Inside Park Modern, South Melbourne: Five minutes with Time & Place Founder Tim Price

Park Modern isn’t just a project for Tim Price - it’s a passion piece. 

Located in South Melbourne’s prestigious Domain precinct, the development represents years of planning, site amalgamation, and deep connection to place.

I recently had the opportunity to sit down with Tim Price, Founder and Director of Time & Place, to explore the vision and design ethos behind Park Modern—an ambitious new $500 million mixed-use development overlooking Melbourne’s iconic Botanic Gardens.

Price says the team is "very excited about this one."

“As a business, we have been investing in both the real estate design and the development of this for about five to six years," Price says.

Park Modern, which will home 243 apartments, sits on a prize 2,398 sqm block bordering Dorcas Street, Wells Street, and Middleton Lane. Importantly, it integrates residential amenity with retail, wellness, and community connection.

“The Domain precinct of Melbourne is a special place from a residential point of view,” Price notes.

“I feel like I know this area really, really well… you’ve actually got to work through exactly what it is that people are really going to be interested in living in.”

A distinctive feature of Time & Place’s design process is how Price envisions future residents by placing himself in different life stages. This mindset helps shape a product that is both aspirational and grounded in real-life usability.

“There’s a large portion of the building which is designed for an owner-occupier. That’s not always about downsizing. Sometimes it’s just about creating a space which is easily maintained, lock up and leave, reflecting people’s aspirations,” he says.

The building design reflects this philosophy with generous living areas, big dining spaces for entertainers, and open terraces—elements that cater to the “sticky” nature of long-term residents. He compared the design by Bates Smart to The Melburnian, a nearby St Kilda Road landmark designed by Bates Smart.

“If you look at the turnover in The Melburnian building… they’re very sticky. People love living there. It’s a combination of the quality of the building and also the location.”

Park Modern will feature two sculptural towers joined by a central garden bridge, resting on a podium. This layout not only maximises view lines to the park and the bay, but also reinforces a “village-style” living concept—where connectivity, wellness, and walkability are prioritised.

In keeping with post-pandemic living priorities, the ground floor of Park Modern will dedicate space to wellness and flexibility. Instead of traditional large-format pools, the development will feature plunge pools, magnesium pools, Finnish saunas, and daybeds. There’s also a co-working space and a studio offering for pilates and cardio workouts.

“We’ve got an element which is really dedicated to wellness… really focusing on if we were living in this space and enjoying the benefits of adjacency to areas to run and exercise.”

the entrance experience, too, is designed to impress, pulling in elements of the gardens through beautiful landscaping, concierge service, and a thoughtfully integrated porte-cochère.

With sales set to commence later in 2025 and construction to follow, Park Modern is poised to become a defining project for Time & Place and for Melbourne’s city fringe.