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A four-bedroom home on Laura Street in Seaforth was recently marketed with virtual furniture in its imagery, given the house was empty.
The three-level, four-bathroom home was marketed as a blank canvas, in need of some refurbishment.
{yoogallery src=[images/stories/2013/11/06/sea1]}
Photos: Seaforth house without furniture
It passed in at its weekend auction but sold for $3.5 million plus on November 4 through Glen Wirth and Marijke D'Crus of <a target="_blank" href="https://www.realestate.com.au/property-house-nsw-seaforth-115037375">Richardson and Wrench</a>.
Wirth says virtual furniture enhances the photos and a lot of people can’t imagine what a room might ultimately look like with furniture in it.
{yoogallery src=[images/stories/2013/11/06/sea2]}
Photos: House with virtual furniture
Wirth says they were able to achieve the same goal as staged furniture, but for only a few hundred instead of a few thousand.
<img alt="poll-results-nov-8" height="133" width="488" src="/images/stories/2013/11/08/poll-results-nov-8.gif">
 
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po-LsXgBTHBmX

Does virtual furniture assist property marketing campaigns?

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1) Which Melbourne suburb is to feature two new boutique apartments on the same street?
2) Which development features a life-like experience at its display suite? 
3) Where is the potentially haunted Bushranger Hotel located?
4) What is the name of the bankrupt car dealer whose mortgagee secured $7.2 million?
5) Who was featured in our ‘Day of the life’ section this week?
6) Which area is nearing its 2010 peak?
7) Who does Terry Ryder say Australian’s should fear?
8) What does HIA urge the federal government to scrap?
9) Gladstone median rents have been recording falls of up to how much? 
Click through to the next page to reveal the answers
 
<hr class="system-pagebreak">
Answers
<ol>
<li><a href="https://www.propertyobserver.com.au/victoria/hawthorn-east-to-welcome-two-boutique-developments-only-metres-apart/2013102865991" target="_blank">Hawthorn East</a></li>
<li><a href="https://www.propertyobserver.com.au/developments/caydon-s-stk-development-impresses-with-a-life-like-experience/2013103065799?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=newdevelopments" target="_blank">S.T.K</a></li>
<li><a href="https://www.propertyobserver.com.au/news/potentially-haunted-bushranger-hotel-in-collector-nsw-on-the-market/2013103066057?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=newsplus" target="_blank">Collector, NSW</a></li>
<li><a href="https://www.propertyobserver.com.au/news/car-dealer-rick-damelian-s-mortgagee-secures-72-million-in-mcmahons-point/2013102765971?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=trophyhomesextra" target="_blank">Rick Damelian</a></li>
<li><a href="https://www.propertyobserver.com.au/residential/a-day-in-the-life-of-a-locksmith-unlocking-security-secrets/2013102966004?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=editor%27spicksextra" target="_blank">A Locksmith</a></li>
<li><a href="https://www.propertyobserver.com.au/news/suburb-spotlight-the-waverley-area-nearing-its-2010-peak/2013103066003?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=newsplus" target="_blank">Waverley</a></li>
<li><a href="/news">Developers marketing to Chinese buyers</a></li>
<li><a href="https://www.propertyobserver.com.au/news/hia-urges-the-federal-government-to-scrap-the-carbon-tax/2013103166042?utm_source=po&amp;utm_medium=aida&amp;utm_campaign=newsplus" target="_blank">Carbon Tax</a></li>
<li><a href="/news">$120</a></li>
</ol> {module How many questions did you get right?}
 
 
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Property Trivia: How close were you watching this week?

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There are a number of free calculators on the Internet, including MoneySmart’s that you should consider. You can input the new costs and charges, and see what the result is from each product you are considering.
Ensure you research your lender and what support there is for customers.
<hr>
This article is from Property Observer's free ebook <a target="_parent" href="http://propertyobserver.com.au/ebooks/free-ebook-mastering-the-art-of-refinancing-12-tips-for-success-and-key-things-to-consider">Mastering the Art of Refinancing: 12 tips for success and key things to consider</a>.
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Thoroughly compare loan options

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It's Halloween. Over the years at Property Observer, some fairly horrific homes, and commercial sites, have been written about.
We've compiled the top five, and asked you which creeped you out the most.
1) <a href="https://www.propertyobserver.com.au/commercial/infamous-snowtown-bank-for-sale-title-tattle/2012021953447" target="_blank">SNOWTOWN BANK</a>
Convicted murderers John Justin Bunting and Robert Joe Wagner used this former South Australian bank's vault to store their dismembered victims’ bodies in barrels in 1999. Eleven people were killed between 1992 and 1999, with eight bodies stored in barrels over this time.
It was then used for the film Snowtown. It was listed with a $200,000 price guide and <a href="https://www.propertyobserver.com.au/south-australia/infamous-snowtown-bank-sells/2012090256364" target="_blank">ended up selling for around $185,000</a>. <img src="/images/stories/snowtown1.jpg" style="margin: 5px auto; display: block;"> 2) <a href="https://www.propertyobserver.com.au/auctions/north-epping-home-where-lin-family-was-murdered-listed-for-march-auction/2012022353531" target="_blank">NORTH EPPING HOME</a>
This North Epping home where five members of the Lin family were murdered was listed for March 22 auction in 2012. It was sold to the Lin family in October 2001 for $575,000.
The property reportedly sold for $766,000 to a family aware of the history of the property.
<img src="/images/stories/2013/10/31/m_epping.jpg" alt="m_epping" width="400" height="225" style="display: block; margin-left: auto; margin-right: auto;"> 3) <a href="https://www.propertyobserver.com.au/residential/cremorne-house-of-the-murdered-michael-mcgurk-sold/2011092951744" target="_blank">CREMORNE BUNGALOW</a>
Esslemont, a 1916 Californian bungalow in Cremorne, has been sold by Kimberley McGurk. McGurk's property developer husband, Michael McGurk, was shot and murdered outside the Cranbrook Avenue property in September 2009.
It was later taken off the market in 2011.
<img src="/images/stories/2013/10/31/m_mcgurk.jpg" alt="m_mcgurk" width="400" height="225" style="display: block; margin-left: auto; margin-right: auto;">
 
4) <a href="https://www.propertyobserver.com.au/victoria/point-nepean-quarantine-station-listed-for-rent/2013050961164" target="_blank">NEPEAN PARK QUARANTINE STATION</a>
As part of its plan to develop Point Nepean National Park, the Victorian government was seeking expressions of interest from leasehold operators of it heritage listed quarantine station.
<img src="/images/stories/2013/05/quarantinemay9one.jpg" alt="quarantinemay9one" width="470" height="279">
The site was developed following the tragic arrival of Ticonderga, a ship that sailed from Birkenhead England but was overrun with yellow fever during its 80-day journey.
<img src="/images/stories/2013/05/quarantinemay9six.jpg" alt="quarantinemay9six" width="470" height="320">
According to reports at the time, 100 people of the 795 passengers onboard died and there was not enough room to house all the survivors within the station and many died in tents surrounding it. Others, lured by gold escaped the confines. The property was used as a quarantine camp in 1954 when 113 army members onboard the Strathaird, were quarantined with smallpox.
{yoogallery src=[images/stories/2013/05/may9quarantine]}
Images courtesy of the State Library of Victoria and the Point Nepean Community Trust.
 5) <a href="https://www.propertyobserver.com.au/leisure/haunted-170-year-old-victorian-bluestone-pub-in-darlington-sells/2012083156335" target="_blank">DARLINGTON BLUESTONE PUB</a>
An 1842-built bluestone pub in Darlington in south-west Victoria, halfway between Ballarat and Warrnambool has sold for $274,000.
The Elephant Bridge Hotel, named after the nearby basalt Mount Elephant, comes with seven rooms and lounge, dining and bar areas... It’s also supposedly haunted by ghost of Adeline Eliza Satchwell, who died in 1943 at age 83.
"The ghost wasn’t there bidding or there in attendance," the agent said.
{yoogallery src=[images/stories/2012/08/aug31pub]}
 Do you remember a property story that creeped you out more? Send yours to news@propertyobserver.com.au
{module Which of the above properties did you find most creepy?}
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The creepiest properties ever written about on Property Observer

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While exit fees are no longer allowed (on loans from 1 July 2011), you will want to be aware of any costs you may incur.
<hr>
This article is from Property Observer's free ebook <a target="_parent" href="http://propertyobserver.com.au/ebooks/free-ebook-mastering-the-art-of-refinancing-12-tips-for-success-and-key-things-to-consider">Mastering the Art of Refinancing: 12 tips for success and key things to consider</a>.
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Determine the costs of leaving your current loan

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This tweet comes with a warning attached about relying on pre-approvals.
The <a target="_blank" href="https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&amp;objectid=11148369">New Zealand Herald reports</a> that an Auckland man, after letter dropping to find a potential property to buy, had his $800,000 pre-approved home loan withdrawn within 24 hours.
He had a $60,000 deposit and the loan was pre-approved on September 3 by the Bank of New Zealand (BNZ).
<blockquote class="twitter-tweet">
An Auckland man is furious BNZ withdrew an 800k pre-approved home loan less than 24-hours after giving the OK: <a target="_blank" href="https://t.co/vBhmJHqe1H">https://t.co/vBhmJHqe1H</a>
— nzherald (@nzherald) <a target="_blank" href="https://www.propertyobserver.com.au/https://twitter.com/nzherald/statuses/395263004197281793">October 29, 2013</a>
</blockquote>
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Pre-approved loan withdrawn within 24 hours

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First things first, head to your current lender and tell them why you’re considering refinancing. See what they can offer you, and what better rates they may suggest, before hitting the streets looking for something else. Many lenders will try their hardest to keep their existing clients.
<hr>
This article is from Property Observer's free ebook <a target="_parent" href="http://propertyobserver.com.au/ebooks/free-ebook-mastering-the-art-of-refinancing-12-tips-for-success-and-key-things-to-consider">Mastering the Art of Refinancing: 12 tips for success and key things to consider</a>.
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Talk to your current lender first

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Current rules under the National Consumer Credit Protection Act require lenders to make inquiries about your situation, and your objectives. You’ll want to be aware of your future goals, and have them noted down. Consider any life changes that may occur or personal plans, such as to take holidays, start a family or change careers.
This is also a good time to have a look at your budget and job security.
<hr>
This article is from Property Observer's free ebook <a target="_parent" href="http://propertyobserver.com.au/ebooks/free-ebook-mastering-the-art-of-refinancing-12-tips-for-success-and-key-things-to-consider">Mastering the Art of Refinancing: 12 tips for success and key things to consider</a>.
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Consider your long-term needs and circumstances

<html><body>Australian Property Monitors (APM) has released a list of auction results in Brisbane for the weekend of October 26. <a href="https://www.homepriceguide.com.au/saturday_auction_results/Brisbane.pdf" rel="nofollow" target="_blank" style="font-size: 14px;">Click here</a> for the auction results, and click on each street address to see the property's marketing.</body></html>

APM's Brisbane auction results for October 26 weekend

<html><body>Australian Property Monitors (APM) has released a list of auction results in Adelaide for the weekend of October 26. <a rel="nofollow" href="https://www.homepriceguide.com.au/saturday_auction_results/Adelaide.pdf" target="_blank" style="font-size: 14px;">Click here</a> for the auction results, and click on each street address to see the property's marketing.</body></html>

APM's Adelaide auction results for October 26 weekend

Property developer One Living, backed by former Macquarie banker turned investment manager Chris Green’s investment firm, has unveiled plans to bring more institutional capital into housing to help address the national supply crisis.

The New York-based investor has focused his firm, GreenPoint Partners, on addressing the supply shortage hitting middle market housing in Australia.

It is backing the new One Living business to develop more than 1000 units along the eastern seaboard. The new firm is starting with a development on Mona Vale Road, on the border of Mona Vale and Pymble, in Sydney’s Northern Beaches, with around 140 apartments planned. They are eyeing off more sites across the city.

With cost pressures rising in the industry, One Living’s model is to be a vertically integrated developer-builder, so it can respond directly to the housing gap by removing the cost inefficiencies embedded in traditional residential delivery.

“We are building a platform designed to operate at scale and starting in a market where there’s a clear need for quality, attainable housing,” One Living joint managing director Joseph Scuderi said.

“It’s that missing middle – it’s that attainable end of housing… that’s what most Australians invest into and what Australians can actually afford.”

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="798dfa93-4941-4db6-a696-31e9dc18e81c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.31.50%E2%80%AFPM.png?VersionId=mKBqi5C_DmeiXS.AtJkcR8LQIxqCqmFi" />

GreenPoint Partners brings years of experience assembling and scaling real estate operating businesses across major markets. And Green sees a big opportunity in Australia.

“For its size, sophistication and importance to the community, Australia’s living sector has remained largely under-institutionalised, which represents significant opportunity,” Green said. “GreenPoint identified that gap, assembled the right team, and is backing One Living to build a platform that is aligned to market needs.”

Green said being a builder-developer would give the company the capacity and flexibility it required to deliver reasonably-priced homes.

“We want it to be at that attainable level; not super high end luxury but at that attainable level,” he said.

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="74a5344a-4b26-4d4a-ada3-056b1220be77" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.32.15%E2%80%AFPM.png?VersionId=vY8hXHO4reBMdO8ZXMWCNtGZJofUPQ3j" />

&nbsp;

One Living will undertake a component of affordable housing in its schemes, which it will own and operate, and it could also run build-to-rent on some sites.

Green praised local policy settings.

“The NSW government is being very supportive, strategic and pragmatic in terms of how do we generate more supply of housing,” he said. “We think it’s actually positive for development and the bit that’s been lacking at that attainable level is that it’s lots of relatively small private developers, whereas we want to create an institutional platform.”

One Living is also&nbsp;looking at high-density projects and could take on more institutional funding in the future.

“The way we will be able to achieve economies of scale is through size,” Green added.

Joel Robinson

One Living enters Sydney's new apartment market with Northern Beaches site acquisition

It's been several years since there's been an opportunity to buy a brand new townhome in Melbourne's coastal suburb of Mordialloc. Even apartment developments in recent times have been few and far between in the area.

Local developer LDS Property identified the gap in new housing, securing a site on White Street, directly opposite&nbsp;Woodlands Golf Club Mordialloc. They've recently launched&nbsp;<a href="https://www.apartments.com.au/new-townhouses/wm-residences-mordialloc-102-white-street-mordialloc-vic-3195">WM Residences</a>, just 13 townhouses which they have already started building.

Projects by Buxton Director Heath Thompson, who is selling WM Residences, says the townhouses x that perfect middle ground be

"Mordialloc residents have had limited options to downsize within the suburb, often forcing them to look elsewhere despite long-standing ties to the area," Thompson says.

"With very little comparable new supply coming to market, projects like WM Residences are well placed, particularly as buyers look to capitalise on current conditions amid constrained supply."

[smartcode_project:default project_id=134646 project_image_fid=6109]

The development, designed by regarded architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a>,&nbsp;adopts a deliberately restrained architectural approach, focusing on simplicity, durability and liveability rather than overt design gestures.

The boutique scale is central to the offering. With only 13 three-bedroom residences, each home is configured to prioritise functional layouts and everyday use, supported by private terraces and secure two-car garages.

Ewert Leaf’s design response leans into a calm, neutral material palette. Interiors are defined by oak flooring, white walls and soft finishes, creating a consistent and understated backdrop. The approach avoids trend-driven detailing in favour of longevity, with an emphasis on natural light and spatial clarity.

[smartcode_project:default project_id=134646 project_image_fid=6110]

Beyond aesthetics, the homes are designed to meet contemporary performance expectations. Each residence targets a minimum 6-star energy rating, incorporating double glazing, comprehensive insulation and all-electric Bosch appliances.

The project’s location supports a walkable coastal lifestyle, sitting within close proximity to Mordialloc’s foreshore, Main Street retail strip and the train station. Local cafés and dining venues, including Suburbia Deli and Hendriks Café, are within a short walk, reinforcing the area’s established neighbourhood character.

[smartcode_project:default project_id=134646 project_image_fid=6116]

While <a href="https://www.apartments.com.au/developments/mordialloc-vic-3195">Mordialloc</a> is often defined by its beach and pier, the project taps into other areas of day to day living, offering easy access to local food, casual dining and transport, rather than positioning itself purely as a lifestyle retreat.

WM Residences reflects a continued trend across Melbourne’s coastal suburbs towards smaller-scale, design-led townhouse developments, particularly on infill sites where proximity to amenity is already established.

With construction commenced prior to its market entry, the project aligns with a growing preference among buyers for developments with visible progress and defined delivery timeframes.

[smartcode_project_cta:default project_id=134646]

WM Residences fills gap in Mordialloc townhouse market

&nbsp;

Developer GURNER™ Group has revealed $1.65 billion in residential sales nationally across the 12 months to December 2025, driven largely by the continued momentum of its Docklands wellness-focused precinct, Elysium Fields.

The sales result was generated across seven projects in Victoria and New South Wales, headlined by Elysium Fields, GURNER™’s $2.75 billion mixed-use precinct planned for Harbour Esplanade in Docklands.

The project has recorded more than $500 million in sales across the first three towers, equating to around 580 apartments sold.

The first tower, Helios, has now sold out of its 240 private residences, with GURNER™ preparing to release a premium penthouse collection comprising 15 three-bedroom penthouses in coming weeks.

[smartcode_project:default project_id=144441 project_image_fid=370975]

Elysium Fields is being developed on the long-held 20,000 sqm Docklands site at 208-226 Harbour Esplanade, which had remained undeveloped for more than two decades prior to GURNER™ taking over the project around four years ago.

Construction has now commenced across four towers ranging between 18 and 30 storeys, with Hamilton Marino and Maxcon appointed as builders.

Once complete, the precinct is expected to comprise around 1,100 residences, alongside retail, hospitality and public realm uses integrated throughout the site.

[smartcode_project:default project_id=144441 project_image_fid=370981]

Designed by Fraser &amp; Partners in collaboration with GURNER™ Design House, the project has been positioned around the developer’s broader focus on wellness-led residential living.

“We don’t sell apartments. We create a true luxury lifestyle that simply doesn’t exist elsewhere in the market today,” Founder and Executive Chairman Tim Gurner said.

“To deliver that requires an extraordinary level of detail, coordination and discipline across multiple verticals, from design and hospitality through to wellness and service.”

“We’ve always believed that living extends far beyond the physical residence. It’s about how you feel the moment you arrive, how you live day-to-day, and the ecosystem that supports that.” 
[smartcode_project:default project_id=144441 project_image_fid=370977]

The project’s design places a heavy focus on landscaping, wellness amenities and biophilic design principles.

Plans include around 3,700 sqm of landscaped gardens and open space throughout the precinct, alongside a retail and dining offering spanning approximately 5,000 sqm.

The broader public realm strategy centres around what GURNER™ describes as the “Path of Life”, an urban forest and landscaped pedestrian environment intended to connect the various buildings and wellness spaces across the precinct.

The apartments themselves will incorporate a range of wellness-focused inclusions, including purified air and water systems, circadian lighting, antimicrobial surfaces, and optional in-home wellness upgrades.

[smartcode_project:default project_id=144441 project_image_fid=370980]

Gurner said the company’s experience through its Saint Haven wellness clubs had directly informed the residential offering now being incorporated into Elysium Fields.

“We’re seeing a clear global shift toward longevity, performance and proactive health,” Gurner said.

“Our role is to deliver that in a way that feels seamless, highly private and beautifully resolved within the environments we create.”

A large component of the wellness offering is planned through the resident amenity and health facilities proposed within the precinct.

That includes plans for bathing and recovery facilities spread throughout the towers, incorporating mineral pools, saunas, steam rooms, flotation therapy, red light therapy and wellness lounges.

The developer is also seeking approvals for what it describes as a “reverse ageing medical clinic” within the precinct.

[smartcode_project:default project_id=144441 project_image_fid=370978]

According to project information released by the group, the proposed facility would include cryotherapy, IV infusion therapy, infrared and dry saunas, PEMF beds, MRIs, DEXA scans, brain scans and blood analysis services.

Within the first tower, Helios, residents will also have access to a dedicated amenity offering known as the Sky Private Club.

The upper 15 levels of the building will include private lounges, dining spaces, rooftop amenities and optional private wellness studios integrated within residences.

The Helios tower itself comprises 260 apartments ranging between 60 sqm and 300 sqm, including a collection of penthouses.

That includes a planned two-storey penthouse spanning around 600 sqm with uninterrupted bay views.

The Elysium Fields precinct is being delivered in partnership with Digital Harbour Holdings, a consortium that includes the Liberman family, which controls the development rights across the Docklands site.

[smartcode_project:default project_id=144441 project_image_fid=370979]

The sales result comes as GURNER™ continues expanding its national development pipeline beyond Victoria.

“We have a strong pipeline across Australia and are now focused on scaling into key markets including New South Wales and Queensland, while continuing to build on our Melbourne base,” Gurner said.

“We currently have more than $3 billion in the market, growing to over $5 billion by October, and expect to materially outperform last year in the 2026 calendar year.”

The result also reflects the continued strength of the upper-end apartment market in Melbourne, particularly for owner-occupier-focused product with large-scale amenity and lifestyle offerings.

[smartcode_project_cta:default project_id=144441]

Record result anchored by the Group’s “utopian” Elysium Fields precinct – defying market headwinds in Docklands.

Elysium Fields drive Gurner to $1.65 billion in apartment sales over 2025

National Australia Bank (NAB) will fund <a href="https://www.apartments.com.au/new-apartments/palmera-residences-gold-coast-18-garfield-terrace-surfers-paradise-qld-4217">Palmera</a>, a $1 billion, 52-level luxury residential tower being developed by Central Equity in one of the Gold Coast’s most tightly held coastal locations at Northcliffe.

The project, launched recently by <a href="https://www.apartments.com.au/developers/central-equity">Central Equity</a>, one of Victoria’s largest private residential developers, comes at a time when construction funding for large residential developments has become increasingly competitive as lenders tighten exposure to the sector.

Multiplex has been appointed the builder, and construction is now underway.

[smartcode_project:default project_id=108274 project_image_fid=365784]

Since its first project, Central Equity has delivered more than 85 residential developments with a combined end value exceeding $8 billion.

Palmera reflects Central Equity’s growing focus on the Gold Coast luxury apartment market and continues a relationship between Central Equity and NAB that dates back to the late 1980s, when the bank funded one of Melbourne’s earliest inner-city residential towers at a time when high-rise apartment living in the CBD was largely unproven.

“NAB’s funding of Central Equity’s $36 million CBD development in the late 1980’s to the financing of the billion-dollar tower today highlights the long-term relationship between the two organisations in delivering major residential projects” said Central Equity Founder and Chairman Eddie Kutner.

He said NAB’s early support was instrumental in helping establish the company’s development model.

“When we commenced our first residential tower in the late 1980s the concept of funding off-the-plan apartments was still largely untested in Australia,” Kutner said.

“NAB recognised the opportunity early and supported the project when others were uncertain. That relationship has now continued for more than 37 years across many developments.”

[smartcode_project:default project_id=108274 project_image_fid=365771]

Central Equity was established in 1987 when Melbourne’s CBD and Southbank precinct were still dominated by warehouses and commercial buildings. Fewer than 100 residents lived in Southbank at the time, and large-scale residential development in the inner city was not widely considered.

Recognising changing demographics and lifestyle preferences, the company began developing high-rise residential projects designed to bring permanent residents into the city centre.

Central Equity has provided accommodation for approximately 40,000 residents across Melbourne’s CBD and Southbank, while also incorporating supporting infrastructure including essential lifestyle facilities like retail spaces, childcare facilities and neighbourhood activity centres.

Central Equity has spent many years assembling the Palmera development site on the corner of Garfield Terrace and Frederick Street in Northcliffe, creating a supersite of around 3,300 sqm.

The developer said the Palmera apartment tower reflects its long-term view of the Gold Coast as a growing and increasingly diversified economy.

[smartcode_project:default project_id=108274 project_image_fid=365768]

Supported by infrastructure including the light rail network, major road upgrades expanded education, hospital and medical facilities and continued expansion at the Gold Coast Airport with more international and domestic flights.

Positioned in the tightly held Northcliffe precinct, the 52-level tower will deliver 347 apartments, targeting buyers seeking a high-end coastal lifestyle, from downsizers to interstate investors.

Designed by Marchese Partners with interiors by DBI, Palmera has been conceived as a next-generation residential offering, featuring a collection of oversized apartments, with premium three-bedroom residences offering sweeping northern views stretching from Surfers Paradise through to Burleigh Heads.

[smartcode_project_cta:default project_id=108274]

NAB funds $1 billion Surfers Paradise apartment development, Palmera

Two years after completing one of the newest developments in North Sydney, developer <a href="https://www.apartments.com.au/developers/aqualand-australia">Aqualand</a> is turning its attention to the rapidly evolving St Leonards apartment market.

The developer, which completed AURA by Aqualand on North Sydney's Walker Street, has lodged plans for a 5,918 sqm site at <a href="https://www.apartments.com.au/new-apartments/33-37-herbert-street-st-leonards-nsw-2065">33-37 Herbert Street, St Leonards,</a> seeking approval for a pair of residential towers rising above a shared podium opposite Royal North Shore Hospital.

The proposal forms part of the broader transformation underway across the St Leonards-Crows Nest precinct, where former industrial and commercial sites are increasingly being redeveloped into high-density mixed-use projects tied to major transport infrastructure.

<img alt="Aqualand" data-entity-type="file" data-entity-uuid="2cc428cf-fe70-4cac-9cd5-264ad53af62c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%209.51.56%E2%80%AFAM.png?VersionId=otKSnHtbjAvAddOnovyXQMgcAwE6DMe1" />

According to the planning documents, the site sits “within the St Leonards–Crows Nest Strategic Centre, identified by the NSW Government as a key area for accommodating future jobs and housing across Sydney.”

The proposal has been designed by fjcstudio, formerly FJMT Studio, and is being progressed through the State Significant Development pathway due to its scale and affordable housing provision.

The scheme would comprise 413 apartments, including 46 affordable housing units, alongside retail and commercial uses fronting Herbert Street. The project would also include communal open space, landscaping, a swimming pool, gymnasium, children’s play areas and podium-level resident amenities.

Planning documents show the development would consist of a part-13, part-39 storey tower form positioned above a four-storey podium.

“The development comprises a unified podium that activates the street interface, and two setback towers to accommodate new housing supply while maintaining an appropriate human scale at ground level,” fjcstudio noted in its Design Report.

The northern and southern towers have been shaped to respond to the surrounding skyline while also limiting overshadowing impacts to nearby public open space, particularly Talus Reserve.

The design report said the differing tower heights were intended to “contribute to a varied skyline while responding to the surrounding built form context and solar access considerations.”

<img alt="Aqualand" data-entity-type="file" data-entity-uuid="36da62dc-ff9e-41f2-a7e3-7be38373751c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%209.51.45%E2%80%AFAM_0.png?VersionId=Mo6Rp2r.XRLTzIfg_PEEpw8NepDH8UBs" />

The site sits directly opposite Royal North Shore Hospital and within walking distance of both St Leonards Station and the new Crows Nest Metro station.

While the site itself sits just outside the formal Crows Nest Transport Oriented Development boundary, the planning documents repeatedly reference its alignment with the broader TOD objectives reshaping the Lower North Shore.

“The site is located adjacent to St Leonards Station and in close proximity to Crows Nest Metro which is within the Crows Nest Transit Orientated Development Accelerated Precinct which has been identified by the NSW Government to support housing delivery,” the Design Verification Statement noted.

According to fjcstudio, the project has been designed to respond to the broader transition occurring across St Leonards, where increasing residential density is being concentrated around transport infrastructure and employment hubs.

“The broader precinct is undergoing significant change, with a mix of existing mid-rise buildings and newer high-density developments,” the report stated.

“Recent and approved projects indicate a consistent shift toward taller built form, typically organised as tower-and-podium typologies with more active ground levels.”

The proposal includes close to 6,000 sqm of retail and commercial space across the ground floor and podium levels, designed to create a more activated street edge along Herbert Street.

Aqualand’s plans would also introduce a landscaped podium shared between the two towers, with communal open space in the form of a podium rooftop designed to support resident interaction and improve urban greening outcomes. The scheme would also introduce pocket parks at the northern and southern ends of the site, including a landscaped area at the corner of Herbert and Ella streets designed to improve pedestrian amenity and soften the streetscape.

&nbsp;

The proposal is being progressed through the NSW Government’s Housing Delivery Authority pathway, which was introduced to accelerate housing supply across the state. The application was declared State Significant Development in April 2025 following an expression of interest process.

<img alt="Aqualand" data-entity-type="file" data-entity-uuid="faf6d97d-2671-454f-b85a-fe1c6a7be608" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%209.51.49%E2%80%AFAM.png?VersionId=diVd28OBVr5.YV.7prrOz.uAanwwwm7a" />

St Leonards has been particularly active with new developments in recent weeks. Developer SP Setia’s <a href="https://www.apartments.com.au/news/nsw/first-look-sp-setia-targets-st-leonards-skyline-with-40-storey-tod-tower">plans for a new 42-storey tower</a> recently went on exhibition through the same pathway, while <a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">Stockland’s 52-storey tower proposal</a> was also recently unveiled.

Aside from the St Leonards project, which is expected to take around nine months to move through the approvals process ahead of a potential 2027 launch, Aqualand is also preparing to launch Boronia, a new apartment project in Roseville comprising around 111 apartments on Larkin Street.

The developer also has approvals in place for the next stage of the Barangaroo precinct, which will feature new residential, retail, hospitality and community uses, alongside a new metro entry across the five-hectare site.

More than 50 new retail destinations are planned for Central Barangaroo, alongside a 270-metre-long boulevard connecting Hickson Park to Nawi Cove. Together with Harbour Park, more than 50 per cent of the precinct will comprise public open space and parkland.

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