Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

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After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Asian Pacific Group

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Asian Pacific Group is preparing to move ahead with <a href="/new-apartments/west-melbourne-vic-3003">West Melbourne's</a> largest residential project.

Partnered by <a href="/developers/ironfish-developments">Ironfish Developments</a>, the duo are behind <a href="/buildings/melbourne-village-377-spencer-street-west-melbourne">Melbourne Village</a>, with signage for the project appearing onsite in recent days. At 83-113 Batman Street, Asian Pacific Group's purchase of the site a year ago came with planning approval for a <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a>-designed 522-apartment scheme.

Covering 3,800-square metre plot and with a secondary frontage to Spencer Street, imagery for Melbourne Village shows a new exterior look which differs considerably to the Bruce Henderson Architects design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/apg9305_melbourne-village_el01_elevated-towards-docklands_a1cmyk_skyextension-crop.jpg" rel="gallery-all" title="Aerial view of the intended project. Image: melbournevillage.com.au"><img alt="" class="image-article-full-width-580px" height="310" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/apg9305_melbourne-village_el01_elevated-towards-docklands_a1cmyk_skyextension-crop.jpg?itok=IHtYuIo2" title="Aerial view of the intended project. Image: melbournevillage.com.au" width="580"></a>

<figcaption>Aerial view of the intended project. Image: melbournevillage.com.au</figcaption></figure>83-113 Batman Street first appeared on the planning horizon during 2012 when West Melbourne was less of a high-rise magnet. Two residential buildings of 31 and 41 storeys were initially requested, although Asian Pacific Group snared the approved site with dual 27-level residential towers permitted.

The site went back to planning during September of this year, encompassing the revised design and was promptly approved during October.

Although shorter than <a href="/buildings/the-spencer-420-spencer-street-west-melbourne">The Spencer</a> which will stand at 131 metres upon completion, Melbourne Village can become the suburb's biggest development by apartment numbers. Should Asian Pacific Group and Ironfish Developments push through with anywhere near the approved 522 apartments, Melbourne Village will comfortably surpass The Spencer and <a href="/developers/trenerry-property">Trenerry Property's</a> <a href="/buildings/west-end-185-rosslyn-street-west-melbourne">Rosslyn Street</a>, both of which have total apartment numbers in the 400's.

Marketing material for the project suggests that both towers will be set above a village-like podium.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_8.jpg" rel="gallery-all" title="An early site design by Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" height="259" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_8.jpg?itok=476DYZvK" title="An early site design by Bruce Henderson Architects" width="580"></a>

<figcaption>An early site design by Bruce Henderson Architects</figcaption></figure>With registrations of interest now open for Melbourne Village, it becomes Asian Pacific Group's fourth Melbourne project in play.

The developer along with Ironfish found rapid success with <a href="/buildings/whitehorse-towers-850-whitehorse-road-box-hill">Whitehorse Towers</a> atop <a href="/new-apartments/box-hill-vic-3128">Box Hill</a>, which sold out promptly. With that project well into construction, Asian Pacific Group also has a stake alongside <a href="/developers/golden-age-group">Golden Age Group</a> in <a href="/buildings/opera-450-st-kilda-road-melbourne">Opera St Kilda Road</a> and <a href="/buildings/collins-house-melbourne-460-466-collins-street-melbourne">Collins House</a>. Both are in their early construction phase.

Asian Pacific Group's increased push into residential apartments supplements their successful hotel drive over recent years by way of their Art Series Hotel Group.
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silvermb

Melbourne Village to become West Melbourne's next big apartment project

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Whitehorse Towers (850 Whitehorse Road, Box Hill) had its planning permit settled at VCAT mediation on Thursday, with the permit to be issued shortly.

The development, set to be the tallest outside the inner city - and most certainly middle-ring Melbourne's tallest building - comprises two towers of 36 and 26 levels respectively.

The 36 level tower has a height of 115 metres and the shorter 26 level tower will measure 84 metres. Whitehorse Towers is mixed-use with residential units, hotel rooms, retail and restaurant tenancies.

Within the podium will be 100 hotel suites, set to form Asian Pacific Group's next Art Series Hotel. Atop the podium will be a children's play area complete with equipment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v03_hero_tower_2.jpg" rel="gallery-all" title="Whitehorse Towers, image: supplied"><img alt="" class="image-article-full-width-580px" height="637" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/v03_hero_tower_2.jpg?itok=QbxHkoUb" title="Whitehorse Towers, image: supplied" width="580"></a>

<figcaption>Whitehorse Towers, image: supplied</figcaption></figure>The roof level of the shorter tower will include a pool and given the site is approximately 80 metres above sea level, the view are set to impress.

Tim Ryder, Director at pro-Urban Planning who acted on Asian Pacific Group's behalf said "The approval process with Whitehorse Council was a very positive one that involved extensive collaboration with Council’s planners and as a result of this process a fantastic development for Box Hill is going to be delivered".

Daniel Faigen, Development Manager at Asian Pacific Group, commented that "Whitehorse Towers will set the standard in mixed-use towers in Melbourne and in the way council is working with developers, Whitehorse Towers will mark the creation of Box Hill as a second city within Melbourne"

Asian Pacific Group has seen significant buyer interest in the apartments and have told Apartments.com.au they expect to have the project sold out within eight weeks.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/apg8362_white_horse_towers_v05_hero_detail.jpg" rel="gallery-all" title="Westerly view from Whitehorse Towers, image: supplied"><img alt="" class="image-article-full-width-580px" height="200" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/apg8362_white_horse_towers_v05_hero_detail.jpg?itok=IOmDmKO_" title="Westerly view from Whitehorse Towers, image: supplied" width="580"></a>

<figcaption>Westerly view from Whitehorse Towers, image: supplied</figcaption></figure>
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Alastair Taylor

Whitehorse Towers, Box Hill's largest development approved

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Late last week it was announced that two of Melbourne's more dynamic property developers have teamed in order to jointly deliver what will become one of Melbourne's premier addresses. South Melbourne-based Asian Pacific Group has taken a development shareholding in <a href="/buildings/collins-house-melbourne-460-466-collins-street-melbourne">Collins House</a>, a 57 level residential development, and in doing so has cemented what is expected to become a long-term relationship with fellow developer Golden Age Group.

In fitting with the ethos of both developers to deliver high-end residential and hotel offerings, the former Makers Mark building at 464-466 Collins Street will play entry to a new luxury skyscraper which will see its sales campaign launched during May.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/27cca5991d45e8a45aab799578d0c2ac.jpg" rel="gallery-all" title="Artist's impression of the communal area"><img alt="" class="image-article-full-width-580px" height="344" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/27cca5991d45e8a45aab799578d0c2ac.jpg?itok=AUpmivjU" title="Artist's impression of the communal area" width="580"></a>

<figcaption>Artist's impression of the communal area</figcaption></figure>Subject to refinement over the previous two years, the development team has now settled upon the final Collins House format which will see 263 luxury apartments within the tower. Bates smart have designed both the building itself and interiors which are modelled upon hotel style finishes.

As outlined in the <a href="/news/the-pencil-skyscraper-464-collins-street-in-depth">initial Urban.com.au piece</a> on the 2013 planning application, Collins House is expected to employ a unique structural engineering format which will provide the 195 metre tower with its strength, given it's a mere 11 metres wide. Initially used within <a href="http://www.spectator.co.uk/australia/australia-features/9153881/a-knife-blade-on-the-skyline/">Phoenix Apartments</a> on Flinders Street, the system will be supersized for Collins House which is due for completion during 2018.

<blockquote>
The narrow site has required the team to completely rethink construction systems for tall buildings which has resulted in its radically slender proportions to be built from state-of-the-art in situ cast concrete construction techniques.
<cite>Bates Smart</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/db9b16ba4847223fd897346f4c5ab110.jpg" rel="gallery-all" title="Collins House with Southbank beyond"><img alt="" class="image-article-full-width-580px" height="200" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/db9b16ba4847223fd897346f4c5ab110.jpg?itok=swONHfyS" title="Collins House with Southbank beyond" width="580"></a>

<figcaption>Collins House with Southbank beyond</figcaption></figure><h2>What they say</h2>

<blockquote>
This partnership with Asian Pacific Group adds immense value to the delivery of the luxury lifestyle we have envisaged for Collins House, further strengthening the unique offer in the market. It is the beginning of what we see as a long-term relationship creating luxury residential projects with a partner that understands quality and Melbourne.

We both have a passion for property in Melbourne and love to play golf, so we have wanted to work together for some time. We look forward to announcing further projects together in the future.
<cite>Golden Age Group founder Jeff Xu</cite>
</blockquote>

<blockquote>
Through the Art Series brand we have demonstrated a commitment to creating inspired and extraordinary spaces – Collins House is exactly this. Located on Melbourne’s version of Fifth Avenue, Collins Street, this architecturally-designed project will stand the test of the time and bring hotel living to a residential setting.

We are immensely excited about this foray into residential development and are pleased to partner with Golden Age Group, which shares the same commitment to quality as we do.
<cite>Asian Pacific Group CEO Will Deague</cite>
</blockquote>

<h2>Future intent</h2>

Both Golden Age Group and Asian Pacific Group have additional projects on the horizon. Only yesterday it <a href="http://www.heraldsun.com.au/leader/east/proposal-for-dual-tower-development-in-box-hill/story-fngnvlxu-1227264697791">was reported</a> that Asian Pacific Group have attained unanimous support form City of Whitehorse for their dual-tower scheme fronting Maroondah Highway.

Subject to a VCAT hearing, <a href="/buildings/whitehorse-towers-850-whitehorse-road-box-hill">850 Whitehorse Road</a> would see towers of 36 and 26 levels; the former weighing in as the tallest in Box Hill at 115 metres. In addition to 500 plus apartments, the development will see the Art Series Hotel component named after artist Zhong Chen.

It's been reported the VCAT hearing is a preemptive move on the developers part to quell the intentions of an objector to the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56_0.jpg" rel="gallery-all" title="Artist's impressions of both Whitehorse Towers and Opera"><img alt="" class="image-article-full-width-580px" height="230" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image56_0.jpg?itok=NLqWhfDk" title="Artist's impressions of both Whitehorse Towers and Opera" width="580"></a>

<figcaption>Artist's impressions of both Whitehorse Towers and Opera</figcaption></figure>Conversely Golden Age Group have their flagship project, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a>, in its construction infancy as piling rigs begin to lay foundations for the 241 metre, Elenberg Fraser-designed tower. With the vast majority of its 600 plus apartments accounted for, Golden Age Group will soon turn its attention to a prized site at 450 St Kilda Road.

Dubbed Opera, the Bates Smart design is expected to contain roughly 220 dwellings, and is described as follows:

<blockquote>
Our design vision for 450 St.Kilda Road aims to draw on the nostalgic glamour of Airlie Mansion and leverage off its significance and value to our development site. To express this relationship and rapport, our design has taken a more sculptural and contemporary shape to create a landmark which exudes a distinctive, elegant and alluring flavour.

We aim to create a building that not only captures the movement and vitality of St Kilda Road’s glamorous past but also allows the key views across the site to be maximised. The facade is stretched like fabric over this contemporary form. Openings are expressed as cuts which accentuate the sense of movement.

The ground plane draws on the idea of pattern making of traditional paving evident in the grand mansions along St Kilda Road but provides a contemporary twist.
<cite>Golden Age Group</cite>
</blockquote>

With the intent to further collaboration in the future outlined by both parties, could one or both of the above projects be next in line?
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