Abadeen has released the whole-floor penthouse crowning its recently completed <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences</a> development in Cremorne, bringing the near-300 sqm residence to market for the first time.

Occupying the entire top floor of the boutique Lower North Shore development, the penthouse includes 221 sqm of internal living and a 74 sqm wraparound terrace, with a prized north-facing aspect taking in views across Middle Harbour.

The residence has been completed and fully furnished following a collaboration between Abadeen Executive Chairman Justin Brown and internationally recognised interior designer Jack Freeman, Founder and Managing Director of FREEMAN &amp; CO.

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and Freeman approached the penthouse as a finished home, sourcing furniture, artwork, lighting and objects from Australia and overseas.

[smartcode_project:default project_id=114246 project_image_fid=378718]

Pieces from Parisian design house Pierre Augustin Rose sit alongside contemporary artworks and bespoke lighting, with Freeman drawing on recent visits to PAD Paris and Salone del Mobile Milano for the final collection.

Brown said the aim was to create a penthouse that felt more like a large-scale private home than a traditional apartment.

"The experience begins the moment the lift doors open. You're welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.

"Every time someone walks through the front door they pause. It's not just the view, it's the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly.

"It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living."

[smartcode_project:default project_id=114246 project_image_fid=378713]

A secure lift provides exclusive access to the penthouse level, opening to a dedicated arrival foyer and dining area before the residence expands into its main living and entertaining spaces.

Floor-to-ceiling glazing runs across the northern side of the home, connecting the interiors with the terrace and Middle Harbour outlook.

The penthouse also features a fireplace and substantial chef's kitchen, while the wraparound terrace has been designed to accommodate both everyday outdoor living and larger-scale entertaining.

[smartcode_project:default project_id=114246 project_image_fid=378720]

Freeman said the interiors had been deliberately kept restrained to complement the scale, natural light and outlook already established by the architecture.

"The penthouse is a serene study in quiet luxury," Freeman said.

"The interior pairs soft, sculptural forms with warm timber, pale stone and a restrained neutral palette. Curated artwork and metallic accents add depth, while abundant natural light creates a calm, effortlessly refined atmosphere. In my world, less is always more."

Freeman said the approach was centred around collecting individual pieces rather than simply decorating the apartment.

"Every material, every object and every piece of furniture has been curated with intention. I am a true believer in collecting versus decorating.

"The architecture already provided extraordinary natural light, remarkable volume and an uninterrupted connection to Middle Harbour. Our role was to complement those qualities with unique one-of-a-kind pieces of fine art and collectible design sourced from recent travels around the world."

[smartcode_project:default project_id=114246 project_image_fid=378694]

Among the collection are solid bronze sculptures by Lorenzo Quinn, alongside a curated crystalware collection and pieces sourced from international design fairs.

Park Residences sits opposite Cammeray Golf Club, Cammeray Croquet Club and Grand Slam Tennis Cammeray, around 300 metres from Neutral Bay Village and its established collection of restaurants, cafés and retail.

Brown said the combination of a whole-floor floorplan, northern aspect and proximity to Neutral Bay was becoming increasingly difficult to find on the Lower North Shore.

"Completed whole-floor penthouses with a sun-drenched north-facing aspect and sweeping Middle Harbour views are exceptionally rare," Brown said.

"Add a quiet position opposite golf, croquet and tennis facilities, a level walk to Neutral Bay Village and only minutes to the CBD, and you have a lifestyle that's incredibly difficult to replicate.

"This is a home that offers the privacy and generosity of a luxury residence together with the convenience of one of Sydney's best-connected harbourside locations."

The penthouse will be exclusively marketed by SRM Residential.

[smartcode_project_cta:default project_id=114246]

Joel Robinson

Abadeen unveils penthouse at Park Residences in Cremorne

New Brisbane developer Dalcott has unveiled Marrone, the first of three residential projects it is planning in and around Browning Street in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a> will comprise 97 predominantly two- and three-bedroom apartments, with larger residences aimed squarely at the owner-occupier market.

The project will sit in a quiet pocket of South Brisbane between South Bank and West End, close to the restaurants, cultural attractions and riverfront amenity that have driven the suburb's continued transformation.

Dalcott is targeting buyers looking for more space and amenity than has traditionally been offered in the inner-city apartment market, particularly downsizers and professionals wanting to remain close to the city.

[smartcode_project:default project_id=149951 project_image_fid=377072]

Resident facilities will be concentrated around an extensive rooftop amenity offering, including a swimming pool, spa, infrared sauna, warm and cold magnesium plunge pools, private lounge, dining room and outdoor entertaining areas.

Dalcott Managing Director Lachlan Cottee said South Brisbane's combination of lifestyle, connectivity and established character had been central to the approach to Marrone.

“South Brisbane offers a combination of lifestyle, connectivity and character that’s difficult to replicate elsewhere in Brisbane,” Cottee said.

“Our focus has been on creating homes that feel connected to that environment while providing the level of design, functionality and quality that today's owner-occupiers expect.”

The residences will feature an expressive material palette. Italian Calacatta Viola marble, known for its deep burgundy veining, will be paired with aged brass tapware, Chestnut engineered timber flooring and Tuscan Oak joinery.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="b8d833da-3b30-496a-ae30-07bdff371b50" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.35%E2%80%AFAM.png?VersionId=P6DAgOfaQzIXljKKK5j3e5NhWtrHIu9G" />

Bathrooms will feature Nara Japanese ceramics and glass bricks, while clay, walnut and brass lighting will be used throughout the apartments.

Dalcott has appointed Realm Projects, led by Managing Director Shane Foley, to handle sales and marketing following previous sold-out collaborations between the groups.

Foley said the Brisbane apartment buyer had become increasingly focused on the quality of the home itself rather than simply securing an inner-city address.

“We expect to see strong demand from buyers who still want all the advantages of inner-city living but aren’t prepared to compromise on the quality of their home,” Foley said.

“Many will be downsizers looking to leave behind the maintenance of a traditional family home without giving up the space they enjoy, while others are likely to be professionals wanting a residence that reflects the way they live today.”

“Marrone responds directly to that demand, with generous floorplans, exceptional resident amenity and a location that places some of Brisbane’s best dining, entertainment and cultural attractions within walking distance.”

<img alt="Marrone" data-entity-type="file" data-entity-uuid="61f7b22f-899e-4c0f-940a-7d3ab1bfb93a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.44%E2%80%AFAM.png?VersionId=PvN1JYxBgUpyCB7efKo52WGdSDs9nmim" />

Marrone will be the first project delivered as part of Dalcott's broader investment in the precinct.

It will be followed by La Terra, a boutique project comprising penthouse-style, single-level apartments on a northeast corner site with extensive resident amenity and city views.

Cottee said Marrone represented the first stage of the group's longer-term plans for the area.

Dalcott was established in 2025 by Lachlan Cottee and Ben Dalgliesh, combining development and construction capability under an integrated model and focusing on architecturally considered residential projects.

Marrone will initially be offered through a pre-release registration campaign ahead of its broader public launch.

Dalcott targets owner-occupiers with South Brisbane debut Marrone

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

&nbsp;

&nbsp;

&nbsp;

Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

[smartcode_project_cta:default project_id=95606]

ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Far East Consortium brings Eliza Collection to 640 Bourke Street ahead of October construction start

Little Projects

The Melbourne-based developer Little Projects has redesigned its Broadbeach apartment tower Aperture, which had been knocked back at council.

Now seeking the sell the high-end project on a prime Broadbeach address at 20 Mary Avenue, on the border of the Broadbeach State School, Little Projects have had Plus remodel the luxury tower which had initially been designed by Elenberg Fraser. They've cut it in half from its 34 levels to just 17, and created a more curved facade.

<img alt="The new tower" data-entity-type="file" data-entity-uuid="2bab4377-6eb1-4739-ae76-0cae96462655" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-18%20at%208.46.01%20am.png?VersionId=ncLyeEvmWBG7NpCI5vbRiqHwbpgBteQi" />

It will still be as high-end as it was previously, just with fewer levels and apartments. Instead of 29 full floor and double-storey apartments, it will now be 17 full-floor apartments across 18 levels.

Level one will still home the resident facilities. There will be a pool, spa, barbecue area, and a gym with sauna and steam room.

From levels two to 18 will be 17 full-floor apartments, with three bedrooms each across its 158 sqm floorplate. There will be a further 13 sqm of balcony.&nbsp;

<img alt="Aperture" data-entity-type="file" data-entity-uuid="a7c0d810-e9e2-4a0b-a067-0bff1a219ad0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aperture.jpg?VersionId=qKgruOANowoiDwi13BEtM5.JQiH6Hxhv" />

The new plans for 20 Mary Avenue, left and right, and the former plans, centre

Despite Little Projects highlighting the former plans met a number of criteria, being code assessable under the Planning Scheme and being in a High Residential Density Zone Code, the plans were still rejected. The council suggested "the proposal does not meet the light rail urban renewal overlay code, high density residential zone code, and aspects of the high-rise accomodation design code and general provisions code."&nbsp;&nbsp;

Site amalgamation specialists and development site sellers GV Property Group have expressions of interest for 20 Mary Avenue.&nbsp;

Little Projects, headed by Paris Lechte and Leighton Pyke, have had success in Broadbeach before, selling out their nearby development Signature before it was completed.

They also have a development application sitting nearby for another high-end tower at 118 Old Burleigh Road. Expected to be in a joint venture with fellow Melbourne developer R.Corp, they are wanting to develop 33 apartments across&nbsp;37 levels on the corner of Old Burleigh Road and Australia Avenue.

<img alt="One Australia" data-entity-type="file" data-entity-uuid="67df3858-f5a5-4bf8-8a1a-14aba589e11f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-18%20at%209.22.32%20am.png?VersionId=9ToZ2k3HNZ4xvIe2m5ISWSUCW5hgg_lr" />

It will tower over the neighbouring Ocean Royale and Boulevard Tower, which are 16 and 17 levels respectively. They are also more focused on short-term accomodation apartments, whereas the new project, dubbed One Australia, will be another by Little Projects targeting the high-end owner-occupier.

DKO Architecture has put forward the designs for the slender tower, which will have full floor apartments, with 218 sqm of living space, from level two to level 33. Above will be a three-level penthouse with its own rooftop pool.

The new building will still be as high-end as it was previously, just with fewer levels and apartments

First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

The Melbourne-based Little Projects is set for its third Gold Coast apartment development.

Having secured all of the sales in their one per floor tower Aperture in Broadbeach following the sell out of Signature, Little Projects, led by Leighton Pyke, are sticking to Broadbeach.

They&#39;ve filed plans, in a joint venture with the fellow Melbourne-based developer R.Corp,&nbsp;for another high-end&nbsp;tower at 118 Old Burleigh Road, with 33 apartments across the 37 levels&nbsp;on the corner of Old Burleigh Road and Australia Avenue. It will tower over the neighbouring Ocean Royale and Boulevard Tower, which are 16 and 17 levels respectively. They are also more focused on short-term accomodation apartments, whereas the new project, dubbed One Australia, will be another by Little Projects targeting the high-end owner-occupier.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="788" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.55.16_am.png" width="1126" /></a>

DKO Architecture has put forward the designs for the slender tower, which will have full floor apartments, with 218 sqm of living space, from level two to level 33. Above will be a three-level penthouse with its own rooftop pool.

In their design statement, DKO noted they were&nbsp;inspired by two main concepts.

&quot;The first one is the idea of le estate or the Italian summer - the ideas of relaxation, inspiration and escape,&quot; DKO wrote in their submission to the Gold Coast City Council.

They said Italians pretty much own the concept of a long summer.&nbsp;

&quot;It is a tradition that is absorbed by its people.

&quot;August is the &ldquo;off&rsquo; month par excellence, especially in the days surrounding Ferragosto, a public holiday that takes place on 15 August.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="804" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.54.59_am.png" width="916" /></a>

&quot;For two to three weeks, the country shuts shop: companies stop operating while employees escape to the beach.

&quot;Cities become ghost towns while seaside resorts bustle at a laid-back pace.&quot;

DKO said the&nbsp;second concept draws on a strong modernist language and tradition, which is historically related to a strong European, and Italian, architectural tradition, and also closely linked to a sense of classical and timeless proportions and architectural detailing and language.

&quot;The building is conceptualised as a tripartite structure, a piece of paradise suspended between the context of sand and sea, and the sky which floats above in the shape of a tower,&quot; DKO added.

The extensive amenity is located on the first level above the podium.

&quot;It is envisioned as a place of escape from daily life, a suspended place of peace and quiet,&quot; DKO say.

The communal zone is book-ended by a pool towards the ocean end and an indoor/outdoor exercise zone towards Old Burleigh Road. In between, there are a series of smaller spaces including a co-work zone, residents lounge and a tucked away outdoor room which is elevated and provides views over the entire communal zone as well as views along Old Burleigh Road.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="754" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.54.27_am.png" width="846" /></a>

Broadbeach is one of the most popular suburbs for both developers and buyers in 2022. A number of Queensland&#39;s most high profile developers have lodged plans for both high and low density towers,

Mosaic has just filed plans for their first tower, and recently secured a second site around the corner for another project expected to launch this year. Anthony Quinn, in a joint venture with Glenvill, filed for an owner-occupier focused tower a few doors down on Old Burleigh Road, and while Morris Property Group have a few high and low density projects on the horizon in the suburb.

Little Projects secured the 690 sqm site through GV Property Group&#39;s Antonio Mercuri and Luke Reaby, who got the owners of the two-storey walk-up, around 40 years old, to band together the sell the prime site.&nbsp;

GV&nbsp;had over eight offers for the site from both local and interstate developers.

&quot;It&#39;s a complex site that was best suited to veteran developers and ones with local knowledge and experience,&quot; Reaby says.

&quot;The architecture and design has capitalised on the&nbsp;expansive&nbsp;43m frontage down Australia Avenue - taking advantage of the views of the water.&quot;

&quot;The shape of the site lends itself to a very unique design where each full floor apartment provides nearly 360 degrees of facade.&quot;

Reaby notes there are no beachfront&nbsp;projects in Broadbeach that aren&#39;t sold out and One Australia fills a much needed demand.

They've filed plans for another high-end tower at 118 Old Burleigh Road, with 33 apartments across the 37 levels on the corner of Old Burleigh Road and Australia Avenue

First look exclusive: Little Projects set for third Broadbeach apartment development with R.Corp joint venture

The Melbourne-based Little Projects has sought to meet the ever-growing demand for high-end apartments at their latest Gold Coast apartment development, Aperture.

The Broadbeach tower will be home to just 29 apartments across its 35 levels&nbsp;when it is completed in mid-2023, with buyers already showing interest due to the&nbsp;200 sqm plus of living space across each apartment.

Leighton Pyke, director at Little Projects, said that after the sell-out success of Signature around the corner, the team wanted to create something a little different.

&quot;Signature was obviously higher density with 245 apartments, a project of that scale takes considerably longer to move,&quot; Pyke said.

&quot;We saw there was a good level of demand for that larger product and wanted to take something to the high-end owner-occupier market quickly to try and meet that demand.&quot;

[smartcode_project:default project_id=108327 project_image_fid=181290]

Pyke and the Little Projects&nbsp;team engaged the Melbourne-based architect, Elenberg Fraser, to create the 120 metre tower, having worked with them previously on the design phase of a development of around 1000 apartments in Fisher​mans Bend in Melbourne.

It&#39;s only the second time the architecture firm has designed an apartment project on the Gold Coast. The only other is the mixed-use hotel and apartment development Mondrian at Burleigh Heads, currently in market.

&quot;We wanted to put a slightly different spin on what the Gold Coast usually offers - giving it an injection of an outside perspective,&quot; Pyke says.&nbsp;

&quot;Their involvement certainly sets us apart, potentially bringing a few new ideas to the Gold Coast.&quot;

[smartcode_project:default project_id=108327 project_image_fid=181281]

Pyke says there&#39;s already been a big wave of Sydney residents enquiring on Aperture.

With house prices rocketing in the Harbour capital, some downsizers and retirees are happy to take advantage of current market conditions and cash in on&nbsp;their longtime family homes and buy something smaller as a city base, freeing up money to secure a more expensive holiday home that they will spend a significant amount of time at.

Pyke however added that the same sentiment is felt with the local market, where there&#39;s also windfall house sales.

[smartcode_project:default project_id=108327 project_image_fid=181283]

House prices in Broadbeach - Burleigh experienced the highest annual growth in the Gold Coast in the 12 months to August 2021, with gains of over&nbsp;38&nbsp;per cent, according to data from the data-driven buyer&rsquo;s agency, InvestorKit.

Apartments in the same area&nbsp;grew by 15.7 per cent over the same period.

&quot;It&#39;s speeding up that transition to downsize, which is why we are seeing huge levels of owner-occupiers wanting to buy something that might be toward that higher price point.&quot;

Pyke says the team have a firm belief in the longevity of the Gold Coast apartment market, and are working towards securing more development sites heading in to 2022.

[smartcode_project_cta: project_id=108327]

"We wanted to put a slightly different spin on what the Gold Coast usually offers - giving it an injection of an outside perspective,".

Why Aperture, Broadbeach apartments are attracting the local and interstate buyer: Five minutes with Little Projects Director Leighton Pyke

The hotly anticipated Aperture, which will be one of the most high-end apartment developments&nbsp;in Broadbeach when completed in mid-2023, has officially launched to the market.

Following on from their successful first tower in Broadbeach, Signature, which sold out earlier this year, the Melbourne-based Little Projects took a different approach to&nbsp;Aperture, which refers to the opening of a lens&#39;s diaphragm through which light passes.

This time they&#39;re targeting the luxury owner-occupier, with every apartment on offer spanning a whole-level and offering over 200 sqm of internal and external space, enough space for a downsizer.

There are just 29 apartments across the 35 levels, with 26 full-floor apartments with three bedrooms, three bathrooms and three parking spaces. They start from $2.1 million, with every level of the 120 metre building offering uninterrupted ocean views from the balcony off the living area.

[smartcode_project:default project_id=108327 project_image_fid=181282]

Floorplans for the double-storey sub penthouse and penthouse are still in the works, but they expect to have four bedrooms and four bathrooms each.&nbsp;

Elenberg Fraser, who has designed a number of developments&nbsp;in Melbourne, created the modernist-inspired apartment building, with hand-crafted materials and a minimalistic design featuring throughout. Gaggenau appliances and natural timber and stone have been used for the interiors, creating an extra level of luxury rarely seen in the market.

Leighton Pyke, Director of&nbsp;Little Projects Co, reckons&nbsp;the south end of Broadbeach is quite possibly the ultimate location to soak up the central coastal atmosphere.

[smartcode_project:default project_id=108327 project_image_fid=181281]

&ldquo;It&rsquo;s part of a very tranquil enclave just a little bit away from the heart of the vibrant retail and dining precinct but within walking distance to all that Broadbeach has to offer, and only metres from the beach,&quot; Pyke says.

Pyke said they made a conscious effort to change the course from the high-density projects and instead offer full floor collection of apartments, offering enough space for the downsizer.

&ldquo;We put a lot of thought and energy into this project, alongside our talented team of architects, to come up with a design concept that blends with the superb location of the site.&rdquo;

&ldquo;With this project, we wanted to challenge expectations on how a luxury coastal residential collection should look and feel, so we devised a sub-tropical oasis that incorporates moody tone for an effortlessly luxe feel,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181285]

KM Sales &amp; Marketing agent Todd Matheson is handling the market.

Aperture will feature a&nbsp;lap pool on the podium level, with hotel-like day beds at either end. The pool is flanked by a long pool deck, and an adjoining 20 sqm barbecue area with outdoor dining space. On this level is a gym with a steam room.

The project sits just minutes from the patrolled Kurrawa beach, and a short walk from the heart of Broadbeach&#39;s Oracle dining and retail precinct. 
 
[smartcode_project_cta: project_id=108327]

Elenberg Fraser, who has designed a number of developments in Melbourne, created the modernist-inspired apartment building

Little Projects Co launch Broadbeach apartment development, Aperture

The headline grabbing news from&nbsp;the Gold Coast in August was Gurner's $1.25 billion plans for a four-tower super development in Surfers Paradise.

There's further moves&nbsp;from the likes of Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&amp;S Projects.

Urban has wrapped up all of the movements across the Gold Coast over August.

<h2>Abadeen launch Villea, Palm Beach apartment development</h2>

<h2>[smartcode_project:default project_id=106840 project_image_fid=172253]</h2>

The Sydney-based developer, Abadeen Group, has officially launched&nbsp;its first Gold Coast project.

Abadeen, founded and run by property industry veteran&nbsp;Justin Brown, is behind the latest Palm Beach tower, Villea.

The 69-apartment tower at 26 Mawarra Street has one,&nbsp;two and three-bedroom apartments,&nbsp;designed for owner-occupier.

All of the one-bedroom apartments have already been snapped up pre-launch.

Villea offers&nbsp;a rare affordable entry point in Palm Beach, with current and future projects in the pipeline predominantly targeted at the luxury owner-occupier, many with prices starting from $2 million and up.

For more information, <a href="/news/qld/abadeen-launch-villea-palm-beach-apartment-development">click here</a>.

<h2>Last chance to buy a La Mer, Main Beach apartment as luxury owner-occupier demand continues on the Gold Coast</h2>

<h2>[smartcode_project:default project_id=95606 project_image_fid=171652]</h2>

The luxury owner-occupier boom covering the whole of the Gold Coast&nbsp;is seeing apartments in&nbsp;luxury towers snapped up and sold out in double-quick time.

The latest is La Mer, the 34-level Main Beach apartment project on at 3580&nbsp;Main Beach Parade

More than three quarters of the 29 apartments, developed&nbsp;by Polites Property Group in partnership with&nbsp;QNY Group, are already reserved, with the majority snapped up by locals.

The entry level three-bedroom apartments, which were priced at&nbsp;$2.35 million, have all been accounted for, with the remaining three-bed apartments now priced from $3.18&nbsp;million.

For more information, <a href="/news/qld/last-chance-to-buy-a-la-mer-main-beach-apartment-as-luxury-owner-occupier-demand-continues-on-the-gold-coast">click here</a>.

<h2>First look exclusive: Gurner reveals $1.25 billion, four-tower Surfers Paradise apartment development La Pelago</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="697" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_main.jpg" width="1200" />

The Melbourne-based developer&nbsp;Gurner, led by the high-profile developer&nbsp;Tim&nbsp;Gurner, has revealed its $1.25 billion plans for their&nbsp;Ferny Avenue, Surfers Paradise&nbsp;mega site.

The 11,000 plus sqm site at 108&nbsp;Ferny Avenue&nbsp;will be known as&nbsp;La Pelago, and will comprise four huge towers with nearly 1,000 apartments, around a quarter dedicated to a hotel.

Gurner&nbsp;swooped for their first residential development on the Gold Coast, and only their second in Queensland, following the collapse of&nbsp;Ralan, who had planned for two&nbsp;towers on the sprawling Budds Beach site.

La Pelago, likely named after the small commune in Italy,&nbsp;centralises on a private island theme, where&nbsp;each building is surrounded by over 9,000 sqm of amenity, lush tropical landscaping by SWA and pool-side water retreats, creating four private islands.

For more information, <a href="/news/qld/first-look-exclusive-gurner-reveals-1-25-billion-four-tower-surfers-paradise-apartment-development-la-pelago">click here</a>.

<h2>Little Projects set for boutique Broadbeach apartment tower aimed at the luxury owner-occupier</h2>

<h2><img alt="" data-entity-type="" data-entity-uuid="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/little_projects_broadbeach.jpg" width="1200" /></h2>

On the back of their successful sellout of their $200 million Signature Broadbeach, developer&nbsp;Little Projects&nbsp;Co are set for their second Gold Coast development, and it's just around the corner.

The new tower at 20 Mary Avenue in Broadbeach&nbsp;will be made up of just 29 full floor and double-storey apartments.

Designed for the owner-occupier by the award-winning architect&nbsp;Elenberg Fraser,&nbsp;each apartment will have at least three bedrooms, hand-crafted materials and a minimalistic design.

For more information, <a href="/news/qld/little-projects-set-for-boutique-broadbeach-apartment-tower-aperture-aimed-at-the-luxury-owner-occupier">click here</a>.

<h2>Chevron Island set for New York-inspired apartment tower Greenwich</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="568" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ention_chevron_one.jpg" width="1200" />

The residential development of the in demand Surfers Paradise enclave&nbsp;Chevron Island&nbsp;is set to continue.

The Brisbane-focused Ention Properties are the latest developer to enter the Gold Coast market from the Queensland capital. They're set to develop a&nbsp;New York-inspired apartment project, dubbed Greenwich, a reflection of Manhattan's famous Flatiron building.

Ention have reduced the number of apartments from 48 to 46, and increase the height level to 15. It will be&nbsp;targeted at owner-occupiers, KM Sales and Marketing associate director Todd Matheson says.

For more information, <a href="/news/qld/chevron-island-set-for-new-york-inspired-apartment-tower-greenwich">click here</a>.

<h2>First look: Marquee Development Partners lodge plans for new Kirra Beach, Coolangatta apartments</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="624" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/musgrave_kirra_2.jpg" width="1200" />

Fresh off selling out their&nbsp;Kirra Beach&nbsp;apartment development SOL before it even hit the open market, the local Gold Coast developer Marquee Development Partners are on to their next project.

And it's literally just down the road&nbsp;at&nbsp;4 Musgrave Street, on the in-demand&nbsp;Kirra Beach&nbsp;in Coolangatta.

The Brisbane-based Ellivo Architects have drawn up the plans for the 14-level tower,&nbsp;which will home 39 apartments.

For more information, <a href="/news/qld/first-look-marquee-development-partners-lodge-plans-for-new-kirra-beach-coolangatta-apartments">click here</a>.

<h2>Esprit, S&amp;S Projects new Rainbow Bay, Coolangatta apartments to feature Gold Coast's first rooftop wellness centre</h2>

[smartcode_project:default project_id=102921 project_image_fid=172129]

The Gold Coast is set for its first ever residential rooftop wellness centre at Esprit, the new Rainbow Bay, Coolangatta apartment development by S&amp;S Projects.

Dubbed Club Esprit,&nbsp;the wellness rooftop will sit above&nbsp;97 apartments at 6432 Boundary Street, two interconnected buildings&nbsp;above Rainbow Bay Village. It's being dubbed as fit for purpose for an elite athlete.

Club Esprit will sit on the rooftop of the 11-level building. KMSM agent Jayde Pezet will handle the sales.

For more information, <a href="/news/qld/esprit-s-s-projects-new-rainbow-bay-coolangatta-apartments-to-feature-gold-coasts-first-rooftop-wellness-centre">click here</a>.

<h2>Marquee prepare launch for Palm Beach apartment development, Northshore</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="745" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/northshore_marquee.jpg" width="1200" />

The South East Queensland developer Marquee Development Partners are continuing to bulk up their apartment development pipeline, following the speed of their latest&nbsp;Kirra Beach.

Marquee's&nbsp;Kirra Beach&nbsp;apartment development SOL didn't even hit the market, selling out all 46 apartments in the in-demand&nbsp;Kirra Beach&nbsp;in just 10 days.

The development, which&nbsp;will go down as one of the Gold Coast's fastest sell-outs,&nbsp;was Marquee's eighth project, and they're set to launch their ninth.

For more information, <a href="/news/qld/marquee-prepare-launch-for-palm-beach-apartment-development-northshore">click here</a>.

<h2>Want to know what happened over the Gold Coast in July? <a href="/news/qld/gold-coast-apartment-insights-what-happened-on-the-gold-coast-in-july">Click here.</a></h2>

There's further news from Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&S Projects

Gold Coast insights: What happened on the Gold Coast over August?

On the back of their successful sellout of their $200 million Signature Broadbeach, developer Little Projects Co are set for their second Gold Coast development, and it&#39;s just around the corner.

The new tower, dubbed&nbsp;Aperture,&nbsp;at 20 Mary Avenue in Broadbeach,&nbsp;will be made up of just 29 full floor and double-storey apartments.

[smartcode_project:default project_id=108327 project_image_fid=181283]

Designed for the owner-occupier by the award-winning architect Elenberg Fraser,&nbsp;each apartment will have at least three bedrooms, hand-crafted materials and a minimalistic design.

Prices are set to range from $2 million to $7.75 million.

[smartcode_project:default project_id=108327 project_image_fid=181290]

Leighton Pyke, Director of Little Projects, said the company was ecstatic to be delivering another premier project in a sought-after pocket of Broadbeach.

&ldquo;The south end of Broadbeach is quite possibly the ultimate location to soak up the central coastal atmosphere,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181282]

&ldquo;It&rsquo;s part of a very tranquil enclave just a little bit away from the heart of the vibrant retail and dining precinct but within walking distance to all that Broadbeach has to offer, and only metres from the beach.&rdquo;

Pyke said they made a conscious effort to change the course from the high-density projects and instead offer full floor collection of apartments, offering enough space for the downsizer.

[smartcode_project:default project_id=108327 project_image_fid=181285]

&ldquo;We put a lot of thought and energy into this project, alongside our talented team of architects, to come up with a design concept that blends with the superb location of the site.&rdquo;

&ldquo;With this project, we wanted to challenge expectations on how a luxury coastal residential collection should look and feel, so we devised a sub-tropical oasis that incorporates moody tone for an effortlessly luxe feel,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181286]

Executive Director of KM Sales and Marketing, Jayde Pezet, said the project was poised to seize hold of a growing marketplace of affluent lifestyle seekers.

&ldquo;With overseas borders shut, we are continuing to witness interstate buyers flock to the Gold Coast in pursuit of a tropical retreat,&rdquo; Pezet said.

&ldquo;With the development set just moments from the beachfront, and the retail and dining options essentially at its doorstep, it will be the ultimate home for buyers seeking coastal convenience.&rdquo;

About the developer

Little Projects Co is an award-winning Melbourne based developer specialising premium residential, commercial, land subdivision, aviation and industrial developments.

Its debut project into the Gold Coast market, Signature Broadbeach, is due for completion in 2022.

[smartcode_project_cta: project_id=108327]

The new tower at 20 Mary Avenue in Broadbeach will be made up of just 29 full floor and double-storey apartments

Little Projects set for boutique Broadbeach apartment tower Aperture, aimed at the luxury owner-occupier

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Little Projects continues to reinvent its place in the local and national residential market.

Focused for the bulk of its history on high density apartment projects, the developer has now reaffirmed its push into new markets and new development typologies. Apartment developments have been supplemented by aviation, hotel, student accommodation and boutique townhouse pursuits.

On the approval of a maiden townhouse project, Little Projects' Construction Director Paris Lechte took time out to chat with Apartments.com.au, regarding the firm's diversification and expectations for the Melbourne and national residential market.

The discussion transpired as follows:

Apartments.com.au: Can you outline the shift in market (or company) fundamentals that has seen Little Projects pursue a more diversified development portfolio?

Paris Lechte: We’ve been consistently building on the strength and track record of our development history, expanding our portfolio into complementary sectors in which our residential expertise is incredibly lucrative. With changes to stamp duty, lending, foreign tax and more, the residential market (in particular the high-density space) was somewhat compromised and the student accommodation, hotels, commercial and industrial sectors became more attractive to us.

These sectors have always been in our periphery, so when the market shifted we were ready to take advantage of new opportunities and had actively sought to balance our existing residential operations with our new Hyatt Centric and Melbourne University projects.

To continue our work in the residential space, we knew it meant our product needed to change in line with the market. The removal of investors from the medium to high-density space caused us to refocus our attention on smaller-scale, townhouse developments.

Our newest townhouse projects in Glen Iris and Brighton have been created purely with local owner-occupiers in mind.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image232.jpg" rel="gallery-all" title="ADDARC's take on Little Projects' new Brighton development"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image232.jpg?itok=Msa44GXp" title="ADDARC's take on Little Projects' new Brighton development" width="580"></a>

<figcaption>ADDARC's take on Little Projects' new Brighton development</figcaption></figure>U: ADDARC have been utilised for the first time by Little Projects - how was the design firm appointed to the Brighton townhouse project?

PL: ADDARC is the brainchild of Rohan Appel, who has worked with Little on previous projects during his time at SJB.

We were impressed by ADDARC’s early work and have always maintained an interest in their projects. When Brighton came about, we already knew ADDARC’s design sensibility and approach would be perfectly suited to the higher-end homes we were envisaging.

U: How difficult is it to source appropriate townhouse sites currently?

PL: At the moment, townhouse sites are the most difficult to procure. Demand for this type of property is higher than ever, especially in established suburbs like Brighton and Glen Iris, where land is more tightly held and appropriate sites are few and far between.

The sites that do exist are met with fierce competition as developers vie for the opportunity to capitalise on this demand.

As a result, we’ve become more direct in our acquisition approach and are actively pursuing joint ventures with landowners. In opening ourselves up to partnerships like this and empowering private landowners to realise the value of their blocks, we are quickly building a pipeline of sites primed for townhouse development.

U: Speaking of joint ventures with landowners, was the Prahran site in planning one such example and what features will define that project?

PL: Yes. Prahran is a JV with the landowner.

It's designed with sensitivity to the adjoining park in mind, Plus Architecture’s response features a sloping façade to Grattan Street. This prevents any overshadowing of Grattan Gardens and creates a visual spectacle that can be appreciated by locals and residents alike.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/sig.jpg" rel="gallery-all" title="Signature Broadbeach is headed for construction"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/sig.jpg?itok=c6jiEmJL" title="Signature Broadbeach is headed for construction" width="580"></a>

<figcaption>Signature Broadbeach is headed for construction</figcaption></figure>U: How have sales progressed at Signature Broadbeach to this point?

PL: Very well, in fact Signature Broadbeach was the best-selling project on the Gold Coast for Q1 2018.

With over 100 sales complete, we will be going to construction tender in the next few months and aim to start construction in early 2019.

U: Will there be further expansion into non-Victorian residential markets?

PL: While our core residential focus has always been the Victorian market, we continue to monitor New South Wales and Queensland and wouldn’t hesitate to explore other options there if the numbers stacked up the way they did for Signature Broadbeach.

U: And finally, where do you see the Melbourne residential market heading over the next 2 or 3 years? Is there a swing back to investor grade stock and larger developments on the horizon, or will owner occupier developments remain strong?

PL: I foresee the continued dominance of owner occupier developments, with townhouse products and medium-density projects in established suburbs being the strongest performers. Melbourne’s south-east will remain popular and I see demand and competition for homes and sites in this area increasing.

The reality is that Melbourne’s population growth and migration will necessitate higher-density development and as demand builds for apartments and projects of scale again, the investor market will return. I believe we’re still 12 months off seeing a recovery.

Until then and for the short to medium term, owner occupiers will be the main target market. Being more environmentally aware, we’re finding these buyers respond to developments that meet their evolved needs and extend beyond basic financial and lifestyle considerations to sustainability and brand credibility.

They want to know that the values of who they’re buying from are aligned with their own principles.
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silvermb

A discussion with Little Projects' Construction Director Paris Lechte

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The completion of Dux Richmond Hill in recent days has added further weight to the strip's diversification away from being predominantly a retail zone.

In recent years Apartments.com.au has looked at the strip's retail woes, <a href="/expert-insights/buying/will-free-parking-save-bridge-road">potential solutions in fixing the faltering strip</a> and its <a href="https://urban.melbourne/planning/2015/05/06/bridge-roads-apartment-transformation-gathers-pace">drift toward apartment development</a>. Dux Richmond Hill at 153-177 Bridge Road has added a further 175 apartments, placing it as Bridge road's second largest apartment development delivered.

Developer Little Projects is mindful of the apartment wave that is providing Bridge road with a fundamental shift in how the strip is perceived.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image192.jpg" rel="gallery-all" title="The Dux Richmond Hill by Little Projects"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image192.jpg?itok=lNzF__Wx" title="The Dux Richmond Hill by Little Projects" width="580"></a>

<figcaption>The Dux Richmond Hill by Little Projects</figcaption></figure>On the occasion of Dux Richmond Hill's completion Little Projects Development Director Leighton Pyke provided the following commentary regarding Bridge Road:

<blockquote>
New apartment buildings like Dux Richmond Hill are the catalysts for change we need to resurrect shopping strips like Bridge Road and give new purpose to its retail operations.

What we are seeing is a role reversal with residential now driving and attracting retail rather than it simply being a case of activity zones dictating development. There is genuine opportunity to be realised as new developments return foot traffic to strips that have long been starved of new blood.

Rather than trying to return them to their former glory, we should be driving the evolution of prime shopping strips like Bridge Road, Richmond, Fitzroy Street, St Kilda and Chapel St, South Yarra and reappropriating them for a new generation of residents.
</blockquote>

Little Projects notes that Australian Bureau of Statistics figures show that over 4,100 apartments have been built through established retail strips in Collingwood, Fitzroy, Northcote and Richmond since 2012, leading to a 5.5 per cent increase in the number of businesses trading along these strips.

Little Projects cite a further 3,600 apartments set for completion across these four locations by December 2020, which will further amplify the trend.

Leighton Pyke also provided comment on the type of retail tenancy supporting these new apartment developments:

<blockquote>
Yes, there is an undeniable shift in offering that needs to take place if we are to bring back beloved locations like Bridge Road but what’s exciting about this is the rich opportunities to be found here for those retailers who provide well-balanced food and service offerings that are tailored to suit the local audience

The feedback we have received is that the Dux Richmond Hill’s retail spaces are more adaptable than the traditional narrow Victorian terraces of Bridge Road, which are limiting in terms of their potential for fitouts and adaptive reuses.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/273_20-12-2017_3343.jpg" rel="gallery-all" title="SJB's Richmond Plaza design"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/273_20-12-2017_3343.jpg?itok=s4kRiVW2" title="SJB's Richmond Plaza design" width="580"></a>

<figcaption>SJB's Richmond Plaza design</figcaption></figure>For Bridge Road specifically, there remains a solid pipeline of apartments in waiting. With Dux Richmond Hill complete, next to the construction starting line is <a href="/buildings/lanbruk-apartments-79-bridge-road-richmond">Lanbruk Serviced Apartments</a> at 79 Bridge Road.

Builder Minicon is charged with delivering the serviced apartment complex which will join Cobild's 10 level <a href="/buildings/frame-19-21-judd-street-richmond">Frame Apartments</a> at construction and the soon to be restarted <a href="/buildings/herbert-king-172-lennox-street-richmond">Herbert King</a>. The latter two projects are mere metres from Bridge Road.

A sweep of the Apartments.com.au Project Database shows hundreds of new apartments earmarked for Bridge Road across a further 10 developments.

Largest of these is Coles Group and Gresham Property Funds Management's approved development of <a href="/buildings/261-271-bridge-road-richmond">Richmond Plaza</a> which includes a slab of retail space and 300 plus apartments over 12 levels. Project architect notes the project's end value at $250 million.
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Bridge Road's latest development complete, what next for the rising apartment strip

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The decade-long bid to redevelop a vacant Downier Street site will come to fruition at the hand of <a href="/developers/little-projects-co">Little Projects</a>, with Hyatt Hotels Corporation signing on for their first Melbourne location.

Little Projects' intentions for a hotel development onsite were flagged last month, although the developer was reluctant to name the operator subject to agreements being finalised. Hyatt Centric Melbourne will include 278 guestrooms and suites, and is anticipated to be open for business during 2020.

Hyatt Hotels Corporation's take up of the Downie Street project continues the unparalleled flow of new hotel brands and capacity into <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>; this week IHG has also confirmed a new dual presence Holiday Inn and Hotel Indigo for a pending Bourke Street development.

Little Projects secured the Downie Street site during mid 2017 after the 1,187 square metre site had been offered for sale with a permit in place for a 30-storey <a href="/architects/peddle-thorp-architects">Peddle Thorp</a>-designed apartment tower of 255 apartments. Over a decade ago the site was intended to be home to Archer Apartments, a 35-storey building designed by <a href="/architects/edgard-pirrotta-architects">Edgard Pirrotta Architects</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image168_1.jpg" rel="gallery-all" title="The Archer. Image: Edgard Pirrotta Architects"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image168_1.jpg?itok=xOtZ8plp" title="The Archer. Image: Edgard Pirrotta Architects" width="580"></a>

<figcaption>The Archer. Image: Edgard Pirrotta Architects</figcaption></figure>Although marketing began for that project, it never came to fruition.

After their purchase, Little Projects took the approved scheme back to planning with the intent of adding another hotel to Melbourne's burgeoning hotel sector. The amended design was given the green light last month and will adhere to the previously approved development envelope championed by Peddle Thorp Architects, although the newly reworked design is credited to <a href="/architects/architectus">Architectus</a>.

For Hyatt Hotels Corporation the Downie Street project adds to the existing Melbourne portfolio.

Hyatt Centric will supplement long-established outlets Park Hyatt Melbourne and Grand Hyatt Melbourne, plus Hyatt Place at <a href="/new-apartments/essendon-fields-vic-3041">Essendon Fields</a>. The latter $60 million project was completed during 2017 and remains Australia's sole Hyatt Place.

On the agreement with Hyatt Hotels Corporation and the renaissance of Melbourne CBD's western precinct, Little Projects head Paul Little stated:

<blockquote>
Finally, we have our answer to the Paris-end of Collins Street; what we have long seen as the developing end of the city is now presenting as a rival precinct in its own right. We are in the early stages of this change in perception and appreciation for an area of Melbourne that is only really just starting to unlock its potential.

Our Hyatt Centric Hotel brings together the existing advantages of a location that provides just enough breathing space from the city’s central business district, yet makes no sacrifices on amenities or hospitality offerings and boasts a culture unlike anything this city has ever known.

Couple the appetite for a more youthful hotel offering with a brand like Hyatt Centric and a location like Downie Street and the opportunity becomes evident.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image167_0.jpg" rel="gallery-all" title="Hobart's Hyatt Centric. Image: Hotel Management"><img alt="" class="image-article-full-width-580px" height="811" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image167_0.jpg?itok=utBy27dg" title="Hobart's Hyatt Centric. Image: Hotel Management" width="580"></a>

<figcaption>Hobart's Hyatt Centric. Image: Hotel Management</figcaption></figure>The Downie Street presence will be the second Hyatt Centric for Australia after Hyatt Hotels and Resorts last year formalised a deal to launch the brand in Hobart.

Backed by Elizabeth Tasmania Pty Ltd, that project will see a 20 storey tower delivered with 221-guestrooms set over 17 levels in addition to a restaurant, bar/lounge and meeting facilities over lower floors.

Local firm JAWS Architects were appointed for the design, alongside Sydney-based Dreamtime Australia Design who was charged with the project's interior design.

With Hutchinson Builders are taking on the Hobart built, a contractor for Melbourne's Downie Street has yet to be announced although Little Projects expect site works to <a href="https://www.littleprojects.com.au/2018/04/23/downie-paul-little-gets-green-light-30-storey-melbourne-cbd-hotel/">begin this month</a>.
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Little Projects lands Hyatt Centric for Downie Street

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What's in a tower, or two? Last Friday Little Projects received planning approval for a twin tower scheme nestled in behind Yarra's Edge, that the developer believes will act as an entrance point to Lorimer Precinct within Fishermans Bend. Initially submitted as a 74 level tower with provisions for public space and a tram line through the site, the scheme was subsequently scaled downwards resulting in two towers of 47 and 49 storeys.

85-93 Lorimer Street will see the delivery of 940 apartments, marginally more than was sought within the initial scheme. Lower levels within the approved Elenberg Fraser-designed complex will house 778 car parks and 400 bicycle bays, retail spaces and a gym - all within a podium heavy with exterior greenery.

2,100 square metres has been designated onsite as a public park, naturally garnering strong support from both the State Government and City of Melbourne.

Valued at $200 million, 85-93 Lorimer Street is the latest apartment scheme approval for Fishermans Bend, which according to the State Government brings the total value of inner-city developments approved by the Andrews Labor Government to over $3 billion. Under Planning Minister Richard Wynne's tenure in excess of 3,300 apartments within Fishermans Bend have gained approval, equating to in excess of $800 million worth of investment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lorimer_lowres-1art.jpg" rel="gallery-all" title="The approved 85-93 Lorimer Street. Image courtesy Little Projects"><img alt="" class="image-article-full-width-580px" height="698" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/lorimer_lowres-1art.jpg?itok=830l0vb8" title="The approved 85-93 Lorimer Street. Image courtesy Little Projects" width="580"></a>

<figcaption>The approved 85-93 Lorimer Street. Image courtesy Little Projects</figcaption></figure><h2>What they say</h2>

<blockquote>
This development reflects our vision for the future of Fishermans Bend, offering open space and well-designed apartments close to transport and services.

We encourage innovative developers to put forward projects which we can be proud of decades after construction.
<cite>Richard Wynne, Minister for Planning</cite>
</blockquote>

<blockquote>
​The re-submission of our plans for the South Wharf site has given us the ability to design a development that will contribute to Melbourne’s dynamic skyline.

We’ve identified South Wharf as a key area with potential for growth, as it is evident that Melbournians enjoy living on the fringe of the CBD, with immediate access to the best cultural and lifestyle precincts, including Melbourne’s new financial district, which is only 1km away. Through this project, and its thoughtful design considerations, the team at Elenberg Fraser and Little Projects has a unique opportunity and responsibility to shape and elevate the liveability of this city for future generations.

The oval-shaped towers maximise the amount of natural light entering the apartments’ interiors and bring spectacular bay and city views inside.
<cite>Michael Fox, Managing Director, Little Projects</cite>
</blockquote>

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lorimer.jpg" rel="gallery-all" title="The original Lorimer Street proposal. Image courtesy Elenberg fraser"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/lorimer.jpg?itok=uQXgmfTD" title="The original Lorimer Street proposal. Image courtesy Elenberg fraser" width="580"></a>

<figcaption>The original Lorimer Street proposal. Image courtesy Elenberg Fraser</figcaption></figure>In a broader sense the aversion to height within certain pockets of Fishermans Bend by the current State Government is something which serves no great purpose in my eyes. There are limited and appropriate areas such as Lorimer Precinct where height limits shouldn't apply.

The blanket 40 level height limit over areas of Fishermans Bend if sustained over the long term will result in a rather contrived outcome where every building will essentially be built to 120 metres; it's a matter of aesthetics more than anything but a forest of towers all terminating at the same height lacks an organic feel or natural progression that the CBD for instance maintains.

Site specific now, and I can't see why two towers over one taller tower has been lauded as a "refined" or superior outcome. The original plan for a 74 level building <a href="http://www.docklandsnews.com.au/editions/article/concerns-remain-over-fishermans-bend_10824/">sparked concerns</a> from surrounding residents, why? 85-93 Lorimer Street is located to the south of Yarra's Edge and therefore holds no overshadowing concerns. Whether a tower is 49, 74 or 100 levels is effectively irrelevant, but apparently the taller the tower, the higher the Yarra's Edge residents insecurities seem to sprout.

In fact the only consequence I can see of having two towers as opposed to one is that more future residents of 85-93 Lorimer Street will have direct lines of sight into existing apartments within Yarra's Edge, go figure…
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