Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Hengyi Australia

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This week marked practical completion of developer Hengyi's maiden <a href="/new-apartments/melbourne-vic">Melbourne</a> project located within the CBD's legal precinct. Completed during 1966 and formerly known as Communications House, <a href="/buildings/the-william-199-william-street-melbourne">The William</a> has undergone a mass redevelopment after laying dormant for years on end.

August 2012 signified commencement of works which included gutting the internal structure and paring back the original facade. With a <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a> as the head Architect,  Built acted as head contractor for the project while Nash Management acted as project manager and client representative.

With The William's settlement stage in sight, Apartments.com.au visited The William in recent days and was given a guided tour with <a href="/developers/hengyi-australia">Hengyi</a>'s Stephen Speer and Nash Management's Simon Manley providing insight into the building attributes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image157.jpg" rel="gallery-all" title="A transformed 199 William Street. Image courtesy Marcus Wong"><img alt="" class="image-article-full-width-580px" height="220" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image157.jpg?itok=9ji3KCZH" title="A transformed 199 William Street. Image courtesy Marcus Wong" width="580"></a>

<figcaption>A transformed 199 William Street. Image courtesy Marcus Wong</figcaption></figure><h2>Project summary</h2>

<ul>
<li>Originally dual 20 level commercial towers dated 1966.</li>
	<li>Redeveloped as The William: expanded to 24 levels (eastern or William tower).</li>
	<li>Ground level: 12 retail tenancies dual entrance points (30-300sqm).</li>
	<li>86 serviced apartments over levels 1-4 titled Wyndham on William.</li>
	<li>443 apartments: 1 &amp; 2 bedroom options from level 5 and above (near on sold out).</li>
	<li>Level one amenities: gym, meeting rooms, conference space, open plan library/lounge area.</li>
	<li>Rooftop pool on William tower, with BBQ facilities.</li>
	<li>3 commercial spaces: one contract in progress.</li>
	<li>3 basement car parks accessed via Little Bourke Street.</li>
</ul>
<h2>External metamorphosis</h2>

<blockquote>
The transformation includes a new façade system and updated building services, as well as the introduction of significant environmental initiatives such as photovoltaic cells that will generate power back into the grid and rainwater harvesting.

The building is expected to achieve an impressive 7-star energy rating.
<cite>Bruce Henderson Architects</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0797.jpg" rel="gallery-all" title="Ground level perspective"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0797.jpg?itok=Hd_Bnney" title="Ground level perspective" width="580"></a>

<figcaption>Ground level perspective</figcaption></figure>Gone is the dated cream facade of a bygone era, replaced by a contemporary skin of glass, louvred wintergarden spaces and aluminium composite panelling. A standout feature is the 'studded' southern facade as seen above which when illuminated during night hours will cast light via its triangular protrusions.

William Street and Little Bourke Street both hold pedestrian entry points, with Little Bourke Street connected to a remodelled Guests Lane. Guests Lane and surrounds will hold 10 retail outlets, with a number of contracts in process. Coupled with the revamped adjoining Owen Dixon Chambers West Building, the common area between the two buildings will act as a new retail and social hotspot.

<h2>From the ground up</h2>

The residential lobby fronting William Street holds a certain brooding yet refined tone owing to the colours and materials chosen. A product of Carr Design, the area features granite paving, dark wood finishes and walls of leather surrounding the lift area, all contrasted by light ceiling finishes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0799.jpg" rel="gallery-all" title="The William's residential foyer"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0799.jpg?itok=xfyt9I59" title="The William's residential foyer" width="580"></a>

<figcaption>The William's residential foyer</figcaption></figure>Seven lifts service The William, split between four dedicated residential lifts, two dedicated Wyndham lifts and the ever present goods lift. Level one holds a variety of common areas over its sprawling layout, amplified by the lack of furniture during Apartments.com.au's visit; the area has since been fitted.

Separate recycling and garbage chutes are a feature, adding to other initiatives such as PV cells and rainwater harvesting which according to Bruce Henderson Architects will propel The William to a 7-star energy rating, although this has yet to be confirmed.

All apartments have access to either wintergardens or balconies over all aspects, with living areas generally abutting these areas. A portion of apartments carry second bedrooms that are reliant upon borrowed light, perhaps due to the depth of the existing structure while the overall apartment finishes are light and all in all very impressive.

The William is topped by an open yet heated pool with immaculate views of Melbourne skyline which would no doubt be well used during summer, perhaps less so during the winter months. Nonetheless an impressive space and one of the few open air pools available in Melbourne's CBD.

<h2>Comment</h2>

The William both externally and internally is quite competent in its proportions and finishes. Apartments.com.au's first visit to a refurbished building rather than new build threw up some perceptible differences. The William's <a href="/new-apartments">apartment</a> sizes would be mid range yet felt much larger; visually apartment ceilings felt higher than usual owing to the former commercial use of the tower. Communal spaces and passageways within the building were also more than ample, verging on massive relative to new build communal spaces.

I'd suggest The William's best feature is what it provides back to this area of Melbourne's CBD. The influx of retail space and residents/hotel guests will go a long way in activating a pocket of Melbourne's CBD that's dominated by commercial space and hence sees comparatively little street life outside work hours. All in all The William looks to be the right project in the right position.

See below an image slideshow of The William's internal spaces, apartment finishes and external form.
</body></html>

silvermb

In Focus - The William @ 199 William Street, Melbourne

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I like many others was surprised and impressed when Hengyi Australia announced recently that it had reached sales of 75% for its Light House project on Elizabeth Street. I had also incorrectly made the assumption that the majority of sales to date were to offshore investors, and that Hengyi Australia was merely another of the throng of Asian property developers keen to absorb robust demand for Melbourne apartments.

Following a recent chat with Hengyi's Head of Marketing &amp; Business Development, Stephen Speer, an new impression was born of a Chinese-backed, yet distinctly Melbourne-based developer intent on achieving great things within the local context.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_5957.jpg" rel="gallery-all" title="The William nearing construction completion"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/IMG_5957.jpg?itok=GqlXcUW4" title="The William nearing construction completion" width="580"></a>
<figcaption>The William nearing construction completion</figcaption></figure>Hengyi's initial Bruce Henderson-designed project at 199 William Street is well into construction as seen above, with remaining apartments on offer for sale exclusively within the local market. The rebirthed office complex which will include a Wyndham Hotel upon completion is scheduled to open its doors within months, and Apartments.com.au may just be first through the door to have a look around.

Light House is the flagship project for Hengyi Australia. The size, eye-catching design and methodology behind Light House at 450 Elizabeth Street have ensured the projects success and ingratiated Hengyi to many locally.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd02.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd02.jpg?itok=_d7QKptv" width="580"></a>
<figcaption> </figcaption></figure>Once the initial partnership was forged with co-developer Sixth Grange, the numbers for Light House were adjusted resulting in a taller proposal which gained approval from Planning Minister Matthew Guy. Thereafter a local retail sales campaign was launched in unison with five investor roadshows through Southeast Asia with Malaysia proving to be the highest yielding stop.

Overall sales for the 607 apartments within Light House now stand beyond 80%, and of those roughly 60% have been to Australian buyers. Sales have been strong over all available layouts with a proportionately healthy percentage of apartments carrying three bedrooms, a result of Hengyi adjusting to local market desires.

Rather than utilising parent company Shandong HYI's resources, local institutions have financed the construction of Light House with demolition slated to begin during September. Piling and associated works will ensue over some months, resulting in the first signs of the tower's skyward movement during 2015. Construction is due for completion early 2017.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd01.jpg" rel="gallery-all" title="450 Elizabeth Street display suite"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd01.jpg?itok=6TJNRFkc" title="450 Elizabeth Street display suite" width="580"></a>
<figcaption>450 Elizabeth Street display suite</figcaption></figure>Asked what is next on the back of Light House's success, Stephen Speer suggests Australia is Hengyi's oyster. Given the right project specific dynamics or joint-venture partner, the firm would develop anywhere based upon the opportunity presented. Melbourne, Sydney, Brisbane, Adelaide and Darwin were nominated as potential cities, depending upon the opportunities that arise.

Hengyi Australia have hit the ground running, one can only wonder what the firm has in store next?
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Hengyi Australia makes itself at home

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When it rains, it pours! No not a reference to the dismal weather at the moment, but the continuing surge in new apartment project releases Melbourne is experiencing.

Sure to be one of 2014's marquee releases, Light House Melbourne is the assigned moniker to one of this city's more unique apartment projects. 450 Elizabeth Street first gained approval during 2012 on behalf of site owner Sixth Grange Pty Ltd for a 62 level, 197 metre tower carrying 541 apartments.

Subsequently project partner Hengyi Australia was added and during February 2014 consent was received to extend the tower beyond the approved scheme seen below. Melbourne City Council now lists the project at 67 levels and 218 metres, although Colliers via their statement below have the tower at 69 levels of undulating edifice.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/11038_450_ElizabethStreet_Apartments_01.jpg" rel="gallery-all" title="Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="511" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/11038_450_ElizabethStreet_Apartments_01.jpg?itok=DJxOGzH1" title="Image © Elenberg Fraser" width="580"></a>

<figcaption>Image © Elenberg Fraser</figcaption></figure><blockquote>
Apartment living redefined by a kaleidoscope of possibility, with its shimmering, striking exterior Light House is certain to become a hero of the Melbourne skyline. This unique building has a sculptural presence, rising an impressive sixty-nine stories. Within each of these exterior facets is an exceptional bay window, increasing the light and space in every residential apartment to witness the lively streetscapes below and enjoy the sense of community in this bustling part of the city.
<cite>Colliers International (Selling Agent)</cite>
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<blockquote>
Appearing to turn on its trajectory, the building has no corners. How do you dissolve the corners of a skyscraper when that is where all sheer forces are normally resolved? Well, we discovered the answer lies in traditional masonry techniques for turning corners using bricks.

This three-dimensional kaleidoscope not only twists and undulates on its axis but its façade is a moving object. The effect of constant motion is amplified by the multi-chromic directional paint system applied to the surface, which reflects and draws the building up into the sky. You may have seen this paint effect on cars before, but never on a building!
<cite>Elenberg Fraser (Architect)</cite>
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<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ef450eliz.jpg" rel="gallery-all" title="A distinctive facade. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/ef450eliz.jpg?itok=eceF2KK9" title="A distinctive facade. Image © Elenberg Fraser" width="580"></a>

<figcaption>A distinctive facade. Image © Elenberg Fraser</figcaption></figure><blockquote>
This supermodel of a building also needed to battle the slenderness ratio – the rule that governs how tall and thin buildings can go. It overcomes this constraint by virtually becoming a vertical cantilever with a series of outrigger beams to prevent it from overturning, and to stop it rotating along with the façade system. The series of rotational units are a series of bay windows for the apartments, which pick out different vistas of city as the façade crinkles.
<cite>Elenberg Fraser (Architect)</cite>
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Joining Light House Melbourne in the immediate vicinity are the soon to be released <a href="http://empiremelbourne.com.au/" target="_blank">Empire Melbourne</a>, <a href="http://www.victoriaoneapartments.com.au/" target="_blank">Victoria One</a> and the at sales <a href="http://www.eqtower.com/#" target="_blank">Eq. Tower</a>.

Registration of interest for Light House Melbourne are open via the project website http://www.lighthousemelbourne.com.au/
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