The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
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[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Apartments

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Queens Road is likely to lose one of two major vacant development sites in the near future, with 31 Queens Road now resting with City of Port Phillip's planning department.

Alongside a site adjoining Bayview Eden Melbourne which was once subject to a hotel proposal, 31 Queens Road is one of the two 'missing teeth' detracting from the thoroughfare which is itself undergoing a construction spurt. Queens Road Projects Pty Ltd is the entity looking to gain approval for the 16 level residential tower.

Set within the Plus Architecture-designed tower are 155 apartments. Externally, Plus Architecture have chosen a tubular or curvaceous expression which is designed to set the tower apart from its angular neighbours.

Costed at near on $45 million, the proposal would add to the hundreds of apartments in the development pipeline along Queens Road, which at the moment is equalling St Kilda Road in terms of development activity.

<h2>31 Queens Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10_8.jpg" rel="gallery-all" title="A curved addition to Queens Road. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10_8.jpg?itok=v777WXB3" title="A curved addition to Queens Road. Planning image: Plus Architecture" width="580"></a>

<figcaption>A curved addition to Queens Road. Planning image: Plus Architecture</figcaption></figure><ul>
<li>Vacant site area: 2,320sqm</li>
	<li>Proposed 16 level tower at 49.9 metres to roof</li>
	<li>155 residential dwellings: 33 x 1BR, 109 x 2BR and 13 x 3BR</li>
	<li>3 basement levels: 178 car parking spaces, 60 bicycle spaces and 155 residential stores</li>
	<li>Ground floor communal facilities: gym, pool and spa, cinema, lounge and games room, and a private dining room</li>
	<li>Rooftop terrace</li>
	<li>Estimated cost of development: $44,970,000</li>
</ul>
<h2>Design rationale</h2>

<blockquote>
The majority of buildings within the area are free standing rectangular objects interspersed with a number of exemplary designed buildings from the last century. 31 Queens Road sits between two such examples with the Expressionist Newburn Flats at 30 Queens Road and the Art Deco Brookwood Flats at 32 Queens Road.

Extensive analysis of these allows the proposal to draw inspiration from them to create a more contextual response. The design techniques shared with them include: jutting out of the side elevations to orientate views toward Albert Park and curvilinear forms softening building edges. The overall massing of our proposal balances the surrounding building heights, which vary greatly from almost 20 stories down to a few stories.

The curvilinear shape of the massing provides that side elevation articulation, it responds with the internal planning, and creates a varying silhouette against the sky. The circular in plan form adjusts as it grows vertically, and the number of curved segments reduce into larger circles at the top of the building. The jutting circular forms create apartments with great amenity and interesting spaces.
<cite>Town planning submission, Plus Architecture</cite>
</blockquote>

Citing the likes of SOM's Al Sharq Tower and Hetherwick Studio's Learning Hub as design leads, Plus Architecture's Queens Road edifice will see five different shades of glazing over the tower. Also present is precast concrete with applied finishes and wintergarden louvres to match tinted glazing.

The application was lodged during September.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13_11.jpg" rel="gallery-all" title="Design leads alongside 31 Queens Road. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image13_11.jpg?itok=4DhM3PZX" title="Design leads alongside 31 Queens Road. Planning image: Plus Architecture" width="580"></a>

<figcaption>Design leads alongside 31 Queens Road. Planning image: Plus Architecture</figcaption></figure>31 Queens Road adds to the healthy number of residential projects along Queens Road. <a href="/buildings/the-arthur-14-queens-road-melbourne">The Arthur</a>, <a href="/buildings/lakeside-77-queens-road-melbourne">Lakeside</a> and Queens Domain are at construction while <a href="/buildings/victoriana-melbourne-20-queens-road-melbourne">Victoriana</a> and <a href="/buildings/k1-residences-melbourne-1-union-street-melbourne">K1</a> are waiting in the wings with their respective sales campaigns about to commence.

<h2>31 Queens Road development team</h2>

<ul>
<li>Developer: Queens Road Projects Pty Ltd</li>
	<li>Architectural plans and design response: Plus Architecture</li>
	<li>Landscape plans: John Patrick Landscape Architects</li>
	<li>Arboricultural Preliminary Assessment: Greenwood Consulting</li>
	<li>Traffic Impact Report: Traffix Group</li>
	<li>Sustainable Management Plan: Green Rate</li>
	<li>WSUD report: Adams Consulting Engineers</li>
	<li>Wind report: SLR Consulting Australia</li>
	<li>Waste Management Plan: Leigh Design</li>
</ul>
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silvermb

The long-dormant 31 Queens Road heads to planning

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Asian Pacific Group is preparing to move ahead with <a href="/new-apartments/west-melbourne-vic-3003">West Melbourne's</a> largest residential project.

Partnered by <a href="/developers/ironfish-developments">Ironfish Developments</a>, the duo are behind <a href="/buildings/melbourne-village-377-spencer-street-west-melbourne">Melbourne Village</a>, with signage for the project appearing onsite in recent days. At 83-113 Batman Street, Asian Pacific Group's purchase of the site a year ago came with planning approval for a <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a>-designed 522-apartment scheme.

Covering 3,800-square metre plot and with a secondary frontage to Spencer Street, imagery for Melbourne Village shows a new exterior look which differs considerably to the Bruce Henderson Architects design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/apg9305_melbourne-village_el01_elevated-towards-docklands_a1cmyk_skyextension-crop.jpg" rel="gallery-all" title="Aerial view of the intended project. Image: melbournevillage.com.au"><img alt="" class="image-article-full-width-580px" height="310" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/apg9305_melbourne-village_el01_elevated-towards-docklands_a1cmyk_skyextension-crop.jpg?itok=IHtYuIo2" title="Aerial view of the intended project. Image: melbournevillage.com.au" width="580"></a>

<figcaption>Aerial view of the intended project. Image: melbournevillage.com.au</figcaption></figure>83-113 Batman Street first appeared on the planning horizon during 2012 when West Melbourne was less of a high-rise magnet. Two residential buildings of 31 and 41 storeys were initially requested, although Asian Pacific Group snared the approved site with dual 27-level residential towers permitted.

The site went back to planning during September of this year, encompassing the revised design and was promptly approved during October.

Although shorter than <a href="/buildings/the-spencer-420-spencer-street-west-melbourne">The Spencer</a> which will stand at 131 metres upon completion, Melbourne Village can become the suburb's biggest development by apartment numbers. Should Asian Pacific Group and Ironfish Developments push through with anywhere near the approved 522 apartments, Melbourne Village will comfortably surpass The Spencer and <a href="/developers/trenerry-property">Trenerry Property's</a> <a href="/buildings/west-end-185-rosslyn-street-west-melbourne">Rosslyn Street</a>, both of which have total apartment numbers in the 400's.

Marketing material for the project suggests that both towers will be set above a village-like podium.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_8.jpg" rel="gallery-all" title="An early site design by Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" height="259" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_8.jpg?itok=476DYZvK" title="An early site design by Bruce Henderson Architects" width="580"></a>

<figcaption>An early site design by Bruce Henderson Architects</figcaption></figure>With registrations of interest now open for Melbourne Village, it becomes Asian Pacific Group's fourth Melbourne project in play.

The developer along with Ironfish found rapid success with <a href="/buildings/whitehorse-towers-850-whitehorse-road-box-hill">Whitehorse Towers</a> atop <a href="/new-apartments/box-hill-vic-3128">Box Hill</a>, which sold out promptly. With that project well into construction, Asian Pacific Group also has a stake alongside <a href="/developers/golden-age-group">Golden Age Group</a> in <a href="/buildings/opera-450-st-kilda-road-melbourne">Opera St Kilda Road</a> and <a href="/buildings/collins-house-melbourne-460-466-collins-street-melbourne">Collins House</a>. Both are in their early construction phase.

Asian Pacific Group's increased push into residential apartments supplements their successful hotel drive over recent years by way of their Art Series Hotel Group.
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Melbourne Village to become West Melbourne's next big apartment project

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GUEST OBSERVER
Design guidelines are one thing but in order to see ‘better apartments’ in Melbourne, a cultural shift whereby smaller footprint living is normalised is what’s required. 
During a recent panel session on ‘Developing Policy’ hosted by Open Journal as part of its High Density Happiness program at MPavilion, Victorian Minister for Planning Richard Wynne, BKK Architects’ Simon Knott, MA Architects’ Karen Alcock and I discussed how to best support the creation of quality adaptable apartments. 
The session’s focus was on the imminent release of the final Better Apartments guidelines, which are the culmination of a period of industry consultation that followed the Victorian Government’s release of draft design standards in August 2016. 
If the large crowd at MPavilion was anything to go by, these guidelines have touched a nerve within the industry and the apartment market more generally. 
In the process, they’ve initiated a vital conversation about design quality, especially given Melbourne will overtake Sydney as Australia’s most populous centre by 2050, with more than 90,000 people coming to live in the city every year. 
If Melbourne is to maintain its mantel as the world’s most liveable city, this regulatory approach to ensuring quality housing will play an important role. However, there needs also to be a recalibration of how we view apartments. 
At present, there’s a disconnect whereby the quality of an apartment is assessed from purely a cash flow perspective that doesn’t take into account capital growth or depreciation. 
What’s needed is a more sophisticated conversation about apartments and how they work in a financial sense. 
For example, apartments at Jewell Station, A New Urban Village by Neometro in the inner- Melbourne suburb of Brunswick can be up to 10 per cent more expensive than other apartment projects in the area but that is down to better quality design, including from a public realm perspective. 
A whole new type of development is being created at Jewell Station, with a collective endeavour that integrates quality apartment living with social infrastructure such as bike paths, communal gardens, public arts and events programs, a rejuvenated local park, cafés, and independent retail and meditation spaces. 
Educating buyers is difficult but they need to know that buying a high quality apartment is a positive financial step. 
Buyers who are better informed about the benefits of quality apartment design will push higher standards on developers and that can only be a good thing. 
James Tutton is director, Neometro and can be contacted <a href="https://neometro.com.au" target="_blank">here</a>.
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mick.cee-iDmgDDAmu8

We need a more sophisticated conversation about apartments

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The lights are on at Pradella's Light+Co. apartments in West End, as the first residents move in following completion of the dual tower project.
Light+Co. has been developed on the iconic riverside site of the old South Brisbane Gas and Light Company.
It was built in 1885 to deliver gas lighting to Brisbane's rapidly expanding population.
The two towers – Illuminate and Radiance – will house 228 one, two and three bedroom apartments with some remaining for sale priced from $420,000.
Located on Montague Road, Pradella director, Kim Pradella, says the completion of Light+Co. was the culmination of a 18 month construction program
Light+Co. is located at 321 Montague Road West End, less than 2kms to the Brisbane CBD. For more information, please visit <a href="https://www.lightandcoapartments.com.au" target="_blank">lightandcoapartments.com.au</a>
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j.ballantyne1990-6AQqhLzZaK

First Brisbane residents move into Pradella's Light+Co. apartments

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The buyers agency Secret Agent has updated its price per square metre index for secondary apartments in inner Melbourne.
After adding 406 apartment sales from the last quarter, its index now consists of 1276 apartments sold between 1st January 2016 to 30th September 2016.
The updated average square metre rate for apartments in inner Melbourne is $8,687 per square metre.
The agency noted the figure is beginning to stabilise since its last two reports ($8,679 per square metre in Q2 and $8,767 per square metre in Q1), the report stated.
<a href="/images/2016/11/08/Table%201.jpg" target="_blank">Click to enlarge</a>
<img src="/images/2016/11/08/Table%201.jpg" alt="">
Overall, the three most expensive suburbs to purchase an apartment are Albert Park ($13,276 per square metre), East Melbourne ($11,914 per square metre) and Middle Park ($10,720 per square metre).
These areas have consistently topped the index, it advised.
The least expensive apartments per square metre can be found in Travancore ($6,563 per square metre), Kensington ($6,869 per square metre) and Flemington ($7,079 per square metre).
A few things can be observed when considering apartments with a larger accommodation. In some suburbs, the increase in number of bedrooms also leads to an increase in price per square metre, as seen in the CBD region, Carlton, Collingwood, Clifton Hill and South Yarra.
Secret Agent noted they can see that most of the inner north and inner west suburbs tend to have decreasing price per square metre rates as apartments grow in accommodation size.
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Average inner Melbourne apartments price sits at $8,687 per square metre

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The weather may not be upholding its end of the deal, but it is indeed Spring… and Spring means buying season.

Invariably there's a boost in the number of new apartment projects released for public perusal, as developers jostle to get their projects off the ground in a traditionally strong period for sales.

While many new projects have been recently released for sales, seen below is a selection of higher density apartment projects which are at registrations or which have just tipped into their sales campaign.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7_11.jpg" rel="gallery-all" title="999 Box Hill and Central Park"><img alt="" class="image-article-full-width-580px" height="315" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7_11.jpg?itok=ckH4z-3Q" title="999 Box Hill and Central Park" width="580"></a>

<figcaption>999 Box Hill and Central Park</figcaption></figure>As has become the norm, Box Hill features prominently. 999Box Hill is the latest Hayball-designed apartment project for the suburb, with Lindellas Real Estate tasked as the selling agent.

Also in the works is Central Park Box Hill, with Apartments.com.au covering the 12-14 Nelson Road planning application extensively. H&amp;F Property is the developer behind the project, with Central Park Box Hill set to include three separate interior schemes and a rooftop amenities area featuring a pool and sauna which overlooks Box Hill Gardens.

In Heidelberg, Cape Residences is nearing the starter's gun and is also taking registrations from prospective buyers. Developed by Fenn Projects and created by Peter Brown Architects, the project will include 31 dwellings. Cape Residences is poised to join Villa and Forge, which is the latest apartment development released within Heidelberg.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/littleprojects_hedgeleymalverneast_atriumdeck_lr-882x585.jpg" rel="gallery-all" title="Hedgeley is headed for Malvern East"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/littleprojects_hedgeleymalverneast_atriumdeck_lr-882x585.jpg?itok=0yTguO1p" title="Hedgeley is headed for Malvern East" width="580"></a>

<figcaption>Hedgeley is headed for Malvern East</figcaption></figure>Hedgeley Malvern East shapes as one of the larger projects due to be released for sale.

Located at 60 Belgrave Road, Malvern East, Hedgeley will be the reincarnation of the former Dairy Bell site. Including one, two and three bedroom apartments, the project is the work of Little Projects and features Adeb, SJB and Jack Merlo as key members of the design team.

Fresh to sales is Seamstress Brunswick East with EST8 Agency appointed as sales agent for the 32-apartment project backed by K7 Developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/seamstress_external_1200x946.jpg" rel="gallery-all" title="Seamstress Brunswick East"><img alt="" class="image-article-full-width-580px" height="457" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/seamstress_external_1200x946.jpg?itok=uc6rJsUC" title="Seamstress Brunswick East" width="580"></a>

<figcaption>Seamstress Brunswick East</figcaption></figure>​Moving further west and the already robust Moonee Ponds and Essendon apartment markets are in for a boost.

Editor Moonee Ponds is a new development which will in time add to the hundreds of apartments under construction in the suburb while Buckley&amp;Co is the latest apartment project to development surge surrounding Essendon Station.

Designed by RotheLowman and addressed 18 Buckley Street, the project carries approval for 47 apartments and 3 townhouses; the final dwelling mix will be revealed upon the projects launch.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image98.jpg" rel="gallery-all" title="Cbus Property's Holme Apartments"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image98.jpg?itok=LFjYvKQC" title="Cbus Property's Holme Apartments" width="580"></a>

<figcaption>Cbus Property's Holme Apartments</figcaption></figure>Of course there are a swag of upcoming projects in the not too distant future. Among the larger on the radar are Cbus Property's Holme Apartments project at 61 Wellington Street, Collingwood which includes 154 dwellings.

Also of note is the 412 St Kilda Road with UEM Sunrise initiating the sales suite process recently. Expected within the ARM Architecture conversion of the existing building onsite is as many as 180 apartments.

412 St Kilda Road is in addition to <a href="/news/victoriana-looks-to-trump-the-competition-along-queens-road-and-st-kilda-road">Victoriana on nearby Queens Road</a>, with registrations open for the ultra luxury project.
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Spring in the suburbs: new apartment projects line up

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The recent state-wide blackout in South Australia has prompted the strata property sector to use the outage as a wake-up call leading into the summer season.
Stephen Raff, chief executive officer of Ace Body Corporate Management said apartment and unit owners need assurances their communities are 'power planned' for wild summer weather, ahead of what forecasters are saying could be a very eventful season.
"Black outs bring all of our lives to a standstill, but perhaps no group is hit harder than strata communities, where tens, even hundreds of residents are simultaneously cut off from the grid," he said.
"Suddenly, elevators not working, garage doors not opening, fridges turning warm and hallways plunged into darkness become an issue for 10, 20, 50, 100 residents and the recent example of South Australia must be a wakeup call for owners corporations in Victoria.
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“There’s obviously a cost associated with being ‘power planned’ but when the benefits are stacked up next to it, it’s a no contest.
"Alongside the addition of an alternative power source like a generator, there also must be consideration for a policy around how this is used in times of need. 
“It’s going to be pretty tough for owners corporations of a 15 or 50 lot building to find a generator that can power the whole place up, so there’s got to be some planning that goes into this.
“The first thing that springs to mind is a schedule system, whereby over a period of 3, 4, or 10 hours of complete loss of power, owners corporations have a plan for where the generator is most needed.
"What happened in South Australia acts to remind us that the weather in this country is wild and it is not only traditional storm and bushfire affected areas that can be hit with sudden power outages."
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jonathanchancellor-7SQnKwU6yx

Property 101: Apartment owners, strata need to prep for summer season

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Melbourne based developer Goldfields has recently launched two premium apartment developments: Patch and 525 High Street..

Located at 243 Queens Parade in Fitzroy North, Patch is a 12-storey building comprises 83 one, two and three-bedroom apartments, a communal terrace on level eight and ground floor retail space. The communal terrace on level eight, includes a 300sqm tree-dotted deck, indoor and outdoor dining facilities, and a communal kitchen/cooking area with views towards the CBD.

525 High Street is a 7-storey building comprising 44 one, two and three-bedroom apartments and two Townhouses designed by JCB Architects, with interiors by Hecker Guthrie. The development is located within Prahran East Village, and has earmarked an independent organic grocer to occupy the ground floor retail space.

After almost a decade as one of the founding partners of Asset1 which has been involved in a range of developments, Marco Gattino created Goldfields during 2010. The move came about from Gattino's desire to establish his own business with a strong focus on developing premium residential projects.

Urban.com.au recently spoke with Goldfields’ Managing Director Marco Gattino regarding the progress and interest in the company's two current projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/patch.jpg" rel="gallery-all" title="Patch, Queens Parade. Image courtesy of Fieldworks"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/patch.jpg?itok=zYjSo6R0" title="Patch, Queens Parade. Image courtesy of Fieldworks" width="580"></a>

<figcaption>Patch, Queens Parade. Image courtesy of Fieldwork</figcaption></figure>Urban.com.au: Goldfields acquired Patch from previous owner Wulff Projects selling the site with a permit in place. What attracted you to that particular site and project?

Marco Gattino: One of the attractions for us was to acquire the site on the basis that it had a permit. We made a few adjustments and enhancements to the permitted scheme but certainly having a permit in place allowed us to get traction quite quickly in terms of launching the project. It's fair to say most of the planning risk was taken out of the process and we were overall quite happy with the design of the building and retaining Fieldwork as the architects, who apart from producing the original design, we feel are a good local firm (and were) based in Clifton Hill.

They understand the demographic, they understand the area and I believe they've done a very good job of delivering a very design-focused project that is in keeping with what the area demands.

UM: In addition to the permit for the site, did you identify North Fitzroy as an area with a great deal of investment potential and opportunity?

MG: The whole North Fitzroy/Clifton Hill area was very attractive to us because of its transport linkages, with Patch well-serviced by tram, but also within walking distance of Rushall and Clifton Hill stations. If you look at the local demographics, a quarter of the population in Fitzroy is aged between 25 and 34.

Public transport becomes very important to that demographic. as is itsproximity to the city.

UM: Is it fair to say there's still a degree of resistance to higher density development in areas such as Fitzroy North and Clifton Hill, and did this factor into your decision to acquire the site with a permit already in place?

MG: No doubt. A developer would always welcome a site that has town planning approval in place, for those reasons. Patch sits within a location that's essentially an island site made up of multiple properties.

So Patch is just one part of a larger regeneration of that particular area along Queens Parade, where there will be higher densities which I think will end up creating its own brand and positioning within the market place. I believe over time, as the area evolves, it will be a go to destination and a desirable place for people looking to live in North Fitzroy.

We're one of the first developments to kick off in the area and anyone that buys into Patch is part of a greater, grander evolution of that particular area of North Fitzroy, and that will ultimately help enhance capital values.

UM: When did you go to market with Patch and how have sales progressing thus far? And when are you hoping to commence construction?

MG: At launch weekend we achieved close to 30% in sales and that was just over three weeks ago, and we are now sitting at just a tick over 40%. We had our initial run where it was well promoted and well positioned and now the sales are ticking along. With that in mind we're looking at commencing construction in February next year, with a 14 month build.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_10.jpg" rel="gallery-all" title="525 High Street. Image courtesy of Goldfields"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_10.jpg?itok=Yiyb462W" title="525 High Street. Image courtesy of Goldfields" width="580"></a>

<figcaption>525 High Street. Image courtesy of Goldfields</figcaption></figure>UM: Moving onto 525 High Street in Prahran, Goldfieds has engaged another quality multi-residential architect in Jackson Clements Burrows. Can you talk a bit about that?

MG: What happened there Laurence is we identified the site over a year ago, and we quickly realised that it was a trophy site that most of the significant players in this space had kept their eyes. We were fortunate enough to acquire the site and so we knew we had to do the site justice which immediately meant using top grade consultants.

So if you think about the demographic and the fact we've been overwhelmed with owner-occupier demand, the spec had to be right. Interiors had to be designed right so Hecker Guthrie came to mind very quickly, as did JCB because we knew the building had to be striking and commensurate to the area.

It's going to be one of the few larger scale 7-storey buildings in that location. We had to do it justice and I believe JCB have done the site justice, so this to us is one of our most exciting built form projects.

One of the challenges with the site was dealing with... there are two real faces to the building being to the north and the south. The northern face is a unique opportunity so far as it's an elevated site which sits above a heritage protected area, so we're talking about unencumbered views to the north and for those who want to be part of the vibrant activity there's the southern face.

But being able to have those views over Prahran and South Yarra towards the city really makes it 525 High unique.

UM: With the shift in the market towards more owner-occupier stock it would seem that projects such as Patch and 525 have been quick to respond to that shift?

MG: I think Patch appeals to both: it offers something for the investor, but also the owner occupier.

Whilst 525 may attract the odd investor it has been primarily set up, positioned and priced for the owner occupier, and it is the perfect location for those living in a home in Armadale, Toorak and Malvern. They're still close to the areas they're familiar with but at the same time 525 High gives them the opportunity to live in something fresh for the next phase of their life.

UM: So is 525 High primarily targeted at downsizers and empty nesters?

MG: Correct. We all know the amount of equity that a lot of these empty nesters now have in their home and the ability to trade down in terms of value, but still live in something they're proud to call home while at the same time generating a cash surpluses.

UM: It is widely reported in the media that there is an oversupply of apartments in the market, but it would appear that there is still very much an appetite for owner occupier product. As a result the quality of the apartment buildings and the apartments themselves seems to have improved from where they were even a couple of years ago. Would that be a fair assessment?

MG: I would say so. The bar is constantly being raised and we are all pushing each other in terms of our outputs to the market, so the level of quality naturally goes up. Equally as important, buyers are becoming a lot more discerning, so in order to achieve the sales rates required to make the projects feasible, you need to deliver certain outcomes.

In response to the notion of "are we in a bubble?" and "is there an oversupply?" there's never an oversupply of well located, well designed and well executed product and that's what 525 High is.

525 High was launched a week ago (at time of interview) and is already 50% sold which is an overwhelming response. In particular there has been huge demand for three bedroom apartments so we've very well placed and very satisfied with the sales, which have exceeded our own expectations even though we knew the site would attract a lot of interest.

We look forward to commencing works early next year.
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Laurence Dragomir

Goldfields looks to strike gold with two marquee projects

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A trio of apartment projects are before City of Melbourne, all seeking the right to add to the inner north's apartment stock. Lodged during September, the trio are also looking to bring a heightened design perspective to their surrounds.

First up and Piccolo Developments are seeking another statement project, with 341-347 Queensberry Street subject to a 13 storey application encompassing 59 apartments. On the back of their award-winning Upper House project, Jackson Clements Burrows Architects have been utilised once more with a similar design outcome.

<blockquote>
The composition of the building mass was conceived through a series of urban design gestures. The first conceptual gesture was based on the acknowledgement of the prominent corner position of the site. 

Punching through the facade are a series of projecting balconies that graduate in depth and width as they travel up the building.
<cite>Town Planning Report: Jackson Clements Burrows Architects</cite>
</blockquote>

On the corner of Queensberry and Peel Streets in North Melbourne, the design has taken inspiration from a handful of existing forms such as Milan's Bosco Verticale and The Bauhaus Building; a 1925 design-based building in the German city of Dessau.

Piccolo Developments intends to split the dwelling numbers between 36 single bedroom and 23 dual bedroom apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1pic.jpg" rel="gallery-all" title="Piccolo's next landmark development. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1pic.jpg?itok=ithvqwve" title="Piccolo's next landmark development. Planning image: JCB" width="580"></a>

<figcaption>Piccolo's next landmark development. Planning image: JCB</figcaption></figure>Plus Architecture are on the radar once more with an angular design effort for 419-421 Spencer Street, West Melbourne. Located within an emerging high-rise precinct, the proposal is of a larger nature and seeks approval for 181 apartments, with internals ranging from 48sqm to 111sqm.

On the corner of Spencer Street and Batman Street, and created for Yarrabank Developments Pty Ltd, the 22 level tower's design is described as follows: 

<blockquote>
The building is split into three to create building separation from the heritage component thus distinguishing it from the tower beside and above. The towers peel away from the heritage building increasing separation, and celebrates the bakery chimneys that line the lobby entrance. This also gives the apartments above the heritage a better view beyond the parapets. 

The two parts of the tower are differentiated in size, form and material. One side facing west, is smaller, angular and brick, which reflects the smaller scale of west Melbourne and its industrial lineage. The other, larger smooth and glazed faces towards the city. This site is therefore a culmination of contradictory relationships between fast and slow, active and inactive, big and small, old and new.

The design response seeks to make best use of and contribute to these context features and fit respectfully within the urban fabric. 
<cite>Plus Architecture : Design Response</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_10.jpg" rel="gallery-all" title="Spencer Street will see additional development. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_10.jpg?itok=SPmNdNVK" title="Spencer Street will see additional development. Planning image: Plus Architecture" width="580"></a>

<figcaption>Spencer Street will see additional development. Planning image: Plus Architecture</figcaption></figure>Finally an existing approved development scheme has gone back to planning as Fridcorp seeks to increase the yield of its development site at 3-15 Shiel Street, North Melbourne.

Total apartments within the scheme have essentially doubled to 124, with a mix of one and two bedroom options planned. Consequently, the overall size of the project has increased, with Elenberg Fraser conceiving a 12 storey building which is similar is size to a number of surrounding projects which have been approved.

<blockquote>
The building has also been designed with reference to ‘Artemis’ - the goddess of the hunt and wilderness. Artemis’ character and fables form the basis of a holistic design narrative which is carried through the architecture, lighting installations and landscape architecture.

The bronze colouring and earthy tones contained in the depictions of Artemis in the design concept inspire the materiality of the architectural expression, and also references the red brick and industrial elements commonly found in the area. 
<cite>Meinhardt: Town Planning Submission</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_7.jpg" rel="gallery-all" title="A new look for Shiel Street. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_7.jpg?itok=gnCc4jO1" title="A new look for Shiel Street. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>A new look for Shiel Street. Planning image: Elenberg Fraser</figcaption></figure>
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City of Melbourne field three high quality development applications

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What to do when there's a crush of apartment developments along Queens Road and St Kilda Road, with each claiming to capture the luxury apartment market?

Go super luxury, of course.

JD Group's Victoriana at 20-22 Queens Road is nearing its launch to market, with the developer looking to tap into the still bubbly luxury apartment market. Victoriana's website is taking registrations of interest from prospective buyers, with one, two, three, four, five and six bedroom apartments on offer.

As seen below, the higher echelon apartments within the development will be something to behold, in sheer size alone.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_4.jpg" rel="gallery-all" title="JD Group imagery for Victoriana"><img alt="" class="image-article-full-width-580px" height="143" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_4.jpg?itok=tpFrHYQ7" title="JD Group imagery for Victoriana" width="580"></a>

<figcaption>JD Group imagery for Victoriana</figcaption></figure>With advertising hoardings onsite and a display suite in the works, Victoriana will insert itself into a super active development scene along St Kilda Road and Queens Road. At present seven residential towers are at construction, with two additional projects at sales.

20-22 Queens Road holds approval for a 245 lot subdivision, reflecting the number of apartments expected within Victoriana. Set over a 4,598sqm site overlooking the northern tip of Albert Park Lake, Victoriana has a frontage in excess of 60 metres to Queens Road.

The result of the double site is a curving tower designed by RotheLowman. Setbacks to upper levels have allowed for the inclusion of a squadron of individual pools and spas, pointing toward the levels the developer has gone to in order to attract the premium buyer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9293.jpg" rel="gallery-all" title="Opera, Arthur and Queens Domain in shot"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9293.jpg?itok=BuAEqRjQ" title="Opera, Arthur and Queens Domain in shot" width="580"></a>

<figcaption>Opera, Arthur and Queens Domain in shot</figcaption></figure>Once Victoriana does launch, it will find itself in an immediate apartment market which has hit top gear.

Such is the popularity of the dual boulevards, six apartment projects are well into construction. While works proper have yet to commence, New Charsfield can be added to the list with builder Hamilton Marino signage onsite, signifying its imminent start.

New Charsfield included, there is in excess of 1,400 apartments under construction along St Kilda Road and Queens Road, with the balance split between The Arthur, Queens Domain, Opera St Kilda Road, Parque, Lakeside and The Fawkner. Both The Arthur and New Charsfield are supplemented by serviced apartment components.

Victoriana joins Palatia and St. Boulevard which are at registrations and/or sales; combined they add another 700 plus dwellings.

Urban.com.au is also tracking a further five developments along St Kilda Road that pump more apartments and serviced apartments into the area. Add the likes of Growland's pending 613 St Kilda Road development and St Kilda Road in particular continues to transform from a commercial strip into a residential developer's paradise.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/st-kilda-rd-1000-e1460537838333.jpg" rel="gallery-all" title="Growland are seeking a piece of the St Kilda Road action"><img alt="" class="image-article-full-width-580px" height="423" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/st-kilda-rd-1000-e1460537838333.jpg?itok=4h_6B6In" title="Growland are seeking a piece of the St Kilda Road action" width="580"></a>

<figcaption>Growland are seeking a piece of the St Kilda Road action</figcaption></figure>
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