Abadeen has released the whole-floor penthouse crowning its recently completed <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences</a> development in Cremorne, bringing the near-300 sqm residence to market for the first time.

Occupying the entire top floor of the boutique Lower North Shore development, the penthouse includes 221 sqm of internal living and a 74 sqm wraparound terrace, with a prized north-facing aspect taking in views across Middle Harbour.

The residence has been completed and fully furnished following a collaboration between Abadeen Executive Chairman Justin Brown and internationally recognised interior designer Jack Freeman, Founder and Managing Director of FREEMAN &amp; CO.

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and Freeman approached the penthouse as a finished home, sourcing furniture, artwork, lighting and objects from Australia and overseas.

[smartcode_project:default project_id=114246 project_image_fid=378718]

Pieces from Parisian design house Pierre Augustin Rose sit alongside contemporary artworks and bespoke lighting, with Freeman drawing on recent visits to PAD Paris and Salone del Mobile Milano for the final collection.

Brown said the aim was to create a penthouse that felt more like a large-scale private home than a traditional apartment.

"The experience begins the moment the lift doors open. You're welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.

"Every time someone walks through the front door they pause. It's not just the view, it's the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly.

"It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living."

[smartcode_project:default project_id=114246 project_image_fid=378713]

A secure lift provides exclusive access to the penthouse level, opening to a dedicated arrival foyer and dining area before the residence expands into its main living and entertaining spaces.

Floor-to-ceiling glazing runs across the northern side of the home, connecting the interiors with the terrace and Middle Harbour outlook.

The penthouse also features a fireplace and substantial chef's kitchen, while the wraparound terrace has been designed to accommodate both everyday outdoor living and larger-scale entertaining.

[smartcode_project:default project_id=114246 project_image_fid=378720]

Freeman said the interiors had been deliberately kept restrained to complement the scale, natural light and outlook already established by the architecture.

"The penthouse is a serene study in quiet luxury," Freeman said.

"The interior pairs soft, sculptural forms with warm timber, pale stone and a restrained neutral palette. Curated artwork and metallic accents add depth, while abundant natural light creates a calm, effortlessly refined atmosphere. In my world, less is always more."

Freeman said the approach was centred around collecting individual pieces rather than simply decorating the apartment.

"Every material, every object and every piece of furniture has been curated with intention. I am a true believer in collecting versus decorating.

"The architecture already provided extraordinary natural light, remarkable volume and an uninterrupted connection to Middle Harbour. Our role was to complement those qualities with unique one-of-a-kind pieces of fine art and collectible design sourced from recent travels around the world."

[smartcode_project:default project_id=114246 project_image_fid=378694]

Among the collection are solid bronze sculptures by Lorenzo Quinn, alongside a curated crystalware collection and pieces sourced from international design fairs.

Park Residences sits opposite Cammeray Golf Club, Cammeray Croquet Club and Grand Slam Tennis Cammeray, around 300 metres from Neutral Bay Village and its established collection of restaurants, cafés and retail.

Brown said the combination of a whole-floor floorplan, northern aspect and proximity to Neutral Bay was becoming increasingly difficult to find on the Lower North Shore.

"Completed whole-floor penthouses with a sun-drenched north-facing aspect and sweeping Middle Harbour views are exceptionally rare," Brown said.

"Add a quiet position opposite golf, croquet and tennis facilities, a level walk to Neutral Bay Village and only minutes to the CBD, and you have a lifestyle that's incredibly difficult to replicate.

"This is a home that offers the privacy and generosity of a luxury residence together with the convenience of one of Sydney's best-connected harbourside locations."

The penthouse will be exclusively marketed by SRM Residential.

[smartcode_project_cta:default project_id=114246]

Joel Robinson

Abadeen unveils penthouse at Park Residences in Cremorne

New Brisbane developer Dalcott has unveiled Marrone, the first of three residential projects it is planning in and around Browning Street in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/marrone-south-brisbane-39-browning-street-south-brisbane-qld-4101">Marrone</a> will comprise 97 predominantly two- and three-bedroom apartments, with larger residences aimed squarely at the owner-occupier market.

The project will sit in a quiet pocket of South Brisbane between South Bank and West End, close to the restaurants, cultural attractions and riverfront amenity that have driven the suburb's continued transformation.

Dalcott is targeting buyers looking for more space and amenity than has traditionally been offered in the inner-city apartment market, particularly downsizers and professionals wanting to remain close to the city.

[smartcode_project:default project_id=149951 project_image_fid=377072]

Resident facilities will be concentrated around an extensive rooftop amenity offering, including a swimming pool, spa, infrared sauna, warm and cold magnesium plunge pools, private lounge, dining room and outdoor entertaining areas.

Dalcott Managing Director Lachlan Cottee said South Brisbane's combination of lifestyle, connectivity and established character had been central to the approach to Marrone.

“South Brisbane offers a combination of lifestyle, connectivity and character that’s difficult to replicate elsewhere in Brisbane,” Cottee said.

“Our focus has been on creating homes that feel connected to that environment while providing the level of design, functionality and quality that today's owner-occupiers expect.”

The residences will feature an expressive material palette. Italian Calacatta Viola marble, known for its deep burgundy veining, will be paired with aged brass tapware, Chestnut engineered timber flooring and Tuscan Oak joinery.

<img alt="Marrone" data-entity-type="file" data-entity-uuid="b8d833da-3b30-496a-ae30-07bdff371b50" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.35%E2%80%AFAM.png?VersionId=P6DAgOfaQzIXljKKK5j3e5NhWtrHIu9G" />

Bathrooms will feature Nara Japanese ceramics and glass bricks, while clay, walnut and brass lighting will be used throughout the apartments.

Dalcott has appointed Realm Projects, led by Managing Director Shane Foley, to handle sales and marketing following previous sold-out collaborations between the groups.

Foley said the Brisbane apartment buyer had become increasingly focused on the quality of the home itself rather than simply securing an inner-city address.

“We expect to see strong demand from buyers who still want all the advantages of inner-city living but aren’t prepared to compromise on the quality of their home,” Foley said.

“Many will be downsizers looking to leave behind the maintenance of a traditional family home without giving up the space they enjoy, while others are likely to be professionals wanting a residence that reflects the way they live today.”

“Marrone responds directly to that demand, with generous floorplans, exceptional resident amenity and a location that places some of Brisbane’s best dining, entertainment and cultural attractions within walking distance.”

<img alt="Marrone" data-entity-type="file" data-entity-uuid="61f7b22f-899e-4c0f-940a-7d3ab1bfb93a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%2010.52.44%E2%80%AFAM.png?VersionId=PvN1JYxBgUpyCB7efKo52WGdSDs9nmim" />

Marrone will be the first project delivered as part of Dalcott's broader investment in the precinct.

It will be followed by La Terra, a boutique project comprising penthouse-style, single-level apartments on a northeast corner site with extensive resident amenity and city views.

Cottee said Marrone represented the first stage of the group's longer-term plans for the area.

Dalcott was established in 2025 by Lachlan Cottee and Ben Dalgliesh, combining development and construction capability under an integrated model and focusing on architecturally considered residential projects.

Marrone will initially be offered through a pre-release registration campaign ahead of its broader public launch.

Dalcott targets owner-occupiers with South Brisbane debut Marrone

Parnell Developments is the latest to seek significant uplift through the NSW Government's Housing Delivery Authority on a Strathfield site previously approved for a much smaller apartment development.

Parnell has sought approval for a 32-storey mixed use tower across&nbsp;<a href="https://www.apartments.com.au/new-apartments/7-lyons-street-strathfield-nsw-2135">3-7 Lyons Street and 18 Parnell Street</a>, a&nbsp;1,857 sqm site around 400 metres from Strathfield Station. The building would yield 160 apartments, 15 per cent of which will be dedicated affordable as per the government mandate for buildings seeking additional uplift.

Approved previously was a nine-storey building back in 2022 with just over 30 apartments. That approval came prior to the project being&nbsp;progressively reconsidered as planning policy shifted toward greater density around transport hubs.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="c5af5281-a643-4eb2-b8c4-0081b59c04c7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.16.48%E2%80%AFAM.png?VersionId=37bd3mI7rHNpThOV_75VO8xsGFwWOi1u" />

Turner has designed the latest building that would replace&nbsp;existing detached homes across the four lots.

The apartment mix comprises 22 one-bedroom apartments, 107 two-bedroom and two-bedroom-plus configurations, and 31 apartments with three or more bedrooms. The scheme also includes 203 car spaces across six basement levels and 58 bicycle spaces.

The proposal has been designed around a three-storey podium addressing Lyons Street, with the tower rising above and stepping toward its upper levels.

Turner said the podium was deliberately scaled to respond to the existing street, while the taller element has been designed as part of the emerging skyline anticipated around Strathfield Town Centre and the wider Homebush transport-oriented development precinct.

The Lyons Street frontage would have a more active, pedestrian-focused character, incorporating the commercial tenancy, landscaping and a brick-framed podium with an awning.

<img alt="Strathfield" data-entity-type="file" data-entity-uuid="14b20874-b8c3-4ac7-bc03-92be9a69fb78" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.48%E2%80%AFAM.png?VersionId=av.9TxtqIRTC6v3PkSuu1rL9rreWoe2h" />

Parnell Street, which faces the railway corridor, has been given a different architectural treatment, with double-height breeze blocks, landscaping and communal areas used to soften the interface with the rail infrastructure.

The tower itself uses curved and recessed facade elements, with wave-like indentations across the northern elevation breaking the building into three vertical forms.

A palette of grey concrete, brick and breeze blocks is complemented by clay and terracotta accents, while the upper tower adopts a lighter expression through articulated slab edges, vertical fins and recessed glazing.

Residents would have access to 467 sqm of communal open space spread across three levels. The ground floor would accommodate the more active resident areas, including barbecue and group gathering spaces and an internal communal room capable of being used for working from home.

A more passive viewing deck is proposed at level three, overlooking the ground-level landscaping and neighbouring tennis courts, while a rooftop "sunset deck" at level 30 would provide another social and relaxation space.

<img alt="Parnell" data-entity-type="file" data-entity-uuid="c3dce401-a80f-4682-8471-4caa01180880" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%209.17.34%E2%80%AFAM.png?VersionId=Xyo8JVqbOhSJXNy6Ih.1cHL.O6i0bGR." />

&nbsp;

&nbsp;

&nbsp;

Strathfield has been earmarked for substantial change through the Strathfield Town Centre planning work and the nearby Homebush TOD precinct.

Turner's report says the project has been designed to act as a transition between the existing low and mid-rise development surrounding the site and the taller built form expected to emerge across the town centre.

The proposal is being assessed as State Significant Development under the HDA pathway, alongside the concurrent request to amend the Burwood Local Environmental Plan.

First look: New apartment tower pitched for Strathfield Town Centre precinct

An $18 million penthouse has hit the market in Main Beach as construction tops out on La Mer, the $155 million apartment development rising just metres from the beach.

Spanning around 600 sqm across the top two levels of the 29-storey tower on Main Beach Parade, the four-bedroom penthouse is one of the latest eight-figure residences to test the upper end of the Gold Coast apartment market.

Its launch comes amid continued activity at the very top of the market, following the $30 million off-the-plan sale of a Burleigh Heads penthouse earlier this year, which surpassed the Gold Coast's previous $24 million apartment record set in 2023.

The <a href="https://www.apartments.com.au/new-apartments/la-mer-main-beach-3580-main-beach-parade-main-beach-qld-4217">La Mer penthouse</a> has been designed as a private residence in the sky, with 360-degree views spanning the ocean, Broadwater, hinterland and Gold Coast skyline.

[smartcode_project:default project_id=95606 project_image_fid=378731]

All four bedrooms have ensuites, while the ocean-facing master retreat occupies around half of the upper level and includes its own lounge, private balcony, two walk-in wardrobes and an oversized ensuite with a freestanding stone bath positioned to take in the views.

The residence also features a kitchen designed to accommodate a private chef, a 3.6-metre island bench, expansive butler's pantry, wine cellar and integrated bar.

[smartcode_project:default project_id=95606 project_image_fid=378732]

A rooftop pool and substantial outdoor entertaining area with its own kitchen sit above the residence, while a grand staircase connects the two internal levels. The penthouse also has its own express lift.

OTP Group Director James Elliott, who is marketing La Mer, said the penthouse was expected to appeal to high-net-worth buyers seeking either a permanent Main Beach residence or Gold Coast holiday home.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location, not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” Elliott said.

“We’re anticipating interest from high-net-worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

[smartcode_project:default project_id=95606 project_image_fid=378736]

La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said topping out the tower had provided the opportunity to release the project's most significant residence.

“We’ve worked with internationally-recognised studio Sici Design on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake. Every element has been thoughtfully designed to enhance quality of life for those who call it home,” Sakha said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.”

Sici Design Founder and Director Maria Papadopoulos said the extensive views became an integral part of the interior design rather than simply something the residence was designed around.

“The views weren't something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” Papadopoulos said.

“Luxury isn't defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

The interiors combine Austral Dream Dolomite natural stone and travertine with timber flooring and a restrained coastal palette.

[smartcode_project:default project_id=95606 project_image_fid=378734]

Designed by Plus Studio, La Mer is one of the more boutique additions to the rapidly changing Main Beach apartment market.

The tower comprises just 24 full-floor, three-bedroom plus multipurpose room apartments below the two-level penthouse, giving the project a considerably lower density than many of the larger towers being developed across the Gold Coast.

Residents will have access to a pool and spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn and outdoor beach shower.

The penthouse has been released as part of the final collection of residences at La Mer, with remaining apartments priced from $4.3 million.

Construction is expected to complete later this year, with a fully furnished display apartment now open on level four.

[smartcode_project_cta:default project_id=95606]

ODUS releases $18 million penthouse crowning La Mer Main Beach

<a href="https://www.apartments.com.au/developers/far-east-consortium">Far East Consortium</a> is preparing to commence construction on <a href="https://www.apartments.com.au/new-apartments/640-bourke-street-melbourne-640-bourke-street-melbourne-vic-3000">640 Bourke Street</a> this October, marking the next milestone for the Melbourne CBD development and its higher-end Eliza Collection.

Spanning levels 44 to 68 of the 68-storey <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a>-designed tower, the Eliza Collection has been conceived as a lower-density offering within the broader development, with only five apartments on each floor, dedicated lift access and a collection of resident spaces reserved exclusively for Eliza Collection residents.

The Eliza Collection forms part of Far East Consortium's broader move toward larger-format residences at 640 Bourke Street, where the number of apartments was reduced from earlier plans as apartment sizes increased.

[smartcode_project:default project_id=509 project_image_fid=365685]

"What it's meant for 640 Bourke is we've actually reduced the number of apartments. We've increased the overall size of the apartments. We don't have any studios in here, and what that does for a project is it elevates it," Far East Consortium Director of Sales and Marketing Lauren Sheldon said.

Rothelowman Associate Jun Chang said the design process provided an opportunity to create more generous floorplans.

"We were given the opportunity to be more generous. The apartments became bigger and squarer than any other apartments which had been designed in the CBD before that."

[smartcode_project:default project_id=509 project_image_fid=368869]

That thinking carries through to the Eliza Collection, where the residences have been designed around the space and functionality associated with a larger home, but positioned high above the centre of Melbourne.

Kitchens are equipped with Gaggenau appliances, a butler's pantry, temperature-controlled wine cabinet and sculptural pendant lighting, while engineered timber flooring, stone and porcelain finishes and custom cabinetry feature throughout the broader interiors.

Privacy and security are another point of distinction. Eliza Collection residents have dedicated lift access, while 640 Bourke Street will provide concierge services and secure resident parking. Short-stay accommodation, including Airbnb, will not be permitted within the development.

[smartcode_project:default project_id=509 project_image_fid=365689]

Eliza Collection residents will also have exclusive access to selected amenity spaces across levels one and three of the restored Eliza Tinsley building. These include the Salon with grand piano, an art therapy room, private dining rooms and treatment rooms.

They sit within more than 3,000 sqm of amenity planned across 640 Bourke Street, alongside facilities including a pool, gym, whisky lounge and further social and wellness spaces.

The Eliza Tinsley building itself is central to the wider project's identity. Rather than treating the existing Eliza Tinsley façade as a separate element, Rothelowman used it as a starting point for the architecture of the new tower, with the historic building to accommodate the project's gallery and lobby.

"It's a significant asset and wants to be celebrated and experienced by all residents every single time they go in and out of the building," Rothelowman Principal Stuart Marsland said.

[smartcode_project:default project_id=509 project_image_fid=368872]

The tower will rise behind the retained heritage building at 640 Bourke Street, placing residents within walking distance of Southern Cross Station, Flagstaff Gardens, Queen Victoria Market and the Docklands waterfront.

With construction scheduled to begin in October, Far East Consortium has established an onsite display gallery at 640 Bourke Street, including fully built apartments that allow the project's layouts, materials and finishes to be inspected at full scale.

A fully built Eliza Collection apartment is also available to view at the display suite by appointment ahead of the planned October construction commencement.

Eligible purchasers who buy before construction commences can secure the full available off-the-plan stamp duty savings, subject to eligibility and applicable conditions.

[smartcode_project_cta:default project_id=509]

Far East Consortium brings Eliza Collection to 640 Bourke Street ahead of October construction start

Gold Coast Apartments

The Gold Coast&nbsp;apartment market is continuing its bull run of sell-outs.

The latest comes from Palm Beach, where The Tally, the 45-apartment development on Twenty-Eighth Avenue, sold out in under three months.

The marketing began in mid-July, where half of the apartments were accounted for in less than two weeks through KM Sales and Marketing agents Todd Matheson and Chez Fraser.

Matheson says around 70 per cent of apartments went to locals.

[smartcode_project:default project_id=95222 project_image_fid=170590]

&quot;It was a huge success, with big pricing per square metre bettering anything else that side of the Gold Coast Highway&quot;, Matheson added.

The Tally, to the western side of the Gold Coast Highway but still just a stone&#39;s throw from the beach, was the work of Scott Dolso&#39;s MVGS Property Group.

They had BDA Architecture design the nine-level building, which in their design statement said was inspired by the natural landforms of Burleigh Headland and Tallebudgera Creek, the fluid movements of waves, and the subtle curves of the creek.

&quot;The architectural form and colour tones pay homage to the local context and history,&quot; the statement read.

[smartcode_project:default project_id=95222 project_image_fid=170588]

A raft of first home buyers hit the enquiry submission early in the marketing campaign, with the one-bedroom apartments priced from $450,000, which included a car space Unsurprisingly, they were the first to be snapped up.

MVGS recently developed Canopy, a similar development of 49 apartments&nbsp;also designed by BDA, nearby at 3-7 Twenty Fourth Avenue.

A number of the buyers in The Tally came&nbsp;from Canopy.

The Tally, just a stone's throw from the beach, was the work of Scott Dolso's MVGS Property Group

MVGS secure sell-out of The Tally, Palm Beach apartments

The Melbourne-based apartment developer Caydon are the latest southern developer branching out in to Queensland.

They&#39;re starting on the popular Gold Coast, but aren&#39;t building in the heart of the popular tourist hub.

Their first project will be in Miami, just south of Mermaid Beach at the quieter, northern end of the Gold Coast.

Caydon, who always use their in house design team, has lodged plans for a boutique 18-level apartment tower with just 51 apartments, a maximum of four apartments per floor, on the Miami dress circle The Esplanade.

<a href="/new-apartments/burly-residences-north-burleigh-264-268-the-esplanade-burleigh-heads">To keep up to date with the development and its launch, enquire here</a>

The front facade is the host of fins that represent the sunrise from the ocean, with the fins located on the opposite facade telling the story of shadows rays to fall, the design statement submitted by Caydon to the Gold Coast City Council read.

&quot;The transition of fins create unique but strong looks in each and every angles.&quot;

<img alt="" height="704" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/caydon_266_the_esplanade_miami_1.jpg" width="1200" /> 
The curves&nbsp;of the&nbsp;tower. Image credit: Caydon Design

The proposed building, at 266 The Esplanade, has been articulated to maximise ocean views.&nbsp;

There will be 35 two-bedroom apartments and 14 three-bedroom apartments, some of both configurations coming with a study, and a sprawling sub penthouse and penthouse.

<a href="/new-apartments/burly-residences-north-burleigh-264-268-the-esplanade-burleigh-heads">To keep up to date with the development and its launch, enquire here</a>

The penthouses will span the entire level and will each have&nbsp;three bedrooms, each with their own walk-in-robes and ensuites, three balconies, two studies, and a walk in pantry behind the open plan kitchen, living and dining area.

The&nbsp;penthouse starts at level 17 and has two levels, with stairs leading up to a private rooftop terrace with a lap pool and spa, outdoor kitchen, and lounge and dining areas.

<img alt="" height="669" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/caydon_266_the_esplanade_miami_4.jpg" width="1200" /> 
The glass facade of the&nbsp;tower. Image credit: Caydon Design

The resident amenity will be located on ground level, and will feature a gym, swimming pool, a spa, a yoga lawn, and a sauna.

&quot;The recreation deck was designed to make real connection with the vibrancy and vitality that beach side living offers,&quot; the design statement continued.

Currently on The Esplanade&nbsp;block is North Burleigh Place, an old low-rise apartment building.

<img alt="" height="856" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/caydon_266_the_esplanade_miami_5.jpg" width="1200" /> 
The development will sit adjacent to parklands. Image credit: Caydon Design

The Miami - North Burleigh area is undergoing a new wave of&nbsp;urban regeneration and gentrification, according to the town planning report by Zone Planning Group.

The Esplanade itself has two new developments, 112 The Esplanade approved and under construction,&nbsp;and ALBA at 264 The Esplanade,&nbsp;currently on the council planning approval desk. Both have been designed by bureau^proberts.

The report also cited developments on First Ave and Goodwin Terrace, which are all contributing to the regeneration.

<a href="/new-apartments/burly-residences-north-burleigh-264-268-the-esplanade-burleigh-heads">To keep up to date with the development and its launch, enquire here</a>

About the developer

Caydon are well known in Melbourne development circles,&nbsp;delivering&nbsp;100 percent of their apartment developments on time and on budget.

Since being founded in 1999 by Joe Russo, Caydon have diversified&nbsp;city skylines with&nbsp;contemporary apartments, commercial spaces, retail outlets and luxury hotels.

They currently have four projects in market, Home at Alphington, Rise at Moonee Ponds, Due North in Preston, and Coppins Corner in Cremorne,.

Their first project will be in Miami, just south of Mermaid Beach at the quieter, northern end of the Gold Coast

Caydon Property to expand in to Queensland with first Gold Coast apartment tower

There&#39;s a fresh opportunity for the luxury Gold Coast apartment buyer, with the local developer Cru Collective launching sales for Sur Kirra Beach, their hotly anticipated boutique residential tower on the Coolangatta dress circle Musgrave Street.

Cru, led by managing director Chris Bolger, are offering just the 10 apartment across the 13-level tower which has been&nbsp;designed by BDA Architecture. BDA&nbsp;was&nbsp;inspired by the longboards that established the Kirra surfing culture in the 1960s.

The unique site pocket at 2 Musgrave Street allows for a distinct floor plan that is fin like in shape, capturing views from every angle of the property.

Crowning the development will be a two-level penthouse.&nbsp;

Bolger expects buyers to be predominantly locals.

&quot;The location is iconic and we have an extensive waiting list of people from the immediate area or those that have holidayed in Kirra or rainbow Bay for years,&quot; Bolger says.

[smartcode_project:default project_id=102920 project_image_fid=180635]

&quot;It&#39;s a&nbsp;very nostalgic location for loyal Kirra fans.&quot;

Apartments in Sur, meaning above and beyond, will span&nbsp;300 sqm apartments will have three ensuited bedrooms, including a huge master wing with walk-in wardrobe, two living areas, a kitchen with butler&#39;s pantry, wine cellar, and a dry bar with built in ice maker.

Each apartment will have their own private foyer, direct from the lift.

Balconies have been oriented to face east, to capture views from Rainbow Bay to Stradbroke Island, with the rear balconies to look back to the hinterland, offering views that will never be built out.

[smartcode_project:default project_id=102920 project_image_fid=180640]

Cru Collective decided to refine the already approved plans, which saw the levels, and in turn apartments, reduced.

Bolger said the size was dropped to make Sur more in-keeping with Kirra Beach.

&ldquo;At the heart of Cru Collective&rsquo;s design approach is the desire to create exceptional living spaces in extraordinary locations that meet the expectation of the sophisticated buyer,&rdquo;&nbsp;Bolger said.

[smartcode_project:default project_id=102920 project_image_fid=180639]

&ldquo;By reducing the volume of apartments and raising ceiling heights of the original plans for the Kirra site we will deliver spaciousness and opulence that is typically reserved for high-end standalone houses.

[smartcode_project:default project_id=102920 project_image_fid=180035]

Prices start from $4 million, with the price yet to be established for the&nbsp;penthouse.

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna. 
 
&ldquo;Sur Kirra Beach is our latest commitment to always producing premium quality homes that substitute the conventional high density apartment trope for a boutique approach to vertical living,&quot; Bolger added.

&ldquo;Over the past few months since we acquired the site, we have already received an astounding amount of local and national interest in what will be a striking addition to the Kirra beachfront. It&rsquo;s such a unique and iconic location.&rdquo;

Cru Collective is launching Sur Kirra Beach with a view to commencing construction in early 2022.

[smartcode_project:default project_id=102920 project_image_fid=180639]

<h2>About the developer</h2>

The local Gold Coast-based Cru Collective have a proven track record, selling out&nbsp;Acqua in Palm Beach and Arcadia Rise in Currumbin.

The award-winning developer has more than a decade of experience in residential and commercial property across south-east Queensland,&nbsp;currently delivering a development pipeline totalling $150 million in projects.

Sur Kirra Beach follows the sell-out and completion of Cru Collective&rsquo;s $40 million Siarn Palm Beach North apartment project.

&nbsp;

[smartcode_project_cta: project_id=102920]

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna

Inside Cru Collective's new luxury Kirra Beach apartment development, Sur Kirra Beach

Mali Residences, Mermaid Beach features in Gold Coast Open House, this weekend, October 16.

Gold Coast Open House is an annual event unlocking the doors of interesting and architecturally significant buildings and locations across the city for all to explore for free.

The recently completed apartment project at 4-6 Alexandra Avenue, Mermaid Beach was undertaken by Dankav Developments.

[smartcode_project:default project_id=9088 project_image_fid=56808]

Mali Residences offered 55 contemporary residences in one, two and three-bedroom configurations, with apartments priced from $435,000.

The 16th floor penthouse fetched $4,295,000.

Designed by BDA Architecture, the project features a striking façade, open-plan entertaining spaces and luxury amenities.&nbsp;

[smartcode_project:default project_id=9088 project_image_fid=28703]

The space has been formed by a series of intertwined components – an open lobby, podium parking featuring a generous green foliage wall facing north, lower residential with five units per floor, a break in the built form to showcase an entire floor dedicated to lifestyle and recreational boasting views of the sand and the water along with upper residential of three units per floor.

Located on the ninth floor is a range of leisure facilities, including a resort-style pool, sauna, gym and residents’ lounge. 
&nbsp;&nbsp; 
With the easing of Stage 2 restrictions last Friday on the Gold Coast, the Open House opportunity has arisen.

GCOH bookings are required via eventbrite.

Mali Residences saw apartments priced from $435,000

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Mali Residences, Mermaid Beach featuring in Gold Coast Open House 2021

The luxury Palm Beach apartment market continues to gather steam, and with that is a solid pipeline of luxury apartment developments.

The latest to launch is Ocean House, a boutique collection of just eight full-floor apartments by the&nbsp;Sydney-based developer Macquarie York.

The approved development has been designed by the local architecture firm&nbsp;BDA Architects, who say the striking building is&nbsp;sculpted&nbsp;from inspiration from the surrounding natural environment of the movement of water and sand.

&quot;Expressive architecture portrays a sense of subtropical architecture&quot; BDA advise in their design statement, with architectural elements of sun hoods, moveable screens, large balconies and deep roof eaves.

[smartcode_project:default project_id=22108 project_image_fid=179623]

The apartments, priced from $2.9 million, each span 200 sqm and have three bedrooms, as well as a media/multi-purpose room.

There will be shared resident amenity in a resort-style pool, dedicated barbecue and dining areas, and landscaping throughout.

&ldquo;Ocean House will embody the finest luxury touches, alongside thoughtful additions that are made for practical liveability&rdquo; Macquarie York founder Roy Skaf said.

The apartments, at 1101 Gold Coast Highway, will back&nbsp;onto Palm Beach Surf Club, placing residents with prime access to the heart of Palm Beach&rsquo;s ambient caf&eacute; and dining culture. The apartments will have views over the water and the hinterland.

[smartcode_project:default project_id=22108 project_image_fid=179621]

&ldquo;Palm Beach is quickly becoming one of the most sought-after suburbs on the Gold Coast, and for good reason,&rdquo;&nbsp;Skaf said.

&ldquo;It&rsquo;s home to the coast&rsquo;s most pristine beachfront, packed with a sensational caf&eacute; and restaurant scene, and remains close to key Gold Coast attractions all while retaining that idyllic relaxed coastal energy.&rdquo;

Drawing inspiration from its natural surrounds, Ocean House residences are designed in an earthy colour palette, with ample storage and high-end finishes.

&ldquo;The superior quality of these homes coupled with their incredible location has been deliberately designed with owner-occupiers and holiday makers in mind,&rdquo; Skaf added.

[smartcode_project:default project_id=22108 project_image_fid=179622]

Ocean House is Macquarie York&#39;s second apartment project on the Gold Coast, having achieved&nbsp;a near sell-out of its debut&nbsp;project, the $77 million Allure development on Chevron Island.

[smartcode_project_cta: project_id=22108]

Drawing inspiration from its natural surrounds, Ocean House residences are designed in an earthy colour palette, with ample storage and high-end finishes.

Inside the latest luxury Palm Beach apartment development, Ocean House

Gold Coast apartment seekers, who are getting frustrated as developments continue to sell out prior to launch, are expected to have more of an opportunity when the construction of Markwell finally gets underway.

The Surfers Paradise Boulevard site, where the 47-level, 210 apartment Markwell was given development approval for in 2015 by its owners Citimark Properties, is set to be sold, with developers already showing interest on&nbsp;the&nbsp;dress circle address just 200 metres from the beach.

The approved plans for Markwell, located at 2983-2991 Surfers Paradise Boulevard, have been designed by BDA Architecture&nbsp;and include&nbsp;552sqm of retail space.

There will be a mix of two-bedroom, two-bathroom and three-bedroom, two-bathroom apartments, the latter targeting the downsizer.

[smartcode_project:default project_id=21723]

It&#39;s a rarity for such a prime piece of real estate to come with development approval, GV Property Group Director Antonio Mercuri, who is handling the marketing with CBRE.

&ldquo;While the demand is at an all-time high, there&rsquo;s a scarcity of sites available, and even less on-market with DA approval, making parcels of land like this one an incredible and rare opportunity,&rdquo; Mercuri said.

Mercuri said now is the time to invest in the Gold Coast, with a strong market outlook market post the pandemic peak.

&ldquo;We&rsquo;ve seen a significant influx of interest and sales in the Gold Coast market in recent months.

&quot;With international travel still limited and many interstate Australians looking for a sea change after a challenging couple of years, the Gold Coast market has never been stronger.&quot;

<img alt="" height="801" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gv_property_surfes_bvld_1.jpg" width="1200" /> 
CBRE Gold Coast Managing Director Mark Witheriff&nbsp;said it&#39;s&nbsp;exciting to see a site of this calibre on-market at a time of tremendous confidence in the Gold Coast market.

&quot;Markwell provides an opportunity to develop in the enormously popular Surfers Paradise hub, which usually attracts some 5.1 million visitors from around Australia and across the globe and has a growing resident population.&rdquo;

Located on the corner of Markwell Avenue and Surfers Paradise Boulevard, the site is primely positioned in close proximity to the Q1 precinct and the new light rail. The site was last transacted in June 2015 for $11 million to Citimark Properties and now has a potential gross realisation value of circa $200 million.

Citimark Properties are offloading the site as they shift their focus to their other projects across their portfolio, which includes a soon-to-be-launched Chevron Island development, Mirador.

&quot;Six years on, we look forward to seeing Markwell come to life, led by its new owners,&quot; John Bowman, development director at Citimark, said.

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The approved plans for Markwell, located at 2983-2991 Surfers Paradise Boulevard, have been designed by BDA Architecture and include 552sqm of retail space.



Developers eye Surfers Paradise apartment development site, once proposed for luxury Markwell tower

The family-owned Gold Coast developer, Lacey Group, are advancing their plans for their two luxury Gold Coast apartment developments, after securing two quick-time sell-outs.

Having just appointed the leading Queensland construction company Hutchinsons, Lacey Group, headed by director Adam Lacey, are fast-tracking construction for their $35 million The Monroe at Palm Beach, and the $63 million Del Ray apartments at Kirra.

The Monroe all-but&nbsp;sold out in May after just two weeks, while Del Ray didn&#39;t even hit the open market, selling all of its 72 apartments prior to its launch.

&ldquo;We are thrilled with the consecutive sales success of the Monroe and the Del Ray, both of which have been incredibly well received,&rdquo; Adam Lacey, Director of Lacey Group, said.

[smartcode_project:default project_id=89711 project_image_fid=193837] 
The entry of Del Ray at Kirra. Image supplied

&ldquo;Palm Beach and Kirra are arguably two of the hottest beachfront markets on the coast right now, so it&rsquo;s an exciting time to be pioneering the next generation of luxury living on its shores.&rdquo;

Demolition works on both sites has now been completed, with full scale construction scheduled to take off in October.

On the construction partnership, Lacey said&nbsp;Hutchies have a brilliant reputation on the coast for delivering a dynamic portfolio of projects,

&quot;We have full confidence that they will do justice to each project&rsquo;s remarkable design.&quot;

The Del Ray, designed by Plus Architecture, will encompass 72 two and three-bedroom apartments and townhouses, as well as&nbsp;a rooftop infinity pool and terrace, with sweeping&nbsp;views over the ocean, and an exclusive resident&rsquo;s lounge.

Located at 7-11 Miles St, the project is within close proximity to the highly anticipated re-development of the Kirra Beach Hotel, set to offer the bustling Kirra Beach suburb a new entertainment hub and dining pavilion.

The Monroe will sit further south on Palm Beach&#39;s Jefferson Lane dress circle. The project at 124-126 Jefferson Lane will see&nbsp;33 two&nbsp;and three-bedroom apartments created, as well as a townhome and a luxury penthouse. That too will have a 250 sqm rooftop terrace with a swimming pool, fire pit area and views.

[smartcode_project:default project_id=89711 project_image_fid=193834] 
The Monroe&#39;s luxury rooftop pool. Image supplied

A large portion of purchases within The Monroe came from previous Lacey Group buyers.

Before the recent sell-outs at The Del Ray and The Monroe, Lacey Group had success with&nbsp;Jefferson, also at Palm Beach, and&nbsp;Southbreak in Kirra.

The Monroe all-but sold out in May after just two weeks, while Del Ray didn't even hit the open market, selling all of its 72 apartments prior to its launch

Lacey Group appoint Hutchinson's to build sold-out Gold Coast apartment developments The Monroe and Del Ray

Any fears of oversupply across the Gold Coast were well and truly quelled in September, with data form Urbis suggesting that, if the current sales demand continues&nbsp;and no new developments are released, there would only be around four months of apartments left.

There&#39;s been a continued uptake in residential apartment projects, with some developers still seeing exceptional results in the early weeks of launching.

Urban has wrapped up all of the moves in the apartment market

Chevron One adds further level of luxury, with the new Sky Homes release featuring the Gold Coast&rsquo;s biggest ever penthouse

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Chevron One, set to reign as Chevron Island&#39;s only luxury high-rise apartment tower, is about to achieve another level of luxury the Gold Coast hasn&#39;t seen before.

The Melbourne-based Bensons Property Group has released its Sky Home collection, starting from levels 31 and rising to level 41, soaring nearly 100 metres in the air. Bensons hadn&#39;t released the high-level apartments, but are now seeing high demand in ultra-luxury, large apartments in the sky.

When complete, Chevron One will be the tallest tower on the exclusive island, and the tallest there ever will be, with the Gold Coast City Council two years ago bringing in strict planning laws, limiting future apartment projects to 33 metres, or 12 storeys.

For more information, <a href="/news/qld/chevron-one-adds-further-level-of-luxury-with-the-new-sky-homes-release-featuring-the-gold-coast-s-biggest-ever-penthouse">click here.</a>

Victoria &amp; Albert Broadbeach set to launch in October 
[smartcode_project:default project_id=107928]

The Victoria &amp; Albert Broadbeach apartment project marketing campaign will commence in October through Colliers.&nbsp;

The $800 million mixed-use development will feature more the 330 apartments across two residential towers rising 30 and 40 levels.&nbsp;Construction is expected to begin mid next year and take two years to complete, the first of many Gold Coast projects envisaged by&nbsp;Iris Capital, Sydney developer, Sam Arnaout.

The East tower known as The Albert will comprise 114 two, three and four-bedroom apartments over 30 levels.

The west tower, known as The Victoria, will rise over 40 levels and deliver 219 apartments of one, two and three bedrooms.

For more information, <a href="/news/qld/victoria-albert-broadbeach-set-to-launch-in-october">click here</a>.

Final five apartments released in Chevron Island&#39;s Allure as locals dominate sales

[smartcode_project:default project_id=21132 project_image_fid=33509]

The final five apartments in the sought-after Allure development on&nbsp;Chevron Island&nbsp;have been released to the market, at a time where the supply of new apartments is nearing record lows.

Each of the apartments left in the Macquarie York-developed, BDA Architect-designed building at 26-28 Dalpura Street, have three bedrooms and a multi-purpose room.

Macquarie York founder Roy Skaf said that the timing of launching Allure, which has netted over $72 million in sales,&nbsp;coincided with a demand for high-quality residences in the heart of the Gold Coast.

For more information, <a href="/news/qld/final-five-apartments-released-in-chevron-islands-allure-as-locals-dominate-sales">click here</a>.

Locals, Sydneysiders and Melburnians swoop on Esprit, S&amp;S Projects Rainbow Bay apartments

[smartcode_project:default project_id=102921 project_image_fid=172129]

It took just a weekend soft launch for the luxury developer S&amp;S Projects to secure over half of the sales in its latest Gold Coast apartment development, Esprit.

Esprit, at 217-227 Boundary Street, in the sought-after Rainbow Bay location in Coolangatta, sold over half of the 97 apartments on offer in the two interconnected Cottee Parker-designed buildings.

No surprise in the quick-fire sales by KM Sales and Marketing agent Jayde Pezet given the location, the fact Esprit is crowned by Club Esprit, the Gold Coast&#39;s first ever residents-only rooftop wellness centre, and the size of the apartments.

For more information, <a href="/news/qld/locals-sydneysiders-and-melburnians-swoop-on-esprit-s-s-projects-rainbow-bay-apartments">click here</a>.

Exclusive first look: Hirsch &amp; Faigen lodge plans for Mermaid Beach apartment tower, Yves

&nbsp;

[smartcode_project:default project_id=102451 project_image_fid=179069]

Following the launch of its boutique&nbsp;Kirra Beach&nbsp;apartment development&nbsp;The Emerson, the Melbourne-based developer Hirsch &amp; Faigen are on to their next project.

They&#39;ve lodged plans for their recently acquired 1,905 sqm Mermaid Beach site, 7-9 Mermaid Avenue&nbsp;at the northern end of Mermaid Beach,&nbsp;which was bought back in June.

H&amp;F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had&nbsp;ROTHELOWMAN&nbsp;design Yves, which will comprise three&nbsp;25-level towers. They will home a total of&nbsp;145 apartments.

For more information, <a href="/news/qld/exclusive-first-look-hirsch-faigen-lodge-plans-for-mermaid-beach-apartment-tower-yves">click here.</a>

Brisbane-based developer Siera lodges Chevron Island apartment development plans

[smartcode_project:default project_id=108641 project_image_fid=179071]

The Brisbane-based development and construction firm, Siera Property Group, are the latest in a wave of developers heading to the Gold Coast for the first time.

Seira, headed by the managing director&nbsp;and founder Brent Thompson, has laid plans on the sought-after&nbsp;Chevron Island&nbsp;for a 17-level project dubbed Tapestry, paying homage to the Island&#39;s new Home of the Arts precinct.

The plans by the local BDA Architecture will see 83 apartments built on&nbsp;a 1,518&nbsp;sqm site at&nbsp;39-43 Darrambal Street, toward the southern end of the island.

Thompson, who sits on the board of UDIA QLD and chairs the Brisbane&nbsp;City Council&nbsp;Policy&nbsp;Committee, sees it as a shift in thinking for the company, who made their name in the Queensland capital developing luxury townhouses in Brisbane&#39;s inner ring.

For more information, <a href="/news/qld/brisbane-based-developer-siera-lodges-tapestry-chevron-island-apartment-development-plans">click here</a>.

Sherpa branch out from Palm Beach, lodge plans for Perspective Broadwater in Biggera Waters

The Gold Coast developer Sherpa Property, who have been developing and finalising plans for a number of luxury apartment projects in Palm Beach, are broadening their horizons.

Sherpa, led by chief executive&nbsp;Christie Leet, are continuing the trend of their Perspective collection in&nbsp;Biggera Waters,&nbsp;lodged plans for a boutique apartment development overlooking The Broadwater at 536 Marine Parade.

The exclusive building will have just seven apartments, six full-floor, three-bedroom apartments&nbsp;and&nbsp;a two-storey penthouse overlooking Broadwater and the surrounding parklands.

For more information, <a href="/news/qld/sherpa-branch-out-from-palm-beach-lodge-plans-for-perspective-broadwater-in-biggera-waters">click here</a>.

There's been a continued uptake in residential apartment projects, with some developers still seeing exceptional results in the early weeks of launching

Gold Coast apartment insights: What happened on the Gold Coast in September

The Monaco, the luxury Main Beach apartment development by the local developer Ignite Projects,&nbsp;has secured a sell-out.

The Rothelowman-designed,&nbsp;24-level tower, with just 24 half and full-floor apartments, sold with an&nbsp;average sale price of $4.6 million. The penthouse secured $9.5&nbsp;million when bought by a Sydney buyer, who was in lockdown at the time of purchase.

The tower will rank as one of, if not the most expensive on the Gold Coast, not counting&nbsp;the smaller, boutique beachfront projects that might only rise five or six levels.

&nbsp;It&#39;s not the first time&nbsp;Ignite boss&nbsp;Josh Foote has seen stellar results recently, having quickly knocked over his apartment development at&nbsp;Palm Beach.

They sold out Cabana, a collection of 32 beachfront apartment, in six weeks, one of the quickest sell-outs the Gold Coast had seen for a long time.

[smartcode_project:default project_id=26730 project_image_fid=83445]

&quot;The Monaco naturally took a little longer, given the near $5 million average apartment price&quot;, Foote says.

&quot;The buyer pool is considerably smaller, less than one per cent of buyers can spend that much.&quot;

&ldquo;The building is setting a new standard for the suburb, which is getting a well-deserved facelift thanks to the $205 million revitalisation of the Spit to turn it into the Gold Coast&rsquo;s version of Hyde Park and a 300-berth marina at The Southport Yacht Club.&rdquo;

The Monaco saw a mix of local buyers, and those interstate from Sydney and Melbourne, NPA Projects Director Andrew Erwin, who exclusively handled the sales, said.

[smartcode_project:default project_id=26730 project_image_fid=83447]

&quot;It will be a second home for a lot of the buyers, but some will be calling it home&quot;, Erwin told Urban.

The Sydney-based buyer of the expansive two-level 630 sqm penthouse was impressed by the design and unrivalled location, and plans to use it for his &lsquo;forever home&rsquo;.

Construction is now underway by McNab Builders, with an estimated completion date of 2023.

Foote says there&#39;s no surprise to see the heightened demand for the Gold Coast, which he expects to continue now the country has seen what locals have seen for years.

&quot;It&#39;s just all about lifestyle, 100 per cent&quot;.

The developer worked on a few projects with a friend in his native Auckland before moving to the Gold Coast.

[smartcode_project:default project_id=26730 project_image_fid=140973]

&quot;It wasn&#39;t the value of the Gold Coast that brought me here, it was the lifestyle, and then the value become apparent.&quot;

Foote expects to be heading back to the Southern end of the Gold Coast for his next development, but like many in the industry, is finding it difficult to find a suitable site, for the right price.

&quot;I like developing down there. It&#39;s where I live, and it&#39;s probably the most beautiful part of the Gold Coast.

&quot;But it&#39;s that competitive at the moment, it&#39;s hard to find a site that will stack up. Land value is so high due to the demand for houses in desirable locations, even really old houses where an interstate buyer can knock down and rebuild and still see value.&quot;

He reckons great sites with any development potential have nearly doubled in price in the last 12 months or so. Crazy times.

Construction is now underway by McNab Builders, with an estimated completion date of 2023

The Monaco, Main Beach secures sell-out as one of Gold Coast's most expensive apartment towers

The longstanding South East Queenslander developer, Drew Group, have submitted plans for their next project.

It&#39;s set in the heart of Main Beach at 11 Cronin Avenue, where they have plans to develop two soaring apartment towers dubbed Lagoon Main Beach.

Drew Group, led by Jonathan Drew since 2005, have history in the area and know it well,&nbsp;having previously created the 16-level, 29-apartment developer Cerulean on&nbsp;Pacific Street.

&ldquo;As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this concept will be the central focus throughout the project until future residents move in,&quot; Drew said.

The company, founded in the early 1980s, have recently developed&nbsp;The Beach Houses, a collection of 15 luxury villas at Kirra Point, and their latest project The Village, 72 apartments and beach houses at Palm Beach.&nbsp;That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

Lagoon Main Beach will be one of their&nbsp;highest&nbsp;density projects, homing 248 apartments across two towers. It will be set however across a sprawling 4,000 plus sqm site, an amalgamation not seen since the 1980s. Drew Group will reduce&nbsp;the seven existing cross overs to just three.

The towers&nbsp;will be linked by a central resort-style heated swimming pool and spa area, hence the name Lagoon. Here will also be barbecue areas, pool lounges, and a 65 sqm gym with treatment rooms.

[smartcode_project:default project_id=108747 project_image_fid=188180]

Tower 1 will be the larger of the two towers, soaring 31 levels in to the sky and having 137 apartments. It&#39;s a mix of 100&nbsp;two-bedroom apartments, which start from 91 sqm of internal space, and 34 three-bedrooms which start from 154 sqm of living area. The typical floorplan will see five apartments per floor, up until level 27, where the larger three-bedroom sub-penthouses start.

The three four-bedroom penthouses&nbsp;start from level 30 and are spread across two levels.&nbsp;The ground level homes three of the four bedrooms, as well as the kitchen living and dining space. Upstairs is the master suite, a media room, and a huge terraces reaching over 100 sqm terrace with outdoor kitchen, dining area, and private plunge pool.

Tower 2 will rise 23 levels and have 111 apartments, a breakdown of 89 two-bed apartments and 22 three-bedders.

Both will have level 15 residential lounge, where there will be a focus on the new work from home life, with a number of work from home booths, a meeting room,&nbsp;multi purpose rooms&nbsp;and terraces.

[smartcode_project:default project_id=108747 project_image_fid=188175]

Drew Group appointed Plus Architects to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

The towers have been oriented to maximise the views by Plus, who say it&#39;s all about the water.

&quot;[It&#39;s] beach side living with resort-style lifestyle&quot;, Plus wrote in their submission to the Gold Coast City Council.

&quot;The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline,&quot; the executive summary by Plus read.

&quot;The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form. The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands.&quot;

The towers will be set in landscaping by&nbsp;FORM Landscape Architecture, who have focused on the landscape vision to connect to the poolside, create a statement identity on arrival, instal vertical greenery on the tower, and engage ground landscape and street interface.

[smartcode_project:default project_id=108747 project_image_fid=188174]

<h2>Executive Summary</h2>

The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline. The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form.

The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands. These elegant forms are reinforced by adopting a refined and timeless palette.

The proposed design provides a high level of lifestyle and amenity with generous recreational facilities on the podium including an expansive lagoon inspired pool and spa with integrated lounges and cabanas linking the two towers. Connected to this is a gymnasium, BBQ and dining areas. Additional recreation space punctuates the tower forms at the 15th level offering all residents access to work from home suites, shared lounges and terraces to further experience the expansive views.

This document is to be read in conjunction with the development application report prepared by UPS for the development of a 2 tower, 23 and 31 storey residential development at 11-23 Cronin Avenue, Main Beach. The locality contains a mixture of existing and future developments up to 36 storeys.

[smartcode_project_cta: project_id=108747]

<h2>About the developer</h2>

Drew Group have been delivering apartments across SEQ for the last 15 years. Drew Group is a family owned property development and investment company that has been operating in Queensland since 1982. Jonathan Drew has been managing director of the company since 2005.

&ldquo;Our focus on opportunities has been market driven, giving us a wide scope of experience across a range of project types including residential, retail, commercial and hotel developments,&quot; Drew Group note.

&ldquo;As a group we focus on attention to detail with all our projects and look for opportunities to exceed in design, location and results. Through a very &ldquo;hands on&rdquo; approach to all aspects of the development process we manage to successfully obtain optimal outcomes for our buyers and investors.&rdquo;

[smartcode_project:default project_id=108747 project_image_fid=188176]

Lagoon Main Beach will be a higher density project for Drew Group, homing 248 apartments across two towers

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