The first partnership between national developer <a href="https://www.apartments.com.au/developers/fortis">Fortis</a> and Adelaide-based developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> has made a strong start, with the pair securing $21 million in unconditional sales at <a href="https://www.apartments.com.au/new-apartments/one-four-four-hutt-adelaide-144-hutt-street-adelaide-sa-5000">One Four Four Hutt</a>&nbsp;on the edge of the Adelaide CBD.

Over a third of apartments have been snapped up in the boutique 44-apartment project on the corner of Hutt Stret and Wakefield Road. Local downsizers and owner-occupiers wanting to remain in Adelaide's tightly-held southeast quarter have been the most prominent purchasers.

The DKO-designed, mixed-use development is one of the few new apartment projects in the precinct, an area where new housing supply has remained limited despite continued demand from buyers wanting to stay close to the CBD, Victoria Park and Adelaide's established east-end amenities.

[smartcode_project:default project_id=151233 project_image_fid=375378]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

"The level of early commitment reflects the confidence local buyers have in the Hutt Street precinct," Dendrinos said.

"Many purchasers are long-term east-end residents who love the area and want to stay connected to the neighbourhood. They recognise the value of a well-designed, well-located development.

"Our partnership with Otello has been central to this success, and the number of unconditional sales at this stage only strengthens our confidence in the South Australian market."

&nbsp;

[smartcode_project:default project_id=151233 project_image_fid=375379]

Otello Director Daniel Harris said the sales result also highlighted the lack of new apartment opportunities within the Hutt Street precinct.

"One Four Four Hutt has clearly resonated with buyers, with strong early sales reflecting both the appeal of the Hutt Street corridor and the lifestyle on offer," Harris said.

"The activated ground-floor retail has also been a key drawcard, with purchasers responding to the vision of a more vibrant and connected streetscape, not just the residences themselves."

One Four Four Hutt will deliver 44 one, two and three-bedroom apartments, alongside a collection of penthouses, above a ground-floor retail offering designed to further activate the Hutt Street precinct.

Construction is scheduled to commence in the third quarter of this year, with completion anticipated in 2028.

[smartcode_project_cta:default project_id=151233]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

Joel Robinson

Fortis makes Adelaide debut with Otello as One Four Four Hutt records strong early sales

For all its prestige, Roseville hasn't seen many new apartment developments that genuinely cater to the suburb's owner-occupier market.

Most new projects on Sydney's North Shore have focused on increasing supply, but Aqualand Prestige's <a href="https://www.apartments.com.au/new-apartments/boronia-by-aqualand-roseville-2-4-larkin-street-roseville-nsw-2069">Boronia</a> is taking a different approach.

The 111-apartment project on Larkin Street has been designed around a buyer who already knows the area, whether they're downsizing from a nearby family home, upgrading from an older apartment, or moving into the suburb to be closer to schools and transport.

[smartcode_project:default project_id=152095 project_image_fid=372391]

Boronia is the first project from Aqualand Prestige, the boutique residential division of Aqualand, the developer behind projects including AURA in North Sydney and Blue at Lavender Bay. The project is being delivered in partnership with Phoenix Property Investors.

Rather than trying to maximise density, the focus has been on creating apartments that feel much closer to a house. There's a strong weighting towards larger three-bedroom residences, alongside a limited collection of four-bedroom duplex-style sky homes, a product that's rarely delivered in apartment projects on the Upper North Shore.

[smartcode_project:default project_id=152095 project_image_fid=373694]

Architecture firm Woods Bagot has designed the building to sit within Roseville's established tree canopy rather than dominate it. The building steps down the site with deep balconies, generous setbacks and a material palette of masonry and natural stone that reflects the suburb's established character.

"The forms float among the canopies along the Larkin Street ridge to maximise the outlook across the green sea of the treetops," Woods Bagot Principal Jason Fraser said.

"The architecture is deliberately simple and understated, so that the detail, the craftsmanship and, above all, the landscape can be the hero."

[smartcode_project:default project_id=152095 project_image_fid=373685]

The same approach continues inside.

Interiors by COX take inspiration from the surrounding bushland of Lane Cove National Park, using natural stone, timber and handcrafted finishes throughout the residences. Kitchens feature Gaggenau and Bosch appliances, while the penthouse collection includes upgraded stone finishes and bespoke detailing.

"We wanted the homes to feel like an urban retreat, where the boundary between inside and out simply dissolves," COX Director Brooke Lloyd said.

Landscape architecture by Ground iNK extends that connection outdoors, with mature tree planting, deep soil landscaping and retained established street trees helping the development blend into one of Sydney's leafiest suburbs.

Residents will also have access to landscaped communal gardens, a wellness centre and outdoor spaces designed more as an extension of their own homes than traditional apartment amenities.

[smartcode_project:default project_id=152095 project_image_fid=373687]

The location is another reason Aqualand Prestige believes Boronia will resonate with buyers.

Roseville Station is around a five-minute walk away, placing Chatswood just one stop down the line, while the Sydney CBD remains within easy commuting distance. The suburb also sits within the NSW Government's Transport Oriented Development precinct, where planning changes are encouraging more housing around existing rail infrastructure.

Despite those planning reforms, opportunities to secure a new apartment in Roseville remain relatively limited, particularly developments aimed at owner-occupiers rather than investors.

Aqualand Prestige Executive Director Wayne Xiong said Boronia was designed for buyers intending to stay for the long term.

"These are homes built for decades of living rather than for the moment," Xiong said.

"Whether buyers are downsizing, raising a family or simply seeking more space, they're choosing the scale and craftsmanship of a fine house in a suburb they love, with the ease and connectivity modern life calls for."

Boronia's two-bedroom apartments are priced from $1.79 million, three-bedrooms from $2.49 million, penthouses from $2.85 million, and four-bedroom duplex-style Sky Homes from $4.5 million.

[smartcode_project_cta:default project_id=152095]

Aqualand Prestige launches Boronia to undersupplied Roseville apartment market

For most new apartment buildings, the Owners Corporation starts life with little more than a bank account and the first quarterly strata levies.

At <a href="https://www.apartments.com.au/buildings/9-gay-street-castle-hill-9-gay-street-castle-hill-nsw-2154">9 Gay Street</a> in <a href="https://www.apartments.com.au/developments/castle-hill-nsw-2154">Castle Hill</a>, it starts with around $7 million in reserve.

It's an unusual legacy of what was once one of Sydney's highest-profile apartment remediation projects. When the development, originally known as Skyview and built by disgraced developer Top Place, came under scrutiny by then NSW Building Commissioner David Chandler, an $11 million remediation bond was negotiated to ensure any building defects could be fully rectified.

The building underwent an 18-month remediation program, during which around $4 million of that bond was spent bringing the building up to the standard it should have been in from the outset.

After extensive inspections, all active rectification orders have been lifted. What's more, around $7.2 million remains secured for the Owners Corporation for the next 15 years.

In a twist few would have predicted, what began as a significant concern for purchasers has left the building with something almost unheard of in the apartment market: a multi-million-dollar financial reserve from day one.

[smartcode_project:default project_id=147685 project_image_fid=359136]

<a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a> Executive Chairman Greg Huxley said the structure offers buyers a level of certainty that is difficult to replicate.

"The $11 million bond established for the Skyview Castle Hill development represents exceptional value, providing genuine financial security for purchasers," Huxley said.

"Unlike a standard insurance policy, this bond consists of real funds held in trust for the Owners Corporation, offering a tangible layer of protection and added peace of mind."

The apartments themselves have been designed with a focus on practical, contemporary living. Interiors feature Smeg appliances, stone benchtops, tiled living areas, carpeted bedrooms, 2.7-metre ceilings, floor-to-ceiling glazing, and ducted heating and cooling throughout.

Residents also have access to a range of shared amenities, including two rooftop barbecue areas, a swimming pool, children's playgrounds, secure building access, storage cages, and visitor parking.

The location continues to be one of the project's strongest drawcards. Castle Hill Metro Station sits virtually on the doorstep, providing direct connections across Sydney's expanding Metro network, while Castle Towers offers extensive retail, dining, entertainment, and service amenities within walking distance.

[smartcode_project:default project_id=147685 project_image_fid=359127]

The building, now named after its location at 9 Gay Street, comprises a diverse mix of one-, two-, and three-bedroom apartments starting from just under $600,000.

Equitifund National Sales Director Ben Hamblett said demand in the Hills District continues to be driven by buyers seeking convenience and connectivity.

"Interest from both owner-occupiers and investors in Castle Hill remains exceptionally strong, with buyers consistently prioritising developments in close proximity to the Metro station and Castle Towers Shopping Centre," Hamblett said.

"There is a clear trend in the market, with purchasers seeking convenient access to transport and lifestyle amenities that support a seamless, low-maintenance way of living."

On top of the long-term protection afforded by the remaining $7.2 million bond, Equitifund is offering a limited-time stamp duty rebate on selected apartments.

Eligible purchasers can also secure finance options, including a 3.99 per cent two-year variable rate, loan-to-value ratios of up to 90 per cent, and interest-only lending options through EquitiCredit.

[smartcode_project_cta:default project_id=147685]

Why this Castle Hill apartment building starts with a $7 million advantage

For much of the past few years, conversations about Australia's property market have centred on the rapid growth seen in Sydney, Brisbane, Gold Coast, and Perth. <a href="https://www.apartments.com.au/developments/melbourne-vic-3004">Melbourne</a> has followed a different trajectory.

That relative underperformance is now encouraging some buyers to reassess the city, particularly those willing to look beyond short-term market movements and focus on quality property in established locations, along with the long-term growth prospects of a city expected to overtake Sydney as Australia’s most populous.

John Bekiaris, Research &amp; Market Insights at <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Projects by Equitifund</a>, said Melbourne's current position is attracting increasingly sophisticated purchasers.

"Melbourne continues to present one of Australia's strongest long-term investment stories," Bekiaris says.

"While other capital cities have experienced stronger recent growth, that relative underperformance is exactly what's attracting sophisticated counter-cyclical investors."

[smartcode_project:default project_id=1979 project_image_fid=363268]

Equitifund isn't just commenting on Melbourne's property market, it's investing in it.

The Sydney-headquartered capital partner has taken over the remaining apartments at <a href="https://www.apartments.com.au/buildings/victoriana-melbourne-20-queens-road-melbourne-vic-3004">Victoriana</a>, the recently completed glass-encased development opposite Albert Park Lake in Melbourne's tightly held St Kilda Road precinct.

Designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> and built by <a href="https://www.apartments.com.au/builders/hickory">Hickory</a>, Victoriana places residents between one of Melbourne's most recognised parklands and the CBD, offering oversized two and three-bedroom apartments aimed at owner-occupiers seeking a genuine alternative to a traditional family home.

The development comprises 232 completed residences alongside a suite of resident amenities, including a 25-metre indoor swimming pool, gymnasium, landscaped entertaining areas, resident lounges, EV charging, secure basement parking and a concierge-style arrival experience.

[smartcode_project:default project_id=1979 project_image_fid=363229]

The apartments have been designed with owner-occupiers firmly in mind.&nbsp;Open-plan living and dining areas flow onto generous balconies framing views across Albert Park Lake, Fawkner Park, the Royal Botanic Gardens and the Melbourne skyline.

Kitchens feature Gaggenau appliances, stone benchtops and generous preparation space. Bedrooms include built-in robes, while bathrooms feature full-height textured tiling. Hardwood flooring and ducted air conditioning complete residences designed for long-term living.

Rothelowman's architecture takes its cues from the landscape opposite the site. Sweeping horizontal glazing references the movement of Albert Park Lake, while generous balconies and expansive glazing strengthen the connection between the apartments and the surrounding parklands. The result is a building designed to deliver the scale and amenity expected of luxury apartment living, while offering the larger floorplans increasingly sought by owner-occupiers.

[smartcode_project:default project_id=1979 project_image_fid=363284]

The location is one of Victoriana's defining characteristics. Positioned on Queens Road, residents are directly opposite Albert Park Lake and within easy reach of Fawkner Park, the Royal Botanic Gardens, South Melbourne, St Kilda Road and the CBD. With few comparable development opportunities remaining in the precinct, buyers are increasingly placing value on outlooks that are unlikely to be interrupted by future construction.

Greg Huxley, Founder of Equitifund, believes those qualities become even more valuable over time.

"Premium real estate has always rewarded buyers who take a long-term view," Huxley said.

"Victoriana represents the kind of asset that's increasingly difficult to recreate today, particularly in an established location like Queens Road."

He said rising construction costs are also changing the way buyers assess completed developments.

"When you combine an irreplaceable location with thoughtful architecture and premium finishes, you create something that becomes increasingly difficult to reproduce as construction costs continue to rise."

[smartcode_project:default project_id=1979 project_image_fid=363228]

According to National Sales Director Ben Hamblett, enquiry has been driven largely by Melbourne downsizers and buyers upgrading from smaller apartments.

"Interest in Victoriana continues to build, with strong buyer focus on the larger owner-occupier residences within the development," Hamblett says.

"Enquiry is increasingly driven by local buyers who recognise the rarity of what's on offer: park-facing apartments in an established neighbourhood where new development opportunities are becoming increasingly scarce. At Victoriana, the view is not just a feature; it's an appreciating asset in its own right."

He said interstate enquiry has also strengthened as buyers reassess Melbourne's position within the national property cycle.

"Melbourne currently stands as the most compelling entry point of any major Australian capital, and discerning buyers are beginning to recognise what those who move early always understand: the best opportunities are taken before the price rise confirms them."

[smartcode_project_cta:default project_id=1979]

Why now is the time to buy in Melbourne's premium apartment market

Developers and apartment buyers have a narrowing window of opportunity before Brisbane's Olympic infrastructure pipeline begins competing directly with residential construction, pushing up costs, tightening labour supply and making new projects increasingly difficult to deliver.

While Brisbane's apartment market continues to benefit from strong population growth and limited housing supply, industry research suggests the years leading up to 2027 could prove to be the most important period for developers looking to secure builders and buyers hoping to purchase before the next wave of price increases.

A new Colliers report, Brisbane 2032 Olympic and Paralympic Games: Creating Solutions, highlights the scale of the challenge. While thousands of new homes are planned across South East Queensland, the Brisbane Olympic Athletes Village alone will deliver more than 10,500 beds during the Games before being converted into around 1,750 to 2,000 apartments. Equivalent to almost two years of typical inner-city apartment supply, the project will also absorb a significant share of the construction workforce and building materials.

The broader construction pipeline paints an even clearer picture.

Construction Skills Queensland's Horizon 2032 report forecasts Queensland's annual construction pipeline will average $69 billion over the coming years before peaking at $75 billion in 2027-28. Demand for construction workers is expected to increase by 17 per cent to almost 150,000 people, with the industry facing an annual shortfall of around 19,000 workers that could blow out to as many as 35,000 during the peak construction period.

The Olympic venues, athletes village and supporting infrastructure will account for billions of dollars worth of work across South East Queensland through to 2032, creating intense competition for labour at a time when Australia's residential construction sector is already under pressure.

[smartcode_project:default project_id=150489 project_image_fid=373834]

Colliers Queensland Residential Director Andrew Scriven said the convergence of these projects is creating a clear window of opportunity for both developers and buyers.

"From 2027 onwards, the market will shift dramatically," Scriven said.

"Labour will increasingly be locked into government-led infrastructure and Olympic projects, which means private residential developments will face higher costs and tighter margins. The developers who move now are the ones most likely to get projects off the ground."

Scriven said the same dynamic would also affect buyers, with fewer apartment projects expected to launch once construction capacity tightens.

"If you're looking to change your lifestyle over the next five years, now is your window of opportunity to buy."

[smartcode_project:default project_id=150713 project_image_fid=373827]

Developers are already positioning themselves ahead of that window.

Following the success of Monarch at Toowong, Consolidated Properties is preparing to launch two new Brisbane apartment projects in the second half of 2026. They include <a href="https://www.apartments.com.au/new-apartments/gloriette-30-bedivere-street-yeerongpilly-qld-4105">Gloriette</a> at Yeerongpilly Green, a 25-storey tower within one of Brisbane's key Olympic precincts, and <a href="https://www.apartments.com.au/new-apartments/castile-47-skyring-terrace-newstead-qld-4006">Castile</a>, a recently approved 25-storey riverfront development at 47 Skyring Terrace in Newstead.

Hutchinson Builders will deliver both projects, with early works already underway at Yeerongpilly and Newstead expected to commence later this year.

The timing comes as Brisbane's fundamentals continue to strengthen, with strong interstate migration, population growth and vacancy rates remaining below 1.5 per cent.

Colliers Queensland researcher Pragya Sharma said Greater Brisbane is forecast to require around 40,000 new apartments between 2021 and 2031.

"There's a real mismatch emerging between when housing is needed and when it will be feasible to build," Sharma said.

"As a result, the period leading up to 2027 presents a key window of opportunity for developers to secure approvals, funding and construction capacity, while buyers will have greater choice before supply constraints intensify."

Colliers research outlines a critical pre-2027 window to start residential projects before labour squeeze: now is the time to buy

Developers, buyers on watch in South East Queensland ahead of construction crunch: Colliers

Hirsch & Faigen

Melbourne-based developer Hirsch &amp; Faigen has appointed Queensland&rsquo;s largest high-rise residential builder, Hutchinson Builders, to bring its $200 million Yves development to life.

Located just metres behind the famed Hedges Avenue beachfront strip, Yves will rise on 7-9 Mermaid Avenue with construction scheduled to start in May.

The appointment of Hutchies to deliver Yves will add to the builder&rsquo;s $1.421 billion strong pipeline of 35 projects currently underway across the Gold Coast.

[smartcode_project:default project_id=102451 project_image_fid=194834]

Hutchies appointment comes off the back of a strong spate of sales, which saw construction fast tracked after Yves reached a 50 per cent sell-out within a matter of months.

Once complete, Yves will comprise 145 luxury residences over 26 levels, with a suite of high end residential amenities.

Yves will join Hirsch &amp; Faigen&rsquo;s growing portfolio of Gold Coast projects, following the $75 million Hemingway Palm Beach and $85 million Emerson Kirra which are currently under construction by Hutchies.

[smartcode_project:default project_id=102451 project_image_fid=194832]

Hirsch &amp; Faigen Director Daniel Faigen said the appointment of Hutchies launches Yves towards the next phase of its delivery.

&ldquo;This is the third time we have partnered with Hutchies on our Gold Coast projects and we&rsquo;re delighted to have the team on board to bring our latest vision, Yves, to life,&rdquo; he said.

Hutchies has emerged as a driving force behind the Gold Coast&rsquo;s development boom, with 20 of the 40 Tower Cranes currently in the Gold Coast skyline belonging to the prolific builder, and a further 15 cranes to be erected in the next 6 &ndash; 9 months.

The group is currently working on a pipeline of a further 11 Residential Towers worth almost $900 million.

[smartcode_project:default project_id=102451 project_image_fid=186078]

Jack Hutchinson, Associate Director of Hutchies and fifth generation family member of the business, said the company was delighted to be working with Hirsch &amp; Faigen to deliver Yves Mermaid Beach.

&ldquo;We are always quite discerning with the projects we take on, and Hirsch &amp; Faigen&rsquo;s developments are precisely the standard of quality architecture that we are proud to bring to the Gold Coast,&rdquo; he said.

&ldquo;We are well resourced and have over 110 years experience navigating the challenges of the industry, which has allowed us to continuously deliver high quality projects across southeast Queensland.&rdquo;

[smartcode_project_cta: project_id=102451]

Once complete, Yves will comprise 145 apartment across three towers, with a suite of high end residential amenities.



alisonwarters@gmail.com

Hirsch & Faigen appoint Hutchinson Builders to deliver Gold Coast apartment development, Yves

Locals have descended on Melbourne developer Hirsch &amp;&nbsp;Faigen&#39;s latest Gold Coast apartment development, Yves, with the Mermaid Beach apartments netting over $80 million in sales in the first three weeks following the launch.

The $200 million development, located at 7-9 Mermaid Avenue on the doorstep of the Gold Coast&rsquo;s sought-after millionaire&rsquo;s row&nbsp;Hedges Avenue, is making waves with Brisbane and Gold Coast downsizers, who account for 70 per cent of the early sales.

First-home buyers are also in the mix, driving one of the most successful project launches on the Gold Coast in recent months.

Designed by Rothelowman and comprising 146 apartments across three towers, Yves brings to the market a mix of&nbsp;one, two and three-bedroom designs, in addition to the premium offerings of two four-bedroom half-floor sub-penthouses and a single full-floor penthouse.

[smartcode_project:default project_id=102451 project_image_fid=186076]

&ldquo;The demand we&rsquo;ve experienced in recent weeks shows the market remains strong despite the latest Covid outbreaks,&rdquo; Hirsch&nbsp;&amp; Faigen&#39;s Sales Director&nbsp;Matt George said.

&ldquo;Yves is generating interest from a broad range of buyers looking for the lifestyle afforded by this exclusive pocket of Mermaid Beach, just a stroll away from Pacific Fair and the Broadbeach entertainment precinct. The Gold Coast is also still proving to be hugely popular with investors.&rdquo;

A Melbourne investor has been the most expensive buyer so far, spending nearly # million on a sub-penthouse. Negotiations are also underway on the other sub- penthouse with a price tag of $2.495 million.

[smartcode_project:default project_id=102451 project_image_fid=186070]

Buyers from Sydney and Melbourne accounted for 20 per cent and 10 per cent of the recent sales.

&ldquo;Brisbane buyers are predominantly buying a second property while Gold Coast buyers are either downsizing or first-home buyers,&rdquo;&nbsp;George said.

&ldquo;Five of the eight one-bedroom apartments have sold to local first home buyers.&rdquo;

One-bedroom apartments are priced from $550,000, while Yves&rsquo; ultra-luxe offering, the penthouse, is on the market for $5.5 million.

[smartcode_project:default project_id=102451 project_image_fid=186071]

The Yves penthouse is right at home alongside the luxury residences in nearby Hedges Avenue, offering 335 sqm of interior living space plus an additional 71 sqm of private external living.

The expansive full-floor sky home comprises four bedrooms, MPR, study, 4.5 bath, and three car spaces, while boasting a coveted north-east aspect over the Pacific Ocean and the Gold Coast city skyline.

Yves is the third project launched by Hirsch and Faigen on the Gold Coast in recent years and comes on the heels of the success of the group&rsquo;s Hemingway project at Palm Beach and Emerson at Kirra.

[smartcode_project_cta: project_id=102451]

Brisbane and Gold Coast downsizers accounted for 70 per cent of the early sales



Yves, Mermaid Beach apartment sales rocket on launch

Emerson, the luxury Kirra Beach, Coolangatta apartment development by Hirsch &amp; Faigen, is approaching sell-out, after a strong run of sales in early 2022.

There's only now four half-floor apartments left in the building of 27, as well as the $10 million full-floor penthouse, although that is currently in advanced negotations.

Hirsch &amp; Faigen Sales Manager Alex&nbsp;Jokovich, who has been handling the sales, said most of the enquiry, and the buyers, have been coming from the local areas, as well as Brisbane.

"It's been buyers from a small ring around Coolangatta who don't want to leave the quieter beachside neighbourhoods, and are realising opportunities to own on the Kirra Beach dress circle are few and far between,"&nbsp;Jokovich says, adding that some of the locals buyers have requested some tailored bespoke finishes in their apartments.

[smartcode_project:default project_id=106646 project_image_fid=184785]

The handful of interstate buyers will become&nbsp;owner-occupiers eventually, and will use the apartments as a second home until they make the move&nbsp;from the southern states.

"We've very much had those in the 50-70 years old bracket who are approaching the retirement stage, and are preparing for that eventuality and want a prime Kirra Beach address,"&nbsp;Jokovich added.

"Those interstate and from Brisbane have been really impressed with the building in terms of the finishes, and the location given its proximity to the airport. They can be on a plane and in Sydney or Melbourne&nbsp;within a couple of hours."

[smartcode_project:default project_id=106646 project_image_fid=184795]

The regarded building firm Hutchinsons, who are building Hirsch &amp; Faigen's first Gold Coast project, Hemingway at Palm Beach, and will also start building Yves at Mermaid Beach in mid-2022, have already started groundworks on the Musgrave St site. They're aiming for a mid-2023 completion date, with settlements pinned for September 2023.

"People have been really impressed with the finishes and know that a building firm with the track record of Hutchies will deliver exactly what is being promised to them,"&nbsp;Jokovich suggested. So much is the confidence of the project, Hutchies QLD boss and construction industry veteran Greg Quinn and wife Anne have bought two apartments in Emerson, worth $3 million each.

In their statement to the Gold Coast City Council, architecture firm Rothelowman said&nbsp;Emerson offered&nbsp;the opportunity to consolidate a historically rich, vibrant and evolving part of the City.

[smartcode_project:default project_id=106646 project_image_fid=184798]

"Primarily the scheme seeks to challenge the “bias of the linear coastal city” by focusing on the interfaces created between the ground plane and the public spaces of the street," the statement read.

They stated that, although Emerson was a&nbsp;relatively modestly scaled development, the prime corner location allowed the scheme to challenge the prosaic and prevalent “blunt street edges” that typify the oceanfront boulevards of the City, instead favouring a generous display of communal coastal activities.

[smartcode_project_cta: project_id=106646]

There's only now four half-floor apartments left in the building of 27, as well as the $10 million full-floor penthouse


Emerson, Kirra Beach luxury apartments approach sell-out

Some of the finest&nbsp;Gold Coast apartment developments have been designed by Rothelowman, one of Queensland&#39;s leading architecture practices, in recent years.

Rothel​o​wman, who has offices in the Gold Coast, Brisbane, Sydney and Melbourne, put together the designs for The Monaco, which recently sold-out with an average sale price of around $5 million, as well as Dune at Main Beach, SPG Land&#39;s massive $800 million apartment towers on Ferny Av​enue.

Roth​e​low​man was commissioned for the first Gold Coast apartment development from the Melbourne-based developer Hirsch &amp; Faigen.

Hirsch &amp; Faigen had them design the 14-level, Palm Beach apartment development&nbsp;Hemingway, named after the famous author and featuring a distinct blush fa&ccedil;ade. That sold out all of its 78 apartments in just a few months.

For Emerson, Hirsch &amp; Faigen&#39;s&nbsp;more boutique Kirr​a Beach, Coolangatta offering, Hirsch &amp; Faigen had the team put together something a little different to Hemingway.

[smartcode_project:default project_id=106646 project_image_fid=184792]

In their statement to the Gold Coast City Council, Rothelowman said&nbsp;100 Musgrave Street offered&nbsp;the opportunity to consolidate a historically rich, vibrant and evolving part of the City.

&quot;Primarily the scheme seeks to challenge the &ldquo;bias of the linear coastal city&rdquo; by focusing on the interfaces created between the ground plane and the public spaces of the street,&quot; the statement read.

They stated that, although Emerson was a&nbsp;relatively modestly scaled development, the prime corner location allowed the scheme to challenge the prosaic and prevalent &ldquo;blunt street edges&rdquo; that typify the oceanfront boulevards of the City, instead favouring a generous display of communal coastal activities.

[smartcode_project:default project_id=106646 project_image_fid=184787]

&quot;Historically the City has celebrated it&rsquo;s outdoor activities; pool&rsquo;s exposed to the street, sun lounges under umbrellas overlooking the footpath, gardens framing views into and out of the semi-private spaces of development.

&quot;Observations of this playfulness have been paramount in the exploration of an undercroft as the primary device in creating a permeable and porous interface between the semi-private and public realms of the City.&quot;

The Rothelowman team said that the&nbsp;overall composition of the scheme favours a simple and informed diagram that is analytical of the surrounding precinct.

[smartcode_project:default project_id=106646 project_image_fid=184795]

&quot;A three storey &ldquo;street building&rdquo; provides a direct response to the Cities desire to create a strong &ldquo;Urban Ground&rdquo;. This is further accentuated through a series of dancing, curved and landscaped balconies that shift amongst a rational and expressed structural order which ties the ground to the tower .

&quot;A simple plate allows for the transition from podium to tower architecture creating a deep eave that is visually demonstrative of an overt subtropical approach to buildings.

&quot;The tower architecture follows a similar approach to simplicity. Profiled slab edges project forward creating shade and protection. The line of enclosure to the tower dwellings is kept back from the edge, undulating and folding to craft views. Recesses in the façade offer the opportunity for residents to tailor small gardens within the building form offering more immediate amenity in the context of the expansive and broad longer aspects to the ocean.

[smartcode_project:default project_id=106646 project_image_fid=184796]

These small indents also allow for the control of cross ventilation through openings away from the face of the building enabling better resident control of breezes in windy conditions.

&quot;The overall approach to the design has been one of deliberate and measured analysis. The building is modest in expression favouring performance and liveability over decoration. A relative simplicity enables the aspirations of coastal living to be prioritised; engaging with the environment in a meaningful and deliberate way.

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In their statement to the Gold Coast City Council, Rothelowman said 100 Musgrave Street offered the opportunity to consolidate a historically rich, vibrant and evolving part of the City

How Rothelowman designed Hirsch & Faigen's Kirra Beach apartment development, Emerson

Hirsch &amp; Faigen&nbsp;has given Hutchinson the construction jobs for both its maiden Gold Coast apartment developments.

Hemingway, just off the sand at Palm Beach&#39;s,&nbsp;was the first local development for H&amp;F, led&nbsp;by the Melbourne lawyer Daniel Faigen and Richard Hirsch. The $75 million project sold out all of its 78 apartments within a few months of its launch earlier this year.

That was followed by Emerson, the $85 million luxury boutique block of just 27 apartments in the sought-after Kirra Beach area of Coolangatta. Hirsch &amp; Faigen are soon to launch their third development, Yves at Mermaid Beach.

Hirsch &amp; Faigen&#39;s next project, Yves, will see 146 apartment built across three 25-level towers at 7-9 Mermaid Avenue.

To read more about Yves and enquire, <a href="/news/qld/exclusive-first-look-hirsch-faigen-lodge-plans-for-mermaid-beach-apartment-tower-yves">click here.</a>

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&ldquo;We&rsquo;re delighted to have the team at Hutchies on board, given their prestige reputation for delivering the highest-class projects across not only the Gold Coast but all of Australia,&rdquo; Daniel Faigen said.

&ldquo;These projects aren&rsquo;t your standard class apartments, so it was important to us that we found the right builder who would execute Rothelowman&rsquo;s design flawlessly, and we have every confidence that Hutchies are the perfect fit for the job.&rdquo;

Construction of the 14-level Hemingway, named after the famous author and featuring a distinct blush fa&ccedil;ade, is due to commence construction next month, with a completion date of around September 2023.

Hutchies will begin building Emerson, which only has six apartments left to sell as well as the $8 million penthouse, in February 2022. That will rise 13 levels when completed around October 2023.

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&ldquo;We couldn&rsquo;t have asked for a better reception to the Gold Coast market, it&rsquo;s strengthened our commitment to this piping hot property pocket, and we look forward to seeking out further opportunities on its shores,&rdquo;&nbsp;Faigen added.

&ldquo;With a remarkable sales run behind us, we are looking forward to shifting into construction mode and witnessing the first glimpse of Hirsch &amp;&nbsp;Faigen excellence rise out of the Gold Coast earth.&rdquo;

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“We’re delighted to have the team at Hutchies on board, given their prestige reputation for delivering the highest-class projects across not only the Gold Coast but all of Australia."

Hirsch & Faigen appoint Hutchinsons to build Gold Coast apartments at Kirra's Emerson and Palm Beach's Hemingway

Following the launch of its boutique Kirra Beach apartment development The Emerson, the Melbourne-based developer Hirsch &amp; Faigen are on to their next project.

They&#39;ve lodged plans for their recently acquired 1,905 sqm Mermaid Beach site, 7-9 Mermaid Avenue&nbsp;at the northern end of Mermaid Beach,&nbsp;which was bought back in June.

H&amp;F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had&nbsp;Rothelowman&nbsp;design Yves, which will comprise three&nbsp;25-level towers. They will home a total of&nbsp;145 apartments.

Following luxury developments at Palm Beach and Kirra Beach in Coolangatta, Hirsch &amp; Faigen have consciously gone for a more price appropriate product for the location.

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&quot;With Mermaid Avenue we&#39;re getting back to some more affordability,&quot; Faigen told Urban, adding that there&#39;s a need for a more price pointed product.

&quot;We&#39;re not on the beach, nor are we trying to do three of four million dollars per apartment for this one.

&quot;The investor market is super strong on the Gold Coast, and Mermaid already has established amenity with restaurants, cafes of course the beach.&quot;

Faigen said Mermaid is still the&nbsp;best suburb on the Gold Coast, with the millionaire&#39;s row Hedges Avenue fronting&nbsp;the beach. He said the&nbsp;apartment&nbsp;towers of this size fit the location better than the sites of their previous two developments.

<img alt="" height="690" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_beach_3.jpg" width="1200" /> 
Rothelowman aimed for a suburban approach to arrival in the communal lobby, designed as a greenhouse. Image source: Rothelowman

It&#39;s the third time in a row Hirsch &amp; Faigen have had Rothelowman handle the design of the project.

The in demand architecture firm call Mermaid Beach the Gold Coast&#39;s last humble vestige.

&quot;We all know the Gold Coast has changed a lot in the last 60 years, and as more and more people escape the crowded &lsquo;southern cities&rsquo;, we anticipate she will change even more,&quot; Rothelowman advised in their design statement.

&quot;Between the sleepless Broadbeach &amp; gentrified Burleigh, Mermaid Beach captures the diminishing modesty&nbsp;of the Gold Coast. It is a microcosm with cafes, craft and culture. A community of locals and tourists relishing a more humble urban lifestyle than the north &amp; south.

&quot;A deliberate and direct attitude towards enhancing the way in which buildings can add to the narrative of life of the Gold Coast is important in ensuring an &ldquo;Architecture of Place&rdquo; can be developed.&quot;

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They said the site presents&nbsp;a unique opportunity to create a transitional tower project at the junction between the intensity of cosmopolitan Broadbeach and the more traditional/ laidback vestiges that is well defined by places such as Mermaid Beach.

&quot;A rich part of the evolution of the Gold Coast is the challenge and opportunity posed by the emergence of high density precincts amongst the well-established lower intensity beachside villages of the City. This is very much a product of the desirability of living in the emerging City and the rapid shift towards a more urbanised environment along the length of the Coast.&quot;

There will be just eight one-bedroom apartments, which start from 60 sqm, across the towers, 101 two-bedroom apartments from 71 sqm and 30 three-bedroom units, which are upwards of 133 sqm in internal living space. The upper levels are reserved for three subpenthouses and three penthouses, the subpenthouse starting from 156 sqm and the penthouses from 287 sqm. The biggest apartment has 341 sqm of internal living area.

<img alt="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_avenue_2.jpg" width="1200" /> 
Two of the three towers. Image source: Rothelowman.

The building&#39;s are crowned with outdoor rooftop seating, with the residential amenity located in the shared lobby, which Rothelowman designed as a greenhouse to create a suburban feel.

There will be a north-facing swimming pool as the centrepiece, as well as a pool and yoga deck, a&nbsp;gym, sauna, recreation lounge and barbecue seating.

The design is also a nod to the history of coastal masonry walk ups.

&quot;Embedding the coastal traditions of this place within high density apartment precincts is not by any means a straight forward task,&quot; Rothelowman state.

<img alt="" height="1679" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_4.jpg" width="1200" /> 
The lush, landscaped entry lobby. Source: Rothelowman

&quot;Mermaid Avenue seeks to humbly direct this thinking towards an outcome that promotes liveability and simplicity. The unique &ldquo;wedge-shaped&rdquo; site results in a dynamic built form that has been subtly articulated through a series of intersections in form and incisions in the overall mass. A layered approach to fa&ccedil;ade balancing glazing with masonry responds to climatic orientation, desire for views and outlook. A textural approach which balances reflectivity in glass with undulating precast patterned concrete will create a vibrancy through shadow and depth.

&quot;The low set podium is modestly scaled to engage with the neighbouring apartment buildings and continue the language of the street within the undercroft of the tower. Gardens prevail on all frontages ensuring a balanced relationship with the adjacent sites. The narrow streetscape interface is relaxed with generous setbacks allowing for the establishment of a landscape focused forecourt between the lobby and the footpath. Gardens are utilised to create a domestic tone, rich in coastal species, colour and textures.

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Hirsch &amp; Faigen recently entered the Gold Coast market with their luxury Palm Beach development Hemingway, and followed it with their even more upmarket&nbsp;Kirra Beach, Coolangatta development The Emerson.

Also designed by Rothelowman, The Emerson, across 13 levels,&nbsp;has just 27 apartments, priced from $3 million.

The crowning jewel is the four bedroom, 430 sqm penthouse on level 13 with two living areas, a master suite with walk in wardrobe and ensuite with double shower and double vanity.

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H&F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had Rothelowman design three 25-level towers, which will home a total of 145 apartments.


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