Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Carr Design Group

<html><body>
The campaign to raise the profile of Melbourne's latest, and potentially smallest hotel is on in earnest. United Places Botanic Gardens is weeks away from completion and is being billed as pioneering new levels of luxury for travellers to this city.

Conceived by Carr Design Group, the hotel at 157-159 Domain Road spans only four levels, with a ground floor eatery christened Matilda the latest local venue for Melbourne Chef and Restaurateur, Scott Pickett.

Thereafter the building includes a mere 12 hotel suites, each of which maintains a north and south aspect owing to the building's small floorplate. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/29666370_10215100670687854_1570636027_n.jpg" rel="gallery-all" title="Domain Road's new addition is nearing completion. Image: Stab studio"><img alt="" class="image-article-full-width-580px" height="652" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/29666370_10215100670687854_1570636027_n.jpg?itok=Xjbx9VXQ" title="Domain Road's new addition is nearing completion. Image: Stab studio" width="580"></a>

<figcaption>Domain Road's new addition is nearing completion. Image: Stab Studio</figcaption></figure>According to Carr Design " The principle façade is articulated through an exposed concrete frame, which contrasts with the refined glazing system and delicate bronze balustrading. The overall effect references the early 20th century work of Dutch architect Gerrit Rietveld, and will present a jewel to South Yarra upon completion."

United Places Botanic Gardens is a joint effort between Melbourne-based developer Tallow Group and creator/owner of United Places, Darren Rubenstein. Trio Construct took on the build which commenced during mid 2017, working across the compact site which bookends Domain Road's restaurant and cafe strip.

The hotel is aiming for a niche aspect of the short-term accommodation market, based upon the idea of combining a hotel and home, with Prahran-based design practice Projects of Imagination also playing its part in fine-tuning the new brand's 'holistic experience'. This translates to oversized hotel suites accompanied by a personalised butler service and a tailored in-room menu devised by Matilda.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_9.jpg" rel="gallery-all" title="Carr Design have created all interior spaces within the Domain Road development"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_9.jpg?itok=UD_aiZqF" title="Carr Design have created all interior spaces within the Domain Road development" width="580"></a>

<figcaption>Carr Design have created all interior spaces within the Domain Road development</figcaption></figure>The project's common areas are restrained in palette akin to the exterior but are finished to a high level. On the interior design, "the furnishings and artist commissions within the hotel soften the buildings brutal form and minimal palette of grey and bronze, lending itself to carefully considered juxtapositions – it is exclusive yet inclusive, public and private, dark and light."

A similar design ethos is present for the development's nine one-bedroom suites and three two-bedroom suites, albeit with lighter and brighter notes. 

Darren Rubenstein summed United Places niche in Melbourne's crowded hotel market; "We wanted to create a home for guests, where they could revel in the luxury of Melbourne's best design, food and location in the privacy of their own suite."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8350_0.jpg" rel="gallery-all" title="United Places under construction during late 2017"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8350_0.jpg?itok=Gsuu2E-d" title="United Places under construction during late 2017" width="580"></a>

<figcaption>United Places under construction during late 2017</figcaption></figure>
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silvermb

United Places announces itself as Melbourne's latest hotel 

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The City of Melbourne's Future (Planning) Committee this week resolved to issue conditional approval for a 10-storey building at 1071-1081 Hoddle Street in East Melbourne. The building would rise to a height of 31.54m and accommodate 26 apartments on a triangular shaped site with a total area of 311 sqm.

The railway cutting for the Hurstbridge and South Morang lines abuts the rear of the site and a council lane stretches along the southern boundary of the site. The existing property on site is known as ‘Ascot Private Lodge’ and was previously used as a boarding house.

The development will retain the façade of the 'Ascot' which is an ungraded building, with a café slated for the ground floor, but no car parking will be provided due to the location and site constraints.

Additionally the development will breach the 24m height limit outlined in DDO21 which applies to the site by 7m but this is supported by Council as ".... the proposal meets the design objectives by not having a direct impact upon Wellington Parade, Fitzroy Gardens and Yarra Park and respecting the scale and significance of heritage buildings in the vicinity of the site."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hoddle_gf.png" rel="gallery-all" title="Ground Floor Plan. Image: Carr Design Group Planning Report"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/hoddle_gf.png?itok=sizBiawG" title="Ground Floor Plan. Image: Carr Design Group Planning Report" width="580"></a>

<figcaption>Ground Floor Plan. Image: Carr Design Group Planning Report</figcaption></figure>One of the few sticking points for the City of Melbourne and one they are seeking to address via a condition on the permit is further resolution to the new development's facade.

<blockquote>
Despite the minor projection in height above the preferred 24m datum and bold massing profile of the proposal, the sophisticated architectural response warrants urban design support. The demonstrated level of design quality within the application package are befitting both of the retained heritage base and highly exposed site to the residential hinterland to the north and Hoddle Street to the east. Further, we are confident specifically in the demonstrated ability of the project architects from our knowledge of previous work.

The design of the addition is considered appropriate, subject to conditions to further refine the façade design to integrate the development into the retained portion of the building. Other detailed matters can be addressed via recommended permit conditions.

- City of Melbourne Future (Planning) Committee Report, 15 August 2015
</blockquote>

To that end, Carr proposes the use of a combination of materials and finishes for the new build including metal cladding (charcoal), precast concrete, steel framed windows, balustrades and fins (charcoal) and clear glazing. A number of variations of how this palette might be applied to the same building form with subtle distinction is indicated below.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/carr_hoddle.png" rel="gallery-all" title="Facade articulation options. Image: Carr Design Group Planning Report"><img alt="" class="image-article-full-width-580px" height="304" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/carr_hoddle.png?itok=zSjOgeAm" title="Facade articulation options. Image: Carr Design Group Planning Report" width="580"></a>

<figcaption>Facade articulation options. Image: Carr Design Group Planning Report</figcaption></figure>The design response seeks to distinguish the new built form from the existing Ascot lodge acting as a contrasting element to the cream brick facade rather than trying to mimic. The concrete horizontal spandrel bands of the balconies wrap the building and are a cue to the Art Deco elements of the existing building's facade.

The building's height and mass will provide a strong anchor to the corner site and a focal point on the skyline. While the final composition and facade articulation is still to be resolved, it's expected it will largely be in a similar vein to the endorsed scheme.

<h2>1071-1081 Hoddle Street in Brief</h2>

<ul>
<li>Applicant: Carson Ascot Pty Ltd</li>
	<li>Architect: Carr Design Group</li>
	<li>Planning: Contour</li>
	<li>Partial demolition of existing building with the retention of part of the façade to Hoddle Street</li>
	<li>Construction of a 10 storey mixed use development including a food and drink premises (café), 26 apartments (12 one-bedroom and 14 two- bedroom) and a communal rooftop terrace</li>
	<li>Building height of approximately 31.5 metres (RL59.9) as measured from the Hoddle Street frontage to the top of the plant room and pergola on the rooftop but excluding the lift overrun </li>
	<li>No setbacks to boundaries</li>
	<li>Ground floor comprises a food and drink premises (café) with trading hours between 7am to 11pm (96 square metres), residential entrance via Hoddle Street;</li>
	<li>26 bicycle spaces, 26 storage cages, building services and waste storage accessed via Council Lane CL1379</li>
	<li>No car parking spaces or loading bays</li>
	<li>Level 1 to 2 comprises 4 dwellings (three one-bedroom and one two-bedroom)</li>
	<li>Level 3 to 5 comprises 4 dwellings (two one-bedroom and two two-bedroom)</li>
	<li>Level 6 to 8 comprises 2 dwellings (two two-bedroom)</li>
	<li>Rooftop level comprises a terrace with pergola accessed via a lift and plant room</li>
</ul>
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Laurence Dragomir

Carr's Hoddle Street Development finds favour with Council

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The first apartments within the West End precinct have been launched within the 15-storey Adderley, designed by interiors group Carr Design Group. Covered by Apartments.com.au<a href="/news/go-west-trenerry-to-deliver-west-end"> last month</a>, West End represents the biggest development project in the inner city, transforming a 9200sqm former industrial site into a thriving, self-sustaining neighbourhood.

Adderley is located on the south-western corner of the West End site at the juncture of Adderley and Dudley Streets. It is the tallest building in the precinct and has been designed to anchor the site and provide a high-end cornerstone to the West End precinct.

The building adopts a tower-podium typology with the tower element wrapped in bronze vertical fins, rising above a four-level charcoal concrete podium, grounding the building into the streetscape, with green plantings activating the lower facade. The tower's curved form, draws on the area's industrial past with a strong formal language which references silos.

Entry to Adderley is via a five-star hotel-style lobby featuring an integrated art gallery, which provides residents and visitors with a sense of arrival in addition to a concierge space and marble floor finish.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/trenerry_property_west_end_in05_adderley_tower_living.jpg" rel="gallery-all" title="The expansive views from within Adderley's apartments. Image: Trennery Property"><img alt="" class="image-article-full-width-580px" height="304" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/trenerry_property_west_end_in05_adderley_tower_living.jpg?itok=jD-PGyzL" title="The expansive views from within Adderley's apartments. Image: Trennery Property" width="580"></a>

<figcaption>The expansive views from within Adderley's apartments. Image: Trennery Property</figcaption></figure>Internally, apartments have been designed for open plan living and to maximise Adderley’s panoramic views across the city and Docklands.

Apartments.com.au asked Sue Carr, Principal at Carr Design Group to provide a bit of background on the project and the experience of working on a significant project amongst a diverse group of talented peers.

Apartments.com.au: Is it fair to say that apartment buyers have become more discerning and to really stand out in a saturated marketplace you have to provide almost luxury hotel-like facilities, spaces and interiors?

SC: Apartment buyers have definitely become more discerning and yes, it is now crucial to provide the types of services, amenities and design consistent with the highest rated hotel.

When staying in a hotel, you expect to work out in a high-end gym and relax in a beautiful lounge, but why should this only happen when you’re traveling?

Hotel lobbies have always been inviting and well-designed, so logically residential building lobbies are now expected to have this look, too. The high attention to detail that’s expected in hotels - right down to curated art exhibitions, restaurants and intimate bars - is now crucial to residential building design as well.

West End will deliver a host of amenities for residents and the community, including a 500sqm park to be owned by the City of Melbourne, car share facilities, a day spa, retail arcade, restaurants, cafes, bars, a supermarket, gym, medical centre and dog wash and walking services.

Exclusive residents’ facilities include a 50-seat cinema, wine storage, gardens, barbecues, outdoor dining, a 25m lap pool, a separate lounge pool, spa, deck, outdoor event spaces and an app for controlling apartment lighting and electrics as well as booking concierge services.

It’s about creating communities, neighbourhoods, a sense of security, convenience and liveability that provides the anecdote to an often fast paced world.

UM: What was the major design inspiration? The industrial landscape of West Melbourne? How did this manifest in the design of the building?

SC: Situated on the south-western corner of the precinct, Adderley’s solid, grounded form anchors the site to its eclectic heritage. Referencing the curved, undulating structures of West Melbourne’s iconic industrial silos, refined, linear spaces define the aesthetic, with a grey tinted glass façade providing moodiness and subtle references to edgy origins. Complemented by its strong charcoal base, brass vertical fins wrap the building and provide interest from afar.

The design celebrates a sense of authenticity and an originality characteristic of the industrial landscape of the area, yet a timelessness and strength true to the origins of this much loved heartland prevails.

Carr drew inspiration from classic Italian style and pursued a bold and elegant interior solution, with a refined yet industrial character that takes cues from West Melbourne’s heritage as a resilient, hard-working, genuine suburb.

Energetic, dynamic yet elegant and sophisticated, Carr focused on handsome, strong, monochromatic materials - hard and soft, lustrous and tactile, with rich grain timber veneers, terrazzo and metal detailing.

The Adderley brings the high end bespoke design we are known for in residential areas to an apartment setting, creating a truly unique and unexpected home.

The local market is craving something interesting, detailed, classic and timeless but also adventurous and edgy. We looked to the Italian masters and were inspired by bold geometric forms when designing the Adderley

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/masterplan02.jpg" rel="gallery-all" title="West End Master Plan with Adderley in-situ. Image: Trennery Property"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/masterplan02.jpg?itok=UlYhpQ4w" title="West End Master Plan with Adderley in-situ. Image: Trennery Property" width="580"></a>

<figcaption>West End Master Plan with Adderley in-situ. Image: Trennery Property</figcaption></figure>UM: What was it like working in unison with so many other talented designers and architects?

SC: It was a fantastic experience to work with the likes of Mim Design, Hecker Guthrie and Six Degrees. Despite a similar brief, each of us had a distinct and individual design interpretation of this unique and incredibly exciting new urban precinct. The collaborative efforts of the design firms involved has produced a result as diverse as Melbourne itself with a crafted, considered mix of styles to turn a former industrial site into an eclectic, vibrant precinct and community.

UM: How does Adderley fit within the overall vision and master plan for West End?

SC: The Adderley building represents West End’s most exclusive address where luxurious fittings and refined, timeless materials are central to the buyer demand. Featuring 100 one, two and three bedroom apartments across 14 levels, we have changed the concept of apartment design creating luxurious, crafted home-like spaces that are as sophisticated as they are practical for those that respect and appreciate beautiful design.

UM: Do you think West End will be seen as a benchmark or model for other developments in the area and a catalyst for further investment?

SC: Absolutely, West End is the start of something new, something fresh – a precinct that builds on the authenticity and deeply ingrained fondness for an established suburb but building on these foundations to bolster its liveability and liveliness as somewhere to call home. It is the re-awakening of a suburb previously only renowned for its industrial origins and gritty history, bringing together a whole new community of people and personalities from young families to empty nesters.

The provision of 5 star hotel amenities and an eclectic mix of interesting and dynamic architectural and design outcomes across the five buildings comprising West End, will see the creation of a world-class mixed-use retail, residential and leisure precinct of which Melbourne can be proud.

The Adderley is an accompaniment to a curated life, a life well traveled, and offers a unique home for those with a discerning eye for timeless design.
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