August 20 auction set for The Block cottages

The cottages of the popular television series The Block are almost open for inspection, with one of the four Richmond cottages now being marketed on the internet.

It has been listed for August 20 auction with $800,000 plus hopes. The house would need to fetch close to $1 million to break even, but the television series is content to make its money from big advertising revenues.

The first open for buyers is not officially until July 28, with the enthusiastic agents jump-starting the internet marketing.

The three-bedroom, two-bathroom cottage was renovated by Polly and Waz.

The double-storey house at 39 Cameron Street is on 148 square metres, the smallest land size on the show.

“It’s a collaboration of easy living, stylish comfort and lifestyle,” says Biggin Scott agents Russell Cambridge and Sam Davenport.

“This irresistible ‘green’ home oozes quality and design,” the Biggin Scott marketing says.

The other three contestants’ listings are expected to find their way onto the internet soon.

This season of Channel 9’s The Block has rated well, with up to 1.55 million nightly viewers underpinned by about a third of its audience from Melbourne. Monday room judgments are the most popular night, and last week it ranked as the seventh most watched show on television over the week in the five mainland capital cities. The weakest night was Friday, which had an audience of 1.1 million.

The next series of The Block seems set for South Melbourne, with the television show production company spending some $3,025,000 on four unrenovated terraces.