Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

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Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

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Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Little Projects

The Melbourne-based developer Little Projects has redesigned its Broadbeach apartment tower Aperture, which had been knocked back at council.

Now seeking the sell the high-end project on a prime Broadbeach address at 20 Mary Avenue, on the border of the Broadbeach State School, Little Projects have had Plus remodel the luxury tower which had initially been designed by Elenberg Fraser. They've cut it in half from its 34 levels to just 17, and created a more curved facade.

<img alt="The new tower" data-entity-type="file" data-entity-uuid="2bab4377-6eb1-4739-ae76-0cae96462655" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-18%20at%208.46.01%20am.png?VersionId=ncLyeEvmWBG7NpCI5vbRiqHwbpgBteQi" />

It will still be as high-end as it was previously, just with fewer levels and apartments. Instead of 29 full floor and double-storey apartments, it will now be 17 full-floor apartments across 18 levels.

Level one will still home the resident facilities. There will be a pool, spa, barbecue area, and a gym with sauna and steam room.

From levels two to 18 will be 17 full-floor apartments, with three bedrooms each across its 158 sqm floorplate. There will be a further 13 sqm of balcony.&nbsp;

<img alt="Aperture" data-entity-type="file" data-entity-uuid="a7c0d810-e9e2-4a0b-a067-0bff1a219ad0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aperture.jpg?VersionId=qKgruOANowoiDwi13BEtM5.JQiH6Hxhv" />

The new plans for 20 Mary Avenue, left and right, and the former plans, centre

Despite Little Projects highlighting the former plans met a number of criteria, being code assessable under the Planning Scheme and being in a High Residential Density Zone Code, the plans were still rejected. The council suggested "the proposal does not meet the light rail urban renewal overlay code, high density residential zone code, and aspects of the high-rise accomodation design code and general provisions code."&nbsp;&nbsp;

Site amalgamation specialists and development site sellers GV Property Group have expressions of interest for 20 Mary Avenue.&nbsp;

Little Projects, headed by Paris Lechte and Leighton Pyke, have had success in Broadbeach before, selling out their nearby development Signature before it was completed.

They also have a development application sitting nearby for another high-end tower at 118 Old Burleigh Road. Expected to be in a joint venture with fellow Melbourne developer R.Corp, they are wanting to develop 33 apartments across&nbsp;37 levels on the corner of Old Burleigh Road and Australia Avenue.

<img alt="One Australia" data-entity-type="file" data-entity-uuid="67df3858-f5a5-4bf8-8a1a-14aba589e11f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-18%20at%209.22.32%20am.png?VersionId=9ToZ2k3HNZ4xvIe2m5ISWSUCW5hgg_lr" />

It will tower over the neighbouring Ocean Royale and Boulevard Tower, which are 16 and 17 levels respectively. They are also more focused on short-term accomodation apartments, whereas the new project, dubbed One Australia, will be another by Little Projects targeting the high-end owner-occupier.

DKO Architecture has put forward the designs for the slender tower, which will have full floor apartments, with 218 sqm of living space, from level two to level 33. Above will be a three-level penthouse with its own rooftop pool.

The new building will still be as high-end as it was previously, just with fewer levels and apartments

First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

The Melbourne-based Little Projects is set for its third Gold Coast apartment development.

Having secured all of the sales in their one per floor tower Aperture in Broadbeach following the sell out of Signature, Little Projects, led by Leighton Pyke, are sticking to Broadbeach.

They&#39;ve filed plans, in a joint venture with the fellow Melbourne-based developer R.Corp,&nbsp;for another high-end&nbsp;tower at 118 Old Burleigh Road, with 33 apartments across the 37 levels&nbsp;on the corner of Old Burleigh Road and Australia Avenue. It will tower over the neighbouring Ocean Royale and Boulevard Tower, which are 16 and 17 levels respectively. They are also more focused on short-term accomodation apartments, whereas the new project, dubbed One Australia, will be another by Little Projects targeting the high-end owner-occupier.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="788" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.55.16_am.png" width="1126" /></a>

DKO Architecture has put forward the designs for the slender tower, which will have full floor apartments, with 218 sqm of living space, from level two to level 33. Above will be a three-level penthouse with its own rooftop pool.

In their design statement, DKO noted they were&nbsp;inspired by two main concepts.

&quot;The first one is the idea of le estate or the Italian summer - the ideas of relaxation, inspiration and escape,&quot; DKO wrote in their submission to the Gold Coast City Council.

They said Italians pretty much own the concept of a long summer.&nbsp;

&quot;It is a tradition that is absorbed by its people.

&quot;August is the &ldquo;off&rsquo; month par excellence, especially in the days surrounding Ferragosto, a public holiday that takes place on 15 August.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="804" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.54.59_am.png" width="916" /></a>

&quot;For two to three weeks, the country shuts shop: companies stop operating while employees escape to the beach.

&quot;Cities become ghost towns while seaside resorts bustle at a laid-back pace.&quot;

DKO said the&nbsp;second concept draws on a strong modernist language and tradition, which is historically related to a strong European, and Italian, architectural tradition, and also closely linked to a sense of classical and timeless proportions and architectural detailing and language.

&quot;The building is conceptualised as a tripartite structure, a piece of paradise suspended between the context of sand and sea, and the sky which floats above in the shape of a tower,&quot; DKO added.

The extensive amenity is located on the first level above the podium.

&quot;It is envisioned as a place of escape from daily life, a suspended place of peace and quiet,&quot; DKO say.

The communal zone is book-ended by a pool towards the ocean end and an indoor/outdoor exercise zone towards Old Burleigh Road. In between, there are a series of smaller spaces including a co-work zone, residents lounge and a tucked away outdoor room which is elevated and provides views over the entire communal zone as well as views along Old Burleigh Road.

<a href="/new-apartments/enclave-by-graya-118-old-burleigh-road-broadbeach"><img alt="" height="754" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-07-14_at_10.54.27_am.png" width="846" /></a>

Broadbeach is one of the most popular suburbs for both developers and buyers in 2022. A number of Queensland&#39;s most high profile developers have lodged plans for both high and low density towers,

Mosaic has just filed plans for their first tower, and recently secured a second site around the corner for another project expected to launch this year. Anthony Quinn, in a joint venture with Glenvill, filed for an owner-occupier focused tower a few doors down on Old Burleigh Road, and while Morris Property Group have a few high and low density projects on the horizon in the suburb.

Little Projects secured the 690 sqm site through GV Property Group&#39;s Antonio Mercuri and Luke Reaby, who got the owners of the two-storey walk-up, around 40 years old, to band together the sell the prime site.&nbsp;

GV&nbsp;had over eight offers for the site from both local and interstate developers.

&quot;It&#39;s a complex site that was best suited to veteran developers and ones with local knowledge and experience,&quot; Reaby says.

&quot;The architecture and design has capitalised on the&nbsp;expansive&nbsp;43m frontage down Australia Avenue - taking advantage of the views of the water.&quot;

&quot;The shape of the site lends itself to a very unique design where each full floor apartment provides nearly 360 degrees of facade.&quot;

Reaby notes there are no beachfront&nbsp;projects in Broadbeach that aren&#39;t sold out and One Australia fills a much needed demand.

They've filed plans for another high-end tower at 118 Old Burleigh Road, with 33 apartments across the 37 levels on the corner of Old Burleigh Road and Australia Avenue

First look exclusive: Little Projects set for third Broadbeach apartment development with R.Corp joint venture

The Melbourne-based Little Projects has sought to meet the ever-growing demand for high-end apartments at their latest Gold Coast apartment development, Aperture.

The Broadbeach tower will be home to just 29 apartments across its 35 levels&nbsp;when it is completed in mid-2023, with buyers already showing interest due to the&nbsp;200 sqm plus of living space across each apartment.

Leighton Pyke, director at Little Projects, said that after the sell-out success of Signature around the corner, the team wanted to create something a little different.

&quot;Signature was obviously higher density with 245 apartments, a project of that scale takes considerably longer to move,&quot; Pyke said.

&quot;We saw there was a good level of demand for that larger product and wanted to take something to the high-end owner-occupier market quickly to try and meet that demand.&quot;

[smartcode_project:default project_id=108327 project_image_fid=181290]

Pyke and the Little Projects&nbsp;team engaged the Melbourne-based architect, Elenberg Fraser, to create the 120 metre tower, having worked with them previously on the design phase of a development of around 1000 apartments in Fisher​mans Bend in Melbourne.

It&#39;s only the second time the architecture firm has designed an apartment project on the Gold Coast. The only other is the mixed-use hotel and apartment development Mondrian at Burleigh Heads, currently in market.

&quot;We wanted to put a slightly different spin on what the Gold Coast usually offers - giving it an injection of an outside perspective,&quot; Pyke says.&nbsp;

&quot;Their involvement certainly sets us apart, potentially bringing a few new ideas to the Gold Coast.&quot;

[smartcode_project:default project_id=108327 project_image_fid=181281]

Pyke says there&#39;s already been a big wave of Sydney residents enquiring on Aperture.

With house prices rocketing in the Harbour capital, some downsizers and retirees are happy to take advantage of current market conditions and cash in on&nbsp;their longtime family homes and buy something smaller as a city base, freeing up money to secure a more expensive holiday home that they will spend a significant amount of time at.

Pyke however added that the same sentiment is felt with the local market, where there&#39;s also windfall house sales.

[smartcode_project:default project_id=108327 project_image_fid=181283]

House prices in Broadbeach - Burleigh experienced the highest annual growth in the Gold Coast in the 12 months to August 2021, with gains of over&nbsp;38&nbsp;per cent, according to data from the data-driven buyer&rsquo;s agency, InvestorKit.

Apartments in the same area&nbsp;grew by 15.7 per cent over the same period.

&quot;It&#39;s speeding up that transition to downsize, which is why we are seeing huge levels of owner-occupiers wanting to buy something that might be toward that higher price point.&quot;

Pyke says the team have a firm belief in the longevity of the Gold Coast apartment market, and are working towards securing more development sites heading in to 2022.

[smartcode_project_cta: project_id=108327]

"We wanted to put a slightly different spin on what the Gold Coast usually offers - giving it an injection of an outside perspective,".

Why Aperture, Broadbeach apartments are attracting the local and interstate buyer: Five minutes with Little Projects Director Leighton Pyke

The hotly anticipated Aperture, which will be one of the most high-end apartment developments&nbsp;in Broadbeach when completed in mid-2023, has officially launched to the market.

Following on from their successful first tower in Broadbeach, Signature, which sold out earlier this year, the Melbourne-based Little Projects took a different approach to&nbsp;Aperture, which refers to the opening of a lens&#39;s diaphragm through which light passes.

This time they&#39;re targeting the luxury owner-occupier, with every apartment on offer spanning a whole-level and offering over 200 sqm of internal and external space, enough space for a downsizer.

There are just 29 apartments across the 35 levels, with 26 full-floor apartments with three bedrooms, three bathrooms and three parking spaces. They start from $2.1 million, with every level of the 120 metre building offering uninterrupted ocean views from the balcony off the living area.

[smartcode_project:default project_id=108327 project_image_fid=181282]

Floorplans for the double-storey sub penthouse and penthouse are still in the works, but they expect to have four bedrooms and four bathrooms each.&nbsp;

Elenberg Fraser, who has designed a number of developments&nbsp;in Melbourne, created the modernist-inspired apartment building, with hand-crafted materials and a minimalistic design featuring throughout. Gaggenau appliances and natural timber and stone have been used for the interiors, creating an extra level of luxury rarely seen in the market.

Leighton Pyke, Director of&nbsp;Little Projects Co, reckons&nbsp;the south end of Broadbeach is quite possibly the ultimate location to soak up the central coastal atmosphere.

[smartcode_project:default project_id=108327 project_image_fid=181281]

&ldquo;It&rsquo;s part of a very tranquil enclave just a little bit away from the heart of the vibrant retail and dining precinct but within walking distance to all that Broadbeach has to offer, and only metres from the beach,&quot; Pyke says.

Pyke said they made a conscious effort to change the course from the high-density projects and instead offer full floor collection of apartments, offering enough space for the downsizer.

&ldquo;We put a lot of thought and energy into this project, alongside our talented team of architects, to come up with a design concept that blends with the superb location of the site.&rdquo;

&ldquo;With this project, we wanted to challenge expectations on how a luxury coastal residential collection should look and feel, so we devised a sub-tropical oasis that incorporates moody tone for an effortlessly luxe feel,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181285]

KM Sales &amp; Marketing agent Todd Matheson is handling the market.

Aperture will feature a&nbsp;lap pool on the podium level, with hotel-like day beds at either end. The pool is flanked by a long pool deck, and an adjoining 20 sqm barbecue area with outdoor dining space. On this level is a gym with a steam room.

The project sits just minutes from the patrolled Kurrawa beach, and a short walk from the heart of Broadbeach&#39;s Oracle dining and retail precinct. 
 
[smartcode_project_cta: project_id=108327]

Elenberg Fraser, who has designed a number of developments in Melbourne, created the modernist-inspired apartment building

Little Projects Co launch Broadbeach apartment development, Aperture

The headline grabbing news from&nbsp;the Gold Coast in August was Gurner's $1.25 billion plans for a four-tower super development in Surfers Paradise.

There's further moves&nbsp;from the likes of Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&amp;S Projects.

Urban has wrapped up all of the movements across the Gold Coast over August.

<h2>Abadeen launch Villea, Palm Beach apartment development</h2>

<h2>[smartcode_project:default project_id=106840 project_image_fid=172253]</h2>

The Sydney-based developer, Abadeen Group, has officially launched&nbsp;its first Gold Coast project.

Abadeen, founded and run by property industry veteran&nbsp;Justin Brown, is behind the latest Palm Beach tower, Villea.

The 69-apartment tower at 26 Mawarra Street has one,&nbsp;two and three-bedroom apartments,&nbsp;designed for owner-occupier.

All of the one-bedroom apartments have already been snapped up pre-launch.

Villea offers&nbsp;a rare affordable entry point in Palm Beach, with current and future projects in the pipeline predominantly targeted at the luxury owner-occupier, many with prices starting from $2 million and up.

For more information, <a href="/news/qld/abadeen-launch-villea-palm-beach-apartment-development">click here</a>.

<h2>Last chance to buy a La Mer, Main Beach apartment as luxury owner-occupier demand continues on the Gold Coast</h2>

<h2>[smartcode_project:default project_id=95606 project_image_fid=171652]</h2>

The luxury owner-occupier boom covering the whole of the Gold Coast&nbsp;is seeing apartments in&nbsp;luxury towers snapped up and sold out in double-quick time.

The latest is La Mer, the 34-level Main Beach apartment project on at 3580&nbsp;Main Beach Parade

More than three quarters of the 29 apartments, developed&nbsp;by Polites Property Group in partnership with&nbsp;QNY Group, are already reserved, with the majority snapped up by locals.

The entry level three-bedroom apartments, which were priced at&nbsp;$2.35 million, have all been accounted for, with the remaining three-bed apartments now priced from $3.18&nbsp;million.

For more information, <a href="/news/qld/last-chance-to-buy-a-la-mer-main-beach-apartment-as-luxury-owner-occupier-demand-continues-on-the-gold-coast">click here</a>.

<h2>First look exclusive: Gurner reveals $1.25 billion, four-tower Surfers Paradise apartment development La Pelago</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="697" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurner_main.jpg" width="1200" />

The Melbourne-based developer&nbsp;Gurner, led by the high-profile developer&nbsp;Tim&nbsp;Gurner, has revealed its $1.25 billion plans for their&nbsp;Ferny Avenue, Surfers Paradise&nbsp;mega site.

The 11,000 plus sqm site at 108&nbsp;Ferny Avenue&nbsp;will be known as&nbsp;La Pelago, and will comprise four huge towers with nearly 1,000 apartments, around a quarter dedicated to a hotel.

Gurner&nbsp;swooped for their first residential development on the Gold Coast, and only their second in Queensland, following the collapse of&nbsp;Ralan, who had planned for two&nbsp;towers on the sprawling Budds Beach site.

La Pelago, likely named after the small commune in Italy,&nbsp;centralises on a private island theme, where&nbsp;each building is surrounded by over 9,000 sqm of amenity, lush tropical landscaping by SWA and pool-side water retreats, creating four private islands.

For more information, <a href="/news/qld/first-look-exclusive-gurner-reveals-1-25-billion-four-tower-surfers-paradise-apartment-development-la-pelago">click here</a>.

<h2>Little Projects set for boutique Broadbeach apartment tower aimed at the luxury owner-occupier</h2>

<h2><img alt="" data-entity-type="" data-entity-uuid="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/little_projects_broadbeach.jpg" width="1200" /></h2>

On the back of their successful sellout of their $200 million Signature Broadbeach, developer&nbsp;Little Projects&nbsp;Co are set for their second Gold Coast development, and it's just around the corner.

The new tower at 20 Mary Avenue in Broadbeach&nbsp;will be made up of just 29 full floor and double-storey apartments.

Designed for the owner-occupier by the award-winning architect&nbsp;Elenberg Fraser,&nbsp;each apartment will have at least three bedrooms, hand-crafted materials and a minimalistic design.

For more information, <a href="/news/qld/little-projects-set-for-boutique-broadbeach-apartment-tower-aperture-aimed-at-the-luxury-owner-occupier">click here</a>.

<h2>Chevron Island set for New York-inspired apartment tower Greenwich</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="568" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ention_chevron_one.jpg" width="1200" />

The residential development of the in demand Surfers Paradise enclave&nbsp;Chevron Island&nbsp;is set to continue.

The Brisbane-focused Ention Properties are the latest developer to enter the Gold Coast market from the Queensland capital. They're set to develop a&nbsp;New York-inspired apartment project, dubbed Greenwich, a reflection of Manhattan's famous Flatiron building.

Ention have reduced the number of apartments from 48 to 46, and increase the height level to 15. It will be&nbsp;targeted at owner-occupiers, KM Sales and Marketing associate director Todd Matheson says.

For more information, <a href="/news/qld/chevron-island-set-for-new-york-inspired-apartment-tower-greenwich">click here</a>.

<h2>First look: Marquee Development Partners lodge plans for new Kirra Beach, Coolangatta apartments</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="624" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/musgrave_kirra_2.jpg" width="1200" />

Fresh off selling out their&nbsp;Kirra Beach&nbsp;apartment development SOL before it even hit the open market, the local Gold Coast developer Marquee Development Partners are on to their next project.

And it's literally just down the road&nbsp;at&nbsp;4 Musgrave Street, on the in-demand&nbsp;Kirra Beach&nbsp;in Coolangatta.

The Brisbane-based Ellivo Architects have drawn up the plans for the 14-level tower,&nbsp;which will home 39 apartments.

For more information, <a href="/news/qld/first-look-marquee-development-partners-lodge-plans-for-new-kirra-beach-coolangatta-apartments">click here</a>.

<h2>Esprit, S&amp;S Projects new Rainbow Bay, Coolangatta apartments to feature Gold Coast's first rooftop wellness centre</h2>

[smartcode_project:default project_id=102921 project_image_fid=172129]

The Gold Coast is set for its first ever residential rooftop wellness centre at Esprit, the new Rainbow Bay, Coolangatta apartment development by S&amp;S Projects.

Dubbed Club Esprit,&nbsp;the wellness rooftop will sit above&nbsp;97 apartments at 6432 Boundary Street, two interconnected buildings&nbsp;above Rainbow Bay Village. It's being dubbed as fit for purpose for an elite athlete.

Club Esprit will sit on the rooftop of the 11-level building. KMSM agent Jayde Pezet will handle the sales.

For more information, <a href="/news/qld/esprit-s-s-projects-new-rainbow-bay-coolangatta-apartments-to-feature-gold-coasts-first-rooftop-wellness-centre">click here</a>.

<h2>Marquee prepare launch for Palm Beach apartment development, Northshore</h2>

<img alt="" data-entity-type="" data-entity-uuid="" height="745" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/northshore_marquee.jpg" width="1200" />

The South East Queensland developer Marquee Development Partners are continuing to bulk up their apartment development pipeline, following the speed of their latest&nbsp;Kirra Beach.

Marquee's&nbsp;Kirra Beach&nbsp;apartment development SOL didn't even hit the market, selling out all 46 apartments in the in-demand&nbsp;Kirra Beach&nbsp;in just 10 days.

The development, which&nbsp;will go down as one of the Gold Coast's fastest sell-outs,&nbsp;was Marquee's eighth project, and they're set to launch their ninth.

For more information, <a href="/news/qld/marquee-prepare-launch-for-palm-beach-apartment-development-northshore">click here</a>.

<h2>Want to know what happened over the Gold Coast in July? <a href="/news/qld/gold-coast-apartment-insights-what-happened-on-the-gold-coast-in-july">Click here.</a></h2>

There's further news from Marquee Development Partners, the Brisbane-based Ention Properties, and the luxury local developer S&S Projects

Gold Coast insights: What happened on the Gold Coast over August?

On the back of their successful sellout of their $200 million Signature Broadbeach, developer Little Projects Co are set for their second Gold Coast development, and it&#39;s just around the corner.

The new tower, dubbed&nbsp;Aperture,&nbsp;at 20 Mary Avenue in Broadbeach,&nbsp;will be made up of just 29 full floor and double-storey apartments.

[smartcode_project:default project_id=108327 project_image_fid=181283]

Designed for the owner-occupier by the award-winning architect Elenberg Fraser,&nbsp;each apartment will have at least three bedrooms, hand-crafted materials and a minimalistic design.

Prices are set to range from $2 million to $7.75 million.

[smartcode_project:default project_id=108327 project_image_fid=181290]

Leighton Pyke, Director of Little Projects, said the company was ecstatic to be delivering another premier project in a sought-after pocket of Broadbeach.

&ldquo;The south end of Broadbeach is quite possibly the ultimate location to soak up the central coastal atmosphere,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181282]

&ldquo;It&rsquo;s part of a very tranquil enclave just a little bit away from the heart of the vibrant retail and dining precinct but within walking distance to all that Broadbeach has to offer, and only metres from the beach.&rdquo;

Pyke said they made a conscious effort to change the course from the high-density projects and instead offer full floor collection of apartments, offering enough space for the downsizer.

[smartcode_project:default project_id=108327 project_image_fid=181285]

&ldquo;We put a lot of thought and energy into this project, alongside our talented team of architects, to come up with a design concept that blends with the superb location of the site.&rdquo;

&ldquo;With this project, we wanted to challenge expectations on how a luxury coastal residential collection should look and feel, so we devised a sub-tropical oasis that incorporates moody tone for an effortlessly luxe feel,&rdquo; Pyke said.

[smartcode_project:default project_id=108327 project_image_fid=181286]

Executive Director of KM Sales and Marketing, Jayde Pezet, said the project was poised to seize hold of a growing marketplace of affluent lifestyle seekers.

&ldquo;With overseas borders shut, we are continuing to witness interstate buyers flock to the Gold Coast in pursuit of a tropical retreat,&rdquo; Pezet said.

&ldquo;With the development set just moments from the beachfront, and the retail and dining options essentially at its doorstep, it will be the ultimate home for buyers seeking coastal convenience.&rdquo;

About the developer

Little Projects Co is an award-winning Melbourne based developer specialising premium residential, commercial, land subdivision, aviation and industrial developments.

Its debut project into the Gold Coast market, Signature Broadbeach, is due for completion in 2022.

[smartcode_project_cta: project_id=108327]

The new tower at 20 Mary Avenue in Broadbeach will be made up of just 29 full floor and double-storey apartments

Little Projects set for boutique Broadbeach apartment tower Aperture, aimed at the luxury owner-occupier

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Little Projects continues to reinvent its place in the local and national residential market.

Focused for the bulk of its history on high density apartment projects, the developer has now reaffirmed its push into new markets and new development typologies. Apartment developments have been supplemented by aviation, hotel, student accommodation and boutique townhouse pursuits.

On the approval of a maiden townhouse project, Little Projects' Construction Director Paris Lechte took time out to chat with Apartments.com.au, regarding the firm's diversification and expectations for the Melbourne and national residential market.

The discussion transpired as follows:

Apartments.com.au: Can you outline the shift in market (or company) fundamentals that has seen Little Projects pursue a more diversified development portfolio?

Paris Lechte: We’ve been consistently building on the strength and track record of our development history, expanding our portfolio into complementary sectors in which our residential expertise is incredibly lucrative. With changes to stamp duty, lending, foreign tax and more, the residential market (in particular the high-density space) was somewhat compromised and the student accommodation, hotels, commercial and industrial sectors became more attractive to us.

These sectors have always been in our periphery, so when the market shifted we were ready to take advantage of new opportunities and had actively sought to balance our existing residential operations with our new Hyatt Centric and Melbourne University projects.

To continue our work in the residential space, we knew it meant our product needed to change in line with the market. The removal of investors from the medium to high-density space caused us to refocus our attention on smaller-scale, townhouse developments.

Our newest townhouse projects in Glen Iris and Brighton have been created purely with local owner-occupiers in mind.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image232.jpg" rel="gallery-all" title="ADDARC's take on Little Projects' new Brighton development"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image232.jpg?itok=Msa44GXp" title="ADDARC's take on Little Projects' new Brighton development" width="580"></a>

<figcaption>ADDARC's take on Little Projects' new Brighton development</figcaption></figure>U: ADDARC have been utilised for the first time by Little Projects - how was the design firm appointed to the Brighton townhouse project?

PL: ADDARC is the brainchild of Rohan Appel, who has worked with Little on previous projects during his time at SJB.

We were impressed by ADDARC’s early work and have always maintained an interest in their projects. When Brighton came about, we already knew ADDARC’s design sensibility and approach would be perfectly suited to the higher-end homes we were envisaging.

U: How difficult is it to source appropriate townhouse sites currently?

PL: At the moment, townhouse sites are the most difficult to procure. Demand for this type of property is higher than ever, especially in established suburbs like Brighton and Glen Iris, where land is more tightly held and appropriate sites are few and far between.

The sites that do exist are met with fierce competition as developers vie for the opportunity to capitalise on this demand.

As a result, we’ve become more direct in our acquisition approach and are actively pursuing joint ventures with landowners. In opening ourselves up to partnerships like this and empowering private landowners to realise the value of their blocks, we are quickly building a pipeline of sites primed for townhouse development.

U: Speaking of joint ventures with landowners, was the Prahran site in planning one such example and what features will define that project?

PL: Yes. Prahran is a JV with the landowner.

It's designed with sensitivity to the adjoining park in mind, Plus Architecture’s response features a sloping façade to Grattan Street. This prevents any overshadowing of Grattan Gardens and creates a visual spectacle that can be appreciated by locals and residents alike.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/sig.jpg" rel="gallery-all" title="Signature Broadbeach is headed for construction"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/sig.jpg?itok=c6jiEmJL" title="Signature Broadbeach is headed for construction" width="580"></a>

<figcaption>Signature Broadbeach is headed for construction</figcaption></figure>U: How have sales progressed at Signature Broadbeach to this point?

PL: Very well, in fact Signature Broadbeach was the best-selling project on the Gold Coast for Q1 2018.

With over 100 sales complete, we will be going to construction tender in the next few months and aim to start construction in early 2019.

U: Will there be further expansion into non-Victorian residential markets?

PL: While our core residential focus has always been the Victorian market, we continue to monitor New South Wales and Queensland and wouldn’t hesitate to explore other options there if the numbers stacked up the way they did for Signature Broadbeach.

U: And finally, where do you see the Melbourne residential market heading over the next 2 or 3 years? Is there a swing back to investor grade stock and larger developments on the horizon, or will owner occupier developments remain strong?

PL: I foresee the continued dominance of owner occupier developments, with townhouse products and medium-density projects in established suburbs being the strongest performers. Melbourne’s south-east will remain popular and I see demand and competition for homes and sites in this area increasing.

The reality is that Melbourne’s population growth and migration will necessitate higher-density development and as demand builds for apartments and projects of scale again, the investor market will return. I believe we’re still 12 months off seeing a recovery.

Until then and for the short to medium term, owner occupiers will be the main target market. Being more environmentally aware, we’re finding these buyers respond to developments that meet their evolved needs and extend beyond basic financial and lifestyle considerations to sustainability and brand credibility.

They want to know that the values of who they’re buying from are aligned with their own principles.
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silvermb

A discussion with Little Projects' Construction Director Paris Lechte

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The completion of Dux Richmond Hill in recent days has added further weight to the strip's diversification away from being predominantly a retail zone.

In recent years Apartments.com.au has looked at the strip's retail woes, <a href="/expert-insights/buying/will-free-parking-save-bridge-road">potential solutions in fixing the faltering strip</a> and its <a href="https://urban.melbourne/planning/2015/05/06/bridge-roads-apartment-transformation-gathers-pace">drift toward apartment development</a>. Dux Richmond Hill at 153-177 Bridge Road has added a further 175 apartments, placing it as Bridge road's second largest apartment development delivered.

Developer Little Projects is mindful of the apartment wave that is providing Bridge road with a fundamental shift in how the strip is perceived.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image192.jpg" rel="gallery-all" title="The Dux Richmond Hill by Little Projects"><img alt="" class="image-article-full-width-580px" height="361" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image192.jpg?itok=lNzF__Wx" title="The Dux Richmond Hill by Little Projects" width="580"></a>

<figcaption>The Dux Richmond Hill by Little Projects</figcaption></figure>On the occasion of Dux Richmond Hill's completion Little Projects Development Director Leighton Pyke provided the following commentary regarding Bridge Road:

<blockquote>
New apartment buildings like Dux Richmond Hill are the catalysts for change we need to resurrect shopping strips like Bridge Road and give new purpose to its retail operations.

What we are seeing is a role reversal with residential now driving and attracting retail rather than it simply being a case of activity zones dictating development. There is genuine opportunity to be realised as new developments return foot traffic to strips that have long been starved of new blood.

Rather than trying to return them to their former glory, we should be driving the evolution of prime shopping strips like Bridge Road, Richmond, Fitzroy Street, St Kilda and Chapel St, South Yarra and reappropriating them for a new generation of residents.
</blockquote>

Little Projects notes that Australian Bureau of Statistics figures show that over 4,100 apartments have been built through established retail strips in Collingwood, Fitzroy, Northcote and Richmond since 2012, leading to a 5.5 per cent increase in the number of businesses trading along these strips.

Little Projects cite a further 3,600 apartments set for completion across these four locations by December 2020, which will further amplify the trend.

Leighton Pyke also provided comment on the type of retail tenancy supporting these new apartment developments:

<blockquote>
Yes, there is an undeniable shift in offering that needs to take place if we are to bring back beloved locations like Bridge Road but what’s exciting about this is the rich opportunities to be found here for those retailers who provide well-balanced food and service offerings that are tailored to suit the local audience

The feedback we have received is that the Dux Richmond Hill’s retail spaces are more adaptable than the traditional narrow Victorian terraces of Bridge Road, which are limiting in terms of their potential for fitouts and adaptive reuses.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/273_20-12-2017_3343.jpg" rel="gallery-all" title="SJB's Richmond Plaza design"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/273_20-12-2017_3343.jpg?itok=s4kRiVW2" title="SJB's Richmond Plaza design" width="580"></a>

<figcaption>SJB's Richmond Plaza design</figcaption></figure>For Bridge Road specifically, there remains a solid pipeline of apartments in waiting. With Dux Richmond Hill complete, next to the construction starting line is <a href="/buildings/lanbruk-apartments-79-bridge-road-richmond">Lanbruk Serviced Apartments</a> at 79 Bridge Road.

Builder Minicon is charged with delivering the serviced apartment complex which will join Cobild's 10 level <a href="/buildings/frame-19-21-judd-street-richmond">Frame Apartments</a> at construction and the soon to be restarted <a href="/buildings/herbert-king-172-lennox-street-richmond">Herbert King</a>. The latter two projects are mere metres from Bridge Road.

A sweep of the Apartments.com.au Project Database shows hundreds of new apartments earmarked for Bridge Road across a further 10 developments.

Largest of these is Coles Group and Gresham Property Funds Management's approved development of <a href="/buildings/261-271-bridge-road-richmond">Richmond Plaza</a> which includes a slab of retail space and 300 plus apartments over 12 levels. Project architect notes the project's end value at $250 million.
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Bridge Road's latest development complete, what next for the rising apartment strip

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The decade-long bid to redevelop a vacant Downier Street site will come to fruition at the hand of <a href="/developers/little-projects-co">Little Projects</a>, with Hyatt Hotels Corporation signing on for their first Melbourne location.

Little Projects' intentions for a hotel development onsite were flagged last month, although the developer was reluctant to name the operator subject to agreements being finalised. Hyatt Centric Melbourne will include 278 guestrooms and suites, and is anticipated to be open for business during 2020.

Hyatt Hotels Corporation's take up of the Downie Street project continues the unparalleled flow of new hotel brands and capacity into <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>; this week IHG has also confirmed a new dual presence Holiday Inn and Hotel Indigo for a pending Bourke Street development.

Little Projects secured the Downie Street site during mid 2017 after the 1,187 square metre site had been offered for sale with a permit in place for a 30-storey <a href="/architects/peddle-thorp-architects">Peddle Thorp</a>-designed apartment tower of 255 apartments. Over a decade ago the site was intended to be home to Archer Apartments, a 35-storey building designed by <a href="/architects/edgard-pirrotta-architects">Edgard Pirrotta Architects</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image168_1.jpg" rel="gallery-all" title="The Archer. Image: Edgard Pirrotta Architects"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image168_1.jpg?itok=xOtZ8plp" title="The Archer. Image: Edgard Pirrotta Architects" width="580"></a>

<figcaption>The Archer. Image: Edgard Pirrotta Architects</figcaption></figure>Although marketing began for that project, it never came to fruition.

After their purchase, Little Projects took the approved scheme back to planning with the intent of adding another hotel to Melbourne's burgeoning hotel sector. The amended design was given the green light last month and will adhere to the previously approved development envelope championed by Peddle Thorp Architects, although the newly reworked design is credited to <a href="/architects/architectus">Architectus</a>.

For Hyatt Hotels Corporation the Downie Street project adds to the existing Melbourne portfolio.

Hyatt Centric will supplement long-established outlets Park Hyatt Melbourne and Grand Hyatt Melbourne, plus Hyatt Place at <a href="/new-apartments/essendon-fields-vic-3041">Essendon Fields</a>. The latter $60 million project was completed during 2017 and remains Australia's sole Hyatt Place.

On the agreement with Hyatt Hotels Corporation and the renaissance of Melbourne CBD's western precinct, Little Projects head Paul Little stated:

<blockquote>
Finally, we have our answer to the Paris-end of Collins Street; what we have long seen as the developing end of the city is now presenting as a rival precinct in its own right. We are in the early stages of this change in perception and appreciation for an area of Melbourne that is only really just starting to unlock its potential.

Our Hyatt Centric Hotel brings together the existing advantages of a location that provides just enough breathing space from the city’s central business district, yet makes no sacrifices on amenities or hospitality offerings and boasts a culture unlike anything this city has ever known.

Couple the appetite for a more youthful hotel offering with a brand like Hyatt Centric and a location like Downie Street and the opportunity becomes evident.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image167_0.jpg" rel="gallery-all" title="Hobart's Hyatt Centric. Image: Hotel Management"><img alt="" class="image-article-full-width-580px" height="811" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image167_0.jpg?itok=utBy27dg" title="Hobart's Hyatt Centric. Image: Hotel Management" width="580"></a>

<figcaption>Hobart's Hyatt Centric. Image: Hotel Management</figcaption></figure>The Downie Street presence will be the second Hyatt Centric for Australia after Hyatt Hotels and Resorts last year formalised a deal to launch the brand in Hobart.

Backed by Elizabeth Tasmania Pty Ltd, that project will see a 20 storey tower delivered with 221-guestrooms set over 17 levels in addition to a restaurant, bar/lounge and meeting facilities over lower floors.

Local firm JAWS Architects were appointed for the design, alongside Sydney-based Dreamtime Australia Design who was charged with the project's interior design.

With Hutchinson Builders are taking on the Hobart built, a contractor for Melbourne's Downie Street has yet to be announced although Little Projects expect site works to <a href="https://www.littleprojects.com.au/2018/04/23/downie-paul-little-gets-green-light-30-storey-melbourne-cbd-hotel/">begin this month</a>.
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Little Projects lands Hyatt Centric for Downie Street

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What's in a tower, or two? Last Friday Little Projects received planning approval for a twin tower scheme nestled in behind Yarra's Edge, that the developer believes will act as an entrance point to Lorimer Precinct within Fishermans Bend. Initially submitted as a 74 level tower with provisions for public space and a tram line through the site, the scheme was subsequently scaled downwards resulting in two towers of 47 and 49 storeys.

85-93 Lorimer Street will see the delivery of 940 apartments, marginally more than was sought within the initial scheme. Lower levels within the approved Elenberg Fraser-designed complex will house 778 car parks and 400 bicycle bays, retail spaces and a gym - all within a podium heavy with exterior greenery.

2,100 square metres has been designated onsite as a public park, naturally garnering strong support from both the State Government and City of Melbourne.

Valued at $200 million, 85-93 Lorimer Street is the latest apartment scheme approval for Fishermans Bend, which according to the State Government brings the total value of inner-city developments approved by the Andrews Labor Government to over $3 billion. Under Planning Minister Richard Wynne's tenure in excess of 3,300 apartments within Fishermans Bend have gained approval, equating to in excess of $800 million worth of investment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lorimer_lowres-1art.jpg" rel="gallery-all" title="The approved 85-93 Lorimer Street. Image courtesy Little Projects"><img alt="" class="image-article-full-width-580px" height="698" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/lorimer_lowres-1art.jpg?itok=830l0vb8" title="The approved 85-93 Lorimer Street. Image courtesy Little Projects" width="580"></a>

<figcaption>The approved 85-93 Lorimer Street. Image courtesy Little Projects</figcaption></figure><h2>What they say</h2>

<blockquote>
This development reflects our vision for the future of Fishermans Bend, offering open space and well-designed apartments close to transport and services.

We encourage innovative developers to put forward projects which we can be proud of decades after construction.
<cite>Richard Wynne, Minister for Planning</cite>
</blockquote>

<blockquote>
​The re-submission of our plans for the South Wharf site has given us the ability to design a development that will contribute to Melbourne’s dynamic skyline.

We’ve identified South Wharf as a key area with potential for growth, as it is evident that Melbournians enjoy living on the fringe of the CBD, with immediate access to the best cultural and lifestyle precincts, including Melbourne’s new financial district, which is only 1km away. Through this project, and its thoughtful design considerations, the team at Elenberg Fraser and Little Projects has a unique opportunity and responsibility to shape and elevate the liveability of this city for future generations.

The oval-shaped towers maximise the amount of natural light entering the apartments’ interiors and bring spectacular bay and city views inside.
<cite>Michael Fox, Managing Director, Little Projects</cite>
</blockquote>

<h2>Comment</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lorimer.jpg" rel="gallery-all" title="The original Lorimer Street proposal. Image courtesy Elenberg fraser"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/lorimer.jpg?itok=uQXgmfTD" title="The original Lorimer Street proposal. Image courtesy Elenberg fraser" width="580"></a>

<figcaption>The original Lorimer Street proposal. Image courtesy Elenberg Fraser</figcaption></figure>In a broader sense the aversion to height within certain pockets of Fishermans Bend by the current State Government is something which serves no great purpose in my eyes. There are limited and appropriate areas such as Lorimer Precinct where height limits shouldn't apply.

The blanket 40 level height limit over areas of Fishermans Bend if sustained over the long term will result in a rather contrived outcome where every building will essentially be built to 120 metres; it's a matter of aesthetics more than anything but a forest of towers all terminating at the same height lacks an organic feel or natural progression that the CBD for instance maintains.

Site specific now, and I can't see why two towers over one taller tower has been lauded as a "refined" or superior outcome. The original plan for a 74 level building <a href="http://www.docklandsnews.com.au/editions/article/concerns-remain-over-fishermans-bend_10824/">sparked concerns</a> from surrounding residents, why? 85-93 Lorimer Street is located to the south of Yarra's Edge and therefore holds no overshadowing concerns. Whether a tower is 49, 74 or 100 levels is effectively irrelevant, but apparently the taller the tower, the higher the Yarra's Edge residents insecurities seem to sprout.

In fact the only consequence I can see of having two towers as opposed to one is that more future residents of 85-93 Lorimer Street will have direct lines of sight into existing apartments within Yarra's Edge, go figure…
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