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A Western Australian agent has been fined $3,500 by Consumer Protection after failing to present the highest offer for a Warnbo, Perth property to the vendor.
As the sales representative for a property in Warnbro in November 2012, Dane Stephen Rawlings received two offers on the property. One was $410,000, the other for $400,000, both subject to finance. He did not present the highest offer to the seller.
If the seller had accepted the higher price it would have resulted in Rawlings sharing the commission with the sales representative for the prospective buyers who made the offer on a ‘conjunctional’ basis.
The lower offer would see him receiving the full sales commission. He presented the $400,000 offer to the seller, which was accepted.
Rawlings told the sales representative that the higher offer was rejected as the other offer was a full price cash offer. This was not correct.
Consumer Protection took action against Rawlings after an investigation into the sale. It was found he had breached the Code of Conduct for Agents and Sales Representatives.
Real estate agents and sales representatives should always be acting in the best interest of their clients, said Commissioner for Consumer Protection, Anne Driscoll.
“Honesty and integrity is at the heart of the Code of Conduct and those in the real estate industry who do not adhere to the rules may be subject to disciplinary action and ultimately could lose their licence to operate,” she said.
Rawlings faced two charges, fined $1,500 and $2,000 on each on 30 July 2014. He was also ordered to pay costs of $1,000.
That he did not communicate the higher offer to the seller was considered a serious matter by the State Administrative Tribunal. They noted that it involved concealment that was very difficult to detect, undermines the sales process as well as undermines the trust the public has in the real estate industry.
Rawlings assured that in future he would improve his practice by being present at every viewing to meet with potential buyers and agents – particularly for conjunctional arrangements. He would take precise diary entries and notes in regards to phone calls and meetings, and he would be more accountable in forwarding offers to the seller and principal.
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Western Australian agent fined $3,500 for not presenting highest offer to vendor

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The rapidly growing Sydney, that has forecasts numbering more than 1.6 million additional people by 2031 and 664,000 new homes needed, has seen numerous plans for its future and growth.
Growth Infrastructure Plans and the Precinct Support Scheme are among the initiatives being used to support expected growth. Another of these is the Urban Activation Precincts – essentially, 11 different areas with the aim of providing more properties that can easily access infrastructure, transport, services and jobs.
A frequent mantra in property investing is to <a href="/expert-insights/investing/follow-the-infrastructure-trail-to-find-future-growth-suburbs">follow government spending and upcoming infrastructure projects</a>, as well as strong population growth, to get in early to the hotspots.
According to the NSW state government, the choice behind the 11 areas was based on locations they could provide affordable and diverse housing with “good access to infrastructure, particularly transport”. It applies to both greenfield and infill locations.
“Precincts are envisaged as being larger areas, usually made up of multiple land-holdings. They will be capable of delivering significant additional growth and require coordination from State and local government to realise their potential,” explains the guideline to why these areas are selected.
The first eight announced in March 2013, with the final three on this list announced this month. There have been varying levels of progress in each, with some left uncertain as other planning projects and community consultation are explored. We have detailed some of the more prominent factors below.
North Ryde Station
<ul>
<li>12.5 hectares of land rezoned 
</li>
<li>Maximum building heights around the station (reduced from initial plan of 108 metres) set at 92 metres 
</li>
<li>More than 2.4 hectares of parks and open space expected 
</li>
<li>An estimated 3,000 homes and 1,500 jobs within 10 minutes of the station 
</li>
<li>More than $17 million worth of transport upgrades</li>
</ul>
Epping Town Centre
<ul>
<li>Rezoning is complete, as from March 2014 
</li>
<li>Funding arrangements being worked through with Parramatta City Council and Hornsby Shire Council 
</li>
<li>Strong demand for residential development currently 
</li>
<li>Expected increase in demand for retail development</li>
</ul>
Herring Road, Macquarie Park
<ul>
<li>Changes to land use zonings, building heights and densities are proposed 
</li>
<li>Expectation for increased housing, commercial, retail, education and recreation development 
</li>
<li>New connecting streets, footpaths and cycleways proposed 
</li>
<li>Existing market demand for new housing and employment identified 
</li>
<li>Around 54 hectares of the 247 hectares rezoned to provide 3,750 new homes 
</li>
<li>Rezoning allows buildings of between eight and 22 storeys within 400 metre radius of the railway station (for residential and commercial mixed uses) 
</li>
<li>Up to five storeys allowed in selected residential areas</li>
</ul>
Randwick
<ul>
<li>The current process was on hold for three months after December 2013 community consultation 
</li>
<li>Feedback to again be sought 
</li>
<li>Precinct spans parts of Randwick, Kensington and Kingsford, and includes UNSW, Prince of Wales Hospital, Randwick Children’s Hospital, Randwick Racecourse and NIDA</li>
</ul>
Anzac Parade South
<ul>
<li>The current process was on hold for three months after December 2013 community consultation 
</li>
<li>Feedback to again be sought 
</li>
<li>Precinct includes corridor around Anzac Parade from south of Kingsford to La Perouse</li>
</ul>
The list of Urban Activation Precincts continues on the next page. Please click below. 
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Carter Street, Lidcombe
<ul>
<li>Strong connections to Sydney Olympic Park suggest it will benefit from government infrastructure investment 
</li>
<li>Currently under consideration after a public exhibition period</li>
</ul>
Proposals:
<ul>
<li>More than 5,500 new homes, including townhouses and apartments 
</li>
<li>Buildings of primarily four to six storeys along east-west streets, six to eight stories along main streets and parks, and up to 20 storeys on five specified sites 
</li>
<li>Retail centre with up to 12,000 square metres of shops and services along Uhrig Road 
</li>
<li>Corporate offices and a business and technology park on 11.4 hectares along the M4 corridor</li>
</ul>
Wentworth Point
<ul>
<li>Rezoning completed in June 2014 
</li>
<li>Two residential neighbourhoods, with a total of 2,300 apartments in buildings spanning up to seven storeys and six buildings of up to 25 storeys 
</li>
<li>New primary school with 18 classrooms 
</li>
<li>Marine facilities may be possible 
</li>
<li>Funding arrangements being discussed with Auburn Council</li>
</ul>
Mascot Station
<ul>
<li>Plan is currently on hold pending details of the WestConnex project 
</li>
<li>Higher density housing demand has been identified 
</li>
<li>Residential redevelopment is currently well-advanced in the area surrounding the station, which was formerly industrial land 
</li>
<li>Scope to expand the redevelopment area</li>
</ul>
Kellyville Station
<ul>
<li>Investigation over potential land uses in the precinct being undertaken 
</li>
<li>Precinct includes the area around the future station, part of the North West Rail Link 
</li>
<li>Boundary is based on nearest road boundary – within 800 metres of the station or a 10 minute walk</li>
</ul>
Showground Station
<ul>
<li>Investigation over potential land uses in the precinct being undertaken 
</li>
<li>Precinct includes the area around the future station, part of the North West Rail Link 
</li>
<li>Boundary is based on nearest road boundary – within 800 metres of the station or a 10 minute walk</li>
</ul>
Bella Vista Station
<ul>
<li>Investigation over potential land uses in the precinct being undertaken 
</li>
<li>Precinct includes the area around the future station, part of the North West Rail Link 
</li>
<li>Boundary is based on nearest road boundary – within 800 metres of the station or a 10 minute walk</li>
</ul>
The Property Council of Australia (PCA) has said that the latest three additions to the list are sensible decisions. However, they've noted that to deliver on housing targets, the state government will need to reject a claim from the local council to increase apartment sizes, explained PCA NSW executive director Glenn Byres.
"The scale of investment in the new rail line is unprecedented so it makes sense to leverage off it with new hot spots for growth," said Byres.
"Escalating population growth in our west means we need to hasten investment in new housing and employment opportunities," he said, noting that lifting densities will improve housing yield in the targeted sites.
“But we also need councils to play their part and ensure local planning controls reflect the objective of adding to the vibrancy of key centres," he said, pointing to the Hills Shire Council's consideration of planning controls that may increase apartment sizes by as much as 50%, limiting availability of one-bedroom apartments.
“The state will need to reject the claim because the changes risk increasing construction costs by up to $65,000 per apartment and limit the ability of developers to meet market demand," he said.
The PCA are also encouraging a fast-tracked approach to these three areas.
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The 11 Sydney areas every property investor should know: Urban Activation Precincts

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Planning policy changes have allowed 2,500 Western Sydney home sites to be instantly brought online, according to Minister for Planning Pru Goward.
Yesterday, Property Observer wrote that <a href="/expert-insights/building/numerous-sydney-areas-rezoned-to-allow-for-higher-density-developments">multi-storey residential towers are expected to be built in many parts of Sydney as numerous areas undergo a rezoning</a>. Community pushback to development applications are likely.
The changes to the Growth Centres State Environmental Planning Policy are expected to bring greater diversity, affordability and meet the needs of the growing population in the area, said Goward.
“The changes mean a Western Sydney home buyer will have more choice of home type, and may also save up to 10% on the cost of their new home,” she said.
“The NSW government has accelerated the release of land to keep up with demand, and now we are providing more choices and allowing for more affordable options for Western Sydney families.”
The amendment allows smaller lot sizes, and medium density builds, that Goward believes will keep house and land packages under $400,000.
Growth Centres will now face the same planning controls, as well as a faster subdivision and home building approval process.
The changes will permit townhouse and villa-style housing, detached homes on a number of lot sizes, detached dwellings on small lots in medium density zones and studio dwellings to be strata subdivided from the main house so they can be sold as a separate dwelling.
Standardised minimum lot sizes, new approval pathways, standards for subdivision and house design and more opportunities to use the 10 day approval process for new homes on smaller lots have also been introduced.
“New suburbs in Western Sydney are expected to be home to half a million people over the next 25 years so it’s crucial for us to get the planning right now,” Goward said.
“This good future planning is supported by the NSW government’s record investment in transport infrastructure servicing these areas through the North West and South West Rail Links and work to complete Sydney’s motorway network.”  
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Planning changes instantly unlocks 2,500 Western Sydney homes

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Sydney’s residential vacancy rates are on the rise, with July recording a 0.2% increase to 2.0%, according to the Real Estate Institute of New South Wales (REINSW) Vacancy Rate Survey.
REINSW president Malcolm Gunning notes that more apartment stock entered the marketplace, which may be behind some of this increase.
“Inner Sydney vacancy rates led the way with an increase of 0.1% to 2.0%, while the outer suburbs increased 0.4% to 1.9%. The middle suburbs bucked the trend with a fall of 0.2%, but remain at the neutral level of 1.9%,” said Gunning.
“We expect this growth in rental accommodation to continue as even more new stock enters the marketplace.”
This has come at a time when ANZ Research’s David Cannington is seeing Sydney growth moderating, as Melbourne takes out top spot when looking at growth on a trend basis. Price growth year on year is sitting at 15.1% for Sydney, and 11.3% for Melbourne.
“Housing market sales continued to reflect positive housing market sentiment in the past week, particularly in Sydney where elevated auction levels for this time of year have cleared at greater than 75% for the fifth consecutive week,” noted Cannington.
He notes that elevated auction clearance rates, for both Sydney and Melbourne, are foreshadowing strong sales demand and further house price gains in the remaining 2014 months.
Outside of the Sydney area, vacancy rates have been recorded as a mixed picture. In the Hunter, a 0.5% increase was recorded, despite a 0.3% decline in Newcastle. Illawarra increased by 0.3%, while Wollongong remained steady at 2.1%.
New England, however, has hit an 11 year high, up to 4.2% with a 0.2% increase recorded. In October 2003, the last time it was this high, it recorded 4.8% vacancy. The South Coast is up 1.4%, with Central West has dropped 0.5%.
Murrumbidgee’s vacancy rate was up 0.5%, while Albury increased by 0.7%.
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Sydney price gains moderating and vacancy rates climbing

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Today’s latest official dwelling price data from the Australian Bureau of Statistics has confirmed the strong growth seen across the cities in the year to date.
Looking at the June quarter 2013 compared to the June quarter 2014, dwelling prices increased by a weighted average of 10.1% across the eight capital cities.
This spanned from a 15.6% increase recorded in Sydney, to 2.2% in Canberra.
In the June quarter, Sydney managed 3.1% growth while at the other end of the scale dwelling prices in Perth slid backwards by 0.2%.
Melbourne, was the second strongest city for growth over the year at 9.3%, including 1.3% growth in the June quarter. Brisbane recorded 6.8% annual growth, but had the second strongest quarterly increase of 1.8%.
The mean price of residential dwellings rose $9,900, while the total number of dwellings across the nation up by 37,600.
The ABS notes that in Sydney, for established houses, the rise was broad-based with almost all segments of the market increasing.
Strata priced between $600,000 and $1.3 million contributed most to the rise. Attached dwellings under $1 million, in particular strata priced between $550,000 and $800,000, also recorded strong price growth.
In Melbourne, for established houses, strata in the listed segments of above $1.4 million and below $700,000 recorded increases. Attached dwelling results saw mixed results, with some segments rising and others falling.
Managing director of SQM Research, Louis Christopher, said that the figures reveal a strong housing market overall, with Sydney driving the average results.
“Going forward for the remainder of 2014, We expect some moderation in capital growth, but believe the recovery which began in late 2012, will remain intact,” he said.
Christopher noted that their predictions (over page) were largely correct based on the ABS’ results.
“I must say however, that forecasting 2015 is proving to be very challenging. There are many ‘x factors’ at play, including some geopolitical events that could play out rather badly for the global community,” he said.
See over page for SQM Research’s predictions, the ABS results, and how they compared.
<hr class="system-pagebreak">
<a href="/images/2014/08/12/abs-stats-aug-12-one.jpg" target="_blank"><img src="/images/2014/08/12/abs-stats-aug-12-one.jpg" alt=""></a>
Source: SQM Research (click to open in new window)
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National residential property prices up 10.1% in a year: ABS

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A new app, realAs, claims to be able to predict how much a home will sell for, with a margin of error of just 5%.
The app, which is said to learn as it goes and to become more accurate as people use it, is based on this core algorithm. Consumers are asked to include their views about homes they have seen, and prices are input into the system.
It has some lofty credentials as well, being cofounded by David Morrell, the first buyer’s agent in Australia, who also sits on the board with Andrew Newbold, Jeremy Press and Josh Rowe. It was developed by computer scientists at RMIT University over a three year period and claims to be more accurate than overseas counterparts Trulia and Zillow.
The Melbourne-based company claim that the predictions for 64% of sales are within 5% of the sale price, 89% are within 10% of the sale price and 99% are within 20% of the sale price.
Morrell says that the unique propreitary algorithm listings to buyers and “understands what’s a good property, it understands what’s a bad property and it understands what the property value is”.
In a much publicised claim, it also aims to stamp out underquoting completely, as consumers use the realAs app to determine the price independently of the real estate agent.
“realAs is by buyers, for buyers to research and make the right property purchase decisions. Saving buyers time, money and heartache,” said Rowe.
While they’re not giving any secrets away about the algorithm itself, which he says does prompt a discussion around the level of trust, he does note that it goes beyond past price sales.
“Traditional predictors of property prices usually only take into account what is happening in past sales,” says Rowe, criticising that they do not take into account the individual property’s features or the current listings."
This algorithm uses current market data with specific relevance to the individual property and the features that property has.
Currently in the form of an iPhone app and <a href="https://realas.com/home/%20" target="_blank">responsive website</a>, Morrell believes it will be disruptive for the real estate industry where he says overquoting and underquoting is rife.
He explains that current sellers being told by an agent to take their property to auction and to expect over $2 million may look at the app and realise it’s worth 30% less.
As a knock-on effect, the seller won’t go to auction, there will be less advertising for the real estate agent and, effectively, newspapers also won’t get the spend on real estate advertising, he says.
“For the first time they’re able to see what other buyers are thinking,” Morrell explains.
However, that’s not expected to be the only effect on the market. Rowe says that there is another functionality beyond the price predictions – an open dialogue for sellers and buyers.
Currently, the majority of buyers speak to the seller “through” the real estate agent, Rowe explains. Now, they can speak “directly with sellers about the quality of properties” from quantitative questions to qualitative questions, without a filter.
Property Observer notes that in the majority of cases looked at, for instance in Sydney's west, it appears as though the agents quote and the realAs prediction are quite similar.
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Can this algorithm determine what a “bad” property is?

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Responding to the RBA’s research discussion paper that looked at whether housing is overvalued, Chan &amp; Naylor say that owning makes more financial sense than renting.
The Reserve Bank of Australia research, which <a href="/expert-insights/finance/no-property-bubble-but-rba-pinpoints-the-possible-future-wisdom-in-renting">suggested that house prices would have to continue to rise at the same rate as that seen over the past six decades to justify buying a property</a>, may set a dangerous precedent, according to Chan &amp; Naylor managing director Ken Raiss.
For housing to be financially viable, they would need to exceed 2.4% growth per annum on the long-term trajectory to beat renting. 
“On paper these figures may seem to make stark economic sense, but the property market, like any other, is cyclical and therefore undergoes peaks and troughs,” said Raiss.
“The other significant factor is that not all properties are created equal. The purchase of a property, whether it is for owner occupation or investment, must be a business rather than emotional process.”
He does, however, say that buyers must be looking to purchase properties that out-do averages and that are below intrinsic value in higher capital growth locations, rather than relying on average national growth.
While those who do not expect a higher than 2.4% growth per annum statistic to continue should turn to renting, the fundamentals of buying early, buying right and holding on long-term still apply, he says.
Turn over page for Chan &amp; Naylor’s eight reasons they think buying is still the best decision.
<hr class="system-pagebreak">
Chan &amp; Naylor’s eight reasons they think buying is still the best decision:
<ol>
<li>
It is forced savings Australians are some of the worst savers in the world, therefore being forced to put your money in a long-term asset is a highly prudent exercise that offers reassurance in later life. There is truth in the old adage that ‘I might retire broke, but at least I have my house’. 
</li>
<li>
It can cover your retirement costs The majority of us are living longer however as was evident from the recent budget it is clear that the government can no longer afford to pay for the growing number of pensioners. Having an asset like a house will actually help pay for your long term stay in a retirement or care facility, something that potentially awaits many of us at some point. 
</li>
<li>
Not owning means that you are subject to rental market forces As a middle aged unemployed tenant you will be subject to the market forces of the rental market as dictated by your landlord who can throw you out as soon as you fail to meet your rental obligations. Conversely as a home owner it is more likely that you can come to an arrangement with your bank should circumstances require it. 
</li>
<li>
Home ownership gives your financial certainty If you have purchased the right property, it will increase in value above the average, but the amount you have borrowed will remain relatively fixed. Rental income however increases with the value of the property market, so do you really know what you will be paying for your two bedder in 30 years’ time? 
</li>
<li>
Home ownership gives you personal certainty Buy what you can afford now rather than what you necessarily want and you will be in front as you enter the second half of your life rather than waiting for a late win. 
</li>
<li>
You can leave your grandkids something Most people aim to leave their legacy to the next generation and a home is a fantastic asset to pass on. 
</li>
<li>
Bricks and mortar are less volatile than the share market If the value of the housing market looks like it is on a downward cycle for now, it is nothing compared to the wild swings of the stock market over the last decade. Where would you rather put your hard earned money? 
</li>
<li>
There is only a finite amount of rental property to choose from At end of day everyone needs somewhere to live, and as only 30% of the Australian housing market is owned by investors, limited choice means taking matters into your own hands.</li>
</ol>
Source: Chan &amp; Naylor
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Eight reasons owning is better than renting: Chan & Naylor

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Yield-chasing isn’t quite as popular pastime for those buying in Victoria as for those buying apartments in other states and territories.
With just 15 results above 6% gross rental yield, according to RP Data, it’s unsurprising that the majority of investors are after capital growth. Of course, not every property is made equal and astute buyers may be able to achieve strong yields even in suburbs whose headlining figure does not suggest this, and so Property Observer trawled the list of Victorian suburbs to bring you the suburbs that actually are the highest yielding.
Here are the 15 highest yielding Victorian suburbs for apartment buyers.
<ol>
<li>
<a href="/news">HAMILTON </a>Median price: $85,000 Gross rental yield: 13.46% Our only contender with a double-figure gross rental yield, the data-range may be limited. An ‘N/A’ result was provided for the area’s five and three year growth, though it notes 0.27% average annual growth. Also the cheapest suburb on the list, the apartments in the area’s median advertised weekly rent sits at $220. 
</li>
<li>
<a href="/news">CRANBOURNE WEST </a>Median price: $203,000 Gross rental yield: 7.94% 
</li>
<li>
<a href="/news">ALFREDTON </a>Median price: $175,000 Gross rental yield: 7.43% 
</li>
<li>
<a href="/news">INVERLOCH </a>Median price: $295,000 Gross rental yield: 6.87% 
</li>
<li>
<a href="/news">MILDURA </a>Median price: $155,000 Gross rental yield: 6.54% 
</li>
<li>
<a href="/news">HORSHAM </a>Median price: $185,000 Gross rental yield: 6.46% 
</li>
<li>
<a href="/news">MELTON </a>Median price: $210,000 Gross rental yield: 6.38% We have previously spotlighted Melton in a suburb profile. You can <a href="/expert-insights/buying/suburb-spotlight-melton-council-gearing-up-for-growth">read more about this west of Melbourne area here</a>.  
</li>
<li>
<a href="/news">WHITTINGTON </a>Median price: $189,000 Gross rental yield: 6.33% 
</li>
<li>
<a href="/news">MOOROOPNA </a>Median price: $168,000 Gross rental yield: 6.27% 
</li>
<li>
<a href="/news">SWAN HILL </a>Median price: $180,000 Gross rental yield: 6.21% 
</li>
<li>
<a href="/news">SPRING GULLY </a>Median price: $223,000 Gross rental yield: 6.19% 
</li>
<li>
<a href="/news">REDAN </a>Median price: $185,000 Gross rental yield: 6.18% 
</li>
<li>
<a href="/news">WEST WODONGA </a>Median price: $188,000 Gross rental yield: 6.09% 
</li>
<li>
<a href="/news">WODONGA </a>Median price: $185,000 Gross rental yield: 6.04% We have previously also written about Wodonga, and its prospects for growth. The <a href="/expert-insights/buying/suburb-spotlight-will-wodongas-big-spend-pay-off">council is spending big... but will it pay off? </a>
</li>
<li>
<a href="/news">ARARAT </a>Median price: $172,000 Gross rental yield: 6.04%
</li>
</ol>
BONUS SUBURB: <a href="/news">BROADMEADOWS</a> Median price: $273,000 Gross rental yield: 5.95%
In 2013, Broadmeadows was <a href="/news/vic/broadmeadows-among-the-top-mortgage-delinquent-locations-standard-poors">named one of the top mortgage delinquint locations</a> by ratings agency Standard &amp; Poor's.
Which state or territory would you like to know the top yielding locations for?
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The 15 highest yielding Victorian suburbs for apartments

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Marketing your home for sale through a real estate agent leaves you in their power.
You need to trust them to effectively guide you through how the campaign for your property should be and how much you should be spending.
You must rely on them to ensure you do not overcapitalise, and in a space where the arguments over print versus online advertising and even the use of signboards are rife, it's understandable that you might be feeling a little lost.
For our Tuesday Q&amp;A, Property Observer asked Century 21's national training manager Alastair Kay all about advertising, marketing and his own experiences in real estate.
What was the most exciting property you ever marketed, and how did you express this in your marketing?
The most exciting sale I’ve been involved in was the successful transaction of a property in Banksia Beach, Bribie Island's premier postcode which is known locally as millionaire’s row.<img src="/images/2014/08/12/kay-aug-12-one.png" alt="" style="float: right;">
My point of contact for the property was the owner’s son, who lived between the Bribie home and his main residence in Brisbane. The son demanded excellence in everything he was involved in, having previously served in the military and being at that time employed as a well-respected prosecutor.
After much discussion, we chose to take their home to auction as it had only attracted five inspections after having been on the market for over two years. This high risk strategy required a significant investment to ensure we attracted the right buyers, so together we created a professional, targeted marketing campaign which required an investment in excess of $30,000 from the vendor.
The four week auction campaign attracted in excess of 100 viewings, an incredible amount of interest for the global financial crisis and a figure that dramatically exceeded the seller’s expectations. The auction was held at twilight on the deck of the home overlooking the Pumicestone Passage and was sold 24 hours later, after being passed in at the auction.
How do you tailor advertising and marketing to each individual property and vendor situation?
The most vital consideration for tailoring marketing and advertising is finding out what the seller hopes to achieve from the sale, and how they’d like to achieve it. More specifically, I like to ask the vendor questions relating to the sale based around three key areas: price, privacy and timing.
If obtaining the highest price possible is the most important result they want to achieve, I will show them what marketing is available to them and what attracts the most enquiries. I’ll also provide them with all the options and assist them with building their own campaign as the more the vendor can be involved, the better the likely result. Some real estate agents forget this and often present completed marketing campaigns, or only a few options. The danger with this approach is that it overlooks the fact the vendors are transacting what, for most people, is their single largest asset. This means that peace of mind in knowing that everything possible is being done to sell it at the best possible price should be of paramount importance.
Some vendors are worried about their privacy, a concern which may be driven by any number of different reasons. In these instances, I’ve occasionally been asked to design a discrete marketing campaign where a particular group of buyers is intensively targeted, or asked not to advertise at all and merely shop it around to interested buyers I’m aware of in the community.
<blockquote>
After much discussion, we chose to take their home to auction as it had only attracted five inspections after having been on the market for over two years.
</blockquote>
Timing is also crucial to tailoring a marketing campaign – if the vendor is desperate to sell, the only choice is often an intensive marketing campaign which showcases the property to as many potential buyers as possible.
What questions do vendors commonly ask around marketing?
Generally vendors want to discuss how much a marketing campaign for their property is going to cost, because they are often concerned that there can be no guarantee that they will achieve the price they hope for. These are legitimate concerns which your real estate agent should be comfortable addressing. Typically, I’ll explain how it’s in my best interest for the property to sell as real estate agents only ever get paid when a property settles.
Successfully transacting a property requires a well thought-out, structured and targeted marketing campaign that is designed to meet the vendor’s specific needs and requirements. If your agent isn’t paying adequate attention to your marketing requirements, it’s probably best to consider speaking with another agent to compare approaches.
Turn over page for more, including the difference between auction and private treaty marketing.
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How does advertising differ between auctions and private treaty marketing?
There isn’t a great deal of difference, however vendors tend to invest less into marketing when they sell via private treaty. This is because when property is being transacted by private treaty, all that’s required is one passionate buyer to place an offer, as opposed to an auction where you want to attract several passionate bidders to compete for the property.
Regardless of the vendor’s preference regarding how they sell their property, I always recommend investing in the strongest campaign possible, as this has the highest possibility of finding the buyer that is going to pay the most.
I always caution that marketing for a property should be considered an investment – not a cost. This is because vendors often find that they’re able to achieve significantly more for their property through a premium marketing campaign, and doubling, or even tripling, their initial marketing investment.
For which type of properties does print advertising work?
I always recommend vendors consider every avenue of marketing available to them, as the reality is we’re after the buyer for the property – not just a buyer. This distinction is crucial, as marketing for the buyer means that you’re exploring all possible options, not just pursuing the cheapest, easiest option.
When I was selling in a rural location on the Queensland coast, most vendors wanted to choose a local paper that had a readership of 20,000 people every week and more often than not, found that they weren't getting the result they'd hoped for. My consistent recommendation to vendors was that they choose a different paper that had a greater readership of 950,000 people.
Doing this did mean an increased marketing investment; however, they increased attendance at open for inspections by an average of five buyers per week. This helped achieve a premium price for every seller who chose to add paper marketing to their campaign.
The moral of the story is that there’s still a place for paper advertising, especially newspapers that have a larger, more targeted circulation. There’s no use in having 10,000 people viewing your property online if 9,950 are in another state and only browsing for fun.
Are there any aspects of advertising where vendors should be spending less or more?
As you’ve probably realised, I'm a big believer in creating and executing the best campaign possible. Vendors only get one opportunity to make a good first impression and selling your home is no different.
There are ways of cutting costs. But in my experience when vendors try to cut costs in their marketing, they ultimately end up cutting the price they’re able to achieve for the property. I recently sold a unit on the waterfront by auction which the vendors had been contemplating listing at a price and seeing what happened.
The vendors were working on the assumption that because an identical unit above theirs sold for $360,000 only a few months earlier, they'd get a similar price. After talking through a range of options, they chose to invest into the best marketing campaign they could as they agreed that they’d only get one shot at introducing the property to the market.
By taking this approach they achieved a result of $418,500 – well above the recent sale, and a result that only came about because the marketing campaign reached the market completely. Had they sold by private treaty, they had planned on listing for $389,000.
What does the best listings copy look like – and what tips do you have for agents who consistently get it wrong?
Listing copy is one area that does need a lot of work in Australian real estate. Unfortunately, it often boils down to time and writing skills, and often agents will be a little short on both.
The best listing copy will portray the property in a positive light, while providing plenty of detail about the local area with a quirky edge which makes the property stand out. Some agents tend to go a little details-heavy, writing copy that ends up reading like an extended novella. Some agents, on the other hand, try too hard to be memorable and sacrifice too much detail. The ideal copy will get this balance right, which is a delicate process.
How much does it really cost to advertise a property?
For a long time now agents have used a rule of thumb that says that the marketing budget of a property should be roughly 1 per cent of the price of the home. Therefore if the value of the home is roughly $500,000 then a budget of $5,000 would be advisable.
However, this isn't always accurate and my advice is to recommend the campaign which will give the agent the best opportunity of achieving the highest price for the home. Naturally all real estate agents have to work within the constraints of the vendor’s budget, but often the vendor finds it’s worth the extra investment as they’ll likely achieve more at the sale.
One property that I transacted for $1,600,000 had a vendor who invested in a marketing campaign in excess of $30,000. Due to the nature of the property and its target market, anything less than this would have been inadequate and a waste of money. 
If there's someone you'd like to see asked about a topic for a Tuesday Q&amp;A, email <a href="mailto:jduke@propertyobserver.com.au" target="_blank">jduke@propertyobserver.com.au</a>
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Print v online, the costs and effectiveness of advertising: Q&A with Century 21's Alastair Kay

<html><body>
Costly trophy homes and expensive purchases are a source of fascination for real estate fans across Australia.
Daily, our trophy homes section is filled with new tales of multi-million dollar homes in prestige Point Piper, Sandy Bay, Vaucluse, Peppermint Bay and any other number of top dollar properties. They’re often beautiful, and sometimes gaudy, but always worth a look.
Interestingly, despite the record-breaking sales seen by some of these homes, they don’t rate a mention on this infographic detailing the world’s most expensive homes.
Unsurprisingly, <a href="/news/worlds-tallest-house-in-mumbai-getting-new-neighbours">Antilia</a> tops the list, with a staggering price over $1 billion.
<img src="/images/2014/08/12/Do%20My%20Own%20Home%20Loan%20IG%20FINAL.jpg" alt="">
Source: <a href="https://domyownhomeloan.com.au/" target="_blank">Do My Own Home Loan</a>
Photo courtesy of Wikimedia Commons.
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The world’s most expensive homes and their owners: Infographic

Developers and apartment buyers have a narrowing window of opportunity before Brisbane's Olympic infrastructure pipeline begins competing directly with residential construction, pushing up costs, tightening labour supply and making new projects increasingly difficult to deliver.

While Brisbane's apartment market continues to benefit from strong population growth and limited housing supply, industry research suggests the years leading up to 2027 could prove to be the most important period for developers looking to secure builders and buyers hoping to purchase before the next wave of price increases.

A new Colliers report, Brisbane 2032 Olympic and Paralympic Games: Creating Solutions, highlights the scale of the challenge. While thousands of new homes are planned across South East Queensland, the Brisbane Olympic Athletes Village alone will deliver more than 10,500 beds during the Games before being converted into around 1,750 to 2,000 apartments. Equivalent to almost two years of typical inner-city apartment supply, the project will also absorb a significant share of the construction workforce and building materials.

The broader construction pipeline paints an even clearer picture.

Construction Skills Queensland's Horizon 2032 report forecasts Queensland's annual construction pipeline will average $69 billion over the coming years before peaking at $75 billion in 2027-28. Demand for construction workers is expected to increase by 17 per cent to almost 150,000 people, with the industry facing an annual shortfall of around 19,000 workers that could blow out to as many as 35,000 during the peak construction period.

The Olympic venues, athletes village and supporting infrastructure will account for billions of dollars worth of work across South East Queensland through to 2032, creating intense competition for labour at a time when Australia's residential construction sector is already under pressure.

[smartcode_project:default project_id=150489 project_image_fid=373834]

Colliers Queensland Residential Director Andrew Scriven said the convergence of these projects is creating a clear window of opportunity for both developers and buyers.

"From 2027 onwards, the market will shift dramatically," Scriven said.

"Labour will increasingly be locked into government-led infrastructure and Olympic projects, which means private residential developments will face higher costs and tighter margins. The developers who move now are the ones most likely to get projects off the ground."

Scriven said the same dynamic would also affect buyers, with fewer apartment projects expected to launch once construction capacity tightens.

"If you're looking to change your lifestyle over the next five years, now is your window of opportunity to buy."

[smartcode_project:default project_id=150713 project_image_fid=373827]

Developers are already positioning themselves ahead of that window.

Following the success of Monarch at Toowong, Consolidated Properties is preparing to launch two new Brisbane apartment projects in the second half of 2026. They include <a href="https://www.apartments.com.au/new-apartments/gloriette-30-bedivere-street-yeerongpilly-qld-4105">Gloriette</a> at Yeerongpilly Green, a 25-storey tower within one of Brisbane's key Olympic precincts, and <a href="https://www.apartments.com.au/new-apartments/castile-47-skyring-terrace-newstead-qld-4006">Castile</a>, a recently approved 25-storey riverfront development at 47 Skyring Terrace in Newstead.

Hutchinson Builders will deliver both projects, with early works already underway at Yeerongpilly and Newstead expected to commence later this year.

The timing comes as Brisbane's fundamentals continue to strengthen, with strong interstate migration, population growth and vacancy rates remaining below 1.5 per cent.

Colliers Queensland researcher Pragya Sharma said Greater Brisbane is forecast to require around 40,000 new apartments between 2021 and 2031.

"There's a real mismatch emerging between when housing is needed and when it will be feasible to build," Sharma said.

"As a result, the period leading up to 2027 presents a key window of opportunity for developers to secure approvals, funding and construction capacity, while buyers will have greater choice before supply constraints intensify."

Colliers research outlines a critical pre-2027 window to start residential projects before labour squeeze: now is the time to buy

Joel Robinson

Developers, buyers on watch in South East Queensland ahead of construction crunch: Colliers

It's taken less than nine months for developer Sherpa Property Group to sell out all 51 apartments in its <a href="https://www.apartments.com.au/new-apartments/flourish-oasis-palm-beach-7-9-sixth-avenue-palm-beach-qld-4221">Flourish Oasis</a> development in <a href="https://www.apartments.com.au/developments/palm-beach-qld-4221">Palm Beach</a>, over a year before its anticipated completion.

&nbsp;

Located at 7-9 Sixth Avenue, the $67 million development has resonated strongly with both local owner-occupiers and downsizers seeking high-quality apartments within walking distance of the beach, dining precincts and everyday amenities.

[smartcode_project:default project_id=151449 project_image_fid=357458]

Christie Leet, Founder of <a href="https://www.apartments.com.au/developers/sherpa-property-group">Sherpa Group</a>, said the sell-out reflected both the strength of the Palm Beach market and the success of Sherpa's community-first approach to development.

"The sell-out of Oasis is a fantastic outcome and reinforces the strong demand we're seeing for thoughtfully designed apartments in lifestyle locations," Leet said.

"From the outset, our vision was to create a development that genuinely enhanced the Palm Beach community while providing residents with exceptional homes and wellness-focused amenities.

"We've been incredibly encouraged by the level of local support throughout the campaign, 72.5 per cent of buyers are locals, with a significant proportion of purchasers choosing Oasis as their future home rather than an investment."

[smartcode_project:default project_id=151449 project_image_fid=357463]

Construction is now progressing following development approval, with trusted builder LPS Group delivering the project and completion anticipated in Q3 2027.

Oasis forms part of Sherpa Group's successful Flourish collection, which has become recognised for its focus on wellness, community and elevated coastal living.

[smartcode_project:default project_id=151449 project_image_fid=357469]

Residents will have private access to a rooftop amenity space featuring a pool, gym, sauna, steam room, hot and cold plunge pools, spa and barbecue facilities.

"The success of Oasis demonstrates that buyers continue to prioritise quality, location and lifestyle," Leet said.

"We are proud to have delivered a project that has resonated so strongly with the market and look forward to bringing Oasis to life for our future residents."

Sherpa recently launched <a href="https://www.apartments.com.au/new-apartments/flourish-soleira-palm-beach-1150-1160-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a>, its third instalment of the Flourish brand in Palm Beach following Flourish Oasis and <a href="https://www.apartments.com.au/new-apartments/amargo-6-12-sixth-avenue-palm-beach-qld-4221">Flourish Amargo</a>.

[smartcode_project_cta:default project_id=151449]

Sherpa sells out Flourish Oasis in booming Palm Beach

Urban Property Group's <a href="https://www.apartments.com.au/new-apartments/la-vera-macquarie-park-94-talavera-road-macquarie-park-nsw-2113">La Vera</a> is leading the next phase of Macquarie Park's residential evolution, with the new apartment development set to become the first of several new apartment projects in the precinct to complete.

The 169-apartment building has now topped out ahead of its scheduled completion in the third quarter of 2026, as new residential investment continues to reshape one of Sydney's largest employment hubs into a true mixed-use precinct.

[smartcode_project:default project_id=134951 project_image_fid=368645]

Cox Architecture has designed La Vera to capture the best of its unique positioning on Talavera Road, orienting the building towards Lane Cove National Park.&nbsp;The building features a sculpted northern façade with flowing curves inspired by the surrounding landscape, while its city-facing elevation adopts a more structured architectural expression to maximise skyline views.

"The vision for the project was to conceive a building that adopted an organic and curvilinear form to the northern portion that faces the Lane Cove National Park," <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a> Director Felipe Miranda said.

"The residents that reside in the northern portion of the building benefit by having beautifully crafted curved balconies that speak to the natural context and heighten the relationship of their internal living spaces to the external balconies."

[smartcode_project:default project_id=134951 project_image_fid=358802]

La Vera offers a diverse mix of one, two, three, and four-bedroom configurations, with prices currently starting from $740,000. Buyers so far have been a mix of Sydney-based investors,&nbsp;metro commuters, owner-occupiers and downsizers from surrounding North Shore suburbs.

Both investors and owner-occupiers have been drawn to La Vera's proximity to Macquarie University, Macquarie University Hospital, Macquarie Centre and the Sydney Metro, infrastructure that supports both strong rental demand and a convenient lifestyle for residents.

The apartments feature full-height glazing, timber flooring throughout living areas, stone kitchen benchtops, SMEG appliances, floor-to-ceiling bathroom tiling and ducted air conditioning.

Residents will have access to a rooftop recreation level featuring a swimming pool, sauna, barbecue facilities and landscaped relaxation areas, complemented by additional communal space at ground level. Many apartments enjoy uninterrupted views across Lane Cove National Park, reinforcing the project's connection to its natural setting.

[smartcode_project:default project_id=134951 project_image_fid=364551]

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a>, a family-owned developer and builder with nearly four decades of experience, holds a 4.5-star iCIRT rating and was Australia's first developer to introduce 10-Year Latent Defects Insurance (LDI). La Vera is the first apartment development in <a href="https://www.apartments.com.au/developments/macquarie-park-nsw-2113">Macquarie Park</a> approved to offer the additional insurance protection, alongside a five-year warranty on SMEG appliances.

Urban Property Group CEO Patrick Elias said the additional protection reflects changing buyer expectations in the off the plan market.

"Consumers are a lot more weary and a lot more concerned in buying off the plan than they ever have been. Having LDI is a tool to portray the confidence that we have in our product, and a confidence we want buyers to share," Elias said.

Following completion of the building later this year, buyers will move into their apartments well before Christmas.

[smartcode_project_cta:default project_id=134951]

La Vera closes in on completion as Macquarie Park continues residential transformation

Brisbane developer Red &amp; Co's decision to include dual key apartments in its debut Gold Coast apartment development, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO Varsity Lakes</a>, is proving to be one of the project's biggest drawcards, with buyers quickly snapping up the flexible residences.

More than half of the project's 36 dual key apartments have already sold, helping drive COMO beyond the 50 per cent sold mark within the first month of launch.

The strong response highlights growing demand for apartment designs that can adapt to changing lifestyles, with buyers increasingly looking for homes that accommodate multi-generational living, provide rental income opportunities or simply offer greater flexibility over time.

Located on the shores of Lake Orr, COMO will deliver 156 apartments across 16 levels, with the dual-key residences forming a limited release within the broader development.

Each combines a primary two-bedroom apartment with a fully self-contained studio on a single title, connected by a shared foyer and lockable internal door. The design allows owners to house ageing parents, adult children or guests while maintaining privacy, or lease the secondary residence to generate additional income.

Just 17 of the original 36 dual key apartments remain available.

[smartcode_project:default project_id=135546 project_image_fid=367096]

The innovative configuration combines two fully self-contained residences on a single title, typically comprising a primary two-bedroom apartment alongside a separate studio residence, connected via a shared foyer and lockable internal door.&nbsp;

The model is proving particularly attractive to owner occupiers navigating changing family dynamics and the realities of the current housing crisis.&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363511]

<a href="https://www.apartments.com.au/project-marketer/npa">NPA</a>&nbsp;CEO Andrew Erwin said dual key living was resonating strongly with modern buyers because it delivered both financial flexibility and practical lifestyle benefits.&nbsp;

“The housing crisis and rising cost of living are fundamentally changing how Australians think about home ownership,” Erwin said.&nbsp;

“Dual key apartments provide a genuine solution for families who want to stay connected while maintaining independence. Parents can help adult children save for a future home, ageing parents can remain nearby without moving into aged care, and owners still retain privacy and flexibility.

“Importantly, buyers are also recognising the financial advantages. It creates the opportunity to generate additional income from part of the home without the holding costs associated with owning a separate investment property.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363509]

Unlike traditional dual occupancy arrangements, the residences operate under a single title, meaning owners only incur one set of body corporate fees, council rates and holding costs.&nbsp;

The secondary residence can also evolve over time - functioning as guest accommodation, a home office, creative studio or private retreat before later becoming an income-producing asset.

<a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a>&nbsp;Director and Co-Founder David Laverty said the strong early sales reflected growing buyer urgency and changing priorities within the market.&nbsp;

“Securing more than half of COMO’s residences within such a short timeframe is an outstanding result and a clear endorsement of both the design and location,” Laverty said.&nbsp;

“Buyers are responding to the combination of location, connectivity and amenity, but ultimately it’s value relative to other East Coast markets that is driving enquiry.”&nbsp;

“We’re also seeing strong interest from owner occupiers looking for homes that can adapt with them over time. Flexibility has become one of the most important considerations for buyers in today’s market.”&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363515]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, COMO features a mix of one-, two- and three-bedroom residences with 2.7-metre ceilings and larger-format floorplans aimed at owner occupiers, downsizers and lifestyle-focused buyers.&nbsp;

The development will feature an extensive rooftop recreation and wellness offering including a 25-metre lap pool, sundeck, barbecue and dining areas, gym, sauna, plunge baths, landscaped gardens, wellness spaces and rooftop pickleball and paddleball courts.

The remaining dual key apartments range from 137 sqm to 167 sqm and include generous three-bedroom layouts with separate self-contained studio accommodation and dual parking.&nbsp;

Erwin said the dual key concept represented a broader shift in how Australians would live in the future.

“People want homes that can evolve with their lives,” he said.&nbsp;

“A dual key apartment can suit a family today, support an ageing parent tomorrow, and potentially generate income later on. That adaptability is becoming incredibly valuable in the current environment.”

Prices currently range from $2,115,750 to $2,583,000.&nbsp;

[smartcode_project_cta:default project_id=135546]

Inter-generational living drives demand for COMO’s dual key apartments as housing pressures reshape buyer priorities 

Builder-developer&nbsp;<a href="https://www.apartments.com.au/developers/ceerose">Ceerose</a> has doubled down on its Leichhardt ambitions, lodging its second State Significant Development Application (SSDA) in the suburb in the last six months.

Their newest proposal seeks to transform a former industrial precinct into a new residential community centred around the adaptive reuse of one of the site's heritage warehouse buildings.

The new project, on a 6,930 sqm block at&nbsp;<a href="https://www.apartments.com.au/new-apartments/40-76-william-street-leichhardt-nsw-2040">40–76 William Street</a>, will bring more than 200 apartments to a suburb that has seen little to no new supply in recent years. It follows Ceerose's late 2025 SSDA for a mixed-use apartment project on nearby Parramatta Road, signalling the developer's growing investment in Sydney's Inner West.

Ceerose Founder Edward Doueihi told Apartments.com.au the developer’s long-standing presence in Leichhardt and the Inner West had given it a strong understanding of how the area has evolved and where its future opportunities lie.

“Ceerose has had a long-standing presence in Leichhardt and the Inner West, giving us a unique understanding of the area’s evolution and future potential,” Doueihi said.

“Having delivered projects throughout the region, we have witnessed the suburb’s transformation first-hand and understand the opportunities for its continued growth.”

Doueihi said that understanding also informed the planning process, with a comprehensive Stakeholder Engagement Outcomes Report prepared before the application was lodged.

The report identified the key issues and concerns raised by neighbouring residents and other stakeholders, allowing those matters to be considered and incorporated into the design where appropriate.

He said the delivery of additional housing would also play an important role in supporting the revitalisation of Norton Street and the Italian Forum.

“By increasing the local residential population, the development is expected to strengthen demand for local businesses, encourage further investment, and help restore the vibrancy that made the precinct a thriving destination in the early 2000s.”

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="7258c54c-8167-479e-8361-2d5fca9915b4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010B%20-%20CGI%20-%20View%202.jpg?VersionId=S9DQfxu_jpcB5LrAEYFUbyMzg5odW6i5" />

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, the redevelopment would involve the demolition of four existing industrial buildings while retaining and adaptively reusing the site's most significant warehouse. The retained structure would anchor a new residential precinct comprising five interconnected buildings arranged around a large central landscaped courtyard, with heights stepping from five storeys along the surrounding residential streets to 11 storeys at the William Street corner.

According to the Architecture Design Report by Woods Bagot, the proposal "seeks to create a residential village centred around a generous green heart while celebrating the site's industrial heritage through the adaptive reuse of the existing warehouse building."

The development would comprise 203 apartments, with 188 proposed as build-to-sell residences, alongside 15 affordable housing apartments.

Rather than treating the retained warehouse as a standalone heritage object, Woods Bagot has sought to weave the site's industrial history throughout the masterplan. The proposal retains the north and west facades of the landmark corner warehouse, while new buildings reinterpret the site's brick-and-steel industrial language through their material palette and architectural expression.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="9e8c64c2-881b-49e1-8c90-6b6acaaa45b6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010C%20-%20CGI%20-%20View%203.jpg?VersionId=Qm8_8H_Xrg_sc4Mdjc59vlAcKF_5wRTb" />

The design is organised around what Woods Bagot describes as a "green heart", a landscaped communal open space that reinstates the leafy character removed when the site became an industrial storage facility. A new pedestrian laneway running through the site would improve permeability between William, North and Francis streets, linking residents through landscaped public spaces while activating the ground plane.

Residents would have access to communal gardens and shared recreation areas distributed throughout the development. Sustainability has also been prioritised, with the project targeting an average 7.9-star NatHERS rating. Proposed initiatives include rooftop solar generation, rainwater harvesting, passive solar design, naturally ventilated lobbies, extensive cross-ventilation and the reuse of existing building fabric to reduce embodied carbon.

The adaptive reuse strategy became a defining feature of the application after heritage investigations found only one of the site's industrial buildings could feasibly be retained. The Heritage Impact Statement concludes that preserving the key warehouse façades while referencing the site's industrial character throughout the new development provides an appropriate balance between renewal and conservation.

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="efffafdb-594f-4e2b-a067-921fd51c05e1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010D%20-%20CGI%20-%20View%204.jpg?VersionId=DPmE4.k16YRt0i27hEZVtJAffarpvUfx" />

"Retention and adaptation of the site buildings has been explored but found not to be feasible except for the tallest building, whose street facades will be retained," the heritage report states.

"The proposed building will interpret the brick and steel character of the subject site, including reuse of some components and construction of a large 'sawtooth' structure in the proposed open space."

<img alt="First look: Ceerose returns to Leichhardt with 203-apartment adaptive reuse proposal at former warehouse site" data-entity-type="file" data-entity-uuid="3bfef2b5-83f5-40cd-9cab-767092f34266" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Appendix%2010E%20-%20CGI%20-%20View%205.jpg?VersionId=7asb3i_ql4ybbuJOUb5UHBEIy0Q9t.DF" />

The William Street site is located around 300 metres from Leichhardt North Light Rail station and a short walk to Norton Street's retail, dining and hospitality precinct. The surrounding area has increasingly become a focus for urban renewal given its proximity to public transport and the Parramatta Road corridor.

Doueihi founded Ceerose in 1998 and has grown the business to become one of Sydney's more active apartment developers in recent years, with completed projects including The Alex Collective in Alexandria, Abbie's Lane in Annandale, and the award-winning Munro House in Elizabeth Bay. They are currently delivering Belgravia, 17 luxury apartments in Potts Point.

Jennifer Duke

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