West End
177-231 Rosslyn Street, West Melbourne VIC 3003
- 3 beds
- From $1,215,000
- Selling now
- Plans approved
- Construction started
- Construction complete
- Completed
Construction is complete and ready to move in
Urban's three favourite things about West End:
Mixed use precinct with vibrant linked laneways and public plazas.
Distinct architectural designs and layouts.
High quality amenities and accessibility to necessities.
A day spa
Gymnasium
Public Park
Resident’s pool
Two spas
BBQ facilities
Private cinema
Wine cellar
Art gallery
Meditation Centre
Offering features the modern urbanite didn’t realise they needed, but soon won’t be able to live without, West End is an architectural gem that aims to ignite and excite.
While most apartment residents were once happy with just a pool and spa to indulge in during downtime, West End has thought of everything from the customary pool through to grooming facilities and art galleries.
Of course, the five-building precinct covers all of the basics with nearby public transport at Southern Cross train station, plus cafes, bars, and restaurants a short distance away. With close proximity to the CBD, Docklands and a major link to the outer suburbs, residents will be connected to some of the best parks, restaurants, bars, entertainment and cultural precincts the city has to offer. Within walking distance, Flagstaff Gardens and the heritage Queen Victoria Market provide residents with green space and access to hundreds of market stalls with daily fresh produce and Summer and Winter night events.
With a population of just over 5,000, West Melbourne is set to triple in size vertically with a sustainable environment and human-centric focus towards their urban renewal plans.
Beyond the world-class design shared between a handful of architects, residents will also be able to enjoy West End’s restaurant and wine bar strip.
AMENITIES INCLUDE:
A food providore, pet washing facilities, electric car charging stations by Tesla, car share, eight cafes and restaurants, an IGA supermarket, medical clinic, a 24/7 pharmacy as well as tree lined laneways with boutiques are huge examples of how West End is not just a residence benefit but a community one.
For those who don’t even want to leave the opulence of their own apartment, West End offers in-apartment dining and catering associated with the Adina Grand Hotel which will maintain a presence on site.
Bringing homework has often been thought of as a no-no, but West End has made it a relaxing exercise by way of a fully equipped business centre featuring HD projection, live streaming, and Foxtel. A 50-seat cinema room adds to the amenities spectrum within West End.
You can expect a spacious and comfortable living with an extensive wall of joinery offering generous versatile storage in each apartment.
Interiors offer natural textures such a timber and granite, creating a sense of home and warmth. Timber dining tables are nestled beneath bench tops with Bosch appliances throughout.
Cylindrical and cube shapes repeat throughout the apartments in lighting fixtures, joinery and mirrors. Simple elements deliver maximum impact and a generous standard of open living with floor-to-ceiling windows to bring natural light and warmth into residences.
Beyond being an exceptionally pet-friendly building, West End offers both dog walking and grooming services to ensure that man’s best friend is fully catered for. Settling will never be an issue within West end, perhaps the only problem could be not wanting to leave.
Yet with every available amenity on hand, there may never be a reason to.
New Apartments for sale in West End - 177-231 Rosslyn Street, West Melbourne



Amenities
Pool
Development information for West End
Meet the team behind West End - 177-231 Rosslyn Street, West Melbourne
“Connected city-fringe living positioned 550 metres from North Melbourne Station and Flagstaff Gardens.”
What's near West End
- Under 500mGroceries
FoodWorks West Melbourne
Located directly on site within the West End precinct, stocking daily groceries, fresh produce, and pantry staples.
GP / MedicalPremier Health Partners
Delivers general medical consultations alongside allied health, physiotherapy, and osteopathy services.
GardensEades Park
Provides open green lawn areas, established trees, a fenced dog off-leash zone, and playground facilities.
- Under 1kmTransport
North Melbourne Railway Station
Functions as a key regional and metropolitan rail interchange servicing five suburban train lines.
EducationHaileybury College City Campus
Houses an independent, vertical co-educational campus offering early learning through to Year 12 education.
West Melbourne, VIC 3003
West Melbourne maintains strong capital demand driven by a high proportion of young working professionals seeking direct access to the central business district and Parkville biomedical precinct. The area is supported by extensive rail, tram, and arterial road networks alongside an established inner-city retail and dining footprint.
Infrastructure updates
Governed by Melbourne Planning Scheme Amendment C385 and the West Melbourne Structure Plan, which applies Special Use zoning across the precinct to facilitate mid-rise urban renewal, deliver 10,000 square metres of public space, and transition Spencer Street into an active commercial high street.





























