<a href="https://www.apartments.com.au/new-apartments/smith-by-valli-collingwood-224-228-smith-street-collingwood-vic-3066">Smith Collingwood</a> is a new boutique apartment development bringing a refined, design-led approach to one of Melbourne’s most established inner-city neighbourhoods.

Designed by <a href="https://www.apartments.com.au/architects/pandolfini-architects">Pandolfini Architects</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/lisa-buxton-interiors">Lisa Buxton</a>, Smith by Valli sits on iconic Smith Street and comprises just 22 residences tailored toward owner-occupiers seeking a more considered style of apartment living.

[smartcode_project:default project_id=140747 project_image_fid=367540]

The design of Smith focuses on a north-facing orientation across all residences, a relatively uncommon feature in dense inner-Melbourne settings. Each apartment has been planned to maximise natural light and outlook, alongside a material palette defined by warm tones, custom joinery, and a full suite of Gaggenau appliances.

The development comprises a mix of one, two, and three-bedroom apartments, with pricing currently ranging from just under $1 million to around $4.85 million for the premium penthouse-level residences, reflecting growing demand for luxury owner-occupier product in Melbourne’s inner urban market.

Residents will also have access to a private rooftop garden designed as an elevated retreat above the city, &nbsp;featuring curated landscaping, veggie boxes, intimate seating areas and spaces for relaxed gatherings. Sustainability has also been integrated into the project through a 7-star energy rating and two secure bicycle facilities for every residence.

[smartcode_project:default project_id=140747 project_image_fid=367529]

Smith by Valli sits in the heart of one of Melbourne’s most established retail and hospitality strips, within walking distance of venues such as Falco Bakery, Carnation Canteen and Alimentari, alongside parks and everyday services. With a Walk Score of 99, the location reinforces the project’s positioning toward buyers prioritising walkability and access over car dependency.

With only a limited number of residences, Smith reflects growing demand for smaller, highly curated apartment developments that prioritise design quality, liveability, and connection to neighbourhood character.

[smartcode_project_cta:default project_id=140747]

Joel Robinson

Smith by Valli delivers a refined collection of luxury residences to Melbourne’s inner north

<a href="https://www.urban.com.au/developers/far-east-consortium">Far East Consortium</a>’s 640 Bourke Street stands as a testament to&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic-3000">Melbourne</a>’s ability to bridge its storied past with a bold vision for the future.&nbsp;

Rising above the heritage-listed Eliza Tinsley building, the development reflects a broader shift toward adaptive reuse in the city, where historical assets are retained and reinterpreted as part of new residential development.

Designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>, <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> incorporates the Eliza Tinsley building as its foundation, housing a grand gallery and lobby space that serve as both a functional and symbolic centrepiece. The heritage façade informs the tower’s design, creating a connection between Melbourne’s past and its contemporary skyline.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=365684]

Above this historic base, the 68-storey tower will deliver just over 600 residences, a notable reduction from earlier schemes, reflecting a deliberate move toward larger-format apartments and a stronger owner-occupier focus.

Unlike traditional CBD developments that prioritised investor stock, 640 Bourke Street has been repositioned to respond to changing buyer expectations.

"The discussion was all around making 640 Bourke Street the best residence to live in, to be much more focused on the people in the building rather than people looking at the building," Marsland explained.&nbsp;

This shift is evident in the development’s interiors, which emphasise practical luxury with spacious layouts, high ceilings, and floor-to-ceiling windows framing sweeping views of Melbourne and Port Phillip Bay.&nbsp;

“What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Lauren Sheldon, Far East Consortium’s Director of Sales and Marketing, said.&nbsp;

[smartcode_project:default project_id=509 project_image_fid=365687]

Rothelowman Associate Jun Chang added, "We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."&nbsp;

Amenities spanning more than 3,000 sqm across multiple levels further reinforce this focus on resident experience. These include a pool, gym, co-working areas, and a range of hospitality-inspired spaces such as a whisky lounge, library, and private dining rooms, many drawing reference from traditional bathhouses and Melbourne’s laneway culture.

"We wanted to make both the pool and the gym area to be absolutely destinational, and when you traverse across to these spaces, there is a gentle familiarity to the beautiful notions of the hammams and the Roman baths, a gentle nod to history," Chang noted.

At street level, the project contributes to the ongoing transformation of the western CBD, with upgrades to Langs Lane and the introduction of retail, hospitality, and gallery spaces designed to activate the precinct and strengthen its connection to the surrounding city fabric.

[smartcode_project:default project_id=509 project_image_fid=365689]

The location places residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market, and the Docklands waterfront, positioning the development within a rapidly evolving inner-city neighbourhood.

"We believe it's the best site left in the city of Melbourne," Craig Williams, Executive Director at Far East Consortium, said.&nbsp;

640 Bourke Street is Far East Consortium’s 14th building in Melbourne’s western CBD.

"A very elegant designed building. It's going to be a Melbourne statement for many, many years to come."

One-bedroom apartments are priced from around $640,000, with 640 Bourke Street targeting completion in 2029.

Renders shown are Artist's Impressions correct as of May 2026.

[smartcode_project_cta:default project_id=509]

Heritage-led design anchors Far East Consortium’s 640 Bourke St, Melbourne

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD Group</a> has set a new residential price record in Queensland with the $30 million sale of the penthouse at its <a href="https://www.apartments.com.au/new-apartments/one-burleigh-88-the-esplanade-burleigh-heads-qld-4220">ONE Burleigh</a> development in Burleigh Heads.

The sale equates to around $37,500 per sqm.

The two-level, 800 sqm penthouse, featuring five bedrooms, five bathrooms, five car spaces, and a private infinity pool overlooking the Pacific Ocean, was acquired by a Gold Coast-based entrepreneur, highlighting continued demand for ultra-premium beachfront product.

Selling agent Freddie Tehle of PRD Burleigh Heads said the result reflects tightening supply of high-quality, large-format apartments in Burleigh.

“There’s very limited opportunity to secure this level of scale and absolute beachfront position in <a href="https://www.apartments.com.au/developments/burleigh-heads-qld-4220">Burleigh Heads</a>,” Tehle said.

“Buyers are increasingly seeking apartments that genuinely replace a standalone home, and this penthouse delivers that with its size, privacy, and direct ocean frontage.”

[smartcode_project:default project_id=146358 project_image_fid=323057]

The sale comes as construction progresses on ONE Burleigh, a boutique development of 17 full-floor residences at 88 The Esplanade, scheduled for completion in early 2027.

Developed by MAYD Group and designed by <a href="https://www.apartments.com.au/architects/mas-architecture-studio">MAS Architecture</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/sici-design">Sici Design</a>, the project has been positioned as a collection of house-sized beachfront apartments, each occupying an entire floor with around 381 sqm of internal and external living space.

When construction commenced, MAYD director Todd Mould pointed to the long-term resilience of premium coastal real estate as a key driver behind the project.

“Real estate, particularly at the premium end, remains one of the most resilient and proven long-term investment avenues,” Mould said.

“Our ambition is that anyone who buys a MAYD-built product can genuinely feel the care, craftsmanship and commitment we bring to every detail.”

[smartcode_project:default project_id=146358 project_image_fid=323055]

Each residence has been configured with four bedrooms, multiple living zones, a private office, and expansive ocean-facing terraces. Interiors draw on a restrained material palette, including travertine stone, timber joinery, and integrated premium appliances.

Interior designer Sici Design said the approach was to reflect the project’s coastal setting through both materiality and spatial planning.

“ONE Burleigh is our vision of luxury living, designed to bring the essence of Burleigh Heads' vibrant coastal beauty into an unparalleled residential experience.”

Residents will have access to a suite of wellness-focused amenities, including pools, sauna facilities, and dedicated relaxation spaces, reflecting a broader shift toward lifestyle-driven apartment design on the Gold Coast.

[smartcode_project:default project_id=146358 project_image_fid=323052]

The project occupies a southern Esplanade site with uninterrupted beachfront frontage, an increasingly rare offering in Burleigh Heads, free from the Norfolk Pines that line much of the coastline and often limit direct ocean outlook.

Mould said the design intent was to balance that outlook with a sense of retreat.

“Living at ONE Burleigh is about how your day naturally unfolds, morning light across the ocean, coffee on the balcony, and being in Burleigh but elevated above the noise.”

The result further reinforces Burleigh Heads’ emergence as one of the Gold Coast’s most tightly held and supply-constrained beachfront markets, where boutique, owner-occupier-focused developments are increasingly setting new price benchmarks.

[smartcode_project_cta:default project_id=146358]

MAYD Group sets Queensland record with $30 million penthouse sale at ONE Burleigh in Burleigh Heads

Apartment developers in the Gold Coast are finding new, creative ways to differentiate themselves from competing projects, as new supply starts to flow through up and down the Coast.

Developer BIG Projects brought in the renowned Sydney-based design studio YSG Studio to craft the interiors for The Frederick, BIG Projects' new Mermaid Beach project and YSG Studio's first move into the multi-residential development space.

[smartcode_project:default project_id=110588 project_image_fid=5346]

It was a strategic move for BIG Projects to bring in a Sydney eye to the development.

“Our role is to give our design partners the space and freedom to explore,” says Matt Barrett, Director of BIG Projects.

“We wanted YSG Studio to capture the essence of Nobby’s, to design a building that embraces life, light and connection, while creating a genuine sense of place.”

There are only 39 apartments in The Frederick, including a striking beach house, just 100 metres from the booming Nobby Beach precinct.&nbsp;

[smartcode_project:default project_id=110588 project_image_fid=5347]

Yasmine Ghoniem, Director of YSG Studio, says their vision&nbsp;for The Frederick "reinvents coastal living."

“Nobby’s has such an iconic energy, it’s one of those rare pockets of the Gold Coast where the community, the beach, and the streets all feel connected,” Ghoniem says.

"Responding to the neighbouring coastline, soothing curves add a relaxing regional overlay, while unique detailing really sets it apart. It’s a place that feels lived in from the moment you step inside.”

A standout feature of The Frederick is its rooftop terrace, an uncommon inclusion for a boutique, low-rise building, where amenity is typically concentrated at ground level.

[smartcode_project:default project_id=110588 project_image_fid=5360]

Positioned to capture panoramic views from the hinterland to the ocean, the rooftop has been designed as a series of intimate zones. It includes a pool, sauna, sun decks, workspaces and dedicated entertaining areas.

“The rooftop was conceived as a collection of spaces where residents can unwind and connect, an extension of the Nobby’s lifestyle,” Barrett says.

Architecture for the project was led by Plus Studio, with landscape design by LDG Landscape Architecture.

SRQ Projects Director Nick Clydsdale, who is handling sales at The Frederick, says the majority of enquiry is coming from South East QLD and Victorian buyers who have been actively searching between Broadbeach and Mermaid Beach for some time.

"They’ve reviewed a number of projects, however this one has stood out for its unique detailing and compelling design,"&nbsp;Clydsdale says.

Site demolition is slated for this month, with construction commencing soon after. BIG Projects is targeting a late 2027 completion.

[smartcode_project_cta:default project_id=110588]

Sydney’s YSG Studio makes Gold Coast multi-residential debut with BIG Projects at The Frederick

Melbourne-based property developer ALTA Property has this week achieved planning approval for the adaptive re-use of a former commercial tower into a $200 million, 169-apartment project at 10 Queens Road, one of the last developable sites along the Albert Park Lake-fronting boulevard.&nbsp;

Set within one of Melbourne’s most sought-after precincts and designed by <a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser and Partners</a>, the illustrious building will offer unparalleled views across Albert Park Lake, Port Phillip Bay and Melbourne CBD.&nbsp;

The mix of 1, 2 and 3-bedroom residences will be complemented by a ground-floor amenity featuring private dining, a lounge bar, gym and wellness spaces, co-working, outdoor communal gardens, and retail.&nbsp;

The 17-storey building is a masterclass in adaptive re-use, with the existing commercial building’s façade, shell and internal structure to be retained, before high-end residences are built from the ground up in a newly built Albert Park facing addition to the building.&nbsp;

Sitting atop the building will be two 320+sqm penthouses with private rooftop terraces, which are expected to be priced between $9 - $11 million.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="aa11211b-5581-43f9-940c-fc84d30a0e61" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/C_04.png?VersionId=Yhf5p_1EgGDu_zOIMFgvA8Ug8j3sTFQs" />

Architecturally, the building will feature a curved, geometric façade that celebrates and elevates the existing structure, with warm, muted tones which were selected to extend the materiality of the existing building rather than contrast it.&nbsp;

Interiors will bring together three metre high ceilings with waffle concrete in some spaces, natural timber, granite and Australian materials, culminating in crafted, generous and considered spaces that are defined by authenticity.&nbsp;

The adaptive re-use means that the Queens Road project will be a sustainability led, high-quality finished product, with a 62% saving in carbon emissions by re-using the existing structure rather than knocking it down and rebuilding.&nbsp;

ALTA Property was launched by Nigel Givoni in 2023, bringing over 25 years of experience in multi level residential delivery.&nbsp;

Melbourne’s property market growth is currently led by apartments. According to RPM VIC Apartments &amp; Townhomes Market Report (April 2026), units are outpacing houses, especially in the middle ring suburbs where median prices hit $757,500 – a four-year high that represents 2.9 percent growth quarter-on-quarter.&nbsp;

<img alt="ALTA Property achieves permit approval for $200 million Queens Road tower" data-entity-type="file" data-entity-uuid="647e13d7-b4bc-433a-9bc9-fe3c3dd4f2ec" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/V_06.png?VersionId=ou4NUCWUgA3NAy.6CQJlEdKX50j3dOk6" />

For ALTA Property Founder Nigel Givoni, this performance speaks to the confidence he has in the Melbourne market.&nbsp;

“Queens Road represents a rare opportunity to continue to shape our presence in the Melbourne market.,"&nbsp;Givoni says.

"With a considered project team and a premier site along one of the city’s most sought-after boulevards, we look forward to contributing to the fabric of this established address.

“Other Australian markets are getting a lot of attention, but I believe the depth of value in Melbourne is being overlooked. The fundamentals are strong, population growth is steady and, based on our preliminary conversations with a leading builder, construction costs are beginning to normalise, creating further opportunity."

Givoni says the project is a&nbsp;highly considered example of adaptive re-use, delivering quality, high-end residences, premium hotel-inspired amenities and an architecturally striking façade, all achieved without the need to remove the existing structure.

"We are really looking forward to the market’s response,” he said.&nbsp;

ALTA Property to deliver $200 million Queens Road apartment tower

Milieu Property

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Milieu Property's latest Brunswick residential project is looking to bolster the suburb's growing design-driven credentials in higher density living.

The area in and around Anstey Station, in particular, is establishing a reputation for high-end sustainable and community-driven design, with Milieu's Breese Street the latest project intent on becoming reality. DKO Architecture and Breathe Architecture have collaboratively designed the seven level project which Milieu notes as being their most community-centric to date.

So much so, design presentations took place last week with prospective residents, with the intent of refining the design further. 

This week's round of consultation follows on from a ‘Liveability Survey’ conducted for the project earlier in the year, facilitating the free exchange of ideas on all aspects of the building’s design. One outcome of the design symposium will see Breese Street limited to a maximum of five apartments per floor.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/180410_albion_preview.jpeg" rel="gallery-all" title="Breese Street rendered in situ. Image: Milieu Property"><img alt="" class="image-article-full-width-580px" height="814" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/180410_albion_preview.jpeg?itok=0Dm8t-8N" title="Breese Street rendered in situ. Image: Milieu Property" width="580"></a>

<figcaption>Breese Street rendered in situ. Image: Milieu Property</figcaption></figure>With sustainability high on Milieu's agenda, the design team has shadowed other developments in the Anstey precinct by incorporating a highly active rooftop area. Described as a “backyard in the sky”, the building’s rooftop will see a communal vegetable plot plus native plants selected by landscape design practice MALA.

The intent is to create a bionetwork capable of attracting and sustaining butterflies, birds and introduced animals such as frogs.

Rooftop aside, Breese Street is targeting a 7.5 Star Energy Rating, positioning it as one of Melbourne's most environmentally sustainable developments. No energy will be required to heat or cool the building due to the characteristics of the project's design, although a 30-kilowatt PV solar panel system will be incorporated across Breese Street's sloping roof.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/180409_b_rooftop_preview.jpeg" rel="gallery-all" title="Intended rooftop terrace. Image: Milieu Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/180409_b_rooftop_preview.jpeg?itok=BGpwQFLa" title="Intended rooftop terrace. Image: Milieu Property" width="580"></a>

<figcaption>Intended rooftop terrace. Image: Milieu Property</figcaption></figure>Additional energy requirements for the development will come from 100% GreenPower purchased by the future owners’ corporation, which "utilises renewable energy sources, off-sets carbon and allows residents to access wholesale energy prices" according to Milieu. 
Further to this, the development is proposed to create or consume no fossil fuels.

Breese Street will join a trio of additional high density residential projects in the Anstey precinct that boast progressive design and sustainability credentials. Apartments.com.au has over recent years reported on <a href="/news/is-this-melbournes-best-new-residential-development">The Commons</a> which was a watershed development in the area. 
Directly opposite The Commons and a stone's thrown from Breese Street is <a href="/news/nightingales-initial-project-reaches-completion-as-more-in-the-series-begin-construction">Nightingale</a>, also the work of Breathe Architecture.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/180410_interior_living_00_preview.jpeg" rel="gallery-all" title="Interior space. Image: Milieu Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/180410_interior_living_00_preview.jpeg?itok=9punk4Xd" title="Interior space. Image: Milieu Property" width="580"></a>

<figcaption>Interior space. Image: Milieu Property</figcaption></figure>The trio of developments along with the forthcoming Nightingale Village development further south on Breese Street has prompted Milieu to describe the Anstey precinct as "on the precipice of a housing revolution of international significance." 

Nightingale Village has previously been <a href="/news/nightingale-housing-plans-seven-buildings-across-brunswicks-duckett-street">covered</a> by Apartments.com.au, and will see the collaboration of seven architecture firms in designing multiple buildings that will adhere to the social, environmental and financial sustainability principles of the Nightingale model. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/nightingalevillagemap.jpg" rel="gallery-all" title="Nightingale Village. Image: http://nightingalehousing.org"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/nightingalevillagemap.jpg?itok=PjClHjF5" title="Nightingale Village. Image: http://nightingalehousing.org" width="580"></a>

<figcaption>Nightingale Village. Image: nightingalehousing.org</figcaption></figure>
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silvermb

Emphasis on sustainable design for Milieu's latest in Brunswick

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Developer Milieu Property has stepped up in scale with their latest residential project.

Specialising in small scale developments to date with a slant toward progressive urban design, the firm has now taken 121 Lygon Street on the western side of Lygon Street to planning. Larger than the developer's previous projects, the development would be inserted into an evolving Lygon Street streetscape which over recent years has seen the completion of numerous apartment buildings.

Along for the ride is regular cohort Fieldwork who have created a design outcome very much in line with their signature look.

<h2>121 Lygon Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image81_0.jpg" rel="gallery-all" title="Lygon Street hero perspective. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image81_0.jpg?itok=dj_If0G-" title="Lygon Street hero perspective. Image: Fieldwork" width="580"></a>

<figcaption>Lygon Street hero perspective. Image: Fieldwork</figcaption></figure><ul>
<li>Site area: 1,382 square metres</li>
	<li>Apartments to Lygon Street, townhouses to secondary Edward Street frontage</li>
	<li>56 dwellings: 5 x 1BR, 39 x 2BR, 4 x 3BR, 8 x TH</li>
	<li>Ground floor retail/cafe: 163 square metres</li>
	<li>3 basement levels: 71 vehicles and 76 private/visitor bicycle bays</li>
	<li>152 square metre rooftop terrace</li>
</ul>
<h2>Designing for Brunswick East</h2>

<blockquote>
119A - 121 Lygon Street proposes a bold, considered residential project which responds to the evolving context of East Brunswick. The design speaks to the site’s dual interface: the active, bustling and developing Lygon Street and the finer grain residential character of Edward Street.

Through formal articulation, a considered material palette and sensitive treatment of the ground floor interface, the proposal mediates these two conditions and that speaks to both future and existing contexts.

It sets a strong, contextually responsive precedent for future development of the area which positively embraces growth.
<cite>Fieldwork design report</cite>
</blockquote>

In a broader sense 121 Lygon Street is a continuation of Fieldwork's trademark look that has seen the firm shoot to prominence.

The townhouse component fronting Edward Street takes design cues, particularly in the brick work presentation, from other Fieldwork projects such as <a href="http://www.fieldworkprojects.com.au/projects/ruskin-st-elwood">Ruskin Street</a>, <a href="http://www.fieldworkprojects.com.au/projects/clyde-st">Clyde Street</a> and <a href="http://www.fieldworkprojects.com.au/projects/armadale-townhouses">Armadale</a>. The taller structure fronting Lygon Street is also typical of a mid-rise Fieldwork project.

In this regard 121 Lygon Street is straight out of the Fieldword playbook, and features vertically ribbed concrete panels akin to their other designs such as <a href="http://www.fieldworkprojects.com.au/projects/patch-apartments">Patch Apartments</a> and <a href="/developments/fitzroy-north-vic-3068">249 Queens Parade</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image80_3.jpg" rel="gallery-all" title="Townhouses fronting Edward Street. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image80_3.jpg?itok=w74rlWCQ" title="Townhouses fronting Edward Street. Image: Fieldwork" width="580"></a>

<figcaption>Townhouses fronting Edward Street. Image: Fieldwork</figcaption></figure>The Lygon Street application reinforces Milieu Property's liking for Melbourne's inner northern suburbs.

Of late all of the developer's pursuits have been confined to Fitzroy, Collingwood, Brunswick and surrounding suburbs. On the tail end of Collingwood's Peel Street reaching completion, the developer's pipeline includes another Collingwood project dubbed Bedford By Milieu and Breese Street in Brunswick.

According to Milieu Property the latter project is a joint design effort between DKO Architecture and Breathe Architecture, and will include 1, 2 and 3-bedroom apartments with a targeted 7.5-star sustainability rating outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_7.jpg" rel="gallery-all" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_7.jpg?itok=tuiKST0L" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork" width="580"></a>

<figcaption>Previous Milieu and Fieldwork collaborations. Images: Fieldwork</figcaption></figure>
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Milieu Property moves on Lygon Street's established apartment strip

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It's a period of intense activity for Melbourne-based Milieu Property with the expanding developer recently notching a significant milestone as a string of boutique projects come to the fore.

Milieu Property has won its first international gong at the recent Asia Pacific Property Awards, taking out the Project Marketing category for the 5-Star award. The recognition relates to Peel by Milieu, the developer's sold out Collingwood apartment project that is currently in the early stages of construction.

The Asia Pacific Property Awards are judged by an independent panel of 70 industry experts, with judging focuses on design, quality, service, innovation, originality, and commitment to sustainability.

An onsite display gallery bolstered by innovative print, online and outdoor advertising formed the backbone of the award-winning sales campaign with exhibitions also held within the onsite building which was heavily modified to create the display suite.

In a novel move, Milieu Property also created the 'Melbourne Milieu Broadsheet’, which had a print run of 20,000 copies and was distributed locally in order to garner awareness for both the development and display exhibitions.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image20_3.jpg" rel="gallery-all" title="Peel's construction is set to begin with site piling complete. Image: Milieu "><img alt="" class="image-article-full-width-580px" height="268" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image20_3.jpg?itok=3mtUTWvK" title="Peel's construction is set to begin with site piling complete. Image: Milieu " width="580"></a>

<figcaption>Peel's construction is set to begin with site piling complete. Image: Milieu</figcaption></figure><blockquote>
Reflecting on the campaign from start to finish I could not be prouder of what we have achieved. We are honoured to have our Peel By Milieu marketing campaign recognised and awarded by our peers at the International Property Awards.
At the time, Peel was our biggest project to date and the campaign we created was the next phase for Milieu and a step toward larger scale projects, consequently special attention and care were a must and we set out to attract, engage and inspire our target market.
<cite>Michael McCormack, Director, Milieu Property</cite>
</blockquote>

Milieu Property are hoping to replicate the success of their Peel Street endeavour with their latest project to hit marketing: Nth FITZROY.

Designed by Fieldwork, the project will feature 26 apartments within a skinned building, with operable external louvres set to maintain a dynamic look over the exterior. Interiors for the project have been designed by Flack Studio, with double glazed windows and cross ventilation for each apartment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_7.jpg" rel="gallery-all" title="Artist's impression of Nth FITZROY. Image: Milieu"><img alt="" class="image-article-full-width-580px" height="320" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_7.jpg?itok=JrJF3hyT" title="Artist's impression of Nth FITZROY. Image: Milieu" width="580"></a>

<figcaption>Artist's impression of Nth FITZROY. Image: Milieu</figcaption></figure>A display gallery at 3 York Street, Fitzroy North will hope to emulate the format of Milieu's Collingwood display suite. A pop up store and coffee outlet form part of the Nth FITZROY display, with the project's public launch slated for May 7.

Fieldwork have also designed Milieu Property's latest project at 2-8 Barry Street, Brunswick. With approval in place for a four level apartment building containing 36 apartments, Milieu Property have elected to pursue a more modest residential project of 21 dwellings within a four and five storey building.

Although Milieu Property expected the project to hit the market in mid 2016, the scheme is still with Moreland City Council with further assessment sought after the initial application advertising period.
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Milieu Property nabs an international award and launches Nth FITZROY

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Urban.com.au recently spoke with <a href="http://milieuproperty.com.au/">Milieu Property</a> co-founder and Director of Milieu Built (Milieu’s associated construction company) Michael McCormack about the company's ethos and values, their work and how Milieu was conceived.

The discussion with Michael began with his career post schooling as a carpenter; despite enjoying the trade wanted to become far more involved in the entire development process. He subsequently went back to study construction and it was during this time that he landed a position with Sinclair Brook, a project management firm that focuses on property development on behalf of large scale institutional clients, and which also supervised some of the larger scale projects in Melbourne.

Michael plied his trade there for seven years but came to realize that large scale projects weren't at his heart. Michael wanted to focus on something that he could relate to, such as the family home, something he believes everyone can relate to, and is of a scale that is far more relatable. Subsequently Michael shifted to BPM who are now much more of a large scale developer, but at the time were developing the types of projects that Michael and Milieu are currently pursuing - small scale apartment and townhouse projects.

<blockquote>
I realized pretty quickly that it was the scale that I wanted to work at - the scale that I live in and can relate to.
<cite>Michael McCormack</cite>
</blockquote>

Laurence Dragomir: Looking through Milieu's body of work, would it be fair to say that you develop a product that is geared more towards the owner-occupier market than say the investor?

Michael McCormack: 100%. Our target is myself, my friends, my family and when I say my family I mean my sisters. So I look at the established house prices in areas that I'd like to live in and appeal to me like Fitzroy, Carlton, North Fitzroy etc. and it's unaffordable for someone my age. I started thinking, well I can't afford an established home in that area, but I want to live in the area just not in an a large scale apartment building of say 200 apartments.

So what's the gap in the market? The gap in the market is something that I want to live in and how do I create it? That has been my focus, I suppose, since we started so that's very much why our developments are owner-occupier focused.

LD: Do you see in the foreseeable future an opportunity or desire to go up in scale, not so much high-rise but more an increase in density?

MM: Up until recently we have been doing smaller scale projects like 5 townhouses or 11 apartments for example, and we're about to launch a project in Collingwood called Peel, that is 35 apartments but again its focus is absolutely on occupiers. That has sort of been the mantra for the project - apartments to live in.

We looked at some of the apartment projects in the area and we noticed two things: there's kind of the larger scale apartment projects which are more geared towards investors and then there's a group of really nice apartment projects but they're often unaffordable. We've tried to pick the gap there and say let's focus this on owner occupiers whilst still creating apartments that are affordable.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/peel_by_milieu.jpg" rel="gallery-all" title="Peel by Milieu. "><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/peel_by_milieu.jpg?itok=MpAvDuL4" title="Peel by Milieu. " width="580"></a>

<figcaption>Peel by Milieu.</figcaption></figure>LD: You've worked previously with architects such as <a href="http://www.dko.com.au/">dKO</a> and <a href="http://www.fieldworkprojects.com.au/">Fieldwork</a>. What is your process in terms of engaging the architects you work with and picking the right architect for the right project?

MM: Initially we try and work with the same group of consultants, the same team consistently through our projects and we work with a select group of architects and dKO and Fieldwork are in that strand of architects. Cjoice of architect is based upon seeing whether the firm has similar ideals, aspirations and passions that we do for development. If you look at Fieldwork they've got a publication, Assemble Papers which is all about small footprint living.

Their interests in terms of development align very strongly with our own and that extends to design quality and design integrity - the guys we work with are unbelievable at what they do.

LD: I guess the hot topic at the moment in the industry is apartment standards, what is your take?

MM: It's a really interesting discussion and I think it really is an ongoing discussion. I know the guys from Assemble Papers are working on something in relation to it which I'm participating in and they're asking some interesting questions; not necessarily about asking people if they want a larger apartment because a lot of people will say yes, but they're asking would you be willing to sacrifice size for design. For instance would you rather a 45sqm well designed apartment over a 50sqm stock standard apartment? And I probably align with them on that.

I don't think you get the best outcome by prescribing a minimum apartment size. We respond to context and I think designers are very good at what they do; design is better if you do respond to context and the market rather than designing by a checked box which is unfortunately what SEPP 65 has done in Sydney. So you get apartment developments which respond to and meet all the requirements but aren't great.

What we do in inner Melbourne is try to unlock really small sites for appropriate development but often the requirements are so prescriptive that these sorts of sites cannot to be unlocked.

Ultimately I'm all for well designed apartments with quality amenity for the occupier and most of the principles the Better Apartments discussion paper talks about, but I don't think it needs to be so prescriptive.

LD: When are you looking at launching Peel? 

MM: We're going to launch it in early July. We've got a display suite on site and as part of that display suite we'll be running a series of exhibitions in a gallery within the space at the same time which is linked to <a href="http://milieuproperty.com.au/instagram">Melbourne Milieu</a> which we've launched on our website. We've sought to work with a group of photographers to catalogue Melbourne. It's not about our projects, you won't see our buildings or anything related to our projects.

Melbourne Milieu is more about hanging out in Melbourne and what inspires us. The photography exhibition is kind of an extension of that coupled with a Broadsheet publication that we're going to launch shortly.

Peel Street's a really important project for us and I think it's really the next step for us in terms of focusing on the occupier, but also moving towards trying to create something even more affordable than the work we've been doing up until now. What we have been doing to date is providing townhouses that are below an established house price but the reality is that not everyone can afford a townhouse so it's taking that next step to create apartment spaces that are very livable but are also attainable to people my age and younger.

LD: Thanks for your time Michael and looking forward to dropping in and checking out the Peel display suite.
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