First look: Steer joins Jefferson Lane, Palm Beach apartment boom with Jardin plans
Rob Steer's Steer Developments is doubling-down on Palm Beach, expanding its footprint with a new tower near the sand.
Steer has joined the ranks of developers taking up what is becoming precious land on Jefferson Lane, one row back from the beach.
He is seeking to develop Jardin, a nine-level, code-assessable building with 40 two- and three-bedroom apartments at 234-236 Jefferson Lane. Steer worked with the landowners to put together three sites totalling 1,242 sqm.
Steer had Plus Studio design the building, which "unfolds" among curated gardens, the Design Report submitted to the Gold Coast Council noted.
It said the building is “inspired by the essence of the Mediterranean, framed by sunlight, shaded by greenery, and elevated by form”.
A central architectural spine is accentuated by vertical planting, while stepped terraces to the west cascade toward the highway with integrated greenery.
The proposal includes eight levels of apartments above a ground floor and two basement levels. There will be 24 two-bedroom and 16 three-bedroom apartments on offer.
The resident amenity is located on the ground level and will feature a swimming pool, gym, sauna, and barbecue deck.
Steer is currently delivering Côte, just 17 apartments nearby on Thirteenth Avenue. After GCB, the builder of the project, collapsed, Steer brought development in-house, establishing SunBuilt.
Steer is the latest to join the ranks of Jefferson Lane. Recently Josh Foote's Ignite Projects launched Retreat Palm Beach, and Tim Gordon's Gordon Corp, in another joint venture with the Mathieson family, launched Elle on Jefferson.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
