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Singaporean outfit Fragrance Group has managed to gain approval for a substantial residential tower at 555 Collins Street.

Long after notions of a 400 metre commercial tower and in the wake of Fragrance Group's early ambitions for a 300 metre mixed use monolith onsite, a residential tower holding in excess off 600 apartments has been given the green light by Planning Minister Richard Wynne. This process of approval has taken place in conjunction with the site being offered for sale.

After failing to win approval for their initial scheme, Fragrance Group appointed Knight Frank in the early stages of 2016 as handling agent for what still remains a vacant office tower with prime Collins Street frontage.

Permitted this month, Fragrance Group <a href="http://infopub.sgx.com/FileOpen/Approval%20for%20Planning%20Permit%20for%20555%20Collins%20Street%20Melbourne.ashx?App=Announcement&amp;FileID=421991">released the following statement to the Singapore Stock Exchange</a>, dated September 21st:

<blockquote>
The Board of Directors of Fragrance Group Limited is pleased to announce that the Company’s Australian subsidiary, Fragrance VIC-MEL (Collins) Pty Ltd has obtained a planning permit for the property located at 555 Collins Street, Melbourne, Victoria. The planning permit allows for the Property to be developed into a mixed-use multi-storey building for dwellings and retail premises.

The Property, which is fully owned by Fragrance Collins, has a freehold tenure with a total land area of approximately 2,300 square metres. The Property is currently zoned “Capital City Zone 1”. Strategically located at the intersection of Kings Street and Collins Street, 555 Collins Street is a unique corner site in the bustling Melbourne CBD. The area is a central hub for business and well connected by public transport.

The development which was approved based on a floor area ratio of 1:24, will comprise of retail and restaurant outlets on the ground floor, 625 residential units consisting of 1, 2, 3 bedroom apartments and penthouses with car parks located in the 4 basements. Other than a whole floor dedicated to well-appointed residential amenities like lounges, gymnasium, swimming pool etc., residents will also be able to get to enjoy a variety of food and beverage and retail provisions on the ground floor amidst large recessed plazas and walkway connecting the development to the adjoining buildings.
<cite>Periakaruppan Aravindan, Executive Director, Fragrance Group</cite>
</blockquote>

In comparison the <a href="/news/softly-does-it-555-collins-street-in-detail">initial Bates Smart-designed tower</a> for the site sought approval for 1,020 apartments, 11,280sqm office space and 300 hotel rooms over 91 levels. With a site area of 2,292sqm and a new approved floor area ratio/plot ratio of 1:24, the tower could conceivably reach a height of approximately 160-170 metres while incorporating setbacks of 5m, as was noted within Knight Frank's marketing material for the site.

Considering the aforementioned parameters, a tower of approximately 55,000sqm should be in the offing. For comparison's sake the existing 555 Collins Street office building has approximately 25,000sqm of vacant office space within its dated exterior.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29_6.jpg" rel="gallery-all" title="An early Bates Smart design for 555 Collins Street"><img alt="" class="image-article-full-width-580px" height="705" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image29_6.jpg?itok=ewne-Y_v" title="An early Bates Smart design for 555 Collins Street" width="580"></a>

<figcaption>An early Bates Smart design for 555 Collins Street</figcaption></figure>Both the final design and Fragrance Group's intentions for the vacant 555 Collins Street have yet to be made public. With approval in place and the site's sales campaign yet to make any headway, it could be that Fragrance Group will choose to retain the asset in order to push through the freshly approved apartment scheme.

Not far away Fragrance Group are preparing to oversee the construction of Premier Tower on the Savoy site at 134 Spencer Street. Word has it the venue will close on November 25th in order to facilitate construction of the 249 metre tower, with Brookfield reportedly appointed as builder.

Lead image: Knight Frank
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Fragrance Group secures approval for the seemingly defunct 555 Collins Street

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18 months after securing a prime development site atop Doncaster Hill, <a href="/developers/samma-property-group">SPEC Property</a> is on the verge of receiving approval for their latest residential project within Manningham.

While they have diversified to become a citywide development presence, SPEC Property has been particularly strong within Doncaster in years gone by; Acacia Apartments, Viridian, Canvas Apartments and Madison are among the developer's work in the area to date. 9-11 Williamsons Road also represents a change in tact with <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a> coming aboard for the project which is poised to add 137 additional apartments to <a href="/buildings/the-point-doncaster-hill-600-doncaster-road-doncaster">Doncaster Hill</a>.

Touted by agent Savills as the area's best development site at the time of sale, SPEC Property took a development concept to Council soon after, with the design process playing out to the point where a notice of decision to grant a permit was recently issued.

While also marking the developer's return to its early stomping ground, 9-11 Williamsons Road further adds to the expanding array of developers across <a href="/new-apartments/doncaster-vic-3108">Doncaster</a> and the secondary yet growing apartment market within <a href="/new-apartments/doncaster-east-vic-3109">Doncaster East</a>.

<h2>9-11 Williamsons Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_9.jpg" rel="gallery-all" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_9.jpg?itok=wzcWeHyQ" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects" width="580"></a>

<figcaption>Artist's impression of the proposed development. Planning image: Bruce Henderson Architects</figcaption></figure><ul>
<li>Site offered for sale during early 2015</li>
	<li>Current lowrise commercial complex over a 2,662sqm site</li>
	<li>Proposed 12 level building with an overall maximum height of 34.7m</li>
	<li>137 apartments: 15 x 1 bedroom, 106 x 2 bedroom, 16 x 3 bedroom</li>
	<li>7 townhouses to secondary street frontage</li>
	<li>1 retail space: 130sqm to Williamsons Road</li>
	<li>4 basement levels holding 171 vehicles</li>
	<li>Estimated project cost: $38 million</li>
</ul>
With unimpeded CBD views to the west, 9-11 Williamsons Road is configured in a U-shape to allow a maximum number of apartments a <a href="/new-apartments/melbourne-vic">CBD</a> view. A Carnarvon Street ground level communal garden links with internal amenities and will account for the void between either wing of the building.

Internally the project sees apartments vary in size from 48sqm to 105sqm, although four larger 3 bedroom penthouses will sit within the 120-132sqm zone. These penthouses are within a visually different design element atop the building and also hold expansive courtyards of up to 94sqm.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_8.jpg" rel="gallery-all" title="686 Doncaster Road and 5-7 Williamsons Road"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_8.jpg?itok=W5G4mSsi" title="686 Doncaster Road and 5-7 Williamsons Road" width="580"></a>

<figcaption>686 Doncaster Road and 5-7 Williamsons Road may grace Doncaster Hill soon enough</figcaption></figure>A wider view of apartment projects across Doncaster and Doncaster East sees a healthy sector that for lack of a better term, continues to do what it's been doing for some years now.

13 apartment projects of note are under construction according to the Apartments.com.au Project Database, with <a href="/new-apartments/the-courtyard-832-doncaster-road-doncaster">832 Doncaster Road</a> the next in line; <a href="/builders/may-constructions">May Constructions</a> are the anointed builder. All in all, 900 plus apartments and 224 aged care apartments/beds are at construction across the two suburbs.

If SPEC Property choose to launch 9-11 Williamsons Road in the near term, they will join the like of <a href="/developers/pace-development-group">Pace Development Group</a> and <a href="/developers/jinshan-investment-group-pty-ltd">Jinshan</a> who have released their latest projects for public purchase.

Some hefty projects are also waiting in the wings, with approval for four separate schemes atop Doncaster Hill capable of yielding an additional 893 apartments.
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SPEC Property return to their roots atop Doncaster Hill

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Melbourne is in the unprecedented position of now having a seventh tower spanning at least 200 metres at construction.

Far from its heydey of years gone by, the Carlton United Brewery site fronting Swanston and Bouverie has remained dormant since its closure during 1987. In that period a variety of proposals have filtered through for the prime site, but none were successful until developer Hengyi secured the development plot and revealed Swanston Central.

At 237 metres, Swanston Central is now in the hands of Multiplex, adding to the builder's already bulging current Melbourne construction portfolio.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image111_1.jpg" rel="gallery-all" title="Artist's impression of Swanston Central. Image: Hengyi"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image111_1.jpg?itok=DWmtVkn1" title="Artist's impression of Swanston Central. Image: Hengyi" width="580"></a>

<figcaption>Swanston Central. Image: Hengyi</figcaption></figure>As part of the development, the remaining bluestone brewery building which is now in a decrepit state will be restored to its past glory. Swanston Central will sidle up alongside.

Rich in history, the Carlton United Brewery site was subject to an archaeological dig during 2013 which <a href="https://www.propertyobserver.com.au/http://collections.museumvictoria.com.au/articles/13635">unearthed 2,187 artefacts</a>. With the ground underneath no longer baring any hidden relics, Delta Group over the last week have begun site remediation and excavation.

Eventually the Elenberg Fraser-designed Swanston Central will encapsulate approximately 1,000 dwellings, with a host of amenities to match. A level 69 Skyline Bar and Lounge leads the way, with a wellness centre, winter garden and ground level hawker market also planned for the project which accounts for another piece of the overall Carlton United Brewery site regeneration.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8609.jpg" rel="gallery-all" title="Works have begun in earnest"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8609.jpg?itok=vhQDcwO4" title="Works have begun in earnest" width="580"></a>

<figcaption>Works have begun in earnest</figcaption></figure>Of the now seven towers above 200 metres at construction, the majority are found at the northern end of Melbourne's CBD. Light House, EQ. Tower, Aurora Melbourne Central and Victoria One are jointly beginning to, or are impacting the skyline, while Swanston Central will visually fall under the umbrella of Melbourne's northern CBD despite it being in Carlton.

The two remaining towers under a builder's guidance are Collins House at 204 metres and Australia 108 on Southbank Boulevard at 319 metres. A notable mention should also go to Tower Melbourne; due to legal wrangling, it too would be well into construction.

Multiplex's snaring of Swanston Central bolsters its current construction workbook, which includes Australia 108, Light House, EQ. Tower and a range of projects across Melbourne.
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Seventh heaven: Melbourne sports seven 200 metre towers under construction

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A stretch of Little Lonsdale Street between Queen and Elizabeth is becoming a microcosm for various other pockets of the CBD and Southbank, in that is will be a showcase of previous planning attitudes. As a raft of new towers push through, the fundamental feel of this Little Lonsdale stretch is being altered to something very different.

The crux of the issue was best described by Laurence Dragomir at the turn of 2015:

<blockquote>
The proposed development continues the recent trend of large scale high-rises encroaching on the relatively low scale streetscapes which define Melbourne's 'Little' streets and laneways. I've always been a proponent for skyscrapers in the CBD, I won't shy away from that fact, however I don't consider developments of this scale to be appropriate responses to the character and grain of these areas.

The footprints of these sites is generally much smaller than the larger sites on the primary CBD streets. This results in narrow skyscrapers with two shared boundaries that if built to the extremity as usually tends to occur, creates a 'wall' effect that is amplified on much smaller streets from a pedestrian perspective.

I don't consider this to be a desirable outcome and would invite anyone to tell me otherwise or convince me that these are the type of streets we wish to create moving forward.
<cite>Laurence Dragomir, "<a href="/news/planning-application-278-little-lonsdale-street-melbourne">Planning Application: 278 Little Lonsdale Street, Melbourne</a>", February 19 2015</cite>
</blockquote>

Much has changed since early 2015, particularly the planning fundamentals that underpin what can and cannot be approved within Melbourne's CBD. The stretch of Little Lonsdale Street is heading into a phase of redefinition, owing to construction beginning on a number of towers that were approved prior to Minister Wynne's new planning decree.

Union Tower and 399 Little Lonsdale are both at early construction, with Brady Group also poised to launch sales for the <a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">hulking 380 Melbourne</a>. With <a href="http://380melbourne.com.au/">380 Melbourne's website taking registrations</a>, Brady Group also have the approved 207 metre 272-282 Queens Street up their sleeve, as well as a failed development site opposite 380 Melbourne at 278 Little Lonsdale Street.

The above projects fall within a roughly 150 metre stretch of Little Lonsdale Street, turning it into a a monument to previous planning attitudes; highlighting all that is both good and bad about Melbourne's sustained development drive over recent years.

Good in that two multi-level car parks have or will be razed, with the expectation that what replaces them will be of an almost infinitely superior design outcome. Bad in that this emerging 'wall' effect will subsume another section of Melbourne's CBD, which incidentally acts as a gateway to the sensitive Guildford Lane Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image102_1.jpg" rel="gallery-all" title="An engaging street level. Image: Brady Group "><img alt="" class="image-article-full-width-580px" height="422" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image102_1.jpg?itok=M9TaC-OX" title="An engaging street level. Image: Brady Group " width="580"></a>

<figcaption>An engaging street level. Image: Brady Group</figcaption></figure>380 Melbourne as the are's largest development also shapes as the most promising. A much improved public realm experience will see an aesthetically pleasing street level overhaul, including a new mid block pedestrian thoroughfare and heavily green aspects applied to its Little Lonsdale Street podium.

380 Melbourne has the luxury of maintaining quite a sizeable development plot, allowing for higher levels of design sophistication and increased setbacks. 399 Little Lonsdale and Union Tower with their smaller plots employ lesser setbacks, resulting in "a 'wall' effect that is amplified on much smaller streets from a pedestrian perspective" as Laurence so correctly spoke about.

Add these projects to the already completed Melbourne Star, Melbourne Sky and Elm Tower, and the result is less than ideal. In isolation each project has its own design merit, yet together they shift the physical form well beyond what should be considered acceptable for the area, while eroding the finer grain street level character of the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image106.jpg" rel="gallery-all" title="399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image106.jpg?itok=0NT8HoGv" title="399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman" width="580"></a>

<figcaption>399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman</figcaption></figure>With Planning Minister Richard Wynne's reworked planning controls, the 'Little Lonsdale effect' could now not be repeated elsewhere within Melbourne's CBD.

What remains unclear is Brady Group's intentions for the Phillips Shirts site at 278 Little Lonsdale Street. Submitted prior to the change in planning controls and having failed to gain approval for a 180 metre residential tower, the historic building now sits forlorn as if almost caught between two differing planning eras.

It will be fascinating to see Little Lonsdale Street change over the next five years. For those who appreciate the current character of this stretch of Little Lonsdale Street, best take it in now while you still can.
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Little Lonsdale Street becomes a showcase of previous planning attitudes

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Early works have commenced on two suburban Melbourne projects that promise to reshape their respective surrounds.

A precursor to construction proper, early works for both 62 Wests Road Maribyrnong and 719 High Street Epping are underway, with both developments set to comfortably become the tallest towers in their respective suburbs.

These new suburban high points will also further expand the grip of apartment living into relatively untapped areas, although Maribyrnong does have a growing catalogue of apartment projects found primarily within Edgewater Estate. Nonetheless, piling has begun on the site of Maribyrnong's tallest tower with developer JMC Group also acting as builder, although it's unknown if these current works will flow into construction proper.

The final and tallest stage of Marque Maribyrnong fronts Raleigh Road and Wests Road, and is surrounded by strategic development sites. Directly north lies the former munitions factory site which is earmarked for residential conversion, while land to the east has been subject to rezoning discussions which could see the precinct host multiple high rise towers in the future.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image90.jpg" rel="gallery-all" title="Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects"><img alt="" class="image-article-full-width-580px" height="362" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image90.jpg?itok=UxeM0Gnu" title="Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects" width="580"></a>

<figcaption>Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects</figcaption></figure>Early works for JMC Group's final phase of Marque Maribyrnong follow on from their second phase, which is dubbed Aspire. Nearing completion, Aspire and the already completed Calibre represent JMC Group's two shorter endeavours in the residential precinct, with the final phase set to span 18 levels or 56 metres.

Approval is held for 165 apartments within the final building.

While it will comfortably become Maribyrnong's tallest tower upon completion, the final phase of Marque Maribyrnong will likely be joined by a fellow high rise by way of Orion International Group's <a href="/buildings/summus-2-wests-road-maribyrnong">Summus</a> which is also on Wests Road and recently went to construction tender. When delivered Summus will span 15 levels or 48 metres.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image86_1.jpg" rel="gallery-all" title="719 High Street. Image: Pelligra"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image86_1.jpg?itok=Et0vF04N" title="719 High Street. Image: Pelligra" width="580"></a>

<figcaption>719 High Street. Image: Pelligra</figcaption></figure>Meanwhile, heavy machinery is onsite at 719 High Street with the project looking likely to become Epping's first high density, high rise development.

Hand in hand with preliminary onsite works is the release of new imagery showing the mixed-use project which corners High Street and Wedge Street. According to construction and development company Pelligra, 719 High Street will include offices, apartments, a gym and shopping centre, medical facilities plus a multi-level car park within a building spanning 12 levels.

Initially approved during 2013, 719 High Street is poised to become City of Whittlesea's tallest building and the first manifestation of the <a href="https://www.whittlesea.vic.gov.au/building-planning-and-transport/planningdev/planning-for-the-future/place-snapshots/epping-place-snapshot/epping-central-overview">Epping Central Structure Plan</a> which promotes growth across Epping's central spine.

719 High Street's fresh design comes as Pelligra prepares to push through a fellow Epping project at 790 High Street. The more modest Alto Epping features 29 apartments across 6 levels, with C&amp;K Architecture responsible for the design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image87_0.jpg" rel="gallery-all" title="A first for Epping in more ways than one. Image: Pelligra"><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image87_0.jpg?itok=7mLzsVod" title="A first for Epping in more ways than one. Image: Pelligra" width="580"></a>

<figcaption>A first for Epping in more ways than one. Image: Pelligra</figcaption></figure>
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Two significant suburban projects break ground

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One of the largest approvals during the Matthew Guy planning era is quietly going about facilitating changes to the permitted scheme that will significantly increase the project yield.

Dubbed Ultimus Tower, when under the guidance of selling agent CBRE City Sales 38 Freshwater Place changed hands at the turn of the year, with Sydney-based interests now driving the project. PCT Developments and Management is listed as the applicant for the revised scheme, with GL Investment Co Melbourne Pty Ltd installed as the newest site owner.

Post its initial submission during 2013, the Metier3-designed skyscraper was eventually granted approval by the current Planning Minister in March 2015. The permit at the time allowed for a 73 level mixed-use tower which forms part of the wider Freshwater Place precinct, but which also holds a Power Street frontage.

With a nominal development cost of $400 million, the most recent design iteration, set above a 3,096sqm site, will round out the Freshwater Place Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image119_0.jpg" rel="gallery-all" title="Intended ground level pedestrian treatment. Planning image: Metier3"><img alt="" class="image-article-full-width-580px" height="379" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image119_0.jpg?itok=udyvNZ_O" title="Intended ground level pedestrian treatment. Planning image: Metier3" width="580"></a>

<figcaption>Intended ground level pedestrian treatment. Planning image: Metier3</figcaption></figure>Under a Section 72 amendment the tower in its external appearance will remain much the same at 272.25m tall at its roof level, although internally the configuration will be altered heavily.

With Metier3 still acting as project lead, the latest owners have sought to boost apartment numbers from 482 to 607. Premium apartments account for 14 of the 607, and are considerably more larger with internals of up to 195sqm. Overall, apartment sizes fall back into line with what could be considered the norm; single bed apartments of typically 50sqm, doubles with 70-80sqm and triples with 115-125sqm.

In line with the originally approved plan, a hotel component has been retained, although suite numbers have fallen from 390 to 299. The approved office space of some 1,288sqm has been eliminated as has the majority of retail space within the scheme; from 3,083sqm to a mere 538sqm.

Car parking provisions remain unchanged at 480, with both motorbike and bicycle allowances increasing.

With a new plot ratio of 36.8:1, setbacks to the north and west have been increased to 10m, with the eastern flank remaining unchanged at 5m. The podium height increases to 9 levels or 32.85m, with a new larger Gross Floor Area of 113,898sqm. This placed the tower among one of Melbourne's largest developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122_0.jpg" rel="gallery-all" title="Power street perspective. Planning image: Metier3"><img alt="" class="image-article-full-width-580px" height="1248" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122_0.jpg?itok=aKv3Hl4D" title="Power street perspective. Planning image: Metier3" width="580"></a>

<figcaption>Power street perspective. Planning image: Metier3</figcaption></figure>As part of the revised application documents, a tentative timeline for construction has been included as part of the amended aviation application. The building itself and crane utilised in the construction process will be well under the PANS‐OPS barrier, but the building will penetrate the Essendon OLS barrier by 58.75m; the crane even moreso.

To this end the tower crane is expected to begin operation during August 2017 and continue through to September 2019.

These dates would suggest a best case scenario.
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38 Freshwater Place's proponents ramp up their intentions

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Booming inbound tourism and a healthy major events schedule have allowed Melbourne's hotel sector to go from strength to strength over recent years, with levels of hotel development mirroring the upward trend.

Much of the hotel development activity naturally encompasses the CBD and surrounding suburbs, given it is the engine room for Melbourne's tourism and business streams. While these projects within City of Melbourne garner much of the attention, suburban Melbourne is also experiencing a surge in hotel activity.

Smaller in scale but just as dynamic a development sector, what is actually happening in Melbourne's suburbs in terms of hotel and serviced apartment activity? Apartments.com.au casts an eye over major suburban hotel and short-stay projects that are currently in play beyond City of Melbourne's borders.

While not absolute, the far-ranging list of projects below does provide a basis on which to assess the strength of suburban Melbourne's hotel sector.

<h2>Under construction</h2>

Most recent to begin construction is <a href="/developments/ringwood-vic-3134">Sage Hotel</a> atop Eastland Ringwood. Singaporean operator SilverNeedle will move in to the $36 million build under their Sage Hotel brand, with Probuild set to complete the 120 suite complex by late 2017.

Sage joins <a href="/developments/dandenong-vic-3175">Quest Dandenong's</a> 95 serviced apartments and Hyatt Place's 166 hotel suites which are both well into their construction schedules. Rounding out the suburban construction quartet is <a href="/buildings/whitehorse-towers-850-whitehorse-road-box-hill">Whitehorse Towers</a>, with Asian Pacifdic Group's 100 hotel suites found within an Art Series Hotels project dubbed The Chen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image93_3.jpg" rel="gallery-all" title="Sage Hotel Eastland is underway. Image: MCG Cranes"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image93_3.jpg?itok=-HfdCsec" title="Sage Hotel Eastland is underway. Image: MCG Cranes" width="580"></a>

<figcaption>Sage Hotel Eastland is underway. Image: MCG Cranes</figcaption></figure><h2>Next in line</h2>

A trio of projects are next in line. Ringwood features once more with a mixed-use development at <a href="/developments/ringwood-vic-3134">96-98 Maroondah Highway</a> poised to begin construction with builder CornoNero's signage across the site. Quest will anchor the development, which also features commercial space.

Further, two projects of note are close to becoming reality. Spotlight Development Group's mixed-use <a href="/new-apartments/402-416-chapel-street-south-yarra">402-416 Chapel Street</a> has secured Starwood Hotels and Resorts as an operator, with their hotel brand Aloft set to grace the thoroughfare. 176 hotel suites are included within the development which will also feature 87 private apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image94_0.jpg" rel="gallery-all" title="Aloft South Yarra. Image: hotelmanagement.com.au"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image94_0.jpg?itok=3DW49Y_s" title="Aloft South Yarra. Image: hotelmanagement.com.au" width="580"></a>

<figcaption>Aloft South Yarra. Image: hotelmanagement.com.au</figcaption></figure>In recent weeks developer JTX International outlined their plans for the hulking Craigieburn mixed-use development known as Humex. With construction expected to begin during 2017, the centrepiece of the project is a 12 storey, 285 suite hotel with JTX International declaring that they are in negotiations with Asian-based hotel operators to anchor the development.

<h2>In the wings</h2>

Less clear cut are the intentions of the developers behind the various approved hotel and serviced apartment projects across metropolitan Melbourne.

JTX International features again with its development at <a href="/buildings/37-bell-street-ivanhoe">37-63 Bell Street</a> recently gaining approval; 156 hotel suites can be delivered as part of the mixed-use scheme. Also waiting in the wings are developments within <a href="/developments/berwick-vic-3806">Berwick</a>, <a href="/developments/south-melbourne-vic-3205">South Melbourne</a>, <a href="/news/chadstones-twin-towers-sharpen-up">Chadstone</a>, <a href="/developments/mount-waverley-vic-3149">Mount Waverley</a> and <a href="/developments/st-kilda-vic-3182">St Kilda</a>.

Worthy of mention is the conversion of the existing 38 Inkerman Street to the <a href="/new-apartments/38-inkerman-street-st-kilda">Ebony All Suite Hotel</a> which will hold 80 hotel suites. Approval for the conversion was granted by City of Port Phillip at the start of the year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image95_0.jpg" rel="gallery-all" title="A South Melbourne hotel permit issued during May. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image95_0.jpg?itok=gq-YLn3B" title="A South Melbourne hotel permit issued during May. Image: Perri Projects" width="580"></a>

<figcaption>A South Melbourne hotel permit issued during May. Image: Perri Projects</figcaption></figure>Two significant projects are currently at planning. <a href="/buildings/lanbruk-apartments-79-bridge-road-richmond">79 Bridge Road</a> is seeking 27 serviced apartments within a mid rise building while the considerably larger <a href="/buildings/whitehorse-trio-845-851-whitehorse-road-box-hill">845 Whitehorse Road</a> would encapsulate 150 hotel suites across its expansive podium structure, should it gain approval.

All in all, the projects outlined above result in roughly 1,700 additional hotel suites and serviced apartments across metropolitan Melbourne.

<h2>Invoking the crystal ball</h2>

It may be that some of the above projects do not proceed. Examples such as the failed Crowne Plaza Doncaster Hill and the on again, off again Space Hotel St Kilda come to mind.

Nevertheless, many of Melbourne's suburbs are rapidly evolving to the point where the economic case for hotel and serviced apartment investment stacks up. Major shopping centres and emerging apartment hot spots such as Doncaster Hill are catalysts for investment, but the likely growth in hotels throughout Melbourne's suburbs will come when National Employment Clusters truly take root in the suburbs.

Areas such as Bundoora, Clayton, Sunshine and Werribee East will in time lend themselves to hotel and serviced apartment investment; their manipulated geographic concentration and mixed use natures will demand it.
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Rockin' the suburbs: new hotel developments flow through metropolitan Melbourne

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St Kilda Road will be the setting for the debut of another international developer, with Singaporean outfit Lian Beng Group's intended residential tower now with City of Port Phillip.

Having secured <a href="/new-apartments/596-st-kilda-road-melbourne">596 St Kilda Road</a> during 2015 for $25 million, first-time market entrant Lian Beng Group have submitted for approval a residential scheme that further morphs the boulevard into a sought after residential strip. Stepping away somewhat from the premium apartment buyer which has defined St Kilda Road in recent times, the proposal consists predominantly of oversized single bedroom dwellings.

Noted within the <a href="https://eservices.portphillip.vic.gov.au/webdocs/909902/ADV%20Architect%20Report%20-%20Incl.%203D%20images.PDF">town planing submission</a>, project architect <a href="/architects/bates-smart">Bates Smart</a> references the eclectic nature of Windsor and the youthful aspects of the development, perhaps a reference to the target buyer.

Externally 596 St Kilda Road's 19 levels are defined by 1,150sqm of vertical garden space arranged seemingly draped over the design's exterior; a far cry from the 1940's apartment complex onsite which is set to make way for the tower.

<h2>596 St Kilda Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image26_3.jpg" rel="gallery-all" title="Aerial render of the tower's green exterior. Planning image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="650" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image26_3.jpg?itok=NeE-_Bkq" title="Aerial render of the tower's green exterior. Planning image: Bates Smart" width="580"></a>

<figcaption>Aerial render of the tower's green exterior. Planning image: Bates Smart</figcaption></figure><ul>
<li>Site offered for sale by CBRE City Sales during 2015</li>
	<li>Purchased by Lian Beng Group for $25 million</li>
	<li>Site area: 1,800sqm with two street frontages</li>
	<li>Proposed 19 level tower at 60 metres</li>
	<li>170 dwellings: 95 x 1BR and 75 x 2BR with study options for either</li>
	<li>4 level basement containing 162 vehicles and 57 bicycle bays</li>
	<li>Ground level amenities including 20 metre pool, sauna and gymnasium</li>
	<li>Total GFA: 21,847sqm</li>
	<li>Single cafe tenancy at ground level</li>
	<li>Commissioned public artwork to be determined after discussions with Council</li>
</ul>
Supplementing the vertical gardens is 892sqm of ground floor green area, with Bates Smart describing the building as living design.

With the tower's projecting planters intended to mirror the gardens of St Kilda Road in a vertical fashion, they are also designed to become an external extension of internal spaces. Bates Smart heavily reference the pavilion throughout their urban context report, essentially created a tower where external spaces are designed to be used as often as possible.

This is achieved by floor to ceiling glazing, extended slabs and operable screens.

Conceived as a series of stacked pavilions, 596 St Kilda Road does carry similar external traits to existing Bates Smart residential projects such as <a href="http://www.pelotongroup.com.au/property/queens_road.htm">Proximity on Queens</a> and Canberra's <a href="https://www.batessmart.com/bates-smart/projects/sectors/residential/atelier/">Atelier</a>, albeit with the addition of green vertical highlights.

596 St Kilda Road's apartment mix sees 95 single bedroom apartments range in size between 50-62sqm while dual bedrooms range between 77-82sqm.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_4.jpg" rel="gallery-all" title="A garden living exemplar, similar to what can be expected within the project. Planning image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_4.jpg?itok=5y5uzN2E" title="A garden living exemplar, similar to what can be expected within the project. Planning image: Bates Smart" width="580"></a>

<figcaption>A garden living exemplar as identified by the architect. Planning image: Bates Smart</figcaption></figure>St Kilda Road has proven to be fertile grounds for both local and international developers in recent years, as its transformation from commercial enclave to residential boulevard continues.

Asian developers are well represented in the area, with Lian Beng Group merely the latest to cash in upon Melbourne's high density living surge. <a href="/developers/s-p-setia">SP Setia</a> will have <a href="/buildings/parque-melbourne-555-st-kilda-road-melbourne">Parque St Kilda Road</a> complete soon enough with settlement due by the end of next month, while a handful of other projects are in the pipeline.

<a href="/new-apartments/the-mayfair-412-st-kilda-road-melbourne">412 St Kilda Road</a> is at planning on behalf of Malaysian-based <a href="/developers/uem-sunrise">UEM Sunrise</a> while the likes of Wuzhong and Chinese-affiliated <a href="/developers/golden-age-group">Golden Age Group</a> are also active on the strip.

<h2>596 St Kilda Road development team</h2>

<ul>
<li>Developer: Lian Beng (St Kilda) Pte. Ltd.</li>
	<li>Architecture and Urban Context Report: Bates Smart</li>
	<li>Planning: <a href="/developers/urbis">Urbis</a>
</li>
	<li>Traffic Engineering Assessment: GTA</li>
	<li>Sustainability Management Plan: Norman Disney &amp; Young</li>
	<li>Waste Management Plan: Leigh Design</li>
	<li>Landscape Plan: Tract</li>
</ul>
</body></html>

Lian Beng Group enter Melbourne with 596 St Kilda Road

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It looks to be one of those instances where a single image says it all.

In this case the lead image above illustrates the rapid change engulfing the northern stretch of <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>. During a recent visit to Hickory Group's topping out ceremony for <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a>, the scale of this change became patently evident.

Given abundant coverage to date on Apartments.com.au, towering individual planning applications and rendered city models fail to adequately convey the emergence of a new crop of tall Melbourne towers. The above image for instance would be greatly augmented should the 210 metre <a href="/buildings/uno-melbourne-117-abeckett-street-melbourne">111 A'Beckett Street</a> rise in the foreground; essentially block out three of the new crop of towers which all weigh in above the 200 metre mark: Vision, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> and <a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House</a>.

Assuming that we're currently at a nominal half-way point in the construction of this rash of new residential towers across the north of Melbourne's CBD, what observations can be made at this time?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8244_0.jpg" rel="gallery-all" title="Welcome to the new Melbourne"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8244_0.jpg?itok=2sMDbtcB" title="Welcome to the new Melbourne" width="580"></a>

<figcaption>Welcome to the new Melbourne</figcaption></figure>On a more intimate level, the street character of Elizabeth Street in particular has been drastically altered.

Minimal setbacks have given the eastern site of Elizabeth an imposing presence from street level; some will argue it as a welcomed change representing Melbourne's progression, while others will note that Elizabeth Street is becoming a cold and uninviting public place. Much will depend upon how readily these new towers interact with the streetscape upon their respective completions.

A previously rundown streetscape or an uninviting wall of towers, for those who value urban design it could be argued neither is a particularly palatable outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8245.jpg" rel="gallery-all" title="Lighthouse on show"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8245.jpg?itok=neLmdL4H" title="Lighthouse on show" width="580"></a>

<figcaption>Lighthouse on show</figcaption></figure>On a larger scale though, these new towers have definitely brought a fresh design dynamic to Melbourne's skyline, with <a href="/architects/fraser-partners-0">Elenberg Fraser</a> the primary firm responsible.

The architecture practice can lay claim to seven current towers in the northern stretch of Melbourne's CBD; five are at construction with the shortest being the 172 metre <a href="/buildings/avant-60-abeckett-street-melbourne">Avant</a>. Colour and form are coming to the fore, with Light House above a prime example of Elenberg Fraser's progressive design dynamic.

Perhaps though the most stylish tower on the rise anywhere in Melbourne is <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>. It's pinkish-purple facade and inverse flowing lines are particularly attractive and it has rapidly emerged as a beacon of design prowess, owing to its many unique characteristics.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8229.jpg" rel="gallery-all" title="EQ Tower"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8229.jpg?itok=My0-ANw-" title="EQ Tower" width="580"></a>

<figcaption>EQ Tower</figcaption></figure>With many towers under construction now taking on their own unique characteristics, here is an overview of the current status of all major towers within Melbourne's northern CBD zone:

<h2>Planning and approved</h2>

<a href="/developments/melbourne-vic-3000">386 William</a>, <a href="/developments/melbourne-vic-3000">183 A'Beckett</a>, <a href="/developments/melbourne-vic-3000">Scape La Trobe</a>, <a href="/buildings/97-franklin-street-melbourne">97 Franklin</a>, <a href="/new-apartments/441-451-elizabeth-street-melbourne">441 Elizabeth</a>, <a href="/developments/greater-dandenong-vic">102 Franklin</a>, <a href="/developments/melbourne-vic-3000">478 Elizabeth</a>, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">111 A'Beckett</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97_franklin_talls.jpg" rel="gallery-all" title="97 Franklin Street as rendered into the new Melbourne skyline."><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/97_franklin_talls.jpg?itok=Mr2k9-IG" title="97 Franklin Street as rendered into the new Melbourne skyline." width="580"></a>

<figcaption>97 Franklin Street as rendered into the new Melbourne skyline.</figcaption></figure><h2>Sales</h2>

<a href="/buildings/wills-place-17-wills-street-melbourne">Wills Place</a>, <a href="/buildings/queens-place-157-a-beckett-street-and-370-queen-street-melbourne">Queens Place</a>, <a href="/developments/melbourne-vic-3000">303 La Trobe</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_4.jpg" rel="gallery-all" title="303 La Trobe has joined Queens Place at project sales"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_4.jpg?itok=tge5ePVc" title="303 La Trobe has joined Queens Place at project sales" width="580"></a>

<figcaption>303 La Trobe has joined Queens Place at project sales</figcaption></figure><h2>Early phase construction</h2>

<a href="/new-apartments/iglu-229-franklin-street-melbourne">229 Franklin</a>, <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a>, <a href="/buildings/scape-melbourne-393-swanston-street-melbourne">Scape Swanston</a>, <a href="/buildings/avant-60-abeckett-street-melbourne">Avant</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66_3.jpg" rel="gallery-all" title="Aurora Melbourne Central on the rise. Image: Adrian"><img alt="" class="image-article-full-width-580px" height="391" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66_3.jpg?itok=_fhDPQ01" title="Aurora Melbourne Central on the rise. Image: Adrian" width="580"></a>

<figcaption>Aurora Melbourne Central on the rise. Image: Adrian</figcaption></figure><h2>Mid construction</h2>

<a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">Empire</a>, <a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House</a>, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a>, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image65_0.jpg" rel="gallery-all" title="Empire and Light House have progressed rapidly"><img alt="" class="image-article-full-width-580px" height="360" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image65_0.jpg?itok=bK2WonaE" title="Empire and Light House have progressed rapidly" width="580"></a>

<figcaption>Empire and Light House have progressed rapidly</figcaption></figure><h2>Topped out</h2>

<a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a>, <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne">Eporo Tower</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8228.jpg" rel="gallery-all" title="A recent shot of La Trobe Tower"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8228.jpg?itok=8ck0dVB4" title="A recent shot of La Trobe Tower" width="580"></a>

<figcaption>A recent shot of La Trobe Tower</figcaption></figure>
</body></html>

The changing face of Melbourne's northern CBD

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Integrated residential property funds management and real estate services organisation Oliver Hume is seeking to develop another slice of industrial West Melbourne, becoming the group's third Melbourne apartment project behind <a href="/new-apartments/cheltenham-vic-3192">Ilixir</a> in Cheltenham and The Principal which fronts Flemington Road.

Jackson Clements Burrows are behind the design for 164-184 Roden Street which if approved, will retain the exterior of the substantial heritage building onsite, along with a portion of the interior floor plate set back to the inner columns. This is done so in order to provide legitimacy to a healthy number of warehouse shells intended within the development.

Works for the existing onsite building began during 1889, with subsequent additions through to 1937 for then expanding hardware merchants Briscoe &amp; Co. According to heritage consultants Bryce Raworth,164-184 Roden Street and the associated street addresses the existing building holds fall under a D grade heritage listing.

City of Melbourne have received 12 objections to the development.

A <a href="http://www.cbremelbourne.com.au/wp-content/uploads/2014/10/164-172_Roden_bro_v9_redslash-IN-dd.pdf">sales campaign</a> for the site was conducted by CBRE during late 2014, with Oliver Hume's plans for the project lodged with City of Melbourne during June of this year.

<h2>164-172 Roden Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_11.jpg" rel="gallery-all" title="The project's interior courtyard. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_11.jpg?itok=XC4M9DRz" title="The project's interior courtyard. Planning image: JCB" width="580"></a>

<figcaption>The project's interior courtyard. Planning image: JCB</figcaption></figure><ul>
<li>Site offered for sale during late 2014</li>
	<li>3,637sqm site containing dual industrial warehouse buildings and three street frontages</li>
	<li>Proposed partial demolition and construction of an 8 level, 28.8m buildings</li>
	<li>206 dwellings: 21 x warehouse shells, 2 x duplex, 30 x loft, 101 x 1BR, 52 x 2BR</li>
	<li>Provision for 120 vehicle and 150 bicycle bays over two basement levels</li>
	<li>Jack Merlo designed landscaped internal courtyard</li>
</ul>
206 dwellings are included within the project's eight levels, despite a planning overlay expecting a preferred building height of four storeys. From a prospective apartment buyer's point of view, 164-184 Roden Street may be an attractive prospect as the development team has gone to lengths to create diversity of living options within the development.

Dual level warehouse shells, duplexes and loft options add to the ubiquitous one and two bedroom apartments within the development. Single bedroom apartments span the 48sqm-62sqm range, with living options expanding in size thereafter.

The warehouse and loft formats presumably seek to set the project apart from its West Melbourne contemporaries, with advertised plans indicating that both loft and warehouse options are proportionately large. Two storey, two bedroom lofts sit between 97-98sqm with ample exterior areas in tow.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8350.jpg" rel="gallery-all" title="420 Spencer Street is moving on up"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8350.jpg?itok=ZdwYblCJ" title="420 Spencer Street is moving on up" width="580"></a>

<figcaption>420 Spencer Street is moving on up</figcaption></figure>News of Oliver Hume's Roden Street endeavour comes as another prominent site in West Melbourne went to planning last week. 405-417 Spencer Street is now subject to a 22 level application which seeks retail and commercial uses in addition to 181 apartments.

405-417 Spencer Street aside, the entry of 164-184 Roden Street to the Apartments.com.au Project Database sees 25 separate residential projects listed within West Melbourne, with total apartment numbers for these projects in excess of 3,300.

Largest of all these projects is 355-371 Spencer Street which carries approval for 700 plus apartments, while West Melbourne's tallest building is currently heading skyward. Set to reach 131 metres, The Spencer as seen above has picked up its construction pace considerably now that the build is beyond the podium levels.

<h2>164-184 Roden Street development team</h2>

<ul>
<li>Developer: Oliver Hume</li>
	<li>Architect and Urban Context Report: Jackson Clements Burrows</li>
	<li>Planning: Contour Consultants Australia</li>
	<li>Heritage Consultants: Bryce Raworth</li>
	<li>Traffic: Traffix Group</li>
	<li>Landscape Architect: Jack Merlo Design</li>
	<li>ESD: ECM Group</li>
	<li>Waste: Leigh Design</li>
</ul>
</body></html>

Oliver Hume and JCB add to the West Melbourne dynamic

<a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> has lodged plans for a $750 million, three-tower mixed-use precinct that would complete the long-running redevelopment of Carlton's former Carlton United Breweries site.

The proposal at <a href="https://www.apartments.com.au/new-apartments/185-195-queensberry-street-carlton-vic-3053">46-78 Bouverie Street and 185-195 Queensberry Street</a> spans a 6,468 sqm site, the last remaining undeveloped parcels within the former brewery's 2007 masterplan.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the development will comprise two purpose-built student accommodation towers and a third build-to-sell apartment tower above a shared commercial podium and basement.

Across the three towers, SP Setia is proposing 606 build-to-sell apartments and 1,499 student accommodation units containing 2,009 beds.

The apartments will sit in the tallest tower, which will rise nearly 200m and 55 storeys. It will become&nbsp;one of the more substantial new build-to-sell apartment projects at the northern edge of Melbourne's CBD.

The apartment mix is weighted toward smaller inner-city product, with 188 studios, 206 one-bedroom apartments, 192 two-bedroom apartments and 20 three-bedroom apartments

<img alt="First look: SP Setia plans three-tower finale for Carlton’s former CUB precinct" data-entity-type="file" data-entity-uuid="8271bc87-1b0a-41b7-ac73-a425ee375261" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/3_2.png?VersionId=G4lw23o90B1boX4k4dj7rdz2ZEajS9wy" />

Part of the precinct will be a large-scale&nbsp;3,684 sqm supermarket and a further 2,198 sqm of speciality retail, creating close to 5,900 sqm of new commercial space within the precinct.

But one of the biggest components of the proposal is what sits between the buildings.

Around 4,650 sqm, or roughly 72 per cent of the site, will be publicly accessible open space, incorporating plazas, pedestrian connections, landscaped laneways and retail spill-out areas.

The ground plane is intended to finally complete pedestrian connections envisaged when the CUB masterplan was first approved nearly two decades ago, stitching together Victoria Street, Queensberry Street, Bouverie Street and Swanston Street through the former brewery precinct.

Urbis said the development would "complete the CUB precinct", with the public realm providing important north-south and east-west connections through what is currently the final undeveloped portion of the masterplanned site.

SP Setia is also exploring a new linear park within the Bouverie Street road reserve, with the concept to be developed further with the City of Melbourne through the planning process.

The proposal is being pursued through the Victorian Government's Development Facilitation Program under Clause 53.23 for significant residential development with affordable housing.

The planning report acknowledges the proposed heights exceed those contemplated under the original Comprehensive Development Plan and masterplan, but argues the built-form context has changed considerably over the past two decades.

Urbis said the three towers would instead create a stepped transition between Carlton and the Hoddle Grid, rising progressively from the 94.1-metre Tower One along the Queensberry Street edge to the 199.44-metre Tower Three closer to the established CBD-scale buildings to the south.

<img alt="SP Setia" data-entity-type="file" data-entity-uuid="e885a07a-592c-40fc-bf82-e6dbaf32da54" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.52.24%E2%80%AFAM.png?VersionId=7s_ErUkSKAdY1mAWp3GRZgMNCGtwhk5m" />

SP Setia plans to deliver the development across three stages.

Stage One would deliver the basement, podium and retail areas for the entire precinct alongside the first student tower. Tower Two would follow in Stage Two, before the 606-apartment Tower Three is delivered as the final stage.

If approved and delivered, the project would close out a redevelopment process that has been underway since the former brewery masterplan was approved in 2007, adding more than 2,600 student beds and apartments to a precinct already home to Swanston Central, the Barak Building, RMIT Design Hub and several large student accommodation developments.

&nbsp;

&nbsp;

Joel Robinson

SP Setia plans three-tower finale for Carlton’s former CUB precinct

Melbourne developer Lowe Living is seeking to add to its growing bayside apartment pipeline, filing plans for a boutique eight-residence development in tightly held Middle Park.

Lowe Living, which has built much of its development portfolio across Melbourne's affluent bayside and south-east suburbs, is behind the plans for the 730 sqm site at <a href="https://www.apartments.com.au/new-apartments/123-125-erskine-street-middle-park-vic-3206">123-125 Erskine Street</a>, just off Armstrong Street and within the Armstrong Street Neighbourhood Activity Centre.

The developer is seeking approval for a five-storey residential building above two basement levels, with just eight large-format apartments and 18 car spaces.

“This is a deliberately very different proposition for us,"&nbsp;Tim Lowe, Co-Founder of Lowe Living, said.

"Eight residences is exceptionally boutique, but that's precisely what this site calls for.

“There is a strong community in Middle Park and the surrounding suburbs who have spent decades building a life here. They no longer want the maintenance of a large period home, but they aren't prepared to compromise on space, quality or location. We think there is a real opportunity to capture that hyper local market. A site like this rarely comes to market.”

<img alt="Lowe " data-entity-type="file" data-entity-uuid="875fe572-0f14-4d90-9e11-55b28dd07731" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.42.49%E2%80%AFAM.png?VersionId=GDNQRv9BfpR9r1zkZ5UDyUM4ZvpIksut" />

The low-density proposal has been designed by Cera Stribley and is being progressed through the Victorian Government's Great Design Fast Track pathway, having already secured eligibility from the Minister for Planning.

The Office of the Victorian Government Architect supported its eligibility after finding the proposal demonstrated consistency with the program's seven design principles, while the project's financial feasibility has also been independently confirmed by Invest Victoria.

The project is targeting the downsizer market, with the planning documents describing the homes as larger-format residences and noting the two penthouses could otherwise have been configured as four separate apartments.

<img alt="Lowe 2" data-entity-type="file" data-entity-uuid="60ab0987-2da6-4175-adac-315dcf6053c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.15%E2%80%AFAM.png?VersionId=bOCPH0B2MFwlmaRW.TTCF9TzyifgVoQI" />

The site has dual frontage to Erskine Street and Canterbury Place and currently comprises a collection of commercial buildings used as offices, including a former heritage bakehouse, a former stable, a later gabled addition and a central courtyard.

It sits within the Commercial 1 Zone and the Armstrong Street Commercial Precinct heritage overlay, with the existing property classified as a contributory heritage place.

Heritage has subsequently played a significant role in Cera Stribley's design.

The front section of the former bakehouse facing Erskine Street will be retained, including its return walls, street-facing hipped roof and chimneys, while the Erskine Street façade and part of the western return wall of the former stable will also be incorporated into the new development.

Levels four and five will be set back five metres from the retained stable façade, while bricks removed through demolition are proposed to be salvaged and reused within the new building where possible.

<img alt="Lowe 3" data-entity-type="file" data-entity-uuid="e97927a9-a2de-4a0f-83b6-65451238abfa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-21%20at%208.43.06%E2%80%AFAM.png?VersionId=VR44AChLrX9q1XPB9GvVQV.ALXXbe4gC" />

Rather than presenting as a single five-storey building to Erskine Street, Cera Stribley has broken the development into a series of distinct forms.

A three-storey infill element will sit between the retained bakehouse and stable façades, with the upper levels recessed behind the heritage fabric. Canterbury Place will similarly feature two three-storey podium forms, separated by a central pedestrian accessway, before the upper two levels step back from the street.

A pedestrian through-link will run through the centre of the project between Erskine Street and Canterbury Place, creating entrances from both sides of the site and introducing landscaping and communal areas through the ground plane.

Landscape architect Acre has designed planting across the ground level, private terraces and upper levels, including a feature canopy tree at level three and integrated planting and arbours across the level four terraces. Five existing Erskine Street trees are proposed to be retained.

Sustainability is also a significant component of the Great Design Fast Track application. The apartments are targeting an average eight-star NatHERS rating, with no residence below 6.5 stars, while the project has achieved a 75 per cent BESS score. Seven of the eight apartments are designed for cross-ventilation, with the remaining residence using mechanically assisted natural ventilation.

The plans also incorporate an 8kWp rooftop solar system, a 5,000-litre rainwater tank and infrastructure allowing future electric vehicle charging for every residence.

Lowe has a strong portfolio across Melbourne's blue-chip suburbs. They recently launched <a href="https://www.apartments.com.au/new-apartments/jardin-house-by-lowe-living-camberwell-335-camberwell-road-camberwell-vic-3124">Jardin House by Lowe Living</a> in Camberwell, their first development in the Stonnington LGA.

Lowe Living unveils Middle Park apartment development

Article summary

<ul data-end="888" data-start="289">
	<li data-end="442" data-section-id="8tsh6o" data-start="289">DVB Projects is preparing to launch its second Gold Coast apartment development, with demolition now underway at 137 Old Burleigh Road, Broadbeach.</li>
	<li data-end="573" data-section-id="1nyxl3e" data-start="443">The 34-level tower will comprise just 49 ultra-luxury residences, including half-floor, full-floor and penthouse apartments.</li>
	<li data-end="717" data-section-id="oiyimj" data-start="574">The launch follows strong demand at DVB's nearby Sea Glass project, which is more than 50 per cent sold and currently under construction.</li>
	<li data-end="888" data-section-id="epk9o9" data-start="718">The development adds to the transformation of Old Burleigh Road, with premium beachfront apartment projects continuing to reshape the tightly held Broadbeach strip.</li>
</ul>

<a href="https://www.apartments.com.au/developers/dvb-projects">DVB Projects</a> is preparing to launch its second Gold Coast apartment development, with demolition now underway on the Broadbeach site as the Sydney developer moves closer to bringing the ultra-luxury project to market.

The 34-level tower at <a href="https://www.apartments.com.au/new-apartments/137-old-burleigh-road-broadbeach-qld-4218">137 Old Burleigh Road</a> will comprise just 49 residences, ranging from half-floor apartments through to full-floor homes and a penthouse. The launch follows the strong sales performance of DVB's nearby Sea Glass development. More than half of the apartments at Sea Glass, on the other side of Broadbeach, have been snapped up, well ahead of its late 2027 completion

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="2944b4be-c84e-4b54-8dc1-c712e76704c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E02_Exterior_Street%20Level%20Entrance.jpg?VersionId=YoNig7pRdrE3HCue7sUj78LzJteeQf3H" />

The start of demolition at 137 Old Burleigh Road signals DVB Projects’ underlying confidence in the Gold Coast’s luxury beachside apartment sector.

“We see the Gold Coast as one of the most compelling lifestyle markets in Australia, particularly at the premium end where demand continues to deepen,” said Dean Brown, Managing Director of DVB.&nbsp;

“This project has been carefully designed to respond to that demand - delivering large-format residences with a level of quality, privacy and amenity that is still relatively rare in the apartment market on the beachside."

Brown says the site itself is "exceptional."

"Old Burleigh Road is one of the most tightly held beachfront strips, and opportunities to deliver a project of this scale and calibre in this location are extremely limited.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="398f377a-c037-455e-9250-0c5e0d84c35b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/I12_FF%20Balcony.jpg?VersionId=NwOiRWGMubR1c8wthuEfggklcja7al9." />

The project will comprise 40 half-floor residences of approximately 260 sqm, alongside eight full-floor residences spanning around 524 sqm.

A single penthouse will crown the building, featuring a private pool, barbecue area, indoor gym and dedicated entertaining spaces.

Residents will have access to a resort-style suite of amenities, including a 20-metre pool with daybeds, a gymnasium, hot and cold plunge pools, a sauna, and private residents’ lounge and dining facilities.

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="d1642bb0-9a66-4427-a022-dfc0988c6287" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/A02_Pool%20to%20View.jpg?VersionId=c0IXPyn_Gp_Kn3XCwzMrqIVkAdCEwVXP" />

Sales agent Todd Matheson, of <a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a>, which is marketing both 137 Old Burleigh Road and Sea Glass, said 137 Old Burleigh Road would address a clear gap in the market for genuine luxury products.

“There are very few opportunities on the Gold Coast where buyers can secure a residence of this size and quality in a new building,” Matheson said.

“What we’re seeing is a growing cohort of downsizers and interstate buyers who still want space - they’re not willing to compromise on living area, entertaining or finishes.

“This project has been designed with that buyer in mind. It offers the scale of a home, combined with the convenience and security of apartment living, in one of the coast’s most desirable positions.”

<img alt="DVB Projects to commence demolition on $320m Broadbeach luxury tower" data-entity-type="file" data-entity-uuid="59aae0ca-5639-4320-8aca-d0bf60f48e43" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/E01_Exterior%20Hero.jpg?VersionId=DS8Zfy2WtgUEtdfe0TEUuf1W1GfcZq8S" />

Located on a 1,156 sqm site one block from the beachfront, the development will replace an ageing walk-up building and is expected to contribute to the ongoing transformation of the Old Burleigh Road strip into one of the Gold Coast’s most prestigious residential corridors.

With the development moving into the delivery phase, 137 Old Burleigh Road is slated to hit the market later this year.

[smartcode_project_cta:default project_id=145141]

DVB Projects to launch second Broadbeach apartment tower as demolition commences

<a data-end="327" data-is-only-node="" data-start="250" href="https://www.apartments.com.au/developers/norus-projects" rel="noopener" target="_new">Norus Developments</a> has lodged plans for a new apartment development in Clayton that would add further momentum to the suburb's emerging Green Street corridor.

Plans have been lodged for the consolidated site at <a href="https://www.apartments.com.au/new-apartments/1359-1365-centre-road-clayton-vic-3168">1359-1365 Centre Road</a>, where Norus is seeking approval for 218 apartments across a 12-storey apartment building designed by <a href="https://www.apartments.com.au/architects/life-architecture-and-urban-design">Life Architecture</a>.

The proposal sits within the Clayton Major Activity Centre at the threshold of the planned Green Street corridor, a landscaped pedestrian connection intended to improve links through the precinct towards Clayton Railway Station.

The development would replace the site's existing collection of low-scale residential and commercial buildings with a single consolidated building, introducing significantly greater housing density to this part of Centre Road.

A retail tenancy is proposed at ground level to activate the Centre Road frontage, accompanied by transparent street interfaces and landscaping intended to create a more pedestrian-focused edge to the development.

<img alt="First look: Norus Developments plans landscape-led apartment project for Clayton’s emerging Green Street" data-entity-type="file" data-entity-uuid="0a5a763a-d9e9-4253-af2f-88008de27ebf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Clayton%20a.png?VersionId=S2WJJbat1XVkZwB9SnYtygirXgWHiklX" />

The building has been designed with stepped massing and upper-level setbacks to manage its transition towards surrounding residential properties. The planning report describes the approach as one that integrates the building into the landscape rather than treating landscaping as a secondary element.

"A strong landscape and public realm strategy underpins the proposal," Urbis states in the planning report.

"Public benefits include an affordable housing contribution, a new pocket park, generous landscaped setbacks, deep soil planting and integrated Water Sensitive Urban Design."

The report adds that these elements are intended to create "a permeable, pedestrian-focused ground plane that enhances walkability, supports urban cooling and reinforces the emerging Green Street character."

Biophilic and passive design principles extend through the residential levels, with planting, daylight, natural ventilation and views towards landscaped areas forming part of the amenity strategy.

Parking would be concentrated away from the public realm, with 145 car spaces proposed from the rear laneway rather than dominating the Centre Road frontage.

The proposal follows an extensive pre-application process with the City of Monash. Three formal meetings were held between the project team and Council from December 2025 to March 2026, with the scheme evolving through several concept iterations before the current design was lodged.

The project arrives as Clayton prepares for substantial change around its established activity centre and the wider Suburban Rail Loop precinct. Its position on Centre Road places the development within an existing concentration of shops, services and public transport, while the Green Street connection is intended to strengthen pedestrian access towards Clayton Railway Station.

First look: Norus plans landscape-led apartment project for Clayton’s emerging Green Street

<a href="https://www.apartments.com.au/developers/gardner-vaughan-group">Gardner Vaughan Group</a> has officially commenced construction on Bronze on Chevron, celebrating the sod turning of its first-ever Gold Coast development and marking a significant milestone in the company's continued expansion across South East Queensland.&nbsp;

Following the successful delivery of premium residential developments throughout Brisbane and the Sunshine Coast, <a href="https://www.apartments.com.au/new-apartments/bronze-on-chevron-8-mawarra-street-chevron-island-qld-4217">Bronze on Chevron</a> represents Gardner Vaughan Group's entry into the Gold Coast market. Bronze will deliver 119 one, two, three and four-bedroom apartments above two ground-level retail tenancies.

[smartcode_project:default project_id=107520 project_image_fid=367193]

The recent sod turning ceremony was attended by Deputy Mayor Mark Hammel, President of the Surfers Paradise Surf Life Saving Club, Cassandra Sedgman, project consultants, purchasers, project partners and invited guests to celebrate the commencement of construction.&nbsp;

Gardner Vaughan Group Chief Executive Officer Simon Betteridge said Bronze on Chevron represented an exciting new chapter for the business.&nbsp;

"We've spent almost four decades building homes that respond to the way people want to live, and we're excited to bring that experience to <a href="https://www.apartments.com.au/developments/chevron-island-qld-4217">Chevron Island</a>," Betteridge said.

"Bronze on Chevron is particularly significant because it marks Gardner Vaughan Group's first development on the Gold Coast following many successful projects across Brisbane and the Sunshine Coast."

[smartcode_project:default project_id=107520 project_image_fid=367183]

Betteridge said the ground breaking is a proud moment for the&nbsp;team and their purchasers, who can now see their future homes beginning to take shape.&nbsp;

"As both developer and builder, we're able to oversee every aspect of the project from design through to construction, ensuring the quality and attention to detail Gardner Vaughan Group has become renowned for."&nbsp;

Designed by acclaimed architectural practice <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker</a>, Bronze on Chevron has been thoughtfully designed to complement Chevron Island's evolving streetscape while embracing its relaxed coastal lifestyle.

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029.&nbsp;

[smartcode_project_cta:default project_id=107520]

The development will offer generous residences with refined interiors, premium finishes and resort-style amenities, with completion anticipated in early 2029

Mark Baljak

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