Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Apartments

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A Brunswick icon is set for a new lease of life with local developer Peregrine Projects set to re-purpose the <a href="/buildings/sarah-sands-29-sydney-road-brunswick">Sarah Sands</a> Hotel into a mixed-use development featuring a new apartment building towards Black St in addition to a hospitality offering within the shell of the old hotel - creating a new food and beverage precinct. Peregrine Projects, bought the site at the corner of Brunswick and Sydney roads for around $6 million in October 2015.

The Sarah Sands Hotel which was named after the iconic SS Sarah Sands steam ship which sailed to Melbourne from Liverpool, first opened its doors in 1854 before being renovated and rebranded as Bridie O’Reilly’s Brunswick in 1997. 20 years later it finally closed its doors in preparation for redevelopment. Peregrine Projects in collaboration with heritage consultants Lovell Chen and architects JCB is aiming to "bring Sarah back, better than ever," while also honouring the Sarah Sand's legacy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/sarah-sands-brunswick_elevation.jpg" rel="gallery-all" title="New meets old at Sarah Sands. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/sarah-sands-brunswick_elevation.jpg?itok=aQh0xqQb" title="New meets old at Sarah Sands. Image: Supplied" width="580"></a>

<figcaption>New meets old at Sarah Sands. Image: Supplied</figcaption></figure>The $45 million development will comprise 31 bespoke apartments spread across seven floors, "complemented by Melbourne’s finest dining destinations" located within the restored hotel facade. In designing the apartment building, JCB architects have opted for a contrasting grey brick streetwall which draws on the rhythm of the hotels apertures. A highly permeable ground floor interface activates the street corner which flourishes of plantings softening the austere exterior. 

Above the streetwall, the four-storey 'tower' form is well setback from the existing heritage fabric and streets, appearing recessive in contrast to the hotel. This upper form, is a simple and restrained volume, characterised by a staggering of facade fenestrations, providing the building with a sense of movement and visual interest.

The facade of the original Sarah Sands Hotel will be restored to its former glory with the Irish themed - colour scheme making way for a more traditional palette of warm cream and off-white, with black window framing and steel trims. 

Apartments are available in one, two, and three-bedroom open plan configurations, with one bedroom apartments starting from $440K. The apartments reflect the neutral colour palette of the exterior, with green handmade tile splashbacks which also provide a splash of colour to the kitchens.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/sarah-sands-brunswick_3bed_kitchen.jpg" rel="gallery-all" title="Apartment interiors reflect the shades of the exterior. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/sarah-sands-brunswick_3bed_kitchen.jpg?itok=NqlKELpD" title="Apartment interiors reflect the shades of the exterior. Image: Supplied" width="580"></a>

<figcaption>Apartment interiors reflect the shades of the exterior. Image: Supplied</figcaption></figure>Founded and based in Melbourne since 1994, Peregrine Projects aims to create "outstanding properties with a unique point of difference". To achieve this they choose to collaborate with leading architects and consultants, with experience in delivering both commercial and residential projects. The company's close ties to the city's food and beverage scene ensures each new project includes dining destinations which complement the residences. This same approach was adopted for Sarah Sands.

Other projects on the cards for Peregrine include Lil'OX in Collingwood, a commercial building at1 75 Burnley Street in Richmond, and a master plan for a 3,000 sqm site on in Langridge Street Collingwood. Peregrine are once again teaming up with JCB, to deliver an $80m commercial precinct of six to eight-storeys for the site, which will is also expected to include Melbourne’s first Tribe Hotel.

JCB is also working on a scheme for apartments behind the British Crown Hotel in Collingwood, as depicted in the concept render below which appeared on the architects' Instagram account.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/british_crown_hotel.jpg" rel="gallery-all" title="JCB's re-imagining of the British Crown Hotel in Collingwood. Image: JCB"><img alt="" class="image-article-full-width-580px" height="248" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/british_crown_hotel.jpg?itok=o-G86s49" title="JCB's re-imagining of the British Crown Hotel in Collingwood. Image: JCB" width="580"></a>

<figcaption>JCB's re-imagining of the British Crown Hotel in Collingwood. Image: JCB</figcaption></figure>
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Laurence Dragomir

Sarah Sands - a Brunswick icon is reborn 

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EXPERT OBSERVER
“Dull and uninspiring apartment buildings” were the words used by the Burwood mayor, John Faker, in an article run in The Australian Financial Review on Thursday 4th October that blamed planning rules (NSW Apartment Design Guide) for ‘blocking’ better quality design.
On the contrary, the adoption of the design guide has delivered much more attractive and liveable apartments than those built in the 90s. The guide is not responsible for poor construction quality - nor a presumption that maximum allowed residential floor space can be achieved on every apartment site without an appreciation of its setting.
PIA appreciates the mayor’s comment that the design guide had become a box ticking exercise among some developers to get projects across the line quickly while maximising yield. It is the rigid application of the guide in these cases that can cause problems. 
The NSW Government implores consent authorities that ‘apart from the non-discretionary development standards (clause 30 of SEPP 65), the ADG is not intended to be, and should not be applied as, a set of strict development standards’ (Planning Circular June 2017).
While the guide improves consistency and sets a minimum standard, it is not in a position to inspire design excellence. Outstanding design is achieved through great ideas expressed in collaboration among designers, developers and planners who appreciate the opportunities and context of the site.
The Planning Institute of Australia recently ran training on the Apartment Design Guide. Industry leading architect Michael Harrison from Architectus, highlighted that ‘compliance for compliance sake is not a good idea…there should be some flexibility for good design’. He noted that there is room for varying a development standard and the Design Advisory Panels can and should assess the value of innovation.
The Planning Institute of Australia supports the Apartment Design Guide. It reduces contradictions, confusion and conflicts in the assessment of residential apartment buildings and encourages a consistent approach to quality residential apartment design across NSW. It also enables consent authorities to list non-compliance with the Guide, to stop poor development and mandate that qualified architects are required to design apartments.
The Apartment Design Guide is also supported by guidelines on the setting of buildings (Better Placed), so that design of buildings and their precincts are interlinked to result in good places to live and enjoy social activity.
The Planning Institute of Australia agrees that the Guide needs to be applied with flexibility to promote innovation and enable slight non-compliance where the location context calls for it and where there is design merit.  
The Planning Institute of Australia supports the NSW Government being active in promoting better design to ensure that living conditions and amenity improve alongside urban growth.
John Brockhoff is a policy advisor and planner at the Planning Institute of Australia.
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jrobinson-rf4aSBido9

Planning is not to blame for poor apartment design outcomes 

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Revised plans for one of suburban Melbourne's largest developments that Apartments.com.au <a href="/news/malverns-super-development-site-subject-to-a-considerable-application">touched upon during August</a> are now available for public comment.

The site in question sits adjacent to Malvern Railway Station and has a principal address of 641-675 Dandenong Road. At 4,739 square metres the land holding was offered for sale during 2017, with Kokoda Property subsequently revealed as the purchaser.

Dubbed <a href="https://www.kokodaproperty.com.au/en/residences/malvern/">Malvern Collective</a>, Kokoda Property carries imagery of the initial design on its website. The Jackson Clements Burrows-designed development seen below has been replaced by a more modest revised application which sees lower than initially intended built form across the site.

The highly angular initial design for the scalene-shaped site has also been tempered to resemble more traditional buildings with a 'defined' roof.

<h2>641-675 Dandenong Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image89aq.jpg" rel="gallery-all" title="Dandenong Road perspective. Image: JCB Architects"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image89aq.jpg?itok=2nJ7-Dtj" title="Dandenong Road perspective. Image: JCB Architects" width="580"></a>

<figcaption>Dandenong Road perspective. Image: JCB Architects</figcaption></figure><ul>
<li>4,739 square metre site with three street frontages</li>
	<li>Expected build value: $80 million</li>
	<li>Proposed: 17 and 10 storey buildings with the taller at 55.9 metres</li>
	<li>265 apartments: 94 x 1BR, 154 x 2BR, 16 x 3BR, 1 x 4BR</li>
	<li>5 level basement with option for a subterranean link to Malvern Railway Station</li>
	<li>Provisions for 371 vehicles and 203 bicycles</li>
	<li>Existing 'Angel Tavern' to be restored</li>
	<li>7 retail tenancies amounting to 1,137 square metres with ability to increase if required</li>
	<li>753 square metre commercial tenancy</li>
</ul>
Jackson Clements Burrows on Malvern Collective's form:

<blockquote>
The unique qualities of the site have determined the proposals siting, massing and overall form.

With interfaces to Glenferrie Rd, Dandenong Rd, Station Place and the rail corridor to the north, the lower podium is characterised by a series of articulated columns that set the rhythm of the pedestrian experience and whose datum closely aligns to that of the adjacent heritage buildings. The columns also fluctuate in depth to provide protection from traffic to the south, the summer sun to the north and visual privacy on the oblique approach.

The upper forms are conceived as a series of undulating peaks that strategically lower to sensitive interfaces and minimise overshadowing to the south. The chamfered forms allow the implementation of generous east and west facing terraces which offer select apartments ‘gardens in the sky’.

The mostly light coloured curtain walls and associated fins are articulated as the main facade element with the enclosed areas recessed back from the outer envelope. This provides permeability through the extremities of the building and a depth to the facade through the use of light and shadow.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image92_8.jpg" rel="gallery-all" title="The initial Dandenong Road design cited via Kokoda's website"><img alt="" class="image-article-full-width-580px" height="259" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image92_8.jpg?itok=bPqY5nnT" title="The initial Dandenong Road design cited via Kokoda's website" width="580"></a>

<figcaption>The initial Dandenong Road design cited via Kokoda's website</figcaption></figure><h2>Kokoda Property true to their word when it comes to infill development</h2>

During 2017 Kokoda Property prompted calls for <a href="/news/kokoda-property-calls-for-in-fill-development-in-the-eastern-middle-ring">more in-fill development sites in what it calls "Melbourne’s undersupplied eastern middle-ring"</a> in order to fill the demand for quality apartments and townhomes in the leafy suburbs.

At the time Kokoda Property Sales and Marketing Director Sam Tucker spoke of the underlying demand for apartment developments across Melbourne's eastern middle-ring suburbs, driven by wealthy downsizers. This has been reflected in the recent projects undertaken locally by the developer.

Malvern Collective joins a boutique current apartment development dubbed The Mowbray at Camberwell's 553-555 Burke Road and the recently completed Trentwood at 25 Trent Street, Glen Iris as examples of kokoda Property's shift in focus to inner eastern Melbourne suburbs.

<h2>641-675 Dandenong Road development team</h2>

<ul>
<li>Developer: Kokoda Property Group (Malvern Development Partnership Pty Ltd)</li>
	<li>Architect: Jackson Clements Burrows Architects</li>
	<li>Urban Planning: Contour Consultants</li>
	<li>Landscape Plan: Tract Landscape Architects</li>
	<li>Cultural Heritage Statement: Archaeology At Tardis</li>
	<li>Traffic Impact Assessment: GTA Consultants</li>
	<li>Waste Management Plan: Leigh Design</li>
	<li>Utility Services: Intrax Consulting Engineers</li>
	<li>Noise and Vibration Consultants: Octave Acoustics</li>
	<li>Heritage Consultant: Lovell Chen</li>
	<li>Urban Design Consultant: Message Consultants</li>
	<li>Site Survey: Bosco Jonson</li>
</ul>
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silvermb

Malvern's mega development site curtailed but still imposing

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Peak industry body Urban Taskforce Australia (UTA) last week went on the offensive, criticising aspects of Sydney's planning system which it believes leads to dull apartment design.

Far from the international design competitions which define many of inner Sydney's landmark towers, the criticism was levelled at many of greater Sydney's municipal councils 

At a recent forum dubbed Innovative Apartments, UTA's sentiment was that of disappointment in Sydney's 'tick a box' planning system. UTA maintains that the rigidity and increased regulations governing the design of apartment buildings has stymied innovative design outcomes.

UTA CEO Chris Johnson said in a pointed media release:

<blockquote>
Over the last decade the government rules and guides for the design of apartment buildings has become more complex, leading to a tick a box planning assessment process that is leading to less innovation and design diversity.

At a recent Urban Taskforce forum on how to balance regulation and innovation in the design of apartment buildings the Mayor of Burwood, John Faker, called for more innovation and diversity in design. Mark Raggett of Melbourne architects ARM Architecture demonstrated how a strong culture of architecture in Melbourne has made innovative design the accepted way to design apartment buildings.

The debate was timely as a growing negative attitude from community groups about apartments seems to be partly based on the dull look of many apartments that all look the same.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image54_11.jpg" rel="gallery-all" title="A selection of Burwood apartment projects"><img alt="" class="image-article-full-width-580px" height="470" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image54_11.jpg?itok=a-xAvlwk" title="A selection of Burwood apartment projects" width="580"></a>

<figcaption>A selection of Burwood apartment projects</figcaption></figure>UTA makes note of the excessive number of controls and guidelines in place, plus as many as 25 specialist reports required by most councils that must demonstrate compliance prior to an application gaining approval.

Consequently the onus has shifted away from premier design outcomes to one of appeasement.

Architects at the Innovative Apartments forum made note that apartment design was being driven by an excessive number of rules which has neagted merit based assessment, with one unnamed architect going as far as to say that the rigorous approvals process was ‘taking away the soul of Sydney’.

Acting NSW Government Architect, Olivia Hyde, who also presented the the forum, outlining the NSW Government’s focus on design excellence through a number of publications, policies and design review processes. Hyde also noted that many councils were using guides as rules despite government documents saying this should not be the case.

UTA's emphasis on design would see "a special design excellence approval path that would bypasses the excessive number of rules that are forcing low common dominator designs rather than encouraging innovative solutions through merit assessment.

The state government must establish a pathway for innovative apartment building design that local councils can use to enrich their neighbourhoods.”

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image55_13.jpg" rel="gallery-all" title="ARM Architecture's Orbis has been identified as a design benchmark"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image55_13.jpg?itok=R8aH0v5h" title="ARM Architecture's Orbis has been identified as a design benchmark" width="580"></a>

<figcaption>ARM Architecture's Orbis has been identified as a design benchmark</figcaption></figure>Lead image: Sydney Aerial Photography
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Urban Taskforce labels Sydney's apartment aesthetic as dull

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Two projects touted by their respective developers as being exceptional developments in waiting have instead been put on the market as permitted opportunities.

In <a href="/new-apartments/north-melbourne-vic-3051">North Melbourne</a>, <a href="/developers/fridcorp">Fridcorp</a> has chosen not to develop <a href="/new-apartments/3-15-shiel-street-north-melbourne">3-15 Shiel Street</a>, which until recently had been dubbed Wild Apartments. In light of approval being granted during May, Fridcorp along with joint venture partners Daniel Besen and Wingate had expected to launch the project to market this year.

The associated media release at the time of approval specified an expected September sales campaign launch with construction slated to begin in the first quarter of 2019. Despite earlier intentions of seeing the project to fruition, <a href="https://www.cbremelbourne.com.au/properties/3-15-shiel-street-north-melbourne/">CBRE City Sales has been instructed to move the 1,311 square metre site on</a>.

Approval is in place for the $65 million residential project in North Melbourne’s evolving Arden Urban Renewal precinct. <a href="/architects/fraser-partners-0">Elenberg Fraser's</a> design for Shiel Street includes 82 one, two and three bedroom apartments over nine levels, supported by 70 basement car parks and an extensive rooftop terrace.

During May Fridcorp founder and director, Paul Fridman said “North Melbourne is a new market for Fridcorp but, together with Daniel Besen and Wingate, we saw an opportunity with the Victorian Planning Authority’s proposed Arden precinct to deliver quality medium-density housing in Melbourne’s inner-ring that will provide long-term investment potential and growth for owner-occupiers and investors."

Fridcorp picked up the North Melbourne site from fellow developer <a href="/developers/samma-property-group">SPEC Property</a> during 2016 and went about reworking the previously permitted design onsite with Elenberg Fraser.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image105_2.jpg" rel="gallery-all" title="3-15 Shiel Street. Image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image105_2.jpg?itok=40vCl4BK" title="3-15 Shiel Street. Image: Elenberg Fraser" width="580"></a>

<figcaption>3-15 Shiel Street. Image: Elenberg Fraser</figcaption></figure>Also offered for sale is <a href="/developments/abbotsford-vic-3067">Abbotsford's 329 Johnston Street</a>.

The <a href="/architects/fieldwork">Fieldwork-designed</a> application had initially sought a mixed-use outcome incorporating retail, medical suites, offices and 41 serviced apartments in a building veiled in expanded mesh. In order to gain approval the design was trimmed to seven levels, with the serviced apartment component dropped in favour of an increased net leasable area of 6,517 square metres.

Based on a cross laminated timer design, 329 Johnston Street was to have provided a carbon-neutral construction method with an abbreviated construction time frame.

Dubbed <a href="https://329johnston.com/">Sol House</a>, Pirovich describes 329 Johnston Street as "seeking to achieve Passive Haus, giving future occupiers of the building a happier and healthier place to work, rest and play. As part of the new development we are setting the building back at ground level and ceding over 200 square metres of the site to the public realm."

Savills have instead been appointed to market the 1,912 square permit approved corner site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image112_3.jpg" rel="gallery-all" title="329 Johnston Street. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image112_3.jpg?itok=iOdx7cKQ" title="329 Johnston Street. Image: Fieldwork" width="580"></a>

<figcaption>329 Johnston Street. Image: Fieldwork</figcaption></figure>Pirovich joins fellow developer <a href="/developers/alpha-14-property-group">Alpha14 Property Group</a> in offering for sale a permitted commercial site within City of Yarra.

Alpha14 Property Group had advanced <a href="/developments/collingwood-vic-3066">Collingwood's 71-93 Gipps Street </a>to construction tender with the intent of beginning construction on the 1,579 square metre site this year. Instead the site and Hayball-designed office building have been listed for sale with Colliers, incorporating an approved net leasable area of 8,426 square metres.

It is likely that the offering of both permitted and prospective office-driven development sites within City of Yarra will increase due to the torrent of commercial applications currently within the municipality.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image111_6.jpg" rel="gallery-all" style="text-align: center;" title="Gipps Street opportunity. Image: Hayball"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image111_6.jpg?itok=guQSDWLm" title="Gipps Street opportunity. Image: Hayball" width="580"></a>

<figure><figcaption>Gipps Street opportunity. Image: Hayball</figcaption></figure>
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Fridcorp and Pirovich opt to drop their respective development opportunities

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Melbourne-based Chapter Group has underlined its aggressive expansion plans by announcing the acquisition of four separate development sites.

In light of the recent launch of the developer's super luxury <a href="/buildings/ukiyo-2-porter-street-prahran">Ukiyo Prahran</a> apartment project, Chapter Group's unveiling of the four new opportunities is a vote of confidence in Melbourne's apartment sector. Covering Fitzroy, Toorak, Windsor and Armadale, the new prospects carry a combined end value in excess of $400 million.

Fitzroy's 411-421 Smith Street shapes as the largest of the quartet, and will be developed in unison with Abacus Property Group and Crema Group.

The Smith Street holding is a renovated two-storey brick complex leased to Kathmandu &amp; Bellroy, with leases through to 2022. Expected is a mixed-use residential, commercial and retail development spanning the roughly 1,800 square metre site and holding an end value in the $100 million range.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image68a.jpg" rel="gallery-all" title="411-421 Smith Street. Image: TCI Teneketzis"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image68a.jpg?itok=vI_ggWwo" title="411-421 Smith Street. Image: TCI Teneketzis" width="580"></a>

<figcaption>411-421 Smith Street. Image: TCI Teneketzis</figcaption></figure>Also on the agenda is a site on Toorak's Malvern Road. Having already partnered with developer Sin Heng Chan on <a href="/buildings/the-springfield-30-springfield-avenue-toorak">The Springfield</a> nearby, the duo have nabbed a 1,450 square metre site at 727-729 Malvern Road with intentions of creating 11 high-end apartments within a build valued at $12 million.

Further sites on Windsor's High Street and Armadale which both run in excess of 2,000 square metres in size are also in the developer's pocket.

According Chapter Group's media statement, the site purchases and intended developments are "congruent with Chapter Group’s vision of providing Melburnians with thoughtful homes that deliver design excellence, outstanding quality and unparalleled liveability. Chapter Group Director Dean Lefkos says " Our aim is to build high-quality projects in super prime locations that will provide residents with long-term gain, as opposed to projects and sites that will simply afford us short-term success.

These suburbs are recognised for their unparalleled lifestyle offering and demonstrated strength in capital growth year on year. Pricing expectations have also favoured within our parameters in recent months with vendors recognising the current environment and more prepared to agree to a reasonable deal."

The quartet of sites is also a boon for K2LD Architects; the practice is responsible for all of Chapter Group's projects to date, and have been nominated as architects for the above sites according to the developer's website.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_12.jpg" rel="gallery-all" title="Ukiyo Prahran hero perspective. Image: Chapter Group"><img alt="" class="image-article-full-width-580px" height="338" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_12.jpg?itok=fxOFyLgD" title="Ukiyo Prahran hero perspective. Image: Chapter Group" width="580"></a>

<figcaption>Ukiyo Prahran hero perspective. Image: Chapter Group</figcaption></figure>In a further sign that Chapter Group is confident in the prospect's of Melbourne's high-end residential sector, Ukiyo Prahran is due to launch its sales campaign.

On the Porter Street, Percy Street and High Street corner, Ukiyo consists of 12 half and full floors apartments, with the top three levels of the ten level building earmarked as penthouses. Ukiyo holds an end value of $40 million and falls into a pocket of Prahran that is seeing a strong level of residential activity, with developers ITUM and SP Setia also pursuing current apartment developments.

Chapter Group's Prahran project also sees retail at ground level plus two full floors dedicated to commercial space.

Ukiyo's living options are split between  2, 3 and 4 bedroom configurations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image71_8.jpg" rel="gallery-all" title="Ukiyo Prahran interior. Image: Chapter Group"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image71_8.jpg?itok=90O-nvFt" title="Ukiyo Prahran interior. Image: Chapter Group" width="580"></a>

<figcaption>Ukiyo Prahran interior. Image: Chapter Group</figcaption></figure>
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Chapter Group launches Ukiyo Prahran, adds four new development sites to its portfolio

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Gold Coast's latest tower in waiting could provide future residents with ultimate flexibility.

Britannia Ave Project Pty Ltd is pushing for dual land use recognition for 36-38 Brittania Avenue, Broadbeach, allowing the project to be considered as both as a typical residential development and as a short-term accommodation development. Applied to each of the tower's 88 apartments, the dual recognition would effectively allow future buyers ownership of their given apartment(s) plus the sanctioned flexibility to offer the property for short and medium-term leasing.

The bid to secure two residential land uses for the tower is opposed to having "the building operate as a traditional ‘hotel’ style development." 

Dubbed Encore Broadbeach, 36-38 Brittania Avenue's apartment mix consists of 22 three bedroom and 66 two bedroom apartments. Spanning 25 storeys, the 88 apartments incorporate some 198 bedrooms, with 96 car parking spaces to service the development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image26_11.jpg" rel="gallery-all" title="Broadbeach's latest addition by HHH Architects"><img alt="" class="image-article-full-width-580px" height="1053" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image26_11.jpg?itok=Pk9gBtxm" title="Broadbeach's latest addition by HHH Architects" width="580"></a>

<figcaption>Broadbeach's latest addition by HHH Architects</figcaption></figure>Design duties fell to Hamilton Hayes Henderson Architects for the 1,214 square metre site.

Reflective of the likelihood that a proportion of dwellings will always be in use as short stay accommodation, 36-38 Brittania Avenue is laden with amenities. Across podium levels two and three, communal features include a pool, residents’ lounge, reading terrace, gym, multiple formal dining areas, a trio of  BBQ areas, yoga lawn and landscaped areas over both levels.

From an overall design perspective, Hamilton Hayes Henderson Architects considers the tower as unique and almost ethereal. "The tower form sits above the lower floors like an extra-terrestrail object - a colourless minimalist abstracted repetitive form above a coloured complex decorative three storey building.

The simple 'black' and 'white' form visible against the sky can be read as a continuous white ribbon that climbs around the dark glass pillar."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image29_19.jpg" rel="gallery-all" title="Aerial overview of the Brittania Avenue site"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image29_19.jpg?itok=vt8cDBUJ" title="Aerial overview of the Brittania Avenue site" width="580"></a>

<figcaption>Aerial overview of the Brittania Avenue site</figcaption></figure>Submitted with Gold Coast City Council only last week, 36-38 Brittania Avenue is the latest in a string of residential towers to hit planning within the municipality of late. Last week Apartments.com.au <a href="/news/bassar-group-to-test-broadbeachs-luxury-apartment-market-depth">reported on developer Bassar Group's bid</a> to add to Broadbeach's skyline with a luxury residential tower, and <a href="/news/pointcorp-adds-a-luxury-burleigh-heads-project-to-its-boom-portfolio">Pointcorp's push to realise a mid-rise tower</a> in Burleigh Heads.

The upswing in planning submissions for high density residential projects in locations such as Broadbeach, Surfers Paradise, Southport and Burleigh Heads is reflective of the confidence in which developers are currently eyeing the Gold Coast region.

A decision on the merits of Britannia Ave Project Pty Ltd's application is expected during November.
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Dual purpose on Broadbeach; Gold Coast's latest tower unveiled

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Mermaid Beach-based BDA Architecture continues to assume a greater presence in the Apartments.com.au Project Database.

On the back of Broadbeach's <a href="/buildings/infinity-33-surf-parade-broadbeach">33 Surf Parade</a> which was <a href="/news/bassar-group-to-test-broadbeachs-luxury-apartment-market-depth">profiled during September</a> as one of Gold Coast's elite apartment towers in waiting, two further apartment developments have been lodged with City of Gold Coast in recent days. The applications cover sites in Surfers Paradise and Broadbeach.

In addition to affirming BDA Architecture's dominant position as the architect of choice on the Gold Coast, the latest applications are also a tick of confidence in resilience of the Gold Coast apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image63_10.jpg" rel="gallery-all" title="2763 Gold Coast Highway. Image: BDA Architecture"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image63_10.jpg?itok=B-n1oxfk" title="2763 Gold Coast Highway. Image: BDA Architecture" width="580"></a>

<figcaption>2763 Gold Coast Highway. Image: BDA Architecture</figcaption></figure>33 Surf Parade aside, The Spot as it has been labelled at 2763 Gold Coast Highway is the second Broadbeach application designed by BDA Architecture and submitted for approval in a matter of days. For Shintaku Australia Pty Ltd, the corner 2,075 square metre site is expected to include apartments and a mini restaurant hub.

360 square metres of ground floor space is spread across three separate restaurant spaces, each of which is framed by distinctive ribbed timber internal spaces.

56 apartments veiled by a distinctive facade sit above the active ground floor. The mix consists of 9 single, 27 double and 20 triple bedroom apartments are supplemented by a gym and yoga space.

In adjoining Surfers Paradise BDA Architecture is responsible for the design of 4 Holborow Close. For Advance Development and Investment Pty Ltd, the mid-rise apartment building has absolute frontage to Nerang River, and this is reflected in the apartment mix. 

Sitting within the Gold Coast Light Rail Urban Renewal Area, the site is earmarked for 27 two bedroom apartments sit beneath a four bedroom penthouse. 324 square metres of communal open space facilities are included, taking advantage of the its riverfront location.

<blockquote>
The building features a traditional architectural treatment of a ‘base’, a ‘middle’ and a ‘top’: Tower Base The tower is suspended over two dramatic angled frames at the entry/recreation deck level; so that the tower itself appears suspended or ‘floating’ above ground.

Tower (‘Middle’) Architecture The tower itself is strongly articulated with vertical planes on the northern and southern elevations, east and western faces feature stronger horizontal treatments with full height glazing and horizontal sun-shading. Tower ‘Cap’ The building is capped with soaring cantilevered roof elements which provide a lightness to the built form, and a separation to the massing of the tower itself.

BDA Architecture
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image57_8.jpg" rel="gallery-all" title="4 Holborow Close. Image: BDA Architecture"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image57_8.jpg?itok=QdwWOrzf" title="4 Holborow Close. Image: BDA Architecture" width="580"></a>

<figcaption>4 Holborow Close. Image: BDA Architecture</figcaption></figure>The addition of 4 Holborow Close, 2763 Gold Coast Highway and 33 Surf Parade during September has seen BDA Architecture's current project count within the Apartments.com.au Project Database expand to 28 active apartment projects.

Whilst not an absolute count, the 28 current projects are reflective of BDA Architecture's strength on the Gold Coast apartment design market. This equates to almost one in every four projects on the Gold Coast being design by the practice.

Of the active projects on the Gold Coast, Mermaid Beach's <a href="/buildings/mali-residences-4-6-alexandra-avenue-mermaid-beach">Mali Residences</a> is a stand out design, as are <a href="/new-apartments/florian-surfers-paradise-42-monaco-street-surfers-paradise">Edge Monaco</a> and <a href="/buildings/magnoli-apartments-7-nineteenth-avenue-palm-beach">Magnolia Apartments</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image70_13.jpg" rel="gallery-all" title="A selection of current BDA Architecture projects"><img alt="" class="image-article-full-width-580px" height="303" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image70_13.jpg?itok=wcnUp4kP" title="A selection of current BDA Architecture projects" width="580"></a>

<figcaption>A selection of current BDA Architecture projects</figcaption></figure>
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BDA Architecture strengthens its Project Database presence with new residential applications

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The latest apartment building within Williamstown's Waterline Place development has reached structural completion.

Gem is a 10 storey Elenebrg Fraser-designed complex which has been entrusted to head contractor Buildcorp Commercial. Architect, builder and developer AV Jennings' personnel marked the occasion earlier this week with a ceremonial ribbon cutting.

The <a href="/buildings/gem-25-windsor-terrace-williamstown">undulating building</a> form now fronts Kanowna Street and enjoys unfettered view of Port Phillip Bay and Melbourne's CBD.

AV Jennings' Victorian General Manager Angus Johnson noted Waterline Place's overall importance to both the developer and wider Williamstown community. Heavily vested in house and land projects, Waterline Place marks the developer's first foray into the Melbourne apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image5_23.jpg" rel="gallery-all" title="AVJennings' Angus Johnson during the photo opportunity"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image5_23.jpg?itok=4WCwa_-N" title="AVJennings' Angus Johnson during the photo opportunity" width="580"></a>

<figcaption>AVJennings' Angus Johnson during the photo opportunity</figcaption></figure><blockquote>
Yesterday we shared an intimate celebration complete with future residents and the various consultant teams who have been instrumental in bringing Gem to life, serving to demonstrate the project’s ongoing commitment to creating a close-knit community.

Gem topping out is a proud moment for AVJennings as it represents a significant milestone in the delivery of beautifully-appointed, quality apartments to an area where supply is incredibly limited and demand is at an all-time high. Gem at Waterline Place has offered local downsizers the opportunity to stay in the suburb they know and love while not compromising on quality, so we are thrilled to be one step closer to welcoming these residents into their homes.

Momentum is really building across the masterplanned community now so the entire team is looking forward to continuing to nurture the Waterline Place community as it establishes.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image3_15.jpg" rel="gallery-all" title="Gem as designed by Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="248" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image3_15.jpg?itok=nSgCztUj" title="Gem as designed by Elenberg Fraser" width="580"></a>

<figcaption>Gem as designed by Elenberg Fraser</figcaption></figure>To date 70 per cent of Gem's buyers are from Williamstown, with select purchasers choosing to amalgamate multiple apartments to create larger homes. As internal fitouts progress on Gem, AV Jennings will turn its eye toward the next stages of development which constitute Waterline Place's $450 million end value.

Overall the development is earmarked for 510 dwellings; a mix of 100 townhouses and 410 apartments. Gem and the completed Rosny apartment building amount to 175 of the total 410 apartments.

Elenberg Fraser has also designed an eight storey, 62 apartment building at 3-39 Nelson Place, although that building has yet to come to fruition as part of the overall development.

Waterline Place in its entirety has a nominal completion date of 2022.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image6_23.jpg" rel="gallery-all" title="Elenberg Fraser's initial Nelson Place design"><img alt="" class="image-article-full-width-580px" height="325" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image6_23.jpg?itok=5kz26XAv" title="Elenberg Fraser's initial Nelson Place design" width="580"></a>

<figcaption>Elenberg Fraser's initial Nelson Place design</figcaption></figure>
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Waterline Place sees another apartment building make its mark

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The doyen of dated furniture will chance his hand at apartment development.

Franco Cozzo, who will have an upcoming film made about his life and times, has applied to transform one of his two furniture outlets into an apartment complex. In the gun is Brunswick's <a href="/developments/brunswick-vic-3056">466-474 Sydney Road</a> which Cozzo hopes will become the strip's latest modern incarnation.

Intersecting with Victoria Street, the site will see minor demolition and full restoration of the existing building's exterior, plus the reconstruction of previously demolished heritage elements.

Sitting behind under plans devised by <a href="/architects/fk-australia">Fender Katsalidis</a> is a mid-rise building containing 32 apartments. Fittingly the project has been dubbed Franco Apartments.

<h2>466-474 Sydney Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image25_15.jpg" rel="gallery-all" title="Sydney Roads' complexion continues to change. Image: Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image25_15.jpg?itok=aiFnNNCB" title="Sydney Roads' complexion continues to change. Image: Fender Katsalidis" width="580"></a>

<figcaption>Sydney Roads' complexion continues to change. Image: Fender Katsalidis</figcaption></figure><ul>
<li>Site area: 777 square metres with 100% built form site coverage</li>
	<li>8 levels at 27.4 metres to roof line</li>
	<li>32 apartments: 10 x 1 bedroom, 15 x 2 bedroom, 7 x 3 bedroom</li>
	<li>298 square metres of retail space</li>
	<li>2 basement levels for 32 vehicles and 45 bicycles accessed via rear laneway</li>
	<li>Apartment balconies ranging in area between 8-71 square metres</li>
	<li>Rooftop terrace for future residents, including edible garden beds and an apiary</li>
</ul>
In the application, Fender Katsalidis pays homage to the site's history:

<blockquote>
Recognising the presence of the Franco Cozzo establishment for over the last half century, the design responds to both cultural and architectural heritage aspects of the site.

The architecture seeks to maintain the identity of the existing heritage structure by retaining the street edge and setting back the proposed form over. This allows its heritage to be read as a volume, giving it the strength to play host to the building over.

Intertwining the landscape elements with the architecture from the onset, the façade proposes a series of dynamic layers through the creating of a hierarchy of features that are able to be altered by the occupants. These layers vary between hanging vegetation on trellises, suspended planter boxes and operable shutters to balconies.

Franco Apartments is set to be an exceptional design that is committed to creating a vibrant community and landmark on Sydney Road.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image29_14.jpg" rel="gallery-all" title="Cozzo Apartments in context. Image: Fender Katsalidis"><img alt="" class="image-article-full-width-580px" height="318" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image29_14.jpg?itok=It4GZ3yX" title="Cozzo Apartments in context. Image: Fender Katsalidis" width="580"></a>

<figcaption>Cozzo Apartments in context. Image: Fender Katsalidis</figcaption></figure><a href="/new-apartments/brunswick-vic-3056">Brunswick's</a> pending development leaves <a href="/new-apartments/footscray-vic-3011">Footscray's</a> 54-58 Hopkins Street as the sole remaining Franco Cozzo outlet, although the Footscray site is also earmarked for development.

Having owned the Hopkins Street site for 50 years, Cozzo secured a buyer mid this year. Local developer <a href="/developers/pelligra-group">Pelligra Group</a> was <a href="http://www.starweekly.com.au/news/end-of-an-era-for-footscray-as-franco-cozzo-site-sold/">reported</a> as taking over the site, adding to its expanding portfolio of suburban renewal developments.

54-58 Hopkins Street has been identified as capable of handling 10 levels and is opposite the former Binks Ford site at 34 Cowper Street, which will be reborn as <a href="/buildings/cowper-residences-footscray-34-cowper-street-footscray">Cowper Residences</a>. the tallest of its buildings is 10 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image3s0.jpg" rel="gallery-all" title="Cozzzo's signature pose in front of his Footscray shop. Image: Star Weekly"><img alt="" class="image-article-full-width-580px" height="301" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image3s0.jpg?itok=gk8rNZjD" title="Cozzzo's signature pose in front of his Footscray shop. Image: Star Weekly" width="580"></a>

<figcaption>Cozzo's signature pose in front of his Footscray shop. Image: Star Weekly</figcaption></figure><h2>466-474 Sydney Road development team</h2>

<ul>
<li>Development plans: Fender Katsalidis Architects</li>
	<li>Planning: Taylors </li>
	<li>Heritage Report: Bryce Raworth</li>
	<li>Design Review: Morric Goding Accessibility Consulting</li>
	<li>Traffic assessment: Ratio Consultants</li>
	<li>Waste management: Ratio Consultants</li>
	<li>Landscape Plans: Site Image Landscape Architects</li>
	<li>Acoustic Report: Cogent Acoustics</li>
	<li>Sustainable Management Plan: GIW Environmental Solutions</li>
</ul>
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