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EXPERT OBSERVER
Purplebricks’ inability to succeed in the market was not driven by a lack of interest, or fixed fee not being feasible, but instead by their complacency in bringing a foreign model to Australia and assuming it would work without any adaption.
We are confident that Australians want to sell their properties for a fairer price and we have developed a proposition that supports this. In a world where vendors pay less, agents make more and the business is sustainable, everyone wins.
There is a huge appetite for fixed fee and Purplebricks themselves proved it with over 7,000 listings and 5,500 sales in under three years. This is no small feat. In entering Australia however, Purplebricks naively brought in the same model that had proven successful in the UK. It is critical to have a market appropriate version of fixed fee for it to be a success.
In the UK, for example, people are happy to do their own open homes, which is a small, simple thing, but it impacts the process. Here they weren’t transparent about open homes being an extra fee.
Under their scheme, vendors were also liable to pay the full fee regardless of whether the property sold or not. This left no incentive for the business or the agents to actually sell properties. This may work in a booming market, but not in a declining one.
In October last year Purplebricks turned their fee structure around, modelling it on our business, <a href="https://upside.com.au/" target="_blank">Upside Realty</a>, which is purpose built for the Australian market. The fee structure is paid on successfully achieving a sale, as opposed to their all upfront, regardless of success starting point. We see this as just one of the errors that Purplebricks made in expanding to Australia.
In order to grow, Purplebricks attempted to buy the market through huge TV and media spends of over $20m a year which obviously creates a very large hurdle for profitability.
Purplebricks also quoted ‘increasingly challenging’ marketing conditions as a reason for their lack of success, we would debate that the market is an inhibitor for the growth of such a business. Whilst the market conditions have created a lower volume of sales post royal commission with finance tightening, we feel it is ideal for change and disruption but as a company you need to be very tight on execution and be efficient.
Upside is growing quickly with over 650 listings in Sydney and Melbourne and expansions into ACT and Brisbane this month. This is achieved through strong execution, hiring the right agents and living up to our promises. Sustainable growth is key to Upside’s long-term success, we will not compromise on service quality to accelerate expansion. Upside is using technology to bring the price down without impacting service levels, in fact our back-office technology means our agents have more time to focus on each customer and their property. Like Purplebricks, Upside Realty has no commission structure, we offer a fixed fee of $7,500 for private treaty sales and $8,500 for auction.
Adam Rigby is CEO and founder of <a href="https://upside.com.au/" target="_blank">Upside Realty</a> he is also a seasoned entrepreneur and executive with some 25 years founding successful businesses in the digital sector.
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j.ballantyne1990-6AQqhLzZaK

Despite Purplebricks pullout Australians still hungry for fixed-fee agencies: Adam Rigby

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EXPERT OBSERVER
Following the March quarter CPI report, a May RBA rate cut became the majority opinion amongst Australian market economists. Westpac however remained of the view that the first cut would instead come in August after the labour market turned down and as the RBA recognised growth was set to remain well-below trend through 2019.
<a href="https://www.propertyobserver.com.au/https://westpaciq.westpac.com.au/Article/38365">Westpac’s view proved correct for May</a>, and the language of the decision statement was also consistent with our August/ November timing for rate cuts. Of greatest importance, the Board inferred in the statement that the labour market would have to strengthen further to stay a rate cut(s). In stark contrast, our analysis of the labour market suggests the cyclical sectors have already turned down sharply and that the headline measures will follow from April (a key release for next week).
On GDP growth, while the RBA only marked their 2019 GDP growth forecast to trend in May, the data-to-hand continues to point to a much weaker outcome. Note, in this week’s <a href="https://www.propertyobserver.com.au/https://westpaciq.westpac.com.au/Article/38378">retail trade data</a> for the March quarter, sale volumes were shown to be up just 0.2% over the nine months to March. Ahead, as the labour market deteriorates, house price declines continue and the savings rate lifts, consumption (and consumer-linked investment in the retail sector) will come under further pressure.  
Across the Tasman, <a href="https://westpaciq.westpac.com.au/wibiqauthoring/_uploads/file/New_Zealand/2019/May_2019/MPS_Review_May_2019.pdf">the RBNZ</a> sought to get ahead of the curve by cutting the cash rate 25bps at their May meeting to 1.50%. The RBNZ had previously been betting on stronger growth in the domestic economy getting inflation back to the 2.0%yr target. However, this has not eventuated and hence, given global risks, the RBNZ decided to act.
Turning to Europe, the recent stabilisation in European data continued this week. The final April services PMI, March retail sales and May Sentix investor confidence all slightly beat consensus expectations, though March German factory orders underwhelmed. ECB President Draghi also remained constructive regarding policy’s effectiveness, reiterating a need to be patient and persistent to bring inflation back to target and that the ECB “don’t accept defeat”.
Over in the UK, the political situation continues to deteriorate. After a swing in local elections away from the conservatives, infighting is growing (again). Equally concerning, a Tory-Labour compromise is looking unlikely in the near-term, portending persistent Brexit uncertainty.
Finally to US and China trade. At the beginning of the week, President Trump surprised global markets by turning up the heat on China. Today the 10% tariff on $200bn of imports is set to be increased to 25% unless a deal can be reached in last-minute negotiations. A 25% tariffs on the remaining $325bn of imports from China to the US has also been mooted, though the timing is unknown.
If they become policy, these threats will not only put at risk China’s 2019 growth target of 6.0% –6.5%, but also the outlook for the US economy. The mutual cost to both nations is reason to believe a resolution will be reached, but not necessarily today. Clearly, there is significant distance between the two parties and the subject matter is highly contentious.
ELLIOT CLARKE is a senior economist at Westpac.
SIMON MURRAY is an economist at Westpac.
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Westpac continues to expect cuts in August and November

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ANZ has cut rates across several fixed rate home loans packages as of May 10.
It makes them the last of the <a href="/news/westpac-joins-other-big-two-to-cut-fixed-home-loan-interest-rates">big four banks to reduce fixed rates</a> on home loans.
Australia’s fourth largest bank has cut between 0.20 per cent and 0.60 per cent off owner occupier and investor fixed loans.
The cuts make their rates more comparable with their big four competitors.
<img src="https://www.urban.com.au/images/2019/5/10/ANZ%20Rates%201.JPG" alt="">
(Source: RateCity.com.au)
On the same day, Macquarie Bank, Australia’s eighth largest home lender has reduced variable rates on a range of loans by up to 0.51 per cent.
Macquarie Bank's lowest ongoing variable rate, available to new owner occupiers paying principal and interest with a 30 per cent deposit, is now 3.69 per cent – a drop of 0.12 per cent.
As a result they now offer a lower a lower variable rate than the big four banks alongside HSBC, who offer the same rate for new customers.
Sally Tindall, RateCity.com.au research director said, "with more competitive pricing, Macquarie Bank has seen an 18.4 per cent growth in their home lending year on year, according to the most recent data from APRA."
“The move by ANZ today comes as no shock. Some of their fixed rates were sticking out like a sore thumb. Now ANZ has some of the most competitive 3 and 5-year fixed rates available from the big four banks,” she added.
<img src="https://www.urban.com.au/images/2019/5/10/ANZ%20Rates%202.JPG" alt="">
(Source: RateCity.com.au)
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ANZ finally cuts fixed home loan rates

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The REA Group has lifted third-quarter revenue seven per cent to $198.6 million.
It noted income from its Australian real estate classifieds business rose despite a drop in listings.
REA warned that the market conditions are "not expected to improve in the short term", with fourth-quarter revenue growth slowing as listing volumes given the distractions of the federal election as well as the Easter and Anzac Day long weekends in April.
The two holiday weekends led to a 22 per cent decline in national listings in April with Sydney down 39 per cent and Melbourne down 35 per cent, it said in its quarterly earnings update filed with the ASX on Friday morning.
The drop was described as "exaggerated."
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/10/REA-ASX.jpg" alt="">
REA, which is majority-owned by News Corp, saw national listings in the three months to December 31 decline nine per cent on the previous quarter, with Sydney dropping 18 percent and Melbourne falling 12 percent.
"It's almost a decade since we've seen market conditions like these, especially in Sydney where the decline has been the most pronounced," REA chief executive Owen Wilson said in the statement.
"With the banking royal commission now behind us and the federal election taking place next weekend, we expect less uncertainty surrounding the property market as we enter the new financial year."
REA had a record 84 million visits in March, which they calculated as three times greater than Domain.
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REA Group sees listings decline especially in Sydney and Melbourne

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Douglas Johnston of Carrum Downs, has been found guilty by the County Court of Victoria on nine dishonesty charges that resulted in approximately $815,000 being defrauded from investors.
Mr Johnston has been bailed to appear on 21 May 2019 for a plea and sentencing hearing in the County Court of Victoria. He faces a maximum penalty of 10 years imprisonment for each offence.
The offences were committed by Mr Johnston, who acted together with his wife <a href="/news/1-million-deception-against-collingwood-afl-supporters-sees-bogus-property-developer-jailed">Maureen Johnston</a>, to secure funds from investors based on false representations as to how the money was to be used. During the period January 2010 to November 2013, investors deposited money into the bank account of Small Business Management Pty Ltd on the basis that they would make returns on their investment when in fact their funds were:
<ul>
<li>withdrawn as cash by the Johnstons;</li>
<li>used to repay the Johnstons’ credit cards debts;</li>
<li>transferred to another account in the name of Maureen Johnston;</li>
<li>used to pay new investor deposits in a ponzi-style operation.</li>
</ul>
Maureen and Douglas Johnston were originally charged together, but on 20 December 2017, Maureen Johnston pleaded guilty in the County Court of Victoria. Maureen Johnston was the former Director of SBM. After pleading guilty, Maureen Johnston was sentenced to five years and six months imprisonment
Most of the investors met the Johnstons through their association with the Collingwood Football Club. The Johnstons developed friendships at the club before raising the idea of investing with them. The majority of the funds invested with the Johnstons was never repaid.
The Commonwealth Director of Public Prosecutions prosecuted the matter.
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Douglas Johnston guilty on nine dishonesty charges after sting on AFL Collingwood members

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An architecturally designed six-bedroom home in Warrandyte, Victoria has hit the market. 
It has been offered by Adele Kocuk and Sam Kocuk from Barry Plant Doncaster East. 
Set on a 0.41 hectare block, the interior of the four-level home at <a href="https://www.realestate.com.au/property-house-vic-warrandyte-131147222" target="_blank">9 Bellbird Place </a>was designed by Shayanna Blaze.
The private fourth level comes with master bedroom, dressing room, hotel-style ensuite and sweeping views.
The four-bedroom children's wing features rumpus, study station and two chic bathrooms with rose gold-dipped tapware.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/9/warrandyte%203.jpg" alt="">
The private guest quarters comprises living area, robed bedroom and deluxe bathroom.
The home has full 'Smart House' capabilities with features including C-Bus automation, Sonos sound system, CCTV, handmade Italian lighting, four-stop lift, hydronic floor heating, automated blinds, fully-automated saltwater swimming pool. 
The 2018 FIAA Kitchen of the Year features high-end Miele integrated appliances (including a Mastercool fridge), Miele Concierge Service, island bench, electronic drawers, full Butler's pantry.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/9/warrandyte%202.jpg" alt="">
Other highlights include theatre room, home office, gym room, multiple outdoor entertaining areas, gas-mains outdoor kitchen, cellar and huge eight-car garage.
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Six bedroom Bellbird Place, Warrandyte trophy home listed

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The designer hobby farm Kettlesville, in Congewai, south of Millfield, has sold after having had its price revised.
The 39 hectare property, complete with four pasture improved paddocks for horses or livestock, initially came with $2.4 million hopes early last year.
Now Sydney Sotheby's International agents Stuart Davies and Heath Bird are asking $1.95 million for the property that last traded for $280,000 in 2001.
The property has two homes on Listers Lane, Congewai.
The main residence holds the master bedroom, which is accompanied by a walk in wardrobe, bathroom, home office, wine cellar and an open plan kitchen, living and dining space.
The purpose-built second dwelling, which is a guest house, has a further four bedrooms, each with their own ensuite.
Dividing the homes is a saltwater pool.
The grounds have an outdoor fire pit.
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Kettlesville at Congewai sold after one year on market

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Reigning world target crossbow champion Stuart Atkins and his wife Frances are selling their Hume property ahead of a relocation to the UK for their sport.
Those who have made the trip along the Hume Highway, past Yass and Bowning, may be familiar with the hill that sits atop the Hume Highway.
The site is on the market with real estate agents George Southwell and Dominic Johns, of Ray White Rural Canberra and Yass.
“It’s not too often that you get the opportunity to purchase such a landmark, that thousands of people drive past every day,” Southwell said.
“The views are amazing over the Yass Valley to the Brindabellas and beyond, overlooking the centre of our democracy.
“Few people know that a paddock on the property was once a World War 1 rifle range.
“The property has many interesting landforms, it is one of the only opportunities I have heard of to own a dormant volcano.”
<a id="LPlnk379381" href="http://ecomms.raywhite.com/collect/click.aspx?u=jRYOrR8N39R+6hBQZ7yXMt0Z3VIjNMZGSC5S/8OTYRL1I4RIyIuBgjh2KzJffc1Q&amp;rh=ff004b5478c644f4ab818579b2418862fc9da841" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Bowning Hill</a> (pictured above) is 150 acres and the adjoining vacant block, <a id="LPlnk636818" href="http://ecomms.raywhite.com/collect/click.aspx?u=jRYOrR8N39QzG/Nyy8oj1JiKzK4T2JutIYGrUDz5CMLJvErwc0mbzq3lQxcEvdL5H1aezRyDZrsfYN4yg+AYwRfAH5E0IU+rWMh+ZAgTHTfl3x0STFT5sf8/7Shfsibg2oPaknQVQq8=&amp;rh=ff004b5478c644f4ab818579b2418862fc9da841" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable">Northside</a> (pictured below) is 51 acres, with subdivision consent, subject to final registration. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/9/northside%20.jpg" alt="">
The two lots will be sold to facilitate a relocation overseas for the vendors.
Atkins is returning to Germany this month to defend his world title.
“When we first bought the property in 1997, it was just one big block and we’ve created it into a small farm by making five paddocks,” he said.
“We improved the place with removal of weeds and made it quite accessible for the stock.
“It also has an abundant wildlife population too.
“We have sugar gliders, wombats, lizards, birdlife, kangaroos, rock wallabies and wedge tail eagles living on the hill, with echidnas in the garden digging their nests.”
Ray White marketing agent George Southwell said the likely buyer may be an introductory level farmer or a professional seeking a tree-change weekender.
“The Atkins’ have turned a vacant block into a true small farm and Frances has been leading the charge with fine wool production,” he said.
“Her most recent yield was 16.2 micron, which is an awesome achievement with their smaller line of sheep which are easily managed.
“The property includes a single stand shearing shed with covered room for roughly 100 head, however many uses could be adapted by new owners from an outdoor sports destination, suitable family property or even a great property to retire to.”
The Northside site is a blank canvas of bushland country set off the Hume Highway allowing for ease of access to Canberra in just under an hour and Yass in under ten minutes.
Bowning Hill includes a four bedroom and two bathroom home with dual occupancy potential. 
The owners have hosted the annual “Walk the Bowning Hill” charity fundraiser at their property for the past six years.
“The walk has raised $20,000 over six years,” Mrs Atkins said. 
“Locals love walking the hill, which has 360-degree views and on a clear day you can see the Black Mountain Tower in Canberra.
“The home is a four-bedroom PAAL kit home; with the highest point of the house being three metres off the ground.
“We’ve held some great parties on the big covered three-side deck and in the shearing shed.
“The gardens are all set up: mostly natives and some fruit trees.
“We have a beautiful aspect, with stunning views looking down the Murrumbidgee valley and the Brindabellas, but very secluded and serene.
“For winter there’s a beaut wood heater, and during the summer we use the evaporative cooler.”
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World champ sells dormant volcano rural retreat 

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The Melbourne suburb of Mount Waverley is host to the highest volume of auctions this weekend, with 10 homes set to go under the hammer, according to CoreLogic.
Next busiest are Glen Waverley and Reservoir, also in Melbourne, with nine scheduled auctions each, along with the Sydney Suburb of Surry Hills.
This week, the number of auctions scheduled to take place across the combined capital cities is expected to fall, with 1,144 currently being tracked by CoreLogic, down from the 1,479 auctions held last week at final results.
Over the same week, last year a much higher 2,279 auctions took place across the capital cities.
Both Melbourne and Sydney are expected to see a decrease in activity this week, with 500 homes scheduled for auction across Melbourne, while Sydney is set to host 431 auctions, decreasing on the 672 and 539 auctions held last week respectively.
The smaller auction markets will also see a lower volume of homes auctioned week on week with the exception of Adelaide where more auctions are scheduled and Tasmania where there is no change.
<img src="https://www.urban.com.au/images/2019/5/9/May%2011%20upcoming%20auctions%204.JPG" alt="">
The busy auction weekend in Mount Waverley sees <a href="https://www.realestate.com.au/property-house-vic-mount+waverley-130926706" target="_blank">7 Annesley Court</a> (pictured in title) offered.
The property going under the hammer is a five bedroom three bathroom house.
It comes with an indicative price guide of $2,100,000 - $2,310,000.
<img src="https://www.urban.com.au/images/2019/5/9/May%2011%20upcoming%20auctions%202.JPG" alt="">
Another example of the breadth of auctions taking place in Mount Waverley is <a href="https://www.realestate.com.au/property-townhouse-vic-mount+waverley-127599530" target="_blank">1/22 Surrey Road</a> (pictured above).
The property going under the hammer is a four bedroom three bathroom townhouse.
It comes with an indicative price guide of $1,300,000 - $1,420,000.
<img src="https://www.urban.com.au/images/2019/5/9/May%2011%20upcoming%20auctions%203.JPG" alt="">
A third property going to auction in Mount Waverley this week is <a href="https://www.realestate.com.au/property-house-vic-mount+waverley-130938934" target="_blank">13 Biscayne Drive</a> (pictured above).
The property going under the hammer is a three bedroom one bathroom house. 
It comes with an indicative price guide of $1,250,000 - $1,350,000.
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Mount Waverley set to be busiest weekend auction hotspot

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GUEST OBSERVATION
The NBN was touted as <a href="https://theconversation.com/the-nbn-how-a-national-infrastructure-dream-fell-short-77780" target="_blank">dream infrastructure</a>, and the Coalition says it is close to completing the <a href="https://www.mitchfifield.com/2019/04/nbn-marks-10-years-on-track-for-2020-completion/" target="_blank">A$50 billion national broadband network</a>.
But Australia recently slipped three spots to <a href="https://www.smh.com.au/federal-election-2019/australia-drops-to-62nd-in-global-broadband-speed-rankings-20190428-p51hz2" target="_blank">place 62nd in global broadband rankings</a>, with our average download speed of 35.11 Mbps far below the global average of 57.91 Mbps.
Labor has ruled-out a large scale upgrade of the NBN if it wins the 2019 federal election, saying flaws in the NBN are due to “<a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2019-04-23/what-happened-to-superfast-nbn/11037620?pfmredir=sm" target="_blank">six years of vandalism</a>” by the Coalition government.
In reality it’s hard to get an accurate picture on the balance of NBN technologies that are already in place in Australia. To get around this opacity, we used the “<a href="https://www.nbnco.com.au/connect-home-or-business/check-your-address" target="_blank">check your address</a>” tool on the NBN website as a way to collect data on the footprints of technologies currently or about to be in place in three Australian metropolitan cities of Sydney, Melbourne and Brisbane.
The data suggests around half (40-60%) of homes in the three cities only have access to very old technology: hybrid fibre-coaxial (HFC). For people in these residences, access to the so-called “fibre network” remains only a fairy tale.
<a href="https://images.theconversation.com/files/272670/original/file-20190506-103078-1ki8l6a.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/272670/original/file-20190506-103078-1ki8l6a.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
Around 55% of homes have old NBN technology in Sydney. Green areas represents addresses with fibre technology (FTTX) and red areas represent addresses with older hybrid fibre-coaxial/satellite NBN (HFC/Sat). <a class="source" href="https://www.nbnco.com.au/connect-home-or-business/check-your-address" target="_blank">Tooran Alizadeh</a>, Author provided
Real data on the NBN
Lack of data transparency is a vexing aspect of the NBN. In our experience, <a href="https://www.nbnco.com.au/" target="_blank">NBN Co</a> does not disclose meaningful information on service footprints in a single, usable dataset. This makes it difficult to evaluate outcomes and perform policy analysis associated with the service.
Nevertheless, our latest research has collected some data we believe was undisclosed previously.
Over December 2018 to February 2019, we used the “<a href="https://www.nbnco.com.au/connect-home-or-business/check-your-address" target="_blank">check your address</a>” search function on the NBN Co website along with <a href="https://www.sciencedirect.com/science/article/pii/S0308596118300363" target="_blank">basic data mining techniques</a> to extract data from a representative sample of all addresses across the three metropolitan regions of Sydney, Melbourne, and Brisbane.
We uncovered footprints of mixed-technology NBN, including current or planned fibre to the premises (FTTP), fibre to the node (FTTN), fibre to the building (FTTB), fibre to the curb (FTTC), hybrid fibre-coaxial (HFC), fixed wireless and satellite (Sky Muster).
Here we mainly focus on hybrid fibre-coaxial (HFC), which is the oldest technology component of the NBN. HFC is the cable network you might have connected to in the past to get Foxtel subscription TV.
<a href="https://images.theconversation.com/files/272691/original/file-20190506-103053-1a3f2e9.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/272691/original/file-20190506-103053-1a3f2e9.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
Around 42% of homes have old NBN technology in Melbourne. Green areas represents addresses with fibre technology (FTTX) and red areas represent addresses with older hybrid fibre-coaxial/satellite NBN (HFC/Sat). <a class="source" href="https://www.nbnco.com.au/connect-home-or-business/check-your-address" target="_blank">Tooran Alizadeh</a>, Author provided
Major cities rely on HFC
The three maps shown here represent the spatial presence of fibre infrastructure versus more inferior HFC/satellite NBN in three metropolitan regions of Sydney, Melbourne and Brisbane (In reality very few urban homes use satellite, as shown in bar graphs below).
The three maps suggest inferior NBN technology is in abundant use across all three metropolitan cities. 62% of all addresses in the greater Brisbane region, 42% of all addresses in Melbourne, and 55% of all addresses in Sydney are (or will soon be) connected to the NBN via HFC.
These figures are at odds with a recent claim by Minister for Communications Mitch Fifield that his government is rolling out “<a href="https://www.facebook.com/abcqanda/videos/418015455660247/?comment_id=10155958137691831&amp;comment_tracking=%7B%22tn%22%3A%22R%22%7D" target="_blank">a new network</a>” to the whole nation. For about half of the addresses in three major Australian metropolitan regions, the NBN “rollout” looks like a re-branding exercise using an old cable network.
<a href="https://images.theconversation.com/files/272692/original/file-20190506-103057-1k0iwn2.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/272692/original/file-20190506-103057-1k0iwn2.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
Around 62% of homes have old NBN technology in Brisbane. Green areas represents addresses with fibre technology (FTTX) and red areas represent addresses with older hybrid fibre-coaxial/satellite NBN (HFC/Sat). <a class="source" href="https://www.nbnco.com.au/connect-home-or-business/check-your-address" target="_blank">Tooran Alizadeh</a>, Author provided
Socioeconomic patterns of the NBN
To look at socioeconomic patterns of the NBN rollout, we used the <a href="http://www.abs.gov.au/ausstats/abs@.nsf/mf/2033.0.55.001" target="_blank">Australian Bureau of Statistics’ (ABS) socio-economic indexes for area (SEIFA)</a> and its index of Relative Socio-economic Advantage and Disadvantage (IRSAD) from 2016. We then cross examined the SEIFA data (divided into ten ranked groups known as “deciles”) with the NBN data extracted via the data mining exercise (described above).
It’s clear in the graphs below that a mix of both old and new technologies are in play across the three metropolitan regions of Sydney, Melbourne and Brisbane.
The analysis did not find any clear socioeconomic patterns comparing better-off SEIFA deciles of 8-10 versus worse-off deciles of 1-3. Nevertheless, the size of HFC adoption across the socioeconomic spectrum in all three major cities is quite concerning.
<hr>
<img src="https://images.theconversation.com/files/272949/original/file-20190507-103057-jeqzts.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""><img src="https://images.theconversation.com/files/272947/original/file-20190507-103078-rngyi4.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""><img src="https://images.theconversation.com/files/272950/original/file-20190507-103063-3hwc3g.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="">
Availabilities of different technologies across different socioeconomic deciles (1 = lowest socioeconomic status, 10 = highest) in Sydney, Melbourne and Brisbane. NBN technologies are FTTP (fibre to the premises), FTTN (fibre to the node), FTTB (fibre to the building), FTTC (fibre to the curb) and the older HFC (hybrid fibre-coaxial) and Sat (satellite).
<hr>
The second most dominant technology in the three major cities is fibre to the curb (FTTC). This is a technology that <a href="https://www.propertyobserver.com.au/https://www.abc.net.au/news/2018-04-08/nbn-launches-fibre-to-the-curb-technology/9631262" target="_blank">was only added to the mix 12 months ago</a>, as a partial solution <a href="https://www.afr.com/technology/web/nbn/nbn-halts-hfc-rollout-effective-immediately-as-issues-mount-20171127-gztg2i" target="_blank">in response to the mounting issues related to the HFC network</a>.
If it was not for this late addition to the network, the NBN footprint may have had an even higher dominance of old HFC technology than currently. It’s also clear that the rate of FTTC adoption in greater Brisbane is well below that in Melbourne and Sydney.
An NBN upgrade is inevitable
Since the announcement of mixed-technology NBN, experts have <a href="https://delimiter.com.au/2015/11/30/budde-says-he-warned-turnbull-about-optus-hfc-cable-issue/" target="_blank">warned against</a> the serious shortcomings of the old HFC technology.
While these were mostly ignored initially, Bill Morrow (then CEO at NBN) later admitted that NBN speed was slowed by <a href="https://www.theguardian.com/technology/2018/apr/27/nbns-speed-slowed-by-reliance-on-copper-network-its-ceo-admits?CMP=share_btn_tw" target="_blank">reliance on copper network</a>. Supporting this, an analysis by the Australian Communications and Media Authority (<a href="https://www.acma.gov.au/" target="_blank">ACMA</a>) revealed that the average household on the HFC network was reporting between <a href="https://www.acma.gov.au/-/media/Consumer-Interests/Report/PDF/Migrating-to-the-NBN--The-consumer-experience--Key-findings-from-analy-pdf.pdf" target="_blank">2 to 3.6 times more faults than those on fibre, and making between 3 and 5 times more complaints</a>.
It’s also been reported that about <a href="https://www.smh.com.au/business/companies/no-bells-or-whistles-labor-keeps-it-simple-with-its-nbn-plan-20190409-p51cce" target="_blank">40% of the NBN is fibre to the node (FTTN)</a> which has its own <a href="https://www.itnews.com.au/news/nbn-co-reveals-fttn-premises-that-never-hit-25mbps-peak-speeds-516849" target="_blank">fair share of issues</a>.
Interestingly, there have already been some partial upgrades within NBN Co’s plans, <a href="https://www.smh.com.au/business/companies/no-bells-or-whistles-labor-keeps-it-simple-with-its-nbn-plan-20190409-p51cce" target="_blank">as FTTC reportedly accounts for about 12% of the national network</a>, to serve the areas that were previously assigned to receive HFC.
Having said this, Labor’s latest announcement seems to be focusing on what can be described as “improving consumer experience” <a href="https://www.smh.com.au/business/companies/no-bells-or-whistles-labor-keeps-it-simple-with-its-nbn-plan-20190409-p51cce" target="_blank">without making any commitment for more fibre-to-the-premises (FTTP), or at least more fibre</a>.
We argue that for Australia and Australian major cities to be competitive on the global platform, an NBN update is inevitable.<img src="https://counter.theconversation.com/content/115131/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;">
Tooran Alizadeh, Senior Lecturer in Urbanism, Sydney Research Accelerator (SOAR) Fellow, University of Sydney
Edward Helderop, Postdoctoral researcher, Arizona State University
Tony Grubesic, Professor, Arizona State University
This article is republished from <a href="http://theconversation.com" target="_blank">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/around-50-of-homes-in-sydney-melbourne-and-brisbane-have-the-oldest-nbn-technology-115131" target="_blank">original article</a>.
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Around half of homes in Sydney, Melbourne and Brisbane have the oldest NBN technology

Developers and apartment buyers have a narrowing window of opportunity before Brisbane's Olympic infrastructure pipeline begins competing directly with residential construction, pushing up costs, tightening labour supply and making new projects increasingly difficult to deliver.

While Brisbane's apartment market continues to benefit from strong population growth and limited housing supply, industry research suggests the years leading up to 2027 could prove to be the most important period for developers looking to secure builders and buyers hoping to purchase before the next wave of price increases.

A new Colliers report, Brisbane 2032 Olympic and Paralympic Games: Creating Solutions, highlights the scale of the challenge. While thousands of new homes are planned across South East Queensland, the Brisbane Olympic Athletes Village alone will deliver more than 10,500 beds during the Games before being converted into around 1,750 to 2,000 apartments. Equivalent to almost two years of typical inner-city apartment supply, the project will also absorb a significant share of the construction workforce and building materials.

The broader construction pipeline paints an even clearer picture.

Construction Skills Queensland's Horizon 2032 report forecasts Queensland's annual construction pipeline will average $69 billion over the coming years before peaking at $75 billion in 2027-28. Demand for construction workers is expected to increase by 17 per cent to almost 150,000 people, with the industry facing an annual shortfall of around 19,000 workers that could blow out to as many as 35,000 during the peak construction period.

The Olympic venues, athletes village and supporting infrastructure will account for billions of dollars worth of work across South East Queensland through to 2032, creating intense competition for labour at a time when Australia's residential construction sector is already under pressure.

[smartcode_project:default project_id=150489 project_image_fid=373834]

Colliers Queensland Residential Director Andrew Scriven said the convergence of these projects is creating a clear window of opportunity for both developers and buyers.

"From 2027 onwards, the market will shift dramatically," Scriven said.

"Labour will increasingly be locked into government-led infrastructure and Olympic projects, which means private residential developments will face higher costs and tighter margins. The developers who move now are the ones most likely to get projects off the ground."

Scriven said the same dynamic would also affect buyers, with fewer apartment projects expected to launch once construction capacity tightens.

"If you're looking to change your lifestyle over the next five years, now is your window of opportunity to buy."

[smartcode_project:default project_id=150713 project_image_fid=373827]

Developers are already positioning themselves ahead of that window.

Following the success of Monarch at Toowong, Consolidated Properties is preparing to launch two new Brisbane apartment projects in the second half of 2026. They include <a href="https://www.apartments.com.au/new-apartments/gloriette-30-bedivere-street-yeerongpilly-qld-4105">Gloriette</a> at Yeerongpilly Green, a 25-storey tower within one of Brisbane's key Olympic precincts, and <a href="https://www.apartments.com.au/new-apartments/castile-47-skyring-terrace-newstead-qld-4006">Castile</a>, a recently approved 25-storey riverfront development at 47 Skyring Terrace in Newstead.

Hutchinson Builders will deliver both projects, with early works already underway at Yeerongpilly and Newstead expected to commence later this year.

The timing comes as Brisbane's fundamentals continue to strengthen, with strong interstate migration, population growth and vacancy rates remaining below 1.5 per cent.

Colliers Queensland researcher Pragya Sharma said Greater Brisbane is forecast to require around 40,000 new apartments between 2021 and 2031.

"There's a real mismatch emerging between when housing is needed and when it will be feasible to build," Sharma said.

"As a result, the period leading up to 2027 presents a key window of opportunity for developers to secure approvals, funding and construction capacity, while buyers will have greater choice before supply constraints intensify."

Colliers research outlines a critical pre-2027 window to start residential projects before labour squeeze: now is the time to buy

Joel Robinson

Developers, buyers on watch in South East Queensland ahead of construction crunch: Colliers

It's taken less than nine months for developer Sherpa Property Group to sell out all 51 apartments in its <a href="https://www.apartments.com.au/new-apartments/flourish-oasis-palm-beach-7-9-sixth-avenue-palm-beach-qld-4221">Flourish Oasis</a> development in <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a>, over a year before its anticipated completion.

&nbsp;

Located at 7-9 Sixth Avenue, the $67 million development has resonated strongly with both local owner-occupiers and downsizers seeking high-quality apartments within walking distance of the beach, dining precincts and everyday amenities.

[smartcode_project:default project_id=151449 project_image_fid=357458]

Christie Leet, Founder of <a href="https://www.apartments.com.au/developers/sherpa-property-group">Sherpa Group</a>, said the sell-out reflected both the strength of the Palm Beach market and the success of Sherpa's community-first approach to development.

"The sell-out of Oasis is a fantastic outcome and reinforces the strong demand we're seeing for thoughtfully designed apartments in lifestyle locations," Leet said.

"From the outset, our vision was to create a development that genuinely enhanced the Palm Beach community while providing residents with exceptional homes and wellness-focused amenities.

"We've been incredibly encouraged by the level of local support throughout the campaign, 72.5 per cent of buyers are locals, with a significant proportion of purchasers choosing Oasis as their future home rather than an investment."

[smartcode_project:default project_id=151449 project_image_fid=357463]

Construction is now progressing following development approval, with trusted builder LPS Group delivering the project and completion anticipated in Q3 2027.

Oasis forms part of Sherpa Group's successful Flourish collection, which has become recognised for its focus on wellness, community and elevated coastal living.

[smartcode_project:default project_id=151449 project_image_fid=357469]

Residents will have private access to a rooftop amenity space featuring a pool, gym, sauna, steam room, hot and cold plunge pools, spa and barbecue facilities.

"The success of Oasis demonstrates that buyers continue to prioritise quality, location and lifestyle," Leet said.

"We are proud to have delivered a project that has resonated so strongly with the market and look forward to bringing Oasis to life for our future residents."

Sherpa recently launched <a href="https://www.apartments.com.au/new-apartments/flourish-soleira-palm-beach-1150-1160-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a>, its third instalment of the Flourish brand in Palm Beach following Flourish Oasis and <a href="https://www.apartments.com.au/new-apartments/amargo-6-12-sixth-avenue-palm-beach-qld-4221">Flourish Amargo</a>.

[smartcode_project_cta:default project_id=151449]

Sherpa sells out Flourish Oasis in booming Palm Beach

Urban Property Group's <a href="https://www.apartments.com.au/new-apartments/la-vera-macquarie-park-94-talavera-road-macquarie-park-nsw-2113">La Vera</a> is leading the next phase of Macquarie Park's residential evolution, with the new apartment development set to become the first of several new apartment projects in the precinct to complete.

The 169-apartment building has now topped out ahead of its scheduled completion in the third quarter of 2026, as new residential investment continues to reshape one of Sydney's largest employment hubs into a true mixed-use precinct.

[smartcode_project:default project_id=134951 project_image_fid=368645]

Cox Architecture has designed La Vera to capture the best of its unique positioning on Talavera Road, orienting the building towards Lane Cove National Park.&nbsp;The building features a sculpted northern façade with flowing curves inspired by the surrounding landscape, while its city-facing elevation adopts a more structured architectural expression to maximise skyline views.

"The vision for the project was to conceive a building that adopted an organic and curvilinear form to the northern portion that faces the Lane Cove National Park," <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a> Director Felipe Miranda said.

"The residents that reside in the northern portion of the building benefit by having beautifully crafted curved balconies that speak to the natural context and heighten the relationship of their internal living spaces to the external balconies."

[smartcode_project:default project_id=134951 project_image_fid=358802]

La Vera offers a diverse mix of one, two, three, and four-bedroom configurations, with prices currently starting from $740,000. Buyers so far have been a mix of Sydney-based investors,&nbsp;metro commuters, owner-occupiers and downsizers from surrounding North Shore suburbs.

Both investors and owner-occupiers have been drawn to La Vera's proximity to Macquarie University, Macquarie University Hospital, Macquarie Centre and the Sydney Metro, infrastructure that supports both strong rental demand and a convenient lifestyle for residents.

The apartments feature full-height glazing, timber flooring throughout living areas, stone kitchen benchtops, SMEG appliances, floor-to-ceiling bathroom tiling and ducted air conditioning.

Residents will have access to a rooftop recreation level featuring a swimming pool, sauna, barbecue facilities and landscaped relaxation areas, complemented by additional communal space at ground level. Many apartments enjoy uninterrupted views across Lane Cove National Park, reinforcing the project's connection to its natural setting.

[smartcode_project:default project_id=134951 project_image_fid=364551]

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a>, a family-owned developer and builder with nearly four decades of experience, holds a 4.5-star iCIRT rating and was Australia's first developer to introduce 10-Year Latent Defects Insurance (LDI). La Vera is the first apartment development in <a href="https://www.apartments.com.au/developments/macquarie-park-nsw-2113">Macquarie Park</a> approved to offer the additional insurance protection, alongside a five-year warranty on SMEG appliances.

Urban Property Group CEO Patrick Elias said the additional protection reflects changing buyer expectations in the off the plan market.

"Consumers are a lot more weary and a lot more concerned in buying off the plan than they ever have been. Having LDI is a tool to portray the confidence that we have in our product, and a confidence we want buyers to share," Elias said.

Following completion of the building later this year, buyers will move into their apartments well before Christmas.

[smartcode_project_cta:default project_id=134951]

La Vera closes in on completion as Macquarie Park continues residential transformation

Brisbane developer Red &amp; Co's decision to include dual key apartments in its debut Gold Coast apartment development, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO Varsity Lakes</a>, is proving to be one of the project's biggest drawcards, with buyers quickly snapping up the flexible residences.

More than half of the project's 36 dual key apartments have already sold, helping drive COMO beyond the 50 per cent sold mark within the first month of launch.

The strong response highlights growing demand for apartment designs that can adapt to changing lifestyles, with buyers increasingly looking for homes that accommodate multi-generational living, provide rental income opportunities or simply offer greater flexibility over time.

Located on the shores of Lake Orr, COMO will deliver 156 apartments across 16 levels, with the dual-key residences forming a limited release within the broader development.

Each combines a primary two-bedroom apartment with a fully self-contained studio on a single title, connected by a shared foyer and lockable internal door. The design allows owners to house ageing parents, adult children or guests while maintaining privacy, or lease the secondary residence to generate additional income.

Just 17 of the original 36 dual key apartments remain available.

[smartcode_project:default project_id=135546 project_image_fid=367096]

The innovative configuration combines two fully self-contained residences on a single title, typically comprising a primary two-bedroom apartment alongside a separate studio residence, connected via a shared foyer and lockable internal door.&nbsp;

The model is proving particularly attractive to owner occupiers navigating changing family dynamics and the realities of the current housing crisis.&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363511]

<a href="https://www.apartments.com.au/project-marketer/npa">NPA</a>&nbsp;CEO Andrew Erwin said dual key living was resonating strongly with modern buyers because it delivered both financial flexibility and practical lifestyle benefits.&nbsp;

“The housing crisis and rising cost of living are fundamentally changing how Australians think about home ownership,” Erwin said.&nbsp;

“Dual key apartments provide a genuine solution for families who want to stay connected while maintaining independence. Parents can help adult children save for a future home, ageing parents can remain nearby without moving into aged care, and owners still retain privacy and flexibility.

“Importantly, buyers are also recognising the financial advantages. It creates the opportunity to generate additional income from part of the home without the holding costs associated with owning a separate investment property.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363509]

Unlike traditional dual occupancy arrangements, the residences operate under a single title, meaning owners only incur one set of body corporate fees, council rates and holding costs.&nbsp;

The secondary residence can also evolve over time - functioning as guest accommodation, a home office, creative studio or private retreat before later becoming an income-producing asset.

<a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a>&nbsp;Director and Co-Founder David Laverty said the strong early sales reflected growing buyer urgency and changing priorities within the market.&nbsp;

“Securing more than half of COMO’s residences within such a short timeframe is an outstanding result and a clear endorsement of both the design and location,” Laverty said.&nbsp;

“Buyers are responding to the combination of location, connectivity and amenity, but ultimately it’s value relative to other East Coast markets that is driving enquiry.”&nbsp;

“We’re also seeing strong interest from owner occupiers looking for homes that can adapt with them over time. Flexibility has become one of the most important considerations for buyers in today’s market.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363515]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, COMO features a mix of one-, two- and three-bedroom residences with 2.7-metre ceilings and larger-format floorplans aimed at owner occupiers, downsizers and lifestyle-focused buyers.&nbsp;

The development will feature an extensive rooftop recreation and wellness offering including a 25-metre lap pool, sundeck, barbecue and dining areas, gym, sauna, plunge baths, landscaped gardens, wellness spaces and rooftop pickleball and paddleball courts.

The remaining dual key apartments range from 137 sqm to 167 sqm and include generous three-bedroom layouts with separate self-contained studio accommodation and dual parking.&nbsp;

Erwin said the dual key concept represented a broader shift in how Australians would live in the future.

“People want homes that can evolve with their lives,” he said.&nbsp;

“A dual key apartment can suit a family today, support an ageing parent tomorrow, and potentially generate income later on. That adaptability is becoming incredibly valuable in the current environment.”

Prices currently range from $2,115,750 to $2,583,000.&nbsp;

[smartcode_project_cta:default project_id=135546]

Inter-generational living drives demand for COMO’s dual key apartments as housing pressures reshape buyer priorities 

Builder-developer&nbsp;<a href="https://www.apartments.com.au/developers/ceerose">Ceerose</a> has doubled down on its Leichhardt ambitions, lodging its second State Significant Development Application (SSDA) in the suburb in the last six months.

Their newest proposal seeks to transform a former industrial precinct into a new residential community centred around the adaptive reuse of one of the site's heritage warehouse buildings.

The new project, on a 6,930 sqm block at&nbsp;<a href="https://www.apartments.com.au/new-apartments/40-76-william-street-leichhardt-nsw-2040">40–76 William Street</a>, will bring more than 200 apartments to a suburb that has seen little to no new supply in recent years. It follows Ceerose's late 2025 SSDA for a mixed-use apartment project on nearby Parramatta Road, signalling the developer's growing investment in Sydney's Inner West.

Ceerose Founder Edward Doueihi told Apartments.com.au the developer’s long-standing presence in Leichhardt and the Inner West had given it a strong understanding of how the area has evolved and where its future opportunities lie.

“Ceerose has had a long-standing presence in Leichhardt and the Inner West, giving us a unique understanding of the area’s evolution and future potential,” Doueihi said.

“Having delivered projects throughout the region, we have witnessed the suburb’s transformation first-hand and understand the opportunities for its continued growth.”

Doueihi said that understanding also informed the planning process, with a comprehensive Stakeholder Engagement Outcomes Report prepared before the application was lodged.

The report identified the key issues and concerns raised by neighbouring residents and other stakeholders, allowing those matters to be considered and incorporated into the design where appropriate.

He said the delivery of additional housing would also play an important role in supporting the revitalisation of Norton Street and the Italian Forum.

“By increasing the local residential population, the development is expected to strengthen demand for local businesses, encourage further investment, and help restore the vibrancy that made the precinct a thriving destination in the early 2000s.”

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="7258c54c-8167-479e-8361-2d5fca9915b4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010B%20-%20CGI%20-%20View%202.jpg?VersionId=S9DQfxu_jpcB5LrAEYFUbyMzg5odW6i5" />

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, the redevelopment would involve the demolition of four existing industrial buildings while retaining and adaptively reusing the site's most significant warehouse. The retained structure would anchor a new residential precinct comprising five interconnected buildings arranged around a large central landscaped courtyard, with heights stepping from five storeys along the surrounding residential streets to 11 storeys at the William Street corner.

According to the Architecture Design Report by Woods Bagot, the proposal "seeks to create a residential village centred around a generous green heart while celebrating the site's industrial heritage through the adaptive reuse of the existing warehouse building."

The development would comprise 203 apartments, with 188 proposed as build-to-sell residences, alongside 15 affordable housing apartments.

Rather than treating the retained warehouse as a standalone heritage object, Woods Bagot has sought to weave the site's industrial history throughout the masterplan. The proposal retains the north and west facades of the landmark corner warehouse, while new buildings reinterpret the site's brick-and-steel industrial language through their material palette and architectural expression.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="9e8c64c2-881b-49e1-8c90-6b6acaaa45b6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010C%20-%20CGI%20-%20View%203.jpg?VersionId=Qm8_8H_Xrg_sc4Mdjc59vlAcKF_5wRTb" />

The design is organised around what Woods Bagot describes as a "green heart", a landscaped communal open space that reinstates the leafy character removed when the site became an industrial storage facility. A new pedestrian laneway running through the site would improve permeability between William, North and Francis streets, linking residents through landscaped public spaces while activating the ground plane.

Residents would have access to communal gardens and shared recreation areas distributed throughout the development. Sustainability has also been prioritised, with the project targeting an average 7.9-star NatHERS rating. Proposed initiatives include rooftop solar generation, rainwater harvesting, passive solar design, naturally ventilated lobbies, extensive cross-ventilation and the reuse of existing building fabric to reduce embodied carbon.

The adaptive reuse strategy became a defining feature of the application after heritage investigations found only one of the site's industrial buildings could feasibly be retained. The Heritage Impact Statement concludes that preserving the key warehouse façades while referencing the site's industrial character throughout the new development provides an appropriate balance between renewal and conservation.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="efffafdb-594f-4e2b-a067-921fd51c05e1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010D%20-%20CGI%20-%20View%204.jpg?VersionId=DPmE4.k16YRt0i27hEZVtJAffarpvUfx" />

"Retention and adaptation of the site buildings has been explored but found not to be feasible except for the tallest building, whose street facades will be retained," the heritage report states.

"The proposed building will interpret the brick and steel character of the subject site, including reuse of some components and construction of a large 'sawtooth' structure in the proposed open space."

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="3bfef2b5-83f5-40cd-9cab-767092f34266" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010E%20-%20CGI%20-%20View%205.jpg?VersionId=7asb3i_ql4ybbuJOUb5UHBEIy0Q9t.DF" />

The William Street site is located around 300 metres from Leichhardt North Light Rail station and a short walk to Norton Street's retail, dining and hospitality precinct. The surrounding area has increasingly become a focus for urban renewal given its proximity to public transport and the Parramatta Road corridor.

Doueihi founded Ceerose in 1998 and has grown the business to become one of Sydney's more active apartment developers in recent years, with completed projects including The Alex Collective in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay. They are currently delivering Belgravia, 17 luxury apartments in Potts Point.

Staff reporter

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