The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
</section>
</section>

[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Broadbeach

Private development and hospitality group, Iris Capital has appointed Descon Group Australia as head contractor to deliver its $800 million mixed-use Victoria &amp; Albert precinct on the Gold Coast.

Demolition has commenced on the 4,803 sqm Broadbeach site, which is set to be transformed into a vibrant precinct comprising two residential towers, an array of private resident amenities, a world-class recreation podium, two levels of A-Grade office space and extensive retail and dining facilities.

[smartcode_project:default project_id=107928 project_image_fid=184934]

The East tower, known as The Albert, will home 122 two, three and four-bedroom apartments across 40 levels. The West tower, known as The Victoria, will rise 56 levels above Broadbeach and deliver 279 one, two and three-bedroom apartments.

Chief Executive Officer of Iris Capital, Sam Arnaout, said V&amp;A was the largest project to be delivered on the Gold Coast in more than a decade.

&ldquo;Descon will be bringing our vision to life, and this is an exceptional result for our project and purchasers,&rdquo; Arnaout said.

Eastview Australia&rsquo;s Graham Goldman, appointed Project Manager by Iris Capital, said theprecinct occupies a premium position 50 metres from the beachfront and is set to become a defining landmark for Broadbeach.

[smartcode_project:default project_id=107928 project_image_fid=198888]

&ldquo;This is a significant milestone for V&amp;A and we&rsquo;re excited to be collaborating with Descon Group on this major mixed-use project,&rdquo; said Goldman.

&ldquo;We&rsquo;re maintaining momentum in a market where supply is struggling to meet demand, and V&amp;A is one of the few major projects to be breaking ground in the heart of the Gold Coast.&rdquo;

Gold Coast City Council approved the Development Application for V&amp;A in April this year.

Interest from interstate buyers has translated into $200 million in sales for the project in the past six months, following the second and final launch of apartments.

Descon Group Chairman Danny Isaac said the appointment recognised the depth of experience within the company.

&ldquo;V&amp;A will be delivered by a dedicated team of major project specialists, led by highly respected construction expert Jason O&rsquo;Hara,&rdquo; said Isaac.

[smartcode_project:default project_id=107928 project_image_fid=198887]

&ldquo;Jason is widely respected in the industry as an expert in the delivery of major projects, which throughout his career have included Crown Casino, QV Melbourne and VCCC Melbourne.&rdquo;

Descon Group Director Greg Sneeden said the V&amp;A delivery team includes Mark Kotis, who brings extensive complex project experience, supported by a senior, local project team.

&ldquo;V&amp;A is a fantastic addition to the Broadbeach skyline and a great project for our Queensland team who, over the course of their extensive careers, have delivered some of Australia&rsquo;s most celebrated landmarks,&rdquo; said Sneeden.

&ldquo;Their depth of experience, together with Descon Group&rsquo;s strong balance sheet and in-house capabilities, enable us to deliver end-to-end services, from complete engineering and building structures to the entire design and construct lifecycle.&rdquo;

O&rsquo;Hara said these in-house capabilities provided a distinct advantage in a tight labour market.

[smartcode_project:default project_id=107928 project_image_fid=184933]

&ldquo;For our clients this yields a tremendous advantage in design, cost and delivery timeframes and gives them certainty of delivery from an established, proven project partner,&rdquo; he said.

The development will create over 1,000 jobs during the three-year construction program, which is targeting completion in 2025.

Designed by leading architecture studio DBI, the V&amp;A precinct will rise on the current site of Niecon Plaza and encompass an entire city block from the Broadbeach Mall at Victoria Avenue to Albert Avenue.

[smartcode_project_cta: project_id=107928]

alisonwarters@gmail.com

Iris Capital appoints Descon Group to deliver Victoria & Albert Broadbeach apartments

Construction of the $1 billion Broadbeach development, Victoria &amp; Albert, is looming, following a $200 million sales spree at the Gold Coast apartment project.

The biggest demand for the project, which will rise from the current Niecon Plaza which will soon be demolished, has come from interstate buyers seeking a sea change.&nbsp;

Colliers Gold Coast Residential director, David Higgins said the project had seen strong interest from the interstate market, accounting for 80 per cent of the sales so far.

[smartcode_project:default project_id=107928 project_image_fid=178909]

&ldquo;Many buyers have been enticed by the project&rsquo;s proximity to key lifestyle amenities and the ground floor activation which is set to reinvigorate the heart of Broadbeach with a world class retail and dining precinct,&rdquo; Higgins said.

The 399-apartments are spread over&nbsp;two towers &ndash; Victoria and Albert &ndash; the first catering to an investor market and the second to an owner-occupier market.

The project&rsquo;s Albert tower hit the market just four weeks ago, sparking a tidal wave of interest from Sydney and Melbourne buyers.

[smartcode_project:default project_id=107928 project_image_fid=184933]

&ldquo;The response since the launch of Albert has been incredible,&rdquo; Higgins said.

&ldquo;Southern buyers looking for their new home in the heart of the city&rsquo;s lifestyle mecca have jumped at the opportunity to secure a home in V&amp;A,&rdquo; he added.

&ldquo;With demolition now underway, we are looking forward to soon having a collection of high- quality homes to showcases for our new residents.&rdquo;

As demolition of the Niecon Plaza precinct officially kicks off, construction of the two V&amp;A towers is anticipated to start in the coming months, delivering 399 apartments, alongside an activated ground floor public precinct, with extensive food and beverage, high-end retail and commercial spaces. &nbsp;

[smartcode_project:default project_id=107928 project_image_fid=184936]

Iris Capital CEO, Sam Arnaout, said the group is in final discussions with a builder, which they expect to have locked in by mid-August.

&ldquo;The start of demolition marks an exciting step forward in the delivery of V&amp;A&nbsp;Broadbeach, and we look forward to seeing our vision come to life over the coming few years,&rdquo; said Arnaout.

&ldquo;We have spent a lot of time ensuring a project of this scale was deliverable in the current climate and we are proud to today be embarking on the first major construction milestone.&rdquo;

The project is expected to take roughly three and a half years to complete, with completion slated for January 2026.

[smartcode_project:default project_id=107928 project_image_fid=180734]

The billion-dollar project is expected to create some 400 to 500 hundred jobs over the coming years, from construction through to completion, providing a boost to the construction industry and the Broadbeach region.

[smartcode_project_cta: project_id=107928]

The project’s Albert tower hit the market just four weeks ago, sparking a tidal wave of interest from Sydney and Melbourne buyers.



Interstate buyers dominate $200m spending spree at Iris Capital's V&A Broadbeach apartment development as construction looms

Queensland locals, Niecon Developments, who&rsquo;ve played a part in reshaping the Gold Coast skyline over the past four decades, is gearing up for a new era of growth with a pipeline of projects worth almost $300 million.

The company, founded by the Nikiforides family, is behind some of the Gold Coast&rsquo;s most prominent developments, including the $850 million The Oracle and Niecon Plaza at Broadbeach.

Now led by the third generation of the Nikiforides family - William, John and James &ndash; Niecon is preparing for what the brothers say is a golden age for Australia&rsquo;s lifestyle capital as the South-East Queensland region counts down to the 2032 Olympics.

[smartcode_project:default project_id=108737 project_image_fid=192202]

Niecon Managing Director, William Nikiforides, said the company&rsquo;s vision is aligned with the significant transformation for the Gold Coast the next decade will bring, led by the infrastructure boom planned for the Games.

&ldquo;The Gold Coast is a city that embraces change and that has been a constant for as long as we can remember,&rdquo; Nikiforides said.

&ldquo;But as we continue to grow, we need to ensure that the Gold Coast remains a strong and welcoming community and a place where people love to live.

&ldquo;The next decade is likely to be the most significant in the Gold Coast&rsquo;s history and one that will shape the city&rsquo;s future for decades to come.&rdquo;

Amid the current Gold Coast development boom, the group has taken a considered approach to new projects, that they believe will make a positive contribution to the city&rsquo;s urban and social fabric.

[smartcode_project:default project_id=108737 project_image_fid=192203]

The latest is Ventura Residences at Mermaid Beach, a boutique development of 47 premium residences, including two double-storey park-facing villas.

Owner-occupiers have been the most interest on the development so far. They&#39;ve been keen on the&nbsp;exclusive residential amenity, including the recreational terrace and lounge, suspended waterfall edge pool and sun deck, alfresco dining area, Zen garden and gym.

With the project scheduled for completion in May next year, Niecon is currently preparing to announce further projects across the city.

&ldquo;As a family company, we stand proud on our record of creating architectural gems that have become Gold Coast landmarks, and my brothers and I are looking forward to continuing the tradition that began with our grandfather and father,&rdquo; Nikiforides added.

&ldquo;Together we&rsquo;ve grown up in the industry and learned from some of the best, and it&rsquo;s our passion to build on their legacy.

[smartcode_project:default project_id=108737 project_image_fid=192210]

&ldquo;We have never been here for the one and done. We are here for the long term and, to truly be part of something bigger, we believe there is more to this industry than just delivering quality projects. Our mission is to create life spaces that bring a community together.&rdquo;

The Nikiforides Group was founded in Canberra in 1969 by Bill Nikiforides, before expanding to Sydney and later along Australia&rsquo;s eastern seaboard. The family-owned company moved to the Gold Coast in 1978 and quickly established a reputation for quality and innovation across its developments in Queensland&rsquo;s south-east.

The group&rsquo;s flagship property development company, Niecon Developments, which was founded by his son Con Nikiforides and jointly run by the father and son team, won numerous industry awards for construction, design and engineering excellence and continues to be at the forefront of developing the ultimate life spaces.

[smartcode_project:default project_id=108737 project_image_fid=192205]

In addition to The Oracle, a development that led the renaissance of Broadbeach, the company is also behind the award-winning Aruba Beach Resort at Broadbeach, Aqua on Broadwater at Labrador, Reflection on the Sea at Coolangatta and Nirvana by the Sea at Kirra.

The new generation of Nikiforides, who are born-and-bred Gold Coasters, bring an extensive range of skills to Niecon Developments as the company prepares to deliver an extensive profile of commercial and residential projects in coming years.

&ldquo;We&rsquo;re on the cusp of a new golden era for the Gold Coast that we believe needs to be managed thoughtfully,&rdquo; Nikiforides added.

&ldquo;At Niecon, this always starts with community, family and a deep level of consideration and connection to people and place. As a developer, we endeavour to go beyond architectural form and function and that&rsquo;s what will continue to drive us into the future.&rdquo;

[smartcode_project_cta: project_id=108737]

The company, founded by the Nikiforides family, is behind some of the Gold Coast’s most prominent developments, including the $850 million The Oracle and Niecon Plaza at Broadbeach.



Niecon Developments stack up $300 million Gold Coast apartment development pipeline

The ever-busy Broadbeach has seen another development application lodged for a residential tower, the third in a week following two by Morris Property Group.

Platinum Investments Pty Ltd, a Sydney-based developer, had Design Vibe draw up the plans for a 40-level tower&nbsp;2797 Gold Coast Highway, on the corner of First Avenue.

It sits on a 1,201 sqm block that was secured earlier this year for $4.3 million.

The tower will&nbsp;home 113 apartments, with a mix of two and three-bedroom apartments, in addition to one five-bedroom penthouse.&nbsp;

<a href="/new-apartments/2797-gold-coast-highway-broadbeach"><img alt="" data-entity-type="" data-entity-uuid="" height="908" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-06-10_at_9.36.29_am.png" width="1672" /></a>

A communal open space will be located within level four and the adjoining mezzanine, along with a small food and drink outlet situated on the ground floor.

The level four space is set to include a pool and pool deck, lounges, gym, yoga lawn, and dining facilities, all set amongst lush, green landscaping. The mezzanine level of level four will also be home to a sky lounge, with dining and transitional spaces.

Extensive open space areas are located to the south of the site, including Platell Park and the Cascade Gardens, offering a riverside park with picnic and play areas. Additionally, Broadbeach Park also known as Nikiforides Family Park, and the Broadbeach Bowls Club are to the south of the site, along with sitting&nbsp;within walking distance to the Florida Gardens light rail station.&nbsp;

Taking on a tall and slender form, the distinctive architectural character is embellished further through the landscape design, both at ground level and structured through the podium levels.&nbsp;

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Crowning the tower will be the five-bedroom penthouse, which is set to be laid out across three-levels. The ground floor of the space follows an open-plan layout, spanning half a floor. That will open to&nbsp;a&nbsp;balcony which will feature a plunge pool, gazebo, and dining facilities.

Also on this level is a guest bedroom with an ensuite, study, and media room, as well as the main living, kitchen and dining space.

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The third level of the penthouse is home to the master bedroom, which encompasses the entire level. A generous balcony wraps around the floor, accompanying a massive ensuite and walk-in-robe space.

Level two of the penthouse will consist of three-bedrooms, each with their own ensuite and walk-in-robe. An east-facing balcony is&nbsp;accessed from the rumpus space&nbsp;which separates the bedrooms.

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The tower will home 113 apartments, with a mix of two and three-bedroom apartments, in addition to one five-bedroom penthouse

First look: Broadbeach planning surge continues as 40-level apartment tower proposed

The longstanding development and construction company, Morris Property Group, continues to add to their development pipeline, lodging two applications for residential projects in the in demand Broadbeach.

Veteran developer Barry Morris says the Gold Coast has seen several DA’s lodged in the past six to 12&nbsp;months, especially in Broadbeach.

"Buyers love Broadbeach because it, offers beachside living with metropolitan amenities, which is what the market is after," Morris says.

One of the newly lodged projects, at 22 Chelsea Avenue, is just a few doors down from their newly complete and sold out Opus project.

That will target the owner-occupier, with just 18 three-bedroom apartments across the 20-level tower.

The second level will home the recreation and will feature a barbecue&nbsp;area with outdoor dining, gym and pool. The space will provide an outlook towards Broadbeach Park and maximise northern sunlight.

The Queensland-based architecture firm&nbsp;Burling Brown designed 22 Chelsea Avenue, noting in their design statement that the small tower footprint and orientation of the building&nbsp;will result in a slender tower profile as viewed from the north, where the building will be most visually prominent.

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"The design incorporates strong and distinct angular edges that articulate the form," the statement noted.&nbsp;

"The use of a light and dark colour scheme and the inclusion of vertical elements up the western elevation produce a high quality and contemporary design."

Burling Brown also designed the other tower at&nbsp;2739 Gold Coast Highway, cleverly designed to have all 48 apartments face north. There will just be two-bedroom apartments in the building, three per floor.

The design of the building illustrates a contemporary look utilising a natural material palette to help complement the area and Broadbeach streetscape.

MPG now have&nbsp;four Broadbeach projects in the pipeline and one in Burleigh Heads. They're also set to be&nbsp;launching Essentia in Surfers Paradise in the coming weeks, which offers one and two-bedroom stock.

"This will be a great opportunity for us to receive some market data and get ourselves back in the selling game, preparing us for the many upcoming project launches," Morris added.

MPG currently has two residential projects under construction Sandbar Burleigh Heads which has limited stock remaining, as well&nbsp;as a new commercial building Mermaid Plaza, in Mermaid Beach.

Veteran developer Barry Morris says the Gold Coast has seen several DA’s lodged in the past six to 12 months, especially in Broadbeach

First look: Morris Property Group file plans for two more Broadbeach towers

The Melbourne-based property developer, Little Projects, has topped out its Signature Broadbeach project,&nbsp;the biggest residential development to hit Broadbeach in over a decade.

Signature Broadbeach, which commenced construction in late 2019, has successfully completed the concrete structure of the development by pouring the final roof slab in the&nbsp;245 apartment high rise.

Signature Broadbeach is the first Gold Coast development for the Melbourne-based Little Projects, fronted by high-profile Melbourne businessman Paul Little who boasts a successful development record across multiple market sectors. Signature is a joint venture with KM Develop.

[smartcode_project:default project_id=6993 project_image_fid=34022]

Leighton Pyke of Little Projects says he is delighted to see Signature Broadbeach taking shape and is looking forward to welcoming residents in the coming months.

&ldquo;It is incredibly exciting to celebrate the extraordinary progress of the building,&rdquo; Pyke said.

&ldquo;We are very proud to be topping out the Signature development, as we get closer to welcoming our residents to their brand-new apartment and vibrant beachfront lifestyle here in the Broadbeach precinct, where demand remains strong.

[smartcode_project:default project_id=6993 project_image_fid=34023]

&ldquo;For buyers, completing the roof slab and &lsquo;topping out&rsquo; means we are now one step closer to completion and we can&rsquo;t wait for those who purchased to be able to call Signature Broadbeach their home.

&ldquo;Once complete, owners of a Signature apartment can look forward to indulging in refined beachside living, rich in understated elegance and with 5-star resort style amenity.&rdquo;

&ldquo;With the building structure finished, we continue to focus on the close out of the fa&ccedil;ade and completion of the internal apartment fit out&rdquo;.

On completion, Signature is set to be one of the largest residential developments to ever grace Broadbeach, comprising of 245 luxury apartments with a combination of one, two and three-bedroom apartments.

Earmarked as one of the Gold Coast&rsquo;s most luxury projects, Signature Broadbeach will home a host of premium inclusions for residents, including The Deck which will comprise an entire level of exclusive amenities, including lush, landscaped lawn areas, barbecue and teppanyaki facilities, a private lounge and dining room, sauna, steam room and spa, gym, cinema, and the Gold Coasts first 50-metre infinity edge lap pool.

[smartcode_project:default project_id=6993 project_image_fid=34075]

Signature benefits from its quiet location at 12-18 Philip Avenue in Broadbeach, which is within walking distance of Pacific Fair, Star Casino, the Gold Coast Convention and Exhibition Centre and the caf&eacute; and dining heart of Broadbeach.

&ldquo;Signature&rsquo;s location in the heart of Broadbeach provides residents with access to unsurpassed amenities in an unrivalled location,&rdquo; Pyke added.

&ldquo;Broadbeach has the best of it all, with just a short walk to the famous beaches and a bustling entertainment precinct with world-class shopping and the best dining on the Coast.&rdquo;

The sell-out of the Signature project came 12 months ahead of its completion and the success signalled to Little Projects that it had found its niche in the Gold Coast market.

The international award-winning property developers, who established themselves in 2006, have delivered and sold more than $2.5 billion of property since their inception, with the group already planning another Broadbeach development in Aperture Broadbeach

[smartcode_project_cta: project_id=6993]

Proposed as a striking new addition to the Broadbeach strip, Little Projects in a joint venture with KM Develop staged the ‘topping out’ ceremony to mark reaching the highest point of the build.

Sold out Signature, Broadbeach apartment development, tops out

The local Gold Coast developer QNY Group, in a joint venture with the Melbourne-based Glenvill, has submitted plans for a residential development in the heart of Broadbeach.

QNY Group, led by Anthony Quinn, has teamed up with Glenvill, who are behind the development, design and build of the newly created Melbourne suburb, Yarrabend - set to be the world’s most liveable suburb by 2025.

They'll be creating a luxury owner-occupier tower, in line with Quinn's other joint venture Gold Coast project, La Mer at Main Beach.

He and Glenvill have had Contreras Earl Architects draw up plans for a 24-level tower with just 21 apartments, 19 whole floors and two two-level penthouses.

Quinn secured the 511 sqm site at 21 Broadbeach Boulevard, on the corner of Armrick Avenue, for $10.1 million late last year.

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Quinn says the boutique development will be an architectural statement.

“This site is like no other on the Gold Coast and we wanted the design to reflect its uniqueness,” Quinn said.

“We’ve worked closely with the architects, along with Form Landscape Architects, to come up with a design that will coexist with the natural environment while delivering an iconic landmark that enhances the aesthetic of this leafy Broadbeach Boulevard corner.

“I have partnered with Glenvill Developments because they are residential specialists that bring a truly 360 degree understanding of the development and property industry.”

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Glenvill Developments, spearheaded by CEO Len Warson, has spent the last five decades on the forefront of Australian residential design delivering high end luxury residences across the country.

Warson says he was familiar with the site before Mr Quinn presented the opportunity.

“After holidaying on the Gold Coast recently, I told my wife if I was developing in Broadbeach, I would develop this site. It’s the best site in Broadbeach. And here we are – it’s synchronicity,” Warson said.

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“It’s a corner beachfront site within the leafy Broadbeach Park quarter, situated at the end of a no-through road, where Armick Avenue joins the beachside Boulevard.

The site is effectively blocked off, providing a quiet green nook within walking distance to the centre of Broadbeach without the congestion, with direct access to the beach.”

In their design statement submitted to the Gold Coast City Council, Contreras Earl Architecture said the building was inspired by the surrounding vegetation and parks.

“The location presented an opportunity to create a residential landmark that coexists with the natural environment, nestled within the leafy Broadbeach Park quarter and drawing from the unique context, a quiet green nook in the heart of bustling Broadbeach.

“The tower uses its vertical structure to articulate the elegant design which emulates a tree trunk that is seamlessly connected to each floor slab which at the same time expresses an elegant organic petal shape in plan, inspired by the undulating detailed profile of Norfolk pine branches from the adjacent Broadbeach Park.

Residential amenity will exist on both the ground floor and rooftop space, with health and wellbeing at the forefront of the building’s design.

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The ground floor wellness area will include features such as a sauna and gym, while the rooftop space will home a glass-edge pool, a dining and events room, along with a number of terraced seating areas set amongst landscaped gardens.

“This lavish amenity will bring a special character to the unique landmark building,” Contreras Earl added.

The expansive one-per floor apartments provide an appealing alternative to single-dwelling homes, where residents will be able to experience the abundance of natural sunlight and views of East Broadbeach and the Pacific Ocean.

“The iconic building will create a sense of arrival to the prospering suburb of Broadbeach on approach from Armrick Avenue from the north as well as a beautiful visual addition to the leafy Broadbeach Boulevard corner.”

“This new landmark will be an attractive architectural asset for the urban fabric of the coastal city.”

“An important concept of the building is to create a lifestyle experience for residents and to create a personal and intimate experience.”

[smartcode_project_cta: project_id=111843]

They'll be creating a luxury owner-occupier tower, in line with Quinn's other joint venture Gold Coast project, La Mer at Main Beach.



Exclusive: QNY Group and Glenvill team up for Broadbeach apartment tower

After initially focussing on Sydney&rsquo;s fast growing south west corridor, Iris Capital, founded and led by entrepreneur Sam Arnaout, has now extended its reach over the past decade to become a developer of&nbsp;integrated residential and mixed-use developments in a number of booming suburbs across the country.

The company now holds a $5 billion enterprise value, having significantly expanded its footprint over the past year through a number of land and hotel acquisitions.

We recently caught up with Iris Capital CEO, Sam Arnaout to discuss why the group chose Broadbeach as their first Gold Coast project.

[smartcode_project:default project_id=107928 project_image_fid=184933]

&ldquo;It was the first and only location that I would consider undertaking such a spectacular residential/resort with coastal luxury as its core design focus,&rdquo; Arnaout said.

&ldquo;Only Broadbeach and this current Neicon Plaza redevelopment site offered us the opportunity where everything is at our buyers fingertips.&nbsp;This has allowed&nbsp;Iris&nbsp;to design this mixed use coastal luxury development in a landmark location, where our two premium towers will preside over a world class recreational podium and premium ground floor retail and dining.&rdquo;

&ldquo;Choosing Broadbeach as the address for our V&amp;A project in the lively heart of its dining and retail precinct has allowed us to put our brand on our first luxury foray into Queensland.&quot;

Colliers&rsquo; Director Residential, David Higgins, who is handling the market of V&amp;A, says Broadbeach is comparable to Sydney&#39;s Double Bay.

&ldquo;Being from Sydney, I often think that Broadbeach is our Double Bay with the dining, high end retail, laneway cafes, beautiful Kurrawa parkland, the beach, and the amenity that is uniquely Broadbeach all within a five-minutes walk,&rdquo; he said.&nbsp;

[smartcode_project:default project_id=107928 project_image_fid=180734]

Recognised as the heart of the Gold Coast, Broadbeach offers a host of nearby amenity, further adding to the likability of the sought-after suburb.

&ldquo;The walkability of the location to over 30 restaurants, GC Convention Centre, Pacific Fair, The Star Casino, the Beach and Kurrawa SLSC makes it the most lifestyle rich village locations to undertake a premium development,&rdquo;&nbsp; Higgins said.

Main Beach, Surfers Paradise and Broadbeach are distinctly different real estate suburbs and attract very different buyer demographics says Higgins.

&ldquo;Main Beach has a small, limited choice of dining and caf&eacute; options, where the lifestyle is focused around the renowned Tedder Avenue, which attracts an older buyer type to the very quiet village location.&rdquo;

&ldquo;Surfers Paradise features a more prominent nightclub and late-night venue scene, with destinations attracting singles, tourists groups and the young-at-heart.&rdquo;

[smartcode_project:default project_id=107928 project_image_fid=178909]

&ldquo;Broadbeach has a much wider appeal both domestically and internationally, where you are spoilt with the supreme choice of dining, entertainment, bars, shopping all at the residents fingertips.&rdquo;

Revered as &ldquo;the most desired location&rdquo; for developers looking to hit the family owner-occupier market, Higgins says Broadbeach marks itself as the place that can do it all.

&ldquo;This area attracts a more mature, family-buyer market, sometimes even multi-generational buyers, who want the village location, where they can park there car below their apartments and walk to everything when either residing or choosing to live in Broadbeach.&rdquo;

Taking its name from Broadbeach streets, Victoria and Albert, the project will comprise 398 apartments over two towers of 40 and 56 storeys, with a subtropical recreational podium, featuring two levels of premium offices and commercial facilities, and a fresh food and dining retail on the street level.

Designed by DBI Architects, residents will live among world‐class amenities, with both towers offering an elevated recreational podium with a 25-metre lap pool, a gym, a yoga deck and resident&rsquo;s lounge as well as kid&rsquo;s area, a Zen garden, an outdoor dining and barbecue space, all surrounded by lush green landscaping.

Once complete,&nbsp;V&amp;A Broadbeach will create the first high end residential, retail and culinary precinct in central Broadbeach since the Oracle towers more than a decade ago.

&ldquo;The family orientated downsizer buyers are the main demographic who are looking for larger apartments in Broadbeach and who share a history with a long love of the area,&rdquo; said Higgins.

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&ldquo;This comes from spending many childhood family memories holidaying or enjoying Broadie apartments, with strong childhood memories of the village of Broadie.&nbsp; Having a memberships and wanting to be close to the Kurruwa SLSC and the family park is also important to owner occupiers.&rdquo;

&ldquo;For the investors, they are always looking for the two or three-bedroom apartment with a beautiful view in the heart of Broadbeach, where they can look forward to the strong proven returns from a very established holiday and conference rental market.&rdquo;

&ldquo;Many southern downsizers are seeking the village location where walkability, amenity, luxury and convenience is at the top of the purchasing requirements,&rdquo; Higgins added

[smartcode_project_cta: project_id=107928]

Why Iris Capital chose Broadbeach for their first Gold Coast apartment project

Bassar Construction Group, who are&nbsp;behind the sold-out Broadbeach apartment building&nbsp;Infinity, is preparing to release its second Broadbeach project.

Bassar, who sold out the 62-apartment, 39-storey Infinity development in March, currently under construction on the corner of Surf Parade and George Avenue, has secured a site at 14-18 Mary Avenue to develop Eternity.

Kollosche agent Simon Worthington negotiated the off-market sale of the&nbsp;1518 sqm site&nbsp;for $16.6 million.

That sale, which settled at the start of May, paves the way for Eternity, a DA-approved 35-level development comprised of 88 apartments, including two penthouses, and resort-style amenities.

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“The major appeal of this site is the unobstructed ocean views because that is what people expect when they visualise their sea change on the Gold Coast,” said Leo Sarris, who heads up Bassar Construction Group alongside Simon Bassil.

“Our commitment and focus remain in Broadbeach because we feel it is the suburb that caters for everyone and everything you need is within walking distance.” Located opposite Broadbeach State School, the site is currently home to two seventies-style blocks of flats across two titles."

Gold Coast-based Plus Architecture has been engaged to conceive a slender design which improves upon an existing development approval sold with the site.

Eternity will offer three and four-bedroom floor plans ranging from 190 sqm to 300 sqm, in addition to the 500 sqm for the penthouse suites.

Apartments will each have a double garage, while the penthouses come with triple car parking, a rooftop terrace and a plunge pool.

Residents will also benefit from a magnesium pool and spa, infrared sauna, steam room, gym and residents’ lounge.

“We know that buyers in the luxury space prefer to have larger apartments,” said Sarris.

“That third or fourth bedroom is important for downsizers who like to host guests and for growing families who prefer easy, low-maintenance living.”

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Kollosche New Projects has been appointed as the exclusive selling agents for Eternity, with registrations of interest now being taken ahead of the official project launch in June.

Hutchinson Builders, who are also building Infinity, have been appointed by open negotiation to lead a 2.5-year construction timeline which would see the team break dirt in early 2023.

Sarris noted the key relationships forged on Infinity have carried over to Eternity, creating not only a smooth pathway for the developer but also&nbsp;confidence for buyers.

“Aligning ourselves with the right people in the industry has been key to our success on the Gold Coast to date and we’ve been very deliberate in taking those relationships into our next project,” said Sarris.

“When you look at the issues we’ve faced as an industry through Covid – be that increases in material prices and supply issues – you’re always better off working with people that you know will take the project to completion with you.”

[smartcode_project_cta: project_id=108356]

With the last of Infinity’s 62 apartments having sold in March, Bassar has wasted no time sourcing a prime site for its next high end apartment project.



Bassar Construction Group set for Eternity, Broadbeach apartment tower

The central, always in demand Broadbeach is the next Gold Coast hotspot&nbsp;set to see a wave of new apartments.

It&#39;s been one of the busiest spots in 2022 already, with a number of prominent developers, both local and interstate, seeking to build apartment towers in the sought-after spot south of Surfers Paradise.

Mosaic Property boss Brook Monahan says Broadie is the centre of the Gold Coast now.

&quot;A lot of people talk about Surfers Paradise in the Gold Coast as the hub, but really for actual residents, it&#39;s definitely Broadie,&quot; Monahan said.

&quot;Surfers is heavily weighted toward investors, whereas Broadie is very much a local market, either local owner-occupiers or those with a secondary home.&quot;

Monahan says there&#39;s a lot of nostalgia to Broadbeach for a lot of residents in South East Queensland.

&quot;It&#39;s a very nostalgic place for a lot of people who would have come to Broadbeach and holidayed as kids,&quot; Monahan says, adding that the walkability factor puts Broadbeach ahead of other Gold Coast suburbs.

&quot;You can walk to 75 coffee shops/resultants, the light rail, or the surf club in minutes, as well as being on the doorstep of Pacific Fair shopping centre and the casino, which makes it one of the most appealing areas up and down the coast.&quot;

This year Mosaic will launch their first luxury Broadbeach project to the market.

<img alt="" height="365" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/mosaic_broadie.png" width="580" /> 
Mosaic&#39;s proposed tower at 146 Surf Parade. Image credit: Plus Architecture

The 29-level tower, designed by&nbsp;Plus Architecture&nbsp;at 146 Surf Parade, will have 96 apartments, starting from large two-bedders, some with multi-purpose rooms, to three-bedroom apartments and skyhomes.

Broadbeach was a no brainer for the Sydney-based Iris Capital&#39;s first Gold Coast apartment development,&nbsp;Victoria &amp; Albert.

&quot;It was the first and only location that I would consider undertaking such a spectacular residential/resort with coastal luxury as its core design focus,&quot; Iris Capital Chief Executive Sam Arnaout says.

[smartcode_project:default project_id=107928 project_image_fid=184934]

&quot;Only Broadbeach and this current Neicon Plaza redevelopment site offered us the opportunity where everything is at our buyers fingertips.&nbsp;

&quot;Choosing Broadbeach as the address for our V&amp;A project in the lively heart of its dining and retail precinct has allowed us to put our brand on our first luxury foray into Queensland,&quot; Arnaout says.

David Higgins, Colliers Director of Residential who is handling the sales at V&amp;A, says&nbsp;Broadbeach is recognised as the heart of the Gold Coast lifestyle precincts.

[smartcode_project:default project_id=107928 project_image_fid=184933]

&quot;The walkability of the location to over 30 restaurants, GC Convention Centre, Pacific Fair, The Star Casino, the Beach and Kurrawa SLSC makes it the most lifestyle rich village locations to undertake a premium development,&quot; Higgins says.

&quot;Being from Sydney, I often think that Broadbeach is our Double Bay with the dining, high end retail, laneway cafes, beautiful Kurrawa parkland, the beach, and the amenity that is uniquely Broadbeach all within five&nbsp;mins walk.&quot;

Evan Raptis, co-Managing Director of the family-ran Raptis Group, says that while economic conditions have been good, Broadbeach has been among the most sought-after addresses in Australia.

&quot;The pandemic has made a lot of people reset their priorities: with a laptop and good WiFi, they can live where and how they want, and that&rsquo;s underpinning much of the demand for Broadbeach right now.&quot;

Raptis has had a longstanding connection with Broadbeach, developing projects in the suburb for over four decades, their most recent being The Gallery Residences, completed late last year.

They have a solid work book in the area too, with plans in 2022 to launch three projects; a 40-level Koichi Takada-designed tower dubbed The Sterling at 6-8 George Avenue, a 41-level tower on Chelsea Avenue, and a 35-level tower at 5-9 Anne Avenue.

<img alt="" height="4501" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/george_avenue_updated_render.jpg" width="5000" /> 
The proposed 134-apartment tower at 6-8 George Avenue

Raptis says the buyer demographic is&nbsp;quite eclectic, which is representative of all the different amenities that Broadbeach offers.

&quot;There are a lot of young professionals in the suburb as well as a lot of early-stage retirees. We&rsquo;re seeing a lot of interest for three-bedroom apartments. Young professionals are seeking a third bedroom for when they may start a family, while retirees want to have the space for the children and grandchildren to visit,&quot; Raptis says.

&quot;But beyond age groups, the common bond between buyers is their interest in leading a healthy life. Parks, bike and walking trails and the beach are all outside the doors of residents, keeping them fit without the need for a gym membership.&quot;

The local developer Anthony Quinn of QNY Group, who is plotting a boutique owner-occupier tower on&nbsp;his recently acquired 511 sqm block at 21 Broadbeach Boulevard, says Broadbeach is the live, work and&nbsp;play Mecca of the Gold Coast, which is endorsed by its number one&nbsp;ranking walk score.

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&quot;Broadbeach has always been in demand,&quot; Quinn says.

&quot;Through each good property cycle Broadbeach delivers a large share of the projects for the Gold Coast.&quot;

Quinn says it&#39;s not so much about Surfers, but more about what each of the suburban pockets offer.

&quot;Both Main Beach and Broadbeach are unique in their offering and cater to different demographics and markets,&quot; Quinn says, adding that the buyers are a healthy mix of&nbsp;downsizers and young professionals, with a strong market for owners and renters

A recent entrant to the Broadbeach market is the Brisbane-based West Homes.

West Homes Director Brett Kennedy says&nbsp;they chose that part of town because it has always had higher quality apartment buildings, great access to the beach, restaurants, Pacific Fair, and a much quieter and calmer pace of living that Surfers doesn&#39;t offer.

&quot;There&#39;s less tourist trade in Broadbeach, and a lot more owner-occupiers,&quot; Kennedy says. &quot;People actually live there, they&#39;re not just visiting like most of the Surfers Paradise market.&quot;

Kennedy grew up on the Gold Coast, and has always been aware of the value of Broadbeach. &quot;It has always been a go-to destination,&quot; he says.

West Homes has just lodged plans for a 22-level tower of just 20 apartments at&nbsp;75 Old Burleigh Road, a site they secured late last year.

<img alt="" height="373" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/aurora_main.jpeg" width="662" />

Each apartment will have nearly 400 sqm of internal living space, unprecedented even for the whole-floor apartment trend that has swept the Gold Coast over the last 12 months, as developers pivoted toward more high-end, owner-occupier friendly stock. One apartment, on level three, will have 430 sqm.

Inarc Design describe the sculpted tower as an &quot;urban lighthouse.&quot;

GV Property Group&#39;s Antonio Mercuri, who sells amalgamated sites to apartment developers up and down the coast, says Broadbeach is a suburb for everyone.

&quot;It&#39;s a beachside coastal city suburb&nbsp;by the ocean, surrounded by parklands, and is in the pinnacle of&nbsp;three&nbsp;Gold Coast&nbsp;city locations; the Star Casino precinct, the Gold Coast&nbsp;convention centre, and Pacific Fair.&nbsp;

Mercuri is marketing a prime 1,294&nbsp;sqm site on Armrick Avenue, with approved plans by Rothelowman for a 22-level, 84-apartment tower.

<img alt="" height="1066" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2022-05-13_at_10.10.26_am.png" width="1738" />

&quot;Armrick Avenue (park front) is the next best thing to beachfront because of the expansive views over the bowls clubs / parks lands, while still being located&nbsp;beside the beach,&quot; Mercuri says.

&quot;The attraction of Broadbeach&nbsp;to developers is the mixed buyer pool, alongside the blue sky value add (which going up), and taking advantage of the favourable high density zoning (unlimited height potential subject to council approval).

Mercuri says there are three areas of Broadbeach which all have high demand, value, and attraction to both developers and buyers.

&quot;The northern pocket of Broadbeach&nbsp;is a huge catchment area for locals (coming from suburbs like Broadbeach Waters, Isle of Capri etc). It&#39;s just outside the fringe of Broadbeach hub area and close enough to enjoy but still be in an area of it own.&nbsp;

&quot;Then there&#39;s&nbsp;central Broadbeach, the hub of Broadbeach which incorporates the Anne Avenue precinct, while the southern pocket is popular due to its closer proximity to the Broadbeach Primary School.&quot;

Broadbeach has been one of the busiest spots in 2022 already, with a number of prominent developers seeking to build apartment towers in the sought-after spot south of Surfers Paradise.



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