Gold Coast developer Drew Group is fast approaching sell-out at its Main Beach apartment development, Lagoon Main Beach.

In the last nine months, Drew Group and sales partner Pezet Matheson have secured 31 sales totalling over $75 million, as the two-tower development advances towards completion under the expert eye of Hutchinson Builders.

“Today's buyers are more discerning than ever," Drew Group Managing Director Jon Drew says.

"It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

[smartcode_project:default project_id=108747 project_image_fid=193023]

Just over 50 per cent of recent&nbsp;sales have been to local buyers, reflecting the deep trust and connection within the Gold Coast community that Drew Group has developed over the years.

Demand has been particularly robust at the top end, with two of the three exclusive penthouses already sold, alongside five sub-penthouses. Only seven apartments remain in Lagoon's Signature Series — one&nbsp;penthouse and six sub-penthouses.

[smartcode_project:default project_id=108747 project_image_fid=284864]

Drew Group has also removed the much-maligned sunset clause from all contracts at Lagoon. The sunset clause — although rarely invoked, yet on occasion known to have been — allows developers to take back contracts on apartments should the building not be completed within the timeframe specified in the contract.

Pezet Matheson Co-Director Jayde Pezet says the fact Lagoon is&nbsp;within a year of completion, and has no sunset clause in contracts, provides certainty to buyers.

"This is paramount in the current market," Pezet says.

Drew Group has committed to providing the highest level of security inclusions — none more impressive than the Ubiquity Access Control System, a cutting-edge facial recognition technology that is one of the most state-of-the-art keyless entry systems on the market.

[smartcode_project:default project_id=108747 project_image_fid=190743]

One of the biggest drawcards to Lagoon has been the size of the apartments.

"It is unlikely that any future new development in Main Beach will be able to offer such spacious living at this price point," Drew says.

"Today's buyers are more discerning than ever, carefully evaluating amenities like gyms, spas, workspaces, and beach lockers, along with quality finishes. It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

Lagoon is set to complete construction in mid-2026.

[smartcode_project_cta:default project_id=108747]

Joel Robinson

Lagoon Main Beach approaches sell-out as local buyers drive $75m in sales

National apartment developer Abadeen has topped out its debut Gold Coast apartment project,&nbsp;<a href="https://www.apartments.com.au/new-apartments/villea-palm-beach-26-mawarra-street-palm-beach-qld-4221">Villea Palm Beach</a>.

Buyers will move into the $120 million development in early 2026, with builder Emicon now focusing its attention towards the fitout stage of the apartments.

<a href="https://www.apartments.com.au/developers/abadeen-group">Abadeen</a>’s Executive Chairman and Founder, Justin Brown, said topping out at Villea represented an exciting step forward for the company’s national growth and the delivery of a benchmark coastal development.

“Villea Palm Beach represents everything Abadeen stands for — design-led living, premium quality, and the convenience we are bringing for residents to feel part of a perfect beachside community," Brown said.

"It is a particularly special project for us, being our first with spectacular ocean views, just metres from the water and with the addition of ground-floor retail. To reach the top floor is a proud moment, and I am incredibly proud of the Abadeen and Emicon teams for the way they are bringing this project to life for future residents.”

[smartcode_project:default project_id=106840 project_image_fid=336444]

Pierre Saab, Director of builder <a href="https://www.apartments.com.au/builders/emicon">Emicon</a>, said topping out was an exciting milestone and the team is now focused on interiors and detailing.

“This is a fantastic milestone to reach. With the final roof pour complete, we’ve moved into the fit-out stage where the detailing will truly bring Villea to life,"&nbsp;Saab said.

"Standing on the top floor, the team was struck by the stunning 180-degree views of the ocean and all that <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a> has to offer — a daily reminder of the exceptional lifestyle this project will deliver.”

[smartcode_project:default project_id=106840 project_image_fid=336441]

Nick Clydsdale, Director of SRQ, who is managing sales and marketing for Villea, said the milestone marks the next phase of the sales campaign.

“With construction now at its highest point, we are excited to kick start the next phase of the campaign off the back of strong sales momentum driven by the local market,"&nbsp;Clydsdale said.

"Villea is a prized offering in the popular suburb of Palm Beach— ideally suited to owner-occupiers and downsizers seeking a convenient and beautiful coastal lifestyle. At the same time, with forecasts pointing to further price growth across the Gold Coast in 2025, Villea offers investors the opportunity to enter early in the upswing cycle."

[smartcode_project:default project_id=106840 project_image_fid=336442]

&nbsp;

Designed by acclaimed architects <a href="https://www.apartments.com.au/architects/bda-architecture">BDA</a>, Villea comprises 69 two- and three-bedroom residences with light-filled layouts, premium finishes including timber flooring, Fisher &amp; Paykel appliances, and high-performance glazing to maximise comfort.

Many residences capture ocean views, while all benefiting from generous open plan designs and access to shared amenities like a&nbsp;pool, gym, barbecue facilities, and outdoor entertaining spaces, all just 400m from the beach.

A ground floor retail leasing campaign is also underway, with Abadeen set to handpick a curated mix of tenants to enhance the experience for both residents and the wider community.

[smartcode_project_cta:default project_id=106840]

Abadeen tops out Villea Palm Beach

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has officially unveiled its vision for a landmark development in Little Bay.

The vertically integrated developer-builder is set to launch <a href="https://www.apartments.com.au/new-apartments/este-jennifer-street-little-bay-nsw-2036">ESTE</a>, a collection of low-rise buildings designed by <a href="https://www.apartments.com.au/architects/hill-thalis-architecture-urban-projects-pty-ltd">Hill Thalis Architects</a>, comprising 94 apartments.

Targeted at local downsizers, upgraders, nature lovers, and golf enthusiasts, ESTE offers close proximity to Kamay-Botany Bay National Park, Little Bay Beach, and the renowned St Michael’s Golf Club — widely considered one of New South Wales’ top courses.

Many of the apartments, with interiors by Richard Stanisich, boast uninterrupted ocean views — a rare offering in Sydney.

[smartcode_project:default project_id=112343 project_image_fid=210130]

Residents will enjoy exclusive access to a private rooftop amenity level featuring a heated infinity pool, a fitness centre equipped with the latest TechnoGym technology, and a sauna.

Urban Property Group has taken a careful and considered approach to the design and planning stages, ensuring ESTE delivers an architecturally appropriate and sensitive addition to a suburb that rarely sees new development.

Plans were first submitted to Randwick City Council in late 2022, following concept approval from the NSW Government earlier that year.

Construction commenced in November 2024, with the project expected to top out in Q4 2025 and reach completion in Q3 2026.&nbsp;

Urban was one of the first developers in New South Wales to adopt the sought-after 10-year <a href="https://www.apartments.com.au/news/resilience-latent-defects-insurance">Latent Defects Insurance policy from Resilience Insurance</a>. The policy — that can only be taken out by developers or builders and not by individual apartment buyers — covers any structural or waterproofing defects for a full 10 years post-completion, providing buyers with the most comprehensive protection available when purchasing off the plan.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/what-is-latent-defects-insurance-and-is-it-bringing-confidence-to-the-off-the-plan-apartment-market">What is Latent Defects Insurance and is it bringing confidence to the off the plan apartment market?</a>

SRM Residential will be launching ESTE in the coming months.

[smartcode_project_cta:default project_id=112343]

Urban Property Group unveils ESTE Little Bay apartments

For the first time, prospective off the plan apartment buyers in Sydney's <a href="https://www.apartments.com.au/developments/homebush-nsw-2140">Homebush</a> can purchase with the confidence of a 10-year defect protection for their new apartment building.

<a href="https://www.apartments.com.au/new-apartments/bridge-road-residences-homebush-3-5-bridge-road-homebush-nsw-2140">Bridge Road Residences</a>, the latest development by <a href="https://www.apartments.com.au/developers/ventus-group">Ventus Group</a>, is the first new apartment complex in the area to offer the highly sought-after 10-year Latent Defects Insurance, provided by Resilience Insurance.

This policy, which applies to all 80 apartments in the new building on Bridge Road, covers homeowners against&nbsp;structural or design defects defects that may arise within the first 10 years after the building's completion. It can only be taken out by the developer or builder of the new development, and not by individual apartment owners.

Half of the apartments in the building have already been quickly snapped up. Buyers have been attracted by the insurance policy, along with the guarantee of a quality build, thanks to the insurance's Technical Inspection Service. This service involves third-party experts visiting the construction site at least once a month to ensure the building is being properly constructed, making defects highly unlikely.

[smartcode_project:default project_id=6989 project_image_fid=2132]

Located on Bridge Road, the development offers a mix of apartment configurations, from studios to three-bedroom apartments.

Apartments have been designed&nbsp;by MX Architects with liveability in mind, featuring open-plan layouts, engineered timber floors, wool-blend carpet in bedrooms, and either ducted or split-system air conditioning depending on configuration.&nbsp;

Many apartments also include north-facing aspects or oversized balconies, enhancing natural light and outdoor usability.

The development includes landscaped communal gardens with a central lawn, shaded seating, and barbecue areas. A rooftop terrace offers views across the city and Sydney Olympic Park. These amenities are designed to provide outdoor spaces for both relaxation and socialising, without increasing maintenance burden.

[smartcode_project:default project_id=6989 project_image_fid=2135]

Bridge Road Residences is less than 10 minutes’ walk from Homebush Station and close to major road links including the M4 and M8.&nbsp;

Residents will have immediate access to Rochester Street’s cafes, grocers, and restaurants, as well as retail and dining hubs at North Strathfield’s Bakehouse Quarter, Strathfield Plaza, and DFO Homebush.&nbsp;

The area is also well-served by schools and tertiary institutions, including Homebush Public School and the University of Sydney.

Construction is being led by <a href="https://www.apartments.com.au/builders/one-way-dc">One Way Development &amp; Construction</a>. They are expecting to complete the build in Q3 2026.

[smartcode_project_cta:default project_id=6989]

Bridge Road Residences brings 10-year defects guarantee to Homebush

<a href="https://www.apartments.com.au/developers/romano-property-group">Romano Property Group</a> has appointed AG Construct to deliver their boutique new Fitzroy apartment development, Napier 235.

Half of the apartment in the architecturally-striking block of 14 have already been snapped up.

Located just 150 metres from Brunswick Street, <a href="https://www.apartments.com.au/new-apartments/napier-235-235-napier-street-fitzroy-vic-3065">Napier 235</a> will bring a mix of two and three-bedroom residences to the tightly held inner-city neighbourhood, including a full-floor penthouse and one townhouse.

[smartcode_project:default project_id=144904 project_image_fid=3217]

Designed by <a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a> with landscaping by <a href="https://www.apartments.com.au/landscape-architect/florian-wild">Florian Wild</a>, Napier 235 presents a sculptural, low-rise form that aligns with Fitzroy’s heritage character while introducing contemporary detailing.&nbsp;

Residences are all north-facing and feature large private terraces, with living areas that connect to the outdoors via floor-to-ceiling sliding glass.

Inside, kitchens are anchored by 3.5-metre stone island benches and include walk-in pantries, Miele and Gaggenau appliances, and built-in bars with wine fridges in most apartments.&nbsp;

Customisable floor plans allow buyers to tailor internal layouts to suit their needs.

[smartcode_project:default project_id=144904 project_image_fid=3220]

Sustainability has been prioritised from the outset. Napier 235 ranks in the top five per cent of Victorian developments under current planning policy benchmarks, reflecting efficient energy use and environmentally responsible design.

Napier 235 places residents within walking distance of <a href="https://www.apartments.com.au/developments/fitzroy-vic-3065">Fitzroy</a>’s food and retail precincts, including Marion, Morning Market, and Bentwood Café. Fitzroy Gardens, Carlton Gardens, and tram connections to the CBD are also nearby. Despite its proximity to major amenity, the development sits within a quieter residential pocket.

Pricing for two-bedroom apartments at Napier 235 starts at $1,225,000.

[smartcode_project_cta:default project_id=144904]

Construction to commence at Napier 235 in Fitzroy as Romano appoints builder

Hassell Studio

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Setting a contemporary new benchmark in boutique workspace design, Studio Light presents a bold architectural statement against the urban backdrop of Melbourne’s vibrant Collingwood. Situated only 2 kilometres north-east of Melbourne’s CBD, Studio Light is situated at the gateway to the city’s most esteemed cultural, sporting and culinary icons. Positioned perfectly for commerce and leisure between vibrant Johnston and Smith Streets, BPM brings to Collingwood an unrivalled workplace experience.

<figure><a class="colorbox colorbox-insert-image" href="/developments/collingwood-vic-3066" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/studio-light-4-6-gold-street-collingwood-63400dc1764b7ca56568708b1e1ae36f_0.jpg?itok=F16zQrmg" style="width: 580px; height: 435px;"></a></figure><ul>
<li>Enviable location in the heart of Collingwood.</li>
	<li>Spacious and light-filled apartments.</li>
	<li>Cafe and commercial amenities for residents.</li>
</ul>
The most distinguished architectural feature is the lustrous finish of the building’s panelled façade, which plays on the sun’s ever-changing position to provide a series of scintillating reflections and shadows.

Integrating with the eclectic laneways of the area, the building’s luxurious entry statement, which is secured by swipe pass access, merges with a lofty café space at ground level to provide Studio Light’s businesses with an informal meeting area for entertaining clients and guests.

<figure><a class="colorbox colorbox-insert-image" href="/developments/collingwood-vic-3066" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/studio-light-4-6-gold-street-collingwood-116d20a8915a768579dc283184b19304_0.jpg?itok=OnsGqCDf" style="width: 580px; height: 435px;"></a></figure>Generous outdoor terraces on levels three and five provide purchasers or tenants with their own private recreational spaces. The most unique amenity, however, is the open rooftop deck, which celebrates uninterrupted views of the city skyline and provides a flexible gathering space for meetings and events. On and off street bicycle spaces are complemented by 13 car stacker spaces reserved for secure parking.

Melbourne CBD, Yarra Park, Fitzroy Gardens, Carlton Gardens, St.Vincent's Hospital, ACU and a vibrant hub of cafes, restaurants and bars all within walking distance from your front doorstep.

The eccentric Collingwood is also surrounded by some of Melbourne's leading schools, transport services and employment opportunities.
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urban.com.au

Studio Light is situated at the gateway to the city’s most esteemed cultural, sporting and culinary icons.

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Architecture practice HASSELL is heading design efforts for a new office development with an end value of $163 million that will see job search firm SEEK take root within Cremorne.

The atypically shaped campus-style building was lodged with City of Yarra earlier this month, nominating a large land parcel at 60-88 Cremorne Street as SEEK's new headquarters. Arthur Land Pty Ltd is the listed land owner and applicant within planning documents, although <a href="http://www.theaustralian.com.au/business/property/seek-to-move-hq-to-purposebuilt-office-in-melbourne-tech-hub/news-story/2b84264ca87b2da5b46b00455bc17aa0">The Australian</a> has nominated Gus Coopers' Cremorne Properties as the developer.

60-88 Cremorne Street's double-peaked roof along with a smaller annex building will encompass 29,493sqm of commercial floorspace. The bulk will tend to the needs of SEEK, with additional space dedicated toward retail, a wellness and education centre and a tech incubator.

[smartcode_project:default project_id=600]

Currently, at 541 St Kilda Road, SEEK's 800 local employees will be shifted to the purpose-designed Cremorne complex upon its completion.

<h2>60-68 Cremorne Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image14_13.jpg" rel="gallery-all" title="Street level perspective of Seek's new headquarters. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="303" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image14_13.jpg?itok=EYnP1hFw" title="Street level perspective of Seek's new headquarters. Planning image: Hassell Studio" width="580"></a>

<figcaption>Street level perspective of Seek's new headquarters. Planning image: HASSELL</figcaption></figure><ul>
<li>Frontages to Cremorne Street, Blanche Street and Parkins Lane</li>
	<li>6,734sqm site</li>
	<li>Proposed seven storey building at 36.2 metres to top of architectural ridgeline</li>
	<li>3,500sqm floor plate across lower levels</li>
	<li>Education centre with capacity for 68 students</li>
	<li>156sqm indoor recreational facility</li>
	<li>231 car parking spaces and 309 bicycle spaces within two level basement</li>
	<li>454sqm across three retail spaces</li>
	<li>390sqm terrace on level six</li>
	<li>635 jobs during construction</li>
</ul>
<h2>In HASSELL's words</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_12.jpg" rel="gallery-all" title="Inside Seek's new headquarters. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_12.jpg?itok=QtQoXoWJ" title="Inside Seek's new headquarters. Planning image: Hassell Studio" width="580"></a>

<figcaption>Inside Seek's proposed headquarters. Planning image: HASSELL</figcaption></figure><blockquote>
A ‘Contemporary Warehouse’ approach has been adapted with modern form, finished in traditional materials. The approach achieves a building that is both strong in form and sensitive in footprint.

Leveraging from the industrial heritage of Cremorne, the proposal at 60 Cremorne Street Cremorne, will seek to provide a highly integrated and diverse language of materials and form to reinforce its place within the existing urban and historical context.

The intent of a ‘contemporary warehouse’ is driven by the gabled brick roof forms which are prolific throughout Cremorne, most notably the former Cremorne Street State School, listed on the Victorian Heritage Database, which is directly adjacent to the subject site.

The external architectural response cleverly reinterprets the historic buildings which occupied Cremorne and the wider Richmond area through a composition of materials and building form.

This outcome addresses policy aspirations within the Swan Street Structure Plan to ensure that new buildings “reinforce the industrial and commercial building character of the precinct” and “to promote development that responds to the diverse character and architectural styles of the precinct’s existing built form.
<cite>Urban Context Report, HASSELL</cite>
</blockquote>

<h2>Greening and softening</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_16.jpg" rel="gallery-all" title="Green aspects. Planning image: Hassell Studio"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_16.jpg?itok=B8YNOyJ5" title="Green aspects. Planning image: Hassell Studio" width="580"></a>

<figcaption>Green aspects. Planning image: HASSELL</figcaption></figure>Each floor will include winter gardens, alternating between east and west facades from level to level. Serving the needs of SEEK's staff, the winter gardens also soften the buildings external appearance.

HASSELL's integrated approach to 60-88 Cremorne Street's green appearance also sees a considered outcome to the proposal's street frontages. All four frontages feature accessible paths for foot traffic and social engagement, along with varying degrees of greenery at street level.

<blockquote>
The ground floor is as much about Cremorne’s community as it is the building’s occupants – an incubator space, a networking zone, an event platform, and an opportunity to connect over a quick bite.
<cite>HASSELL</cite>
</blockquote>

The expected new street level activation is a far cry from the fenced off, gravel car park that currently occupies the site.

<h2>60-88 Cremorne Street development team</h2>

<ul>
<li>Developer: Cremorne Properties</li>
	<li>Architect: HASSELL</li>
	<li>Project Manager: Case Meallin</li>
	<li>Planning: Contour Consultants</li>
	<li>Landscape Architecture: HASSELL</li>
	<li>Traffic: GTA</li>
	<li>Services, Acoustics, Structure, Fire &amp; ESD: ARUP</li>
	<li>Waste: Leigh Design</li>
	<li>Heritage: Bryce Raworth</li>
	<li>3D visuals: Scharp</li>
	<li>Economic: Urbis</li>
</ul>
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silvermb

SEEK and you will find... a new Cremorne headquarters

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Prolific South Yarra developer Michael Yates has banked upon the continued success of the luxury apartment sector within the suburb by positioning his latest apartment offering squarely at the expanding baby-boomer sector of the market.

After a string of successful apartment and commercial developments spanning the best part of two decades and predominantly within South Yarra's Forrest Hill Precinct, Michael L Yates &amp; Co. have released 55 Claremont with the intention of capturing the “boomer-boom." Discerning the shift of a certain part of the market toward premium apartment living, 55 Claremont will contain a comparatively modest 37 apartments over 16 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg" rel="gallery-all" title="Hero perspective of the upcoming development"><img alt="" class="image-article-full-width-580px" height="1160" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_e01_heroa.jpg?itok=67_hgbmp" title="Hero perspective of the upcoming development" width="580"></a>

<figcaption>Hero perspective of the upcoming development</figcaption></figure>According to the developer the first signs of the strengthening luxury apartment market appeared when fellow Michael L Yates &amp; Co. development Yarra House sold more than 70 percent of apartments to owner occupiers in the over-50 bracket. With Yarra House freshly completed, 55 Claremont has been positioned to absorb the “boomer-boom” defined by their desire for high quality, spacious apartments in inner city pockets.

In excess of 40 percent of stock has traditionally gone to investors in the developer's earlier apartment projects, although with baby boomer demand for apartment living on the rise projects such as 55 Claremont will continue to emerge as the industry steps up to cater for this emerging apartment dweller.

<h2>The boomer shift</h2>

<blockquote>
We ensured our next development, 55 Claremont, ticked the boxes for baby boomers – spacious and flexible floorplans, a boutique development in a prime location and a dress circle view of Melbourne.

Another trend we’re seeing is the downsizers’ desire to merge floorplans. The ability to create your own, bespoke apartment combined with a five-star hotel ambiance has been embraced by empty nesters looking to enjoy their encore years.

With the kids out of home, or retirement on the way, these buyers value being in close proximity to Melbourne’s best restaurants and cafes, cinemas, recreational facilities, parks and the city.
<cite>Michael Yates of Michael L Yates &amp; Co</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/in03_type_b_kitchen_lighta.jpg" rel="gallery-all" title="Space and more space. 55 Claremont's kitchen area"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/in03_type_b_kitchen_lighta.jpg?itok=SPBbQ5sk" title="Space and more space. 55 Claremont's kitchen area" width="580"></a>

<figcaption>Space and more space. 55 Claremont's kitchen area</figcaption></figure>Michael L Yates &amp; Co.'s preferred architect Bird de la Coeur is responsible for the overall design of 55 Claremont, with Hassell appointed to deliver interiors for the premier project that will see a maximum of three apartments over any one floor

Designed with clean finishes, apartments feature and abundance of space, stainless steel Gaggenau appliances, stone-finish island benches and oak timber flooring.

As South Yarra and Forrest Hill in particular continue to develop, Michael L Yates &amp; Co. also consider 55 Claremont's position as a strong selling point. Panoramic, never-to-be built out views are on offer with the CBD a focal point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg" rel="gallery-all" title="A bedroom with CBD views"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/yate9001_55_claremont_in02_bedrooma.jpg?itok=PF5CxdQ_" title="A bedroom with CBD views" width="580"></a>

<figcaption>A bedroom with CBD views</figcaption></figure>One bedroom apartments within 55 Claremont range in size from 41sqm to 53sqm with large two bedroom apartments holding 95sqm. Three bedroom apartments range between 95sqm and 151.5sqm with prospective purchasers having the option of combining floorplans to create bespoke apartments.

With only 37 apartments on offer construction of 55 Claremont is due for completion by the end of 2017.
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The boomer-boom: 55 Claremont targets the luxury apartment market

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<a href="/architects/hassell-studio">Hassell Studio</a> have published images of their unsuccessful yet amazing bid to snare the prime <a href="/buildings/collins-arch-447-collins-street-melbourne">447 Collins Street</a> development site, known as Market Quarter, which references Melbourne's first market. Along with partner design firm <a href="/architects/unstudio">UNStudio</a>, dual designs were conceived to fulfil separate briefs; a structure similar in height to the under demolition tower currently onsite and a much taller tower with landmark qualities.

According to Hassell, key to <a href="/developers/cbus-property">Cbus Property's</a> design brief was to create "A striking, new visual landmark and a vibrant, new public realm for the Melbourne community."

Hassell Studio dubbed the shorter design '<a href="http://www.hassellstudio.com/en/cms-projects/detail/447-collins-street-taper/">Taper</a>', which at 151 metres would still have been a considerable development. A highly distinctive design, Taper would have appeared unlike any other building on Melbourne's skyline with its bowed form and sleek lines, which at a lesser height would have seen it free from any Southbank overshadowing concerns.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1552_27-03-2015_1870.jpg" rel="gallery-all" title="Collins Street perspective of Taper. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1552_27-03-2015_1870.jpg?itok=jILcZIPC" title="Collins Street perspective of Taper. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Collins Street perspective of Taper. Image courtesy Hassell Studio</figcaption></figure><blockquote>
By uniting an elegantly formed medium-rise tower with a series of welcoming public spaces, our design delivers a development that creates opportunities for commercial growth while also enabling increased cultural and recreational offerings.
<cite>Mark Loughnan, HASSELL Principal and project design leader</cite>
</blockquote>

Incorporating 156.000sqm of GFA, the design would have also made Taper one of Melbourne's largest buildings, particularly in girth. Consisting of commercial, residential and retail/communal use at ground level, Taper would have been a sight to behold from any angle.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1553_31-03-2015_9860.jpg" rel="gallery-all" title="Aerial perspective of Twist. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1553_31-03-2015_9860.jpg?itok=81C79t1D" title="Aerial perspective of Twist. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Aerial perspective of Twist. Image courtesy Hassell Studio</figcaption></figure>Perhaps not as stunning was the taller design, referred to as 'Twist' would have reached 286 metres in height. With 179,000sqm of GFA, Twist would have presented as a fairly simple form from Southbank, although the rear of the tower would have included a higher level of articulation as seen above.

Also maintaining a predominantly residential and commercial use, Twist's lower levels would have spanned the width of the sizeable development site, producing floorplates in excess of 2000sqm.

<blockquote>
We imagined the development as a major focal point for commercial activity and as a symbol of Melbourne’s status as a leading, innovative city. But we also saw it as a place where people would come to experience Melbourne’s cultural life.
<cite>Mark Loughnan, HASSELL Principal and project design leader</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1553_31-03-2015_2296.jpg" rel="gallery-all" title="Artist's impression of Taper from Southbank. Image courtesy Hassell Studio"><img alt="" class="image-article-full-width-580px" height="351" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1553_31-03-2015_2296.jpg?itok=LCEGBHi8" title="Artist's impression of Taper from Southbank. Image courtesy Hassell Studio" width="580"></a>

<figcaption>Artist's impression of Taper from Southbank. Image courtesy Hassell Studio</figcaption></figure>Although the <a href="/news/cbus-property-seeks-a-sky-high-planning-scheme-amendment-for-447-collins">chosen Woods Bagot/SHoP Architecture design</a> for 447 Collins Street was rejected by then Minister for Planning Matthew Guy during late 2014, it received unanimous support from Melbourne City Council as it included a new CBD park at its base. Cbus Property have yet to show their hand as to what design will be fut forward for approval.

As seen below <a href="/builders/probuild">Probuild</a> and <a href="/developers/delta-property-group">Delta Group</a> are methodically demolishing the existing onsite structure, with total deletion of AXA's former headquarters slated for the latter part of 2015. What replaces it remains the question.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/16c8562a58413f4443d4e6fa7995a924.jpg" rel="gallery-all" title="Current status of 447 Collins Street. Image courtesy Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/16c8562a58413f4443d4e6fa7995a924.jpg?itok=TYh4xjg0" title="Current status of 447 Collins Street. Image courtesy Ryan Seychell" width="580"></a>

<figcaption>Current status of 447 Collins Street. Image courtesy Ryan Seychell</figcaption></figure>
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Taper and twist: an opportunity missed

<html><body>
Recently the Melbourne media has reported that the winning design for the <a href="/news/public-transport-architecture-seagull-on-a-hot-chip-thoughts-on-flinders-street-station-competition-entries">Flinders Street Station Design Ideas Competition</a> by Hassell and Herzog &amp; De Meuron would cost a whopping $2 billion to build. Naturally this has drawn many to question the wisdom in undertaking the design competition in the first place. After all if we cannot afford to build it, what is the point?

Firstly some background. Launched in November 2011, the competition with total prize money of $1 million attracted 117 entrants both local and international. The process was in two stages with six entrants being shortlisted to further develop their schemes. The public was invited to engage in the competition via a website survey and voting process which considered the following criteria:

<ul>
<li>Overall design merit</li>
	<li>Transport Function</li>
	<li>Cultural Heritage and Iconic Status</li>
	<li>Urban Design and precinct Integration</li>
</ul>
The Jury panel to determine the final outcome of the competition was led by the Victorian Government Architect and was made up of various experts on transport, heritage, finance and Architecture. They also (to the criticism of many) included a non-expert, chef George Calombaris who was included as a ‘notable Victorian’. In addition to the criteria put to the public, the Jury also had to evaluate two additional criteria:

<ul>
<li>the development delivery</li>
	<li>value for money.</li>
</ul>
So did the Victorian taxpayer get value for money out of the Flinders Street Station Competition if the final design might cost $2 billion? Absolutely yes! Even if the winning design is never built the $1.6 million spent is some of the hardest working taxpayer dollars that the government has spent.

Here is why:

<h2>The value of professional advice</h2>

The $1.6 million bought a massive amount of professional advice. Under ordinary circumstance the same advice would have likely cost over $11 million.

Warwick Mihaly on <a href="http://panfilocastaldi.wordpress.com/2013/08/09/vote-flinders-street-conclusion/">Panfilocastaldi</a> did the following rough calculation on the hours spent by architects.

<ul>
<li>Total Prize money = $1,000,000</li>
	<li>Competition organisation = $600,000*</li>
	<li>Total competition cost = $1,600,000*</li>
</ul>
*source Herald Sun report of $1.6 mil total competition cost

<ul>
<li>Number of Stage 1 entrants = 117</li>
	<li>Average time spent on each Stage 1 entry = 400 hours</li>
	<li>Number of Stage 2 shortlisted entrants = 6</li>
	<li>Average time spent on each Stage 2 entry = 3,000 hours</li>
	<li>Total time spent by all entrants = 64,800 hours</li>
	<li>Average value of architects’ time = $180 / hour</li>
	<li>Total value of architects’ time = $11,664,000</li>
</ul>
<h2>The value of artistic endeavour</h2>

How much would it cost to commission 10 of the world’s best painters or sculptors to each prepare a substantial piece of work? Once you then add in 108 other artists from around the country it would clearly be substantially more than a mere $1.6 mil.

As a comparison the federal Government in 1973 purchased a single Jackson Pollock painting Blue Poles. The price paid by the federal government in 1973 equates to approximately 10.9 million dollars in today’s currency. I would argue that the work of Zaha Hadid (just one of the entrants) is at least as influential in the architecture world as Jackson Pollock’s work in the art world. If we are serious about artistic endeavour we need to invest in a wide variety of art forms.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pollock-blue-poles.jpg" rel="gallery-all" title="Blue Poles by Jackson Pollock"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/pollock-blue-poles.jpg?itok=9XRU3hLx" title="Blue Poles by Jackson Pollock" width="580"></a>

<figcaption>Blue Poles by Jackson Pollock</figcaption></figure>To take another example of an artistic endeavour, the State and Federal Government both pour substantial amounts of fund into the film industry.

<blockquote>
In 2005-06, the Australian Government provided $140 million in funding for film and video, and state and territory governments contributed $75.4 million.
<cite><a href="http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/funding/funding_of_film_and_video">Australia Council: Funding of film and video</a></cite>
</blockquote>

I am not for a moment suggesting that this support is a poor investment, but rather highlighting how comparatively small the investment in the architectural competition by comparison. Indeed given that the final six designs all featured animated fly throughs, there is no reason why this couldn’t have been partly funded within this larger budget.

To make even more out of the money invested in this competition, a physical travelling exhibition should be established to showcase the cutting edge work. Only a fraction of the design proposals have been seen by the vast majority of the public and this is therefore a golden opportunity to further the value of the competition.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hassel-and-herzog-de-meuron.jpg" rel="gallery-all" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/hassel-and-herzog-de-meuron.jpg?itok=7CPjRxGB" title="An Image from the winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio" width="580"></a>

<figcaption>The winning design by Hassel and Herzog &amp; De Meuron. Image © Hassell Studio</figcaption></figure><h2>The value of a broad community discussion</h2>

How much would a 19,000 person focus group to discuss the future of Flinders Street Station have cost? I honestly don’t know but I would think at least $50 per person ($950,000 total) under normal industry circumstances would be a starting point. As part of the competition the community were offered the opportunity to provide their feedback on 6 potential designs. Their opinions were not moderated and the report that was generated provides a great deal of feedback for a way forward.

<h2>The value of a long term vision</h2>

Even if we cannot afford to start building today, there is an inherent value about having a long term plan for our most important landmark. Flinders Street Station is not going anywhere. It will likely be around beyond the lifetime of anyone living today. If we refine the plan further, or if we pursue a new design in the future based on what we have learnt from this process, it will still have been worthwhile.

<h2>A final word to the Cynics</h2>

There are some who say that architects were just ‘in it’ for themselves and that this competition was just a method of handing architects money. There is categorical proof that this is not the case. Even the winner will likely have lost money on this competition having been paid $500k. The numbers just don’t stack up. The number of hours put in to generate the quality required far outstrips the prize. It is the equivalent of saying doctors who volunteer in third world countries are only doing it for the free flights and accommodation.

So why did architects participate? There are many reasons. The big firms are definitely in it to win it. It might strengthen their ability to be given other projects or raise their profile. For the small architects it is far more about participating in the culture of architecture than being a sensible business decision. Architects feel a duty to the built environment. For them it is about being part of the discussion, providing alternate possibilities and helping to ensure that the winning design is the best by being compared with the rest.

PS - If I still haven’t convinced you that it was worth spending $1.6 million on the competition, perhaps we could just shorten the 8 Kilometre East West Link tunnel by just 160 Centimetres and get that money back! In fact we could scrap the entire $18 billion East West Link Project and finance the construction of Flinders Street Station and eight other major projects like it for the same price! If you are concerned about a waste of money, start there!

Michael Smith is Director of Melbourne architecture firm <a href="http://redblackarch.com.au/">Atelier Red + Black</a>. This article originally appeared on <a href="http://theredandblackarchitect.wordpress.com/">The Red and Black Architect blog</a>.
</body></html>

redblackarchitect

Was the Flinders Street Station competition value for money?

<html><body>
Over a year ago, Apartments.com.au wrote on the forthcoming <a href="/news/regenerating-office-buildings-on-bourke" target="_blank">redevelopment of 570 Bourke Street</a>, formerly known as Marland House. Leap forward and contractor Brookfield Multiplex are currently in the early stages of breathing new life into the 1972 vintage office complex. Of an age where owner Charter Hall (via their Core Plus Office Fund) considered a number of directions for the asset, they have embarked upon a $150 million project with the intention of creating a workplace that meets and exceeds contemporary tenant expectations.

So what are those expectations? Look no further than Docklands to see that large corporations value large floorplates. In Charter Hall's words "To attract and retain the best people, companies are demanding expansive, lifestyle-oriented workspaces."

To that end 570 Bourke Street will become Melbourne CBD's largest vertically connected office space. Nestled within an established legal and financial precinct, the development will provide 28,000 square metres of contiguous office space across 11 levels, achieved by extending the floor plate to both Bourke and Little Bourke Street frontages.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/570_bourke_lobby01.jpg" rel="gallery-all" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/570_bourke_lobby01.jpg?itok=CR_2yx9X" title="Entering 570 Bourke Street's foyer. Image © Hassell Studio" width="580"></a>

<figcaption>Entering 570 Bourke Street's foyer. Image © Hassell Studio</figcaption></figure><blockquote>
Space efficiencies gained from large floors usually come at the expense of amenity in Melbourne. 570 Bourke is unique because it provides the space we know tenants crave, but in an already thriving and established part of the city.
<cite>Chris Forbes, Charter Hall CPOF fund manager</cite>
</blockquote>

<blockquote>
We usually only see floor plates of these sizes outside of the CBD where the option to expand within the building is not typically available,” Mr Sutherland said. 570 Bourke stands out for its ability to give tenants the choice and flexibility to expand in the CBD as their business flourishes, while benefiting from space efficiencies and the building’s amenity.
<cite>Hamish Sutherland, Knight Frank national director of CBD leasing</cite>
</blockquote>

Designed by Hassell Studio, the reincarnated project will feature a light-filled glass atrium. Prominent through all 10 levels, the atrium will allow natural light to penetrate the workspaces while inter-connecting stairways enables 570 Bourke Street to boast the largest vertically integrated floor plates available in the CBD. At 2,700 square metres per floor, this equates to an impressive 270 staff per level over the expanded footprint.

With maximum flexibility and providing a dynamic work space in mind, each of the expanded floors have been designed with malleable spaces, allow tenants to link and enclose areas as desired. 'Suspended' meeting room pods peer over the internal atrium, adding visual pop to the internal design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image60.jpg" rel="gallery-all" title="570 Bourke Street. Image © Hassell Studio"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image60.jpg?itok=8Y7jQ2_d" title="570 Bourke Street. Image © Hassell Studio" width="580"></a>

<figcaption>570 Bourke Street. Image © Hassell Studio</figcaption></figure><h2>Project highlights</h2>

<ul>
<li>Developer: Charter Hall</li>
	<li>Design: Hassell Studio</li>
	<li>Project Manager: PDS Group</li>
	<li>28,000sqm of built space over 10 lower levels: 2,700sqm floor plates</li>
	<li>10 different tenants are already accommodated within the existing high rise office tower at 570 Bourke</li>
	<li>Lifestyle Centre catering for 300 cyclists/runners (dedicated entrance + shower &amp; change facilities)</li>
	<li>Curtain wall façade blends solid and translucent elements, bringing subtle diversity to the façade</li>
	<li>Bluestone paving, timber walls, travertine stone and light installation define the lobby</li>
	<li>New laneway: Gresham Street to be reconfigured + cafe and streetscape works</li>
	<li>500 car parking bays</li>
	<li>695sqm of retail space fronting Bourke and Little Bourke Streets</li>
	<li>175sqm of boutique office space on level one, fronting Little Bourke Street</li>
	<li>Target a 4.5 star NABERS Energy rating</li>
</ul>
In the perpetual race to attract tenants, commercial asset owners are increasingly providing the physical and technological needs of businesses while also enhancing the experience for their staff. Charter Hall have positioned 570 Bourke Street as a showcase for contemporary thinking and design within Melbourne's CBD.

Apartments.com.au will certainly be asking to tour the reborn Melbourne landmark upon completion.
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570 Bourke Street reborn

<html><body>
<blockquote>
Through thoughtful analysis of the existing, under construction, approved and proposed developments, a unique and sensitive development is proposed. In this way the proposal is respectful of its current and future neighbours.
<cite><a href="http://www.hassellstudio.com/">Hassell</a>'s planning application for 97 Franklin Street</cite>
</blockquote>

The quote above demonstrates Hassell's determination to design a mixed-use tower with a "point of difference". The proposed development which <a href="/news/97-franklin-street-simply-mind-boggling">first appeared two months ago</a>, would see a two-storey rendered brick building - currently home to Hertz car hire outlet and Eckersley's Art &amp; Craft - demolished and replaced with a 62-storey tower rising to a height of 212.5m.

97 Franklin joins an increasing number of 200m+ giants on the northern tip of the CBD, including <a href="/buildings/light-house-450-elizabeth-street-melbourne">Lighthouse</a> next door and <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> diagonally opposite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97%20franklin%20talls.jpg" rel="gallery-all" title="Land of the giants! © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97%20franklin%20talls.jpg?itok=OawrIHol" title="Land of the giants! © Laurence Dragomir" width="580"></a>

<figcaption>Land of the giants! © Laurence Dragomir</figcaption></figure>The proposal marks Artemis Hotel Group's first foray into the Australian market and architects Hassell have certainly delivered a remarkable first impression. Upon initial viewing, the building appears as a series of precariously balanced office blocks but in reality they house 144 serviced apartments, 356 residential apartments and 11 penthouses across the top four floors.

A retail tenancy occupies the north-west corner of the ground floor helping to activate the public realm, whilst a food and beverage dining area occupies level 01 looking out onto Franklin Street. 490sq.m of office space is included as are shared recreational facilities through level 07, bordered by an outdoor landscaped terrace. Resident only facilities splitting a north and south outdoor terrace are found on level 32.

The project caters for 440 bicycle spaces within the basement with only 160 car spaces located in the southern portion of the podium.

<h2>Architecture</h2>

The tower presents as three large volumes stacked atop one another and rotated 90 degrees: podium, low-rise and high-rise. Each responds to a particular set of parameters and conditions:

<blockquote>
The space between the low-rise component and the surrounding developments enables equitable solar access. The north facing high-rise component maximises its solar access and the orientation for the city grid enables morning and evening sunlight onto the southerly face. The rotation gives the low-rise component a greater setbacks and amenity, as well as corridor views. Whilst the high-rise is afforded a large northern city vistas as well as southern CBD views.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20design%20process%20diagram.jpg" rel="gallery-all" title="Design process diagram. © Hassell"><img alt="" class="image-article-full-width-580px" height="131" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20design%20process%20diagram.jpg?itok=k9hQjgx5" title="Design process diagram. © Hassell" width="580"></a>

<figcaption>Design process diagram. © Hassell</figcaption></figure>As a result the development works on a macro and micro scale by virtue of developing a set of principles for the three volumes which are designed to respond to adjacencies in context, in turn providing a high degree of amenity to apartments and the public domain.

The golden facade consists of a fine, slender grid which responds to the human scale of the rooms, visually reducing the monumental appearance of the three volumes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20montage_0.jpg" rel="gallery-all" title="The Grid. © Hassell"><img alt="" class="image-article-full-width-580px" height="494" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20montage_0.jpg?itok=NYFxGUr1" title="The Grid. © Hassell" width="580"></a>

<figcaption>The Grid. © Hassell</figcaption></figure><h2>Setbacks</h2>

The low-rise volume employs the following setbacks from relevant boundaries:

<ul>
<li>5m from Southern Boundary</li>
	<li>8.2m from Eastern Boundary​</li>
	<li>0m from Franklin Street</li>
	<li>13.2m from Western Boundary</li>
</ul>
High-rise setbacks to relevant boundaries:

<ul>
<li>22.2m from Southern Boundary</li>
	<li>0m from Eastern Boundary</li>
	<li>10m from Franklin Street</li>
	<li>5m from Western Boundary</li>
</ul>
<h2>Public Realm</h2>

The proposal looks to provide a positive and meaningful contribution to the public realm by way a new north facing "urban forest" at ground level, running along the 40m frontage to Franklin Street. This is achieved by employing a 10m setback to the street with a 5m setback from the western boundary allowing for a new north-south laneway between the site and 450 Elizabeth Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F_GF.jpg" rel="gallery-all" title="Ground floor + public realm. © Hassell"><img alt="" class="image-article-full-width-580px" height="474" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F_GF.jpg?itok=7fUmaZ8c" title="Ground floor + public realm. © Hassell" width="580"></a>

<figcaption>Ground floor + public realm. © Hassell</figcaption></figure>I thought I might conclude with this list of objectives which Hassell set out to achieve. I think it's fair to say the design team have done an excellent job in producing an architectural response which certainly provides a "point of difference amongst the typical developer driven projects prevalent in the precinct."

<h2>Objectives</h2>

The main development objectives are:

<ul>
<li>To create a quality, considered architectural response that addresses the varying site conditions.</li>
	<li>To increase the public amenity along Franklin Street, offering a greater urban integration with shared and functional spaces.</li>
	<li>To infuse mixed use principles that will help create an active and engaging street interface.</li>
	<li>To create a landmark development that truly responds to its context, resulting in a equitable development for both the client and the city.</li>
</ul>
<h2>Project Team</h2>

<ul>
<li>Developer: <a href="http://www.mingdegrandhotel.com/en/groupinfo">Artemis Hotel Group</a>
</li>
	<li>Project Manager: <a href="http://www.equisent.com.au/">Equisent</a>
</li>
	<li>Architecture: <a href="http://www.hassellstudio.com/">Hassell</a>
</li>
	<li>Town Planner: <a href="http://www.urbis.com.au/">Urbis</a>
</li>
	<li>Landscape Architecture: Urbis</li>
	<li>Traffic Consultant: <a href="http://www.mltraffic.com.au/">ML Traffic</a>
</li>
	<li>ESD Consultant: <a href="http://www.ark-resources.com.au/">Ark Resources</a>
</li>
	<li>Structural Consultant: <a href="http://www.arup.com/">Arup</a>
</li>
	<li>Wind Assessment Consultant: <a href="http://www.vipac.com.au/">Vipac</a>
</li>
	<li>Waste Management Consultant: <a href="http://www.wastech.com.au/">Wastech</a>
</li>
</ul>
</body></html>

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