Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Hotels

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Perth’s hotel market is expected to see a surge in development over the next five years, with a tranche of five-star hotels slated over the coming years including the Ritz Carlton, Como, Sheraton, Intercontinental and the Westin. 
Very recently, the Diploma Group has committed to one of the city’s newest projects – signing the contracts for the $42 million sale of Quest Adelaide Terrace (upon completion of the project). 
Located in Perth’s CBD, the latest Quest development at 176 Adelaide Terrace will comprise a 19-level building at the rear of the 903 sqm site. 
The entry to the tower is via a quaint heritage listed, freestanding, stone church building, which has been refurbished to provide a new reception office.
The 4.5 star hotel will comprise 98 apartments, 130 keys, a conference room, gymnasium, guest laundry and onsite car bays. 
CBRE Hotels’ David Kennedy said developments such as this are raising the bar in Perth’s accommodation sector. 
“Perth’s landscape is rapidly evolving, with projects such as Elizabeth Quay, Perth CityLink, Perth Cultural Centre, Cathedral Square and the Burswood Stadium, elevating Perth to a global city status,” Kennedy said. 
“While office and retail continue to feel the brunt of the mining investment slowdown, the hotel sector is still the best performer in Perth’s commercial market at present. Predictions of an economic rebound over the next five years will support a revival in local tourism."
“This commitment from Diploma Group is another sign of growing confidence in the market, with investors compelled by the opportunities a young and growing Perth hotel market has to offer.” 
The new Quest Adelaide Terrace is surrounded by a number of existing high-rise residential towers, office buildings and several major hotels.
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prateek24-ezbwHMbNAk

Perth seeing surge in hotel sector, with Diploma's Adelaide Terrace deal

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Melbourne-based developer Capital Alliance has continued with its successful Docklands formula of combining both residential apartments and a luxury hotel within the same building by announcing operator Marriott has committed to its forthcoming project at 3-43 Waterfront Way.

Within close proximity to the Melbourne Star Observation Wheel and Harbour Town retail complex, the tower of some 37 levels will represent the first newly built Marriott hotel in Australia for almost 20 years. While the project is currently at planning, it is expected that the tower will proceed quickly upon receiving approval.

Valued at $250 million, 3-43 Waterfront Way will include 200 Marriott-branded suites in addition to 260 residential apartments. Included will be an rooftop infinity pool with expansive views toward Melbourne's skyline, bar area and dining area which will be open to the public.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/capital_alliance_docklands_development-1.jpg" rel="gallery-all" title="Artist's impression of Marriott Docklands"><img alt="" class="image-article-full-width-580px" height="697" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/capital_alliance_docklands_development-1.jpg?itok=gsd4Jxxc" title="Artist's impression of Marriott Docklands" width="580"></a>

<figcaption>Artist's impression of Marriott Docklands</figcaption></figure>Designed by Docklands-based DKO Architecture, 3-43 Waterfront Way will also see a ground level pedestrian link with Docklands Drive, allowing for a previously inactive street frontage to become permeable. Planning documents show 3-43 Waterfront Way's exterior studded with pop-out facade panels which will be complimented by LED highlights applied to the facade.

Approximately 500 jobs are to be created during the build, with 100 permanent jobs created upon completion.

<h2>What they say</h2>

<blockquote>
We are extremely proud to be able to deliver yet another hotel project to Melbourne. We believe that mixed-use developments are the right direction for development in our city and provide the stimuli Docklands needs to flourish. Our vision is to deliver a hotel and apartment project that will be celebrated and draw tourists both internationally and locally to the area.

We envisage the rooftop amenities will provide a unique experience and complement a range of amenities in the building that will be open to both residents, guests and the general public.
<cite>Mohan Du, Capital Alliance Managing Director</cite>
</blockquote>

<blockquote>
There is a real demand for hotel accommodation within Melbourne and this hotel will help service the many people looking for accommodation in Docklands, be they tourists or business travellers. Securing the first new-build Marriot hotel in nearly two decades is testament to the capabilities of Capital Alliance and the demand for quality hotel accommodation in the precinct.
<cite>Simon Wilson, General Manager Precincts at Places Victoria</cite>
</blockquote>

<blockquote>
We’re really excited to be working alongside Capital Alliance. Melbourne is fast becoming one of the most popular travel destinations throughout the world.

The vibrant culinary scene and unique culture makes this property an ideal addition to our Australian portfolio of properties. Australia will continue to be a vital part of our growth strategy and the Marriott brand will continue with further expansion in 2016.
<cite>Raj Menon, Chief Operating Officer, Asia Pacific for Marriott International</cite>
</blockquote>

<h2>The big picture</h2>

While the Marriott signing paves the way for Capital Alliance's next project, the developer is approaching the finish line for their first Docklands foray at 679 La Trobe Street. Consisting of both apartments and Melbourne's first Peppers Hotel outlet, M Docklands as it is known will be fully completed in the new year.

Capital Alliance is also expected to deliver a sister development to 3-43 Waterfront Way, namely 26-38 Pearl River Road nearby which will hold in excess of 400 apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mdocks.jpg" rel="gallery-all" title="M Docklands is nearing completion. Image courtesy Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/mdocks.jpg?itok=eYFLd1EV" title="M Docklands is nearing completion. Image courtesy Ryan Seychell" width="580"></a>

<figcaption>M Docklands is nearing completion. Image courtesy Ryan Seychell</figcaption></figure>The Marriott announcement adds further to Melbourne's blossoming hotel sector with a sizeable number of new projects in the pipeline. Only last month both <a href="/news/new-ibis-and-novotel-hotels-for-melbournes-cbd">Ibis and Novotel committed to a new CBD tower</a> while construction continues on QT Hotel on Russell Street and the Four Points by Sheraton also in Docklands.

Above these as many as a dozen new hotels are mooted for varying developments around Melbourne over the next decade.
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silvermb

Marriott Docklands adds to the Melbourne hotel mix

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Recall last year that Apartments.com.au ran <a href="/news/5000-new-hotel-rooms-for-melbourne">dual pieces</a> highlighting the forthcoming wave of 5,000 plus new hotel suites located within City of Melbourne. With the majority of those rooms in planning at the time, these new suites were predominantly located within large scale mixed-use towers championed by developers with Asian-based expertise and finance.

All indicators since have suggested inner Melbourne is suffering from a shortage of hotel accommodation, with a <a href="http://www2.deloitte.com/au/en/pages/media-releases/articles/hotel-markets-push-further-into-record-territory-260215">2015 Deloitte report</a> on the state of the Australian Hotel sector showing Melbourne's occupancy rate has and continues to push well into the mid-90% range on peak nights. Coupled with a Deloitte forecast indicating Melbourne will nudge 90% average occupancy by 2017 and the time is ripe now for new hotel projects, particularly in Melbourne's CBD.

Enter Well Smart Investment Holdings who after recently gaining Ministerial approval for their new hotel accommodation project at 399 Little Lonsdale Street have unveiled Ibis and Novotel as key signatories to the tower.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_1.jpg" rel="gallery-all" title="399 Little Lonsdale Street. Images courtesy k2LD Architects"><img alt="" class="image-article-full-width-580px" height="531" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_1.jpg?itok=4n6TzPBG" title="399 Little Lonsdale Street. Images courtesy k2LD Architects" width="580"></a>

<figcaption>399 Little Lonsdale Street. Images courtesy k2LD Architects</figcaption></figure>Designed by CBD-based practice k2LD Architecture, 399 Little Lonsdale Street will stand as a 34 level, 125 metre tower located at the foot of Melbourne's retail precinct. Containing 478 hotel suites, the project will represent Melbourne's first dual hotel housed within the same building.

Ibis will account for 270 suites in a three-star configuration while Novotel will take the remaining 208 suites under their four-star operation.

Externally patterned glass with differing opacity to the eastern elevation will be the defining design feature while the western elevation will consist of patterned concrete, although an adjoining planning application will likely all but cover the wall. At ground level a landscaped laneway has been introduced that will connect with Hardware Lane while the podium will hold a bar, lounge, restaurant, gym and conference facilities.

<h2>Design nous</h2>

<blockquote>
We approached the design of the building differently, envisaging the built form as a fabric in which the stories and journeys of its transient inhabitants are interwoven with the urban cityscape.

With the building’s use as a dual hotel in mind, we were able to push the boundaries of design to create something that will become iconic in nature, just as the Westin and Sofitel have become iconic forms in Collins Street, we wanted to create a similar effect at 399 Little Lonsdale Street.
<cite>Tisha Lee, Principal, k2LD Architects</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10_4.jpg" rel="gallery-all" title="Interior common area. Image courtesy k2LD Architects"><img alt="" class="image-article-full-width-580px" height="353" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10_4.jpg?itok=eE75MVVd" title="Interior common area. Image courtesy k2LD Architects" width="580"></a>

<figcaption>Exterior terrace area. Image courtesy k2LD Architects</figcaption></figure><h2>The wider context</h2>

With <a href="http://melbourneairport.com.au/about-melbourne-airport/media/media-releases/melbourne-airports-august-passenger-traffic-results-1825">international arrivals</a> amounting to almost 750,000 passengers during August 2015, the robust year on year growth experienced by Melbourne has a flow-on effect into the hotel sector. 399 Little Lonsdale Street joins many a Melbourne project looking to service the expanding hotel room requirement.

Curiously though only one noteworthy hotel project is currently under construction within the CBD, namely QT Hotel which will add a further 182 suites. Docklands fares better with Peppers Docklands almost at completion while Four Points by Sheraton is heading skyward as part of the Marina Tower project.

Pending projects however read as a who's who of the hotel sector. Among the many contending chains seeking a Melbourne footprint Ritz-Carlton and Dorsett will preside in Far East Consortium's West Side Place project, PARKROYAL is awaiting commencement of their mixed-use tower in Docklands, Aloft Hotels will likely land at 380 Lonsdale Street while the largest of all proposals is headed by Crown and Schiavello.

Their 1 Queensbridge project is seeking 388 additional Crown-branded hotel suites in addition to private apartments within a 317 metre tower.
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New Ibis and Novotel hotels for Melbourne's CBD

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A number of media outlets have reported in recent days that hotel operator <a href="http://www.ritzcarlton.com/">Ritz-Carlton</a> has signed on for <a href="http://www.fareast.net.au/">Far East Consortium</a>'s <a href="http://www.fareast.net.au/project/west-side-place/">West Side Place</a> development on the former Age site on Spencer Street. The 250 room hotel will be located on the top 15 floors of the Cottee Parker-designed 79-storey tower opposite Far East's current multi-tower project Upper West Side.

The Ritz-Carlton will boast hotel facilities and amenities such as a bar, high-end restaurant, spa centre, pool and gymnasium. A sky lobby check-in will greet guests with the Ritz-Carlton to be Australia's tallest/highest hotel. In addition to approximately 750 apartments absorbing the remainder of the tower, provision for 465 resident parking spaces and 30 hotel parking spaces will be located in the sub and podium levels.

Ritz-Carlton Melbourne will be the second for both the hotel operator and Far East Consortium after securing prime development within the Elizabeth Quay urban renewal project in Perth.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ritz_carlton_elizabeth_quay.jpg" rel="gallery-all" title="Ritz Carlton @ Elizabeth Quay, Perth. © Far East Consortium "><img alt="" class="image-article-full-width-580px" height="445" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/ritz_carlton_elizabeth_quay.jpg?itok=Hq_JvRn-" title="Ritz Carlton @ Elizabeth Quay, Perth. © Far East Consortium " width="580"></a>

<figcaption>Ritz Carlton at Elizabeth Quay, Perth. © Far East Consortium</figcaption></figure>A second 260 suite hotel of 3 to 4 stars will be located within within the podium and lower levels of Tower 3, on the corner of an expanded Merriman Lane and Little Lonsdale Street with a north-east aspect. Tower 3 is set to rise 62-storeys for a height of approximately 210 metres and will also include a further 520 apartments and 321 parking spaces overall.

In total there will be four towers onsite upon completion with in excess of 2,500 apartments included.

<h2>Comment</h2>

The podium in particular bares strong similarities in terms of facade articulation to the residential towers of Far East Consortium's Elizabeth Quay's project as seen above as well as The Fifth at Upper West Side.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/thefifth_uws.jpg" rel="gallery-all" title="The Fifth. © Far East Consortium "><img alt="" class="image-article-full-width-580px" height="905" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/thefifth_uws.jpg?itok=5rjDKjoQ" title="The Fifth. © Far East Consortium " width="580"></a>

<figcaption>The Fifth. © Far East Consortium</figcaption></figure>This treatment to the podium creates and ordered but varied appearance and aids in reducing the scale of a 30m podium into a much more finer and relatable human scale. Additionally it provides passive surveillance to the street, a far cry from the fortress of the former Age building.

The buildings beyond as they appear in the render can be treated as massing envelopes, as one of the principles within Cottee Parker's Master Plan for the site is to ensure clarity between tower forms and architecture so as not to appear as one great mass on the skyline. This was partly addressed at Upper West Side by providing a similar facade treatment of differing colours. Hopefully the language of future towers at West Side Place extends beyond just a variation in colour palette.

<blockquote>
To ensure that each building is distinctive in its design, the Master Plan includes the following principle: the architectural treatment should clearly distinguish one tower from another as individual developments.
<cite>City of Melbourne planning officer report</cite>
</blockquote>

The Ritz-Carlton also presents the first high-end, 5-star hotel to be developed in the western end of the city at the threshold between the traditional Hoddle Grid and Docklands. The site is well serviced by trams, buses, Southern Cross Station and the Sky bus shuttle service within an area experiencing significant change. Together with Upper West Side and the Savoy development, West Side Place will transform Spencer Street from the dingy area it was in the 1990's to the new face of Melbourne.

With site works well underway and display suite not far off, construction is anticipated to commence in early 2016.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/age_site_works.jpg" rel="gallery-all" title="Site works well underway. © Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/age_site_works.jpg?itok=Nv1kFQzv" title="Site works well underway. © Ryan Seychell" width="580"></a>

<figcaption>Site works well underway. © Ryan Seychell</figcaption></figure>
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Laurence Dragomir

Puttin' on the Ritz at West Side Place

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Another chapter today in the evolving public interest story that has become the proposed Palace Theatre demolition and replacement with Australia's first W Hotel at 20-31 Bourke Street. Melbourne City Council have this week published plans for Bates Smart's third revision of the development scheme which sees a shortened, dare I say tubby hotel tower sans its apartment compliment included within the initial planning application.

As has been reported through the media, the proposal has been essentially cut in half and now tills in at 50.65 metres high with 11,047sq.m of net floor space. 193 rooms are slated for the 12 hotel floors with the three remaining floors configured to include a restaurant, pool, gym, outdoor terrace, lounge and function facilities.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image4_28.jpg" rel="gallery-all" title="Before and after. Image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="312" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image4_28.jpg?itok=4Jz04PTx" title="Before and after. Image © Bates Smart" width="580"></a>

Naturally the development team have prepared the planning documents to favour their argument; proponents aside, here are some telling statistics for and against the Palace Theatre development.

<h2>Save the Palace Theatre</h2>

<ul>
<li>Facebook page developed to oppose the development with just under 35,000 likes.</li>
	<li>27,955 have signed an online petition rejecting the loss of the existing venue via thepetitionsite.com.</li>
	<li>Demolition of the 5th bay of the adjoining Victorian three level terrace will remain as per revised plans.</li>
	<li>Neither the Palace Theatre nor 32-38 Bourke Street are included in the Victorian Heritage Register.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/auditorium-ceiling-7.jpg" rel="gallery-all" title="Ornate interiors lost? Image © savethepalace.com"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/auditorium-ceiling-7.jpg?itok=WBa2D-Tl" title="Ornate interiors lost? Image © savethepalace.com" width="580"></a>

<h2>The economic case</h2>

Deloitte Access Economics have quantified the expected benefits of a realised W Hotel to the Victorian economy as follows:

<ul>
<li>Direct capital investment in Melbourne of approximately $160 million.</li>
	<li>Construction employment generation equivalent to 82 full time equivalent jobs over the construction phase of the project.</li>
	<li>The development will generate between $21M and $58M annually in Gross Regional Product.</li>
	<li>Ongoing employment generation which will be in the range of 230 – 588 full time equivalent jobs, and tourism expenditure.</li>
	<li>Cumulatively, the proposed W Hotel and residential development is estimated to contribute up to $375 million in Gross State Product over the first 15 years of operation.</li>
</ul>
<h2>The crux of the matter</h2>

An excerpt from the Urbis planning report:

<blockquote>
It is noted that a recent planning permit application for a hotel and residential apartments was made to the Minister for Planning and not supported due to a number of concerns principally relating to the height of the proposal, in light of the lower scale of the Bourke Hill precinct. The City of Melbourne’s formal position on the application recognised the value and benefit that the proposed W Hotel use would bring to the city, but was unsupportive of the scale of the built form.

Hence, this revised proposal has been prepared to address the key concerns. In particular the changes to the height of the development ensure that shadows cast to the Parliamentary precinct are significantly reduced, and that the view over the city from the steps of Parliament is not substantially altered.
</blockquote>

<h2>Comment</h2>

Prudence suggests that site proponent Jinshan Investments wouldn't purchase and consequently enter the planning process if they weren't confident of their ability to develop the site and ultimately turn a profit. This coupled with the above excerpt suggests that given the scheme has been halved in height, chances of approval may have increased considerably.

Machinations aside the merits of a design simply lopped in half need to be questioned for such a prime site within close proximity to the Parliament. While the facade is well articulated, the buildings bulk and rather basic form sit uncomfortably within the surrounding streetscape. While I don't particularly like the current design, I have a suspicion it has taken great strides toward approval - much to the disappointment of many.
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Palace Theatre redevelopment: Squat! But is it hot to trot?

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Touched upon briefly in an earlier article highlighting the roughly <a href="/news/5000-new-hotel-rooms-for-melbourne" target="_blank">5000 new hotel rooms slated for Melbourne</a>, it seems the lid is about to be lifted on QT Hotel and Residences Melbourne. The residential component of the development has an active website which like all other project websites, extols the virtues of the 24 luxury apartments to be included within the project.

Located at 131-141 Russell Street, the former Greater Union cinema complex is expected to be demolished soon enough with construction of a 12 level hotel and apartment building due to start this later this year. In addition to the 24 apartments, 182 hotel suites over lower levels are included according to City of Melbourne building activity monitor.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image21_1.jpg" rel="gallery-all" title="Greater Union no more. Image © Trash World on Flickr"><img alt="" class="image-article-full-width-580px" height="434" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image21_1.jpg?itok=XyPUjKc6" title="Greater Union no more. Image © Trash World on Flickr" width="580"></a>

The project will be topped with a bar and dining venue with capacity for 300 patrons. Open daily from 11am to 2am, the venue which was subject to a separate planning application gained a final permit from City of Melbourne during February this year.

Site owner <a href="http://www.ahl.com.au/" target="_blank">Amalgamated Holdings Limited</a> currently operate five QT Hotels through Australia after birthing the brand during 2011. Following in the footsteps of existing QT locations, the new Melbourne buildings is expected to carry a typical QT Hotels interior which has roundly been described as quirky, eclectic, 'on trend' and bold.

If the article lead image and website grab below are guides, the Melbourne arm will be a unique and possibly bizarre experience.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image20_1.jpg" rel="gallery-all" title="QT's webpage says it all. Image © QT Hotels"><img alt="" class="image-article-full-width-580px" height="468" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image20_1.jpg?itok=cIThw1K6" title="QT's webpage says it all. Image © QT Hotels" width="580"></a>

Further details for the residential component can be found at http://qtresidencesmelbourne.com/
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QT Hotel and Residences hit Melbourne

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Today's article centres once again on the Forum Hotel development at 150-162 Flinders Street, effectively the sequel to Mark's write up on <a href="/news/progressive-development-or-cultural-vandalism">the impact of the development on Hosier Lane</a>. The focus however shifts from street to sky, namely the design response of the tower element which would rise 107m above Russell Street.

Primarily the proposed hotel's function is to fund (or offset) the cost of restoration works on the Forum Theatre itself, at the expense of the Melbourne CBD's last remaining Robin Boyd designed buildings. Some may paint the building as a martyr but with the exception of perhaps the Black Dolphin Motel and Domain flats, Boyd's most highly regarded works are his houses.

The <a href="http://www.batessmart.com.au/">Bates Smart</a>-designed proposal continues the recent trend of towers on culturally significant sites or within historically sensitive streetscapes or precincts. Additionally the Hotel Forum proposal represents yet another attempt at inserting a 'backdrop' in the form of a glazed tower element - the idea of receding into the sky. Other examples of this nearby are 171 Collins Street, the Windsor Redevelopment and to a lesser extent the rejected W Hotel proposal on the Palace site which employed a vastly different architectural expression.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/recent%20examples.jpg" rel="gallery-all" title="171 Collin St - Bates Smart; Windsor Redevelopment - DCM; Forum Hotel - Bates Smart; W Hotel Proposal - Bates Smart"><img alt="" class="image-article-full-width-580px" height="84" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/recent%20examples.jpg?itok=2S8kDBpa" title="171 Collin St - Bates Smart; Windsor Redevelopment - DCM; Forum Hotel - Bates Smart; W Hotel Proposal - Bates Smart" width="580"></a>

<figcaption>171 Collin St - Bates Smart; Windsor Redevelopment - DCM; Forum Hotel - Bates Smart; W Hotel Proposal - Bates Smart</figcaption></figure>It's also worth noting three of the four aforementioned projects were designed by Bates Smart - their strike rate currently stands at 1 built, 1 proposed and 1 rejected - with DCM's Windsor development slated to begin construction later this year. Rightly or wrongly and despite some objections, the Windsor set a precedent for this type of development and unless a project has a direct (or perceived) impact on Parliament House as was the case with W Hotel, it will likely be approved irrespective of the discretionary height limits.

The crystalline tower presents as two distinct 'slipping' volumes of varying height - one planar, the other faceted - with a sliver of glazing separating them. The southern element draws on the diamond detailing of the Forum theatre whilst the northern element employs a fritted glazing - becoming a chameleon during the course of the day.

Designed to respond to the varying conditions of its immediate context, the proposal rests in an area blanketed by a 40m height limit, once again pushing the boundaries of the planning scheme. Ultimately however it is likely to be approved by the Minister for Planning and would join an existing suite of towers of similar height in the neighbourhood - refer height study diagram below.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Height%20Study.jpg" rel="gallery-all" title="Height Study © Bates Smart"><img alt="" class="image-article-full-width-580px" height="479" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Height%20Study.jpg?itok=IGFjs8TV" title="Height Study © Bates Smart" width="580"></a>

<figcaption>Height Study © Bates Smart</figcaption></figure>Set to house 220 rooms across 17 floors, the balance of programme at the proposal's summit consists of a single residential level with (quite peculiarly) an office level and two floors of plant above. Call me a cynic but I question the necessity of those two upper habitable levels in particular - chop them off and you have a 93m tower. Perhaps they will come into play in any possible negotiations re: height, becoming sacrificial lambs of sorts or handy bargaining bait.

The tower sits above a podium comprising two floors of retail with 5 floors of commercial space above. A 50m internal laneway cuts across the site linking Russell Street to Hosier Lane. Now I personally like the articulation of the podium to Russell Street and the way the two tower volumes have been expressed, with a shadowline 'break' in-between 'tower' and 'podium' a design strategy more commonly used these days as a design response on smaller sites where deep setbacks are unviable.

In saying that I do however find the junction between the various components a tad awkward and lacking resolution - particularly the area highlighted below:

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/junction%20of%20elements.jpg" rel="gallery-all" title="Junction of elements. Original image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="947" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/junction%20of%20elements.jpg?itok=XGmN45va" title="Junction of elements. Original image © Bates Smart" width="580"></a>

<figcaption>Junction of elements. Original image © Bates Smart</figcaption></figure>The above illustrates an area where multiple geometries and materials converge hesitantly - a number along the same plane - detracting somewhat from what should otherwise be a beautifully proportioned object. A greater definition of hierarchy to these distinct elements wouldn't hurt.

Finally, I know Mark touched on Hosier Lane in his previous article but I will briefly say that I think brick would be a much more suitable material than corten panels. I understand the rationale behind why corten was employed - the oxidising over time giving it that worn or 'aged' appearance that would otherwise take a couple of decades but it is a material that is largely alien to Hosier Lane. I have rather crudely photoshopped Bates Smart's image from the planning application to give an indication of what I mean:

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Hosier%20Lane.jpg" rel="gallery-all" title="Hosier Lane - brick blades. Original image © Bates Smart"><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Hosier%20Lane.jpg?itok=mjox34n8" title="Hosier Lane - brick blades. Original image © Bates Smart" width="580"></a>

<figcaption>Hosier Lane - brick blades. Original image © Bates Smart</figcaption></figure>I believe brick would respond much better to the laneway environment both visually but also from a historic point of view.

Despite a couple of reservations I may have, overall Bates Smart have conceived a solid scheme which based on their previous line of work will no doubt boast high quality finishes. On a more macro level it also has the ability to really inject some more life into that corner of the city and I look forward to viewing a revitalised Forum Theatre.
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Planning Application > Hotel Forum @ 150-162 Flinders Street

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News reports have flowed thick and fast of late detailing Melbourne's robust hotel sector. Recent <a href="http://www.afr.com/" target="_blank">AFR</a> articles show hotel occupancy rates have increased near 4% year on year, investors and operators hold bullish sentiments for the future while Melbourne maintains the lowest national major city room rate averaging $182 which ties in with affordability.

Via <a href="http://www.afr.com/p/business/property/hotel_demand_to_push_up_occupancies_kdQRdwJg9mlKSCZ9GH2HfL" target="_blank">this article</a> Deloitte suggests "In Melbourne, demand for rooms is forecast to outstrip new supply by 1.7 per cent over the next three years, pushing occupancies up to 85.7 per cent and room rates up to $209."

But what of the actual buildings which will deliver solely, or as part of a larger mixed-use development, the throng of new hotel suites destined for Melbourne? <a href="/news/5000-new-hotel-rooms-for-melbourne-continued">Continuing into tomorrow</a>, Apartments.com.au highlights 20 upcoming hotel developments located within the City of Melbourne.

<h2>Hiap Hoe the benchmark</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image3_271.jpg" rel="gallery-all" title="Hiap Hoe's intended projects at Docklands and 380 Lonsdale Street. Images © DKO &amp; Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image3_271.jpg?itok=2bvm8B_h" title="Hiap Hoe's intended projects at Docklands and 380 Lonsdale Street. Images © DKO &amp; Elenberg Fraser" width="580"></a>

If one firm epitomises the faith in Melbourne's hotel sector, it's Hiap Hoe. Shortly after acquiring three development sites late last year worth $177 million, the Singaporean firm revealed a letter of intent was penned with Starwood's Asia Pacific Hotels &amp; Resorts to manage two of their Melbourne properties.

Four Points by Sheraton are slated to take naming rights over 6-22 Pearl River Road, located within Melbourne's Docklands while 380 Lonsdale Street (above right) will be home to Aloft Hotels once the project has been completed. A third property at 206 Bourke Street is currently subject to a preliminary design process, with concept renders depicting what looks to be a typically sleek Elenberg Fraser complex.

Together these developments will deliver near 1000 hotel rooms to Melbourne's inner core - impressive in both scale and speed of progression.

<h2>Top of the town</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image4_23.jpg" rel="gallery-all" title="Windsor, 101 Flinders Lane and 27 Little Collins. Images © DCM &amp; Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="293" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image4_23.jpg?itok=QynI7Zz2" title="Windsor, 101 Flinders Lane and 27 Little Collins. Images © DCM &amp; Ryan Seychell" width="580"></a>

The grandeur of Melbourne CBD's east end is well documented so it's no surprise that many hotel operators are seeking a slice of the acation close to Spring Street. The trials and tribulations of the Windsor Hotel are well documented, although last week it was announced the 152 room expansion of the grand complex would proceed to construction late this year.

Nearby Sheraton at 27 Little Collins Street is well advanced into construction, yielding 175 rooms while other projects in the area include the expected redevelopment of Rosati's at 95-101 Flinders Lane into a 195 room hotel, QIC's redevelopment of Nauru House with plans including a 252 room hotel and of course the Palace Theatre redevelopment seeking 200 suites under the W Hotel brand.

<h2>Elsewhere in the CBD</h2>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image8_12.jpg" rel="gallery-all" title="William Street, The Forum and 180 Russell. Images © EF, Forum &amp; Buchan Group"><img alt="" class="image-article-full-width-580px" height="498" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image8_12.jpg?itok=zgKytTL6" title="William Street, The Forum and 180 Russell. Images © EF, Forum &amp; Buchan Group" width="580"></a>

There's no shortage of developers vying to land a hotel operator elsewhere in the CBD with 1500 additional rooms currently on the cards. Aside from Wyndham on William with 87 dwellings under construction as part of Hengyi's 199 William Street, six other aspirants have yet to solidify their intentions.

Biggest of all is Far East Consortium's intended redevelopment of 250 Spencer Street highlighted by 488 hotel suites over two towers. Elsewhere 131-141 Russell Street holds approval for 182 suites as does 110-112 Franklin Street with 129 rooms over a modest eight levels. Currently seeking approval is 386-412 William Street with 210 suites available as part of the mixed-use development. Ace Hotel Group have put themselves forward as a potential operator.

The two remaining proposals are also controversial given their sensitive locations. As part of a larger mixed use development AXF Group seek to add 200 hotel suites to their 280 metre replacement of the Total Car Park which has been <a href="/news/new-proposals-seek-to-join-the-200m-club" target="_blank">touched upon</a> by Apartments.com.au. Nearby Marriner Group have submitted plans for a 32 level hotel development behind a restored Forum Theatre. Both projects are still under planning consideration.

<a href="/news/5000-new-hotel-rooms-for-melbourne-continued">To be continued...</a>
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5000 new hotel rooms for Melbourne

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Blink and you would have missed it!  Within weeks of this prime <a href="/new-apartments/southbank-vic-3006">Southbank</a> development site at <a href="/new-apartments/38-freshwater-place-southbank">25-35 Power Street (also known as 38 Freshwater Place)</a> landing a new owner, a planning application landed in the lap of determining body <a href="http://www.dtpli.vic.gov.au/" target="_blank">DTPLI</a>.  Having the site purchase announced during October, new owner Freshwater No 6 Pty Ltd, a company located within the <a href="/new-apartments/sydney-nsw">Sydney</a> suburb of <a href="/new-apartments/rhodes-nsw-2138">Rhodes</a>, wasted no time in submitting detailed plans for a 70 storey mixed-use tower with an expected end value of approximately $400 million.

<a href="/new-apartments/docklands-vic-3008">Docklands</a>-based firm <a href="/architects/metier3">Metier 3</a> were commissioned for the design, located on a 3096 m2 site in an area already heavy with high-rise developments.  If approved 25-35 Power Street seeks to join four other 200 metre plus towers on this 'Southbank block of strength,' including <a href="/buildings/prima-tower-31-queensbridge-street-southbank">Prima Pearl</a>, <a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank" target="_blank">Queensbridge Tower</a> and 25 Queensbridge Street, although for reasons unbeknown the latter 236 metre approved tower was omitted from the diagram below.  Minimum distance to 25-35 Power Street's closest residential neighbour is 27.5 metres.

Surrounded by towers with regular, if not interestingly shaped floor plates, Metier 3 have chosen to design a tower with an irregular, tapering floor plate which they describe as:

<div class="rtejustify">"Taking the curvaceous two dimensional forms of those buildings both existing and proposed in close proximity and translating this into a true three dimensional form the building mass draws inspiration from the feminine form. With flowing curves and material patterning reminiscent of ballroom gowns and highly detailed junctions, the evoking comparison to Pavé jewellery, the built form will entail a sense of materiality and form in counterpoint to the more rigid forms adjacent."</div>

<div class="rtejustify"> </div>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_20.jpg" rel="gallery-all" title="Design inspiration and context. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="409" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_20.jpg?itok=9q9JofdM" title="Design inspiration and context. Image © Metier 3" width="580"></a>

<div class="rtejustify">"My work is not about form follows function, but form follows beauty, or, even better, form follow feminine"</div>

<div class="rtejustify"> </div>

<div class="rtejustify">Quoting Oscar Niemeyer above, Metier 3's objective was to create a unique tower form and that box has been ticked.  What pleases the author to no end is the use of textured stone cladding over lower levels and also the tower's leading edge fronting Power Street.  Stone is a quality, timeless material that is exponentially better than painted precast panels, yet has fallen out of favour in <a href="/new-apartments/melbourne-vic">Melbourne</a> seemingly.</div>

<div class="rtejustify"> </div>

<div class="rtejustify">Complementing the stone will be aluminium composite panels and metal trim finishes, while the dominant element will be the towers glazing which according to the materials schedule is verging on army green in appearance - it surely won't be missed in the skyline!</div>

<div class="rtejustify"> </div>

<div class="rtejustify">It's also refreshing to see a continuous tower form from the ground up where the podium is not clearly defined and tower not set back from Power Street, although one wonders whether DTPLI and Melbourne City Council will be suitable impressed. And what of the all important street activation where the public will predominantly interact with the complex?  Whilst the absolute street frontage is dominated by a Port Cochere entry servicing the hotel lobby and existing vehicle access to the adjoining office tower, plantings and an arched canopy seek to soften the street view.</div>

<div class="rtejustify"> </div>

<div class="rtejustify">The ground floor sees a public access arcade link Power Street to the existing internal garden and retail facilities of Freshwater Place, and Queensbridge Square beyond.</div>

<div class="rtejustify"> </div>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_49.jpg" rel="gallery-all" title="Expected view from Queensbridge Street. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="1575" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_49.jpg?itok=M92gmQ6v" title="Expected view from Queensbridge Street. Image © Metier 3" width="580"></a>

With one basement level car park, ground floor as mentioned hosts seven separate retail spaces fronting the arcade, in addition to the expected hotel/apartments lobbies and ancillary services such as loading etc.  Mezzanine floor also hosts four retail spaces for a total of 1,300 m2.  With the proceeding five levels of podium car parking, a total of 240 vehicles and 146 bicycles are accommodated.

178 one and two-bedroom boutique apartments cover the first ten inhabitable floors, with the assumption that these are short stay and/or serviced apartments. Thereafter 32 levels of traditional apartments follow with 318 in total spread between 82 one, 156 two and 80 three bedroom options - 80 three bedders at between 120-150 square metres each equates to 25% of total traditional apartment offerings.  

This is the highest percentile of three bedroom apartments in any development covered by Apartments.com.au and speaks toward the intended quality/target market for this development.

Proceeding these will be an entire commercial floor containing 21 office suites, a hotel sky lobby and back of house services located on level 51 while dual floors covering conference, restaurant and function facilities follow.  15 hotel floors absorb levels 54-68 with the typical hotel floor containing 24 single bed dwellings, while hotel facilities line the remaining two floors which include a sky bar and pool the best part of 260 metres above ground.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_19.jpg" rel="gallery-all" title="Cross section and uses. Image © Metier 3"><img alt="" class="image-article-full-width-580px" height="834" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_19.jpg?itok=Aab_PVfN" title="Cross section and uses. Image © Metier 3" width="580"></a>

The associated traffic report prepared by <a href="http://www.gta.com.au/home.aspx" target="_blank">GTA Consultants</a> shows 480 car spaces within the development meets statutory requirements, whilst also remaining under the total 2,300 car park threshold for the entire Freshwater site.  Also noted is the failure of 146 bicycle spaces in meeting statutory requirements, with a minimum 171 spaces required.

Quoting the report, "The site is expected to generate up to 190 and 230 vehicle movements in the AM and PM peak hours respectively.  There is adequate capacity in the surrounding road network to cater for the traffic generated by the proposed development."  Adequate capacity there may be for 25-35 Power Street, but the sheer number of proposed towers in Southbank and the traffic they would generate if realised would surely make Southbank an 'interesting' place to navigate in a decade's time.

Overall a total of 846 separate dwellings within 25-35 Power Street would not only see it become one of Melbourne's tallest buildings, but likely the densest liveable structure in Melbourne; a planning decision is not expected for some months.
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