&nbsp;

A local Australian has spent a Lower North Shore record $15.1 million at <a href="https://www.apartments.com.au/new-apartments/elevate-hume-place-crows-nest-25-hume-street-crows-nest-nsw-2065">Elevate Hume Place</a>, the new TOD above the recently opened Crows Nest Metro Station.

The buyer amalgamated a penthouse and sub-penthouse to create the triplex apartment that will have five bedrooms, five bathrooms, a private rooftop pool, expansive terrace, and panoramic views of Sydney Harbour and skyline. The building is being created by burgeoning developer Third.i, alongside joint venture partner Phoenix Property Investors.

The buyer was drawn to Elevate’s unrivalled connectivity, situated directly above the&nbsp;<a href="https://www.apartments.com.au/developments/crows-nest-nsw-2065">Crows Nest</a> Metro Station, and the vibrant lifestyle precinct that surrounds it. The Metro connects to the CBD in just seven minutes, and Chatswood in four.

[smartcode_project:default project_id=142550 project_image_fid=309367]

Designed by internationally acclaimed architects <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, Elevate draws inspiration from the ancient blue gum forests native to the area. The building is a Net Zero development, created in consultation with Indigenous communities and exceeding sustainability benchmarks. Interiors feature chevron-engineered timber flooring, natural stone benchtops, and premium Sub-Zero Wolf appliances, delivering timeless elegance and next-level comfort.

The exchange of the $15.1 million apartment, follows a recent $5 million sale, and over $30 million currently in expressions of interests. Interest in Elevate’s penthouse stock has surged, reflecting a strong appetite for ultra-luxury residences that combine design excellence with unmatched connectivity.

[smartcode_project:default project_id=142550 project_image_fid=309369]

“We’re seeing a significant uptick in interest from local and international buyers who are prioritising connectivity, sustainability, and lifestyle,” said Callum Billinghurst, Head of Sales at Third.i Group.&nbsp;

“These recent sales are a testament to the vision behind Elevate. It’s not just about luxury finishes or panoramic views, it’s about creating homes that are deeply connected to the city and the community. Buyers are responding to that. They want to live somewhere that offers more than just a postcode, they want culture, convenience, and long-term value. Elevate delivers all of that, and more.”

[smartcode_project:default project_id=142550 project_image_fid=297878]

As part of the Hume Place precinct, Elevate is transforming Crows Nest into Sydney’s most dynamic urban village. Elevate’s unique position directly above the metro, combined with its curated amenity offering, has made it a magnet for buyers seeking a future-proof investment and a vibrant urban lifestyle.

The next release at Elevate is expected later this year.

[smartcode_project_cta:default project_id=142550]

“We’re seeing a significant uptick in interest from local and international buyers who are prioritising connectivity, sustainability, and lifestyle,” said Callum Billinghurst, Head of Sales at Third.i Group


Joel Robinson

Third.i & PPI set Lower North Shore apartment record with $15.1m sale at Elevate Hume Place penthouse amalgamation

Sydney developer Deicorp is set to officially open its <a href="https://www.apartments.com.au/new-apartments/hills-showground-village-castle-hill-2-mandala-parade-castle-hill-nsw-2154">Showground Village</a> precinct in Castle Hill.

NSW Premier Chris Minns will attend the opening on Sunday August 31, alongside&nbsp;Minister for Planning and Public Spaces Paul Scully, The Hills Shire Council Mayor Dr Michelle Byrne, Landcom CEO Alex Wendler, and Deicorp Founder Fouad Deiri.

Located just moments from Hills Showground Metro Station, the centre spans 9,500 sqm across four levels and features 26 specialty retailers as well as a 1,400 sqm public plaza, creating a new community meeting point for shopping, dining, fitness, and everyday convenience.&nbsp;

Showground Village forms part of the Hills Showground Station Precinct, an urban renewal initiative led by Landcom and Sydney Metro that will provide for around 2,300 new jobs over the next 20 years and around 9,000 new homes.&nbsp;

Deicorp was recently approved for another new development next door to Showground Village.

The new five residential buildings in the East Showgrounds Precinct, will see another 873 dwellings delivered, as well as&nbsp;3,500 sqm of open public space in the form of landscaped courtyards, a public park and communal outdoor recreational space including a playground, barbeque area, and outdoor seating.

“This approval will allow us to start construction on a range of beautifully designed, conveniently located apartments and create another vibrant, walkable and well-connected community,” said&nbsp;<a href="https://www.apartments.com.au/developers/deicorp" target="">Deicorp</a>&nbsp;Founder Fouad Deiri.

“These new homes will provide their residents with a seamless connection to jobs and services along Metro North West, and the new&nbsp;<a href="https://www.apartments.com.au/new-apartments/hills-showground-village-castle-hill-2-mandala-parade-castle-hill" target="">Hills Showground Village</a>&nbsp;retail precinct currently under construction."

Deicorp has several thousand apartments in planning and under construction across Sydney, from Zetland and Five Dock to Crows Nest and Macquarie Park.

[smartcode_project_cta:default project_id=133881]

Deicorp, NSW Premier officially open Showground Village, new retail and hospitality hub in Castle Hill

ASX-listed developer Cedar Woods is progressing its plans for its Southbank arts precinct site.&nbsp;

The developer has filed plans, which are now with the&nbsp;Department of Transport and Planning, for a new 20-level tower at&nbsp;<a href="https://www.apartments.com.au/new-apartments/141-151-sturt-street-southbank-vic-3006">141–151 Sturt Street</a>, a 2,718 sqm block opposite the Habitat Filter sculpture.

The proposal seeks to demolish the two-level&nbsp;commercial building, including a small supermarket and medical tenancies, and create a new building with 180 apartments and a focus on an&nbsp;active public realm and arts integration.

&nbsp;

<img alt="Southbank site" data-entity-type="file" data-entity-uuid="76a72db6-91ef-43ae-827d-a9cfa72893d2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Site.png?VersionId=DZgtB4K6BswVh0QtCs3iLjXaLp0CbcEb" />

&nbsp;

There will be a full mix of apartment configurations, including 28 studio apartments, 16 one-bedroom, 104 two-bedroom, and 32 three-bedroom units.

Retail, creative arts, and residential amenity functions are integrated across the lower levels. A food and drink tenancy is planned to front Dodds Street, while a retail tenancy fronting Sturt Street will be accessed via an elevated walkway. The first floor includes a substantial 734 sqm creative arts space, envisioned to support Melbourne’s growing cultural and digital industries.

Architecture firm <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has put together the plans. In their&nbsp;Urban Design Report they highlighted the project’s ambition to embed itself within Southbank’s evolving cultural fabric.

A central feature of the design is a through-block link connecting Sturt and Dodds Streets, landscaped with native plantings and embedded with universal access ramps.

“The ramp has been thoughtfully integrated as the primary access point, ensuring universal accessibility for all users,” the report noted, with the link offering “a direct response to the urban planning scheme of creating more green spaces within our communities”.

<img alt="Southbank podium" data-entity-type="file" data-entity-uuid="4d24b1b2-d69c-4a11-a11d-ec6df432221c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium.png?VersionId=geWoJyZDmPSLODZ_.PNJ0LvpOmyyCdpo" />

The building’s podium form responds to the mandatory height limits along Dodds Street and maintains a fine-grain interface to adjoining developments. Above the podium, the tower is articulated with recessed balconies and a focus on views toward the CBD and surrounding arts institutions. A communal rooftop recreation deck and indoor lounge are positioned on level four, adjoining seven apartments and providing over 900 sqm of resident amenity space.

Vehicle access and loading will be provided via Dodds Street, with 155 resident car spaces located across two basement levels and the first three above-ground floors. Bicycle storage is more generous, with 226 spaces distributed across resident, staff and visitor needs.

Rothelowman describes the architecture as “humanist,” with ground-level interfaces designed to encourage social interaction and provide a dignified entry for both residents and passers-by. “All street interfaces are crafted to invite and nurture human connections,” the design report states. “The façade transitions to a human scale, providing an approachable and engaging streetscape”.

Cedar Woods, while well-known for its large communities it develops outside of Australia's capital cities, they have recently developed in Melbourne's inner-ring before. They are approaching completion at <a href="https://www.apartments.com.au/new-townhouses/88-leveson-north-melbourne-88-leveson-street-north-melbourne-vic-3051">88 Leveson</a>, just 15 townhouses in the heart of North Melbourne.

Cedar Woods progresses with new apartment plans in Southbank arts precinct

Brisbane developers Core Property Partners and Vector Property Australia has teamed up for Brisbane's newest apartment development.

The duo identified <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as their preferred suburb, on the fringe of the Gabba Precinct, where they've just revealed BANKSII, 72 apartments opposite Raymond Park.

[smartcode_project:default project_id=136432 project_image_fid=5481]

The one-, two-, and three-bedroom apartments will sit in a glass-wrapped building that will also feature a rooftop with an&nbsp;infinity-edge pool, a BBQ area and alfresco dining spaces, sun lounges, and a sauna, as well as a resident-only gym and a ground-floor cafe.

Rhett Williams, Director of Vector Property Australia, said the project will lift the quality of the East Brisbane community and set a new benchmark.

"In Brisbane’s current property landscape, <a href="https://www.apartments.com.au/new-apartments/banksii-east-brisbane-169-wellington-road-east-brisbane-qld-4169">BANKSII</a> stands out through its emphasis on lifestyle-oriented living, connectivity and sophisticated design," Williams says.

[smartcode_project:default project_id=136432 project_image_fid=5479]

The 10-level building has been designed by MAS Architecture. Their designs were inspired by the native Banksia flower, with the architecture and interiors reflecting the organic symmetry of its namesake flora. MAS has interpreted this throughout the building’s curved form, façade detailing and interior palette.&nbsp;

The building’s flowing geometry and natural tones are complemented by large balconies and floor-to-ceiling glazing, maximising cross-breezes, daylight and views over the city, parklands and river.

“Having a strong narrative for a building helps us architecturally,” MAS noted. "We can choose colours that come off that species of flowers. The trunk and the trees and the flower elements all are now visible in our joinery on the inside and in our architectural finishes on the outside."

[smartcode_project:default project_id=136432 project_image_fid=5485]

Apartments will feature timber floors, soft porcelain tiles, brushed bronze fittings, and stone benchtops with warm veining.&nbsp;

Kitchens feature premium SMEG appliances and generous storage, while bathrooms have been designed as calming retreats with curved cabinetry and twin sinks in the master ensuites.

The building will feature a suite of rooftop and wellness amenities. Residents will have access to an infinity-edge pool, BBQ and alfresco dining areas, sun lounges and a rooftop sauna.&nbsp;

A residents-only gym will be located on the podium level, while a ground-floor café and landscaped laneway will further activate the site and improve neighbourhood connectivity.

[smartcode_project:default project_id=136432 project_image_fid=5488]

BANKSII will rise from a prime Wellington Road site, with the building oriented to overlook the adjacent Raymond Park and take in extensive city views. It is also on the doorstep of key&nbsp;lifestyle infrastructure, including the future Kangaroo Point Green Bridge, The Gabba stadium, and the planned Brisbane Live arena.&nbsp;

Public transport options, including ferry, bus and rail - including the future Cross River Rail Woolloongabba station - are all nearby, supporting a car-optional lifestyle just minutes from the CBD.

Williams said the team spent over a year searching for the ideal site before securing this location.

"We were attracted to <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as it is a vibrant and growing community that offers a perfect balance of urban convenience and natural beauty with the parklands and river on our doorstep.”

The project is part of the broader Woolloongabba Games precinct, which is undergoing significant investment in the lead-up to the 2032 Brisbane Olympics. This urban renewal, coupled with infrastructure upgrades, is expected to enhance long-term liveability and capital growth in the area.

Given the wide max of configurations, BANKSII is expected to suit everyone from first home buyers and investors to families and downsizers.

[smartcode_project_cta:default project_id=136432]

BANKSII sales launch in booming East Brisbane apartment market

The Minns Labor Government will deliver Sydney’s first new heavy rail station in more than a decade – enabling up to 10,000 new homes by rezoning land around Woollahra and Edgecliff stations, right next to the CBD, to tackle the housing crisis and rebalance growth across the city.

Recent reports by the NSW Productivity Commission have warned that Sydney is losing twice as many young people as it is gaining, while also finding that Woollahra is the most feasible Local Government Area (LGA) in New South Wales to build new housing.

Despite this, housing approvals in Woollahra consistently lag well behind other LGAs, and the population has declined by 11 per cent over the past 50 years while Greater Sydney as a whole has grown by 74 per cent.

The new station that will be an eight-minute trip from Sydney CBD, will be located on the Eastern Suburbs train line in Woollahra, where a station build was started in the 1970s but never completed.

To enable the delivery of new homes the NSW Government will lead a rezoning of Woollahra and Edgecliff stations similar to other state led rezonings to allow additional homes to be built around the stations.

Affordable housing will also make up a proportion of development on the site with the final amount of affordable housing required, to be determined as part of the rezoning process.

The area surrounding the new station is within walking distance of major green and recreational space including Cooper, Trumper, Rushcutters Bay and Centennial Parks.

The Eastern Suburbs train line between Bondi Junction and Sydney CBD also has the lowest passenger usage rates during the AM peak of any line on the Sydney network, with only 43 per cent of operating capacity during the AM peak currently being utilised by passengers.

Sydney Water and Infrastructure NSW have confirmed there is capacity in the water and wastewater systems to accommodate the proposed 10,000 dwellings without major upgrades.

The rezoning is expected to take around two years and will further support the Government’s housing targets that rebalance the delivery of new homes around existing infrastructure.

&nbsp;

&nbsp;

Next stop Woollahra train station - delivering up to 10,000 new homes in the heart of Sydney

Carr Design Group

<html><body>
The campaign to raise the profile of Melbourne's latest, and potentially smallest hotel is on in earnest. United Places Botanic Gardens is weeks away from completion and is being billed as pioneering new levels of luxury for travellers to this city.

Conceived by Carr Design Group, the hotel at 157-159 Domain Road spans only four levels, with a ground floor eatery christened Matilda the latest local venue for Melbourne Chef and Restaurateur, Scott Pickett.

Thereafter the building includes a mere 12 hotel suites, each of which maintains a north and south aspect owing to the building's small floorplate. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/29666370_10215100670687854_1570636027_n.jpg" rel="gallery-all" title="Domain Road's new addition is nearing completion. Image: Stab studio"><img alt="" class="image-article-full-width-580px" height="652" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/29666370_10215100670687854_1570636027_n.jpg?itok=Xjbx9VXQ" title="Domain Road's new addition is nearing completion. Image: Stab studio" width="580"></a>

<figcaption>Domain Road's new addition is nearing completion. Image: Stab Studio</figcaption></figure>According to Carr Design " The principle façade is articulated through an exposed concrete frame, which contrasts with the refined glazing system and delicate bronze balustrading. The overall effect references the early 20th century work of Dutch architect Gerrit Rietveld, and will present a jewel to South Yarra upon completion."

United Places Botanic Gardens is a joint effort between Melbourne-based developer Tallow Group and creator/owner of United Places, Darren Rubenstein. Trio Construct took on the build which commenced during mid 2017, working across the compact site which bookends Domain Road's restaurant and cafe strip.

The hotel is aiming for a niche aspect of the short-term accommodation market, based upon the idea of combining a hotel and home, with Prahran-based design practice Projects of Imagination also playing its part in fine-tuning the new brand's 'holistic experience'. This translates to oversized hotel suites accompanied by a personalised butler service and a tailored in-room menu devised by Matilda.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_9.jpg" rel="gallery-all" title="Carr Design have created all interior spaces within the Domain Road development"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_9.jpg?itok=UD_aiZqF" title="Carr Design have created all interior spaces within the Domain Road development" width="580"></a>

<figcaption>Carr Design have created all interior spaces within the Domain Road development</figcaption></figure>The project's common areas are restrained in palette akin to the exterior but are finished to a high level. On the interior design, "the furnishings and artist commissions within the hotel soften the buildings brutal form and minimal palette of grey and bronze, lending itself to carefully considered juxtapositions – it is exclusive yet inclusive, public and private, dark and light."

A similar design ethos is present for the development's nine one-bedroom suites and three two-bedroom suites, albeit with lighter and brighter notes. 

Darren Rubenstein summed United Places niche in Melbourne's crowded hotel market; "We wanted to create a home for guests, where they could revel in the luxury of Melbourne's best design, food and location in the privacy of their own suite."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8350_0.jpg" rel="gallery-all" title="United Places under construction during late 2017"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8350_0.jpg?itok=Gsuu2E-d" title="United Places under construction during late 2017" width="580"></a>

<figcaption>United Places under construction during late 2017</figcaption></figure>
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silvermb

United Places announces itself as Melbourne's latest hotel 

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The City of Melbourne's Future (Planning) Committee this week resolved to issue conditional approval for a 10-storey building at 1071-1081 Hoddle Street in East Melbourne. The building would rise to a height of 31.54m and accommodate 26 apartments on a triangular shaped site with a total area of 311 sqm.

The railway cutting for the Hurstbridge and South Morang lines abuts the rear of the site and a council lane stretches along the southern boundary of the site. The existing property on site is known as ‘Ascot Private Lodge’ and was previously used as a boarding house.

The development will retain the façade of the 'Ascot' which is an ungraded building, with a café slated for the ground floor, but no car parking will be provided due to the location and site constraints.

Additionally the development will breach the 24m height limit outlined in DDO21 which applies to the site by 7m but this is supported by Council as ".... the proposal meets the design objectives by not having a direct impact upon Wellington Parade, Fitzroy Gardens and Yarra Park and respecting the scale and significance of heritage buildings in the vicinity of the site."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/hoddle_gf.png" rel="gallery-all" title="Ground Floor Plan. Image: Carr Design Group Planning Report"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/hoddle_gf.png?itok=sizBiawG" title="Ground Floor Plan. Image: Carr Design Group Planning Report" width="580"></a>

<figcaption>Ground Floor Plan. Image: Carr Design Group Planning Report</figcaption></figure>One of the few sticking points for the City of Melbourne and one they are seeking to address via a condition on the permit is further resolution to the new development's facade.

<blockquote>
Despite the minor projection in height above the preferred 24m datum and bold massing profile of the proposal, the sophisticated architectural response warrants urban design support. The demonstrated level of design quality within the application package are befitting both of the retained heritage base and highly exposed site to the residential hinterland to the north and Hoddle Street to the east. Further, we are confident specifically in the demonstrated ability of the project architects from our knowledge of previous work.

The design of the addition is considered appropriate, subject to conditions to further refine the façade design to integrate the development into the retained portion of the building. Other detailed matters can be addressed via recommended permit conditions.

- City of Melbourne Future (Planning) Committee Report, 15 August 2015
</blockquote>

To that end, Carr proposes the use of a combination of materials and finishes for the new build including metal cladding (charcoal), precast concrete, steel framed windows, balustrades and fins (charcoal) and clear glazing. A number of variations of how this palette might be applied to the same building form with subtle distinction is indicated below.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/carr_hoddle.png" rel="gallery-all" title="Facade articulation options. Image: Carr Design Group Planning Report"><img alt="" class="image-article-full-width-580px" height="304" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/carr_hoddle.png?itok=zSjOgeAm" title="Facade articulation options. Image: Carr Design Group Planning Report" width="580"></a>

<figcaption>Facade articulation options. Image: Carr Design Group Planning Report</figcaption></figure>The design response seeks to distinguish the new built form from the existing Ascot lodge acting as a contrasting element to the cream brick facade rather than trying to mimic. The concrete horizontal spandrel bands of the balconies wrap the building and are a cue to the Art Deco elements of the existing building's facade.

The building's height and mass will provide a strong anchor to the corner site and a focal point on the skyline. While the final composition and facade articulation is still to be resolved, it's expected it will largely be in a similar vein to the endorsed scheme.

<h2>1071-1081 Hoddle Street in Brief</h2>

<ul>
<li>Applicant: Carson Ascot Pty Ltd</li>
	<li>Architect: Carr Design Group</li>
	<li>Planning: Contour</li>
	<li>Partial demolition of existing building with the retention of part of the façade to Hoddle Street</li>
	<li>Construction of a 10 storey mixed use development including a food and drink premises (café), 26 apartments (12 one-bedroom and 14 two- bedroom) and a communal rooftop terrace</li>
	<li>Building height of approximately 31.5 metres (RL59.9) as measured from the Hoddle Street frontage to the top of the plant room and pergola on the rooftop but excluding the lift overrun </li>
	<li>No setbacks to boundaries</li>
	<li>Ground floor comprises a food and drink premises (café) with trading hours between 7am to 11pm (96 square metres), residential entrance via Hoddle Street;</li>
	<li>26 bicycle spaces, 26 storage cages, building services and waste storage accessed via Council Lane CL1379</li>
	<li>No car parking spaces or loading bays</li>
	<li>Level 1 to 2 comprises 4 dwellings (three one-bedroom and one two-bedroom)</li>
	<li>Level 3 to 5 comprises 4 dwellings (two one-bedroom and two two-bedroom)</li>
	<li>Level 6 to 8 comprises 2 dwellings (two two-bedroom)</li>
	<li>Rooftop level comprises a terrace with pergola accessed via a lift and plant room</li>
</ul>
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Laurence Dragomir

Carr's Hoddle Street Development finds favour with Council

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The first apartments within the West End precinct have been launched within the 15-storey Adderley, designed by interiors group Carr Design Group. Covered by Apartments.com.au<a href="/news/go-west-trenerry-to-deliver-west-end"> last month</a>, West End represents the biggest development project in the inner city, transforming a 9200sqm former industrial site into a thriving, self-sustaining neighbourhood.

Adderley is located on the south-western corner of the West End site at the juncture of Adderley and Dudley Streets. It is the tallest building in the precinct and has been designed to anchor the site and provide a high-end cornerstone to the West End precinct.

The building adopts a tower-podium typology with the tower element wrapped in bronze vertical fins, rising above a four-level charcoal concrete podium, grounding the building into the streetscape, with green plantings activating the lower facade. The tower's curved form, draws on the area's industrial past with a strong formal language which references silos.

Entry to Adderley is via a five-star hotel-style lobby featuring an integrated art gallery, which provides residents and visitors with a sense of arrival in addition to a concierge space and marble floor finish.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/trenerry_property_west_end_in05_adderley_tower_living.jpg" rel="gallery-all" title="The expansive views from within Adderley's apartments. Image: Trennery Property"><img alt="" class="image-article-full-width-580px" height="304" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/trenerry_property_west_end_in05_adderley_tower_living.jpg?itok=jD-PGyzL" title="The expansive views from within Adderley's apartments. Image: Trennery Property" width="580"></a>

<figcaption>The expansive views from within Adderley's apartments. Image: Trennery Property</figcaption></figure>Internally, apartments have been designed for open plan living and to maximise Adderley’s panoramic views across the city and Docklands.

Apartments.com.au asked Sue Carr, Principal at Carr Design Group to provide a bit of background on the project and the experience of working on a significant project amongst a diverse group of talented peers.

Apartments.com.au: Is it fair to say that apartment buyers have become more discerning and to really stand out in a saturated marketplace you have to provide almost luxury hotel-like facilities, spaces and interiors?

SC: Apartment buyers have definitely become more discerning and yes, it is now crucial to provide the types of services, amenities and design consistent with the highest rated hotel.

When staying in a hotel, you expect to work out in a high-end gym and relax in a beautiful lounge, but why should this only happen when you’re traveling?

Hotel lobbies have always been inviting and well-designed, so logically residential building lobbies are now expected to have this look, too. The high attention to detail that’s expected in hotels - right down to curated art exhibitions, restaurants and intimate bars - is now crucial to residential building design as well.

West End will deliver a host of amenities for residents and the community, including a 500sqm park to be owned by the City of Melbourne, car share facilities, a day spa, retail arcade, restaurants, cafes, bars, a supermarket, gym, medical centre and dog wash and walking services.

Exclusive residents’ facilities include a 50-seat cinema, wine storage, gardens, barbecues, outdoor dining, a 25m lap pool, a separate lounge pool, spa, deck, outdoor event spaces and an app for controlling apartment lighting and electrics as well as booking concierge services.

It’s about creating communities, neighbourhoods, a sense of security, convenience and liveability that provides the anecdote to an often fast paced world.

UM: What was the major design inspiration? The industrial landscape of West Melbourne? How did this manifest in the design of the building?

SC: Situated on the south-western corner of the precinct, Adderley’s solid, grounded form anchors the site to its eclectic heritage. Referencing the curved, undulating structures of West Melbourne’s iconic industrial silos, refined, linear spaces define the aesthetic, with a grey tinted glass façade providing moodiness and subtle references to edgy origins. Complemented by its strong charcoal base, brass vertical fins wrap the building and provide interest from afar.

The design celebrates a sense of authenticity and an originality characteristic of the industrial landscape of the area, yet a timelessness and strength true to the origins of this much loved heartland prevails.

Carr drew inspiration from classic Italian style and pursued a bold and elegant interior solution, with a refined yet industrial character that takes cues from West Melbourne’s heritage as a resilient, hard-working, genuine suburb.

Energetic, dynamic yet elegant and sophisticated, Carr focused on handsome, strong, monochromatic materials - hard and soft, lustrous and tactile, with rich grain timber veneers, terrazzo and metal detailing.

The Adderley brings the high end bespoke design we are known for in residential areas to an apartment setting, creating a truly unique and unexpected home.

The local market is craving something interesting, detailed, classic and timeless but also adventurous and edgy. We looked to the Italian masters and were inspired by bold geometric forms when designing the Adderley

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/masterplan02.jpg" rel="gallery-all" title="West End Master Plan with Adderley in-situ. Image: Trennery Property"><img alt="" class="image-article-full-width-580px" height="336" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/masterplan02.jpg?itok=UlYhpQ4w" title="West End Master Plan with Adderley in-situ. Image: Trennery Property" width="580"></a>

<figcaption>West End Master Plan with Adderley in-situ. Image: Trennery Property</figcaption></figure>UM: What was it like working in unison with so many other talented designers and architects?

SC: It was a fantastic experience to work with the likes of Mim Design, Hecker Guthrie and Six Degrees. Despite a similar brief, each of us had a distinct and individual design interpretation of this unique and incredibly exciting new urban precinct. The collaborative efforts of the design firms involved has produced a result as diverse as Melbourne itself with a crafted, considered mix of styles to turn a former industrial site into an eclectic, vibrant precinct and community.

UM: How does Adderley fit within the overall vision and master plan for West End?

SC: The Adderley building represents West End’s most exclusive address where luxurious fittings and refined, timeless materials are central to the buyer demand. Featuring 100 one, two and three bedroom apartments across 14 levels, we have changed the concept of apartment design creating luxurious, crafted home-like spaces that are as sophisticated as they are practical for those that respect and appreciate beautiful design.

UM: Do you think West End will be seen as a benchmark or model for other developments in the area and a catalyst for further investment?

SC: Absolutely, West End is the start of something new, something fresh – a precinct that builds on the authenticity and deeply ingrained fondness for an established suburb but building on these foundations to bolster its liveability and liveliness as somewhere to call home. It is the re-awakening of a suburb previously only renowned for its industrial origins and gritty history, bringing together a whole new community of people and personalities from young families to empty nesters.

The provision of 5 star hotel amenities and an eclectic mix of interesting and dynamic architectural and design outcomes across the five buildings comprising West End, will see the creation of a world-class mixed-use retail, residential and leisure precinct of which Melbourne can be proud.

The Adderley is an accompaniment to a curated life, a life well traveled, and offers a unique home for those with a discerning eye for timeless design.
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Carr Design Group

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