<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360965]

“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360966]

Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360969]

Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

[smartcode_project_cta:default project_id=149670]

Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

Concept

<html><body>
<a href="/expert-insights/buying/fed-square-east-some-food-for-thought-part-one">Following on from part one</a> is the conclusion to the two part-icle that is by comparison a contrast in scale and ambition to yesterday's more modest offering and a far more commercially driven scheme.

Featured as part of a submission I entered for the <a href="http://www.iaac.net/">IAAC</a>'s 3rd Advanced Architecture Contest entitled The Self Sufficient City: Envisioning the Habitat of the Future. I was fortunate enough to have my entry included in the accompanying publication featuring 107 finalists from 34 countries; the only one from Australia which was quite a humbling experience. Even more so because the competition attracted 708 entries from over 118 countries.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/l_dragomir_east_gate_tower_render.jpg" rel="gallery-all" title="Mixed-use tower soars above the Fed Square East site."><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/l_dragomir_east_gate_tower_render.jpg?itok=_fjPIHKC" title="Mixed-use tower soars above the Fed Square East site." width="580"></a>

<figcaption>Mixed-use tower soars above the Fed Square East site.</figcaption></figure>My entry was for a systematic approach to re-thinking how the current Melbourne CBD operates and opportunities to enhance, renew and re-invent it through adaptation of existing infrastructure coupled with a concentration of high-rise development along and adjacent to rail corridors rather than a free for all.

Some of the driving forces and guiding principles behind this scheme were derived from the now defunct Melbourne 2030 plan. I have included an extract below:

<blockquote>
Melbourne 2030 – planning for sustainable growth is a 30-year plan to manage growth and change across metropolitan Melbourne and the surrounding region. It emphasises the city’s interdependence with regional Victoria, to provide maximum benefit to the whole State.

In the next 30 years, Melbourne will grow by up to one million people and will consolidate its reputation as one of the most liveable, attractive and prosperous areas in the world for residents, business and visitors.

In establishing and articulating this vision through a set of Principles and nine Key Directions, Melbourne 2030 provides a framework for governments at all levels to respond to the diverse needs of those who live and work in and near to Melbourne, and those who visit.

Melbourne 2030 is a plan for the growth and development of the metropolitan area. An important objective is to ensure that Melbourne retains the qualities that people enjoy about it. Despite a slowdown in population growth, Melbourne will grow substantially over the next 30 years. It is appropriate to plan for the capacity to comfortably absorb up to 620,000 extra households over that time while protecting and enhancing our existing suburbs.

The main thrust is to continue to protect the liveability of the established areas and to increasingly concentrate major change in strategic redevelopment sites such as activity centres and underdeveloped land. While a good supply of land for development will be maintained in growth areas, over time there will be a shift away from growth on the fringe of the city.

This will help prevent urban expansion into surrounding rural land. The trend towards fewer people in each household will continue to support demand for well-located apartment lifestyles around activity centres. This will be supported by an expanded and more attractive public transport system.

Melbourne 2030 focuses primarily on the metropolitan Melbourne urban area and the nearby non-urban areas. However, it also deals more broadly with the wider region where, increasingly, development is linked to and affected by metropolitan Melbourne in terms of commuting, business and recreation. Hence, Melbourne 2030 also considers the area between metropolitan Melbourne and the regional centres of Geelong, Ballarat, Bendigo, and the Latrobe Valley.

Economic, social and environmental matters are integral to Melbourne 2030, but it is not an economic development plan, a community development strategy or a comprehensive environmental management plan. Rather, it gives a high-level overview of the directions metropolitan Melbourne is expected to take. Its clear focus is the management of future growth, land use and infrastructure investment. It will provide a vital context for other sectoral plans in areas like transport and housing.

Why do we need to look ahead?

Victorians face important choices about how metropolitan Melbourne and the surrounding region should develop in the next 30 years. Population and development pressures are changing the environment in which decisions have to be made, and are affecting the shape and the flavour of our city. Melbourne 2030 articulates a detailed plan that takes the long-term view and is based on consultation with the community.

Metropolitan Melbourne’s current shape reflects more than a century of work by those who developed the rail network from 1880 onwards, and by the generations of planners who crafted plans for the city since 1929 (see ‘Melbourne’s planning history’).

Melbourne 2030 builds on the earlier plans and the infrastructure we have inherited while responding to the new issues confronting us. It uses current views of the future and an understanding of the past as the basis for a long-term plan to mould the city.

It tackles these key questions – to which there are no simple or permanent answers:

<ul>
<li>how best can we provide for a growing population and ensure that we live within available resources of water, land and energy?</li>
	<li>how should development be focused and what pattern of land use and transport should we invest in for a better future?</li>
	<li>in which areas should we discourage or prevent development in order to retain the quality of natural environments across the Port Phillip and Westernport catchments and beyond?</li>
	<li>what changes should we make to our lifestyles, the technologies we use and the way we organise the city to reduce resource usage and our impact on our living environment?</li>
	<li>what additional social infrastructure will be needed to support a growing city, and how will we ensure this is available for all when it is needed?</li>
</ul>
</blockquote>

While my scheme encompassed a greater area than the Fed Square East site including a re-imagined CBD, a revitalised Flinders Street and Northbank precinct, development of The Age and former Powerstation sites (keep in mind this was five years ago) and development of the airspace of the railyards north of Southern Cross Station.

For the purposes of this article I shall omit these aspects and focus on the Fed Square East site in addition to the eventual decking and development of the Jolimont railyards through to Richmond Station.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/l_dragomir_east_gate_site_plan.jpg" rel="gallery-all" title="Site Plan."><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/l_dragomir_east_gate_site_plan.jpg?itok=l3hrYHB_" title="Site Plan." width="580"></a>

<figcaption>Site Plan.</figcaption></figure><ol>
<li>Mixed-use tower</li>
	<li>Research offices and labs</li>
	<li>Market and East Gate train station</li>
	<li>Pedestrian promenade</li>
	<li>East gate Village</li>
	<li>Coleman Park</li>
	<li>Warne Wetlands</li>
</ol>
The scheme while much more commercially oriented built on similar themes and concepts than the FX Tension design. The origami eels are still evident in parts and contribute to the form and massing of the 70-storey tower and the NGV extension is still included.

To get an idea of the basis for this plan I have included text extracts from my submission; again I would really be pushing the limits of my memory to otherwise try and recall every minute detail and reasoning behind every design decision I made. An overall summary of the submission:

<blockquote>
The key principle being the idea of accommodating people in high density structures around activity centres, serviced by an extensive public transport system and bicycle network. This plan for Melbourne’s CBD is a template of sorts which could be applied to other activity centres in Greater Melbourne. Cars would be removed from the city centre, new train stations built, eco towers which generated they’re own power, collected, stored and recycled water and housed vertical farms through the use of hydroponics as well as a mix of housing and offices.

The 2030 version of Melbourne would best be described as a series of ‘suburbs’ and ‘vertical neighbourhoods,’ people wouldn’t need to travel great distances to get to work, school, shopping etc. all this would be possible either on foot or on bike. And when the need arose to travel greater distances the CBD’s trains and free trams rather than cars would be more than adequate. Open air car parks and the air space above railway lines would be developed, existing buildings particularly high rises would be upgraded, overhauled and adapted to and include other uses similar to the new ‘eco towers’.
</blockquote>

And the idea behind the East Gate precinct:

<blockquote>
The key component of the masterplan for the Melbourne CBD in 2030 is the redevelopment of the Jolimont railyards, which acts a physical and visual barrier between the Melbourne CBD and Yarra River.

The East Gate Precinct features a mix of office space, apartments, open space, shops at street level, a wetland, research labs for the development of sustainable technologies and materials, vertical farming, wind turbines, a landmark mixed-use tower, a market and a new train station to facilitate the new neighbourhood.

East Gate Precinct will be car free and will be serviced by trains and trams and residents and visitors will also be encouraged to walk or cycle. East Gate is to be used as a model for other transit oriented developments throughout greater Melbourne.

With a greater concentration of people in high density neighbourhoods, living and working within a 2km radius, reducing the need to travel great distances and should the need arise public transport would service this need.

With the population of Melbourne growing by approx. 1,000 people per week it is imperative that they are accommodated in areas serviced by public transport or where they are not required to commute large distances to work, live or relax, to reduce and eventually halt suburban sprawl.

The East Gate Precinct would also encourage greater community involvement in setting up and maintaining vertical gardens and farms within their own buildings and also encourage greater interaction between residents.

The buildings would collect rainwater, use recycled ‘grey’ water, and would be powered by wind turbines and solar panels incorporated on the roofs and into the facades of the buildings.
</blockquote>

With that in mind please enjoy the images below of East Gate. Until next time.
</body></html>

Laurence Dragomir

Fed Square East: Some food for thought (Part Two)

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A couple of weeks ago Apartments.com.au touched on some <a href="/news/design-requirements-that-will-define-federation-square-east">design requirements that would define Fed Square East</a>, prior to the release of the Expression of Interest campaign on September 15th.

In a two-part-icle (yes I just invented a new term) piece I jump in a time machine and travel back to my university days to take a look at two different schemes I developed during the course of my studies at RMIT. Each sets out to achieve various objectives based on a number of similar considerations relating to necessary program, sight lines, connections both physical and visual with the Yarra and a few Melbourne landmarks, althoughthe outcomes are hugely different.

The Federation Square East site is bounded by Federation Square/Russell Street to the west, Flinders Street to the north, Batman Avenue to the east and Birrarung Marr to the south and totals 3.3 hectares; 2.3ha above the rail lines and 1ha that is largely used for car parking.

The first concept was part of a design studio entitled FX-TENSION and was run very similar to a design ideas competition so the level of resolution at a micro scale wasn't as critical as the macro planning. The brief was to develop a proposal for a building or series of buildings which would bring together the three schools of architecture (at the time - Monash has since joined) under one roof, as well as an extension to the NGV's Ian Potter Centre housing the Oceania and Asia collections.

Additionally a commercial component was required to facilitate the development of the other areas as well as making the decking over the railyards viable. A theme of camouflage was carried throughout the semester and was to be the basis for any facade strategy employed.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/conceptual_render.jpg" rel="gallery-all" title="Conceptual Massing Study - Fed Square East."><img alt="" class="image-article-full-width-580px" height="309" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/conceptual_render.jpg?itok=d2fX_F_c" title="Conceptual Massing Study - Fed Square East." width="580"></a>

<figcaption>Conceptual Massing Study - Fed Square East.</figcaption></figure>I mention this as I believe one of the shortcomings of the Flinders Street Station competition was the viability of proposed schemes relative to their commercial components. As much as I love Hassell's scheme the likelihood of it seeing the light of day hinges on its commercial offering; in this case a museum and gallery.

The Government would never be able to deliver such a project on its own (particularly with a $2b price tag) so either a Public Private Partnership comes into play whereby a developer in all likelihood would reconfigure the western end of the station to accommodate a number of high-rises, or in the case of Fed Square East the site is handed over to the private sector to develop as they see fit with a number of criteria to be met before any formal engagement.

<blockquote>
This Expression of Interest (EOI) is an opportunity to convey your interest and demonstrate the capability, capacity and innovation necessary to deliver a vibrant and commercially viable mixed use development of exceptional design quality at FSE without a capital contribution or regulatory relaxation by Government.

The Government is seeking Submissions that identify and explain the intended approach to development, design and integration of mixed uses that will fulfil the vision for the FSE Site. This information will be used to identify a short list of Respondents who will be invited to participate in the subsequent Request for Proposal (RFP) stage of this Procurement Process.
<cite>Major Projects Victoria</cite>
</blockquote>

Without having seen the EOI documents for myself (you must register and log in to view them) one critical aspect that should be included in any future scheme is an extended Ian Potter Centre as per the brief we were given at university 6 years ago. Although this is rarely ever mentioned in the same breath as Fed Square East particularly in the media, the <a href="https://www.propertyobserver.com.au/http://www.theage.com.au/news/national/ngv-push-for-landmark-gallery-extension/2007/09/21/1189881777512">NGV had already outgrown its current digs 7 years ago</a>.

<blockquote>
Indigenous art was popular with locals and tourists, and the Ian Potter Centre, just five years old, had run out of space. A dedicated indigenous wing would be a "massive drawcard" for Melbourne.

But as a gateway building, such a gallery had to be "highly distinguished, monumental and significant" architecture. "It cannot be done on the cheap," he said. Preliminary costings show that such a building could cost about $150 million.

Dr Vaughan said the NGV's idea for a new wing was in draft form only. It was developed in anticipation that government and business would eventually extend decking over the Jolimont rail yards. He said it was crucial that any such project include a major cultural component. "We would like to book some space on the deck that the government and private sector will build for some other entirely different purpose."

Dr Vaughan said the NGV needed more space for indigenous, Asian and oceanic art. A key attraction for such a gallery would be a large multi-media display of rock paintings from around Australia.
<cite>The Age September 22 2007</cite>
</blockquote>

<h2>Concept</h2>

The existing design for Fed Square has largely future proofed itself by way of the 'Crossbar' structure that begins in the undulating plaza as the offices for SBS, puncturing through the atrium and NGV before poking out on the eastern facade, setting up the future extension of the gallery over the Russell Street extension. So it was with that key objective in mind that I set about designing the complex: an extension for the NGV to house its Asian and Oceanic collections.

This manifested itself in a series of origami eels which were an evolution of Federation Square's 'filaments' that informed the formal and programmatic planning of spaces and buildings. Drawing upon the ideas and inspirations for the Birrarung Wilam (River Camp) artwork that sits within Birrarung Marr I combined these themes with an idea-gram produced earlier in the semester for the site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/birrarung_wilam.jpg" rel="gallery-all" title="Birrarung Wilam and origami eels."><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/birrarung_wilam.jpg?itok=k9C7y-Vk" title="Birrarung Wilam and origami eels." width="580"></a>

<figcaption>Birrarung Wilam and origami eels.</figcaption></figure>The public spaces were also key to the design with an emphasis on good connections to the river via a large cascading series of steps down to the river and an extension of the footbridge through Birrarung Marr over the rail lines to Flinders Street and adjacent to a new north facing public space.

Rather than try and remember and regurgitate everything I did point by point I have decided to include the pages from my final presentation in the slideshow below which are lighter on text but visually (hopefully) quite easy to understand.

<a href="/news/fed-square-east-some-food-for-thought-part-two">Look out for part two tomorrow</a> for an alternate, more ambitious scheme I think befitting of Fed Square East.
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Fed Square East: Some food for thought (Part One)

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Urban.com.au aren't averse to providing a shout out to firms who design intriguing residential buildings, albeit conceptual ones. Recently a design by South Melbourne firm <a href="http://burtonandcarter.com" target="_blank">Burton &amp; Carter</a> crossed our desks and we were mighty impressed.

The architect's summary of the gateway project designed for Port Melbourne is as follows:

<blockquote>
The Eminence is a proposed 35 storey residential tower in the bay side area of Port Melbourne.

The parametric design of the podium incorporated retail, restaurant and cafe spaces to generate a lively community space for residents and public that would make use of the interesting design that allowed for natural light and bay side views through the triangulated windows, yet stopped unwanted cold strong south-west winds. The opening up of the facade allows for a triple storey interior main lobby that marks the entrance at ground level.

The residential tower connects with the podium with a sleek extrusion to the north-west facade, allowing maximum balcony space to the south to maximise views of the bay side for the residents, but also allowing city views to the north-east. The smooth finish to the tower’s form creates a crown on top of the building that follows the curvilinear form of the podium to generate an aesthetic connection between the two.
<cite><a href="http://www.burtonandcarter.com/#!multi-residential/c1ww2" target="_blank">Burton and Carter: The Eminence Apartments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg" rel="gallery-all" title="Image © Burton &amp; Carter"><img alt="" class="image-article-full-width-580px" height="526" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg?itok=9HVgBnKA" title="Image © Burton &amp; Carter" width="580"></a>

<figcaption>Image © Burton &amp; Carter</figcaption></figure>Visually, design parallels can be drawn between Burton &amp; Carter's scheme and <a href="http://snohetta.com/project/90-ras-al-khaimah-gateway" target="_blank">Snøhetta's</a> Ras Al Khaimah gateway project in the emerging UAE emirate, albeit on a smaller scale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arch2o-rak-gateway-project-8.jpg" rel="gallery-all" title="Image courtesy Arch2o"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/arch2o-rak-gateway-project-8.jpg?itok=QxaZO7DE" title="Image courtesy Arch2o" width="580"></a>

<figcaption>Image courtesy Arch2o</figcaption></figure>Both designs are mixed-use in nature and carry substantial areas of associated communal space and landscaping. Externally the buildings are quite similar in styling, while also providing a variety of sheltered and shaded spaces for public use. The undulating form of either design peaks with a landmark 'gateway' tower signifying the structures isolated dominance.

Both gateway projects are also situated at the entrance to their respective city, the difference being Ras Al Khaimah's fronts the desert whereas Port Melbourne's would be a marker for arriving ships.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/01_2.jpg" rel="gallery-all" title="Image © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/01_2.jpg?itok=IdVbhBaT" title="Image © Laurence Dragomir" width="580"></a>

<figcaption>Image © Laurence Dragomir</figcaption></figure>Resident render guru Laurence provided us with this <a href="/news/blockhead-concept-pier-ing-into-the-future" target="_blank">Port Melbourne concept design</a> last year (as seen above), further investigating the notion of a gateway structure marking ones aquatic arrival into Melbourne. I'd take any which one in Melbourne yet Button and Carter's is a crisp, contemporary design that unfortunately will never seemingly see the light of day.
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silvermb

Gateway meets gateway meets gateway in Port Melbourne

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This time last year I wrote an article called "<a href="/news/blockhead-concept-this-little-piggy-went-to-market-on-his-fixie">This little piggy went to market (on his fixie)</a>" which investigated (on a purely conceptual level) redeveloping the Brunswick Market site @ 661 Sydney Road into a mixed-use village.

Like most sequels, no-one really asked for it, but I went ahead and decided to produce one anyway. Without further ado here's the highly anticipated "This little piggy went to a different market", focusing on everyone's favourite, the Queen Victoria Market.

As most readers would know, the City of Melbourne have made their intentions clear in the past year regarding the market's renewal: creating one of the world's great market experiences. City of Melbourne are currently pushing ahead with phase two of their community consultation process, covered in <a href="/news/unesco-world-heritage-listing-for-the-vic">an earlier article</a>.

Based on some of the guiding principles illustrated below, I've put together a concept for the site with a focus on the new public space and southern development site.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image2vmarket_0.jpg" rel="gallery-all" title="Queen Victoria Market Planning Strategy. © City of Melbourne"><img alt="" class="image-article-full-width-580px" height="695" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image2vmarket_0.jpg?itok=jvk9iWQI" title="Queen Victoria Market Planning Strategy. © City of Melbourne" width="580"></a>

I've kept it rather broad and conceptual, to nut out the finer details and design it correctly would take more time than I can presently afford.

Put simply it's an idea around a series of new glazed and timber sheds which house various programs (such as nurseries, a community veggie patch, microbrewery and TAFE) bordering a large public space, featuring a mix of soft and hard landscaping.

For the new development to the south, I've kept the buildings which interface with the Queen, Franklin and William Streets to maximum height of eight levels. Predominantly residential in use they are clad in a mix of timber, masonry and off-form concrete with retail at ground level. A new laneway off Franklin Street snakes its way through the site and out on to Queen Street.

To the south of the laneway sits 18-storey and 80-storey buildings of mixed uses; the taller of which is loosely based on a shard-like reinterpretation of DCM's unbuilt Building 4 at the former Carlton Brewery site.

And with that I shall let you all (hopefully) enjoy these conceptual images:

<dl>
<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_01_1.png" rel="gallery-all" title="New development to Peel &amp; Franklin Streets. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="241" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_01_1.png?itok=vijLeMYL" title="New development to Peel &amp; Franklin Streets. © Laurence Dragomir" width="580"></a></dt>
	<dd>New development to Peel &amp; Franklin Streets. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_02.png" rel="gallery-all" title="Plaza view looking west along new Franklin St. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="239" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_02.png?itok=ByAJeeNw" title="Plaza view looking west along new Franklin St. © Laurence Dragomir" width="580"></a></dt>
	<dd>Plaza view looking west along new Franklin St. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_04_0.png" rel="gallery-all" title="Aerial view of north end and market precinct. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="297" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_04_0.png?itok=DUmF24LZ" title="Aerial view of north end and market precinct. © Laurence Dragomir" width="580"></a></dt>
	<dd>Aerial view of north end and market precinct. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tower_0.png" rel="gallery-all" title="300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/tower_0.png?itok=6P6MpAmb" title="300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir" width="580"></a></dt>
	<dd>300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_03a.png" rel="gallery-all" title="View of new development from Queen Street. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="167" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_03a.png?itok=FyLk9orc" title="View of new development from Queen Street. © Laurence Dragomir" width="580"></a></dt>
	<dd>View of new development from Queen Street. © Laurence Dragomir</dd>
	<dt><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/QVM_03.png" rel="gallery-all" title="View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/QVM_03.png?itok=5V7tSACP" title="View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir" width="580"></a></dt>
	<dd>View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir</dd>
</dl>
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This little piggy went to a different market (probably on foot)

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Following a great deal of procrastinating over the last few weeks, I have the pleasure of finally presenting part two of my What to do with Waterfront City? duology; a case of better late than never, one could argue. If you would, please cast your mind back to two months ago or alternatively <a href="/expert-insights/buying/what-to-do-with-waterfront-city-part-one">refresh your memory</a> with part one.

Today's piece focuses on the sites to the perimeter of the precinct that have been built to a low-density and feature only a single program: Costco and Medibank Ice House. Where part one investigated an approach to the public realm aspects of the precinct, part two looks at the commercial aspects.

Rather than being explicit about exactly what should be built or done with the precinct, the idea is to be a little more implicit: encouraging a level of discourse through some pretty pictures I put together.

<h2>Costco and Residential towers</h2>

When Costco opened the doors to their new warehouse in the heart of Vancouver in 2009, Costco's regional marketing manager for Western Canada, Robin Ross described it as "the most unique Costco in the world." Part of the Spectrum project, the Costco on Expo Boulevard anchors a residential development of four highrises, built on the edge of Yaletown making it the first Costco to be built in the heart of a city.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Costco%20Vancouver_0.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Costco%20Vancouver_0.jpg?itok=m5qxjbwo"></a>

When Australia's first Costco was built in Melbourne's Docklands, all we got was a shed, albeit one with more character than most.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Costco_Photo_04_PH.jpg" rel="gallery-all" title="Costco Docklands. © NH Architecture"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Costco_Photo_04_PH.jpg?itok=nlBeWVq3" title="Costco Docklands. © NH Architecture"></a>

Designed by <a href="http://www.nharchitecture.net/">NH Architecture</a>, I've always considered it to be missed opportunity to deliver a quality mixed-use project that marks the gateway into Docklands but also provides a crucial interface with the precinct and the adjacent future development at E-Gate.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/costco-RENDERS.jpg" rel="gallery-all" title="Revamped Costco with residential towers above. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/costco-RENDERS.jpg?itok=S6K5SHyo" title="Revamped Costco with residential towers above. © Laurence Dragomir"></a>

Through a redressing of the exterior of the Costco warehouse and the introduction of residential towers (two vs Vancouver's four) that employ a warm palette of timber and feature rooftop gardens, a visually static building suddenly becomes more lively on the outside and provides a stronger edge to the precinct.

A sinuous podium structure housing Costco, allows for the creation of pocket parks providing a buffer to the road network adjacent. The separation between the towers allows visual privacy but also views beyond from the Melbourne Star Wheel, framing views to and from. Visually a higher density mixed-use development provides a cue for the imminent E-Gate regeneration project and a gateway landmark of sorts into Docklands.

<h2>Medibank Ice House and New Hotel</h2>

Few will probably recall but at one point in time it was proposed that the two ice rinks which form Medibank Ice House were to be built above the multi-storey car park at Waterfront City, effectively killing two birds with one stone. Unfortunately, this never proceeded to construction and we are now left with two problems. With the multi-storey car park being dealt with in part one, the attention shifts to Ice House.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/icehouse%20Hotel_1.jpg" rel="gallery-all" title="Ice House Hotel. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/icehouse%20Hotel_1.jpg?itok=DDDxhloi" title="Ice House Hotel. © Laurence Dragomir"></a>

As a means of funneling people through Harbour Town, why not build a hotel above the existing rink, utilising the pockets and strips of land around the perimeter to introduce lift cores and support columns. The foyer would be part of an expanded entry off Pearl River Road.

While the novelty of short-stay accommodation above an ice rink may not be everyone's cup of tea, the views back towards Docklands and the city would be quite something. Direct and easy access to CityLink via Footscray Road would also be one of the benefits of locating a hotel there.

Time permitting a conclusion piece - that considers the remaining undeveloped pockets of land adjacent to Harbour Town complex and the airspace above - may appear later down the track. Until then, I leave you with one final image to finish on looking down at the sites in question.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Wfc2.jpg" rel="gallery-all" title="Ice House Hotel looking over WFC. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Wfc2.jpg?itok=KRDyF6Qh" title="Ice House Hotel looking over WFC. © Laurence Dragomir"></a>
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What to do with Waterfront City? (Part Two)

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Recently news filtered through that Sydney-based <a href="http://www.ashemorgan.com.au/">AsheMorgan</a> had <a href="http://www.theaustralian.com.au/business/property/docklands-sale-citys-biggest-in-seven-years/story-fn9656lz-1226857431660#">acquired Harbour Town and the Medibank Ice House Ice complex</a> within Waterfront City from <a href="http://www.ingrealestate.com.au/">ING Real Estate</a>. The $150m sale of the 40,000sqm centre follows the disposal of the Melbourne Star observation wheel to its Japanese builders and the sale of Waterfront City's only water fronted parcel to <a href="http://www.mab.com.au/">MAB</a> who are developing <a href="http://www.newquaypromenade.com.au/home">NewQuay Promenade</a>.

These asset disposals seem a clear sign that ING Real Estate are looking to slowly but surely exit the precinct and absolve themselves of any further responsibility within the area. They currently retain ownership (for the time being at least) of the the Costco building, the multi-level car park and an adjacent undeveloped tract of land. The question which must now be posed is - "where to now for the trouble plagued precinct?"

From the moment of its conception, Waterfront City has struggled with an identity crisis of sorts; it's part entertainment precinct and part shopping precinct with no real unifying theme. Bearing that in mind today's piece constitutes the first part of a series of articles looking at ways of improving the look and usability of the precinct.

<h2>Rebranding/Change of name</h2>

With the single stretch of water frontage now controlled by MAB (see render below) it would appear an opportune time to reconsider the precinct's name and branding strategy in addition to erasing the negativity associated with the precinct.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/NewQuay%20Promenade.jpg" rel="gallery-all" title="NewQuay Promenade. © MAB"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/NewQuay%20Promenade.jpg?itok=V-VRoDDs" title="NewQuay Promenade. © MAB" width="580"></a>

Now this is probably best left to the marketing types but let's just go with something like North Dock. I'll be honest I didn't expend a whole lot of mental power in conceiving the name but I think it's not half bad. Feel free to suggest your own.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/northdock.jpg" rel="gallery-all" title="North Dock."><img alt="" class="image-article-full-width-580px" height="171" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/northdock.jpg?itok=2fnpsA8C" title="North Dock." width="580"></a>

<h2>Improving the first impression</h2>

When entering Harbour Town either after disembarking from a tram or crossing Docklands Drive, visitors to the precinct are confronted with a bland and sterile entry point defined by cheap finishes over what should be a gateway building. Introducing a green wall to soften the harshness of the facade and employing an operable timber screen both for resident privacy and visual interest would do wonders for a comparatively small outlay.

Signage identifying the precinct awaits within the central median strip, with new greenery also helping to remould first impressions for visitors crossing Docklands Drive from NewQuay Promenade.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/WFC%20Gateway_EDIT_0.jpg" rel="gallery-all" title="Refurbished entry to Harbour Town © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/WFC%20Gateway_EDIT_0.jpg?itok=pyn9W4Xx" title="Refurbished entry to Harbour Town © Laurence Dragomir" width="580"></a>

<h2>Taking a cue from Merchant Street</h2>

Over at Victoria Harbour Lend Lease are in the process of <a href="http://www.victoriaharbour.com.au/news-and-events/news-and-events/news-degrees-of-change" target="_blank">upgrading Merchant Street</a> and have enlisted the help of renowned hospitality architects Six Degrees.

<blockquote>
"Changing things up is also part of Six Degrees’ approach to the project more broadly. Its aim is to achieve the mixture of venues and shopfronts you would see in any high street in Melbourne or, indeed, in any high street anywhere in the world. “In your usual high street … you’ve got evolution of 100 years – you’ve got all sorts of canopies, verandas, free-standing cantilevers and so on,” says Healy.

“We want to bring in that idea of variety and diversity. This is important at the level of scale. We needed to introduce a finer grain, so we decided to ‘chop’ and make tenancies into two and three … but we are trying to make it somewhat architecturally consistent per tenancy.”
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/MerchantStreetOverview.jpg" rel="gallery-all" title="Merchant Street revamp. © Six Degrees"><img alt="" class="image-article-full-width-580px" height="191" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/MerchantStreetOverview.jpg?itok=wLqVDh6M" title="Merchant Street revamp. © Six Degrees" width="580"></a>

While Merchant Street presents a much smaller challenge than any overhaul of Harbour Town, a similar strategy could be employed incrementally with a variety of architects and designers chosen. The focus on a greater mixture of uses, architecture styles and in particular activating the upper level concourse should be at the forefront when trying to lift/design the current venue out of the doldrums.

The introduction of maritime materials and architecture on the remaining undeveloped roof tops is a possibility - topped with gabled roofs perhaps mimicking the existing Central Pier sheds and similar to what is proposed at Wharf Precinct within Victoria Harbour

<h2>(Car) Park²</h2>

Visible from the Melbourne Star and once proposed to house the Docklands Ice Centre atop, the Waterfront City multi-level car park is presently a wasted site. With previous proposals for an apartment complex along it's western elevation yet to see the light of day, I believe it's worth considering some alternative uses for the site, in particular the expansive rooftop.

A perfect place for a park, maybe? And why not throw in a community 'greenhouse' on top as well?

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/waterfront%20city%20park.jpg" rel="gallery-all" title="Rejuvenated Car Park and park with 'greenhouse' on top. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="299" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/waterfront%20city%20park.jpg?itok=SwAru233" title="Rejuvenated Car Park and park with 'greenhouse' on top. © Laurence Dragomir" width="580"></a>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/waterfront%20city%20park%20%2B%20greenhouse.jpg" rel="gallery-all" title="Car Park rooftop. © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/waterfront%20city%20park%20%2B%20greenhouse.jpg?itok=EQ_aaHD5" title="Car Park rooftop. © Laurence Dragomir" width="580"></a>

What do you think should be done to improve Waterfront City? Or what would you like to see?

Leave your comments below and stay tuned for part two focusing on the Medibank Ice House and Costco, to follow soon.
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What to do with Waterfront City? (Part One)

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Today's content comes directly from the vault; dusted off and ready for inspection. During the late 1990's the then Docklands Authority published an irregular newsletter that although now yellow, worn and stained gives a fair indication as to the expectations maintained by those in charge of delivering Melbourne's new waterfront during that time. Dated November 1998 the fold-out newsletter provides a fantastic glimpse of Melbourne prior to the new millennium.

What immediately stands out is the lack of infrastructure throughout the area. Traversing Docklands over the last twelve years with trusty camera in tow and having no recollection of Docklands prior to its current metamorphosis, it's truly disturbing and impressive that such a large area of land so close to a major metropolis was underutilised for so long. With the Bolte Bridge and La Trobe Street / Collins Street extensions not yet constructed, it truly resembled a wasteland.

Cast your view to the second image below and you'll see a very lonely Crown Casino dominating Southbank's panorama; how times have changed! For Docklands at least the land parcels had at this point been defined, although time would subsume the names Yarranova, Entertainment City and Commonwealth Technology Port, replaced by NewQuay, Waterfront City and Digital Harbour.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_0089.jpg" rel="gallery-all" title="Infrastructure works prior to Docklands commencing. Images © Docklands Authority"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_0089.jpg?itok=NHEcxjLT" title="Infrastructure works prior to Docklands commencing. Images © Docklands Authority" typeof="foaf:Image"></a>

See below the official Docklands render of the day, a concept far more advanced than earlier ghastly visions which bore an uncanny resemblance to a Mulgrave office park. For the countless articles of diatribe against Docklands over the years, the precinct has managed to stay true to the render in certain respects. The general height, bulk and density of realised buildings is fairly similar to the image below. NewQuay and Yarra's Edge in particular have delivered to date basically what is seen below. Whilst the central precinct, Victoria Harbour, has in reality a denser built form, Batman's Hill was at the time the exception.

<a href="/news/grollo-tower-one-mans-vision-unrealised" target="_blank">Covered by Urban.com.au previously</a>, Bruno Grollo's then world's tallest Grollo Tower was one of two parties vying for the right to develop the Batman's Hill precinct. History shows that neither gained the right to develop the whole precinct, rather it was portioned off to separate developers with the last slice recently <a href="/news/batmans-hill-collins-street-the-missing-piece-of-the-docklands-jigsaw" target="_blank">granted to Lend Lease</a>, and now subject to further planning. Whilst many think that Docklands struggles on a micro level, it will never be known whether a better outcome could have been achieved by development plot by plot, rather than precinct by precinct.

Would the urban realm have been enhanced by each individual site being subject to a tender process? Docklands may have therefore followed a more organic growth, slowly expanding westwards whilst maintaining the feel of the CBD rather than a large master planned enclave. Gone would be the pockets of development surrounded by vast tracts of empty land which has only in recent years been corrected as the suburb continues its expansion.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_0094_0.JPG" rel="gallery-all" title="The envisaged Docklands. Images © Docklands Authority"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/IMG_0094_0.JPG?itok=us5g6YZA" title="The envisaged Docklands. Images © Docklands Authority" typeof="foaf:Image"></a>

In isolation the 1998 Docklands vision seemed to provide a fair balance between the practical expansion of Melbourne's CBD whilst taking into account the desire for open space, density and height considerations. The mind boggles at what would be proposed for the precinct if Docklands were a blank canvas today. Fifteen years ago Melbourne had yet to experience its shift toward apartment living, Southbank was yet to boom and Fishermans Bend, E-Gate and the CBD North/Arden Structure Plan were foreign concepts.

I'd suggest the 1998 vision provided a decent platform for Docklands to base itself upon. Consider now that the precinct is approximately 60% complete; it has been a long haul with many years to come and I can't help but think that one day into the distant future when Docklands is near ringed by far larger developments that public sentiment will shift more and more in favour of the precinct.
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The Docklands vision - circa 1998

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Following on from <a href="/news/the-pencil-skyscraper-464-collins-street-in-depth#content" target="_blank">Mark's comprehensive article on the development at 464 Collins Street yesterday</a>, I have the privilege of providing you all with a follow up article aptly named "How do you solve a problem like 464?" More specifically I am referring to the sheer concrete wall abutting the western boundary of the site, broken up only by two slivers of glazing; a pet hate of the Apartments.com.au crew.

464 Collins Street is not alone in this regard and this article should in no way be construed as an attack on the building or project architect Bates Smart for that matter, whose work I generally admire. Rather the intent is to highlight what we consider to be a problem that is becoming more prevalent with new buildings along shared boundaries - the dreaded blank wall.

This commonly occurs on smaller city sites housing residential towers designed to achieve the maximum yield or commercial towers with a side core arrangement hoping to maximise floor plate efficiency. As a result of this insatiable need for more and more apartments/office space in the city coupled with Floor Space Ratios unofficially going out the window (pun definitely intended) some time ago, means setbacks from boundaries are becoming somewhat of an endangered species. This basically limits the possibility of any windows to habitable rooms along the site's boundary and you guessed it we're left with a blank wall.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eEYx88.jpg" rel="gallery-all" title="Melbourne Star &amp; Sky as seen from Elizabeth Street. Image credit Ryan Seychell."><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/eEYx88.jpg?itok=zlWF4NEh" title="Melbourne Star &amp; Sky as seen from Elizabeth Street. Image credit Ryan Seychell." typeof="foaf:Image"></a>

<figcaption>Melbourne Star &amp; Sky as seen from Elizabeth Street. Image credit Ryan Seychell.</figcaption></figure>The most recent crop of buildings to be adorned with this must have architectural accessory are Melbourne's answer to Mary-Kate &amp; Ashley Olsen (better known as Melbourne Star and Melbourne Sky above), developed by Brady Group and designed by Peddle Thorp Architects. Both buildings' service cores are located to the east and west boundaries of the greater site, the towers only being separated (just) by Sutherland Lane.

Consequently a pedestrian walking along Elizabeth Street is presented with a great big blank wall making up about 50% of the eastern elevation, a sliver of glass, and a facade nominal setback consisting of a series of windows and balconies which will lose any amenity that they may currently have once the adjoining site is redeveloped.

Melbourne Star &amp; Sky highlight the problem developers and architects on tight sites have to contend with perfectly; you either build all the way to the boundary and have no windows or you setback a minimal distance (usually 1.5m) and risk the loss of what natural light and means of ventilation those apartments possess to any future development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/08jj.jpg" rel="gallery-all" title="464 Collins with a kinetic energy facade applied"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/08jj.jpg?itok=LZIS6Wlj" title="464 Collins with a kinetic energy facade applied" typeof="foaf:Image"></a>

<figcaption>464 Collins with a kinetic energy facade applied</figcaption></figure>So just what can be done with a blank concrete wall along a shared boundary considering there's the possibility that at some point in the not-too-distant future another building will cover cover the precast facade. Using 464 Collins Street as my subject I had a crack at some potential treatments for the blank concrete wall to the west. While the urban art and embossed precast make grand visual statements that may fall foul of planning authorities, the kinetic energy facade strikes a balance between subtle visual interest and intense facade activation.

Consisting of small aluminum tiles bound by lengths of wire, the facade treatment seems fluid, reacting to wind movement in a constantly changing manner providing an interface between built form and the natural environment. Current examples include <a href="http://www.uap.com.au/art/infrastructure/brisbane-domestic-terminal-car-park/" target="_blank">Brisbane Airport's car park</a> and Marina Bay Sands Singapore. The beauty of such a facade application is that when required it could be easily removed utilising 464 Collins Street's building mechanical unit with minimal fuss.

Ultimately though once again it's a matter of heightened planning policy and enforcement; I wouldn't be holding my breathe...

Click for a larger view and enjoy the renders including some context shots!
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How do you solve a problem like 464?

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A lot has happened since my last concept article (<a href="/news/blockhead-concept-this-little-piggy-went-to-market-on-his-fixie">This Little Piggy went to Market (on his fixie)</a>): Kevin Rudd is now Prime Minister, Australia has lost The Ashes but is fighting for respect, The Maroons are State of Origin champions and Hawthorn lost to Geelong while Essendon has run out of steam yet again.

All the while I've been lying in bed at night thinking about Station Pier, Port Melbourne. This article forms part of a series of articles focusing on Port Melbourne's past, present and future. As the name suggests I'll be focusing on a possible future for at least part of the site.

I may revisit the pier itself for another article at some stage, however I have decided to focus on the area highlighted in red below, closest to Waterfront Place.

<figure><img alt="" src="/sites/urban.melbourne/files/pictures/article-images/Existing%20site%20plan.jpg"></figure>My concept for the site consists of seven parts as seen on the map below:

<figure><img alt="" src="/sites/urban.melbourne/files/pictures/article-images/site%20plan_edit-01_1.jpg"></figure><ol>
<li>A museum and visitor centre focusing on the history of the pier</li>
	<li>A raised sloping park with public parking underneath, replacing the current open air car park and nature strip</li>
	<li>New paved square</li>
	<li>Overpass and raised public concourse allowing for courier/truck access through and underneath the development</li>
	<li>8-storey apartment building with retail at ground and concourse levels + 2 rooftop gardens and pergola structure</li>
	<li>55-storey Hotel and apartments with retail and commercial space at ground and concourse levels + garden on rooftop</li>
	<li>65-storey apartment tower atop a 3-storey shared podium, retail at ground and concourse levels</li>
</ol>
While the height of the towers may be significantly beyond any other development in the area, they sit to the south of the existing residential area and west of the beach; overshadowing of the beach only really occurring late in the afternoon, which particularly in summer, might not be such a bad thing. As per previous concepts dreamt up for Apartments.com.au, I have tried to provide a reasonable balance between private and public spaces.

The idea is the development would act as a gateway for visitors arriving via sea (standing out from a distance) while also activating what is an otherwise series of 'dead' spaces. The concept won't appeal to all, but hopefully it serves its purpose in provoking thought for a complex that could be so much more.

Hope you enjoy the images below, click for them for a full screen view.
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Blockhead Concept - Pier-ing into the future

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Following <a href="/news/anstey-in-colour">Anstey in Colour</a> and <a href="/news/anstey-in-development">Anstey in Development</a>, the final instalment is… "This little piggy went to market (on his fixie)". Today we look at Brunswick Market (661 Sydney Road), its immediate derelict neighbours on Florence Street and the potential development opportunities that exist within the precinct.

The strategy covers a number sites, which are but a short stroll or fixie ride from Anstey Station and Sydney Road. See Google Maps image below, with site highlighted in a rich shade of Brunswick Green.

<figure><img alt="" src="/sites/urban.melbourne/files/pictures/article-images/Site.jpg"></figure>As John Batman once declared on the banks of the Yarra, to whomever was listening "This is the place for a village!" So too do we at Apartments.com.au decree that this is "the place for a village!"

The strategy behind the plan is simple: live local, grow local, buy local - a self sustained village of sorts. The market traders could live within any one of the 5 apartment buildings or shop top homes, the fruit and vegetables would be grown on-site and sold on site, with the Brunswick Market housed in a new building fronting Sydney Road, integrated with an urban farm to the rear that spills out onto Florence Lane (nee Street).

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/05_overall%20aerial_0.jpg" rel="gallery-all" title="Anstey Village overview"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/05_overall%20aerial_0.jpg?itok=hWLqsZqT" title="Anstey Village overview" width="580"></a>

<figcaption>Anstey Village overview</figcaption></figure><h2>Key features</h2>

<ul>
<li>A rebuillt Brunswick Market.</li>
	<li>A Multi-storey urban market housed within a glass house.</li>
	<li>5 apartment buildings ranging in height starting from 3 storeys fronting Sydney Road and rising to 13-storeys facing Breese St, employing a variety of materials to break down the visual mass and create an identity for each tower element.</li>
	<li>The pedestrianising of Florence Street with a strong interface between it and the new market / multi-storey urban farm.</li>
	<li>Shoptop housing along Florence Lane with a mix of retail spilling onto the laneway with plenty of bicycle parking.</li>
	<li>An expansive rooftop park.</li>
	<li>North facing sky gardens interspered between apartments.</li>
</ul>
Whereas my last renders for <a href="/news/the-future-of-vertical-farms-in-melbourne">integrated vertical farming</a> were more about exploring a notion, Brunswick Village is certainly a more viable commercial concept. Regardless of whether the site is owned by state, private of institutional interests the concept could proceed given the acquisition of a minimal number of adjoining sites.

Without burdening readers with a thorough business case, development would roll out as follows. The current vacant carpark would be developed initially, with profits from residential unit and retail space sales to fund the still running market redevelopment. Stage two involves redeveloping the market space fronting Sydney Road to the north of Florence Street. The new market would move into this area and stage three would see the remainder developed, delivering additional multi-stotey urban market space along with a signature circular residential building.

There you have it, the potential to deliver a redeveloped market with improved urban outcomes whilst having the market run continually in some way, shape or form throughout the construction process.

Next up is a <a href="/news/blockhead-concept-pier-ing-into-the-future">revamped Station Pier</a>. Feel free to leave your suggestions as to what you'ld like to see next. Enjoy the images below.
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