Salter Brothers plans One Kings Cross, mixed-use redevelopment of the Potts Point Holiday Inn

A major redevelopment is on the cards for one of Sydney’s most recognisable inner-city blocks, with Salter Brothers lodging plans for a new mixed-use precinct at the long-standing Potts Point Holiday Inn site.

Located at 203–225 Victoria Street, the proposal would see the transformation of the prominent Kings Cross-adjacent site into a contemporary residential-led development incorporating tourist and visitor accommodation, commercial space, and a renewed retail offering. 

The application was recently declared a State Significant Development by the NSW Government, recognising its potential to contribute meaningfully to housing supply and urban renewal efforts across Greater Sydney.

Salter Brothers acquired the Holiday Inn Potts Point in 2023 as part of its broader $2 billion hotel portfolio and has since turned its attention to repositioning the asset as a key component of the emerging Kings Cross urban precinct. 

The proposed redevelopment will be known as One Kings Cross, and is being framed as a "village-style precinct" that blends residential, cultural, and commercial uses above and around Kings Cross Station.

According to preliminary plans, One Kings Cross is expected to deliver between 250 and 300 apartments across a range of low-, mid- and high-rise buildings.

Around five per cent of the dwellings will be allocated as on-site key worker housing, supporting essential service workers in sectors such as healthcare, education, hospitality, and emergency response.

Approximately one-third of the site, equal to about 1,500 sqm, is earmarked for new publicly accessible laneways, a civic square, and pedestrian connections. 

A standout element is the proposal to deliver the first new public square in Kings Cross in over a decade, linked to a revitalised entry to Kings Cross Station from Victoria Street.

Design responsibilities have been entrusted to Bates Smart and Neeson Murcutt Neille, working in collaboration with landscape architect Aspect and Connecting with Country consultants Bangawarra. Arup is leading the engineering and transport interface. 

The design intent is rooted in local character, prioritising permeability, public activation, and architectural diversity. As outlined in the early proposal documents, the built form will be broken into varied typologies to “encourage different building types to be delivered on site and make it a unique precinct”.

Retail activation is also central to the vision, with 3,000 sqm of dining and lifestyle-focused commercial space proposed across laneways and street frontages. The integration of a new station portal is expected to improve pedestrian flow and visibility, reinforcing the Kings Cross gateway as a vibrant transport and lifestyle node.

If approved, One Kings Cross will represent one of the most significant transformations of the area since the completion of Omnia in 2018, just across the road.