Location and brand recognition drive sales at Mirvac's Prince & Parade apartments in Brunswick
Local owner-occupiers have jumped at Mirvac's new Brunswick apartment development, Prince & Parade.
Prince & Parade, on the doorstep of the 39-hectare Princes Park, home of Carlton Football Club, walking paths, sports grounds, and playgrounds, has proven to be a hit with local buyers from Brunswick, as well as the neighbouring Parkville, Princes Hill, and Carlton.
There's been an influx of purchasers who are working in the medical industry in particular, given the development's proximity to several local hospitals. Prince & Parade's location has also proven favourable for academics who work at highly prestigious local universities like Melbourne University and RMIT.
The parkside location has been one of the biggest drivers in purchasing, according to Mirvac. The Urban community has also marked the great location as the biggest key strength of the project. There are few opportunities to be so connected to nature in inner-city Melbourne.
There's also confidence in Mirvac's ability to deliver quality as an ASX-listed developer who has completed a string of apartment developments across Australia over the last five decades.
Designed by Bates Smart in collaboration with Mirvac Design and landscaped by Jack Merlo, Prince & Parade comprises one, two, three, and four-bedroom apartments.
The fully electric Prince & Parade features a residents' lounge and dining room, as well as a rooftop terrace with extensive panoramic views of Melbourne.
Prince & Parade is just four kilometres from the CBD and is within walking distance of the historically vibrant suburbs of Melbourne's inner north. It's also just a short walk to Jewell Train Station and Royal Park Train Station.
Early site works by Mirvac Construction have commenced, with Prince & Parade's completion slated for June 2026.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
