Lagoon Main Beach approaches sell-out as local buyers drive $75m in sales
Gold Coast developer Drew Group is fast approaching sell-out at its Main Beach apartment development, Lagoon Main Beach.
In the last nine months, Drew Group and sales partner Pezet Matheson have secured 31 sales totalling over $75 million, as the two-tower development advances towards completion under the expert eye of Hutchinson Builders.
“Today's buyers are more discerning than ever," Drew Group Managing Director Jon Drew says.
"It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."
Just over 50 per cent of recent sales have been to local buyers, reflecting the deep trust and connection within the Gold Coast community that Drew Group has developed over the years.
Demand has been particularly robust at the top end, with two of the three exclusive penthouses already sold, alongside five sub-penthouses. Only seven apartments remain in Lagoon's Signature Series — one penthouse and six sub-penthouses.
Drew Group has also removed the much-maligned sunset clause from all contracts at Lagoon. The sunset clause — although rarely invoked, yet on occasion known to have been — allows developers to take back contracts on apartments should the building not be completed within the timeframe specified in the contract.
Pezet Matheson Co-Director Jayde Pezet says the fact Lagoon is within a year of completion, and has no sunset clause in contracts, provides certainty to buyers.
"This is paramount in the current market," Pezet says.
Drew Group has committed to providing the highest level of security inclusions — none more impressive than the Ubiquity Access Control System, a cutting-edge facial recognition technology that is one of the most state-of-the-art keyless entry systems on the market.
One of the biggest drawcards to Lagoon has been the size of the apartments.
"It is unlikely that any future new development in Main Beach will be able to offer such spacious living at this price point," Drew says.
"Today's buyers are more discerning than ever, carefully evaluating amenities like gyms, spas, workspaces, and beach lockers, along with quality finishes. It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."
Lagoon is set to complete construction in mid-2026.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
