BPG’s Palm Beach project Liérre races to 35 per cent sold as construction commencement nears

BPG’s Palm Beach project Liérre races to 35 per cent sold as construction commencement nears
Joel RobinsonInvalid DateDEVELOPMENT APPROVAL

BPG DevelopmentsPalm Beach project Liérre has raced to 35 per cent sold within its first two months on the market, as the Queensland builder-developer prepares to start construction in the coming two months. 

The momentum adds to a strong early response for the Jefferson Lane address, which recently secured development approval for the $165 million beachfront-adjacent scheme.

Planned for a 1,733 sqm amalgamated site on the beach side of Gold Coast Highway, Liérre will deliver 58 apartments, three townhouses and eight penthouses, bringing a scaled residential offering to one of the Gold Coast’s most in-demand coastal suburbs. The project is one block back from the beach, a position that has helped shape both its design approach and buyer appeal.

BPG Developments Co-founder Nick Parr said the project reflects the next stage of Palm Beach’s evolution. “Liérre reflects the next phase in Palm Beach’s evolution as one of the Gold Coast’s most sought-after residential markets,” Parr said. 

“Our vision was to deliver a project of enduring quality, one that responds to its beachfront location through thoughtful design and functionality.” He said BPG’s integrated builder-developer model gives the team greater control over quality, timelines and outcomes.

 

Designed by Plus Studio, Liérre draws on Palm Beach’s coastal character through what the architect describes as a calm, finely detailed response to the shoreline setting. The palette leans into raw, earthy tones such as blush and rust, paired with travertine finishes, soft curves and organic forms. 

Plus Studio Principal Chrisney Formosa said the building was “sculpted from the rhythm of the coast,” with a shell-inspired form and sand-hued facade intended to support Palm Beach’s emergence as a design-led beachfront neighbourhood.

Residents will also have access to a substantial wellness offering, including a gym, sauna, spa, outdoor shower, and an amenities deck with pool, cabanas, sunbeds and landscaping throughout.

 

Palm Beach has continued to attract attention from both developers and buyers as the southern Gold Coast tightens in supply.

MOTIV Founder Carly Cottam said the suburb was the fourth most searched on the Gold Coast for property, citing its community feel and proximity to beaches and dining. She said Lierre would appeal to buyers seeking a luxury address at a relatively attainable price point, particularly given the rarity of a site just one block back from the beach.

For BPG, Liérre is also part of a broader period of growth. The approval followed another recent green light for the developer’s $250 million Newstead project, taking its pipeline to around $500 million across Brisbane and the Gold Coast.

Co-founder Glen Williams said Palm Beach embodied the company’s focus on refined design, craftsmanship and long-term value over volume.

Joel Robinson

Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.

He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project, from site acquisition and planning approvals through to new launches, construction completions, and final sell-out, delivering trusted, buyer-focused content that supports informed decision-making across the property journey