Gamuda Land offers rare customisation at Fareham, St Kilda

The customisation of new apartments tends to be off the table once construction of the new building hits 70 per cent.

Melbourne developer Gamuda Land however have gone in a different direction at their new St Kilda apartment development, Fareham, deliberately maintaining flexibility and offering prospective purchasers the ability to customise even at this stage of construction.

Located on the prized St Kilda Road, near the bottom of Albert Park, Fareham comprises 72 two, three, and four-bedroom apartments across 17 levels, with only five apartments per floor. 

While they are well over half-way through the construction and expecting completion in mid-2026, Gamuda Land is still allowing purchasers to modify apartments to suit their individual needs.

Gamuda Land Assistant General Manager Jarrod Tai says customisation at this stage of construction is almost unheard of.

"We wanted to do things differently - giving buyers the ability to make considered changes so their apartment truly feels like their own," Tai says.

"Whether it’s tweaking a floorplan, rethinking a lighting plan, or selecting unique fittings, these choices make a huge difference to how people will live in their homes."

This approach taps into a shift among Melbourne apartment buyers seeking long-term liveability over short-term investment. 

While apartments are customisable, what are mainstays in the residences is premium finishes like stone benchtops, integrated Smeg appliances, and extensive in-unit storage.

Most apartments also enjoy unobstructed views of Port Phillip Bay.

Architecture studio BayleyWard has embedded a biophilic ethos into the design, linking a vertical green spine from the ground floor to the landscaped rooftop terrace which features a yoga room.

Open-air breezeways, native planting, and layered façade treatments reflect the project’s focus on nature, connection, and environmental performance. Fareham is targeting an 8-star average NatHERS rating, with features such as an all-electric, gas-free setup, rooftop solar array, high-performance facade, and rainwater reuse. 

Cross-ventilation is prevalent in 80 per cent of apartments, and floor-to-ceiling glazing ensures daylighting and thermal comfort throughout.

Over 40 per cent of the apartments at Fareham have been sold, predominantly to local downsizers.

As completion edges closer, the window of opportunity to customise soon close - but for now, the door remains open to shape something personal.

“It’s a rare opportunity in the Melbourne market, and we’re proud to offer this level of flexibility so close to completion," Tai adds.

"It shows our commitment to building not just apartments, but homes that reflect the individuality of the people who live in them.”