Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Apartments

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Based on the flow of planning applications into Oakleigh, the suburb was identified by Apartments.com.au as <a href="/news/pellicano-group-cements-oakleigh-as-an-upcoming-apartment-hotspot">an emerging apartment hot spot</a> at the turn of 2016.

Oakleigh's apartment-driven regeneration has now taken a step forward with the official launch of another major apartment project. Mount Waverley-based developer Pellicano has pulled the trigger on Alke, their latest residential project that will add 89 dwellings along Oakleigh's Atherton Road.

With an end value of $53 million, Alke is the result of a stint at planning which culminated with a win for Pellicano at VCAT.

Subsequent to the project's approval, Pellicano chose to drop the number of apartments within Alke from 115 to 89, in order to provide larger dwellings and better meet local demand stemming from Oakleigh and surrounding suburbs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6alke.jpg" rel="gallery-all" title="Oakleigh's new edition - Alke."><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6alke.jpg?itok=dPCmYhPe" title="Oakleigh's new edition - Alke." width="580"></a>

<figcaption>Oakleigh's new edition - Alke.</figcaption></figure><h2>What they say</h2>

<blockquote>
Oakleigh holds a great significance to Pellicano and we want to uphold our history by bringing a more premium product to the area, adding value to the urban context and providing long-term, quality homes for its inhabitants.

These generously sized and well-designed apartments provide a great opportunity for contemporary, community-focused living within an established neighbourhood. Due to the area’s rich history and strong community, we are seeing a lot of interest from local downsizers and local first home buyers.

Many second and third-generation Europeans, who want to stay in their established community and continue to enjoy the abundant amenity but without the hassle of looking after a large family home, are looking to move into these larger, well-appointed apartments. The local primary schools and close links to relatives also make it attractive for the young families looking for a home.
<cite>Nando Pellicano: Pellicano managing director</cite>
</blockquote>

<blockquote>
Our interior arm created a scheme that offers residents the opportunity to express their own personality though the selection of furniture, artwork, and accessories.

The communal areas are light-filled and landscaped with vegetation, offering spaces for social interaction or quiet respite, and adding to the quality of life for Alke residents.
<cite>Tristan Wong: SJB director</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5alke.jpg" rel="gallery-all" title="Alke's finer street level treatment"><img alt="" class="image-article-full-width-580px" height="725" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5alke.jpg?itok=QHCrUUru" title="Alke's finer street level treatment" width="580"></a>

<figcaption>Alke's finer street level treatment</figcaption></figure><h2>The design</h2>

After various planning machinations, architecture firm SJB has settled Alke's design; two six level buildings set above a common podium level sweep away from one another, with a low-rise third building also part of the development.

Each building consists between 14-45 apartments, with the larger buildings bisected by a podium top communal garden space. Externally the project is finished in brick snap panels which speaks to Oakleigh's traditional housing finish, floor to ceiling glazing and perforated metal screens for shading and privacy.

Internally Pellicano have split the 1, 2 and 3 bedroom apartments into different categories; Garden Loft Residences, Terrace Homes and 3 bedroom Penthouse sized residences. Interior schemes carry timber floorboards, contrasting lines plus soft grey and white colour schemes with an overtone of industrial detailing.

The almost ubiquitous trendy cafe will also account for Alke's retail space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7alke.jpg" rel="gallery-all" title="Alke's communal terrace"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7alke.jpg?itok=N2_Xd7w6" title="Alke's communal terrace" width="580"></a>

<figcaption>Alke's communal terrace</figcaption></figure><h2>Oakleigh bulks up</h2>

Alke joins Oros as projects currently at sales within Oakleigh. 

Oros will eventually become a sprawling development accounting for a 9,605sqm site fronting Dandenong Road; its 348 apartments are joined by a serviced apartment contingent and in excess of 2,000sqm of retail space. Conversely Alke is more conservative in scale and closely cited to Oakleigh's retail and commercial heart, plus Oakleigh Station.

Combined they will add 400 plus apartments to the suburb which has only one considerable apartment project approaching construction completion, namely 8 Degrees at 83 Drummond Street which consists of 54 apartments.
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silvermb

Alke adds another buyer option to the strengthening Oakleigh apartment market

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Prospective Kensington development sites continue to drift toward higher density residential outcomes. 

The latest to do so is Naser Group's 347-367 Macaulay Road which is now at planning, with the developer hoping to create 55 overly large two and three bedroom apartments within a new C-shaped, six-storey building. The site itself is currently home to an ordinary single storey warehouse which abuts the mid-rise Kensington Warehouse Apartments complex to the south.

Designed by Pitch Architecture + Developments, 347-367 Macaulay Road draws heavily upon the area's brick warehouse heritage, which is evident across the design's lower levels. Grimbos Building surveyors is also associated with the project.

Received by City of Melbourne during August, Pitch Architecture + Developments refer to the project as <a href="http://pitchad.com.au/sky-house/">Sky House</a> on their website, perhaps indicating the name that the project will carry down the track.

<h2>347-367 Macaulay Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11_19.jpg" rel="gallery-all" title="Macaulay Road perspective. Planning image: Pitch Architecture + Developments"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image11_19.jpg?itok=HEqOegS1" title="Macaulay Road perspective. Planning image: Pitch Architecture + Developments" width="580"></a>

<figcaption>Macaulay Road perspective. Planning image: Pitch Architecture + Developments</figcaption></figure><ul>
<li>Site area: 2,011sqm with 55m main street frontage</li>
	<li>Proposed 6 level building</li>
	<li>55 dwellings: 23 x 2BR, 32 x 3BR</li>
	<li>Estimated cost of development: $26 million</li>
	<li>103 car parking spaces and 55 bicycles across two basement levels</li>
</ul>
<h2>Naser/Nascon expanding</h2>

347-367 Macaulay Road is the latest project for Naser Group Property, who's director Mohammed Naser is also director of Nascon Group.

Combined the two property entities have developed a string of apartment projects across Melbourne. Most recently completed was Ivanhoe's The Orchard which holds 39 apartments, with Fitzroy North's Fitz &amp; Co and <a href="/new-apartments/moore-21-moore-street-moonee-ponds">Moore Apartments</a> in Moonee Ponds both currently under construction.

After a long stint at planning Nascon Group also successfully gained a mid-2017 permit to develop an <a href="/new-apartments/21-yarra-street-heidelberg">88-apartment, Artisan Architects-designed tower</a> in the heart of Heidelberg.

347-367 Macaulay Road adds to the Naser Group/Nascon Group stable, but distinguishes itself by intending to add larger than average apartments to Kensington. Smallest sized apartments within the proposal begin at 73sqm internal, with the largest loft apartment covering 162sqm of internal space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image13_19.jpg" rel="gallery-all" title="Design aspects of the proposed building. Planning image: Pitch Architecture + Developments"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image13_19.jpg?itok=-_u5p4bz" title="Design aspects of the proposed building. Planning image: Pitch Architecture + Developments" width="580"></a>

<figcaption>Design aspects within the proposed building. Planning image: Pitch Architecture + Developments</figcaption></figure><h2>Kensington higher density</h2>

Kensington is not flush with development sites, but certain pockets are lending themselves to redevelopment.

Traditionally a light commercial and/or industrial stronghold, the area surrounding 347-367 Macaulay Road is receiving increased apartment-based proposals. A stone's throw away, both <a href="/new-apartments/51-61-hardiman-street-kensington">51-61 Hardiman Street</a> and <a href="/new-apartments/28-32-albermarle-street-kensington">28-32 Albermarle Street</a> are at planning and combined could potentially add a further 92 dwellings to this emerging development pocket.

Isolated higher density developments such as <a href="/new-apartments/2-22-gatehouse-drive-kensington">2-22 Gatehouse Drive</a> and <a href="/new-apartments/2-22-gatehouse-drive-kensington">265-271 Racecourse Road</a> will likely add to Kensington's future apartment stock, but the area most likely to see pronounced development is a stretch of land alongside Hobsons Road that is now receiving its first taste of construction, by way of River Walk Kensington.

A likely construction hot spot in years to come, the vast stretch of land fronting Hobsons Road is adjacent to the West Melbourne Waterfront urban renewal project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_10.jpg" rel="gallery-all" title="Macaulay Road with fellow Kensington projects. Construction image: Hacer"><img alt="" class="image-article-full-width-580px" height="392" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_10.jpg?itok=NlbYtaNr" title="Macaulay Road with fellow Kensington projects. Construction image: Hacer" width="580"></a>

<figcaption>Macaulay Road with fellow Kensington projects. Construction image: Hacer</figcaption></figure>
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Naser Group goes for the Sky in Kensington

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Brunswick East's popularity continues to cut through with apartment buyers, as Jameson Capital has noted with the recent launch of B.E. Apartments.

Acting as a capital partner to date, Jameson Capital has turned its hand to development with 11-15 Brunswick Road, a 1,724sqm site that is located in an already established apartment pocket. On the eve of the project's launch, Apartments.com.au chatted with Jeremy Urbach, director of Jameson Capital regarding Melbourne's latest apartment release.

The development has been well publicised in that Jameson Capital has chosen to offer 10 of the project's 97 apartments at a 5% deposit rate, half the norm. Designed to aid first home buyers and those looking to buy again, Jeremy Urbach told Apartments.com.au that at the time of launch earlier in September, 7 of the 10 incentivised apartments had been accounted for with 5 of those first home buyers.

Dubbed 'Your Path Your Start' the incentive has also served to increase the profile of the development in a competitive off-the-plan apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9aa.jpg" rel="gallery-all" title="Exterior perspective. Image: Jameson Capital"><img alt="" class="image-article-full-width-580px" height="381" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9aa.jpg?itok=C1pSTYwN" title="Exterior perspective. Image: Jameson Capital" width="580"></a>

<figcaption>Exterior perspective. Image: Jameson Capital</figcaption></figure>Asked if the incentive could be rolled out across future projects, Jeremy Urbach explains that at this point the scheme is restricted to the Brunswick East project.

'Your Path Your Start' is much like Jameson Capital's role as developer of B.E. Apartments; a meeting of opportunity with the capital capacity to deliver. Jeremy Urbach states that Jameson Capital's chief role will remain that of a financier and capital manager, but the numbers stacked up to step in as developer when the site was offered for sale with a permit in place.

B.E. Apartments has a completion value of $60m, with a targeted internal rate of return of 30.2% gross.

With sales now underway a shortlist of builders has been compiled, with the successful head contractor expected to be onsite during the first quarter of next year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10aa.jpg" rel="gallery-all" title="Rothelowman's design influence. Image: Jameson Capital"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10aa.jpg?itok=LvQXrdC6" title="Rothelowman's design influence. Image: Jameson Capital" width="580"></a>

<figcaption>Rothelowman's design influence. Image: Jameson Capital</figcaption></figure>Post site acquisition, Jameson Capital enlisted Rothelowman to overhaul the existing permit. Although the previous permit was adequate, Jeremy Urbach explains that as a continuation of an existing relationship, Rothelowman were tasked with redesigning the project to meet the Better Apartments Design Standards criteria.

The resultant B.E. Apartments now has no saddleback configurations, increased daylight access and increased sellable area, although the redesign did add an extra 10 months to the development's timeframe.

Apartments were also made larger, with single bedroom apartments between 50-53sqm, whilst the largest three bedroom dwelling comes in at 105sqm.

Another point of difference is the work of street artist Ghostpatrol which will feature on the building's exterior and within the project's common areas. B.E. Apartments will also include ground floor retail space and a rooftop terrace holding an unimpeded CBD sight line.
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The right fit, the right time: profiling Jameson Capital's B.E. Apartments 

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During July, Apartments.com.au reported on City of Melbourne's <a href="/news/com-moves-to-provide-clearance-for-63-exhibitions-lofty-ambitions">positive response</a> to Salta Properties' bid to have a skyscraper approved at 63 Exhibition Street.

Last week a permit for the mixed-use, Bates Smart-designed tower was granted by the Minister for Planning, concluding a lengthy three-year stint at planning for the application. During City of Melbourne's assessment of the project, the project was to rise 203m and hold an expected development cost of $255 million.

City of Melbourne planners, in turn, requested it be reduced to 183 metres in order to prevent overshadowing of Birrarung Marr; it is unknown if the approved version has been reduced to adhere to City of Melbourne's wishes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/imagebsmart.jpg" rel="gallery-all" title="Bates Smart's take on 63 Exhibition Street's ground plane"><img alt="" class="image-article-full-width-580px" height="456" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/imagebsmart.jpg?itok=O6HYFri6" title="Bates Smart's take on 63 Exhibition Street's ground plane" width="580"></a>

<figcaption>Bates Smart's take on 63 Exhibition Street's ground plane</figcaption></figure>Regardless of the tower's final height, it can now replace the incumbent ASF House with both apartments and a hotel component.

63 Exhibition Street's approval marks off another of the diminishing number of projects which were assessed under the previous government, prior to the Minister for Planning's sweeping inner-city planning reforms. Earlier this month fellow CBD high-rise 478-488 Elizabeth Street also <a href="/news/elizabeth-street-wins-approval-clarendon-street-goes-back-to-the-drawing-board">won approval</a>, although at the hand of VCAT.

The positive planning result for the above two skyscrapers leaves only a handful of applications to be assessed under the previous planning regime; two such projects are 100 Franklin Street and 441-451 Elizabeth Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5jag.jpg" rel="gallery-all" title="ASF House's days appear to be numbered. Image: Jagonal"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5jag.jpg?itok=Rrj2so4P" title="ASF House's days appear to be numbered. Image: Jagonal" width="580"></a>

<figcaption>ASF House's days appear to be numbered. Image: Jagonal</figcaption></figure>63 Exhibition Street joins the developer's approved tower at 699 La Trobe Street. The latter will be among Melbourne's first build-to-rent developments and is expected to include 260 apartments and a five-star hotel.
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Salta takes Exhibition Street to the bank

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It's a very definitive time in the apartment cycle across Melbourne where major planning applications and completions are diametrically opposed.

Major planning applications over the course of 2017 have been rare as hen's teeth, but the number of apartment project reaching completion is spiking as the stock sold over recent years becomes reality. Three such major projects have moved past practical completion and are now accepting residents.

Beyond their intended purpose, these three have also taken their place in Melbourne's design landscape; each has a distinct design identity and are positioned to make the most of imposing views across Melbourne.

<h2>Gravity Tower</h2>

Fishermans Bend's first high-rise project, and any project of note within the urban renewal area for that matter, is now complete. Gravity Tower consists of 144 apartments for prolific developer Blue Earth. 

Urban.com.au covered the <a href="/news/planning-application-91-montague-street-south-melbourne">initial planning application</a> during August 2013, and the tower's <a href="/news/fishermans-bends-first-project-breaks-ground">move to construction</a> during late 2015, anointing it as the urban renewal area's first project to reach construction.

Gravity Tower's strong vertical there is clear for all to see, given the project has no high-rise competitors in sight. Its northern facade is dominated by offset fins alternating between one and three floors in height, which band together to create a chevron pattern.

Critical to the Plus Architecture-designed tower's expressive facade, the fins also serve a more practical purpose in that they're angled in such a fashion to allow for maximum shading. Little more that finishing touches to Gravity Tower's ground floor will see it fully complete.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gravity1.jpg" rel="gallery-all" title="Gravity's facade and ground level"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gravity1.jpg?itok=RySHMRTv" title="Gravity's facade and ground level" width="580"></a>

<figcaption>Gravity's facade and ground level</figcaption></figure><ul>
<li>Location: 89 Gladstone St, South Melbourne</li>
	<li>Developer: Blue Earth</li>
	<li>Architect: Plus Architecture</li>
	<li>Builder: Hamilton Marino</li>
	<li>Construction value: $35-40 million</li>
</ul>
<h2>Lakeside Apartments</h2>

Designed by Fender Katsalidis, the 12 level Lakeside Apartments is defined by a very angular architecture expression. 

Situated opposite Albert Park Lake, the building's design is such that it maximises views of the picturesque vista to its west whilst also providing adequate privacy relative to neighbouring developments. Lakeside Apartments includes 159 dwellings above a three level basement, plus communal facilities such as a library, gymnasium, landscaped areas, pool and lounge.

Pre-fabricated precast sections that double as both horizontal and vertical facade components provide Lakeside Apartments with its raw, angular look. Exposed concrete finishes joined by dark spandrels, clear balustrades and light blue glazing could also see the tower draw parallels to fellow residential tower <a href="http://www.buchan.com.au/projects/83-queens-road">83 Queens Road</a> nearby.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2_15.jpg" rel="gallery-all" title="Queens Road has a new addition"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2_15.jpg?itok=2HuyJPJD" title="Queens Road has a new addition" width="580"></a>

<figcaption>Queens Road has a new addition</figcaption></figure><ul>
<li>Location: 77 Queens Road, Melbourne</li>
	<li>Developer: Southlink Developments</li>
	<li>Design: Fender Katsalidis</li>
	<li>Builder: Hickory</li>
	<li>Construction timeframe: 21 months</li>
</ul>
<h2>The Arthur</h2>

Another Queens Road addition is slightly unusual in that it has been converted from a former commercial block into a mixed-use tower.

Developer Hallmarc has overseen the creation of 86 apartments and 85 serviced apartments which will be operated under the developer's Tyrian brand. Named after Prince Arthur, Duke of Connaught and Strathern, the development is of course adjacent to Arthur Street.

Builder Icon Co. was tasked with the transformation of 14 Queens Road which has also seen conference areas, a retail space, open rooftop, gym and various other amenities added.

Stripped back to its concrete shell, The Arthur's exterior now includes precast panels, black glazing and a considerable amount of metallic bronze detailing over its facade. These bronze Alucobond PLUS panels are a stand out across the building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image3_7.jpg" rel="gallery-all" title="14 Queens Road's conversion is complete"><img alt="" class="image-article-full-width-580px" height="275" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image3_7.jpg?itok=PiEZeBlF" title="14 Queens Road's conversion is complete" width="580"></a>

<figcaption>14 Queens Road's conversion is complete</figcaption></figure><ul>
<li>Location: 14 Queens Road, Melbourne</li>
	<li>Developer: Hallmarc</li>
	<li>Builder: Icon Co</li>
	<li>Construction timeframe: 16 months</li>
	<li>Construction value: $50 million</li>
</ul>
Expand the images below to see all three projects in further detail.
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Three apartment project completions make their mark

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Long at planning, 478-488 Elizabeth Street has come away from the approvals process with a permit.

Earlier this month the final stamp of approval was granted for the project, after a stint at VCAT which resulted in the appeals body issuing an order to approve the development during late August. The final result sees an Elenberg Fraser-designed tower in excess of 60 levels permitted on site consisting of apartments, a hotel component and retail tenancies at ground level. 

478-488 Elizabeth Street slots in between the completed 226 metre Vision Apartments and the under construction Victoria One at 241 metres, and would further intensify the emerging 'wall' of skyscrapers that have created a new backdrop around Queen Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2478.jpg" rel="gallery-all" title="The site's initial vision and CBRE City Sale's now sold outcome"><img alt="" class="image-article-full-width-580px" height="392" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2478.jpg?itok=tLdO-Ajz" title="The site's initial vision and CBRE City Sale's now sold outcome" width="580"></a>

<figcaption>The site's initial vision and CBRE City Sale's now sold outcome</figcaption></figure>The project was refused by Planning Minister Richard Wynne during February of this year, with a visit to VCAT ensuing.

478-488 Elizabeth Street's tilt at approval took an unusual turn during the planning process, seeing CBRE City Sales appointed by then developer L1-2013 Pty Ltd to sell the site subject to attaining a permit. An International Expressions of Interest campaign was held some months ago.

CBRE City Sales have now completed the sale of the 1,172sqm site, with the new owner picking up the right to develop the mixed-use tower. 

So while the new owner of the Elizabeth Street site takes the chocolates, it seems that RJ International (Aust) Pty Ltd's bid to redevelop Southbank's Tea House complex is more a case of boiled lollies. Earlier this month the application, which Apartments.com.au <a href="/news/tea-for-two-southbanks-historic-tea-house-up-for-a-towering-addition">first brought to light</a>, was moved from the State planning register to that of Council's.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35_8_0.jpg" rel="gallery-all" title="28 Clarendon Street will not receive a tower of this size as orignally planned"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image35_8_0.jpg?itok=zkHz0OMS" title="28 Clarendon Street will not receive a tower of this size as orignally planned" width="580"></a>

<figcaption>28 Clarendon Street will not receive a tower of this size as orignally planned</figcaption></figure>This implies that the initial 39 level submission at 145 metres and with a GFA of 35,035sqm has shrunk considerably. Below the 25,000sqm mark, City of Melbourne becomes the responsible authority.

An amended application has indeed been noted during the approvals process.

Geelong-based architecture firm CLWA and heritage architects Lovell Chen conceived the originally submitted design, incorporating 312 hotel suites, 38 supersized apartments, various amenities and an internally reworked Tea House which would compliment the tower's intended use.

What the new plans for the 2,948sqm site entail remains to be seen.
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Elizabeth Street wins approval, Clarendon Street goes back to the drawing board

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The development of a 13-storey apartment building as part of a larger site development at Ormond Station to be called Ormond Place can proceed following approval from Planning Minister Richard Wynne. The approval comes following a public hearing held at Planning Panels Victoria and based on advice from a Standing Advisory Committee in and which drew strong community backlash against what has been dubbed the 'Sky Tower.'

Ormond Place will be delivered by VicTrack and developer DealCorp who has engaged architects Clarke Hopkins Clarke to develop a concept for a mixed-use scheme above Ormond Station. The station's rebuild was completed last year as part of the Level Crossing Removal project.

The development peaks at 13 storeys along North Road and drops to 6 storeys further away from the major thoroughfare. A supermarket and shops are expected adjacent to the station entry, whilst townhouses will be developed along Newham Grove, concealing the car parking beyond.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/project_north_road_ormond.jpg" rel="gallery-all" title="The 13-storey over site development (OSD) to be developed above Ormond Station. Image: VicTrack"><img alt="" class="image-article-full-width-580px" height="249" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/project_north_road_ormond.jpg?itok=3gAABtcs" title="The 13-storey over site development (OSD) to be developed above Ormond Station. Image: VicTrack" width="580"></a>

<figcaption>The 13-storey over site development (OSD) to be developed above Ormond Station. Image: VicTrack</figcaption></figure>A material palette has been employed which draws on the local context and character of the area, featuring timber, red brick and a more contemporary light brick, with an integrated landscape strategy to soften the buildings visually.

Ormond Place aims to build on VicTrack's mandate of developing surplus rail land into higher density outcomes with traditional developers brought in as development partners. IKON Glen Waverley is complete, while Jewell Station and Hampton Station precinct are also in the works.

<h2>Jewell Station </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jewell_01.png" rel="gallery-all" title="Jewell Station's new Urban Village. Images: BKK Architects"><img alt="" class="image-article-full-width-580px" height="253" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jewell_01.png?itok=-Wm6kyAU" title="Jewell Station's new Urban Village. Images: BKK Architects" width="580"></a>

<figcaption>Jewell Station's new Urban Village. Images: BKK Architects</figcaption></figure>A partnership between VicTrack and Neometro, the redevelopment of the Jewell Station precinct in Brunswick seeks to create a "New Urban Village." following approval of plans of the station precinct development in 2016.

As part of the development, existing derelict buildings on VicTrack-owned land will be replaced by two 8-storey mixed-use buildings, containing ground floor retail and 122 one, two and three bedroom apartments.

The development will help fund improvements to the station forecourt and public realm with the historic Jewell Station building forming the centrepiece of this key civic space. The station forecourt will also feature a community garden area and artistic and cultural spaces for the local community.

Access to the station will also be improved as part of the development with a new ramp and stairs, increased bike parking, and the upgrade of the Upfield bike path.

<h2>Hampton Station precinct</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/36_30-03-2017_1082.jpg" rel="gallery-all" title="A working image for Hampton Station precinct. Image: epc.Pacifric"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/36_30-03-2017_1082.jpg?itok=2fCRcJeK" title="A working image for Hampton Station precinct. Image: epc.Pacifric" width="580"></a>

<figcaption>A working image for Hampton Station precinct. Image: epc.Pacific</figcaption></figure>Developer epc.Pacific is working with VicTrack and the Department of Health and Human Services to deliver a new $120 million predominantly residential precinct alongside Hampton Station.

Intended to become an exemplary residential project, Village @ Hampton as it has been dubbed sits on a 7,056sqm tract of land. Apartments along with a new retail/entertainment and new public plaza are envisaged.

According to epc.Pacific's website "the design of the project is being undertaken by internationally recognised and highly awarded Australian Design companies, Ashton Raggatt McDougall (ARM) Architects, Jam Architects and Rush Wright. Fronting Koolkuna Lane, the overhaul is slated to begin shortly.
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Laurence Dragomir

On the right track: Ormond Place gets the green light

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No doubt about it, the emerging build-to-rent model has the property media in a tizz at the moment. What may in part become a solution to the housing and rental affordability dilemma has garnered immense media attention of late.

The Australian Financial Review has referred to it as a <a href="http://www.afr.com/real-estate/it-could-be-a-game-changer-odds-increase-for-buildtorent-sector-20170825-gy4b8e">game changer</a>, <a href="http://www.afr.com/real-estate/build-to-rent-a-key-for-australian-housing-affordability-20170830-gy6y2x">a key for Australian housing affordability</a> and a <a href="http://www.afr.com/real-estate/residential/buildtorent-great-for-big-investors-good-for-overpriced-cities-20170831-gy89xv">boon for property industry big investors</a>.

Whilst the new model of project delivery holds great appeal, a spanner in the works may have emerged with <a href="http://www.theaustralian.com.au/business/property/buildtorent-rules-challenged/news-story/72a8b19e6b358d2461e63c472b45315b">The Australian last week noting</a> that "tough new rules on Australia’s nascent build-to-rent sector proposed by the federal government could restrict investment in the area and crimp the asset class that has the potential to relieve pressure on the housing sector."

Below is a succinct overview of the Build to Rent model as per the Informa Australia website, with the forthcoming <a href="https://www.informa.com.au/event/build-rent-forum/">Build-to-Rent Forum</a> to be held in Sydney on 30 October 2017. 

<h2>Build-to-rent explained</h2>

<ul>
<li>Build-to-rent (also known as Multi-Family Occupancy) is a new housing model that could be the solution for the affordability crisis in Australia’s metropolitan areas. </li>
	<li>Build-to-rent allows companies that construct residential housing (usually apartment blocks) to retain ownership of them, once built.</li>
	<li>Build-to-rent looks to change this attitude, by allowing the developer/construction company to retain ownership of their building and become the landlord.</li>
	<li>The developer or construction company will offer 5-10 year leases to young families.</li>
	<li>Lengthy nature of leases on offer allows for lower rental prices.</li>
	<li>It is believed to be a win/win for developers and renters and would offer a viable option for those looking to live in the expensive Sydney and Melbourne regions.</li>
	<li>There is an opportunity for build-to-rent/multi-family occupancy to be considered an asset class and therefore affect the Australian economy even more directly and involved both state and commonwealth governments.</li>
</ul>
<h2>Andrew Fawell at the coal face</h2>

At the forefront of discussions on the model is Andrew Fawell, Group Director at Beller Property Group. Apartments.com.au recently chatted with Andrew on all things build-to-rent.

Build-to-rent is not necessarily new to Melbourne. Mid-sized property player B Central Development Group is across the model, last year completing 405 St Kilda Road which is 100% retained by the developer, whilst Ciel on Centre Road Bentleigh will also contain a build-to-rent aspect with 20% retained by B Central Development Group as long-term rental stock. 

In addition to managing the above projects, Andrew Fawell also notes that Armadale will also host a similar build-to-rent development located at 737-739 High Street.

Why the model has stirred interest is the emerging scaleability and subsequent viability for the larger players within the property industry. Salta has garnered much attention for their mixed-use Docklands tower which includes a build-to-rent component, with players such as Mirvac, Cbus Property and Lendlease all weighing into the discussion prior to advancing any projects.

What shape and scale the build-to-rent sector takes heavily relies upon the role of Government. Andrew Fawell suggests incentives from a Government level are required to bring on the build-to-rent sector, contrary to the <a href="http://www.theaustralian.com.au/business/property/buildtorent-rules-challenged/news-story/72a8b19e6b358d2461e63c472b45315b">reported planned measures taken by Treasurer Scott Morrison</a> to restrict for global investment in the sector.

Also on Andrew Fawell's mind is the role of Australia's banks, suggesting that as long as banks comprehensively control the financial strings, there will be no immediate and easy solution to Australia's affordability issue. Thus how to commercialise the build-to-rent model to a point where it reaches critical mass and affords players the adequate degree of return for their investment is the pressing question.

Hence the increasing number of property industry-focused seminars and forums to devise a cohesive approach to what looms as a new paradigm for affordable housing.

Above all Andrew Fawell stresses the need for certainty in policies and structures formulated to aid the emergence of the build-to-rent sector. 
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The hot topic: Beller's Andrew Fawell on the intricacies of the Build-to-rent model

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A final planning decision looms next week for Doncaster Hill's latest apartment development.

Already holding the consent of Council planners, a positive result at next week's Council Meeting will see 666 Doncaster Road add to the measured flow of high-density residential projects atop the hill. In their report, Council planners have recommended that the Plus Architecture-designed scheme be approved, subject to conditions.

Now home to a low-rise commercial complex, the 3,257sqm site would be razed to accommodate the project which is backed by Brabian Investments Pty Ltd, with consultancy proUrban also involved in realising the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_16.jpg" rel="gallery-all" title="666 Doncaster Road in context. Image: Google "><img alt="" class="image-article-full-width-580px" height="320" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_16.jpg?itok=3yCjMBQo" title="666 Doncaster Road in context. Image: Google " width="580"></a>

<figcaption>666 Doncaster Road in context. Image: Google</figcaption></figure>666 Doncaster Road is designed as a 13-storey, mixed-use building accommodating 161 dwellings. The called for dwelling yield and respective internal size is as follows:

<ul>
<li>4 townhouses at 140sqm</li>
	<li>43 x 1BR at 50sqm</li>
	<li>31 x 2BR at 65sqm</li>
	<li>43 x 2BR + 2 bath at 75sqm</li>
	<li>25 x 2BR + 2 bath + study at 80sqm</li>
	<li>12 x 3BR at 110sqm</li>
	<li>3 penthouses at 270sqm</li>
</ul>
The project also includes 227 car parking spaces over four basement levels, 68 bicycle spaces, 3 retail tenancies amounting to 350sqm and a 224sqm restaurant. Plus Architecture's design covers 58% of the site and reaches 45.38 metres in height, with the building capped by a GBLA Landscape Architects-designed rooftop terrace.

Manningham City Council note that 28 objections were received for the application, covering a range of issues.

For its part, Council planners have via their report stated "that the proposal complies with the relevant planning policy in the Scheme and should be supported, subject to conditions requiring design changes to the building and the submission of management plans for Council approval."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8_12.jpg" rel="gallery-all" title="40m height limit envelope. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8_12.jpg?itok=--EnBhE6" title="40m height limit envelope. Planning image: Plus Architecture" width="580"></a>

<figcaption>666 Doncaster Road's 40m height limit envelope. Planning image: Plus Architecture</figcaption></figure>Doncaster Hill has for the best part of a decade seen medium to large apartment projects filter through on a regular basis, without necessarily experiencing an oversupply. This in turn has made it a steady contributor to Melbourne's growing acceptance of higher density living, without generating a boomtown, high-rise reputation that neighbouring Box Hill now has.

Doncaster Hill's only major current build is that of <a href="/buildings/nest-at-the-hill-642-doncaster-road-doncaster">Nest at the Hill</a>, which is under the guidance of Crema Constructions. Adjoining Doncaster Hill, Mirvac's <a href="/developments/doncaster-vic-3108">Apartments of Tullamore</a> project is due for a construction start whilst <a href="/buildings/the-point-doncaster-hill-600-doncaster-road-doncaster">The Point Doncaster Hill</a> and <a href="/new-apartments/686-doncaster-doncaster">686 Doncaster Road</a> are at registrations and/or sales.

Upon approval, 666 Doncaster Road would join three additional project on Doncaster Hill in holding approval for a minimum of 100 apartments. They are 9-11 Wiliamsons Road with 151 dwellings, <a href="/buildings/north-eastern-tower-659-669-doncaster-road-doncaster">659-669 Doncaster Road</a> with 385 dwellings and <a href="/new-apartments/602-630-doncaster-road-doncaster">602-630 Doncaster Road</a> which includes 267 dwellings.
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Doncaster Hill's next major apartment project verges on approval

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Toorak Park is the outcome of a decade of development overtones for an expansive and formerly underutilised site abutting Toorak Station.

Few projects across Melbourne are larger in terms of site size, with developer Lendlease over recent months applying the finishing touches to 446 apartments and 18 townhouses across a host of buildings. What makes Toorak Park particularly impressive though is the extensive greenery and public permeability across its ground plane.

Often by necessity the vast majority of Melbourne's apartments buildings find themselves in a truly urban context; surrounded by other buildings they are small in footprint and often lack expressive, inclusive or even interesting public realm outcomes.

Toorak Park is at the opposite end of the scale; it is not an outwardly flashy development but when roughly 35% of the site's 2.5 hectares has been seeded to green areas or parkland, it becomes an excellent public outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8283.jpg" rel="gallery-all" title="A direct and publicly accessible link to Toorak Station"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8283.jpg?itok=p4iYKuQw" title="A direct and publicly accessible link to Toorak Station" width="580"></a>

<figcaption>A direct and publicly accessible link to Toorak Station</figcaption></figure>The development team consists of Lendlease as developer/builder, Denton Corker Marshall as architect, Carr Design Group account for interiors and Tract Consultants who devised the project's landscaped areas.

Various buildings up to 12 levels dot the site, and generally present with the same architectural form and expression. Whilst they may not rank as among the most impressive buildings in Melbourne, the format and execution across the project's ground plane is deservedly worthy of praise and equal to any that Apartments.com.au has reported on in recent years.

The development is bound by Orrong Road, Toorak Railway Station, Osment Street, Toorak Park and Victory Square Reserve. Greenery, permeability, and wayfinding are all present, as is a new alternative route in accessing Toorak Station and Beatty Avenue via the heart of the site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8289.jpg" rel="gallery-all" title="Toorak Park's built form outcome"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8289.jpg?itok=lj6VXMkj" title="Toorak Park's built form outcome" width="580"></a>

<figcaption>Toorak Park's built form outcome</figcaption></figure>Toorak Park is a shining example of the accord that can be achieved when new development is inclusive of publicly accessible green spaces.

Wide, clear and well-signed paths, an immense number of plantings right across the development and the separation between vehicle access and pedestrian space are all on show; the latter is especially noticeable and makes for a quiet and safe experience when walking through the finished product.

The pre-existing pedestrian link from Orrong Road to Toorak Station which flanks the site's northern border is a prime example of what effective landscaping can do. The narrow passage formerly lined by cyclone fencing now enjoys stepped layers of greenery that provides a lit and safe pedestrian space, whilst also masking the necessary security and privacy measures for residents directly behind.

During the project's sales campaign Tract director and landscape architect Mike Stokes was quoted as saying "We create landscapes that grow old gracefully. We were mindful of the spaces between all the buildings, and responded to leafy surrounding suburbs, such as Toorak, Armadale, and Prahran."

Once the new plantings reach maturity and the overall development is 'worn in', it will be interesting to see just how gracefully the landscape around Toorak Park ages, given how impressive it is right now.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8270.jpg" rel="gallery-all" title="Plantings are in contrast to what was cyclone fencing"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8270.jpg?itok=FOdRPTYe" title="Plantings are in contrast to what was cyclone fencing" width="580"></a>

<figcaption>Plantings are in contrast to what was cyclone fencing</figcaption></figure>See below various images of Toorak Park taken during August.
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