28 new and off the plan developments for sale in Fitzroy, VIC 3065

Melbourne’s most awarded high-rise project in 2023! FOCUS won a prestigious Victorian Housing Award from the HIA, and also a coveted UDIA Victoria Award for Excellence. Also available: Fully-furnished apartments in the heart of West Melbourne at Parkhill. HEART OF THE ARTS PRECINCT. FOCUS offers easy access to an abundance of cafes, restaurants, and entertainment options, with the Botanic Gardens, Crown Entertainment Complex, Arts Centre and the Melbourne CBD all within walking distance. MODERN CITY LIVING. Comprising one, two and three bedroom apartments spread across 50 levels, this glazed high-rise features a contemporary facade of strong rectilinear geometry, clear and bronze glass, and the retention of a heritage façade along the streetscape. Floor-to-ceiling windows filter in an abundance of natural light, which permeates throughout the spacious open plan layouts and offer panoramic city vistas. Resident comfort is elevated with motorized blinds and concealed air-conditioning. PREMIUM INTERIORS. The high quality of the kitchens is shown through the composite stone bench-tops, Miele appliances, LED feature lighting, German tapware, soft close cabinetry and excellent storage spaces. Bathrooms are fully-tiled and boast elegant mirrored wall cabinets, clear glass shower frames, a composite stone shelf with feature LED lighting and crisp white basins. FOCUS resident amenities: A glass-roofed heated pool. Gym and sauna. A stylish resident’s lounge and dining area. Landscaped BBQ terrace. Luxe theatre. 24/7 Concierge. 24/7 digitally secured parcel lockers. Outdoor spaces.

Park fronting homes. Protected city views. Established heritage-protected area. Boutique and curated designs. Refined interior finishes. Bespoke schemes. On the doorstep of buzzing retail precincts. Well-considered and spacious layouts. Average of 7.5 stars NatHERS energy rating. Communal and private rooftop facilities. A rare opportunity to reside in the heart of heritage filled Richmond Hill. Introducing Park House Richmond Hill - where exceptional lifestyle, unparalleled amenity, and inspired design meet. A premium collection of generously proportioned, two, three, and four-bedroom residences in one of the inner-city’s most vibrant and desirable pockets. Designed by Melbourne architecture and interior design studio Cera Stribley, Park House Richmond Hill honours the timeless grandeur of Richmond’s Victorian-era architecture – taking inspiration from the fine linear grain and curved detail of the area’s heritage facades to present a sophisticated and thoughtful new model for urban living. Taking in an elevated corner position with a large northern frontage, the building will be an iconic statement to Richmond Hill’s grand past and modern, vibrant future. The building’s direct frontage to the tranquil, tree-lined Ben Alexander Reserve provides residents with their very own backyard – mere feet away. Hidden away from the street and surrounded by greenery and heritage buildings, this atmospheric park creates opportunities to connect with nature and community, providing a true sense of place. Offering breathtaking 360-degree park and city skyline views, Park House Richmond Hill is a truly premium offering that provides residents with moments of inspiration.

The architecture of the Academy Haines Street townhouses is thoughtful, locally sensitive and future focused, combining the character of North Melbourne with contemporary design in this limited collection of seventeen homes. Thoughtfully designed in terms of scale, layout and finishes, each four bedroom townhouse is practical and flexible, while remaining beautifully serene. Large kitchens and living spaces open onto ground floor courtyards. At the upper levels, separate zones for adults and children, multiple bathrooms and the space to work from home, will accommodate households of all ages – ensuring that these are homes to grow with, not outgrow. Only two townhouses remain. Enquire now.

Make a private appointment to visit our Display Gallery with Fully Built One-, Two- and Three-Bedroom Apartments.  . Now selling $640,000 to $3,950,000. || Off-the-plan stamp duty concessions apply until October. Rising from the historic Eliza Tinsley building, 640 Bourke Street is a 68-storey tower that seamlessly blends heritage charm with modern design. Designed by acclaimed architects Rothelowman, this development offers carefully crafted residences in one of Melbourne's most desirable locations. Located in the heart of Melbourne, 640 Bourke St is moments from Flagstaff Gardens, Queen Victoria Market, and the city’s iconic laneways. Marvel Stadium and world-class entertainment are close by, while excellent public transport connections provide easy access across Melbourne. Inspired by the best of apartment living worldwide, every element of the apartments has been curated to create a home that feels both inviting and sophisticated. Interiors include engineered timber floors, stone and porcelain finishes and custom cabinetry. The kitchen offers residents a choice of two exquisite tables, ensuring personalisation and functionality in equal measure. The Eliza Collection spans levels 44–68, offering 2 and 3 bedroom residences accessed via a private elevator, with just five residences per floor. Gaggenau appliances, a temperature-controlled wine cabinet, butler's pantry and feature pendant lighting define each home. Select amenity spaces within the heritage Eliza Tinsley building are reserved exclusively for Eliza Collection residents, adding a layer of privacy few Melbourne addresses can offer. With over 3,000sqm of resident amenities, including a Turkish-inspired pool, gym, whisky lounge, therapy rooms and private dining spaces, 640 Bourke Street sets a new standard in urban living.  . Renders shown are Artist's Impressions correct as at March 2025.

Urban's favourite things about West Side Place, Melbourne. Abundant green space and communal areas. Mixed use precinct with an active street level and podium. Significantly higher returns for the astute investor. Generously sized study. West Side Place apartments are architecturally designed. Each apartment features top-notch interior finishes, from engineered timber floors to stone kitchen benchtops and splash tops, and 100% wool carpets, ensuring a high level of luxury and comfort. The views from West Side Place are simply breathtaking, with panoramic vistas of the iconic Melbourne CBD, the picturesque Docklands, and the sparkling waters of Port Philip Bay. Imagine waking up to such captivating scenery every day! The precinct is complete and operational, boasting an eclectic mix of hospitality and retail experiences, including the signature bars and restaurants of the prestigious Ritz-Carlton and Dorsett hotels. Additionally, the area offers a range of retail and hospitality experiences, with boutiques, bars, and international culinary options catering to every taste. West Side Place's four striking towers are a sight to behold, with the tallest reaching an impressive 81 floors. The development provides a range of floor plans, from cozy 1-bedroom apartments to spacious 2-bedroom residences. Each apartment is designed to maximise natural light, providing an inviting ambiance that complements the stunning city and Port Phillip Bay views. Residents can enjoy personal outdoor spaces with garden terraces and balconies, perfect for unwinding after a long day or hosting gatherings with friends and family. Melbourne's new apartment development that exudes sophistication and elegance. These brand new apartments are available for inspection now, and with their perfect location in the heart of Melbourne's CBD, they offer an unparalleled living experience. Nestled in the vibrant suburb of Melbourne, West Side Place boasts a mix of 1 and 2 bedroom apartments designed to cater to various lifestyles and budgets. Prices start from an attractive $550,600, making it a highly desirable investment opportunity for those seeking a world-class precinct to call home. One of the standout features of West Side Place is its proximity to all major Melbourne Universities, with Southern Cross Station conveniently located just across the road. University High School Zone and Haileybury College are only minutes away, ensuring an excellent education for families with children. The development's location also ensures a wealth of dining options, with premier restaurants and bars surrounding the area. For those seeking a touch of nature, Flagstaff Gardens are just around the corner, offering a serene escape amidst the bustling city. West Side Place sets itself apart with its thoughtfully designed open-air landscaped laneways, providing a harmonious blend of urban energy and tranquility. Step into a world of stunning amenities, including sky gardens, pools, gyms, dining rooms, lounges, a cinema, karaoke lounges, and much more, offering boundless opportunities to connect, relax, and engage. West Side Place boasts an extensive range of amenities that cater to every resident's needs and desires. Residential amenities include a residential lounge with garden views, a pool with steam room and sauna, a gymnasium with an open terrace, function and meeting rooms, open terraces with seating and BBQ facilities, a private cinema, and even karaoke and virtual golf facilities. For the exclusive enjoyment of Sky Residences residents, additional amenities such as a pool with a steam room and sauna, a gymnasium and wellness centre with yoga and pilates equipment, an outdoor rooftop terrace with BBQ facilities, and a mahjong room. West Side Place is more than just a development; it's a lifestyle. With its strategic location, stunning views, and world-class amenities, this precinct provides a unique opportunity to experience Melbourne at its finest. Don't miss your chance to be a part of this exceptional living experience. Visit West Side Place, Melbourne, today to explore the possibilities of a luxurious and fulfilling life in the heart of the city. Book an inspection of a completed apartment via Urban.

Book an appointment to inspect our 1- and 2-bedroom display apartments now. Brand New Completed Apartments. Riverbend – The Park House reside on the banks of the Yarra River immediately opposite Kew and Studley Parklands, just 3kms from the CBD. Not only do these residences connect you with nature, it will entice you to enjoy its world-class amenities at your fingertips with pool, gym, cinema, resident’s lounge/library, kids play room, deluxe 8-seater cinema, bike workshop and golf simulation room. Each 1, 2 and 3 bedroom apartment at Riverbend – The Park House has beautiful warm interiors featuring the very best of finishes, Gaggeneau appliances, engineered Oak floors, marble-effect stone and LED lighting. Interior Designer Sue Carr aptly remarks “Our intention was to create a space that had a true sense of home but also a memorable atmosphere. We want the purchasers to feel connection with the landscape…”. With Victoria Gardens Shopping Centre opposite, Bridge Road/Swan Street eateries and boutiques close by, tram on your doorstep to the CBD in 15-20 minutes, Riverbend is the ultimate lifestyle choice. Features: Exquisite location on the banks of the Yarra River - Timeless design by award winning architects SJB - A warm interior sanctuary designed by notable Carr Design Group - Superior Gaggeneau appliances - Beautiful wide engineered oak floors - Sustainable 6+ Star Green Living inside and out - World-Class resident amenities - Only a 15min tram ride to the Paris-end of Collins St - Victoria Gardens Shopping Centre across the road.

Australia 108 offers $0 Stamp Duty and massive rebates on Southbank 3-bed apartments - Limited-time offer!^. Located in Southbank, Victoria, 108 is Melbourne’s tallest residential tower, offering unparalleled living spaces and a design that captures the essence of luxury and modern city life. This iconic skyscraper redefines Melbourne’s skyline and provides residents with a unique living experience among the clouds. Australia 108 combines striking architectural details with world-class amenities, creating a residence that is both aspirational and attainable for those seeking the best of Melbourne living. Elevated Interiors with Premium Finishes for Unmatched Comfort. Designed by Melbourne’s renowned Carr Design studio, the interiors of Australia 108 offer a timeless, contemporary aesthetic. Floor-to-ceiling glazing captures natural light and the city’s remarkable skyline views, while each apartment features open, carefully considered layouts that prioritise both function and beauty. Every detail, from the natural stone finishes in the bathrooms to high-end appliances in the kitchen, has been selected to meet the demands of modern urban lifestyles. These residences echo the sophistication of high-end hotel suites, with unique elements such as hidden sculleries in selected apartments, expansive walk-in robes, and standalone bathtubs, elevating everyday comfort. Each space is a visual treat, embodying the building’s flowing architectural curves and blending a soft, neutral palette with a range of durable, premium materials. In the Cloud Residences, situated on the tower’s upper floors, every room provides breathtaking views, allowing residents to live at Melbourne’s highest elevations with spaces that combine luxury and homeliness. Exclusive Amenities for Recreation and Relaxation. Australia 108 brings together an array of amenities that cater to both relaxation and recreation. At the Sky Rise Club on Level 11, residents can enjoy resort-style offerings, including an indoor swimming pool, a gym, a steam room, and a theatrette for private screenings. Level 11’s dining area and virtual golf room provide ideal spots for social gatherings, creating a space where residents can relax without stepping outside the building. The most striking feature of Australia 108’s amenities is the Star Club, located on Levels 70 and 71, where residents can experience panoramic views of Melbourne’s cityscape and beyond. With double-height infinity pools, two state-of-the-art gyms, multiple dining rooms, and luxurious lounges, the Star Club feels like an elevated sanctuary. Additional features, such as a reading lounge, private cinema, and a sky garden with soaring ceilings, make the Star Club an immersive retreat where residents can escape the city’s bustle while enjoying a bird’s-eye view of Melbourne. The Cultural and Culinary Heart of Southbank. Southbank is Melbourne’s vibrant cultural centre, home to many of the city’s finest arts and entertainment venues, including the National Gallery of Victoria, The Arts Centre, and The Australian Ballet. Just a short walk from Australia 108, this precinct offers residents access to world-class exhibitions, performances, and cultural events. Nearby, the Crown Casino and Entertainment Complex presents a collection of fine dining restaurants, high-end shopping, and riverside eateries, all within minutes of your residence. Southbank’s dining scene offers a mix of sophisticated and laid-back venues along the promenade, while Melbourne’s famous laneways and hidden cafes across the Yarra provide a diverse culinary experience. The proximity to major sporting and event venues, including Rod Laver Arena, the MCG, and Marvel Stadium, ensures that sports enthusiasts and concertgoers alike have the best seat in Melbourne’s energetic event scene. Australia 108 offers , making it easy to connect with the CBD and other parts of the city. Residents are only a seven-minute walk from Flinders Street Station and can access tram services along Southbank Boulevard, with a tram departing every eight minutes. The location also provides straightforward access to major arterial roads, simplifying trips to outer Melbourne and beyond. By a Leading Team. Australia 108 is developed by World Class Global, an innovative Singapore-based developer known for creating high-quality, thoughtfully designed residential projects. World Class Global’s commitment to excellence is evident in every aspect of Australia 108, from the project’s bold architecture to its premium living spaces. The iconic tower was constructed by Multiplex, whose focus on sustainable construction practices and community-enhancing projects aligns seamlessly with Australia 108’s vision. The design is the work of Fender Katsalidis Architects, industry leaders celebrated for their urban design contributions and their commitment to shaping sustainable cityscapes. Additionally, Carr Design’s award-winning interior design expertise brings an unparalleled level of refinement to each residence, ensuring an environment that is as functional as it is beautiful. Enquire Today for Your Private Appointment. Experience Melbourne from a new perspective at Australia 108. For those ready to embrace the ultimate in city living, Australia 108 offers private appointments with sales agents. Enquire today to book your tour of this iconic Southbank residence and discover firsthand the breathtaking views, sophisticated interiors, and exceptional amenities that make Australia 108 a unique opportunity in Melbourne’s real estate market.".

Exquisite location on the banks of the Yarra River. World class amenities, including golf simulation room. Opposite to Victoria Gardens Shopping Centre, featuring an IKEA. From the banks of the Yarra River to Victoria Gardens Shopping Centre, Riverbank has an unrivalled location. The Park House, Abbotsford VIC resides on the banks of the Yarra River immediately opposite Kew and Studley Parklands, just 3km from Melbourne CBD. Enjoy convenient amenity of living in inner city Melbourne, it’s only a 15 min tram ride to the Paris-end of Collins St. For somewhere even closer to home, take a brisk walk to Victoria Gardens Shopping Centre, featuring IKEA, right across the road. Relish in luxurious, serene riverfront living at The Parkhouse, Abbotsford. Superior Gaggenau appliances, engineered Oak floors, marble-effect stone - your luxury home awaits. Developed by Salta Properties, each 1, 2 and 3 bedroom apartment has beautiful warm interiors featuring the very best of finishes, superior Gaggenau appliances, wide engineered Oak floors, marble-effect stone and LED lighting. Riverbank also has a Sustainable 6+ energy rating, as well as a Sustainable 6+ Star Green Living inside and out. A warm interior sanctuary designed by notable Carr Design Group has been beautifully brought to Riverbank – The Park House. Interior Designer Sue Carr aptly remarks “Our intention was to create a space that had a true sense of home but also a memorable atmosphere. We want the purchasers to feel connection with the landscape…”. Award winning SJB Architects Michael Bialek comments “The design team was determined to create buildings of dynamic and identifiable character…located within a significant precinct along the Yarra River.”. The Park House Abbotsford will pamper you with amenities. Not only will living at The Park House, Abbotsford connect you with nature, it will entice you to enjoy its world-class amenities at your fingertips with pool, gym, resident's lounge/library, kids play room, deluxe 8-seater cinema, bike workshop, golf simulation room, meeting room, BBQ and outdoor dining area and 2 electric vehicle charging stations. Unearth what The Park House at 627-631 Victoria Street, Abbotsford has in store for you. (*Terms and conditions apply. Enquire now for more information.).

Mixed use precinct with vibrant linked laneways and public plazas. Distinct architectural designs and layouts. High quality amenities and accessibility to necessities. Offering features the modern urbanite didn’t realise they needed, but soon won’t be able to live without, West End is an architectural gem that aims to ignite and excite. . While most apartment residents were once happy with just a pool and spa to indulge in during downtime, West End has thought of everything from the customary pool through to grooming facilities and art galleries. Of course, the five-building precinct covers all of the basics with nearby public transport at Southern Cross train station, plus cafes, bars, and restaurants a short distance away. With close proximity to the CBD, Docklands and a major link to the outer suburbs, residents will be connected to some of the best parks, restaurants, bars, entertainment and cultural precincts the city has to offer. Within walking distance, Flagstaff Gardens and the heritage Queen Victoria Market provide residents with green space and access to hundreds of market stalls with daily fresh produce and Summer and Winter night events. With a population of just over 5,000, West Melbourne is set to triple in size vertically with a sustainable environment and human-centric focus towards their urban renewal plans. Beyond the world-class design shared between a handful of architects, residents will also be able to enjoy West End’s restaurant and wine bar strip. AMENITIES INCLUDE: A day spa. Gymnasium. Public Park. Resident’s pool. Two spas. BBQ facilities. Private cinema. Wine cellar. Art gallery. Meditation Centre. A food providore, pet washing facilities, electric car charging stations by Tesla, car share, eight cafes and restaurants, an IGA supermarket, medical clinic, a 24/7 pharmacy as well as tree lined laneways with boutiques are huge examples of how West End is not just a residence benefit but a community one. For those who don’t even want to leave the opulence of their own apartment, West End offers in-apartment dining and catering associated with the Adina Grand Hotel which will maintain a presence on site. . Bringing homework has often been thought of as a no-no, but West End has made it a relaxing exercise by way of a fully equipped business centre featuring HD projection, live streaming, and Foxtel. A 50-seat cinema room adds to the amenities spectrum within West End. . You can expect a spacious and comfortable living with an extensive wall of joinery offering generous versatile storage in each apartment. . Interiors offer natural textures such a timber and granite, creating a sense of home and warmth. Timber dining tables are nestled beneath bench tops with Bosch appliances throughout. Cylindrical and cube shapes repeat throughout the apartments in lighting fixtures, joinery and mirrors. Simple elements deliver maximum impact and a generous standard of open living with floor-to-ceiling windows to bring natural light and warmth into residences. Beyond being an exceptionally pet-friendly building, West End offers both dog walking and grooming services to ensure that man’s best friend is fully catered for. Settling will never be an issue within West end, perhaps the only problem could be not wanting to leave. . Yet with every available amenity on hand, there may never be a reason to.

Rising above Melbourne’s prominent Spencer Street is the opulent and curvy Premier Tower, soaring 249 metres above the streetscape with 660 spacious apartments across 78 floors of residences and amenity by developer, Fragrance. With the design inspired by Beyonce’s curves, it minimises the effects of wind and oscillation whilst also bringing the essence of the performer to the city skyline with a powerfully dominating structure wrapped in a silver and blue hue glass coloured facade. Built on one of the city’s busiest corners overlooking the iconic wave roof of the Southern Cross Station which carries 90,000 daily passengers and 17 million annually to which will be right on the doorstep for residents of Premier Tower. Just a tram stop away from Melbourne Docklands, residents can appreciate the waterfront bars, restaurants and live entertainment that the precinct has to offer. Designed by Elenberg Fraser, Premier tower will feature some of the most luxurious residential amenities such as: An indoor 25 metre lap pool and spa. Saunas and steam rooms. Fully equipped gymnasium. Large residential lounge and private suites. Private bar and dining spaces. Indoor garden lounge and outdoor garden terrace with BBQ facilities. Amenities in the tower do not stop there with the inclusion of an entertainment focused amenity floor on level 46 and exclusive sky rise resident amenities on level 76. Apartments within the tower are fully functional and designed to elaborate on space and go with the flow of the towers curvy floor plate giving every residence a light filled angle to which floods each living space with natural light and warmth through the floor-to-ceiling windows. Comprising of one and two bedroom types with a study room option for some available floor plans, all units come with exceptional quality finishes including timber floorings, stone bench tops and Miele appliances. Premier Tower will be as tall as the memorable Rialto Tower, arguably Melbourne’s first iconic skyscraper, and will position in the top 10 tallest buildings when completed in mid 2020. So far, the construction of the tower exceeds its 40th floor plate, with the core box rising rapidly as the concrete pours curve and slide with every rise. Open living spaces and balcony included with between 48 to 100 square metre apartments. Premier Tower impacts not only the Melbourne city skyline but the streetscape with an activated podium with ground floor retail and a design aesthetic worth the pavement gawking and photographic opportunities, shaping to be a new iconic skyscraper development in a growing city.

Minimalist, industrial inspired three and four storey townhouses. Prime location within the cultural heart of West Melbourne. Just a tram away from the CBD. Situated in one of the last authentic inner-city neighborhoods, Townhaus fuses the creative edge of Melbourne’s north with the natural setting of West Melbourne. Here, the unique beauty and spirit of the neighborhood is invited indoors with a space designed for artistic minds and open hearts. The many delights of the World’s Most Liveable city await discovery in all directions. West Melbourne itself is home to charming cafés, verdant gardens and delicious cuisines from around the globe. To the north, Queen Victoria Market, along with cosy bars, local fashion boutiques and famed cultural performance venues line the streets of North Melbourne. A short walk to the southeast is the CBD, providing easy access to the rest of the city and all it entails. The townhouses will offer residents larger living spaces, spread across either three to four levels, appointed with luxury interiors. Careful consideration has been given to the streetscape to create privacy, which gives a sense of seclusion within the precinct. Townhaus is inspired by a Bauhaus principle that unifies practical and creative art forms in a beautiful expression of refined architecture. Upholding this minimalist approach, the exteriors and interiors of these 37 three storey townhomes are stripped back to create raw and positive spaces that energize and invigorate those living within. Situated in one of the last authentic inner-city neighborhoods, Townhaus fuses the creative edge of Melbourne’s north with the natural setting of West Melbourne. Here, the unique beauty and spirit of the neighborhood is invited indoors with a space designed for artistic minds and open hearts. The central focus of Townhaus is of community, life and connection - an emphasis evident in the design. Attention is constantly brought back to living areas that feature large open plans, inviting both family and guests to gather in warm and light-filled spaces. This design intent culminates in a lush communal courtyard that encourages residents to spend time with one another, swapping stories as they relax under a leafy canopy.

A rare opportunity to reside on Melbourne’s most iconic street. Few addresses in Melbourne carry the historical weight and prestige of Collins Street, and fewer yet offer the chance to embrace the past while looking towards the future. Positioned at the western end of this storied street, 623 Collins symbolises a new architectural chapter for the city, one that honours design legacy while embracing modern living. Originally built in 1924 as the State Savings Bank of Victoria, this heritage-listed architectural landmark has been reimagined by Sterling Global into a boutique collection of brand new 1, 2 and 3-bedroom residences. Brought to life with architecture by Plus Studio and interiors by Fiona Lynch, 623 Collins reflects refined craftsmanship, permanence and cultural resonance. Here, world-class dining, luxury retail and cultural icons converge. From the Botanical Gardens and the NGV to Marvel Stadium and Southbank, every day offers a new moment of connection. Collins Street remains synonymous with prestige, influence and a lasting sense of status - an address that cannot be replicated. Brand new 1, 2 & 3-bedroom residences now selling. Book your private appointment today.

Located in one of Melbourne's hottest suburbs. Exclusive resident amenities. Spacious and contemporary residences. Lily Garden places you in one of the city’s truldy thriving areas, connecting you to a lifestyle that will reward you constantly, and providing a space to reflect, grow and develop. Through an interlocking set of main buildings, and its low form, it sits in harmony with the historic residences that can be found throughout Richmond. The building also connects to Richmond’s industrial past, reflecting the area’s history. Centre to Lily Garden is a large community green space – the heart of the development. It forms a haven and provides an expanded living experience for every resident. With its cascading roof line, the five separate structures provide their own rooftop gardens, the glorious Melbourne skyline on display, from the CBD to the ranges east of the city. It begins in the comfort of your exquisite home, a spacious, boutique creation designed to make life beautiful. It’s about the simple pleasures that come from intelligent floorplans – open, inviting and bathed in light. Every surface of your home in Lily Garden has been crafted from the highest-quality materials to provide luxury while accentuating elegant simplicity. On the edge of Melbourne’s CBD, Richmond is a culturally rich powerhouse. Retail, food and drink, music and the arts, it’s a community that brings together the best of Melbourne life. Its history as one of the city’s original suburbs can be seen all around you, from iconic buildings and structures to the bluestone cobbled lanes. And yet the area embraces change – contemporary living is made easy by quick access to every convenience. Richmond is the definition of desirable living.

Prince & Parade envelopes you in an immersive experience, resonating with the charm of nature. Nestled opposite Princes Park, it narrates a story inspired by the lush landscapes of Parkville, Carlton North, and Brunswick. The exceptional architecture by Mirvac and Bates Smart, coupled with Jack Merlo's landscaping, infuses each space with the invigorating essence of the park. Inviting residents to tailor their home’s aesthetic to their tastes, Prince & Parade offers two unique interior colour schemes. The Sanctuary Scheme draws inspiration from Australia's breathtaking bush landscape, favouring pale eucalypt and paperbark tones. Natural stone benchtops, bathroom tiles, and light timber and joinery blend harmoniously. . Alternatively, the Celestial Scheme celebrates muted ochre and burnt sienna, exuding warmth, elegance, and earthiness. Dark timber joinery, bronze tapware, and ochre tiles create a captivating symphony of texture. The impeccably crafted kitchens utilise natural materials in earthy shades, incorporating textured stone edges and curved island benches, paying homage to nature's subtleties. Akin to a refined day spa, the bathrooms at Prince & Parade feature natural stone and soothing, earthy tones, providing a sanctuary to indulge the senses and elevate daily rituals into moments of luxury. Beyond a prestigious address, Prince & Parade manifests reverence for space, nature, light, and beauty, evident in every design choice. The Residents' Lounge opens onto a beautifully landscaped courtyard shaded by leafy trees, fostering a warm sense of community. Engage in delightful conversations, forge connections with neighbours, and revel in the serene garden setting or by the comforting fireplace. Indulge in the epicurean delights of Prince & Parade's Residents' Dining Room, designed for intimate dinners with friends or lavish parties with neighbours – complete with a well-equipped kitchen and sophisticated dinnerware. The adjoining outdoor terrace allows guests to bask in a relaxed and intimate atmosphere while savouring mouthwatering flavours. Within the private gardens and communal spaces, Jack Merlo has artfully crafted pedestrian paths and internal courtyards, offering residents a lush green haven to enjoy daily. Adding to the community charm, Prince & Parade's Green Laneway is a picturesque pedestrian path linking Park Street to Brunswick Road, inviting residents and locals to enjoy a seamless stroll from Princes Park to Brunswick Road, surrounded by beautifully landscaped greenery. While on the communal Rooftop Terrace, breathtaking views span Princes Park, Royal Park, and the city skyline. This private oasis offers a resplendent landscape, complete with dining areas, seating, and barbecues, allowing residents to unwind, connect, and celebrate life's moments. Enquire now to embrace the wondrous life that awaits you at Prince & Parade. Mirvac is a leading Australian property group with over 50 years’ experience delivering high-quality residential and commercial developments. With an integrated approach spanning planning, design, construction and long-term ownership, Mirvac is known for creating sustainable, well-designed places that enhance urban life across Sydney, Melbourne, Brisbane and Perth.

Rising 67 storeys at 7 Hoff Boulevard, AURA presents 673 refined residences blending Japanese design principles with Australia's natural beauty. Designed by Cox Architecture and DKO, the tower delivers calm, light-filled homes with balconies and expansive views. AURA's vertical wellness ecosystem, layered gardens, social clubs and retail activation redefine urban living, all seamlessly connected to Melbourne Square's parks, amenities and vibrant community. AURA, the next stage of Melbourne Square, offers a comprehensive amenity suite designed to support wellness, balance and connection. The AURA club on level 7 features an indoor pool, cold plunge, spa, sauna and steam room, alonside a fully equipped gym, Reformer Pilates studio and yoga room. Residents can unwind in the library, music and games rooms, work-from-home zones and open-air terrace. The Japanese-inspired AURA gardens feature outdoor dining with BBQ, lounge, and fire pit, including a tea house pavilion for quiet contemplation or a place to entertain friends and family. Social spaces continue at the Meridian Club on levesl 49 & 50 with an elegant lounge bar, conservatory and private dining rooms. Crowning AURA, the exclusive Cumulus Club spans levels 66 and 67 with lounges, private dining, premium wellness spaces and city views. Cox Architecture has designed a building embodying a sleek, rectangular grid aesthetic that meticulously fuses inspiration and design cues taken from New York’s timeless high-rises and Tokyo’s skyline. The interior designer, DKO, has created unique apartments designed to embrace Japanese principles of calm, clarity and simplicity with natural materials and layered spaces. The majority of Aura residences will also include balconies, increasing fresh air and outdoor space access. These balconies will boast incredible views across Melbourne’s CBD, Kennedy Park, Docklands, the Royal Botanic Gardens and the Arts Precinct. The building’s residences will be complemented by approximately 1,600 sqm of retail space across 5 – 8 tenancies on the ground floor and level one. Life at AURA is defined by balance, convenience and elevated everyday moments. Residents of Melbourne Square are surrounded by expansive greenery at Kennedy Park, offering calm retreats in the heart of Southbank, while a full-line Woolworths ensures daily essentials are always close at hand. Families benefit from premium early learning at Nido Childcare, complemented by a vibrant mix of cafés, restaurants and specialty retail along Hoff Boulevard. Just moments away, the CBD, Arts Precinct and Royal Botanic Gardens offer culture, dining and entertainment. Above it all, AURA residents enjoy million-dollar views over Melbourne’s skyline, gardens and bayside surrounds.

Site recently sold with approval for 308 units.

Florenze Terrace in North Melbourne redefines luxury living. A collection of boutique terrace homes, each with its own unique address, represents a harmonious blend of elegance and comfort. Designed by the acclaimed Nicholas Murray Architects, these residences offer a variety of configurations, catering to diverse lifestyle needs. A Symphony of Style and Comfort. Each home at Florenze Terrace speaks volumes of sophistication. The interiors, inspired by the artistic richness of Florence, boast oak floors, plush wool carpets, and marble surfaces. Attention to detail is evident in every corner, from the premium fixtures to the customised finishes. The thoughtful layout includes multiple living zones, sun-drenched rooftop terraces, and expansive retractable doors, culminating in a space that is both luxurious and homely. The kitchens are a testament to culinary artistry, equipped with superior European appliances and stone lavished countertops. These spaces are designed for both cooking and socializing, featuring wide induction cooktops, wall ovens, and deep pantries. Each kitchen is a dream for any food enthusiast or host. The bathrooms blend understated luxury with practical elegance. Dual stone vanities, frameless glass showers, and exquisite porcelain or stone tiles create a spa-like atmosphere. Bedrooms, with luxurious wool carpets and customised wardrobes, offer a tranquil escape from the bustling city life. Florenze Terrace is not just a residence; it's a lifestyle. The terraces feature private rooftop spaces, offering stunning views of the city. The inclusion of electric traction lifts in each home adds an element of convenience and luxury, making every level easily accessible. Designed with a 6-star energy rating, these homes boast high-performance glazing and cross-flow ventilation, ensuring year-round comfort with minimal environmental impact. The integration of rainwater tanks and water-efficient landscaping reflects a commitment to resource conservation. Additionally, the provision for electric vehicle charging points and the use of durable materials ensure a future-focused, eco-friendly lifestyle for discerning residents. Embrace the Vibrance of North Melbourne. Nestled in a neighborhood rich in heritage, Florenze Terrace is surrounded by tree-lined streets and green spaces. Proximity to North Melbourne train station and other public transport options ensures connectivity. Nearby Errol Street, Queen Victoria Market, and various cafes and restaurants offer endless dining and shopping experiences. The Team Behind the Vision. The project is a collaboration of industry leaders. Nicholas Murray Architects, known for their engaging and livable designs, bring their expertise to Florenze Terrace. Drake Developments, the developer, and Keyway Built, the builder, both contribute their vast experience in creating unique and sustainable living spaces. Florenze Terrace is an embodiment of artful living. To experience this exclusive lifestyle, book a private appointment with a sales agent.

Fitness & Wellness Spaces (Podium gym, spa, sauna and 25m indoor swimming pool). Podium & Terrace Gardens (Zen garden, al fresco dining, BBQ facilities, seating areas). WELL Pre-certification (Gas-free residential building, carbon neutral operation enabled, EV charging, fresh air, lighting and thermal comfort). Future Proof Living (Integrated home automation, smart lockers for seamless collection, smart building App for everyday services). Entertainment Spaces (Residents’ Lounges, dining rooms, cinema/karaoke room, golf simulator). Co-working & Business Facilities (Meeting rooms, breakout zones, private pods, open-plan design). Latest Release - The Edition Residences at BLVD. Offering exceptional two and three-bedroom apartments, The Edition Residences characterises luxe city apartment living with three bedrooms spanning 145 to 174 sqm – a rarity in the Melbourne CBD. This select range reflects superior living spaces complemented by warm, timber flooring, air conditioning in the living room and master bedroom, and top-tier European Bosch kitchen appliances. Sky high, located in the tower’s 56 to 61 storeys, these homes occupy some of the best positions in Melbourne Square to overlook the city, granting living spaces skyline and garden views. With only six residences per level, you are also ensured generous space and utmost privacy. Visit us at 29 Balston Street, Southbank 10am-5pm daily. The next residential release at Melbourne Square is designed to engage the senses. Set on an elegant, tree-lined boulevard and surrounded by 3,745m2 of lush green parkland, this peerless inner-city address in an established community and thriving precinct delivers resort-style amenities and elevated wellbeing. BLVD is one of the first residential projects in Australia registered to pursue WELL certification. Designed by international award-winner Cox Architecture with interior design partners CARR, this geometrically intricate residential building presents uninterrupted vistas from the city skyline to the bay, gardens, and parks.  .