Perth’s new apartment market recorded its strongest quarter of sales since Q4 2021, with 412 apartments sold in Q1 2026 and a record quarterly sold value of $537 million, according to Urbis’ latest Apartment Essentials results.

Urbis said the March quarter result reflects strong, highly product‑specific demand across both ends of the market, from more attainable projects delivering at scale, through to premium stock being absorbed by equity‑rich downsizers.&nbsp;

David Cresp, Partner at Urbis, said the key story in Perth is not demand, it is the market’s ability to convert demand into delivered housing.&nbsp;

“This is the strongest sales quarter since Q4 2021, and it reinforces that demand in Perth is real and it’s local,” David Cresp said. “But the task now is delivery, turning that demand into projects that can actually be built and completed.”&nbsp;

[smartcode_project:default project_id=110291 project_image_fid=302785]

<h2>Affordable product leads, premium demand remains resilient</h2>

Sales in Q1 were led by more affordable projects, with The Boulevard (SKS Group) recording 115 sales in the quarter, the presentation noting this is only the second time a single project has surpassed 100 quarterly sales. The project was able to offer more affordable housing product right next to a train station.&nbsp;

Palmyra West (Finbar) also delivered strong results with 28 sales in Q1, following 84 sales in Q4, with an average price of under $800,000, underscoring depth of demand for well‑located, attainable new stock.&nbsp;

At the premium end, Urbis said downsizer demand is continuing, with the results highlighting Romeo (Applecross, Finbar) recording 75 sales and reaching almost 50% sold in one quarter.

Jual (Shenton Park, Celsius Property) also posted a strong quarter with 28 sales, reaching 39% sold in one quarter.

Urbis noted that Perth apartment demand is not speculative, not investor‑led, and not uniform, describing it as localised, often equity‑driven and highly product‑specific, a pattern reflected in the polarisation between strong “attainable” performers and premium downsizer product.&nbsp;

[smartcode_project:default project_id=148957 project_image_fid=364102]

<h2>Prices underpinned by costs, and the delivery risk is growing</h2>

Urbis said pricing pressure is cost not demand‑driven: construction costs and delivery risk are now a central constraint, with the results noting build costs remain elevated and volatile, and that energy, fuel and labour uncertainty weigh on feasibility.

David Cresp said a growing challenge for private Build‑to‑Sell developers is simply securing a builder in the current environment.

“Developers are really feeling the pressure from a building market that was operating at capacity and securing a builder is challenging,” David Cresp said, adding that even where a builder can be secured, “trying to get to the price that makes the development financially viable is incredibly challenging in the current market.”&nbsp;

Urbis’ broader WA commentary also notes that industry remains at or above capacity with lot and housing creation, and that many builders are limiting new sales to manage stretched workforces and fixed‑price contract pressures, conditions that flow directly into apartment feasibility and delivery timing.

[smartcode_project:default project_id=108869 project_image_fid=317905]

<h2>Supply: improving later, but still constrained, and Perth lags eastern benchmarks</h2>

While near‑term supply remains constrained, Urbis’ forecast shows completions lifting “Supply is forecast to be back above 1,500 apartments per annum for the first time since 2019”, with 1,775 completions forecast for 2026, and volumes remaining above that level over the following years.&nbsp;

Looking further ahead, completions are forecast to reach 2,500 in 2028, with the report noting 32% of that total is social/affordable, reflecting the role of government‑supported delivery in rebuilding the pipeline.&nbsp;

However, Urbis said Perth remains behind comparable markets on pipeline scale. In a national comparison of projects under construction, the report shows under construction Perth Build‑to‑Sell (BTS) at 3,446 apartments versus the Gold Coast at 7,922. Mr Cresp said “The challenge for Perth is how to we grow the delivery pipeline”.

Urbis’ conclusion is that Perth’s market is increasingly defined by product discipline and delivery certainty, with the research identifying “delivery certainty is key” and calling out builder risk and procurement models as core success factors, alongside “timing and staging”.&nbsp;

Joel Robinson

Perth apartment sales hit strongest pace since late 2021 as builder capacity tightens

<a href="https://www.apartments.com.au/developers/sammut-developments">Sammut Group</a> has secured development approval for its latest Brisbane apartment project, marking the Sydney developer’s next step in expanding its Queensland pipeline following the success of its debut Gold Coast development, Coast.

The approved project at <a href="https://www.apartments.com.au/new-apartments/44-glen-road-toowong-qld-4066">44 Glen Road, </a><a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> will deliver a 15-storey riverfront apartment building with 42 residences, significantly increasing the scale of the site’s previous approval for a smaller luxury scheme. Designed by Bureau^proberts, the development will comprise a mix of predominantly four-bedroom and two-bedroom apartments positioned to maximise Brisbane River and city views.

Sammut Director Julian Sammut said the group had been actively searching Brisbane for several years before identifying Toowong as the right fit.

“Brisbane was the right step for Sammut,” Sammut said.

“With the success of Coast we thought we should definitely look to do more in Queensland alone. We then pushed up to look at Brisbane. We've been looking for I'd say two to three years actually and it was hard to find the right location.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-12-23%20at%203.27.14%E2%80%AFPM.png?VersionId=dYAVIL7qdcGA8ojvkslSrLjczXFejSSx" />

Sammut said suburbs including New Farm and Teneriffe were considered before the group ultimately focused on Toowong due to its strong downsizer demographic and limited supply of developable riverfront land.

The site was acquired off-market after what Sammut described as a lengthy negotiation and planning process, with the developer pursuing an uplift to the original approval.

“We are DA approved now which is very exciting,” Sammut said.

“We've had our change approval come through and we've obviously doubled the height, 15 storeys plus rooftop. We've got 42 amazing apartments that are going to be coming to market soon.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-23%20at%203.27.26%E2%80%AFPM.png?VersionId=ohkRkY0dIZlqdfME2EZePsCQavRiBadE" />

Bureau^proberts said the design responds to Toowong’s evolving urban character, balancing contemporary apartment living with the area’s established residential identity.

“A place where traditional Queensland living has taken place for centuries; Toowong is seeing a shift of contemporary influence, commercial and retail hubs mixed with well-considered residential offerings – all the while maintaining its character and charm,” the architect noted in planning documents submitted to Brisbane City Council.

The architecture practice said the project’s form was shaped by its riverfront setting, flood considerations, neighbouring building scales, and view corridors.

“They said the mix of four and two-bedroom apartments capture the ‘fundamental qualities of Queenslander living,’ translated into the context of a contemporary subtropical building.”

The development sits just off Coronation Drive within walking distance of Toowong’s retail precinct and the upgraded Regatta ferry terminal, while also benefiting from proximity to the incoming green bridge connection to West End. Sammut said the accessibility and amenity offering were central to the site’s appeal.

The approval adds to growing residential activity along the Toowong riverfront, joining nearby projects including Consolidated Properties’ Monarch Residences and Spyre Group’s ARC Residences.

Sammut secures approval for debut Brisbane apartment development in Toowong

Developer Lanevick is heading back into Sydney’s apartment market after focusing more heavily on the luxury townhouse and terrace sector in recent years.

Lanevick, founded and directed by Steve Maroun, is expecting to receive approval in the coming months for a new apartment development in Gladesville, with the aim to launch it to the market later this year.

The 51-apartment project, designed by Studio Johnston, will comprise a mix of one-, two-, and three-bedroom apartments positioned toward the Hunters Hill downsizer market.

“Traditionally it’s been difficult for people in that market to downsize because there just hasn’t been the right product available,” Maroun said.

“We’re targeting buyers who might have 30 to 40 per cent of their house value sitting in the bank after downsizing.

“They still want good spacious entertaining areas, they still want quality design, but they also want flexibility and the ability to enjoy life a bit more after working hard for a long time.”

The project sits near Boronia Park and within close proximity to the Parramatta River foreshore, an area Maroun says offers more of a Hunters Hill lifestyle than a traditional apartment precinct.

“From a lifestyle perspective, it’s really more Hunters Hill than Gladesville,” Maroun said. “You’re close to the foreshore, close to parklands, and still connected back into the village precinct.”

From level four and above, apartments will capture water views&nbsp;toward Sydney Harbour. Communal amenity will include rooftop entertaining areas, wellness spaces, and a gym tailored toward owner-occupier buyers.

“We’ve really designed these apartments around that buyer coming from the Hunters Hill LGA and what they’re actually looking for in their next chapter.”

The proposed development has also been designed to respond to the changing character of the broader Gladesville town centre, where a growing number of mixed-use and residential proposals are expected to emerge over the coming years.

“Gladesville presented a rare opportunity to deliver a genuinely design-led residential project within an evolving lifestyle precinct, just moments from the growing Gladesville town centre, and we’ve approached the project with a strong focus on architecture, liveability and long-term community value,” Maroun said.

Maroun said Lanevick saw a first-mover advantage within the precinct as planning controls continue to evolve to accommodate greater housing density.

“We think there’s a real opportunity there that hasn’t really been serviced properly yet,” he said.

“There’s going to be a broader evolution of the whole Gladesville village precinct over time, particularly with more activation and mixed-use outcomes.”

The Venus Street proposal will include a commercial and retail component at ground level designed to contribute to that evolving streetscape activation.

“A big part of the thinking was how do you activate that area properly and create more vibrancy and amenity, which is what Hunters Hill has been looking for,” Maroun said.

Lanevick’s focus since 2020 has largely been on smaller-scale luxury townhouse and terrace developments. The developer recently completed Royale Randwick, also designed by Studio Johnston, where prices reached $3.65 million. The project was featured in the UDIA NSW 2026 Professional Development Prospectus and was also named a finalist for Development of the Year.

&nbsp;

Lanevick to cater for Hunters Hill downsizers with new Gladesville apartment development

Property developer One Living, backed by former Macquarie banker turned investment manager Chris Green’s investment firm, has unveiled plans to bring more institutional capital into housing to help address the national supply crisis.

The New York-based investor has focused his firm, GreenPoint Partners, on addressing the supply shortage hitting middle market housing in Australia.

It is backing the new One Living business to develop more than 1000 units along the eastern seaboard. The new firm is starting with a development on Mona Vale Road, on the border of Mona Vale and Pymble, in Sydney’s Northern Beaches, with around 140 apartments planned. They are eyeing off more sites across the city.

With cost pressures rising in the industry, One Living’s model is to be a vertically integrated developer-builder, so it can respond directly to the housing gap by removing the cost inefficiencies embedded in traditional residential delivery.

“We are building a platform designed to operate at scale and starting in a market where there’s a clear need for quality, attainable housing,” One Living joint managing director Joseph Scuderi said.

“It’s that missing middle – it’s that attainable end of housing… that’s what most Australians invest into and what Australians can actually afford.”

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="798dfa93-4941-4db6-a696-31e9dc18e81c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.31.50%E2%80%AFPM.png?VersionId=mKBqi5C_DmeiXS.AtJkcR8LQIxqCqmFi" />

GreenPoint Partners brings years of experience assembling and scaling real estate operating businesses across major markets. And Green sees a big opportunity in Australia.

“For its size, sophistication and importance to the community, Australia’s living sector has remained largely under-institutionalised, which represents significant opportunity,” Green said. “GreenPoint identified that gap, assembled the right team, and is backing One Living to build a platform that is aligned to market needs.”

Green said being a builder-developer would give the company the capacity and flexibility it required to deliver reasonably-priced homes.

“We want it to be at that attainable level; not super high end luxury but at that attainable level,” he said.

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="74a5344a-4b26-4d4a-ada3-056b1220be77" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.32.15%E2%80%AFPM.png?VersionId=vY8hXHO4reBMdO8ZXMWCNtGZJofUPQ3j" />

&nbsp;

One Living will undertake a component of affordable housing in its schemes, which it will own and operate, and it could also run build-to-rent on some sites.

Green praised local policy settings.

“The NSW government is being very supportive, strategic and pragmatic in terms of how do we generate more supply of housing,” he said. “We think it’s actually positive for development and the bit that’s been lacking at that attainable level is that it’s lots of relatively small private developers, whereas we want to create an institutional platform.”

One Living is also&nbsp;looking at high-density projects and could take on more institutional funding in the future.

“The way we will be able to achieve economies of scale is through size,” Green added.

One Living enters Sydney's new apartment market with Northern Beaches site acquisition

It's been several years since there's been an opportunity to buy a brand new townhome in Melbourne's coastal suburb of Mordialloc. Even apartment developments in recent times have been few and far between in the area.

Local developer LDS Property identified the gap in new housing, securing a site on White Street, directly opposite&nbsp;Woodlands Golf Club Mordialloc. They've recently launched&nbsp;<a href="https://www.apartments.com.au/new-townhouses/wm-residences-mordialloc-102-white-street-mordialloc-vic-3195">WM Residences</a>, just 13 townhouses which they have already started building.

Projects by Buxton Director Heath Thompson, who is selling WM Residences, says the townhouses x that perfect middle ground be

"Mordialloc residents have had limited options to downsize within the suburb, often forcing them to look elsewhere despite long-standing ties to the area," Thompson says.

"With very little comparable new supply coming to market, projects like WM Residences are well placed, particularly as buyers look to capitalise on current conditions amid constrained supply."

[smartcode_project:default project_id=134646 project_image_fid=6109]

The development, designed by regarded architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a>,&nbsp;adopts a deliberately restrained architectural approach, focusing on simplicity, durability and liveability rather than overt design gestures.

The boutique scale is central to the offering. With only 13 three-bedroom residences, each home is configured to prioritise functional layouts and everyday use, supported by private terraces and secure two-car garages.

Ewert Leaf’s design response leans into a calm, neutral material palette. Interiors are defined by oak flooring, white walls and soft finishes, creating a consistent and understated backdrop. The approach avoids trend-driven detailing in favour of longevity, with an emphasis on natural light and spatial clarity.

[smartcode_project:default project_id=134646 project_image_fid=6110]

Beyond aesthetics, the homes are designed to meet contemporary performance expectations. Each residence targets a minimum 6-star energy rating, incorporating double glazing, comprehensive insulation and all-electric Bosch appliances.

The project’s location supports a walkable coastal lifestyle, sitting within close proximity to Mordialloc’s foreshore, Main Street retail strip and the train station. Local cafés and dining venues, including Suburbia Deli and Hendriks Café, are within a short walk, reinforcing the area’s established neighbourhood character.

[smartcode_project:default project_id=134646 project_image_fid=6116]

While <a href="https://www.apartments.com.au/developments/mordialloc-vic-3195">Mordialloc</a> is often defined by its beach and pier, the project taps into other areas of day to day living, offering easy access to local food, casual dining and transport, rather than positioning itself purely as a lifestyle retreat.

WM Residences reflects a continued trend across Melbourne’s coastal suburbs towards smaller-scale, design-led townhouse developments, particularly on infill sites where proximity to amenity is already established.

With construction commenced prior to its market entry, the project aligns with a growing preference among buyers for developments with visible progress and defined delivery timeframes.

[smartcode_project_cta:default project_id=134646]

WM Residences fills gap in Mordialloc townhouse market

Hassell Studio

<html><body>
Setting a contemporary new benchmark in boutique workspace design, Studio Light presents a bold architectural statement against the urban backdrop of Melbourne’s vibrant Collingwood. Situated only 2 kilometres north-east of Melbourne’s CBD, Studio Light is situated at the gateway to the city’s most esteemed cultural, sporting and culinary icons. Positioned perfectly for commerce and leisure between vibrant Johnston and Smith Streets, BPM brings to Collingwood an unrivalled workplace experience.

<figure><a class="colorbox colorbox-insert-image" href="/developments/collingwood-vic-3066" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/studio-light-4-6-gold-street-collingwood-63400dc1764b7ca56568708b1e1ae36f_0.jpg?itok=F16zQrmg" style="width: 580px; height: 435px;"></a></figure><ul>
<li>Enviable location in the heart of Collingwood.</li>
	<li>Spacious and light-filled apartments.</li>
	<li>Cafe and commercial amenities for residents.</li>
</ul>
The most distinguished architectural feature is the lustrous finish of the building’s panelled façade, which plays on the sun’s ever-changing position to provide a series of scintillating reflections and shadows.

Integrating with the eclectic laneways of the area, the building’s luxurious entry statement, which is secured by swipe pass access, merges with a lofty café space at ground level to provide Studio Light’s businesses with an informal meeting area for entertaining clients and guests.

<figure><a class="colorbox colorbox-insert-image" href="/developments/collingwood-vic-3066" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/studio-light-4-6-gold-street-collingwood-116d20a8915a768579dc283184b19304_0.jpg?itok=OnsGqCDf" style="width: 580px; height: 435px;"></a></figure>Generous outdoor terraces on levels three and five provide purchasers or tenants with their own private recreational spaces. The most unique amenity, however, is the open rooftop deck, which celebrates uninterrupted views of the city skyline and provides a flexible gathering space for meetings and events. On and off street bicycle spaces are complemented by 13 car stacker spaces reserved for secure parking.

Melbourne CBD, Yarra Park, Fitzroy Gardens, Carlton Gardens, St.Vincent's Hospital, ACU and a vibrant hub of cafes, restaurants and bars all within walking distance from your front doorstep.

The eccentric Collingwood is also surrounded by some of Melbourne's leading schools, transport services and employment opportunities.
</body></html>

urban.com.au

Studio Light is situated at the gateway to the city’s most esteemed cultural, sporting and culinary icons.

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Architecture practice HASSELL is heading design efforts for a new office development with an end value of $163 million that will see job search firm SEEK take root within Cremorne.

The atypically shaped campus-style building was lodged with City of Yarra earlier this month, nominating a large land parcel at 60-88 Cremorne Street as SEEK's new headquarters. Arthur Land Pty Ltd is the listed land owner and applicant within planning documents, although <a href="http://www.theaustralian.com.au/business/property/seek-to-move-hq-to-purposebuilt-office-in-melbourne-tech-hub/news-story/2b84264ca87b2da5b46b00455bc17aa0">The Australian</a> has nominated Gus Coopers' Cremorne Properties as the developer.

60-88 Cremorne Street's double-peaked roof along with a smaller annex building will encompass 29,493sqm of commercial floorspace. The bulk will tend to the needs of SEEK, with additional space dedicated toward retail, a wellness and education centre and a tech incubator.

[smartcode_project:default project_id=600]

Currently, at 541 St Kilda Road, SEEK's 800 local employees will be shifted to the purpose-designed Cremorne complex upon its completion.

<h2>60-68 Cremorne Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image14_13.jpg" rel="gallery-all" title="Street level perspective of Seek's new headquarters. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="303" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image14_13.jpg?itok=EYnP1hFw" title="Street level perspective of Seek's new headquarters. Planning image: Hassell Studio" width="580"></a>

<figcaption>Street level perspective of Seek's new headquarters. Planning image: HASSELL</figcaption></figure><ul>
<li>Frontages to Cremorne Street, Blanche Street and Parkins Lane</li>
	<li>6,734sqm site</li>
	<li>Proposed seven storey building at 36.2 metres to top of architectural ridgeline</li>
	<li>3,500sqm floor plate across lower levels</li>
	<li>Education centre with capacity for 68 students</li>
	<li>156sqm indoor recreational facility</li>
	<li>231 car parking spaces and 309 bicycle spaces within two level basement</li>
	<li>454sqm across three retail spaces</li>
	<li>390sqm terrace on level six</li>
	<li>635 jobs during construction</li>
</ul>
<h2>In HASSELL's words</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_12.jpg" rel="gallery-all" title="Inside Seek's new headquarters. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_12.jpg?itok=QtQoXoWJ" title="Inside Seek's new headquarters. Planning image: Hassell Studio" width="580"></a>

<figcaption>Inside Seek's proposed headquarters. Planning image: HASSELL</figcaption></figure><blockquote>
A ‘Contemporary Warehouse’ approach has been adapted with modern form, finished in traditional materials. The approach achieves a building that is both strong in form and sensitive in footprint.

Leveraging from the industrial heritage of Cremorne, the proposal at 60 Cremorne Street Cremorne, will seek to provide a highly integrated and diverse language of materials and form to reinforce its place within the existing urban and historical context.

The intent of a ‘contemporary warehouse’ is driven by the gabled brick roof forms which are prolific throughout Cremorne, most notably the former Cremorne Street State School, listed on the Victorian Heritage Database, which is directly adjacent to the subject site.

The external architectural response cleverly reinterprets the historic buildings which occupied Cremorne and the wider Richmond area through a composition of materials and building form.

This outcome addresses policy aspirations within the Swan Street Structure Plan to ensure that new buildings “reinforce the industrial and commercial building character of the precinct” and “to promote development that responds to the diverse character and architectural styles of the precinct’s existing built form.
<cite>Urban Context Report, HASSELL</cite>
</blockquote>

<h2>Greening and softening</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_16.jpg" rel="gallery-all" title="Green aspects. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_16.jpg?itok=B8YNOyJ5" title="Green aspects. Planning image: Hassell Studio" width="580"></a>

<figcaption>Green aspects. Planning image: HASSELL</figcaption></figure>Each floor will include winter gardens, alternating between east and west facades from level to level. Serving the needs of SEEK's staff, the winter gardens also soften the buildings external appearance.

HASSELL's integrated approach to 60-88 Cremorne Street's green appearance also sees a considered outcome to the proposal's street frontages. All four frontages feature accessible paths for foot traffic and social engagement, along with varying degrees of greenery at street level.

<blockquote>
The ground floor is as much about Cremorne’s community as it is the building’s occupants – an incubator space, a networking zone, an event platform, and an opportunity to connect over a quick bite.
<cite>HASSELL</cite>
</blockquote>

The expected new street level activation is a far cry from the fenced off, gravel car park that currently occupies the site.

<h2>60-88 Cremorne Street development team</h2>

<ul>
<li>Developer: Cremorne Properties</li>
	<li>Architect: HASSELL</li>
	<li>Project Manager: Case Meallin</li>
	<li>Planning: Contour Consultants</li>
	<li>Landscape Architecture: HASSELL</li>
	<li>Traffic: GTA</li>
	<li>Services, Acoustics, Structure, Fire &amp; ESD: ARUP</li>
	<li>Waste: Leigh Design</li>
	<li>Heritage: Bryce Raworth</li>
	<li>3D visuals: Scharp</li>
	<li>Economic: Urbis</li>
</ul>
</body></html>

silvermb

SEEK and you will find... a new Cremorne headquarters

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Prolific South Yarra developer Michael Yates has banked upon the continued success of the luxury apartment sector within the suburb by positioning his latest apartment offering squarely at the expanding baby-boomer sector of the market.

After a string of successful apartment and commercial developments spanning the best part of two decades and predominantly within South Yarra's Forrest Hill Precinct, Michael L Yates &amp; Co. have released 55 Claremont with the intention of capturing the “boomer-boom." Discerning the shift of a certain part of the market toward premium apartment living, 55 Claremont will contain a comparatively modest 37 apartments over 16 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg" rel="gallery-all" title="Hero perspective of the upcoming development"><img alt="" class="image-article-full-width-580px" height="1160" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg?itok=67_hgbmp" title="Hero perspective of the upcoming development" width="580"></a>

<figcaption>Hero perspective of the upcoming development</figcaption></figure>According to the developer the first signs of the strengthening luxury apartment market appeared when fellow Michael L Yates &amp; Co. development Yarra House sold more than 70 percent of apartments to owner occupiers in the over-50 bracket. With Yarra House freshly completed, 55 Claremont has been positioned to absorb the “boomer-boom” defined by their desire for high quality, spacious apartments in inner city pockets.

In excess of 40 percent of stock has traditionally gone to investors in the developer's earlier apartment projects, although with baby boomer demand for apartment living on the rise projects such as 55 Claremont will continue to emerge as the industry steps up to cater for this emerging apartment dweller.

<h2>The boomer shift</h2>

<blockquote>
We ensured our next development, 55 Claremont, ticked the boxes for baby boomers – spacious and flexible floorplans, a boutique development in a prime location and a dress circle view of Melbourne.

Another trend we’re seeing is the downsizers’ desire to merge floorplans. The ability to create your own, bespoke apartment combined with a five-star hotel ambiance has been embraced by empty nesters looking to enjoy their encore years.

With the kids out of home, or retirement on the way, these buyers value being in close proximity to Melbourne’s best restaurants and cafes, cinemas, recreational facilities, parks and the city.
<cite>Michael Yates of Michael L Yates &amp; Co</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/in03_type_b_kitchen_lighta.jpg" rel="gallery-all" title="Space and more space. 55 Claremont's kitchen area"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/in03_type_b_kitchen_lighta.jpg?itok=SPBbQ5sk" title="Space and more space. 55 Claremont's kitchen area" width="580"></a>

<figcaption>Space and more space. 55 Claremont's kitchen area</figcaption></figure>Michael L Yates &amp; Co.'s preferred architect Bird de la Coeur is responsible for the overall design of 55 Claremont, with Hassell appointed to deliver interiors for the premier project that will see a maximum of three apartments over any one floor

Designed with clean finishes, apartments feature and abundance of space, stainless steel Gaggenau appliances, stone-finish island benches and oak timber flooring.

As South Yarra and Forrest Hill in particular continue to develop, Michael L Yates &amp; Co. also consider 55 Claremont's position as a strong selling point. Panoramic, never-to-be built out views are on offer with the CBD a focal point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg" rel="gallery-all" title="A bedroom with CBD views"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg?itok=PF5CxdQ_" title="A bedroom with CBD views" width="580"></a>

<figcaption>A bedroom with CBD views</figcaption></figure>One bedroom apartments within 55 Claremont range in size from 41sqm to 53sqm with large two bedroom apartments holding 95sqm. Three bedroom apartments range between 95sqm and 151.5sqm with prospective purchasers having the option of combining floorplans to create bespoke apartments.

With only 37 apartments on offer construction of 55 Claremont is due for completion by the end of 2017.
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The boomer-boom: 55 Claremont targets the luxury apartment market

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<a href="/architects/hassell-studio">Hassell Studio</a> have published images of their unsuccessful yet amazing bid to snare the prime <a href="/buildings/collins-arch-447-collins-street-melbourne">447 Collins Street</a> development site, known as Market Quarter, which references Melbourne's first market. Along with partner design firm <a href="/architects/unstudio">UNStudio</a>, dual designs were conceived to fulfil separate briefs; a structure similar in height to the under demolition tower currently onsite and a much taller tower with landmark qualities.

According to Hassell, key to <a href="/developers/cbus-property">Cbus Property's</a> design brief was to create "A striking, new visual landmark and a vibrant, new public realm for the Melbourne community."

Hassell Studio dubbed the shorter design '<a href="http://www.hassellstudio.com/en/cms-projects/detail/447-collins-street-taper/">Taper</a>', which at 151 metres would still have been a considerable development. A highly distinctive design, Taper would have appeared unlike any other building on Melbourne's skyline with its bowed form and sleek lines, which at a lesser height would have seen it free from any Southbank overshadowing concerns.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1552_27-03-2015_1870.jpg" rel="gallery-all" title="Collins Street perspective of Taper. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1552_27-03-2015_1870.jpg?itok=jILcZIPC" title="Collins Street perspective of Taper. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Collins Street perspective of Taper. Image courtesy Hassell Studio</figcaption></figure><blockquote>
By uniting an elegantly formed medium-rise tower with a series of welcoming public spaces, our design delivers a development that creates opportunities for commercial growth while also enabling increased cultural and recreational offerings.
<cite>Mark Loughnan, HASSELL Principal and project design leader</cite>
</blockquote>

Incorporating 156.000sqm of GFA, the design would have also made Taper one of Melbourne's largest buildings, particularly in girth. Consisting of commercial, residential and retail/communal use at ground level, Taper would have been a sight to behold from any angle.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1553_31-03-2015_9860.jpg" rel="gallery-all" title="Aerial perspective of Twist. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1553_31-03-2015_9860.jpg?itok=81C79t1D" title="Aerial perspective of Twist. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Aerial perspective of Twist. Image courtesy Hassell Studio</figcaption></figure>Perhaps not as stunning was the taller design, referred to as 'Twist' would have reached 286 metres in height. With 179,000sqm of GFA, Twist would have presented as a fairly simple form from Southbank, although the rear of the tower would have included a higher level of articulation as seen above.

Also maintaining a predominantly residential and commercial use, Twist's lower levels would have spanned the width of the sizeable development site, producing floorplates in excess of 2000sqm.

<blockquote>
We imagined the development as a major focal point for commercial activity and as a symbol of Melbourne’s status as a leading, innovative city. But we also saw it as a place where people would come to experience Melbourne’s cultural life.
<cite>Mark Loughnan, HASSELL Principal and project design leader</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1553_31-03-2015_2296.jpg" rel="gallery-all" title="Artist's impression of Taper from Southbank. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="351" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1553_31-03-2015_2296.jpg?itok=LCEGBHi8" title="Artist's impression of Taper from Southbank. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Artist's impression of Taper from Southbank. Image courtesy Hassell Studio</figcaption></figure>Although the <a href="/news/cbus-property-seeks-a-sky-high-planning-scheme-amendment-for-447-collins">chosen Woods Bagot/SHoP Architecture design</a> for 447 Collins Street was rejected by then Minister for Planning Matthew Guy during late 2014, it received unanimous support from Melbourne City Council as it included a new CBD park at its base. Cbus Property have yet to show their hand as to what design will be fut forward for approval.

As seen below <a href="/builders/probuild">Probuild</a> and <a href="/developers/delta-property-group">Delta Group</a> are methodically demolishing the existing onsite structure, with total deletion of AXA's former headquarters slated for the latter part of 2015. What replaces it remains the question.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/16c8562a58413f4443d4e6fa7995a924.jpg" rel="gallery-all" title="Current status of 447 Collins Street. Image courtesy Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/16c8562a58413f4443d4e6fa7995a924.jpg?itok=TYh4xjg0" title="Current status of 447 Collins Street. Image courtesy Ryan Seychell" width="580"></a>

<figcaption>Current status of 447 Collins Street. Image courtesy Ryan Seychell</figcaption></figure>
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Taper and twist: an opportunity missed

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Recently the Melbourne media has reported that the winning design for the <a href="/news/public-transport-architecture-seagull-on-a-hot-chip-thoughts-on-flinders-street-station-competition-entries">Flinders Street Station Design Ideas Competition</a> by Hassell and Herzog &amp; De Meuron would cost a whopping $2 billion to build. Naturally this has drawn many to question the wisdom in undertaking the design competition in the first place. After all if we cannot afford to build it, what is the point?

Firstly some background. Launched in November 2011, the competition with total prize money of $1 million attracted 117 entrants both local and international. The process was in two stages with six entrants being shortlisted to further develop their schemes. The public was invited to engage in the competition via a website survey and voting process which considered the following criteria:

<ul>
<li>Overall design merit</li>
	<li>Transport Function</li>
	<li>Cultural Heritage and Iconic Status</li>
	<li>Urban Design and precinct Integration</li>
</ul>
The Jury panel to determine the final outcome of the competition was led by the Victorian Government Architect and was made up of various experts on transport, heritage, finance and Architecture. They also (to the criticism of many) included a non-expert, chef George Calombaris who was included as a ‘notable Victorian’. In addition to the criteria put to the public, the Jury also had to evaluate two additional criteria:

<ul>
<li>the development delivery</li>
	<li>value for money.</li>
</ul>
So did the Victorian taxpayer get value for money out of the Flinders Street Station Competition if the final design might cost $2 billion? Absolutely yes! Even if the winning design is never built the $1.6 million spent is some of the hardest working taxpayer dollars that the government has spent.

Here is why:

<h2>The value of professional advice</h2>

The $1.6 million bought a massive amount of professional advice. Under ordinary circumstance the same advice would have likely cost over $11 million.

Warwick Mihaly on <a href="http://panfilocastaldi.wordpress.com/2013/08/09/vote-flinders-street-conclusion/">Panfilocastaldi</a> did the following rough calculation on the hours spent by architects.

<ul>
<li>Total Prize money = $1,000,000</li>
	<li>Competition organisation = $600,000*</li>
	<li>Total competition cost = $1,600,000*</li>
</ul>
*source Herald Sun report of $1.6 mil total competition cost

<ul>
<li>Number of Stage 1 entrants = 117</li>
	<li>Average time spent on each Stage 1 entry = 400 hours</li>
	<li>Number of Stage 2 shortlisted entrants = 6</li>
	<li>Average time spent on each Stage 2 entry = 3,000 hours</li>
	<li>Total time spent by all entrants = 64,800 hours</li>
	<li>Average value of architects’ time = $180 / hour</li>
	<li>Total value of architects’ time = $11,664,000</li>
</ul>
<h2>The value of artistic endeavour</h2>

How much would it cost to commission 10 of the world’s best painters or sculptors to each prepare a substantial piece of work? Once you then add in 108 other artists from around the country it would clearly be substantially more than a mere $1.6 mil.

As a comparison the federal Government in 1973 purchased a single Jackson Pollock painting Blue Poles. The price paid by the federal government in 1973 equates to approximately 10.9 million dollars in today’s currency. I would argue that the work of Zaha Hadid (just one of the entrants) is at least as influential in the architecture world as Jackson Pollock’s work in the art world. If we are serious about artistic endeavour we need to invest in a wide variety of art forms.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pollock-blue-poles.jpg" rel="gallery-all" title="Blue Poles by Jackson Pollock"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/pollock-blue-poles.jpg?itok=9XRU3hLx" title="Blue Poles by Jackson Pollock" width="580"></a>

<figcaption>Blue Poles by Jackson Pollock</figcaption></figure>To take another example of an artistic endeavour, the State and Federal Government both pour substantial amounts of fund into the film industry.

<blockquote>
In 2005-06, the Australian Government provided $140 million in funding for film and video, and state and territory governments contributed $75.4 million.
<cite><a href="http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/funding/funding_of_film_and_video">Australia Council: Funding of film and video</a></cite>
</blockquote>

I am not for a moment suggesting that this support is a poor investment, but rather highlighting how comparatively small the investment in the architectural competition by comparison. Indeed given that the final six designs all featured animated fly throughs, there is no reason why this couldn’t have been partly funded within this larger budget.

To make even more out of the money invested in this competition, a physical travelling exhibition should be established to showcase the cutting edge work. Only a fraction of the design proposals have been seen by the vast majority of the public and this is therefore a golden opportunity to further the value of the competition.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hassel-and-herzog-de-meuron.jpg" rel="gallery-all" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/hassel-and-herzog-de-meuron.jpg?itok=7CPjRxGB" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio" width="580"></a>

<figcaption>The winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio</figcaption></figure><h2>The value of a broad community discussion</h2>

How much would a 19,000 person focus group to discuss the future of Flinders Street Station have cost? I honestly don’t know but I would think at least $50 per person ($950,000 total) under normal industry circumstances would be a starting point. As part of the competition the community were offered the opportunity to provide their feedback on 6 potential designs. Their opinions were not moderated and the report that was generated provides a great deal of feedback for a way forward.

<h2>The value of a long term vision</h2>

Even if we cannot afford to start building today, there is an inherent value about having a long term plan for our most important landmark. Flinders Street Station is not going anywhere. It will likely be around beyond the lifetime of anyone living today. If we refine the plan further, or if we pursue a new design in the future based on what we have learnt from this process, it will still have been worthwhile.

<h2>A final word to the Cynics</h2>

There are some who say that architects were just ‘in it’ for themselves and that this competition was just a method of handing architects money. There is categorical proof that this is not the case. Even the winner will likely have lost money on this competition having been paid $500k. The numbers just don’t stack up. The number of hours put in to generate the quality required far outstrips the prize. It is the equivalent of saying doctors who volunteer in third world countries are only doing it for the free flights and accommodation.

So why did architects participate? There are many reasons. The big firms are definitely in it to win it. It might strengthen their ability to be given other projects or raise their profile. For the small architects it is far more about participating in the culture of architecture than being a sensible business decision. Architects feel a duty to the built environment. For them it is about being part of the discussion, providing alternate possibilities and helping to ensure that the winning design is the best by being compared with the rest.

PS - If I still haven’t convinced you that it was worth spending $1.6 million on the competition, perhaps we could just shorten the 8 Kilometre East West Link tunnel by just 160 Centimetres and get that money back! In fact we could scrap the entire $18 billion East West Link Project and finance the construction of Flinders Street Station and eight other major projects like it for the same price! If you are concerned about a waste of money, start there!

Michael Smith is Director of Melbourne architecture firm <a href="http://redblackarch.com.au/">Atelier Red + Black</a>. This article originally appeared on <a href="http://theredandblackarchitect.wordpress.com/">The Red and Black Architect blog</a>.
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redblackarchitect

Was the Flinders Street Station competition value for money?

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Over a year ago, Apartments.com.au wrote on the forthcoming <a href="/news/regenerating-office-buildings-on-bourke" target="_blank">redevelopment of 570 Bourke Street</a>, formerly known as Marland House. Leap forward and contractor Brookfield Multiplex are currently in the early stages of breathing new life into the 1972 vintage office complex. Of an age where owner Charter Hall (via their Core Plus Office Fund) considered a number of directions for the asset, they have embarked upon a $150 million project with the intention of creating a workplace that meets and exceeds contemporary tenant expectations.

So what are those expectations? Look no further than Docklands to see that large corporations value large floorplates. In Charter Hall's words "To attract and retain the best people, companies are demanding expansive, lifestyle-oriented workspaces."

To that end 570 Bourke Street will become Melbourne CBD's largest vertically connected office space. Nestled within an established legal and financial precinct, the development will provide 28,000 square metres of contiguous office space across 11 levels, achieved by extending the floor plate to both Bourke and Little Bourke Street frontages.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/570_bourke_lobby01.jpg" rel="gallery-all" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/570_bourke_lobby01.jpg?itok=CR_2yx9X" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio" width="580"></a>

<figcaption>Entering 570 Bourke Street's foyer. Image © Hassell Studio</figcaption></figure><blockquote>
Space efficiencies gained from large floors usually come at the expense of amenity in Melbourne. 570 Bourke is unique because it provides the space we know tenants crave, but in an already thriving and established part of the city.
<cite>Chris Forbes, Charter Hall CPOF fund manager</cite>
</blockquote>

<blockquote>
We usually only see floor plates of these sizes outside of the CBD where the option to expand within the building is not typically available,” Mr Sutherland said. 570 Bourke stands out for its ability to give tenants the choice and flexibility to expand in the CBD as their business flourishes, while benefiting from space efficiencies and the building’s amenity.
<cite>Hamish Sutherland, Knight Frank national director of CBD leasing</cite>
</blockquote>

Designed by Hassell Studio, the reincarnated project will feature a light-filled glass atrium. Prominent through all 10 levels, the atrium will allow natural light to penetrate the workspaces while inter-connecting stairways enables 570 Bourke Street to boast the largest vertically integrated floor plates available in the CBD. At 2,700 square metres per floor, this equates to an impressive 270 staff per level over the expanded footprint.

With maximum flexibility and providing a dynamic work space in mind, each of the expanded floors have been designed with malleable spaces, allow tenants to link and enclose areas as desired. 'Suspended' meeting room pods peer over the internal atrium, adding visual pop to the internal design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60.jpg" rel="gallery-all" title="570 Bourke Street. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image60.jpg?itok=8Y7jQ2_d" title="570 Bourke Street. Image © Hassell Studio" width="580"></a>

<figcaption>570 Bourke Street. Image © Hassell Studio</figcaption></figure><h2>Project highlights</h2>

<ul>
<li>Developer: Charter Hall</li>
	<li>Design: Hassell Studio</li>
	<li>Project Manager: PDS Group</li>
	<li>28,000sqm of built space over 10 lower levels: 2,700sqm floor plates</li>
	<li>10 different tenants are already accommodated within the existing high rise office tower at 570 Bourke</li>
	<li>Lifestyle Centre catering for 300 cyclists/runners (dedicated entrance + shower &amp; change facilities)</li>
	<li>Curtain wall façade blends solid and translucent elements, bringing subtle diversity to the façade</li>
	<li>Bluestone paving, timber walls, travertine stone and light installation define the lobby</li>
	<li>New laneway: Gresham Street to be reconfigured + cafe and streetscape works</li>
	<li>500 car parking bays</li>
	<li>695sqm of retail space fronting Bourke and Little Bourke Streets</li>
	<li>175sqm of boutique office space on level one, fronting Little Bourke Street</li>
	<li>Target a 4.5 star NABERS Energy rating</li>
</ul>
In the perpetual race to attract tenants, commercial asset owners are increasingly providing the physical and technological needs of businesses while also enhancing the experience for their staff. Charter Hall have positioned 570 Bourke Street as a showcase for contemporary thinking and design within Melbourne's CBD.

Apartments.com.au will certainly be asking to tour the reborn Melbourne landmark upon completion.
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570 Bourke Street reborn

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<blockquote>
Through thoughtful analysis of the existing, under construction, approved and proposed developments, a unique and sensitive development is proposed. In this way the proposal is respectful of its current and future neighbours.
<cite><a href="http://www.hassellstudio.com/">Hassell</a>'s planning application for 97 Franklin Street</cite>
</blockquote>

The quote above demonstrates Hassell's determination to design a mixed-use tower with a "point of difference". The proposed development which <a href="/news/97-franklin-street-simply-mind-boggling">first appeared two months ago</a>, would see a two-storey rendered brick building - currently home to Hertz car hire outlet and Eckersley's Art &amp; Craft - demolished and replaced with a 62-storey tower rising to a height of 212.5m.

97 Franklin joins an increasing number of 200m+ giants on the northern tip of the CBD, including <a href="/buildings/light-house-450-elizabeth-street-melbourne">Lighthouse</a> next door and <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> diagonally opposite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97%20franklin%20talls.jpg" rel="gallery-all" title="Land of the giants! © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97%20franklin%20talls.jpg?itok=OawrIHol" title="Land of the giants! © Laurence Dragomir" width="580"></a>

<figcaption>Land of the giants! © Laurence Dragomir</figcaption></figure>The proposal marks Artemis Hotel Group's first foray into the Australian market and architects Hassell have certainly delivered a remarkable first impression. Upon initial viewing, the building appears as a series of precariously balanced office blocks but in reality they house 144 serviced apartments, 356 residential apartments and 11 penthouses across the top four floors.

A retail tenancy occupies the north-west corner of the ground floor helping to activate the public realm, whilst a food and beverage dining area occupies level 01 looking out onto Franklin Street. 490sq.m of office space is included as are shared recreational facilities through level 07, bordered by an outdoor landscaped terrace. Resident only facilities splitting a north and south outdoor terrace are found on level 32.

The project caters for 440 bicycle spaces within the basement with only 160 car spaces located in the southern portion of the podium.

<h2>Architecture</h2>

The tower presents as three large volumes stacked atop one another and rotated 90 degrees: podium, low-rise and high-rise. Each responds to a particular set of parameters and conditions:

<blockquote>
The space between the low-rise component and the surrounding developments enables equitable solar access. The north facing high-rise component maximises its solar access and the orientation for the city grid enables morning and evening sunlight onto the southerly face. The rotation gives the low-rise component a greater setbacks and amenity, as well as corridor views. Whilst the high-rise is afforded a large northern city vistas as well as southern CBD views.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20design%20process%20diagram.jpg" rel="gallery-all" title="Design process diagram. © Hassell"><img alt="" class="image-article-full-width-580px" height="131" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20design%20process%20diagram.jpg?itok=k9hQjgx5" title="Design process diagram. © Hassell" width="580"></a>

<figcaption>Design process diagram. © Hassell</figcaption></figure>As a result the development works on a macro and micro scale by virtue of developing a set of principles for the three volumes which are designed to respond to adjacencies in context, in turn providing a high degree of amenity to apartments and the public domain.

The golden facade consists of a fine, slender grid which responds to the human scale of the rooms, visually reducing the monumental appearance of the three volumes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20montage_0.jpg" rel="gallery-all" title="The Grid. © Hassell"><img alt="" class="image-article-full-width-580px" height="494" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20montage_0.jpg?itok=NYFxGUr1" title="The Grid. © Hassell" width="580"></a>

<figcaption>The Grid. © Hassell</figcaption></figure><h2>Setbacks</h2>

The low-rise volume employs the following setbacks from relevant boundaries:

<ul>
<li>5m from Southern Boundary</li>
	<li>8.2m from Eastern Boundary​</li>
	<li>0m from Franklin Street</li>
	<li>13.2m from Western Boundary</li>
</ul>
High-rise setbacks to relevant boundaries:

<ul>
<li>22.2m from Southern Boundary</li>
	<li>0m from Eastern Boundary</li>
	<li>10m from Franklin Street</li>
	<li>5m from Western Boundary</li>
</ul>
<h2>Public Realm</h2>

The proposal looks to provide a positive and meaningful contribution to the public realm by way a new north facing "urban forest" at ground level, running along the 40m frontage to Franklin Street. This is achieved by employing a 10m setback to the street with a 5m setback from the western boundary allowing for a new north-south laneway between the site and 450 Elizabeth Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F_GF.jpg" rel="gallery-all" title="Ground floor + public realm. © Hassell"><img alt="" class="image-article-full-width-580px" height="474" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F_GF.jpg?itok=7fUmaZ8c" title="Ground floor + public realm. © Hassell" width="580"></a>

<figcaption>Ground floor + public realm. © Hassell</figcaption></figure>I thought I might conclude with this list of objectives which Hassell set out to achieve. I think it's fair to say the design team have done an excellent job in producing an architectural response which certainly provides a "point of difference amongst the typical developer driven projects prevalent in the precinct."

<h2>Objectives</h2>

The main development objectives are:

<ul>
<li>To create a quality, considered architectural response that addresses the varying site conditions.</li>
	<li>To increase the public amenity along Franklin Street, offering a greater urban integration with shared and functional spaces.</li>
	<li>To infuse mixed use principles that will help create an active and engaging street interface.</li>
	<li>To create a landmark development that truly responds to its context, resulting in a equitable development for both the client and the city.</li>
</ul>
<h2>Project Team</h2>

<ul>
<li>Developer: <a href="http://www.mingdegrandhotel.com/en/groupinfo">Artemis Hotel Group</a>
</li>
	<li>Project Manager: <a href="http://www.equisent.com.au/">Equisent</a>
</li>
	<li>Architecture: <a href="http://www.hassellstudio.com/">Hassell</a>
</li>
	<li>Town Planner: <a href="http://www.urbis.com.au/">Urbis</a>
</li>
	<li>Landscape Architecture: Urbis</li>
	<li>Traffic Consultant: <a href="http://www.mltraffic.com.au/">ML Traffic</a>
</li>
	<li>ESD Consultant: <a href="http://www.ark-resources.com.au/">Ark Resources</a>
</li>
	<li>Structural Consultant: <a href="http://www.arup.com/">Arup</a>
</li>
	<li>Wind Assessment Consultant: <a href="http://www.vipac.com.au/">Vipac</a>
</li>
	<li>Waste Management Consultant: <a href="http://www.wastech.com.au/">Wastech</a>
</li>
</ul>
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