ASX-listed developer Cedar Woods is progressing its plans for its Southbank arts precinct site.&nbsp;

The developer has filed plans, which are now with the&nbsp;Department of Transport and Planning, for a new 20-level tower at&nbsp;<a href="https://www.apartments.com.au/new-apartments/141-151-sturt-street-southbank-vic-3006">141–151 Sturt Street</a>, a 2,718 sqm block opposite the Habitat Filter sculpture.

The proposal seeks to demolish the two-level&nbsp;commercial building, including a small supermarket and medical tenancies, and create a new building with 180 apartments and a focus on an&nbsp;active public realm and arts integration.

&nbsp;

<img alt="Southbank site" data-entity-type="file" data-entity-uuid="76a72db6-91ef-43ae-827d-a9cfa72893d2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Site.png?VersionId=DZgtB4K6BswVh0QtCs3iLjXaLp0CbcEb" />

&nbsp;

There will be a full mix of apartment configurations, including 28 studio apartments, 16 one-bedroom, 104 two-bedroom, and 32 three-bedroom units.

Retail, creative arts, and residential amenity functions are integrated across the lower levels. A food and drink tenancy is planned to front Dodds Street, while a retail tenancy fronting Sturt Street will be accessed via an elevated walkway. The first floor includes a substantial 734 sqm creative arts space, envisioned to support Melbourne’s growing cultural and digital industries.

Architecture firm <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has put together the plans. In their&nbsp;Urban Design Report they highlighted the project’s ambition to embed itself within Southbank’s evolving cultural fabric.

A central feature of the design is a through-block link connecting Sturt and Dodds Streets, landscaped with native plantings and embedded with universal access ramps.

“The ramp has been thoughtfully integrated as the primary access point, ensuring universal accessibility for all users,” the report noted, with the link offering “a direct response to the urban planning scheme of creating more green spaces within our communities”.

<img alt="Southbank podium" data-entity-type="file" data-entity-uuid="4d24b1b2-d69c-4a11-a11d-ec6df432221c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium.png?VersionId=geWoJyZDmPSLODZ_.PNJ0LvpOmyyCdpo" />

The building’s podium form responds to the mandatory height limits along Dodds Street and maintains a fine-grain interface to adjoining developments. Above the podium, the tower is articulated with recessed balconies and a focus on views toward the CBD and surrounding arts institutions. A communal rooftop recreation deck and indoor lounge are positioned on level four, adjoining seven apartments and providing over 900 sqm of resident amenity space.

Vehicle access and loading will be provided via Dodds Street, with 155 resident car spaces located across two basement levels and the first three above-ground floors. Bicycle storage is more generous, with 226 spaces distributed across resident, staff and visitor needs.

Rothelowman describes the architecture as “humanist,” with ground-level interfaces designed to encourage social interaction and provide a dignified entry for both residents and passers-by. “All street interfaces are crafted to invite and nurture human connections,” the design report states. “The façade transitions to a human scale, providing an approachable and engaging streetscape”.

Cedar Woods, while well-known for its large communities it develops outside of Australia's capital cities, they have recently developed in Melbourne's inner-ring before. They are approaching completion at <a href="https://www.apartments.com.au/new-townhouses/88-leveson-north-melbourne-88-leveson-street-north-melbourne-vic-3051">88 Leveson</a>, just 15 townhouses in the heart of North Melbourne.

Joel Robinson

Cedar Woods progresses with new apartment plans in Southbank arts precinct

Brisbane developers Core Property Partners and Vector Property Australia has teamed up for Brisbane's newest apartment development.

The duo identified <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as their preferred suburb, on the fringe of the Gabba Precinct, where they've just revealed BANKSII, 72 apartments opposite Raymond Park.

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The one-, two-, and three-bedroom apartments will sit in a glass-wrapped building that will also feature a rooftop with an&nbsp;infinity-edge pool, a BBQ area and alfresco dining spaces, sun lounges, and a sauna, as well as a resident-only gym and a ground-floor cafe.

Rhett Williams, Director of Vector Property Australia, said the project will lift the quality of the East Brisbane community and set a new benchmark.

"In Brisbane’s current property landscape, <a href="https://www.apartments.com.au/new-apartments/banksii-east-brisbane-169-wellington-road-east-brisbane-qld-4169">BANKSII</a> stands out through its emphasis on lifestyle-oriented living, connectivity and sophisticated design," Williams says.

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The 10-level building has been designed by MAS Architecture. Their designs were inspired by the native Banksia flower, with the architecture and interiors reflecting the organic symmetry of its namesake flora. MAS has interpreted this throughout the building’s curved form, façade detailing and interior palette.&nbsp;

The building’s flowing geometry and natural tones are complemented by large balconies and floor-to-ceiling glazing, maximising cross-breezes, daylight and views over the city, parklands and river.

“Having a strong narrative for a building helps us architecturally,” MAS noted. "We can choose colours that come off that species of flowers. The trunk and the trees and the flower elements all are now visible in our joinery on the inside and in our architectural finishes on the outside."

[smartcode_project:default project_id=136432 project_image_fid=5485]

Apartments will feature timber floors, soft porcelain tiles, brushed bronze fittings, and stone benchtops with warm veining.&nbsp;

Kitchens feature premium SMEG appliances and generous storage, while bathrooms have been designed as calming retreats with curved cabinetry and twin sinks in the master ensuites.

The building will feature a suite of rooftop and wellness amenities. Residents will have access to an infinity-edge pool, BBQ and alfresco dining areas, sun lounges and a rooftop sauna.&nbsp;

A residents-only gym will be located on the podium level, while a ground-floor café and landscaped laneway will further activate the site and improve neighbourhood connectivity.

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BANKSII will rise from a prime Wellington Road site, with the building oriented to overlook the adjacent Raymond Park and take in extensive city views. It is also on the doorstep of key&nbsp;lifestyle infrastructure, including the future Kangaroo Point Green Bridge, The Gabba stadium, and the planned Brisbane Live arena.&nbsp;

Public transport options, including ferry, bus and rail - including the future Cross River Rail Woolloongabba station - are all nearby, supporting a car-optional lifestyle just minutes from the CBD.

Williams said the team spent over a year searching for the ideal site before securing this location.

"We were attracted to <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as it is a vibrant and growing community that offers a perfect balance of urban convenience and natural beauty with the parklands and river on our doorstep.”

The project is part of the broader Woolloongabba Games precinct, which is undergoing significant investment in the lead-up to the 2032 Brisbane Olympics. This urban renewal, coupled with infrastructure upgrades, is expected to enhance long-term liveability and capital growth in the area.

Given the wide max of configurations, BANKSII is expected to suit everyone from first home buyers and investors to families and downsizers.

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BANKSII sales launch in booming East Brisbane apartment market

The Minns Labor Government will deliver Sydney’s first new heavy rail station in more than a decade – enabling up to 10,000 new homes by rezoning land around Woollahra and Edgecliff stations, right next to the CBD, to tackle the housing crisis and rebalance growth across the city.

Recent reports by the NSW Productivity Commission have warned that Sydney is losing twice as many young people as it is gaining, while also finding that Woollahra is the most feasible Local Government Area (LGA) in New South Wales to build new housing.

Despite this, housing approvals in Woollahra consistently lag well behind other LGAs, and the population has declined by 11 per cent over the past 50 years while Greater Sydney as a whole has grown by 74 per cent.

The new station that will be an eight-minute trip from Sydney CBD, will be located on the Eastern Suburbs train line in Woollahra, where a station build was started in the 1970s but never completed.

To enable the delivery of new homes the NSW Government will lead a rezoning of Woollahra and Edgecliff stations similar to other state led rezonings to allow additional homes to be built around the stations.

Affordable housing will also make up a proportion of development on the site with the final amount of affordable housing required, to be determined as part of the rezoning process.

The area surrounding the new station is within walking distance of major green and recreational space including Cooper, Trumper, Rushcutters Bay and Centennial Parks.

The Eastern Suburbs train line between Bondi Junction and Sydney CBD also has the lowest passenger usage rates during the AM peak of any line on the Sydney network, with only 43 per cent of operating capacity during the AM peak currently being utilised by passengers.

Sydney Water and Infrastructure NSW have confirmed there is capacity in the water and wastewater systems to accommodate the proposed 10,000 dwellings without major upgrades.

The rezoning is expected to take around two years and will further support the Government’s housing targets that rebalance the delivery of new homes around existing infrastructure.

&nbsp;

&nbsp;

Next stop Woollahra train station - delivering up to 10,000 new homes in the heart of Sydney

<section data-element_type="section" data-id="b086848">
Fresh off completing its mixed-use Malvern project Malvern Collective, Kokoda Property Group has acquired a prime site on Richmond's Bridge Road.

They are planning a mid-rise residential development with&nbsp;integrated wellness amenities and a vibrant ground-floor retail and dining offering.

The site, at&nbsp;487–495 Bridge Road, spans&nbsp;1,650 sqm with 50 metres of dual frontage across Bridge Road and Palmer Street. It is currently leased to Adairs, and has a large retail building and 20 onsite car parks.
</section>

<section data-element_type="section" data-id="534a164">
Kokoda Property Group’s acquisition forms part of a broader phase of growth in Melbourne, building on momentum from the completion of Malvern Collective and the recent purchase of a Burnley Street site for the developer’s first commercial project.&nbsp;

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating.

“Melbourne is regaining momentum,"&nbsp;Stevens said.

"After a cautious period post-COVID, we’re seeing buyer sentiment stabilise and capital leaning back into well-located, quality projects. Victoria now benefits from deep builder capacity and competitive delivery pricing, creating a rare opportunity to bring design-led inner-city developments to market without compromising on craftsmanship.

“Richmond ticks all the boxes for us – connectivity, culture and everyday amenity – making Bridge Road the perfect address for an amenity-rich, multi-use development."

<img alt="Kokoda" data-entity-type="file" data-entity-uuid="9a8de51d-8092-480a-8b7e-e081816692c2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-08-29%20at%208.54.27%E2%80%AFAM.png?VersionId=VRHpV5.6beOu2cieKHWrw3ErMPuVOAuj" />

Envisioned as an “urban lantern” the building will bring a distinctive new presence to Bridge Road with a sculptural retail frontage, designed to honour the street’s heritage character while contributing to its renewal.

Stevens said the acquisition reflects the developer’s commitment to design-led addresses in Melbourne’s inner city.

“Drawing on Richmond’s rich heritage and dynamic character, we’ve envisioned a contemporary building that respects the past while elevating the way people live today. With dual frontages, curated ground-floor spaces, and a focus on wellness, this project will contribute to the neighbourhood’s evolution, appealing to both downsizers and a new generation of professionals.”

Kokoda Property will now progress concept design ahead of a future planning process.
</section>

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating

First look: Kokoda secures Richmond site for new apartment development

Gold Coast developer Drew Group is fast approaching sell-out at its Main Beach apartment development, Lagoon Main Beach.

In the last nine months, Drew Group and sales partner Pezet Matheson have secured 31 sales totalling over $75 million, as the two-tower development advances towards completion under the expert eye of Hutchinson Builders.

“Today's buyers are more discerning than ever," Drew Group Managing Director Jon Drew says.

"It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

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Just over 50 per cent of recent&nbsp;sales have been to local buyers, reflecting the deep trust and connection within the Gold Coast community that Drew Group has developed over the years.

Demand has been particularly robust at the top end, with two of the three exclusive penthouses already sold, alongside five sub-penthouses. Only seven apartments remain in Lagoon's Signature Series — one&nbsp;penthouse and six sub-penthouses.

[smartcode_project:default project_id=108747 project_image_fid=284864]

Drew Group has also removed the much-maligned sunset clause from all contracts at Lagoon. The sunset clause — although rarely invoked, yet on occasion known to have been — allows developers to take back contracts on apartments should the building not be completed within the timeframe specified in the contract.

Pezet Matheson Co-Director Jayde Pezet says the fact Lagoon is&nbsp;within a year of completion, and has no sunset clause in contracts, provides certainty to buyers.

"This is paramount in the current market," Pezet says.

Drew Group has committed to providing the highest level of security inclusions — none more impressive than the Ubiquity Access Control System, a cutting-edge facial recognition technology that is one of the most state-of-the-art keyless entry systems on the market.

[smartcode_project:default project_id=108747 project_image_fid=190743]

One of the biggest drawcards to Lagoon has been the size of the apartments.

"It is unlikely that any future new development in Main Beach will be able to offer such spacious living at this price point," Drew says.

"Today's buyers are more discerning than ever, carefully evaluating amenities like gyms, spas, workspaces, and beach lockers, along with quality finishes. It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

Lagoon is set to complete construction in mid-2026.

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Lagoon Main Beach approaches sell-out as local buyers drive $75m in sales

Hirsch & Faigen

Melbourne-based developer Hirsch &amp; Faigen has appointed Queensland&rsquo;s largest high-rise residential builder, Hutchinson Builders, to bring its $200 million Yves development to life.

Located just metres behind the famed Hedges Avenue beachfront strip, Yves will rise on 7-9 Mermaid Avenue with construction scheduled to start in May.

The appointment of Hutchies to deliver Yves will add to the builder&rsquo;s $1.421 billion strong pipeline of 35 projects currently underway across the Gold Coast.

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Hutchies appointment comes off the back of a strong spate of sales, which saw construction fast tracked after Yves reached a 50 per cent sell-out within a matter of months.

Once complete, Yves will comprise 145 luxury residences over 26 levels, with a suite of high end residential amenities.

Yves will join Hirsch &amp; Faigen&rsquo;s growing portfolio of Gold Coast projects, following the $75 million Hemingway Palm Beach and $85 million Emerson Kirra which are currently under construction by Hutchies.

[smartcode_project:default project_id=102451 project_image_fid=194832]

Hirsch &amp; Faigen Director Daniel Faigen said the appointment of Hutchies launches Yves towards the next phase of its delivery.

&ldquo;This is the third time we have partnered with Hutchies on our Gold Coast projects and we&rsquo;re delighted to have the team on board to bring our latest vision, Yves, to life,&rdquo; he said.

Hutchies has emerged as a driving force behind the Gold Coast&rsquo;s development boom, with 20 of the 40 Tower Cranes currently in the Gold Coast skyline belonging to the prolific builder, and a further 15 cranes to be erected in the next 6 &ndash; 9 months.

The group is currently working on a pipeline of a further 11 Residential Towers worth almost $900 million.

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Jack Hutchinson, Associate Director of Hutchies and fifth generation family member of the business, said the company was delighted to be working with Hirsch &amp; Faigen to deliver Yves Mermaid Beach.

&ldquo;We are always quite discerning with the projects we take on, and Hirsch &amp; Faigen&rsquo;s developments are precisely the standard of quality architecture that we are proud to bring to the Gold Coast,&rdquo; he said.

&ldquo;We are well resourced and have over 110 years experience navigating the challenges of the industry, which has allowed us to continuously deliver high quality projects across southeast Queensland.&rdquo;

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Once complete, Yves will comprise 145 apartment across three towers, with a suite of high end residential amenities.



alisonwarters@gmail.com

Hirsch & Faigen appoint Hutchinson Builders to deliver Gold Coast apartment development, Yves

Locals have descended on Melbourne developer Hirsch &amp;&nbsp;Faigen&#39;s latest Gold Coast apartment development, Yves, with the Mermaid Beach apartments netting over $80 million in sales in the first three weeks following the launch.

The $200 million development, located at 7-9 Mermaid Avenue on the doorstep of the Gold Coast&rsquo;s sought-after millionaire&rsquo;s row&nbsp;Hedges Avenue, is making waves with Brisbane and Gold Coast downsizers, who account for 70 per cent of the early sales.

First-home buyers are also in the mix, driving one of the most successful project launches on the Gold Coast in recent months.

Designed by Rothelowman and comprising 146 apartments across three towers, Yves brings to the market a mix of&nbsp;one, two and three-bedroom designs, in addition to the premium offerings of two four-bedroom half-floor sub-penthouses and a single full-floor penthouse.

[smartcode_project:default project_id=102451 project_image_fid=186076]

&ldquo;The demand we&rsquo;ve experienced in recent weeks shows the market remains strong despite the latest Covid outbreaks,&rdquo; Hirsch&nbsp;&amp; Faigen&#39;s Sales Director&nbsp;Matt George said.

&ldquo;Yves is generating interest from a broad range of buyers looking for the lifestyle afforded by this exclusive pocket of Mermaid Beach, just a stroll away from Pacific Fair and the Broadbeach entertainment precinct. The Gold Coast is also still proving to be hugely popular with investors.&rdquo;

A Melbourne investor has been the most expensive buyer so far, spending nearly # million on a sub-penthouse. Negotiations are also underway on the other sub- penthouse with a price tag of $2.495 million.

[smartcode_project:default project_id=102451 project_image_fid=186070]

Buyers from Sydney and Melbourne accounted for 20 per cent and 10 per cent of the recent sales.

&ldquo;Brisbane buyers are predominantly buying a second property while Gold Coast buyers are either downsizing or first-home buyers,&rdquo;&nbsp;George said.

&ldquo;Five of the eight one-bedroom apartments have sold to local first home buyers.&rdquo;

One-bedroom apartments are priced from $550,000, while Yves&rsquo; ultra-luxe offering, the penthouse, is on the market for $5.5 million.

[smartcode_project:default project_id=102451 project_image_fid=186071]

The Yves penthouse is right at home alongside the luxury residences in nearby Hedges Avenue, offering 335 sqm of interior living space plus an additional 71 sqm of private external living.

The expansive full-floor sky home comprises four bedrooms, MPR, study, 4.5 bath, and three car spaces, while boasting a coveted north-east aspect over the Pacific Ocean and the Gold Coast city skyline.

Yves is the third project launched by Hirsch and Faigen on the Gold Coast in recent years and comes on the heels of the success of the group&rsquo;s Hemingway project at Palm Beach and Emerson at Kirra.

[smartcode_project_cta: project_id=102451]

Brisbane and Gold Coast downsizers accounted for 70 per cent of the early sales



Yves, Mermaid Beach apartment sales rocket on launch

Emerson, the luxury Kirra Beach, Coolangatta apartment development by Hirsch &amp; Faigen, is approaching sell-out, after a strong run of sales in early 2022.

There's only now four half-floor apartments left in the building of 27, as well as the $10 million full-floor penthouse, although that is currently in advanced negotations.

Hirsch &amp; Faigen Sales Manager Alex&nbsp;Jokovich, who has been handling the sales, said most of the enquiry, and the buyers, have been coming from the local areas, as well as Brisbane.

"It's been buyers from a small ring around Coolangatta who don't want to leave the quieter beachside neighbourhoods, and are realising opportunities to own on the Kirra Beach dress circle are few and far between,"&nbsp;Jokovich says, adding that some of the locals buyers have requested some tailored bespoke finishes in their apartments.

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The handful of interstate buyers will become&nbsp;owner-occupiers eventually, and will use the apartments as a second home until they make the move&nbsp;from the southern states.

"We've very much had those in the 50-70 years old bracket who are approaching the retirement stage, and are preparing for that eventuality and want a prime Kirra Beach address,"&nbsp;Jokovich added.

"Those interstate and from Brisbane have been really impressed with the building in terms of the finishes, and the location given its proximity to the airport. They can be on a plane and in Sydney or Melbourne&nbsp;within a couple of hours."

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The regarded building firm Hutchinsons, who are building Hirsch &amp; Faigen's first Gold Coast project, Hemingway at Palm Beach, and will also start building Yves at Mermaid Beach in mid-2022, have already started groundworks on the Musgrave St site. They're aiming for a mid-2023 completion date, with settlements pinned for September 2023.

"People have been really impressed with the finishes and know that a building firm with the track record of Hutchies will deliver exactly what is being promised to them,"&nbsp;Jokovich suggested. So much is the confidence of the project, Hutchies QLD boss and construction industry veteran Greg Quinn and wife Anne have bought two apartments in Emerson, worth $3 million each.

In their statement to the Gold Coast City Council, architecture firm Rothelowman said&nbsp;Emerson offered&nbsp;the opportunity to consolidate a historically rich, vibrant and evolving part of the City.

[smartcode_project:default project_id=106646 project_image_fid=184798]

"Primarily the scheme seeks to challenge the “bias of the linear coastal city” by focusing on the interfaces created between the ground plane and the public spaces of the street," the statement read.

They stated that, although Emerson was a&nbsp;relatively modestly scaled development, the prime corner location allowed the scheme to challenge the prosaic and prevalent “blunt street edges” that typify the oceanfront boulevards of the City, instead favouring a generous display of communal coastal activities.

[smartcode_project_cta: project_id=106646]

There's only now four half-floor apartments left in the building of 27, as well as the $10 million full-floor penthouse


Emerson, Kirra Beach luxury apartments approach sell-out

Some of the finest&nbsp;Gold Coast apartment developments have been designed by Rothelowman, one of Queensland&#39;s leading architecture practices, in recent years.

Rothel​o​wman, who has offices in the Gold Coast, Brisbane, Sydney and Melbourne, put together the designs for The Monaco, which recently sold-out with an average sale price of around $5 million, as well as Dune at Main Beach, SPG Land&#39;s massive $800 million apartment towers on Ferny Av​enue.

Roth​e​low​man was commissioned for the first Gold Coast apartment development from the Melbourne-based developer Hirsch &amp; Faigen.

Hirsch &amp; Faigen had them design the 14-level, Palm Beach apartment development&nbsp;Hemingway, named after the famous author and featuring a distinct blush fa&ccedil;ade. That sold out all of its 78 apartments in just a few months.

For Emerson, Hirsch &amp; Faigen&#39;s&nbsp;more boutique Kirr​a Beach, Coolangatta offering, Hirsch &amp; Faigen had the team put together something a little different to Hemingway.

[smartcode_project:default project_id=106646 project_image_fid=184792]

In their statement to the Gold Coast City Council, Rothelowman said&nbsp;100 Musgrave Street offered&nbsp;the opportunity to consolidate a historically rich, vibrant and evolving part of the City.

&quot;Primarily the scheme seeks to challenge the &ldquo;bias of the linear coastal city&rdquo; by focusing on the interfaces created between the ground plane and the public spaces of the street,&quot; the statement read.

They stated that, although Emerson was a&nbsp;relatively modestly scaled development, the prime corner location allowed the scheme to challenge the prosaic and prevalent &ldquo;blunt street edges&rdquo; that typify the oceanfront boulevards of the City, instead favouring a generous display of communal coastal activities.

[smartcode_project:default project_id=106646 project_image_fid=184787]

&quot;Historically the City has celebrated it&rsquo;s outdoor activities; pool&rsquo;s exposed to the street, sun lounges under umbrellas overlooking the footpath, gardens framing views into and out of the semi-private spaces of development.

&quot;Observations of this playfulness have been paramount in the exploration of an undercroft as the primary device in creating a permeable and porous interface between the semi-private and public realms of the City.&quot;

The Rothelowman team said that the&nbsp;overall composition of the scheme favours a simple and informed diagram that is analytical of the surrounding precinct.

[smartcode_project:default project_id=106646 project_image_fid=184795]

&quot;A three storey &ldquo;street building&rdquo; provides a direct response to the Cities desire to create a strong &ldquo;Urban Ground&rdquo;. This is further accentuated through a series of dancing, curved and landscaped balconies that shift amongst a rational and expressed structural order which ties the ground to the tower .

&quot;A simple plate allows for the transition from podium to tower architecture creating a deep eave that is visually demonstrative of an overt subtropical approach to buildings.

&quot;The tower architecture follows a similar approach to simplicity. Profiled slab edges project forward creating shade and protection. The line of enclosure to the tower dwellings is kept back from the edge, undulating and folding to craft views. Recesses in the façade offer the opportunity for residents to tailor small gardens within the building form offering more immediate amenity in the context of the expansive and broad longer aspects to the ocean.

[smartcode_project:default project_id=106646 project_image_fid=184796]

These small indents also allow for the control of cross ventilation through openings away from the face of the building enabling better resident control of breezes in windy conditions.

&quot;The overall approach to the design has been one of deliberate and measured analysis. The building is modest in expression favouring performance and liveability over decoration. A relative simplicity enables the aspirations of coastal living to be prioritised; engaging with the environment in a meaningful and deliberate way.

[smartcode_project_cta: project_id=106646]

In their statement to the Gold Coast City Council, Rothelowman said 100 Musgrave Street offered the opportunity to consolidate a historically rich, vibrant and evolving part of the City

How Rothelowman designed Hirsch & Faigen's Kirra Beach apartment development, Emerson

Hirsch &amp; Faigen&nbsp;has given Hutchinson the construction jobs for both its maiden Gold Coast apartment developments.

Hemingway, just off the sand at Palm Beach&#39;s,&nbsp;was the first local development for H&amp;F, led&nbsp;by the Melbourne lawyer Daniel Faigen and Richard Hirsch. The $75 million project sold out all of its 78 apartments within a few months of its launch earlier this year.

That was followed by Emerson, the $85 million luxury boutique block of just 27 apartments in the sought-after Kirra Beach area of Coolangatta. Hirsch &amp; Faigen are soon to launch their third development, Yves at Mermaid Beach.

Hirsch &amp; Faigen&#39;s next project, Yves, will see 146 apartment built across three 25-level towers at 7-9 Mermaid Avenue.

To read more about Yves and enquire, <a href="/news/qld/exclusive-first-look-hirsch-faigen-lodge-plans-for-mermaid-beach-apartment-tower-yves">click here.</a>

[smartcode_project:default project_id=106646 project_image_fid=184787]

&ldquo;We&rsquo;re delighted to have the team at Hutchies on board, given their prestige reputation for delivering the highest-class projects across not only the Gold Coast but all of Australia,&rdquo; Daniel Faigen said.

&ldquo;These projects aren&rsquo;t your standard class apartments, so it was important to us that we found the right builder who would execute Rothelowman&rsquo;s design flawlessly, and we have every confidence that Hutchies are the perfect fit for the job.&rdquo;

Construction of the 14-level Hemingway, named after the famous author and featuring a distinct blush fa&ccedil;ade, is due to commence construction next month, with a completion date of around September 2023.

Hutchies will begin building Emerson, which only has six apartments left to sell as well as the $8 million penthouse, in February 2022. That will rise 13 levels when completed around October 2023.

[smartcode_project:default project_id=106646 project_image_fid=184795]

&ldquo;We couldn&rsquo;t have asked for a better reception to the Gold Coast market, it&rsquo;s strengthened our commitment to this piping hot property pocket, and we look forward to seeking out further opportunities on its shores,&rdquo;&nbsp;Faigen added.

&ldquo;With a remarkable sales run behind us, we are looking forward to shifting into construction mode and witnessing the first glimpse of Hirsch &amp;&nbsp;Faigen excellence rise out of the Gold Coast earth.&rdquo;

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“We’re delighted to have the team at Hutchies on board, given their prestige reputation for delivering the highest-class projects across not only the Gold Coast but all of Australia."

Hirsch & Faigen appoint Hutchinsons to build Gold Coast apartments at Kirra's Emerson and Palm Beach's Hemingway

Following the launch of its boutique Kirra Beach apartment development The Emerson, the Melbourne-based developer Hirsch &amp; Faigen are on to their next project.

They&#39;ve lodged plans for their recently acquired 1,905 sqm Mermaid Beach site, 7-9 Mermaid Avenue&nbsp;at the northern end of Mermaid Beach,&nbsp;which was bought back in June.

H&amp;F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had&nbsp;Rothelowman&nbsp;design Yves, which will comprise three&nbsp;25-level towers. They will home a total of&nbsp;145 apartments.

Following luxury developments at Palm Beach and Kirra Beach in Coolangatta, Hirsch &amp; Faigen have consciously gone for a more price appropriate product for the location.

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&quot;With Mermaid Avenue we&#39;re getting back to some more affordability,&quot; Faigen told Urban, adding that there&#39;s a need for a more price pointed product.

&quot;We&#39;re not on the beach, nor are we trying to do three of four million dollars per apartment for this one.

&quot;The investor market is super strong on the Gold Coast, and Mermaid already has established amenity with restaurants, cafes of course the beach.&quot;

Faigen said Mermaid is still the&nbsp;best suburb on the Gold Coast, with the millionaire&#39;s row Hedges Avenue fronting&nbsp;the beach. He said the&nbsp;apartment&nbsp;towers of this size fit the location better than the sites of their previous two developments.

<img alt="" height="690" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_beach_3.jpg" width="1200" /> 
Rothelowman aimed for a suburban approach to arrival in the communal lobby, designed as a greenhouse. Image source: Rothelowman

It&#39;s the third time in a row Hirsch &amp; Faigen have had Rothelowman handle the design of the project.

The in demand architecture firm call Mermaid Beach the Gold Coast&#39;s last humble vestige.

&quot;We all know the Gold Coast has changed a lot in the last 60 years, and as more and more people escape the crowded &lsquo;southern cities&rsquo;, we anticipate she will change even more,&quot; Rothelowman advised in their design statement.

&quot;Between the sleepless Broadbeach &amp; gentrified Burleigh, Mermaid Beach captures the diminishing modesty&nbsp;of the Gold Coast. It is a microcosm with cafes, craft and culture. A community of locals and tourists relishing a more humble urban lifestyle than the north &amp; south.

&quot;A deliberate and direct attitude towards enhancing the way in which buildings can add to the narrative of life of the Gold Coast is important in ensuring an &ldquo;Architecture of Place&rdquo; can be developed.&quot;

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They said the site presents&nbsp;a unique opportunity to create a transitional tower project at the junction between the intensity of cosmopolitan Broadbeach and the more traditional/ laidback vestiges that is well defined by places such as Mermaid Beach.

&quot;A rich part of the evolution of the Gold Coast is the challenge and opportunity posed by the emergence of high density precincts amongst the well-established lower intensity beachside villages of the City. This is very much a product of the desirability of living in the emerging City and the rapid shift towards a more urbanised environment along the length of the Coast.&quot;

There will be just eight one-bedroom apartments, which start from 60 sqm, across the towers, 101 two-bedroom apartments from 71 sqm and 30 three-bedroom units, which are upwards of 133 sqm in internal living space. The upper levels are reserved for three subpenthouses and three penthouses, the subpenthouse starting from 156 sqm and the penthouses from 287 sqm. The biggest apartment has 341 sqm of internal living area.

<img alt="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_avenue_2.jpg" width="1200" /> 
Two of the three towers. Image source: Rothelowman.

The building&#39;s are crowned with outdoor rooftop seating, with the residential amenity located in the shared lobby, which Rothelowman designed as a greenhouse to create a suburban feel.

There will be a north-facing swimming pool as the centrepiece, as well as a pool and yoga deck, a&nbsp;gym, sauna, recreation lounge and barbecue seating.

The design is also a nod to the history of coastal masonry walk ups.

&quot;Embedding the coastal traditions of this place within high density apartment precincts is not by any means a straight forward task,&quot; Rothelowman state.

<img alt="" height="1679" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hirsch_faigen_mermaid_4.jpg" width="1200" /> 
The lush, landscaped entry lobby. Source: Rothelowman

&quot;Mermaid Avenue seeks to humbly direct this thinking towards an outcome that promotes liveability and simplicity. The unique &ldquo;wedge-shaped&rdquo; site results in a dynamic built form that has been subtly articulated through a series of intersections in form and incisions in the overall mass. A layered approach to fa&ccedil;ade balancing glazing with masonry responds to climatic orientation, desire for views and outlook. A textural approach which balances reflectivity in glass with undulating precast patterned concrete will create a vibrancy through shadow and depth.

&quot;The low set podium is modestly scaled to engage with the neighbouring apartment buildings and continue the language of the street within the undercroft of the tower. Gardens prevail on all frontages ensuring a balanced relationship with the adjacent sites. The narrow streetscape interface is relaxed with generous setbacks allowing for the establishment of a landscape focused forecourt between the lobby and the footpath. Gardens are utilised to create a domestic tone, rich in coastal species, colour and textures.

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Hirsch &amp; Faigen recently entered the Gold Coast market with their luxury Palm Beach development Hemingway, and followed it with their even more upmarket&nbsp;Kirra Beach, Coolangatta development The Emerson.

Also designed by Rothelowman, The Emerson, across 13 levels,&nbsp;has just 27 apartments, priced from $3 million.

The crowning jewel is the four bedroom, 430 sqm penthouse on level 13 with two living areas, a master suite with walk in wardrobe and ensuite with double shower and double vanity.

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H&F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had Rothelowman design three 25-level towers, which will home a total of 145 apartments.


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