ASX-listed developer <a href="https://www.apartments.com.au/developers/stockland">Stockland</a>&nbsp;is continuing its push back into the new apartment market, filing plans for a prominent gateway site between Collingwood and East Melbourne.

The development giant, which moved back into the new apartment space when it announced Stanton Place in Sydney's Rosebery and have since filed plans for a 50-storey tower, are jumping into the off the plan Melbourne market.

They are hoping to create a mixed-use neighbourhood precinct for <a href="https://www.apartments.com.au/new-apartments/79-81-victoria-parade-collingwood-vic-3066">79-81 Victoria Parade</a>, replacing an existing commercial building with a scheme by <a href="https://www.apartments.com.au/architects/john-wardle-architects">Wardle</a>&nbsp;for 478 apartments,&nbsp;ground-floor retail, new public open spaces and a publicly accessible pedestrian laneway.

<img alt="First look: Stockland plans new mixed-use neighbourhood precinct for Collingwood gateway site" data-entity-type="file" data-entity-uuid="72dbbca9-3918-4073-afad-a0c0c35be8e7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/stockland%20pers.png?VersionId=bzMVUKKxvwuNK1m0v_td126Rgct32uk_" />

The design report identifies the public realm as a central driver of the proposal.

"Collingwood has limited access to high-quality parks and public open space, and the proposal delivers valuable new areas for respite, social interaction and fine-grain retail activity."

The development would deliver a diverse mix of housing, including studio, one, two and three-bedroom apartments alongside townhouse-style residences. Two basement levels are proposed beneath the development, providing resident and retail parking as well as extensive bicycle facilities.

Wardle's design draws heavily on Collingwood's industrial character, using articulated building forms, brickwork and robust materials inspired by the suburb's warehouse and manufacturing heritage. The built form has been broken into a series of smaller volumes to better respond to the surrounding streetscape while extensive communal gardens, rooftop amenities and shared resident spaces are integrated throughout the project.

<img alt="First look: Stockland plans new mixed-use neighbourhood precinct for Collingwood gateway site" data-entity-type="file" data-entity-uuid="7b2135ed-65df-4253-ad53-f216f06bd467" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/stockland%20podium.png?VersionId=l1B6Hqn8zs772VxH6L1fDPg0KHshan9v" />

The planning documents describe the existing office building as offering little engagement with the public realm, with the redevelopment intended to create a more permeable and active neighbourhood destination.

"The proposed scheme presents a significant opportunity to deliver a vibrant retail plaza and a local neighbourhood hub serving both existing and future Collingwood residents."

The 79–81 Victoria Parade site occupies a strategic location about 1.5 kilometres east of Melbourne's CBD, at the threshold between Collingwood and East Melbourne. It is well served by tram services along Victoria Parade and sits within walking distance of St Vincent's Hospital, Fitzroy Gardens, the Fitzroy activity centre and a broad range of employment, retail and hospitality destinations.

Joel Robinson

Stockland plans new mixed-use neighbourhood precinct for Collingwood gateway site

An 1880s timber cottage that has survived Kangaroo Point's transformation from riverside suburb to high-density apartment precinct is set to become the centrepiece of <a href="https://www.apartments.com.au/developers/zephyr">Zephyr Group</a>'s proposed Banksia development.

Rather than see the locally heritage-listed Alpha Cottage as an obstacle to navigate, plans integrate the landmark home into a new 18-storey residential tower, giving one of the suburb's oldest surviving residences a new role as the project's communal hub.

The development application covers a 1,177 sqm amalgamated site at 127-133 Lambert Street and 30 Shafston Avenue, where Zephyr Group plans to deliver 64 apartments above three basement levels. Designed by <a href="https://www.apartments.com.au/architects/joe-adsett-architects">Joe Adsett Architects</a>, the proposal carefully weaves the retained heritage cottage into a contemporary residential scheme, with the tower elevated above the historic building to preserve its presence within the Lambert Street streetscape.

<img alt="First look: Zephyr Group's Banksia to wrap new Kangaroo Point tower around 1880s Alpha Cottage" data-entity-type="file" data-entity-uuid="f9dc5bdb-d691-4c60-bf2b-c3ed405a3e75" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Banksia.png?VersionId=Jh4bjlewU.o8HXWt0V4KaFA_lPcF7KWM" />

Named after the native Australian Banksia flower, the project draws inspiration from its distinctive form through curved balconies, sculpted planter boxes and cascading subtropical landscaping that soften the building's profile.

As the design report explains: "The tower's identity is defined by its feature facade, drawing direct inspiration from the Banksia wildflower. The building departs from traditional rigidity through the use of elegant, GRC-moulded planter boxes that appear as if shaped by the breeze."

Plans propose 64 apartments, comprising 32 two-bedroom and 32 three-bedroom residences, across an 18-storey tower. Residents would have access to rooftop amenities including a swimming pool, spa, gym, sauna, private cinema, dining spaces and landscaped recreation areas, while more than half the site is dedicated to planting and open space.

<img alt="First look: Zephyr Group's Banksia to wrap new Kangaroo Point tower around 1880s Alpha Cottage" data-entity-type="file" data-entity-uuid="16041b5f-033e-47fa-8fbe-9886e072c1f2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pool.png?VersionId=kpx5w4EbLx0_TdWfDoD1vrSs0_cZ5Ao1" />

The heritage component is the defining feature of the proposal. Constructed in the early 1880s and occupied from at least 1883, Alpha Cottage is recognised by Brisbane City Council as an important surviving example of Kangaroo Point's nineteenth-century residential development and as a representative transverse-gable timber cottage. Despite extensive redevelopment across the peninsula, the building has retained a high degree of its original form and internal fabric.

As part of the redevelopment, the cottage will be carefully relocated a short distance within its original allotment to facilitate construction before being returned to a prominent position along Lambert Street. Original verandah elements will be dismantled, catalogued and reinstated, while significant internal features, including timber flooring, wall linings, joinery, doors, windows and hardware, will be retained. Later additions, including the enclosed rear verandah, will be removed to better reveal the building's original form.

Once restored, Alpha Cottage will accommodate the building manager's office, mail room and parcel facilities, providing an active everyday use that supports its long-term conservation rather than preserving it as a static display. The heritage strategy also maintains landscaped space around the building, allowing it to remain visually distinct beneath the new tower.

<img alt="First look: Zephyr Group's Banksia to wrap new Kangaroo Point tower around 1880s Alpha Cottage" data-entity-type="file" data-entity-uuid="43b027e1-576e-4624-a66c-7cc54ea8b7be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/banksia%20tower.png?VersionId=2W6E2yfkj2AQlWlLeV986grA5zB9f817" />

The Heritage Impact Assessment concludes that "the proposal secures the ongoing occupation, maintenance and conservation of Alpha Cottage," finding the development would result in "no more than a minor impact on the cultural heritage significance" of the building while ensuring its long-term future.

Joe Adsett Architects have designed the tower to sit above the heritage building rather than overwhelm it, creating a clear visual separation between old and new. The development's flowing balconies, integrated planting and organic façade respond to Brisbane's subtropical climate while complementing the restored cottage below.

Banksia occupies a prominent corner in Kangaroo Point within walking distance of the Kangaroo Point Bridge, Brisbane River, ferry services, QUT, the CBD and the Woolloongabba precinct. The site also benefits from direct access to active transport infrastructure and sits within an area earmarked for continued higher-density residential growth.

Zephyr Group's Banksia to wrap new Kangaroo Point tower around 1880s Alpha Cottage

Buying into a masterplanned community often means committing to a vision still years from taking shape. At <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a>, that vision is already visible.

Residents have moved into the completed first stage, landscaped spaces are established, and the next chapter is now underway. Stage 1 has been completed and settled, with Stage 2 now selling off-the-plan.

Designed by <a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a>, <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> combines attainable apartment living with sustainability initiatives rarely seen at this price point, including rooftop solar, battery storage and a resident EV-sharing program.

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Located on Schofi​elds Road, just moments from Tal​lawong Metro Station and Schof​ields Train Station, <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> has been designed to appeal to a broad mix of buyers, from first-home purchasers looking for a foothold in Sy​dney's property market to downsizers seeking a connected, low-maintenance lifestyle.

<a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> has been conceived as a thoughtfully planned masterplanned community that will evolve over multiple stages, with buyers now able to secure one, two and three-bedroom apartments within a neighbourhood that is already beginning to establish its identity.

One of the project's defining features is its focus on sustainability. Solar energy systems, battery storage and future EV charging infrastructure have been incorporated throughout the development, reflecting a long-term approach to both environmental performance and everyday convenience.

Sustainability sits at the centre of the development's vision, with solar energy systems, battery storage and future EV charging infrastructure integrated throughout the community.

That emphasis on future-ready living extends beyond the technology. Landscaped communal gardens, outdoor gathering spaces and plans for a future retail precinct aim to create a neighbourhood where residents can access daily conveniences without travelling far from home.

[smartcode_project:default project_id=149637 project_image_fid=351027]

The apartments themselves have been designed with liveability front of mind. Rather than chasing maximum density, the focus has been placed on creating practical homes with generous natural light, usable layouts and strong connections to outdoor space.

Importantly, these design principles have been applied consistently across the one, two and three-bedroom apartment offerings.

The appeal of <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> is also closely linked to its location within Syd​ney's rapidly evolving north-west growth corridor. Over the past decade, major infrastructure investment has transformed the area, with new transport links, business precincts and community facilities reshaping suburbs like Talla​wong and Schofiel​ds.

The agent says buyers are increasingly recognising the area's long-term potential.

"Typical buyers that we're finding across <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> especially are your first-home buyers, your investors, your upsizers as well as your downsizers," Hawes says.

Connectivity remains one of the project's strongest drawcards. Residents have access to both Tallaw​ong Metro Station and Schofi​elds Train Station, providing links to the Sydn​ey CBD, Norw​est Business Park, Macquari​e Park and other major employment hubs. Retail centres including Rous​e Hill Town Centre and Sch​ofields Village are also nearby, alongside schools, parks and future healthcare infrastructure.

[smartcode_project:default project_id=149637 project_image_fid=351031]

For Stage 1 resident Roji, it is the balance between convenience and comfort that has defined the experience of living at Kew.

"For me, it's a balance of quality and convenience," she says. "Everything I need is right here."

"If I wanted to catch the train, Scho​fields Station is just around the corner. Tallaw​ong Metro connects me to the city."

More importantly, she says, the development has delivered something that cannot be measured in floorplans or specifications.

"<a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> feels like home."

[smartcode_project:default project_id=149637 project_image_fid=351024]

As Stage 2 enters the market, that lived experience may be one of the project's strongest selling points. Buyers are not purchasing into an untested concept or a future promise. They are joining a community that is already taking shape.

Ongoing investment in transport, retail, healthcare and public open space continues to strengthen the appeal of Syd​ney's north-west growth corridor, while <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a>'s established first stage provides buyers with a tangible sense of the community's future direction.

For a limited time, buyer can secure a new home at <a href="https://www.apartments.com.au/new-apartments/kew-tallawong-23-27-schofields-road-tallawong-nsw-2762">Kew Tallawong</a> with just a $10,000.

[smartcode_project_cta:default project_id=149637]

Kew Tallawong: A growing community taking shape in Sydney's north-west

<a href="https://www.apartments.com.au/developers/freecity">Freecity</a> has received development approval for its 51-storey mixed-use tower at 153-157 Walker Street, North Sydney, set to be one of the tallest mixed-use residential-led buildings in one of Sydney’s most sought-after commercial and residential addresses.

Lodged as a State Significant Development Application (SSDA) through the Housing Delivery Authority (HDA) pathway and approved by the NSW Department of Planning, Housing and Infrastructure following a comprehensive public exhibition and submissions process, <a href="https://www.apartments.com.au/new-apartments/153-walker-street-north-sydney-nsw-2060">the project</a> will deliver 296 apartments, alongside a 170-room, luxury hotel, activated retail and significant public domain improvements.

Situated just 200 metres from Victoria Cross Metro Station, on one of the largest developable sites in North Sydney, the development will rise to 234 metres, making it one of the tallest buildings in the suburb. With an end value of approximately $1.5 billion, the project responds directly to the NSW Government’s mandate to accelerate housing delivery in well-located, transit-connected areas.

<img alt="Freecity gets green light for mixed-use residential and hotel tower in North Sydney" data-entity-type="file" data-entity-uuid="192ec455-94bf-4e01-83ef-922b1b269d67" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Freecity%20-%20Walker%20Street%20North%20Sydney%201%20RESIZED%20.jpg?VersionId=Bzqp0SBHCDvLAHjA4QXkjuGoOEIh73Jl" />

The apartment mix will cater to a broad range of buyers, with 65 studio and one-bedroom apartments, 139 two-bedroom residences, 35 three-bedroom apartments, 48 four-bedroom homes, and nine penthouses. Residents will have access to a dedicated amenity level on Level 33, featuring a swimming pool with views towards the Harbour Bridge, Sydney Opera House and North Sydney CBD, as well as a gym, library, shared kitchen, lounge and outdoor entertaining areas.

The hotel will occupy the lower six levels of the building and include meeting and function spaces, a wellness centre with gym, yoga studio, swimming pool and sauna, further strengthening North Sydney's growing hospitality offering.

At ground level, the development has been designed to improve pedestrian connections through the precinct. More than 700 sqm of retail space will activate the street frontage, while a landscaped through-site link connecting Walker Street, Little Walker Street and Doris Fitton Park will provide new public open space with seating, paving and extensive native landscaping.

Freecity Group Co-Founder and Joint CEO Tony Sun said the project represents one of the most significant development opportunities currently available in North Sydney.

"This is one of the most significant development sites in North Sydney and it comes at a pivotal moment for the precinct," Sun said.

"North Sydney is undergoing a genuine transformation, and this project will contribute housing the city urgently needs while creating a landmark destination."

Executive Director of Development Michael Romano said demand for both residential and hotel accommodation would continue to strengthen as the Metro precinct matures.

"The structural demand for high-quality housing and hotel accommodation in North Sydney is compelling, and will only grow as the precinct continues to evolve around the new Metro station," Romano said.

Architectus has designed the tower, orientating the apartments to maximise views towards Sydney Harbour while introducing a sculpted façade intended to respond to light, wind and the surrounding skyline.

Architectus Principal Marko Damic said the design sought to create a tower that contributes to the public realm as much as the skyline.

"We wanted to design a tower that doesn't just sit in the skyline but actively participates and contributes to city life," Damic said.

First look: Freecity gets green light for mixed-use apartment and hotel tower in North Sydney

<a href="https://www.apartments.com.au/developers/abadeen">Abadeen</a> and <a href="https://www.apartments.com.au/developers/perifa">PERIFA</a> have celebrated the topping out of <a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf,</a> marking a significant milestone in the delivery of one of Syd​ney's most anticipated waterfront communities.

Located on Sydney's harbourfront at <a href="https://www.apartments.com.au/developments/putney-nsw-2112">Putney</a>, the project has now reached its highest structural point, with construction progressing strongly towards completion in 2027. 
&nbsp; 
The milestone was celebrated on-site with project partners Phoenix Property Investors, Mitsubishi Estate Asia, Versatile Construction, <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, consultants and stakeholders, to recognise the collective effort behind the transformation of the historic waterfront site into a vibrant new residential, marina and lifestyle destination.

[smartcode_project:default project_id=13962 project_image_fid=362240] 
&nbsp; 
<a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf</a> will deliver a mix of waterfront residences and terraces, complemented by a private 36-berth marina, waterfront dining opportunities and a revitalised foreshore designed to reconnect the community with the river's edge. 
&nbsp; 
Abadeen Executive Chairman and Founder Justin Brown said the project represented a rare opportunity to create the next chapter in Sydn​ey's long history of successful waterfront precincts. 
&nbsp; 
"Throughout Sydney, some of the city's most sought-after addresses have emerged from carefully considered waterfront precincts such as Woolloom​ooloo Wharf, Walsh Bay and Breakfast Point," Brown said.

[smartcode_project:default project_id=13962 project_image_fid=362566] 
&nbsp; 
"What makes these places so successful is that they become much more than residential developments," Brown said.

"They bring together homes, hospitality, marina facilities, public spaces and a strong sense of community in locations where future supply is incredibly limited."

Brown has long described absolute waterfront land in Sy​dney as "finite."

"Once these opportunities are developed, they are rarely replicated. That's why Syd​ney's waterfront precincts have consistently demonstrated strong demand and long-term value growth over many decades. 
&nbsp; 
"<a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf</a> is one of the few remaining opportunities to secure a residence within a masterplanned waterfront community that combines direct water access, marina ownership opportunities and a genuine village lifestyle just moments from the Sy​dney CBD."

[smartcode_project:default project_id=13962 project_image_fid=362564] 
&nbsp; 
PERIFA Founder and Managing Director Fabrizio Perilli said the project reflected a shared commitment to delivering exceptional places that create long-term value for residents and the broader community. 
&nbsp; 
"The topping out milestone is a significant achievement for the Versatile Group and a testament to the collaboration between all project partners, consultants and contractors involved," Perilli said. 
&nbsp; 
"Beyond the residences themselves, <a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf</a> will establish a new waterfront destination that celebrates the history, character and lifestyle of this unique location while creating a lasting legacy for future generations."

[smartcode_project:default project_id=13962 project_image_fid=291195] 
&nbsp; 
Construction is being delivered by <a href="https://www.apartments.com.au/builders/versatile">Versatile Construction</a>, with structural works now substantially complete across the precinct. Attention will progressively shift to the construction of the waterview terraces, apartment façades, services and interior fit-out works over the coming months. 
&nbsp; 
With limited residences and marina berths remaining, <a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf</a> continues to attract strong interest from owner occupiers and downsizers seeking a premium waterfront lifestyle within close proximity to Putne​y Village, Rh​odes, Top Ry​de and the Syd​ney CBD. 
&nbsp; 
As one of the last opportunities to secure a residence within a new masterplanned waterfront community on Sy​dney Harbour, <a href="https://www.apartments.com.au/new-apartments/putney-wharf-harbourfront-precinct-20-waterview-street-putney-nsw-2112">Putney Wharf</a> is expected to remain a highly sought-after address for years to come.

[smartcode_project_cta:default project_id=13962]

Abadeen, PERIFA, top out Putney Wharf harbourfront precinct

The Chapter Group

The Melbourne property developer, Chapter Group, has carved out a reputation for producing high quality multi-residential and mixed-use buildings across Melbourne&#39;s inner ring for over a decade.

Speaking to Urban, Chapter Group director and founder Dean Lefkos&nbsp;said that the&nbsp;location&nbsp;is one of the&nbsp;top priorities when it comes to planning their next development.

&quot;If you&rsquo;ve bought well, in a good location which is going to be in demand through cycles, in some way shape or form, you can mitigate the risk that that development inherently has,&quot; Lefkos says.

&quot;Capital growth in the more blue-chip inner ring suburbs is also more predictable,&quot; Lefkos suggests, adding that, depending on the real estate cycle, the site which was intended for office could become residential, or vice-versa.

Chapter Group rarely secure sites which are listed for sale on the open market, which is another key part of their philosophy. They prefer to keep their ear to the ground and use their&nbsp;contacts within the industry to quietly buy sites off ma​rket, which Lefkos says unlocks more value.

&quot;If you get a track record in the industry, then they&#39;ll come to us.&nbsp;We receive strong inbound interest due to our track record in the industry&rdquo; Lefkos says.

&quot;Buying off m​a​​rket allows us to be more selective in the site and its location, as well as handle all of the due diligence in a more timely fashion that a listed site.

&quot;We can bring in the architects at the earliest possible stage to talk design, before committing to the site purchase.&quot;

Chapter Group&#39;s&nbsp;most recent strategic acquisition and launch is Fitzroy Fitzroy, a striking mixed-use project&nbsp;in the heart of Fitzroy which is a joint venture with CDL Australia and Crema.

[smartcode_project:default project_id=14394 project_image_fid=183064]

The DKO Architecture-designed building of 63 residences has seen a wave of buyer demand, ranging from a Sydneysider intending to relocate,&nbsp;to a buyer based up in Swanhill, who&nbsp;purchased over a Zoom call.

The majority of enquiry has been from those who know the inner north area and Fitzroy and have been keen on the location and unique design.

Chapter will build above the existing herita​ge facade on the site, incorporating the current structure within the design of the ground level retail, level one commercial&nbsp;space, and the multi-level townhouses on Leicester Street.

[smartcode_project:default project_id=14394 project_image_fid=183069]

Chapter Group&#39;s Senior Development Manager, Oliver Carroll, said keeping the existing building makes for an interesting built form.

&quot;Fitzroy Fitzroy is a really striking design that&nbsp;reflects where the markets heading - and responds closely to the local culture within Fitzroy,&quot; Carroll says.

&quot;It&#39;s in the heartland of old Melbourne - one of Melbourne&#39;s oldest suburbs.

While COVID affected a number of developers, who had to pivot away from the high density stock to a more owner-occupier friendly mix of apartments, Chapter Group didn&#39;t have to do too much to facilitate a point of difference.

&quot;It wasn&#39;t necessarily a case of making the apartments bigger, given we&#39;ve always consciously built apartments for owner-occupiers, but we wanted to be more clever with our designs&quot;, Carroll added.

&quot;One of the biggest changes was to create that working from home space, without changing&nbsp;the configuration of the apartments by losing a bedroom to a home office. It was important to build in a way where residents can step away from the TV space to work.&quot;

Chapter Group recently&nbsp;topped out another one of its developments, Ukiyo, a strikingly modern development of just 10 half and full-floor&nbsp;apartments&nbsp;in Prahran.

[smartcode_project:default project_id=4821 project_image_fid=30081]

Ukiyo&nbsp;was designed by K2LD Architects, merging together the term Ukiyo, which translates to &#39;floating world&#39; in Japanese, with the origins of Prahran, which was named as a compound of two Aboriginal words, &#39;land surrounded by water&#39;.

The design was drawn from the Japanese Ukiyo-e art movement Ukiyo, which creates&nbsp;floating worlds deeply connected to the rhythms and lifestyles of the neighbourhood.

Completion of the 10-apartment development&nbsp;is slated for mid-2022.

[smartcode_project:default project_id=4821 project_image_fid=30082]

Chapter Group&#39;s other project, the luxury Armadale development Monument, has sold steadily throughout COVID, despite the average sold price currently tracking at around $3 million.

&quot;It&#39;s a testament to the product, location, and design&quot;, Lefkos says.

As expected, the interest has been 80 to 90 per cent locals, predominantly downsizers who have walked around the area and know the location, and are wanting to stay within the area they&#39;ve known for years.

[smartcode_project:default project_id=93828 project_image_fid=153800]

Lefkos says the buyers that they often cater for are people who have gone through a number of properties over their lifetime, or may have even built their homes.

&quot;These purchasers won&#39;t always just accept what&#39;s given to them. They want that level of customisation, maybe combine two two-bedroom apartments, or add a den, home office, media room, or even a spa on the balcony.&quot;

One Monument buyer had Chapter Group&nbsp;put a roof terrace on their apartment.

&quot;There&#39;s no cookie-cutter approval to development.&quot; Lefkos says.

Chapter Group's most recent strategic acquisition and launch is Fitzroy Fitzroy, a striking mixed-use project in the heart of Fitzroy, a joint venture with CDL Australia and Crema

Why location is a key factor for Chapter Group's apartment developments, as Fitzroy Fitzroy launches

A $95 million apartment building, dubbed &ldquo;Fitzroy Fitzroy&rdquo;, has been proposed by Melbourne developer Chapter Group.

The nine storey Smith Street project is set to have 63 apartments, ranging in price from $570,000 to $3.7 million, plus six townhouses.

It will have 575 square metres of ground floor retail space across three tenancies fronting Smith and Leicester streets, replacing the flagship Kathmandu store in Melbourne.

The mixed-use project at 411-421 Smith Street has been designed by architect, DKO with trapezoid shaped upper levels to accommodate setbacks.

There will also be 679 sqm&nbsp;of office space in the joint venture between Chapter, CDL Australia and Crema Group.

<img alt="" height="768" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chapter_group_fitzroy_smith_st_2.jpg" width="1200" /> 
The mixed-use project&nbsp;with trapezoid shaped upper levels to accommodate setbacks. Image credit: DKO 
&nbsp; 
CDL is a subsidiary of Singapore-listed City Developments, which has a pipeline of 800 units in Brisbane and Melbourne.

Chapter paid around $20 million for the 1820 sqm site in 2019 which contains a single and double-storey red brick interwar complex originally comprising a workshop and garage.

Its sale marketing advised the two tenants, Kathmandu &amp; Bellboy were on leases expiring March 2022 paying $580,000pa.

Haus Apartments, at 416 Smith Street, directly opposite the site, has been redeveloped with an eight-storey residential tower with set back above a two-storey podium on the street.

Its recent projects have included Ukiyo at 2 Porter St, Prahran and Monument at 608 Orrong Rd, Armadale.

Chapter Group proposes a nine level building at 411-421 Smith Street 

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Fitzroy Fitzroy - 63 apartments proposed for Chapter Group's Fitzroy development

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Melbourne-based Chapter Group has underlined its aggressive expansion plans by announcing the acquisition of four separate development sites.

In light of the recent launch of the developer's super luxury <a href="/buildings/ukiyo-2-porter-street-prahran">Ukiyo Prahran</a> apartment project, Chapter Group's unveiling of the four new opportunities is a vote of confidence in Melbourne's apartment sector. Covering Fitzroy, Toorak, Windsor and Armadale, the new prospects carry a combined end value in excess of $400 million.

Fitzroy's 411-421 Smith Street shapes as the largest of the quartet, and will be developed in unison with Abacus Property Group and Crema Group.

The Smith Street holding is a renovated two-storey brick complex leased to Kathmandu &amp; Bellroy, with leases through to 2022. Expected is a mixed-use residential, commercial and retail development spanning the roughly 1,800 square metre site and holding an end value in the $100 million range.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image68a.jpg" rel="gallery-all" title="411-421 Smith Street. Image: TCI Teneketzis"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image68a.jpg?itok=vI_ggWwo" title="411-421 Smith Street. Image: TCI Teneketzis" width="580"></a>

<figcaption>411-421 Smith Street. Image: TCI Teneketzis</figcaption></figure>Also on the agenda is a site on Toorak's Malvern Road. Having already partnered with developer Sin Heng Chan on <a href="/buildings/the-springfield-30-springfield-avenue-toorak">The Springfield</a> nearby, the duo have nabbed a 1,450 square metre site at 727-729 Malvern Road with intentions of creating 11 high-end apartments within a build valued at $12 million.

Further sites on Windsor's High Street and Armadale which both run in excess of 2,000 square metres in size are also in the developer's pocket.

According Chapter Group's media statement, the site purchases and intended developments are "congruent with Chapter Group’s vision of providing Melburnians with thoughtful homes that deliver design excellence, outstanding quality and unparalleled liveability. Chapter Group Director Dean Lefkos says " Our aim is to build high-quality projects in super prime locations that will provide residents with long-term gain, as opposed to projects and sites that will simply afford us short-term success.

These suburbs are recognised for their unparalleled lifestyle offering and demonstrated strength in capital growth year on year. Pricing expectations have also favoured within our parameters in recent months with vendors recognising the current environment and more prepared to agree to a reasonable deal."

The quartet of sites is also a boon for K2LD Architects; the practice is responsible for all of Chapter Group's projects to date, and have been nominated as architects for the above sites according to the developer's website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_12.jpg" rel="gallery-all" title="Ukiyo Prahran hero perspective. Image: Chapter Group"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_12.jpg?itok=fxOFyLgD" title="Ukiyo Prahran hero perspective. Image: Chapter Group" width="580"></a>

<figcaption>Ukiyo Prahran hero perspective. Image: Chapter Group</figcaption></figure>In a further sign that Chapter Group is confident in the prospect's of Melbourne's high-end residential sector, Ukiyo Prahran is due to launch its sales campaign.

On the Porter Street, Percy Street and High Street corner, Ukiyo consists of 12 half and full floors apartments, with the top three levels of the ten level building earmarked as penthouses. Ukiyo holds an end value of $40 million and falls into a pocket of Prahran that is seeing a strong level of residential activity, with developers ITUM and SP Setia also pursuing current apartment developments.

Chapter Group's Prahran project also sees retail at ground level plus two full floors dedicated to commercial space.

Ukiyo's living options are split between  2, 3 and 4 bedroom configurations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image71_8.jpg" rel="gallery-all" title="Ukiyo Prahran interior. Image: Chapter Group"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image71_8.jpg?itok=90O-nvFt" title="Ukiyo Prahran interior. Image: Chapter Group" width="580"></a>

<figcaption>Ukiyo Prahran interior. Image: Chapter Group</figcaption></figure>
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Chapter Group launches Ukiyo Prahran, adds four new development sites to its portfolio

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Following on from The Bowery in Richmond and Elland Avenue in Box Hill, comes the latest release from The Chapter Group: Collection XI, a series of eleven luxury townhouses located on a 2,500sqm site in Mowbray Street, Hawthorn East.

The Chapter Group has developed a reputation for their cohesion of expertise across key property development disciplines, from architecture to finance, with their work founded on core principles of design excellence, outstanding quality and liveability.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_bowery_elland.jpg" rel="gallery-all" title="The Bowery and Elland Avenue. Images courtesy The Chapter Group."><img alt="" class="image-article-full-width-580px" height="184" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/the_bowery_elland.jpg?itok=gc5niUs6" title="The Bowery and Elland Avenue. Images courtesy The Chapter Group." width="580"></a>

<figcaption>The Bowery and Elland Avenue. Images courtesy The Chapter Group.</figcaption></figure>The Chapter Group was founded by directors Dean Lefkos who worked previously at Goldman Sachs and David Lee Principal of architecture firm K2LD, their relationship began initially in the manner of client and architect on Dean's own private home before a mutual appreciation for quality and design and a desire to implement their collective knowledge and expertise to property development: providing their purchasers with a quality product that reflects value for money.

David Lee says he modeled Collection XI on a tight "European street", inspired by his trips to Assisi in Italy: narrow, tactile street networks full of character and heritage typical of European cities. Off this 'street' sit the entrances to each townhouse with residents also able to catch their own dedicated lift directly from the basement garage to their living room thus creating a secluded enclave of eight private homes behind the three townhouses along the street frontage.

"People want a private lifestyle and we identified a gap in the market for this type of product" says David. The front three townhouses are 170-180sqm in size with the rear eight townhouses 250sqm with quality fixtures, fittings and appliances by the likes of Dada, Roger Sellers, Molteni&amp;C, Hub and Gaggenau, "combining the best elements of modern living".

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/collection_xi_unit07.jpg" rel="gallery-all" title="Interior of Collection XI townhouse. Image courtesy The Chapter Group."><img alt="" class="image-article-full-width-580px" height="306" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/collection_xi_unit07.jpg?itok=E2LK3nbZ" title="Interior of Collection XI townhouse. Image courtesy The Chapter Group." width="580"></a>

<figcaption>Interior of Collection XI townhouse. Image courtesy The Chapter Group.</figcaption></figure>The project was lodged just before the changes in residential zones came into effect meaning that The Chapter Group were to have tried obtain a planning permit after their implementation they would now be limited to a maximum of four dwellings under the current requirements. As such Dean and David believe that it's highly unlikely that another opportunity to develop or buy such houses would present itself.

Working with Jack Merlo who was engaged for the landscape design aspect of the project in addition to the arbour, The Chapter Group have conceived a pedestrianised network the result of moving cars to the basement garage and folding the ground plain to provide a ground level that is sole domain of the pedestrian/resident, creating a journey and experience of walking through a network of streets.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/collection_x1_landscape.jpg" rel="gallery-all" title="European-styled street network. Image courtesy The Chapter Group."><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/collection_x1_landscape.jpg?itok=MMEiPY4N" title="European-styled street network. Image courtesy The Chapter Group." width="580"></a>

<figcaption>European-styled street network. Image courtesy The Chapter Group.</figcaption></figure>A point of contention according to David and Dean was the pitched gabled roofs of the three front townhouses and what council considered to be a "chalet aesthetic" out of character with the surrounding houses within the neighbourhood. It could be argued that employing gabled roofs results in a diverse streetscape of varied roof forms distinguishing the development as a high quality, well articulated architectural intervention within the street. Additionally the roof forms can also be understood as an inflection and juxtaposition to the butterfly roofs of the rear eight townhouses creating a dialogue between the two sets of dwellings.

Together the contrasting roofs act to break down the massing and forms of the dwellings a very deliberate strategy. The inclusion of butterfly roofs is somewhat of a rarity in Australian developments with a strong disposition away from them due to their tendency to leak. This has been addressed within Collection XI by employing a far more robust more closely aligned to the thick concrete butterfly roofs that David Lee worked on in Singapore.

In terms of materiality the townhouses employ a combination of off-form ribbed profile concrete walls and smooth concrete surfaces complimented by warm timbers employed both in vertical and horizontal applications creating a contrasting composition of elements and a departure away from the typical townhouse typology associated with the suburbs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/collection_x1_hero_rear.jpg" rel="gallery-all" title="Collection XI rear dwellings, thirteen in total. Image courtesy The Chapter Group."><img alt="" class="image-article-full-width-580px" height="892" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/collection_x1_hero_rear.jpg?itok=e66ee5WL" title="Collection XI rear dwellings, thirteen in total. Image courtesy The Chapter Group." width="580"></a>

<figcaption>Collection XI rear dwellings, thirteen in total. Image courtesy The Chapter Group.</figcaption></figure>
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