Brisbane-based developer <a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a> has made a striking debut on the Gold Coast, officially unveiling its $250 million COMO development in Varsity Lakes, a lifestyle-driven residential project anchored by an extensive rooftop wellness and activity precinct.

Having recently launched to market, construction has already been fast-tracked by <a href="https://www.apartments.com.au/builders/5point-projects">5Point Projects</a>, ensuring momentum continues on what is set to become a landmark residential address for the growing Varsity Lakes community.

Located at 22 Lake Street, Varsity Lakes, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO</a> will comprise 156 apartments across 16 levels, comprising one-, two- and three-bedroom residences designed for modern living. However, it is the project’s rooftop amenity offering that sets COMO apart.

[smartcode_project:default project_id=135546 project_image_fid=363510]

Designed as a dedicated wellness and recreation hub, the rooftop will feature a 25-metre lap pool, fully equipped gymnasium, and multiple pickleball and paddleball courts - amenities rarely seen in boutique apartment projects.

Residents will also have access to a sauna and plunge baths, while landscaped gardens and relaxation zones will provide tranquil spaces overlooking sweeping panoramic views across the Gold Coast skyline.

The rooftop precinct has been designed to function as the social and wellness heart of the development, encouraging residents to embrace an active, balanced lifestyle within their own building.

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363512]

Red &amp; Co director David Laverty said the amenity offering was central to the project’s design from the outset.

“Amenities were at the forefront of our decisions,” Laverty said.

“Buyers today are looking for more than just an apartment - they want a lifestyle that promotes health, connection and balance.

“The rooftop at COMO has been designed to be the epicentre of that lifestyle, with a suite of wellness and recreation facilities that are quite unique for a boutique development of this scale.”

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363514]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, the residences prioritise liveability, featuring spacious layouts, 2.7-metre ceilings and high-quality finishes throughout.

The development sits beside Bond University, placing residents within walking distance of education, retail and dining options within the vibrant Varsity Lakes precinct, including Robina Town Centre, Varsity Lakes Train Station and a range of leading schools.

[smartcode_project:default project_id=135546 project_image_fid=363511]

Laverty said the location was a key driver behind Red &amp; Co’s decision to bring the project to the Gold Coast.

“<a href="https://www.apartments.com.au/developments/varsity-lakes-qld-4227">Varsity Lakes</a> was a clear choice for us to invest in as it’s a lifestyle hub that seamlessly blends lakeside living with urbanity,” he said.&nbsp;

“Como will capitalize on this great location, delivering a project that not only creates premium homes, but a lifestyle defined by community, wellbeing, and connectivity.”

Red &amp; Co has delivered more than 500 apartments and townhouses across 26 projects in Brisbane in recent years, with COMO marking the company’s first major Gold Coast development.

[smartcode_project_cta:default project_id=135546]

Joel Robinson

Red & Co unveils amenity-rich Como development in Varsity Lakes

Gold Coast developer&nbsp;<a href="https://www.apartments.com.au/developers/big-projects">Big Projects</a> has secured approval for its second Mermaid Beach project.

The developer, currently selling <a href="https://www.apartments.com.au/new-apartments/the-frederick-mermaid-beach-2265-gold-coast-highway-mermaid-beach-qld-4218">The Frederick in Nobby Beach</a>, has secured approval for its next project just 1.5 kilomnetres up the road.

The new development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/glenelg-residences-2462-2472-gold-coast-highway-mermaid-beach-qld-4218">Glenelg Residences</a>, has been designed by BDA Architecture and&nbsp;will have just under 100 apartments across an 11-storey building&nbsp;at 2462–2472 Gold Coast Highway, on the corner of Glenelg Avenue just under 300m from the future Mermaid Beach Light Rail stop.

The apartments, a mix of two- and three-bedrooms, will sit above a retail-focused ground plane and under extensive rooftop resident amenities.

<img alt="Exclusive: Big Projects plot Mermaid Beach apartment development, Glenelg Residences" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%209.55.04%20am.png?VersionId=z6NV4izeuvhBSSVlY6vK6TPO1LxrFeaG" />

BDA said in its planning submission that the project is intended to support the area’s transition toward higher-density, mixed-use living. “This project offers the opportunity to generate appropriate higher-intensity development within the future Light Rail corridor of <a href="https://www.apartments.com.au/developments/mermaid-beach-qld-4218">Mermaid Beach</a>,” the submission noted.

At ground level, Glenelg Residences will include eight retail tenancies designed to activate the street frontage, complemented by a basement bar offering an additional hospitality element. Above, residents will have access to a rooftop amenity deck featuring an infinity pool, hot and cold plunge spas, day beds, and barbecue facilities.

The architectural approach adopts a restrained material palette of brick, textured concrete, and integrated landscaping, with cantilevered concrete frames and cascading planting intended to soften the built form. BDA described the design as aiming to create “a memorable sculptural mid-rise mixed-use building” that responds to both its coastal setting and urban context.

<img alt="Exclusive: Big Projects plot Mermaid Beach apartment development, Glenelg Residences" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%209.55.45%20am.png?VersionId=cpjIVBqcT_sujmo2UMWkVyLcQ7WGJHaQ" />

The approval comes as the City of Gold Coast continues to plan for significant population growth, with regional targets requiring more than 100,000 new high-density dwellings by 2046.

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Big Projects, led by Matthew and John Barrett, is part of a growing cohort of developers that deliver construction in-house, providing a high level of confidence to prospective purchasers.
</section>

[smartcode_project_cta:default project_id=150260]

Big Projects secures approval for Glenelg Residences in Mermaid Beach

Sherpa Group is ramping up its investment in the southern Gold Coast by lodging a development application for <a href="https://www.apartments.com.au/new-apartments/flourish-viver-87-griffith-street-coolangatta-qld-4225">Flourish Viveré</a>, a new $350 million project in Coolangatta.

The move comes after the group’s $27 million acquisition of the 2,029 sqm site on the corner of Griffith and Warner Street, last year.

They will develop 194 apartments across a 26-storey tower, which will become Sherpa’s largest project to date.

Viveré will be the next chapter in the Flourish story, following closely behind Amargo, Oasis, and the Avenues in Palm Beach, as well as Symphony in Brisbane, all designed to deliver affordable housing in lifestyle-rich locations, giving locals a real chance to secure a residence close to the beachfront.

The HAL Architect-designed project will offer a diverse range of residences, from one-, two, and three- bedroom apartments to the premium Canopy range to luxury penthouses.

<img alt="Vivere" data-entity-type="file" data-entity-uuid="c85f5a7e-a22f-4745-8def-400adb3c0b35" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-15%20at%209.53.43%E2%80%AFAM.png?VersionId=OY.chur3BPExn1exQ2q8clHqWnW_CaBi" />

“The Gold Coast is undergoing a period of immense growth, with more people drawn to the incredible 
lifestyle that’s available, leading to strong growth in property prices,” said Christie Leet, founder of Sherpa 
Group.

“Our goal at Sherpa is to ensure locals are not priced out of the market in prime locations, which is why we 
created the Flourish collection.

“Flourish Vivere will form the next chapter in our portfolio, and we are so excited to be lodging the DA, marking our first project in Coolangatta.”

A signature of the Flourish developments is the communal rooftop. Flourish Vivere will showcase a private resident’s lounge, outdoor dining with barbecues and pizza ovens, heated pool, fully-equipped gym, and a wellness centre with sauna and steam room.

<img alt="Vivere" data-entity-type="file" data-entity-uuid="c09372cc-aae6-4458-af2e-f291bd19a5e5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-15%20at%209.53.49%E2%80%AFAM.png?VersionId=Sc_RLXl5jiff.tnadogXjQJ_WIpDjf3p" />

The project is strategically located to offer a walkable lifestyle, with the Strand shopping centre, cafes, restaurants, shops and the beach, all just a short stroll away.

“We have meticulously planned Vivere to build on the Flourish legacy, creating a truly special project,”&nbsp;Leet added.

“Wellness, lifestyle and community are at the forefront of every decision we make, and that has not 
changed for Vivere.”

With the DA now lodged with the Gold Coast City Council, Sherpa has moved quickly to secure LPS Group as the builder, offering buyers a level of certainty that is rarely seen in today’s market.

Sherpa has delivered 16 residential projects over the past seven years with a pipeline of $1 billion, with more under construction.

Sherpa takes Flourish brand to Coolangatta, lays plans for Flourish Vivere 

S&amp;S Projects is boosting its investment at Rainbow Bay to more than $1 billion after the prolific Gold Coast developer acquired a new site for $20.25 million and immediately laid plans for a new luxury apartment project in the sought-after precinct.

The site, which is the company’s fifth acquisition at Rainbow Bay in the past four years, will be home to the company’s largest project to date after delivering 3 sold-out projects and construction progresses on Radia worth a combined $215m. 
S&amp;S Projects is currently finalising plans for its latest strategic acquisition, a 1,518 sqm site located 209-213 Boundary Street in Coolangatta, with a development application expected to be lodged within weeks.

The luxury residential development will build on the company’s highly successful projects at Rainbow Bay, comprising Flow, Awaken, Esprit and Radia, with Radia currently under construction by Hutchinson Builders.

“We have been unflinching in our commitment to Rainbow Bay and the transformation we have helped drive in this incredible part of the Gold Coast, which is among the city’s most desirable residential locations,” said S&amp;S Projects founder and director Paul Gedoun.

“Our fifth project will reflect the best of what we have done so far to create a lifestyle precinct that is second to none.”

The latest development, which has yet to be named, is proposed to accommodate 88 luxury apartments in a design that will immerse residents in a unique wellness lifestyle that expands on the legacy of S&amp;S Project’s earlier developments at Rainbow Bay.

The development will feature an expansive rooftop garden and wellness centre with a resort- style pool, among a host of lifestyle amenities planned for residents.

“Rainbow Bay, with its beautiful, protected beach and alongside one of the world’s best surf breaks at Snapper Rocks, is the natural wellness heartland of the Gold Coast,” said Gedoun.

“We are taking every advantage to create a truly unique rooftop wellness experience with a natural feel for residents, offering stone features throughout and an underlying theme that emulates a botanical garden.”

The latest acquisition comes as S&amp;S Projects is at the completion of Esprit and construction continues on Radia, which are part of their significant portfolio undertaken by the company at Rainbow Bay since 2022.

The $215 million Radia, which comprises 38 apartments, is currently the flagship development by S&amp;S Projects at Rainbow Bay which is expected to be completed in 2027.

Jayde Pezet, of Pezet Matheson, which has managed sales and marketing for S&amp;S Projects across their Gold Coast portfolio, emphasised the developer’s commitment to continuous improvement and excellence.

“S&amp;S Projects continue to elevate the benchmark of luxury with each development," Pezet said.

“We have worked with S&amp;amp;S on their 4 other projects in Rainbow Bay and their approach reflects a team that is constantly learning, refining, and pushing the standard higher.

“Their hyper-local knowledge and deep expertise within the luxury property sector are what truly set them apart, allowing them to deliver projects that feel both globally sophisticated and authentically connected to their coastal environment”

S&amp;S Projects plans to officially launch its latest project at Rainbow Bay in the second half of this year.

“As we embark on our largest project yet, we have pulled out all stops to create another landmark development that truly reflects the relaxed southern Gold Coast lifestyle,” Gedoun added.

S&S buys $20m Rainbow Bay site for fifth beachside apartment project

Japandi, an emerging design trend that combines Scandinavian functionality with Japanese rustic minimalism, remains relatively untested in Australia’s residential development market.

As developers look to differentiate their projects and offer something distinct to buyers, Brisbane-based developer Lantona has embraced the hybrid style for its recently launched Toowong apartment project, <a href="https://www.apartments.com.au/new-apartments/koya-residences-6-josling-street-toowong-qld-4066">Koya Residences</a>, with early response to the design proving positive.

Lantona entrusted Red Door Architecture and interiors practice Luma Design Co with delivering the Japandi brief. The approach blends Japanese minimalism with Scandinavian functionality, emphasising warm, restrained interiors, natural materials and clean lines. Drawing on the Japanese concept of wabi-sabi (beauty in imperfection) and the Scandinavian principle of hygge (comfort and cosiness), it creates serene, uncluttered and sustainable living environments.

These design principles are expressed throughout the Josling Street development, both in its exterior form and across the 40 one-, two- and three-bedroom residences within.

[smartcode_project:default project_id=150787 project_image_fid=366229]

Koya reflects a deliberately scaled approach, with the five-storey form designed to align with the surrounding residential streetscape rather than dominate it.

“Koya is conceived as a building that sits comfortably within its surroundings. Every decision, from material selection to spatial planning, has been guided by long-term liveability and enduring relevance,” the developer said.

[smartcode_project:default project_id=150787 project_image_fid=366243]

Positioned within an established inner-west neighbourhood, the development sits near riverfront parklands and the Bicentennial Bikeway, while remaining within walking distance of Toowong Village and multiple public transport options connecting to the CBD, St Lucia and West End.

Lantona said the location was central to the project’s conception, pointing to Toowong’s balance of green space, transport access and proximity to major education institutions.

“<a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> combines river access, walkability, immediate CBD connection and a strong educational presence. That balance made it the obvious setting for Koya.”

[smartcode_project:default project_id=150787 project_image_fid=366230]

Communal amenity is concentrated on the rooftop, where a shared retreat will include a pool, dining areas and outdoor spaces oriented towards neighbourhood and city views. The design allows for both private use and small gatherings, extending the living environment beyond individual apartments.

Koya enters the market at a time when smaller-scale developments are becoming less common in established suburbs, with many recent projects in the suburb shooting for the sky.

In a nod of confidence,&nbsp;<a href="https://www.apartments.com.au/builders/brisbane-builders">Brisbane Builders</a>&nbsp;has already commenced construction on the building, which is slated for completion in early 2027. Keenan &amp; Byrne is marketing Koya.

[smartcode_project_cta:default project_id=150787]

Japandi-inspired Koya Residences launch in Toowong

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Coles Group Property Development's latest intended apartment development has hit planning, expanding on the firm's push to fully capitalise upon their significant land holdings.

Plans were lodged earlier this week with Ku-ring-gai Council for a considerable Lindfield development. In line with two current Melbourne projects, the existing Lindfield Coles across 376-390 Pacific Highway will be demolished in order to accommodate a multi-level mixed-use development with a construction value just shy of $58 million.

Christiansen O'Brien Architects are the principal design force behind the new complex which would see 70 one, two and three bedroom apartments above hundreds of car parking spaces and 4,840 square metres of retail/commercial area.

Specialist retail designers MIMA have also had a hand in design duties, specifically assisting with the finer grain materiality and place-making elements of the design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image43_13.jpg" rel="gallery-all" title="Pacific Highway perspective. Image: Christiansen O'Brien "><img alt="" class="image-article-full-width-580px" height="318" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image43_13.jpg?itok=-qKwYMYY" title="Pacific Highway perspective. Image: Christiansen O'Brien " width="580"></a>

<figcaption>Pacific Highway perspective. Image: Christiansen O'Brien</figcaption></figure>As part of the development a 1927 Inter-War Old English Style building fronting Pacific Highway will be retained. The new build is slated to include 698 square metres of dedicated amenities atop the podium will separate dual residential wings.

Meanwhile in Melbourne, Coles Group Property Development is also pushing dual significant apartment projects.

Work is advancing on the <a href="/new-apartments/the-mark-441-glen-huntly-road-elsternwick">rebirth of Coles Elsternwick</a> which will be known as 'The Mark' upon completion. Rothelowman and i2C Design created the scheme that sees 173 apartments above a new and expanded Coles Supermarket - Liquorland which are themselves above a three level basement car park.

Builder Hacer has for the most completed the basement works, meaning that the concrete structure will begin to rise above Glen Huntly Road over coming months with an eye toward completion mid next year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image47_11.jpg" rel="gallery-all" title="The Mark and April's construction status. Images: Hacer"><img alt="" class="image-article-full-width-580px" height="476" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image47_11.jpg?itok=bR2d-GNl" title="The Mark and April's construction status. Images: Hacer" width="580"></a>

<figcaption>The Mark and April's construction status. Images: Hacer</figcaption></figure>Also in the wings is the approved transformation of Richmond Plaza Shopping Centre. Coles Group Property Development and project partner Gresham are sitting on the right to develop the Bridge Road asset into a sizeable retail and apartment project.

Design practice SJB's late 2017 image, seen below, depicts part of the approved scheme which includes 300 plus apartments, a full line supermarket, offices and gym. The design's ground plane includes new laneways and access points which intend to open up the development to its surrounds.

<blockquote>
The design responded carefully and considerately to the heritage significance of Bridge Road, delivering pedestrian focussed scale at the street edges, across a common podium that also sought to hide the development’s car parking requirements.

Rising from the podium form, four extruded building forms were massed across the site, up to a height of 12 storeys. This approach recognised the sensitivities associated with the various interfaces, amenity impacts on neighbouring residential development and prominence at a major intersection within an important activity centre.
<cite>SJB</cite>
</blockquote>

Coles has held approval for the project since 2013 when VCAT ruled on the project, ultimately allowing an 11-storey redevelopment to proceed. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/273_20-12-2017_3343_0.jpg" rel="gallery-all" title="Richmond Plaza holds approval. Image: SJB"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/273_20-12-2017_3343_0.jpg?itok=MV2Fj35r" title="Richmond Plaza holds approval. Image: SJB" width="580"></a>

<figcaption>Richmond Plaza holds approval. Image: SJB</figcaption></figure>
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silvermb

Coles Group pushes shop top apartment developments in Melbourne and Sydney

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Builders signage across a quartet of sites has heralded the commencement of a new wave of construction that will create 900 new dwellings.

The four separate projects are headlined by <a href="/buildings/st-boulevard-601-st-kilda-road-melbourne">601 St Kilda Road</a> which has just seen Icon signage made prominent across the site. 601 St Kilda Road was a low-rise commercial complex, but it is quickly making way so that Icon can deliver 400 plus apartments over three separate buildings.

Dubbed St. Boulevard and Magnolia, the towers onsite will be separated by a green communal space. 2,000 plus square metres of amenity also includes an outdoor pool, health club/gym, heated spa and sauna, dining area, outdoor BBQ pods, lounges and bathing pavilions.

The Elenberg Fraser-designed trio of buildings adds to St Kilda Road's seemingly endless flow of large-scale apartment projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_18.jpg" rel="gallery-all" title="St Boulevard/Magnolia. Image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_18.jpg?itok=kAZL6Ik6" title="St Boulevard/Magnolia. Image: Elenberg Fraser" width="580"></a>

<figcaption>St Boulevard/Magnolia. Image: Elenberg Fraser</figcaption></figure>Although announced last year, Watpac is only now ready to advance on Stage 2 works, being the main building fronting 619 St Kilda Road.

With demolition all but complete, works will begin on the delivery of a new nine-storey building for Jewish Care Victoria. Watpac value the building contract for the multi-phase development at $73 million.

The Senior Living and Community Precinct includes construction of 156 residential units, health care, and medical services above basement car parking. An art gallery, community service centre, training rooms, function spaces, family lounges, winter gardens and indoor/outdoor terraces round out the smith + tracey architects-designed project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/final_exterior-926-800-600-80.png" rel="gallery-all" title="619 St Kilda Road, Melbourne. Image: Jewish Care"><img alt="" class="image-article-full-width-580px" height="407" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/final_exterior-926-800-600-80.png?itok=RKFiwWKS" title="619 St Kilda Road, Melbourne. Image: Jewish Care" width="580"></a>

<figcaption>An early render of 619 St Kilda Road. Image: Jewish Care</figcaption></figure>Verve Constructions has fresh signage up across 33-35 Hall Street in Moonee Ponds.

The builder has taken on the 14-storey tower after the project had stumbled at the first attempt; S.W.A.T Building initially had the job but the site had laid dormant for some 14 months after their appointment. Marketed as Central 35, the development includes near on 70 apartments and three ground-level retail spaces.

The appointment of Verve Constructions will no doubt hearten buyers within the project that is running well behind schedule.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image238.jpg" rel="gallery-all" title="33-35 Hall Street. Image: Davey Architecture Studio"><img alt="" class="image-article-full-width-580px" height="688" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image238.jpg?itok=ch7Hjtbi" title="33-35 Hall Street. Image: Davey Architecture Studio" width="580"></a>

<figcaption>33-35 Hall Street. Image: Davey Architecture Studio</figcaption></figure>Hacer signage is also due at 127-139 Nicholson Street, East Brunswick.

The builder has snared the first stage of <a href="/buildings/east-brunswick-village-3-bluestone-way-brunswick-east">East Brunswick Village</a>, developer Banco Group's latest multi-residential project. With earthworks active across the massive site for in excess of 12 months, Hacer now has a target completion date of late 2019.

As part of the first stage, Hacer will create 223 new apartments within an 18,000 square metre building. A Coles supermarket, Liquorland and four additional retail tenancies are located above two basement levels.

East Brunswick Village has been designed by JAM Architects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1419_ebv-2.jpg" rel="gallery-all" title="East Brunswick Village - Stage 1. Image: Hacer"><img alt="" class="image-article-full-width-580px" height="294" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1419_ebv-2.jpg?itok=mPz9WdhN" title="East Brunswick Village - Stage 1. Image: Hacer" width="580"></a>

<figcaption>East Brunswick Village - Stage 1. Image: Hacer</figcaption></figure>
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Signed, sealed but yet to be delivered. Work commences on 900 new dwellings

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Melbourne's west may not be the epicentre of commercial development, but a trickle of projects is casting a light on the areas potential for future commercial growth.

The recent announcement that Target Australia will move its national headquarters to Williams Landing serves to bolster the west's profile, whilst also providing developer Cedar Woods with a premium tenant for their masterplanned development.

Located opposite Williams Landing station, designed by Gray Puksand and with Hacer on board as builder, the new 8 level commercial development is chasing an A Grade rating from the Property Council of Australia. It's 3,000sqm floor plates will enable Target departments to be connected, encouraging interaction and collaboration between all areas of the company.

Gray Puksand also have the design reigns over the other noteworthy commercial project in this span of Melbourne, namely VicRoads' new Sunshine offices.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image129_1.jpg" rel="gallery-all" title="Target's new headquarters. Image: Gray Puksand"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image129_1.jpg?itok=ix_VbqY4" title="Target's new headquarters. Image: Gray Puksand" width="580"></a>

<figcaption>Target's new headquarters. Image: Gray Puksand</figcaption></figure>The Williams Landing project which falls within a Priority Development Zone as mandated by the Victorian Government, is set to attract 850 new employees to the area.

At the time of the announcement, Cedar Woods COO Nathan Blackburne outlined what the Target deal means to the west:

<blockquote>
Target’s move to Williams Landing signifies the increasing breadth and depth of economic activity occurring in Melbourne’s western growth corridor and reinforces Williams Landing’s appeal as an attractive and growing commercial centre. We anticipate Target’s move will stimulate interest from other leading businesses seeking to base themselves at Williams Landing.
</blockquote>

Valued at $37 million and spanning 12,600 square metres, the new 8 level slab on ground commercial building also includes 2 retail tenancies and parking for 466 vehicles. Robert Puksand, Founding Partner at Gray Puksand describes the splay of the building relative to its corner location:

<blockquote>
A lively façade design creates a pedestrian friendly backdrop to the external piazza created on the corner. A multi-coloured, dynamic façade design shrouds the building to create a landmark statement within the precinct.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122_1.jpg" rel="gallery-all" title="Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122_1.jpg?itok=tYlVVMaY" title="Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group" width="580"></a>

<figcaption>Sunshine's new VicRoads office is rapidly taking shape. Image: ABD Group</figcaption></figure>Form and colour are also on show in Sunshine as builder ABD Group pushes toward structural completion of the Withers Street development. The new VicRoads building spans 7 levels and includes ground level retail.

Both projects fall within identified nodes for future development and are in their own way vanguard projects for their respective areas.

Whilst the VicRoads projects falls within the greater Sunshine National Employment and Innovation Cluster, Target's new headquarters is within a Priority Development Zone adjacent to the East Werribee Employment Precinct which itself is expected to create another 58,000 jobs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image223.jpg" rel="gallery-all" title="VicRoads is expanding i Sunshine. Image: Gray Puksand"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image223.jpg?itok=YBT4tLPh" title="VicRoads is expanding i Sunshine. Image: Gray Puksand" width="580"></a>

<figcaption>VicRoads is expanding in Sunshine. Image: Gray Puksand</figcaption></figure>
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Target's Williams Landing HQ a boon for the west's commercial prospects

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City of Monash planners have recommended that Singapore-backed <a href="/developers/frasers-property">Frasers Property Australia</a> along with project partner Commercial &amp; Industrial Property (CIP) be allowed to proceed with a multi-staged commercial development that would become one of suburban Melbourne's largest.

Subject to a raft of conditions, the proposal which includes in excess of 60,000sqm of commercial office space is poised to account for a vacant site at <a href="/developments/mulgrave-vic-3170">254-294 Wellington Road, Mulgrave</a>. With a development cost of $120 million, the scheme displaces Peters Ice Cream which have occupied the site since 1964.

Peters have moved the bulk of their operations to an adjoining complex, allowing Frasers and CIP to roll out plans for a portion of the 133,259sqm site.

Four separate 8 storey commercial buildings are envisaged; each includes between 13,739sqm and 15,692sqm of leasable space. Designed by Max Architects, 254-294 Wellington Road also sees four multi-storey car parks with an accumulated 2,497 parking spaces, provisions for bicycle parking in each building and a cafe/food tenancy within the ground level of each office building.

An existing heritage building fronting Wellington Road will be maintained and amalgamated into the development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/building_c.jpg" rel="gallery-all" title="211 Wellington Road's Building C. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="302" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/building_c.jpg?itok=f97h5lEM" title="211 Wellington Road's Building C. Image: Colliers" width="580"></a>

<figcaption>211 Wellington Road's Building C. Image: Colliers</figcaption></figure>The developers play for the vacant 254-294 Wellington Road parcel comes months after work wrapped up on 211 Wellington Road.

Diagonally opposite the Peters site, 211 Wellington Road is a mixed-use project primarily consisting of three commercial buildings. Mazda National Headquarters, Monash University, BSN Medical and BMW Finance are the headline tenants within the project.

Falling under the Monash National Employment and Innovation Cluster which sees <a href="https://vpa.vic.gov.au/project/monash-employment-cluster/">Melbourne’s largest concentration of jobs outside the CBD</a>, Frasers and CIP will be hoping that the success of their 211 Wellington Road project is repeated at their new, and considerably larger commercial development across the road.

As large as it is, 254-294 Wellington Road is not the sole commercial development currently on the radar in the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_2.jpg" rel="gallery-all" title="Goodman Group and Salta Properties latest offerings within Monash"><img alt="" class="image-article-full-width-580px" height="219" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_2.jpg?itok=TOeF1KBg" title="Goodman Group and Salta Properties latest offerings within Monash" width="580"></a>

<figcaption>Goodman Group and <a href="/developers/salta-properties">Salta Properties</a> latest offerings within Monash</figcaption></figure>Also in Mulgrave, builder <a href="/builders/hacer-group">Hacer</a> has recently taken on 10 Nexus Court. The 6,000sqm Gray Puksand-designed building is the latest commercial project under construction for Salta Properties within their sprawling Nexus Corporate Precinct.

As that precinct is rounded out by 10 Nexus Court, Salta Properties will move their attention to an adjoining development site at <a href="/news/salta-and-cedar-woods-upsize-their-monash-intentions">647 Springvale Road</a>, with an eye toward additional commercial offerings.

Meanwhile Goodman Group is seeking tenants for dual new office buildings within their Ferntree Business Park at 296-324 Ferntree Gully Road, Notting Hill. Buildings Buildings D + N are in the pipeline, and may add as much as 14,500sqm of space to that particular precinct.

Ferntree Business Park is also set to host a Quest serviced apartment complex according to current construction tenders for that particular project.
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