Longstanding Gold Coast and Canberra developer <a href="https://www.apartments.com.au/developers/morris-property-group">Morris Property Group</a> is continuing to roll on with its Glitter Strip apartment pipeline, seeking to return to Mermaid Beach with a new 68-apartment development.

Morris, founded by Barry Morris in 1978 and one of the Gold Coast’s most prolific apartment developers over the past two decades, has filed plans for a 12-storey mixed-use building at <a href="https://www.apartments.com.au/new-apartments/36-seabeach-avenue-mermaid-beach-qld-4218">34-36 Seabeach Avenue</a>, on the prized eastern side of the Gold Coast Highway.

The 1,227 sqm site occupies a prominent corner position at Seabeach Avenue and the Gold Coast Highway, opposite the Mermaid Plaza retail and office precinct and around 140 metres walking distance from the future Mermaid Beach South light rail station.

<a href="https://www.apartments.com.au/architects/fraser-partners-0">Fraser &amp; Partners</a> has designed the project, which will comprise 68 apartments across a mix of 48 two-bedroom and 20 three-bedroom residences.

The building will rise 12 storeys, reaching a maximum height of 36 metres, with the apartments accounting for a total of 156 bedrooms. The development application also seeks approval for short-term accommodation across the 68 apartments, while two office tenancies are proposed at ground level.

The plans show 108 car spaces across the development, with parking accommodated at ground level and within a three-level basement accessed from Seabeach Avenue.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="c2175c99-12fd-4a3c-9be1-89bbf258a90d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.41%E2%80%AFPM_0.png?VersionId=iNLzWcE6gaAE76rafhEXfHve.4g4Se0p" />

Resident amenity will be concentrated on level two, where Fraser &amp; Partners has designed a recreation deck with a swimming pool, 90 sqm pool terrace, outdoor barbecue area and gym.

The broader communal offering will also incorporate landscaped spaces, with the planning documents noting the amenity has been designed to provide areas for recreation, social interaction and outdoor living.

The proposal would continue the transformation of the Gold Coast Highway corridor through Mermaid Beach ahead of the arrival of the light rail.

The site is zoned Neighbourhood Centre and sits within the Mermaid Beach/Broadbeach Light Rail Corridor neighbourhood plan. While the prescribed building height is 24 metres, the site is identified within an Urban Neighbourhood context providing for a 50 per cent height uplift to 36 metres.

Planning documents describe the stretch of the Gold Coast Highway between Broadbeach and Nobby Beach as increasingly characterised by medium and high-rise development, with the proposed Morris tower joining projects including Ventura, The Alfred, Oceans and Otto.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="911f193f-e381-4a55-be08-58be87fcf978" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%202.59.48%E2%80%AFPM.png?VersionId=oxVvLJaY.SOXEdXrIcogfyEXDfvCmmpM" />

The development would mark Morris Property Group's latest investment in Mermaid Beach, where it has already delivered two apartment projects.

Otto, at 1 Bondi Avenue on the western side of the Gold Coast Highway, comprises 70 apartments across nine storeys. The project was completed in 2019 and includes a residents' gym, recreation deck and swimming pool.

Morris also developed Oceans at 46 Ocean Street, a nine-storey, 70-apartment build-to-rent development completed in 2019. Oceans was the group's first build-to-rent project and incorporates commercial space at ground level.

The two existing Morris projects sit further north along the same Gold Coast Highway corridor as the proposed Seabeach Avenue development. Fraser &amp; Partners' planning analysis specifically identifies both Otto and Oceans among the established built-form precedents surrounding the site.

<img alt="Seabeach Avenue and the Gold Coast Highway" data-entity-type="file" data-entity-uuid="14925119-7b71-4812-8149-340317512c7c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-20%20at%203.00.15%E2%80%AFPM.png?VersionId=aEJqYuw_nTCjcin17BSD0piB1EFotTlj" />

Mermaid Beach represents only part of Morris' considerable Gold Coast footprint.

The family-owned developer has been particularly active in neighbouring Broadbeach, delivering projects including Sierra Grand, Eclipse, Synergy, Qube, Koko, Opus and Malo, while its current pipeline includes Maison and the two-tower Crest development.

Further south, Morris has also developed a string of projects in Burleigh Heads, including Element, Boardwalk and Sandbar, while Essentia expanded its footprint north into Surfers Paradise.

The Seabeach Avenue application has been lodged by PMM Broadbeach Pty Ltd and seeks a development permit for a Material Change of Use for multiple dwellings, short-term accommodation and office uses. Zone Planning Group prepared the planning application, with Fraser &amp; Partners commissioned as architect.

The project comes as the developer continues to expand its Gold Coast pipeline while retaining a significant presence in Canberra. Morris now has more than $2.5 billion of development in its national pipeline and has delivered more than 7,000 homes during its near five-decade history

Joel Robinson

First look: Morris Property Group returns to Mermaid Beach with new Seabeach Avenue apartment development

<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developers/fortis&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw3hvFB2uWTRfEyEcpTSnnK9" href="https://www.apartments.com.au/developers/fortis" target="_blank">Fortis</a>&nbsp;is continuing its stronghold on Sydn​ey’s eastern suburbs apartment market, launching&nbsp;in September&nbsp;its latest boutique&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/developments/double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw0GI5S9-wNeiLUnM-d1uYkw" href="https://www.apartments.com.au/developments/double-bay-nsw-2028" target="_blank">Double Bay</a>&nbsp;development,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028&amp;source=gmail&amp;ust=1787272340808000&amp;usg=AOvVaw2YNouJQcFjiTTgVHbgDLA-" href="https://www.apartments.com.au/new-apartments/55-william-double-bay-55-william-street-double-bay-nsw-2028" target="_blank">55 William</a>.

55 William presents&nbsp;just eight north-facing&nbsp;two-bedroom, three-bedroom and full-floor&nbsp;residences to the market, priced from $4.5 million.

The upcoming launch comes just weeks after Fortis secured approval for the $80 million development, its third eastern suburbs approval in two months. Construction is already underway, with completion targeted for 2028.

[smartcode_project:default project_id=152579 project_image_fid=376250]

55 William adds to a growing concentration of Fortis projects in and around Double Bay, a market the developer has become increasingly active in over recent years.

Fortis previously completed the nine-residence Marmont on New South Head Road, while it is currently developing a mixed-use residential and retail project at 12 Cross Street. Its wider Double Bay footprint also extends into commercial and retail development.

The developer's broader Sydney residential pipeline is particularly concentrated across the eastern suburbs, with projects spanning Doub​le Bay, Ro​se Bay, Wo​ollahra, Dar​ling Point, Poi​nt Piper and Eli​zabeth Bay.

[smartcode_project:default project_id=152579 project_image_fid=376253]

At 55 William, Fortis has again turned to MHN Design Union, the architecture practice behind several of its eastern suburbs projects, while London-based 1508 London has been appointed to handle the interiors and Wyer &amp; Co the landscaping.

The six-level building will comprise a combination of two and three-bedroom apartments, including a garden residence, full-floor apartments, a sub-penthouse and penthouse. Each residence will have secure basement parking and private outdoor space.

A rooftop terrace for all residents, along with select apartments, enjoys views across Double Bay Harbour and toward the Sydney skyline.

Ceiling heights will reach up to three metres&nbsp;in select residences, while the kitchens will feature natural stone and integrated Gaggenau appliances.

&nbsp;

&nbsp;

The boutique nature of the project reflects the type of stock Fortis has increasingly targeted across Sydney's eastern suburbs, where larger apartments and smaller buildings are being pitched primarily toward local owner-occupiers and downsizers.

Fortis Group General Manager Ed Eve said the developer continues to see demand from buyers wanting to remain in the eastern suburbs but move into newer, lower-maintenance housing.

“We're seeing continued demand from local owner-occupiers and downsizers looking for high-quality homes that allow them to remain in the eastern suburbs, close to the lifestyle and community they know,” Eve said.

55 William is also one of the early projects to respond directly to the NSW Government's Low and Mid-Rise Housing reforms. Fortis had previously secured approval for just two townhouses on the 599 sqm site before revising the scheme to eight apartments following the planning changes.

Situated one street back from Double Bay's water's edge, the project enjoys an enviable harbourside setting within walking distance of Double Bay Village and the ferry wharf.

[smartcode_project:default project_id=152579 project_image_fid=376252]

Fortis has increasingly made the eastern suburbs a major focus of its Sydney pipeline. Beyond Double Bay, it recently completed the 14-residence Piper in Point Piper and has projects underway or planned across Rose Bay, Woollahra and Darling Point.

The developer recently secured approval for Verano in Rose Bay, a six-level development comprising 21 two, three and four-bedroom apartments, also designed by MHNDU.

55 William&nbsp;is soon to be release to the market with VIP appointments commencing early September,&nbsp;with residences priced from $4.5 million.

[smartcode_project_cta:default project_id=152579]

Fortis continues eastern suburbs push with 55 William launch

UAE-based developer Arada has unveiled plans for a $2 billion twin-tower apartment development in Broadbeach, marking its first move into Queensland as it continues its rapid expansion across Australia.

Arada will develop 952 apartments across two towers on a prominent site opposite the Gold Coast Convention and Exhibition Centre, with the project targeted for completion ahead of the Brisbane 2032 Olympic and Paralympic Games.

The project represents Arada's largest commitment to the Australian market since arriving in the country in 2024 and significantly expands a local pipeline that has now grown to eight projects and more than 5,000 homes.

It will also be the first major Queensland project delivered by Roberts Co since the tier-one contractor was acquired by Arada Group in 2025.

Plus Studio has designed the Broadbeach development, which will comprise one, two and three-bedroom apartments across two towers connected by a landscaped podium.

A significant resident amenity offering will include lagoon and lap pools, a gym, sauna and steam room, alongside a mist room, infrared room and salt scrub facilities. Communal terraces, private dining areas, a library, residents' lounge and work-from-home spaces are also planned. Around 1,200 sqm of retail and hospitality space will occupy the ground floor.

The site puts Arada in one of the Gold Coast's most active apartment markets, directly opposite the convention centre and within walking distance of Pacific Fair, The Star Gold Coast and Broadbeach's dining and retail precinct.

It also has immediate access to the Gold Coast light rail network and sits just a few blocks from the beach.

Arada Group Chief Executive Ahmed Alkhoshaibi said Broadbeach represented an opportunity for the developer to expand beyond its initial NSW pipeline.

“Broadbeach is a world-class address that gives us the canvas to create a community of exceptional design and lifestyle quality that genuinely enriches the daily lives of the people who call it home,” Alkhoshaibi said.

“This is our first development outside New South Wales, and it reflects our growing ambition to grow in key urban markets around the country.”

Alkhoshaibi said bringing Roberts Co into the project would give Arada greater control over the development and construction process.

“Delivering this project through Roberts Co, our own tier-one construction business, means we can bring the quality, pace and accountability that our buyers expect.”

The move into Broadbeach comes as Arada accelerates its Australian expansion following its entry into the market two years ago. The developer has assembled a pipeline of eight projects comprising more than 5,000 homes, while the acquisition of Roberts Co last year gave the group its own Australian construction capability.

Globally, Arada has a development portfolio valued at $50 billion comprising more than 55,000 homes across the UAE, United Kingdom and Australia.

The Gold Coast is emerging as the next major market for the developer, with strong population growth and infrastructure spending ahead of the 2032 Games continuing to underpin significant apartment development across the coastal strip.

Arada plots $2 billion Broadbeach towers in major Queensland move

Sydney’s downsizer market is changing, with a growing cohort of buyers prioritising the right home over simply finding a smaller one.

Coronation Property Head of Sales Cam Porter says the traditional idea of downsizing does not necessarily reflect what many buyers are now looking for, particularly those moving from established family homes across Sydney.

Instead, he says they are increasingly becoming “right-sizers”, seeking lower-maintenance homes without sacrificing the space, amenity or quality they have become accustomed to.

“We are increasingly seeing buyers who are not motivated by the idea of simply moving into a smaller property,” Porter says.

“They are right-sizers. They want a home that is easier to manage and better connected, but they still expect generosity, quality and a floorplan that supports the way they live.”

It is a subtle but important distinction in a market where apartment developers are increasingly targeting established owner-occupiers.

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For many of these buyers, moving from a house to an apartment is not driven by a desire to dramatically reduce their living space. Instead, the appeal is in removing some of the maintenance associated with a larger home while retaining generous living areas, storage and enough flexibility to accommodate family and friends.

Coronation’s sales team is seeing buyers place particular importance on natural light, practical storage and additional rooms that can be used as guest bedrooms, home offices or secondary living spaces.

Kitchens and dining areas are also playing an increasingly important role, particularly for buyers who regularly entertain or have children and grandchildren visit.

[smartcode_project:default project_id=135149 project_image_fid=377494]

“These buyers still want their home to feel generous,” Porter says.

“They may want less maintenance, but they are not looking for less life.”

The challenge for the broader housing market is providing enough of the right stock to encourage that move.

While much of the discussion around Sydney’s housing shortage has centred on the number of homes being delivered, Porter says the diversity of those homes is equally important.

Older homeowners can remain in large family houses for longer when they cannot find an appropriate alternative in the neighbourhoods where they have built their lives.

“The decision is rarely as simple as wanting fewer bedrooms,” Porter says.

“People are weighing up their connection to a neighbourhood, the space they need for family, the quality of the home and whether it will continue to work for them over the long term.”

It also has implications beyond the downsizer market. Providing suitable apartments for smaller households can free up established houses for families who need the additional bedrooms and land, creating greater movement through the housing market.

<h2>Lillian targets the next stage of apartment buyer</h2>

It is a buyer Coronation is targeting at <a href="https://www.apartments.com.au/new-apartments/lillian-erskineville-9-metters-street-erskineville-nsw-2043">Lillian</a>, its new collection of apartments, terraces and penthouses at Erskineville Village.

Designed by Silvester Fuller, Lillian has been shaped around larger living spaces, natural light and flexible floorplans, alongside landscaped areas, wellness amenity and communal spaces for residents.

The development will form part of Coronation’s broader Erskineville Village precinct, which will combine new homes with green space, retail, hospitality and new pedestrian connections.

[smartcode_project:default project_id=135149 project_image_fid=377688]

McPherson Park will sit at the centre of the precinct, creating a significant new green space alongside the project’s retail and hospitality offering.

For Porter, the opportunity is to give buyers another housing option without forcing them to leave the part of Sydney they already know.

“People should be able to change the type of home they live in without having to change their entire life,” he says.

“For many buyers, Lillian offers the opportunity to remain connected to the Inner West and the city, while gaining access to a more convenient, walkable and considered way of living.”

[smartcode_project:default project_id=135149 project_image_fid=377687]

Coronation will explore the changing <a href="https://lillianresidences.com.au/news/lillian-x-space-x-downsizers-event-27-august/">right-sizer market at an event on August 27</a>, bringing together experts across property, design and lifestyle.

Held in partnership with SPACE, Poliform and Downsizer.com.au, the event will include a property market outlook from economist Michael Blythe alongside discussion around the considerations facing buyers planning their next move.

Attendees will also be able to learn more about the residences and amenity planned at Lillian Erskineville.

[smartcode_project_cta:default project_id=135149]

From downsizing to right-sizing: What Sydney buyers want from their next home

Family-owned builder and developer <a href="https://www.apartments.com.au/developers/omaya">Omaya</a> is bringing its 27-storey The Maybelle development to market, with the 229-apartment tower rising alongside Ismay Reserve near North Strathfield.

<a href="https://www.apartments.com.au/new-apartments/the-maybelle-21-parramatta-road-homebush-nsw-2140">The Maybelle</a> will comprise one, two and three-bedroom apartments, with its height providing elevated outlooks towards the Sydney skyline and Harbour Bridge, while other residences will look across neighbouring Ismay Reserve.

Designed by <a href="https://www.apartments.com.au/architects/squillace-architects">Squillace Architects</a>, the tower combines its parkside setting with proximity to the established retail, dining and transport amenity around North Strathfield.

[smartcode_project:default project_id=134873 project_image_fid=376196]

Residences will feature open-plan living spaces and a choice of two interior schemes, while communal amenity is spread across two elevated levels of the building.

Level 8 will be home to the Garden Pavilion, a full-floor resident space incorporating communal entertaining and breakout areas, seating and recreation spaces. Further up the tower, a landscaped Sky Terrace on Level 14 will provide another communal area with panoramic views towards the Harbour Bridge and Sydney skyline.

At ground level, the development sits directly alongside Ismay Reserve, where lawns, walking paths, children's play areas, picnic spaces and recreational facilities extend the green space available immediately around the project.

[smartcode_project:default project_id=134873 project_image_fid=376194]

The Maybelle is also within walking distance of North Strathfield and the Bakehouse Quarter, which provides a mix of cafés, restaurants, shops and everyday services.

Existing rail and bus services provide connections across Sydney, while the future North Strathfield Metro and access to the M4 will add to the transport options available around the precinct. Walking and cycling routes also extend via Powells Creek towards Sydney Olympic Park and its sporting, entertainment and parkland precincts.

Families are also well positioned for access to a broad selection of established schools and education options across Strathfield and the surrounding Inner West.

[smartcode_project:default project_id=134873 project_image_fid=376181]

Omaya has operated in Sydney for more than 35 years, managing projects from acquisition and design through to construction and delivery. The family-owned company is both developer and builder of The Maybelle.

Apartments start from $560,000, with the development protected by 10-year Latent Defects Insurance.

Construction is well underway, with completion expected by the end of 2026 and move-in anticipated from Q1 2027.

[smartcode_project_cta:default project_id=134873]

The Maybelle brings 27-storey parkside tower to market near North Strathfield

Gold Coast

Meriton, which boasts&nbsp;its latest Gold Coast development,&nbsp;Ocean&nbsp;will transform the Surfers Paradise beachfront, have been seeking buyers with generous terms.

The tower will be home to both luxury residential and hotel suites under the Meriton Suites brand.

Australia&#39;s largest apartment developer offers a fixed 3 percent vendor financing, for up to two years and for 90 percent of the purchase price.

It is also available on NSW projects.

Ocean, rising 76&nbsp;storeys against the Gold Coast skyline, will be home to a five-star hotel, and bespoke residential apartments.

There&nbsp;will be a resident only sky pool and gym on level 33, beach club podium on level 5, and a retail precinct including&nbsp;cafes and a restaurant. 
 
Ocean will be home to 404&nbsp;apartments starting from level 33, featuring views which will tower over the neighbouring buildings. 
 
Designed by architects SJB, Ocean will be Triguboff&#39;s&nbsp;19th tower on the&nbsp;Gold Coast.

<div class="hugin">It will be the third tallest tower in the Gold Coast area.</div>

<div class="hugin">&nbsp;</div>

<div class="hugin">The tower will set the record for number of apartments in one building.</div>

<div class="hugin">&nbsp;</div>

<div class="hugin">Ocean&nbsp;is set for a 3833 sqm site on the Esplanade which&nbsp;Meriton&nbsp;bought for $58 million in 2017.</div>

<div class="hugin">&nbsp;</div>

<div class="hugin">*information of offers correct at the time of publishing</div>

Ocean will be home to 404 apartments starting from level 33, featuring views which will tower over the neighbouring buildings

jchancellor-FAypfDUnLy

Harry Triguboff's Meriton offering vendor finance for off the plan Ocean, Surfers Paradise highrise buyers*

There&#39;s been a significant uptick in apartments in Brisbane, as agents brace themselves for a wave of investment when the borders open.

According to property data firm CoreLogic, values rose 1.4&nbsp;per cent over August, nearly triple the growth of apartments in Melbourne (0.5%). The rolling quarterly gain of apartments in Brisbane is 6.7 per cent.

Brisbane&#39;s median apartment value reached a 2020 high of $390,000. Now it&#39;s $425,777.

The growth trend is expected to continue, backed in large part by billions of dollars in investment from both private and public sectors as part of the pipeline for the 2032 Olympics.

A similar growth pattern was seen in the long lead up to Expo 88, the biggest&nbsp;Bicentennial celebrations of the arrival of the First Fleet in Sydney Harbour. In the 11 year build up, the Brisbane LGA median house price grew by 278.8 per cent, with prices in South Bank and its surrounding suburbs seeing&nbsp;335.3 per cent gains.

The $625 million fair attracted more than 15.7 million visitors to Brisbane, and put South East Queensland on the map as a world recognised tourist destination.

A similar trend unfolded when the city hosted the 2014 G20 Brisbane Summit with property prices surging 112 per cent in Brisbane and 116 per cent in South Bank in the decade before the event.

With Brisbane starting to see an uptick in listings as part of Spring selling season, unlike much of Australia, Urban took a look at some of the best Brisbane apartments for sale on Apartments.com.au.

<h2>1. Trellis, South Brisbane</h2>

[smartcode_project:default project_id=108278 project_image_fid=173596]

Aria Property Group are a decorated Queensland developer who have continued to improve sustainability across their South East Queensland residential apartment developments with their&nbsp;newest tower, Trellis.

Described as both the most sustainable and livable to date, all 110 of the two and three bedroom apartments in the 12 story building&nbsp;have been designed by Rothelowman.

Reminiscent of an urban retreat, Trellis reflects a new style of resort living with 1,119 sqm of recreational amenity across the Temple of Wellness on the ground floor and the Residents&rsquo; Rooftop Club on level 13.&nbsp;

Apartments in Trellis start from $739,000 for a two-bedroom,&nbsp;two-bathroom apartment. Three-bedroom apartments are priced from $1,084,000 to $1,224,000.

<h2>2. Bide, Newstead</h2>

[smartcode_project:default project_id=102309 project_image_fid=163979]

Bide is the latest Newstead residential offering by Dibcorp Properties. It has been designed in collaboration with architects from Twohill &amp; James, Lat27 and Wiltshire Stevens Architecture.

It presents a new way of inner-city-living, with a range of special inclusions and an urban green space exclusively for residents to relax, unwind and even work from home.

Bide comprises 89 spacious one, two and three-bedroom apartments just three kilometres from the CBD.

Two-bedroom apartments start from $635,000.

<h2>3. Silk Lane, Woolloongabba</h2>

&nbsp;

[smartcode_project:default project_id=107345 project_image_fid=172022]

Silk Lane&nbsp;will give residents the best seats in the house when the sporting arena is back in a post-lockdown world.

The building&rsquo;s architectural fa&ccedil;ade, designed by&nbsp;Nettleton Tribe Architects, draws inspiration from the angular shapes of metal structure incorporated in the neighbouring Brisbane cricket ground, The Gabba.&nbsp;The appropriately named Skystand will look over the wicket for The Ashes, and the main hub of the 2032 Brisbane Olympic track and field events.

Developed by Sarazin, Silk Lane will home&nbsp;306 one, two and three-bedroom apartments.

Prices start from $449,000.

<h2>4. Rivello, Hamilton</h2>

[smartcode_project:default project_id=102922 project_image_fid=171473]

There&#39;s only a handful of apartments left at Rivello, the luxury apartment development by Brookfield Properties in Hamilton.

The 21-level building designed by&nbsp;Cottee Parker Architects has netted over 80 per cent of sales of the block of 150 apartments.

Brookfield Residential&nbsp;Properties&rsquo; Managing Director, Lee Butterworth, said buyers had responded well to Rivello.

&ldquo;There is certainly significant demand for Brisbane property in the current market and buyers recognise Rivello represents a rare opportunity to purchase a new apartment in a building on the Brisbane River,&rdquo; he said.

Brisbane's median apartment value reached a 2020 high of $390,000. Now it's $425,777.



jordan_55689

History points to how much the Olympics is set to impact Brisbane's apartment market values

Located&nbsp;at the northern tip of the Gold Coast, the affluent, residential suburb of Main Beach is an enviable location for budding investors and families who love the beachside lifestyle.

Just walking distance from some of the region’s most iconic beaches, dining precincts and celebrated recreational venues, it provides convenient access to everything this relaxed beachside location has to offer.

Although demographics point to a large portion of established independents, youth and elderly singles, families moving to Main Beach have been steadily growing.

This is all thanks to the convenience of living close by the Marina Mirage, which has an array of boutique shopping and waterfront dining experiences.

The area is also home to two of the Gold Coast’s most luxurious five-star hotels, the Sheraton Grand Mirage Resort and the decadent Palazzo Versace.

Over the past year alone, two-bedroom units in Main Beach have seen weekly asking prices grow 17.0 per cent, according to SQM Research.

This is significant when compared to Brisbane’s 12-month change of 6.5 per cent for two-bedders.

Urban takes a look at the top Main Beach apartments for sale on Apartments.com.au.

1. Lagoon Main Beach 
Developer: Drew Group

[smartcode_project:default project_id=108747 project_image_fid=188174]

Set to be the largest Main Beach development since the 1980s, Drew Group’s Lagoon will be set over a large amalgamated 4,000sqm site.

Designed by Plus Architecture and From Landscape Architects, the development will boast 248 apartments spread across two towers, rising 23 and 31 levels.

Residents will also have access to a range of luxury amenities, including a central lagoon-style pool and spa, complete with integrated cabanas and deck chairs.

2. La Mer 
Developer: Polites Property Group &amp; QNY Group

[smartcode_project:default project_id=95606 project_image_fid=171654]

Ideally located in the heart of Main Beach, La Mer boasts luxurious three and four-bedroom apartments with spacious floorplans exceeding 307sqm.

Designed by Archidiom, the residences feature two ocean-view balconies, a large walk-in pantry, spacious separate laundry and dedicated storage areas.

Among the development’s communal recreational facilities include a 13-metre pool, barbeque facilities, private sun lounges and a yoga lawn.

3. Pearl Main Beach 
Developer: Raptis

[smartcode_project:default project_id=106752 project_image_fid=169994]

Located at 3550-3552 Main Beach Parade, Pearl rises 30 floors and boasts 80 two and three-bedroom residences.

Pearl Main Beach offers a striking architectural presence and includes an exquisite lobby, rooftop pool and easy beach access.

Each residence maximises expansive views with floor-to-ceiling windows, while clean lines and a gentle palette inspire harmony and relaxation.

4. Midwater 
Developer: Heran Building Group

[smartcode_project:default project_id=7356 project_image_fid=82551]

Boasting 165 residences in one, two and three-bedroom configurations, Midwater apartments are now available in Main Beach.

Designed by Cottee Parker Architects, the development boasts stunning interior design, resort-style amenities and picturesque views year-round.

Resident facilities include fully-automated valet parking, a beachfront infinity lap pool, smart home automation, rooftop pool, wellbeing centre and beach access.

5. Belvedere 
Developer: Winten Property Group

[smartcode_project:default project_id=106819 project_image_fid=171997]

Belvedere is yet another addition to the growing, rich history of Main Beach, as the largest new residential block on Tedder Avenue.

Located just 300m from the beach and a massive 2,655sqm site, the refined and sophisticated façade reflects the quality of residences within.

Amenities include 24-metre lap pool, grand entrance, grand lobby, four-storey atrium, rooftop pool and resident dining spaces.

Over the past year alone, two-bedroom units in Main Beach have seen weekly asking prices grow 17.0 per cent, according to SQM Research

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Top five Main Beach apartments for sale on the Gold Coast

Offering a unique blend of inner-city convenience and coastal bliss, it is no surprise that owner-occupiers are acting quickly to secure an apartment at Allure.

The latest development by Macquarie York, Allure is &ldquo;inherently opulent and meticulously crafted&rdquo;, a resort-style development in the heart of the Chevron Island precinct.

Delivering 95 two, three and four-bedroom apartments, the project boasts generous floorplans and a sleek contemporary design by BDA Architects.

[smartcode_project:default project_id=21132 project_image_fid=33506]

Perfectly proportioned, generous living spaces boast a natural palette, providing a sense of ease and opportunity for you to bring your own sense of style to the space.

&ldquo;Whether you&rsquo;re entertaining or enjoying some private reflection time, you will always feel right at home&rdquo;, the project marketing reads.

[smartcode_project:default project_id=21132 project_image_fid=78750]

Among other design details are the subtle natural timbers and stone that celebrate the beauty of organic materials and connect the interiors with the landscaping outside.

Contemporary bathrooms feature a semi-frameless shower, large format tiling and intelligent storage.

[smartcode_project:default project_id=21132 project_image_fid=33507]

However, it&rsquo;s the wealth of facilities designed to enhance quality of life that are pulling in buyers to the Gold Coast development.

The rooftop, the pinnacle of Allure, delivers panoramic views from north to south, while residents can enjoy an exclusive lounge, barbeque and dining area, infinity pool as well as several viewing decks to take in the impressive vistas.

[smartcode_project:default project_id=21132 project_image_fid=33510]

A coastal aura and resort experience is felt as soon as you walk through the prominent lobby doors, with a double-storey atrium is crafted to draw natural light while bespoke lighting add a touch of elegance.

Chevron Island is a location that allows Allure to feel both secluded and connected.

[smartcode_project:default project_id=21132 project_image_fid=33511]

&ldquo;Everything you need to lead an exceptional life is at your fingertips, yet the hustle and bustle of modern life is kept at bay&rdquo;, the developers said.

The development is expected to reach completion in mid-2022 but discerning buyers should act fast to secure one of these exclusive residences.

[smartcode_project_cta: project_id=21132]

Perfectly proportioned, generous living spaces boast a natural palette, providing a sense of ease and opportunity for you to bring your own sense of style to the space

Why owner-occupiers are loving the Chevron Island apartments at Allure

Macquarie York&rsquo;s latest Gold Coast development, Allure, is set to deliver a luxurious living experience within the exclusive Chevron Island community.

Designed by BDA Architects, the development will feature 95 residences in two, three and four-bedroom configurations.

Director of BDA Architects, Darren Greenaway, says &ldquo;[it is] ambitious in execution and extravagant in vision, this landmark development will stand as the ideal address for a suburb on the move.&rdquo;

[smartcode_project:default project_id=21132 project_image_fid=33508]

Situated on the corner of Burra Street and Dalpura Street, residents will be immersed in the art and celebration that defines the Gold Coast.

With works on a nearby cultural precinct underway, Allure will be nearby a thriving 16.9-hectare destination for both visitors and locals.

The precinct will offer a 5,000-capacity garden-style amphitheatre, as well as a pedestrian and cycle bridge connecting Chevron Island and Surfers Paradise.

[smartcode_project:default project_id=21132 project_image_fid=78751]

&ldquo;Artscape works around Evandale Lake will activate artistic programmes, markets, festivals, cinema and family recreation&rdquo;, the project marketing reads.

For those who enjoy indulging in great food, Surfers Paradise offers some of the finest choices of dining options, with prime culinary destinations including Etsu Izayaka, Seascape and QT Hotels&rsquo; Bazaar.

Defined by its coastal lifestyle and beautiful beaches, residents can enjoy being within minutes of Surfers&rsquo; sprawling coastline.

[smartcode_project:default project_id=21132 project_image_fid=33895]

Clear waters and white sandy beaches boast &ldquo;a true paradise&rdquo;, perfect for surfers, swimmers, joggers and sun-seekers.

The new foreshore is active throughout the day with walkers and cyclists taking advantage of the beachfront and boulevard.

One of Australia&rsquo;s largest and Queensland&rsquo;s premier shopping destinations is within close proximity to the development, the recently renovated Pacific Fair, as well as other boutiques and markets.

[smartcode_project:default project_id=21132 project_image_fid=33509]

A shopping mecca for most visitors, the Gold Coast offers great shopping spots, including Chevron Renaissance, Orchid Avenue and Marina Mirage Shopping Centre.

Surfers Paradise is also an entertainment precinct that makes the neighbourhood so desired by its residents.

&ldquo;Indulge in five-star luxury at the newly revamped Star Casino or hit the fairways at some of Australia&rsquo;s most renowned golf courses&rdquo;, the developers said.

There will always be something to satisfy your social appetite, with the Surfers Paradise light rail station being moments from your door, connecting you to everything there is to offer on the Gold Coast.

[smartcode_project_cta: project_id=21132]

Defined by its coastal lifestyle and beautiful beaches, residents can enjoy being within minutes of Surfers’ sprawling coastline

Spotlight on Chevron Island: What's within walking distance of Allure apartments

So, if you are considering a Queensland property to call home; what can you enjoy doing whilst living in this beautiful state? Keep reading as we take a deep dive into everything you need to know about living in Queensland and some tips for buying property there.

Davis Gale

The ultimate guide to buying off-the-plan property in Queensland in 2021

Chevron One, one of the newest towers planned for Chevron Island on the Gold Coast, offers a number of floorplans and interior design options for residents among the 236 one, two, three and four-bedroom apartments.

Delivered by Bensons Property Group and rising 41&nbsp;levels, the stylish high-rise features an organic sculptural form and rotating geometry that maximises the views.

Designed by Marchese Partners, Chevron One is also home to nearly 2000 sqm of resort-style amenities, including a residents&rsquo; lounge, floating cinema, dining facilities and sculpted garden.

[smartcode_project:default project_id=6515 project_image_fid=68834]

The high-end project boasts interiors with high-quality finishes, open plan living spaces and an abundance of natural light that showcases the wide engineered timber floorboards.

Floor Plan options still available for purchase:

<a href="/new-apartments/chevron-one-36-46-stanhill-drive-chevron-island"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chevron_-_2_bed.jpg" /></a>

<ul>
	<li>Two Bed, two bath, two parking spaces, 132 sqm - Priced from $1,016,500 (pictured above)</li>
	<li>Three bed, two bath, two parking spaces, 153 sqm - Price from $1,385,000</li>
	<li>Four bed, two bath, two parking spaces, 236 sqm - Priced from $3,325,000 (pictured below)</li>
</ul>

<a href="/new-apartments/chevron-one-36-46-stanhill-drive-chevron-island"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chevron_-_4_bed.jpg" /></a>

The kitchens are designed by the head chef of Vue De Mone, Shannon Bennett. Bennett has designed apartment kitchen&#39;s before, having designed the futuristic kitchen in the penthouse of the Sapphire by the Gardens penthouse in Melbourne. That has its own meat ageing cabinet and its own herb garden

The Chevron One kitchen&rsquo;s will be fitted with Miele appliances, engineered stone, modern tapware and feature accents that blend with the apartment&rsquo;s design scheme.

[smartcode_project:default project_id=6515 project_image_fid=167319]

The large bedrooms come with neutral walls and plush wool-blend carpets, as well as textured wood-grain cabinetry. There is also ducted air conditioning to provide optimal heating and cooling all year round.

Bathrooms are designed to feature semi-frameless glass, wall-mounted vanities and sleek cabinetry illuminated by ambient lighting.

[smartcode_project_cta: project_id=6515]

The high-end project boasts interiors with high-quality finishes, open plan living spaces and an abundance of natural light that showcases the wide engineered timber floorboards.

Inside the quick-selling Chevron One apartments on Chevron Island in Surfers Paradise

The Melbourne-based&nbsp;Beck development family have secured a landmark site in Coolangatta on the Gold Coast.

Beckdev, headed by property industry veteran Max Beck and his son Ben, has already engaged&nbsp;BDA Architecture to create Palais Coolangatta, an innovative apartment tower&nbsp;on the&nbsp;31-35 McLean Street site.

The double block totalling 2,355 sqm homes Jazzland, one of many jazz halls that popped up in Coolangatta in the late 1930&rsquo;s, as well as a car park.

Ben Beck, a director at Beckdev who relocated to the Gold Coast from Melbourne a few years ago, said they wants the tower to be&nbsp;sympathetic to the nostalgia and history of the location.

&ldquo;This site holds an important part of the history of Coolangatta and our final design will reflect that,&rdquo; Beck said.

<a href="/developments/gold-coast-qld?source_news_article_id=103162&amp;ref=news_body_link"><img alt="" height="797" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gc_newest_tile_jpeg_13.jpg" width="1200" /></a>

&ldquo;Our connection to the past underpins our sense of community, so it&rsquo;s our intention to restore, re-use and recreate this unique social heritage to ensure the fa&ccedil;ade and dance floor live on in some form.&rdquo;

Jazzland, which at one stage was known as Jazzland Dance Palais, officially closed in 1951, with its history and building lost to successive commercial and retail tenants for three generations since.

&ldquo;We&rsquo;re delighted to have secured such a prominent site for an exciting new residential development in the heart of Coolangatta, just a stone&rsquo;s throw from one of the Gold Coast&rsquo;s iconic beaches,&quot; Beck added.

&ldquo;We&rsquo;re now working closely with BDA&rsquo;s architects to ensure this project is welcomed by the local community for an innovative design that also pays tribute to a long-forgotten part of our history that delighted so many generations before us.&quot;

About the developer

Max began his career as a carpenter with a major Melbourne building group, Clements Langford, who built the landmark projects, Myer Emporium and the Spires on St Paul&rsquo;s Cathedral.&nbsp;

In 1976, Max established Becton, what was considered&nbsp;a respected and highly successful property development, construction and investment company that jump started his&nbsp;successes&nbsp;in the building and construction industries today.

Ben and Max are renowned for delivering a foray of quality and landmark developments in Sydney and Melbourne, including one of Australia&rsquo;s most important heritage building restorations in 333 Collins Street in Melbourne.

The double block totalling 2,355 sqm homes Jazzland, one of many jazz halls that popped up in Coolangatta in the late 1930’s, as well as a car park

Beckdev secure Coolangatta site, plan apartment tower

Bensons Property Group&rsquo;s Gold Coast landmark development, Chevron One, is set to become the first luxury tower on Chevron Island.

The tower will rise above the new arts and cultural precinct and deliver 236 one, two and three-bedroom apartments designed by international architects Marchese Partners.

&nbsp;

[smartcode_project:default project_id=6515 project_image_fid=167321]

Organic architecture envelops the residence, with the geometry of the balconies creating a dynamic fa&ccedil;ade.

&ldquo;Chevron One&rsquo;s organic sculptural form is inspired by the iconic Gold Coast symbols of the sun, beach and ocean&rdquo;, said Marchese Partners chairman Eugene Marchese.

&nbsp;

[smartcode_project:default project_id=6515 project_image_fid=167320]

The luxury project boasts exceptional interiors, with high-quality finishes, intuitive spaces and spectacular views.

Open plan living spaces and an abundance of natural light showcase the refined elegance of each apartment.

<blockquote>
&ldquo;Chevron One features generous, sweeping balconies that offer expansive views of Surfers Paradise, the hinterland, the river, sandy beaches and the ocean&rdquo; 
Bensons Property Group
</blockquote>

Celebrated chef Shannon Bennett, best known as the head chef of Vuedemonde at Melbourne&#39;s Rialto Tower, has designed the apartment&rsquo;s kitchen.

The functional &ldquo;heart of the home&rdquo; boasts Miele appliances, engineered stone, modern tapware and feature accents that blend with the apartment&rsquo;s design scheme.

Bathrooms are designed to feature semi-frameless glass, wall-mounted vanities and sleek cabinetry illuminated by ambient lighting.

[smartcode_project:default project_id=6515 project_image_fid=68840]

Textured wood-grain cabinetry is also featured in the ensuite of the master bedroom while neutral walls and plush carpets provide opportunities for residents to add their own sense of style.

Residents at Chevron One will enjoy exclusive resort-style amenities of Club One Residents Club, with an area spanning over 1,200 sqm.

&nbsp;

[smartcode_project:default project_id=6515 project_image_fid=68839]

Amenities include a concierge service, a number of swimming pools, a gymnasium, library, residents&rsquo; lounge and dining space, as well as a yoga and sculpture garden.

The outdoor pool and spa also connect to an alfresco barbecue and Teppanyaki dining area, as well as an outdoor cinema.

Two-bedroom apartments in the project begin from just $705,000, with three bedroom apartments priced from $1,175,000. Chevron One is expected to be completed in mid-2023.

[smartcode_project_cta: project_id=6515]

The luxury project boasts exceptional interiors, with high-quality finishes, intuitive spaces and spectacular views

Inside the apartments in Chevron One on the Gold Coast

There is nothing better than a spectacular seaside view, witnessing stunning sunsets and breathing in the fresh sea air to provide you with a sense of peace.&nbsp;

Whether you&rsquo;re into spending time in the water, relaxing on the shore or just observing the scenery from above, these apartments are for you.

Here are six properties in Gold Coast with stunning seaside views that you can secure under $749,000.

<h2>1. Midwater, Main Beach</h2>

One-bedroom apartment from $649,000

Developer: Heran Building Group

[smartcode_project:default project_id=7356 project_image_fid=82548]

Located on Main Beach Parade, Midwater Apartments feature breathtaking 360 degree sea views, stunning interior design and each home even has one-touch Smart Home Automation installed.

Midwater Apartments has beach access to Surfers Paradise and also offers a large range of luxurious amenities including a beachfront infinity pool as well as a rooftop pool. Additionally Midwater features a fully equipped well-being centre with a gymnasium, an outdoor yoga space, and also a steam room and sauna.

Midwater has parking sorted too, with a fully-automated valet parking system available for resident use.

<h2>2. Encore, Broadbeach&nbsp;</h2>

Two-bedroom apartments from $730,000

Developer: Andrews Projects

[smartcode_project:default project_id=14827 project_image_fid=154118]

Encore Broadbeach represents the quintessential Gold Coast lifestyle with floor-to-ceiling windows and oversized balconies highlighting the panoramic views of Gold Coast&rsquo;s skyline and iconic beaches.

Encore also boasts resort-style amenities such as a 25 metre heated lap pool, gym, private sauna and yoga lawns.

This apartment building is well located and is close by world famous beaches and public parks, a local dining precinct, shopping centres and other places of interest including The Star Casino and The Gold Coast Exhibition Centre.

3. Koko, Broadbeach

Two-bedroom apartments from $719,000

Developer: Morris Property Group

[smartcode_project:default project_id=6995 project_image_fid=86615]

Inspired by easy urban living and the buzzing lifestyle that this region has to offer, Koko entices with its boutique charm and urban sophistication.

Koko apartments is perfectly located to the soothing sands and sparkling waters of Broadbeach, as well as World Class parks and walk and cycle ways.

Each apartment features stone kitchens with fitments by Parisi and premium appliances by Franke. Koko takes relaxation to a new level of sophistication, offering a lap pool, a modern gym facility, and above street level private outdoor entertaining areas and gardens for its residents to relax and unwind.

<h2>4. Opus, Broadbeach</h2>

Two-bedroom apartments from $749,900

Developer: Morris Property Group

[smartcode_project:default project_id=6999 project_image_fid=86625]

Opus apartments capture the breathtaking views of Surfers Paradise&rsquo;s Skyline and the Pacific Ocean.

These Chelsea Avenue residences feature intelligent architecture and superior finishes, crafting the perfect open living space. Bespoke stone kitchens are built in with generous amounts of bench space and storage and are also equipped with Smeg appliances.

Opus apartments offer a residents-only haven with its tranquil two-level recreation deck, dazzling open-air pool, beautifully landscaped yoga lawn, fully equipped gym and green spaces with sun lounges and barbeque areas.

<h2>5. The Star Residences, Broadbeach</h2>

Two-bedroom apartments from $742,000

Developer: Far East Consortium

[smartcode_project:default project_id=7840 project_image_fid=85723]

The Star Residences is Gold Coast&rsquo;s newest world-class integrated resort development. The apartment is a short walk to world-class facilities, beaches and the local railway station.

Each apartment is lively and spacious and features dramatic views overlooking Gold Coast&rsquo;s beaches and hinterland. Apartments feature floor-to-ceiling windows which allow for natural light to flow in, timber floors and designer kitchens with high-end European appliances.

The Star Residences caters to looking after families with a kids club and play areas for children as well as a lap pool, a gym and sauna for parents. Families can also enjoy dining areas with barbeques and even a private dining room that overlooks the Gold Coast. Residents also have access to the five-star hotel services on offer.

<h2>6. Ocean, Surfers Paradise</h2>

One-bedroom apartment from $425,000

Developer: Meriton

[smartcode_project:default project_id=7974 project_image_fid=72339]

Soon to be the tallest high-rise building in the Gold Coast, Ocean apartments will stand at 252 metres and 76 levels tall. These apartments are fitted with floor-to-ceiling windows that allow for all residents to experience uninterrupted beachfront views.

Residents will have exclusive access to on-site hubs including a beach club precinct, an indoor swimming pool and sauna, a sky gym, a childcare centre and multiple cafes along the waterfront.

Ocean apartments are located alongside Gold Coast&rsquo;s vibrant retail district, rail station and the beach is only a few minutes from the front door.

See similar articles;&nbsp;

<a href="/news/qld/la-mer-main-beach-apartment-tower-launch-sales">La Mer, Main Beach apartment tower set to launch sales</a>

<a href="/news/qld/turrisi-properties-make-first-gold-coast-foray-with-broadbeach-tower-plans">Turrisi Properties make first Gold Coast foray with Broadbeach tower plans</a>

<a href="/news/qld/de-luxe-apartments-set-to-tower-over-old-burleigh-theatre-site">De-Luxe apartments set to tower over Old Burleigh Theatre site</a>

&nbsp;

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