Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Coburg

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Waratah or Manumbar, one of a pair of mirror-image mansions in Coburg, has been listed for sale.
Offers close November 21 for the 1890s heritage-listed house at <a href="https://www.realestate.com.au/property-house-vic-coburg-126759250" target="_blank">47 The Grove</a> which last sold for $730,000 in 2000.
The property, which has a price guide of $3 million to $3.3 million, was designed by architect TJ Crouch.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/11/1/Coburg2.jpg" alt="">
It was renovated in 2007, extending the home on its 932sq m landscaped gardens lot.
It has wraparound verandas and balconies, tower, stained glass windows, ornate plasterwork, decorative breezeways, intricate cornicing, and open fireplaces with original marble mantels.
It last sold 17 years ago.
Nelson Alexander Coburg’s Jacqui Knapsey has the offering.
 
 
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j.ballantyne1990-6AQqhLzZaK

Coburg mansion, built as a mirror-image of next door, listed for sale 

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Perhaps it's a case of third time lucky for the vacant former home of Coburg High School on Bell Street.

The monster 1.2 hectare site at 81 A Bell Street is back at planning, representing the third design to be proposed for the key site in recent years. Gone is the intent to deliver hundreds of apartments, but rather now advisory and project management firm Beca is overseeing efforts to deliver a substantial retirement village onsite.

Ryman Healthcare is the nominated operator for the intended development which would include 106 high care rooms, 76 assisted living suites 207 apartments tagged as independent living units. Ryman Healthcare specialises in aged care for people over the age of 65.

Five buildings are proposed across the site which is situated within the Coburg Activity Centre, with the tallest rising to 11 levels.

Below left is the previous design which gained a permit during 2015 for then owner Double LZ Development. 391 dwellings were the approved outcome, supported by 430 car parking spaces and retail tenancies.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11_18.jpg" rel="gallery-all" title="Obsolete designs for the former Coburg High School site"><img alt="" class="image-article-full-width-580px" height="194" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image11_18.jpg?itok=47m6dUK1" title="Obsolete designs for the former Coburg High School site" width="580"></a>

<figcaption>Former designs for the former Coburg High School site</figcaption></figure>Under the proposed amendment to the approved scheme, Beca and Ryman Healthcare are looking to implement a markedly different outcome for the site, albeit one which is generally within the built form envelope of the currently approved design.

The sought-after design now at planning is a far way from the initial scheme headed by developer Hamton, seen above right. Hamton, Macquarie Real Estate Equity Fund, Jackson Clement Burrows and SJB Planning were behind the abnormally shaped circular and interlinked development which would have bought 500 plus apartments, 3,000sqm of office/retail space, community facilities and a significant landscaping.

With that particular 2010-approved project consigned to history, the push to amend the currently approved scheme would also see landscaped areas, supplemented by a bowling green, activities areas, swimming pool and library.

According to planning documents, Plus Architecture aided Ryman Healthcare in the design process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image12_12.jpg" rel="gallery-all" title="Ryman's scheme as rendered from Bell Street with Rodda Street to the left"><img alt="" class="image-article-full-width-580px" height="285" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image12_12.jpg?itok=QWHLvS53" title="Ryman's scheme as rendered from Bell Street with Rodda Street to the left" width="580"></a>

<figcaption>Ryman's scheme as rendered from Bell Street with Rodda Street to the left</figcaption></figure><blockquote>
The proposed village has been designed to appropriately address the site interfaces, with careful consideration of adjacent residential properties and existing public open space. Building design has also responded to the neighbourhood character observed throughout the surrounding area.

Site buildings have been carefully articulated to maximise views of open space from windows and balconies, enhancing community living and interaction among residents.

The buildings are proposed to be constructed of a combination of brick, render and aluminium cladding with feature glazing. These materials are consistent with materials used for construction in the surrounding neighbourhoods.
<cite>Beca: Planning &amp; Urban Context Report</cite>
</blockquote>

The pending resolution of the Coburg High School site and its eventual delivery would shape as one of, if not Coburg's largest development in the pipeline.

The highly touted $1 billion, 20-year Coburg Initiative urban regeneration project in partnership between developer Equiset and Moreland City Council was scuttled six years ago. The second big-ticket project to falter within Coburg came by way of Epworth Healthcare's bid to open a private hospital diagonally opposite the Coburg High School site, which eventually amounted to nothing.
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silvermb

The former Coburg High School site seeks a fresh beginning

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The Victorian Government has approved the construction of new Air Apartments, which are to be built on the site of heritage-listed Pentridge Prison.
Located in Coburg at 21 Pentridge Boulevard, Pentridge Prison was first established to house criminals in 1851 and officially closed in May 1997.
The forthcoming development by Shayher Group will transform the historical prison into a mixed-use urban village for the local community.
Its approved masterplan outlines a blueprint for a diverse community comprising a range of housing styles, as well as retail and community facilities.
“The site’s centralised location makes it the perfect spot for an activated centre to enhance residents’ overall liveability, providing the opportunity to introduce new integrated residential, food and retail offerings into the existing area,” commented project spokesman Anthony Goh.
“This building is a part of our vision to create a new urban village within the iconic walls of Pentridge, attracting locals who are keen to get on the property ladder and downsizers and those who wish to live in the centre of it all - with a Palace Cinema, cafes, restaurants and retail stores right on their doorstep,” he said.
Shayher Group is ensuring future plans are in line with the site's character and heritage by investing more than $2 million through various restoration works, including restoring the iconic guard towers.
The Air Apartments contribute to the approved masterplan for the site, which requires high density to ensure it is economically viable in the long term. It also provides much-needed parking over three of its levels for residents.
“A site like Pentridge not only requires high density housing to ensure its economic viability in the long term, but it is also suitable for a higher density development due to its close proximity to public transport infrastructure, shops and schools, thereby reducing the number of cars on our roads and encouraging residents to walk to nearby facilities,” Goh added.
The next stage will be the commencement of the retail precinct and Adina Hotel, which will directly contribute to the estimated 8000 jobs that will be generated thanks to the redevelopment. 
These projects are currently being assessed by the Moreland Council and Heritage Victoria.
“The Victorian Government’s decision to approve the Air Apartments will ensure the site’s heritage will be celebrated, while being enjoyed by the wider community for many years to come, as will the mixed-use retail precinct and Adina Hotel once approved,” Goh said.                     
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Pentridge Prison site approved for Air Apartments

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The development company, Future Estate has finalised a $12.8 million Coburg sale of three lots totalling 9,203sqm of its larger Pentridge Prison site.
The holding sits amid the substantive urban renewal project, Coburg Quarter.
The purchaser, Golden Sunrise secured permits for 294 apartments across three buildings.
Future Estate purchased the distressed asset from receivers three years ago for $4 million.
“When we purchased the former Pentridge Prison site in 2014, our valuations estimated we had secured it for a third of its market value,” said Future Estate managing director, Ben Anderson.
“Now, 18 months on, we have this sale and the 250 per cent return on investment it produced to verify our initial calculations – the site which we acquired for 30c on the dollar, is actually worth $73 million.”
One Coburg Quarter, Fuure Estate's first residential building is 90 per cent sold off market.
One Coburg Quarter has 148 apartments.
Future Estate’s masterplan will see the developer transform the remaining portion of its 4.2ha site into a mixed-use residential community in which open civic spaces, professional services, a diverse retail offering and a new eat street.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2017/01/25/Future%20Estate_Coburg%20Quarter%20development%20overview.jpg" alt="">
“This sale not only means our debt is reduced, it means we are able to reinvest in other ventures within the precinct and deliver the extensive public amenities we have planned, which include a micro-brewery and wine bar, up front,” said Anderson.
"Rather than have these three permit-approved sites sit there for 36 – 48 months until we are in a position to develop them, we have chosen to bring in another developer, with whom we can work simultaneously to make this community a reality."
The sale was through Colliers International and Savills.
The property was listed as for sale by expressions of interest, closing on August 10.
Future Estate and fellow developer Shayher Group own the former prison, which was once home to notorious inmates such as Ned Kelly and Squizzy Taylor.
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Pentridge Prison development site sold by Future Estate for $12.8 million

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Anyone who has traversed the former Pentridge site in recent times can attest to how unsophisticated and unwelcoming the first tranche of apartment and townhouse projects are within the former prison's grounds. More than that it's the failure of these projects to adequately integrate with their surrounds that is perhaps most disappointing.

While developed only a few short years ago, they are almost symptomatic of a different time and/or attitude toward quality integrated development.

Yet there is hope that the vast majority of Pentridge can become a quality urban regeneration project that adequately addresses the needs of both residents and the general public. This is on the back of developer Shayher Group's recent announcement that they will facilitate the development of a large tract of land in the heart of their 6.7 hectare site for the purposes of a community piazza.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_8.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_8.jpg?itok=V5nR6o17" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure>This exercise in placemaking by way of a sprawling piazza is on face value a leap in the right direction that will go a long way to promoting the site's strengths, while also providing the wider community with increased amenity, green spaces and services. It could be argued that this underpins the fundamentals of placemaking; that is the "creation of quality public spaces that contribute to people’s health, happiness, and well being."

Shayher Group's plan is to have markets, community events and performance spaces supporting laneway retail zones and a dining precinct within the walls of the old Pentridge. Integral to the piazza are landscaped gardens, with existing and new built form including a two-level boutique shopping precinct surrounding the piazza.

The developer will this month lodge four separate planning applications with either Moreland City Council or Heritage Victoria, with the expectation of beginning works during 2017. Shayher Group's placing of the spotlight on the communal aspects of the Pentridge development follows on from their announcement during August that TFE Hotels will operate an Adina Apartment Hotel onsite.

By signing on Adina to the new Cox Architecture-designed hotel (which includes B Division) and in adding a five screen cinema complex, a greater diversification of patrons/customers will be attracted to Pentridge.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/pentridge_public_realm_render_2.jpg" rel="gallery-all" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/pentridge_public_realm_render_2.jpg?itok=JO4_bmcL" title="Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au" width="580"></a>

<figcaption>Pentridge Coburg's public realm perspective. Image: pentridgecoburg.com.au</figcaption></figure><blockquote>
We are excited to confirm open spaces, beautifully landscaped gardens and active retail offerings will characterise the piazza, bringing a sense of vibrancy and community to Pentridge, as well as offering a new space for locals to gather for events, picnics, markets and festivals.
The site’s centralised location makes it the perfect spot for an activated centre to complement the vibrancy of Coburg, providing the opportunity to introduce new integrated residential and food and retail offerings into the existing area.
<cite>Anthony Goh, project spokesman, Shayher Group</cite>
</blockquote>

Pentridge is unique in that it provides an opportunity to integrate heritage and new buildings across a massive site in a suburban location.

It's expected that 14 new buildings will be delivered across the site. Not only is it a chance to appropriately meld heritage aspects of Pentridge with new built form, but also an opportunity to brings existing heritage structures up to scratch via restoration. Perhaps though, the expectation that Pentridge can act as a catalyst and provide a positive outcome for the immediate community is the best outcome of all.
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Placemaking at Pentridge for an improved social and design outcome

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Shayher Group have landed a key piece of their mixed-use Pentridge puzzle with the announcement that TFE Hotels will operate an Adina Apartment Hotel as part of the former prison's regeneration.

Partly set within the walls of the former B cell block, Adina Pentridge will accommodate 120 serviced apartment suites with the task of designing the heritage-based project handed to Cox Architecture. A new building will also be built adjacent to B cell block, with remaining suites, apartments and communal facilities within at least a 16 level building, which coheres to the overall site masterplan.

Whilst some cells will be converted into serviced apartments, a number of cells will be preserved in their original condition.

With conceptual imagery released yesterday and the formal tie-up between Shayher Group and TFE Hotels announced, heritage consultation, feasibility and architectural design will now proceed in earnest.

Working toward a 2020 opening, Adina Apartment Hotel will also see a restaurant, day spa, 400sqm conference and meeting facility, an indoor pool and gym as part of the development. The prison’s former chapel will also be maintained for functions and events.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/p18.jpg" rel="gallery-all" title="Visualised lobby for Adina Pentridge. Image: Shayher Group"><img alt="" class="image-article-full-width-580px" height="375" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/p18.jpg?itok=tEUItz_d" title="Visualised lobby for Adina Pentridge. Image: Shayher Group" width="580"></a>

<figcaption>Visualised lobby for Adina Pentridge. Image: Shayher Group</figcaption></figure><h2>Pentridge gathers momentum</h2>

Most relevant to Adina's arrival is the recent <a href="http://www.moreland.vic.gov.au/globalassets/key-docs/meeting/agenda-council-upc/upc-agenda-22-june-2016.pdf">review of an application by Shayher Group</a> to extend the approved planning application for Champ Street B Division. Issued during 2009, the approval for the then VALAD Property Group allowed for the construction of a 19 level tower adjacent to B Division with SJB Architects taking the design lead.

Located in the south-west courtyard of the historic B Division building, approval of the extension would see the project start no later than November 2018 and be completed no later than November 2020. Revised plans would need to be presented to Council in the interim.

It was recommended that City of Moreland's Urban Planning Committee resolves to approve the extension of time of two years to the planning permit.

Shayher Group's first project within Pentridge dubbed Horizon Coburg has structurally topped out, with internal fitouts now proceeding at pace for the 50 dwellings. Also in the pipeline is <a href="/buildings/victoria-tower-21-pentridge-boulevard-coburg">21 Pentridge Boulevard</a> with approximately 220 apartments in play over a site area of 6,300sqm.

<h2>The Arrival of Adina: what they say</h2>

<blockquote>
We have challenged Cox Architects to deliver a design that sets a benchmark in sensitive and adaptive reuse and breathes new life into this historic asset, returning it to the public. In developing these plans, we have taken inspiration from similar projects in the United States and United Kingdom that have readapted jails into beautiful accommodation, paying tribute to the past by repositioning them for the future.

The masterplan and its density was created in line with the government’s future vision for this area to become an urban hub and easily accessible, with affordable housing options, transport, services and much more.

The hotel remains subject to Shayher Group obtaining the relevant planning and heritage approvals and we will be working closely with the Moreland City Council and Heritage Victoria. We are also working with the community to involve local stakeholders in aspects relating to the transformation of the site, with a recent community open day attracting around 3,000 interested people.
<cite>Anthony Goh, Shayher Group</cite>
</blockquote>

<blockquote>
This site speaks to a rich history and we believe locals and visitors from overseas will be intrigued to learn about Australia’s penal past.

Hotels provide a great way to preserve the history of heritage-listed buildings, allowing unique and memorable experiences for guests who learn and experience aspects of that rich past.
<cite>Rachel Argaman, CEO, TFE Hotels</cite>
</blockquote>
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Adina Hotel adds to Shayher Group's Pentridge vision

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When you mention <a href="/new-apartments/brunswick-vic-3056">Brunswick</a> to anyone who's from the other side of the Yarra you're quite likely to get a rendition of the Franco Cozzo ad, a massive expletive-ladden anti-hipster tirade or hushed jibes about lefties.

However we need to question how long those stereotypes will last. Apartments.com.au labelled <a href="/news/hotspots-lygon-street-east-brunswick">Lygon Street in Brunswick East a development hotspot</a> in August 2013 and the picture today is dramatically different. Not that Lygon Street is seeing significantly less development, it's that the planning applications are flying in from all over Brunswick and increasingly <a href="/new-apartments/coburg-vic-3058">Coburg</a>.

A quick glance at the <a href="/">data portal</a> for Moreland shows there are currently 69 projects across the municipality yielding a total of 5,575 units across all statuses. 57 of those projects with 4,293 units are located in postcodes 3055, 3056 and 3057: <a href="/new-apartments/brunswick-west-vic-3055">Brunswick West</a>, Brunswick and <a href="/new-apartments/brunswick-east-vic-3057">Brunswick East</a> respectively.

10 of the projects located in either of the three postcodes are under construction, 13 at sales, 18 approved and 16 are currently before council. Most of those projects are located on the Brunswick activity strips of Sydney Road and Lygon Street however this might just be about to change.

<h2>Moreland's Neighbourhood Centres Strategy</h2>

The City of Moreland has liberally applied the residential growth zone to many parts of the municipality outside its three key activity centres of Brunswick, Coburg and <a href="/new-townhouses/glenroy-vic-3046">Glenroy</a> and the draft neighbourhood<a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy"> </a>centres strategy now viewable on Moreland's <a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy">website</a> seeks to clarify the council's vision for its second-tier activity centres.

In a nutshell the strategy aims to introduce controls to 11 of the 12 neighbourhood centres in Moreland. The neighbourhood centres are scattered throughout the municipality and include areas such as Grantham and Union Streets, Melville Road and Victoria Street in Brunswick West. Gaffney Street in <a href="/new-apartments/pascoe-vale-vic-3044">Pascoe Vale</a>, Merlynston, Fawkner and <a href="/new-townhouses/oak-park-vic-3046">Oak Park</a> are also on the list of areas where development will be encouraged.

The aforementioned areas come under the residential growth zone and in some part include mixed use and commercial 1 zones.

More than 50% of the <a href="http://moreland.vic.gov.au/globalassets/areas/amendments/amendmentslib-7208/c159/mcc3068-neighbourhoodcentresstrategy_v3.pdf">draft strategy document</a> is dedicated to design and built-form guidelines for the areas where development up to 4 levels is permissable.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bruns_4_level.png" rel="gallery-all" title="Albert Street, Brunswick East"><img alt="" class="image-article-full-width-580px" height="431" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bruns_4_level.png?itok=IZus8DTn" title="Albert Street, Brunswick East" width="580"></a>

<figcaption>Albert Street, Brunswick East</figcaption></figure><h2>Should Moreland be aiming higher?</h2>

Great urban initiatives like <a href="/expert-insights/buying/letting-sydney-road-drown-in-a-traffic-sewer-is-not-an-option-its-time-to-revitalise-the-strip">Revitalise Sydney Road</a> are focused on reconfiguring the look, feel and operations of Sydney Road but is it time to think bigger and earmark sites on Sydney Road for future office-only uses?

Say a concept like that outlined by the Revitalise Sydney Road comes to fruition and the public transport capacity of the road is boosted, the amount of people who will be able to travel up and down from Moreland to the new Parkville Station will increase substantially.

Most of the office space on or near Sydney Road is contained above retail shops or as add-on components to warehouses west of the Upfield train line. A company with a requirement for 1000 square metres of modern office space would be hard pressed to find a site suitable in Brunswick which is curious given it is and will be a natural spill-over area for the biotech and health-focused Parkville area.

In a policy document dated 2011-2016, some of they key challenges for Moreland include 'continued loss of land for employment purposes to residential conversion', 'poor perception of the North as the place for business' and 'limited supply of quality office space'. Perhaps it's time for a commercial development and employment-focused strategy.
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Alastair Taylor

Crystal ball gazing: City of Moreland 

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Signifying the rebirth of one of Melbourne’s most expansive regeneration sites, developer <a href="http://www.futureestate.com.au/">Future Estate</a> is pressing ahead with plans for the former Pentridge Prison, soon to be known as <a href="http://www.coburgquarter.com.au/">Coburg Quarter</a>.

The $1 billion Pentridge masterplan received approval from the Victorian Government and local Council late last year. With the approved masterplan also came the expectation that Future Estate could deliver a higher calibre of public space apartment living relative to that which has been completed onsite in recent years.

First to reach sales will be One Coburg Quarter, consisting of 150 apartments and set to be launched officially next month. Created by <a href="http://www.rothelowman.com.au/">ROTHELOWMAN</a>, the design references the colourful industrial past of Coburg, particularly the old Pentridge prison and its signature bluestone edifice.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/12705561_1115088325192632_5634902824801960387_n.jpg" rel="gallery-all" title="A refashioned bluestone entrance. Image courtesy Future Estate"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/12705561_1115088325192632_5634902824801960387_n.jpg?itok=AXTYxZx8" title="A refashioned bluestone entrance. Image courtesy Future Estate" width="580"></a>

<figcaption>A refashioned bluestone entrance. Image courtesy Future Estate</figcaption></figure>Apartments.com.au recently sat down with Future Estate Founder and Managing Director, Ben Anderson to chat about the Coburg Quarter masterplan and vision, acknowledging the shortcomings of the previous owners' plans for the site and the opportunities presented by the site.

<blockquote>
Coburg Quarter will have a village feel in an urban context. It will be a natural extension of Melbourne's celebrated northern suburbs such as Brunswick, Northcote and Fitzroy. Its identity will be truly Northside, yet proudly and distinctly Coburg.

Civic quarters around the world are known for their unique character. Coburg Quarter will follow this tradition, as an exciting urban community that will enhance the area by bringing together people, art, design commerce and culture.
<cite>Ben Anderson, Founder and Managing Director, Future Estate</cite>
</blockquote>

Anderson explained to Apartments.com.au that Future Estate bought the Pentridge land holding out of receivership, a similar strategy previously employed by the developer. He says part of what Future Estate does best is "buying things that are broken and fixing them" where others may struggle to see the potential.

The 4.2ha site has approval in place for over 1,400 apartments and townhouses that will accommodate 3000-4000 residents, with a development schedule stretched over a 10 year period and with an estimated project value of more than $1 billion. This ranks Coburg Quarter as one of the largest urban infill sites in Melbourne.

Future Estate are considering opportunities to re-skin some of the built form which was developed on site by the previous owners, which Anderson describes as "underwhelming" as he does the existing outdoor communal spaces onsite. Working with largely the same envelopes as the previously approved master plan and seeking to improve rather than beginning from scratch, one of the biggest changes revolves around creating a village centre for the development, drawing inspiration from the great squares in Europe, essentially forming a heart for the development.

This would act as a drawcard to the site, not just for residents but the community at large.

Another opportunity being explored is a Farmer's Market which would include a significant amount of micro retail, by locally-based boutique operators who can't necessarily afford to lease a large retail space. These would be based around food, craft and even furniture, and would spill out onto the new community square.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image137.jpg" rel="gallery-all" title="Technē's new interpretation of Pentridge"><img alt="" class="image-article-full-width-580px" height="204" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image137.jpg?itok=px4cKGM_" title="Technē's new interpretation of Pentridge" width="580"></a>

<figcaption>Technē's new interpretation of Pentridge</figcaption></figure>Anderson acknowledges the community's frustration with the site's lack of progress thus far:

<blockquote>
We understand the community is frustrated, which is why we believe actions speak louder than words. We have already commissioned the transformation the old laundry building into a micro-brewery and bar, with work commencing on this and the proposed Coburg Public Square later this year.
<cite>Ben Anderson, Founder and Managing Director, Future Estate</cite>
</blockquote>

As part of Coburg Quarter, Future Estate are also investigating potential uses for the former D Division prison block, while architects Techne are incorporating key heritage features including the bluestone walls, solitary confinement cells and historic laundry equipment into the micro-brewery design. Coburg Brewing Co. will be headed by Danial Caneva, owner of the nearby Post Office Hotel, with the launch date currently slated for July this year.

In addition Future Estate plans to have the café and dining precinct open and operational before the end of 2016.

Of the living options, One Coburg Quarter will be launched next month and consist of 150 apartments. Created by <a href="http://www.rothelowman.com.au/">ROTHELOWMAN</a>, the design references the colourful industrial past of Coburg, particularly the old Pentridge prison and its signature bluestone edifice.

<blockquote>
Announcing entry into Coburg Quarter from the wider precinct defined by Sydney Road and Bell Street, One Coburg Quarter sits proudly above the historic walls with a strong yet respectful presence. Seen in the round the building presents at the civic scale as a singular and sculptural form, its curved and modulated facades establishing a sophisticated dialogue with the robust and linear nature of the old heritage fabric.

Inspired by its context, the strong horizontal manifestation of the bluestone and mortar courses is reflected in the articulation and expression of the new facades. The primary expression of One Coburg Quarter is of a composition of larger horizontal elements, orchestrated in a way which alludes to the stack bonding of the bluestone walls.
<cite>Shane Rothe, Director, ROTHELOWMAN</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v03_exterior_hover_reduced.jpg" rel="gallery-all" title="One Coburg Quarter, hero perspective. Image courtesy of Future Estate"><img alt="" class="image-article-full-width-580px" height="846" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/v03_exterior_hover_reduced.jpg?itok=vPJSigQF" title="One Coburg Quarter, hero perspective. Image courtesy of Future Estate" width="580"></a>

<figcaption>One Coburg Quarter, hero perspective. Image courtesy of Future Estate</figcaption></figure>Future Estate asked ROTHELOWMAN to conceive a building that made a strong unique statement, distinguishing it from the earlier buildings on site. Anderson says that in response, Future Estate has made a commitment to not compromising on the quality of the facade, estimated to cost in the vicinity of approximately $1000 per square metre. This is in keeping with the company's ethos of developing buildings which look just as they are depicted in the marketing material, if not better.

One Coburg Quarter will feature a 'living lobby' entered via a courtyard, which gives the impression of entering a home, rather than a commercial type foyer that other developments provide. Also included is a library, free wi-fi plus a residents' bar and communal kitchen with Future Estate looking to encourage Friday night drinks by the owner's corporation to promote and facilitate the idea of a community within the building.
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Laurence Dragomir

Pentridge reborn: what Coburg Quarter holds for the public

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With the <a href="http://www.moreland.vic.gov.au/planning-building/planning-policy-projects-and-structure-plans/the-coburg-initiative/">Coburg Initiative</a> all but a memory, Minister for Planning Richard Wynne last week gave Coburg a fresh direction with the approval of the suburb's new structure plan. 80 hectares will be captured within a new activity centre which will see varying height limits, peaking at a discretionary maximum of 13 levels.

Much was expected of the original Coburg Initiative which at the time saw a partnership between Moreland City Council and local developer Equiset, with the aim of facilitating a $1 billion dollar overhaul of the heart of Coburg based loosely around the intersection of Bell Street and Sydney Road.

Since the Initative's failure during 2011, limited development has occurred within the area, although the renewed development guidelines are now expected to hasten increased development (and particularly apartment) activity.

<figure><a class="colorbox colorbox-insert-image" href="/news/future-estate-the-future-of-pentridge-village" rel="gallery-all" title="Concepts for Pentridge have come and gone in recent years, such as NH Architecture's above"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image41_0.jpg?itok=_z1Usldg" title="Concepts for Pentridge have come and gone in recent years, such as NH Architecture's above" width="580"></a>

<figcaption>Concepts for Pentridge have come and gone in recent years, such as NH Architecture's above</figcaption></figure>Last week's announcement coincides with developer Future Estate's advancement of plans for Pentridge Village. After purchasing 41,000sqm of prime development land for $27 million <a href="/news/future-estate-the-future-of-pentridge-village">earlier this year</a>, the Sydney-based developer is now free to progressively roll out numerous apartment buildings within the former grounds of Pentridge.

Pentridge itself has been subject to numerous apartment projects, masterplans and concept designs in recent years.

ROTHELOWMAN has been engaged to produce the initial offerings in the Future Estate development which will be known as Coburg Quarter, and based upon the initial renders it will be a leap forward in built form design relative to the handful of low quality, small-scale apartment blocks that have been built onsite to date.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/6805864-3x2-940x627.jpg" rel="gallery-all" title="A new look for Pentridge. Image courtesy ROTHELOWMAN"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/6805864-3x2-940x627.jpg?itok=KAYbRIkT" title="A new look for Pentridge. Image courtesy ROTHELOWMAN" width="580"></a>

<figcaption>A new look for Pentridge. Image courtesy ROTHELOWMAN</figcaption></figure>Of course it's not all about future intent in Coburg, with a handful of current apartment projects making their mark. 51 Gaffney Street, <a href="/new-apartments/coburg-vic-3058">Mayor Anderson Apartments</a> and Shayher Group's Horizon Coburg are all currently under construction.

With a combined 187 apartments between the three projects set for delivery during 2016, they themselves are shadowed by a number of larger upcoming projects in the area. JAM Architects are displaying new imagery online for <a href="/new-apartments/519-537-sydney-road-coburg">Bell on Sydney</a> with in excess of 200 apartments expected for the now vacant site at 519 Sydney Road.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image39_0.jpg" rel="gallery-all" title="519-537 Sydney Road &amp; 718-724 Sydney Road. Images courtesy JAM &amp; Particular"><img alt="" class="image-article-full-width-580px" height="528" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image39_0.jpg?itok=gzwWwJ_7" title="519-537 Sydney Road &amp; 718-724 Sydney Road. Images courtesy JAM &amp; Particular" width="580"></a>

<figcaption>519-537 Sydney Road &amp; 718-724 Sydney Road. Images courtesy JAM &amp; Particular</figcaption></figure>Further 81 Bell Street is before VCAT with the body set to rule upon the submission which includes 391 dwellings while 200-216 Sydney Road is at planning with a mixed-use development under consideration; 124 apartments are included within the six level design.

Nearby and Land Republic has engaged architecture firm Particular for their pending redevelopment of 718-724 Sydney Road Coburg North, with dual six level buildings spreading the grip of apartment living further north.

Lead image courtesy F2 Architecture.
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Coburg gains some long sought-after initiative

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It was reported last week that developer Future Estate is the successful new owner of a vast tract of development land within Pentridge Village. Expected to fetch $30 million via a sales campaign held by CBRE, the final price tag was a <a href="http://www.afr.com/real-estate/commercial/developer-buys-last-pentridge-prison-sites-20150408-1mgkw9">reported</a> $27 million.

And for that price Future Estate now holds land reserves totalling approximately 41,000sqm, located 7.5 kilometres from the CBD. Covering twelve separate sites with the largest at 5,591sqm, the purchase allows Future Estate the opportunity to deliver multiple buildings over an elongated timeframe.

Included within the 41,000sqm plot are a handful existing/semi-completed retail spaces. The retail offerings are expected to be expanded within the development, in line with existing masterplan which seeks mixed-use outcomes for the land involved.

Pentridge Village hasn't been the only success for Future Estate of late with their current Melbourne apartment project selling strongly. <a href="/buildings/parc-vue-1091-plenty-road-bundoora">Parc Vue</a> at Bundoora Park has sold in excess of 85% of apartments within the first stage of the development, which will see 138 one and two bedroom apartments delivered over eight levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/141112parcvueextb-1024x719.jpg" rel="gallery-all" title="Parc Vue Bundoora. Image courtesy MAP Architecture"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/141112parcvueextb-1024x719.jpg?itok=-RbWRIHn" title="Parc Vue Bundoora. Image courtesy MAP Architecture" width="580"></a>

<figcaption>Parc Vue Bundoora. Image courtesy MAP Architecture</figcaption></figure>Designed by MAP Architecture, the project will upon completion see six buildings and 361 apartments built in middle-ring Bundoora, with ancillary commercial space totalling 1,100sqm included.

Gazing upon Pentridge Village once more, Future Estate's purchase joins a recently released apartment development in bolstering the until recently languishing precinct. Horizon Coburg is the first apartment release of any note for the precinct since the ill-fated <a href="http://architizer.com/projects/air-pentridge/">AIR Pentridge</a> tower the best part of five years ago which would have injected hundreds of apartments into the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/coburg-high-rise-apartments-01.jpg" rel="gallery-all" title="Horizons Coburg. Image courtesy PRO_ARK"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/coburg-high-rise-apartments-01.jpg?itok=n74dV2nH" title="Horizons Coburg. Image courtesy PRO_ARK" width="580"></a>

<figcaption>Horizons Coburg. Image courtesy PRO_ARK</figcaption></figure>Covered on Apartments.com.au at the turn of 2014, the then application on behalf of Taiwanese-backed Shayher Group sought to <a href="/news/h-division-likely-to-go-as-pentridges-rebirth-gathers-momentum">demolish the infamous H Division</a> within the prison grounds. With demolition now complete, civil works have commenced with the construction commencement on the radar.

Horizon Coburg seeks to add two and three bedroom apartments within two buildings.

On a wider note the stirring of Pentridge is in line with a general increase in planning activity throughout Coburg. Epworth Hospital are seeking to deliver <a href="http://www.heraldsun.com.au/leader/north/epworth-healthcare-launches-private-hospital-bid-on-moreland-council-land-bordered-by-bell-drummond-and-urquhart-streets/story-fnglenug-1227020120310">a new facility</a> fronting Bell Street, the long vacant <a href="/developments/coburg-vic-3058">81 Bell Street</a> is subject to a new 391 apartment project whilst <a href="/new-apartments/coburg-vic-3058">Major Anderson Apartments</a>' site demolition is complete with SP Projects poised to begin construction.
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