and importance to the community, Australia’s living sector has remained largely under-institutionalised, which represents significant opportunity,” Green said. “GreenPoint identified that gap, assembled the right team, and is backing One Living to build a platform that is aligned to market needs.”

Green said being a builder-developer would give the company the capacity and flexibility it required to deliver reasonably-priced homes.

“We want it to be at that attainable level; not super high end luxury but at that attainable level,” he said.

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="74a5344a-4b26-4d4a-ada3-056b1220be77" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.32.15%E2%80%AFPM.png?VersionId=vY8hXHO4reBMdO8ZXMWCNtGZJofUPQ3j" />

&nbsp;

One Living will undertake a component of affordable housing in its schemes, which it will own and operate, and it could also run build-to-rent on some sites.

Green praised local policy settings.

“The NSW government is being very supportive, strategic and pragmatic in terms of how do we generate more supply of housing,” he said. “We think it’s actually positive for development and the bit that’s been lacking at that attainable level is that it’s lots of relatively small private developers, whereas we want to create an institutional platform.”

One Living is also&nbsp;looking at high-density projects and could take on more institutional funding in the future.

“The way we will be able to achieve economies of scale is through size,” Green added.

One Living enters Sydney's new apartment market with Northern Beaches site acquisition

It's been several years since there's been an opportunity to buy a brand new townhome in Melbourne's coastal suburb of Mordialloc. Even apartment developments in recent times have been few and far between in the area.

Local developer LDS Property identified the gap in new housing, securing a site on White Street, directly opposite&nbsp;Woodlands Golf Club Mordialloc. They've recently launched&nbsp;<a href="https://www.apartments.com.au/new-townhouses/wm-residences-mordialloc-102-white-street-mordialloc-vic-3195">WM Residences</a>, just 13 townhouses which they have already started building.

Projects by Buxton Director Heath Thompson, who is selling WM Residences, says the townhouses x that perfect middle ground be

"Mordialloc residents have had limited options to downsize within the suburb, often forcing them to look elsewhere despite long-standing ties to the area," Thompson says.

"With very little comparable new supply coming to market, projects like WM Residences are well placed, particularly as buyers look to capitalise on current conditions amid constrained supply."

[smartcode_project:default project_id=134646 project_image_fid=6109]

The development, designed by regarded architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a>,&nbsp;adopts a deliberately restrained architectural approach, focusing on simplicity, durability and liveability rather than overt design gestures.

The boutique scale is central to the offering. With only 13 three-bedroom residences, each home is configured to prioritise functional layouts and everyday use, supported by private terraces and secure two-car garages.

Ewert Leaf’s design response leans into a calm, neutral material palette. Interiors are defined by oak flooring, white walls and soft finishes, creating a consistent and understated backdrop. The approach avoids trend-driven detailing in favour of longevity, with an emphasis on natural light and spatial clarity.

[smartcode_project:default project_id=134646 project_image_fid=6110]

Beyond aesthetics, the homes are designed to meet contemporary performance expectations. Each residence targets a minimum 6-star energy rating, incorporating double glazing, comprehensive insulation and all-electric Bosch appliances.

The project’s location supports a walkable coastal lifestyle, sitting within close proximity to Mordialloc’s foreshore, Main Street retail strip and the train station. Local cafés and dining venues, including Suburbia Deli and Hendriks Café, are within a short walk, reinforcing the area’s established neighbourhood character.

[smartcode_project:default project_id=134646 project_image_fid=6116]

While <a href="https://www.apartments.com.au/developments/mordialloc-vic-3195">Mordialloc</a> is often defined by its beach and pier, the project taps into other areas of day to day living, offering easy access to local food, casual dining and transport, rather than positioning itself purely as a lifestyle retreat.

WM Residences reflects a continued trend across Melbourne’s coastal suburbs towards smaller-scale, design-led townhouse developments, particularly on infill sites where proximity to amenity is already established.

With construction commenced prior to its market entry, the project aligns with a growing preference among buyers for developments with visible progress and defined delivery timeframes.

[smartcode_project_cta:default project_id=134646]

WM Residences fills gap in Mordialloc townhouse market

Rainbow Bay

Rainbow Bay is renowned for its beaches and laid-back lifestyle.

It is within this picturesque setting that Cottee Parker drew inspiration for S&amp;S Project's development Esprit, which will deliver a mix of two and three-bedroom apartments upon completion.&nbsp;

Designed to capture the essence of the Gold Coast's subtropical lifestyle, Esprit offers a harmonious blend of coastal style and contemporary luxury.

Cottee Parker Director Sandra Browne said they wanted to evoke that feeling of a Queenslander by the beach.&nbsp;

“The generous interiors, deep balconies and nods to coastal design provide a relaxed sense of luxury," Browne said.

"It’s getting down the nostalgic grassroots of holidays of the past, so you feel at home and comfortable."

&nbsp;

&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

The first thing that catches the eye is Esprit's façade, which pays homage to the tidal pools of Snapper Rocks. The design choice not only adds a touch of visual intrigue to the building but also serves as a nod to the natural beauty that surrounds Rainbow Bay.

Step inside these thoughtfully designed apartments, and you'll immediately feel the seamless fusion of breezy coastal style and contemporary opulence.

The open plan living spaces are generous, providing ample room for both relaxation and entertaining. Whether you choose an apartment with an ocean view or one overlooking the tranquil river, you'll have an idyllic backdrop to complement your lifestyle.

&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214820]

Esprit takes full advantage of the region's enviable climate, allowing residents to embrace the subtropical weather year-round. The living areas extend to a large, covered balcony, blurring the lines between indoor and outdoor spaces.&nbsp;

The heart of any home is the kitchen, and Esprit understands this well. The kitchens in these residences are designed with attention to detail, featuring premium finishes and European appliances. The intuitive design ensures that functionality and style go hand in hand, making the kitchen a central hub for daily living.

Residents of Esprit will also have exclusive access to what will be the Gold Coast's first rooftop wellness club.

Club Esprit will span more than&nbsp;1,100 sqm and will feature every wellness and recreational amenity, dubbed as offering&nbsp;an elite-athlete standard of physical and mental rejuvenation.

[smartcode_project:default project_id=102921 project_image_fid=172129]

There is set to be&nbsp;a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre lap pool and poolside cabanas.

The wellness amenity is balanced by an expansive recreational space, including a children’s lawn with play equipment, a private dining room, private terraces, BBQ areas and an outdoor cinema.

[smartcode_project_cta:default project_id=102921]

Designed to capture the essence of the Gold Coast's subtropical lifestyle, Esprit offers a harmonious blend of coastal style and contemporary luxury

alisonwarters@gmail.com

Evoking a feeling of a Queenslander by the beach: How Cottee Parker designed Esprit, Rainbow Bay

Gold Coast developer S&amp;S Projects, Paul Gedeoun's development company which&nbsp;is reshaping Rainbow Bay with two striking apartment developments currently under construction and one recently completed, is set to bring a fourth project to the coastal hotspot.

S&amp;S has lodged plans with the <a href="/developments/gold-coast-qld?sort=">Gold Coast</a> City Council for <a href="/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, a 13-level tower with just 33 apartments at 271 Boundary Street, toward the eastern end of the sought-after street just a stone's throw from the famous Point Danger headland.

The $140 million development will follow the recently completed&nbsp;$90 million Flow residences, the sold-out $48 million Awaken which is adjacent to the new project, and $140 million <a href="/new-apartments/esprit-217-227-boundary-street-coolangatta">Esprit</a>. The latter of the two projects are currently being built.

“Our confidence in the southern Gold Coast market has never been stronger, especially at Rainbow Bay which epitomises the sophisticated beach lifestyle overlooking the region’s world-famous surf breaks and close to the vibrant heart of Coolangatta,” said Gedoun.

“Our latest project in this highly sought-after precinct is inspired by the success of our previous developments and has been designed to meet the demand we continue to experience for luxury residences in this special part of the Coast.”

<a href="/developers/ss-projects">S&amp;S Projects</a> has enlisted award-winning firm Cottee Parker Architects, the design partner for all of its Rainbow Bay developments, to create a building that responds to its laid-back coastal location, while offering generous views and privacy for residents.

The building will feature a luxury subtropical design achieved through light building materials, deep recesses and vegetation throughout built form.

<img alt="S&amp;S Projects" data-entity-type="file" data-entity-uuid="95d7a993-9ce6-41b7-a689-f0239c2c41d0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-06-08%20at%208.48.28%20am.png?VersionId=xmpu.5_JuWgOWvlf4RJpNDKqOqQ.HshM" />

The boutique development will comprise eight two-bedroom apartments and 17 three- bedroom apartments, topped off by eight three-bedroom penthouses and sub-penthouses on the upper levels.

The residences will each offer generous floor plans ranging from 100 sqm to 174 sqm for the two-bedroom apartments, including balconies.

Three-bedroom residences will have living areas from 172 sqm to 255 sqm, including balconies, while sub-penthouses offer expansive spaces of between 333 sqm and 340 sqm.

Levels 11 and 12 of the development will house two sprawling penthouses of 504 sqm and 569 sqm each, including balconies, while offering spectacular coastal views high on the hill at Rainbow Bay.

Residents also will enjoy a host of amenities including a ground-floor recreation area comprising a swimming pool, outdoor dining and barbecue area, communal private dining, kitchen and wine tasting rooms, a business centre meeting room, a wellness centre and gym.

The development is located a short stroll to Rainbow Bay, Greenmount Beach and Coolangatta Beach, home to the southern Gold Coast’s thriving café culture and extensive retail facilities.

Jayde Pezet of Pezet Matheson, which has successfully marketed the three S&amp;S projects, said there was an over-subscription of buyers for luxury product in Rainbow Bay.

“We’ve had interested parties who were not able to get into Paul’s first three projects that are waiting for more quality new product to enter the market,” Pezet said.

“S&amp;S Projects has introduced a quality of product never seen before at Rainbow Bay and there is still very strong interest in luxury end user focussed product in the area.

“On that basis we’re very keen to get this project to the market subject to council approval.”

Pezet says, pending council approvals, they are anticipating an official launch by the end of this year.

Gedeoun's luxury projects, Flow and Awaken, have set a luxury and price benchmark for the southern Gold Coast which has seen affluent buyers flock to what is regarded as one of Australia’s premier north facing beaches overlooking the world famous Snapper Rocks.

Flow apartments achieved an average price record of $3.5 million per apartment while Awaken’s penthouse sold for $9 million and is heading for completion later this year.

S&S Projects has enlisted award-winning firm Cottee Parker Architects, the design partner for all of its Rainbow Bay developments, to create a building that responds to its laid-back coastal location

S&S Projects file for fourth Rainbow Bay apartment project, Radia Rainbow Bay

The Rainbow Bay lifestyle is one that focuses on wellbeing.&nbsp;

Known to locals as 'the island' the idyllic stretch of coastline has long been sought after, due to its laid-back and relaxed atmosphere, making it the perfect place to escape the hustle and bustle of city living.&nbsp;

Paul Gedoun's S&amp;S Group have taken the vibe of the suburb and put that into their latest residential development, Esprit, which adds a new addition to the skyline.

[smartcode_project:default project_id=102921 project_image_fid=172174]

Not your typical high-rise apartment complex. Crowning Esprit is Club Esprit, a unique residential rooftop deck that's designed to promote wellbeing and self-care among its residents.&nbsp;

The centrepiece of Club Esprit is its 25 metre magnesium lap pool, which is surrounded by wet daybeds and poolside cabanas, where residents will be able to lounge by the pool, soak up the sun and take in views of the coastline.

There are also multiple barbecue areas, which gives residents the ability to dine alfresco.

Club Esprit also has a yoga and relaxation play lawn where residents can unwind and stretch, with the lush greenery and serene atmosphere transporting any user to a state of zen.

[smartcode_project:default project_id=102921 project_image_fid=172175]

For those who love to entertain, Club Esprit has a private dining room with a kitchen scullery, bar, lounges, and an outdoor terrace, positioned as the perfect setting for a dinner party or special occasion.&nbsp;

Club Esprit also boasts a rooftop wellness centre that's fully equipped with a Technogym, ice bath, infra-red sauna, steam room, thermal room, and treatment room.&nbsp;

The ice bath, infra-red sauna, and steam room provide the perfect recovery after a workout, while the thermal room is a unique feature that combines different types of heat therapy to improve circulation, boost the immune system, and relieve stress.&nbsp;If you're in need of some TLC, the treatment room is the place to be.

[smartcode_project:default project_id=102921 project_image_fid=172173]

Hutchinson Builders are currently construction Esprit, which is slated for completion by mid-2024.

There will be 94 apartments delivered across the dual frontage site at&nbsp;217-227 Boundary Street,&nbsp;with a mix of two and three-bedroom apartments.

Cottee Parker has designed the apartments, with prices starting from just under $900,000 for a two-bed, two-bathroom and one car space apartment. The three-bedders come with two car spaces at Esprit. They range from $1,915,000 to $2,555,000.

[smartcode_project_cta:default project_id=102921]

Known to locals as 'the island' the idyllic stretch of coastline has long been sought after, due to its laid-back and relaxed atmosphere

Club Esprit: The ultimate rooftop retreat for wellness and self-care

The Gold Coast is always at its busiest over Christmas, as southern capital dwellers heading to the Sunshine State over the holidays.

And that's not lost on some developers who know there is always a considerable amount of interest in property over the booming December and January period.

Online search is up, and so is foot traffic. With just two months to go until the end of the year, a number of developers have seen enough early enquiry to be getting their projects in market before we close 2022 and new projects start launching in 2023.

We've had a look at the best Gold Coast projects launching before the end of 2022.

<h2>Project: North 
Developer: Gallery Group 
Address: 211 Surf Parade, Surfers Paradise 
Apartments: 93</h2>

The national property developer Gallery Group is set to launch North, its sister project to Chalk on Surf Parade, in the coming weeks.

There will be 93 apartments in North, which will be taller than Chalk at 28 levels. Over two thirds of the product mix in North is two-beds. There will be 26 three-bed apartments and two four-bedroom skyhomes, as well as a ground level business centre, a gym on level 11, and a pool on level 12.

<img alt="North pool" data-entity-type="file" data-entity-uuid="e9c20931-776f-48ad-af1d-ad9afd4dbc0d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%203.34.38%20pm.png?VersionId=4Wrb8HmKOV.kxsPf2lI93rRPbozlZGjH" />

&nbsp;

North has been designed by architects MAS, who&nbsp;took cues from Chalk. The aim was to create a "distinctly recognisable form that integrates into the established character of the area, whilst complementing its southern neighbour.

"Apartments have been designed with coastal living at the forefront of mind, with expansive living zones transitioning out to articulated balconies, offering privacy and comfort and encouraging the notion of sub-tropical Queensland living," MAS noted in their submission to the Gold Coast Council.

<h2>Project: Holm Rainbow Bay 
Developer: Chapter Two 
Address: 44-50 Eden Avenue, Rainbow Bay 
Apartments: 86</h2>

The Brisbane developer Chapter Two is set to break into the Gold Coast market with its much anticipated Holm, Rainbow Bay development.

The development approved project, in the sought-after Rainbow Bay pocket in Coolangatta, will see 86 apartments developed across the 12-level project on Eden Avenue, just one row back from Rainbow Bay Beach and Greenmount Beach.

<img alt="Holm Rainbow Bay" data-entity-type="file" data-entity-uuid="ef92df29-9fbe-49ed-a972-0d56f4ed208e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.18.30%20pm.png?VersionId=JI6vj6900rq9eXO7y8NEO2klBxeCreJO" />

Two-bedroom apartments are expected to start in the $800,000's, one of the most affordable products in the area which has been one of the hottest pockets since the pandemic.

They'll offer a rare trifecta of views, with ocean river and Gold Coast hinterland outlooks, including views over Snapper Rocks.

Designed by Plus Architecture, some&nbsp;of the two-bedders will offer additional multi-purpose rooms, the same deal with the three-bedroom apartments.

<img alt="Holm" data-entity-type="file" data-entity-uuid="2d030112-6935-4f15-a1f6-a5b5d4cf4d17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.12.06%20pm.png?VersionId=eZVoip58gGvml87XjerkM0i8ZNquRp.3" />

The development will incorporate a top-floor residents’ club on level 12 that will include an ocean view infinity-edge pool; spa, sauna and steam room; a modern gymnasium and yoga deck; an outdoor dining area with barbecue facilities; and a fire pit space.

CBRE Gold Coast will be handling the sales.

<h2>Name: The Rochester 
Developer: Polycell 
Address: 143 Surf Parade, Broadbeach 
Apartments: 170</h2>

The busy Broadbeach market is set for another tower with the recently approved The Rochester by Polycell Group set to launch in mid-November.

The 39-level, BDA-designed tower, on a three-site amalgamation put together and sold by GV Property Group, will have 170 two, three and four-bedroom apartments, as well as two huge five-bedroom penthouses.

The two-bedders start from 93 sqm of internal space, 111 sqm including balconies.

<img alt="Rochester" data-entity-type="file" data-entity-uuid="0efb3860-9771-46d2-ba76-00f43a5356ed" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%201.34.05%20pm.png?VersionId=SIqlmXvL7mOCJL_p9YagOd2.lftyKRJx" />

There are two levels of amenity, the outdoor leisure facilities on level four including a swimming pool, play pool, spa, gym, gym studio, yoga lawn, sauna, and outdoor barbecue with dining spaces.

The Club Floor is located on level 26 and features a&nbsp;resident lounge, reading room, sky lounge, resident club, co-working space, media lounge and games lounge.

MOTIV will be handling the sales.

<h2>Name: Eternity 
Developer: Bassar Construction Group 
Address:&nbsp;14-18 Mary Avenue, Broadbeach 
Apartments: 88</h2>

Following the success of their Infinity, Broadbeach development, Bassar Construction Group are set to launch their next in Broadie.

Bassar, who sold out the 62-apartment, 39-storey Infinity development in March, currently under construction on the corner of Surf Parade and George Avenue, will be creating a Eternity, around the corner at 14-18 Mary Avenue Eternity.

<img alt="Bassar Eternity" data-entity-type="file" data-entity-uuid="f0a6c3f3-08e8-4046-baae-f9dcedd9068e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%201.37.49%20pm.png?VersionId=5LkJPjbDqW5VLiHQRaGLzvCx_06P8o6F" />

“The major appeal of this site is the unobstructed ocean views because that is what people expect when they visualise their sea change on the Gold Coast,” said Leo Sarris, who heads up Bassar Construction Group alongside Simon Bassil.

“Our commitment and focus remain in Broadbeach because we feel it is the suburb that caters for everyone and everything you need is within walking distance.” Located opposite Broadbeach State School, the site is currently home to two seventies-style blocks of flats across two titles."

Gold Coast-based Plus Architecture was engaged to conceive a slender design which improves upon an existing development approval sold with the site.

Eternity will offer three and four-bedroom floor plans ranging from 190 sqm to 300 sqm, in addition to the 500 sqm for the penthouse suites.

Apartments will each have a double garage, while the penthouses come with triple car parking, a rooftop terrace and a plunge pool.

Residents will also benefit from a magnesium pool and spa, infrared sauna, steam room, gym and residents’ lounge.

Kollosce will be handling the sales.

<h2>Name: Crest 
Developer: Morris Property Group 
Address:&nbsp;13 Armrick Avenue, Broadbeach QLD 4218 
Apartments: 157</h2>

The longstanding ACT and Gold Coast apartment developer, Morris Property Group, will be launching two projects before the year is up.

The first is in Broadbeach, where Morris has big plans both this year and next. Another launching in mid-November, Crest, will have 157 apartments across a 37-level tower designed by the Canberra architecture firm Guida Moseley Brown.

The two and three-bedroom apartments start from level five, above the three podium levels and level four amenity.

<img alt="Crest" data-entity-type="file" data-entity-uuid="a4bd70be-b27f-4223-b733-c7218ac7227b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.35.29%20pm.png?VersionId=f8m69Y0ErlGP4cn6REfKLOI99s2K__Ex" />

The extensive amenity, wrapped in terraces with seating and dining areas, features a pool, gym, lounge space, a private barbecue and dining space which can be hired, and a communal barbecue area.

Also part of the level is extensive co-working space, with a number of single desk pods, office spaces, and boardroom-style rooms.

<img alt="Crest Broadbeach" data-entity-type="file" data-entity-uuid="90cfdf7c-aaf6-4302-a005-55185b3383c4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%2012.35.55%20pm.png?VersionId=O_tJQxvdLKam9JU8WBODkmFLTC.Gitke" />

There will be a maximum of&nbsp;five apartments per floor, with just three three-bedroom apartments per level on the higher floors.&nbsp;

Morris secured the two side by side Armrick Avenue sites last year, the two 647 sqm blocks totalling&nbsp;1294 sqm.

<h2>Name: TBC 
Developer: Morris Property Group 
Address:&nbsp;1873-1875 Gold Coast Highway, Burleigh Heads 
Apartments: 175</h2>

Morris Property Group's second project is in Burleigh Heads, where they'll be launching a 25-level development around Christmas.

The new residential apartment building will comprise a majority of two-bedroom apartments with limited three-bedrooms located on levels 19 and above.

The building will also include four levels of underground car parking and an entire level dedicated to residents recreational facilities.

<img alt="Morris Burleigh" data-entity-type="file" data-entity-uuid="88dd3ecd-6669-49e6-901e-7f493dd02f25" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202022-11-03%20at%202.01.35%20pm.png?VersionId=E6RxihROQg9Q7TIPBinEm6i4NuCm4dVg" />

Company director Barry Morris acquired the double-block site last year through Antonio Mercuri’s GV Property Group following an expressions of interest campaign.

"We saw a great opportunity for this site as it's ideally positioned to offer direct access to popular destinations including James Street and Goodwin Terrace," Morris told Urban.

The planned apartment building is next to the previous MPG project Boardwalk Burleigh and will be the group's&nbsp;fifth project in Burleigh Heads.

MPG are currently building Sanbar Burleigh Beach nearby.

The top 6 Gold Coast apartment developments still to launch in 2022

S&amp;S Projects has started construction on their third development transforming Rainbow Bay into one of the Gold Coast’s most sought-after beachfront suburbs.

Hutchinson Builders, one of Queensland’s largest construction companies, has been appointed to deliver the $150 million Esprit project after the luxury apartment development was swamped by an initial $71 million wave of buyers.&nbsp;

Comprising 94 apartments spanning two interconnected buildings, Esprit will take luxury amenities to a new level with the Gold Coast’s first ever residents’ only wellness rooftop and luxurious recreation area, Club Esprit.

[smartcode_project:default project_id=102921 project_image_fid=172129]

The Cottee Parker Architects-designed Esprit features a collection of floorplans, including spacious two and three-bedroom residences spanning the lengths of the 12 and seven-storey buildings.

Jayde Pezet, of Pezet Matheson, said Hutchinson Builders infallible reputation across the construction industry and great balance sheet to back it up offers certainty and peace of mind to buyers.

“As one of Queensland’s largest construction companies, Hutchinson’s are well equipped to ensure the viability of the project and navigate the challenges facing the industry at this time, which provides our buyers with peace of mind,” Pezet said.

Centrally located in the heart of Rainbow Bay’s relaxed beachside community, Esprit will offer café culture and natural amenity at its doorstep, while the rooftop will deliver sweeping views in every direction across the world-famous Snapper Rocks and Rainbow Bay Beachfront.

[smartcode_project:default project_id=102921 project_image_fid=172173]

S&amp;S Projects has announced the final release of apartments at Esprit, priced from $995,000 for the two-bedroom, two-bathroom apartments and from $1.95 million for the three-bedroom residences. Two- bedroom residences offer living spaces from 109 sqm to 128 sqm, while three-bedroom designs span from 151 sqm to 215 sqm.

When completed, Esprit residents will not only secure a well-designed apartment but will also enjoy a lifetime membership to one of the most impressive and exclusive wellness clubs on the Gold Coast.

Club Esprit will deliver&nbsp;a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre infinity edge lap pool and poolside cabanas.

“When you consider the level of amenity residents are buying into, the superb location, and the superiority of design, you genuinely can’t find better value on the coast right now,” said Pezet.

“Residents are essentially securing an immaculately designed home as well as a lifetime membership to one of the most impressive and exclusive wellness clubs to exist on the Coast.”

[smartcode_project:default project_id=102921 project_image_fid=172175]

The exercise amenity is balanced by a sprawling residents’ recreational space, including a children’s play lawn complete with modern play equipment, private dining room, private terraces, barbecue areas and an outdoor cinema.

Esprit is expected to be completed in the first half of 2024.

With Esprit now in the construction phase, it brings to three the number of active developments under way by S&amp;S Projects in the coastal hotspot, all of which have hit the spot with lifestyle buyers.

Esprit comes on the heels of the company’s $74 million Flow Residences, hailed as one of Australia’s best-selling beachfront projects, and Awaken Residences, which set a record penthouse sale price of $8.15 million for the Coolangatta area.

Construction of Flow has reached a milestone with the building topping out and edging closer to completion later this year, while construction is progressing at Awaken with the basement completed of the boutique 12-level project starting to take shape on a prime site atop Point Danger.

S&amp;S Project’s Director Paul Gedoun said with the construction of the first two projects having now considerably progressed, it only made sense to begin works on the group’s third Rainbow Bay development.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

“Our trilogy of stunning developments has been exceptionally well received by the market and they undoubtedly set a new standard of modern coastal living on the southern Gold Coast,” he said.&nbsp;

“Each of these projects will deliver their own unique interpretation of relaxed beachfront sophistication that we believe has set Rainbow Bay apart as one of the Gold Coast’s most desirable places to live.

“We are excited to have Hutchinson Builders on Esprit with their local Coolangatta team on the job. They are locals and employ locals and that is important to us,” Gedoun added.&nbsp;

[smartcode_project_cta:default project_id=102921]

Esprit will take luxury amenities to a new level with the Gold Coast’s first ever residents’ only wellness rooftop and luxurious recreation area, Club Esprit.

Final release of apartments at Esprit, Rainbow Bay, as Hutchies start construction

Coolangatta's Rainbow Bay area has arguably been the hottest proposition for apartment seekers since the pandemic drove the masses toward the Gold Coast.

Local and interstate buyers were swooping on anything that came on to the market, and even before then, with a number of developers securing sell outs before the general public could even enquire.

Chapter Two,&nbsp;a development group led by Jon Quayle and Oliver Bagheri, in collaboration with Summa Group, identified a gap in the market with their newly approved Eden Avenue project, Holm.

They're offering&nbsp;buyers a chance to secure a spot in the sought-after enclave, without the price tags of some of the more high-end, boutique developments closer to the beach.

Holm, on a generous 1,924 sqm site 44 -50 Eden Ave, will comprise 86 apartments across its 12 levels, with the two-bedroom units starting from in the $800,000's, one of the most affordable products in the area.

They'll offer a rare trifecta of views, with ocean river and Gold Coast hinterland outlooks, including views over Snapper Rocks.

Designed by Plus Architecture, some&nbsp;of the two-bedders will offer additional multi-purpose rooms, the same deal with the three-bedroom apartments.

<a href="/new-apartments/holm-rainbow-bay-44-50-eden-avenue-coolangatta"><img alt="" data-entity-type="" data-entity-uuid="" height="750" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/holm_kitchen.jpg" width="1200" /></a>

There will also be two unique townhouses and a courtyard unit located on ground floor, adding to the diversity of the residential offering.

“In all our developments, we love to showcase built form inspired by the natural beauty that surrounds it.," Jon Quayle, Chapter Two Director said.

"Holm’s flowing curves, lush greenery, natural elements and light filled spaces are timelessly Rainbow Bay."

“Rainbow Bay is recognised as one of Australia’s premier beach destinations, north facing like Noosa and Byron Bay but more accessible and attainable, with stunning lifestyle amenity, natural beauty and some of the coast’s best dining and entertainment.

"Holm has been designed to echo this, providing premium living spaces with superb resident amenities that bring together all the elements that people seek in sophisticated coastal living.”

The development will incorporate a top-floor residents’ club on level 12 that will include an ocean view infinity-edge pool; spa, sauna and steam room; a modern gymnasium and yoga deck; an outdoor dining area with barbecue facilities; and a fire pit space.

<a href="/new-apartments/holm-rainbow-bay-44-50-eden-avenue-coolangatta"><img alt="" data-entity-type="" data-entity-uuid="" height="500" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/holm_pool.jpg" width="1200" /></a>

It will also include a dedicated work-from-home area with private office studios, resident’s library and function room.

The entry has been designed to give residents a luxury welcome, with natural stone features, timber flooring, Italian appliances, full-height glazed windows, and secure resident parking.

Holm is the third project that has seen Chapter Two team up with Summa Group, following Calista, a collection of four townhouses in Palm Beach, and Eden Collection, another boutique collection of just five townhomes which are set to launch in Tugun soon.

Demand for apartments on the southern Gold Coast has never been stronger with the latest Urbis Apartment Essential report revealing the Southern Beaches market, which includes Coolangatta, remains in serious undersupply.

CBRE Gold Coast has been appointed to handle the sales and marketing of Holm as it launches to the market in the coming months.

Chapter Two was formed a little over a year ago by corporate property veterans Jon Quayle and Oliver Bagheri. Since then, the company has secured a pipeline of 13 residential projects across Brisbane and the Gold Coast totalling over $300 million in gross value.

Holm, at 44 -50 Eden Ave, will comprise 86 apartments across its 12 levels, with the two-bedroom units starting from well under $1 million.



Rainbow Bay set for new $110 million apartment development as Holm secures development approval

It was a stellar 2021 for the Gold Coast apartment developer, S&amp;S Projects.

They sold out Awaken, their Rainbow Bay project of just nine apartments, with a top sale of $8.15 million secured for the penthouse, which was bought by a US couple.

Their nearby project, Esprit, is over 80 per cent sold, and there are plans already on the desk of the Gold Coast City Council for their next project, a rare mixed-use apartment and hotel development in Palm Beach.

Urban recently caught up with S&amp;S Projects director Paul Geddoun to discuss the Gold Coast apartment market.

JC: How did you view the performance of the off the plan market in 2021, and what are the strongest positive and negative factors that will influence outcomes in 2022 and 2023?

PG: 2021 saw an insatiable appetite for off the plan projects in premium locations.&nbsp;

Although the less premium project markets has been strong, the price growth has not been at the same level as premium projects. Sales volumes at record pricing in premium projects is unlike anything we have seen previously.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

We expect the market to remain strong in 2022 and 2023 however the growth will not be at the same level as there was a little bit of catch up along with more limited stock which has driven these markets at these levels where there is no more projects available and increased competition which will slow the growth.&nbsp;

The negatives are that there has been a shortage in materials and labour due to border restrictions along with globally driven stimulus which has put excess funding into the market with international infrastructure upgrades for job creation to stem any recession fears as a result of Covid which has forced up the cost of construction which may cause some project issues. 
&nbsp; 
JC: What trend (short term or long term) has prompted your greatest enthusiasm for the apartment market, and what is the issue of most concern to you and or your clients?

PG: In general, real estate has seen great growth which has provided many with increased equity which has driven decisions for holiday homes and downsizing into apartments. The greatest concern in the near future is interest rates and people being overextended.

[smartcode_project:default project_id=102921 project_image_fid=172173]

JC: Has urbanisation stalled amid the rush to the regions and what will it look like over the decade ahead?&nbsp;

PG: I think urbanisation is strong with price growth and competition allowing developers to create better built form outcomes and develop sites in areas where the feasibilities once didn&rsquo;t allow it.&nbsp;

I think the future looks strong for many new areas that have been the recipients of this higher-grade development creating better urban areas.

[smartcode_project:default project_id=102921 project_image_fid=172175]

JC: How important do you view the push for sustainability practices in the apartment market, and what initiative has seized your interest or focus?&nbsp;

PG: There is a strong focus on sustainability, and this is being most represented in the fixtures and fittings being installed which are more efficient and it is also common practice to place as much solar on the roof of project to assist in the ongoing sustainability and costs of the operating buildings.

It was a stellar 2021 for the Gold Coast apartment developer, S&S Projects

jchancellor-FAypfDUnLy

"2021 saw an insatiable appetite for off the plan projects in premium locations." Five Minutes with Paul Geduon from S&S Projects

Buyers are set to get another opportunity to secure an apartment in the tightly held, and incredibly highly sought-after, Rainbow Bay.

Kingbella Group, led by Joel and Laura Percey, and&nbsp;Steer Developments, ran by Robert Steer, are teaming up again for the project, having been working in partnership for a number of years.

They&#39;ve also got&nbsp;Oliver Bagheri, Jon Quayle at Chapter Two on board for Eden Ave, proposing&nbsp;a 12-level development on the dress circle Eden Avenue, which will home 91 apartments and three townhouses.

Plus A​rchitecture​ has drawn up the plans for the Eden Avenue development, describing the tower as &quot;beachside luxe living&quot;.

It will sit across four amalgamated lots totalling 1,924 sqm between 44 and 50 Eden Avenue.

<img alt="" height="901" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_2.jpg" width="1200" />

There will be 70 two-bedroom apartments, varying in sizes and aspects,&nbsp;with each having either a&nbsp;multi-purpose room or study.&nbsp;

To keep up to date with the development and its launch, enquire here

The 24 three-bedroom apartments are located on levels nine and up.&nbsp;A unique feature of the design are the proposed two-storey &ldquo;beach houses&rsquo; that fringe the building on the ground plane.&nbsp;

The residences boast their own private street access and provide owners with all the creature comforts of a modern day beach house but with the benefit of access to resort style facilities.

The development will be&nbsp;crowned by a rooftop amenity level featuring an infinity edge pool, sun beds, adjoining spa, a wet deck, garden day beds and barbecue booths.

<img alt="" height="724" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_3.jpg" width="1200" />

An emphasis on health and wellness is apparent with a gym, sauna and steam room proposed, as well as a rare inclusion for apartment projects, an open air ice bath.

The team discussed the popular working from home trend and believe that many new apartment buildings don&rsquo;t provide the necessary space and amenity for residents.&nbsp;

In doing so, the developer revealed their plan to deliver a designated professional work space on the rooftop with six private work from home offices, or &ldquo;zoom rooms&rdquo; as many are now calling them, as well as a function room and boardroom with private outdoor dining space.

<blockquote>
&quot;Bringing a natural elegance to the barefoot beach house&quot;

Plus A​rchitecture​
</blockquote>

The development is expected to launch around Easter 2022.

To keep up to date with the development and its launch, enquire here

There&#39;s expected to be huge interest given the location, which has seen unprecedented demand in the last 12 months.

<img alt="" height="725" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eden_ave_coolangatta_4.jpg" width="1200" />

Miles Residences kicked off the boom back in Christmas last year, when the first stage of the wider $380 million KTQ Group redevelopment of the Kirra Beach Hotel, secured a sell-out after thousands of enquiries flooded in from all over the country.

Rockpool at Rainbow Bay, the luxury apartment project of the architect-turned developer Joe Adsett, sold out before even launching. That&#39;s located just in front of Eden Ave.

There&#39;s the nearly sold-out Esprit, by S&amp;S Projects on Boundary Street, with its own luxury wellness rooftop.&nbsp;

Currently selling are the luxury developments The Emerson, by developer&nbsp;Hirsch &amp; Faigen, which has just 22 apartments, and SUR Kirra Beach, from the local Cru Collective, which has just 10 apartments, starting from $4 million.

Plus A​rchitecture​ has drawn up the plans for the Eden Avenue development, describing the tower as "beachside luxe living".

"Beachside luxe living" set for Rainbow Bay as new apartment tower proposed

There&#39;s a fresh opportunity for the luxury Gold Coast apartment buyer, with the local developer Cru Collective launching sales for Sur Kirra Beach, their hotly anticipated boutique residential tower on the Coolangatta dress circle Musgrave Street.

Cru, led by managing director Chris Bolger, are offering just the 10 apartment across the 13-level tower which has been&nbsp;designed by BDA Architecture. BDA&nbsp;was&nbsp;inspired by the longboards that established the Kirra surfing culture in the 1960s.

The unique site pocket at 2 Musgrave Street allows for a distinct floor plan that is fin like in shape, capturing views from every angle of the property.

Crowning the development will be a two-level penthouse.&nbsp;

Bolger expects buyers to be predominantly locals.

&quot;The location is iconic and we have an extensive waiting list of people from the immediate area or those that have holidayed in Kirra or rainbow Bay for years,&quot; Bolger says.

[smartcode_project:default project_id=102920 project_image_fid=180635]

&quot;It&#39;s a&nbsp;very nostalgic location for loyal Kirra fans.&quot;

Apartments in Sur, meaning above and beyond, will span&nbsp;300 sqm apartments will have three ensuited bedrooms, including a huge master wing with walk-in wardrobe, two living areas, a kitchen with butler&#39;s pantry, wine cellar, and a dry bar with built in ice maker.

Each apartment will have their own private foyer, direct from the lift.

Balconies have been oriented to face east, to capture views from Rainbow Bay to Stradbroke Island, with the rear balconies to look back to the hinterland, offering views that will never be built out.

[smartcode_project:default project_id=102920 project_image_fid=180640]

Cru Collective decided to refine the already approved plans, which saw the levels, and in turn apartments, reduced.

Bolger said the size was dropped to make Sur more in-keeping with Kirra Beach.

&ldquo;At the heart of Cru Collective&rsquo;s design approach is the desire to create exceptional living spaces in extraordinary locations that meet the expectation of the sophisticated buyer,&rdquo;&nbsp;Bolger said.

[smartcode_project:default project_id=102920 project_image_fid=180639]

&ldquo;By reducing the volume of apartments and raising ceiling heights of the original plans for the Kirra site we will deliver spaciousness and opulence that is typically reserved for high-end standalone houses.

[smartcode_project:default project_id=102920 project_image_fid=180035]

Prices start from $4 million, with the price yet to be established for the&nbsp;penthouse.

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna. 
 
&ldquo;Sur Kirra Beach is our latest commitment to always producing premium quality homes that substitute the conventional high density apartment trope for a boutique approach to vertical living,&quot; Bolger added.

&ldquo;Over the past few months since we acquired the site, we have already received an astounding amount of local and national interest in what will be a striking addition to the Kirra beachfront. It&rsquo;s such a unique and iconic location.&rdquo;

Cru Collective is launching Sur Kirra Beach with a view to commencing construction in early 2022.

[smartcode_project:default project_id=102920 project_image_fid=180639]

<h2>About the developer</h2>

The local Gold Coast-based Cru Collective have a proven track record, selling out&nbsp;Acqua in Palm Beach and Arcadia Rise in Currumbin.

The award-winning developer has more than a decade of experience in residential and commercial property across south-east Queensland,&nbsp;currently delivering a development pipeline totalling $150 million in projects.

Sur Kirra Beach follows the sell-out and completion of Cru Collective&rsquo;s $40 million Siarn Palm Beach North apartment project.

&nbsp;

[smartcode_project_cta: project_id=102920]

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna

Inside Cru Collective's new luxury Kirra Beach apartment development, Sur Kirra Beach

The Gold Coast is set for its first ever residential rooftop wellness centre at Esprit, the new Rainbow Bay, Coolangatta apartment development by S&amp;S Projects.

Dubbed Club Esprit,&nbsp;the wellness rooftop will sit above&nbsp;97 apartments at 6432 Boundary Street, two interconnected buildings&nbsp;above Rainbow Bay Village. It&#39;s being dubbed as fit for purpose for an elite athlete.

Club Esprit will sit on the rooftop of the 11-level building. KMSM agent Jayde Pezet will handle the sales.

S&amp;S director Paul Gedoun says Esprit will re-shape the way residents experience their new beachside home.

[smartcode_project:default project_id=102921 project_image_fid=172174]

&ldquo;We wanted to create a recreational space that went beyond functionality, we wanted an oasis catered to creating a sense of community among like-minded residents,&rdquo;&nbsp;Gedoun said.

&ldquo;There is nothing in the same league of Club Esprit across the entire Gold Coast and we believe it will revolutionise the way our residents experience the beachside way of life.&rdquo;

Club Esprit will span over 1,100 sqm&nbsp;and will feature an extensive list of&nbsp;wellness and recreational amenity. There will be&nbsp;exercise and recovery facilities, including a&nbsp;gym and yoga lawn, as well as a&nbsp;private remedial treatment room, ice bath, infrared sauna, and steam rooms.

[smartcode_project:default project_id=102921 project_image_fid=172129]

A 25-metre lap pool and poolside cabanas will run the whole length of the rooftop, offering 360 degree views, from Snapper Rocks and Rainbow Bay to the&nbsp;city skyline and hinterland.

Club Esprit will include a children&rsquo;s play lawn, complete with play equipment and breakout&nbsp;recreational spaces. Residents will be able to book the private dining room, designed with hosting a number of guests. There&#39;s a number of private terraces, barbecue areas, and an outdoor cinema.

[smartcode_project:default project_id=102921 project_image_fid=172173]

&ldquo;Rainbow Bay&rsquo;s natural amenity organically inspires an active lifestyle, whether it&rsquo;s surfing the world class point breaks or traversing the beachside recreation paths, and so we wanted our residences to provide the necessary outlets to complement this,&rdquo;&nbsp;Gedoun added.

Esprit has been designed by&nbsp;Cottee Parker Architects.

[smartcode_project:default project_id=102921 project_image_fid=172175]

Sandra Brown, director of Cottee Parker, says they&nbsp;&nbsp;wanted to evoke that feeling of a Queenslander by the beach.

&quot;The generous interiors, deep balconies and nods to coastal design provide a relaxed sense of luxury,&rdquo; Browne said.

S&amp;S are now strangers to the area, having sold out their $74 million Flow Residences, as well as the recent sell out of Awaken Residences.

S&S director Paul Gedoun says Esprit will re-shape the way residents experience their new beachside home

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